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The FWD Blog by Wix Studio - Tips for Agency Professionals
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inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;width: 22px;height: 22px;margin-right: 0px;margin-bottom: 0px;margin-top: 0px}@media screen and (min-width: 10px) and (max-width: 1000px){ #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root{ border: 0px solid #686663; box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0); }/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root .StylableButton2545352419__icon { width: 25px; height: 25px; } #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root:hover { background: rgb(255, 255, 255); border: 0px solid #000000; } #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root:hover .StylableButton2545352419__icon { fill: #000000; }}@media screen and (min-width: 10px) and (max-width: 750px){ #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root{ border: 0px solid #686663; box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0); }/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root .StylableButton2545352419__icon { width: 25px; height: 25px; } #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root:hover { background: rgb(255, 255, 255); border: 0px solid #000000; } #comp-lm28odqs_r_comp-lm28jq648 .comp-lm28odqs_r_comp-lm28jq648-styleId__root:hover .StylableButton2545352419__icon { fill: #000000; }}/* END STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;border-radius: 0px;padding-right: 16px;background: #1A6AFF;padding-left: 16px;border: 0px solid #FFFFFF;padding-top: 9px;padding-bottom: 9px} /* START STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:hover { border: 0px solid #000000; background: #D6E9FF; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(2deg); fill: rgb(255, 255, 255);} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:hover .StylableButton2545352419__label { text-shadow: 1px 0 rgba(255, 255, 255, 0), -1px 0 rgba(255, 255, 255, 0), 0 1px rgba(255, 255, 255, 0), 0 -1px rgba(255, 255, 255, 0); color: #FFFFFF; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:disabled{ background: #686663} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:disabled .StylableButton2545352419__label{ color: #FFFFFF} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:disabled .StylableButton2545352419__icon{ fill: #FFFFFF} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root .StylableButton2545352419__label{transition: inherit;margin: 0px 0px 0px 4px;letter-spacing: 0em;line-height: 1.4em;text-align: center; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;color: #FFFFFF;text-shadow: 1px 0 rgba(255, 255, 255, 0), -1px 0 rgba(255, 255, 255, 0), 0 1px rgba(255, 255, 255, 0), 0 -1px rgba(255, 255, 255, 0);background-color: rgba(255, 255, 255, 0);margin-left: 2px;display: initial} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #FFFFFF;margin-right: 2px;display: initial;width: 22px;height: 22px}@media screen and (min-width: 10px) and (max-width: 1000px){ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root{background: rgba(56, 74, 211, 0);padding: 6px;padding-left: 0px;padding-right: 0px;padding-top: 5px;padding-bottom: 5px}/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:hover { background: rgba(149, 158, 229, 0); } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(0deg); fill: #000000; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:hover .StylableButton2545352419__label { color: #000000; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root .StylableButton2545352419__container{flex-direction: row;justify-content: flex-start} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root .StylableButton2545352419__label{margin-left: 0px;color: #000000; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio));font-family: madefor-text-mediumbold,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;font-size: 16px;margin-right: 2.5px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root .StylableButton2545352419__icon{margin-right: 0px;fill: #000000;width: 11px;height: 11px;margin-left: 2.5px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:disabled .StylableButton2545352419__icon { fill: #686663; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkl2ppeo-styleId__root:disabled .StylableButton2545352419__label { color: #686663; }}/* END STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root{ -st-extends:StylableHorizontalMenu; border: 0px solid rgb(0, 0, 0); border-top: 0px solid rgb(0, 0, 0); border-bottom: 0px solid #EEEEEE; background: rgba(255, 255, 255, 0); padding: 8px; padding-left: 0px; padding-right: 0px} /* START STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menu{ direction:ltr; width: calc(100% + 30px); margin-left: -15px; margin-right: -15px; flex-grow: unset; justify-content: center; height: calc(100% + 0px); margin-top: -0px; margin-bottom: -0px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem{ border: 1px solid #1A6AFF; border-left: 0px solid #1A6AFF; border-right: 0px solid #1A6AFF; border-top: 0px solid #1A6AFF; border-bottom: 0px solid #EEEEEE; background: rgba(24, 24, 24, 0); margin-left: 15px; margin-right: 15px; padding-left: 0px; padding-right: 0px; margin-top: 0px; margin-bottom: 0px; padding-top: 9px; padding-bottom: 9px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isCurrentPage { border-color: #1A6AFF; border-bottom-style: solid; background: rgba(255, 255, 255, 0); } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isHovered { border-color: #EEEEEE; border-style: solid; border-bottom-style: solid; border-top-color: rgba(164, 164, 164, 0); border-left-color: rgba(164, 164, 164, 0); border-right-color: rgba(164, 164, 164, 0); border-bottom-color: rgba(118, 118, 118, 0); background: rgba(255, 255, 255, 0); } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__label{ text-shadow: none; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal; font-size: 16px; font-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; letter-spacing: 0em; color: #000000} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__container{ justify-content:center} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isCurrentPage .itemDepth02233374943__label{ text-decoration-line: none; color: #3910ED} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isHovered .itemDepth02233374943__label{ text-shadow: 1px 0 rgba(255, 255, 255, 0), -1px 0 rgba(255, 255, 255, 0), 0 1px rgba(255, 255, 255, 0), 0 -1px rgba(255, 255, 255, 0); background-color: rgba(255, 255, 255, 0); text-decoration-line: none; color: #3910ED} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root::rightAlignmentScrollItem{ --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-flexGrow:1; flex-grow: 1} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__scrollButton{ border:0 solid #757575; padding:10px; padding-top:0px; padding-bottom:0px; background: rgba(255, 255, 255, 0.8)} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__scrollButton .ScrollButton2305195801__icon{ width:16px; height:16px; fill:#000} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__scrollButton:hover .ScrollButton2305195801__icon{ fill:rgba(0, 0, 0, 0.6)} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__positionBox{ margin-left:20px; margin-right:20px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout{ --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-flyoutAlignment:left; --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-horizontalSpacing:28; border: 0px solid rgb(0, 0, 0); background: #FFFFFF; margin-top: 10px; padding: 10px; box-shadow: 0 1px 5px #EAEAEA; padding-left: 20px; padding-right: 20px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root::leftAlignmentScrollItem { flex-grow: 1; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__listWrapper{ --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-columnsAmount: 1; column-count: 1; width: 100%; --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-width: 100%} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__pageWrapper{ margin-bottom:-4px; margin-left:-14px; margin-right:-14px; width:calc(100% + 28px); justify-content: flex-start} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__pageStretchWrapper{ width:980px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout::category{ margin-top:4px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout::flex{ margin-bottom:-8px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout::listItem{ margin-left:14px; margin-right:14px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__rowItem{ margin-bottom:8px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem{ border:0 solid #757575; background:rgba(117, 117, 117, 0); margin-bottom:4px; padding-top:6px; padding-bottom:6px; padding-left: 0px; padding-right: 0px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__container{ justify-content:flex-start} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__label{ font-size:16px; letter-spacing:0em; font-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; color: #000000} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label{ text-decoration-line: none; color: #3910ED} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isHovered .itemDepth12472627565__label{ text-decoration-line: none; color: #3910ED} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading{ margin-bottom:4px; padding-top:6px; padding-bottom:6px; border:1px solid; border-width:0px 0px 3px; border-image:linear-gradient(58deg, rgba(237, 88, 41, 0.76) 0%, rgba(249, 195, 0, 0.47) 13%, rgba(210, 172, 247, 0.44) 36%, rgba(140, 182, 214, 0.53) 48%, rgba(0, 189, 151, 0.18) 66%, rgba(105, 181, 199, 0.365) 76%, rgba(210, 172, 247, 0.27) 86%, rgba(186, 131, 240, 0.76) 99%) 1 / 0px 0px 3px stretch; border-radius:0px; padding-left: 0px; padding-right: 0px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__container{ justify-content:flex-start} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__label{ letter-spacing:0.05em; font-style:italic; color:#000; font-weight:400; font-size:16px; font-family:"palatino linotype",serif}@media screen and (min-width: 10px) and (max-width: 1000px){ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root{ padding: 1px; padding-top: 0px; padding-bottom: 0px}/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__label{ font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-size: 16px; font-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isCurrentPage .itemDepth02233374943__label{ color: #033DFF} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isHovered .itemDepth02233374943__label{ color: #033DFF} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout{ padding:12px; background:#FFF; border:1px solid #000; margin-top:0px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__listWrapper{ --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-width:80; --comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId-columnsAmount:3; column-count:3} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__pageWrapper{ justify-content:space-between} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem{ padding-right:10px; padding-left:10px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__label{ font-family:"palatino linotype",serif; color:#000} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label{ text-decoration-line:underline} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isHovered .itemDepth12472627565__label{ text-decoration-line:underline} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljeg8krj-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading{ padding-left:10px; padding-right:10px}}/* END STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;box-shadow: 1.5px 3.71px 9px rgba(19, 25, 70, 0);border-radius: 0px;background: rgba(56, 74, 211, 0);padding: 18px;padding-left: 10px;padding-right: 10px} /* START STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root:hover { box-shadow: 1.5px 3.71px 9px rgba(19, 25, 70, 0); background: rgba(56, 74, 211, 0); } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root:hover .StylableButton2545352419__icon { fill: #3910ED; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root:disabled{ background: rgba(118, 118, 118, 0)} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root:disabled .StylableButton2545352419__label{color: #8F8F8F} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root:disabled .StylableButton2545352419__icon{ fill: #EEEEEE} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root .StylableButton2545352419__container{transition: inherit} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;font-family: poppins-extralight,poppins,sans-serif;font-weight: normal;font-style: normal;font-size: 14px;color: #000000;margin: 0px 0px 0px 0px;display: none} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 0px 0px 0px;display: initial;width: 20px;height: 20px;fill: #000000}@media screen and (min-width: 10px) and (max-width: 1000px){ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd3hfko-styleId__root{padding-top: 12px;padding-bottom: 12px}/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */}/* END STYLABLE DIRECTIVE RULES */ [id^="comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkjjhj7e2__"] .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkjjhj7e2-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;border-radius: 0px;border: 0px solid #FFFFFF;background: rgba(255, 255, 255, 0);padding-left: 0px;padding-top: 0px;padding-right: 0px;padding-bottom: 0px} /* START STYLABLE DIRECTIVE RULES */ [id^="comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkjjhj7e2__"] .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkjjhj7e2-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row;justify-content: flex-start;align-items: center} [id^="comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkjjhj7e2__"] .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-lkjjhj7e2-styleId__root .StylableButton2545352419__label{transition: inherit;margin: 0px 0px 0px 4px;letter-spacing: 0em;line-height: 1.4em;text-shadow: 1px 0 rgba(255, 255, 255, 0), -1px 0 rgba(255, 255, 255, 0), 0 1px rgba(255, 255, 255, 0), 0 -1px rgba(255, 255, 255, 0);background-color: rgba(255, 255, 255, 0);margin-right: 0px;margin-left: 0px;display: initial;text-align: left; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;font-family: 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#comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6 .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6-styleId__root .StylableButton2545352419__label{transition: inherit;margin: 0px 0px 0px 4px;letter-spacing: 0em;line-height: 1.4em;text-align: center;text-shadow: 1px 0 rgba(255, 255, 255, 0), -1px 0 rgba(255, 255, 255, 0), 0 1px rgba(255, 255, 255, 0), 0 -1px rgba(255, 255, 255, 0);background-color: rgba(255, 255, 255, 0);margin-left: 2px;color: #FFFFFF;display: initial; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-family: madefor-text-mediumbold,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;font-size: 14px} #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6 .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;margin-right: 2px;width: 24px;height: 24px;fill: #FFFFFF;display: none}@media screen and (min-width: 10px) and (max-width: 1000px){/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6 .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6-styleId__root:hover { background: #033DFF; } #comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6 .comp-kd5px9q0_r_comp-lmot2fa7_r_comp-ljd34rw6-styleId__root .StylableButton2545352419__label{ font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio));font-family: madefor-text-mediumbold,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;font-size: 14px}}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;background: #FFFFFF;padding: 0px;border-radius: 300px;border: 0px solid #686663;box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0)} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root:hover { border: 0px solid #000000; background: rgb(255, 255, 255); } #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(0deg); fill: #000000;} #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root:hover .StylableButton2545352419__label { color: #FFFFFF; } #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root:disabled{border: 0px solid #000000;background: #EEEEEE} #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm27umo1_r_comp-lm27uepf3 .comp-lm27umo1_r_comp-lm27uepf3-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;margin-right: 0px;margin-bottom: 0px;margin-top: 0px;width: 17px;height: 17px}@media screen and (min-width: 10px) and (max-width: 1000px){#comp-lm27umo1_r_comp-lm27uepf3 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}@media screen and (min-width: 10px) and (max-width: 750px){#comp-lm27umo1_r_comp-lm27uepf3 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;background: #FFFFFF;padding: 0px;border-radius: 300px;border: 0px solid #686663;box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0)} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root:hover { border: 0px solid #000000; background: #FFFFFF; } #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(0deg); fill: #000000;} #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root:hover .StylableButton2545352419__label { color: #FFFFFF; } #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root:disabled{border: 0px solid #000000;background: #EEEEEE} #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm27umo1_r_comp-lm27uepb8 .comp-lm27umo1_r_comp-lm27uepb8-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;width: 22px;height: 22px;margin-right: 0px;margin-bottom: 0px;margin-top: 0px}@media screen and (min-width: 10px) and (max-width: 1000px){#comp-lm27umo1_r_comp-lm27uepb8 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}@media screen and (min-width: 10px) and (max-width: 750px){#comp-lm27umo1_r_comp-lm27uepb8 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lmdftvvi .comp-lm27umo1_r_comp-lmdftvvi-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;background: #FFFFFF;border-radius: 300px;border: 0px solid #686663;box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0);padding: 0px;padding-right: 2px} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lmdftvvi .comp-lm27umo1_r_comp-lmdftvvi-styleId__root:hover { border: 0px solid #000000; background: #FFFFFF; } #comp-lm27umo1_r_comp-lmdftvvi .comp-lm27umo1_r_comp-lmdftvvi-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(0deg); fill: #000000;} #comp-lm27umo1_r_comp-lmdftvvi .comp-lm27umo1_r_comp-lmdftvvi-styleId__root:hover .StylableButton2545352419__label { color: #FFFFFF; } #comp-lm27umo1_r_comp-lmdftvvi .comp-lm27umo1_r_comp-lmdftvvi-styleId__root:disabled{border: 0px solid #000000;background: #EEEEEE} #comp-lm27umo1_r_comp-lmdftvvi .comp-lm27umo1_r_comp-lmdftvvi-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lmdftvvi 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.StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm27umo1_r_comp-lm27uep212 .comp-lm27umo1_r_comp-lm27uep212-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;width: 22px;height: 22px;margin-right: 0px;margin-bottom: 0px;margin-top: 0px}@media screen and (min-width: 10px) and (max-width: 1000px){#comp-lm27umo1_r_comp-lm27uep212 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}@media screen and (min-width: 10px) and (max-width: 750px){#comp-lm27umo1_r_comp-lm27uep212 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root{-st-extends:StylableHorizontalMenu;background: rgba(255, 255, 255, 0);border: 0px solid rgba(255, 255, 255, 0);padding: 2px;padding-bottom: 0px;padding-left: 0px;padding-top: 0px;padding-right: 3px} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__menu{flex-grow:1;direction: ltr;justify-content: center;width: calc(100% + 16px);margin-left: -8px;margin-right: -8px;height: calc(100% + 8px);margin-top: -4px;margin-bottom: -4px} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__menuItem{border-radius: 0px;border: 2px solid #000000;border-left: 0px solid #000000;border-right: 0px solid #000000;background: rgba(255, 255, 255, 0);padding-top: 10px;padding-bottom: 10px;border-top: 0px solid rgba(255, 255, 255, 0);border-bottom: 0px solid rgba(255, 255, 255, 0);margin-left: 8px;margin-right: 8px;margin-top: 4px;margin-bottom: 4px;padding-left: 7px;padding-right: 7px} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__label{color: #000000;letter-spacing: 0em; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(7 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;font-size: 14px} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__menuItem .itemDepth02233374943__container{ justify-content: center} #comp-lm27umo1_r_comp-lm3mmujf 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.StylableHorizontalMenu3372578893__columnsLayout{margin-top:0px;--comp-lm27umo1_r_comp-lm3mmujf-styleId-flyoutAlignment: left;--comp-lm27umo1_r_comp-lm3mmujf-styleId-horizontalSpacing: 8;padding: 6px;background: rgba(255, 255, 255, 0);border: 0px solid rgba(255, 255, 255, 0)} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root::leftAlignmentScrollItem { flex-grow: 1; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__listWrapper{--comp-lm27umo1_r_comp-lm3mmujf-styleId-width:80;--comp-lm27umo1_r_comp-lm3mmujf-styleId-columnsAmount: 3;column-count: 3;width: 100%} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__pageWrapper{margin-left: -4px;margin-right: -4px;width: calc(100% + 8px);margin-bottom: -4px;justify-content: space-between} #comp-lm27umo1_r_comp-lm3mmujf 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8px;padding-bottom: 8px;margin-bottom: 4px;background: rgba(255, 255, 255, 0);border: 0px solid rgba(255, 255, 255, 0)} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__container{ justify-content: flex-start} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem .itemDepth12472627565__label{ font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;letter-spacing: 0em;color: #000000;text-align: left;background-color: rgba(255, 255, 255, 0)} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading{background:#fff;padding-left: 0px;padding-right: 0px;padding-top: 8px;padding-bottom: 8px;margin-bottom: 4px} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isCurrentPage .itemDepth02233374943__label { color: #045AFF; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__menuItem.itemDepth02233374943--isHovered .itemDepth02233374943__label { color: #045AFF; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__container{ justify-content: flex-start} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__label{ font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;color: #000000;letter-spacing: 0em;text-decoration-line: underline;text-align: left;background-color: rgba(255, 255, 255, 0)} #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__label:hover { background-color: rgba(255, 255, 255, 0); color: #045AFF; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565__root { background-color: rgba(255, 255, 255, 0); border: 1px solid rgba(255, 255, 255, 0); } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565__root:hover { background-color: rgba(255, 255, 255, 0); } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label { text-decoration-line: underline; background-color: rgba(255, 255, 255, 0); color: #045AFF; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__menuItem.itemDepth12472627565--isHovered .itemDepth12472627565__label { text-decoration-line: underline; background-color: rgba(255, 255, 255, 0); color: #045AFF; }@media screen and (min-width: 10px) and (max-width: 1000px){#comp-lm27umo1_r_comp-lm3mmujf { /* ADD_MISSING_HEADING_STYLES_DATA_FIXER end */} /* END STYLABLE DIRECTIVE RULES */ /* ADD_MISSING_HEADING_STYLES_DATA_FIXER start */ #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading{ padding-top:10px; padding-bottom:10px; padding-left:10px; padding-right:10px; background-color: rgba(255, 255, 255, 0.5) } /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading .itemDepth12472627565__label{ font-size:16px; font-weight: bold; font-family: Helvetica, sans-serif; color: #000; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565--isHovered .itemDepth12472627565__label{ text-decoration: underline; } #comp-lm27umo1_r_comp-lm3mmujf .comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label{ text-decoration: underline; }}@media screen and (min-width: 10px) and (max-width: 750px){#comp-lm27umo1_r_comp-lm3mmujf { /* 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.comp-lm27umo1_r_comp-lm3mmujf-styleId__root .StylableHorizontalMenu3372578893__columnsLayout .submenu815198092__heading.itemDepth12472627565--isCurrentPage .itemDepth12472627565__label{ text-decoration: underline; }}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;background: #FFFFFF;padding: 0px;border-radius: 300px;border: 0px solid #686663;box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0)} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root:hover { background: rgba(255, 255, 255, 0); border: 0px solid #000000; } #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(0deg); fill: #000000;} #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root:hover .StylableButton2545352419__label { color: #FFFFFF; } #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root:disabled{border: 0px solid #000000;background: #EEEEEE} #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm27umo1_r_comp-lm27uep87 .comp-lm27umo1_r_comp-lm27uep87-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;margin-right: 0px;margin-bottom: 0px;margin-top: 0px;width: 34px;height: 34px}@media screen and (min-width: 10px) and (max-width: 1000px){#comp-lm27umo1_r_comp-lm27uep87 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}@media screen and (min-width: 10px) and (max-width: 750px){#comp-lm27umo1_r_comp-lm27uep87 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;border-radius: 0px;padding-right: 0px;background: rgba(255, 255, 255, 0)} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root:hover { background: #FFFFFF; border: 0px solid #000000; } #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(2deg); fill: #000000;} #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root:hover .StylableButton2545352419__label { color: #000000; } #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root:disabled{ background: #EEEEEE} #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: flex-end;align-items: center} #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;display: initial;color: #000000;text-decoration-line: underline; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-family: madefor-display-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif;font-size: 14px} #comp-lm27umo1_r_comp-lm27uep7 .comp-lm27umo1_r_comp-lm27uep7-styleId__root .StylableButton2545352419__icon{transition: inherit;width: 25px;height: 25px;margin: 0px 4px 0px 0px;fill: #FFFFFF;display: none}@media screen and (min-width: 10px) and (max-width: 1000px){#comp-lm27umo1_r_comp-lm27uep7 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}@media screen and (min-width: 10px) and (max-width: 750px){#comp-lm27umo1_r_comp-lm27uep7 {/* START STYLABLE DIRECTIVE RULES */} /* END STYLABLE DIRECTIVE RULES */}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;background: #FFFFFF;padding: 0px;border-radius: 300px;border: 1px solid #686663;box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0.07)} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root:hover { border: 1px solid #000000; background: #000000; } #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(2deg); fill: #FFFFFF;} #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root:hover .StylableButton2545352419__label { color: #FFFFFF; } #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root:disabled{border: 0px solid #000000;background: #EEEEEE} #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;width: 22px;height: 22px;margin-right: 0px;margin-bottom: 0px;margin-top: 0px}@media screen and (min-width: 10px) and (max-width: 1000px){ #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root{ border: 0px solid #686663; }/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root .StylableButton2545352419__icon { width: 36px; height: 36px; }}@media screen and (min-width: 10px) and (max-width: 750px){ #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root{ border: 0px solid #686663; }/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27uepg10 .comp-lm27umo1_r_comp-lm27uepg10-styleId__root .StylableButton2545352419__icon { width: 36px; height: 36px; }}/* END STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;background: #FFFFFF;padding: 0px;border-radius: 300px;border: 1px solid #686663;box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0.07)} /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover { border: 1px solid #000000; background: #000000; } #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover .StylableButton2545352419__icon { transform: rotate(2deg); fill: #FFFFFF;} #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover .StylableButton2545352419__label { color: #FFFFFF; } #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:disabled{border: 0px solid #000000;background: #EEEEEE} #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:disabled .StylableButton2545352419__label{ color: #CACACA} #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;color: #000000;margin-right: 0px; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 16px;margin-left: 0px;margin-top: 0px;margin-bottom: 0px;display: none} #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root .StylableButton2545352419__icon{transition: inherit;margin: 0px 4px 0px 0px;fill: #000000;margin-left: 0px;display: initial;width: 22px;height: 22px;margin-right: 0px;margin-bottom: 0px;margin-top: 0px}@media screen and (min-width: 10px) and (max-width: 1000px){ #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root{ border: 0px solid #686663; box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0); }/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root .StylableButton2545352419__icon { width: 25px; height: 25px; } #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover { background: rgb(255, 255, 255); border: 0px solid #000000; } #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover .StylableButton2545352419__icon { fill: #000000; }}@media screen and (min-width: 10px) and (max-width: 750px){ #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root{ border: 0px solid #686663; box-shadow: 0.78px 1.84px 8px 1px rgba(0, 0, 0, 0); }/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root .StylableButton2545352419__icon { width: 25px; height: 25px; } #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover { background: rgb(255, 255, 255); border: 0px solid #000000; } #comp-lm27umo1_r_comp-lm27ueph21 .comp-lm27umo1_r_comp-lm27ueph21-styleId__root:hover .StylableButton2545352419__icon { fill: #000000; }}/* END STYLABLE DIRECTIVE RULES */ [id^="comp-ll9lqj44__"] .style-ll9lqj466__root{-st-extends: StylableButton;transition: all 0.2s ease, visibility 0s;padding-right: 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.StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;display: initial; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 14px;font-family: madefor-text-mediumbold,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;color: #000000} [id^="comp-ll9lqj44__"] .style-ll9lqj466__root .StylableButton2545352419__icon{transition: inherit;width: 25px;height: 25px;margin: 0px 4px 0px 0px;fill: #FFFFFF;display: none}@media screen and (min-width: 10px) and (max-width: 1000px){/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ [id^="comp-ll9lqj44__"] .style-ll9lqj466__root .StylableButton2545352419__label { font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * 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#E6EEF7;border-radius: 5px;padding-left: 6px} /* START STYLABLE DIRECTIVE RULES */ [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root:hover { background: #D6E9FF; border: 0px solid #000000; } [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root:hover .StylableButton2545352419__icon { transform: rotate(2deg); fill: #000000;} [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root:hover .StylableButton2545352419__label { color: #000000; } [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root:disabled{ background: #EEEEEE} [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root:disabled .StylableButton2545352419__label{ color: #CACACA} [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root:disabled .StylableButton2545352419__icon{fill: #8F8F8F} [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root .StylableButton2545352419__container{transition: inherit;flex-direction: row-reverse;justify-content: center;align-items: center} [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root .StylableButton2545352419__label{transition: inherit;letter-spacing: 0em;margin: 0px 0px 0px 4px;display: initial; font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-weight: normal; font-style: normal;font-size: 14px;font-family: madefor-text-mediumbold,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;color: #000000} [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root .StylableButton2545352419__icon{transition: inherit;width: 25px;height: 25px;margin: 0px 4px 0px 0px;fill: #FFFFFF;display: none}@media screen and (min-width: 10px) and (max-width: 1000px){/* END STYLABLE DIRECTIVE RULES */ /* START STYLABLE DIRECTIVE RULES */ [id^="comp-ll9mi55h5__"] .style-ll9mi55i8__root .StylableButton2545352419__label { font-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; font-size: calc(8 * var(--theme-spx-ratio)); font-family: 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data-image-info="{"containerId":"comp-lmx3bet95","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"3c2518_68fdbb1548124d14b7945d24d9f85541~mv2.jpg","width":1800,"height":1121,"alt":"","name":"3c2518_68fdbb1548124d14b7945d24d9f85541~mv2.jpg","focalPoint":null,"crop":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/3c2518_68fdbb1548124d14b7945d24d9f85541~mv2.jpg/v1/fill/w_147,h_92,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/3c2518_68fdbb1548124d14b7945d24d9f85541~mv2.jpg" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></a></div><!--/$--></div></div></div><!--/$--><!--$--><div id="comp-lmx3beu414" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-lmx3beu414 wixui-rich-text" data-testid="richTextElement"><a href="https://www.wix.com/studio/blog/typography-trends" target="_self" style="display:block;" class="wixui-rich-text__text"></a><p class="font_2 wixui-rich-text__text wixui-rich-text__text"><span class="wixui-rich-text__text wixui-rich-text__text">These will be the biggest typography trends of 2025</span></p></div><!--/$--><!--$--><div id="comp-lmx3beum" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-lmx3beum wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">BY MARGARET ANDERSEN</span></p></div><!--/$--><!--$--><div id="comp-lmx3bev33" class="Mdue19 comp-lmx3bev33 wixui-repeater"><div data-testid="responsive-container-content" role="list" aria-label="topics" class="comp-lmx3bev33-container"><!--$--><div id="comp-lmx3bev43__922ff80e-dc33-4cb2-ae9b-96ba22105d32" role="listitem" class="rM7ckN YJEKQk comp-lmx3bev43-container comp-lmx3bev43 wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><!--$--><div id="comp-lmx3bev410__922ff80e-dc33-4cb2-ae9b-96ba22105d32" class="comp-lmx3bev410" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lmx3bev59__root wixui-button wixui-tag-container tag-container" data-testid="buttonContent" aria-label="Trending"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Trending</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 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26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--></div><!--/$--><!--$--><div id="comp-lmx3eaee" role="" class="rM7ckN YJEKQk comp-lmx3eaee-container comp-lmx3eaee wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-lmx3eaeh" aria-hidden="true" role="" class="rM7ckN YJEKQk comp-lmx3eaeh wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div class="comp-lmx3eaeh-overflow-wrapper d7EBK2" data-testid="responsive-container-overflow"><div data-testid="responsive-container-content" tabindex="-1" class="comp-lmx3eaeh-container"><!--$--><div id="comp-lmx3eaeh5" data-testid="imageX" class="lyNaha comp-lmx3eaeh5 wixui-image" data-motion-part="BG_LAYER"><a data-testid="linkElement" 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comp-lmx3e8xs14 wixui-rich-text" data-testid="richTextElement"><a href="https://www.wix.com/studio/blog/retrofuturism" target="_self" style="display:block;" class="wixui-rich-text__text"></a><p class="font_2 wixui-rich-text__text wixui-rich-text__text"><span class="wixui-rich-text__text wixui-rich-text__text">Retrofuturism: why an old take on the new makes brands stand out</span></p></div><!--/$--><!--$--><div id="comp-lmx3e8y85" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-lmx3e8y85 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">BY FARAN KRENTCIL</span></p></div><!--/$--><!--$--><div id="comp-lmx3e8yn6" class="Mdue19 comp-lmx3e8yn6 wixui-repeater"><div data-testid="responsive-container-content" role="list" aria-label="topics" class="comp-lmx3e8yn6-container"><!--$--><div id="comp-lmx3e8yp4__922ff80e-dc33-4cb2-ae9b-96ba22105d32" role="listitem" class="rM7ckN YJEKQk comp-lmx3e8yp4-container comp-lmx3e8yp4 wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><!--$--><div id="comp-lmx3e8yq6__922ff80e-dc33-4cb2-ae9b-96ba22105d32" class="comp-lmx3e8yq6" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lmx3e8yr6__root wixui-button wixui-tag-container tag-container" data-testid="buttonContent" aria-label="Trending"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Trending</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 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class="comp-lmx3qz6n11-container"><!--$--><div id="comp-lmx3qz6q__5a88a1a7-4211-4eca-9939-ade7cc560fad" role="listitem" class="rM7ckN YJEKQk comp-lmx3qz6q-container comp-lmx3qz6q wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><!--$--><div id="comp-lmx3qz6q7__5a88a1a7-4211-4eca-9939-ade7cc560fad" class="comp-lmx3qz6q7" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lmx3qz6r8__root wixui-button wixui-tag-container tag-container" data-testid="buttonContent" aria-label="Wix Studio"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Wix Studio</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" 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data-testid="buttonContent" aria-label="eCommerce"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">eCommerce</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 1.172-2.828 1.172s-2.048-.391-2.828-1.172a4 4 0 0 1 0-5.656L116.943 104H73.4a4 4 0 0 1 0-8h43.542l-19.77-19.771a4 4 0 1 1 5.656-5.656l26.597 26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--><!--$--><div id="comp-llcgpbhe__3d2edbac-a45b-4c40-a4de-c95fbec0ef4b" role="" class="rM7ckN YJEKQk comp-llcgpbhe wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llcgpbhe-container"><!--$--><div id="comp-llpb23fh__3d2edbac-a45b-4c40-a4de-c95fbec0ef4b" role="" class="rM7ckN YJEKQk comp-llpb23fh-container comp-llpb23fh wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llpb23fl3__3d2edbac-a45b-4c40-a4de-c95fbec0ef4b" class="comp-llpb23fl3" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llpb23fn9__root wixui-button" data-testid="buttonContent" aria-label="Tag"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Tag</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 1.172-2.828 1.172s-2.048-.391-2.828-1.172a4 4 0 0 1 0-5.656L116.943 104H73.4a4 4 0 0 1 0-8h43.542l-19.77-19.771a4 4 0 1 1 5.656-5.656l26.597 26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--></div><!--/$--></div><!--/$--><!--$--><div id="comp-llaoo615__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="listitem" class="rM7ckN YJEKQk comp-llaoo615-container comp-llaoo615 wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><!--$--><div id="comp-llaoo6166__c8ce6575-58e9-41a6-9e95-08e3f4f803df" data-testid="imageX" class="lyNaha comp-llaoo6166 wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-llaoo6166__c8ce6575-58e9-41a6-9e95-08e3f4f803df" data-is-responsive="true" data-image-info="{"containerId":"comp-llaoo6166__c8ce6575-58e9-41a6-9e95-08e3f4f803df","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"1afb54_019849ab38024348bc0c24427055df78~mv2.jpg","width":577,"height":577,"alt":"","name":"577x577 (2).jpg","focalPoint":null,"crop":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/1afb54_019849ab38024348bc0c24427055df78~mv2.jpg/v1/fill/w_104,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/577x577%20(2).jpg" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><!--/$--><!--$--><div id="comp-llaovhi3__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llaovhi3 wixui-rich-text" data-testid="richTextElement"><a href="https://www.wix.com/studio/blog/collaboration-design" target="_self" style="display:block;" class="wixui-rich-text__text"></a><p class="font_2 wixui-rich-text__text wixui-rich-text__text"><span class="wixui-rich-text__text wixui-rich-text__text">What is collaborative design (and why is it so important)?</span></p></div><!--/$--><!--$--><div id="comp-llpar2e3__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llpar2e3 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">BY NICK BABICH</span></p></div><!--/$--><!--$--><div id="comp-llpc03xj__c8ce6575-58e9-41a6-9e95-08e3f4f803df" aria-hidden="true" role="" class="rM7ckN YJEKQk comp-llpc03xj wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llpc03xj-container"><!--$--><div id="comp-llpc03xm7__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="comp-llpc03xm7 wixui-vector-image"><div data-testid="svgRoot-comp-llpc03xm7__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="AKxYR5 VZYmYf dX12nb comp-llpc03xm7"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0 0 11 7" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 11 7" height="7" width="11" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M5.583 7h1.565L11 3.5 7.148 0H5.583l3.235 2.988H0V7h1.084V4.012h7.734L5.583 7Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </div></div><!--/$--></div></div><!--/$--><!--$--><div id="comp-llceoa6k__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llceoa6k-container comp-llceoa6k wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llceoa6n__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llceoa6n wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llceoa6n-container"><!--$--><div id="comp-llcghkez__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llcghkez-container comp-llcghkez J6KGih wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llapob9f__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="comp-llapob9f" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llapob9i2__root wixui-button" data-testid="buttonContent" aria-label="Collaboration"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Collaboration</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 1.172-2.828 1.172s-2.048-.391-2.828-1.172a4 4 0 0 1 0-5.656L116.943 104H73.4a4 4 0 0 1 0-8h43.542l-19.77-19.771a4 4 0 1 1 5.656-5.656l26.597 26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--><!--$--><div id="comp-llcgpaoa__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llcgpaoa wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llcgpaoa-container"><!--$--><div id="comp-llpb1ekv__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llpb1ekv-container comp-llpb1ekv wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llpb1ekz__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="comp-llpb1ekz" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llpb1el32__root wixui-button" data-testid="buttonContent" aria-label="Tag"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Tag</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 1.172-2.828 1.172s-2.048-.391-2.828-1.172a4 4 0 0 1 0-5.656L116.943 104H73.4a4 4 0 0 1 0-8h43.542l-19.77-19.771a4 4 0 1 1 5.656-5.656l26.597 26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--><!--$--><div id="comp-llcgpbhe__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llcgpbhe wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llcgpbhe-container"><!--$--><div id="comp-llpb23fh__c8ce6575-58e9-41a6-9e95-08e3f4f803df" role="" class="rM7ckN YJEKQk comp-llpb23fh-container comp-llpb23fh wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llpb23fl3__c8ce6575-58e9-41a6-9e95-08e3f4f803df" class="comp-llpb23fl3" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llpb23fn9__root wixui-button" data-testid="buttonContent" aria-label="Tag"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Tag</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 1.172-2.828 1.172s-2.048-.391-2.828-1.172a4 4 0 0 1 0-5.656L116.943 104H73.4a4 4 0 0 1 0-8h43.542l-19.77-19.771a4 4 0 1 1 5.656-5.656l26.597 26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--></div><!--/$--></div><!--/$--><!--$--><div id="comp-llaoo615__ecdc9d89-475f-40a0-9295-c1e1e4035345" role="listitem" class="rM7ckN YJEKQk comp-llaoo615-container comp-llaoo615 wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><!--$--><div id="comp-llaoo6166__ecdc9d89-475f-40a0-9295-c1e1e4035345" data-testid="imageX" class="lyNaha comp-llaoo6166 wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-llaoo6166__ecdc9d89-475f-40a0-9295-c1e1e4035345" data-is-responsive="true" data-image-info="{"containerId":"comp-llaoo6166__ecdc9d89-475f-40a0-9295-c1e1e4035345","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"ea1602_9c9b6128fb4b4d66b4bd7f360426af14~mv2.png","width":1411,"height":1325,"alt":"","name":"macro_hero.png","focalPoint":null,"crop":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/ea1602_9c9b6128fb4b4d66b4bd7f360426af14~mv2.png/v1/fill/w_49,h_46,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/macro_hero.png" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><!--/$--><!--$--><div id="comp-llaovhi3__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llaovhi3 wixui-rich-text" data-testid="richTextElement"><a href="https://www.wix.com/studio/blog/macro-photography-branding" target="_self" style="display:block;" class="wixui-rich-text__text"></a><p class="font_2 wixui-rich-text__text wixui-rich-text__text"><span class="wixui-rich-text__text wixui-rich-text__text">Brands are using macro photography to grab your attention in a whole new way</span></p></div><!--/$--><!--$--><div id="comp-llpar2e3__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llpar2e3 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">BY ELIZABETH GOODSPEED</span></p></div><!--/$--><!--$--><div id="comp-llpc03xj__ecdc9d89-475f-40a0-9295-c1e1e4035345" aria-hidden="true" role="" class="rM7ckN YJEKQk comp-llpc03xj wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llpc03xj-container"><!--$--><div id="comp-llpc03xm7__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="comp-llpc03xm7 wixui-vector-image"><div data-testid="svgRoot-comp-llpc03xm7__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="AKxYR5 VZYmYf dX12nb comp-llpc03xm7"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0 0 11 7" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 11 7" height="7" width="11" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M5.583 7h1.565L11 3.5 7.148 0H5.583l3.235 2.988H0V7h1.084V4.012h7.734L5.583 7Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </div></div><!--/$--></div></div><!--/$--><!--$--><div id="comp-llceoa6k__ecdc9d89-475f-40a0-9295-c1e1e4035345" role="" class="rM7ckN YJEKQk comp-llceoa6k-container comp-llceoa6k wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llceoa6n__ecdc9d89-475f-40a0-9295-c1e1e4035345" role="" class="rM7ckN YJEKQk comp-llceoa6n wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llceoa6n-container"><!--$--><div id="comp-llcghkez__ecdc9d89-475f-40a0-9295-c1e1e4035345" role="" class="rM7ckN YJEKQk comp-llcghkez-container comp-llcghkez wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llapob9f__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="comp-llapob9f" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llapob9i2__root wixui-button" data-testid="buttonContent" aria-label="Tag"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Tag</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" 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data-testid="responsive-container-content" class="comp-llcgpaoa-container"><!--$--><div id="comp-llpb1ekv__ecdc9d89-475f-40a0-9295-c1e1e4035345" role="" class="rM7ckN YJEKQk comp-llpb1ekv-container comp-llpb1ekv wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llpb1ekz__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="comp-llpb1ekz" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llpb1el32__root wixui-button" data-testid="buttonContent" aria-label="Tag"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Tag</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path 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class="comp-llcgpbhe-container"><!--$--><div id="comp-llpb23fh__ecdc9d89-475f-40a0-9295-c1e1e4035345" role="" class="rM7ckN YJEKQk comp-llpb23fh-container comp-llpb23fh wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><!--$--><div id="comp-llpb23fl3__ecdc9d89-475f-40a0-9295-c1e1e4035345" class="comp-llpb23fl3" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llpb23fn9__root wixui-button" data-testid="buttonContent" aria-label="Tag"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Tag</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 62.5zm30.09-60.584c-.055.101-.099.205-.164.302a3.99 3.99 0 0 1-.501.613l-26.597 26.597c-.78.781-1.805 1.172-2.828 1.172s-2.048-.391-2.828-1.172a4 4 0 0 1 0-5.656L116.943 104H73.4a4 4 0 0 1 0-8h43.542l-19.77-19.771a4 4 0 1 1 5.656-5.656l26.597 26.597c.187.187.354.392.501.613.065.097.109.201.164.302.07.127.147.25.203.386.055.132.086.27.126.405.034.114.078.223.101.341.103.517.103 1.05 0 1.566-.023.118-.068.227-.101.341-.04.136-.071.273-.126.405-.055.136-.132.259-.203.387z"/> </g> </svg> </span></span></span></button></div><!--/$--></div><!--/$--></div></div><!--/$--></div><!--/$--></div><!--/$--><!--$--><div id="comp-llaoo615__d8473cf0-714e-48a1-a362-e2f59709bf48" role="listitem" class="rM7ckN YJEKQk comp-llaoo615-container comp-llaoo615 wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><!--$--><div id="comp-llaoo6166__d8473cf0-714e-48a1-a362-e2f59709bf48" data-testid="imageX" class="lyNaha comp-llaoo6166 wixui-image" data-motion-part="BG_LAYER"><div class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-llaoo6166__d8473cf0-714e-48a1-a362-e2f59709bf48" data-is-responsive="true" data-image-info="{"containerId":"comp-llaoo6166__d8473cf0-714e-48a1-a362-e2f59709bf48","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"3c2518_6a8004b775e84c4a8258ec8180c7082e~mv2.jpg","width":577,"height":577,"alt":"","name":"Alright Studio wants to change your definition of web design. It’s branding (577x577).jpg","focalPoint":null,"crop":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/3c2518_6a8004b775e84c4a8258ec8180c7082e~mv2.jpg/v1/fill/w_104,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/Alright%20Studio%20wants%20to%20change%20your%20definition%20of%20web%20design_%20It%E2%80%99s%20branding%20(577x577).jpg" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><!--/$--><!--$--><div id="comp-llaovhi3__d8473cf0-714e-48a1-a362-e2f59709bf48" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llaovhi3 wixui-rich-text" data-testid="richTextElement"><a href="https://www.wix.com/studio/blog/web-design-is-actually-branding" target="_self" style="display:block;" class="wixui-rich-text__text"></a><p class="font_2 wixui-rich-text__text wixui-rich-text__text"><span class="wixui-rich-text__text wixui-rich-text__text">Alright Studio wants to change your definition of web design. It’s branding.</span></p></div><!--/$--><!--$--><div id="comp-llpar2e3__d8473cf0-714e-48a1-a362-e2f59709bf48" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llpar2e3 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">BY GARRETT DEROSSETT, SPENCER JOYNT, AND TUCKER SCHOOS</span></p></div><!--/$--><!--$--><div id="comp-llpc03xj__d8473cf0-714e-48a1-a362-e2f59709bf48" aria-hidden="true" role="" class="rM7ckN YJEKQk comp-llpc03xj wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-llpc03xj-container"><!--$--><div id="comp-llpc03xm7__d8473cf0-714e-48a1-a362-e2f59709bf48" class="comp-llpc03xm7 wixui-vector-image"><div data-testid="svgRoot-comp-llpc03xm7__d8473cf0-714e-48a1-a362-e2f59709bf48" class="AKxYR5 VZYmYf dX12nb comp-llpc03xm7"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0 0 11 7" xmlns="http://www.w3.org/2000/svg" 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id="comp-llapob9f__d8473cf0-714e-48a1-a362-e2f59709bf48" class="comp-llapob9f" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-llapob9i2__root wixui-button" data-testid="buttonContent" aria-label="Thought Leadership"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Thought Leadership</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="29.5 29.5 141 141" viewBox="0 0 200 200" height="200" width="200" xmlns="http://www.w3.org/2000/svg" data-type="shape"> <g> <path d="M100 29.5c-38.874 0-70.5 31.626-70.5 70.5s31.626 70.5 70.5 70.5 70.5-31.626 70.5-70.5-31.626-70.5-70.5-70.5zm0 133c-34.463 0-62.5-28.037-62.5-62.5S65.537 37.5 100 37.5s62.5 28.037 62.5 62.5-28.037 62.5-62.5 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class="h1DYhE" data-motion-part="BG_MEDIA"><wow-image id="img-comp-llaoo6166__bc634aa1-9b70-441d-ae8c-2df30f6a408c" data-is-responsive="true" data-image-info="{"containerId":"comp-llaoo6166__bc634aa1-9b70-441d-ae8c-2df30f6a408c","alignType":"center","parallaxSpeed":1.5,"sourceSets":[],"imageData":{"uri":"ea1602_3b8eaa4ffcd8451fad97f5b25abc46f4~mv2.jpg","width":577,"height":577,"alt":"","name":"The fascinating origins of Lorem ipsum and how generative AI could kill it.jpg","focalPoint":null,"crop":null},"encoding":"AVIF"}" data-has-ssr-src="true" data-motion-part="BG_IMG" class="Ux33nC"><picture><img loading="lazy" src="https://static.wixstatic.com/media/ea1602_3b8eaa4ffcd8451fad97f5b25abc46f4~mv2.jpg/v1/fill/w_104,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/The%20fascinating%20origins%20of%20Lorem%20ipsum%20and%20how%20generative%20AI%20could%20kill%20it.jpg" alt="" style="object-fit:cover;object-position:50% 50%"/></picture></wow-image></div></div><!--/$--><!--$--><div id="comp-llaovhi3__bc634aa1-9b70-441d-ae8c-2df30f6a408c" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llaovhi3 wixui-rich-text" data-testid="richTextElement"><a href="https://www.wix.com/studio/blog/generative-ai-lorem-ipsum" target="_self" style="display:block;" class="wixui-rich-text__text"></a><p class="font_2 wixui-rich-text__text wixui-rich-text__text"><span class="wixui-rich-text__text wixui-rich-text__text">The fascinating origins of Lorem ipsum and how generative AI could kill it</span></p></div><!--/$--><!--$--><div id="comp-llpar2e3__bc634aa1-9b70-441d-ae8c-2df30f6a408c" class="HcOXKn SxM0TO QxJLC3 lq2cno comp-llpar2e3 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">BY SHUBHAM AGARWAL</span></p></div><!--/$--><!--$--><div id="comp-llpc03xj__bc634aa1-9b70-441d-ae8c-2df30f6a408c" aria-hidden="true" role="" class="rM7ckN YJEKQk comp-llpc03xj 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It's time to start planning.","timeToRead":11,"_id":"66f2758fd5ec387c7d042158","tags":["14a2c7dd-95ba-4afa-91d5-0bb7176fab41"],"uuid":"633e11ac-b972-43c3-b38d-7a4ddc8d3ca9","featured":false,"translationId":null,"slug":"ecommerce-holiday-readiness","coverImage":"wix:image:\/\/v1\/38148a_cbc7aa37946c45debd0d5173c1e15f74~mv2.jpg\/38148a_cbc7aa37946c45debd0d5173c1e15f74~mv2.jpg#originWidth=1800&originHeight=1121","plainContent":"Year after year, we know how to prepare for the holiday season. Grandma’s annual family dinner? Bring something for the heartburn. The friend who returns every gift? Give a gift card. When it comes to those we’re close to, there are few surprises. But when planning for those we know less—like millions of online shoppers—each year brings something new. Shopping trends, disposable income fluctuations, supply chain risks, you name it. Each year there are new factors that influence holiday season sales. And for online store owners focused on inventory and orders, they need your help. To help you (and your clients) with eComm holiday readiness this season, we’ve analyzed the market’s challenges and opportunities —and got some pro tips from Art West, founder of professional community NoCodeDevs —to provide an action plan that you can scale across all of your eComm clients. (We’ve also included a few fully designed website templates built on Wix Studio’s eCommerce platform for some inspiration.) Build an online store on Wix Studio for real-time shopper analytics and insights. Your guide to eCommerce holiday readiness in 2024 Launch your sales content earlier. Holiday shopping starts in September. Prepare for a longer buying cycle with less spontaneous shoppers Over-deliver on perceived value, because shoppers are spending less Spotlight self-indulgence and self-trial—shoppers are also buying for themselves Build a smooth shopping ecosystem across all devices and all platforms Give buyers checkout flexibility, with more options for payments and shipping Manage your (and your shoppers’) expectations for an unordinary season 01. Launch your sales content earlier. Holiday shopping starts in September. Preparing to go big on Black Friday? Well, you’ll be late. According to Salsify , over 50% of shoppers are buying gifts earlier. But it doesn’t mean they’ll finish earlier too—shopping will continue through the weeks up until the holidays. Plus, the sooner you go live, the sooner your holiday pages can collect data. Use this extra time to test, optimize and remove points of friction, or what Contentsquare calls “visitor frustration,” which negatively affects 40% of all online retail visits. In the words of Sweet Brown , “Ain’t nobody got time for that!” As for branded buying days, like October’s Amazon Prime Day, past Numerator data shows that smaller retailers lose out when also trying to push sales on the same days. Instead, plan your promotions for after these sales, when buyers continue to run down their gift lists. Get ready: Get your client’s website live with the first phase of holiday offers as early as September. They’ll capture visitors who are already shopping, and can analyze and optimize site performance over the following weeks when buying continues. For example, check the site’s bounce rate in Wix Studio’s analytics dashboard to see if you should revise the hero messaging on the homepage. ( Watch this video to learn more about creating eCommerce SEO reports on Wix Studio to enhance your analysis.) Start email campaigns in September. Past customers are your strongest bet for return buyers, so consider how to target them with powerful, relevant messaging. Create highly segmented contact lists, automations and email flows using Wix Studio’s email marketing tools to reach relevant past customers for repeat purchases. Use email campaigns to communicate the sales schedule for the holiday season. Big sales shouldn’t come as a surprise, so let subscribers know exactly what to expect and when. Launch your clients’ promotions fast with an attention grabbing, animated sale banner for the site’s homepage, like on this bag store responsive template . Check out these eComm design tips for more inspiration. 02. Prepare for a longer buying cycle with less spontaneous shoppers Going hand in hand with a longer shopping season, Contentsquare shows that the buying cycle—the time from which someone sees your product and then purchases it—is longer. By spreading out their shopping, buyers have more time to search for and compare products. And data from Numerator shows that this leads to deeper research and more preparation before clicking to buy, such as assembling wish lists, reading up on companies , scouring reviews, comparing deals, and joining mailing lists to receive promo codes. Get ready : Enrich the site with all the content buyers are looking for: introduce the store owner and their motivation for starting the business; showcase the faces behind the manufacturing and production; zoom in on the ingredients and materials that make up the products. Prompt and incentivize loyal customers to review products. Send an email early in the shopping season, like September, that offers customers a discounted or free product to write a review on the website. By the time shopping increases in October or November, new site visitors will see compelling content that can drive a purchase. The Wix Reviews plugin enhances an online store with starred reviews, detailed testimonials and customized design options. Build email campaigns that warm up loyal buyers. Go deep on best selling products and shout about the newest releases. Even better, personalize those emails using a “lookalike” strategy: feature individual products to contacts who resemble past buyers based on the store’s data. Allow shoppers to create wish lists—like with Wix Studio’s wish list plugin —to save and come back to their favorite products. Shoppers invest time in researching products from different companies, so make it easy for them to go from research to purchase. Consider adding an automated email notification that reminds shoppers to come back and buy their wish list items. Art West’s pro tip : Build personalization into your email marketing, tailoring follow-up content based on browsing behavior or abandoned carts. Use customer segmentation to address specific concerns—like sustainability or affordability—during this longer research phase. This eyewear store responsive template allows visitors to add items to a personalized wish list for easy curation and purchase. Create a Wix Studio online store and connect your favorite eComm plugins. 03. Over-deliver on perceived value, because shoppers are spending less Sellers should expect a different vibe this year, with shoppers expected to spend less. Consumers are experiencing higher levels of financial stress than the past few years, according to research from FedEx . Firstly, inflation leads to more restrained, budget conscious shoppers. Plus, the 2024 presidential election offers uncertainty. This means buyers will be cautious with their money since they don’t know how the next government’s policies will affect their pockets. Shoppers want to go into the holidays with less stress and more value. “Consumers are becoming increasingly savvy in their search for the best deals,” says Sara Thomsen of Vericast . But keep in mind that perceived value isn’t only financial, such as offering coupons. There is also emotional value, like being rewarded within a loyalty program. Get ready: Create offers that add value. Give free shipping to customers who spend over a high threshold. Gather multiple products into competitively priced bundles that increase the amount purchased per customer and the value of the basket. Wix’s App Market includes third party plugins to enhance your store with customized, bundled offers. Create and distribute content as a value-add that enriches the buyer’s experience. Consider that the transaction is just the first step in a buyer’s integration into the brand. For example, an eCommerce site for kitchen tools can include cooking videos. Start or expand loyalty programs to reward shoppers immediately. Send new buyers a coupon to incentive more purchases, give loyal buyers free shipping, and increase award earnings on sale days. The loyalty program on Wix Studio lets sellers customize their loyalty program to fit their business needs. Art West’s pro tip : Invest in updating the design of product badges and notifications for your clients, such as “Best Value” or “Exclusive Holiday Bundle” markers. This helps visually communicate extra value and create a sense of urgency. Creating helpful content that complements the store’s products—like the plant care blog on this plant store template —adds value to a purchase at no cost to the business. Add a text marquee to your site to announce discounts and new products. 04. Spotlight self-indulgence and self-trial—shoppers are also buying for themselves Holiday marketing efforts focus on buying for others—with thoughtful campaign messaging, and options like gift wrapping and special deliveries—but shoppers are also looking to purchase for themselves. “61% of [holiday] shoppers will treat themselves,” says Salsify . Look at it this way: when your messaging is so compelling that a site visitor completes a purchase, it’s not hard to imagine they’ll want to enjoy the product, too. Get ready: Bulk buying discounts help shoppers check more people off their gift lists, and leave room for them to add a product for themselves. Wine and chocolate brands are particularly tempting—offer a volume discount over three products, and shoppers are sure to indulge. Turn on the “Buy X, Get Y” automation in your Wix Studio online store to create these offers. Include relevant messaging in marketing tactics, like email campaigns, to encourage self-gifting or self-trial. Why should your loved ones have all the fun when you can enjoy the product too? Create checkout-screen messaging to add additional products “for you” before payment. The ReConvert plugin for Wix Studio online stores will help upsell and cross sell at checkout. Art West’s pro tip : Add design elements like countdown timers or “limited stock” alerts on self-care or indulgence-related products to nudge shoppers toward treating themselves before it’s too late. Enhance product pages, like this coffee company template , with product recommendations, which can be pre-set manually or managed by Wix Studio AI based on real-time buying behaviors. No gift is complete without a cool holiday card design . Here are 3 ideas. 05. Build a smooth shopping ecosystem across all devices and all platforms Shoppers use a mix of screens to research and buy products, according to data from Contentsquare . Don’t let any one of those screens underperform, and remove all points of friction from all site versions across all devices. Shoppers who experience friction—for example, unoptimized mobile sites or form field errors—are likely to abandon carts, which means they’ll spend the money elsewhere. When visitors land on a new website, it can be overwhelming to learn about the brand, explore the different product categories and lines, and break down the shipping options. Make it easier and create prompts that direct visitors to what they’re looking for, such as bundled gift packages or best-selling products. By the way—just like purchasing across all screens, shoppers are purchasing across all platforms, including social media and online marketplaces like Amazon. Take note: social media purchases, or “social commerce,” will be a leading shopping channel for Millennials and Gen Z this holiday season, per eMarketer research. And this includes the boom in live stream shopping . Rather than try to pull shoppers into a website, meet them at their convenience where they are: extend the storefront off-site to increase sales potential. Get ready: Review a site’s responsiveness before holiday shopping takes off. Check that across all breakpoints the text is legible, the links work, the images fit, the checkout form is mobile friendly, form submissions are error-free, and navigation is smooth. (Reference these mobile landing page examples for creative small-screen solutions.) Extend product visibility to social networks and online marketplaces. With third-party applications from the Wix App Market, an online store can perform transactions on places like TikTok and Amazon and update the sales data in the Wix Studio site dashboard to consolidate visibility and fulfill orders. ( Watch this video to see how to get the store’s products to appear in Google Search listings from the Wix Studio dashboard.) Make the priority actions for visitors easy, to minimize a navigation spiral and maximize gratification. The hero fold on the homepage can drive to a gallery of signature products at discounted prices, or a carousel can highlight the top-quality ingredients that distinguish the products from the competition. Art West’s pro tip : Encourage clients to offer integrated cart solutions, so that a customer can start on one device and complete the transaction on another. Also, highlight mobile-friendly features like single-click checkout and progressive web apps (PWAs) to ensure conversion rates stay strong on all devices. This kids clothing store template leads visitors straight from the homepage to a purchase thanks to a promotional banner in the hero fold. Build a store for all devices with Wix Studio ’s AI-generated responsive layouts. 06. Give buyers checkout flexibility, with more options for payments and shipping In addition to a convenient mobile shopping experience, shoppers want more convenient mobile payments. Although traditional methods like credit cards aren’t going away, newer payment methods are quickly rising, particularly digital wallets with younger shoppers. According to FedEx , 55% of merchants offer three to four payment options—don’t lose out on the transactional ease that competing stores already offer, with options like Venmo and Apple Pay. Similarly, Buy Now, Pay Later (BNPL) providers, like Klarna and Afterpay, have increased in popularity, allowing buyers to spread out payments in installments. Not only are these the preferred payment option for some shoppers, FedEx reports that they encourage larger checkout totals. And finally: shipping. Shoppers want cheap shipping options, but your clients need to manage increased shipping costs. The compromise: increase the threshold for free shipping and offer slower, cheaper options for those shopping earlier. Get ready: Add more payment options to the store checkout. With Wix Payments, one of the business solutions available on Wix Studio , online stores can accept major credit cards, BNPL providers (Klarna, Afterpay and Affirm), and PayPal or cryptocurrency payments via pre-built integrations. Communicate to shoppers—via email promotions and your homepage—that the store accepts all these payment options. From the start, they’ll see they can complete a purchase with their preferred payment and can confidently invest time exploring the products. Offer broader shipping options. Free shipping can apply to larger cart totals, but when it comes to lower thresholds, let buyers choose the option that fits their budget and timeline. Wix Studio’s online store gives you the option to manually set and control all shipping details, or to connect to shipping and delivery apps via the Wix App Market. Prompt site visitors to sign up for your special offers—like this electronics store template —and then send email updates on new payment options, shipping deals and other limited offers. Join Wix Studio’s Partner Program and earn revenue share from clients’ store sales. 07. Manage your (and your shoppers’) expectations for an unordinary season Kevin McCallister’s Home Alone Christmas wasn’t the first, or the last, unordinary holiday season. This year, pay close attention to two irregular factors. Disruptions in global shipping throughout the year have had a domino effect, causing setbacks with suppliers, manufacturers, wholesalers and retailers. And depending on the location of your clients’ customers, their shipping times could face delays too. In addition, the US presidential election in November—and its uncertain outcome—leads to more conservative spending. Shoppers don’t know how the next government’s policies will affect their pockets, so they’ll proceed cautiously. Get ready: Prepare stores for a potential peak in shopping after the election. Well-timed promotions could activate buyers out of an election hibernation, and those orders will need to be quickly fulfilled. Communicate shipping concerns to clients’ subscribers and customers, especially when launching sales campaigns. This can incentivize them to purchase earlier in the season to minimize delivery risks. Stay on top of inventory updates: product pages must reflect real-time inventory levels. Also consider giving buyers the option for notifications when out-of-stock merch is refilled. The Wix Studio analytics dashboard includes a store inventory report with hyper-detailed product insights like Conversion by Product, Most Abandoned Products, Slow-moving Inventory and other metrics. Organizing products by price point makes it easy for buyers to find items on this gift shop template that are exactly within their budgets. What to do after the holiday season? As you know, an eComm strategy is always-on. With the end of the holiday season, comes the next wave of activity to drive sales and customer loyalty. Encourage repeat buyers : The best customers are current customers. Capitalize on the holiday’s success and send a smartly-timed, personalized email encouraging buyers to purchase the same or similar items. Promote exclusive offers: Turn top holiday customers into loyalty club VIPs. Reward their patronage with exclusive offers and be creative. Sure, everyone loves a coupon but try asking them to submit ideas for future products or inviting them to relevant, in-person events. Get those product reviews : Prompt buyers to gush about the store’s products or services with a well-timed email campaign that drives reviews. Emphasis on well-timed: set email automations for a few weeks after the holidays, when it’s safe to assume the packaging is off. For post-holiday campaigns and year-long buyer engagement, harness the tools and marketing integrations in Wix Studio’s eComm suite including email personalization, audience segmentation, comms automations and loyalty programs. 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Launch your sales content earlier. Holiday shopping starts in September.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"hhrou290","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"gc7q9291","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Preparing to go big on Black Friday? Well, you’ll be late. 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Prepare for a longer buying cycle with less spontaneous shoppers","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"dwhsy345","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"rf74g346","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Going hand in hand with a longer shopping season, ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Contentsquare","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/contentsquare.com\/blog\/holiday-shopping-trends\/","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" shows that the buying cycle—the time from which someone sees your product and then purchases it—is longer. 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Over-deliver on perceived value, because shoppers are spending less ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"8dg6m404","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"8qhub405","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Sellers should expect a different vibe this year, with shoppers expected to spend less. 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Wine and chocolate brands are particularly tempting—offer a volume discount over three products, and shoppers are sure to indulge. Turn on the ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“Buy X, Get Y”","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/support.wix.com\/en\/article\/wix-stores-creating-a-buy-x-get-y-free-coupon","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" automation in your Wix Studio online store to create these offers.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"}]}],"bulletedListData":{"indentation":0}},{"type":"PARAGRAPH","id":"d7ei3473","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"BULLETED_LIST","id":"h9w16474","nodes":[{"type":"LIST_ITEM","id":"mb5wy475","nodes":[{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"urivj476","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Include relevant messaging in marketing tactics, like email campaigns, to encourage self-gifting or self-trial. 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The ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"ReConvert","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/app-market\/web-solution\/reconvert-upsell-cross-sell","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" plugin for Wix Studio online stores will help upsell and cross sell at checkout.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"}]}],"bulletedListData":{"indentation":0}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"xo2qu4140","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"il4b34553","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Art West’s pro tip","decorations":[{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":": Add design elements like countdown timers or “limited stock” alerts on self-care or indulgence-related products to nudge shoppers toward treating themselves before it’s too late.","decorations":[]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"g63wf485","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"cyhn8486","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Enhance product pages, like this ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"coffee company template","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/website-template\/view\/html\/3663","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", with product recommendations, which can be pre-set manually or managed by ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Wix Studio AI","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/ai","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" based on real-time buying behaviors. 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"}},{"type":"PARAGRAPH","id":"bhl8r494","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"q0v46495","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"9hjze496","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"No gift is complete without a cool ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"holiday card design","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/holiday-card-design","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". Here are 3 ideas. 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Build a smooth shopping ecosystem across all devices and all platforms","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"gcc5o505","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"sstrg506","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Shoppers use a mix of screens to research and buy products, according to data from ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Contentsquare","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/go.contentsquare.com\/retail-benchmark-2024","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". Don’t let any one of those screens underperform, and remove all points of friction from ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"all","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" site versions across ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"all","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" devices. Shoppers who experience friction—for example, unoptimized mobile sites or form field errors—are likely to abandon carts, which means they’ll spend the money elsewhere. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"bfcdt514","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"l5krd520","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"When visitors land on a new website, it can be overwhelming to learn about the brand, explore the different product categories and lines, and break down the shipping options. Make it easier and create prompts that direct visitors to what they’re looking for, such as bundled gift packages or best-selling products.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"qas81522","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"o6glm523","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"By the way—just like purchasing across ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"all","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" screens, shoppers are purchasing across ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"all","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" platforms, including social media and online marketplaces like Amazon. Take note: social media purchases, or “social commerce,” will be a leading shopping channel for Millennials and Gen Z this holiday season, per ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"eMarketer","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.emarketer.com\/content\/gen-z-more-likely-use-social-commerce-during-holidays-than-other-age-groups","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" research. And this includes the boom in ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"live stream shopping","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/brands-making-ecommerce-conversational","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". Rather than try to pull shoppers into a website, meet them at their convenience where they are: extend the storefront off-site to increase sales potential. 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Give buyers checkout flexibility, with more options for payments and shipping","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"grt4y577","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"gu5xg578","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"In addition to a convenient mobile shopping experience, shoppers want more convenient mobile payments. Although traditional methods like credit cards aren’t going away, newer payment methods are quickly rising, particularly digital wallets with younger shoppers. 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Manage your (and your shoppers’) expectations for an unordinary season ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"n5hq2634","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"e47gj635","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Kevin McCallister’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Home Alone","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" Christmas wasn’t the first, or the last, unordinary holiday season. This year, pay close attention to two irregular factors.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"m9lxc639","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"djqu6640","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Disruptions in global shipping throughout the year have had a domino effect, causing setbacks with suppliers, manufacturers, wholesalers and retailers. And depending on the location of your clients’ customers, their shipping times could face delays too. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"1d039642","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"eo3f5643","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"In addition, the US presidential election in November—and its uncertain outcome—leads to more conservative spending. Shoppers don’t know how the next government’s policies will affect their pockets, so they’ll proceed cautiously. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"gp7fa645","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"yhop7646","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Get ready:","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"15dml648","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"BULLETED_LIST","id":"p2e88649","nodes":[{"type":"LIST_ITEM","id":"65wgh650","nodes":[{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"5n6v5651","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Prepare stores for a potential peak in shopping after the election. 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","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"6k1hg670","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"bt3cm495","nodes":[],"paragraphData":{}},{"type":"IMAGE","id":"b3epp494","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"38148a_1d10e0a6a9674a0196c4e09151e9810c~mv2.jpg"},"width":1111,"height":740},"link":{"url":"https:\/\/www.wix.com\/website-template\/view\/html\/3627","target":"BLANK"},"altText":"Screenshot of a Wix Studio template, designed for an online gift store."}},{"type":"PARAGRAPH","id":"svbbk496","nodes":[],"paragraphData":{}},{"type":"PARAGRAPH","id":"85as5672","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"style":{},"id":"sxdu0673","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"What to do after the holiday season?","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"1b5lp12365","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"h0ocn675","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"As you know, an eComm strategy is always-on. 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Capitalize on the holiday’s success and send a smartly-timed, personalized email encouraging buyers to purchase the same or similar items.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"ng24h681","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"y3gdx682","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Promote exclusive offers:","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" Turn top holiday customers into loyalty club VIPs. Reward their patronage with exclusive offers and be creative. Sure, everyone loves a coupon but try asking them to submit ideas for future products or inviting them to relevant, in-person events.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"hpngt685","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"cd7u5686","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Get those product reviews","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":":","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Prompt buyers to gush about the store’s products or services with a well-timed email campaign that drives reviews. Emphasis on well-timed: set email automations for a few weeks after the holidays, when it’s safe to assume the packaging is off.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"66gms691","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"rz86o692","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"For post-holiday campaigns and year-long buyer engagement, harness the tools and ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"marketing integrations","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/marketing\/integrations","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" in Wix Studio’s eComm suite including email personalization, audience segmentation, comms automations and loyalty programs.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"gaicn696","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"a6e0e697","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Get started on Wix Studio","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/users.wix.com\/signin?studio=true&loginDialogContext=signup&postLogin=https:%2F%2Fwww.wix.com%2Fintro%2Fstudio%3Fref%3Dstudio_login&postSignUp=https:%2F%2Fwww.wix.com%2Fintro%2Fstudio%3Fref%3Dstudio_signup&overrideLocale=en&autoRedirect=true&utm_campaign=http:\/\/www.wix.com\/studio\/blog\/ecommerce-holiday-readiness","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" and create powerful, data-driven eComm campaigns.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}}],"type":"PARAGRAPH"}],"metadata":{"version":1,"createdTimestamp":"2024-09-24T08:16:45.560Z","updatedTimestamp":"2024-09-24T08:16:45.560Z","id":"c3307b2a-77bb-40a5-a9fa-64ed4fa4efa8"},"documentStyle":{}},"postPageUrl":"\/ecommerce-holiday-readiness","coverImageDisplayed":true,"title":"7 eCommerce holiday readiness tips for agencies who want to win this season","lastPublishedDate":{"$date":"2024-09-25T14:41:11.383Z"},"internalId":"66f2758fd5ec387c7d042158","relatedPosts":["6511c3e3f67c40d36dcdf88a","66a905b79966c9aac50384c9","64ddac0bbbf6e86ee86ea8a3"],"hashtags":[],"likeCount":0},"blogPost4":{"author":"dbea75d3-4a9a-4692-9cd5-adb9d61c5cb1","mainCategory":"64ddabeabbf6e86ee86ea7b7","viewCount":106,"excerpt":"User-generated Reddit content is ranking higher than your branded content. Here's what that means for marketers and their clients.","timeToRead":7,"_id":"67306333abde9672e8fc29d9","tags":["922ff80e-dc33-4cb2-ae9b-96ba22105d32","0d5e5927-8dab-4f87-b199-ba80681daa50","6df646b9-327b-46d9-ad9b-ccac287f8197"],"uuid":"56135401-8b75-4fe9-816e-186f2f64df30","featured":false,"translationId":null,"slug":"brands-on-reddit","coverImage":"wix:image:\/\/v1\/38148a_1c73446b93e749ccb13748465936b6f1~mv2.jpg\/38148a_1c73446b93e749ccb13748465936b6f1~mv2.jpg#originWidth=1800&originHeight=1121","plainContent":"The dam finally burst. After building up many burning questions in my mind, and with no one to ask, I created a Reddit account . What should I do to fix these withered plants? How do I stop my fridge from leaking? Which AI tools are actually working well for professional marketers? Finally, I was connected to the world’s largest community. Reddit gives this same thrill to its nearly 100 million daily users , increasing its revenue, content and visibility, thanks to consistently ranking high on Google—which I assume you’ve also noticed. “We've long had a symbiotic relationship with the Google search platform…It's a great source of new users.” - Steven Ladd Huffman , Co-Founder, CEO, President & Director, Reddit “Reddit is the front page of the internet,” says Ross Simmonds, CEO & founder of Reddit marketing agency Foundation, Inc . In a way, it’s become your local neighborhood—stop, chat, ask a favor and give a recommendation. “People trust people, they love Reddit’s community and human to human interaction.” Except that in this community, your neighbors have pretty silly names, probably live hundreds or thousands of miles away from you, and are all moderated. Yep—emphasis on moderated. While you can’t moderate your next door neighbor and their advice on how you should raise your children, expect moderation on Reddit from whoever was early enough to claim that throne and power by creating the subreddit before you did. (You know: the Royal House of Reddit.) Here my thrill of Reddit began to subside. The moderators deleted my posts because I hadn’t engaged in the subthreads at all. This was new to me—unlike X or Instagram, we can’t freely engage with users and communities on Reddit. So how can we, as individuals or brands, build a presence on Reddit? Subscribe to FWD and get the latest marketing trends sent directly to your inbox. Reddit is relevant for marketing, but be precise with your targeting The first question: is Reddit right for me? Yes. If you’re seeking support on r\/Witchcraft or r\/BabyNames , rest assured you’re not alone. But what about your brand? “Reddit is now capturing traffic for priority keywords and impacting almost every single sector you can think of,” says Simmonds. “We did an analysis of the top BOFU keywords that B2B review sites typically rank for and found that the overwhelming majority of keywords had Reddit ranking in the top 5.” So whether you’re B2C, B2B or B2Me, Reddit is relevant for your content and you’ll win visitors from Google. (Make sure to tap into these practices to create content that ranks .) And note to B2B brands: it no longer vibes to look at Reddit as an informal or unprofessional space. “The gap between B2B and B2C content is narrowing,” says Mordy Oberstein, head of SEO brand at Wix, partially because there's less of a barrier between our personal and professional selves. “The way we consume content, the type of content and the tone of content have all changed.” As any marketer knows—as well as any sample sale shopper—it comes down to being in the right place at the right time. “Thanks to subreddits, brands can speak directly to the right audience all the time,” says Simmonds. “Subreddits provide similar levels of precise targeting because people opt into communities that are relevant to them.” If you haven’t checked yet, head over to Reddit and use the search bar to explore relevant subreddits for your client’s brand. Sites like reddit reads provide an index of the highest-traffic topics, currently listing 1,289 subreddits. Brands are benefiting from Reddit—but how? Why are brands on Reddit? It’s simple: two-way comms help both brands and consumers. As long as brands act with intention, says Simmonds, users develop a positive perception, leading brands to additional gains, such as: Capturing high-quality leads Building 1-1 relationships Influencing opinion Driving more organic traffic Staying relevant with insightful, valuable content How do you know if a Reddit strategy is working for you? Here are a few KPIs that Simmonds uses: Referral traffic from Reddit Total Reddit impressions from content Karma from Reddit Number of ranking positions in the SERP for priority keywords Unfortunately, getting started on Reddit now won’t make you a first mover. However, you can still make an impact provided you have fully-baked strategy—but leave room for improvisation. What your brand can do on Reddit What does a Reddit strategy look like, and why are we talking about improvisation? Let’s start with the improv. Reddit is in the hands of the people, plus a few very particular moderators. Getting started on Reddit is like raising a teenager, so learn to let go and to roll with the unexpected. One example from Oberstein: “you can engage with the people who are giving you a hard time. Reddit is a great place to tackle negative sentiment.” Those conversations require intuition and adaptability, so make sure you source the right person for the task—more on that below. Now, to get started with your brand’s strategy on Reddit, here are what the experts advise: Research your target users This is more than identifying which subreddits you should post in. Analyze the posts and members in each subreddit to understand the style, tone and format, and ask yourself: What is the average length of post titles and bodies? Are there content gaps you can fill? How do these users write and interact? Pro tip from Simmonds : we conducted Reddit research across thousands of subreddits and found that the average title of posts are under 120 characters. Choose the right subreddits Your channel choices within Reddit are a distillation of your larger comms strategy. Are you trying to build brand awareness or change brand perception? Do you want insights from potential customers, or from the customers of your customers? “As time goes on, the expectation that brands have a presence in the subreddits that their audiences are on is going to become more and more real,” says Simmonds. And keep in mind that the best matching subreddit might not already exist, and you need to create it. Pro tip from Simmonds: the number one thing brands can do right now is to create their own user account and subreddit. Use keyword research to inform your posts Keyword research can inform both your subreddit choices and your content creation. Thanks to the close connection between Google and Reddit, this approach is relatively friction-free. (Plus, you can use these findings to improve your website’s content by writing in the authentic language of your target audience and answering their questions on your pages.) Pro tip from Oberstein: if your keyword is dominated by Reddit and your content is outranked by Reddit, you also need to be present in that Reddit result and thread. Speak as a person, not as a brand When you get to Reddit, make sure you sound like you belong on Reddit. What is it that users love most about Reddit ? The people and the conversations. Leverage this in your content creation: Speak in the first person, not as an organization Stay around for a back-and-forth exchange, don’t write one-way monologues Pro tip from Oberstein : depending on the intent of the conversation, don't go in as a brand. Go in as somebody from your company. Be consistent Like in any neighborhood or local community, it’s always nice to see a familiar face. Engage more to earn more Reddit Karma, and your content will be more visible. Users appreciate commitment and consistency, says Simmonds, which helps you make inroads organically and authentically. Pro tip from Simmonds: build a strategy that is rooted in creating both content native to Reddit and content that supports the questions, feedback and discussions that are happening daily in various subreddits and threads. Loosen up how you measure performance Even though Reddit is classed as social media, you’ll find that the same metrics from Instagram and TikTok don’t apply. Traditionally social media looks at views, likes and comments. However unique to Reddit, are upvotes and extended conversations. Also, consider the halo effect of Reddit—even if your post doesn’t drive direct traffic to an included link, other channels might show a lift in activity. Pro tip from Oberstein: Reddit can function as top-level awareness. Even if users don’t engage with your post, they might do a branded search on Google. You need to correlate performance between the platforms. What does the future hold? Despite Reddit’s strong growth and SERP ubiquity, the company is aware that this advantage could change at any time. As Steven Ladd Huffman—co-founder, CEO, president and director of Reddit— says , “We’ve seen [Google’s] algorithm change a lot over the years, and of course, it always will. And Google experiments with all sorts of new search products. Some help, some hurt.” Sure, now Google and Reddit have a mutually beneficial relationship—note the $60 million deal to train Google’s AI with Reddit content and feature more of its content on the SERP. But as Reddit more and more becomes a preferred platform to find content, instead of Google, we can assume the claws of competition will re-emerge and deals will be redealt. “Reddit is the fourth most trusted resource for product research (78%), only behind friends\/family (88%) at # 1, review websites (86%) at # 2 and store Employees (83%) at # 3, but above Google and all other social platforms.” - How search marketers can keep up with Gen Z, Reddit As long as brands see Reddit as one part of their strategy, and not as its entirety, they can maximize gains and minimize risk. (Let’s hope marketers have learned their lesson after going all-in on potentially-banned TikTok .) “Reddit is going to be the primary source for community and user generated content,” says Simmonds. This specificity is precisely what marketers need for their plans—let Reddit serve these goals while harnessing other properties like Instagram and owned-site content for their respective strengths. Think of your channel strategy as a constellation: individual stars that together form something cohesive and purposeful. And that leaves one final, unresolved item. Will I return to Reddit? Well, now that I know the right way to go about it, you might find me almost r\/anywhere. Subscribe to FWD and get the latest marketing trends sent directly to your inbox.","commentCount":0,"language":"en","publishedDate":{"$date":"2024-11-18T22:00:00.000Z"},"pinned":false,"categories":["64ddabeabbf6e86ee86ea7b7"],"richContent":{"nodes":[{"type":"PARAGRAPH","id":"foo","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The dam finally burst. After building up many burning questions in my mind, and with no one to ask, I created a Reddit account","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". What should I do to fix these withered plants? How do I stop my fridge from leaking? Which AI tools are actually working well for professional marketers?","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" Finally, I was connected to the world’s largest community. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"paragraphData":{}},{"type":"PARAGRAPH","id":"ce11z25306","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"viv8k25307","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Reddit gives this same thrill to its ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"nearly 100 million daily users","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/investor.redditinc.com\/news-events\/news-releases\/news-details\/2024\/Reddit-Announces-Third-Quarter-2024-Results\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", increasing its revenue, content and visibility, thanks to consistently ranking high on Google—which I assume you’ve also noticed.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"c6iq725311","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"9lczs27298","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"style":{},"blockquoteData":{"indentation":0},"id":"rjfp925312","nodes":[{"type":"PARAGRAPH","id":"lt14g26866","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“We've long had a symbiotic relationship with the Google search platform…It's a great source of new users.” - ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Steven Ladd Huffman","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/s203.q4cdn.com\/380862485\/files\/doc_financials\/2024\/q3\/Reddit-Q3-24-Earnings-Call-Transcript.pdf","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", Co-Founder, CEO, President & Director, Reddit","decorations":[]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}}],"type":"BLOCKQUOTE"},{"type":"PARAGRAPH","id":"eby8g25314","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"sb3sb25315","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ka1ld25316","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“Reddit is the front page of the internet,” says Ross Simmonds, CEO & founder of Reddit marketing agency ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Foundation, Inc","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/foundationinc.co\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". In a way, it’s become your local neighborhood—stop, chat, ask a favor and give a recommendation. “People trust people, they love Reddit’s community and human to human interaction.” Except that in this community, your neighbors have pretty silly names, probably live hundreds or thousands of miles away from you, and are all moderated.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"hab6v25320","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"9p3kf25321","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Yep—emphasis on moderated. While you can’t moderate your next door neighbor and their advice on how you should raise your children, expect moderation on Reddit from whoever was early enough to claim that throne and power by creating the subreddit before you did. (You know: the Royal House of Reddit.)","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"bopyl25323","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"15bq925324","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Here my thrill of Reddit began to subside. The moderators deleted my posts because I hadn’t engaged in the subthreads at all. This was new to me—unlike X or Instagram, we can’t freely engage with users and communities on Reddit. So how can we, as individuals or brands, build a presence on Reddit?","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"gmd0e25326","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"0avgc27512","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Subscribe to FWD","decorations":[{"type":"BOLD","fontWeightValue":700},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/brands-on-reddit?open=subscribe","target":"TOP","rel":{"noreferrer":true}}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" and get the latest marketing trends sent directly to your inbox.","decorations":[{"type":"BOLD","fontWeightValue":700}]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"yt84c37019","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"wilzg26778","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"style":{},"id":"r69gy25327","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Reddit is relevant for marketing, but be precise with your targeting","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"dbdu525329","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"2zini25330","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The first question: is Reddit right for me? Yes. If you’re seeking support on ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"r\/Witchcraft","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.reddit.com\/r\/witchcraft\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" or ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"r\/BabyNames","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.reddit.com\/r\/BabyNames\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", rest assured you’re not alone. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"txij725336","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"75hnx25337","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"But what about your brand? “Reddit is now capturing traffic for priority keywords and impacting almost every single sector you can think of,” says Simmonds. “We did an analysis of the top BOFU keywords that B2B review sites typically rank for and found that the overwhelming majority of keywords had Reddit ranking in the top 5.” So whether you’re B2C, B2B or B2Me, Reddit is relevant for your content ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"and","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" you’ll win visitors from Google. (Make sure to tap into these practices to ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"create content that ranks","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/create-content-that-ranks","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":".)","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"yh36i25343","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"njo2x25344","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"And note to B2B brands: it no longer vibes to look at Reddit as an informal or unprofessional space. “The gap between B2B and B2C content is narrowing,” says Mordy Oberstein, head of SEO brand at Wix, partially because there's less of a barrier between our personal and professional selves. “The way we consume content, the type of content and the tone of content have all changed.”","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"eu5za25346","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"34ce725347","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"As any marketer knows—as well as any sample sale shopper—it comes down to being in the right place at the right time. “Thanks to subreddits, brands can speak directly to the right audience all the time,” says Simmonds. “Subreddits provide similar levels of precise targeting because people opt into communities that are relevant to them.” If you haven’t checked yet, head over to Reddit and use the search bar to explore relevant subreddits for your client’s brand. Sites like ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"reddit reads","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.redditreads.com\/subreddits","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" provide an index of the highest-traffic topics, currently listing 1,289 subreddits.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"u9d5125351","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"45fyy25352","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"style":{},"id":"1ybsy25353","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Brands are benefiting from Reddit—but how?","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"type":"PARAGRAPH","id":"tk3nf25355","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"slrw025356","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Why are brands on Reddit? It’s simple: two-way comms help both brands and consumers. 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Reddit is in the hands of the people, plus a few very particular moderators. Getting started on Reddit is like raising a teenager, so learn to let go and to roll with the unexpected. One example from Oberstein: “you can engage with the people who are giving you a hard time. Reddit is a great place to tackle negative sentiment.” Those conversations require intuition and adaptability, so make sure you source the right person for the task—more on that below. 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As Steven Ladd Huffman—co-founder, CEO, president and director of Reddit—","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"says","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/s203.q4cdn.com\/380862485\/files\/doc_financials\/2024\/q3\/Reddit-Q3-24-Earnings-Call-Transcript.pdf","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", “We’ve seen [Google’s] algorithm change a lot over the years, and of course, it always will. And Google experiments with all sorts of new search products. Some help, some hurt.”","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"wtiyt25516","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"tz7qy25517","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Sure, now Google and Reddit have a mutually beneficial relationship—note the ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"$60 million deal","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.searchenginejournal.com\/google-announces-deal-to-show-more-reddit-content\/509132\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" to train Google’s AI with Reddit content and feature more of its content on the SERP. But as Reddit more and more becomes a preferred platform to find content, instead of Google, we can assume the claws of competition will re-emerge and deals will be redealt. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"uk0a425521","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"vn2o725522","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"style":{},"blockquoteData":{"indentation":0},"id":"v4nev25523","nodes":[{"type":"PARAGRAPH","id":"4mna925822","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“Reddit is the fourth most trusted resource for product research (78%), only behind friends\/family (88%) at # 1, review websites (86%) at # 2 and store Employees (83%) at # 3, but above Google and all other social platforms.” - ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"How search marketers can keep up with Gen Z, Reddit","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.business.reddit.com\/marketing\/search-insights","target":"BLANK"}}},{"type":"UNDERLINE"}]}}],"paragraphData":{"textStyle":{"textAlignment":"AUTO"},"indentation":0}}],"type":"BLOCKQUOTE"},{"type":"PARAGRAPH","id":"njk4s25526","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"type":"PARAGRAPH","id":"1ey7c25527","nodes":[],"paragraphData":{"textStyle":{"textAlignment":"AUTO"}}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"jwivt25528","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"As long as brands see Reddit as one part of their strategy, and not as its entirety, they can maximize gains and minimize risk. (Let’s hope marketers have learned their lesson ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"after going all-in on potentially-banned TikTok","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/life-after-tiktok","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":".) “Reddit is going to be the primary source for community and user generated content,” says Simmonds. This specificity is precisely what marketers need for their plans—let Reddit serve these goals while harnessing other properties like Instagram and owned-site content for their respective strengths. Think of your channel strategy as a constellation: individual stars that together form something cohesive and purposeful. 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They provide visitors with the information they need with minimal effort. But interactive websites can go much further, giving users the engaging and immersive experience they often crave—and sometimes don’t expect. With effects like animations , hover states, scrollytelling and dynamic content, you can create interactive websites that capture attention for your clients and leave a lasting impression of their brand. In this article, we’ll explore 21 interactive websites built on Wix Studio , including Wix Studio templates that come with pre-built interactive elements, to inspire future projects and help your client sites stand out. But before we dive in, let’s look at some best practices for designing interactive websites. 9 best practices for creating interactive websites Explore these strategies to transform ordinary client sites into dynamic designs. Make interactions discoverable Visitors should clearly know which elements are interactive. Place interactive elements in areas where they’re most likely to be found and use signifiers to bring them to attention, like bright-colored buttons with shadows that make them stand out from surrounding flat design. Keep your designs consistent You might be excited to show off your wide range of interactive web design skills, but make sure you don’t stretch them so far that you create a Frankenstein design. Remember, consistency is key to establishing a strong brand identity and a cohesive user experience. Optimize for mobile Many interactive effects like hover animations work best on desktop. If it makes sense to have them on smaller screens, make sure they’re fully functional and responsive. This includes designing thumb-friendly buttons and ensuring text readability. Use video for an extra interactive effect Consider incorporating background or transparent video to increase user engagement. In the age of short, digestible content, video is often more appealing than text and other static content. Also, use interactive videos that allow users to choose their path or explore different aspects of your client’s offerings. Make scrolling fun again Ditch the ‘doom’ and bring some joy back to scrolling with effects like horizontal, parallax and infinite scrolling. Take inspiration from this retro scrollytelling showcase page built on Wix Studio, which generates positive ’80s vibes as you move through the content. Give interactive elements a purpose Whether grabbing attention, enhancing navigation or encouraging a click, all your interactive designs should serve a purpose. For example, implement interactive navigation features such as sticky menus that remain accessible while scrolling or hover effects that reveal additional text. This helps users easily find what they need without frustration. Focus on fast-loading speeds As compelling as interactive designs are, they’re not worth having if they affect site performance. Use tools like Google PageSpeed Insights to monitor performance and identify and address any issues caused by your interactive elements. Add gamification elements Inviting users to participate in interactive games, quizzes and surveys is a great way to boost engagement. It not only increases interaction but also provides valuable insights into user preferences. Monitor interactivity It’s important to know which interactive elements are performing and which ones aren’t. You can use website heat mapping to analyze user interactions that help iterate and refine your interactive elements, ensuring they meet user needs. 21 interactive Wix Studio websites worth your attention These websites built on Wix Studio go all in on interactivity. Swipe, scroll, click and hover your way through tons of clever and compelling interactions. KM Design Solutions Lettuce Marketing Theo Bonnefous Pixlspace B\/UXSTUDIO Cosmic Scroll Mouse Parallax Wonderland Ancient Drinks Roni Levi BeFootball Synve Space Bulbhub Rap Syndrome Metcha Studio Richard Axell Magnetic Hardik Bhansali Miantou Bar (template) Proudigy (template) Voor (template) Coming soon landing page (template) 01. KM Design Solutions The team at Chicago-based KM Design Solutions knows how to reel a user in right from the start. Land on its site and get greeted by a busy hummingbird that can be moved in any direction with a simple hover. From there, a mix of text masks, transparent videos, website hover effects and linear gradients gives this website an extra interactive feel and shows off the agency’s slick animation skills. 02. Lettuce Marketing The website for Lettuce Marketing is a reminder that one-page websites don’t need to be short-lived browsing experiences. This marketing agency gives us an action-packed site that manages to mix minimal designs with high levels of interactivity. Among the site’s highlights is the hero fold’s glassmorphism effect, which changes opacity as you hover. Its Vision and Journey sections come alive as your cursor gives them attention. 03. Théo Bonnefous Studio Darduini might have had incredible imagery to work with for Theo Bonnefous ’s website but they didn’t rely solely on it to bring the French wildlife photographer’s work to life. A combination of background video, subtle hover interactions and scroll effects present Bonnefous’s stunning photography in all its glory. Scroll too quickly and you’ll miss a delightful custom cursor that speaks to the website’s nature theme. 04. Pixlspace “We make engaging websites.” So says Scandinavian boutique design and marketing studio Pixlspace in large, bold text on its site—as if they had to spell it out. Get dazzled by a short, fast-moving showreel video showcasing some of the major brands Pixlspace has worked with. Scroll a little to reveal some slick effects, leading to a final fold that shows why subtle hover actions are among the latest web design trends . The period custom cursor, which plays on Pixlspace’s branding, isn’t lost on us either. 05. B\/UXSTUDIO B\/UXSTUDIO shows us how effective scrollytelling techniques can be in telling convincing brand stories. Its website, which received an honorable mention in the 2024 Awwwards , is bursting with moving elements such as parallax scrolling, scroll-triggered animations and 3D graphics that help you glide through the pages. Expect to lose a little time playing with the floating astronaut in the hero fold. 06. A Cosmic Scroll Wix Studio brand designer Eliran Vahdi is in on the interactive astronaut trend too. He created this daring and Awwwards -winning website , another lesson in epic scrollytelling. Journey through space and get inspired for how you can use Wix Studio's no-code animations and effects for your next client project. 07. Mouse Parallax Wonderland The WOW team at Wix Studio showcases what you can do with the platform’s mouse parallax effects on this mesmerizing site . Drawing inspiration from the story of Alice in Wonderland , the page is packed with interactions that show off the feature’s capabilities with layers and depth. For those keen to drill down into the finer details of the website, Awwwards featured it as one of its sites of the day . 08. Ancient Drinks Ancient Drinks leans into weird web design to grab attention but also applies interactive elements to keep users engaged. A scroll through the homepage reveals some striking entrance animations and a wild commercial that explains where the wacky web design comes from. Hover over the drinks products to reveal images of the fruits they contain—a nice touch amid all the design madness. 09. Roni Levi Roni Levi’ s monochromatic portfolio might be minimal in content, but it still packs a punch. The website is a lesson in how 3D interactive websites can use abstract shapes to bring dimensionality to designs. Don’t miss the slick hover effects used for Levi’s Projects section. 10. BeFootball If you’re building a website for an immersive virtual soccer company, you better know a thing or two about interactive design. Lucky for BeFootball , Madrid-based agency Oneway are more than proficient. For this client site, Oneway uses compelling background video to create a fast-moving experience while detailed touches like a custom cursor and floating 3D objects help nail the immersive experience a company like BeFootball demands. 11. Synve Space Branding and web design studio Synve Space also uses 3D shapes to add depth and dimension to their site. Scroll down this one-pager for a blast of text marquee, cards reveal on hover and transparent video that give it a high-octane visual experience. 12. Bulbhub Brazilian media company Bulbhub backs up its ‘We create crazy stuff’ tagline with a lively and dynamic website. While it had us with its orange custom cursor, the site offers plenty of moving elements and dynamic content to keep a browser fully tuned in. Apart from the bold fonts and striking accent color, its hat tip to retro web design is timely and on-trend, ironically enough. 13. Rap Syndrome Exploring hip-hop culture through web design, Rap Syndrome puts visitors into the role of creator, enabling them to make music with different categories of sound samples. Its straightforward and intuitive interface lets users collaborate and add layers of visuals and sound effects to create a dynamic and engaging experience. Consider it website gamification in action. 14. Metcha Studio While Metcha Studio goes for a minimalist look and feel for its website, it doesn’t scrimp on interactions. Your first scroll introduces a surprising pink text showing the agency name in English and Japanese. It sets the scene for a crisp, clean page with a pink accent color that pops. 15. Richard Axell Richard Axell’s website showcasing his work as a creative director takes a simple but effective approach to interactive design. The high-quality image of the tentacled creature on its hero fold demands instant attention. Move your cursor around the blurred foreground image to get fully immersed before exploring the rest of the site. 16. Magnetic London-based creative agency Magnetic goes big and brash in its hero fold, showcasing its brand values with visually striking elements. Text masking, 3D spinning objects, transparent video and slick animations are the order of the day as you scroll through the page to explore Magnetic’s work and the impressive list of clients it serves. 17. Hardik Bhansali It’s the ‘H-A-R’ text on web designer Hardik Bhansali’s website that gives it its interactive edge. Hover and move over it to create an eye-catching, swaying effect. Then, scroll further down the page to reveal some neat text transitions. 18. Miantao Bar (template) This template for a “not-so-traditional” Chinese bar and restaurant bursts with color and jumps right off the screen. Floating 3D imagery, scroll effects, text marquee and a slide gallery are among the interactive features that draw you in and keep you engaged. Adding custom text to the cracked fortune cookie image is incentive enough to customize this template. We see engagement in your future. 19. Proudigy (template) This website template for a music school uses unassuming but playful hover effects to give the site an interactive flair. The card reveal effect in the ‘What you achieve’ section adds content without clutter. 20. Voor (template) This website template for an IT solutions company mixes playful interactions with a clean, minimal design. The result is a professional-looking online presence for a serious-looking brand, which could be a great starting point for your next tech-focused client. 21. Coming soon (template) This website template is designed to buy you more time, and it takes ‘eye-catching’ literally. Move your cursor around the hero fold and let the inquisitive eyes follow. It’s a playful way to tell your client’s customers to stay tuned. 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The result: Brands and designers are pushing boundaries to create more personalized, immersive experiences. So, in 2025, typography won't just be about aesthetics; it'll echo our collective desire for authenticity in an ever more tech-dominated world. What's on the horizon, exactly? Here, Wix Studio predicts the top 10 typography trends that will define 2025. The biggest typography trends Y2K (yes, still) Nouveau futurism Ephemera-inspired typography Retro revival Bespoke typefaces with feeling Bold and playful Variable typefaces Anti-design Kinetic typography Unconventional and illustrative 01. Y2K (yes, still) Nostalgia continues to play a major role in design, the Y2K aesthetic included. This means you’ll still be seeing fonts that evoke the bold, playful and futuristic vibes of early 2000s digital culture, with vibrant colors and chunky typefaces taking center stage in modern typographic trends. A great example: They That Do’s rebrand for co-working and event space Protein Studios , which combines clean sans-serif and pixelated fonts to evoke Web1 nostalgia while still keeping it fresh and contemporary. “As we move deeper into the 2020s, the influence of past decades, particularly the '90s and early 2000s, will become increasingly prominent,” says Vincent Howcutt, creative director and designer at They That Do. “These eras are seeping into visual culture, shaping everything from social media feeds to the fonts we see in modern design.” 02. Nouveau futurism Nouveau futurism is the counterpoint trend to the pixelated, retro-futurism of Y2K’s aesthetic. Type designers are creating more fluid, experimental typefaces that blend natural forms, reminiscent of the Art Nouveau movement, with futuristic elements like Superfried’s Marbles , or identities for Nurtriment by Robot Food, and Guild by Collins. There’s a nod to psychedelic fonts in this trend as well, but as Howcutt says, “foundrys and designers are primarily leaning more into display typefaces that are more free-flowing and organic with a futuristic feel to them. What was once niche will become part of the mainstream.” 03. Ephemera-inspired typography Ephemera-inspired typography is expected to gain traction in 2025, with more creatives turning to vintage items like postcards, tickets and packaging for inspiration. As brands seek to evoke a sense of authenticity and nostalgia, designers will increasingly use hand-drawn typefaces and aged aesthetics to create campaigns that feel both timeless and emotionally resonant. One such approach, Howcutt explains , could involve sourcing original materials, a technique he’s used recently in an identity for Seed Folk, when he purchased vintage seed packets from the 1930s on eBay and drew type inspiration from those original designs. “I’m often inspired by collected ephemera—things like editorials or items you'd find in an antique shop, such as old magazines,” he says. “I see more and more designers incorporating these vintage elements into their work as a response to AI-driven content. I think a return to handwritten fonts and analog aesthetics will continue into 2025.” 04. Retro revival The retro revival type trend differs from Y2K in its approach to nostalgia. While Y2K plays with the bold, tech-driven aesthetics of the late '90s and early 2000s, the retro revival trend focuses on refining and modernizing a specific brand's historical design elements vs design elements associated with a broader cultural moment like Y2K. Retro revival ties into the broader Heritage Revivalism design trend we covered earlier this year , where brands are returning to their aesthetic roots, tapping into nostalgic designs while giving them a modern twist. By updating classic logos or typefaces, companies reconnect with their original identity to evoke a sense of familiarity and trust. But these revivals aren't mere replicas; they blend the old with the new, incorporating cleaner lines, simplified shapes and fresh color palettes to suit contemporary aesthetics. Brooklyn-based agency Tavern has become masters of this balancing act, with their recent rebrand for Sizzler and Burt’s Bees 40th anniversary campaign for The Camp Burt’s '84 merch collection. We’ll likely continue to see this approach used in 2025, as it allows brands to celebrate their legacy while staying relevant, a seamless bridge between tradition and modernity. 05. Bespoke typefaces with feeling With AI making so many aspects of design easier and cheaper, Jessica Walsh, founder of &Walsh predicts that in 2025 more brands will want to invest in assets that help them stand out with custom type. Walsh recently launched her own type foundery, Type of Feeling , with the goal of “creating typefaces that not only serve a functional purpose but also evoke an emotional response,” Walsh explains. Each typeface is inspired by a unique feeling or emotion. See the image below for an example. “Jubel is the expression of joy and celebration,\" says Walsh. \"The thick strokes and lively curves exude excitement, the 'e' almost smiles at you, reflecting the jubilant mood and celebratory feeling of the word.\" 06. Bold and playful Designers are moving away from minimalist aesthetics, opting instead to embrace playful and bold typography, and Walsh sees this continuing into 2025. Rounded, chunky shapes and hand-drawn elements add a sense of whimsy and spontaneity, making typefaces feel more personable and expressive. Walsh & Co’s work for Plenty demonstrates this. To capture the ethos of the indoor vertical farming company, Wash says they created, “a humanist sans serif inspired by the idea of produce that you actually crave. Wherever possible, the font avoids straight lines and is made up of curved and tapered strokes. The stroke endings are sharp (leaf-like you may say) and the curves are as round as a ripe tomato.” 07. Variable fonts Variable fonts will take the spotlight in 2025 without many consumers even noticing. The magic of variable fonts lies in their flexibility for designers, allowing multiple styles and weights to coexist within a single file, like Grilli Type’s GT Ultra or Pangram Pangram’s Fragment . As websites and apps prioritize responsiveness and user experience, variable fonts will become essential for maintaining visual consistency while offering customizable aesthetics. “The way we design and manipulate type today is vastly different from just a few years ago,” says Erik Herrström of Studio Herrström . “We've seen significant innovation, particularly with variable and modular typefaces, which allow designers to create work with much more variety and flexibility. I believe variable typeface treatments will continue to be prominent in 2025.” 08. Anti-design Erik Herrström also predicts that the anti-design trend is poised to redefine creative aesthetics in 2025, embracing a raw and intentionally lo-fi look. “Since Charli XCX made it big with her anti-design look for the Brat cover, many designers will start pitching these lo-fi and unfinished treatments for other brands in culture, music and beyond,” Herrström says. See this stripped down, more experimental approach to design in Pentagram’s brash and colorful rebrand for Young V&A , as well as Red Antler’s handwritten logo for Popup Bagels . 09. Kinetic typography Kinetic typography, or moving type, is also gaining traction as a powerful tool for storytelling in 2025. This trend leverages animation to bring letters and words to life, adding a dynamic layer to digital content. Whether in video intros, social media or interactive websites, kinetic typography engages viewers in a way static text cannot, enhancing the overall narrative. Tina Touli’s Shifting Symphonies and Monica Losada’s visuals for WIRED are both great examples of this typography trend in this wild. “The way we interact with brands now happens in primarily digital spaces,\" says James Kape, founder and creative director at OSME . \"This unlocks exciting possibilities to animate or make typography interactive.” 10. Unconventional and illustrative Illustrative and unconventional typefaces capture attention quickly, which is important in crowded visual spaces. “We're seeing more illustrative, expressive typographic treatments,” says Pedro Messias, partner and creative director at OSME . Designers are using fewer clean lines and minimalist fonts , and spending more time making things that quickly stand out in a busy space like social media. For UK-based Black Bee Honey , OMSE created an expressive typeface inspired by a bee’s movement and dripping honey. Meanwhile, Red Antler designed a vibrant and illustrative identity for Bezi , a buzzy brand from New York that’s reinventing labneh dip. Studio Nari’s Nike Kids campaign also demonstrates this typographic trend well. As we head into 2025, typography is proving to be more than just a design element—it’s becoming a reflection of our cultural pulse. The trends we’re seeing speak to a desire for both innovation and nostalgia, blending organic forms with digital precision. Designers are crafting typefaces that go beyond aesthetics, creating emotional connections and shaping brand identities in bold new ways. Whether it’s the rise of kinetic typography or the resurgence of Y2K-inspired fonts, one thing is clear: typography will continue to evolve, pushing the boundaries of visual storytelling and redefining how we connect in this ever-shifting digital landscape. Subscribe to the FWD newsletter for more trends and tips, delivered straight to your inbox.","commentCount":0,"language":"en","publishedDate":{"$date":"2024-10-23T14:57:24.864Z"},"pinned":false,"categories":["64ef72fae2cdcaaff4001e7e"],"richContent":{"nodes":[{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"foo","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"While ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"web design trends","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/web-design-trends","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" continue to evolve at a rapid pace, the rise of AI-generated content and the enduring power of ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"design nostalgia","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/design-nostalgia","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" indicate that we’re still grappling with the balance between innovation and tradition.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"66mhx46282","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"mstqw46397","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The result: Brands and designers are pushing boundaries to create more personalized, immersive experiences. 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See the image below for an example. “Jubel is the expression of joy and celebration,\" says Walsh.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"BOLD","fontWeightValue":700}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"\"The thick strokes and lively curves exude excitement, the 'e' almost smiles at you, reflecting the jubilant mood and celebratory feeling of the word.\"","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"tkqzc415","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"4xx4m88294","nodes":[],"type":"PARAGRAPH"},{"type":"IMAGE","id":"svqu474575","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_3277879801ff48fb94c2f319866da9cc~mv2.jpg"},"width":1110,"height":740},"altText":"Jubel campaign","caption":"Jubel, designed to express joy and celebration"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ylhl788417","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ia021416","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"06. 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To capture the ethos of the indoor vertical farming company, Wash says they created, “a humanist sans serif inspired by the idea of produce that you actually crave. Wherever possible, the font avoids straight lines and is made up of curved and tapered strokes. The stroke endings are sharp (leaf-like you may say) and the curves are as round as a ripe tomato.” ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"c0cl8425","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"3b8ez81381","nodes":[],"type":"PARAGRAPH"},{"type":"IMAGE","id":"4608e74081","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_72f81e12a1d1453f802d21526882776e~mv2.jpg"},"width":1110,"height":740},"altText":"Plenty campaign ","caption":"Walsh & Co's work for Plenty"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"0cgpx90382","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"h33q9426","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"07. Variable fonts","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"zc91j428","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"euw9i7169","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Variable fonts will take the spotlight in 2025 without many consumers even noticing. The magic of variable fonts lies in their flexibility for designers, allowing multiple styles and weights to coexist within a single file, like Grilli Type’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"GT Ultra","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.gt-ultra.com\/","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" or Pangram Pangram’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Fragment","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/pangrampangram.com\/products\/fragment","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". As websites and apps prioritize responsiveness and user experience, variable fonts will become essential for maintaining visual consistency while offering customizable aesthetics. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"sknp9434","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"cibah435","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“The way we design and manipulate type today is vastly different from just a few years ago,” says Erik Herrström of ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Studio Herrström","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.studioherrstrom.com\/","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". “We've seen significant innovation, particularly with variable and modular typefaces, which allow designers to create work with much more variety and flexibility. I believe variable typeface treatments will continue to be prominent in 2025.”","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ftggi956","nodes":[],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"y6df4403","nodes":[],"paragraphData":{}},{"type":"IMAGE","id":"1ly6f402","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_81aba72b8803451ebe8c9aa4a3e9f79f~mv2.jpg"},"width":1110,"height":740},"altText":"Pangram Pangram’s Fragment","caption":"Pangram Pangram’s Fragment"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ctdhs8864","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"9e42q440","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"08. Anti-design","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ht2bx7480","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"n6paz442","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Erik Herrström also predicts that the anti-design trend is poised to redefine creative aesthetics in 2025, embracing a raw and intentionally lo-fi look. “Since Charli XCX made it big with her anti-design look for the Brat cover, many designers will start pitching these lo-fi and unfinished treatments for other brands in culture, music and beyond,” Herrström says. See this stripped down, more experimental approach to design in Pentagram’s brash and colorful rebrand for ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Young V&A","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.pentagram.com\/work\/young-v-and-a","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", as well as Red Antler’s handwritten logo for ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Popup Bagels","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.redantler.com\/work\/popup","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". 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Kinetic typography","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"7btj97789","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"zz9un452","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Kinetic typography, or moving type, is also gaining traction as a powerful tool for storytelling in 2025. This trend leverages animation to bring letters and words to life, adding a dynamic layer to digital content. Whether in video intros, social media or interactive websites, kinetic typography engages viewers in a way static text cannot, enhancing the overall narrative. Tina Touli’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Shifting Symphonies","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/tinatouli.com\/shifting-symphonies","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" and Monica Losada’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"visuals","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.instagram.com\/p\/C68wqlLOWYJ\/","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" for WIRED are both great examples of this typography trend in this wild. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"jm8ay71678","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"u3beo71802","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“The way we interact with brands now happens in primarily digital spaces,\" says ","decorations":[{"type":"COLOR","colorData":{"background":"rgb(255, 255, 255)"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"James Kape, founder and creative director at ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"OSME","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.omse.co\/work\/black-bee-honey","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". \"This unlocks exciting possibilities to animate or make typography interactive.”","decorations":[{"type":"COLOR","colorData":{"background":"rgb(255, 255, 255)"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"l9ktt461","nodes":[],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"lkjd412730","nodes":[],"paragraphData":{}},{"type":"IMAGE","id":"5d7yq12729","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_57aeea7ed9eb4627854facbd7e77bb4a~mv2.gif"},"width":1200,"height":712},"altText":"Touli's Shifting Symphonies kinetic typography","caption":"Touli's Shifting Symphonies"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ozth18197","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"9q543462","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"10. Unconventional and illustrative ","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"dsoo7464","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"u2xcl8098","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Illustrative and unconventional typefaces capture attention quickly, which is important in crowded visual spaces. “We're seeing more illustrative, expressive typographic treatments,” says Pedro Messias, partner and creative director at ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"OSME","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.omse.co\/work\/black-bee-honey","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". Designers are using fewer clean lines and ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"minimalist fonts","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/professional-fonts","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", and spending more time making things that quickly stand out in a busy space like social media. 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Meanwhile, Red Antler designed a vibrant and illustrative identity for ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Bezi","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.eatbezi.com\/","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", a buzzy brand from New York that’s reinventing labneh dip. Studio Nari’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Nike Kids","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.studionari.co.uk\/projects\/nike-kids","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" campaign also demonstrates this typographic trend well.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"s9lth75310","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ghg5a75433","nodes":[],"type":"PARAGRAPH"},{"type":"IMAGE","id":"zfjgi74822","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_0ad4f1a7444542f99aca9736728e86ea~mv2.jpg"},"width":1110,"height":740},"altText":"OMSE's expressive typeface for Black Bee Honey","caption":"OMSE's expressive typeface for Black Bee Honey"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"f3s5h90666","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"7gup8480","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"As we head into 2025, typography is proving to be more than just a design element—it’s becoming a reflection of our cultural pulse. The trends we’re seeing speak to a desire for both innovation and nostalgia, blending organic forms with digital precision. Designers are crafting typefaces that go beyond aesthetics, creating emotional connections and shaping brand identities in bold new ways. Whether it’s the rise of kinetic typography or the resurgence of Y2K-inspired fonts, one thing is clear: typography will continue to evolve, pushing the boundaries of visual storytelling and redefining how we connect in this ever-shifting digital landscape.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"a5mcp74021","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"1yort30823","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Subscribe to the FWD newsletter","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/typography-trends?open=subscribe","target":"TOP","rel":{"noreferrer":true}}}},{"type":"BOLD","fontWeightValue":700},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" for more trends and tips, delivered straight to your inbox.","decorations":[{"type":"BOLD","fontWeightValue":700}]}}],"type":"PARAGRAPH"}],"metadata":{"version":1,"createdTimestamp":"2024-10-16T14:24:05.326Z","updatedTimestamp":"2024-10-16T14:24:05.326Z","id":"e64c9da1-701a-4912-b0ee-6b2c269f89aa"},"documentStyle":{}},"postPageUrl":"\/typography-trends","coverImageDisplayed":true,"title":"These will be the biggest typography trends of 2025","lastPublishedDate":{"$date":"2024-10-23T15:07:36.946Z"},"internalId":"670fcda09fca9b5c5ed9da6f","relatedPosts":["66fae503c02ef79f7ad5786b","64ef734de2cdcaaff400200b","6696998eb509e9746e737344"],"hashtags":[],"likeCount":0},"_updatedDate":{"$date":"2024-11-22T18:51:12.810Z"},"blogPost2":{"author":"0d6674a6-8606-463f-8bf1-2ec5d09857d6","mainCategory":"64ef72fae2cdcaaff4001e7e","viewCount":113,"excerpt":"Cosmos has quickly become a favorite among creatives by offering a refreshing alternative to traditional social media. 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As a design blogger who frequently uses platforms like Instagram and Pinterest to research new web design trends and promote my work, I have a love-hate relationship with social media. While there are so many benefits in terms of networking, sharing content and discovering new ideas, I often struggle within a tug-of-war between inspiration and burnout. I was eager to explore an app that promises to be a creative-first experience. But is the app a solid alternative to Instagram for designers and creatives running a digital agency ? Read on to find out why this app can be a refreshing tool for our visionary Wix Studio community. What is the Cosmos app? Launched in 2023 by Andy McCune, Cosmos has quickly become a favorite among creatives by offering a refreshing alternative to traditional social media. With a tagline promising that “ideas are sacred, exploration is infinite, and connection is cosmic,” the app fosters an environment that prioritizes creativity and inspiration rather than social validation through metrics such as likes, comments and impressions. It’s likened to the “new Pinterest”—but Cosmos is more than another new visual repository. At its core, the app’s search engine is powered by AI to deliver advanced, visually-oriented results—allowing users to explore content using keywords and text, but also tools like image searches and color palettes (more on that in a bit). One of the reasons Cosmos stood out to me as a tool for discovery is its versatility. Cosmos aggregates its content not only from the original additions users upload on the app, but also from the web, and other social media platforms like Pinterest, Instagram and Twitter. This diversity creates a seamless hub for saving and sharing inspiration, allowing its users to curate a variety of media—including images, text and websites—into organized and customized collections. Another one of the app’s most engaging qualities is its focus on “curation as creation.” Suddenly, inspiration and creative brainstorming is a valued art form—and the app's structure encourages intentional organization to make the process feel less like filling up your feed, and more like building a meaningful personalized collection of inspirational content. How much does it cost to use? The app is free to use, with the option to upgrade to a premium version, which costs $8 a month. This unlocks additional features, like more visual design control over your clusters, the ability to add more elements to your feed and collaborative tools. I used the free version. My Cosmos review: why I liked it Here are my main five takeaways after using the app. It features a refreshingly “out-of-this-world” design Designers know: one of the best ways to facilitate a unique experience for users is with strategic design elements that speak to your audience. In this sense, it's obvious that Cosmos was made for designers. The design language employed on the app features an incredibly clean visual language that made a positive impression on me as a first time user. The app’s designers seem to draw a lot of inspiration from a growing “cosmic design” trend, where a simple and even mysterious visual language comes to life. It fosters a moody feeling, on both mobile and desktop versions, which reminds me of my own Instagram feed back in the day. As someone who loves dark mode design , I appreciate the clean black and white aesthetic, along with the option to switch from light mode to dark mode easily. The clean foundation shows they pay attention to design psychology, offering a personable and calming interface that lets each users’ content take the spotlight. AI provides unique content with intricate results Cosmos app uses AI technology to tag content in its repository with relevant and targeted keywords. Even if you don’t add tags, Cosmos will do it for you—using AI to automatically tag and pick up on elements of an image (also catching those you may have missed). This technology allows users to perform intricate searches using keywords. For example, I searched “handwritten quotes by Tolstoy” and “fall trench coat fashion inspiration” and the results were exactly what I was looking for. There’s also a nifty visual emphasis to the search engine that manifests itself in two effective ways for designers. You can use the tool to upload a specific image, prompting it to search for matching content and visual inspiration based on your own content. There’s also a color palette tool that can be used to filter your search and display content with hues that match. But it can also be used to suggest color pallets relevant to your search results. I can imagine that a designer working on a mood board for an upcoming project will find this aspect incredibly helpful. On the search results, users will be shown endless related inspiration which they can add to their own clusters. Each element is attached to a source (for example, Cosmos, Pinterest or Instagram), which brings the social element to light in a very minimalistic way. Plus, there’s a lot to discover. There’s less noise than traditional social media platforms In a big rebellion from the competitiveness harnessed on today’s most popular social media platforms, Cosmos avoids displaying metrics such as likes and comments. Promising “zero noise or distractions, no likes, comments or ego; just pure harmonious expression,” the app distances itself from encouraging users based on how their content performs. The app delivers on this experience. I found it refreshing to curate content without the feeling that I was vying for attention. It allowed me to use the app in a free-flowing way. These days, platforms like Pinterest and Instagram have also become increasingly crowded with ads. There’s no denying that ads, while beneficial for marketing purposes, make it difficult to consume content mindfully. Personally, I can jump onto Instagram with one goal in mind; next thing I know, I’m inside a rabbit hole of what I like to call “browser-window shopping,” completely forgetting why I logged on in the first place. Cosmos’ ad-free zone is a refreshing break, making me feel less like a consumer and more like a creative. Last but not least, Instagram’s shift to video content was understandably frustrating for designers who enjoyed the visual focus of the platform. These days, Instagram is not only a place for sharing photographs or other visual content, but has become a source for news and politics, leading to user-generated content that’s deeply loaded and less inspirational. Cosmos purposefully, and effectively, distances itself from this. You can save a wide range of content Photos, websites, text, videos, articles, products—you can save just about any kind of web content to your Comsos account. And it's easy to add content from a wide range of sources. On top of being sourced by connecting content from other Cosmos users, you can upload content from your phone or computer. Using the app’s plugin, one of the coolest features is the ability to save websites, articles and even snippets of text you find online. For example, if you find a quote that inspires you, you can simply highlight the text and save it to Cosmos as easily as if you were to copy and paste it. You have a centralized place for your inspiration Since I dabble here and there in all sorts of different apps, but am not so committed to any of them on a regular basis, I love that Cosmos app centralizes it all. And I think this streamlined way of curating visual inspiration is one of the greatest values for designers. Upon signing up for Cosmos, I quickly sifted through some of my saved folders on Instagram and Pinterest to clean up a bit, and moved the most relevant elements to my Cosmos clusters. Part of its appeal, especially for many designers who are using Pinterest for inspiration, is the ability to import from existing Pinterest boards. This is a convenient switch, and timely too, since many Pinterest users have grown frustrated with the platform’s growing ad presence. The downsides of the Cosmos App Like any new app, there are some things that can be improved. That being said, there’s nothing I’ll list below that will take me away from Cosmos. Be honest: it's still screen time It might go without saying, but you still need to be connected to the internet to use the app, which means you may still find yourself bouncing across social media platforms once you’ve picked up your phone. It can be difficult to find relevant content One of the positive things about the app, especially as we see its roster of users growing, is that there is so much content to be discovered. One of the downsides can also be that there’s so much diverse content. Without having a specific search in mind that includes relevant keywords or colors or imagery, you may find that the results are general and vague. That said, if you’re in the beginning phases of a project, I think you can work the tool alongside your own creative thinking to fine tune your search and find content that’s relevant. Cosmos alone won’t win your social media marketing strategy If you plan to win clients with social media marketing , you can’t bank on Cosmos alone. The quiet nature of the tool comes with some obvious drawbacks in terms of analytics and reporting. Cosmos can be a way for potential clients to discover your work—in fact, in my search for typography trends I came across some pretty cool designers whose online portfolios I checked out and whose Instagram accounts I started to follow. Still, there’s no real way to target your content to a specific audience, or to gauge how effective your content is at attracting the attention of others. To be fair, that’s not the point of the app, but it’s something to keep in mind. The mobile UI isn’t as smooth as desktop The Cosmos desktop version is more optimized for users than its mobile application. For me, it was little things like rearranging my clusters or browsing through search feeds that didn’t work as smoothly. On the other hand, I am one of those who prefers browsing on desktop—and I have a feeling that when you’re in the midst of planning a design project or browsing for inspo, you might prefer desktop, too. In any case, I’m personally happy to find a social media app that pays attention to a solid desktop experience and didn’t find the mobile experience nearly frustrating enough to turn me off from using it. Minimalist interaction means you’re a little on your own I’m a bit torn about this. I’m used to using platforms where micro-interactions inform my journey. For example, a notification that I’ve completed certain actions, or useful reminders and encouragement. In Cosmos' attempt to be a quiet space, that relationship between the app and the user is missing. On the one hand, this approach is kind of a breath of fresh air—I’ve found myself many times disillusioned with exaggerated notifications on apps. But I can think of some ways that hone in on already-existing features of the app where Cosmos users might benefit from increased interaction. For example, it’d be really cool to have a more human-like quality when it comes to the app making content suggestions. A simple line of copy that adds “here’s some ideas based on recent searches” would offer users more support as they go. Also, it may be helpful to have the option of turning on reminders to revisit content from the past. I’ve seen many users discuss how their older content gets lost. Perhaps more personalization when it comes to deciphering “priority” content could help, or a reminder to revisit certain elements or clusters that’s similar to Instagram and Facebook's “memories.” Personally, I think you just need to get used to the minimal interaction, which I absolutely did. We’re so accustomed to getting feedback with every touch, but Cosmos is quiet. The terminology takes some getting used to On that note, I'll point out that although their UX copy is clever, the new language takes getting used to. I mean, it’s a silly little learning curve, but it took me a minute to remember that “posts” are “elements,” and “mood boards” are “clusters.” And adding something to my account is “connecting” it. So we’ve got some extra social media verbiage to add to our dictionaries—it’s not the biggest deal, but may annoy some at the start. How to make the most out of Cosmos Design and marketing research for agencies isn’t always so straightforward, especially when you're testing out a new app. With that in mind, here are some takeaways to help you and your team make the most of your Cosmos experience. Install the Chrome extension This means you can add content to your Cosmos whenever inspiration strikes. Let’s say you're reading an inspirational article, you can highlight the text and save it to a Cosmos cluster in a second. Or, if you find an interesting image that adds inspiration to one of your upcoming projects, simply right click and add it to your Cosmos. You can also enable a similar extension on mobile by enabling the “quick-Saving” feature, allowing you to save anything from your phone to Cosmos. Although I chose to bypass this to avoid giving me the option of more phone-time, some designers who are using this more actively for business will find it useful. Start with some free-flowing exploration Cosmos is really fun. When I first started my clustering process, I felt this strange tension for it to be perfect. But then I remembered I could do this without the pressure of needing my content to draw in social validation. The socially-light atmosphere of the app can be leveraged alongside its intricate search engine to really let loose with your creativity. While you’ll want to organize your clusters somewhere down the line, take some time to get into the “free-flowing” groove this app gives you the online space for. Use it for collaboration With a premium subscription, you can use the app to collaborate with team members from your agency by sharing clusters between your accounts. This means anyone can add inspirational content to a shared cluster, making the brainstorming aspect of shared products more streamlined, fun and collaborative. Connect to your website and social media accounts It’s very easy to connect with creators on this app, despite the lack of comments and interaction. Actually, in my opinion, it makes it feel even more organic. There have been a few designers I’ve come across on the app that drew me to their website and online portfolio, or to their social media pages. So ,you can still use the app to build your professional network. Sign up for the FWD newsletter and receive the latest design trends, tips and inspo in your inbox every week.","commentCount":0,"language":"en","publishedDate":{"$date":"2024-11-21T15:41:48.232Z"},"pinned":false,"categories":["64ef72fae2cdcaaff4001e7e"],"richContent":{"nodes":[{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"foo","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Imagine a social media space that’s free from the clamor of likes, comments and endless ads—a digital zone where creativity can thrive without distraction. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"d63vv334","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"sg8wr335","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"That’s the promise of ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Cosmos","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.cosmos.so\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", a rising social media platform with designers in mind. Marketed as “the new Pinterest for creatives,” Cosmos recently hit number one in the App Store for Graphics and Design tools, gaining over 100,000 new users in the past year. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"dvq6r341","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"jd2p6342","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"I see the appeal. As a design blogger who frequently uses platforms like Instagram and Pinterest to research new web design trends and promote my work, I have a love-hate relationship with social media. While there are so many benefits in terms of networking, sharing content and discovering new ideas, I often struggle within a tug-of-war between inspiration and burnout.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"wk711344","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"qegbq345","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"I was eager to explore an app that promises to be a creative-first experience. But is the app a solid ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"alternative to Instagram for designers","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/alternatives-to-instagram-for-designers","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" and creatives ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"running a digital agency","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/how-to-run-a-digital-agency","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"?","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"62wht351","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"u52bv352","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Read on to find out why this app can be a refreshing tool for our visionary ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Wix Studio","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" community. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"b9iwn356","nodes":[],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"6vr3v4438","nodes":[],"paragraphData":{}},{"type":"IMAGE","id":"38lk34437","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"ea1602_766988c62f74410bacc77cd970484d49~mv2.jpg"},"width":2220,"height":848},"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/cosmos-app?open=subscribe","target":"TOP"},"altText":"Banner that says \"get inspo from top creatives. Subscribe to the FWD newsletter.\""}},{"type":"PARAGRAPH","id":"i3o3t4439","nodes":[],"paragraphData":{}},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"h43k0845","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"28wwm357","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"What is the Cosmos app? ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"r2ofw359","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"tf8ty360","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Launched in 2023 by Andy McCune, Cosmos has quickly become a favorite among creatives by offering a refreshing alternative to traditional social media. With a tagline promising that “ideas are sacred, exploration is infinite, and connection is cosmic,” the app fosters an environment that prioritizes creativity and inspiration rather than social validation through metrics such as likes, comments and impressions. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"b8onq362","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"nt7o4363","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"It’s likened to the “new Pinterest”—but Cosmos is more than another new visual repository. At its core, the app’s search engine is powered by AI to deliver advanced, visually-oriented results—allowing users to explore content using keywords and text, but also tools like image searches and color palettes (more on that in a bit). ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"lxxcv365","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"x3bb8366","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"One of the reasons Cosmos stood out to me as a tool for discovery is its versatility. Cosmos aggregates its content not only from the original additions users upload on the app, but also from the web, and other social media platforms like Pinterest, Instagram and Twitter. This diversity creates a seamless hub for saving and sharing inspiration, allowing its users to curate a variety of media—including images, text and websites—into organized and customized collections. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"oyerw368","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"dgnx4369","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Another one of the app’s most engaging qualities is its focus on “curation as creation.” Suddenly, inspiration and creative brainstorming is a valued art form—and the app's structure encourages intentional organization to make the process feel less like filling up your feed, and more like building a meaningful personalized collection of inspirational content. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"vhvfy371","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"vvob8373","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"q71vy374","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"How much does it cost to use? ","decorations":[]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"wr7ww376","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"rvhd3377","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The app is free to use, with the option to upgrade to a premium version, which costs $8 a month. This unlocks additional features, like more visual design control over your clusters, the ability to add more elements to your feed and collaborative tools. I used the free version.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"pcejc379","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"iwjmw1025","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"murcj381","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"My Cosmos review: why I liked it","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"h01lj383","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"op8g3384","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Here are my main five takeaways after using the app.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"bie0v386","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"x6kbh1963","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"9zbi9387","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"It features a refreshingly “out-of-this-world” design ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ykif1389","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"z1ytw390","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Designers know: one of the best ways to facilitate a unique experience for users is with strategic design elements that speak to your audience. In this sense, it's obvious that Cosmos was made for designers. The design language employed on the app features an incredibly clean visual language that made a positive impression on me as a first time user. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"t5q2j392","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"frvhw393","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The app’s designers seem to draw a lot of inspiration from a growing “cosmic design” trend, where a simple and even mysterious visual language comes to life. It fosters a moody feeling, on both mobile and desktop versions, which reminds me of my own Instagram feed back in the day.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"ig1cm395","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"x3iex396","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"As someone who loves ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"dark mode design","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/dark-mode-design","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", I appreciate the clean black and white aesthetic, along with the option to switch from light mode to dark mode easily. The clean foundation shows they pay attention to design psychology, offering a personable and calming interface that lets each users’ content take the spotlight.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"egxct398","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"98st52053","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"m2xkw399","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"AI provides unique content with intricate results","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"zvnwz401","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"nl7ng402","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Cosmos app uses AI technology to tag content in its repository with relevant and targeted keywords. 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","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"a1dob404","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"4kr70405","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"There’s also a nifty visual emphasis to the search engine that manifests itself in two effective ways for designers. You can use the tool to upload a specific image, prompting it to search for matching content and visual inspiration based on your own content. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"jvv14184","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"bkpdw274","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"There’s also a color palette tool that can be used to filter your search and display content with hues that match. But it can also be used to suggest color pallets relevant to your search results. 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","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"3ivai447","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"p52be448","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Part of its appeal, especially for many designers who are using Pinterest for inspiration, is the ability to import from existing Pinterest boards. This is a convenient switch, and timely too, since many Pinterest users have grown frustrated with the platform’s growing ad presence. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"2d8av450","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"zf251451","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"p7l6i452","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The downsides of the Cosmos App ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"uk16d454","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"nhvna455","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Like any new app, there are some things that can be improved. 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","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"djson469","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"62crv470","nodes":[],"type":"PARAGRAPH"},{"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"xmsrd471","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Cosmos alone won’t win your social media marketing strategy ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"9n4o4473","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"fbdhz474","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"If you plan to ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"win clients with social media marketing","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/win-clients-with-social-media-marketing","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", you can’t bank on Cosmos alone. The quiet nature of the tool comes with some obvious drawbacks in terms of analytics and reporting. 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For me, it was little things like rearranging my clusters or browsing through search feeds that didn’t work as smoothly. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"jhbiq488","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"30v4u489","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"On the other hand, I am one of those who prefers browsing on desktop—and I have a feeling that when you’re in the midst of planning a design project or browsing for inspo, you might prefer desktop, too. 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I’m used to using platforms where micro-interactions inform my journey. For example, a notification that I’ve completed certain actions, or useful reminders and encouragement. In Cosmos' attempt to be a quiet space, that relationship between the app and the user is missing. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"nhew2498","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"LEFT","lineHeight":"1.5"}},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"9jrxe499","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"On the one hand, this approach is kind of a breath of fresh air—I’ve found myself many times disillusioned with exaggerated notifications on apps. 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When I first started my clustering process, I felt this strange tension for it to be perfect. But then I remembered I could do this without the pressure of needing my content to draw in social validation. The socially-light atmosphere of the app can be leveraged alongside its intricate search engine to really let loose with your creativity. While you’ll want to organize your clusters somewhere down the line, take some time to get into the “free-flowing” groove this app gives you the online space for. 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Now, let's expand on the specific features and capabilities. The advanced design capabilities Wix Studio's design tools make it possible to build responsive sites quickly and creatively. Here are some highlights: Proportional scale Have your final design in place? Time to exhale. With Studio, elements scale by default. You’ll still need to adjust your design a bit per breakpoint (especially on mobile where elements get too small), but the design won’t break. \n Intuitive responsiveness Built-in responsive behaviors (scale proportionally, hug, fix or fit) allow you to focus on the work, not the weeds. Build your design and choose how you want each component to behave without needing to calculate the units themselves: component sizes can be displayed in “pixels on canvas” (equivalent to their proportional size at that screen width). \n Responsive AI Save time and make any page or section responsive with the click of a button. Studio’s AI helper will adapt your designs for any device in an instant. Choose to continue with the suggested layout, or discard changes to go back to the original design. Read more about Wix Studio's AI capabilities . \n No-code interactions and animations Level up your designs in an instant with a veritable buffet of no-code interactions, and a super intuitive way to set them up. Hover, click, scroll, loop, entrance and background scroll are all at your fingertips—plus, you can choose and customize a preset interaction or create your own with a variety of triggers. \n Custom CSS No training wheels here (if you don’t want them). Deep dive into your creations, tweak features and build signature experiences with custom CSS. \n \n Want a style or animation that’s not yet available in the editor? Create your own animations and even apply multiple animations to an element. All in all, adding CSS gives you added control over your designs. Here's more on how to use our custom CSS . \n Section grid Also known as a bento grid, this is a whole new experience for creating a layout using a grid. It’s discoverable, intuitive to use and easy to set up sections. Choose from preset section layouts and split and swap cells, show & hide them, adjust rows and columns, collage, add background images, align content in a cell and resize grids. Business solutions for any industry The Wix Studio business solutions help you deliver projects for clients with a variety of needs—like setting up an eCommerce shop, booking classes and appointments, event registration and placing restaurant orders—all built and supported by Wix. With Wix Studio, all the business functionality clients need is ready to go out-of-the-box and in one place, with no need for plugins, code or 3rd party applications, so you can keep the business ops side of your client site simple and streamlined. No need to spend time on updates and maintenance, these solutions are always reliable and secure. Want to customize the functionality a bit? Now, you can say yes to any project by extending these native business solutions with hundreds of APIs for any client need. \n Tools for developers With the Wix Studio development platform , you can build on an open platform; customize, extend and replace native Wix business logic, features or flows. That means more innovation and collaboration, expanded functionality and accelerated development. This approach also allows users to consume Wix features outside of our ecosystem and monetize features using the Wix App Market. Here are a couple ways how: \n APIs Interact with any entity in the Wix Studio ecosystem. Connect to native or third party APIs and customize how they work for you. SPIs (Service plugins) Extend, customize and replace Wix functionality by letting sites and apps interact with external services. Some other offerings for developers: Wix Blocks Devs can also use Wix Blocks to develop bespoke widgets that can be deployed across multiple sites, then sold as apps on the Wix App Market. \n Coding on your terms Build on your preferred IDE, online in the Wix IDE or locally through the GitHub integration, to create anything your clients need from custom functionalities to full-stack solutions. \n AI code assistant The AI code assistant is built directly within our VS Code-based environment. Use it to generate tailored code snippets, troubleshoot bugs and get product answers. \n New ways to work more efficiently as a team The workspace The new Wix Studio workspace is built specifically to meet the needs of agencies, enterprises and freelancers. Manage your client’s site more efficiently with easy access to all your websites, reusable templates and widgets located in the left-hand menu of your workspace. You can manage all your sites at the account-level in one central hub, including all your client subscriptions and domains, customer portal and even a support history log. (Read more about how to work efficiently with Wix Studio .) Consider your workplace your control center—it’s built for multitasking. No need to log in with different emails to be part of multiple teams (looking at you, freelancers working with multiple agencies). With Studio, you can toggle between multiple workspaces without losing a beat. Collaboration tools Concurrent editing allows for a real mind-meld. Users can create together, leave live comments, tag others and attach comments to specific elements on the canvas for context, all in real-time. (Like Google Docs but web designers.) \n Site owners can also customize roles and control detailed permissions for their team and site collaborators, so team members and clients have access to everything they need—but not more than that—so your designs stay just how you left them. \n Wix Studio's design libraries also make it possible to share and reuse your collection of typography themes, color palettes and design assets on any site in the same account. Marketing solutions Set your clients up for growth with cutting edge SEO and marketing tools. Here's a quick rundown: Automatic SEO updates Every Wix Studio feature update and release is built with SEO in mind, so you have the infrastructure you need to set your clients up for SERP success. (Read more about Wix Studio SEO .) \n Bulk actions Implement your SEO tasks at scale and save time with world class tech SEO defaults and automations, like automated 301 redirects for product and static pages, plus automated structured data markup for multiple page types, which gives your SEO specialist more time to focus on other organic growth areas, and protects users from making mistakes. \n Deep, native integrations Integrations with platforms like Google, Bing, Amazon and Etsy are built, maintained, and updated in direct partnership with market-leading tech. That means we’re creating integrations with the actual source themselves rather than using third-party plug-ins, so your apps work as smoothly as possible. \n Your own marketing tool kit Connect to your preferred apps, like Klaviyo, OpenAI, Google Merchant, Semrush and SERanking, using Wix’s extensive app market, or build and embed apps and integrations with custom-code. Get started on Wix Studio and build wow-worthy sites today.","commentCount":0,"language":"en","publishedDate":{"$date":"2024-05-22T19:22:51.327Z"},"pinned":false,"categories":["64ddac7349cef1d0e8f3cd50","64ddabeabbf6e86ee86ea7b7","64ddac7349cef1d0e8f3cd54","64ef72fae2cdcaaff4001e7e"],"richContent":{"nodes":[{"paragraphData":{"textStyle":{"textAlignment":"AUTO","lineHeight":"1.5"},"indentation":0},"style":{"paddingTop":"0px","paddingBottom":"0px"},"id":"foo","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"You may have heard colleagues talking about ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Wix Studio","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio","target":"BLANK"}}},{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", the latest web creation platform by Wix. 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But when the millennial makeup brand went to launch their holiday collection online , they used swirly fonts and Tupperware-party colors like fuchsia and maroon that looked more like Brady Bunch graphics than cutting-edge style imagery. Of course, that was the point. It's also an example of how brands are channeling retrofuturism, a web design trend that’s gaining fast popularity thanks to its exciting-yet-familiar format. Because it’s both accessible and creative, retrofuturism is a fun way to make your Wix Studio website stand out. What is retrofuturism? Retrofuturism is a design technique that borrows aesthetic styles of the past to craft a giddy version of the future. The genre’s aesthetic looks—in the best, coolest way—like a dated vision of the future. As a solution to design challenges like online engagement and user retention, retrofuturism can help build a digital brand, and even a greater web community, by helping make overly slick websites feel more personal, and elevating functional pages into witty spaces that make visitors linger longer. “Retrofuturism is not a new trend,” says Nika Simovich Fisher, a program director and professor of communication design at the New School in New York City. “But because what we view as ‘old’ keeps changing, retrofuturism keeps expanding. That’s what makes it so fun.” But to make the design feel cohesive—and ensure your web community is in on the joke—you’ve got to commit to a specific era of retrofuturist design. (More advice in a bit.) So, why is retrofuturism so popular now? “It’s an optimistic form of nostalgia,” says Simovich Fisher, and it makes those involved feel smarter—we know the future doesn’t include The Jetsons ’ flying car or Back to the Future ’s hoverboard, but we still love referencing it as a childhood dream. (Read more about the design nostalgia trend.) A brief history of retrofuturism The term “retrofuturism” was first coined by the writer T.H. Hinchcliffe in the 1960s, but its true founding father may be Jules Verne, the French science fiction author whose early 20th century stories about robotic submarines and globe-zooming hot air balloons inspired artists like Man Ray and Salvador Dali to create lush visual identities for worlds that didn’t yet exist. Those worlds included hand-scrawled letters painted in mechanical chrome colors, with images of astounding robots wearing the everyday suits and ties common in the 1920s. Viewed today, those images look both vintage and techy, the standard recipe for retrofuturism in design. Other famous examples of retrofuturism include Bohn’s famous flying car ads from 1945, Judy Jetson’s flying saucer miniskirts on The Jetsons , the self-lacing sneakers from 1989’s Back to the Future sequel, and the TWA Hotel at LaGuardia Airport, which combines mid-century modern design from the late 1950s with kooky robot bartenders meant to evoke space-age advancement… even though they look like something out of a 1980s science museum. If you’ve ever been to Disney’s Spaceship Earth, the geodesic Epcot Center dome that spans more than 2 million cubic feet, then congratulations—you’ve even taken a full retrofuturism-inspired vacation. “What we think of as ‘retrofuturist’ is often that mid-century modern, early 1960s aesthetic,” says Andrew Shea, who teaches integrated design at the Parsons School of Design in New York City. “It was a way for people to confront their own anxieties about technology through art and design. Retrofuturism still makes the unknown less scary and more easy to imagine.” The utopian visions of supersonic air travel and gleaming modern appliances seen on Mad Men continue to captivate, to be sure. But Shea says another version of retrofuturism has taken hold in the last five years: the Y2K aesthetic . “Retrofuturism has come for the 1990s and early 2000s,” he says. Low-fi digital fonts like Futura (as seen on the original Nintendo Gameboy), 16-bit graphics, and “grunge” textures like torn paper and glitter have become web design staples, especially with Gen Z brands like Pacsun and Futurewise . Shea says this isn’t surprising. “The '90s reference a real cultural and societal ennui we’re seeing again. People want a way to contextualize that and they don’t have the words for this angst yet. Just vibes.” Retrofuturistic design centering '90s nostalgia is one of those ways. Where to see retrofuturism today If you binge-watched a hit show this year, you likely saw some classic retrofuturism flash across the screen. The breakout comedy thriller Fallout, starring Ella Purnell with art direction by Ann Bartek, fused classic '60s Hollywood glamour with clunky robot suits and laser stun guns. (Even its title sequence font featured a chunky throwback lightning bolt across the “o.”) The hit Apple TV+ show For All Mankind harnessed the 1970s brutalist architecture of Russia’s Star City, even as it imagined an alternate timeline of world history where astronauts from all countries could live on Mars. In the teen movie Moonshot, Lana Condor and Cole Sprouse have the ultimate long distance relationship—across the Milky Way—while wearing '80s-era astronaut pajamas around their spaceship dorm rooms. Star Trek: Below Decks even took the classic animated “vintage space kid” vibes made popular by Elroy Jetson and Wall-E and made them cool for adults, turning voice actors Jack Quaid and Noel Wells into Simpsons -esque '90s animations pictured against '60s-inspired drawings of outer space. Retrofuturism becomes the subject of video journalism in the documentary Seeking Mavis Beacon, which follows two millennial filmmakers as they try to find the “self-made office manager” who taught them how to type via video games in the 1990s. (She turns out to be the model Renée L'Esperance.) The film relies heavily on '90s graphics and 16-bit fonts, even as it shows its characters using iPhones and laptops to complete their investigations. If you didn’t want to watch retrofuturism this year, you could wear it. On the runways in Paris and Milan, the classic 1960s space-age designs of the mod era returned in new forms, with Prada channeling the metallic silver miniskirts of Mary Quant and Rabanne reviving their chrome-plated dresses, shoes and handbags. Nineties “high tech” fabric like Old Navy’s performance fleece also returned to the spotlight, thanks to the brand’s new designer Zac Posen. At the buzzy young designer Sandy Liang’s runway show in September, her models wore the metallic pink lipstick first seen on James Bond villainesses… and later on Austin Powers femmebots, the bikini-clad robots programmed to take down Mike Meyers in his '60s spy spoof. “We also saw a lot of retrofuturist fonts coming out of architecture firms and design schools this year,” says Andrew Shea, the Parsons design professor. (Indeed it’s one of the top typography trends .) “When people see technology becoming all powerful, they try to psychologically take back some of that control, often through visual cues. With all the discussions of AI, it’s not surprising that the Pac-Man style fonts of the early internet are coming back around, especially in spaces that are design-forward.” Want to play with retrofuturism? Tips for web designers. “I love seeing sites that channel the Angelfire and MySpace designs of the early internet years,” says Simovich Fisher. “It feels rooted in one particular time period that’s interesting to people right now.” Creative director Marta Mae Friedman, the founder of the marketing firm Air Milkshake , has harnessed the trend for her own website, using tiny 8-bit graphics of sparkles a la Sailor Moon to showcase buzzy Gen-Z brands like Starface and Dr. Martens. “I think Chobani does it well, too,” says Simovich Fisher, referring to the yogurt brand’s ad campaign that blended swirly hand-drawn illustrations of valleys and rivers with architectural renderings of solar-powered skyscrapers and floating wind turbines. It was created by the content agency Scholar . Some advice for web designers interested in channeling this trend today: Choose one of these fonts Classic (read: '60s-inspired) retrofuturistic fonts mix clean, geometric angles with curved lines, going as wide as possible while still remaining super-legible. If the letters look like they could be made with Las Vegas neon, you know you’re on the right track. Got access to a bank of existing fonts? Look for Eurostile, the Italian typeface first created by Aldo Novarese in 1962. (Can’t find it? Microgramma is a close dupe.) and Orbitron, the '70s-era lettering with hard, wide edges that looks like it belongs on the side of a NASA rocket. Want a font that’s closer to your '80s Atari console? Go with Blippo, first developed in Japan. As for the whirly, wispy '90s fonts seen at Glossier and Chobani, try modified versions of Milanesa Serif. Embrace high-contrast colors For old-school vibes, think of Bewitched kitchen colors like turquoise, salmon pink and pops of shiny, candy-apple red. Metallic chrome flashes can also help, especially if your main color theme runs darker, like navy. Cribbing Star Trek’s entire fleet uniform palette can yield unexpected but exciting retrofuturistic color combos like violet-and-tan or orange-and-hunted-green. (Software developer Matthew Leonawicz even made his own breakdown of Starfleet’s common color partners.) Going for an early 2000s MySpace vibe? “Everyone still knows their pure blue color,” says Simovich Fisher. “There’s a lot of fondness around it.” For every color story, try to include at least one high-contrast combination—a hallmark of retrofuturism. Don't overlook the details For sites that allow for more playfulness, consider programming your site with a motion tracker that appears as a visible clue—an old-school mouse arrow, perhaps, or a tiny 8-bit sparkle trail, which can immediately add interest onto your webpage and allow visitors to play along with your vision. (Learn more about website animations and custom cursors .) Screen-on-screen elements like visible homepage navigation bars and chat windows that scream \"AOL Instant Messenger\" can heighten the nostalgic hits, too. For more business-oriented pages that require straightforward elegance, skip the click games and stick to your design mission. Above all, retrofuturism is an oxymoron. You’re trying to create the past’s version of the perfect future. You can do it with a few quick font and color swaps—no spaceship required. Sign up for Wix Studio and create your next great site today.","commentCount":0,"language":"en","publishedDate":{"$date":"2024-11-19T13:17:07.648Z"},"pinned":false,"categories":["64ef72fae2cdcaaff4001e7e"],"richContent":{"nodes":[{"type":"PARAGRAPH","id":"foo","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Glossier is a multi-million dollar beauty company built on modern beauty and up-to-the-second trends. 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The genre’s aesthetic looks—in the best, coolest way—like a dated vision of the future. As a solution to design challenges like online engagement and user retention, retrofuturism can help build a digital brand, and even a greater web community, by helping make overly slick websites feel more personal, and elevating functional pages into witty spaces that make visitors linger longer. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"2pvix158","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"qf467159","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“Retrofuturism is not a new trend,” says Nika Simovich Fisher, a program director and professor of communication design at the New School in New York City. “But because what we view as ‘old’ keeps changing, retrofuturism keeps expanding. That’s what makes it so fun.” ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"60tct163","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"sslyb164","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"But to make the design feel cohesive—and ensure your web community is in on the joke—you’ve got to commit to a specific era of retrofuturist design. 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Start designing.\""}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"lx627166","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ojhyg167","nodes":[],"type":"PARAGRAPH"},{"style":{},"id":"wlrva168","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"So, why is retrofuturism so popular now? ","decorations":[]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ypr5z170","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"bux1b171","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“It’s an optimistic form of nostalgia,” says Simovich Fisher, and it makes those involved feel smarter—we ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"know ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"the future doesn’t include ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The Jetsons","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"’ flying car or ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Back to the Future","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"’s hoverboard, but we still love referencing it as a childhood dream. (Read more about the ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"design nostalgia","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/design-nostalgia","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" trend.)","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"zn775181","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"9cwj4182","nodes":[],"type":"PARAGRAPH"},{"style":{},"id":"tmqyk183","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"A brief history of retrofuturism","decorations":[]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"4vyj7185","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"grhr0186","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The term “retrofuturism” was first coined by the writer T.H. Hinchcliffe in the 1960s, but its true founding father may be Jules Verne, the French science fiction author whose early 20th century stories about robotic submarines and globe-zooming hot air balloons inspired artists like Man Ray and Salvador Dali to create lush visual identities for worlds that didn’t yet exist. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"xba40188","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"eb5cz189","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Those worlds included hand-scrawled letters painted in mechanical chrome colors, with images of astounding robots wearing the everyday suits and ties common in the 1920s. Viewed today, those images look both vintage and techy, the standard recipe for retrofuturism in design. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"uu4cx191","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"d0lck192","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Other famous examples of retrofuturism include Bohn’s famous flying car ads from 1945, Judy Jetson’s flying saucer miniskirts on ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"The Jetsons","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", the self-lacing sneakers from 1989’s ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Back to the Future ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"sequel, and the TWA Hotel at LaGuardia Airport, which combines mid-century modern design from the late 1950s with kooky robot bartenders meant to evoke space-age advancement… even though they look like something out of a 1980s science museum. If you’ve ever been to Disney’s Spaceship Earth, the geodesic Epcot Center dome that spans more than 2 million cubic feet, then congratulations—you’ve even taken a full retrofuturism-inspired vacation. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"thuj7198","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"4tulz199","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“What we think of as ‘retrofuturist’ is often that mid-century modern, early 1960s aesthetic,” says Andrew Shea, who teaches integrated design at the Parsons School of Design in New York City. “It was a way for people to confront their own anxieties about technology through art and design. Retrofuturism still makes the unknown less scary and more easy to imagine.” The utopian visions of supersonic air travel and gleaming modern appliances seen on ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Mad Men","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" continue to captivate, to be sure. But Shea says ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"another ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"version of retrofuturism has taken hold in the last five years: the ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Y2K aesthetic","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/y2k-design","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":".","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"7rlbz205","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"3ur7j206","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“Retrofuturism has come for the 1990s and early 2000s,” he says. Low-fi digital fonts like Futura (as seen on the original Nintendo Gameboy), 16-bit graphics, and “grunge” textures like torn paper and glitter have become web design staples, especially with Gen Z brands like Pacsun and ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Futurewise","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/futurewise-starface-brand-worldbuilding","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":". ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"g1xoz210","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"p7x3n211","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Shea says this isn’t surprising. “The '90s reference a real cultural and societal ennui","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"we’re seeing again. People want a way to contextualize that and they don’t have the words for this angst yet. Just vibes.” Retrofuturistic design centering '90s nostalgia is one of those ways.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"3p2pq215","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"vxydd216","nodes":[],"type":"PARAGRAPH"},{"type":"IMAGE","id":"68rvp876","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_043a0003aa604aaabc51d33e58290bfe~mv2.jpg"},"width":1110,"height":740},"altText":"The TWA Hotel’s website with a 1960s aesthetic","caption":"The TWA Hotel’s website with a 1960s aesthetic"}},{"type":"PARAGRAPH","id":"a1lyl2905","nodes":[],"paragraphData":{}},{"type":"PARAGRAPH","id":"wbwtn3010","nodes":[],"paragraphData":{}},{"style":{},"id":"g8s5i217","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Where to see retrofuturism today","decorations":[]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"8wuue219","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"gnwww220","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"If you binge-watched a hit show this year, you likely saw some classic retrofuturism flash across the screen. The breakout comedy thriller ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Fallout, ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"starring Ella Purnell with art direction by Ann Bartek, fused classic '60s Hollywood glamour with clunky robot suits and laser stun guns. (Even its title sequence font featured a chunky throwback lightning bolt across the “o.”) The hit Apple TV+ show ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"For All Mankind ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"harnessed the 1970s brutalist architecture of Russia’s Star City, even as it imagined an alternate timeline of world history where astronauts from all countries could live on Mars. 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(She turns out to be the model ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Renée L'Esperance.) The film relies heavily on '90s graphics and 16-bit fonts, even as it shows its characters using iPhones and laptops to complete their investigations.","decorations":[{"type":"COLOR","colorData":{"background":"rgb(255, 255, 255)"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"5gqrt243","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"805ib244","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"If you didn’t want to ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"watch ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"retrofuturism this year, you could wear it. On the runways in Paris and Milan, the classic 1960s space-age designs of the mod era returned in new forms, with Prada channeling the metallic silver miniskirts of Mary Quant and Rabanne reviving their chrome-plated dresses, shoes and handbags. Nineties “high tech” fabric like Old Navy’s performance fleece also returned to the spotlight, thanks to the brand’s new designer Zac Posen. At the buzzy young designer Sandy Liang’s runway show in September, her models wore the metallic pink lipstick first seen on James Bond villainesses… and later on ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Austin Powers ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"femmebots, the bikini-clad robots programmed to take down Mike Meyers in his '60s spy spoof. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"rwqdb52135","nodes":[],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"g7la652361","nodes":[],"paragraphData":{}},{"type":"VIDEO","id":"nv4nj52360","nodes":[],"videoData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"video":{"src":{"url":"https:\/\/www.youtube.com\/watch?v=TAFTQt05zAg"},"duration":473},"thumbnail":{"src":{"url":"https:\/\/i.ytimg.com\/vi\/TAFTQt05zAg\/maxresdefault.jpg"},"width":1280,"height":720},"title":"Prada | Spring\/Summer 2025 Womenswear Show"}},{"type":"PARAGRAPH","id":"lsrdc52362","nodes":[],"paragraphData":{}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"1ggul250","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"hocgl251","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“We also saw a lot of retrofuturist fonts coming out of architecture firms and design schools this year,” says Andrew Shea, the Parsons design professor. (Indeed it’s one of the top ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"typography trends","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/typography-trends","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":".) “When people see technology becoming all powerful, they try to psychologically take back some of that control, often through visual cues. With all the discussions of AI, it’s not surprising that the Pac-Man style fonts of the early internet are coming back around, especially in spaces that are design-forward.”","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"rzylc255","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"1i95z256","nodes":[],"type":"PARAGRAPH"},{"style":{},"id":"avzpv257","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Want to play with retrofuturism? Tips for web designers.","decorations":[]}}],"headingData":{"level":2,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"hk996259","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"rjab3260","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“I love seeing sites that channel the Angelfire and MySpace designs of the early internet years,” says Simovich Fisher. “It feels rooted in one particular time period that’s interesting to people right now.” ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"v957p262","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ib5wx263","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Creative director Marta Mae Friedman, the founder of the marketing firm ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Air Milkshake","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.airmilkshake.com\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":", has harnessed the trend for her own website, using tiny 8-bit graphics of sparkles ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"a la ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Sailor Moon to showcase buzzy Gen-Z brands like Starface and Dr. Martens. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"te91m269","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"855dt270","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"“I think Chobani does it well, too,” says Simovich Fisher, referring to the yogurt brand’s ad campaign that blended swirly hand-drawn illustrations of valleys and rivers with architectural renderings of solar-powered skyscrapers and floating wind turbines. It was created by the content agency ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Scholar","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.helloscholar.com\/project\/chobani-feed-the-future-","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":".","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ugab2276","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"io2lq3256","nodes":[],"type":"PARAGRAPH"},{"type":"IMAGE","id":"oxg1q665","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_859cbf389aa5464f9fba4f9c5d762ff6~mv2.jpg"},"width":1110,"height":740},"altText":"Chobani campaign","caption":"Scholar's Chobani campaign blends natural with futuristic"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"xd7ts5737","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"9xfwq3361","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Some advice for web designers interested in channeling this trend today:","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"type":"PARAGRAPH","id":"uf3f51089","nodes":[],"paragraphData":{}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ncnux352","nodes":[],"type":"PARAGRAPH"},{"style":{},"id":"9aonq281","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Choose one of these fonts","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"zrxn91663","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"2m472283","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Classic (read: '60s-inspired) retrofuturistic fonts mix clean, geometric angles with curved lines, going as wide as possible while still remaining super-legible. If the letters look like they could be made with Las Vegas neon, you know you’re on the right track. Got access to a bank of existing fonts? Look for Eurostile, the Italian typeface first created by Aldo Novarese in 1962. (Can’t find it? Microgramma is a close dupe.) and Orbitron, the '70s-era lettering with hard, wide edges that looks like it belongs on the side of a NASA rocket. Want a font that’s closer to your '80s Atari console? Go with Blippo, first developed in Japan. As for the whirly, wispy '90s fonts seen at Glossier and Chobani, try modified versions of Milanesa Serif.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"ly7yw285","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"h40kj286","nodes":[],"type":"PARAGRAPH"},{"style":{},"id":"t8mfv287","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Embrace high-contrast colors","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"zr8lg289","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"d1s82290","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"For old-school vibes, think of ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Bewitched ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"kitchen colors like turquoise, salmon pink and pops of shiny, candy-apple red. Metallic chrome flashes can also help, especially if your main color theme runs darker, like navy. Cribbing Star Trek’s entire fleet uniform palette can yield unexpected but exciting retrofuturistic color combos like violet-and-tan or orange-and-hunted-green. (Software developer Matthew Leonawicz even made ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"his own breakdown","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"LINK","linkData":{"link":{"url":"https:\/\/leonawicz.github.io\/trekcolors\/","target":"BLANK"}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" of Starfleet’s common color partners.) Going for an early 2000s MySpace vibe? “Everyone still knows their pure blue color,” says Simovich Fisher. “There’s a lot of fondness around it.” For every color story, try to include at least one high-contrast combination—a hallmark of retrofuturism.","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"5uyxt3891","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"twxfe3996","nodes":[],"type":"PARAGRAPH"},{"type":"IMAGE","id":"06trl454","nodes":[],"imageData":{"containerData":{"width":{"size":"CONTENT"},"alignment":"CENTER","textWrap":true},"image":{"src":{"id":"3c2518_cf19919a9ffb449e8e0aceab4605ada9~mv2.jpg"},"width":1110,"height":740},"altText":"Matthew Leonawicz’s breakdown of Star Trek's color palettes","caption":"Matthew Leonawicz’s breakdown of Star Trek's color palettes"}},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"5c8rb296","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"czyi3297","nodes":[],"type":"PARAGRAPH"},{"style":{},"id":"z1c51298","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Don't overlook the details","decorations":[]}}],"headingData":{"level":3,"textStyle":{"textAlignment":"AUTO"}},"type":"HEADING"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"h7lmb300","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"w1vm9301","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"For sites that allow for more playfulness, consider programming your site with a motion tracker that appears as a visible clue—an old-school mouse arrow, perhaps, or a tiny 8-bit sparkle trail, which can immediately add interest onto your webpage and allow visitors to play along with your vision. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"(Learn more about ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"website animations","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/website-animation","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" and ","decorations":[]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"custom cursors","decorations":[{"type":"LINK","linkData":{"link":{"url":"https:\/\/www.wix.com\/studio\/blog\/custom-cursor-examples","target":"BLANK","rel":{"noreferrer":true}}}},{"type":"UNDERLINE"}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":".)","decorations":[]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"hmmue39778","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"kb94s39882","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"Screen-on-screen elements like visible homepage navigation bars and chat windows that scream","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":" ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}},{"type":"ITALIC","italicData":true}]}},{"type":"TEXT","id":"","nodes":[],"textData":{"text":"\"AOL Instant Messenger\" can heighten the nostalgic hits, too. ","decorations":[{"type":"COLOR","colorData":{"background":"transparent"}}]}}],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"1qptq34206","nodes":[],"type":"PARAGRAPH"},{"paragraphData":{"textStyle":{"textAlignment":"AUTO"}},"style":{},"id":"vt0ke306","nodes":[{"type":"TEXT","id":"","nodes":[],"textData":{"text":"For more business-oriented pages that require straightforward elegance, skip the click games and stick to your design mission. Above all, retrofuturism is an oxymoron. You’re trying to create the past’s version of the perfect future. You can do it with a few quick font and color swaps—no spaceship required. 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