Data-driven Strategy & Big Data

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class="verticale-head__title color-theme-1">Executive Education</span> <h1 class=""> <span class="h1 color-theme-1 verticale-head__subtitle d-none d-lg-block">Data-driven Strategy & Big Data</span> <span class="h1 color-theme-1 verticale-head__subtitle d-lg-none">Data-driven Strategy & Big Data</span> </h1> </div> <div class="outer-container-md"> <div class="verticale-head__content w-100"> <div><div class="rte"><p><a class="link-rte" href="https://www.hec.edu/fr/executive-education/programmes-courts-executive" target="_blank" rel=" noopener"><strong>PROGRAMME COURT EXECUTIVE</strong></a>   <a class="link-rte" href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#capitalisation" title aria-label id rel target><img src="/sites/default/files/inline-images/logo-PC_16.png" data-entity-uuid="4259bf50-43a5-4d67-8764-2409b2cb3a0a" data-entity-type="file" alt="capitalisation certificat" width="36" 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class="top-task__col bg-theme-2 color-yiq top-task__col--links-left "> <div class="container-md"> <div class="row no-gutters"> <div class="col-6"> <a href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#detail" title="Détails" class="top-task-link" target="_self">Détails</a> <a href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#objectifs" title="Objectifs" class="top-task-link" target="_self">Objectifs</a> <a href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#programme" title="Programme" class="top-task-link" target="_self">Programme</a> </div> </div> </div> </div> <div class="top-task__col bg-theme-2 color-yiq top-task__col--links-right"> <div class="container-md"> <div class="row no-gutters"> <div class="col-6 col-lg-12"> <a href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#brochure" title="Brochure" class="top-task-link" target="_self">Brochure</a> <a href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#financement" title="Financement" class="top-task-link" target="_self">Financement</a> <a href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data#inscription" title="Inscription" class="top-task-link" target="_self">Inscription</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div> <div> <div class="bg-theme-3" id="detail"> <div class="l-container"> <div class="l-container__col"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area"> <div class="text-img-content w-80 mx-auto text-center"> <div class="text-img-content__text"> <div><div class="rte"><h2>Le programme en bref </h2> <p>L’avènement de la data science il y a plus de 10 ans, puis l’arrivée de ChatGPT en novembre 2022, ont propulsé les entreprises dans l’ère de l’intelligence artificielle. Cette formation permettra de comprendre les principaux concepts et enjeux de la valorisation des données et de l’IA et de savoir concevoir et déployer des stratégies Data et d’IA.</p> </div> </div> </div> </div> </div> <div class="blocks-list__area"> <div class="row justify-content-center"> <div class="col-12 col-lg-8 mb-gutter"> <div class="card with-image p-0 card--masters bg-theme-5"> <div class="card__image__container card__image__container--grid"> <div> <picture> <source srcset="/sites/default/files/styles/program_card_single/public/2024-03/card-data.webp?itok=IAcwcLUE 1x" media="all and (min-width: 1024px)" type="image/webp" width="636" height="233"/> <source srcset="/sites/default/files/styles/program_card_mobile/public/2024-03/card-data.webp?itok=u9kMPZNt 1x" type="image/webp" width="290" height="106"/> <source srcset="/sites/default/files/styles/program_card_single/public/2024-03/card-data.jpg?itok=IAcwcLUE 1x" media="all and (min-width: 1024px)" type="image/jpeg" width="636" height="233"/> <source srcset="/sites/default/files/styles/program_card_mobile/public/2024-03/card-data.jpg?itok=u9kMPZNt 1x" type="image/jpeg" width="290" height="106"/> <img loading="eager" class="card__image" src="/sites/default/files/styles/program_card_mobile/public/2024-03/card-data.jpg?itok=u9kMPZNt" width="290" height="106" alt="" typeof="foaf:Image" /> </picture> </div> </div> <div class="row card__content"> <div class="col-12"> <a href="/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/data-driven-strategy-big-data" class="p-style" title="Data-driven Strategy & Big Data"> <div class="card__title"> <h4> <span class="h4 text-uppercase">Data-driven Strategy & Big Data</span> </h4> </div> </a> <div class="row"> <div class="card__icon col-6"> <span class="icon icon__medium"> <i class="icon__icon webfont webfont-heure" aria-hidden="true"></i> <span class="icon__content"> <span class="icon__title">Format:</span> <span class="icon__text text-multilines">Présentiel</span> </span> </span> </div> <div class="card__icon col-6"> <span class="icon icon__medium"> <i class="icon__icon webfont webfont-sablier" aria-hidden="true"></i> <span class="icon__content"> <span class="icon__title">Durée:</span> <span class="icon__text text-multilines"> 2 jours </span> </span> </span> </div> <div class="card__icon col-6"> <span class="icon icon__medium"> <i class="icon__icon webfont webfont-langue" aria-hidden="true"></i> <span class="icon__content"> <span class="icon__title">Langue(s):</span> <span class="icon__text text-multilines"> Français </span> </span> </span> </div> <div class="card__icon col-6"> <span class="icon icon__medium"> <i class="icon__icon webfont webfont-calendar" aria-hidden="true"></i> <span class="icon__content"> <span class="icon__title">Prochaine(s) rentrée(s):</span> <span class="icon__text text-multilines"><time datetime="2025-06-03T22:00:00Z">04 juin 2025</time> </span> </span> </span> </div> <div class="card__icon col-6"> <span class="icon icon__medium"> <i class="icon__icon webfont webfont-calculator" aria-hidden="true"></i> <span class="icon__content"> <span class="icon__title">Coût:</span> <span class="icon__text text-multilines"> 3000 €*</span> </span> </span> </div> <div class="card__icon col-6"> <span class="icon icon__medium"> <i class="icon__icon webfont webfont-lieu" aria-hidden="true"></i> <span class="icon__content"> <span class="icon__title">Lieu(x):</span> <span class="icon__text text-multilines">Paris – Campus de Jouy-en-Josas</span> </span> </span> </div> </div> </div> <div class="col-3 d-lg-block d-md-none"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-container"> <div class="l-container__col bg-theme-3"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="l-container"> <div class="l-container__col"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area"> <div class="container"> <div class="container"> <div class="rte"><p class="text-align-center"><span class="color-hec"><strong>Le programme s’adresse à :</strong></span></p> <p class="text-align-center">Managers, dirigeants et futurs dirigeants qui souhaitent comprendre les enjeux de la data et de l’IA dans leur activité, afin d’initier une stratégie s’appuyant sur ces outils.</p> <p class="text-align-center"><br> <br> <a class="btn-simple-themable" href="https://www.hec.edu/fr/executive-education/decouvrez-l-ensemble-de-nos-programmes/programmes-courts-executive/maitriser-les-softs-skills-d-un-management-agile#brochure">Télécharger la brochure</a></p> <p class="text-align-center"> </p> <p class="car-key__text size-10 text-align-center"><em>*Prix net, HEC Paris n'étant pas assujettie à la TVA. Prix, dates, équipes pédagogiques et contenu des programmes sont susceptibles de changer.</em></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-container" id="objectifs"> <div class="l-container__col"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area"> <div class="container"> <h2> <span class="h2 h-separator">Objectifs du programme</span> </h2> <div class="container"> <div class="rte"><p class="text-align-center"> </p> <div style="l-container__col-content l-container__col-content--1 border-color:#c2c2c2; width:auto; background-color: #f6f1e8;padding: 25px;"> <p><span class="color-hec">Comprendre les <strong>concepts et enjeux</strong> des données et de l’IA</span></p> <hr> <p><span class="color-hec">Savoir concevoir et mettre en &oelig;uvre une <strong>stratégie data et IA</strong></span></p> <hr> <p><span class="color-hec">Découvrir et savoir utiliser des <strong>outils d’intelligence artificielle générative</strong></span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-container" id="programme"> <div class="l-container__col "> <div class="l-container__col-content l-container__col-content--1"> <div> <h2> <span class="h2 h-separator">Programme</span> </h2> <div><div class="rte"><p class="text-align-center"> </p> <p>Le programme est proposé dans un format de 2 jours.</p> </div> </div> <br/> <div> <div> <div class="accordion-item accordion-wrapper"> <div class="accordion-item__toggle-container parent-items"> <a class="js-accordion-parent accordion-item__toggle border-color-theme-2" title="Focus 1" data-toggle="collapse" href="#focus-1" role="button" aria-expanded="true" aria-controls="focus-1"> Focus 1 <span class="accordion-item__toggle-arrow"></span> </a> </div> <div class="collapse accordion-item__content show" id="focus-1"> <div> <div><div class="rte"><p>Les données, le Big Data, la Data Science et l’intelligence artificielle : concepts et enjeux</p> </div> </div> </div> </div> </div> </div> <div> <div class="accordion-item accordion-wrapper"> <div class="accordion-item__toggle-container parent-items"> <a class="js-accordion-parent accordion-item__toggle border-color-theme-2" title="Focus 2" data-toggle="collapse" href="#focus-2" role="button" aria-expanded="true" aria-controls="focus-2"> Focus 2 <span class="accordion-item__toggle-arrow"></span> </a> </div> <div class="collapse accordion-item__content show" id="focus-2"> <div> <div><div class="rte"><p>Méthodologies et outils de conception et de déploiement de stratégies Data/IA</p> </div> </div> </div> </div> </div> </div> <div> <div class="accordion-item accordion-wrapper"> <div class="accordion-item__toggle-container parent-items"> <a class="js-accordion-parent accordion-item__toggle border-color-theme-2" title="Focus 3" data-toggle="collapse" href="#focus-3" role="button" aria-expanded="true" aria-controls="focus-3"> Focus 3 <span class="accordion-item__toggle-arrow"></span> </a> </div> <div class="collapse accordion-item__content show" id="focus-3"> <div> <div><div class="rte"><p>Témoignage d’un professionnel, responsable Data/IA d’une ETI dans le domaine agricole</p> </div> </div> </div> </div> </div> </div> </div> <br/> </div> </div> </div> </div> <div class="l-container l-container--border"> <div class="l-container__col p-0"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area "> <div class="l-container"> <div class="l-container__col "> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area"> <div class="title-item text-center"> <h2> <span class="h3 h-separator h-separator--center">Direction Académique</span> </h2> </div> </div> <div class="l-container"> <div class="l-container__col"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list__area"> <div class="card-contact__wrapper"> <div class="card-contact card-contact-v2 card-contact__unique"> <div class="card-contact-v2__image"> <div> <img loading="lazy" src="/sites/default/files/styles/contact_v2_horizontal/public/2019-03/francois%20cazals.jpg?itok=2Fr6R8np" width="250" height="250" alt="François Cazals" typeof="foaf:Image" /> </div> </div> <div class="card-contact__content"> <div class="card-contact__name"> FRANÇOIS CAZALS </div> <div class="card-contact__profil card-contact__floating"> <a href="https://www.linkedin.com/in/francoiscazals" target="_blank" class="webfont webfont-linkedin" title="LinkedIn"> <span class="sr-only">LinkedIn</span> </a> </div> <div class="card-contact__function">Professeur Adjoint</div> <div class="card-contact__footer"> <div class="card-contact__meeting"> <a href="https://www.linkedin.com/in/francoiscazals" target="_blank" class="btn btn-outline btn-full-width" title="Profil"> <i class="icon webfont 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étude de cas « fil rouge »,</li> <li>Utilisation d’outils d’IA générative pour managers et dirigeants,</li> <li>Intervention d’un professionnel.</li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-container" id="capitalisation"> <div class="l-container__col"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area"> <div class="container"> <div class="container"> <div class="rte"><h2>Capitalisation   <img alt="capitalisation certificat" data-entity-type="file" data-entity-uuid="a31cd414-d5b4-44fe-b9b4-6e006acf1674" src="/sites/default/files/inline-images/logo-PC_15.png" width="36" height="36" loading="lazy">  </h2> <p>Ce programme est capitalisable pour l'obtention d'un <strong>Certificat Executive HEC Paris Executive Education.</strong></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-container"> <div class="l-container__col bg-theme-3"> <div 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Vous bénéficiez d'un droit d'accès, de modification, d'opposition, de suppression, de limitation, de portabilité, et de nous faire part de votre souhait relatif au sort de vos données post-mortem en contactant <a href="mailto:exed@hec.fr">exed@hec.fr</a> <a class="link-rte" href="https://www.hec.edu/fr/politique-concernant-la-protection-des-donnees-personnelles">Pour en savoir plus sur la gestion de vos données et de vos droits</a></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="l-container" id="inscription"> <div class="l-container__col"> <div class="l-container__col-content l-container__col-content--1"> <div class="blocks-list"> <div class="blocks-list__area"> <div class="container"> <h2> <span class="h2 h-separator">Je me pré-inscris</span> </h2> <div class="container"> <div class="rte"><p class="text-align-center"> </p> <p class="text-align-center">Complétez notre formulaire pour connaître votre éligibilité et enclencher la 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