Brand Guide - How to Build Your Brand Visual Identity in 10 Steps

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alt="Agencies & Consulting"> </picture> <p> Agencies & Consulting <span>Manage multiple brands.</span> </p> </a> </div> <div class="col-with-large-icon half"> <a href="https://www.visme.co/teams/education/" title="Education"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Education.png" width="36" height="36" alt="Education"> </picture> <p> Education <span>Use Visme in the classroom.</span> </p> </a> </div> <div class="col-with-large-icon half"> <a href="https://www.visme.co/teams/nonprofit/" title="Nonprofit"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Nonprofit.png" width="36" height="36" alt="Nonprofit"> </picture> <p> Nonprofit <span>Bring life to your cause.</span> </p> </a> </div> <div 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content that shines.</span> </p> </a> </div> <div class="col-with-large-icon half"> <a href="https://www.visme.co/teams/human-resources/" title="Human Resources"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Human%20Resources.png" width="36" height="36" alt="Human Resources"> </picture> <p> Human Resources <span>Improve internal communication.</span> </p> </a> </div> <div class="col-with-large-icon half"> <a href="https://www.visme.co/teams/sales/" title="Sales Teams"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Sales%20Teams.png" width="36" height="36" alt="Sales Teams"> </picture> <p> Sales Teams <span>Close more deals with your content.</span> </p> </a> </div> <div class="col-with-large-icon 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Media Graphics"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Social%20Media%20Graphics.png" width="36" height="36" alt="Social Media Graphics"> </picture> <p> Social Media Graphics <span>Browse templates for every platform.</span> </p> </a> </div> <div class="col-with-large-icon"> <a href="https://www.visme.co/templates/infographics/" title="Infographics"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Infographics.png" width="36" height="36" alt="Infographics"> </picture> <p> Infographics <span>Find the right format for your information.</span> </p> </a> </div> <div class="col-with-large-icon"> <a href="https://www.visme.co/templates/documents/" title="Documents"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Documents.png" width="36" height="36" alt="Documents"> </picture> <p> Documents <span>Templates for every business document.</span> </p> </a> </div> <div class="col-with-large-icon"> <a href="https://www.visme.co/templates/videos/" title="Videos & GIFs"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_video.png" width="36" height="36" alt="Videos & GIFs"> </picture> <p> Videos & GIFs <span>Find the perfect preanimated template.</span> </p> </a> </div> <div class="col-with-large-icon"> <a href="https://www.visme.co/brand-design-tool/" title="Branded Templates"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Branded Templates.png" width="36" height="36" alt="Branded Templates"> </picture> <p> Branded Templates <span>Get a bundle of templates that match your brand.</span> </p> </a> </div> <div class="col-with-large-icon"> <a href="https://www.visme.co/templates/forms-surveys/" title="Forms & Surveys"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Forms-and-surveys.png" width="36" height="36" alt="Forms & Surveys"> </picture> <p> Forms & Surveys <strong class="badge">new</strong> <span>Forms for engagement and conversions.</span> </p> </a> </div> </div> </div> <div class="fourthy-width-col"> <p class="col-title"> <span class="text-uppercase">Other Templates</span> </p> <div 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srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Survey%20Results.svg" width="24" height="24" alt="Survey Results"> </picture> <p>Survey Results</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/reports/" title="Reports"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Reports.svg" width="24" height="24" alt="Reports"> </picture> <p>Reports</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/proposals/" title="Proposals"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Proposals.svg" width="24" height="24" alt="Proposals"> </picture> <p>Proposals</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/invoices/" title="Invoices"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Invoices.svg" width="24" height="24" alt="Invoices"> </picture> <p>Invoices</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/flyers/" title="Flyers"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Flyers.svg" width="24" height="24" alt="Flyers"> </picture> <p>Flyers</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/ebooks/" title="Ebooks"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Ebooks.svg" width="24" height="24" alt="Ebooks"> </picture> <p>Ebooks</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/brochures/" title="Brochures"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Brochures.svg" width="24" height="24" alt="Brochures"> </picture> <p>Brochures</p> </a> </div> <div class="col-with-small-icon"> <a href="https://www.visme.co/templates/logos/" title="Logos"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/Logos.svg" width="24" height="24" alt="Logos"> </picture> <p>Logos</p> </a> </div> </div> </div> </div> </div> </li> <li class="examples-menu-item has-dropdown"> <a href="#" class="level-one chevron" title="Examples"> Examples </a> <div class="main-nav-dropdown"> <div class="menu-content"> <div class="custom-63"> <p class="col-title"> <span class="text-uppercase">Case Studies</span> <a href="https://visme.co/blog/category/case-studies/" title="See All">See All</a> </p> <div class="grid"> <div class="col"> <a class="inner" href="https://visme.co/blog/florida-panthers-win-new-clients-with-visme/" title="How the Florida Panthers Maximize Their Workflow & Win New Clients Using Visme"> <div class="wrapper"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img class="thumb" data-src="https://visme.co/blog/wp-content/uploads/2023/10/Florida-Panthers-Case-Study-Thumbnail-500x280.jpg" width="500" height="280" alt="How the Florida Panthers Maximize Their Workflow & Win New Clients Using Visme"> </picture> </div> <div class="details"> <p class="title">How the Florida Panthers Maximize Their Workflow & Win New Clients Using Visme</p> </div> </a> </div> <div class="col"> <a class="inner" href="https://visme.co/blog/increasing-lead-magnet-conversions-with-visme-form-builder/" title="Converting More Leads from Existing Traffic with Visme’s Interactive Form Builder"> <div class="wrapper"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img class="thumb" data-src="https://visme.co/blog/wp-content/uploads/2023/09/Visme-Forms-Lead-Magnets-Case-Study-Thumbnail-500x280.jpg" width="500" height="280" alt="Converting More Leads from Existing Traffic with Visme’s Interactive Form Builder"> </picture> </div> <div class="details"> <p class="title">Converting More Leads from Existing Traffic with Visme’s Interactive Form Builder</p> </div> </a> </div> <div class="col"> <a class="inner" href="https://visme.co/blog/denver-broncos-use-visme/" title="How the Denver Broncos Use Visme to Visualize Data, Execute Strategies & Wow Partners"> <div class="wrapper"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img class="thumb" data-src="https://visme.co/blog/wp-content/uploads/2023/09/Broncos-Visme-Case-Study--500x280.png" width="500" height="280" alt="How the Denver Broncos Use Visme to Visualize Data, Execute Strategies & Wow Partners"> </picture> </div> <div class="details"> <p class="title">How the Denver Broncos Use Visme to Visualize Data, Execute Strategies & Wow Partners</p> </div> </a> </div> <div class="col"> <a class="inner" href="https://visme.co/blog/consultancy-uses-visme-to-create-client-facing-content/" title="How a Consultancy Uses Visme to Create Engaging Client-Facing Content"> <div class="wrapper"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img class="thumb" data-src="https://visme.co/blog/wp-content/uploads/2023/06/How-a-Consultancy-Uses-Visme-to-Create-Engaging-Client-Facing-Content-Header-500x130.jpg" width="500" height="280" alt="How a Consultancy Uses Visme to Create Engaging Client-Facing Content"> </picture> </div> <div class="details"> <p class="title">How a Consultancy Uses Visme to Create Engaging Client-Facing Content</p> </div> </a> </div> </div> </div> <div class="custom-35"> <p class="col-title"> <span class="text-uppercase">Created with Visme</span> <a href="https://www.visme.co/gallery/" title="See All">See All</a> </p> <div class="flex-container"> <div class="col-with-large-icon half center"> <a href="https://www.visme.co/gallery/#/category-presentation" title="Presentations"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Presentations.png" width="36" height="36" alt="Presentations"> </picture> <p> Presentations <span></span> </p> </a> </div> <div class="col-with-large-icon half center"> <a href="https://www.visme.co/gallery/#/category-infographic" title="Infographics / Data Viz"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Infographics.png" width="36" height="36" alt="Infographics / Data Viz"> </picture> <p> Infographics / Data Viz <span></span> </p> </a> </div> <div class="col-with-large-icon half center"> <a href="https://www.visme.co/gallery/#/category-graphic" title="Graphics"> <picture> <source media="(max-width: 856px)" srcset="data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs="> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Mockup.png" width="36" height="36" alt="Graphics"> </picture> <p> Graphics <span></span> </p> </a> </div> <div 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label-level-two"> For Work </label> </li> <li class="navigationMenuMobile__contentItem "> <label class="navigationMenuMobile__label navigationMenuMobile__label--hasChildren label-level-two"> For Work </label> <ul class="navigationMenuMobile__content navigationMenuMobile__content--hidden"> <li class="navigationMenuMobile__contentItem"> <label href="#" class="navigationMenuMobile__label navigationMenuMobile__label--goUp label-level-three"> For Work </label> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/agencies/" class="navigationMenuMobile__label" title="Agencies & Consulting"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Agencies%20&%20Consulting.png" width="36" height="36" alt="Agencies & Consulting"> <div> Agencies & Consulting <span>Manage multiple brands.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/education/" class="navigationMenuMobile__label" title="Education"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Education.png" width="36" height="36" alt="Education"> <div> Education <span>Use Visme in the classroom.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/nonprofit/" class="navigationMenuMobile__label" title="Nonprofit"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Nonprofit.png" width="36" height="36" alt="Nonprofit"> <div> Nonprofit <span>Bring life to your cause.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/enterprise/" class="navigationMenuMobile__label" title="Enterprises"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Enterprises.png" width="36" height="36" alt="Enterprises"> <div> Enterprises <span>Create visual content at scale.</span> </div> </a> </li> </ul> </li> <li class="navigationMenuMobile__contentItem "> <label class="navigationMenuMobile__label navigationMenuMobile__label--hasChildren label-level-two"> Perfect For These Roles </label> <ul class="navigationMenuMobile__content navigationMenuMobile__content--hidden"> <li class="navigationMenuMobile__contentItem"> <label href="#" class="navigationMenuMobile__label navigationMenuMobile__label--goUp label-level-three"> Perfect For These Roles </label> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/marketing/" class="navigationMenuMobile__label" title="Marketers"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Marketers.png" width="36" height="36" alt="Marketers"> <div> Marketers <span>Creative content that shines.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/human-resources/" class="navigationMenuMobile__label" title="Human Resources"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Human%20Resources.png" width="36" height="36" alt="Human Resources"> <div> Human Resources <span>Improve internal communication.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/sales/" class="navigationMenuMobile__label" title="Sales Teams"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Sales%20Teams.png" width="36" height="36" alt="Sales Teams"> <div> Sales Teams <span>Close more deals with your content.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/teams/training-and-development/" class="navigationMenuMobile__label" title="Training Development"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_Training%20Development.png" width="36" height="36" alt="Training Development"> <div> Training Development <span>Create interactive training content.</span> </div> </a> </li> </ul> </li> </ul> </li> <li class="navigationMenuMobile__contentItem"> <label class="navigationMenuMobile__label navigationMenuMobile__label--hasChildren label-level-one"> Templates </label> <ul class="navigationMenuMobile__content navigationMenuMobile__content--hidden"> <li class="navigationMenuMobile__contentItem "> <label href="#" class="navigationMenuMobile__label navigationMenuMobile__label--goUp label-level-two"> Templates </label> </li> <li class="navigationMenuMobile__contentItem "> <label class="navigationMenuMobile__label navigationMenuMobile__label--hasChildren label-level-two"> Templates </label> <ul class="navigationMenuMobile__content navigationMenuMobile__content--hidden"> <li class="navigationMenuMobile__contentItem"> <label href="#" class="navigationMenuMobile__label navigationMenuMobile__label--goUp label-level-three"> Templates </label> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/templates/presentations/" class="navigationMenuMobile__label" title="Presentations"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Presentations.png" width="36" height="36" alt="Presentations"> <div> Presentations <span>1000+ layouts and themes.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/templates/charts/" class="navigationMenuMobile__label" title="Chart & Maps"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Chart%20&%20Maps.png" width="36" height="36" alt="Chart & Maps"> <div> Chart & Maps <span>Get data visualization ideas.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/templates/social-media-graphics/" class="navigationMenuMobile__label" title="Social Media Graphics"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Social%20Media%20Graphics.png" width="36" height="36" alt="Social Media Graphics"> <div> Social Media Graphics <span>Browse templates for every platform.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/templates/infographics/" class="navigationMenuMobile__label" title="Infographics"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Infographics.png" width="36" height="36" alt="Infographics"> <div> Infographics <span>Find the right format for your information.</span> </div> </a> </li> <li class="navigationMenuMobile__contentItem"> <a href="https://www.visme.co/templates/documents/" class="navigationMenuMobile__label" title="Documents"> <img data-src="https://www.visme.co/wp-content/themes/visme/images/2021/menu/i_templates_Documents.png" width="36" height="36" alt="Documents"> <div> Documents <span>Templates for 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onclick="EWCTriggerPopup();return false;" title="Sign Up Free"> Sign Up Free </a> </div> </div> </div> <div class="body-text start-menu" style="margin-top:0%;"> <div class="container" style="position: relative;z-index: 1;"> <div class="col-lg-5 col-md-5 col-sm-6 right-header htmi-left-header hidden-xs"> <h1 class="white-text htmi_header_title" style=" margin-top: 72px;"><strong>Brand Guide Handbook:</strong><br> How to Build a Powerful Brand Visual Identity in 10 Steps</h1> <h2 class="normal text-left white-text lh35" style="font-size:18px;font-weight:300">Build Your Brand Story, Don’t Play “Brand Police”, and Help Your Colleagues Become Brand Advocates with our Brand Guide!</h2> <button id="downloadBookButton1" class="clean_get_started yellow-button wow bounceInUp" data-wow-delay="1.5s">Download The Free Brand Guide</button> </div> <div class="col-lg-7 col-md-7 col-sm-6 htmi-right-header"> <noscript><img class="img-responsive center-block tab-container" src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/BrandIdentityCover.png"/></noscript><img class="lazyload img-responsive center-block tab-container" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/BrandIdentityCover.png"/> </div> </div> <div class="triangle-shape-left"></div> <div class="col-lg-5 col-md-5 col-sm-6 right-header htmi-left-header visible-xs"> <h1 class="white-text htmi_header_title"><strong>Handbook:</strong><br> How to Build a Powerful Brand Visual Identity in 10 Steps</h1> <p class="normal text-left white-text lh35" style="text-align:center;">Build Your Brand Story, Don’t Play “Brand Police”, and Help Your Colleagues Become Brand Advocates!</p> <button id="downloadBookButton2" class="clean_get_started yellow-button wow bounceInUp" data-wow-delay="1.5s">DOWNLOAD FOR FREE</button> </div> <div class="row visible-sm stpfloat"> <button id="downloadBookButton3" class="clean_get_started yellow-button wow bounceInUp center-block" data-wow-delay="1.5s">I'M READY TO DOWNLOAD!</button> </div> </div> <div class="lmore_div hidden" onclick="javascript:scrollTo('.wrapper'); return false;"> <a style="cursor: pointer" class="learn_more infographics" id="learn_more_b"> <span class="hidden-xs"> LEARN MORE</span><br> <noscript><img src="https://www.visme.co/wp-content/themes/visme/i/ddown.png"></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/i/ddown.png"> </a> </div> </div> </div> </header>  <div class="wrapper block-center inforgraphics" style="background-color: white;" id="learn_more"> <div class="container stpfloat htmi_column_container handbook-description"> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 htmi_column_left"> <p class="normal text-left lh45"> Brand is so much more than a logo. In developing a brand and a visual identity for an organization, you are responsible for the narrative and story of why the brand exists and the purpose behind it. By walking intentionally through this Brand Guide’s steps, you will be able to much more effectively plan out a brand that not only looks aesthetically pleasing, but also speaks to the greater purpose of the company as a whole.</p> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 htmi_column_right"> <p class="normal text-left lh45">In this step-by-step Brand Guide, you'll learn:</p> <ul class="normal text-left lh45"> <li>Approaching brand from a holistic viewpoint</li> <li>How to craft a compelling brand narrative</li> <li>A core overview of typography, logo design, and color theory</li> <li>Steps and strategies for selecting the core visual components</li> <li>How to ensure you are following best practices for user experience</li> <li>Creation of a dynamic brand guide as opposed to a PDF document</li> <li>Innovation for brand strategy between design and development teams</li> <li> Internal communication to bring your colleagues on board as brand advocates and give them the tools to succeed!</li> </ul> </div> </div> <center> <button id="downloadBookButton4" class="clean_get_started yellow-button" data-wow-delay="1.5s">Download The Free Brand Guide</button> </center> </div> <div class="container infographics-chapters"> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 1</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Get Existential and Know Thyself</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - Why was your organization started, and how is it different from other companies in the market? </li> <li> - Mapping out your customer personas and getting to know them and what their needs are. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step1.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step1.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 2</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Construct your Brand Narrative</h3> </div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - A brand narrative is a statement that explains the driving force behind the company. </li> <li> - Start with the concept of “WHY” to help unify your brand identity with this Brand Guide. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step2.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step2.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 3</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Think of Brand Assets as an Ecosystem</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - A lot of people think of brand assets (logos, fonts, colors, types of imagery, use of icons, etc) more as isolated components. </li> <li> - The role of a brand strategist is to see them as a part of a larger picture of the overall brand, like furniture within an interior design. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step3.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step3.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 4</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Choose the Right Typography</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - Typography has such a strong link to personality and can be such a fun stage of the branding process! </li> <li> - We go over the basic categories of typefaces, with links to some great suggested font pairings. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step4.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step4.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 5</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Design Your Logo in Black and White</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - Sometimes the most intimidating piece of the initial branding package is the logo. </li> <li> - Start in black & white so that you don’t become biased by color. </li> <li> - We discuss, with examples, the different types of logos, and go over some strategic questions that might help you narrow down your thoughts and get creative! </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step5.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step5.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 6</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Identify Your Color Palette</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - You may be living and breathing this brand for a while so choose your color palette carefully! </li> <li> - We go over basic color psychology theory and which brands are using them, and then discuss a few tools and guidelines to help you get going. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step6.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step6.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 7</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Accessibility Test Everything!</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - Far too often, brand teams don’t think as deeply about user experience and accessibility. </li> <li> - Color selection, contrast ratios, color blindness awareness, dubbing of video content, and more are such easy things to consider but often are left by the wayside by designers not following best practices. </li> <li> - Brand teams need to be aware, so that they can create a brand that is also accessible. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step7.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step7.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 8</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>The Brand Book PDF is Dead</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - For years, brand teams have been distributing and referring people to PDF documents known as “brand books” or “brand guides”. </li> <li> - Old “brand books” can stick around and haunt you forever! </li> <li> - What’s next? The web-based, dynamic brand portal filled with up-to-date assets and tools that all employees can access on a regular basis. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step8.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step8.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 9</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Break Down the Silos: Bring on the Design System!</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - Typically, marketing brand/design and app/product UX & development have been siloed, leading to a disconnect in look and feel. </li> <li> - The new innovation rolling out in the tech world: the concept of “design systems,” a combination of brand guidelines and development components. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step9.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step9.svg" /> </div> </div> </section> <section> <div class="row" style=" margin-bottom: 25px;"> <div class="col-lg-2 col-md-2 col-sm-4 col-xs-12 title-col1 purple">Step 10</div> <div class="col-lg-10 col-md-10 col-sm-8 col-xs-12 title-col2 purple"><h3>Templates & Communication: DIY Doesn’t Mean Going Rogue</h3></div> </div> <div class="row"> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12"> <ul> <li> - Too often an afterthought, internal communication to employees about brand is a key part of implementation strategy. </li> <li> - Those employees can be some of your best advocates! </li> <li> - Giving them the resources they need to be brand stewards expands brand reach through all touchpoints. </li> </ul> </div> <div class="col-lg-6 col-md-6 col-sm-6 col-xs-12 img-col"> <noscript><img src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step10.svg" /></noscript><img class="lazyload" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20210%20140%22%3E%3C/svg%3E' data-src="https://www.visme.co/wp-content/themes/visme/images/how-to-make-presentation/handbook-step10.svg" /> </div> </div> </section> </div> <div class="container" id="downloadBookBlock"> <noscript><img class="img-responsive 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