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class="postdate">August 7, 2014</span> by steve blank </div> <div class="entry"> <div id="v-gIvHroJM-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/gIvHroJM?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>If you can’t see the video click <a href="http://steveblank.com/wp-content/uploads/2014/08/what-do-customers-gain-from-you_.m4v" target="_blank">here</a></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener 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Kathryn has been the founding VP of Marketing of <a href="http://www.oracle.com" target="_blank">Oracle</a>, a successful recruiter, a world class Venture Capitalist, a co-founder of a Venture Capital firm, a great board member, one of my mentors and most importantly a wonderful friend. During her career she made a big point of <span style="text-decoration:underline;">not</span> telling you: she was one of the first women Venture Capitalist’s in Silicon Valley (along with <a href="https://www.linkedin.com/pub/mary-jane-elmore/17/258/a75" target="_blank">M.J. Elmore</a> and <a href="http://www.humwin.com/team-member/ann-winblad/" target="_blank">Ann Winblad</a>) – “I’m just a VC.” Or one of the first women co-founders of a VC firm – “I co-founded a great firm.” She was twice as smart and just as tough as the guys. She has been a mentor and role model not just for a generation of women VC’s and CEO’s but for <em>all</em> VC’s and CEO’s – and I’m honored to have been one of them.</p> <p>One of the reasons I took up teaching is my strong belief that <a href="http://steveblank.com/2010/07/26/you-cant-take-it-with-you/" target="_blank">it’s incumbent on all of us to make those who come after us smarter than we were</a>.” So when I heard Kathryn gave the University of Chicago commencement speech I suggested that she reach out to a larger audience and share her decades of experience.</p> <p>Her response? “The last thing I want is a bunch of people bugging me while I’m growing my grapes, flying, painting, playing music, and generally goofing off.” I pointed out that, “Now that you retired, what happens to all the knowledge and experience you’ve acquired?” She still demurred so I gave it one last shot. I sent her an email saying, “When you’re gone everything you learned goes with you. This really is bigger than you. I have two daughters starting careers and nothing could be more inspiring than hearing your story. You really ought to share your journey.”</p> <p>So for the first time ever, she has. Here’s Kathryn’s story.</p> <p>——-</p> <p><strong>Why Give a Commencement speech<br /> </strong>One of the more fun things I’ve been asked to do lately was give the commencement speech at the University of Chicago <a href="http://www.chicagobooth.edu" target="_blank">Booth School of Business</a> in June 2014. What I didn’t tell them before, during, or after the talk was that I’d never gone to my own University of Chicago MBA graduation, nor had I gone to my BSc in physics graduation at University of Toronto. I’ve never been big on pomp, and I had fun jobs I wanted to go to right away after each of them. And to be fair, I wasn’t <em>summa cum laude</em> in either case. I was merely respectable, so there was no appealing ego trip involved. Anyway it was high time I went to a graduation.</p> <p>The most personally interesting part of writing this speech was thinking about what I could say to the young women that I wish I’d heard at their age. (I heard nothing).</p> <p>So, for the first time, I thought hard about what it was like to be a woman in a man’s business. Not thinking about it earlier was a survival strategy—because if I’d thought about it, I’d have wanted to <strong>TALK</strong> about it, and that would have been stupid. I was working and competing with men daily. And successfully. And the truth is, I like working with men. Being a physicist-turned-engineer, I have very little experience working with anything <strong>but</strong> men. So when members of the press or militant feminist types would question me about this stuff, I would avoid and be annoyed. Now that I’m retired I can speak out and let the chips fall. Still, a nod to Sheryl Sandberg <a href="http://www.amazon.com/gp/product/0385349947/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0385349947&linkCode=as2&tag=wwwsteveblank-20&linkId=2SXDUD4YWMOWBQ67" target="_blank">for saying her piece</a> while in the thick of it.</p> <p>In the aftermath of the speech, I got the most resonance in two areas:</p> <p>1) make unconventional choices that fit <strong>YOUR OWN</strong> aspirations</p> <p>2) from women appreciating the advice to go around obstacles, and enjoying hearing from a fellow ‘dragon lady’</p> <p>Actually it wasn’t “dragon lady,” it was a stronger, less feminine term — “Ball Buster” — but, hey, I couldn’t say that in a speech. Reason I know is that I’m still very close to most of the former CEOs from my boards. I ran this speech by a couple of them. Over time they had heard me referred to as that other term. They would jump to my defense – and they report that the people who said this had never met me –it was just the “word on the street.” Insidious, yes?</p> <p>Anyway, mine is a study in making unconventional career choices (not that I recommend everybody go be a recruiter for a few years!), and searching for what you’re great at, and meant to encourage women to go right through those walls.</p> <p>So they call you a “dragon lady”; so what?!</p> <p>Here’s the speech:</p> <p><strong>2014 University of Chicago Commencement speech ‘Your Great Adventure’<br /> </strong>“I’m so happy to be here today: First, to help you celebrate your success thus far, and more important: to celebrate your last day of doing what is expected of you —now each of you embark on your own great adventure—there is no ‘expected’ path from here on. You get to create your own history. No more tests, get into this school, get into that class, get this degree—now the real adventure begins. The second reason I’m glad to be here today is that 2 years ago, when <a href="https://president.uchicago.edu/directory/sunil-kumar" target="_blank">Dean Kumar</a> first asked me to do this speech, I wasn’t sure I”d even be alive, so I had to pass. More on that later.</p> <p>So, about your adventure: should you have a plan? Maybe. But don’t follow it. Planning prepares the mind, and chance favors the prepared mind, but chance usually messes up plans! When I was where you are, 36 years ago (can ya believe it) I didn’t have a plan—but I <strong>did </strong>have an aspiration: I wanted to go to <strong>Silicon Valley</strong> and I wanted to work in <strong>startups.</strong> I had no idea how I was going to get from here to there. I was completely unprepared! We had literally one entrepreneurship course here in the mid 70s—taught by a guy who commuted in from Silicon Valley. Compare that to now—with our superb entrepreneurship curriculum, and I understand 70% of this class has either an interest or focus in entrepreneurship.</p> <p><strong>Chance Favors the Prepared Mind<br /> </strong>So here’s how it happened for me. I had had a love affair with computers since I was 18 and a freshman physics major.<a href="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img013.jpg"><img data-recalc-dims="1" fetchpriority="high" decoding="async" data-attachment-id="17238" data-permalink="https://steveblank.com/2014/08/05/pioneering-women-in-venture-capital-kathryn-gould/img013/" data-orig-file="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img013.jpg?fit=543%2C768&ssl=1" data-orig-size="543,768" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="img013" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img013.jpg?fit=212%2C300&ssl=1" data-large-file="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img013.jpg?fit=468%2C662&ssl=1" class="aligncenter wp-image-17238 size-medium" src="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img013.jpg?resize=212%2C300" alt="img013" width="212" height="300" /></a></p> <p>Computers were so different from now—arcane, annoyingly difficult— and interesting. But they weren’t really in Silicon Valley at the time—they were in Boston, Minneapolis, New York. So going to Silicon Valley wasn’t an obvious move at the time. It was the invention of the microprocessor that made it obvious for me. I quit my good job here and moved to the valley. Most people thought I was nuts. I had no idea what I was doing—just that I had to be there, and in a startup—so I took a job with the smallest company that made me an offer (passing up Intel, Tandem and Apple). It wasn’t a great choice, but I was <strong>THERE.</strong> But then, one our customers was Larry Ellison, with this little company that wasn’t even called Oracle at the time. I loved what he was working on (thanks to perspective in data management from my large company experience here—that prepared mind thing). So I joined Oracle when it was about 20 people, eventually becoming VP Marketing. And it was an amazing time. Larry was the best entrepreneur I’ve ever known, and completely unconventional…</p> <div id="v-c59uL4a0-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/c59uL4a0?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>What can you learn from this story so far?:</p> <p><em>Put yourself in the way of success—get in front of an important wave and ride it</em>.</p> <p><em>Gravitate to what’s new.</em></p> <p><em>Don’t be afraid to take a step down</em> (Oracle was a $1 Million business, I had been marketing manager for a $100 Million business).</p> <p><strong>Build Your Skills Not Your Resume<br /> </strong>Eventually I left Oracle, wanting to do another startup. Problem is, startups that have world changing potential are not that easy to find. I wanted another Oracle, not any old startup. So I did something completely crazy and unplanned—which looks brilliant only in hindsight! I noticed that I loved looking for a job, even tho I didn’t’ find a company I wanted to join. I liked meeting people, hearing the company plans, learning about their technology, figuring out if it was for real—all that was fun. How could I do that for a living? The answer of course, was Venture Capital, but that was not in the cards—as yet. I had met a few exec recruiters in the process and thought what they did was similar and interesting. So I started an exec search firm as a creative way to look for a new startup. Turns out that I quickly became one of the few best recruiters in the valley for CEO and VP levels, got to work with the best VCs and their startups. And who would have guessed—perfect preparation for the VC business. I ended up doing that for 5 years, and in the process saw about 80 startups in various stages of success and disarray. I developed a deadly accurate intuition on people, an unbeatable set of contacts, and loved working for myself in my little firm. By the 4<sup>th</sup> year, VCs were asking me to join them, partly for recruiting help, but more because I kept introducing them to startup investment opportunities. As you’ve heard, it’s excruciatingly hard to get in to the VC business, and there I was. Because I”d built some unique skills.</p> <p>Plus, I had learned some stuff that you don’t get in business school:</p> <ul> <li>How to cold call –adrenaline, real time, 3 seconds to grab their attention—learn this!</li> <li>Also the adage As hire As, Bs hire Cs—absolutely true—be careful of the company you keep,</li> <li>And what goes around comes around. Help people with their careers, their ideas, contacts—and I’m serious, good things come back <strong>years</strong> later.</li> </ul> <p>I also learned that the first time without a paycheck is a little scary.</p> <p><strong>Find Your Obession<br /> </strong>I joined VC firm Merrill Pickard in 1989. My first IPO wasn’t until 1995—the VC business takes patience. Two companies I helped start in 1992, DCTM and Grand Junction Networks both became Stanford business school cases and very valuable, successful companies. I was on the way to my lifetime IRR of 90%. I loved the business, and I was good at it. But then, trouble. My two best partners went off to start Benchmark Capital, very successful to this day, so my firm was going to blow up. I went Boogie Boarding where I do my best thinking. I thought, gee, I could already afford to ride waves the rest of my life. That might be neat. But I couldn’t do it. I loved the business, couldn’t stop. So I started <a href="http://www.foundationcapital.com" target="_blank">Foundation Capital</a> in 1995. I loved starting my own firm, doing it my way. We brought in all operating guys—all had done startups, all had technical backgrounds. In 5 years we were one of the top firms in the Valley by any measure. I had found my obsession.</p> <p><strong>It’s Not the Calls You Take, It’s the Calls You Make </strong>One of my sayings<strong><br /> </strong>You are the creator of your destiny. In whatever business you’re in, there is always so much coming at you that you can stay insanely busy just responding. Don’t do that. Always think about what is <strong>your </strong>agenda, what do <strong>you </strong>want to make happen, what do <strong>you</strong> want the future to look like. This is not so easy.</p> <div id="v-PteQ52M0-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/PteQ52M0?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p><strong>Go Where the Action Is: </strong>It’s not over in the Valley<strong><br /> </strong>Now 35 years later, should you still move to the Valley (or Hollywood, or London, or Chicago!—or wherever the action is in your area of interest?). I can’t speak to the other places, but I”ll tell you what, it’s not over in the Valley. From electric cars to drones, DNA sequencing to robotic surgery, enterprise software to social media –the size and variety of these markets makes the Valley of my early days look bush league. There’s no end in sight. The valley startup culture and talent pool is unique in the world. If you think maybe you should go there—maybe you should.</p> <p>I retired in 2006. My husband and I bought a vineyard—so I’m a beginner again! With another startup!</p> <p><strong>A Word to the Ladies Here<br /> </strong>I understand a third of the class is women. I have always said, with an annoyed attitude when people ask, that there are no obstacles to women these days, just look at me! That’s the safe way to answer, right? But it’s not entirely true. One of the gifts of talking to you ladies here is that I forced myself to reflect on this. I’ll just mention two obstacles that hit me—neither of which I even reacted to at the time, just accepted.</p> <p><em>First Obstacle</em><br /> I wanted to go to Caltech, but they didn’t take women undergrads until 1970. I wasn’t mad about that; I just thought it was my fault for being interested in guy things. So I dated a Caltech student and got to use their computer—first computer I ever met too—a monster. Structural obstacles like this are over with for you. Good riddance.</p> <p><em>Second Obstacle<br /> </em>Remember that business of starting Foundation Capital when my first firm blew up? I did it because I didn’t have a choice—couldn’t get a job<strong>. Really.</strong> I spent a couple of months talking with the few VC firms that I was willing to join. <em>(yes, I was picky)</em> It became clear it was going to take a long time to get into one, and I didn’t <strong>have </strong>a long time. I didn’t want to lose my momentum. Mind you, I was one of the top handful of VCs in the business at the time. Not on the Midas list yet, because it hadn’t been invented, but anybody could see that my results were heading toward extraordinary. I have to think that a guy with my numbers would have been snapped up pretty fast. For me, starting the firm and raising the money was <strong>way </strong>faster. Don’t you think that’s <strong>stunning</strong>? A pretty big fat obstacle. So we went from Boogie Board to money in the bank in 6 months. Not that I’m sorry—it turned out great. But you ambitious women will surely face something like this in your career. Just go around it! There is always a way. Note on the VC business, only 4% of senior VCs are women, according to Fortune Magazine. I don’t think it’s changing anytime soon either.</p> <div id="v-Hy5wb6Ih-1" class="video-player"><iframe title='VideoPress Video Player' aria-label='VideoPress Video Player' width='468' height='262' src='https://videopress.com/embed/Hy5wb6Ih?hd=1&cover=1&loop=0&autoPlay=0&permalink=1&muted=0&controls=1&playsinline=0&useAverageColor=0&preloadContent=metadata' frameborder='0' allowfullscreen data-resize-to-parent="true" allow='clipboard-write'></iframe><script src='https://s0.wp.com/wp-content/plugins/video/assets/js/next/videopress-iframe.js'></script></div> <p>Now to be fair, consider your advantages: you’re much more memorable than most of the guys, they won’t forget you, <strong>and</strong> there is a self selection: <em>the men who have the guts to do business with you have the extra self confidence to be more successful</em>. The guys that wanted me on their board of directors had moxy—because of course they had heard all the crap about how I was a dragon lady (all ambitious women get called that as you know) and they still went for it. Who knows—could be why my companies were so successful…</p> <p>I often walk among my grapevines and think how grateful I am for my life right now. But if the vines had come first, without the adventure and hard work, it wouldn’t be nearly as sweet. So that’s my story so far—but it’s not over yet, because the cabernet is really good!</p> <div id="attachment_17106" style="width: 310px" class="wp-caption aligncenter"><a href="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img_3180.jpg"><img data-recalc-dims="1" decoding="async" aria-describedby="caption-attachment-17106" data-attachment-id="17106" data-permalink="https://steveblank.com/2014/08/05/pioneering-women-in-venture-capital-kathryn-gould/img_3180/" data-orig-file="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img_3180.jpg?fit=4000%2C3000&ssl=1" data-orig-size="4000,3000" data-comments-opened="1" data-image-meta="{"aperture":"3.4","credit":"","camera":"Canon PowerShot SX50 HS","caption":"","created_timestamp":"1404806820","copyright":"","focal_length":"4.3","iso":"250","shutter_speed":"0.016666666666667","title":""}" data-image-title="IMG_3180" data-image-description="" data-image-caption="<p>Tending a New Crop in My Next Venture</p> " data-medium-file="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img_3180.jpg?fit=300%2C225&ssl=1" data-large-file="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img_3180.jpg?fit=468%2C351&ssl=1" class="size-medium wp-image-17106" src="https://i0.wp.com/steveblank.com/wp-content/uploads/2014/07/img_3180.jpg?resize=300%2C225" alt="Tending a New Crop in My Next Venture" width="300" height="225" /></a><p id="caption-attachment-17106" class="wp-caption-text">Tending a New Crop in My Next Venture</p></div> <p>So now, for each of you, go create your own unique adventure. You are done preparing—go do it! Make a plan, but don’t stick to it. Let chance favor <strong>your</strong> prepared mind. <em>Break rules, find your obsession, be extraordinary</em>!”</p> <p>View the speech in its entirety <a href="https://steveblank.com/wp-content/uploads/2014/08/kathryn-gould-full-speech.m4v" target="_blank">here</a><br /> <iframe width="100%" height="66" scrolling="no" frameborder="no" src="https://w.soundcloud.com/player/?url=https%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F162447434&width=false&auto_play=false&hide_related=false&visual=false&show_comments=false&color=false&show_user=false&show_reposts=false"></iframe></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-official sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-print"><a rel="nofollow noopener noreferrer" data-shared="" class="share-print sd-button" href="https://steveblank.com/2014/08/05/pioneering-women-in-venture-capital-kathryn-gould/" target="_blank" title="Click to print" ><span>Print</span></a></li><li class="share-email"><a rel="nofollow noopener noreferrer" data-shared="" class="share-email sd-button" href="mailto:?subject=%5BShared%20Post%5D%20Pioneering%20Women%20in%20Venture%20Capital%3A%20Kathryn%20Gould&body=https%3A%2F%2Fsteveblank.com%2F2014%2F08%2F05%2Fpioneering-women-in-venture-capital-kathryn-gould%2F&share=email" target="_blank" title="Click to email a link to a friend" data-email-share-error-title="Do you have email set up?" data-email-share-error-text="If you're having problems sharing via email, you might not have email set up for your browser. 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