CINXE.COM

<!DOCTYPE html>    <html class="no-js" dir="ltr" lang="en-US" prefix="og: https://ogp.me/ns#">  <head> <meta charset="UTF-8" /> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1" /> <link rel="profile" href="http://gmpg.org/xfn/11" /> <link rel="pingback" href="https://www.drinkpreneur.com/xmlrpc.php" /> <title>How To Get U.S. Market-Ready: Wines and Spirits</title>  <meta name="description" content="here is no question that entering the U.S. market takes a lot of courage. Especially, when it comes to wine and spirit brands. Ever since I started working..." /> <meta name="robots" content="max-image-preview:large" /> <meta name="keywords" content="distributors,tequila,vodka,whiskey,wine" /> <link rel="canonical" href="https://www.drinkpreneur.com/beverage-startups/how-to-get-u-s-market-ready-wines-and-spirits/" /> <meta name="generator" content="All in One SEO (AIOSEO) 4.6.0" /> <meta property="og:locale" content="en_US" /> <meta property="og:site_name" content="DrinkPreneur | Beverage Business News For Entrepreneurs" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How To Get U.S. Market-Ready: Wines and Spirits" /> <meta property="og:description" content="here is no question that entering the U.S. market takes a lot of courage. Especially, when it comes to wine and spirit brands. Ever since I started working..." /> <meta property="og:url" content="https://www.drinkpreneur.com/beverage-startups/how-to-get-u-s-market-ready-wines-and-spirits/" /> <meta property="article:published_time" content="2019-01-30T07:36:11+00:00" /> <meta property="article:modified_time" content="2019-01-17T13:06:50+00:00" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:title" content="How To Get U.S. Market-Ready: Wines and Spirits" /> <meta name="twitter:description" content="here is no question that entering the U.S. market takes a lot of courage. Especially, when it comes to wine and spirit brands. Ever since I started working..." /> <meta name="google" content="nositelinkssearchbox" /> <script type="application/ld+json" class="aioseo-schema"> {"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#article","name":"How To Get U.S. Market-Ready: Wines and Spirits","headline":"How To Get U.S. Market-Ready: Wines and Spirits","author":{"@id":"https:\/\/www.drinkpreneur.com\/author\/ugneb\/#author"},"publisher":{"@id":"https:\/\/www.drinkpreneur.com\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/www.drinkpreneur.com\/wp-content\/uploads\/2019\/01\/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157.jpg","width":1565,"height":1043,"caption":"How To Get U.S. Market-Ready: Wines and Spirits"},"datePublished":"2019-01-30T09:36:11+02:00","dateModified":"2019-01-17T15:06:50+02:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#webpage"},"isPartOf":{"@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#webpage"},"articleSection":"Beverage Startups, Distributors, Tequila, Vodka, Whiskey, Wine"},{"@type":"BreadcrumbList","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.drinkpreneur.com\/#listItem","position":1,"name":"Home","item":"https:\/\/www.drinkpreneur.com\/","nextItem":"https:\/\/www.drinkpreneur.com\/beverage-startups\/#listItem"},{"@type":"ListItem","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/#listItem","position":2,"name":"Beverage Startups","item":"https:\/\/www.drinkpreneur.com\/beverage-startups\/","nextItem":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#listItem","previousItem":"https:\/\/www.drinkpreneur.com\/#listItem"},{"@type":"ListItem","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#listItem","position":3,"name":"How To Get U.S. Market-Ready: Wines and Spirits","previousItem":"https:\/\/www.drinkpreneur.com\/beverage-startups\/#listItem"}]},{"@type":"Organization","@id":"https:\/\/www.drinkpreneur.com\/#organization","name":"DrinkPreneur","url":"https:\/\/www.drinkpreneur.com\/"},{"@type":"Person","@id":"https:\/\/www.drinkpreneur.com\/author\/ugneb\/#author","url":"https:\/\/www.drinkpreneur.com\/author\/ugneb\/","name":"Ugne Butkute","image":{"@type":"ImageObject","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/d7e4d269636fb55fdf5b792d44ee9910?s=96&d=mm&r=g","width":96,"height":96,"caption":"Ugne Butkute"}},{"@type":"WebPage","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#webpage","url":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/","name":"How To Get U.S. Market-Ready: Wines and Spirits","description":"here is no question that entering the U.S. market takes a lot of courage. Especially, when it comes to wine and spirit brands. Ever since I started working...","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.drinkpreneur.com\/#website"},"breadcrumb":{"@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#breadcrumblist"},"author":{"@id":"https:\/\/www.drinkpreneur.com\/author\/ugneb\/#author"},"creator":{"@id":"https:\/\/www.drinkpreneur.com\/author\/ugneb\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/www.drinkpreneur.com\/wp-content\/uploads\/2019\/01\/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157.jpg","@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#mainImage","width":1565,"height":1043,"caption":"How To Get U.S. Market-Ready: Wines and Spirits"},"primaryImageOfPage":{"@id":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/#mainImage"},"datePublished":"2019-01-30T09:36:11+02:00","dateModified":"2019-01-17T15:06:50+02:00"},{"@type":"WebSite","@id":"https:\/\/www.drinkpreneur.com\/#website","url":"https:\/\/www.drinkpreneur.com\/","name":"DrinkPreneur","description":"Beverage Business News For Entrepreneurs","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.drinkpreneur.com\/#organization"}}]} </script>  <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="DrinkPreneur » Feed" href="https://www.drinkpreneur.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="DrinkPreneur » Comments Feed" href="https://www.drinkpreneur.com/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="DrinkPreneur » How To Get U.S. Market-Ready: Wines and Spirits Comments Feed" href="https://www.drinkpreneur.com/beverage-startups/how-to-get-u-s-market-ready-wines-and-spirits/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.drinkpreneur.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=8bbd05dabb0defc84c067443d7cec0fe"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script>   <link rel="stylesheet" type="text/css" href="//www.drinkpreneur.com/wp-content/cache/wpfc-minified/6md33izl/5ua3d.css" media="all"/> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style>  <link rel="stylesheet" type="text/css" href="//www.drinkpreneur.com/wp-content/cache/wpfc-minified/77j968qe/5ua3d.css" media="all"/> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style>   <link rel="stylesheet" type="text/css" href="//www.drinkpreneur.com/wp-content/cache/wpfc-minified/10n3529j/5ua3d.css" media="all"/> <style id='events-manager-inline-css' type='text/css'> body .em { --font-family : inherit; --font-weight : inherit; --font-size : 1em; --line-height : inherit; } </style>   <link rel="stylesheet" type="text/css" href="//www.drinkpreneur.com/wp-content/cache/wpfc-minified/7ik05mxq/5ua3d.css" media="all"/> <link rel='stylesheet' id='volt-fonts-css' href='https://fonts.googleapis.com/css?family=Adamina|Open+Sans:400,400i,600,600i,700,700i,800,800i&subset=latin,latin-ext' type='text/css' media='all' />      <link rel="stylesheet" type="text/css" href="//www.drinkpreneur.com/wp-content/cache/wpfc-minified/lx9232a3/5ua3d.css" media="all"/> <script src='//www.drinkpreneur.com/wp-content/cache/wpfc-minified/jy6sxtdw/5ua3d.js' type="text/javascript"></script>    <script type="text/javascript" id="cookie-notice-front-js-before"> /* <![CDATA[ */ var cnArgs = {"ajaxUrl":"https:\/\/www.drinkpreneur.com\/wp-admin\/admin-ajax.php","nonce":"991d2c2597","hideEffect":"fade","position":"bottom","onScroll":false,"onScrollOffset":100,"onClick":false,"cookieName":"cookie_notice_accepted","cookieTime":2592000,"cookieTimeRejected":2592000,"globalCookie":false,"redirection":false,"cache":false,"revokeCookies":false,"revokeCookiesOpt":"automatic"}; /* ]]> */ </script> <script src='//www.drinkpreneur.com/wp-content/cache/wpfc-minified/6jx7mc9l/5ua3d.js' type="text/javascript"></script>     <script type="text/javascript" id="jquery-ui-datepicker-js-after"> /* <![CDATA[ */ jQuery(function(jQuery){jQuery.datepicker.setDefaults({"closeText":"Close","currentText":"Today","monthNames":["January","February","March","April","May","June","July","August","September","October","November","December"],"monthNamesShort":["Jan","Feb","Mar","Apr","May","Jun","Jul","Aug","Sep","Oct","Nov","Dec"],"nextText":"Next","prevText":"Previous","dayNames":["Sunday","Monday","Tuesday","Wednesday","Thursday","Friday","Saturday"],"dayNamesShort":["Sun","Mon","Tue","Wed","Thu","Fri","Sat"],"dayNamesMin":["S","M","T","W","T","F","S"],"dateFormat":"MM d, yy","firstDay":1,"isRTL":false});}); /* ]]> */ </script> <script src='//www.drinkpreneur.com/wp-content/cache/wpfc-minified/edhvzxc6/5ua3d.js' type="text/javascript"></script>       <script type="text/javascript" id="events-manager-js-extra"> /* <![CDATA[ */ var EM = {"ajaxurl":"https:\/\/www.drinkpreneur.com\/wp-admin\/admin-ajax.php","locationajaxurl":"https:\/\/www.drinkpreneur.com\/wp-admin\/admin-ajax.php?action=locations_search","firstDay":"1","locale":"en","dateFormat":"yy-mm-dd","ui_css":"https:\/\/www.drinkpreneur.com\/wp-content\/plugins\/events-manager\/includes\/css\/jquery-ui\/build.min.css","show24hours":"1","is_ssl":"1","autocomplete_limit":"10","calendar":{"breakpoints":{"small":560,"medium":908,"large":false}},"phone":"","datepicker":{"format":"d\/m\/Y"},"search":{"breakpoints":{"small":650,"medium":850,"full":false}},"url":"https:\/\/www.drinkpreneur.com\/wp-content\/plugins\/events-manager","bookingInProgress":"Please wait while the booking is being submitted.","tickets_save":"Save Ticket","bookingajaxurl":"https:\/\/www.drinkpreneur.com\/wp-admin\/admin-ajax.php","bookings_export_save":"Export Bookings","bookings_settings_save":"Save Settings","booking_delete":"Are you sure you want to delete?","booking_offset":"30","bookings":{"submit_button":{"text":{"default":"Send your booking","free":"Send your booking","payment":"Send your booking","processing":"Processing ..."}},"update_listener":""},"bb_full":"Sold Out","bb_book":"Book Now","bb_booking":"Booking...","bb_booked":"Booking Submitted","bb_error":"Booking Error. Try again?","bb_cancel":"Cancel","bb_canceling":"Canceling...","bb_cancelled":"Cancelled","bb_cancel_error":"Cancellation Error. Try again?","txt_search":"Search","txt_searching":"Searching...","txt_loading":"Loading..."}; /* ]]> */ </script> <script src='//www.drinkpreneur.com/wp-content/cache/wpfc-minified/9ksfrlo4/5ua3d.js' type="text/javascript"></script>  <link rel="https://api.w.org/" href="https://www.drinkpreneur.com/wp-json/" /><link rel="alternate" type="application/json" href="https://www.drinkpreneur.com/wp-json/wp/v2/posts/18646" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.drinkpreneur.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.drinkpreneur.com/?p=18646' /> <link rel="alternate" type="application/json+oembed" href="https://www.drinkpreneur.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.drinkpreneur.com%2Fbeverage-startups%2Fhow-to-get-u-s-market-ready-wines-and-spirits%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.drinkpreneur.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.drinkpreneur.com%2Fbeverage-startups%2Fhow-to-get-u-s-market-ready-wines-and-spirits%2F&format=xml" />  <link rel="icon" href="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-cropped-www.drinkpreneur.com-favicon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-cropped-www.drinkpreneur.com-favicon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-cropped-www.drinkpreneur.com-favicon-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.drinkpreneur.com/wp-content/uploads/2020/04/www.drinkpreneur.com-cropped-www.drinkpreneur.com-favicon-270x270.png" />  <script async src="https://www.googletagmanager.com/gtag/js?id=G-B85CB7K3H7"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-B85CB7K3H7'); </script> </head> <body class="post-template-default single single-post postid-18646 single-format-standard cookies-set cookies-refused custom-font-enabled sb-a"> <div id="utility-top" class="top-nav"> <div class="wrap clearfix"> <nav id="optional-nav" class="secondary-nav"> <ul id="menu-menu-2" class="sec-menu clear"><li id="menu-item-718" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-718"><a href="https://www.drinkpreneur.com/">Home</a></li> <li id="menu-item-1313" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1313"><a href="https://www.drinkpreneur.com/about-us/">About Us</a></li> <li id="menu-item-720" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-720"><a href="https://www.drinkpreneur.com/contact-us/">Contact Us</a></li> </ul> </nav> <div id="search-bar" role="complementary"> <form role="search" method="get" class="search-form" action="https://www.drinkpreneur.com/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form> </div> </div> </div> <div class="container hidden-xs" style="margin:25px auto 0; text-align:center;"> <div class="adsense-ads"> [adrotate group="4"] </div> </div> <div class="container"> <div class="header"> <div class="wrap clearfix"> <div class="brand"> <h4 class="site-title"><a href="https://www.drinkpreneur.com/" title="DrinkPreneur" rel="home"><img src="/wp-content/uploads/2014/03/logo.png" alt="DrinkPreneur" /></a> </h4> </div> <div class="header_widget_area"> <div id="search-2" class="hwa_wrap widget_search"><form role="search" method="get" class="search-form" action="https://www.drinkpreneur.com/"> <label> <span class="screen-reader-text">Search for:</span> <input type="search" class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form></div> </div> </div> </div> <nav id="responsive-menu"> <h3 id="menu-button-1" class="menu-button">Menu<span class="toggle-icon"><span class="bar-1"></span><span class="bar-2"></span><span class="bar-3"></span></span></h3> <div class="menu-drop"> <ul id="menu-menu-1" class="menu"><li id="menu-item-673" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-673"><a href="https://www.drinkpreneur.com/beverage-industry-news/">Beverage News</a> <ul class="sub-menu"> <li id="menu-item-6344" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6344"><a href="https://www.drinkpreneur.com/beverage-industry-news/beverage-innovations/">Beverage Innovations</a></li> <li id="menu-item-6349" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6349"><a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/">Brand News</a></li> <li id="menu-item-6343" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6343"><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/">Ingredients</a></li> <li id="menu-item-6345" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6345"><a href="https://www.drinkpreneur.com/beverage-industry-news/markets/">Market</a></li> <li id="menu-item-6342" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6342"><a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/">Marketing</a></li> <li id="menu-item-6346" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6346"><a href="https://www.drinkpreneur.com/beverage-industry-news/packaging/">Packaging</a></li> </ul> </li> <li id="menu-item-2734" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-2734"><a href="https://www.drinkpreneur.com/beverage-startups/">Beverage Startups</a></li> <li id="menu-item-2733" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-2733"><a href="https://www.drinkpreneur.com/beverage-howto/">Opinions</a></li> <li id="menu-item-23654" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23654"><a href="https://www.drinkpreneur.com/market-reports/">Market Reports</a></li> <li id="menu-item-4501" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-4501"><a href="https://www.drinkpreneur.com/product-reviews/">Product Reviews</a></li> </ul><ul id="menu-menu-3" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-718"><a href="https://www.drinkpreneur.com/">Home</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1313"><a href="https://www.drinkpreneur.com/about-us/">About Us</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-720"><a href="https://www.drinkpreneur.com/contact-us/">Contact Us</a></li> </ul> </div> </nav> <nav id="main-nav" class="primary-nav" role="navigation"> <div class="wrap"> <ul id="menu-menu-4" class="nav-menu clearfix"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-item-673"><a href="https://www.drinkpreneur.com/beverage-industry-news/">Beverage News</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6344"><a href="https://www.drinkpreneur.com/beverage-industry-news/beverage-innovations/">Beverage Innovations</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6349"><a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/">Brand News</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6343"><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/">Ingredients</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6345"><a href="https://www.drinkpreneur.com/beverage-industry-news/markets/">Market</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6342"><a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/">Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6346"><a href="https://www.drinkpreneur.com/beverage-industry-news/packaging/">Packaging</a></li> </ul> </li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-2734"><a href="https://www.drinkpreneur.com/beverage-startups/">Beverage Startups</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-2733"><a href="https://www.drinkpreneur.com/beverage-howto/">Opinions</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-23654"><a href="https://www.drinkpreneur.com/market-reports/">Market Reports</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-4501"><a href="https://www.drinkpreneur.com/product-reviews/">Product Reviews</a></li> </ul> </div> </nav> <div class="primary"> <div class="wrap clearfix"> <div class="content_medium"> <div class="page_titles"> <h3>Beverage Startups</h3> </div> <div id="post-18646" class="entry clearfix post-18646 post type-post status-publish format-standard has-post-thumbnail hentry category-beverage-startups tag-distributors tag-tequila tag-vodka tag-whiskey tag-wine" > <h1 class="entry-title">How To Get U.S. Market-Ready: Wines and Spirits</h1> <div class="meta-box"><span class="posted-on">Posted on </span><a href="https://www.drinkpreneur.com/beverage-startups/how-to-get-u-s-market-ready-wines-and-spirits/" title="9:36 am" class="post-time"><time class="entry-date updated" datetime="2019-01-30T09:36:11+02:00">January 30, 2019</time></a><span class="by-author"> by </span><span class="author vcard"><a class="url fn n" href="https://www.drinkpreneur.com/author/ugneb/" title="View all posts by Ugne Butkute" rel="author">Ugne Butkute</a></span><span class="posted-in"> in </span><a href="https://www.drinkpreneur.com/beverage-startups/" rel="category tag">Beverage Startups</a> <span class="sep with-comments"></span> <span class="comments-link"><a href="https://www.drinkpreneur.com/beverage-startups/how-to-get-u-s-market-ready-wines-and-spirits/#respond"><span class="dsq-postid" data-dsqidentifier="18646 https://www.drinkpreneur.com/?p=18646"><span class="leave-reply">0 Comments</span></span></a></span> </div> <p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157.jpg"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-18648" src="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157.jpg" alt="How To Get U.S. Market-Ready: Wines and Spirits" width="1565" height="1043" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157.jpg 1565w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157-300x200.jpg 300w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157-768x512.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157-1024x682.jpg 1024w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157-200x133.jpg 200w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157-800x533.jpg 800w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-1603-usa-ny-us-trade-tasting-157-600x400.jpg 600w" sizes="(max-width: 1565px) 100vw, 1565px" /></a>There is no question that entering the U.S. market takes a lot of courage. Especially, when it comes to wine and spirit brands. Ever since I started working with DrinkPreneur I am in touch with <strong>Steve Raye, the president at Bevology Inc. </strong>Today, I am extremely happy to have a chance of talking with Steve Raye about his new book and what it takes to enter the U.S. market.</p> <h3 style="text-align: justify;">1. First of all, congratulations on the release! How did you come up with the idea of writing “How to Get U.S. Market-Ready”?</h3> <p style="text-align: justify;">I had been tossing the idea around for a few years, as it was as common question I‘d get in response to my writing, speaking, lectures and consulting. Then, my friend Stevie Kim, who runs Vintaly, came to me and said, „We‘re going to do a book together, and you‘re going to write it.“ Stevie had previously published a couple of books including <a href="https://www.amazon.com/Italian-wine-unplugged-grape/dp/8884290813/ref=olp_product_details?_encoding=UTF8&me=&qid=1521815655&sr=8-1">Italian Wine Unplugged: Grape by Grape,“</a> and so had the infrastructure in place under her Wine2Digital team.</p> <p style="text-align: justify;">I had actually made a couple of starts on a book in the past but found I really needed the motivation,schedule, due dates and leadership from her to move an idea into reality.</p> <p style="text-align: justify;">Stevie assigned Federico Berti to manage the project and Enrico Avesani to design the book and that made it a lot easier for me to just focus on the writing piece.</p> <p style="text-align: justify;">One thing I learned is that it is a lot harder than it looks and it takes a lot more time than I would have thought. Frankly, writing it was the easy part. The hard part was turning a mass of content into an organized book that had structure and flow.</p> <p style="text-align: justify;">I’ve spent a majority of my time in the last 15 years working with wine and spirit brands on their U.S market introductions. And I found that typically, everyone made a common set of mistakes. That was because the U.S. market isn’t just one market. I like to say it‘s more Balkanized than the Balkans, with 52 separate regulatory entities. So while America may be the largest wine market in the world, and one of the largest spirits consumers as well, the reality is, breaking in is more like breaking into 52 different countries, all with their own rules and regulations.</p> <p style="text-align: justify;">So I created a program called „Get U.S. Market-Ready“ that combined the education prospective brands needed to understand and deal with the U.S. market, along with the practical tools to execute their plans. These were proprietary tools I developed and most are data-driven…practical, quantifiable, and measurable. Things like creating a template for price structures with all the formulas for margin and markup, and state taxes. Also a tool to pick the right market for each individual brand…and most of the time it‘s counter-intuitive. As an example the biggest wine market states of NY and CA, often are the wrong markets for new brand introductions.</p> <p style="text-align: justify;">And as I fine tuned what turned out to be effectively a master‘s level education in U.S. wine and spirit introductions, I actually turned it into lectures that I give at several universities. I now lecture at University of Bologna Business Schook and my alma mater, Cornell University, and the book is part of the curriculum for the wine tracks there.</p> <h3 style="text-align: justify;">2. I have read your book and it feels like this is the perfect guide for wine and spirit startups that are wondering to enter the U.S. market. Why the U.S. is such a great opportunity market?</h3> <p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover.jpg"><img decoding="async" class=" wp-image-18649 alignleft" src="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover.jpg" alt="How To Get U.S. Market-Ready: Wines and Spirits" width="219" height="292" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover.jpg 1654w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover-225x300.jpg 225w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover-768x1024.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover-150x200.jpg 150w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-how-to-get-u.s.-market-ready-cover-600x800.jpg 600w" sizes="(max-width: 219px) 100vw, 219px" /></a>Let‘s start with the idea that it is the biggest wine market in the world, and one of the biggest spirits markets as well. Even with that scale, the U.S. has lots of head space in terms of per capita consumption of both those categories, relative to other countries in the world. A lot of that has to do with Prohibition, the effects we‘re still feeling 85 years later. But the bottom line is the U.S. offers a huge and growing market, with lots of opportunities for creative marketing and promotion, and, because of the regulations, in many senses an even playing field for the new/small guy as well as the existing big guy.</p> <p style="text-align: justify;">One of my chapters is titled: Opportunity is knocking…can you hear it? That speaks to the many niches in the U.S. market that remain to be exploited. These include indigenous varietals on the wine side, and products from countries other than the top 10 of Italy, France, Australia etc. We’ve had success working with producers of spirits from countries such as Peru, Chile, Bolivia, Ukraine, and wines from Slovenia, Greece, South Africa and Portugal.</p> <p style="text-align: justify;">One other key fact…as Millennials have picked up the mantle as being the largest wine and spirit consuming age cohort from Baby Boomers, they are correspondingly changing everything else…from the types of products consumed, to how they‘re sold. Add in the emergence of the web, social media and smartphones, and we‘re in an entirely new era.</p> <h3 style="text-align: justify;">3. There is a chapter regarding the very beginning of the preparation of entering the U.S. market. What are the main steps to prevent anyone from getting “a bloody nose”?</h3> <p style="text-align: justify;">One of the points I make is that it‘s not just important to do the right things that are unique to this market, but also do them in the right order. And one of the very valuable tools included in the book is a detailed flow chart…a checklist if you will…of all the things that have to be considered in planning a brand launch. That tool alone will help new-to-the-U.S. brands raise their chances of success.</p> <p style="text-align: justify;">I liken breaking into the U.S. market as a series of three locked gates in sequence, with a brick wall at the end. Importer, Distributor, retail/HoReCa are the locked gates. The brick wall is the end consumer. A pessimist would look at that and see all the problems. An optimist…and I like to work with optimists…will see tremendous opportunity in the same set of challenges. There are whole bunch of solutions to those locked gates that need to be considered other than the traditional ones. In fact, I like to tell people, it‘s not enough to have a great product, you need a route-to-market that‘s custom designed to your specific resources, objectives and characteristics.</p> <h3 style="text-align: justify;">4. Finding the right importer and distributor seems like a difficult task. What are the rookie mistakes brand owners should avoid?</h3> <p style="text-align: justify;">Most suppliers think they want an „agency brand“ importer (who will take the responsibility…and margins…of establishing and growing the brand). In reality there are 9 different options for importing to the U.S. that really should be considered…all of which could end up being a lot more profitable and successful for newbie brands.</p> <p style="text-align: justify;">We recommend that brands look at the importer decision as two steps. First step is finding an importer to get started with. And we cite 5 different ones…the category is called „service importer“ which include <a href="http://mhwltd.com/">MHW Ltd.</a> and <a href="https://www.parkstreet.com/">Park Street</a>. Both have distribution licences in NY, CA, FL and NJ, so they‘re a great place to start. Then, once the brand has worked out the kinks and figured out the right formula for success in the U.S., producers can start looking for their „forever“ importer. The beauty of this approach is the range of options for the forever importer will be a lot larger, and those will be a lot more motivated to talk to you once you’ve gotten traction in America.</p> <p style="text-align: justify;">The same is true with distributor selection. A new-to-the-U.S. brand has little credibility and lots of risk. We recommend brands prove their concept before actively reaching out to traditional distribution.</p> <p style="text-align: justify;">I would also mention that there are two new options for import and distribution that are getting a lot of attention. One is called <a href="https://libdib.com/">LibDib</a> and the other is <a href="https://www.merchant23.com/">Merchant 23</a>. Both are solutions to importing and distributing that are designed specifically for the needs of new brands.</p> <h3 style="text-align: justify;">5. As stated in your book, What Is In It For Me (WIIFM) is a critical question. Can you explain its meaning and importance?</h3> <p style="text-align: justify;">Sure. WIIFM is a mnemonic device we use to make sure everyone‘ focusing on meeting the needs of the key decision maker you‘re dealing with at each stage-in the process. What that means is the importer or distributor are not interested in your brand as much as they are in how your brand will make them more money, or fit into their portfolio and growth goals. The quality of the wine is irrelevant at this point, except insofar as that it has to be competitive. At this stage, better wine…or spirits…is not a competitive advantage. It‘s axiomatic that all products made today are technically „good.“ And consumers are buying brand more than they are liquid.</p> <p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4.jpg"><img decoding="async" class=" wp-image-18651 alignright" src="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4.jpg" alt="How To Get U.S. Market-Ready: Wines and Spirits" width="228" height="264" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4.jpg 1282w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4-259x300.jpg 259w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4-768x888.jpg 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4-885x1024.jpg 885w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4-173x200.jpg 173w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-steve-headshot-in-bardolino-4-692x800.jpg 692w" sizes="(max-width: 228px) 100vw, 228px" /></a>The same holds true for on and off premise retailers. They want you to answer a specific question: „If I take your brand in, I have pull something out that I already know is making me money and has a track record in my store/restaurant. Show me how carrying your brand will help with my business objectives: make more money, more margin, attract more customers, differentiate my store from others.“</p> <p style="text-align: justify;">That‘s not to say that great reviews and high scores are not important. In fact the opposite is the case. But at this specific stage in the sales process, they‘re considered the „ante“ to sit at the table.</p> <h3 style="text-align: justify;">6. To the rest of the world the definition “Franchise State Laws” might be unfamiliar. What is it and how it might affect brands which are planning to enter the U.S. market?</h3> <p style="text-align: justify;">It‘s too complicated to explain here, but suffice to say that there are about 20 states in the U.S. (Massachusetts, Connecticut, New Jersey, Georgia to mention a few) where the net effect of franchise law means that there is a different roster of distributors in the market than in non-franchise states. So a market introduction strategy for a new brand might want to target franchise states because the generally smaller, state focused distributors would be more interested in new brands than the big national distributors. Connecticut is a case in point. It‘s adjacent to NY and has a lot of people who commute to the city. But the distribution line up is totally different than what you would find in New York.</p> <h3 style="text-align: justify;">7. It seems that getting the needed attention from distributors is very challenging. What are the main actions brands can take before trying to find the perfect distributor?</h3> <p style="text-align: justify;">That‘s a complicated question to answer. Particularly so because you need to do a different set of things to „activate“ a new distributor, than to work with one where your product is already established. That said, the producers‘ goal of working with any distributor is to get a disproportionate amount of their time and attention. And that takes innovation, creativity and a deep understanding of how that specific distributor operates and where their focus is. That‘s why I feel it‘s important that the person who manages distributor relationships in the U.S. be based in America and thoroughly steeped in not only the bev. alc. market, but knows the people at that specific distributor and has worked with them before.</p> <h3 style="text-align: justify;">8. To sum up, is it worth trying to enter the U.S. market for wines and spirits brands? Why?</h3> <p style="text-align: justify;">A lot of folks, me included, tend to focus on the challenges of entering the U.S. market. Frankly, they‘re no different in scale and scope to any other country, just different in terms of being fragmented and in many cases, not making sense. Both are the result of the repeal of Prohibition when the Federal Government granted the states the right…and the responsibility…to regulate beverage alcohol. Back then, the states were interested in keeping gangsters like Al Capone out of the business. Now they‘re more interested in the taxes the industry can generate, among other priorities.</p> <p style="text-align: justify;"><a href="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev.png"><img loading="lazy" decoding="async" class=" wp-image-18647 alignleft" src="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev.png" alt="How To Get U.S. Market-Ready: Wines and Spirits" width="302" height="174" srcset="https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev.png 945w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev-300x173.png 300w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev-768x444.png 768w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev-200x116.png 200w, https://www.drinkpreneur.com/wp-content/uploads/2019/01/www.drinkpreneur.com-how-to-get-u-s-market-ready-wines-and-spirits-bev-800x462.png 800w" sizes="(max-width: 302px) 100vw, 302px" /></a>So, yes, it is absolutely worth it for new brands to break in and grow in the U.S. The sheer size of the market is compelling, but also the stability of the market, its consistent growth record and potential for the future. And of course the „headroom“ factor of relatively low per capita consumption means there‘s lots of opportunity for growth. Add to that the seismic changes being driven by Millennials, the internet and e-commerce means America is the place where creativity, innovation and sheer persistence can dwarf sales and profits in any given brand‘s home market.</p> <p>For more information regarding the book please visit <a href="https://bevologyinc.com/" target="_blank" rel="noopener">Bevology’s</a> website.</p> <ul class="tag-list"><li><a href="https://www.drinkpreneur.com/tag/distributors/" rel="tag">Distributors</a></li><li><a href="https://www.drinkpreneur.com/tag/tequila/" rel="tag">Tequila</a></li><li><a href="https://www.drinkpreneur.com/tag/vodka/" rel="tag">Vodka</a></li><li><a href="https://www.drinkpreneur.com/tag/whiskey/" rel="tag">Whiskey</a></li><li><a href="https://www.drinkpreneur.com/tag/wine/" rel="tag">Wine</a></li></ul> </div>  <nav class="navigation post-navigation" aria-label="Posts"> <h2 class="screen-reader-text">Post navigation</h2> <div class="nav-links"><div class="nav-previous"><a href="https://www.drinkpreneur.com/beverage-howto/5-beverage-product-label-design-trends-which-nailed-it-and-why/" rel="prev"><span class="meta-nav" aria-hidden="true">Previous</span> <span class="screen-reader-text">Previous post:</span> <span class="post-title">5 Beverage Product Label Design Trends Which Nailed It and Why</span></a></div><div class="nav-next"><a href="https://www.drinkpreneur.com/product-reviews/tap-into-the-sweet-benefits-and-flavor-of-birchiq/" rel="next"><span class="meta-nav" aria-hidden="true">Next</span> <span class="screen-reader-text">Next post:</span> <span class="post-title">Tap into the Sweet Benefits and Flavor of Birchiq</span></a></div></div> </nav> <div class="entry clearfix"> <div id="author-avatar"> <img alt='' src='https://secure.gravatar.com/avatar/d7e4d269636fb55fdf5b792d44ee9910?s=80&d=https%3A%2F%2Fwww.drinkpreneur.com%2Fwp-content%2Fthemes%2Fvolt%2Fimages%2Fdefault_avatar.jpg&r=g' srcset='https://secure.gravatar.com/avatar/d7e4d269636fb55fdf5b792d44ee9910?s=160&d=https%3A%2F%2Fwww.drinkpreneur.com%2Fwp-content%2Fthemes%2Fvolt%2Fimages%2Fdefault_avatar.jpg&r=g 2x' class='avatar avatar-80 photo' height='80' width='80' loading='lazy' decoding='async'/> </div> <div id="author-description"> <h3>About Ugne Butkute</h3> <p>Ugnė Butkutė is a project manager at DrinkPreneur. Ugnė is responsible for attracting contributors, maintaining quality of content and keeping readers satisfied with DrinkPreneur</p> <p class="small"><a class="btn" href="https://www.drinkpreneur.com/author/ugneb/">View all posts by Ugne Butkute →</a></p> </div> </div> <div class="entry clearfix"> <h3>Related Posts</h3><ul class="related_posts clearfix"> <li><a class="post-thumb" href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/former-new-york-giant-wr-marks-historic-milestone/" title="Former New York Giant WR Marks Historic Milestone"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/06/www.drinkpreneur.com-former-new-york-giant-wr-marks-historic-milestone-1-1.jpg" alt="Former New York Giant WR Marks Historic Milestone"/></a><h4 class="related_posts_title"><a href="https://www.drinkpreneur.com/beverage-industry-news/brand-news/former-new-york-giant-wr-marks-historic-milestone/" title="Former New York Giant WR Marks Historic Milestone" >Former New York Giant WR Marks Historic Milestone</a></h4> </li> <li><a class="post-thumb" href="https://www.drinkpreneur.com/beverage-industry-news/equinox-lab-presents-young-food-entrepreneurs-conference/" title="Equinox Lab presents Young Food Entrepreneurs Conference"><img src="https://www.drinkpreneur.com/wp-content/uploads/2016/08/drinkpreneur_young-food-entrepreneurs-conference-2016-600x400.png" alt="Equinox Lab presents Young Food Entrepreneurs Conference"/></a><h4 class="related_posts_title"><a href="https://www.drinkpreneur.com/beverage-industry-news/equinox-lab-presents-young-food-entrepreneurs-conference/" title="Equinox Lab presents Young Food Entrepreneurs Conference" >Equinox Lab presents Young Food Entrepreneurs Conference</a></h4> </li> <li><a class="post-thumb" href="https://www.drinkpreneur.com/beverage-industry-news/markets/amber-beverage-group-acquires-100-of-australian-distributor/" title="Amber Beverage Group Acquires 100% of Australian Distributor"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/07/www.drinkpreneur.com-amber-beverage-group-acquires-100-of-australian-distributor-abg-publicity-photo-1-581x400.jpg" alt="Amber Beverage Group Acquires 100% of Australian Distributor"/></a><h4 class="related_posts_title"><a href="https://www.drinkpreneur.com/beverage-industry-news/markets/amber-beverage-group-acquires-100-of-australian-distributor/" title="Amber Beverage Group Acquires 100% of Australian Distributor" >Amber Beverage Group Acquires 100% of Australian Distributor</a></h4> </li> </ul></div> <div id="disqus_thread"></div> </div> <div class="sidebar1"> <div id="custom_html-2" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><a href="https://www.mydrinkbeverages.com/" target="_blank" rel="noopener"><img src="https://www.drinkpreneur.com/wp-content/uploads/2014/10/drinkpreneur_mydrink-300x2501.jpg" alt="MyDrink Beverages"/> </a></div></div><div id="volt-popular-posts-2" class="widget volt_popular_posts"><h4 class="sba_title">Popular Recent Posts</h4> <ul class="post-list"> <li class=" 24502 post-24502 post type-post status-publish format-standard has-post-thumbnail hentry category-packaging tag-marketing tag-packaging"><div class="post-thumb"><a href="https://www.drinkpreneur.com/beverage-industry-news/packaging/edinburgh-beer-presents-christmas-advent-calendar/" title="Edinburgh Beer Presents Christmas Advent Calendar"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/11/www.drinkpreneur.com-edinburgh-beer-presents-christmas-advert-calendar-edinburgh-beer-advent-3-1-600x400.jpg" alt="Edinburgh Beer Presents Christmas Advent Calendar" title="Edinburgh Beer Presents Christmas Advent Calendar"/></a></div><div class="post-content"><h4><a href="https://www.drinkpreneur.com/beverage-industry-news/packaging/edinburgh-beer-presents-christmas-advent-calendar/" title="Edinburgh Beer Presents Christmas Advent Calendar">Edinburgh Beer Presents Christmas Advent Calendar</a></h4><span class="entry-meta"><a href="https://www.drinkpreneur.com/beverage-industry-news/packaging/edinburgh-beer-presents-christmas-advent-calendar/" title="7:19 am" class="post-time"><time class="entry-date" datetime="2020-11-11T07:19:34+02:00">November 11, 2020</time></a></span></div></li><li class=" 24506 post-24506 post type-post status-publish format-standard has-post-thumbnail hentry category-ingredients tag-ingredients tag-plant-based"><div class="post-thumb"><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/ingredion-expects-to-invest-over-200-million-in-plant-based-proteins/" title="Ingredion Expects To Invest Over $200 Million In Plant-Based Proteins"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/11/www.drinkpreneur.com-ingredion-expects-to-invest-over-200-million-in-plant-based-proteins-ingredion-lead-600x400.jpg" alt="Ingredion Expects To Invest Over $200 Million In Plant-Based Proteins" title="Ingredion Expects To Invest Over $200 Million In Plant-Based Proteins"/></a></div><div class="post-content"><h4><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/ingredion-expects-to-invest-over-200-million-in-plant-based-proteins/" title="Ingredion Expects To Invest Over $200 Million In Plant-Based Proteins">Ingredion Expects To Invest Over $200 Million In Plant-Based Proteins</a></h4><span class="entry-meta"><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/ingredion-expects-to-invest-over-200-million-in-plant-based-proteins/" title="7:01 am" class="post-time"><time class="entry-date" datetime="2020-11-12T07:01:58+02:00">November 12, 2020</time></a></span></div></li><li class=" 24511 post-24511 post type-post status-publish format-standard has-post-thumbnail hentry category-markets tag-soft-drink"><div class="post-thumb"><a href="https://www.drinkpreneur.com/beverage-industry-news/markets/club-soda-calling-on-uk-parliament/" title="Club Soda Calling On UK Parliament"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/11/www.drinkpreneur.com-club-soda-calling-on-uk-parliament-77370787-1202952156568960-5230723193852919808-o-600x341.jpg" alt="Club Soda Calling On UK Parliament" title="Club Soda Calling On UK Parliament"/></a></div><div class="post-content"><h4><a href="https://www.drinkpreneur.com/beverage-industry-news/markets/club-soda-calling-on-uk-parliament/" title="Club Soda Calling On UK Parliament">Club Soda Calling On UK Parliament</a></h4><span class="entry-meta"><a href="https://www.drinkpreneur.com/beverage-industry-news/markets/club-soda-calling-on-uk-parliament/" title="9:29 am" class="post-time"><time class="entry-date" datetime="2020-11-13T09:29:37+02:00">November 13, 2020</time></a></span></div></li><li class=" 24514 post-24514 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing tag-alcoholic-beverages"><div class="post-thumb"><a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/the-collaboration-between-signature-brew-and-the-darkness/" title="The Collaboration Between Signature Brew and The Darkness"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/11/www.drinkpreneur.com-the-collaboration-between-signature-brew-and-the-darkness-sb-darkness-600x333.png" alt="The Collaboration Between Signature Brew and The Darkness" title="The Collaboration Between Signature Brew and The Darkness"/></a></div><div class="post-content"><h4><a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/the-collaboration-between-signature-brew-and-the-darkness/" title="The Collaboration Between Signature Brew and The Darkness">The Collaboration Between Signature Brew and The Darkness</a></h4><span class="entry-meta"><a href="https://www.drinkpreneur.com/beverage-industry-news/marketing/the-collaboration-between-signature-brew-and-the-darkness/" title="10:58 am" class="post-time"><time class="entry-date" datetime="2020-11-16T10:58:01+02:00">November 16, 2020</time></a></span></div></li><li class=" 24517 post-24517 post type-post status-publish format-standard has-post-thumbnail hentry category-ingredients tag-ingredients"><div class="post-thumb"><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/ingredion-launches-novation-9460-across-europe/" title="Ingredion Launches NOVATION 9460 Across Europe"><img src="https://www.drinkpreneur.com/wp-content/uploads/2020/11/www.drinkpreneur.com-ingredion-launches-novation-9460-across-europe-ingredion-novation-9460-organic-launch-533x400.jpg" alt="Ingredion Launches NOVATION 9460 Across Europe" title="Ingredion Launches NOVATION 9460 Across Europe"/></a></div><div class="post-content"><h4><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/ingredion-launches-novation-9460-across-europe/" title="Ingredion Launches NOVATION 9460 Across Europe">Ingredion Launches NOVATION 9460 Across Europe</a></h4><span class="entry-meta"><a href="https://www.drinkpreneur.com/beverage-industry-news/ingredients/ingredion-launches-novation-9460-across-europe/" title="10:28 am" class="post-time"><time class="entry-date" datetime="2020-11-17T10:28:37+02:00">November 17, 2020</time></a></span></div></li></ul></div> <div id="tag_cloud-2" class="widget widget_tag_cloud"><h4 class="sba_title">Tags</h4><div class="tagcloud"><a href="https://www.drinkpreneur.com/tag/adult-drink/" class="tag-cloud-link tag-link-165 tag-link-position-1" style="font-size: 13.789473684211pt;" aria-label="Adult Drink (42 items)">Adult Drink</a> <a href="https://www.drinkpreneur.com/tag/alcoholic-beverages/" class="tag-cloud-link tag-link-111 tag-link-position-2" style="font-size: 22pt;" aria-label="Alcoholic Beverages (255 items)">Alcoholic Beverages</a> <a href="https://www.drinkpreneur.com/tag/beers/" class="tag-cloud-link tag-link-116 tag-link-position-3" style="font-size: 17.052631578947pt;" aria-label="Beers (86 items)">Beers</a> <a href="https://www.drinkpreneur.com/tag/beverage-brands/" class="tag-cloud-link tag-link-94 tag-link-position-4" style="font-size: 20.421052631579pt;" aria-label="Beverage Brands (183 items)">Beverage Brands</a> <a href="https://www.drinkpreneur.com/tag/beverage-business-insights/" class="tag-cloud-link tag-link-105 tag-link-position-5" style="font-size: 18.315789473684pt;" aria-label="Beverage Business Insights (115 items)">Beverage Business Insights</a> <a href="https://www.drinkpreneur.com/tag/beverage-industry-news/" class="tag-cloud-link tag-link-95 tag-link-position-6" style="font-size: 20.526315789474pt;" aria-label="Beverage Industry News (185 items)">Beverage Industry News</a> <a href="https://www.drinkpreneur.com/tag/beverage-show/" class="tag-cloud-link tag-link-102 tag-link-position-7" style="font-size: 19.052631578947pt;" aria-label="Beverage Show (133 items)">Beverage Show</a> <a href="https://www.drinkpreneur.com/tag/beverage-startup/" class="tag-cloud-link tag-link-100 tag-link-position-8" style="font-size: 19.052631578947pt;" aria-label="Beverage Startup (134 items)">Beverage Startup</a> <a href="https://www.drinkpreneur.com/tag/beverage-trends/" class="tag-cloud-link tag-link-93 tag-link-position-9" style="font-size: 18.210526315789pt;" aria-label="Beverage Trends (110 items)">Beverage Trends</a> <a href="https://www.drinkpreneur.com/tag/birch-water/" class="tag-cloud-link tag-link-92 tag-link-position-10" style="font-size: 8pt;" aria-label="Birch Water (11 items)">Birch Water</a> <a href="https://www.drinkpreneur.com/tag/campaign/" class="tag-cloud-link tag-link-140 tag-link-position-11" style="font-size: 10.105263157895pt;" aria-label="Campaign (18 items)">Campaign</a> <a href="https://www.drinkpreneur.com/tag/cbd/" class="tag-cloud-link tag-link-190 tag-link-position-12" style="font-size: 10.736842105263pt;" aria-label="CBD (21 items)">CBD</a> <a href="https://www.drinkpreneur.com/tag/cocktail/" class="tag-cloud-link tag-link-145 tag-link-position-13" style="font-size: 12.631578947368pt;" aria-label="Cocktail (32 items)">Cocktail</a> <a href="https://www.drinkpreneur.com/tag/coconut-water/" class="tag-cloud-link tag-link-112 tag-link-position-14" style="font-size: 10.105263157895pt;" aria-label="Coconut Water (18 items)">Coconut Water</a> <a href="https://www.drinkpreneur.com/tag/coffee/" class="tag-cloud-link tag-link-103 tag-link-position-15" style="font-size: 18pt;" aria-label="Coffee (105 items)">Coffee</a> <a href="https://www.drinkpreneur.com/tag/dairy-products/" class="tag-cloud-link tag-link-120 tag-link-position-16" style="font-size: 13.684210526316pt;" aria-label="Dairy Products (41 items)">Dairy Products</a> <a href="https://www.drinkpreneur.com/tag/distributors/" class="tag-cloud-link tag-link-115 tag-link-position-17" style="font-size: 14.421052631579pt;" aria-label="Distributors (48 items)">Distributors</a> <a href="https://www.drinkpreneur.com/tag/energy-drink/" class="tag-cloud-link tag-link-101 tag-link-position-18" style="font-size: 14.105263157895pt;" aria-label="Energy Drink (45 items)">Energy Drink</a> <a href="https://www.drinkpreneur.com/tag/fizzy-drinks/" class="tag-cloud-link tag-link-113 tag-link-position-19" style="font-size: 16.421052631579pt;" aria-label="Fizzy Drinks (74 items)">Fizzy Drinks</a> <a href="https://www.drinkpreneur.com/tag/fruit-drinks/" class="tag-cloud-link tag-link-110 tag-link-position-20" style="font-size: 15.894736842105pt;" aria-label="Fruit Drinks (67 items)">Fruit Drinks</a> <a href="https://www.drinkpreneur.com/tag/functional-beverages/" class="tag-cloud-link tag-link-108 tag-link-position-21" style="font-size: 18.631578947368pt;" aria-label="Functional Beverages (121 items)">Functional Beverages</a> <a href="https://www.drinkpreneur.com/tag/gin/" class="tag-cloud-link tag-link-129 tag-link-position-22" style="font-size: 12.631578947368pt;" aria-label="Gin (32 items)">Gin</a> <a href="https://www.drinkpreneur.com/tag/healthy-beverages/" class="tag-cloud-link tag-link-109 tag-link-position-23" style="font-size: 14.631578947368pt;" aria-label="Healthy Beverages (50 items)">Healthy Beverages</a> <a href="https://www.drinkpreneur.com/tag/herbal-drink/" class="tag-cloud-link tag-link-104 tag-link-position-24" style="font-size: 12.210526315789pt;" aria-label="Herbal Drink (29 items)">Herbal Drink</a> <a href="https://www.drinkpreneur.com/tag/ingredients/" class="tag-cloud-link tag-link-97 tag-link-position-25" style="font-size: 20.210526315789pt;" aria-label="Ingredients (173 items)">Ingredients</a> <a href="https://www.drinkpreneur.com/tag/interview/" class="tag-cloud-link tag-link-114 tag-link-position-26" style="font-size: 18.210526315789pt;" aria-label="Interview (112 items)">Interview</a> <a href="https://www.drinkpreneur.com/tag/kombucha/" class="tag-cloud-link tag-link-137 tag-link-position-27" style="font-size: 12.315789473684pt;" aria-label="Kombucha (30 items)">Kombucha</a> <a href="https://www.drinkpreneur.com/tag/marketing/" class="tag-cloud-link tag-link-124 tag-link-position-28" style="font-size: 20.421052631579pt;" aria-label="Marketing (182 items)">Marketing</a> <a href="https://www.drinkpreneur.com/tag/new-release/" class="tag-cloud-link tag-link-138 tag-link-position-29" style="font-size: 21.578947368421pt;" aria-label="New Release (233 items)">New Release</a> <a href="https://www.drinkpreneur.com/tag/organic/" class="tag-cloud-link tag-link-142 tag-link-position-30" style="font-size: 12pt;" aria-label="Organic (28 items)">Organic</a> <a href="https://www.drinkpreneur.com/tag/packaging/" class="tag-cloud-link tag-link-171 tag-link-position-31" style="font-size: 16.526315789474pt;" aria-label="Packaging (76 items)">Packaging</a> <a href="https://www.drinkpreneur.com/tag/protein-drink/" class="tag-cloud-link tag-link-146 tag-link-position-32" style="font-size: 14.210526315789pt;" aria-label="Protein Drink (46 items)">Protein Drink</a> <a href="https://www.drinkpreneur.com/tag/raw-materials/" class="tag-cloud-link tag-link-96 tag-link-position-33" style="font-size: 19.684210526316pt;" aria-label="Raw Materials (155 items)">Raw Materials</a> <a href="https://www.drinkpreneur.com/tag/review/" class="tag-cloud-link tag-link-144 tag-link-position-34" style="font-size: 18.526315789474pt;" aria-label="Review (119 items)">Review</a> <a href="https://www.drinkpreneur.com/tag/smoothie/" class="tag-cloud-link tag-link-119 tag-link-position-35" style="font-size: 9.2631578947368pt;" aria-label="Smoothie (15 items)">Smoothie</a> <a href="https://www.drinkpreneur.com/tag/soft-drink/" class="tag-cloud-link tag-link-117 tag-link-position-36" style="font-size: 19.894736842105pt;" aria-label="Soft Drink (161 items)">Soft Drink</a> <a href="https://www.drinkpreneur.com/tag/sports-drink/" class="tag-cloud-link tag-link-107 tag-link-position-37" style="font-size: 12.736842105263pt;" aria-label="Sports Drink (33 items)">Sports Drink</a> <a href="https://www.drinkpreneur.com/tag/sugar-tax/" class="tag-cloud-link tag-link-122 tag-link-position-38" style="font-size: 10.315789473684pt;" aria-label="Sugar Tax (19 items)">Sugar Tax</a> <a href="https://www.drinkpreneur.com/tag/tea/" class="tag-cloud-link tag-link-130 tag-link-position-39" style="font-size: 15.052631578947pt;" aria-label="Tea (55 items)">Tea</a> <a href="https://www.drinkpreneur.com/tag/tea-drinks/" class="tag-cloud-link tag-link-123 tag-link-position-40" style="font-size: 15.263157894737pt;" aria-label="Tea Drinks (58 items)">Tea Drinks</a> <a href="https://www.drinkpreneur.com/tag/tequila/" class="tag-cloud-link tag-link-147 tag-link-position-41" style="font-size: 10.947368421053pt;" aria-label="Tequila (22 items)">Tequila</a> <a href="https://www.drinkpreneur.com/tag/vodka/" class="tag-cloud-link tag-link-159 tag-link-position-42" style="font-size: 13.263157894737pt;" aria-label="Vodka (37 items)">Vodka</a> <a href="https://www.drinkpreneur.com/tag/water/" class="tag-cloud-link tag-link-131 tag-link-position-43" style="font-size: 18.421052631579pt;" aria-label="Water (116 items)">Water</a> <a href="https://www.drinkpreneur.com/tag/whiskey/" class="tag-cloud-link tag-link-143 tag-link-position-44" style="font-size: 14.947368421053pt;" aria-label="Whiskey (54 items)">Whiskey</a> <a href="https://www.drinkpreneur.com/tag/wine/" class="tag-cloud-link tag-link-128 tag-link-position-45" style="font-size: 16.526315789474pt;" aria-label="Wine (77 items)">Wine</a></div> </div></div> </div> </div> <div class="secondary" role="complementary"> <div class="wrap clearfix"> <div class="column one_fourth"> <div id="text-2" class="widget widget_text"> <div class="textwidget"><p>DrinkPreneur is a unique community of drink entrepreneurs. Our main purpose is to guide and inspire future and current beverage entrepreneurs by providing necessary information about beverage industry. </p> </div> </div> </div> <div class="column one_fourth"> <div id="nav_menu-2" class="widget widget_nav_menu"><h4 class="sbc_title">COMPANY</h4><div class="menu-footer-menu-2-container"><ul id="menu-footer-menu-2" class="menu"><li id="menu-item-1314" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1314"><a href="https://www.drinkpreneur.com/about-us/">About Us</a></li> <li id="menu-item-752" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-752"><a href="https://www.drinkpreneur.com/contact-us/">Contact Us</a></li> <li id="menu-item-761" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-761"><a href="https://www.drinkpreneur.com/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-757" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-757"><a href="https://www.drinkpreneur.com/terms-conditions/">Terms & Conditions</a></li> </ul></div></div> </div> <div class="column one_fourth"> <div id="nav_menu-3" class="widget widget_nav_menu"><h4 class="sbc_title">DIRECTORY</h4><div class="menu-footer-menu-1-container"><ul id="menu-footer-menu-1" class="menu"><li id="menu-item-6296" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6296"><a href="https://www.drinkpreneur.com/beverage-industry-news/">Beverage News</a></li> <li id="menu-item-6295" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-6295"><a href="https://www.drinkpreneur.com/beverage-startups/">Beverage Startups</a></li> <li id="menu-item-6297" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-6297"><a href="https://www.drinkpreneur.com/beverage-howto/">Industry Opinions</a></li> <li id="menu-item-745" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-745"><a href="https://www.drinkpreneur.com/product-reviews/">Beverage Reviews</a></li> </ul></div></div> </div> <div class="column one_fourth last"> <div id="text-12" class="widget widget_text"> <div class="textwidget"><p><span class='mb-center maxbutton-6-center'><span class='maxbutton-6-container mb-container'><a class="maxbutton-6 maxbutton maxbutton-submit-your-question" href="/submit-your-question"><span class='mb-text'>SUBMIT YOUR QUESTION</span></a></span></span><br /> <span class='mb-center maxbutton-1-center'><span class='maxbutton-1-container mb-container'><a class="maxbutton-1 maxbutton maxbutton-submit-a-product" href="/beverage-reviews-form/"><span class='mb-text'>SUBMIT YOUR PRODUCT</span></a></span></span></p> </div> </div> </div> </div> </div> <div class="footer" role="contentinfo"> <div class="wrap clearfix"> <div class="notes_left">©2020 Drinkpreneur. All rights reserved.</div> <div class="notes_right"> </div> </div> </div> </div> <div class="scroll-to-top"><a href="#" title="Scroll to top"></a></div> <style type='text/css'>.mb-center.maxbutton-6-center{display:block;text-align:center}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container{display:block;margin:0px 0px 0px 0px}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container .maxbutton-6.maxbutton.maxbutton-submit-your-question{position:relative;text-decoration:none;display:inline-block;vertical-align:middle;width:auto;height:auto;border-width:0px;border-radius:0px 0px 0px 0px;background-color:#ffbc57;box-shadow:0px 0px 0px 0px #e89821}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container .maxbutton-6.maxbutton.maxbutton-submit-your-question:hover{background-color:#f90;box-shadow:0px 0px 0px 0px #ff9900}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container .maxbutton-6.maxbutton.maxbutton-submit-your-question .mb-text{color:#ffffff;font-family:Arial;font-size:15px;text-align:center;font-style:normal;font-weight:bold;line-height:1em;box-sizing:border-box;display:block;background-color:unset;padding:15px 25px 15px 25px;text-shadow:0px 0px 0px #7d7b7d}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container .maxbutton-6.maxbutton.maxbutton-submit-your-question:hover .mb-text{color:#ffffff;text-shadow:0px 0px 0px #8f8f8f}@media only screen and (min-width:0px) and (max-width:480px){.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container{width:90%;float:none}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container .maxbutton-6.maxbutton.maxbutton-submit-your-question{width:90%}.mb-center.maxbutton-6-center .maxbutton-6-container.mb-container .maxbutton-6.maxbutton.maxbutton-submit-your-question .mb-text{font-size:12px}} .mb-center.maxbutton-1-center{display:block;text-align:center}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container{display:block;margin:0px 0px 0px 0px}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container .maxbutton-1.maxbutton.maxbutton-submit-a-product{position:relative;text-decoration:none;display:inline-block;vertical-align:middle;width:auto;height:auto;border-width:0px;border-radius:0px 0px 0px 0px;background-color:#ffbc57;box-shadow:0px 0px 0px 0px #e89821}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container .maxbutton-1.maxbutton.maxbutton-submit-a-product:hover{background-color:#f90;box-shadow:0px 0px 0px 0px #ff9900}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container .maxbutton-1.maxbutton.maxbutton-submit-a-product .mb-text{color:#ffffff;font-family:Arial;font-size:15px;text-align:center;font-style:normal;font-weight:bold;line-height:1em;box-sizing:border-box;display:block;background-color:unset;padding:15px 25px 15px 25px;text-shadow:0px 0px 0px #7d7b7d}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container .maxbutton-1.maxbutton.maxbutton-submit-a-product:hover .mb-text{color:#ffffff;text-shadow:0px 0px 0px #8f8f8f}@media only screen and (min-width:0px) and (max-width:480px){.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container{width:90%;float:none}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container .maxbutton-1.maxbutton.maxbutton-submit-a-product{width:90%}.mb-center.maxbutton-1-center .maxbutton-1-container.mb-container .maxbutton-1.maxbutton.maxbutton-submit-a-product .mb-text{font-size:12px}} </style> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-includes/js/jquery/ui/tabs.min.js?ver=1.13.2" id="jquery-ui-tabs-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-includes/js/jquery/ui/accordion.min.js?ver=1.13.2" id="jquery-ui-accordion-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/volt-shortcodes/assets/js/custom.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="volt-custom-js-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/volt-shortcodes/assets/js/jquery.easing.min.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="jq-easing-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/volt-shortcodes/assets/js/froogaloop2.min.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="jq-froogaloop-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/volt-shortcodes/assets/js/jquery.flexslider-min.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="jq-flex-slider-js"></script> <script type="text/javascript" id="disqus_count-js-extra"> /* <![CDATA[ */ var countVars = {"disqusShortname":"drinkpreneur"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/disqus-comment-system/public/js/comment_count.js?ver=3.1.1" id="disqus_count-js"></script> <script type="text/javascript" id="disqus_embed-js-extra"> /* <![CDATA[ */ var embedVars = {"disqusConfig":{"integration":"wordpress 3.1.1"},"disqusIdentifier":"18646 https:\/\/www.drinkpreneur.com\/?p=18646","disqusShortname":"drinkpreneur","disqusTitle":"How To Get U.S. Market-Ready: Wines and Spirits","disqusUrl":"https:\/\/www.drinkpreneur.com\/beverage-startups\/how-to-get-u-s-market-ready-wines-and-spirits\/","postId":"18646"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/disqus-comment-system/public/js/comment_embed.js?ver=3.1.1" id="disqus_embed-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-includes/js/comment-reply.min.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/themes/volt/js/jquery.prettyPhoto.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="jq-pretty-photo-js"></script> <script type="text/javascript" id="custom-js-extra"> /* <![CDATA[ */ var ss_custom = {"enable_responsive_menu":"true","top_bar_sticky":"","main_bar_sticky":"","header_style":"default"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.drinkpreneur.com/wp-content/themes/volt/js/custom.js?ver=8bbd05dabb0defc84c067443d7cec0fe" id="custom-js"></script>  <div id="cookie-notice" role="dialog" class="cookie-notice-hidden cookie-revoke-hidden cn-position-bottom" aria-label="Cookie Notice" style="background-color: rgba(255,255,255,1);"><div class="cookie-notice-container" style="color: #666666"><span id="cn-notice-text" class="cn-text-container">By using this website, you agree to our use of cookies. We use cookies to provide a better user experience and to help our website run effectively. See our <a href="/?p=758">Privacy Policy</a>.</span><span id="cn-notice-buttons" class="cn-buttons-container"><a href="#" id="cn-accept-cookie" data-cookie-set="accept" class="cn-set-cookie cn-button cn-button-custom button" aria-label="OK">OK</a></span><span id="cn-close-notice" data-cookie-set="accept" class="cn-close-icon" title="No"></span></div> </div> </body> </html>