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About Us | Destination Madison
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class="forecast-list"> {{#forecast}} <li class="item"> <ul class="item-details" title="{{condition.text}}"> <li class="day"> {{day}} </li> <div class="data"> <li class="visual"> <span class="weather-icon"> <i class="wi {{condition.icon}}" aria-hidden="true"></i> </span> </li> <li class="high"> {{high}}<span class="deg">°</span> </li> <li class="sep"></li> <li class="low"> {{low}}<span class="deg">°</span> </li> </div> </ul> </li> {{/forecast}} </ul> </div> </div> </div> </div> </script> <script> require(["jquery", "goatee", "sv_urlLib", "sv_site"], function($, goatee, urlLib, sv_site) { var root = $("[data-sv-weatherWidget]"); var template = $("[data-weatherwidget-template]").html(); var settings = {"woids":["2443945"],"unit_of_measure":"f"}; var url = urlLib.build({ path : "/plugins/core/svapi/", get : { service : "weatherv2", endpoint : "latlng", serviceArgs : JSON.stringify({ lat : sv_site.siteConfig.latitude, lng : sv_site.siteConfig.longitude, unit : settings.unit_of_measure }) } 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data-search-cont></div> <div data-trip-builder></div> <div data-weather-cont></div> </div> <div class="nav-cont"> <div class="mobile-main-nav"><div data-civid="659438b7f4ba65599f04b5ad" class="contentRender contentRender_6 contentRender_type_widget contentRender_name_plugins_nav_main_primary20" data-sv-time="30" data-sv-index="6" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'> <div class="nav-container" data-guid="b5cfc203-024f-48d5-a724-d2115e677a25" data-gtm-vars='{"tClient_ga4": {"eventName": "navigation_click", "navType": "Main", "interactionSource": "navigation"}}' > <noscript class="permanently-hidden"> <nav> <a href="/events/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Events", "interactionUrl": "%2Fevents%2F", "interactionText": "Events"}}' >Events</a> <a href="/events/festivals-and-fairs/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Festivals%20and%20Fairs", "interactionUrl": "%2Fevents%2Ffestivals-and-fairs%2F", "interactionText": 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"6%20Snowy%20Sports%20to%20Try%20in%20Madison"}}' >6 Snowy Sports to Try in Madison</a> <a href="https://www.visitmadison.com/blog/stories/post/top-fall-color-spots/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Top%2010%20Spots%20for%20Fall%20Color", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Ftop-fall-color-spots%2F", "interactionText": "Top%2010%20Spots%20for%20Fall%20Color"}}' >Top 10 Spots for Fall Color</a> <a href="https://www.visitmadison.com/blog/stories/post/farms-for-fall-fun-in-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Fall%20Farms", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Ffarms-for-fall-fun-in-madison%2F", "interactionText": "Fall%20Farms"}}' >Fall Farms</a> <a href="https://www.visitmadison.com/blog/stories/post/badgers-fall-sports-guide/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Badger%20Fall%20Sports", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Fbadgers-fall-sports-guide%2F", "interactionText": "Badger%20Fall%20Sports"}}' >Badger Fall Sports</a> <a href="https://www.visitmadison.com/blog/stories/post/summer-things-to-do-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "36%20Things%20to%20Do%20This%20Summer", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Fsummer-things-to-do-madison%2F", "interactionText": "36%20Things%20to%20Do%20This%20Summer"}}' >36 Things to Do This Summer</a> <a href="https://www.visitmadison.com/blog/stories/post/6-ways-to-shop-like-a-local-at-the-dane-county-farmers-market/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Dane%20County%20Farmer%27s%20Market", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2F6-ways-to-shop-like-a-local-at-the-dane-county-farmers-market%2F", "interactionText": "Dane%20County%20Farmer%27s%20Market"}}' >Dane County Farmer's Market</a> <a href="/things-to-do/holidays/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Holidays", "interactionUrl": "%2Fthings-to-do%2Fholidays%2F", "interactionText": "Holidays"}}' >Holidays</a> <a href="https://www.visitmadison.com/blog/stories/post/madison-holiday-shopping-guide/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Very%20Merry%20Madison%20Gift%20Guide", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Fmadison-holiday-shopping-guide%2F", "interactionText": "Very%20Merry%20Madison%20Gift%20Guide"}}' >Very Merry Madison Gift Guide</a> <a href="/things-to-do/holidays/very-merry-madison-gift-guide/shopping-pass/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Very%20Merry%20Madison%20Shopping%20Pass", "interactionUrl": "%2Fthings-to-do%2Fholidays%2Fvery-merry-madison-gift-guide%2Fshopping-pass%2F", "interactionText": "Very%20Merry%20Madison%20Shopping%20Pass"}}' >Very Merry Madison Shopping Pass</a> <a href="/things-to-do/holidays/very-merry-madison-gift-guide/giveaway/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Very%20Merry%20Madison%20Getaway%20Giveaway", "interactionUrl": "%2Fthings-to-do%2Fholidays%2Fvery-merry-madison-gift-guide%2Fgiveaway%2F", "interactionText": "Very%20Merry%20Madison%20Getaway%20Giveaway"}}' >Very Merry Madison Getaway Giveaway</a> <a href="https://www.visitmadison.com/blog/stories/post/madison-area-holiday-lights-tree-lighting-guide/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Holiday%20Lights%20and%20Trees%20Guide", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Fmadison-area-holiday-lights-tree-lighting-guide%2F", "interactionText": "Holiday%20Lights%20and%20Trees%20Guide"}}' >Holiday Lights and Trees Guide</a> <a href="https://www.visitmadison.com/blog/stories/post/dining-in-domes/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Dining%20in%20Winter%20Domes", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Fdining-in-domes%2F", "interactionText": "Dining%20in%20Winter%20Domes"}}' >Dining in Winter Domes</a> <a href="/things-to-do/outdoors-and-recreation/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Outdoors%20%26%20Recreation", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2F", "interactionText": "Outdoors%20%26%20Recreation"}}' >Outdoors & Recreation</a> <a href="/things-to-do/outdoors-and-recreation/on-the-lakes/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "On%20the%20Lakes", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fon-the-lakes%2F", "interactionText": "On%20the%20Lakes"}}' >On the Lakes</a> <a href="/things-to-do/outdoors-and-recreation/on-the-lakes/cruises-and-boat-rentals/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Cruises%20%26%20Boat%20Rentals", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fon-the-lakes%2Fcruises-and-boat-rentals%2F", "interactionText": "Cruises%20%26%20Boat%20Rentals"}}' >Cruises & Boat Rentals</a> <a href="/things-to-do/outdoors-and-recreation/on-the-lakes/lake-mendota/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Lake%20Mendota", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fon-the-lakes%2Flake-mendota%2F", "interactionText": "Lake%20Mendota"}}' >Lake Mendota</a> <a href="/things-to-do/outdoors-and-recreation/on-the-lakes/lake-monona/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Lake%20Monona", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fon-the-lakes%2Flake-monona%2F", "interactionText": "Lake%20Monona"}}' >Lake Monona</a> <a href="/things-to-do/outdoors-and-recreation/biking-and-hiking/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Biking%20%26%20Hiking", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fbiking-and-hiking%2F", "interactionText": "Biking%20%26%20Hiking"}}' >Biking & Hiking</a> <a href="/things-to-do/outdoors-and-recreation/biking-and-hiking/top-10-trails/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Top%2010%20Trails%20in%20Madison", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fbiking-and-hiking%2Ftop-10-trails%2F", "interactionText": "Top%2010%20Trails%20in%20Madison"}}' >Top 10 Trails in Madison</a> <a href="https://www.visitmadison.com/madison-by-bike/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Madison%20By%20Bike", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fmadison-by-bike%2F", "interactionText": "Madison%20By%20Bike"}}' >Madison By Bike</a> <a href="/things-to-do/outdoors-and-recreation/parks-and-beaches/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Parks%20%26%20Beaches", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fparks-and-beaches%2F", "interactionText": "Parks%20%26%20Beaches"}}' >Parks & Beaches</a> <a href="/things-to-do/outdoors-and-recreation/golf/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Golf", "interactionUrl": "%2Fthings-to-do%2Foutdoors-and-recreation%2Fgolf%2F", "interactionText": "Golf"}}' >Golf</a> <a href="https://www.visitmadison.com/arts-and-culture/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Arts%20%26%20Culture", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Farts-and-culture%2F", "interactionText": "Arts%20%26%20Culture"}}' >Arts & Culture</a> <a href="/things-to-do/arts-and-culture/museums-and-history/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Museums%20%26%20Galleries", "interactionUrl": "%2Fthings-to-do%2Farts-and-culture%2Fmuseums-and-history%2F", "interactionText": "Museums%20%26%20Galleries"}}' >Museums & Galleries</a> <a href="https://www.visitmadison.com/events/theater-and-performing-arts/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Performing%20Arts%20%26%20Theater", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fevents%2Ftheater-and-performing-arts%2F", "interactionText": "Performing%20Arts%20%26%20Theater"}}' >Performing Arts & Theater</a> <a href="https://www.visitmadison.com/blog/stories/post/frank-lloyd-wright-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Frank%20Lloyd%20Wright", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Ffrank-lloyd-wright-madison%2F", "interactionText": "Frank%20Lloyd%20Wright"}}' >Frank Lloyd Wright</a> <a href="/things-to-do/attractions/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Attractions", "interactionUrl": "%2Fthings-to-do%2Fattractions%2F", "interactionText": "Attractions"}}' >Attractions</a> <a href="/things-to-do/attractions/wisconsin-state-capitol/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Wisconsin%20State%20Capitol", "interactionUrl": "%2Fthings-to-do%2Fattractions%2Fwisconsin-state-capitol%2F", "interactionText": "Wisconsin%20State%20Capitol"}}' >Wisconsin State Capitol</a> <a href="/things-to-do/attractions/henry-vilas-zoo/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Henry%20Vilas%20Zoo", "interactionUrl": "%2Fthings-to-do%2Fattractions%2Fhenry-vilas-zoo%2F", "interactionText": "Henry%20Vilas%20Zoo"}}' >Henry Vilas Zoo</a> <a href="/things-to-do/attractions/cave-of-the-mounds/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Cave%20of%20the%20Mounds", "interactionUrl": "%2Fthings-to-do%2Fattractions%2Fcave-of-the-mounds%2F", "interactionText": "Cave%20of%20the%20Mounds"}}' >Cave of the Mounds</a> <a href="/things-to-do/attractions/olbrich-botanical-gardens/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Olbrich%20Botanical%20Gardens", "interactionUrl": "%2Fthings-to-do%2Fattractions%2Folbrich-botanical-gardens%2F", "interactionText": "Olbrich%20Botanical%20Gardens"}}' >Olbrich Botanical Gardens</a> <a href="/things-to-do/attractions/memorial-union-terrace/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Memorial%20Union%20Terrace", "interactionUrl": "%2Fthings-to-do%2Fattractions%2Fmemorial-union-terrace%2F", "interactionText": "Memorial%20Union%20Terrace"}}' >Memorial Union Terrace</a> <a href="https://www.visitmadison.com/events/food-events-and-tours/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Tours%20and%20Tastings", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fevents%2Ffood-events-and-tours%2F", "interactionText": "Tours%20and%20Tastings"}}' >Tours and Tastings</a> <a href="https://www.visitmadison.com/things-to-do/madison-experience-passes/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Madison%20Experience%20Passes", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fthings-to-do%2Fmadison-experience-passes%2F", "interactionText": "Madison%20Experience%20Passes"}}' >Madison Experience Passes</a> <a href="/things-to-do/bars-and-nightlife/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Bars%20%26%20Nightlife", "interactionUrl": "%2Fthings-to-do%2Fbars-and-nightlife%2F", "interactionText": "Bars%20%26%20Nightlife"}}' >Bars & Nightlife</a> <a href="/things-to-do/free-things-to-do/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Free%20Things%20to%20Do", "interactionUrl": "%2Fthings-to-do%2Ffree-things-to-do%2F", "interactionText": "Free%20Things%20to%20Do"}}' >Free Things to Do</a> <a href="/things-to-do/shopping/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Shopping", "interactionUrl": "%2Fthings-to-do%2Fshopping%2F", "interactionText": "Shopping"}}' >Shopping</a> <a href="/things-to-do/things-to-do-with-kids/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Things%20to%20Do%20With%20Kids", "interactionUrl": "%2Fthings-to-do%2Fthings-to-do-with-kids%2F", "interactionText": "Things%20to%20Do%20With%20Kids"}}' >Things to Do With Kids</a> <a href="/things-to-do/colleges-and-universities/university-of-wisconsin-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "University%20of%20Wisconsin-Madison", "interactionUrl": "%2Fthings-to-do%2Fcolleges-and-universities%2Funiversity-of-wisconsin-madison%2F", "interactionText": "University%20of%20Wisconsin-Madison"}}' >University of Wisconsin-Madison</a> <a href="/things-to-do/voluntourism/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Voluntourism", "interactionUrl": "%2Fthings-to-do%2Fvoluntourism%2F", "interactionText": "Voluntourism"}}' >Voluntourism</a> <a href="https://www.visitmadison.com/blog/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Blog", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2F", "interactionText": "Blog"}}' >Blog</a> <a href="/downtown/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Downtown", "interactionUrl": "%2Fdowntown%2F", "interactionText": "Downtown"}}' >Downtown</a> <a href="/downtown/events/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Downtown%20Events", "interactionUrl": "%2Fdowntown%2Fevents%2F", "interactionText": "Downtown%20Events"}}' >Downtown Events</a> <a href="/downtown/events/annual/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Annual%20Events%20in%20Downtown%20Madison", "interactionUrl": "%2Fdowntown%2Fevents%2Fannual%2F", "interactionText": "Annual%20Events%20in%20Downtown%20Madison"}}' >Annual Events in Downtown Madison</a> <a href="/downtown/restaurants/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Restaurants", "interactionUrl": "%2Fdowntown%2Frestaurants%2F", "interactionText": "Restaurants"}}' >Restaurants</a> <a href="/downtown/bars-and-nightlife/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Bars%20%26%20Nightlife", "interactionUrl": "%2Fdowntown%2Fbars-and-nightlife%2F", "interactionText": "Bars%20%26%20Nightlife"}}' >Bars & Nightlife</a> <a href="/downtown/shop/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Shopping", "interactionUrl": "%2Fdowntown%2Fshop%2F", "interactionText": "Shopping"}}' >Shopping</a> <a href="/downtown/hotels/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Hotels", "interactionUrl": "%2Fdowntown%2Fhotels%2F", "interactionText": "Hotels"}}' >Hotels</a> <a href="/restaurants/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Restaurants", "interactionUrl": "%2Frestaurants%2F", "interactionText": "Restaurants"}}' >Restaurants</a> <a href="/restaurants/farm-to-table/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Farm%20to%20Table", "interactionUrl": "%2Frestaurants%2Ffarm-to-table%2F", "interactionText": "Farm%20to%20Table"}}' >Farm to Table</a> <a href="/restaurants/on-the-waterfront/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "On%20the%20Waterfront", "interactionUrl": "%2Frestaurants%2Fon-the-waterfront%2F", "interactionText": "On%20the%20Waterfront"}}' >On the Waterfront</a> <a href="/restaurants/outdoor-dining/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Outdoor%20Dining", "interactionUrl": "%2Frestaurants%2Foutdoor-dining%2F", "interactionText": "Outdoor%20Dining"}}' >Outdoor Dining</a> <a href="/restaurants/wisconsin-culinary-experience/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Wisconsin%20Culinary%20Experience", "interactionUrl": "%2Frestaurants%2Fwisconsin-culinary-experience%2F", "interactionText": "Wisconsin%20Culinary%20Experience"}}' >Wisconsin Culinary Experience</a> <a href="https://www.visitmadison.com/blog/stories/post/elevated-supper-clubs/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Elevated%20Supper%20Clubs", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Felevated-supper-clubs%2F", "interactionText": "Elevated%20Supper%20Clubs"}}' >Elevated Supper Clubs</a> <a href="https://www.visitmadison.com/blog/stories/post/taliesin-culinary-history/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Taliesin%27s%20Culinary%20Story", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Ftaliesin-culinary-history%2F", "interactionText": "Taliesin%27s%20Culinary%20Story"}}' >Taliesin's Culinary Story</a> <a href="https://www.visitmadison.com/blog/stories/post/carson-gulley-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Carson%20Gulley%27s%20Legacy", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fblog%2Fstories%2Fpost%2Fcarson-gulley-madison%2F", "interactionText": "Carson%20Gulley%27s%20Legacy"}}' >Carson Gulley's Legacy</a> <a href="/restaurants/breweries/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Breweries%20%26%20Cideries", "interactionUrl": "%2Frestaurants%2Fbreweries%2F", "interactionText": "Breweries%20%26%20Cideries"}}' >Breweries & Cideries</a> <a href="https://www.visitmadison.com/madison-on-tap/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Madison%20On%20Tap", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fmadison-on-tap%2F", "interactionText": "Madison%20On%20Tap"}}' >Madison On Tap</a> <a href="/restaurants/wineries-and-distilleries/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Wineries%20%26%20Distilleries", "interactionUrl": "%2Frestaurants%2Fwineries-and-distilleries%2F", "interactionText": "Wineries%20%26%20Distilleries"}}' >Wineries & Distilleries</a> <a href="/restaurants/vegan-and-vegetarian/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Vegan%20%26%20Vegetarian", "interactionUrl": "%2Frestaurants%2Fvegan-and-vegetarian%2F", "interactionText": "Vegan%20%26%20Vegetarian"}}' >Vegan & Vegetarian</a> <a href="/plan/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Plan", "interactionUrl": "%2Fplan%2F", "interactionText": "Plan"}}' >Plan</a> <a href="/plan/itinerary-ideas/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Itinerary%20Ideas", "interactionUrl": "%2Fplan%2Fitinerary-ideas%2F", "interactionText": "Itinerary%20Ideas"}}' >Itinerary Ideas</a> <a href="/plan/visitors-guide/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Visitors%20Guide", "interactionUrl": "%2Fplan%2Fvisitors-guide%2F", "interactionText": "Visitors%20Guide"}}' >Visitors Guide</a> <a href="/plan/visitors-guide/request-a-visitors-guide/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Request%20A%20Visitors%20Guide", "interactionUrl": "%2Fplan%2Fvisitors-guide%2Frequest-a-visitors-guide%2F", "interactionText": "Request%20A%20Visitors%20Guide"}}' >Request A Visitors Guide</a> <a href="/plan/visitor-faqs/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Ask%20Us%20Anything", "interactionUrl": "%2Fplan%2Fvisitor-faqs%2F", "interactionText": "Ask%20Us%20Anything"}}' >Ask Us Anything</a> <a href="/plan/deals-discounts/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Deals%20%26%20Discounts", "interactionUrl": "%2Fplan%2Fdeals-discounts%2F", "interactionText": "Deals%20%26%20Discounts"}}' >Deals & Discounts</a> <a href="/plan/maps-and-transportation/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Maps%20%26%20Transportation", "interactionUrl": "%2Fplan%2Fmaps-and-transportation%2F", "interactionText": "Maps%20%26%20Transportation"}}' >Maps & Transportation</a> <a href="/plan/maps-and-transportation/airport/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Dane%20County%20Regional%20Airport", "interactionUrl": "%2Fplan%2Fmaps-and-transportation%2Fairport%2F", "interactionText": "Dane%20County%20Regional%20Airport"}}' >Dane County Regional Airport</a> <a href="/plan/maps-and-transportation/bus-and-charter-companies/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Bus%20%26%20Charter%20Companies", "interactionUrl": "%2Fplan%2Fmaps-and-transportation%2Fbus-and-charter-companies%2F", "interactionText": "Bus%20%26%20Charter%20Companies"}}' >Bus & Charter Companies</a> <a href="/plan/maps-and-transportation/taxi-and-limo-companies/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Taxi%20%26%20Limo%20Companies", "interactionUrl": "%2Fplan%2Fmaps-and-transportation%2Ftaxi-and-limo-companies%2F", "interactionText": "Taxi%20%26%20Limo%20Companies"}}' >Taxi & Limo Companies</a> <a href="/plan/living-in-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Living%20in%20Madison", "interactionUrl": "%2Fplan%2Fliving-in-madison%2F", "interactionText": "Living%20in%20Madison"}}' >Living in Madison</a> <a href="/plan/living-in-madison/relocation/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Relocation", "interactionUrl": "%2Fplan%2Fliving-in-madison%2Frelocation%2F", "interactionText": "Relocation"}}' >Relocation</a> <a href="/plan/visitor-centers/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Visitor%20Centers", "interactionUrl": "%2Fplan%2Fvisitor-centers%2F", "interactionText": "Visitor%20Centers"}}' >Visitor Centers</a> <a href="/plan/newsletter-signup/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "ENewsletter%20Signup", "interactionUrl": "%2Fplan%2Fnewsletter-signup%2F", "interactionText": "ENewsletter%20Signup"}}' >ENewsletter Signup</a> <a href="/plan/accessibility/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Accessibility", "interactionUrl": "%2Fplan%2Faccessibility%2F", "interactionText": "Accessibility"}}' >Accessibility</a> <a href="/hotels/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Hotels", "interactionUrl": "%2Fhotels%2F", "interactionText": "Hotels"}}' >Hotels</a> <a href="/hotels/near-uw-madison/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Near%20UW-Madison", "interactionUrl": "%2Fhotels%2Fnear-uw-madison%2F", "interactionText": "Near%20UW-Madison"}}' >Near UW-Madison</a> <a href="/hotels/near-state-capitol/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Near%20State%20Capitol", "interactionUrl": "%2Fhotels%2Fnear-state-capitol%2F", "interactionText": "Near%20State%20Capitol"}}' >Near State Capitol</a> <a href="https://www.visitmadison.com/downtown/hotels/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Downtown%20Hotels", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fdowntown%2Fhotels%2F", "interactionText": "Downtown%20Hotels"}}' >Downtown Hotels</a> <a href="/hotels/pet-friendly/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Pet%20Friendly", "interactionUrl": "%2Fhotels%2Fpet-friendly%2F", "interactionText": "Pet%20Friendly"}}' >Pet Friendly</a> <a href="/hotels/camping-rv/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Camping%2FRV", "interactionUrl": "%2Fhotels%2Fcamping-rv%2F", "interactionText": "Camping%2FRV"}}' >Camping/RV</a> <a href="/hotels/bed-and-breakfasts/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Bed%20%26%20Breakfasts", "interactionUrl": "%2Fhotels%2Fbed-and-breakfasts%2F", "interactionText": "Bed%20%26%20Breakfasts"}}' >Bed & Breakfasts</a> <a href="/meetings/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Meetings", "interactionUrl": "%2Fmeetings%2F", "interactionText": "Meetings"}}' >Meetings</a> <a href="/meetings/submit-an-rfp/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Submit%20An%20RFP", "interactionUrl": "%2Fmeetings%2Fsubmit-an-rfp%2F", "interactionText": "Submit%20An%20RFP"}}' >Submit An RFP</a> <a href="/meetings/monona-terrace/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Monona%20Terrace", "interactionUrl": "%2Fmeetings%2Fmonona-terrace%2F", "interactionText": "Monona%20Terrace"}}' >Monona Terrace</a> <a href="/meetings/alliant-energy-center/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Alliant%20Energy%20Center", "interactionUrl": "%2Fmeetings%2Falliant-energy-center%2F", "interactionText": "Alliant%20Energy%20Center"}}' >Alliant Energy Center</a> <a href="/meetings/venue-search/unique-venues/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Unique%20Venues", "interactionUrl": "%2Fmeetings%2Fvenue-search%2Funique-venues%2F", "interactionText": "Unique%20Venues"}}' >Unique Venues</a> <a href="/meetings/planner-toolkit/attendance-building/promo-blurbs/" data-gtm-click data-gtm-vars='{"tClient_ga4": {"linkObject": "Promo%20Blurbs", "interactionUrl": "%2Fmeetings%2Fplanner-toolkit%2Fattendance-building%2Fpromo-blurbs%2F", "interactionText": "Promo%20Blurbs"}}' 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navMobile.init(root, '[data-secondary-nav]', '[data-secondary-nav-cont]'); }); </script></div></div> </div> <div class="visitors-guide-cont"><div data-civid="659438b7f4ba65599f04b5b1" class="contentRender contentRender_8 contentRender_type_widget contentRender_name_plugins_common_visitors_guide" data-sv-time="22" data-sv-index="8" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'> <a href="https://www.visitmadison.com/plan/visitors-guide/" target="_self" data-gtm-click data-gtm-vars='{ "tClient_ga4" : {"eventName" : "navigation_click", "navType" : "Navigation Callout", "linkObject": "Visitors Guide | With%20Love%2C%20Madison", "interactionSource": "widget", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fplan%2Fvisitors-guide%2F", "interactionText": "With%20Love%2C%20Madison" } }'> <div class="visitors-guide has-image" data-guid="7bda2549-3c07-443b-ba16-68f0c0519037"> <div class="content-section"> <h4>Free Inspiration Guide</h4> <p>With Love, Madison<i class="fas fa-chevron-right"></i></p> </div> <div class="img-cont"> <img src="https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,f_jpg,h_196,q_65,w_158/v1/clients/madison/Cover_a99f2746-61b2-41d9-b3f3-9b344e709e5d.jpg" alt="The cover of "With Love, Madison" featuring three people biking in front of the Capitol. Two of the people are holding hands while biking."> </div> <div class="waves"> <img src="/includes/public/assets/shared/waves.svg" alt="visual decoration"> </div> </div> </a></div></div> <div class="enews-cont"><div data-civid="659438b7f4ba65599f04b5b3" class="contentRender contentRender_9 contentRender_type_widget contentRender_name_plugins_common_enews" data-sv-time="22" data-sv-index="9" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'> <a href="https://www.visitmadison.com/plan/newsletter-signup/" target="_self" data-gtm-click data-gtm-vars='{ "tClient_ga4" : {"eventName" : "navigation_click", "navType" : "Navigation Callout", "linkObject": "E-Newsletter | Sign%20up%20for%20seasonal%20emails", "interactionSource": "widget", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fplan%2Fnewsletter-signup%2F", "interactionText": "Sign up for seasonal emails" } }'> <div class="enews" data-guid="5266a14d-7336-4d8b-9216-2b7f3d832de7"> <div class="img-cont"> <img src="/includes/public/assets/shared/M.svg"> </div> <div class="content-section"> <h4>Inspire Your Inbox</h4> <p>Sign up for seasonal emails<i class="fas fa-chevron-right"></i></p> </div> </div> </a></div></div> <div class="featured-event-cont"><div data-civid="659438b7f4ba65599f04b5b5" class="contentRender contentRender_10 contentRender_type_widget contentRender_name_plugins_collections_type_custom_slides contentRender_name_plugins_collections_template_custom_featured_event_header" data-sv-time="57" data-sv-index="10" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'> <div class="featured-event-header" data-guid="aae77eca-dec0-4925-830c-b4007e56fe53" data-gtm-vars='{ "tClient_ga4" : { "widgetName" : "Featured Event Header", "itemType" : "slides", "interactionSource": "widget" } }' > <div class="cols" data-slides> <div class="slide"> <div class="inner" data-gtm-vars='{ "tClient_ga4" : { "interactionSource" : "widget" } }'> <div class="img-cont"> <a data-asset 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in Madison, WI"/> </picture> </a> </div> <div class="content-section"> <h4><a href="https://www.visitmadison.com/madison-on-tap/" target="_self" data-gtm-click data-gtm-vars='{ "tClient_ga4" : { "linkObject" : "Title", "itemName" : "Madison%20On%20Tap", "interactionUrl": "https://www.visitmadison.com/madison-on-tap/", "interactionText" : "Madison%20On%20Tap" } }'>Madison On Tap</a></h4> <a class="read-more" href="https://www.visitmadison.com/madison-on-tap/" target="_self" data-gtm-click data-gtm-vars='{ "tClient_ga4" : { "linkObject" : "Sign%20Up%20Now", "interactionUrl": "https%3A%2F%2Fwww.visitmadison.com%2Fmadison-on-tap%2F", "interactionText" : "Sign Up Now" } }'>Sign Up Now <i class="fas fa-chevron-right"></i></a> </div> </div> </div> </div> </div> <script> require([ 'jquery', 'plugins_collections_custom_collection_helper', 'plugins_common_custom_quickview/site_quickview', ], function($, collectionHelper, quickview) { var root = $('[data-guid="aae77eca-dec0-4925-830c-b4007e56fe53"]'); collectionHelper.init(root, function() { var buttons = root.find('[data-quickview-button]'); quickview.initButtons(buttons); }); }); </script> </div><div data-civid="659438b7f4ba65599f04b5b7" class="contentRender contentRender_11 contentRender_type_widget contentRender_name_plugins_collections_type_custom_slides contentRender_name_plugins_collections_template_custom_featured_event_header" data-sv-time="79" data-sv-index="11" data-gtm-vars='{ "tCore" : { "contentNum" : "2" } }'> <div class="featured-event-header" data-guid="f8c6d957-c23b-4660-b024-5f2e4398000d" data-gtm-vars='{ "tClient_ga4" : { "widgetName" : "Featured Event Header", "itemType" : "events", "interactionSource": "widget" } }' > <div class="cols" data-slides> <div class="slide"> <div class="inner" data-gtm-vars='{ "tClient_ga4" : { "interactionSource" : "widget", "itemCategory" : "Arts%20%26%20Culture", "itemCity" : "Fort%20Atkinson", "itemId" : "64233" } }'> <div class="img-cont"> <a data-asset href="/event/miracle-on-34th-street/64233/" target="" data-gtm-click data-gtm-vars='{ "tClient_ga4" : { "linkObject" : "Image", "itemName" : "Miracle%20on%2034th%20Street", "interactionUrl": "/event/miracle-on-34th-street/64233/" } }'> <picture> <source media="screen and (min-width: 1024px)" srcset = "https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,h_473,q_50,w_950/v1/crm/madison/SeasonPosters2024_1280x810_MIRACLE_3D2E5736-5056-A36A-08365B76CE2F2BB3_3d2e934f-5056-a36a-08621b400b20a49a.jpg"/> <source media="screen and (min-width: 640px)" srcset = "https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,h_200,q_50,w_1024/v1/crm/madison/SeasonPosters2024_1280x810_MIRACLE_3D2E5736-5056-A36A-08365B76CE2F2BB3_3d2e934f-5056-a36a-08621b400b20a49a.jpg"/> <img src="https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,f_jpg,h_232,q_65,w_640/v1/crm/madison/SeasonPosters2024_1280x810_MIRACLE_3D2E5736-5056-A36A-08365B76CE2F2BB3_3d2e934f-5056-a36a-08621b400b20a49a.jpg" alt=""/> </picture> </a> </div> <div class="date-block"> <div class="month"><span class="text">November</span></div> <div class="day">30</div> </div> <div class="content-section"> <h4><a href="/event/miracle-on-34th-street/64233/" target="" data-gtm-click data-gtm-vars='{ "tClient_ga4" : { "linkObject" : "Title", "itemName" : "Miracle%20on%2034th%20Street", "interactionUrl": "/event/miracle-on-34th-street/64233/", "interactionText" : "Miracle%20on%2034th%20Street" } }'>Miracle on 34th Street</a></h4> <a class="read-more" href="/event/miracle-on-34th-street/64233/" target="" data-gtm-click data-gtm-vars='{ "tClient_ga4" : { "linkObject" : "Get%20Event%20Info", "interactionUrl": "%2Fevent%2Fmiracle-on-34th-street%2F64233%2F", "interactionText" : "Get Event Info" } }'>Get 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A passion for the amazing community. A city of inquisitive minds, inclusive spirits with an independent vibe. We share Madison's story far and wide. And we welcome others to experience our energy. In short, we inspire a love for Madison.</p> <p>Destination Madison acknowledges our region’s story is a vibrant patchwork of histories, successes, challenges and perspectives. The land we occupy is the current and ancestral home of the Ho-Chunk Nation, and we honor their elders past, present and future. We continue to amplify Madison’s diverse range of voices and visions to share our community with visitors. We are on this journey together with staff, leadership, partners and community, requiring us to look inside with curiosity and take action to disrupt the individual and organizational biases that have limited our view. Our DEAI commitment involves continual learning and unlearning while encouraging each other to grow and make Madison a place for all. </p> </section></div><div data-civid="667359880607451e774808f2" class="contentRender contentRender_17 contentRender_type_widget contentRender_name_plugins_common_embed" data-sv-time="19" data-sv-index="17" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'><div class="custom-embed" data-guid="4321f65c-1ab9-4df4-a91e-c8dd0e3a1e05"> <div style="position: relative; width: 100%; height: 0; padding-top: 56.2225%; padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden; border-radius: 8px; will-change: transform;"> <iframe loading="lazy" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;" src="https:// www.canva.com/design/DAF2tS29azQ/view?embed" allowfullscreen="allowfullscreen" allow="fullscreen"> </iframe> </div> <a href="https:// www.canva.com/design/DAF2tS29azQ/view?utm_content=DAF2tS29azQ&utm_campaign=designshare&utm_medium=embeds&utm_source=link" target="_blank" rel="noopener">2023 Impact Report</a> by Destination Madison </div></div><div data-civid="667359880607451e774808f4" class="contentRender contentRender_18 contentRender_type_widget contentRender_name_plugins_common_button" data-sv-time="19" data-sv-index="18" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'> <div class="custom-button " data-guid="028a0b78-afe7-4bdb-a41a-cdd70b9f929e"> <a class="button-link" href="https://destinationmadison.my.canva.site/impactreport2023spanish" target="_blank">2023 Haciendo un Impacto</a> </div></div><div data-civid="667359880607451e774808f6" class="contentRender contentRender_19 contentRender_type_widget contentRender_name_plugins_core_textbox" data-sv-time="19" data-sv-index="19" data-gtm-vars='{ "tCore" : { "contentNum" : "2" } }'><section data-sv-core-textbox data-guid="ee2c7c86-d403-4083-9dc9-42b3e18c9d4e"> <h2>What We Do</h2> <ul> <li> <div>Promote Madison to new and repeat visitors with a dynamic marketing plan.</div> </li> <li> <div>Attract new conventions, sporting events and competitions to the community.</div> </li> <li> <div>Provide expert service and support for events.</div> </li> <li> <div>Conduct and analyze tourism research.</div> </li> <li> <div>Build our local economy.</div> </li> </ul> <p>Destination Madison is dedicated to creating economic impact through tourism. The effects of our "invisible industry" benefit everyone living in Dane County in key areas including jobs, community services and quality of life. The latest economic impact data released by the Wisconsin Department of Tourism indicates the strength of the tourism industry—with growth following the pandemic and our work on recovering our local economy, reflecting the strategic and focused efforts we devote to our community.</p> <p>The more people we can bring here to enjoy Madison, the more impact there is on our local economy, supporting small businesses and sustaining the quality of life for residents. </p> <h3>Why we do what we do: </h3> <ul> <li> <div>In 2023, visitors contributed $1.5 billion in direct spending.</div> </li> <li> <div>The hospitality industry employs more than 16,000 people in Dane County.</div> </li> <li> <div>Each year, an average of 145 meetings and events bring an average of $65.6 million to our economy from outside the area. </div> </li> <li> <div>In the absence of the state and local taxes generated by tourism, each Dane County household would need to pay $710 to maintain the current level of government services. </div> </li> <li> <div>Tourism is often the first impression of our community for potential business investors and innovators who may become residents that, in turn, expand our intellectual capacity and growth. Our efforts help make an impactful impression of the greater Madison area. </div> </li> </ul> </section></div><div data-civid="667359880607451e774808f8" class="contentRender contentRender_20 contentRender_type_widget contentRender_name_plugins_core_textbox" data-sv-time="36" data-sv-index="20" data-gtm-vars='{ "tCore" : { "contentNum" : "3" } }'><section data-sv-core-textbox data-guid="712df7f0-601a-4e8b-8071-72b83913c325"> <p><img alt="A chart detailing Destination Madison's three-year strategic plan pillars including Brand Awareness and Visitor Conversion, Direct Room Night Generation, Community Partnerships and Advocacy and Regional Development" data-height="750" data-processed="true" data-width="1200" id="plugins_assets_images_659d71b521f13476d06a4a60" src="https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,h_750,q_75,w_1200/v1/clients/madison/DM_2024_StratPlan_Infographic_3600x2250_ed64f4d1-6da0-4e1c-bf70-c1d906c042d8.png" style width="1200" height="750"></p> </section></div><div data-civid="667359880607451e774808fa" class="contentRender contentRender_21 contentRender_type_panel contentRender_name_plugins_common_three_col" data-sv-time="1" data-sv-index="21" data-gtm-vars='{ "tCore" : { "contentNum" : "1" } }'><div class="panel_custom_three_col marginbottom"> <div class="row "> <div class="columns medium-4"> </div> <div class="columns medium-4"> </div> <div class="columns medium-4"> </div> </div> </div></div><div data-civid="667359880607451e774808fc" class="contentRender contentRender_22 contentRender_type_widget contentRender_name_plugins_core_textbox" data-sv-time="35" data-sv-index="22" data-gtm-vars='{ "tCore" : { "contentNum" : "4" } }'><section data-sv-core-textbox data-guid="967d1aa9-4e72-40ca-a73d-239072d89ebe"> <hr> <h2>Get connected</h2> <p>Want to share your love for Madison? 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