Automated decision-making and profiling

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href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/automated-decision-making-and-profiling/whats-new-under-the-gdpr/" class="pt-2 pr-2 pb-2 flex justify-between text-sm border-l-4 border-solid text-link border-transparent hover:border-neutral-200 hover:bg-neutral-100 pl-[10px]" data-id="7853"> <span>What's new under the GDPR?</span> </a> </div> </li> </ul> <ul> <li> <div> <a href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/automated-decision-making-and-profiling/what-is-automated-individual-decision-making-and-profiling/" class="pt-2 pr-2 pb-2 flex justify-between text-sm border-l-4 border-solid text-link border-transparent hover:border-neutral-200 hover:bg-neutral-100 pl-[10px]" data-id="5723"> <span>What is automated individual decision-making and profiling?</span> </a> </div> </li> </ul> <ul> <li> <div> <a href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/automated-decision-making-and-profiling/what-does-the-uk-gdpr-say-about-automated-decision-making-and-profiling/" class="pt-2 pr-2 pb-2 flex justify-between text-sm border-l-4 border-solid text-link border-transparent hover:border-neutral-200 hover:bg-neutral-100 pl-[10px]" data-id="5746"> <span>What does the UK GDPR say about automated decision-making and profiling?</span> </a> </div> </li> </ul> <ul> <li> <div> <a href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/automated-decision-making-and-profiling/when-can-we-carry-out-this-type-of-processing/" class="pt-2 pr-2 pb-2 flex justify-between text-sm border-l-4 border-solid text-link border-transparent hover:border-neutral-200 hover:bg-neutral-100 pl-[10px]" data-id="5752"> <span>When can we carry out this type of processing?</span> </a> </div> </li> </ul> <ul> <li> <div> <a href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/" class="pt-2 pr-2 pb-2 flex justify-between text-sm border-l-4 border-solid text-link border-transparent hover:border-neutral-200 hover:bg-neutral-100 pl-[10px]" data-id="5769"> <span>What else do we need to consider if Article 22 applies?</span> </a> </div> </li> </ul> <ul> <li> <div> <a href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/automated-decision-making-and-profiling/what-if-article-22-doesn-t-apply-to-our-processing/" class="pt-2 pr-2 pb-2 flex justify-between text-sm border-l-4 border-solid text-link border-transparent hover:border-neutral-200 hover:bg-neutral-100 pl-[10px]" data-id="5781"> <span>What if Article 22 doesn’t apply to our processing?</span> </a> </div> </li> </ul> </li> </ul> </nav> </aside> <div class="col-span-4 md:col-span-3 md:pl-10"> <div class="mb-10"> <div class="umb-block-grid" data-grid-columns="12;" style="--umb-block-grid--grid-columns: 12;"> <div class="umb-block-grid__layout-container"> <div class="umb-block-grid__layout-item" data-content-element-type-alias="richTextBlock" data-content-element-type-key="d7ec1d8a-2a00-439e-95b4-9f3537f5ece4" data-element-udi="umb://element/f7cb99e5880e4d9995fe2d48003aa0a1" data-col-span="12" data-row-span="1" style=" --umb-block-grid--item-column-span: 12; --umb-block-grid--item-row-span: 1; "> <div class="prose prose-sm md:prose-base prose-h2:font-serif sm:prose-h2:border-l-10 sm:prose-h2:pl-3 sm:prose-h2:-ml-3 sm:prose-h2:relative sm:prose-h2:left-[-10px] prose-h3:font-serif sm:prose-lead:border-l-10 sm:prose-lead:pl-3 sm:prose-lead:-ml-3 sm:prose-lead:relative sm:prose-lead:left-[-10px] prose-hr:my-4 prose-h2:border-theme-yellow-light prose-lead:border-theme-yellow-light prose-theme-yellow sm:ml-[10px] sm:pl-3"> <h2>About this detailed guidance</h2> <p>This guidance discusses automated decision-making and profiling in detail. Read it if you have detailed questions not answered in the Guide, or if you need a deeper understanding to help you apply the rules relating to automated decision-making and profiling in practice. DPOs and those with specific data protection responsibilities in larger organisations are likely to find it useful.</p> <p>If you haven’t yet read <a data-id="bbda2716-e058-44e0-87cf-a003588aac56" href="/for-organisations/uk-gdpr-guidance-and-resources/individual-rights/individual-rights/rights-related-to-automated-decision-making-including-profiling/" title="Rights related to automated decision making including profiling">automated decision-making and profiling in brief</a> in the Guide to UK GDPR, you should read that first. It sets out the key points you need to know, along with practical checklists to help you comply.</p> <h2>Contents</h2> <h3>What is automated individual decision-making and profiling?</h3> <ul> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-is-automated-individual-decision-making-and-profiling/#id1">What is profiling?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-is-automated-individual-decision-making-and-profiling/#id2">What is automated decision-making?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-is-automated-individual-decision-making-and-profiling/#id3">What are the benefits of profiling and automated decision-making?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-is-automated-individual-decision-making-and-profiling/#id4">What are the risks?</a> </li> </ul> <h3>What does the GDPR say about automated decision-making and profiling?</h3> <ul> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-does-the-gdpr-say-about-automated-decision-making-and-profiling/#id1">What type of processing is restricted?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-does-the-gdpr-say-about-automated-decision-making-and-profiling/#id2">What does ‘solely’ automated mean?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-does-the-gdpr-say-about-automated-decision-making-and-profiling/#id3">What types of decision have a legal or similarly significant effect?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-does-the-gdpr-say-about-automated-decision-making-and-profiling/#id4">Automated decision-making systems are a key part of our business operations – do the GDPR provisions mean we can’t use them?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-does-the-gdpr-say-about-automated-decision-making-and-profiling/#id5">We profile our customers to send relevant marketing to them – does Article 22 stop us doing this?</a></li> </ul> <h3>When can we carry out this type of processing?</h3> <ul> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/when-can-we-carry-out-this-type-of-processing/#id1">What are the exceptions?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/when-can-we-carry-out-this-type-of-processing/#id2">What about special categories of personal data? </a></li> </ul> <h3>What else do we need to consider if Article 22 applies?</h3> <ul> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/#id1">What’s a DPIA?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/#id2">What do we need to tell individuals and why?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/#id3">How can we explain complicated processes in a way that people will understand?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/#id4">What’s the best way to provide privacy information?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/#id5">What other rights do individuals have?</a></li> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-else-do-we-need-to-consider-if-article-22-applies/#id6">Will we need to make any other changes to our systems?</a></li> </ul> <h3><span>What if Article 22 doesn’t apply to our processing?</span></h3> <ul> <li><a href="https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/automated-decision-making-and-profiling/what-if-article-22-doesn-t-apply-to-our-processing/#id1">Are there any key areas we should focus on?</a></li> <li><a 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