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AHEAD OF THE TAPE: GameStop Pressed to Keep the Hits Coming - WSJ.com

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To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit <a class="firstLink" href="https://web.archive.org/web/20101119050659/http://www.djreprints.com/" target="_blank">www.djreprints.com</a> </p> <span> <a href="https://web.archive.org/web/20101119050659/http://online.wsj.com/public/resources/documents/Reprint_Samples.pdf" target="_blank">See a sample reprint in PDF format.</a> <a href="javascript:CopyrightPopUp();">Order a reprint of this article now</a> </span> </li> <li> <span class="module_sponsor"> </span> <img alt="The Wall Street Journal" src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/wsj_print.gif"/> </li> </ul> </div> <noscript> <img src="https://web.archive.org/web/20101119050659im_/http://ad.doubleclick.net/activity;src=490793;type=healt926;cat=snipp989;ord=1" width="1" height="1" border="0" alt=""/> </noscript> <!-- End of DoubleClick Spotlight Tag: Please do not remove--><!-- cs=1 --> <img src="https://web.archive.org/web/20101119050659im_/http://leadback.advertising.com/adcedge/lb?site=695501&amp;srvc=1&amp;betr=wsj_snippet_cs=1&amp;betq=4544=381370" width="1" height="1" border="0" alt=""/> <!-- cs=2 --> <img src="https://web.archive.org/web/20101119050659im_/http://leadback.advertising.com/adcedge/lb?site=695501&amp;srvc=1&amp;betr=wsj_snippet_cs=2&amp;betq=4544=381371" width="1" height="1" border="0" alt=""/> <div class="articleHeadlineBox headlineType-bylineIcon"><ul class="cMetadata metadataType-articleStamp"> <li class="articleSection first"><a href="/web/20101119050659/http://online.wsj.com/public/search?article-doc-type=%7BAhead+of+the+Tape%7D&amp;HEADER_TEXT=ahead+of+the+tape">AHEAD OF THE TAPE</a></li> <li class="dateStamp"><small>NOVEMBER 18, 2010</small></li> </ul> <!-- ID: SB10001424052748703688704575621083882123708 --> <!-- TYPE: Ahead of the Tape --> <!-- DISPLAY-NAME: Ahead of the Tape --> <!-- PUBLICATION: The Wall Street Journal Interactive Edition --> <!-- DATE: 2010-11-18 00:01 --> <!-- COPYRIGHT: Dow Jones &amp; Company, Inc. --> <!-- ORIGINAL-ID: --> <!-- article start --> <!-- CODE=SUBJECT SYMBOL=OMKM CODE=INDUSTRY SYMBOL=DME CODE=INDUSTRY SYMBOL=DCS CODE=INDUSTRY SYMBOL=9530 CODE=INDUSTRY SYMBOL=DET CODE=INDUSTRY SYMBOL=9500 CODE=INDUSTRY SYMBOL=5000 CODE=INDUSTRY SYMBOL=9000 CODE=INDUSTRY SYMBOL=5550 CODE=INDUSTRY SYMBOL=5500 CODE=JCODE SYMBOL=AOT CODE=DJII-DJN SYMBOL=I/HPR CODE=DJII-DJN SYMBOL=I/TMF CODE=DJII-DJN SYMBOL=I/SOF CODE=DJII-DJN SYMBOL=I/GSW CODE=DJII-DJN SYMBOL=M/TEC CODE=DJII-DJN SYMBOL=GME CODE=DJII-DJN SYMBOL=BBY CODE=DJII-DJN SYMBOL=BLOKA CODE=DJII-DJN SYMBOL=VIVEF CODE=DJII-DJN SYMBOL=BLOKB CODE=DJII-DJN SYMBOL=R/US CODE=DJII-DJN SYMBOL=BLOAQ CODE=DJII-DJN SYMBOL=N/MKT CODE=DJII-DJN SYMBOL=ATVI CODE=DJII-DJN SYMBOL=M/NCY CODE=DJII-DJN SYMBOL=VIVDY CODE=DJII-DJN SYMBOL=I/ENT CODE=DJII-DJN SYMBOL=BLOBQ CODE=DJII-DJN SYMBOL=R/NME CODE=DJII-DJN SYMBOL=MSFT CODE=DJII-DJN SYMBOL=VIV.FR CODE=DJII-DJN SYMBOL=I/APS CODE=DJII-REGION SYMBOL=usa CODE=DJII-REGION SYMBOL=namz CODE=DJII-SUBJECT SYMBOL=mcat CODE=DJII-SUBJECT SYMBOL=nfact CODE=DJII-SUBJECT SYMBOL=nfce CODE=DJII-SUBJECT SYMBOL=ncat CODE=DJII-COMPANY SYMBOL=actvis CODE=DJII-COMPANY SYMBOL=neostr CODE=DJII-COMPANY SYMBOL=gneau CODE=DJII-COMPANY SYMBOL=cods CODE=DJII-COMPANY SYMBOL=bstbuy CODE=DJII-COMPANY SYMBOL=mcrost CODE=JOURNAL SYMBOL=J/TFR CODE=DJII-INDUSTRY SYMBOL=igamsof CODE=DJII-INDUSTRY SYMBOL=i4941 CODE=DJII-INDUSTRY SYMBOL=icomp CODE=DJII-INDUSTRY SYMBOL=ilgood CODE=DJII-INDUSTRY SYMBOL=icnp CODE=DJII-INDUSTRY SYMBOL=i330202 CODE=DJII-INDUSTRY SYMBOL=i3302021 CODE=DJII-INDUSTRY SYMBOL=i3302 CODE=DJII-ICB SYMBOL=3740 CODE=DJII-ICB SYMBOL=3747 CODE=DJII-ICB SYMBOL=3000 CODE=DJII-ICB SYMBOL=3700 CODE=INDUSTRY SYMBOL=5553 CODE=INDUSTRY SYMBOL=9537 CODE=INDUSTRY SYMBOL=5550 --> <h1>GameStop Pressed to Keep the Hits Coming </h1><div class="bylineIconTree"> <div class="bylineIconBox"> <ul class="cMetadata metadataType-articleCredits"> <li class="byline"> <h3>By KELLY EVANS</h3> </li> </ul> <div class="icon"> <img src="/web/20101119050659im_/http://online.wsj.com/img/renocol_kelly_evans.gif" width="78" height="78" alt="Columnist's name"/></div> </div> </div> </div></div><div class="art_tabbed_nav"><ul id="articleTabs" class="tab"> <li id="articleTabs_tab_article" class="selected"><a href="#articleTabs_article" class="article" onclick="">Article</a> </li><li id="articleTabs_tab_quotes"><a href="#articleTabs_tab_quotes" class="tab_mdc" onclick="">Stock Quotes</a> </li><li id="articleTabs_tab_comments"><a href="#articleTabs_comments" class="comments" onclick="">Comments</a> </li></ul> <div class="more_in">more in <a href="/web/20101119050659/http://online.wsj.com/public/page/news-financial-markets-stock.html">Markets Main</a> &raquo;</div> </div><div id="articleTabs_panel_article" class="mastertextCenter"><div class="padding-left-big"><div class="col6wide colOverflowTruncated"><div id="ad0_0_WA_0002C" class="adSummary subscribePromo"> </div> <div class="article story"><h3 class="byline">BY KELLY EVANS </h3><p> Blockbuster debuts, beloved characters and hit global franchises. The videogame industry has much in common with Hollywood&#8212;which isn't always encouraging.</p> <p> The headlines certainly sound promising. Activision Blizzard's much-anticipated "Call of Duty: Black Ops" racked up a record $360 million in sales in its opening day last week, for example. That topped off a string of successful industry launches this year.</p><p> Against this promising backdrop, retailer GameStop is expected to report strong fiscal third-quarter results on Thursday. ...</p></div><div id="ad0_0_WA_0002C45850" class="adSummary"> </div> <div class="articleTools_bottom articleTools_bottom_sponsored" id="abt.at.container"> <ul class="aTools"> <li class="aToolUnit listFirst aToolUnit-email"><a href="#" id="abt.at.emailthis"><img class="icon" src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_email.gif" alt=""/>Email</a></li> <li class="aToolUnit aToolUnit-print"><a href="#" id="abt.at.print"><img class="icon" src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_print.gif" alt=""/>Printer Friendly</a></li> <li class="aToolUnit aToolUnit-reprint"><a href="#" id="abt.at.reprint"><img class="icon" src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_reprint.gif" alt=""/>Order Reprints</a></li> <li class="aToolUnit sponsor"> <div class="module_sponsor hidden" id="abt.at.sponsor"> </div> </li> <li class="aToolUnit share"> <div class="shareTitle"> Share: </div> <ul class="tooltipBar tooltipType-share" id="abt.share"> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>facebook</p> </div> </div><a href="#" class="tipTarget" id="abt.share.facebook"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_facebook.gif" alt="facebook"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Twitter</p> </div> </div><a href="#" class="tipTarget" id="abt.share.twitter"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_twitter.gif" alt="Twitter"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Digg</p> </div> </div><a href="#" class="tipTarget" id="abt.share.digg"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_digg.gif" alt="Digg"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>StumbleUpon</p> </div> </div><a href="#" class="tipTarget" id="abt.share.stumble"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_stumbleupon.gif" alt="StumbleUpon"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Viadeo</p> </div> </div><a href="#" class="tipTarget" id="abt.share.viadio"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_viadeo.gif" alt="Viadeo"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Orkut</p> </div> </div><a href="#" class="tipTarget" id="abt.share.orkut"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_orkut.gif" alt="Orkut"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Yahoo!&nbsp;Buzz</p> </div> </div><a href="https://web.archive.org/web/20101119050659/http://buzz.yahoo.com/buzz?publisherurn=wsj&amp;targetUrl=" class="tipTarget" id="abt.share.ybuzz" target="_blank"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_buzz.gif" alt="Yahoo Buzz"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Fark</p> </div> </div><a href="#" class="tipTarget" id="abt.share.fark"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_fark.gif" alt="Fark"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>Reddit</p> </div> </div><a href="#" class="tipTarget" id="abt.share.reddit"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_reddit.gif" alt="Reddit"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>LinkedIn</p> </div> </div><a href="#" class="tipTarget" id="abt.share.linkedin"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_linkedin.gif" alt="LinkedIn"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>del.icio.us</p> </div> </div><a href="#" class="tipTarget" id="abt.share.delicios"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_delicious.gif" alt="del.icio.us"/></a> </li> <li class="tooltipUnit"> <div class="tooltipBox"> <div class="tooltip"> <p>MySpace</p> </div> </div><a href="#" class="tipTarget" id="abt.share.myspace"><img src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/icon_myspace.gif" alt="MySpace"/></a> </li> </ul> </li> <li class="aToolUnit aToolType-fbLike" id="aFbLikeBottom"><fb:like layout="standard" width="450" height="35" show_faces="true"></fb:like></li> <li class="aToolUnit clear-both">&nbsp;</li> </ul> </div><!-- Article Tools Complete End --> <div class="adSummary msnlinks"> <script type="text/javascript"> microsoft_adunitid = "1781"; 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src="https://web.archive.org/web/20101119050659im_/http://s.wsj.net/img/footer_logo_small.png" alt="The Wall Street Journal"/></strong><span>Digital Network</span></h4> <ul> <li><a href="https://web.archive.org/web/20101119050659/http://online.wsj.com/">WSJ.com</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://www.marketwatch.com/?siteid=wsj&amp;dist=freedjsiteslink&amp;mod=WSJ_footer">Marketwatch.com</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://online.barrons.com/public/main?mod=WSJ_footer">Barrons.com</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://www.smartmoney.com/?mod=WSJ_footer">SmartMoney.com</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://allthingsd.com/?reflink=DNH_EUR&amp;mod=WSJ_footer">AllThingsD.com</a></li> <li class="fins"><a href="https://web.archive.org/web/20101119050659/http://www.fins.com/?mod=WSJ_footer">FINS:</a> <a href="https://web.archive.org/web/20101119050659/http://www.fins.com/finance/?mod=WSJ_footer">Finance,</a> <a href="https://web.archive.org/web/20101119050659/http://it-jobs.fins.com/?mod=WSJ_footer">IT jobs,</a> <a href="https://web.archive.org/web/20101119050659/http://sales-jobs.fins.com/?mod=WSJ_footer">Sales jobs</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://bigcharts.marketwatch.com/?mod=WSJ_footer">BigCharts.com</a></li> <!--<li id="feerLink" style="display:none;"><a href="http://www.feer.com/?mod=WSJ_footer">Far Eastern Economic Review</a></li>--> <li><a href="https://web.archive.org/web/20101119050659/http://vse.marketwatch.com/Game/Homepage.aspx?mod=WSJ_footer">Virtual Stock Exchange</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://professor.wsj.com/?mod=WSJ_footer">ProfessorJournal.com</a></li> <li><a id="usEditionFooter" href="https://web.archive.org/web/20101119050659/http://online.wsj.com/home-page?mod=WSJ_footer">WSJ U.S. Edition</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://asia.wsj.com/home-page?mod=WSJ_footer">WSJ Asia Edition</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://europe.wsj.com/home-page?mod=WSJ_footer">WSJ Europe Edition</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://india.wsj.com/home-page?mod=WSJ_footer">WSJ India Page</a></li> <li class="foreignLang"><h4>Foreign language editions:</h4></li> <li><a href="https://web.archive.org/web/20101119050659/http://cn.wsj.com/gb/index.asp?mod=WSJ_footer" target="_blank">WSJ Chinese</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://jp.wsj.com/?mod=WSJ_footer" target="_blank">WSJ Japanese</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://online.wsj.com/portuguese?mod=WSJ_footer">WSJ Portuguese</a></li> <li><a href="https://web.archive.org/web/20101119050659/http://online.wsj.com/americas?mod=WSJ_footer">WSJ Spanish</a></li> </ul> </li> </ul> <div class="footnotes"> <small class="acapLogo"><a href="https://web.archive.org/web/20101119050659/http://the-acap.org/acap-enabled.php?mod=WSJ_footer" target="_blank"><span>ACAP Enabled</span></a></small> <small class="copyright">Copyright &copy;2010 Dow Jones &amp; Company, Inc. All Rights Reserved</small> </div> </div> <div id="FIMTracking" class="hidden"></div> </div> </div></div></div><script type="text/javascript" src="https://web.archive.org/web/20101119050659js_/http://sj.wsj.net/djscript/j_global_slim-20101116184245.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20101119050659js_/http://sj.wsj.net/djscript/NA_WSJ/0_0_WA_0002-20101116184245.js"></script> <script type="text/javascript" src="https://web.archive.org/web/20101119050659js_/http://stags.peer39.net/712/trg_712.js"></script> <script type="text/javascript"> /* <![CDATA[ */ var jsexec = dj.util.JSExec(dj.context.jsexec); try { console.group("DJ JSExec:"); console.info("[ begin jsexec ]"); } catch (e) { var _fnc = function(){}; console = {log: _fnc, info: _fnc, error: _fnc, dir: _fnc, group: _fnc, groupEnd: _fnc}; } //------------------------------ jsexec(0,"dj.util.Omniture.init",function(){dj.util.Omniture.init();dj.util.Tracking.omniture.init();var pDatePlaceholder = dojo.byId('pageDatePlaceholder'); 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