Agile Insights: Reconciling Client Feedback with User Research

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How do you navigate conflicting insights in Agile projects? </h1> <div class="qa-redesign-article-content py-2 md:py-6" id="desktop-content-urn_li_articleSegment__urn_li_linkedInArticle_7253096574539460608_7253096580054937600_"> <div class="article-main__content" data-test-id="publishing-text-block">  </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Agile projects thrive on adaptability, but conflicting client feedback and user research can create roadblocks. Here's how to harmonize these insights:</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>- Involve stakeholders in a review session to discuss discrepancies and seek a consensus.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>- Prioritize changes based on the project's goals, balancing user needs with business objectives.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>- Test conflicting ideas through A/B testing or prototypes to gather more data and guide decisions.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>How do you blend diverse perspectives in your Agile projects?</span> </p> </div> </div> <div class="qa-redesign-article-content__components"> <div class="md:pb-2 pb-1 md:block hidden" data-test-qa-redesign-publisher-author-card> <div 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<div class="x-article-last-update-time text-sm leading-[24px] text-color-text-secondary"> Last updated on Oct 18, 2024 </div> <section class="mb-2"> <ol itemscope itemtype="http://schema.org/BreadcrumbList" class="breadcrumbs "> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/home/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">All</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/engineering-s166/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Engineering</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www.linkedin.com/pulse/topics/engineering-s166/agile-methodologies-s1608/" 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How do you navigate conflicting insights in Agile projects? </h1> </div> <div class="qa-redesign-article-content py-2 block md:hidden" id="mobile-content-urn_li_articleSegment__urn_li_linkedInArticle_7253096574539460608_7253096580054937600_"> <div class="article-main__content" data-test-id="publishing-text-block">  </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Agile projects thrive on adaptability, but conflicting client feedback and user research can create roadblocks. Here's how to harmonize these insights:</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>- Involve stakeholders in a review session to discuss discrepancies and seek a consensus.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>- Prioritize changes based on the project's goals, balancing user needs with business objectives.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>- Test conflicting ideas through A/B testing or prototypes to gather more data and guide decisions.</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>How do you blend diverse perspectives in your Agile projects?</span> </p> </div> </div> <div data-test-qa-redesign-add-perspective class="article-segment-contributions-header-container sticky-on-scroll bg-color-canvas-tint md:ml-[-12px] 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id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" data-segment-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600)" aria-errormessage="error-urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600)" data-feed-control="comment_box" data-feed-action-category="EXPAND" data-feed-action-type="expandContributionBox"></textarea> <div class="contribution-action-bar flex w-full items-center pt-2"> <span class="contribution-helper-text grow text-left text-xs text-color-text-secondary lg:text-sm" role="alert"> <span class="contribution-character-count"></span> <span class="contribution-error-message hidden text-color-signal-negative" id="error-urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600)"> Help others by sharing more (125 characters min.) </span> </span> <button class="contribution-cancel-button ease-linear duration-300 btn-sm btn-tertiary mr-1 transition-all lg:btn-md" data-tracking-control-name="cancel_contribution"> Cancel </button> <button disabled="true" aria-disabled="true" class="submit-contribution-button ease-linear duration-300 btn-sm btn-primary transition-all lg:btn-md" data-tracking-control-name="comment_post" data-feed-control="comment_post" data-feed-action-category="COMMENT" data-feed-action-type="submitContribution"> <div class="loader flex"> <div class="loader__container mb-2 overflow-hidden"> <icon class="loader__icon inline-block loader__icon--default text-color-progress-loading" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/ddi43qwelxeqjxdd45pe3fvs1" data-svg-class-name="loader__icon-svg--x-small fill-currentColor h-[20px] min-h-[20px] w-[20px] min-w-[20px]"></icon> </div> </div> <span class="submit-contribution-button-text">Add</span> <span class="save-contribution-changes-button-text">Save</span> </button> </div> </div> </div> </div> </div> <div class> <div class="total-count flex items-center gap-0.5 md:px-1 pt-3 text-right text-md text-color-text font-bold" data-test-contributions-answers-count data-test-id="contributions-count" data-tracking-control-name="article-ssr-frontend-x-article_comments_count" data-feed-control="article-ssr-frontend-x-article_comments_count" data-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600)"> <span class="total-count__count">8</span> answers </div> <code id="contributionSingular" style="display: none"></code> <code id="contributionPlural" style="display: none"></code> <ul class="contribution-list pt-3" data-test-qa-redesign-contribution-list> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)" data-contributor-urn="urn:li:member:360146890" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://pk.linkedin.com/in/hamza-iltaf?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQELIgvW5bVcaA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1703714030491?e=2147483647&v=beta&t=khRlUB2KWfnE1JGPz8hC-GcEjZYxluq7jl_fGZ6luCw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4D03AQELIgvW5bVcaA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1703714030491?e=2147483647&v=beta&t=khRlUB2KWfnE1JGPz8hC-GcEjZYxluq7jl_fGZ6luCw" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Hamza Iltaf </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Agile Methodologies & Frameworks Expert | Certified SAFe® 6 Product Owner/Product Manager | Salesforce CPQ | AI Enthusiast | Product Strategy, Development & Design </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div 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data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/85z203x9ymzz8gu3a3jmtxy81"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Copy link to contribution</span> </button> </li> <li class="ellipsis-menu__item flex" data-feed-action="semaphoreComment" data-feed-control="comment_control_menu_report" data-tracking-control-name="comment_control_menu_report" data-feed-action-type="expandContributionReporting" data-feed-action-category="expand" data-test-id="contribution-control-menu-report"> <a href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F3%2Fclient-feedback-clashes-user-research-how-do-4gs1e&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)" data-semaphore-author-urn="urn:li:member:360146890" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " role="menuitem">  <icon data-svg-class-name=" ellipsis-menu__item-icon text-color-icon h-[20px] w-[auto] mr-1 flex " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/eo60762wicg7snl6mo020acft"></icon> <span class=" ellipsis-menu__item-text inline-block text-color-text font-semibold ">Report contribution</span> </a>  <template id="comment-reported-card-template"> <p class="comment-reported-card bg-color-background-container p-2 text-sm font-medium text-color-text-secondary"> Thanks for letting us know! You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text"> When client feedback conflicts with user research, start by aligning both perspectives with project goals and user needs. Facilitate a discussion to understand the rationale behind each input. Use data to prioritize decisions, highlighting evidence from user research and how it aligns with business objectives. Create a transparent decision-making framework, focusing on outcomes rather than opinions. If needed, prototype or test conflicting ideas to gather additional insights. Show stakeholders the value of a user-centric approach while respecting their contributions, fostering collaboration over contention.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)" data-reactions-count="5"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fclient-feedback-clashes-user-research-how-do-4gs1e&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)" data-tracking-will-navigate 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sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" 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md:block">Funny</span> </div> </div> </template> <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs contribution-social-activity__social-actions before:middot flex items-center justify-start gap-1 pr-1 before:mx-0.5" data-sap-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="5 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="5" data-singular="%numReactions%" data-plural="%numReactions%" data-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265351534228471808)" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 5 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7266362769606635520)" data-contributor-urn="urn:li:member:3873609" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://uk.linkedin.com/in/raymead?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQEpr6U1ywOvzg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1584620365730?e=2147483647&v=beta&t=hua7Zv__18Bar1QUiK1ZW5NopU0T27nZ7uPc_MpRgwE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4D03AQEpr6U1ywOvzg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1584620365730?e=2147483647&v=beta&t=hua7Zv__18Bar1QUiK1ZW5NopU0T27nZ7uPc_MpRgwE" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Ray Mead </span>  </div>  </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/c26vw8uiog92lvrqov98hvbxr"></icon> </button> <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" role="menu" tabindex="-1">  <li class="ellipsis-menu__item flex contribution-control-menu-item--copy" data-feed-action="copyComment" data-feed-control="comment_control_menu_copy" data-tracking-control-name="comment_control_menu_copy" data-feed-action-type="controlMenuCopy" data-feed-action-category="copy" data-comment-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7266362769606635520)" data-comment-thread-urn="urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600)"> <button class="contribution-control-menu-item ellipsis-menu__item-button flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint hover:bg-color-background-container-tint " data-tracking-control-name="comment_control_menu_copy" data-feed-action-category="expand" data-feed-action-type="expandCopyContribution" role="menuitem"> <icon data-svg-class-name=" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">It’s back to the 5 whys: WHY was the client feedback the way it was? WHY was the research producing those sets of conclusions? WHY do they not match? WHY did we find ourself in this position? WHY is there confusion about our prioritisation and governance? Or similar questions in the same vein. The point is, something is wrong here and in order to solve it you need to first identify the root causes. </p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7266362769606635520)" data-reactions-count="4"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fclient-feedback-clashes-user-research-how-do-4gs1e&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7266362769606635520)" data-tracking-will-navigate 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sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Support</span> </div> <div class="selected-reaction--EMPATHY flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden 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tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265569959726989312)" data-contributor-urn="urn:li:member:249547162" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://ca.linkedin.com/in/vita-pogrebnyak?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQH0Hnp4fascIw/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1726521851834?e=2147483647&v=beta&t=m7qI9_6-jOKcYpikfErbJr00jltB5E4Oo_K15c8kCJM" data-ghost-classes="bg-color-entity-ghost-background" 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Team coaching & mentoring </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">When client feedback and user research conflict, it's important to turn to metrics and analytics for clarity. Usage of quantitative data, such as conversion rates, user engagement statistics, or heatmaps, to validate assumptions and guide discussions helps to shift the conversation from opinions to measurable outcomes.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto contribution-social-activity__reactions-menu " data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265569959726989312)" data-reactions-count="2"> <a class="reactions-menu__link text-color-text contribution-social-activity__button flex items-center btn-sm btn-tertiary justify-center sm:flex-row sm:text-sm rounded-sm px-0.5 relative h-6 cursor-pointer w-full contribution-social-activity__reactions-menu " href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fadvice%2F3%2Fclient-feedback-clashes-user-research-how-do-4gs1e&trk=article-ssr-frontend-x-article_contribution-social-activity_like-cta" target="_blank" data-tracking-control-name="article-ssr-frontend-x-article_contribution-social-activity_reactions-cta" data-parent-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265569959726989312)" data-tracking-will-navigate data-accessory-entity-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265569959726989312)" data-reactions-count="2">  <div class="like-button-default flex flex-row items-center "> <icon class="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0" data-svg-class-name="contribution-social-activity__icon w-[24px] h-[24px] mr-0.5 sm:m-0--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e2cf8dn8tvjcu9gl3qcxhw31q"> </icon> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> </a> </div> <template id="selected-reaction"> <div> <div class="selected-reaction--LIKE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Like" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7ze70iqo2l1rn7hwfoykiwjod"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Like</span> </div> <div class="selected-reaction--PRAISE flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Celebrate" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/czva5w81r4b0pjr7sh5r4nbw9"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Celebrate</span> </div> <div class="selected-reaction--APPRECIATION flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Support" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/8kvqqk9m1eu5ffqkdlum1ka1m"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden 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class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Santosh Modi </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Linkedin Top Voice | Transforming Vision into Results: Building High-Performance Teams that Drive Business Success Through Agile Practices! | Upcoming Best Selling Author </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] 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alt="Love" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5yukss5d7kh4xrbd5642z6tk0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Love</span> </div> <div class="selected-reaction--INTEREST flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Insightful" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/es4dlamdpym2zbuhglwx2cuz0"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden md:block">Insightful</span> </div> <div class="selected-reaction--ENTERTAINMENT flex flex-row items-center"> <img class="inline-block align-middle relative w-3 h-3 mr-1 babybear:mr-0 mb-0.5" alt="Funny" aria-hidden="true" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e0rqrq0h755yqqu59fy047ayt"> <span class="contribution-social-activity__button-text sm:pl-0.5 text-md font-bold hidden 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tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 2 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </div>  </div>  </li> <li class="contribution" data-contribution-urn="urn:li:comment:(urn:li:articleSegment:(urn:li:linkedInArticle:7253096574539460608,7253096580054937600),7265918890335956992)" data-contributor-urn="urn:li:member:664948754" data-contribution-tracking-id="KCDTlzzMQOQ8EeoHsZg7Cg==" data-is-logged-in="false"> <div class="flex items-center justify-between"> <a href="https://in.linkedin.com/in/anand-e?trk=article-ssr-frontend-x-article" target="_blank" data-tracking-control-name="comment_actor" data-tracking-will-navigate class="contribution__lockup relative flex items-center overflow-hidden pr-1 font-sans hover:no-underline focus:no-underline xs:left-[-56px]"> <figure class="top-[4px] inline-flex lg:hidden"> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D5603AQG1LakXhCmo1w/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1732044173747?e=2147483647&v=beta&t=QFwnc_o0xefypoVHlcVDy4m67-00FR7y8D9Q6N8Sm4Y" 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