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</section> <section class="page-alert-container"> </section> <script type="text/template" id="page-alert-template"> <div class="alert notice page-alert hidden" role="alert" tabindex="-1"> <div class="page-alert-wrapper"> <p class="page-alert-message"></p> <button class="page-alert-dismiss"> <li-icon class="filter-frame-close-button-icon" type="cancel-icon" size="small" a11y-text="Dismiss Alert"></li-icon> <span class="a11y-hidden">Dismiss Alert</span> </button> </div> </div> </script> <div class="container js-root-container"> <div class="wrapper"> <section id="main" class="site-wrapper" role="main"> <section id="content" class="site-content frame group"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter dark-polychrome " data-responsive-height="350px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome" data-background-video-id="flexible-column-frame_1949790026" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/banners/hero_banner_1x.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/banners/hero_banner_1x.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/banners/hero_banner_1x.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source 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data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-16-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height dark-polychrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome,dark-polychrome" data-background-video-id="banner_1508704539" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1508704539"> <h1 class="banner-headline headline-66"> <br/>Formaci贸n sobre marketing </h1> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gray-line light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1480646332" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-14-columns align-top stacking-order-1"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p>Los profesionales de marketing ya no pueden confiar en las cuatro P que aprendieron en la universidad: precio, producto, punto de venta y promoci贸n. Cada vez es m谩s dif铆cil seguir el ritmo a los cambios del marketing en las facultades, y las empresas de todos los tama帽os y sectores se est谩n resintiendo.</p> <p>Las personas responsables de desarrollo y de marketing pueden superar este reto si invierten en una formaci贸n continua en marketing digital y en los cursos online adecuados.</p> <p>En lugar de competir por encontrar al candidato so帽ado del marketing, puedes ayudar a tus empleados a adquirir las aptitudes que te hacen falta.</p> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p><a href="#multi-discipline">Formar a profesionales de marketing polifac茅ticos con cursos de marketing online</a></p> <p><a href="#program">La importancia de la formaci贸n en marketing</a></p> <p><a href="#master">Cursos de formaci贸n en marketing</a></p> <p><a href="#learning">Itinerarios de aprendizaje para sacar todo el provecho a los cursos de marketing online</a></p> </div> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--2 background-color none "></div></div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-full-background " data-responsive-height="200px,auto,200px,auto,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_333719472" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-01.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-01.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-01.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-01.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-01.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-01.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_333719472"> </div> </div> </section> </div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="" data-mobile-portrait="0" data-mobile-landscape="" data-desktop="0"> <div class="banner parbase section"> <section id="multi-discipline" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="610px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1128338216" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1128338216"> <h2 class="banner-headline headline-subheadline-26"> Formar a profesionales de marketing polifac茅ticos con cursos de marketing online </h2> <p class="banner-subheadline subheadline-17"> La formaci贸n en marketing tradicional ha llevado a los nuevos profesionales a adoptar un enfoque general. Antes hab铆a un conjunto predefinido de aptitudes y pr谩cticas que se aplicaban a todas las empresas, pero el auge del marketing digital ha normalizado la especializaci贸n.<br/> <br/> Ahora los profesionales de marketing se encargan de una larga lista de responsabilidades: desde la creaci贸n de la marca, las relaciones p煤blicas y la experiencia del cliente hasta la optimizaci贸n en motores de b煤squeda, redes sociales, marketing de contenido y la publicidad de pago por clic. En lugar de buscar a un experto en todo (por norma general, el que mucho abarca poco aprieta), el sector est谩 apostando por candidatos polifac茅ticos.<br/> <br/> La clave para formar a profesionales de marketing multidisciplinares es asegurarte de que tu equipo tenga una amplia gama de conocimientos y aptitudes, con un gran dominio y experiencia en una o dos disciplinas. Por ejemplo, podr铆as tener un especialista en SEO y creaci贸n de contenido en el equipo que solo tenga conocimientos b谩sicos de v铆deo y experiencia del usuario.聽<br/> <br/> Si ofreces cursos de calidad, ayudar谩s a tus empleados a salir de un campo aislado para convertirse en profesionales polifac茅ticos capaces de trabajan en equipo. 驴Por qu茅 es tan importante que los profesionales de formaci贸n y desarrollo preparen a expertos en marketing polifac茅ticos? Estos son los motivos: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1333611079" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--default" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-1"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_229237144" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_229237144"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/reference-cards/0007_icon-skills-72px.png.original.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/reference-cards/0007_icon-skills-72px.png.original.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/reference-cards/0007_icon-skills-72px.png.original.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/reference-cards/0007_icon-skills-72px.png.original.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/reference-cards/0007_icon-skills-72px.png.original.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/reference-cards/0007_icon-skills-72px.png.original.png.original.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> Motivaci贸n propia </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-2"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1513573191" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1513573191"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0008_icon-insights-72px.png/jcr:content/renditions/0008_icon-insights-72pxv02.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0008_icon-insights-72px.png/jcr:content/renditions/0008_icon-insights-72pxv02.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0008_icon-insights-72px.png/jcr:content/renditions/0008_icon-insights-72pxv02.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0008_icon-insights-72px.png/jcr:content/renditions/0008_icon-insights-72pxv02.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0008_icon-insights-72px.png/jcr:content/renditions/0008_icon-insights-72pxv02.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0008_icon-insights-72px.png/jcr:content/renditions/0008_icon-insights-72pxv02.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> Pensamiento cr铆tico </p> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-8-columns align-top stacking-order-3"> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1038583770" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_1038583770"> <div class="banner-icon"> <div class="image-component content-margin"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0018_icon-privacy-lock-72px.png/jcr:content/renditions/0018_icon-privacy-lock-72px.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0018_icon-privacy-lock-72px.png/jcr:content/renditions/0018_icon-privacy-lock-72px.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0018_icon-privacy-lock-72px.png/jcr:content/renditions/0018_icon-privacy-lock-72px.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0018_icon-privacy-lock-72px.png/jcr:content/renditions/0018_icon-privacy-lock-72px.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0018_icon-privacy-lock-72px.png/jcr:content/renditions/0018_icon-privacy-lock-72px.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="image-content lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/global-design-assets/art-deco-illustrative-icons/grayscale-backgrounds/72px-icons/0018_icon-privacy-lock-72px.png/jcr:content/renditions/0018_icon-privacy-lock-72px.png"/></picture> </div> </div> <p class="banner-headline subheadline-17"> Agilidad del equipo </p> </div> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <ul> <li><strong>Motivaci贸n propia:</strong> Al dar a los profesionales de marketing un objetivo (dominar una aptitud con un curso de marketing digital), satisfaces la necesidad innata de que su trabajo tenga sentido.聽</li> <li><strong>Pensamiento cr铆tico:</strong> Cuando los responsables de marketing est谩n demasiado encasillados, resulta dif铆cil resolver problemas de forma eficaz. Mientras que si las personas del equipo tienen distintos niveles de experiencia y componen un amplio abanico de conocimientos, es mucho m谩s probable que expresen un pensamiento cr铆tico y den con mejores soluciones para el negocio.</li> <li><strong>Agilidad del equipo:</strong> Contratar a un solo profesional de marketing polifac茅tico puede no ser suficiente para completar el puzle. Si conf铆as demasiado en el mismo profesional para todas tus funciones de marketing, tu negocio estar谩 en manos de una sola persona. Apuesta por la formaci贸n multidisciplinar con cursos de marketing online para que tu negocio siga en marcha aunque un empleado se vaya de vacaciones o deje la empresa.</li> </ul> <p>Los l铆deres de opini贸n en el 谩mbito de marketing recalcan la importancia de la formaci贸n continua y la capacidad de adaptarse a los cambios del sector. Sin embargo, los responsables de desarrollo y de marketing no pueden quedarse de brazos cruzados esperando que el aprendizaje autoguiado se ocupe de las carencias en aptitudes.</p> <p>聽</p> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="Ver menos" href="#" data-more-text="Ver más"> <span class="js-expandable-text">Ver menos</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="see-more-frame parbase section"> <section class="see-more-frame " data-component-js-load-path="components/layout/see-more-frame"> <section class="see-more-content" id="" data-tablet-portrait="0" data-tablet-landscape="" data-mobile-portrait="0" data-mobile-landscape="" data-desktop="0"> <div class="banner parbase section"> <section id="program" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="530px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_735906311" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_735906311"> <h2 class="banner-headline headline-subheadline-26"> La importancia de la formaci贸n en marketing </h2> <p class="banner-subheadline subheadline-17"> <br/> Si los profesionales de marketing son conscientes de la importancia de ser polifac茅ticos, 驴c贸mo es que todav铆a faltan aptitudes en el sector? El proceso de selecci贸n es uno de los motivos, aunque la mayor parte del problema est谩 en una tasa de abandono del 90% de los cursos masivos online.聽<br/> <br/> Las personas son conscientes de que los cursos de marketing pueden ayudarlos a entender nuevos conceptos (como el marketing de contenido y la optimizaci贸n de las tasas de conversi贸n). Pero finalizar el curso y poner en pr谩ctica lo aprendido es otra cosa.<br/> <br/> Por este motivo, los gerentes empresariales deben desarrollar un programa formal de formaci贸n continua, poniendo 茅nfasis en los cursos de marketing online que pueden aplicarse de inmediato. El hecho de que los empleados sean capaces de poner en pr谩ctica lo aprendido en los cursos hace que quieran seguir form谩ndose de manera constante.<br/> <br/> Cuando todo el equipo participa en el programa y hace los cursos correspondientes, los empleados comprenden mejor las funciones que no son de su especialidad. El respeto por los dem谩s derriba las barreras que impiden que muchos equipos de marketing se adapten a los cambios del mercado.<br/> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="master" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="60px,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1866836235" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1866836235"> <h2 class="banner-headline headline-subheadline-26"> Cursos de formaci贸n en marketing </h2> </div> </div> </section> </div> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <p>Para crear un programa de marketing que forme a empleados polifac茅ticos capaces de captar el inter茅s de los clientes, es necesario centrarse en las siguientes aptitudes:</p> <ul> <li><strong><a href="https://www.linkedin.com/learning/fundamentos-del-content-marketing-blogs?u=104" rel="nofollow" target="_blank">Marketing de contenido:</a></strong>聽El contenido sigue siendo la estrella del marketing. Si tu equipo de marketing es capaz de crear contenido de calidad, podr谩 interactuar mejor con los clientes. Prestar m谩s atenci贸n al contenido es sin贸nimo de cuidar tu negocio. Algunas formas de contenido ser谩n importantes siempre, aunque haya cambios en el sector.</li> <li><strong><a href="https://www.linkedin.com/learning/big-data-escucha-activa?u=104" rel="nofollow" target="_blank">An谩lisis de datos:</a></strong>聽El marketing cada vez depende m谩s de los datos. Sin embargo, muchos profesionales de marketing tradicionales provienen del 谩mbito creativo. Desarrollar las aptitudes de an谩lisis en estos perfiles te ayudar谩 a impulsar al equipo.</li> <li><strong><a href="https://www.linkedin.com/learning/marketing-online-avanzado-roi-en-redes-sociales?u=104" rel="nofollow" target="_blank">Estrategia:</a></strong>聽La tasa de rotaci贸n en el mundo del marketing es muy alta, pero es posible poner freno a esta tendencia si los profesionales de marketing conocen las bases de la estrategia. Vale m谩s fomentar la capacidad de adaptaci贸n que centrarse 煤nicamente en t茅cnicas concretas.聽</li> <li><strong><a href="https://www.linkedin.com/learning/paths/convirtete-en-experto-en-marketing-en-social-media?u=104" rel="nofollow" target="_blank">Redes sociales:</a></strong>聽Las conversaciones sobre los productos se han trasladado a las redes sociales y es muy importante que las marcas tengan un papel activo. Esto se puede hacer bien o se puede hacer mal. Con los cursos de marketing online adecuados, los responsables de desarrollo y de marketing pueden ayudar a que todo el equipo interact煤e con el p煤blico de su marca en las redes sociales.</li> <li><strong><a href="https://www.linkedin.com/learning/branding-avanzado?u=104" rel="nofollow" target="_blank">Marca:</a></strong>聽Para crear una marca es necesario reflexionar sobre lo que distingue a tu empresa de las dem谩s e integrar ese valor diferenciador en todos los puntos de contacto: dise帽o, comunicaciones, marketing y relaciones p煤blicas, y la visi贸n de futuro de la empresa. Descubre los fundamentos de la imagen de marca, c贸mo funciona y c贸mo hacer que sea m谩s competitiva.</li> <li><strong><a href="https://www.linkedin.com/learning/google-ads-avanzado?u=104" rel="nofollow" target="_blank">Medios de pago:</a></strong>聽Como dec铆a el conocido profesor de comunicaci贸n Marshall McLuhan: 芦El medio es el mensaje禄. Esta teor铆a cobra a煤n m谩s sentido en el complejo panorama de medios actual. Para conseguir que tu mensaje llegue m谩s lejos, es importante que recurras a la publicidad de pago. Hay multitud de canales de pago disponibles para llegar a tu p煤blico objetivo con el mensaje adecuado, en el lugar y en el momento justos.</li> <li><strong><a href="https://www.linkedin.com/learning/fundamentos-esenciales-del-marketing-online?u=104" rel="nofollow" target="_blank">Marketing online:</a></strong>聽Los responsables de marketing online son una pieza clave en el desarrollo y la puesta en marcha de la estrategia de marketing digital. Sus aptitudes b谩sicas y su conocimiento pr谩ctico les permiten desarrollar e implantar estrategias que pueden llevar a la empresa a otro nivel.</li> </ul> <p>Estas son solo algunas de las aptitudes que los responsables de desarrollo y de marketing pueden incluir en un programa de formaci贸n sobre marketing digital.聽</p> <p>No ofrezcas solo cursos de marketing independientes, int茅gralos en itinerarios de aprendizaje que beneficien a tus profesionales de forma continua.</p> </div> </section> </div> </section> <span class="see-more-empty-line"></span> <button class="see-more-button js-expandable js-analytics-event" data-more-icon="chevron-down-icon" data-less-icon="chevron-up-icon" aria-expanded="false" data-less-text="Ver menos" href="#" data-more-text="Ver más"> <span class="js-expandable-text">Ver menos</span> <li-icon type="chevron-up-icon" size="large" class="see-more-button-icon js-expandable-icon" a11y-text="" ""> </li-icon> </button> </section> </div> <div class="spacer parbase section"> <div class="spacer-component spacing--4 background-color none "></div></div> <div class="banner parbase section"> <section id="roi" data-anchorable class="banner-component has-responsive-height dark-monochrome has-background has-full-background " data-responsive-height="200px,auto,200px,auto,200px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome,dark-monochrome" data-background-video-id="banner_604942620" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-02.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-02.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-02.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-02.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-02.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center needs-resize-desktop lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/business-value-online-marketing-courses-02.jpg.original.jpg"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_604942620"> </div> </div> </section> </div> <div class="banner parbase section"> <section id="learning" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_834290654" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_834290654"> <h2 class="banner-headline headline-subheadline-26"> Itinerarios de aprendizaje para sacar todo el provecho a los cursos de marketing online </h2> <p class="banner-subheadline subheadline-17"> <br/> Nuestro cat谩logo de cursos de marketing incluye muchos itinerarios de aprendizaje completos que ayudar谩n a tus profesionales de marketing a dar un paso adelante. Ya busquen un nicho de marketing o una base de conocimientos m谩s amplia, tenemos la formaci贸n que necesitan.<br/> <br/> Estos son los itinerarios de aprendizaje que puedes ofrecer a tus profesionales para que aprendan a desarrollar, implantar y evaluar una buena estrategia: </p> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1799302540" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="entity parbase section"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_marketingmanager_01.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_marketingmanager_01.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_marketingmanager_01.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_marketingmanager_01.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_marketingmanager_01.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_marketingmanager_01.jpg.original.jpg"/></picture> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h3 style="margin-left: 40.0px;"><a href="https://www.linkedin.com/learning/paths/conviertete-en-experto-en-marketing-digital?u=104" rel="nofollow" target="_blank">Convi茅rtete en responsable de marketing:</a></h3> <p style="margin-left: 40.0px;">Una de las partes m谩s dif铆ciles de esta profesi贸n es dar el salto a gerente, ya que implica tener dos funciones al mismo tiempo: garantizar el 茅xito del equipo y desarrollar una buena estrategia para la empresa. Contratar a alguien para este puesto puede ser complicado, pero con este itinerario de aprendizaje podr谩s preparar a tus empleados para la transici贸n.</p> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_591182651" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="entity parbase section"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_digitalmarketer_02v2.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_digitalmarketer_02v2.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_digitalmarketer_02v2.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_digitalmarketer_02v2.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_digitalmarketer_02v2.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/learning_marketing_courses_digitalmarketer_02v2.jpg.original.jpg"/></picture> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h3 style="margin-left: 40.0px;"><a href="https://www.linkedin.com/learning/paths/destaca-en-marketing-digital-en-tiempos-de-transformacion-digital?u=104" rel="nofollow" target="_blank">Convi茅rtete en experto en marketing digital:聽</a></h3> <p style="margin-left: 40.0px;">No todos los aspectos de marketing son digitales, pero es innegable que los canales digitales son fundamentales para captar (y mantener) el inter茅s de los clientes. A la inmensa mayor铆a de los profesionales de marketing les resultar谩 muy 煤til un itinerario de aprendizaje con los fundamentos digitales.聽</p> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights padding-gutter light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1152419822" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column grid-6-columns align-top stacking-order-1"> <div class="entity parbase section"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/Online-marketing-courses_circle_image_05.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/Online-marketing-courses_circle_image_05.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/Online-marketing-courses_circle_image_05.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/Online-marketing-courses_circle_image_05.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/Online-marketing-courses_circle_image_05.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/Online-marketing-courses_circle_image_05.jpg.original.jpg"/></picture> </div> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-18-columns align-top stacking-order-2"> <div class="full-rich-text parbase section"> <section class="content-margin"> <div class="rich-text rich-text-mode-standard rich-text-align-center rich-text__padding--none rich-text__width--narrow"> <h3 style="margin-left: 40.0px;"><a href="https://www.linkedin.com/learning/paths/conviertete-en-experto-seo?u=104" rel="nofollow" target="_blank">Convi茅rtete en experto en SEO:聽</a></h3> <p style="margin-left: 40.0px;">Captar nuevos clientes a trav茅s de los motores de b煤squeda es un objetivo crucial para cualquier empresa. Para lograrlo, es necesario utilizar varias estrategias de posicionamiento web dentro y fuera de tu p谩gina (hasta ahora desconocidas por los profesionales de marketing tradicionales). Este itinerario de aprendizaje ense帽a a los profesionales de marketing a analizar y optimizar sitios web para mejorar su posicionamiento.聽</p> </div> </section> </div> </section> </div> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_1519444238" data-component-js-load-path="components/content/banner"> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-default manual-content-position from-1 to-24" id="banner-content-container-banner_1519444238"> <p class="banner-subheadline subheadline-17"> Nuestro completo cat谩logo de cursos de marketing online ofrece a los empleados los recursos que necesitan para adaptarse a las demandas de un mercado en constante evoluci贸n. Si los responsables de desarrollo y de marketing ofrecen acceso a una amplia gama de temas de formaci贸n, pueden marcar la diferencia y contar con un equipo todoterreno.<br/> <br/> <a href="https://www.linkedin.com/learning/topics/negocios-2?u=104" rel="nofollow" target="_blank">Echa un vistazo a nuestro cat谩logo de cursos</a>聽e itinerarios de aprendizaje para entender d贸nde puede empezar la trayectoria de tus empleados hacia la formaci贸n continua.<br/> </p> </div> </div> </section> </div> <div class="banner parbase section"> <section id="" data-anchorable class="banner-component has-responsive-height light-monochrome has-background has-content-width-background " data-responsive-height="20px,20px,20px,20px,20px" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="banner_860480462" data-component-js-load-path="components/content/banner"> <div class="banner-background "> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/blue_line.png.original.png" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/blue_line.png.original.png" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/blue_line.png.original.png" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/blue_line.png.original.png" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/blue_line.png.original.png" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="banner-background-image desktop-top-center tablet-landscape-top-center tablet-portrait-top-center mobile-landscape-top-center mobile-portrait-top-center lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/learning/en-us/images/power-pages/body-images/blue_line.png.original.png"/></picture> </div> <div class="banner-content content-margin component__padding--default"> <div class="banner-content-container banner-content-align-center manual-content-position from-1 to-24" id="banner-content-container-banner_860480462"> </div> </div> </section> </div> </section> <section class="flexible-column-frame-column grid-10-columns align-top stacking-order-2"> <div class="flexible-column-frame parbase section"> <section id="" data-anchorable class="flexible-column-frame-component layout-component has-responsive-height supports-zero-heights light-monochrome " data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-background-video-id="flexible-column-frame_1871058006" data-component-js-load-path="components/layout/flexible-column-frame"> <div class="flexible-column-frame-foreground legacy-padding-enabled has-responsive-height component__padding--none" data-responsive-height="auto,auto,auto,auto,auto" data-responsive-min-height="auto,auto,auto,auto,auto" data-enable-min-height="false"> <div class="flexible-column-frame-heading content-margin"> </div> <div class="content-margin"> <div class="flexible-column-frame-columns"> <section class="flexible-column-frame-column "> <div class="basic-list parbase section"> <section id="" data-anchorable class="basic-list-component basic-list-image-text light-monochrome" data-responsive-contrast="light-monochrome,light-monochrome,light-monochrome,light-monochrome,light-monochrome" data-component-js-load-path="components/layout/basic-list"> <div class="content-margin"> <header class="component-heading-group component-heading-group-align-default " data-responsive-contrast=""> <p class="component-heading-headline subheadline-21"> Conoce a parte del equipo de instructores de LinkedIn Learning </p> </header> </div> <div data-mobile-layout="stacked" class="mobile-layout-stacked content-margin"> <div class="resource-content resource-content-2-up"> <ul class="basic-list-items js-filterable-container"> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/pareja_gulliermo_ldc.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/pareja_gulliermo_ldc.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/pareja_gulliermo_ldc.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/pareja_gulliermo_ldc.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/pareja_gulliermo_ldc.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/pareja_gulliermo_ldc.jpg.original.jpg"/></picture> </div> <div class="entity-title-wrapper entity-block"> <div class="entity-title">Guillermo Pareja</div> <div class="entity-subtitle">Google Advertising Professional, Google Analytics Qualified Individual y Bing Ads Accredited Professional.</div> </div> <div class="entity-social entity-block"> <div class="entity-link"> <a class="entity-link-url js-analytics-event" href="https://www.linkedin.com/learning/instructors/guillermo-pareja" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Más información","label":"https://www.linkedin.com/learning/instructors/guillermo-pareja - flexible-column-frame - flexible-column-frame - basic-list - entity","componentId":"actionable-content_1105390060"}"> M谩s informaci贸n </a> </div> </div> </div> </div> </section> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/rodriguez_nicolas_ldc.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/rodriguez_nicolas_ldc.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/rodriguez_nicolas_ldc.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/rodriguez_nicolas_ldc.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/rodriguez_nicolas_ldc.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/rodriguez_nicolas_ldc.jpg.original.jpg"/></picture> </div> <div class="entity-title-wrapper entity-block"> <div class="entity-title">Nico Roddz</div> <div class="entity-subtitle">Web analyst, consultor de marketing y experto en growth hacking</div> </div> <div class="entity-social entity-block"> <div class="entity-link"> <a class="entity-link-url js-analytics-event" href="https://www.linkedin.com/learning/instructors/nico-roddz" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Más información","label":"https://www.linkedin.com/learning/instructors/nico-roddz - flexible-column-frame - flexible-column-frame - basic-list - entity","componentId":"actionable-content_696565835"}"> M谩s informaci贸n </a> </div> </div> </div> </div> </section> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/lirio_ignacio_2_ldc.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/lirio_ignacio_2_ldc.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/lirio_ignacio_2_ldc.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/lirio_ignacio_2_ldc.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/lirio_ignacio_2_ldc.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/lirio_ignacio_2_ldc.jpg.original.jpg"/></picture> </div> <div class="entity-title-wrapper entity-block"> <div class="entity-title">Ignacio Lirio</div> <div class="entity-subtitle">Formador profesional en transformaci贸n digital para la industria editorial. Consultor freelance y autor</div> </div> <div class="entity-social entity-block"> <div class="entity-link"> <a class="entity-link-url js-analytics-event" href="https://www.linkedin.com/learning/instructors/ignacio-lirio" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - Más información","label":"https://www.linkedin.com/learning/instructors/ignacio-lirio - flexible-column-frame - flexible-column-frame - basic-list - entity","componentId":"actionable-content_287741610"}"> M谩s informaci贸n </a> </div> </div> </div> </div> </section> </li> <li class="basic-list-item js-filterable filterable image-text-wrapper"> <section id="" data-anchorable class="entity-component content-margin filterable-content "> <div class="entity-content basic"> <div class="entity-blocks"> <div class="entity-block entity-image-wrapper"> <picture><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/Brad_Batesole_010.jpg.original.jpg" media="only screen and (min-width: 1025px)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/Brad_Batesole_010.jpg.original.jpg" media="only screen and (min-width: 768px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/Brad_Batesole_010.jpg.original.jpg" media="only screen and (min-width: 720px) and (orientation: portrait)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/Brad_Batesole_010.jpg.original.jpg" media="only screen and (max-width: 767px) and (orientation: landscape)"/><source data-srcset="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/Brad_Batesole_010.jpg.original.jpg" media="only screen and (max-width: 719px) and (orientation: portrait)"/><img class="entity-person-image entity-image lazy-load" alt="" data-image-path="https://content.linkedin.com/content/dam/me/business/en-us/amp/learning-solutions/images/power-pages/spanish/Brad_Batesole_010.jpg.original.jpg"/></picture> </div> <div class="entity-title-wrapper entity-block"> <div class="entity-title">Brad Batesole</div> <div class="entity-subtitle">CMO en RentTrack, emprendedor, asesor de startups y experto en marketing</div> </div> <div class="entity-social entity-block"> <div class="entity-link"> <a class="entity-link-url js-analytics-event" href="https://www.linkedin.com/learning/instructors/brad-batesole" target="_blank" data-analytics-config="{"category":"External LinkedIn","action":"click - 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