Amazon Advertising Consultant | P&G Customer Story

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<div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-50e74c7780":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/resources.html\">Energy &amp; natural resources</a><ul>\r\n<li>Agriculture</li>\r\n<li>Energy &amp; utilities</li>\r\n<li>Environmental services</li>\r\n<li>Materials &amp; chemicals</li>\r\n<li>Natural resources</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-50e74c7780" class="cmp-text"> <ul><li><a href="/us/en/industries/resources">Energy & natural resources</a><ul><li>Agriculture</li><li>Energy & utilities</li><li>Environmental services</li><li>Materials & chemicals</li><li>Natural resources</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-c8925508fc":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/financial-services.html\">Financial services</a><ul>\r\n<li>Banking &amp; payments</li>\r\n<li>Capital markets</li>\r\n<li>Insurance</li>\r\n<li>Real estate</li>\r\n<li>Wealth &amp; asset management</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-c8925508fc" class="cmp-text"> <ul><li><a href="/us/en/industries/financial-services">Financial services</a><ul><li>Banking & payments</li><li>Capital markets</li><li>Insurance</li><li>Real estate</li><li>Wealth & asset management</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-b08905a3e0":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/healthcare.html\">Healthcare</a><ul>\r\n<li>Healthcare provider</li>\r\n<li>Healthcare payer</li>\r\n<li>Consumer health</li>\r\n<li>Health tech</li>\r\n<li>Healthcare association</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-b08905a3e0" class="cmp-text"> <ul><li><a href="/us/en/industries/healthcare">Healthcare</a><ul><li>Healthcare provider</li><li>Healthcare payer</li><li>Consumer health</li><li>Health tech</li><li>Healthcare association</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-dc69b6c3b6":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/life-sciences.html\">Life sciences</a><ul>\r\n<li>Pharmaceutical, biotech &amp; biopharma</li>\r\n<li>Distribution, equipment &amp; services</li>\r\n<li>Next-gen therapies</li>\r\n<li>MedTech &amp; med device</li>\r\n<li>Research &amp; clinical services</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-dc69b6c3b6" class="cmp-text"> <ul><li><a href="/us/en/industries/life-sciences">Life sciences</a><ul><li>Pharmaceutical, biotech & biopharma</li><li>Distribution, equipment & services</li><li>Next-gen therapies</li><li>MedTech & med device</li><li>Research & clinical services</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-b796115e06":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/manufacturing.html\">Manufacturing &amp; mobility</a><ul>\r\n<li>Discrete manufacturers</li>\r\n<li>Process manufacturers</li>\r\n<li>Aerospace</li>\r\n<li>Construction &amp; engineering</li>\r\n<li>Mobility</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-b796115e06" class="cmp-text"> <ul><li><a href="/us/en/industries/manufacturing">Manufacturing & mobility</a><ul><li>Discrete manufacturers</li><li>Process manufacturers</li><li>Aerospace</li><li>Construction & engineering</li><li>Mobility</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-91d109d46b":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/media-communications.html\">Media &amp; communications</a><ul>\r\n<li>Communications</li>\r\n<li>Gaming</li>\r\n<li>Marketing &amp; advertising</li>\r\n<li>Media &amp; entertainment</li>\r\n<li>Sports &amp; live entertainment</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-91d109d46b" class="cmp-text"> <ul><li><a href="/us/en/industries/media-communications">Media & communications</a><ul><li>Communications</li><li>Gaming</li><li>Marketing & advertising</li><li>Media & entertainment</li><li>Sports & live entertainment</li></ul> </li></ul> </div> </div> <div class="separator cmp-separator__sm aem-GridColumn--phone--hide aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0"> <div id="separator-97445dec70" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-4bd4d53ad9":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/public-social-impact.html\">Public &amp; social impact</a><ul>\r\n<li>Federal &amp; national government</li>\r\n<li>State, provincial &amp; local government</li>\r\n<li>Education</li>\r\n<li>Nonprofit &amp; philanthropy</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-4bd4d53ad9" class="cmp-text"> <ul><li><a href="/us/en/industries/public-social-impact">Public & social impact</a><ul><li>Federal & national government</li><li>State, provincial & local government</li><li>Education</li><li>Nonprofit & philanthropy</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-83b81dd0f0":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/retail-consumer.html\">Retail &amp; consumer goods</a><ul>\r\n<li>Consumer goods &amp; services</li>\r\n<li>Restaurants &amp; dining</li>\r\n<li>Retail</li>\r\n<li>Travel &amp; hospitality</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-83b81dd0f0" class="cmp-text"> <ul><li><a href="/us/en/industries/retail-consumer">Retail & consumer goods</a><ul><li>Consumer goods & services</li><li>Restaurants & dining</li><li>Retail</li><li>Travel & hospitality</li></ul> </li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-89735aeeef":{"@type":"slalom/components/text","repo:modifyDate":"2024-10-09T19:14:27Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/industries/technology.html\">Technology</a><ul>\r\n<li>Hardware</li>\r\n<li>Professional services</li>\r\n<li>Semiconductor</li>\r\n<li>Software</li>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-89735aeeef" class="cmp-text"> <ul><li><a href="/us/en/industries/technology">Technology</a><ul><li>Hardware</li><li>Professional services</li><li>Semiconductor</li><li>Software</li></ul> </li></ul> </div> </div> <div class="separator cmp-separator__sm aem-GridColumn--phone--hide aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0"> <div id="separator-975a5b5e26" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="separator cmp-separator__xs aem-GridColumn--phone--hide aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12 aem-GridColumn--offset--phone--0"> <div id="separator-78fda9ac0f" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="button cmp-button__tertiary-reversed cmp-button__large aem-GridColumn aem-GridColumn--default--12"> <a id="button-cc20514c31" class="cmp-button" aria-label="Explore all industries" data-cmp-clickable data-cmp-data-layer="{"button-cc20514c31":{"@type":"slalom/components/button","repo:modifyDate":"2024-10-09T19:14:27Z","dc:title":"Explore all industries","xdm:linkURL":"/us/en/industries"}}" href="/us/en/industries"> <span class="cmp-button__text">Explore all industries</span> <i class="cmp-button__icon ico-arrow-right-filled" aria-hidden="true"></i> </a></div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"main-navigation-147e9327d4-item-46e8eed39a":{"@type":"slalom/components/main-navigation/item","repo:modifyDate":"2023-12-06T20:55:45Z","dc:title":"Insights","xdm:linkURL":"/us/en/insights"}}"> <a data-cmp-clickable class="cmp-navigation__item-link" href="/us/en/insights">Insights</a> <div class="cmp-navigation__dropdown"> <div class="cmp-navigation__backdrop"> <span></span> <span></span> <span></span> <span></span> <span></span> </div> <div class="cmp-navigation__dropdown-content"> <div><div class="xfpage page basicpage"> <div id="container-c2654ca635" class="cmp-container"> <div class="cmp-container__background" style="background-color:#002FAF;"></div> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> </div> </div> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0 cmp-navigation__item--active" data-cmp-data-layer="{"main-navigation-147e9327d4-item-c190649e12":{"@type":"slalom/components/main-navigation/item","repo:modifyDate":"2024-08-12T18:59:37Z","dc:title":"Stories","xdm:linkURL":"/us/en/customer-stories"}}"> <a data-cmp-clickable class="cmp-navigation__item-link" href="/us/en/customer-stories">Stories</a> <div class="cmp-navigation__dropdown"> <div class="cmp-navigation__backdrop"> <span></span> <span></span> <span></span> <span></span> <span></span> </div> <div class="cmp-navigation__dropdown-content"> <div> </div> </div> </div> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"main-navigation-147e9327d4-item-20e9fa0f83":{"@type":"slalom/components/main-navigation/item","repo:modifyDate":"2023-10-06T13:10:13Z","dc:title":"Who we are","xdm:linkURL":"/us/en/who-we-are"}}"> <a data-cmp-clickable class="cmp-navigation__item-link" href="/us/en/who-we-are">Who we are</a> <div class="cmp-navigation__dropdown"> <div class="cmp-navigation__backdrop"> <span></span> <span></span> <span></span> <span></span> <span></span> </div> <div class="cmp-navigation__dropdown-content"> <div><div class="xfpage page basicpage"> <div id="container-348f108055" class="cmp-container"> <div class="cmp-container__background" style="background-color:#002FAF;"></div> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <section class="container responsivegrid cmp-container__grid-width aem-GridColumn aem-GridColumn--default--12"> <div id="container-d34fd8314a" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="text cmp-text__subnav cmp-text__subnav-two-col aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0"> <div data-cmp-data-layer="{"text-a86e5a604c":{"@type":"slalom/components/text","repo:modifyDate":"2024-12-10T19:05:55Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/who-we-are.html\">Overview</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/partners.html\"></a><a href=\"/content/slalom/us/en/who-we-are/diversity-and-inclusion.html\">Inclusion, diversity &amp; equity</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/partners.html\">Our partners</a></li>\r\n<li><a title=\"Environmental impact\" href=\"/content/slalom/us/en/who-we-are/environmental-impact.html\">Environmental impact</a></li>\r\n<li><a href=\"/content/slalom/us/en/values.html\">Our core values</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/community-impact.html\">Community impact</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are.html#awardsRecognition\">Awards &amp; recognition</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are.html#awardsRecognition\"></a><a href=\"https://go.slalom.com/Slalom-2023-Impact-Report\" target=\"_blank\" rel=\"noopener noreferrer\">Impact report</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/leadership.html\">Our leaders</a>&nbsp;</li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/newsroom.html\">Newsroom</a></li>\r\n</ul>\r\n"}}" id="text-a86e5a604c" class="cmp-text"> <ul><li><a href="/us/en/who-we-are">Overview</a></li><li><a href="/us/en/who-we-are/partners"></a><a href="/us/en/who-we-are/diversity-and-inclusion">Inclusion, diversity & equity</a></li><li><a href="/us/en/who-we-are/partners">Our partners</a></li><li><a title="Environmental impact" href="/us/en/who-we-are/environmental-impact">Environmental impact</a></li><li><a href="/us/en/values">Our core values</a></li><li><a href="/us/en/who-we-are/community-impact">Community impact</a></li><li><a href="/us/en/who-we-are#awardsRecognition">Awards & recognition</a></li><li><a href="/us/en/who-we-are#awardsRecognition"></a><a href="https://go.slalom.com/Slalom-2023-Impact-Report" target="_blank" rel="noopener noreferrer">Impact report</a></li><li><a href="/us/en/who-we-are/leadership">Our leaders</a> </li><li><a href="/us/en/who-we-are/newsroom">Newsroom</a></li></ul> </div> </div> <div class="text cmp-text__subnav aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--11 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-b0de8156c5":{"@type":"slalom/components/text","repo:modifyDate":"2024-12-10T19:09:22Z","xdm:text":"<ul>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html\">Our locations</a><ul>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#australia\">Australia</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#canada\">Canada</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations/colombia.html\">Colombia</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#germany\">Germany</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#ireland\">Ireland</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#japan\">Japan</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#mexico\">Mexico</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations/netherlands.html\">Netherlands</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#new-zealand\">New Zealand</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#united-kingdom\">United Kingdom</a></li>\r\n<li><a href=\"/content/slalom/us/en/who-we-are/locations.html#united-states\">United States</a></li>\r\n</ul>\r\n<ul>\r\n</ul>\r\n</li>\r\n</ul>\r\n"}}" id="text-b0de8156c5" class="cmp-text"> <ul><li><a href="/us/en/who-we-are/locations">Our locations</a><ul><li><a href="/us/en/who-we-are/locations#australia">Australia</a></li><li><a href="/us/en/who-we-are/locations#canada">Canada</a></li><li><a href="/us/en/who-we-are/locations/colombia">Colombia</a></li><li><a href="/us/en/who-we-are/locations#germany">Germany</a></li><li><a href="/us/en/who-we-are/locations#ireland">Ireland</a></li><li><a href="/us/en/who-we-are/locations#japan">Japan</a></li><li><a href="/us/en/who-we-are/locations#mexico">Mexico</a></li><li><a href="/us/en/who-we-are/locations/netherlands">Netherlands</a></li><li><a href="/us/en/who-we-are/locations#new-zealand">New Zealand</a></li><li><a href="/us/en/who-we-are/locations#united-kingdom">United Kingdom</a></li><li><a href="/us/en/who-we-are/locations#united-states">United States</a></li></ul> <ul></ul> </li></ul> </div> </div> </div> </div> </section> </div> </div> </div> </div> </div> </div> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"main-navigation-147e9327d4-item-075fd9440b":{"@type":"slalom/components/main-navigation/item","repo:modifyDate":"2023-12-04T22:19:21Z","dc:title":"Careers","xdm:linkURL":"/us/en/careers"}}"> <a data-cmp-clickable class="cmp-navigation__item-link" href="/us/en/careers">Careers</a> <div class="cmp-navigation__dropdown"> <div class="cmp-navigation__backdrop"> <span></span> <span></span> <span></span> <span></span> <span></span> </div> <div class="cmp-navigation__dropdown-content"> <div><div class="xfpage page basicpage"> <div id="container-54b0e84705" class="cmp-container"> <div class="cmp-container__background" style="background-color:#0C62FB;"></div> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> </div> </div> </li> </ul> </nav> </div> <div class="cmp-header__right"> <div class="cmp-header__lets-talk-btn"> <a id="lets_talk_button" class="cmp-button" aria-label="Let’s talk" rel="nofollow" data-cmp-clickable data-cmp-data-layer="{"lets_talk_button":{"@type":"slalom/components/modal-button/v1/modal-button","repo:modifyDate":"2024-10-16T19:40:27Z","dc:title":"Let’s talk","xdm:linkURL":"#lets_talk_form"}}" href="#lets_talk_form" target="_blank"> <span class="cmp-button__text">Let’s talk</span> </a> </div> <div class="cmp-header__search-btn"> <button aria-label="Open Search" class="cmp-button" data-toggle="search"> <i class="cmp-button__icon ico-search-filled"></i> </button> </div> <div class="cmp-header__language-nav"> <div class="cmp-languagenavigation--header"> <nav data-cmp-data-layer="{"languagenavigation-486152300f":{"@type":"slalom/components/languagenavigation","repo:modifyDate":"2024-10-16T19:40:26Z"}}" id="languagenavigation-486152300f" class="cmp-languagenavigation" aria-label="Language navigation"> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-US cmp-languagenavigation__item--langcode-en-US cmp-languagenavigation__item--level-0 cmp-languagenavigation__item--active"> <span class="cmp-languagenavigation__item-title" lang="en-US">United States</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-US cmp-languagenavigation__item--langcode-en-US cmp-languagenavigation__item--level-1 cmp-languagenavigation__item--active" data-cmp-data-layer="{"languagenavigation-486152300f-item-918dbced6c":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:05:48Z","dc:title":"English","xdm:linkURL":"/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="en-US" lang="en-US" title="English" rel="alternate" href="/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-AU cmp-languagenavigation__item--langcode-en-AU cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="en-AU">Australia</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-AU cmp-languagenavigation__item--langcode-en-AU cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-e6ddee5c35":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:23:10Z","dc:title":"English","xdm:linkURL":"/au/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="en-AU" lang="en-AU" title="English" rel="alternate" href="/au/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-CA cmp-languagenavigation__item--langcode-en-CA cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="en-CA">Canada</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-CA cmp-languagenavigation__item--langcode-en-CA cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-770f6cff86":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:23:44Z","dc:title":"English","xdm:linkURL":"/ca/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="en-CA" lang="en-CA" title="English" rel="alternate" href="/ca/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-CA cmp-languagenavigation__item--langcode-fr-CA cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-01c7e0b595":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2023-10-06T13:16:30Z","dc:title":"Français","xdm:linkURL":"/ca/fr"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="fr-CA" lang="fr-CA" title="Français" rel="alternate" href="/ca/fr">Français</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-CO cmp-languagenavigation__item--langcode-es-CO cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="es-CO">Colombia</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-CO cmp-languagenavigation__item--langcode-es-CO cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-74b5579500":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:24:22Z","dc:title":"English","xdm:linkURL":"/co/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="es-CO" lang="es-CO" title="English" rel="alternate" href="/co/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-CO cmp-languagenavigation__item--langcode-es-CO cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-5b14f24bfe":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-09-12T05:01:34Z","dc:title":"Español","xdm:linkURL":"/co/es"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="es-CO" lang="es-CO" title="Español" rel="alternate" href="/co/es">Español</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-DE cmp-languagenavigation__item--langcode-de-DE cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="de-DE">Germany</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-DE cmp-languagenavigation__item--langcode-de-DE cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-190b8201b2":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:25:03Z","dc:title":"English","xdm:linkURL":"/de/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="de-DE" lang="de-DE" title="English" rel="alternate" href="/de/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-DE cmp-languagenavigation__item--langcode-de-DE cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-93b7f1cc18":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2023-10-06T13:27:44Z","dc:title":"Deutsch","xdm:linkURL":"/de/de"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="de-DE" lang="de-DE" title="Deutsch" rel="alternate" href="/de/de">Deutsch</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-IE cmp-languagenavigation__item--langcode-en-IE cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="en-IE">Ireland</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-IE cmp-languagenavigation__item--langcode-en-IE cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-8afcfd2edc":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:25:36Z","dc:title":"English","xdm:linkURL":"/ie/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="en-IE" lang="en-IE" title="English" rel="alternate" href="/ie/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-JP cmp-languagenavigation__item--langcode-ja-JP cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="ja-JP">Japan</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-JP cmp-languagenavigation__item--langcode-ja-JP cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-58a06c6976":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:26:11Z","dc:title":"English","xdm:linkURL":"/jp/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="ja-JP" lang="ja-JP" title="English" rel="alternate" href="/jp/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-JP cmp-languagenavigation__item--langcode-ja-JP cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-175905d0d4":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2023-10-06T13:29:16Z","dc:title":"ホーム","xdm:linkURL":"/jp/ja"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="ja-JP" lang="ja-JP" title="ホーム" rel="alternate" href="/jp/ja">ホーム</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-MX cmp-languagenavigation__item--langcode-es-MX cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="es-MX">Mexico</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-MX cmp-languagenavigation__item--langcode-es-MX cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-f93585cdb6":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:26:41Z","dc:title":"English","xdm:linkURL":"/mx/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="es-MX" lang="es-MX" title="English" rel="alternate" href="/mx/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-MX cmp-languagenavigation__item--langcode-es-MX cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-ba01a1179f":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-06-18T17:54:01Z","dc:title":"Español","xdm:linkURL":"/mx/es"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="es-MX" lang="es-MX" title="Español" rel="alternate" href="/mx/es">Español</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-NZ cmp-languagenavigation__item--langcode-en-NZ cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="en-NZ">New Zealand</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-NZ cmp-languagenavigation__item--langcode-en-NZ cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-b3aa8ec472":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:27:17Z","dc:title":"English","xdm:linkURL":"/nz/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="en-NZ" lang="en-NZ" title="English" rel="alternate" href="/nz/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> </ul> </li> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-GB cmp-languagenavigation__item--langcode-en-GB cmp-languagenavigation__item--level-0"> <span class="cmp-languagenavigation__item-title" lang="en-GB">United Kingdom</span> <ul class="cmp-languagenavigation__group"> <li class="cmp-languagenavigation__item cmp-languagenavigation__item--countrycode-GB cmp-languagenavigation__item--langcode-en-GB cmp-languagenavigation__item--level-1" data-cmp-data-layer="{"languagenavigation-486152300f-item-2523d0f6e9":{"@type":"slalom/components/languagenavigation/item","repo:modifyDate":"2024-12-31T19:27:51Z","dc:title":"English","xdm:linkURL":"/gb/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"}}"> <a data-cmp-clickable class="cmp-languagenavigation__item-link" hreflang="en-GB" lang="en-GB" title="English" rel="alternate" href="/gb/en/customer-stories/p-and-g-turning-amazon-ads-into-sales">English</a> </li> </ul> </li> </ul> </nav> </div> </div> <div class="cmp-header__menu-btn"> <button aria-label="Open Menu" class="cmp-button" data-toggle="mobile-menu"> <i class="cmp-button__icon ico-menu-filled"></i> </button> </div> </div> </div> </div> </div> <div class="cmp-takeover" id="mobile-menu"> <div class="cmp-takeover__wrapper"> <div class="cmp-takeover__header"> <div class="cmp-takeover__logo"> <div data-cmp-is="image" data-cmp-src="/content/experience-fragments/slalom/us/en/site/header/master/_jcr_content/root/header/takeover-logo.coreimg{.width}.svg/1729107626975/slalom-logo-white-rgb.svg" data-cmp-filereference="/content/dam/slalom/brand-library/logos/slalom-logos/slalom-logo-white-RGB.svg" id="image-5a56a5efd6" data-cmp-data-layer="{"image-5a56a5efd6":{"@type":"slalom/components/image","repo:modifyDate":"2024-10-16T19:40:26Z","xdm:linkURL":"/us/en","image":{"repo:id":"a2e2a610-e278-4bac-8542-95f83917446e","repo:modifyDate":"2024-10-05T00:37:55Z","@type":"image/svg+xml","repo:path":"/content/dam/slalom/brand-library/logos/slalom-logos/slalom-logo-white-RGB.svg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <a class="cmp-image__link" data-cmp-clickable href="/us/en"> <img src="/content/experience-fragments/slalom/us/en/site/header/master/_jcr_content/root/header/takeover-logo.coreimg.svg/1729107626975/slalom-logo-white-rgb.svg" loading="lazy" class="cmp-image__image" itemprop="contentUrl" alt="Slalom Logo"/> </a> </div> </div> <div class="cmp-takeover__right"> <div class="cmp-takeover__close-btn"> <button class="cmp-takeover__close" aria-label="Close Menu" data-toggle="close"> <i class="ico-close-outline"></i> </button> </div> </div> </div> </div> </div> <div class="cmp-takeover cmp-takeover-search" id="search"> <div class="cmp-takeover__wrapper"> <div class="cmp-takeover__header"> <div class="cmp-takeover__title"> </div> <div class="cmp-takeover__right"> <div class="cmp-takeover__close-btn"> <button class="cmp-takeover__close" aria-label="Close Search" data-toggle="close"> <i class="ico-close-outline"></i> </button> </div> </div> </div> <div class="cmp-takeover__search-title"> <h3 class="cmp-title__text">Search</h3> </div> <form id="search_form_header" action="https://www.slalom.com/us/en/search" class="l-modal__content--search__form s-form s-form--light" aria-role="search" aria-label="site"> <input type="text" aria-label="Search input" name="searchTerm" placeholder="Search stories, insights, and more" class="l-modal__content--search__form__term"/> <button type="submit" aria-label="Search site" class="cmp-button cmp-button__tertiary"><i class="ico-search-filled"></i></button> </form> </div> </div> </div> </div> </div> </div> </header> <main class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="mainContent" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-fa94a0b9db" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="amplified-intro container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="amplified-intro-5109f02242" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <section 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data-cmp-data-layer="{"image-0de1947cf1":{"@type":"slalom/components/image","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Proctor and Gamble Logo","image":{"repo:id":"acfc6dac-be80-4395-b964-25323e44c61f","repo:modifyDate":"2024-12-30T19:20:40Z","@type":"image/png","repo:path":"/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/p-and-g-logo.png"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=320 320w,/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=480 480w,/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=1024 1024w,/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--acfc6dac-be80-4395-b964-25323e44c61f/p-and-g-logo.png?quality=85&preferwebp=true&width=1600 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="800" height="348" alt="Proctor and Gamble Logo" title="Proctor and Gamble Logo"/> <meta itemprop="caption" content="Proctor and Gamble Logo"/> </div> </div> <section class="container responsivegrid aem-GridColumn--tablet--12 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--12"> <div id="container-dc8dd34855" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"title-650287fc4a":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Turning Amazon ads into sales with data-driven strategies"}}" id="title-650287fc4a" class="cmp-title"> <h1 class="cmp-title__text">Turning Amazon ads into sales with data-driven strategies</h1> </div> </div> <div class="separator cmp-separator__sm aem-GridColumn aem-GridColumn--default--12"> <div id="separator-5742f83c94" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="modal-button button cmp-button__secondary cmp-button__small aem-GridColumn aem-GridColumn--default--12"> <a id="modal-button-00f6868dc1" class="cmp-button" rel="nofollow" data-cmp-clickable 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data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width={width}" data-cmp-filereference="/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/P+G_Header_1300x900.jpg" id="image-1650514b87" data-cmp-data-layer="{"image-1650514b87":{"@type":"slalom/components/image","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Header | Proctor and Gamble Customer Story","image":{"repo:id":"b0b7d1b3-024f-49a7-babe-30b0c4966614","repo:modifyDate":"2024-12-30T18:29:25Z","@type":"image/jpeg","repo:path":"/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/P+G_Header_1300x900.jpg","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"business photography":0.921,"windsports":0.778,"dot":0.856,"splinter":0.768,"filmmaking":0.808,"aerospace engineering":0.766,"network":0.786,"ovoid":0.808,"presentation":0.788,"solution":0.761,"bubble":0.83,"person":1.0,"patient":0.86,"juggling":0.886,"selfie":0.841,"science":0.821,"interaction":0.776,"client":0.819,"floss":0.798,"lecture":0.781,"man":1.0,"public speaking":0.776,"stethoscope":0.858,"vaccination":0.816}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=320 320w,/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=480 480w,/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=1024 1024w,/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--b0b7d1b3-024f-49a7-babe-30b0c4966614/p-g-header-1300x900.jpg?quality=85&preferwebp=true&width=1600 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1300" height="900" alt="Header | Proctor and Gamble Customer Story" title="Header | Proctor and Gamble Customer Story"/> <meta itemprop="caption" content="Header | Proctor and Gamble Customer Story"/> </div> </div> </div> </div> </div> <section class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-720b340293" class="cmp-container"> <div class="cmp-container__background" style="background-image:url(\2f content\2f dam\2fslalom\2fscom-site\2fglobal\2f admin\2f blue-wave.png);background-size:cover;background-repeat:no-repeat;background-color:#000A25;"></div> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <section class="container responsivegrid cmp-container__grid-width aem-GridColumn aem-GridColumn--default--12"> <div id="container-a71cf5afc3" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-d46a809853" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__white cmp-title__lora aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-data-layer="{"title-93ace2fde6":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"At a glance"}}" id="title-93ace2fde6" class="cmp-title"> <h3 class="cmp-title__text">At a glance</h3> </div> </div> <section class="container responsivegrid aem-GridColumn--offset--tablet--0 aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0 aem-GridColumn--default--4"> <div id="container-1004696324" class="cmp-container"> <div class="aem-Grid aem-Grid--4 aem-Grid--tablet--10 aem-Grid--default--4 aem-Grid--phone--12 "> <div class="text cmp-text__white cmp-text__large aem-GridColumn--tablet--10 aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--default--4"> <div data-cmp-data-layer="{"text-a26d8226f6":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:27Z","xdm:text":"<p>We partnered with P&amp;G’s Oral-B marketers to transform their Amazon Ads strategy, using data-driven insights to improve audience targeting, ad performance, and overall customer engagement.</p>\r\n"}}" id="text-a26d8226f6" class="cmp-text"> <p>We partnered with P&G’s Oral-B marketers to transform their Amazon Ads strategy, using data-driven insights to improve audience targeting, ad performance, and overall customer engagement.</p> </div> </div> <div class="separator cmp-separator__xl aem-GridColumn--tablet--10 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--4"> <div id="separator-6389e752bd" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </section> <section class="container responsivegrid aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--default--3 aem-GridColumn--offset--default--1"> <div id="container-e8033c0718" class="cmp-container"> <div class="aem-Grid aem-Grid--3 aem-Grid--tablet--5 aem-Grid--default--3 aem-Grid--phone--12 "> <div class="title cmp-title__white cmp-title__overline-small aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"title-bda629e2cf":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Impact"}}" id="title-bda629e2cf" class="cmp-title"> <h4 class="cmp-title__text">Impact</h4> </div> </div> <div class="text cmp-text__white aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"text-bbdc912b07":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:27Z","xdm:text":"<p>The reimagined Amazon Ads strategy for Oral-B reduced waste in ad spend while boosting conversions.</p>\r\n"}}" id="text-bbdc912b07" class="cmp-text"> <p>The reimagined Amazon Ads strategy for Oral-B reduced waste in ad spend while boosting conversions.</p> </div> </div> <div class="separator cmp-separator__xs aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div id="separator-3bd689b24d" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__white cmp-title__overline-small aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"title-b39ce73a96":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Key Services"}}" id="title-b39ce73a96" class="cmp-title"> <h4 class="cmp-title__text">Key Services</h4> </div> </div> <div class="element-icons image cmp-image__element-symbols-small cmp-image__element-symbols-dark aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-is="image" data-cmp-src="/content/slalom/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales/_jcr_content/root/container/container/container/container/container_752922452/element_icons.coreimg{.width}.svg/1740672627831/element-st.svg" data-asset-id="72ee000b-547d-4ac8-b63c-cd59dc2fd866" id="element-icons-c922646b92" data-cmp-data-layer="{"element-icons-c922646b92":{"@type":"slalom/components/element-icons","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Strategy","image":{"repo:id":"72ee000b-547d-4ac8-b63c-cd59dc2fd866","repo:modifyDate":"2024-10-05T02:34:43Z","@type":"image/svg+xml","repo:path":"/content/dam/slalom/scom-site/global/admin/element-icons/element-st.svg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <div class="cmp-image__wrap"> <img src="/content/slalom/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales/_jcr_content/root/container/container/container/container/container_752922452/element_icons.coreimg.svg/1740672627831/element-st.svg" loading="lazy" class="cmp-image__image" itemprop="contentUrl" alt="Strategy icon"/> </div> <span class="cmp-image__title" itemprop="caption">Strategy</span> </div> </div> <div class="element-icons image cmp-image__element-symbols-small cmp-image__element-symbols-dark aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-is="image" data-cmp-src="/content/slalom/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales/_jcr_content/root/container/container/container/container/container_752922452/element_icons_copy_1722114125.coreimg{.width}.svg/1740672627841/element-da.svg" data-asset-id="f6bc618b-7155-4bde-a844-f7ba5b8da3aa" id="element-icons-5990bd0622" data-cmp-data-layer="{"element-icons-5990bd0622":{"@type":"slalom/components/element-icons","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Data","image":{"repo:id":"f6bc618b-7155-4bde-a844-f7ba5b8da3aa","repo:modifyDate":"2024-10-05T02:34:42Z","@type":"image/svg+xml","repo:path":"/content/dam/slalom/scom-site/global/admin/element-icons/element-da.svg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <div class="cmp-image__wrap"> <img src="/content/slalom/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales/_jcr_content/root/container/container/container/container/container_752922452/element_icons_copy_1722114125.coreimg.svg/1740672627841/element-da.svg" loading="lazy" class="cmp-image__image" itemprop="contentUrl" alt="Data icon"/> </div> <span class="cmp-image__title" itemprop="caption">Data</span> </div> </div> <div class="element-icons image cmp-image__element-symbols-small cmp-image__element-symbols-dark aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-is="image" data-cmp-src="/content/slalom/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales/_jcr_content/root/container/container/container/container/container_752922452/element_icons_801228954.coreimg{.width}.svg/1740672627852/element-ps.svg" data-asset-id="31b95f83-4aa8-4ef2-8b47-af5e65224665" id="element-icons-6b63341f47" data-cmp-data-layer="{"element-icons-6b63341f47":{"@type":"slalom/components/element-icons","repo:modifyDate":"2025-02-27T16:10:27Z","dc:title":"Privacy & security","image":{"repo:id":"31b95f83-4aa8-4ef2-8b47-af5e65224665","repo:modifyDate":"2024-10-05T02:34:42Z","@type":"image/svg+xml","repo:path":"/content/dam/slalom/scom-site/global/admin/element-icons/element-ps.svg"}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <div class="cmp-image__wrap"> <img src="/content/slalom/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales/_jcr_content/root/container/container/container/container/container_752922452/element_icons_801228954.coreimg.svg/1740672627852/element-ps.svg" loading="lazy" class="cmp-image__image" itemprop="contentUrl" alt="Privacy & security"/> </div> <span class="cmp-image__title" itemprop="caption">Privacy & security</span> </div> </div> <div class="separator cmp-separator__md aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div id="separator-4410c726cd" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </section> <section class="container responsivegrid aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--default--3 aem-GridColumn--offset--default--1 aem-GridColumn--offset--tablet--2"> <div id="container-8462ba6175" class="cmp-container"> <div class="aem-Grid aem-Grid--3 aem-Grid--tablet--5 aem-Grid--default--3 aem-Grid--phone--12 "> <div class="separator cmp-separator__xs aem-GridColumn--phone--none aem-GridColumn--default--hide aem-GridColumn--phone--12 aem-GridColumn--tablet--3 aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--default--3 aem-GridColumn--offset--default--0"> <div id="separator-aa2fded868" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__white cmp-title__overline-small aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"title-3a2bb95f7d":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Industry"}}" id="title-3a2bb95f7d" class="cmp-title"> <h4 class="cmp-title__text">Industry</h4> </div> </div> <div class="text cmp-text__white aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"text-baba9ece29":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<p>Consumer goods &amp; services</p>\r\n"}}" id="text-baba9ece29" class="cmp-text"> <p>Consumer goods & services</p> </div> </div> <div class="separator cmp-separator__xs aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div id="separator-70f7559e11" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__white cmp-title__overline-small aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"title-0c81dd2f39":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Key Technologies / Platforms"}}" id="title-0c81dd2f39" class="cmp-title"> <h4 class="cmp-title__text">Key Technologies / Platforms</h4> </div> </div> <div class="text cmp-text__white aem-GridColumn--tablet--5 aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--default--3"> <div data-cmp-data-layer="{"text-268655014e":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<ul>\r\n<li>Amazon Marketing Cloud</li>\r\n</ul>\r\n"}}" id="text-268655014e" class="cmp-text"> <ul><li>Amazon Marketing Cloud</li></ul> </div> </div> </div> </div> </section> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-21d286a444" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </section> </div> </div> </section> <section class="container responsivegrid cmp-container__grid-width aem-GridColumn aem-GridColumn--default--12"> <div id="container-dd334eb876" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-4b9b8ebead" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__subtitle-medium aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"title-aac1ea4cb8":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Optimizing digital ads with Amazon Marketing Cloud "}}" id="title-aac1ea4cb8" class="cmp-title"> <h4 class="cmp-title__text">Optimizing digital ads with Amazon Marketing Cloud </h4> </div> </div> <div class="text aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"text-dab9694ca0":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<p>Across the e-commerce landscape, brands are trying to figure out which ad strategies resonate with audiences and which ones waste ad spend. Brands need deeper insights to fine-tune digital marketing and connect more effectively with customers.</p>\r\n<p>For marketers charged with growing sales of Oral-B, a household name and key <a href=\"https://pg.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Procter &amp; Gamble</a> (P&amp;G) brand, the goal was to make ads work harder on Amazon. They needed a clearer picture of which ads were driving sales, how to better target the right customers, and how to maximize return on ad spend (RoAS).</p>\r\n<p>The P&amp;G team partnered with Slalom to help dive deep into Oral-B’s Amazon signals, uncovering key insights and delivering a strategy that improved ad performance, audience targeting, and overall engagement.</p>\r\n"}}" id="text-dab9694ca0" class="cmp-text"> <p>Across the e-commerce landscape, brands are trying to figure out which ad strategies resonate with audiences and which ones waste ad spend. Brands need deeper insights to fine-tune digital marketing and connect more effectively with customers.</p> <p>For marketers charged with growing sales of Oral-B, a household name and key <a href="https://pg.com/" target="_blank" rel="noopener noreferrer">Procter & Gamble</a> (P&G) brand, the goal was to make ads work harder on Amazon. They needed a clearer picture of which ads were driving sales, how to better target the right customers, and how to maximize return on ad spend (RoAS).</p> <p>The P&G team partnered with Slalom to help dive deep into Oral-B’s Amazon signals, uncovering key insights and delivering a strategy that improved ad performance, audience targeting, and overall engagement.</p> </div> </div> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-5fbe542116" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__subtitle-medium aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"title-9b0779af7c":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"A deeper clean with data "}}" id="title-9b0779af7c" class="cmp-title"> <h4 class="cmp-title__text">A deeper clean with data </h4> </div> </div> <div class="text aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"text-6bc66d6cf1":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<p>Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean room solution that allows advertisers to glean insights from signals across Amazon properties, advertisers, and onboarded third-party providers. Our Slalom team leveraged AMC to dig into a year’s worth of Oral-B campaign data. The goal was to figure out which ad formats and audience segments delivered the best results. The analysis extended beyond surface-level metrics—it involved understanding user behavior, path-to-purchase dynamics, and audience segmentation on a granular level.&nbsp;</p>\r\n<p>&quot;It wasn’t just about looking at past performance; our insights allowed us to create real solutions—more effective and efficient campaigns,” says Abby Placido, a customer data consultant at Slalom.</p>\r\n"}}" id="text-6bc66d6cf1" class="cmp-text"> <p>Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean room solution that allows advertisers to glean insights from signals across Amazon properties, advertisers, and onboarded third-party providers. Our Slalom team leveraged AMC to dig into a year’s worth of Oral-B campaign data. The goal was to figure out which ad formats and audience segments delivered the best results. The analysis extended beyond surface-level metrics—it involved understanding user behavior, path-to-purchase dynamics, and audience segmentation on a granular level. </p> <p>"It wasn’t just about looking at past performance; our insights allowed us to create real solutions—more effective and efficient campaigns,” says Abby Placido, a customer data consultant at Slalom.</p> </div> </div> <div class="separator cmp-separator__xl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-32b5f20f6b" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </section> <div class="picture-text-teaser teaser cmp-picture-text__left cmp-picture-text__quote aem-GridColumn aem-GridColumn--default--12"> <div id="picture-text-teaser-2364324a70" class="cmp-teaser" data-cmp-data-layer="{"picture-text-teaser-2364324a70":{"@type":"slalom/components/picture-text-teaser","repo:modifyDate":"2025-02-27T16:10:28Z","dc:description":"<blockquote>We found the AMC analysis was thorough, precise, and strongly linked to the business questions we were seeking to explore.</blockquote>\r\n<p>Celeste Burke<br>\r\nSenior Brand Manager, Digital &amp; eCommerce<br>\r\nProcter &amp; Gamble, Oral-B</p>\r\n"}}"> <div class="cmp-teaser__content"> <div class="cmp-teaser__description"><blockquote>We found the AMC analysis was thorough, precise, and strongly linked to the business questions we were seeking to explore.</blockquote> <p>Celeste Burke<br /> Senior Brand Manager, Digital & eCommerce<br /> Procter & Gamble, Oral-B</p> </div> </div> <div class="cmp-teaser__image"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width={width}" data-cmp-filereference="/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/P+G_Quote_1300x900.png" id="picture-text-teaser-2364324a70-image" data-cmp-data-layer="{"picture-text-teaser-2364324a70-image":{"@type":"slalom/components/image","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Quote Image | Proctor and Gamble Customer Story","xdm:linkURL":"/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales","image":{"repo:id":"477c4aeb-fa74-480a-9217-6abf95741124","repo:modifyDate":"2024-12-30T18:29:25Z","@type":"image/png","repo:path":"/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/P+G_Quote_1300x900.png","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"toothpaste":0.772,"throat":0.776,"person":1.0,"hygiene":0.789,"toothbrush":0.879,"floss":0.808,"teeth":0.892,"product photography":0.896,"girl":1.0,"tooth":0.875,"braces":0.811,"pediatric":0.879}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <a class="cmp-image__link" data-cmp-clickable href="/us/en/customer-stories/p-and-g-turning-amazon-ads-into-sales"> <img src="/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=320 320w,/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=480 480w,/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=1024 1024w,/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--477c4aeb-fa74-480a-9217-6abf95741124/p-g-quote-1300x900.png?quality=85&preferwebp=true&width=1600 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1300" height="900" alt="Quote Image | Proctor and Gamble Customer Story" title="Quote Image | Proctor and Gamble Customer Story"/> </a> <meta itemprop="caption" content="Quote Image | Proctor and Gamble Customer Story"/> </div> </div> </div> </div> <section class="container responsivegrid cmp-container__grid-width aem-GridColumn aem-GridColumn--default--12"> <div id="container-7a4d4ccf9e" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-859920fad7" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="text aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"text-9406b5f451":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<p>We also identified specific use cases that would improve both client acquisition and engagement with current Oral-B customers. For example, frequency caps were introduced to limit how many times a customer would see the same ad, preventing ad fatigue. Keyword overlaps were also cleaned up to prevent multiple ads from competing for the same terms.</p>\r\n<p>“We found the AMC analysis was thorough, precise, and strongly linked to the business questions we were seeking to explore,” says Celeste Burke, Senior Brand Manager, Digital &amp; eCommerce at Procter &amp; Gamble, Oral-B.</p>\r\n"}}" id="text-9406b5f451" class="cmp-text"> <p>We also identified specific use cases that would improve both client acquisition and engagement with current Oral-B customers. For example, frequency caps were introduced to limit how many times a customer would see the same ad, preventing ad fatigue. Keyword overlaps were also cleaned up to prevent multiple ads from competing for the same terms.</p> <p>“We found the AMC analysis was thorough, precise, and strongly linked to the business questions we were seeking to explore,” says Celeste Burke, Senior Brand Manager, Digital & eCommerce at Procter & Gamble, Oral-B.</p> </div> </div> <div class="infographic-with-quotes container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="infographic-with-quotes-6ef771a038" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-281151d87c" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="text aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0"> <div data-cmp-data-layer="{"text-c13ad15335":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<h3>With a data-driven marketing transformation, Oral-B ads are connecting with customers on Amazon faster:</h3>\r\n"}}" id="text-c13ad15335" class="cmp-text"> <h3>With a data-driven marketing transformation, Oral-B ads are connecting with customers on Amazon faster:</h3> </div> </div> <div class="stats cmp-stats__stat-primary-blue aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--offset--phone--0 aem-GridColumn--default--4 aem-GridColumn--offset--default--1"> <div class="cmp-stats"> <div class="cmp-stats-container"> <div class="cmp-stats__list"> <div class="cmp-stat__block"> <div class="cmp-stat__value">82%</div> <div class="cmp-stat__description">of total sales came from ad-exposed customers </div> </div> <div class="cmp-stat__block"> <div class="cmp-stat__value">63%</div> <div class="cmp-stat__description">of sales came from customers reached by all four Amazon ad products</div> </div> <div class="cmp-stat__block"> <div class="cmp-stat__value">56%</div> <div class="cmp-stat__description">of purchases happened within 24 hours of ad exposure</div> </div> <div class="cmp-stat__block"> <div class="cmp-stat__value">54%</div> <div class="cmp-stat__description">of total sales were from new-to-brand customers</div> </div> </div> </div> </div> </div> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-02f2da1c46" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> </div> </div> </div> </section> <div class="image aem-GridColumn aem-GridColumn--default--12"> <div data-cmp-is="image" data-cmp-widths="320,480,600,800,1024,1200,1600" data-cmp-src="/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width={width}" data-cmp-filereference="/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/OTD_Oral-B_Full_Width_Banner_1920x850_option-2.gif" id="image-7264444a7a" data-cmp-data-layer="{"image-7264444a7a":{"@type":"slalom/components/image","repo:modifyDate":"2025-02-27T16:10:28Z","image":{"repo:id":"7613d5df-8f5a-4054-a59b-5ede42051e7f","repo:modifyDate":"2025-01-20T21:12:25Z","@type":"image/gif","repo:path":"/content/dam/slalom/scom-site/us/home/featured-content/stories/proctor-and-gamble/OTD_Oral-B_Full_Width_Banner_1920x850_option-2.gif","xdm:tags":["properties:orientation/landscape"],"xdm:smartTags":{"diagram":0.85,"taper":0.777,"minimalist photography":0.887,"organization":0.78,"seam":0.751,"groupset":0.756}}}}" data-cmp-hook-image="imageV3" class="cmp-image" itemscope itemtype="http://schema.org/ImageObject"> <img src="/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true" srcset="/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=320 320w,/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=480 480w,/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=600 600w,/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=800 800w,/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=1024 1024w,/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=1200 1200w,/adobe/dynamicmedia/deliver/dm-aid--7613d5df-8f5a-4054-a59b-5ede42051e7f/otd-oral-b-full-width-banner-1920x850-option-2.gif?quality=85&preferwebp=true&width=1600 1600w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="1920" height="850" alt="placeholder"/> </div> </div> <section class="container responsivegrid cmp-container__grid-width aem-GridColumn aem-GridColumn--default--12"> <div id="container-c533c1fbd4" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-30b84a3c67" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__subtitle-medium aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"title-cca505cd4d":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Mint-fresh results"}}" id="title-cca505cd4d" class="cmp-title"> <h4 class="cmp-title__text">Mint-fresh results</h4> </div> </div> <div class="text aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"text-482e32167d":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<p>Benefits of the new Amazon strategy were quickly evident, with 56% of purchases happening within just 24 hours of ad exposure. By streamlining its ad approach and targeting audiences across all four Amazon ad products, 63% of new sales came from customers exposed to the ad strategy. Our analysis also helped identify new, high-value audiences for Oral-B to target.</p>\r\n<p>Strategic targeting really worked—82% of total Amazon sales came from customers exposed to ads, and 54% of those were new to the brand. Additionally, 68% of sales came from users who searched branded terms after seeing the ads.&nbsp;</p>\r\n<p>Beyond the numbers, the Oral-B ad transformation made the experience better for customers too. Instead of bombarding shoppers with irrelevant ads, marketers were able to show the right products to the right people, at the right time—creating a smoother, more satisfying shopping experience.</p>\r\n"}}" id="text-482e32167d" class="cmp-text"> <p>Benefits of the new Amazon strategy were quickly evident, with 56% of purchases happening within just 24 hours of ad exposure. By streamlining its ad approach and targeting audiences across all four Amazon ad products, 63% of new sales came from customers exposed to the ad strategy. Our analysis also helped identify new, high-value audiences for Oral-B to target.</p> <p>Strategic targeting really worked—82% of total Amazon sales came from customers exposed to ads, and 54% of those were new to the brand. Additionally, 68% of sales came from users who searched branded terms after seeing the ads. </p> <p>Beyond the numbers, the Oral-B ad transformation made the experience better for customers too. Instead of bombarding shoppers with irrelevant ads, marketers were able to show the right products to the right people, at the right time—creating a smoother, more satisfying shopping experience.</p> </div> </div> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-4d8187c8c9" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="title cmp-title__subtitle-medium aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"title-c66febdd2d":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Collaboration across continents"}}" id="title-c66febdd2d" class="cmp-title"> <h4 class="cmp-title__text">Collaboration across continents</h4> </div> </div> <div class="text aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"text-47f07cfad7":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:28Z","xdm:text":"<p>This entire project took less than two months from start to finish. The Slalom team worked collaboratively across time zones, keeping the momentum going.&nbsp;</p>\r\n<p>“It was amazing to wake up and see updates from the Australia team,” shares Drew Myers, a customer strategy consultant at Slalom. “Our workdays flowed together, making the process smooth and ensuring we hit our goals on time.” This seamless collaboration allowed the Slalom team to deliver quick, impactful results without missing a beat.&nbsp;&nbsp;</p>\r\n"}}" id="text-47f07cfad7" class="cmp-text"> <p>This entire project took less than two months from start to finish. The Slalom team worked collaboratively across time zones, keeping the momentum going. </p> <p>“It was amazing to wake up and see updates from the Australia team,” shares Drew Myers, a customer strategy consultant at Slalom. “Our workdays flowed together, making the process smooth and ensuring we hit our goals on time.” This seamless collaboration allowed the Slalom team to deliver quick, impactful results without missing a beat. </p> </div> </div> </div> </div> </section> <div class="separator cmp-separator__xxl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-a8b0f1c2c6" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <section class="container responsivegrid cmp-container__grid-width aem-GridColumn aem-GridColumn--default--12"> <div id="container-4367e921fe" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--tablet--12 aem-Grid--default--12 aem-Grid--phone--12 "> <div class="title cmp-title__subtitle-medium aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"title-0318e1c867":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-27T16:10:28Z","dc:title":"Bright smiles ahead"}}" id="title-0318e1c867" class="cmp-title"> <h4 class="cmp-title__text">Bright smiles ahead</h4> </div> </div> <div class="text aem-GridColumn--tablet--10 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--tablet--1"> <div data-cmp-data-layer="{"text-7d60ee6467":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-27T16:10:29Z","xdm:text":"<p>This partnership with Slalom has set Oral-B marketers on a path for ongoing success on Amazon. By leveraging data insights and making strategic adjustments to ad campaigns, they are now better equipped to connect meaningfully with customers. And this is just the beginning.</p>\r\n<p>“The insights uncovered from the analysis led to highly actionable recommendations, which we will use to take the business forward,” says Burke.</p>\r\n<p>This transformation has opened the door for P&amp;G to keep evolving and stay ahead of the curve.</p>\r\n"}}" id="text-7d60ee6467" class="cmp-text"> <p>This partnership with Slalom has set Oral-B marketers on a path for ongoing success on Amazon. By leveraging data insights and making strategic adjustments to ad campaigns, they are now better equipped to connect meaningfully with customers. And this is just the beginning.</p> <p>“The insights uncovered from the analysis led to highly actionable recommendations, which we will use to take the business forward,” says Burke.</p> <p>This transformation has opened the door for P&G to keep evolving and stay ahead of the curve.</p> </div> </div> </div> </div> </section> <div class="separator cmp-separator__xl aem-GridColumn aem-GridColumn--default--12"> <div id="separator-db4efa71cd" class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <section class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-ba5cebf236" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 aem-Grid--phone--12 "> <section class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-8caa70e87a" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text aem-GridColumn--default--none 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href="/us/en/who-we-are/locations/colombia">Colombia</a></li><li><a href="/us/en/who-we-are/locations#germany">Germany</a></li><li><a href="/us/en/who-we-are/locations#ireland">Ireland</a></li><li><a href="/us/en/who-we-are/locations#japan">Japan</a></li><li><a href="/us/en/who-we-are/locations#mexico">Mexico</a></li><li><a href="/us/en/who-we-are/locations/netherlands">Netherlands</a></li><li><a href="/us/en/who-we-are/locations#new-zealand">New Zealand</a></li><li><a href="/us/en/who-we-are/locations#united-kingdom">United Kingdom</a></li><li><a href="/us/en/who-we-are/locations#united-states">United States</a></li></ul> </div> </div> </div> <div class="cmp-footer__col4"> <div class="cmp-footer__title"> <div data-cmp-data-layer="{"title-2cb796d97b":{"@type":"slalom/components/title","repo:modifyDate":"2025-02-12T19:36:11Z","dc:title":"Social"}}" id="title-2cb796d97b" class="cmp-title"> <h4 class="cmp-title__text">Social</h4> </div> </div> <div class="cmp-footer__text"> <div data-cmp-data-layer="{"text-ff4d0f078f":{"@type":"slalom/components/text","repo:modifyDate":"2025-02-12T19:36:11Z","xdm:text":"<ul>\r\n<li><a href=\"https://www.linkedin.com/company/slalom-consulting/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn</a></li>\r\n<li><a href=\"https://twitter.com/slalom\" target=\"_blank\" rel=\"noopener noreferrer\">X (formerly known as Twitter</a>)</li>\r\n<li><a href=\"https://www.instagram.com/slalomconsulting/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram</a></li>\r\n</ul>\r\n"}}" id="text-ff4d0f078f" class="cmp-text"> <ul><li><a href="https://www.linkedin.com/company/slalom-consulting/" target="_blank" rel="noopener noreferrer">LinkedIn</a></li><li><a href="https://twitter.com/slalom" target="_blank" rel="noopener noreferrer">X (formerly known as Twitter</a>)</li><li><a href="https://www.instagram.com/slalomconsulting/" target="_blank" rel="noopener noreferrer">Instagram</a></li></ul> </div> </div> </div> </div> </div> </div> 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All Rights Reserved</li><li><a href="/us/en/legal/privacy-policy">Privacy Policy</a></li><li><a href="/us/en/legal/terms-of-use">Terms of Use</a></li><li><a href="#" class="l-f__menu-item optanon-show-settings" style=" cursor: pointer; ">Cookie Settings</a><br /> </li><li><a href="/us/en/legal/accessibility">Accessibility Statement</a></li></ul> </div> </div> </div> </div> </footer></div> <div class="modal-container container responsivegrid modal-container__lets-talk-form aem-GridColumn aem-GridColumn--default--12"> <div id="lets_talk_form" class="cmp-modal-container" aria-modal="true" aria-hidden="true" aria-label="Let's Talk Form" role="dialog"> <div class="cmp-modal-container__content"> <a aria-label="Close modal window" class="cmp-modal-container__close cmp-modal-container__close-trigger" tabindex="0" rel="nofollow"> <i class="ico-close-sharp"></i> </a> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="experiencefragment aem-GridColumn 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aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn aem-GridColumn--tablet--newline aem-GridColumn--tablet--6 aem-GridColumn--offset--phone--0 aem-GridColumn--default--3 aem-GridColumn--offset--default--0"> <div class="cmp-form-text" data-cmp-is="formText" data-cmp-required-message="Please enter email"> <label for="form-text-237734672">Email</label> <input class="cmp-form-text__text" data-cmp-hook-form-text="input" type="text" id="form-text-237734672" placeholder="name@company.com" name="email" required spellcheck="true" aria-describedby="form-text-237734672-helpMessage"/> </div></div> <div class="text aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--tablet--6 aem-GridColumn--offset--phone--0 aem-GridColumn--default--3 aem-GridColumn--offset--default--0"> <div 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aem-GridColumn--offset--default--0"> <div class="cmp-form-text" data-cmp-is="formText"> <label for="form-text-538254988">Message</label> <textarea class="cmp-form-text__textarea" data-cmp-hook-form-text="input" id="form-text-538254988" placeholder="Add details about your project..." name="message" rows="5" spellcheck="true" aria-describedby="form-text-538254988-helpMessage"></textarea> </div></div> <div class="embed aem-GridColumn--tablet--12 aem-GridColumn--offset--tablet--0 aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 aem-GridColumn--tablet--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--phone--0 aem-GridColumn--offset--default--0"> <div data-cmp-data-layer="{"embed-97998c9e08":{"@type":"slalom/components/embed","repo:modifyDate":"2024-11-08T23:40:12Z"}}" id="embed-97998c9e08" class="cmp-embed"> <div class="options aem-GridColumn--default--none aem-GridColumn--phone--none aem-GridColumn--phone--12 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