Cookie Policy of The Alliance

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01//EN" "http://www.w3.org/TR/html4/strict.dtd"> <html id="iubenda_policy" class="iubenda_fixed_policy iubenda_vip_policy" lang="en"> <head> <title>Cookie Policy of The Alliance</title> <meta http-equiv="Content-Language" content="en" /> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta http-equiv="date" content="2019-10-31"> <meta http-equiv="last-modified" content="2025-02-12"> <meta itemprop="name" content="Cookie Policy of The Alliance"> <meta itemprop="description" content="The Alliance collects some Personal Data from its Users." /> <meta itemprop="image" content="https://www.iubenda.com/seo/assets/default.png" /> <meta name="locale" content="en" /> <meta name="title" content="The Alliance collects some Personal Data from its Users." /> <meta name="description" content="The Alliance collects some Personal Data from its Users." /> <meta name="image" content="https://www.iubenda.com/seo/assets/default.png" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:title" content="Cookie Policy of The Alliance" /> <meta name="twitter:description" content="The Alliance collects some Personal Data from its Users." /> <meta name="twitter:site" content="@iubenda" /> <meta name="twitter:image:src" content="https://www.iubenda.com/seo/assets/default.png" /> <meta property="og:title" content="Cookie Policy of The Alliance"> <meta property="og:description" content="The Alliance collects some Personal Data from its Users." /> <meta property="og:image" content="https://www.iubenda.com/seo/assets/default.png" /> <meta property="og:url" content="https://www.iubenda.com/privacy-policy/24731467/cookie-policy" /> <meta property="og:site_name" content="iubenda" /> <meta property="og:locale" content="en" /> <meta property="og:type" content="website" /> <meta property="fb:app_id" content="190131204371223" /> <link rel="canonical" href="https://www.iubenda.com/privacy-policy/24731467/cookie-policy" /> <meta name="viewport" content="width=device-width"> <link rel="stylesheet" href="/assets/privacy_policy-934cf56de8b3ff60bf44ba12c9bcba11fc505e90843cbda50f86004eaa1b7c86.css" /> <script src="/assets/privacy_policy-20c4c145e840109997b9c4d4ae844084522846014870a1efad2ddd0277441762.js" nonce="26ca02f1f65667d4d8e8a2f5d2f9cf882265cfde74de8f90bd512e9e57349f69"></script> </head> <body> <script nonce="26ca02f1f65667d4d8e8a2f5d2f9cf882265cfde74de8f90bd512e9e57349f69"> //<![CDATA[ var $body = $('body'); // Add `all-collapsed` class to body in order to have all the expandable panel collapsed at page load and: // 1. avoid the closing animation // 2. allow all browsers (Firefox had issue) to scroll to an anchor if provided in the URL (e.g. #manage_cookies) // 3. done via JS in order to not have panels collapsed for browsers with disabled JS $body.addClass('all-collapsed') .on('click', '.expand .expand-click', function () { if ($body.hasClass('all-collapsed')) { // Remove `all-collapsed` class from the body and set all panels collapsed so toggleClass behaves as expected $('.expand-content').hide(); $('.expand').addClass('collapsed'); $body.removeClass('all-collapsed'); } var $this = $(this); $this.parents('.expand').toggleClass('collapsed').toggleClass('expanded') .children('.expand-content').slideToggle('fast'); $this.parents('.expand-item').toggleClass('hover'); $this.children('.icon-17').toggleClass('icon-expand').toggleClass('icon-collapse'); }); //]]> </script> <div id="wbars_all"> <div class="iub_container iub_base_container"> <div id="wbars"> <div class="iub_content legal_pp"> <div class="one_line_col"> <h2 style="padding-top: 0;"> Cookie Policy of The Alliance </h2> <p> This document informs Users about the technologies that help The Alliance to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with The Alliance. </p> <p> For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.<br /> For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker. </p> <p>Some of the purposes for which Trackers are used may also require the User's consent, depending on the applicable law. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.</p> <p>The Alliance uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.<br /> The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.<br /> In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.</p> <h2>How The Alliance uses Trackers</h2> <h3 class="iub-purpose-stack iub-purpose-stack-1" > Necessary </h3> <p>The Alliance uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.</p> <h3 class="iub-purpose-stack iub-purpose-stack-2"> Functionality </h3> <p>The Alliance uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.</p> <h4>Trackers managed by third parties</h4> <ul class="for_boxes"> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147105 iub-purpose iub-purpose-5147105"> Segment (Twilio, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Segment is a tag management service provided by Twilio, Inc.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.twilio.com/legal/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>__storejs__: indefinite</li> <li>__tld__: duration of the session</li> <li>ajs%3Acookies: duration of the session</li> <li>ajs%3Atest: duration of the session</li> <li>ajs_anonymous_id: 1 year</li> <li>ajs_group_id: 1 year</li> <li>ajs_group_properties: indefinite</li> <li>ajs_user_id: 1 year</li> <li>ajs_user_traits: indefinite</li> <li>seg_first_url: 1 year</li> <li>seg_first_utm: 1 year</li> <li>segmentio*: indefinite</li> </ul> </p>  </div> </details> </li> </ul> <h3 class="iub-purpose-stack iub-purpose-stack-3"> Experience </h3> <p>The Alliance uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.</p> <h4>Trackers managed by third parties</h4> <ul class="for_boxes"> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146993 iub-purpose iub-purpose-5146993"> Google Fonts (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Fonts is a typeface visualization service provided by Google LLC that allows The Alliance to incorporate content of this kind on its pages.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147000 iub-purpose iub-purpose-5147000"> Wistia widget (Wistia, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Wistia is a video content visualization service provided by Wistia, Inc. that allows The Alliance to incorporate content of this kind on its pages.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://wistia.com/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147002 iub-purpose iub-purpose-5147002"> YouTube video widget (Google Ireland Limited) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>YouTube is a video content visualization service provided by Google Ireland Limited that allows The Alliance to incorporate content of this kind on its pages.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: Ireland – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>PREF: 8 months</li> <li>VISITOR_INFO1_LIVE: 8 months</li> <li>VISITOR_PRIVACY_METADATA: 7 months</li> <li>YSC: duration of the session</li> <li>YtIdbMeta:databases: duration of the session</li> <li>iU5q-!O9@$: indefinite</li> <li>yt-player-headers-readable: duration of the session</li> <li>yt-remote-cast-installed: indefinite</li> <li>yt-remote-connected-devices: duration of the session</li> <li>yt-remote-device-id: duration of the session</li> <li>yt-remote-fast-check-period: indefinite</li> <li>yt-remote-session-app: indefinite</li> <li>yt-remote-session-name: indefinite</li> <li>ytidb::LAST_RESULT_ENTRY_KEY: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147039 iub-purpose iub-purpose-5147039"> LinkedIn button and social widgets (LinkedIn Corporation) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.linkedin.com/legal/cookie-policy">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>AnalyticsSyncHistory: 1 month</li> <li>JSESSIONID: duration of the session</li> <li>UserMatchHistory: 1 month</li> <li>bcookie: 1 year</li> <li>bscookie: 1 year</li> <li>lang: duration of the session</li> <li>li_gc: 7 months</li> <li>lidc: 1 day</li> <li>lissc: 1 year</li> <li>lms_ads: 1 month</li> <li>lms_analytics: 1 month</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147042 iub-purpose iub-purpose-5147042"> X Post button and social widgets (X Corp.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>The X Post button and social widgets are services allowing interaction with the X social network provided by X Corp.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://twitter.com/en/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>personalization_id: 2 years</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147043 iub-purpose iub-purpose-5147043"> Facebook Like button and social widgets (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms, Inc.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/privacy/policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>_fbp: 3 months</li> <li>lastExternalReferrer: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10643436 iub-purpose iub-purpose-10643436"> Meta lead ads </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Meta lead ads is an advertising and data collection service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.</p> <p>Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.</p> <p>Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.</p> </div> <p>Personal Data processed: Trackers.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/about/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>; Ireland – <a href="https://www.facebook.com/about/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>_fbp: 3 months</li> <li>lastExternalReferrer: duration of the session</li> <li>lastExternalReferrerTime: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10645548 iub-purpose iub-purpose-10645548"> LinkedIn account access (LinkedIn Corporation) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>This service allows The Alliance to connect with the User's account on LinkedIn, provided by LinkedIn Corporation.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.linkedin.com/legal/cookie-policy">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>lang: duration of the session</li> <li>lissc: 1 year</li> </ul> </p>  </div> </details> </li> </ul> <h3 class="iub-purpose-stack iub-purpose-stack-4"> Measurement </h3> <p>The Alliance uses Trackers to measure traffic and analyse User behaviour to improve the Service.</p> <h4>Trackers managed by third parties</h4> <ul class="for_boxes"> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146962 iub-purpose iub-purpose-5146962"> Facebook Analytics for Apps (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Facebook Analytics for Apps is an analytics service provided by Meta Platforms, Inc.</p> </div> <p>Personal Data processed: Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/about/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>_fbp: 3 months</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146963 iub-purpose iub-purpose-5146963"> Google Analytics (Universal Analytics) (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of The Alliance, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://tools.google.com/dlpage/gaoptout?hl=en" target="_blank">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>AMP_TOKEN: 1 hour</li> <li>_ga: 2 years</li> <li>_gac*: 3 months</li> <li>_gat: 1 minute</li> <li>_gid: 1 day</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146967 iub-purpose iub-purpose-5146967"> Google Analytics Advertising Reporting Features (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Analytics on The Alliance has Advertising Reporting Features activated, which collects additional information from the DoubleClick cookie (web activity) and from device advertising IDs (app activity). It allows the Owner to analyze specific behavior and interests Data (traffic Data and Users' ads interaction Data) and, if enabled, demographic Data (information about the age and gender).</p> <p>Users can opt out of Google's use of cookies by visiting Google's <a href="https://adssettings.google.com/authenticated">Ads Settings</a>.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and various types of Data as specified in the privacy policy of the service.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://tools.google.com/dlpage/gaoptout" target="_blank">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>IDE: 2 years</li> <li>_gcl_*: 3 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146969 iub-purpose iub-purpose-5146969"> Google Analytics Demographics and Interests reports (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Analytics Demographics and Interests reports is a Google Advertising Reporting feature that makes available demographic and interests Data inside Google Analytics for The Alliance (demographics means age and gender Data).</p> <p>Users can opt out of Google's use of cookies by visiting Google's <a href="https://adssettings.google.com/authenticated">Ads Settings</a>.</p> </div> <p>Personal Data processed: Cookies and unique device identifiers for advertising (Google Advertiser ID or IDFA, for example).</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://tools.google.com/dlpage/gaoptout" target="_blank">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>IDE: 2 years</li> <li>_gcl_*: 3 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146970 iub-purpose iub-purpose-5146970"> Heap Analytics (Heap Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Heap Analytics is an analytics service provided by Heap Inc, that allows the Owner to analyze revenue and Users’ (commercial) activity on The Alliance.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://heap.io/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>_hp2_hld*: duration of the session</li> <li>_hp2_id.*: 2 years</li> <li>_hp2_props.*: 2 years</li> <li>_hp2_ses_props.*: 30 minutes</li> <li>userty.core.p.app_id_hash*: 3 years</li> <li>userty.core.s.app_id_hash*: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146974 iub-purpose iub-purpose-5146974"> HubSpot Analytics (HubSpot, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>HubSpot Analytics is an analytics service provided by HubSpot, Inc.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://legal.hubspot.com/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="mailto:privacy@hubspot.com">Opt Out</a> . </p> <p> Trackers duration: <ul> <li>__hs_gpc_banner_dismiss: 6 months</li> <li>__hssc: 30 minutes</li> <li>__hssrc: duration of the session</li> <li>__hstc: 2 years</li> <li>hubspotutk: 2 years</li> <li>messagesUtk: 2 years</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146979 iub-purpose iub-purpose-5146979"> Salesforce Analytics Cloud (Salesforce.com, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Salesforce Analytics Cloud is an analytics service provided by salesforce.com, inc.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.salesforce.com/company/privacy/full_privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10641238 iub-purpose iub-purpose-10641238"> Google Analytics 4 </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Analytics 4 is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, (“Google”). Google utilizes the Data collected to track and examine the use of The Alliance, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting <a href="https://support.google.com/analytics/answer/12017362?hl=en&ref_topic=2919631">Google’s official documentation</a>.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: number of Users, session statistics, Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://tools.google.com/dlpage/gaoptout?hl=en">Opt Out</a>; Ireland – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://tools.google.com/dlpage/gaoptout?hl=en">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>_ga: 2 years</li> <li>_ga_*: 2 years</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146972 iub-purpose iub-purpose-5146972"> Google Analytics (Universal Analytics) with anonymized IP (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of The Alliance, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://tools.google.com/dlpage/gaoptout?hl=en" target="_blank">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>AMP_TOKEN: 1 hour</li> <li>_ga: 2 years</li> <li>_gac*: 3 months</li> <li>_gat: 1 minute</li> <li>_gid: 1 day</li> </ul> </p>  </div> </details> </li> </ul> <h3 class="iub-purpose-stack iub-purpose-stack-5"> Marketing </h3> <p>The Alliance uses Trackers to deliver personalized ads or marketing content, and to measure their performance.</p> <p>Some of the advertising services used by the Owner adhere to the <a rel="noopener nofollow" target="_blank" href="https://iabeurope.eu/transparency-consent-framework/">IAB Transparency and Consent Framework</a>, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on The Alliance.</p> <p>The Alliance participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. The Alliance uses iubenda (identification number 123) as a Consent Management Platform.</p> <h4>Trackers managed by third parties</h4> <ul class="for_boxes"> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146935 iub-purpose iub-purpose-5146935"> Quora Lookalike Audience (Quora, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Quora Lookalike Audience is an advertising and behavioral targeting service provided by Quora, Inc. that uses Data collected through the Quora pixel in order to display ads to Users with similar behavior to Users who are already in an Audience list on the base of their past use of The Alliance.</p> <p>On the base of these Data, personalized ads will be shown to Users suggested by Quora Lookalike Audience.</p> <p>Users can opt out of Quora's use of Trackers for ads personalization by visiting this <a href="https://www.quora.com/optout">opt-out page</a>. Quora may still show Users contextualized ads relevant to the content they are viewing.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.quora.com/about/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.quora.com/optout">Opt out</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146937 iub-purpose iub-purpose-5146937"> Quora List Match Audience (Quora, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Quora List Match Audience is an advertising and behavioral targeting service provided by Quora, Inc. that allows the Owner to provide a list of email addresses of existing Users and to then match them with existing Users on the Quora Platform so that they can be targeted with personalized ads.</p> <p>Users can opt out of receiving personalized ads by contacting Quora support via <a href="quora.com/contact">this page</a>. Quora may still show Users contextualized ads relevant to the content they are viewing.</p> </div> <p>Personal Data processed: Cookies, email address and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.quora.com/about/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146938 iub-purpose iub-purpose-5146938"> Google Ads Similar audiences (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Similar audiences is an advertising and behavioral targeting service provided by Google LLC that uses Data from Google Ads Remarketing in order to display ads to Users with similar behavior to Users who are already on the remarketing list due to their past use of The Alliance. On the basis of this Data, personalized ads will be shown to Users suggested by Google Ads Similar audiences.</p> <p>Users who don't want to be included in Similar audiences can opt out and disable the use of advertising Trackers by going to: Google <a href="https://adssettings.google.com/authenticated">Ad Settings</a>.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>Conversion: 3 months</li> <li>DSID: 14 days</li> <li>FCNEC: 1 year</li> <li>FLC: 10 seconds</li> <li>FPAU: 3 months</li> <li>FPGCLAW: 3 months</li> <li>FPGCLDC: 3 months</li> <li>FPGCLGB: 3 months</li> <li>GCL_AW_P: 3 months</li> <li>GED_PLAYLIST_ACTIVITY: duration of the session</li> <li>IDE: 2 years</li> <li>NID: 6 months</li> <li>RUL: 1 year</li> <li>__gads: 2 years</li> <li>__gpi: 2 years</li> <li>__gpi_optout: 2 years</li> <li>__gsas: 2 years</li> <li>_gac_<wpid>: 3 months</li> <li>_gac_gb_<wpid>: 3 months</li> <li>_gcl_ag: 3 months</li> <li>_gcl_au: 3 months</li> <li>_gcl_aw: 3 months</li> <li>_gcl_dc: 3 months</li> <li>_gcl_gb: 3 months</li> <li>_gcl_gf: 3 months</li> <li>_gcl_gs: 3 months</li> <li>_gcl_ha: 3 months</li> <li>ar_debug: 3 months</li> <li>id: 2 years</li> <li>receive-cookie-deprecation: 6 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146944 iub-purpose iub-purpose-5146944"> Google Ad Manager (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Ad Manager is an advertising service provided by Google LLC that allows the Owner to run advertising campaigns in conjunction with external advertising networks that the Owner, unless otherwise specified in this document, has no direct relationship with. This service uses the “DoubleClick” Cookie, which tracks use of The Alliance and User behavior concerning ads, products and services offered. </p> <p>Users may decide to disable all the DoubleClick Cookies by going to: <a href="https://adssettings.google.com/authenticated?hl=en">Google Ad Settings</a>.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>Conversion: 3 months</li> <li>DSID: 14 days</li> <li>FCNEC: 1 year</li> <li>FLC: 10 seconds</li> <li>FPAU: 3 months</li> <li>FPGCLAW: 3 months</li> <li>FPGCLDC: 3 months</li> <li>FPGCLGB: 3 months</li> <li>GCL_AW_P: 3 months</li> <li>GED_PLAYLIST_ACTIVITY: duration of the session</li> <li>IDE: 2 years</li> <li>NID: 6 months</li> <li>RUL: 1 year</li> <li>__gads: 2 years</li> <li>__gpi: 2 years</li> <li>__gpi_optout: 2 years</li> <li>__gsas: 2 years</li> <li>_gac_<wpid>: 3 months</li> <li>_gac_gb_<wpid>: 3 months</li> <li>_gcl_ag: 3 months</li> <li>_gcl_au: 3 months</li> <li>_gcl_aw: 3 months</li> <li>_gcl_dc: 3 months</li> <li>_gcl_gb: 3 months</li> <li>_gcl_gf: 3 months</li> <li>_gcl_gs: 3 months</li> <li>_gcl_ha: 3 months</li> <li>ar_debug: 3 months</li> <li>id: 2 years</li> <li>receive-cookie-deprecation: 6 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146947 iub-purpose iub-purpose-5146947"> Meta Lookalike Audience (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Meta Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the basis of their past use of The Alliance or engagement with relevant content across Meta's apps and services. On the basis of these Data, personalized ads will be shown to Users suggested by Meta Lookalike Audience.</p> <p>Users can opt out of Meta's use of Trackers for ads personalization by visiting this <a href="https://www.aboutads.info/choices/">opt-out page</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/privacy/policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>_fbp: 3 months</li> <li>lastExternalReferrer: duration of the session</li> <li>lastExternalReferrerTime: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146949 iub-purpose iub-purpose-5146949"> Meta Audience Network (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Meta Audience Network is an advertising service provided by Meta Platforms, Inc. <strong>In order to understand Meta's use of Data, consult <a href="https://www.facebook.com/about/privacy/">Meta's data policy</a>.</strong></p> <p>The Alliance may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the <a href="https://www.facebook.com/ads/settings">Facebook ad settings</a>.</p> <p>Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.</p> </div> <p>Personal Data processed: Cookies, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/privacy/policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>lastExternalReferrer: duration of the session</li> <li>lastExternalReferrerTime: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146961 iub-purpose iub-purpose-5146961"> Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on The Alliance. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/privacy/policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>_fbc: 3 months</li> <li>_fbp: 3 months</li> <li>fr: 3 months</li> <li>lastExternalReferrer: duration of the session</li> <li>lastExternalReferrerTime: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146965 iub-purpose iub-purpose-5146965"> Google Ads conversion tracking </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Ads conversion tracking is an analytics service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Google Ads advertising network with actions performed on The Alliance.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>; Ireland – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>IDE: 2 years</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146976 iub-purpose iub-purpose-5146976"> LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on The Alliance. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of The Alliance.</p> <p>Users may opt out of behavioral targeting features through their device settings, <a href="https://www.linkedin.com/psettings/advertising/actions-that-showed-interest">their LinkedIn account settings</a> or by visiting the <a href="https://optout.aboutads.info/">AdChoices opt-out page</a>.</p> </div> <p>Personal Data processed: device information, Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="%E2%80%9Chttps://www.linkedin.com/legal/cookie-policy%22">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>AnalyticsSyncHistory: 1 month</li> <li>JSESSIONID: duration of the session</li> <li>UserMatchHistory: 1 month</li> <li>bcookie: 1 year</li> <li>bscookie: 1 year</li> <li>lang: duration of the session</li> <li>li_gc: 7 months</li> <li>lidc: 1 day</li> <li>lms_ads: 1 month</li> <li>lms_analytics: 1 month</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146977 iub-purpose iub-purpose-5146977"> Quora Conversion Pixel (Quora, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Quora Conversion Pixel is an analytics service provided by Quora, Inc. that connects data from the Quora Platform with actions performed on The Alliance.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.quora.com/about/pixel_privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.quora.com/optout">Opt out</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5146981 iub-purpose iub-purpose-5146981"> X Ads conversion tracking (X Corp.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>X Ads conversion tracking is an analytics service provided by X Corp. that connects data from the X advertising network with actions performed on The Alliance.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://twitter.com/en/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>muc_ads: 2 years</li> <li>personalization_id: 2 years</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_9962216 iub-purpose iub-purpose-9962216"> Salesforce (Salesforce.com, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Salesforce is an advertising service provided by Salesforce.com, Inc.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.salesforce.com/company/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-consumer-choice/">Opt Out</a>. </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10641240 iub-purpose iub-purpose-10641240"> Google AdSense </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google AdSense is an advertising service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing. This service uses the “DoubleClick” Cookie, which tracks use of The Alliance and User behavior concerning ads, products and services offered. Users may decide to disable all the DoubleClick Cookies by going to: <a href="https://adssettings.google.com/authenticated?hl=en">Google Ad Settings</a>.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated">Opt Out</a>; Ireland – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated#display_optout">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>Conversion: 3 months</li> <li>DSID: 14 days</li> <li>FCNEC: 1 year</li> <li>FLC: 10 seconds</li> <li>FPAU: 3 months</li> <li>FPGCLAW: 3 months</li> <li>FPGCLDC: 3 months</li> <li>FPGCLGB: 3 months</li> <li>GCL_AW_P: 3 months</li> <li>GED_PLAYLIST_ACTIVITY: duration of the session</li> <li>IDE: 2 years</li> <li>NID: 6 months</li> <li>RUL: 1 year</li> <li>__gads: 2 years</li> <li>__gpi: 2 years</li> <li>__gpi_optout: 2 years</li> <li>__gsas: 2 years</li> <li>_gac_<wpid>: 3 months</li> <li>_gac_gb_<wpid>: 3 months</li> <li>_gcl_ag: 3 months</li> <li>_gcl_au: 3 months</li> <li>_gcl_aw: 3 months</li> <li>_gcl_dc: 3 months</li> <li>_gcl_gb: 3 months</li> <li>_gcl_gf: 3 months</li> <li>_gcl_gs: 3 months</li> <li>_gcl_ha: 3 months</li> <li>ar_debug: 3 months</li> <li>id: 2 years</li> <li>receive-cookie-deprecation: 6 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10642899 iub-purpose iub-purpose-10642899"> LinkedIn Ads </h3> </summary> <div class="details_body"> <div class="wrap"> <p>LinkedIn Ads is an advertising service provided by LinkedIn Ireland Unlimited Company or by LinkedIn Corporation, depending on how the Owner manages the Data processing.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: Ireland – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="%E2%80%9Chttps://www.linkedin.com/legal/cookie-policy%22">Opt Out</a>; United States – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="%E2%80%9Chttps://www.linkedin.com/legal/cookie-policy%22">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>GAID: indefinite</li> <li>IDFA: indefinite</li> <li>UserMatchHistory: 1 month</li> <li>_gcl_*: 3 months</li> <li>_guid: 3 months</li> <li>aam_uuid: 1 month</li> <li>li_fat_id: 1 month</li> <li>li_giant: 7 days</li> <li>li_sugr: 3 months</li> <li>lms_ads: 1 month</li> <li>oribi_cookie_test: duration of the session</li> <li>oribi_session: 2 hours</li> <li>oribi_user_guid: 7 months</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147087 iub-purpose iub-purpose-5147087"> X Ads remarketing (X Corp.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>X Ads remarketing is a remarketing and behavioral targeting service provided by X Corp. that connects the activity of The Alliance with the X advertising network.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://twitter.com/en/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>muc_ads: 2 years</li> <li>personalization_id: 2 years</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147088 iub-purpose iub-purpose-5147088"> X Custom Audiences (X Corp.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>X Custom Audiences is a remarketing and behavioral targeting service provided by X Corp. that connects the activity of The Alliance with the X advertising network.</p> <p>Users can opt out from interest-based ads by going to: <a href="https://twitter.com/settings/personalization">Personalization and Data</a>.</p> </div> <p>Personal Data processed: Cookies and email address.</p> <p>Place of processing: United States – <a href="https://twitter.com/en/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>muc_ads: 2 years</li> <li>personalization_id: 2 years</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147089 iub-purpose iub-purpose-5147089"> LinkedIn Website Retargeting (LinkedIn Corporation) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of The Alliance with the LinkedIn advertising network.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.linkedin.com/legal/cookie-policy">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>AnalyticsSyncHistory: 1 month</li> <li>JSESSIONID: duration of the session</li> <li>UserMatchHistory: 1 month</li> <li>bcookie: 1 year</li> <li>bscookie: 1 year</li> <li>lang: duration of the session</li> <li>li_gc: 7 months</li> <li>lidc: 1 day</li> <li>lissc: 1 year</li> <li>lms_ads: 1 month</li> <li>lms_analytics: 1 month</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147091 iub-purpose iub-purpose-5147091"> Google Ads Remarketing (Google Ireland Limited) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google Ireland Limited that connects the activity of The Alliance with the Google Ads advertising network and the DoubleClick Cookie.</p> <p>In order to understand Google's use of Data, consult <a href="https://policies.google.com/technologies/partner-sites">Google's partner policy</a>.</p> <p>Users can opt out of Google's use of Trackers for ads personalization by visiting Google's <a href="https://adssettings.google.com/authenticated">Ads Settings</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: Ireland – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated#display_optout">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>Conversion: 3 months</li> <li>DSID: 14 days</li> <li>FCNEC: 1 year</li> <li>FLC: 10 seconds</li> <li>FPAU: 3 months</li> <li>FPGCLAW: 3 months</li> <li>FPGCLDC: 3 months</li> <li>FPGCLGB: 3 months</li> <li>GCL_AW_P: 3 months</li> <li>GED_PLAYLIST_ACTIVITY: duration of the session</li> <li>IDE: 2 years</li> <li>NID: 6 months</li> <li>RUL: 1 year</li> <li>__gads: 2 years</li> <li>__gpi: 2 years</li> <li>__gpi_optout: 2 years</li> <li>__gsas: 2 years</li> <li>_gac_<wpid>: 3 months</li> <li>_gac_gb_<wpid>: 3 months</li> <li>_gcl_ag: 3 months</li> <li>_gcl_au: 3 months</li> <li>_gcl_aw: 3 months</li> <li>_gcl_dc: 3 months</li> <li>_gcl_gb: 3 months</li> <li>_gcl_gf: 3 months</li> <li>_gcl_gs: 3 months</li> <li>_gcl_ha: 3 months</li> <li>ar_debug: 3 months</li> <li>id: 2 years</li> <li>receive-cookie-deprecation: 6 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147095 iub-purpose iub-purpose-5147095"> Meta Custom Audience (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Meta Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of The Alliance with the Meta Audience Network.</p> <p>Users can opt out of Meta's use of Trackers for ads personalization by visiting this <a href="https://www.aboutads.info/choices/">opt-out page</a>.</p> </div> <p>Personal Data processed: Cookies and email address.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/privacy/policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>_fbp: 3 months</li> <li>lastExternalReferrer: duration of the session</li> <li>lastExternalReferrerTime: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147096 iub-purpose iub-purpose-5147096"> Facebook Remarketing (Meta Platforms, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of The Alliance with the Meta Audience Network.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://www.facebook.com/privacy/policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.facebook.com/help/247395082112892">Opt out</a>. </p> <p> Trackers duration: <ul> <li>_fbp: 3 months</li> <li>lastExternalReferrer: duration of the session</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147097 iub-purpose iub-purpose-5147097"> Google Ad Manager Audience Extension (Google LLC) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Google Ad Manager Audience Extension is a remarketing and behavioral targeting service provided by Google LLC that tracks the visitors of The Alliance and allows selected advertising partners to display targeted ads across the web to them.</p> <p>In order to understand Google's use of Data, consult <a href="https://www.google.com/policies/privacy/partners/">Google's partner policy</a>.</p> </div> <p>Personal Data processed: Cookies and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated#display_optout">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>Conversion: 3 months</li> <li>DSID: 14 days</li> <li>FCNEC: 1 year</li> <li>FLC: 10 seconds</li> <li>FPAU: 3 months</li> <li>FPGCLAW: 3 months</li> <li>FPGCLDC: 3 months</li> <li>FPGCLGB: 3 months</li> <li>GCL_AW_P: 3 months</li> <li>GED_PLAYLIST_ACTIVITY: duration of the session</li> <li>IDE: 2 years</li> <li>NID: 6 months</li> <li>RUL: 1 year</li> <li>__gads: 2 years</li> <li>__gpi: 2 years</li> <li>__gpi_optout: 2 years</li> <li>__gsas: 2 years</li> <li>_gac_<wpid>: 3 months</li> <li>_gac_gb_<wpid>: 3 months</li> <li>_gcl_ag: 3 months</li> <li>_gcl_au: 3 months</li> <li>_gcl_aw: 3 months</li> <li>_gcl_dc: 3 months</li> <li>_gcl_gb: 3 months</li> <li>_gcl_gf: 3 months</li> <li>_gcl_gs: 3 months</li> <li>_gcl_ha: 3 months</li> <li>ar_debug: 3 months</li> <li>id: 2 years</li> <li>receive-cookie-deprecation: 6 months</li> <li>test_cookie: 15 minutes</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10641259 iub-purpose iub-purpose-10641259"> Remarketing with Google Analytics </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that connects the tracking activity performed by Google Analytics and its Trackers with the Google Ads advertising network and the Doubleclick Cookie.</p> <p>In order to understand Google's use of Data, consult their <a href="https://policies.google.com/technologies/partner-sites">partner policy</a> and their <a href="https://business.safety.google/privacy/">Business Data page</a>.</p> </div> <p>Personal Data processed: Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated">Opt Out</a>; Ireland – <a href="https://business.safety.google/privacy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://adssettings.google.com/authenticated#display_optout">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>test_cookie: 15 minutes</li> <li>IDE: 2 years</li> <li>_gcl_*: 3 months</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10642912 iub-purpose iub-purpose-10642912"> LinkedIn lookalike audiences (LinkedIn Ireland Unlimited Company) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>LinkedIn lookalike audiences is an advertising and behavioral targeting service provided by LinkedIn Ireland Unlimited Company that uses Data collected through LinkedIn's Matched Audiences in order to display ads to Users with similar behavior to Users who are already in a Matched Audiences list on the basis of their past use of The Alliance or engagement with relevant content across LinkedIn's apps and services. On the basis of these Data, personalized ads will be shown to Users suggested by LinkedIn lookalike audiences.</p> </div> <p>Personal Data processed: academic background, company name, company revenue, company size, country, date of birth, education history, email address, first name, gender, geographic position, geography/region, industry, interests, IP address, job position, job skills, job title, last name, Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), Usage Data and work history.</p> <p>Place of processing: Ireland – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.linkedin.com/legal/cookie-policy">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>SID: indefinite</li> <li>UserMatchHistory: 1 month</li> <li>VID: 2 years</li> <li>l_page: 7 months</li> <li>li_fat_id: 1 month</li> <li>li_gc: 7 months</li> <li>li_giant: 7 days</li> <li>lms_ads: 1 month</li> <li>lms_analytics: 1 month</li> <li>queryString: 15 days</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10645549 iub-purpose iub-purpose-10645549"> LinkedIn Matched Audiences </h3> </summary> <div class="details_body"> <div class="wrap"> <p>LinkedIn Matched Audiences is a remarketing and behavioral targeting service provided by LinkedIn Corporation or by LinkedIn Ireland Unlimited Company, depending on how the Owner manages the Data processing, that connects the activity of The Alliance with the LinkedIn advertising network.</p> <p>Users can opt out of LinkedIn's use of Trackers for ads personalization by adjusting their <a href="https://www.linkedin.com/help/linkedin/answer/a1342443">LinkedIn Ads settings</a>.</p> </div> <p>Personal Data processed: academic background, company name, country, education history, geographic position, geography/region, industry, interests, IP address, job position, job skills, job title, Trackers, Usage Data and work history.</p> <p>Place of processing: United States – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.linkedin.com/legal/cookie-policy">Opt Out</a>; Ireland – <a href="https://www.linkedin.com/legal/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a> – <a href="https://www.linkedin.com/legal/cookie-policy">Opt Out</a>. </p> <p> Trackers duration: <ul> <li>SID: indefinite</li> <li>UserMatchHistory: 1 month</li> <li>VID: 2 years</li> <li>l_page: 7 months</li> <li>li_fat_id: 1 month</li> <li>li_gc: 7 months</li> <li>li_giant: 7 days</li> <li>lms_ads: 1 month</li> <li>lms_analytics: 1 month</li> <li>queryString: 15 days</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_5147112 iub-purpose iub-purpose-5147112"> Intercom (Intercom Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>Intercom is an AI assistant platform provided by Intercom Inc. that enhances the capabilities of the support and communication channels available on The Alliance by making use of artificial intelligence techniques.</p> </div> <p>Personal Data processed: email address, Trackers, Universally unique identifier (UUID), Usage Data and various types of Data as specified in the privacy policy of the service.</p> <p>Place of processing: United States – <a href="https://www.intercom.com/legal/privacy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>intercom-id-*: 10 months</li> <li>intercom-session-*: 7 days</li> <li>intercom-test: indefinite</li> </ul> </p>  </div> </details> </li> <li> <details class="box_primary box_10 expand"> <summary> <h3 class="w_icon_24 policyicon_purpose_10643443 iub-purpose iub-purpose-10643443"> HubSpot Email (HubSpot, Inc.) </h3> </summary> <div class="details_body"> <div class="wrap"> <p>HubSpot Email is an email address management and message sending service provided by HubSpot, Inc.</p> </div> <p>Personal Data processed: email address, Trackers and Usage Data.</p> <p>Place of processing: United States – <a href="https://legal.hubspot.com/privacy-policy" target="_blank" rel="noopener noreferrer">Privacy Policy</a>. </p> <p> Trackers duration: <ul> <li>__hs_gpc_banner_dismiss: 6 months</li> </ul> </p>  </div> </details> </li> </ul> <h3 class="iub-subheading iub-subheading-manage-gdpr" id="manage_cookies"> How to manage preferences on The Alliance </h3> <p> Users can set or update their preferences via the relevant privacy choices panel available on The Alliance. </p> <p>With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.</p> <h4>How to control or delete Cookies and similar technologies via your device settings</h4> <p> Users may use their own browser settings to: <ul> <li>See what Cookies or other similar technologies have been set on the device;</li> <li>Block Cookies or similar technologies;</li> <li>Clear Cookies or similar technologies from the browser.</li> </ul> <p>The browser settings, however, do not allow granular control of consent by category.</p> <p>Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:</p> <ul> <li><a rel="noopener nofollow" target="_blank" href="https://support.google.com/chrome/answer/95647?hl=en&p=cpn_cookies">Google Chrome</a></li> <li><a rel="noopener nofollow" target="_blank" href="https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences">Mozilla Firefox</a></li> <li><a rel="noopener nofollow" target="_blank" href="https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/">Apple Safari</a></li> <li><a rel="noopener nofollow" target="_blank" href="http://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies">Microsoft Internet Explorer</a></li> <li><a rel="noopener nofollow" target="_blank" href="https://support.microsoft.com/en-us/help/4027947">Microsoft Edge</a></li> <li><a rel="noopener nofollow" target="_blank" href="https://support.brave.com/hc/en-us/articles/360022806212-How-do-I-use-Shields-while-browsing">Brave</a></li> <li><a rel="noopener nofollow" target="_blank" href="https://help.opera.com/en/latest/web-preferences/#cookies">Opera</a></li> </ul> <p>Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).</p> <h4>How to opt out of interest-based advertising</h4> <p>Notwithstanding the above, Users may follow the instructions provided by <a target="_blank" rel="noopener nofollow" href="http://www.youronlinechoices.eu/">YourOnlineChoices</a> (EU and UK), the <a target="_blank" rel="noopener nofollow" href="https://thenai.org/about-online-advertising/">Network Advertising Initiative</a> (US) and the <a target="_blank" rel="noopener nofollow" href="https://www.aboutads.info/consumers/">Digital Advertising Alliance</a> (US), <a target="_blank" rel="noopener nofollow" href="https://youradchoices.ca/understanding-online-advertising/">DAAC</a> (Canada), <a target="_blank" rel="noopener nofollow" href="http://www.ddai.info/optout">DDAI</a> (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document. </p> <p> The Digital Advertising Alliance offers an application called <a target="_blank" rel="noopener nofollow" href="https://youradchoices.com/appchoices">AppChoices</a> that helps Users to control interest-based advertising on mobile apps. </p> <h4>Consequences of denying the use of Trackers</h4> <p>Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help The Alliance to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.</p> <h3 class="iub-subheading iub-subheading-owner-and-data-controller" id="owner_of_the_data"> Owner and Data Controller </h3>  <p>Product Marketing Alliance<br/>147 De Beauvoir Road<br/>London<br/>N1 4DL</p> <p><strong>Owner contact email:</strong> hello@productmarketingalliance.com</p>  <p>Since the use of third-party Trackers through The Alliance cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.</p> <p>Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by The Alliance.</p> </div> <div class="one_line_col"> <div class="box_primary box_10 definitions expand"> <h3 class="expand-click w_icon_24 icon_ribbon"> Definitions and legal references </h3> <div class="expand-content"> <h4>Personal Data (or Data)</h4> <p>Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.</p> <h4>Usage Data</h4> <p>Information collected automatically through The Alliance (or third-party services employed in The Alliance), which can include: the IP addresses or domain names of the computers utilized by the Users who use The Alliance, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.</p> <h4>User</h4> <p>The individual using The Alliance who, unless otherwise specified, coincides with the Data Subject.</p> <h4>Data Subject</h4> <p>The natural person to whom the Personal Data refers.</p> <h4>Data Processor (or Processor)</h4> <p>The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.</p> <h4>Data Controller (or Owner)</h4> <p>The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of The Alliance. The Data Controller, unless otherwise specified, is the Owner of The Alliance.</p> <h4>The Alliance (or this Application)</h4> <p>The means by which the Personal Data of the User is collected and processed.</p> <h4>Service</h4> <p>The service provided by The Alliance as described in the relative terms (if available) and on this site/application.</p> <h4>European Union (or EU)</h4> <p>Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.</p> <h4>Cookie</h4> <p>Cookies are Trackers consisting of small sets of data stored in the User's browser.</p> <h4>Tracker</h4> <p>Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.</p> <h4>work history</h4> <p>Provides access to work history.</p> <h4>education history</h4> <p>Provides access to education history.</p> <hr /> <h4>Legal information</h4> <p>This privacy statement has been prepared based on provisions of multiple legislations.</p> <p>This privacy policy relates solely to The Alliance, if not stated otherwise within this document.</p> </div> </div> </div> <div class="iub_footer"> <p> Latest update: February 12, 2025 </p> <p> Version: 18 </p> <p> <a href="https://www.iubenda.com/privacy-policy/24731467/cookie-policy.pdf">Download PDF</a> </p> <p> This document has been created with the iubenda <a class="link-underline" href="https://www.iubenda.com/en/cookie-solution">Privacy and Cookie Policy Generator</a>. See also the <a class="link-underline" href="https://www.iubenda.com/en/terms-and-conditions-generator">Terms and Conditions Generator</a>. <a class="link-underline" href="https://www.iubenda.com/en/privacy-and-cookie-policy-generator">iubenda</a> hosts this content and only collects <a class="link-underline" href="https://www.iubenda.com/privacy-policy/65675001">the Personal Data strictly necessary</a> for it to be provided. </p> <a href="//www.iubenda.com/privacy-policy/24731467/legal?from_cookie_policy=true" class="show_comp_link iframe-preserve an-preserve">Show the complete Privacy Policy</a> </div>  <script nonce="26ca02f1f65667d4d8e8a2f5d2f9cf882265cfde74de8f90bd512e9e57349f69"> //<![CDATA[ window.tryFunc = function(fName,args){ if(typeof window[fName]==='function'){ window[fName](args); }else{ if(args){ /* default behaviour is link */ if(args.href){ /* default link is target='_blank' */ window.open(args.href) } } } return false; /* inhibit default behaviour */ } //]]> </script> </div>  </div>  </div>  </div>  <script nonce="26ca02f1f65667d4d8e8a2f5d2f9cf882265cfde74de8f90bd512e9e57349f69"> //<![CDATA[ var privacyPolicy = new PrivacyPolicy({ id:1595667, noBrand:true }) $(document).ready(function() { privacyPolicy.start(); }); //]]> </script> </body> </html>

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