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Podcastit. 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2.09a19.5 19.5 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12z" clip-rule="evenodd"></path></svg></span><span class="sc-dpBQxM hngLce yds-button__text">Jaa</span></button></div></div></header><div id="yle__contentAnchor" class="GridSystem-sc-613a840-2 iPZOUh"><div class="GridSystem__GridRow-sc-613a840-1 ArticlePage__ArticleRow-sc-3554359d-2 dpyhkz cyGsjj"><main class="ArticlePage__ArticlePageMainColumn-sc-3554359d-0 kLCmGi"><div class="GridSystem__GridCell-sc-613a840-0 ArticlePage__ArticleGridCell-sc-3554359d-1 hHPPba bLwVpH"><div class="ArticleWrapper__Wrapper-sc-5e8d6cad-0 evDXNu"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="sc-lbZXOw cAsZCO"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-207943/fi" aria-label="Lisää artikkeleita aiheesta Kunnat" class="sc-fIfZzT kEtXGR">Kunnat</a></div><h1 class="sc-enMaOJ wzCTD yle__article__heading yle__article__heading--1">Seinäjokelainen Virpi Aronen rohkaistui perustamaan yrityksen – ”Parasta on vapauden tunne, saan tehdä niin kuin haluan”</h1><p class="sc-dwGkES sc-hSyjfr fmZXof bRXxCP yle__article__paragraph">Seinäjoki tunnetaan Suomen yrittäjämyönteisimpänä suurena kuntana. Sen puolesta puhuvat muun muassa asenne, nopea päätöksenteko ja ratkaisukeskeisyys.</p><figure class="sc-kJZLhT ersrhc yle__article__figure"><script type="application/ld+json">{"@id":"74-20113967","@context":"https://web.archive.org/web/20241002040716/https://schema.org","video":{"@type":"VideoObject","description":"Virpi Arosen pian vuoden vanhan yrityksen nimi Lilja Vuokravälitys tulee hänen mummansa nimestä. ”Hän on esikuvani ja innoittajani.” Video: Pasi Takkunen / Yle","name":"Virpi Aronen kertoo, kuinka hänestä tuli yrittäjä","thumbnailUrl":"https://web.archive.org/web/20241002040716/https://images.cdn.yle.fi/image/upload/c_fill,g_faces,w_1200/q_auto:eco/f_auto/fl_lossy/39-135450766f53f01467d0","uploadDate":"2024-09-26T13:59:02+03:00"}}</script><div class="sc-bKXUjo juBWPl"><div><div data-testid="video-player" class="sc-eEVuZf caHjvh"></div></div></div><figcaption class="sc-gohMHu infMfp"><span>Virpi Arosen pian vuoden vanhan yrityksen nimi Lilja Vuokravälitys tulee hänen mummansa nimestä. ”Hän on esikuvani ja innoittajani.” Video: Pasi Takkunen / Yle</span></figcaption></figure><div class="sc-bOdUTf iueKsP"><div class="sc-ePpfBx lizmxn"><div class="sc-txhaY kOAHoB"><span class="sc-iPHsxv ckWsUl">Kati Ala-Renko</span></div></div></div><div class="sc-feCMOb iQwgKi"><div class="sc-gYGZqq gdZOjj yle__article__date"><time class="sc-jGSdlx fxCtdH yle__article__date--published" datetime="2024-10-02T06:14:56+03:00">6:14</time></div></div></header><section class="yle__article__content"><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Lilja Vuokravälitys. Sillä nimellä kutsutaan seinäjokelaisen <strong class="sc-dRlUCX gZPRaT yle__article__strong">Virpi</strong> <strong class="sc-dRlUCX gZPRaT yle__article__strong">Arosen</strong> viime vuonna perustamaa asuntovuokraukseen keskittynyttä yritystä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Aronen tunsi, että pitkäaikainen haave on toteutettava nyt tai ei koskaan, ennen kuin hän täyttää 50 vuotta.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Tämä on ollut jännittävää. Olin ollut ennen tätä aina palkkatyössä. Murehdin tietysti, saanko makkaraa leivän päälle, hän kertaa menneitä tuntemuksiaan.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Huoli oli turha, sillä moni asiakas on seurannut Arosen perässä ja on hänen asiakkaansa edelleen.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Aronen aloitti uransa hotellin asiakaspalvelusta ja siirtyi myyntipalvelun kautta hiljalleen vuokra-asuntojen välitykseen. Palkkatyönsä loppuvaiheessa hän työskenteli esihenkilöasemassa muille välittäjille.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Pidin työstäni paljon, mutta halusin kuitenkin työskennellä suoraan asiakkaiden kanssa ja itsenäisesti.</p><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Seinäjoella todistetusti tyytyväisimmät yrittäjät</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Seinäjoki on ollut jo pitkään erilaisten barometrien ja mittausten mukaan Suomen kärkeä yritysmyönteisyydessään. Esimerkiksi yrittäjien kuntabarometrissä kaupunki on pitänyt isojen kuntien kärkisijaa jo vuosia.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Suomen Yrittäjien johtaja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Harri Jaskari</strong> avaa tulosten takaa löytyvää viestiä: Seinäjokelaiset yrittäjät korostavat yrittäjäystävällistä ilmapiiriä. Yritysten toimintaa helpottaa myös kaupungin nopea päätöksenteko sekä ratkaisuhakuisuus.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Kaupungissa tuntuu olevan henkisesti yrittäjyys geeneissä. Myös asioiden tekemistä yhdessä pidetään itsestään selvänä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jaskari kertoo kaupungin olevan myös sopivan kokoinen – ei liian pieni tai suuri. Ihmiset tuntevat toisensa, mikä helpottaa yhteistyötä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Usein isommissa kaupungeissa tulee vastaan virkamiehiä, jotka eivät ymmärrä yrittäjyyden logiikkaa, koska ovat harvoin tekemisissä yritysten kanssa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Vaikka Seinäjoelta on annettu hyvät arvosanat myös julkisen sektorin omalle yritystoiminnalle, olisi siinä vielä petrattavaa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Tästä tuli myös kritiikkiä. Kaupungin omien yhtiöiden koetaan osin kilpailevan yritysten kanssa.</p><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Asiat puhutaan rehellisesti auki</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Seinäjoen kaupungin kehitysyhtiö Inton asiakkuusjohtaja <strong class="sc-dRlUCX gZPRaT yle__article__strong">Jukka Pajunen</strong> allekirjoittaa aktiivisen vuoropuhelun yrittäjien ja yrittäjäjärjestön kanssa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Yrittäjät itse ovat aktiivisia. Täällä haetaan nopeasti ratkaisuja, ja asiat puhutaan rehellisesti auki. Voi sanoa, että olemme yrittäjyysmaakunta.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Aronen kertoo saaneensa yritystoiminnan aloitusvaiheessa paljon apua Uusyrityskeskuksesta, Into Seinäjoesta sekä te-toimistosta.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Aluksi mietitytti, saanko starttirahaa, ja mitä konkreettisia toimia yrityksen perustaminen vaatii. Tällaisiin perusasioihin olen saanut neuvoja.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Jos aloittava yrittäjä pohtii, mihin tahoon tulisi yritystä perustaessaan ottaa yhteyttä, ei sillä Inton Pajusen mukaan ole väliä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Tärkeintä on, että etenee asiassa. Yrittäjyyttä pohtiva kyllä ohjataan oikeaan paikkaan, sillä roolituksemme ovat selkeät.</p><figure class="sc-kJZLhT ersrhc yle__article__figure"><script type="application/ld+json">{"@id":"74-20113967","@context":"https://web.archive.org/web/20241002040716/https://schema.org","image":{"@type":"ImageObject","description":"Seinäjoen kaupungin kehitysyhtiö Into auttaa yrityksiä kasvamaan ja kehittymään. Kuvassa asiakkuusjohtaja Jukka Pajunen.","copyrightHolder":"Kati Ala-Renko / Yle","url":"https://web.archive.org/web/20241002040716/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_575,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-135523966f69b0046105","keywords":"yrittäjyys,Seinäjoki"}}</script><div class="sc-bKXUjo kkqfTz"><div class="sc-edsqmr chSZpd"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_575,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727437672/39-135523966f69b0046105 2x, https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_575,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727437672/39-135523966f69b0046105 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_477,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1727437672/39-135523966f69b0046105 2x, https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_477,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727437672/39-135523966f69b0046105 1x"/><img alt="Mies lähikuvassa." src="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_0,y_358/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1727437672/39-135523966f69b0046105" class="sc-kEsJEW bUUeLL"/></picture></div><div class="sc-fXwCOG kLfXOk"><button aria-disabled="false" class="sc-ivxoEo sc-kLhKbu eByFLI hhnzet"><span class="sc-dpBQxM kZHGnn yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="sc-gohMHu infMfp"><span>Seinäjoen kaupungin kehitysyhtiö Into auttaa yrityksiä kasvamaan ja kehittymään. Kuvassa asiakkuusjohtaja Jukka Pajunen.</span><span> Kuva: Kati Ala-Renko / Yle</span></figcaption></figure><h2 class="sc-fUEImY epOJmm yle__article__heading yle__article__heading--2">Asunnonvälittäjä näkee elämänkaaren</h2><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Asunnonvälityksessä kohdataan ihminen aidoimmillaan, kokee Aronen.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Välillä on surua, kun joku menehtyy, välillä mennään naimisiin.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Aronen kokee todistavansa elämän jatkumoa.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Olen mukana, kun nuori vuokraa ensimmäisen yksiönsä ja silloin, kun hän vaihtaa isompaan kumppanin löydyttyä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Hän on ohjaamassa saman asunnonetsijän myös toisen välittäjän pakeille, kun tulee tarve ostaa oma asunto.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Parasta yrittäjyydessä on vapaudentunne, saan tehdä niin kuin haluan.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">Yrityksen nimi Lilja Vuokravälitys, tulee yrittäjän mumman nimestä.</p><p class="sc-dwGkES sc-kUiVwB fmZXof jeOJHA yle__article__paragraph">– Hän on energinen, itsekseen asuva mummeli, joka on esikuvani ja innoittajani.</p></section><footer class="yle__article__footer"><h2 class="sc-cCirkR dupvHU">Aiheesta enemmän: Paketissa 2 linkkiä</h2><h2 class="sc-klYcpz hWgJbu yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="sc-fKAjen bBzdbb"><div class="sc-cOfyym ipxzyA"><div class="sc-heWFoB irKmDb"><div class="sc-btiQdf eZtqcB"><div class="sc-dxYlaw eITWZf"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-219252/fi" aria-label="Lisää artikkeleita aiheesta Yrittäjyys" class="sc-fIfZzT kEtXGR">Yrittäjyys</a></div><h3 class="sc-dabxBu GYVCH"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/3-12286927" class="sc-bRfDCh iiSyRB">Suomen yrittäjämyönteisin kunta lähti auttamaan kyselyjen hännänhuippuja, ja ratkaisun avain saattaakin olla asenteessa – "Ei täällä ole tapa itsestään meteliä pitää"</a></h3><time class="sc-vZGLb sRMQM">2022</time></div></div><div class="sc-eiBUIA kuZKfN"><div class="sc-cOoMUl iISNdD"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3024,w_3024,x_111,y_0/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1643205645/39-90702561f151f93372c 2x, https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3024,w_3024,x_111,y_0/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1643205645/39-90702561f151f93372c 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_0,y_346/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1643205645/39-90702561f151f93372c 2x, https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_0,y_346/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1643205645/39-90702561f151f93372c 1x"/><img alt="Kolme hymyilevää keski-ikäistä henkilöä seisoo lumisessa satamassa, yksi heistä kuvaa selfienä koko ryhmää." src="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2265,w_4028,x_0,y_346/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1643205645/39-90702561f151f93372c" class="sc-kEsJEW bUUeLL"/></picture></div></div></div></div></div><div aria-hidden="true" class="sc-dspCDH tsFOC"><hr class="sc-fmtPfW haedHV"/></div><div role="listitem" class="sc-fKAjen bBzdbb"><div class="sc-cOfyym ipxzyA"><div class="sc-heWFoB irKmDb"><div class="sc-btiQdf eZtqcB"><div class="sc-dxYlaw eITWZf"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-207943/fi" aria-label="Lisää artikkeleita aiheesta Kunnat" class="sc-fIfZzT kEtXGR">Kunnat</a></div><h3 class="sc-dabxBu GYVCH"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/3-12450853" class="sc-bRfDCh iiSyRB">Seinäjoki on yhä Suomen paras suuri kunta yrittää – koko maassa kiitosta yrittäjiltä saa infra, moitteita julkiset hankinnat</a></h3><time class="sc-vZGLb sRMQM">2022</time></div></div><div class="sc-eiBUIA kuZKfN"><div class="sc-cOoMUl iISNdD"><div class="sc-geoRQH cqQSHG"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2000,w_2000,x_502,y_0/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1605191845/39-7415025fad475da86e5 2x, https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2000,w_2000,x_502,y_0/ar_1.0,c_fill,g_faces,h_104,w_104/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1605191845/39-7415025fad475da86e5 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1688,w_3000,x_0,y_155/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1605191845/39-7415025fad475da86e5 2x, https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1688,w_3000,x_0,y_155/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1605191845/39-7415025fad475da86e5 1x"/><img alt="Seinäjoen Ideaparkin ravintolakatu" src="https://web.archive.org/web/20241002040716im_/https://images.cdn.yle.fi/image/upload/c_crop,h_1688,w_3000,x_0,y_155/ar_1.7777777777777777,c_fill,g_faces,h_110,w_196/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1605191845/39-7415025fad475da86e5" class="sc-kEsJEW bUUeLL"/></picture></div></div></div></div></div></div><div><div class="sc-erSfwj efriDv"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-207943/fi" aria-label="Lisää artikkeleita aiheesta Kunnat" class="sc-fIfZzT bfxBjg">Kunnat</a><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-186306/fi" aria-label="Lisää artikkeleita aiheesta Seinäjoki" class="sc-fIfZzT bfxBjg">Seinäjoki</a><a 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class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:45:39+0300">6:45</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-345335/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Yhdysvaltain presidentinvaalit 2024</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20112875" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Alexander Puution kolumni: Kuka ymmärtäisi populistia?</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:43:42+0300">6:43</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-189456/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Jääkiekko</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115239" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Oliver Kapanen maalasi – NHL-pelipaikka lähellä?</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:31:51+0300">6:31</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-345335/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Yhdysvaltain presidentinvaalit 2024</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115242" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Suomi nousi esille Yhdysvaltain varapresidenttiväittelyssä – katso kohokohdat</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:24:54+0300">6:24</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-204933/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Talous</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115241" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Hongkongin pörssissä kurssiralli jatkuu, öljy kallistuu</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:14:56+0300">6:14</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-207943/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Kunnat</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20113967" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Seinäjokelainen Virpi Aronen rohkaistui perustamaan yrityksen – ”Parasta on vapauden tunne, saan tehdä niin kuin haluan”</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:10:40+0300">6:10</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-217084/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Oikeudenkäynnit</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115000" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Lasta oululaisessa kauppakeskuksessa puukottanut oikeudessa: epäillään kahdesta murhan yrityksestä rasistisin motiivein</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:00:45+0300">6:00</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-215754/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Koripallo</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20114936" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Historiallinen koripalloprojekti houkutteli Suomen maajoukkuepelaajat Kotkaan – arpa osui vielä hauskalla tavalla</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T06:00:39+0300">6:00</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-218737/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Työelämä</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20114848" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Tuore tutkimus: Epävarmuus oman työn tulevaisuudesta kuormittaa yhä enemmän</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T05:55:39+0300">5:55</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-180720/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Venäjä</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20113922" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Yle selvitti: Finnairin lentokoneiden keskeinen raaka-aine tulee Venäjältä läheltä Kremliä</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T05:06:14+0300">5:06</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-213332/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Kansainvälinen politiikka</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115236" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Presidentti Xi: Kiina valmis laajentamaan käytännön yhteistyötä Venäjän kanssa</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T03:30:59+0300">3:30</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-215893/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Konfliktit</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115235" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Analyysi: Yhdysvaltojen vaihtoehdot eskalaation estämiseksi käyvät vähiin</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T02:57:58+0300">2:57</time><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnrS"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-193507/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Yhdysvallat</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115234" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Yli 150 kuollut Helene-hirmumyrskyssä Yhdysvalloissa</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><time class="DateTime___StyledTime-sc-f3193d7a-0 hORwkK MinimalHeadlines__Date-sc-a86400a0-4 bjDKrM" datetime="2024-10-02T02:38:05+0300">2:38</time></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 iQtvwk"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-213947/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Poliisi</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115233" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">12-vuotias tyttö kateissa Porissa</a></h3></div></li></ol></aside><aside class="GridSystem__GridCell-sc-613a840-0 SidebarLayout__SidebarItemContainer-sc-a2d46c0f-1 ibVaqt cccaIC"><h2 id="sb-most-commented" class="Typography-sc-d683ebd5-0 bANfEy SidebarLayout__SidebarItemHeader-sc-a2d46c0f-0 bikhBe">Kommentoiduimmat</h2><ol aria-labelledby="sb-most-commented"><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-a86400a0-3 kVlpdl">1</div><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnsc"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-211188/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Vapaa-aika</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115147" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Olli Rehn nostaa esiin syyn Euroopan ongelmiin: Ihmiset haluavat liikaa vapaa-aikaa</a><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20115147#comments" class="Typography-sc-d683ebd5-0 StoryCommentsCount__CommentsLink-sc-68d056a3-0 JkPTY hnQTfY MinimalHeadlines__StyledStoryCommentsCount-sc-a86400a0-5 cjdsqC"><svg width="16" height="16" fill="none" viewbox="0 0 24 24" aria-hidden="true" class="StoryCommentsCount__StyledMessageSquare-sc-68d056a3-1 cCeslE"><path fill="currentColor" fill-rule="evenodd" d="M5 6a1 1 0 0 0-1 1v13.586l2.293-2.293A1 1 0 0 1 7 18h12a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1zM2.879 4.879A3 3 0 0 1 5 4h14a3 3 0 0 1 3 3v10a3 3 0 0 1-3 3H7.414l-3.707 3.707A1 1 0 0 1 2 23V7a3 3 0 0 1 .879-2.121" clip-rule="evenodd"></path></svg>452 kommenttia</a></h3></div></li><li class="MinimalHeadlines__TriggeredItem-sc-a86400a0-0 kuOHCr"><div class="MinimalHeadlines__BulletContainer-sc-a86400a0-7 frBTDL"><div class="MinimalHeadlines__BulletCell-sc-a86400a0-8 cVdqqb"><div aria-hidden="true" class="MinimalHeadlines__Index-sc-a86400a0-3 kVlpdl">2</div><div class="MinimalHeadlines__ListLine-sc-a86400a0-2 fGcnsc"></div></div></div><div class="MinimalHeadlines__Texts-sc-a86400a0-1 lclBqm"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/t/18-330776/fi" data-testid="minimal-headline-tag" class="sc-fIfZzT kEtXGR">Kuluttajat</a><h3 class="Typography-sc-d683ebd5-0 bZWmLC link-accent"><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20113848" class="MinimalHeadlines__Title-sc-a86400a0-6 gBluDb visitable-link">Henkilökortti uudistui tavalla, joka vaikeuttaa sen käyttöä – ”Tuntuu huijaukselta”, sanoo kortin hankkinut</a><a href="https://web.archive.org/web/20241002040716/https://yle.fi/a/74-20113848#comments" class="Typography-sc-d683ebd5-0 StoryCommentsCount__CommentsLink-sc-68d056a3-0 JkPTY hnQTfY MinimalHeadlines__StyledStoryCommentsCount-sc-a86400a0-5 cjdsqC"><svg width="16" height="16" fill="none" viewbox="0 0 24 24" aria-hidden="true" class="StoryCommentsCount__StyledMessageSquare-sc-68d056a3-1 cCeslE"><path fill="currentColor" fill-rule="evenodd" d="M5 6a1 1 0 0 0-1 1v13.586l2.293-2.293A1 1 0 0 1 7 18h12a1 1 0 0 0 1-1V7a1 1 0 0 0-1-1zM2.879 4.879A3 3 0 0 1 5 4h14a3 3 0 0 1 3 3v10a3 3 0 0 1-3 3H7.414l-3.707 3.707A1 1 0 0 1 2 23V7a3 3 0 0 1 .879-2.121" clip-rule="evenodd"></path></svg>289 kommenttia</a></h3></div></li><li 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yrittäjä"}},"id":"1-71958842","image":{"main":{"fin":{"type":"Image","id":"39-135450766f53f01467d0","version":1727357914}}}}},{"text":"Seinäjoki tunnetaan Suomen yrittäjämyönteisimpänä suurena kuntana. Sen puolesta puhuvat muun muassa asenne, nopea päätöksenteko ja ratkaisukeskeisyys.","type":"text"},{"text":"Lilja Vuokravälitys. Sillä nimellä kutsutaan seinäjokelaisen **Virpi** **Arosen** viime vuonna perustamaa asuntovuokraukseen keskittynyttä yritystä.","type":"text"},{"text":"Aronen tunsi, että pitkäaikainen haave on toteutettava nyt tai ei koskaan, ennen kuin hän täyttää 50 vuotta.","type":"text"},{"text":"– Tämä on ollut jännittävää. Olin ollut ennen tätä aina palkkatyössä. Murehdin tietysti, saanko makkaraa leivän päälle, hän kertaa menneitä tuntemuksiaan.","type":"text"},{"text":"Huoli oli turha, sillä moni asiakas on seurannut Arosen perässä ja on hänen asiakkaansa edelleen.","type":"text"},{"text":"Aronen aloitti uransa hotellin asiakaspalvelusta ja siirtyi myyntipalvelun kautta hiljalleen vuokra-asuntojen välitykseen. Palkkatyönsä loppuvaiheessa hän työskenteli esihenkilöasemassa muille välittäjille.","type":"text"},{"text":"– Pidin työstäni paljon, mutta halusin kuitenkin työskennellä suoraan asiakkaiden kanssa ja itsenäisesti.","type":"text"},{"text":"Seinäjoella todistetusti tyytyväisimmät yrittäjät","level":2,"type":"heading"},{"text":"Seinäjoki on ollut jo pitkään erilaisten barometrien ja mittausten mukaan Suomen kärkeä yritysmyönteisyydessään. Esimerkiksi yrittäjien kuntabarometrissä kaupunki on pitänyt isojen kuntien kärkisijaa jo vuosia.","type":"text"},{"text":"Suomen Yrittäjien johtaja **Harri Jaskari** avaa tulosten takaa löytyvää viestiä: Seinäjokelaiset yrittäjät korostavat yrittäjäystävällistä ilmapiiriä. Yritysten toimintaa helpottaa myös kaupungin nopea päätöksenteko sekä ratkaisuhakuisuus.","type":"text"},{"text":"– Kaupungissa tuntuu olevan henkisesti yrittäjyys geeneissä. Myös asioiden tekemistä yhdessä pidetään itsestään selvänä.","type":"text"},{"text":"Jaskari kertoo kaupungin olevan myös sopivan kokoinen – ei liian pieni tai suuri. Ihmiset tuntevat toisensa, mikä helpottaa yhteistyötä.","type":"text"},{"text":"– Usein isommissa kaupungeissa tulee vastaan virkamiehiä, jotka eivät ymmärrä yrittäjyyden logiikkaa, koska ovat harvoin tekemisissä yritysten kanssa.","type":"text"},{"text":"Vaikka Seinäjoelta on annettu hyvät arvosanat myös julkisen sektorin omalle yritystoiminnalle, olisi siinä vielä petrattavaa.","type":"text"},{"text":"– Tästä tuli myös kritiikkiä. Kaupungin omien yhtiöiden koetaan osin kilpailevan yritysten kanssa.","type":"text"},{"text":"Asiat puhutaan rehellisesti auki","level":2,"type":"heading"},{"text":"Seinäjoen kaupungin kehitysyhtiö Inton asiakkuusjohtaja **Jukka Pajunen** allekirjoittaa aktiivisen vuoropuhelun yrittäjien ja yrittäjäjärjestön kanssa.","type":"text"},{"text":"– Yrittäjät itse ovat aktiivisia. 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