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col-sm-8 col-md-9"> <div class="item-page clearfix">  <article itemscope itemtype="http://schema.org/Article"> <meta itemprop="inLanguage" content="ro-RO" /> <meta itemprop="url" content="/comunicare/comunicare" /> <header class="article-header clearfix"> <h1 class="article-title" itemprop="name"> <a href="/comunicare/comunicare" itemprop="url" title="Strategie de comunicare"> Strategie de comunicare</a> </h1> </header>   <section class="article-content clearfix" itemprop="articleBody"> <p><strong><a href="/images/files/GIV/GIV_nov_2023.rar" target="_blank" class="wf_file"><span class="wf_file_text">Ghid de identitate vizuală 2021-2027</span></a> - noiembrie 2023</strong></p> <p><strong><a href="/images/files/documente-relevante/2022/Monitorul_Oficial_Partea_I_nr._1170.pdf" target="_blank" class="wf_file"><span class="wf_file_text">Ghid de identitate vizuală 2021-2027 – pdf</span></a></strong></p> <p><strong><a href="/images/files/documente-relevante/2022/Ghid_de_identitate_vizuala_v5.docx" target="_blank" class="wf_file"><span class="wf_file_text">Ghid de identitate vizuală 2021-2027 – word</span></a></strong></p> <p><strong>Generatorul pentru materialele de comunicare și publicitate:</strong><br /><a href="http://inforegio-generator.s3-website.eu-west-3.amazonaws.com/">http://inforegio-generator.s3-website.eu-west-3.amazonaws.com/</a></p> <p><strong><a href="/images/files/documente-relevante/2022/Strategia_de_comunicare_oct_2021.pdf" target="_blank" class="wf_file"><span class="wf_file_text">Strategia de comunicare pentru Instrumente Structurale 2014-2020 – actualizare octombrie 2021</span></a></strong></p> <p><a href="/images/files/transparenta/comunicare/Strategie.comunicare.IS.2014.2020.pdf" target="_blank"><strong>STRATEGIA DE COMUNICARE pentru Instrumentele Structurale 2014-2020</strong></a></p> <p><strong><a href="/images/files/transparenta/comunicare/Plan_de_comunicare_MFE_2014-2020.pdf" target="_blank" class="wf_file"><span class="wf_file_text">PLANUL DE COMUNICARE multi-anual al MFE pentru Instrumente Structurale 2014-2020, Programul Operațional Asistență Tehnică, Programul Operațional Competitivitate, Programul Operațional Infrastructură Mare, Programul Operațional Capital Uman</span></a></strong></p> <p><strong>Manual de Identitate Vizuala pentru Instrumente Structurale 2014-2020</strong></p> <p style="text-align: justify;">În scopul asigurării unei identități vizuale armonioase și pentru respectarea unitară a regulilor privind vizibilitatea, Manualul de Identitate Vizualăa pentru Instrumentele Structurale 2014-2020 în România (manualul) și regulile specifice stabilite de fiecare Autoritate de Management se aplică programelor operaționale și proiectelor finanțate din Instrumente Structurale. Atunci când este cazul, Autoritațile de Management pentru Programele Operaționale pot stabili reguli detaliate, fără a le încalca pe cele din acest manual.</p> <p style="text-align: justify;">Având în vedere specificitatea programelor din cadrul Obiectivului Cooperare Teritorială Europeană, reprezentată în special prin parteneriate multilaterale, prevederile manualelor de identitate proprii acestor programe vor prevala prevederilor acestui manual.</p> <p style="text-align: justify;">Elementele de identitate vizuală ale Uniunii Europene și ale Instrumentelor Structurale în România trebuie folosite de către:</p> <p style="text-align: justify;">1. Autoritațile de Management și Organismele Intermediare responsabile de implementarea Programelor Operaționale finanțate din Instrumentele Structurale;</p> <p style="text-align: justify;">2. Beneficiarii finanțarilor nerambursabile din Instrumente Structurale.</p> <p style="text-align: justify;">Prevederile manualului vor fi parte integrantă a contractelor de finanțare încheiate în cadrul programelor finanțate de Uniunea Europeana între Autoritațile de Management/Organismele Intermediare și beneficiari. Autoritațile de Management, Organismele Intermediare și beneficiarii trebuie să prevadă resursele bugetare pentru activitațile și materialele de informare și comunicare.</p> <p style="text-align: justify;">Acest manual cuprinde: </p> <ul style="text-align: justify;"> <li>elementele care trebuie folosite, inclusiv exemple grafice;</li> <li>regulile de utilizare;</li> <li>excepţiile de la aceste reguli.</li> </ul> <p style="text-align: justify;">Prin aplicarea prevederilor manualului nu este limitata abordarea creativă a conceptelor de materiale de informare și comunicare.</p> <p style="text-align: justify;">Atractivitatea, memorabilitatea, claritatea și coerența conținutului, acolo unde este cazul, vor contribui la mai bună receptare de către public, potențiali beneficiari, beneficiari.</p> <p style="text-align: justify;"> </p> <p style="text-align: justify;"><span style="font-family: verdana, geneva;"><span style="font-size: 10pt;"><strong><span class="wf_file_text"><a href="/images/files/transparenta/comunicare/2018/MIV_29_ianuarie2018_SGuv.pdf" target="_blank" class="wf_file">Manual de Identitate Vizuală pentru Instrumentele Structurale 2014-2020 <span style="text-decoration: underline;">revizuit ianuarie 2018</span></a></span></strong></span><strong><span class="wf_file_text"></span></strong></span></p> <p style="text-align: justify;"><span style="font-size: 10pt;"><strong><a href="/images/files/transparenta/comunicare/2019/Instructiune_MIV_iunie_2019.pdf" target="_blank" class="wf_file"><img src="/media/jce/icons/pdf.png" alt="pdf" class="wf_file_icon" style="border: 0px; vertical-align: middle;" /><span class="wf_file_text">Instrucțiune privind clarificări în realizarea panourilor temporare și a plăcilor permanente aferente proiectelor fazate - iunie 2019</span></a></strong></span></p> <p style="text-align: justify;"><span style="font-size: 10pt;"><strong><span class="wf_file_text"><a href="/images/files/transparenta/comunicare/2018/15.06.2018/INSTRUCTIUNE_MIV_-iunie_2018.docx" target="_blank" class="wf_file"><img src="/media/jce/icons/office.png" alt="docx" class="wf_file_icon" style="border: 0px; vertical-align: middle;" /><span class="wf_file_text">Instrucțiune privind panourile și plăcile aferente proiectelor ce constau în finanțarea infrastructurii sau a unor operațiuni de construcție şi depăşesc valoarea de 500.000 euro</span></a><a href="/images/files/transparenta/comunicare/2018/15.06.2018/INSTRUCTIUNE_MIV_-iunie_2018.docx" target="_blank" class="wf_file"></a>- 05.06.2018</span></strong></span></p> <p style="text-align: justify;"><a href="/images/files/transparenta/comunicare/2019/Instructiune_05.06.2018.pdf" target="_blank" class="wf_file"><img src="/media/jce/icons/pdf.png" alt="pdf" class="wf_file_icon" style="border: 0px; vertical-align: middle;" /><span style="font-size: 10pt;"><strong><span class="wf_file_text">Instrucțiune privind panourile și plăcile 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href="/proiecte-legislative/2600-proiect-de-ordonanta-pentru-reglementarea-controlului-ex-ante-efectuat-de-catre-autoritatile-de-management-asupra-procedurilor-de-achizitie-publica-aferente-contractelor-sau-acordurilor-cu-finantare-europeana" class="mostread">Proiect de ordonanță pentru reglementarea controlului ex ante efectuat de către autoritățile de management asupra procedurilor de achiziție publică aferente contractelor sau acordurilor cu finanţare europeană</a> - <span>05.02.2019</span> </div> </li> <li> <a href="/proiecte-legislative/2599-proiect-hg-pentru-modificarea-anexei-nr-1-la-hotararea-guvernului-nr-1-486-2005-privind-asigurarea-pazei-si-protectiei-obiectivelor-bunurilor-si-valorilor-cu-efective-de-jandarmi" class="mostread-image"> <img src="/images/resized/media/jce/icons/pdf_20_20.png" alt="Proiect HG pentru modificarea anexei nr. 1 la Hotărârea Guvernului nr. 1.486/2005 privind asigurarea pazei şi protecţiei obiectivelor, bunurilor şi valorilor cu efective de jandarmi" title="Proiect HG pentru modificarea anexei nr. 1 la Hotărârea Guvernului nr. 1.486/2005 privind asigurarea pazei şi protecţiei obiectivelor, bunurilor şi valorilor cu efective de jandarmi" /> </a> <div style="padding-left:50px"> <a href="/proiecte-legislative/2599-proiect-hg-pentru-modificarea-anexei-nr-1-la-hotararea-guvernului-nr-1-486-2005-privind-asigurarea-pazei-si-protectiei-obiectivelor-bunurilor-si-valorilor-cu-efective-de-jandarmi" class="mostread">Proiect HG pentru modificarea anexei nr. 1 la Hotărârea Guvernului nr. 1.486/2005 privind asigurarea pazei şi protecţiei obiectivelor, bunurilor şi valorilor cu efective de jandarmi</a> - <span>18.01.2019</span> </div> </li> <li> <div > <a href="/proiecte-legislative/2519-proiect-de-hg-privind-decertificarea-definitiva-din-declaratia-finala-de-cheltuieli-si-aplicatia-de-plata-a-soldului-final-a-unor-cheltuieli-aferente-proiectelor-finantate-prin-posdru" class="mostread">Proiect de HG privind decertificarea definitivă din declarația finală de cheltuieli și aplicația de plată a soldului final, a unor cheltuieli aferente proiectelor finanțate prin POSDRU </a> - <span>04.09.2018</span> </div> </li> <li> <div > <a href="/proiecte-legislative/2511-proiect-de-hg-pentru-aprobarea-notei-de-fundamentare-privind-necesitatea-si-oportunitatea-efectuarii-cheltuielilor-aferente-proiectului-modernizarea-infrastructurii-hardware-si-software-a-sistemului-national-unic-pentru-apeluri-de-urgenta" class="mostread">Proiect de HG pentru aprobarea Notei de fundamentare privind necesitatea şi oportunitatea efectuării cheltuielilor aferente proiectului „Modernizarea infrastructurii hardware și software a Sistemului Naţional Unic pentru Apeluri de Urgenţă”</a> - <span>21.08.2018</span> </div> </li> </ul> </div><script type="text/javascript"> var Ja_direction = ''; var cookie_path = '/'; var cur_template_name = 'mfe_2015'; window.addEvent('load', function(){ if(typeof(tmpl_name) =='undefined') { cookie_path = 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