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class="text-gray-ally">Experience Management</a></li> <li><a href="https://www.qualtrics.com/experience-management/research/" class="text-gray-ally"aria-current="page">Market Research</a></li> </ul> </div> </div> </div> </div> </section>  <section class="banner-section"> <div class="container py-7"> <div class="row mb-2"> <div class="col-xl-5 col-lg-7 col-md-9"> <h1 class="headline-small">Market Research Articles and Resources </h1> </div> </div> <div class="row"> <div class="col-lg-7"> <hr class="hr-thick bg-gradient-90deg mb-3 mt-2"> </div> <div class="col-lg-5"> <p>We've put together this comprehensive and thorough Market Research guide to give you the tools and information you need to manage, strategize, measure and impact all aspects of the Market Research for your business.</p> </div> </div> </div> </section> <section id="cat-content-section" class="shadow-top"> <div class="container py-7"> <div class="row"> <div id="cat-sidebar" class="col-12 col-md-2"> <h2 class="section-title">Select a topic</h2> <ul class="list-unstyled"> <li class="pb-2 filter-pointer market-research " data-filter="market-research"> <a class="callout text-dark-ally text-dark-ally market-research" href="#market-research" style="color:#000;"> Market Research </a> </li> <li class="pb-2 filter-pointer qualitative-research " data-filter="qualitative-research"> <a class=" qualitative-research" href="#qualitative-research" style="color:#000;"> Qualitative Research </a> </li> <li class="pb-2 filter-pointer panels-samples " data-filter="panels-samples"> <a class=" panels-samples" href="#panels-samples" style="color:#000;"> Panels & Samples </a> </li> <li class="pb-2 filter-pointer sample-size " data-filter="sample-size"> <a class=" sample-size" href="#sample-size" style="color:#000;"> Sampling </a> </li> <li class="pb-2 filter-pointer market-segmentation " data-filter="market-segmentation"> <a class=" market-segmentation" href="#market-segmentation" style="color:#000;"> Market Segmentation </a> </li> <li class="pb-2 filter-pointer analysis-reporting " data-filter="analysis-reporting"> <a class=" analysis-reporting" href="#analysis-reporting" style="color:#000;"> Analysis & Reporting </a> </li> <li class="pb-2 filter-pointer focus-groups " data-filter="focus-groups"> <a class=" focus-groups" href="#focus-groups" style="color:#000;"> Focus Groups </a> </li> <li class="pb-2 filter-pointer surveys " data-filter="surveys"> <a class=" surveys" href="#surveys" style="color:#000;"> Surveys </a> </li> <li class="pb-2 filter-pointer text-analytics " data-filter="text-analytics"> <a class=" text-analytics" href="#text-analytics" style="color:#000;"> Text Analytics </a> </li> <li class="pb-2 filter-pointer interviews " data-filter="interviews"> <a class=" interviews" href="#interviews" style="color:#000;"> Interviews </a> </li> <li class="pb-2 filter-pointer distribution-response " data-filter="distribution-response"> <a class=" distribution-response" href="#distribution-response" style="color:#000;"> Distribution & Response </a> </li> </ul> </div> <div class="col-12 col-md-9 offset-md-3" > <div id="market-research" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2018/03/market-research-guide.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/market-research-guide/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Market Research</p> <p class="pl-3 headline-card headline-card-alt text-black" >The ultimate guide to market research: How to conduct it like a pro</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business. <br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">27 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Market Research articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/market-research-guide/">The ultimate guide to market research: How to conduct it like a pro<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">27 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/mixed-methods-research/">Mixed methods research: Combining qualitative and quantitative data<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">17 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/zero-party-data/">What is zero-party data? Definition, benefits and examples<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/market-intelligence/">Market intelligence and how you should use it<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/marketing-insights/">Marketing insights 101: How to find the story in the data<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 5"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/ethnographic-research/">Ethnographic research: Keeping your customers at the heart of business<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 6"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/qualitative-vs-quantitative-research/">Qualitative vs quantitative research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 7"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/primary-vs-secondary-research/">Primary vs secondary research – what’s the difference?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">14 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 8"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/business-research-methods/">Which are the best business research methods?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 9"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/business-research/">Business research: Definition, types & methods<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 10"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/descriptive-research-design/">Descriptive research: What it is and how to use it<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">8 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 11"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/descriptive-research/">Descriptive statistics in research: a critical component of data analysis<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 12"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/correlation-research/">Correlation research: What is it and how can you use it?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 13"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/video-feedback/">How video feedback can connect your business to your customers<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 14"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/causal-research/">Causal Research: Definition, examples and how to use it<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">16 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 15"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/grounded-theory-research/">Your complete guide to grounded theory research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 16"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/quantitative-research/">Your ultimate guide to quantitative research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 17"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/b2b-market-research/">The ultimate guide to B2B market research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">14 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 18"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/primary-research/">Primary research: Everything you need to know<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">19 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 19"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/idea-screening/">The complete guide to idea screening<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 20"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/secondary-research/">Secondary Research: Definition, methods, & examples<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">19 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 21"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/market-research-templates/">Market research templates: what they are and how to use them<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">18 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 22"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/research-design/">Research design for business<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">17 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 23"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/market-research-questions/">Market research questions: what to ask and how<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">9 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 24"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/market-research-types/">The 8 types of market research: Definitions, uses and examples<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 25"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/customer-needs-analysis/">Customer needs analysis: Definition & research methods<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> </div> <div class="row py-5" > <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="market-research" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> </div> <div id="qualitative-research" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2022/01/sq.jpeg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/qualitative-research/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Qualitative Research</p> <p class="pl-3 headline-card headline-card-alt text-black" >Your ultimate guide to qualitative research (with methods and examples)</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">You may be already using qualitative research and want to check your understanding, or you may be starting from the beginning. Learn about qualitative research methods and how you can best use them for maximum effect.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">31 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Qualitative Research articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/qualitative-research/">Your ultimate guide to qualitative research (with methods and examples)<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">31 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/data-saturation-in-qualitative-research/">What is data saturation in qualitative research?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">8 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/thematic-analysis-in-qualitative-research/">Thematic analysis in qualitative research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/qualitative-research-question/">How to write qualitative research questions<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/qualitative-research-design/">Qualitative research design & methods for better results<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 5"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/qualitative-research-interview/">How to carry out great interviews in qualitative research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 6"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/video-in-qualitative-research/">Why use video in qualitative research?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> </div> <div class="row py-5" > <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="qualitative-research" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> </div> <div id="panels-samples" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2018/03/What-is-a-Research-Panel.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/research-panels-samples/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Panels & Samples</p> <p class="pl-3 headline-card headline-card-alt text-black" >What is a research panel (and should we have one)?</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">There is often confusion between having a research panel and buying a sample from a third party panel provider. In fact, these are two different solutions to the same need. To help you decide what’s right for you, we break down the difference between managing your own research panel and buying a sample.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">10 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Panels & Samples articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/research-panels-samples/">What is a research panel (and should we have one)?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/how-to-manage-panel/">Panel management: How to manage your market research survey panel<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">14 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/population-vs-sample/">Population and samples: the complete guide<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">9 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/representative-samples/">Representative samples: What you need to know<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/reward-your-research-panel/">How to reward your survey participants<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> </div> <div class="row py-5" > <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="panels-samples" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> </div> <div id="sample-size" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2024/01/sample-size-feature-en.webp);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/determine-sample-size/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Sampling</p> <p class="pl-3 headline-card headline-card-alt text-black" >How to determine sample size</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Sample size can make or break your research project. Here’s how to master the delicate art of choosing the right sample size.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">12 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Sampling articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/determine-sample-size/">How to determine sample size<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/sampling-methods/">Sampling methods, types & techniques<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/selection-bias/">Selection bias: how to avoid errors in research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/systematic-random-sampling/">The complete guide to systematic random sampling<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/convenience-sampling/">Convenience sampling method: How and when to use it?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">18 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 5"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/probability-sampling/">Probability sampling: what it is and how to use it<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">8 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 6"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/non-probability-sampling/">What is non-probability sampling? Everything you need to know<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">17 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 7"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/stratified-random-sampling/">Stratified random sampling: Definition & guide<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 8"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/simple-random-sampling/">Simple random sampling: Definition & guide<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">9 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 9"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/sampling-errors/">Sampling and non-sampling errors (and how to minimize them)<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> </div> <div class="row py-5" > <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="sample-size" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> </div> <div id="market-segmentation" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2023/12/user-persona-feature-en.webp);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/user-personas/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Market Segmentation</p> <p class="pl-3 headline-card headline-card-alt text-black" >What is a user persona and how do I make one?</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Creating personas can be extremely beneficial for making effective design, product and content decisions. Learn how to make and utilize user personas with our guide below. <br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">14 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Market Segmentation articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/user-personas/">What is a user persona and how do I make one?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">14 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/target-market/">Target market: definition, purpose, examples, & best practices<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> </div> </div> <div id="analysis-reporting" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2023/08/survey-data-analysis-feature-en.webp);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/analysis-reporting/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Analysis & Reporting</p> <p class="pl-3 headline-card headline-card-alt text-black" >Survey data analysis and best practices for reporting</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Data can do beautiful things, but turning your survey results into clear, compelling analysis isn’t always a straightforward task. We’ve collected our tips for survey analysis along with a beginner’s guide to survey data and analysis tools.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">20 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Analysis & Reporting articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/analysis-reporting/">Survey data analysis and best practices for reporting<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">20 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/factor-analysis/">Factor analysis and how it simplifies research findings<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">17 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/anova/">What is ANOVA (Analysis Of Variance) testing?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">19 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/behavioral-analytics/">Behavioral analytics: How to use behavioral data to improve the bottom line<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/statistical-significance-calculator/">Statistical significance calculator: Tool & complete guide<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">18 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 5"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-analysis-types/">Survey statistical analysis methods<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">16 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 6"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/regression-analysis/">The complete guide to regression analysis<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">19 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 7"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/data-analysis/">A user’s guide to data analysis<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">31 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 8"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/social-media-analytics/">Social media analytics: Everything you need to know<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 9"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/kano-analysis/">Kano analysis: The kano model explained<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">21 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 10"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/margin-of-error/">Margin of error guide & calculator<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 11"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/sentiment-analysis/">Sentiment analysis and how to leverage it<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">20 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 12"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/t-test-analysis/">An introduction to t-test theory for surveys<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">8 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 13"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/cluster-analysis/">What is cluster analysis? Overview and examples<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">16 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 14"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/predictive-analytics/">What is predictive analytics?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">17 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 15"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/cross-tabulation/">Cross-tabulation analysis: A researcher’s guide<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 16"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/types-of-conjoint/">What is a conjoint analysis? Conjoint types & when to use them<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> </div> <div class="row py-5" > <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="analysis-reporting" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> </div> <div id="focus-groups" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/focus-groups-featured-en.webp);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/focus-groups/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Focus Groups</p> <p class="pl-3 headline-card headline-card-alt text-black" >The definitive guide to focus groups</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Interested in focus groups but not sure where to start? Use our definitive guide to grasp the essentials and learn how you can leverage focus groups to better know your audience.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">15 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Focus Groups articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/focus-groups/">The definitive guide to focus groups<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> </div> </div> <div id="surveys" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2023/09/survey-questionaire-feature-en-1.webp);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/survey-basics/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Surveys</p> <p class="pl-3 headline-card headline-card-alt text-black" >What is a survey? (Benefits, tips, best practices & free survey tools)</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">It’s a simple question. But as with many things, the answer is more complex than you’d think. Surveys can take many forms but are most common as a questionnaire, either written or online.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">18 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Surveys articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-basics/">What is a survey? (Benefits, tips, best practices & free survey tools)<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">18 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/post-event-survey-questions/">Post event survey questions: What to ask and why<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">10 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/best-survey-tools/">Choosing the best survey software<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">16 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 3"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/likert-scale/">What is a likert scale?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">14 min read </span> </a> </div> </div> <div class="row related-see-more"> <div class="col-12 col-md-6 mb-5 4"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/what-is-a-close-ended-question/">Close-ended questions: everything you need to know<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">7 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 5"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-vs-questionnaire/">Survey vs questionnaire: the differences for market research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">12 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 6"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/response-bias/">What is response bias and how can you avoid it?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 7"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/double-barreled-question/">The dreaded double-barreled question & how to avoid it in research<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">11 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 8"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-research/">What is survey research?<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 9"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-bias/">Survey bias types that researchers need to know about<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">24 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 10"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/open-ended-questions/">Your quick guide to open-ended questions in surveys<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">17 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 11"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-errors/">Survey errors and how to address them<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">14 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 12"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/how-to-make-a-survey/">Survey design your respondents will love<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">13 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 13"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/question-sequence-flow-style/">Survey question sequence, flow & style<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">9 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 14"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/common-types-of-surveys/">Types of market research surveys<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">20 min read </span> </a> </div> </div> <div class="row py-5" > <div class="see-more-action col-12 text-center" tabindex="0" role="button" aria-pressed="false" data-state="hide" data-wrapper="surveys" style="cursor: pointer;"> <h3 class="headline-card" style="font-size:14px;">SEE MORE</h3> <span class="expand-indicator-readmore-down"></span> </div> </div> </div> <div id="text-analytics" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2020/06/text-analysis-1.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/text-analysis/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Text Analytics</p> <p class="pl-3 headline-card headline-card-alt text-black" >Text analysis: definition, benefits & examples</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Find out how text analysis software works, and how you can use it to find breakthrough insights in unstructured data to take your customer, employee, brand, and product experience programs to another level. Written by Rohan Sinha, Senior Principal CX at Qualtrics.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">45 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Text Analytics articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/text-analysis/">Text analysis: definition, benefits & examples<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">45 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/text-mining/">What is text mining? Definition, examples & use cases<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">16 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 2"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/topic-modeling/">Topic modeling: definition, benefits and use cases<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">18 min read </span> </a> </div> </div> </div> <div id="interviews" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2021/09/user-interview-sq.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/user-interviews/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Interviews</p> <p class="pl-3 headline-card headline-card-alt text-black" >User interviews: definition & questions to ask</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">What do your users need — and how should you engage with them? Here we explain how you can get to know your users, and their expectations of your products and services, with our complete guide to user interviews.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">25 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Interviews articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/user-interviews/">User interviews: definition & questions to ask<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">25 min read </span> </a> </div> </div> </div> <div id="distribution-response" class="target-menu py-6 border-count border-bottom" > <div class="row" > <div class="col-12 col-md-4 mb-5 thumbnail-leaf lg-thumb" style="background-image:url(https://www.qualtrics.com/m/assets/wp-content/uploads/2021/06/distribution.jpg);"></div> <div class="col-12 col-md-8 mb-5"> <a class="text-black" href="https://www.qualtrics.com/experience-management/research/survey-distributinon-methods/"> <p class="pl-3 mb-2 callout text-gray-ally" style="text-transform:uppercase;">Distribution & Response</p> <p class="pl-3 headline-card headline-card-alt text-black" >How your survey distribution methods can impact your research results</p> <p class="pl-3 callout mt-3" style="line-height:1.4;font-size: 18px;font-weight:400;">Effective survey distribution means you can reach your target customers more effectively, get better response rates, and better quality data. Learn which survey distribution methods will give your team the best chance of success.<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 2.6;">23 min read </span></p> </a> </div> <div class="col-12 mb-5"> <p class="headline-card text-dark-ally text-dark-ally" > More Distribution & Response articles</p> </div> </div> <div class="row "> <div class="col-12 col-md-6 mb-5 0"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/survey-distributinon-methods/">How your survey distribution methods can impact your research results<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">23 min read </span> </a> </div> <div class="col-12 col-md-6 mb-5 1"> <a class="headline-card text-black" href="https://www.qualtrics.com/experience-management/research/tools-increase-response-rate/">How to increase survey response rates<br /><span style="font-size: .9375rem;font-weight: 400;line-height: 1.6;">15 min read </span> 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data-us-name="Albania" value="Albania">Albania</option><option data-code="DZ" data-us-name="Algeria" value="Algeria">Algeria</option><option data-code="AS" data-us-name="American Samoa" value="American Samoa">American Samoa</option><option data-code="AD" data-us-name="Andorra" value="Andorra">Andorra</option><option data-code="AO" data-us-name="Angola" value="Angola">Angola</option><option data-code="AI" data-us-name="Anguilla" value="Anguilla">Anguilla</option><option data-code="AQ" data-us-name="Antarctica" value="Antarctica">Antarctica</option><option data-code="AG" data-us-name="Antigua and Barbuda" value="Antigua and Barbuda">Antigua and Barbuda</option><option data-code="AR" data-us-name="Argentina" value="Argentina">Argentina</option><option data-code="AM" data-us-name="Armenia" value="Armenia">Armenia</option><option data-code="AW" data-us-name="Aruba" value="Aruba">Aruba</option><option data-code="AU" data-us-name="Australia" value="Australia">Australia</option><option data-code="AT" data-us-name="Austria" value="Austria">Austria</option><option data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Azerbaijan</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesh</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BY" data-us-name="Belarus" value="Belarus">Belarus</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Belgium</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belize</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivia</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Bouvet Island</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brazil</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">British Indian Ocean Territory</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgaria</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Cambodia</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Cameroon</option><option data-code="CA" data-us-name="Canada" value="Canada">Canada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Cape Verde</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Islands</option><option data-code="CF" data-us-name="Central African Republic" value="Central African Republic">Central African Republic</option><option data-code="TD" data-us-name="Chad" value="Chad">Chad</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CX" data-us-name="Christmas Island" value="Christmas Island">Christmas Island</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Colombia</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Comoros</option><option data-code="CG" data-us-name="Congo, The Republic of the" value="Congo, The Republic of the">Congo, The Republic of the</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cook Islands</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Croatia</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curaçao</option><option data-code="CY" data-us-name="Cyprus" value="Cyprus">Cyprus</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">Czech Republic</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Côte d'Ivoire</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Denmark</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Djibouti</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominican Republic</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="EG" data-us-name="Egypt" value="Egypt">Egypt</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="GQ" data-us-name="Equatorial Guinea" value="Equatorial Guinea">Equatorial Guinea</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estonia</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="ET" data-us-name="Ethiopia" value="Ethiopia">Ethiopia</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Faroe Islands</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fiji</option><option data-code="FI" data-us-name="Finland" value="Finland">Finland</option><option data-code="FR" data-us-name="France" value="France">France</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">French Guiana</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">French Polynesia</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">French Southern Territories</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabon</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="DE" data-us-name="Germany" value="Germany">Germany</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GR" data-us-name="Greece" value="Greece">Greece</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Greenland</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Holy See (Vatican City State)</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hong Kong, China</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Hungary</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Iceland</option><option data-code="IN" data-us-name="India" value="India">India</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesia</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Iraq</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Ireland</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italy</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaica</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kazakhstan</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenya</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kyrgyzstan</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">Lao People's Democratic Republic</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Latvia</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Lebanon</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libya</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Lithuania</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxembourg</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao, China</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Macedonia, North</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagascar</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Maldives</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Marshall Islands</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauritania</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="MX" data-us-name="Mexico" value="Mexico">Mexico</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Micronesia</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldova</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolia</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" value="Montserrat">Montserrat</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Morocco</option><option data-code="MZ" data-us-name="Mozambique" value="Mozambique">Mozambique</option><option data-code="MM" data-us-name="Myanmar" value="Myanmar">Myanmar</option><option data-code="NA" data-us-name="Namibia" value="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru" value="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal" value="Nepal">Nepal</option><option data-code="NL" data-us-name="Netherlands" value="Netherlands">Netherlands</option><option data-code="NC" data-us-name="New Caledonia" value="New Caledonia">New Caledonia</option><option data-code="NZ" data-us-name="New Zealand" value="New Zealand">New Zealand</option><option data-code="NI" data-us-name="Nicaragua" value="Nicaragua">Nicaragua</option><option data-code="NE" data-us-name="Niger" value="Niger">Niger</option><option data-code="NG" data-us-name="Nigeria" value="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue" value="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Norfolk Island</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Northern Mariana Islands</option><option data-code="NO" data-us-name="Norway" value="Norway">Norway</option><option data-code="OM" data-us-name="Oman" value="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palestine</option><option data-code="PA" data-us-name="Panama" value="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua New Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru" value="Peru">Peru</option><option data-code="PH" data-us-name="Philippines" value="Philippines">Philippines</option><option data-code="PN" data-us-name="Pitcairn" value="Pitcairn">Pitcairn</option><option data-code="PL" data-us-name="Poland" value="Poland">Poland</option><option data-code="PT" data-us-name="Portugal" value="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico" value="Puerto Rico">Puerto Rico</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Qatar</option><option data-code="RO" data-us-name="Romania" value="Romania">Romania</option><option data-code="RU" data-us-name="Russia, excluding Crimea" value="Russia, excluding Crimea">Russia, excluding Crimea</option><option data-code="RW" data-us-name="Rwanda" value="Rwanda">Rwanda</option><option data-code="RE" data-us-name="Réunion" value="Réunion">Réunion</option><option data-code="BL" data-us-name="Saint Barthélemy" value="Saint Barthélemy">Saint Barthélemy</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option><option data-code="KN" data-us-name="Saint Kitts and Nevis" value="Saint Kitts and Nevis">Saint Kitts and Nevis</option><option data-code="LC" data-us-name="Saint Lucia" value="Saint Lucia">Saint Lucia</option><option data-code="MF" data-us-name="Saint Martin (French part)" value="Saint Martin (French part)">Saint Martin (French part)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon" value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines" value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option><option data-code="WS" data-us-name="Samoa" value="Samoa">Samoa</option><option data-code="SM" data-us-name="San Marino" value="San Marino">San Marino</option><option data-code="ST" data-us-name="Sao Tome and Principe" value="Sao Tome and Principe">Sao Tome and Principe</option><option data-code="SA" data-us-name="Saudi Arabia" value="Saudi Arabia">Saudi Arabia</option><option data-code="SN" data-us-name="Senegal" value="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia" value="Serbia">Serbia</option><option data-code="SC" data-us-name="Seychelles" value="Seychelles">Seychelles</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapore</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (Dutch part)</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Slovakia</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Slovenia</option><option data-code="SB" data-us-name="Solomon Islands" value="Solomon Islands">Solomon Islands</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="ZA" data-us-name="South Africa" value="South Africa">South Africa</option><option data-code="GS" data-us-name="South Georgia and the South Sandwich Islands" value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option><option data-code="KR" data-us-name="South Korea" value="South Korea">South Korea</option><option data-code="SS" data-us-name="South Sudan" value="South Sudan">South Sudan</option><option data-code="ES" data-us-name="Spain" value="Spain">Spain</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="SD" data-us-name="Sudan" value="Sudan">Sudan</option><option data-code="SR" data-us-name="Suriname" value="Suriname">Suriname</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option><option data-code="SE" data-us-name="Sweden" value="Sweden">Sweden</option><option data-code="CH" data-us-name="Switzerland" value="Switzerland">Switzerland</option><option data-code="TW" data-us-name="Taiwan, China" value="Taiwan, China">Taiwan, China</option><option data-code="TJ" data-us-name="Tajikistan" value="Tajikistan">Tajikistan</option><option data-code="TZ" data-us-name="Tanzania" value="Tanzania">Tanzania</option><option data-code="TH" data-us-name="Thailand" value="Thailand">Thailand</option><option data-code="TL" data-us-name="Timor-Leste" value="Timor-Leste">Timor-Leste</option><option data-code="TG" data-us-name="Togo" value="Togo">Togo</option><option data-code="TK" data-us-name="Tokelau" value="Tokelau">Tokelau</option><option data-code="TO" data-us-name="Tonga" value="Tonga">Tonga</option><option data-code="TT" data-us-name="Trinidad and Tobago" value="Trinidad and Tobago">Trinidad and Tobago</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Tunisia</option><option data-code="TR" data-us-name="Turkey" value="Turkey">Turkey</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistan</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Turks and Caicos Islands</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ukraine, excluding Crimea</option><option data-code="AE" data-us-name="United Arab Emirates" value="United Arab Emirates">United Arab Emirates</option><option data-code="GB" data-us-name="United Kingdom" value="United Kingdom">United Kingdom</option><option data-code="US" data-us-name="United States" value="United States">United States</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">United States Minor Outlying Islands</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" value="Uzbekistan">Uzbekistan</option><option data-code="VU" data-us-name="Vanuatu" value="Vanuatu">Vanuatu</option><option data-code="VE" data-us-name="Venezuela" value="Venezuela">Venezuela</option><option data-code="VN" data-us-name="Viet Nam" value="Viet Nam">Viet Nam</option><option data-code="VG" data-us-name="Virgin Islands, British" value="Virgin Islands, British">Virgin Islands, British</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Virgin Islands, U.S.</option><option data-code="WF" data-us-name="Wallis and Futuna" value="Wallis and Futuna">Wallis and Futuna</option><option data-code="EH" data-us-name="Western Sahara" value="Western Sahara">Western Sahara</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Yemen</option><option data-code="ZM" data-us-name="Zambia" value="Zambia">Zambia</option><option data-code="ZW" data-us-name="Zimbabwe" value="Zimbabwe">Zimbabwe</option><option data-code="AX" data-us-name="Åland Islands" value="Åland Islands">Åland Islands</option>; </select> <label for="modal-country">Country *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please select your country.</span></div> </div> <div class="col-12 form-group d-none" > 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