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Site Map: Definition & Explanation - Bird Marketing

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class="container-wrap" data-midnight="dark" data-remove-post-date="0" data-remove-post-author="0" data-remove-post-comment-number="1"> <div class="container main-content"> <div class="row heading-title hentry" data-header-style="default_minimal"> <div class="col span_12 section-title blog-title"> <h1 class="entry-title">Site Map</h1> </div><!--/section-title--> </div><!--/row--> <div class="row"> <div class="post-area col span_9" role="main"> <article id="post-15087" class="post-15087 glossary type-glossary status-publish glossary-cat-seo glossary-cat-web-design glossary-cat-web-development"> <div class="inner-wrap"> <div class="post-content" data-hide-featured-media="1"> <div class="content-inner"><div id="fws_674b33efb8343" data-column-margin="default" data-midnight="dark" class="wpb_row vc_row-fluid vc_row" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop" style=""></div></div></div><div class="row_col_wrap_12 col span_12 dark left"> <div class="vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><strong>Term:</strong> Site Map<br /> <strong>Definition:</strong> A Site Map is a model of a website&#8217;s content designed to help both users and search engines navigate the site.<br /> <strong>Alternative Names:</strong> Website Map, Site Index</p> <hr /> <p>&nbsp;</p> <p><strong>Expanded explanation:</strong> A Site Map provides a hierarchical layout of the pages within a website, outlining the site structure and showing how different pages relate to one another. It can take the form of an XML document designed for search engines or a visual representation for users.</p> <p><strong>Benefits or importance:</strong> Site Maps are crucial for improving a website鈥檚 SEO as they allow search engines to crawl and index the site more efficiently. They can also enhance user experience by providing an organised overview of a website&#8217;s content, especially among large, complex websites.</p> <p><strong>Common misconceptions or pitfalls:</strong> One common misconception is that a Site Map alone can improve a website&#8217;s search ranking. While it does aid in search engine crawling, it is just one aspect of SEO. Another pitfall is neglecting to keep a site map up-to-date as the website evolves.</p> <p><strong>Use cases:</strong> Site Maps are used when designing a new website or redesigning an existing one, to provide a clear layout of the site&#8217;s structure. They are also used by SEO professionals to improve site <a href="https://bird.co.uk/glossary/indexing/" target="_blank" class="glossary-only-link">indexing</a>.</p> <p><strong>Real-world examples:</strong> A digital agency may create a Site Map for a client&#8217;s new e-commerce site, with different sections for products, blog posts and company information, each with their own subcategories.</p> <p><strong>Best practices or tips:</strong></p> <ul> <li>Make sure your Site Map is easy to understand and logically organised.</li> <li>Regularly update your Site Map as your website evolves.</li> <li>Create both a user-friendly Site Map and an XML Site Map for search engines.</li> </ul> <p><strong>Limitations or considerations:</strong> A Site Map is just one part of website design and SEO strategy. It&#8217;s also important to consider user experience, content quality, on-page SEO and other factors.</p> <p><strong>Comparisons:</strong> A Site Map can be compared to a table of contents in a book, providing a structured outline of the content. However, unlike a table of contents, a Site Map also communicates the relationship between different pages.</p> <p><strong>Historical context or development:</strong> Site Maps have been used since the early days of the web, helping users navigate complex sites. With the rise of SEO, their role in aiding search engine crawling and indexing has also become crucial.</p> <p><strong>Resources for further learning:</strong></p> <ul> <li><a href="https://support.google.com/webmasters/answer/156184?hl=en" target="_blank" rel="noopener">Google&#8217;s Guide to Site Maps</a></li> <li><a href="https://yoast.com/what-is-an-xml-sitemap-and-why-should-you-have-one/" target="_blank" rel="noopener">Yoast&#8217;s Guide to XML Site Maps</a></li> </ul> <p><strong>Related services:</strong></p> <ul> <li><a href="https://bird.co.uk/web-design/">Web Design Services:</a> Creating a clear and effective Site Map is a crucial part of our web design process, ensuring a website that&#8217;s both user-friendly and optimised for search engines.</li> <li><a href="https://bird.co.uk/web-development/">Web Development Services:</a> Our experienced professionals can help to come up with winning strategies to develop your website and take it to the next level.</li> <li><a href="https://bird.co.uk/seo/">SEO Services:</a> We&#8217;ll help your website to perform better on search engine results pages (SERPs).</li> </ul> <p><strong>Related terms:</strong> <a href="https://bird.co.uk/glossary/xml-sitemap/">XML Site Map</a>, Website Structure, SEO, Web Design</p> </div> </div> </div> </div> </div> </div></div></div> </div><!--/post-content--> </div><!--/inner-wrap--> </article> </div><!--/post-area--> <div id="sidebar" data-nectar-ss="1" class="col span_3 col_last"> <div id="block-5" class="widget widget_block"><div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><h2 class="wp-block-heading">Archives</h2><ul class="wp-block-archives-list wp-block-archives"> <li><a href='https://bird.co.uk/blog/2024/05/'>May 2024</a></li> <li><a href='https://bird.co.uk/blog/2022/08/'>August 2022</a></li> </ul></div></div></div><div id="block-6" class="widget widget_block"><div class="wp-block-group"><div 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class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#bedbcdcddbc6fedcd7ccda90ddd190cbd5"><span class="__cf_email__" data-cfemail="e3869090869ba3818a9187cd808ccd9688">[email&#160;protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 bm_links wpb_column column_container vc_column_container col child_column no-extra-padding bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1702655036117" > <div class="wpb_wrapper"> <h5><strong>New York</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1702655053337" > <div class="wpb_wrapper"> <p>260 Madison Ave,<br /> New York,<br /> NY 10016, USA</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+13323347822">+1 332 334 7822</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#b3dbd6dfdfdcf3d1dac1d79dded2c1d8d6c7daddd4"><span class="__cf_email__" data-cfemail="a8c0cdc4c4c7e8cac1dacc86c5c9dac3cddcc1c6cf">[email&#160;protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 bm_links wpb_column column_container vc_column_container col child_column no-extra-padding bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1662126453173" > <div class="wpb_wrapper"> <h5><strong>Dubai</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1685049395534" > <div class="wpb_wrapper"> <p>G-014, IT Plaza,<br /> Dubai Silicon Oasis,<br /> Dubai, UAE</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="tel:+9718000320322">+971 800 032 0322</a></span></h6></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#2d45484141426d4f445f49034c48"><span class="__cf_email__" data-cfemail="7d15181111123d1f140f19531c18">[email&#160;protected]</span></a></span></h6></div> </div> </div> </div> </div></div><div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 50px;" class="divider"></div></div><div id="fws_674b33efe3172" data-midnight="" data-column-margin="default" class="wpb_row vc_row-fluid vc_row inner_row vc_custom_1670237271542 bm_links_footer bm_footer_text bm_links_footer-2" style=""><div class="row-bg-wrap"> <div class="row-bg" ></div> </div><div class="row_col_wrap_12_inner col span_12 left"> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655136104869" > <div class="wpb_wrapper"> <h5><strong>Careers</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>We are always looking for talented people to join the team. Scan our careers page to find out about working for us and see if there is an opportunity to become part of the flock.</p> </div> </div> <div class="divider-wrap height_tablet_15px height_phone_15px " data-alignment="default"><div style="height: 15px;" class="divider"></div></div><div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/careers/">Careers</a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655133985425" > <div class="wpb_wrapper"> <h5><strong>Need Support?</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element vc_custom_1657718139978 bm_para_margin" > <div class="wpb_wrapper"> <p>On our support plan? feel free to submit a ticket or give us a call during business hours.</p> <p><i class="icon-tiny iconsmind-Consulting accent-color"></i> 09.00 am &#8211; 17.00 pm</p> </div> </div> <div class="nectar-cta alignment_tablet_default alignment_phone_default display_tablet_inherit display_phone_inherit font_size_desktop_18px " data-color="default" data-using-bg="false" data-display="block" data-style="underline" data-alignment="left" data-text-color="std" ><h6> <span class="link_wrap" ><a target="_blank" class="link_text" role="button" href="/cdn-cgi/l/email-protection#c0b3b5b0b0afb2b480a2a9b2a4eea3afeeb5ab"><span class="__cf_email__" data-cfemail="a7d4d2d7d7c8d5d3e7c5ced5c389c4c889d2cc">[email&#160;protected]</span></a></span></h6></div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding el_spacing_0px bottom_margin_tablet_0px bottom_margin_phone_0px inherit_tablet inherit_phone " data-t-w-inherits="small_desktop" data-padding-pos="left" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655135059463" > <div class="wpb_wrapper"> <h5><strong>Quick Links</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><a href="/nest/">Nest</a><br /> <a href="/seo-portal/">Marketing Portal </a><br /> <a href="/glossary/"><span class="menu-title-text">Digital Marketing Glossary</span></a><br /> <a href="https://bird.co.uk/london/">Digital Marketing Agency London</a><br /> <a href="https://bird.co.uk/essex/">Digital Marketing Agency Essex</a></p> </div> </div> </div> </div> </div> <div class="vc_col-sm-3 wpb_column column_container vc_column_container col child_column no-extra-padding inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1655135553875" > <div class="wpb_wrapper"> <h5><strong>Legal</strong></h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><a href="/wp-content/uploads/terms.pdf" target="_blank" rel="noopener">Terms &amp; Conditions</a><br /> <a href="https://www.nominet.uk/uk-domains/policies/" target="_blank" rel="noopener">Nominet Terms</a><br /> <a href="/privacy-policy/">Privacy Policy</a></p> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div></div> <div id="fws_674b33efe3978" data-column-margin="none" data-midnight="light" class="wpb_row vc_row-fluid vc_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle bm-footer__content bottom_margin_2pct top_padding_phone_50px" style="padding-top: 0px; padding-bottom: 0px; "><div class="row-bg-wrap" data-bg-animation="none" data-bg-animation-delay="" data-bg-overlay="false"><div class="inner-wrap row-bg-layer" ><div class="row-bg viewport-desktop using-bg-color" style="background-color: #000000; "></div></div></div><div class="row_col_wrap_12 col span_12 light left"> <div class="vc_col-sm-6 wpb_column column_container vc_column_container col no-extra-padding bottom_margin_phone_0px inherit_tablet inherit_phone " data-padding-pos="all" data-has-bg-color="false" data-bg-color="" data-bg-opacity="1" data-animation="" data-delay="0" > <div class="vc_column-inner" > <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <span><span><a href="https://bird.co.uk/">Home</a></span> &gt; 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0.061-0.283 0.061zM13.232 20.105l6.667 5.556v-21.901l-6.667 6.087v10.259zM9.232 21.084h-3.265c-3.252 0-5.901-2.692-5.901-6s2.647-6 5.901-6h3.265c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667h-3.265c-2.475 0-4.568 2.139-4.568 4.667s2.092 4.667 4.568 4.667h3.265c0.368 0 0.667 0.299 0.667 0.667s-0.299 0.667-0.667 0.667zM24.537 17.189c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667 0.692 0 1.233-0.525 1.233-1.192s-0.541-1.189-1.233-1.189c-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667c1.439 0 2.567 1.108 2.567 2.523 0 1.417-1.128 2.525-2.567 2.525zM24.539 19.523c-0.368 0-0.667-0.3-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667 2.029 0 3.623-1.547 3.623-3.525 0-1.973-1.591-3.523-3.623-3.523-0.368 0-0.667-0.299-0.667-0.667s0.299-0.667 0.667-0.667c2.779 0 4.956 2.133 4.956 4.856 0 2.725-2.177 4.859-4.956 4.859zM24.492 21.953c-0.368 0-0.667-0.301-0.667-0.667 0-0.368 0.299-0.667 0.667-0.667 3.425 0 6.109-2.615 6.109-5.956 0-3.339-2.684-5.953-6.109-5.953-0.368 0-0.667-0.299-0.667-0.667 0-0.365 0.299-0.667 0.667-0.667 4.173 0 7.443 3.2 7.443 7.287 0 4.088-3.269 7.289-7.443 7.289zM13.925 30.417c-0.008 0-0.019-0.001-0.028 0h-4c-0.297 0-0.559-0.197-0.64-0.483l-2.667-9.333c-0.057-0.199-0.017-0.416 0.109-0.583 0.127-0.168 0.323-0.265 0.531-0.265h4c0.299 0 0.559 0.197 0.641 0.483l2.617 9.164c0.064 0.103 0.101 0.224 0.101 0.353 0.001 0.367-0.297 0.664-0.665 0.664zM10.401 29.084h2.613l-2.285-8h-2.613l2.285 8z"></path> </svg></span><span class="menu-title-text">Digital Marketing</span></a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13711"><a href="https://bird.co.uk/seo/">SEO</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14000"><a href="https://bird.co.uk/ppc/">PPC</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-15253"><a href="https://bird.co.uk/social-media/">Social Media</a></li> <li class="menu-item 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