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Matt Mullenweg — aka Photo Matt — on WordPress, Web, Jazz, Life, and Photography

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We talk about capitalism, IPOs, how the internet has changed, and Open Source.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/mashable-interview/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-19T23:31:08+00:00"> <span class="month">Oct</span><br/> <span class="day">19</span> </abbr> </div> <div class="post-35906 post type-post hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Adobe on WP" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/adobe-on-wp/#comments"> <span class="count">16</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://publisherblog.automattic.com/2010/10/18/adobe-migrates-to-wordpress/">Adobe Migrates to WordPress</a>, switching 1,200 blogs from Movable Type.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/adobe-on-wp/">&infin;</a></p> </div> <div class="post-35902 post type-post hentry category-asides tag-automattic entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Automattic Becomes a Domain Registrar" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/registrar/#comments"> <span class="count">60</span> </a> <p>As <a title="I think these guys were the first to pick up the story" href="https://web.archive.org/web/20101027090319/http://domainincite.com/wordpress-com-becomes-a-domain-name-registrar/">some folks have noticed already</a>, <a href="https://web.archive.org/web/20101027090319/http://automattic.com/">Automattic</a> is now a &#8220;real&#8221; domain registrar (<a href="https://web.archive.org/web/20101027090319/http://www.iana.org/assignments/registrar-ids/registrar-ids.xml">ID #1531</a>). This has been a goal of mine for several years now, chiefly because I am a bit of a domain collector myself and I&#8217;ve never been completely satisfied with the domain buying or management experience on any of the usual players. Second, custom domains are a popular feature on <a href="https://web.archive.org/web/20101027090319/http://wordpress.com/">WordPress.com</a> and should become even more popular with some changes we&#8217;re introducing this month and it&#8217;ll be good to be able to provide a fully integrated experience for our users there. It&#8217;ll be a few months while we build all the tools necessary to begin taking advantage of our registrar status so in the meantime we&#8217;ll continue to use Godaddy, who has been an excellent partner.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/registrar/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-17T02:29:07+00:00"> <span class="month">Oct</span><br/> <span class="day">17</span> </abbr> </div> <div class="post-35901 post type-post hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Price of Aid" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/price-of-aid/#comments"> <span class="count">15</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://www.newyorker.com/arts/critics/atlarge/2010/10/11/101011crat_atlarge_gourevitch">Disturbing but worthwhile article in the New Yorker</a> about how humanitarian aid can prolong and intensify conflict and strife. Link is just an abstract &#8212; anyone have a full copy?&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/price-of-aid/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-15T19:29:10+00:00"> <span class="month">Oct</span><br/> <span class="day">15</span> </abbr> </div> <div class="post-35899 post type-post hentry category-asides tag-press entry-content"> <a class="entry-comment-count" title="Comments on FSF Profile" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/fsf-profile/#comments"> <span class="count">5</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://www.fsf.org/working-together/profiles/matt-mullenweg/">The Free Software Foundation has a new profile/interview of me on their site</a>. The pull-quote: &#8220;Fundamental issues of freedom in software are fundamental issues in our lives, even if most people can&#8217;t see it.&#8221;&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/fsf-profile/">&infin;</a></p> </div> <div class="post-35897 post type-post hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Email Graphs" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/email-graphs/#comments"> <span class="count">6</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://ma.tt/contact/">The email levels on my contact page</a> now show graphs when you click on them. I&#8217;ve found this new feature to be very motivating for me.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/email-graphs/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-14T08:42:29+00:00"> <span class="month">Oct</span><br/> <span class="day">14</span> </abbr> </div> <div class="post-35895 post type-post hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Experience Design" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/experience-design/#comments"> <span class="count">4</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://www.informationarchitects.jp/en/can-experience-be-designed-2/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+InformationArchitectsJapan+%28Information+Architects+Japan%29">Information Architects – Can Experience be Designed?</a>.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/experience-design/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-09T21:48:43+00:00"> <span class="month">Oct</span><br/> <span class="day">9</span> </abbr> </div> <div class="post-35778 post type-post hentry category-gallery entry-content"> <a class="entry-comment-count" title="Comments on Blue Angels + Golden Gate Park" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/blue-angels-golden-gate/#comments"> <span class="count">9</span> </a> <div class="img-container"> <a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/blue-angels-golden-gate/"> <img width="250" height="166" src="https://web.archive.org/web/20101027090319im_/http://s.ma.tt/files/2010/10/MCM_3335-250x166.jpg" class="attachment-matt2010-gallery-thumbnail" alt="MCM_3335" title="MCM_3335"/> </a> </div> <h2 class="entry-title"><a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/blue-angels-golden-gate/">Blue Angels + Golden Gate&nbsp;Park</a></h2> <div class="img-text"> <p>I snapped a few photos of the Blue Angels Fleet Week show on Saturday with a lens I&#8217;ve been waiting to try out, a 500mm f/4. It was really one of the coolest things I&#8217;ve seen, and the pictures turned out pretty well. Afterward went to Golden Gate park for Kevin and Coley&#8217;s wedding pre-party, and then back to my place for dinner.</p> <p>This album contains <strong>111 items</strong>.</p> </div> <br style="clear:both;"/><br/><br/> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-06T12:59:56+00:00"> <span class="month">Oct</span><br/> <span class="day">6</span> </abbr> </div> <div class="post-35776 post type-post hentry category-asides tag-audrey-capital entry-content"> <a class="entry-comment-count" title="Comments on Hipmunk" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/hipmunk/#comments"> <span class="count">7</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://hipmunk.com/">Hipmunk</a> is a flight search tool with a twist, and even if you don&#8217;t travel as much as I do you should give it a try next time you&#8217;re taking a trip somewhere. (It&#8217;s hard to describe, but easy to use.) As <a href="https://web.archive.org/web/20101027090319/http://mashable.com/2010/10/05/hipmunk-funding/">announced elsewhere</a>, I&#8217;m happy to be part of a group of people supporting <a href="https://web.archive.org/web/20101027090319/http://www.hipmunk.com/about">the team</a> as an investor.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/hipmunk/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-10-04T22:09:41+00:00"> <span class="month">Oct</span><br/> <span class="day">4</span> </abbr> </div> <div class="post-35774 post type-post hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on Adam Savage On Problem Solving" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/adam-savage-on-problem-solving/#comments"> <span class="count">1</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://fora.tv/2010/05/22/Adam_Savage_Presents_Problem_Solving_How_I_Do_It#fullprogram">Adam Savage of Mythbusters talks about how he solves problems</a>, with an entertaining Q&amp;A afterward. Hat tip: <a href="https://web.archive.org/web/20101027090319/http://paul.kedrosky.com/">Paul Kedrosky</a>.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/adam-savage-on-problem-solving/">&infin;</a></p> </div> <div class="post-35770 post type-post hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Greatest Golf Photo" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/greatest-golf-photo/#comments"> <span class="count">8</span> </a> <p>Saw this on Yahoo: <a href="https://web.archive.org/web/20101027090319/http://sports.yahoo.com/golf/blog/devil_ball_golf/post/Tiger-Woods-gives-us-the-greatest-golf-photo-you?urn=golf-274331">Tiger Woods gives us the greatest golf photo you&#8217;ll ever see</a>. Basically he mis-shot (which almost never happens) straight into a camera man who was taking a picture right that instant. <a href="https://web.archive.org/web/20101027090319/http://www.dailymail.co.uk/sport/golf/article-1317267/RYDER-CUP-2010-The-moment-Tiger-Woodss-challenge-Celtic-Manor-halted--photographer.html">Here are larger versions</a>. I love how everyone is looking at the camera, Inception-like, and the guy with the cigar. &#8220;For camera buffs, Pain was using a Nikon D3S camera, with a 24-70 mm lens and a shutter speed of 1/1000 of a second.&#8221;&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/greatest-golf-photo/">&infin;</a></p> </div> <div class="post-35768 post type-post hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Offsite Redirects" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/offsite-redirects/#comments"> <span class="count">27</span> </a> <p>A new upgrade launched on WordPress.com today, <a href="https://web.archive.org/web/20101027090319/http://en.blog.wordpress.com/2010/10/04/offsite-redirect/">Offsite Redirects</a>. Basically this allows you to retain all of your links, SEO, and visitors when you move from WP.com to self-hosted (or any platform, for that matter). I point it out only because I think it&#8217;s central to <a href="https://web.archive.org/web/20101027090319/http://automattic.com/">Automattic&#8217;s</a> philosophy, and something I learned from <a href="https://web.archive.org/web/20101027090319/http://scripting.com/">Dave Winer</a>: the easier you make it for people to go, the more likely they are to stay.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/10/offsite-redirects/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-09-30T23:21:21+00:00"> <span class="month">Sep</span><br/> <span class="day">30</span> </abbr> </div> <div class="post-35765 post type-post hentry category-asides tag-meta entry-content"> <a class="entry-comment-count" title="Comments on Email Load" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/email-load/#comments"> <span class="count">23</span> </a> <p>I added a new feature <a href="https://web.archive.org/web/20101027090319/http://ma.tt/contact/">to the contact page</a> that shows you how high (or low) my email queues are, which update once a minute. If the levels are lower, it probably means I&#8217;ll get back to your sooner.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/email-load/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-09-29T16:04:14+00:00"> <span class="month">Sep</span><br/> <span class="day">29</span> </abbr> </div> <div class="post-35758 post type-post hentry category-asides tag-grist tag-non-profit entry-content"> <a class="entry-comment-count" title="Comments on Seattle, Grist, Philippines" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/seattle-grist-philippines/#comments"> <span class="count">18</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://grist.org/"><img class="alignright size-full wp-image-35762" title="Grist" src="https://web.archive.org/web/20101027090319im_/http://s.ma.tt/files/2010/09/grist.gif" alt="" width="109" height="108"/></a>After a <a href="https://web.archive.org/web/20101027090319/http://matt.wordpress.com/2010/09/27/stairway/">lovely weekend in New York</a> I headed <a href="https://web.archive.org/web/20101027090319/http://matt.wordpress.com/2010/09/28/your-smile-is-contagious/">straight to Seattle</a>, but not because of <a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/msn-spaces-closing-becomes-wp-com/">the Microsoft announcement</a> like many people thought, but to attend a meeting for <a href="https://web.archive.org/web/20101027090319/http://grist.org/">Grist</a>, an environmental non-profit (with a sense of humor) whose board of directors I just joined. In addition to being a <a href="https://web.archive.org/web/20101027090319/http://www.grist.org/about/staff">great organization</a> to be involved with that has <a href="https://web.archive.org/web/20101027090319/http://www.grist.org/article/food-do-you-have-the-balls-to-really-change-the-food-system">funny but important coverage</a>, I hope to learn a lot more about the non-profit world and apply it to the <a href="https://web.archive.org/web/20101027090319/http://wordpressfoundation.org/">WordPress Foundation</a>. Tonight I leave for the Philippines where I&#8217;ll attend and speak at a WordCamp in Manila. I&#8217;m looking forward to the end of the year when things slow down.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/seattle-grist-philippines/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-09-27T10:27:33+00:00"> <span class="month">Sep</span><br/> <span class="day">27</span> </abbr> </div> <div class="post-35754 post type-post hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on MSN Spaces Closing, becomes WP.com" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/msn-spaces-closing-becomes-wp-com/#comments"> <span class="count">97</span> </a> <p>As <a href="https://web.archive.org/web/20101027090319/http://techcrunch.com/2010/09/27/windows-live-blogging/">just announced on stage at TechCrunch Disrupt</a>, Windows Live (formerly MSN) Spaces is shutting down and migrating their 30m+ users to WordPress.com. Four years ago I was fairly worried as every internet giant (Microsoft, AOL, Yahoo, Google) had a hosted blogging service. Now only Blogger remains, and is firmly in our sights. I&#8217;ve been impressed with Microsoft&#8217;s regard for their users in providing a solid upgrade and migration path with a really smooth experience, which I think is in strong contrast to Yahoo&#8217;s 360 or AOL&#8217;s Journals. Given that this effectively doubles WordPress&#8217;s user base, there is a lot of work to be done still, but I&#8217;m excited by the challenge. <img src="https://web.archive.org/web/20101027090319im_/http://s.ma.tt/blog/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/> See also: <a href="https://web.archive.org/web/20101027090319/http://windowsteamblog.com/windows_live/b/windowslive/archive/2010/09/27/wordpress-com-and-windows-live-partnering-together-and-providing-an-upgrade-for-30-million-windows-live-spaces-customers.aspx">official Windows Live post</a>, <a href="https://web.archive.org/web/20101027090319/http://en.blog.wordpress.com/2010/09/27/welcome-windows-live-spaces-bloggers/">official WP.com post</a>, and <a href="https://web.archive.org/web/20101027090319/http://www.techmeme.com/100927/p36#a100927p36">30+ other articles covering this on Techmeme</a>.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/msn-spaces-closing-becomes-wp-com/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-09-23T11:47:14+00:00"> <span class="month">Sep</span><br/> <span class="day">23</span> </abbr> </div> <div class="post-35752 post type-post hentry category-quote entry-content"> <a class="entry-comment-count" title="Comments on Zuckerberg on Social" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/zuckerberg-on-social/#comments"> <span class="count">6</span> </a> <div class="blockquote"><blockquote><p>One thing that I think is really important — that I think is context for this, is that I generally think that most other companies now are undervaluing how important social integration is. So even the companies that are starting to come around to thinking, ‘oh maybe we should do some social stuff’, I still think a lot of them are only thinking about it on a surface layer, where it’s like “OK, I have my product, maybe I’ll add two or three social features and we’ll check that box”. That’s not what social is.</p> <p>Social – you have to design it in from the ground up. These experiences, like what Zynga is doing or what a company like Quora is doing, I think that they have just a really good social integration. They’ve designed their whole product around the idea that your friends will be here with you. Everyone has a real identity for themselves. And those are fundamental building blocks.</p></blockquote></div> <p>From TechCrunch&#8217;s <a href="https://web.archive.org/web/20101027090319/http://techcrunch.com/2010/09/22/zuckerberg-interview-facebook-phone/">Interview With Mark Zuckerberg On The “Facebook Phone”</a>.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/zuckerberg-on-social/">&infin;</a></p> </div> <div class="post-35748 post type-post hentry category-asides tag-audrey-capital entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Chartbeat" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/chartbeat/#comments"> <span class="count">2</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://chartbeat.com/">Chartbeat</a> is a cool real-time analytics service I&#8217;ve been enjoying using for a while, especially from the iPhone app. <a href="https://web.archive.org/web/20101027090319/http://mediamemo.allthingsd.com/20100922/real-time-web-analytics-startup-chartbeat-tallies-up-more-investors/?mod=ATD_rss">As just announced yesterday on AllThingsD, I&#8217;ve joined their latest round of funding</a> and I&#8217;m looking forward to see what they do next.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/chartbeat/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-09-21T07:47:11+00:00"> <span class="month">Sep</span><br/> <span class="day">21</span> </abbr> </div> <div class="post-35743 post type-post hentry category-asides entry-content"> <a class="entry-comment-count" title="Comments on iPad vs Kindle" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/ipad-vs-kindle/#comments"> <span class="count">32</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://txfx.net/2010/09/14/ipad-vs-kindle/">iPad vs Kindle by Mark Jaquith</a>. I endorse this blog post. It matches my experience exactly.&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/ipad-vs-kindle/">&infin;</a></p> </div> <div class="post-35741 post type-post hentry category-asides entry-content"> <div class="single-dashed"></div> <a class="entry-comment-count" title="Comments on Social Network Detective" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/social-network-detective/#comments"> <span class="count">7</span> </a> <p><a href="https://web.archive.org/web/20101027090319/http://www.salon.com/life/life_stories/index.html?story=/mwt/feature/2010/09/20/tracked_down_my_thief">My relentless pursuit of the guy who robbed me</a>. &#8220;A thief broke into my car. I used Craigslist, a dating site, MySpace and a fast food joint to track him down.&#8221;&nbsp;&nbsp;&nbsp;<a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/social-network-detective/">&infin;</a></p> </div> </article><article> <div class="datedot"> <abbr class="published" title="2010-09-09T15:11:58+00:00"> <span class="month">Sep</span><br/> <span class="day">9</span> </abbr> </div> <div class="post-35726 post type-post hentry category-automattic category-essays category-open-source category-wordpress tag-trademark tag-wordpress-foundation entry-content"> <a class="entry-comment-count" title="Comments on A New Home for the WordPress Trademark" href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/wordpress-trademark/#comments"> <span class="count">98</span> </a> <h2 class="entry-title"><a href="https://web.archive.org/web/20101027090319/http://ma.tt/2010/09/wordpress-trademark/">A New Home for the WordPress&nbsp;Trademark</a></h2> <p class="entry-filed">Filed under: <span class="entry-categories"><a href="https://web.archive.org/web/20101027090319/http://ma.tt/category/automattic/" title="View all posts in Automattic" rel="category tag">Automattic</a>, <a href="https://web.archive.org/web/20101027090319/http://ma.tt/category/essays/" title="View all posts in Essays" rel="category tag">Essays</a>, <a href="https://web.archive.org/web/20101027090319/http://ma.tt/category/open-source/" title="View all posts in Open Source" rel="category tag">Open Source</a>, <a href="https://web.archive.org/web/20101027090319/http://ma.tt/category/wordpress/" title="View all posts in WordPress" rel="category tag">WordPress</a></span></p> <p class="entry-tagged"><span class="entry-tags">Tags: <a href="https://web.archive.org/web/20101027090319/http://ma.tt/tag/trademark/" rel="tag">Trademark</a>, <a href="https://web.archive.org/web/20101027090319/http://ma.tt/tag/wordpress-foundation/" rel="tag">WordPress Foundation</a></span></p> <div class="double-dashed"></div> <p>As I write this, I&#8217;m on my way to Seaside, Florida to see <a href="https://web.archive.org/web/20101027090319/http://automattic.com/about/">60+ Automatticians</a> at our yearly meetup. More than sixty&#8230; that number astounds me! Automattic has grown so far beyond what I originally imagined and every day I&#8217;m amazed by my colleagues and the things they create. Today we&#8217;re growing in another way: <strong>Automattic has transferred the WordPress trademark to the </strong><a href="https://web.archive.org/web/20101027090319/http://wordpressfoundation.org/"><strong>WordPress Foundation</strong></a><strong>, the non-profit dedicated to promoting and ensuring access to WordPress and related open source projects in perpetuity.</strong> This means that the most central piece of WordPress&#8217;s identity, its name, is now fully independent from any company.</p> <p>This is a really big deal.</p> <p>I want to recognize and applaud the courage and foresight of Automattic&#8217;s board, investors, and legal counsel who made this possible: <a href="https://web.archive.org/web/20101027090319/http://vcmike.wordpress.com/">Mike Hirshland</a>, <a href="https://web.archive.org/web/20101027090319/http://www.trueventures.com/phil/">Phil Black</a>, <a href="https://web.archive.org/web/20101027090319/http://about.me/tonyconrad">Tony Conrad</a>, <a href="https://web.archive.org/web/20101027090319/http://toni.org/">Toni Schneider</a>, <a href="https://web.archive.org/web/20101027090319/http://www.gunder.com/">Gunderson Dettmer</a>. I&#8217;d also like to thank <a href="https://web.archive.org/web/20101027090319/http://www.mattbartus.com/">Matt Bartus</a> of Dorsey &amp; Whitney for their counsel on the Foundation side. The WordPress brand has grown immeasurably in the past 5 years and it&#8217;s not often you see a for-profit company donate one of their most valuable core assets and give up control. However, I know in my heart that this is the right thing for the entire WordPress community, and they followed me on that. It wasn&#8217;t easy, but things worth doing seldom are.</p> <p>When Automattic registered the WordPress trademark back in 2006, we were a small startup of a few people: a business founded largely to enable us to work on WordPress full-time instead of hacking around our day jobs. <a href="https://web.archive.org/web/20101027090319/http://ma.tt/2008/01/act-two/">A lot has changed since then</a> &#8212; somehow along the way we ended up with <a href="https://web.archive.org/web/20101027090319/http://www.quantcast.com/p-18-mFEk4J448M">an audience of a quarter billion people</a> &#8212; but a lot has stayed the same. We&#8217;re still a group of people in love with WordPress and free/open source software and we&#8217;re lucky to have figured out a way to contribute to the world and flourish as a business while doing it.</p> <p>Automattic might not always be under my influence, so from the beginning I envisioned a structure where for-profit, non-profit, and not-just-for-profit could coexist and balance each other out. It&#8217;s important for me to know that WordPress will be protected and that the brand will continue to be a beacon of open source freedom regardless of whether any company is as benevolent as Automattic has been thus far. It&#8217;s important to me to know that we&#8217;ve done the right thing. Hopefully, it&#8217;s important to you, too, and you&#8217;ll continue your support of <a href="https://web.archive.org/web/20101027090319/http://wordpress.org/">WordPress</a>, the <a href="https://web.archive.org/web/20101027090319/http://wordpressfoundation.org/">WordPress Foundation</a>, and <a href="https://web.archive.org/web/20101027090319/http://automattic.com/">Automattic&#8217;s products and services</a>. We couldn&#8217;t do it without you!</p> </div> </article> <div class="navigation"> <div class="prev"> <a href="https://web.archive.org/web/20101027090319/http://ma.tt/page/2/">&lt; Older Posts</a> </div> <br style="clear:both;"/> </div> </section> <aside> <ul> <li class="widget-container about-box"> <div id="mattbio"> <img src="https://web.archive.org/web/20101027090319im_/http://s.ma.tt/blog-content/themes/matt2010/images/frame1.png"/> </div> <h3 class="widget-title">Matt Mullenweg</h3> <p class="text">is one of PC World's Top 50 People on the Web, Inc.com's 30 under 30, and Business Week's 25 Most Influential People on the Web.</p> <p><a class="link" href="https://web.archive.org/web/20101027090319/http://ma.tt/about/">More &gt;</a></p> </li> <li class="widget-container random-photo"> <h3 class="widget-title">Random Photo</h3> <div style="width:187px; height: 124px;" class="randsidebar"> <a href=""> <img 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