TY - JFULL AU - Jingxian An and Wei Yu PY - 2023/5/ TI - Understanding the Influence of Sensory Attributes on Wine Price: Case study of Pinot Noir Wines T2 - International Journal of Agricultural and Biosystems Engineering SP - 18 EP - 22 VL - 17 SN - 1307-6892 UR - https://publications.waset.org/pdf/10013060 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 196, 2023 N2 - The commercial value (retail price) of wine is mostly determined by the wine quality, ageing potential, and oak influence. This paper reveals that wine quality, ageing potential, and oak influence are favourably correlated, hence positively influencing the commercial value of Pinot noir wines. Oak influence is the most influential of these three sensory attributes on the price set by wine traders and estimated by experienced customers. In the meanwhile, this study gives winemakers with chemical instructions for raising total phenolics, which can improve wine quality, ageing potential, and oak influence, all of which can increase a wine鈥檚 economic worth. ER -