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class="secondary-button js-get-started" href="https://jetpack.com/pricing/"> Get started </a> </li> </ul> </div> </nav> </header> <div class="in revolving-headers"> </div> </header> <div class="in j-content"> <div class="l-side"> <div id="post-92339" class="post-92339 post type-post status-publish format-standard has-post-thumbnail hentry category-security tag-backups tag-cloud tag-hackers tag-offsite-backups" > <img width="850" height="468" srcset="https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=850 1x, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=1700 2x, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=2550 3x" src="https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=850" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" decoding="async" srcset="https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=850 850w, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=1700 1700w, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=150 150w, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=300 300w, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=768 768w, https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=1024 1024w" sizes="(max-width: 850px) 100vw, 850px" data-attachment-id="92371" data-permalink="https://jetpack.com/blog/wordpress-website-backups-101/jetpack-backups-101/" data-orig-file="https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png" data-orig-size="3000,1650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Jetpack-backups-101" data-image-description="" data-image-caption="" data-medium-file="https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=300" data-large-file="https://jetpack.com/wp-content/uploads/2020/02/jetpack-backups-101.png?w=850" /> <h1 class="entry-title">Website Backups: What They Are and Why You Need One</h1> <div class="entry-meta"> <span class="meta-prep meta-prep-author">Updated on</span> <span class="entry-date">April 5, 2024</span> <span class="meta-sep">-</span> <span class="author vcard">Dan Magill</span> </div> <div class="entry-content"> <p>Picture this: Your eCommerce business is five years old. Sales are in six-figures for the third year in a row. Your dream is becoming a reality. </p> <p>But then, an employee comes to you: customers are saying that they see an “insecure” notice when they visit your site. They’re afraid to place orders. You rush to fix things as soon as possible, which requires contacting your web host over the phone and trying to untangle the mess. You need to revert back to a secure and functioning version of your website before your company’s reputation is damaged any further. Unfortunately, that’s going to take some time. </p> <span id="more-92339"></span> <p>This scenario is a real possibility. And in fact, it represents just one of several ways your website content could become inaccessible, costing you sales and revenue. A website backup plan is the best way to protect your content and your business. Even if you’re just getting started, you don’t want to lose the work you’ve already put into your site.</p> <h2 class="wp-block-heading">Why you might need a website backup</h2> <h3 class="wp-block-heading">1. Your site gets hacked</h3> <p>Cybercriminals deploy automated bots and malware that can spend all day trying to find and break into vulnerable sites. They may want to collect personal information from your visitors, steal your business data, or even demand a ransom to release important files. Even if you don’t store important data on your site, hackers can still cause damage in a number of other ways.  </p> <p>But, if your content and core website files are backed up off-site, you can restore them quickly, minimizing your revenue loss and service interruptions for your customers. </p> <h3 class="wp-block-heading">2. Your site breaks after an update</h3> <p>Did you know that plugins and themes can conflict with one another and with WordPress core? After an update, an issue could occur that breaks part of your site or takes it down – and you might not be able to access the WordPress control panel to fix it.</p> <p>With your website properly backed up, you can restore an earlier version with a single click and get back to business as usual. </p> <h3 class="wp-block-heading">3. You accidentally delete critical files </h3> <p>You might be working in the backend of your site and delete a critical file or mess up a PHP script. With a website backup, this problem can be fixed before most people even realize anything went wrong.</p> <h3 class="wp-block-heading">4. You try something new that breaks your site</h3> <p>This is a very common scenario. You may try out a new marketing idea that requires some changes to your site’s core design. You’re not sure if it will work, but the only way to find out is to test it.</p> <p>With a site backup ready at the click of a button, you can run that test without worry or fear. If problems arise, you can simply restore the previous version and try again.</p> <h2 class="wp-block-heading">How your business loses without a website backup plan</h2> <p>If your site goes down for an extended period of time, you’ll lose in three primary ways, and all of them are costly. </p> <h3 class="wp-block-heading">1. You could lose all your work</h3> <p>The longer you’ve had your website, the more time and money you’ve invested in it. You have content, graphics, plugins, preferred settings, customized code, themes, scripts, and marketing funnels that you don’t want to lose. </p> <h3 class="wp-block-heading">2. You could lose money</h3> <p>If your website generates revenue, you’re losing money when it’s down. But the financial losses don’t end once your site has been restored. </p> <p>If your site is down long enough, customers will start to wonder whether it’s secure, or if you went out of business. If just one person decides to shop at a competitor while your site’s down and they enjoy their new experience, you’ve lost that customer’s lifetime revenue. For small businesses in particular, for whom each customer represents a significant portion of their revenue, this can be devastating.</p> <p>Plus, while it’s down, your site cannot attract or engage new leads. If you run social media, search engine, print, television, or even billboard ads and they refer prospects to your website, you’ll miss out on leads and waste money you’ve invested in advertising.</p> <div class="cta-install blog-insert"> <div class="color-blobs"> <span class="blob green"></span> <span class="blob yellow"></span> </div> <div class="cta-content "> <div class="cta-icon"> <svg width="58" height="59" viewBox="0 0 58 59" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>VaultPress Backup</title> <rect class="jetpack-hero-product-background" y="0.494141" width="58" height="58" rx="4" fill="#2C3338"/> <path d="M17.0225 21.8095C17.0075 21.7046 17 21.6072 17 21.5173C17 21.2027 17.0749 20.9106 17.2247 20.6409C17.4195 20.2814 17.7116 20.0117 18.1011 19.8319L28.4382 16.1465C28.618 16.0866 28.8052 16.0566 29 16.0566L29.5618 16.1465L39.8989 19.8319C40.2884 20.0117 40.5805 20.2814 40.7753 20.6409C40.9251 20.9256 41 21.2177 41 21.5173C41 21.6072 40.9925 21.7046 40.9775 21.8095C40.9775 21.8244 40.97 21.8694 40.9551 21.9443C40.8352 22.4836 40.7004 23.0304 40.5506 23.5847C40.4007 24.1241 40.1311 25.0454 39.7416 26.3488C39.3521 27.6521 38.8727 28.9405 38.3034 30.2139C37.7491 31.4874 37.0899 32.8656 36.3258 34.3488C35.5768 35.8169 34.6554 37.2626 33.5618 38.6859C32.4831 40.1091 31.3296 41.375 30.1011 42.4836C29.8015 42.7832 29.427 42.933 28.9775 42.933C28.5581 42.933 28.1985 42.7832 27.8989 42.4836C26.3708 41.1203 24.9551 39.4799 23.6517 37.5623C22.3483 35.6447 21.3146 33.8619 20.5506 32.2139C19.7865 30.566 19.1124 28.8956 18.5281 27.2027C17.9588 25.4948 17.5768 24.2514 17.382 23.4724C17.2022 22.6933 17.0824 22.139 17.0225 21.8095ZM18.0112 21.9443C18.0412 22.139 18.1011 22.4387 18.191 22.8432C18.2959 23.2327 18.4831 23.8993 18.7528 24.8432C19.0225 25.772 19.3221 26.7308 19.6517 27.7196C19.9963 28.6933 20.4532 29.8244 21.0225 31.1128C21.6067 32.3862 22.2285 33.6072 22.8876 34.7757C23.5618 35.9443 24.3708 37.1428 25.3146 38.3712C26.2584 39.5997 27.2547 40.6859 28.3034 41.6297C28.5131 41.7795 28.7453 41.8544 29 41.8544C29.2547 41.8544 29.4719 41.7795 29.6517 41.6297C31.1049 40.3263 32.4457 38.7608 33.6742 36.933C34.9176 35.1053 35.8914 33.4199 36.5955 31.8769C37.3146 30.3188 37.9513 28.7158 38.5056 27.0679C39.0599 25.405 39.4195 24.2289 39.5843 23.5398C39.764 22.8506 39.8839 22.3188 39.9438 21.9443C39.9588 21.8694 39.9663 21.7945 39.9663 21.7196C39.9813 21.5548 39.9438 21.39 39.8539 21.2252C39.7341 20.9855 39.5543 20.8207 39.3146 20.7308L29.3371 17.1353C29.2921 17.1353 29.2322 17.1278 29.1573 17.1128C29.0824 17.0978 29.0225 17.0903 28.9775 17.0903L28.6629 17.1353L18.6854 20.7308C18.4457 20.8207 18.2659 20.9855 18.1461 21.2252C18.0562 21.39 18.0037 21.5623 17.9888 21.742C17.9888 21.8169 17.9963 21.8844 18.0112 21.9443ZM21.7865 22.8432H25.5618L28.9775 31.6072L32.4382 22.8432H36.2135C36.1236 23.0679 36.0037 23.3975 35.8539 23.8319C35.7041 24.2514 35.5618 24.6334 35.427 24.978C35.2921 25.3226 35.1498 25.6447 35 25.9443C34.97 26.0042 34.9176 26.0491 34.8427 26.0791C34.7828 26.1091 34.7079 26.139 34.618 26.169C34.5281 26.184 34.4607 26.199 34.4157 26.2139C34.3408 26.2589 34.2734 26.3113 34.2135 26.3712C34.1685 26.4162 34.1236 26.4836 34.0787 26.5735C34.0487 26.6484 34.0187 26.7083 33.9888 26.7533C33.9738 26.7982 33.9438 26.8806 33.8989 27.0005C33.8689 27.1053 33.8464 27.1727 33.8315 27.2027L33.2921 28.551C31.6742 32.6409 30.7154 35.0679 30.4157 35.8319H27.5843L26.3708 32.8656C26.2509 32.5061 26.0412 31.9668 25.7416 31.2477C25.6217 30.8881 25.412 30.3488 25.1124 29.6297L24.4382 27.9668C24.3783 27.8319 24.3109 27.6521 24.236 27.4274C24.161 27.2027 24.0787 27.0005 23.9888 26.8207C23.9139 26.6409 23.809 26.4686 23.6742 26.3038C23.6142 26.2439 23.5468 26.2065 23.4719 26.1915C23.397 26.1615 23.3146 26.1465 23.2247 26.1465C23.1348 26.1465 23.0749 26.139 23.0449 26.1241C22.6704 25.2102 22.2509 24.1166 21.7865 22.8432Z" fill="#F6F6F4"/> </svg> </div> <p class="cta-heading no-widows"> The best real‑time WordPress backup plugin </p> <p class="cta-body"> Save every change and get back online quickly with one‑click restores from VaultPress Backup. </p> <a id="blog-post-id-92339" class="wp-button is-primary" href="https://jetpack.com/upgrade/backup/" data-product="backup" data-location="blog-middle-inline-product-banner" > Get VaultPress Backup </a> </div> </div> <br /> <h3 class="wp-block-heading">3. You could lose time you’ll never get back</h3> <p>How long will it take to restore your site to full working order? Days? Weeks? All that time is utterly and completely wasted. You will never get it back.</p> <p>If your website is restored immediately, you can continue running your business as usual. If not, every minute you spend trying to rebuild or restore your site is time not growing or maintaining your business. </p> <h2 class="wp-block-heading">Traits of high-quality website backups</h2> <p>The best website backups protect your website by offering three primary characteristics:</p> <ul class="wp-block-list"> <li><strong>They’re effortless</strong> – backups happen automatically so you never worry, and never waste any time on them.</li> <li><strong>They’re secure</strong> – backup files are stored off-site, on different servers, with redundancy, so you know they’ll always be safe.</li> <li><strong>They’re instant </strong>– you can demand backups at a moment’s notice and restoration happens instantly with the click of a button.</li> </ul> <h2 class="wp-block-heading">Local vs. Cloud backups</h2> <h3 class="wp-block-heading">Local backups</h3> <p>A local website backup means that files are stored on servers at your physical location or on an external hard drive. Local backups are also normally off-site, as long as the same device storing the backup does not host your website. </p> <p>The biggest problem with any local backup solution is that it’s up to you to manage it. WordPress is a complex content management system, and you’ll need to make sure you have a backup of your entire site to avoid data loss. You will need to use FTP/SFTP clients or UNIX Shell skills to download, compress, and store database backups from your web hosting provider’s cPanel, as well as phpMyAdmin know-how to to edit your MySQL database to discover what’s wrong if your site goes down. It’s all about as complicated as it sounds.</p> <p>You have to remember to back up your files frequently. If you’re just taking monthly backups – or even only back up your website once or twice per year – and your site goes down, you could lose huge amounts of work.</p> <p>If backups and site files are stored in the same place, both can be hacked at the same time. This is exactly why backups stored by your host are not the most secure option. </p> <p>Finally, you do need technical knowledge to successfully restore backups.</p> <h3 class="wp-block-heading">Cloud backups</h3> <p>Cloud backups are much more secure than local ones. If your local files are compromised, cloud-based backups will still be there. </p> <p>The problem is, you still have to manage all the backups. That means remembering to take manual backups regularly. Do you want this task on your weekly to-do list? </p> <p>Cloud-based storage options like Google Drive and Dropbox aren’t really meant for this type of storage. You won’t be able to restore your site in minutes if you’re managing backups yourself.</p> <p>Even if you do have a recently-created, full backup available, you’ll need to know what to do with these files to get your site working again. For most, this again involves contacting your host, time spent waiting for help, and lots of frustration.</p> <h2 class="wp-block-heading">Full vs. incremental backups</h2> <h3 class="wp-block-heading">Full backups</h3> <p>A full backup means that your entire website is essentially saved as a single file every time you back it up. Thus, your complete data set is ready and available and you can control how often your site is backed up. </p> <p>The biggest problem with a full backup is that it uses a lot of storage space. Each backup file is large, and as your site grows, each backup requires more time to complete the process, so restoring it takes longer than necessary. </p> <h3 class="wp-block-heading">Incremental backups</h3> <p>An incremental website backup only updates with any changes made since the last backup. So if you’ve only made one change to your website this week, only that single change will need to be saved. This takes far less time than a full backup and requires much less storage space. </p> <h2 class="wp-block-heading">The best combination: Jetpack Backup</h2> <p>Jetpack Backup is a cloud-based <a href="https://jetpack.com/blog/automatic-website-backups/">automatic website backup</a> service that saves you storage space and protects your site from hackers. Your backups are safe on the same world-class infrastructure that houses millions of sites on WordPress.com. If, for some reason, your website files are compromised on your server, you can access and restore backups using Jetpack. And if you want to switch hosts, you can even restore to a completely different server.</p> <p>Jetpack’s backups are incremental, so the process puts minimal strain on your server. All Jetpack plans include real-time backup, where your site is backed up live, as you work on it. When you create a new page, it’s backed up as soon as you click the “Publish” button.</p> <p>At a bare minimum, Jetpack’s backup plugin keeps 30 days of site backups available, so you have weeks to decide whether you want to revert to an old version of your site. For premium plans, the archive is up to a year!</p> <p>The best part about Jetpack Backup? Our one-click restore truly means that a downed site can be back up and running in minutes, not hours or days. And if you need help, our Happiness Engineers are standing by to get a backup of your site up and running as quickly as possible.</p> <p>Backups are an affordable way to have peace of mind and know that you’ll avoid the staggering losses of time, money, and website content that impact your business with a site crash.</p> <p>You don’t have to install the entire suite of Jetpack tools anymore to access the globally-recognized reliability and performance of Jetpack Backup. Many developers and site owners asked for the flexibility to use specific components of Jetpack as part of their own, custom-built “tech stack” of plugins. We listened to your feedback and released Jetpack Backup as <a href="https://wordpress.org/plugins/jetpack-backup/">its own plugin.</a></p> <p><a href="https://jetpack.com/upgrade/backup/">Get started with Jetpack Backup.</a></p> <div class="entry-utility"> This entry was posted in <a href="https://jetpack.com/blog/category/security/" rel="category tag">Security</a> and tagged <a href="https://jetpack.com/blog/tag/backups/" rel="tag">Backups</a>, <a href="https://jetpack.com/blog/tag/cloud/" rel="tag">cloud</a>, <a href="https://jetpack.com/blog/tag/hackers/" rel="tag">hackers</a>, <a href="https://jetpack.com/blog/tag/offsite-backups/" rel="tag">offsite backups</a>. Bookmark the <a href="https://jetpack.com/blog/wordpress-website-backups-101/" title="Permalink to Website Backups: What They Are and Why You Need One" rel="bookmark">permalink</a>. </div> <hr class='author-section-divider'> <div class='author-section'> <div class="author-section-avatar"> <img alt='Dan Magill profile' src='https://0.gravatar.com/avatar/9aab5b4005626cac71bcc34018861028cc007dfc56567630819d18013bc8bee9?s=70&d=retro&r=G' class='avatar avatar-70' height='70' width='70' /> </div> <p class="author-section-name"> Dan Magill </p> </div> <div class="cta-install blog-insert"> <div class="color-blobs"> <span class="blob green"></span> <span class="blob yellow"></span> </div> <div class="cta-content "> <div class="cta-icon"> <svg width="58" height="59" viewBox="0 0 58 59" fill="none" xmlns="http://www.w3.org/2000/svg"> <title>VaultPress Backup</title> <rect class="jetpack-hero-product-background" y="0.494141" width="58" height="58" rx="4" fill="#2C3338"/> <path d="M17.0225 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backup plugin </p> <p class="cta-body"> Save every change and get back online quickly with one‑click restores from VaultPress Backup. </p> <a id="blog-post-id-92339" class="wp-button is-primary" href="https://jetpack.com/upgrade/backup/" data-product="backup" data-location="blog-sidebar-product-banner" > Get VaultPress Backup </a> </div> <script> // Wrap this all in DOMContentLoaded event to ensure we have all the elements needed for calculations document.addEventListener( 'DOMContentLoaded', () => { // We should only ever have one footer element on the page, so this should be safe const footer = document.getElementsByTagName( 'footer' )[0]; const rightSidebar = document.getElementsByClassName( 'r-side' )[0]; const header = document.getElementById( 'jetpack-header' ); const stickySidebarAd = document.getElementById( 'sidebar-product-banner' ); // Throttle scroll function so we don't fire every millisecond function throttle(fn, wait) { var time = Date.now(); return function() { if ( ( time + wait - Date.now() ) < 0 ) { fn(); time = Date.now(); } } } function handleScroll() { const sidebarDimentions = rightSidebar.getBoundingClientRect(); const headerDimentions = header.getBoundingClientRect(); const footerDimentions = footer.getBoundingClientRect(); const sidebarAdHeight = stickySidebarAd.getBoundingClientRect().height; const isSidebarAdSticky = stickySidebarAd.classList.contains( 'sticky' ); // This is how far we want the ad to be away from the header const stickyOffset = 20; // If the sidebar is not sticky, we need to account for it when calculating the scroll point to make it sicky. // If it is already sticky, we don't need to since it is no longer part of the sidebar layout-wise const scrollPointTopOffset = isSidebarAdSticky ? stickyOffset : sidebarAdHeight + stickyOffset; // Margin above the footer const footerMarginOffset = 44; // This determines if the sticky ad is at the bottom of the document before the footer // Also take into consideration the margin 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so it takes in account any banners above it (i.e. the admin bar or sale banner) } else if ( headerDimentions.bottom >= sidebarDimentions.bottom - scrollPointTopOffset ) { stickySidebarAd.classList.add( 'sticky' ); // The calculated width keeps the ad from becoming wider that the sidebar since it's width is normally constrained by the parent, and we want it to scale with the width of the screen like the sidebar does // The calcualted left value keeps the ad aligned with the sidebar when it becomes sticky even when the screen width is changed // The calculated top value makes sure the ad is just below the header when it becomes sticky stickySidebarAd.style.cssText = ` width: ${ sidebarDimentions.width }px; left: ${ sidebarDimentions.left }px; top: ${ headerDimentions.bottom + stickyOffset }px; `; document.body.style.position = 'unset'; // If neither of the above conditions is true, the ad should be in its normal position at the bottom of the sidebar } else { stickySidebarAd.classList.remove( 'sticky' ); stickySidebarAd.style.cssText = ` width: auto; left: auto; top: auto; `; document.body.style.position = 'unset'; } } window.addEventListener( 'resize', throttle( handleScroll, 50 ) ); window.addEventListener( 'scroll', throttle( handleScroll, 50 ) ); } ); </script> </div> </div> <footer> <div class="jetpack-footer"> <div class="jetpack-footer__content"> <div class="jetpack-footer__head"> <div> <a href="https://jetpack.com/" aria-label="Jetpack home" class="home-link jetpack-footer__home-link"> <svg class="jetpack-logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 139.93 38" aria-hidden="true" width="140" height="38" > <path class="jetpack-emblem" d="M19,0A19,19,0,1,0,38,19,19,19,0,0,0,19,0ZM18,22.15H8.56L18,3.73Zm1.92,12.08V15.81h9.47Z"/> <path d="M49.06,31.55c-.54-.84-1.05-1.67-1.56-2.47,2.68-1.63,3.59-2.94,3.59-5.4V9.43H47.94V6.71h6.7V23C54.64,27.09,53.45,29.41,49.06,31.55Z"/> <path 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