Capabilities | Elsevier Pharma Solutions

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overlay-content text-start align-items-center"> <div class="row d-flex align-items-center"> <h1 class="mb-5">Explore Elsevier’s Medical Advertising and Education Capabilities</h1> <div class="body-text"> <p><span>At Elsevier, we want you to think of us first. With Elsevier’s advertising solutions, our goal is to be your one-stop-shop partner in fulfilling your medical advertising, branding, customer engagement and marketing strategies.</span></p> </div> </div> </div> </div> </div>   </div> <div class="container-fluid px-3 px-lg-0"> <div class="row g-0"> <div class="col-sm-12 ">         <div id="paragraph-rich-text_104071" class="paragraph paragraph--type--rich-text"> <div class="container"><div class="row pt-3 pt-lg-5"><h2 class="h2 heading mb-3 align-self-start">Talk to us about how you can boost your HCP education and pharmaceutical advertising</h2><p>Promote your brand at every stage of the drug lifecycle with our comprehensive medical marketing solutions catered for healthcare advertising agencies, media planners, and life sciences marketers.</p></div></div> </div>      <div class="bg-white mt-3 mt-md-0 py-3 py-lg-5" id="paragraph-cta-row_104081"> <div class="paragraph paragraph--type--cta-row container"> <div class="orange-step-cards row justify-content-center row-cols-5 row-cols-md-5 row-cols-lg-5 g-0 g-lg-3"><div class="orange-step-cards--item card-triangle col mb-2 pe-1 pe-lg-4"><div class="card-rounded-start card h-100 p-1 p-lg-2 bg-orange border-0"><div class="text-white card-body d-flex flex-column justify-content-center p-0 p-lg-3"><h3 class="h4">Pre-Launch</h3></div></div></div><div class="orange-step-cards--item card-triangle col mb-2 pe-1 pe-lg-4"><div class="card-rounded-start card h-100 p-1 p-lg-2 bg-orange border-0"><div class="text-white card-body d-flex flex-column justify-content-center p-0 p-lg-3"><h3 class="h4">Launch</h3></div></div></div><div class="orange-step-cards--item card-triangle col mb-2 pe-1 pe-lg-4"><div class="card-rounded-start card h-100 p-2 bg-orange border-0"><div class="text-white card-body d-flex flex-column justify-content-center p-0 p-lg-3"><h3 class="h4">Market Penetration</h3></div></div></div><div class="orange-step-cards--item card-triangle col mb-2 pe-1 pe-lg-4"><div class="card-rounded-start card h-100 p-1 p-lg-2 bg-orange border-0"><div class="text-white card-body d-flex flex-column justify-content-center p-0 p-lg-3"><h3 class="h4">Market Maturity</h3></div></div></div><div class="orange-step-cards--item col mb-2 ps-0 ps-lg-4"><div class="card card-rounded-10 h-100 p-1 p-lg-2 bg-orange border-0"><div class="text-white card-body d-flex flex-column justify-content-center p-0 p-lg-3"><h3 class="h4">Patent Expiry</h3></div></div></div></div> <div class="orange-step-content row row-behind row-personas justify-content-start row-cols-4 row-cols-lg-4 g-3 g-md-3 g-lg-3"> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104072" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <img class="icon-xsm border-0 mb-3" src="/sites/default/files/2024-03/icon-injection.svg" alt="Syringe icon"> <h4 class="h5 mb-3 blue"> Disease & brand awareness </h4> <div class="card-body--content text-lg-left align-self-start"> <p><span>Increase disease state and brand awareness with relevant educational and promotional content</span></p> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104073" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <img class="icon-xsm border-0 mb-3" src="/sites/default/files/2024-03/icon-pill.svg" alt="Pill icon"> <h4 class="h5 mb-3 blue"> Drug & brand awareness expansion </h4> <div class="card-body--content text-lg-left align-self-start"> <p><span>Boost your pharmaceutical advertising with educational and promotional content driving increased disease state and brand awareness</span></p> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104074" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <img class="icon-xsm border-0 mb-3" src="/sites/default/files/2024-03/icon-stethoscope.svg" alt="Stethoscope icon"> <h4 class="h5 mb-3 blue"> Physician engagement </h4> <div class="card-body--content text-lg-left align-self-start"> <p><span>Improve your HCP advertising strategies with educational and accessible content featuring credible sources</span></p> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104075" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <img class="icon-xsm border-0 mb-3" src="/sites/default/files/2024-03/icon-like.svg" alt="Thumbs up icon"> <h4 class="h5 mb-3 blue"> Brand preference & reputation </h4> <div class="card-body--content text-lg-left align-self-start"> <p>Build your credibility with Elsevier advertising solutions utilizing in-depth, value-added content featuring reputable sources</p> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104076" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <h5 class="h5 mb-3 blue"> Key success metrics </h5> <div class="card-body--content text-lg-left align-self-start"> <ul><li>Reach</li><li>Impressions</li><li>Pageviews</li></ul> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104077" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <h5 class="h5 mb-3 blue"> Key success metrics </h5> <div class="card-body--content text-lg-left align-self-start"> <ul><li>Reach</li><li>Impressions</li><li>Pageviews</li></ul> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104078" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <h5 class="h5 mb-3 blue"> Key success metrics </h5> <div class="card-body--content text-lg-left align-self-start"> <ul><li>Site usage metrics</li><li>Advanced media metrics</li></ul> </div> </div> </div> </div>  </div> </div> <div class="col mt-0 mt-lg-0 mb-2"> <div class="row h-100">     <div id="paragraph-cta_104079" class="paragraph paragraph--type--cta" > <div class="card card-rounded-10 h-100 p-2"> <div class="card-body d-flex flex-column align-items-start justify-content-start p-0 p-lg-3"> <h5 class="h5 mb-3 blue"> Key success metrics </h5> <div class="card-body--content text-lg-left align-self-start"> <ul><li>Clicks</li><li>Registrations</li><li>Qualified leads</li></ul> </div> </div> </div> </div>  </div> </div> </div> </div> </div>      <div id="paragraph-collapsible-cluster_104088" class="paragraph paragraph--type--collapsible-cluster paragraph-id--104088 container"> <div class="container"> <div class="row py-3 py-lg-5"> <h2 class="h2 heading mb-3 align-self-start"> Elsevier Advertising Solutions Available </h2> <div class="mb-5"> <p><span>Looking for a product portfolio that is relevant to your brand?</span><br><span>Check out what fits best for your needs from our wide array of medical advertising solutions that will help improve your physician engagement and HCP advertising strategies.</span></p> </div> 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py-3"> <img src="/sites/default/files/2024-03/Enhanced-Publication.png" alt=" " class="img-fluid" height="200"/> </div> <div class="card-body"> <h3 class="h4 black mb-3"> <a href="/capabilities/enhanced-publication" class="text-decoration-none text-black">     Enhanced Publication  </a> </h3> <div class="flip-card-description pb-3">     <p>Supplementary content like commentaries and summaries are among the formats considered most important for keeping informed about medical developments.</p>  </div> <div class="flip-card-link"> <a href="/capabilities/enhanced-publication" class="text-decoration-none">Explore</a> </div> </div> </div> </div>      <div id="paragraph-collapsible-item_104098" class="col mb-2 h-100 content-item"> <div class="card border-0 h-100 mb-3"> <div class="card_capabilities__cover-image zoom-card text-center py-3"> <img src="/sites/default/files/2024-03/Local-Editions.png" alt=" " class="img-fluid" height="200"/> </div> <div class="card-body"> <h3 class="h4 black 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class="card border-0 h-100 mb-3"> <div class="card_capabilities__cover-image zoom-card text-center py-3"> <img src="/sites/default/files/2024-03/Supplement.png" alt=" " class="img-fluid" height="200"/> </div> <div class="card-body"> <h3 class="h4 black mb-3"> <a href="/capabilities/supplement" class="text-decoration-none text-black">     Supplement  </a> </h3> <div class="flip-card-description pb-3">     <p>Supplement those journals with sponsored issues of Elsevier journals that are published in addition to the standard publication schedule. </p>  </div> <div class="flip-card-link"> <a href="/capabilities/supplement" class="text-decoration-none">Explore</a> </div> </div> </div> </div>      <div id="paragraph-collapsible-item_104104" class="col mb-2 h-100 content-item"> <div class="card border-0 h-100 mb-3"> <div class="card_capabilities__cover-image zoom-card text-center py-3"> <img src="/sites/default/files/2024-03/Textbooks-%26-Clinics-of-North-America.png" alt=" " class="img-fluid" height="200"/> </div> <div class="card-body"> <h3 class="h4 black mb-3"> <a href="/capabilities/textbooks-clinics-north-america" class="text-decoration-none text-black">     Textbooks & Clinics of North America  </a> </h3> <div class="flip-card-description pb-3">     <p>Physicians are looking for content in different formats and sources to stay well informed about new medical developments.</p>  </div> <div class="flip-card-link"> <a href="/capabilities/textbooks-clinics-north-america" class="text-decoration-none">Explore</a> </div> </div> </div> </div>      <div id="paragraph-collapsible-item_104105" class="col mb-2 h-100 content-item"> <div class="card border-0 h-100 mb-3"> <div class="card_capabilities__cover-image zoom-card text-center py-3"> <img src="/sites/default/files/2024-03/Webinars-new.png" alt=" " class="img-fluid" height="200"/> </div> <div class="card-body"> <h3 class="h4 black mb-3"> <a href="/capabilities/webinar" class="text-decoration-none text-black">     Webinars  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CME marketing offers posting, announcement emails and eblast marketing for CME activities when you sponsor a session or forum. </p>  </div> <div class="flip-card-link"> <a href="/capabilities/cme-marketing" class="text-decoration-none">Explore</a> </div> </div> </div> </div>      <div id="paragraph-collapsible-item_104108" class="col mb-2 h-100 content-item"> <div class="card border-0 h-100 mb-3"> <div class="card_capabilities__cover-image zoom-card text-center py-3"> <img src="/sites/default/files/2024-03/conference-coverage.png" alt=" " class="img-fluid" height="200"/> </div> <div class="card-body"> <h3 class="h4 black mb-3"> <a href="/capabilities/conference-coverage" class="text-decoration-none text-black">     Conference Coverage  </a> </h3> <div class="flip-card-description pb-3">     <p>Content includes key industry leader (KOL) videos, expert opinions and conference highlights. 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