Predictive Customer Analytics Online Class | LinkedIn Learning, formerly Lynda.com

<!DOCTYPE html> <html lang="en"> <head> <meta name="pageKey" content="d_learning_course_guest">  <meta name="locale" content="en_US"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYnkfCOC368IseKVJBW7g==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="ff397d7a-ff87-4aae-843a-dc89654ddb6c" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_guest;djyJVLZFSQGfXGbGHAmQww==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Predictive Customer Analytics Online Class | LinkedIn Learning, formerly Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Predictive Customer Analytics Online Class | LinkedIn Learning, formerly Lynda.com"> <meta name="twitter:title" content="Predictive Customer Analytics Online Class | LinkedIn Learning, formerly Lynda.com"> <meta property="og:description" content="Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers."> <meta name="twitter:description" content="Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE">  <meta property="og:url" content="https://www.linkedin.com/learning/predictive-customer-analytics-15863628"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/ccepec31u8riooiwchbtig8m0"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"Course","provider":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"publisher":{"@type":"Organization","name":"LinkedIn Learning","url":"https://www.linkedin.com/learning/"},"hasCourseInstance":{"@type":"CourseInstance","courseMode":"online","courseWorkload":"PT1H36M44S","instructor":[{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"}]},"inLanguage":"en","name":"Predictive Customer Analytics","offers":[{"@type":"Offer","category":"Subscription"},{"@type":"Offer","category":"Paid","price":"224.99","priceCurrency":"HKD"}],"description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","image":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","creator":[{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"}],"author":[{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"}],"dateCreated":"2022-04-12","datePublished":"2022-04-12","thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","timeRequired":"PT1H36M44S","totalHistoricalEnrollment":13320,"url":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628","about":[{"@type":"Thing","url":"https://www.linkedin.com/learning/search?keywords=Predictive+Analytics","name":"Predictive Analytics"},{"@type":"Thing","url":"https://www.linkedin.com/learning/search?keywords=Customer+Analysis","name":"Customer Analysis"}],"hasPart":[[{"@type":"VideoObject","name":"The Power of Predictive Analytics - Introduction","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-power-of-predictive-analytics"},{"@type":"VideoObject","name":"Expectations and course organization - Introduction","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M6S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/expectations-and-course-organization"},{"@type":"VideoObject","name":"How to use the exercise files - Introduction","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M6S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/how-to-use-the-exercise-files"}],[{"@type":"VideoObject","name":"The importance of customer analytics - 1. Customer Analytics Overview","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M55S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-importance-of-customer-analytics"},{"@type":"VideoObject","name":"The customer lifecycle - 1. Customer Analytics Overview","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M4S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-customer-lifecycle"},{"@type":"VideoObject","name":"Apply analytics to the customer lifecycle - 1. Customer Analytics Overview","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M20S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/apply-analytics-to-the-customer-lifecycle"},{"@type":"VideoObject","name":"Sources of customer data - 1. Customer Analytics Overview","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M39S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/sources-of-customer-data"},{"@type":"VideoObject","name":"The customer analytics process - 1. Customer Analytics Overview","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M30S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-customer-analytics-process"},{"@type":"VideoObject","name":"Use case: Online computer store - 1. Customer Analytics Overview","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M3S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-online-computer-store"}],[{"@type":"VideoObject","name":"The customer acquisition process - 2. Will You Become My Customer?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT46S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-customer-acquisition-process"},{"@type":"VideoObject","name":"Find high propensity prospects - 2. Will You Become My Customer?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M33S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-high-propensity-prospects"},{"@type":"VideoObject","name":"Recommend best channel for contact - 2. Will You Become My Customer?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M16S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/recommend-best-channel-for-contact"},{"@type":"VideoObject","name":"Offer chat based on visitor propensity - 2. Will You Become My Customer?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M57S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/offer-chat-based-on-visitor-propensity"},{"@type":"VideoObject","name":"Use case: Determine customer propensity - 2. Will You Become My Customer?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT7M14S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-determine-customer-propensity"}],[{"@type":"VideoObject","name":"Upselling and cross-selling - 3. What Else Are You Interested In?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M36S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/upselling-and-cross-selling"},{"@type":"VideoObject","name":"Find items bought together - 3. What Else Are You Interested In?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M38S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-items-bought-together"},{"@type":"VideoObject","name":"Create customer group preferences - 3. What Else Are You Interested In?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M8S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/create-customer-group-preferences"},{"@type":"VideoObject","name":"User-item affinity and recommendations - 3. What Else Are You Interested In?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M25S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/user-item-affinity-and-recommendations"},{"@type":"VideoObject","name":"Use case: Recommend items - 3. What Else Are You Interested In?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M16S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-recommend-items"}],[{"@type":"VideoObject","name":"Generate customer loyalty - 4. How Much Is Your Future Business Worth?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M21S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/generate-customer-loyalty"},{"@type":"VideoObject","name":"Create customer value classes - 4. How Much Is Your Future Business Worth?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M24S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/create-customer-value-classes"},{"@type":"VideoObject","name":"Discover response patterns - 4. How Much Is Your Future Business Worth?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M24S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/discover-response-patterns"},{"@type":"VideoObject","name":"Predict customer lifetime value - 4. How Much Is Your Future Business Worth?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M6S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/predict-customer-lifetime-value"},{"@type":"VideoObject","name":"Use case: Predict CLV - 4. How Much Is Your Future Business Worth?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M12S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-predict-clv"}],[{"@type":"VideoObject","name":"Improve customer satisfaction - 5. Are You Happy with Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M28S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/improve-customer-satisfaction"},{"@type":"VideoObject","name":"Predict intent of contact - 5. Are You Happy with Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M36S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/predict-intent-of-contact"},{"@type":"VideoObject","name":"Find unsatisfied customers - 5. Are You Happy with Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M35S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-unsatisfied-customers"},{"@type":"VideoObject","name":"Group problem types - 5. Are You Happy with Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M28S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/group-problem-types"},{"@type":"VideoObject","name":"Use case: Group problem types - 5. Are You Happy with Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT3M48S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-group-problem-types"}],[{"@type":"VideoObject","name":"Prevent customer attrition - 6. Will You Leave Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M32S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/prevent-customer-attrition"},{"@type":"VideoObject","name":"Predict customers who might leave - 6. Will You Leave Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M5S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/predict-customers-who-might-leave"},{"@type":"VideoObject","name":"Find incentives - 6. Will You Leave Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M3S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-incentives"},{"@type":"VideoObject","name":"Discover customer attrition patterns - 6. Will You Leave Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT2M4S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/discover-customer-attrition-patterns"},{"@type":"VideoObject","name":"Use case: Customer patterns - 6. Will You Leave Me?","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT4M52S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-customer-patterns"}],[{"@type":"VideoObject","name":"Devise customer analytics processes - 7. Best Practices","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M48S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/devise-customer-analytics-processes"},{"@type":"VideoObject","name":"Choose the right data - 7. Best Practices","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M19S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/choose-the-right-data"},{"@type":"VideoObject","name":"Design data processing pipelines - 7. Best Practices","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M21S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/design-data-processing-pipelines"},{"@type":"VideoObject","name":"Implement continuous improvement - 7. Best Practices","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT55S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/implement-continuous-improvement"}],[{"@type":"VideoObject","name":"Next steps and additional resources - Conclusion","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT51S","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/next-steps-and-additional-resources"}]],"syllabusSections":[{"@type":"Syllabus","name":"The Power of Predictive Analytics","timeRequired":"PT1M","description":"Use this initial video as a compelling example of the value the course topic offers."},{"@type":"Syllabus","name":"Expectations and course organization","timeRequired":"PT1M6S","description":"In this video, learn how to set up Jupyter Notebook for doing the exercises."},{"@type":"Syllabus","name":"How to use the exercise files","timeRequired":"PT2M6S","description":"In this video, learn how the exercise files are organized and how to use them."},{"@type":"Syllabus","name":"The importance of customer analytics","timeRequired":"PT3M55S","description":"In this video, learn why customer analytics has become very important in today's world and the benefits of learning and using it."},{"@type":"Syllabus","name":"The customer lifecycle","timeRequired":"PT2M4S","description":"In this video, explore the lifecycle of a customer from a business standpoint. Learn how the customer behaves and how it affects the business."},{"@type":"Syllabus","name":"Apply analytics to the customer lifecycle","timeRequired":"PT2M20S","description":"In this video, learn the role analytics plays in each phase of the customer lifecycle."},{"@type":"Syllabus","name":"Sources of customer data","timeRequired":"PT2M39S","description":"In this video, discover the various sources of customer data, why they are important, and their prospective."},{"@type":"Syllabus","name":"The customer analytics process","timeRequired":"PT1M30S","description":"In this video, learn the various phases and types of customer analytics, what data they use, and what results are generated."},{"@type":"Syllabus","name":"Use case: Online computer store","timeRequired":"PT2M3S","description":"This course uses an online computer store as a running use case. In this video, learn how the business is organized and who its customers are."},{"@type":"Syllabus","name":"The customer acquisition process","timeRequired":"PT46S","description":"In this video, explore the customer acquisition process and various factors that play a role in it."},{"@type":"Syllabus","name":"Find high propensity prospects","timeRequired":"PT2M33S","description":"In this video, learn what data elements describe customer behavior in acquisition and how to acquire them."},{"@type":"Syllabus","name":"Recommend best channel for contact","timeRequired":"PT2M16S","description":"In this video, learn how to list and describe the popular use cases applied in predictive customer acquisition."},{"@type":"Syllabus","name":"Offer chat based on visitor propensity","timeRequired":"PT2M57S","description":"In this video, learn how to see and do a complete predictive analytics exercise to predict potential customers from users who are browsing the website."},{"@type":"Syllabus","name":"Use case: Determine customer propensity","timeRequired":"PT7M14S","description":"In this video, learn how to see and do a complete predictive analytics exercise in Python to decide if a chat window needs to be offered to a website visitor based on his propensity to buy."},{"@type":"Syllabus","name":"Upselling and cross-selling","timeRequired":"PT3M36S","description":"In this video, learn how upsells and cross-sells work."},{"@type":"Syllabus","name":"Find items bought together","timeRequired":"PT2M38S","description":"In this video learn what data can be used to understand what the customers might be interested in buying, in addition to what they have brought."},{"@type":"Syllabus","name":"Create customer group preferences","timeRequired":"PT3M8S","description":"In this video, learn how to list and describe the popular use cases applied in predictive customer upsells and cross-sells."},{"@type":"Syllabus","name":"User-item affinity and recommendations","timeRequired":"PT3M25S","description":"In this video, learn how to design a predictive analytics solution to create item groups based on common buyers and use them for recommendations."},{"@type":"Syllabus","name":"Use case: Recommend items","timeRequired":"PT3M16S","description":"In this video, learn how to see and do a complete predictive analytics exercise in Python to create item groups based on common buyers and use them for recommendations."},{"@type":"Syllabus","name":"Generate customer loyalty","timeRequired":"PT2M21S","description":"In this video, learn the concept of customer lifetime value and what factors go into computing it."},{"@type":"Syllabus","name":"Create customer value classes","timeRequired":"PT2M24S","description":"In this video, learn what data is needed to compute customer lifetime value and what data can be used to predict CLV."},{"@type":"Syllabus","name":"Discover response patterns","timeRequired":"PT2M24S","description":"In this video, learn how to list and describe the popular use cases applied in predicting customer lifetime value."},{"@type":"Syllabus","name":"Predict customer lifetime value","timeRequired":"PT3M6S","description":"In this video, learn how to design a predictive analytics solution to predict customer lifetime value based on the initial events and activities of the customer."},{"@type":"Syllabus","name":"Use case: Predict CLV","timeRequired":"PT3M12S","description":"In this video, learn how to see and do a complete predictive analytics exercise in Python to predict customer lifetime value based on the initial events and activities of the customer."},{"@type":"Syllabus","name":"Improve customer satisfaction","timeRequired":"PT2M28S","description":"In this video, learn what customer satisfaction is, the factors that influence it, and the signals that customers provide."},{"@type":"Syllabus","name":"Predict intent of contact","timeRequired":"PT2M36S","description":"What data is used to measure customer satisfaction? What biases exist in it and how they can be eliminated?"},{"@type":"Syllabus","name":"Find unsatisfied customers","timeRequired":"PT2M35S","description":"In this video, learn how to list and describe the popular use cases applied in predicting customer satisfaction."},{"@type":"Syllabus","name":"Group problem types","timeRequired":"PT2M28S","description":"In this video, learn how to design a predictive analytics solution to group problem types and analyze them in order to optimize their resolution."},{"@type":"Syllabus","name":"Use case: Group problem types","timeRequired":"PT3M48S","description":"In this video, learn how to see and do a complete predictive analytics exercise in Python to group problem types and analyze them in order to optimize their resolution."},{"@type":"Syllabus","name":"Prevent customer attrition","timeRequired":"PT1M32S","description":"In this video, learn why customers leave a business."},{"@type":"Syllabus","name":"Predict customers who might leave","timeRequired":"PT2M5S","description":"In this video, learn what data is available that can point and predict possible customer churn."},{"@type":"Syllabus","name":"Find incentives","timeRequired":"PT2M3S","description":"In this video, learn how to list and describe the popular use cases applied in determining customer churn propensities."},{"@type":"Syllabus","name":"Discover customer attrition patterns","timeRequired":"PT2M4S","description":"In this video, learn how to design a predictive analytics solution to identify patterns in customer retentions and use them for improving the business."},{"@type":"Syllabus","name":"Use case: Customer patterns","timeRequired":"PT4M52S","description":"In this video, learn how to see and do a complete predictive analytics exercise in Python to identify patterns in customer retentions and use them for improving the business."},{"@type":"Syllabus","name":"Devise customer analytics processes","timeRequired":"PT1M48S","description":"In this video, learn the best practices for designing customer analytics processes."},{"@type":"Syllabus","name":"Choose the right data","timeRequired":"PT1M19S","description":"In this video, learn how to choose the right data for the problems being solved."},{"@type":"Syllabus","name":"Design data processing pipelines","timeRequired":"PT1M21S","description":"In this video, learn what things need attention while designing big data applications for customer analytics."},{"@type":"Syllabus","name":"Implement continuous improvement","timeRequired":"PT55S","description":"In this video, learn why continuous improvement needs to be built into the process, data, and results in order to keep analytics on the right track."},{"@type":"Syllabus","name":"Next steps and additional resources","timeRequired":"PT51S"}],"aggregateRating":{"@type":"AggregateRating","ratingCount":269,"ratingValue":4.8,"bestRating":5,"worstRating":1},"review":[{"@type":"Review","author":{"@type":"Person","name":"Nayana S.","jobTitle":"Head of Data and AI Analytics | Global Leader of Cyber Security Analytics | Data Product Manager | Data Visualization | Story Telling | Governance","url":"https://in.linkedin.com/in/nayanasheeja-32420332"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"Short and simple. Easy to understand","datePublished":"2024-01-17T23:29:43.179Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Ing. Kevin Obioma Akalonu","jobTitle":"Technical Support @ AT&T Global Network|Network-Security|Cyber-Security","url":"https://cz.linkedin.com/in/ing-kevin-obioma-akalonu-8b53b1b9"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"very helpful","datePublished":"2023-11-16T21:13:45.915Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1},{"@type":"Review","author":{"@type":"Person","name":"Tim Gallagher","jobTitle":"Customer Support Specialist - Tier Support at AT&T","url":"https://www.linkedin.com/in/tim-gallagher-3b705755"},"reviewRating":{"@type":"Rating","ratingValue":5},"reviewBody":"Quizes that were relevant to the material presented.","datePublished":"2023-11-02T16:51:11.650Z","publisher":{"@type":"Organization","name":"LinkedIn"},"bestRating":5,"worstRating":1}],"video":{"@type":"VideoObject","name":"The Power of Predictive Analytics - Predictive Customer Analytics","author":{"@type":"Person","name":"Kumaran Ponnambalam","description":"AI / ML Leader & Author","jobTitle":"AI / ML Leader & Author","url":"https://www.linkedin.com/in/kumaran-ponnambalam-961a344","image":"https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE","description":"Learn about the customer life cycle and how predictive analytics can improve the customer journey. Explore using predictive analytics to identify, attract, and retain customers.","duration":"PT1M","datePublished":"2022-04-12","uploadDate":"2022-04-12","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-power-of-predictive-analytics"},"educationalLevel":"Intermediate","educationalCredentialAwarded":[{"@type":"EducationalOccupationalCredential","name":"LinkedIn Learning Certificate of Completion","url":"https://www.linkedin.com/help/learning/answer/a598944/learning-certificates-of-completion-faqs","credentialCategory":"Certificate","offers":[{"@type":"Offer","category":"Subscription"}]}]} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Skip to main content </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Primary"> <a href="https://www.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">  Search skills, subjects, or software  </div> <span class="sr-only">Expand search</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">This button displays the currently selected search type. When expanded it provides a list of search options that will switch the search inputs to match the current selection. </div>  <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Jobs </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-course_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> People </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-course_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> Learning </button> </li> </ul> <button aria-label="Close" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="First Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input" maxlength="500" name="firstName" placeholder="First Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_first-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Last Name" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Last Name" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Search job titles or companies" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Search job titles or companies" role="combobox" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section>  <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Location" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Location" role="combobox" value="Hong Kong" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="102817007" type="hidden"> <input name="trk" value="learning-course_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/learning/search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Search skills, subjects, or software" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input" maxlength="500" name="keywords" placeholder="Search skills, subjects, or software" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_learning-search-bar_keywords_dismissable-input-clear" type="button"> <label class="sr-only">Clear text</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input class="nav__search-uoo" name="upsellOrderOrigin" type="hidden"> <input name="trk" value="learning-course_learning-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Search" data-tracking-control-name="learning-course_learning-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section>  <div aria-live="polite" class="search-bar__live-text sr-only" role="status"></div> </section>  <div class="nav__cta-container order-3 flex gap-x-1 justify-end min-w-[100px] flex-nowrap flex-shrink-0 babybear:flex-wrap flex-2 babymamabear:min-w-[50px] "> <a class="nav__button-tertiary btn-md btn-tertiary" href="http://www.linkedin.com/learning/subscription/products?courseSlug=predictive-customer-analytics-15863628&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628&trk=learning-course_nav-header-join&upsellTrk=lil_upsell_nav_subscription&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card" data-tracking-control-name="lil_upsell_nav_subscription" data-tracking-impression-name="lil_upsell_nav_subscription" data-test-live-nav-primary-cta data-tracking-will-navigate> Start free trial </a> <a class="nav__button-secondary btn-md btn-secondary-emphasis" href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_nav-header-signin" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate> Sign in </a> <a aria-label="Sign in" class="nav__link-person papabear:hidden mamabear:hidden" data-tracking-control-name="learning-course_nav-header-signin" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&fromSignIn=true&session_redirect=https%3A%2F%2Fwww.linkedin.com%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_nav-header-signin"> <img class="inline-block relative rounded-[50%] w-4 h-4 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt> </a> </div>   </nav> </header>  <div class="cta-banner "> <div class="enterprise-nav"> <div class="enterprise-nav__content-wrapper"> <p id="enterprise-nav-solutions" class="enterprise-nav__content" tabindex="-1"> Solutions for: </p> <a href="https://learning.linkedin.com/for-entire-companies?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-business" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-business">Business</a> <a href="https://learning.linkedin.com/for-higher-education?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-education" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-education">Higher Education</a> <a href="https://learning.linkedin.com/for-governments?src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-government" class="enterprise-nav__content" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-government">Government</a> <a href="/learning/subscription/teams?veh=lil_upx&src=li-learning-nav&trk=learning-course_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-buy" class="enterprise-nav__content" data-test-live-enterprise-upsell="true" data-tracking-control-name="learning-course_enterprise-nav" data-tracking-will-navigate="true" data-tracking-impression-name="lil_upsell_learning-course_enterprise-nav_teambuy" id="business-nav-buy">Buy for my team</a> </div> </div>   </div> <main class="main papabear:flex papabear:w-content-max-w papabear:mx-auto papabear:pt-desktop-content-top-margin mamabear:pt-desktop-content-top-margin " id="main-content" role="main"> <section class="core-rail mx-auto papabear:w-core-rail-width mamabear:max-w-[790px] babybear:max-w-[790px]"> <ol class="breadcrumb__list"> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/browse?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>All topics</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Business</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Marketing</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://www.linkedin.com/learning/topics/marketing-strategy?trk=learning-course_breadcrumb" data-tracking-control-name="learning-course_breadcrumb" data-tracking-will-navigate>Marketing Strategy</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"All topics","item":"https://www.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://www.linkedin.com/learning/topics/business"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https://www.linkedin.com/learning/topics/marketing-2"},{"@type":"ListItem","position":4,"name":"Marketing Strategy","item":"https://www.linkedin.com/learning/topics/marketing-strategy"}]} </script> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__image-container"> <img class="top-card__image" alt="Predictive Customer Analytics" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQEOoASdSrwRBA/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1648058711495?e=2147483647&v=beta&t=8SUlEjC-H1h5fT6puH9NTY3dbiM5IuUXOD3RShS9BYE"> <a class="top-card__overlay-button" data-tracking-control-name="course_preview" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-power-of-predictive-analytics?autoplay=true&trk=course_preview"> <span class="top-card__preview-cta "> <icon class="top-card__preview-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l"> </icon> <span class="top-card__preview-cta-text">Preview</span> </span>  </a> </section> <div class="top-card-layout__card relative p-2 papabear:p-details-container-padding"> <div class="top-card-layout__entity-info-container flex flex-wrap papabear:flex-nowrap"> <div class="top-card-layout__entity-info flex-grow flex-shrink-0 basis-0 babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Predictive Customer Analytics </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> <div class="top-card__headline-row"> <span class="top-card__headline-row-item top-card__headline-row-item--large">With Kumaran Ponnambalam</span> <span class="top-card__headline-row-item">Liked by 309 users</span> </div> <div class="top-card__headline-row"> <span class="top-card__headline-row-item">Duration: 1h 36m</span> <span class="top-card__headline-row-item">Skill level: Intermediate</span> <span class="top-card__headline-row-item">Released: 4/12/2022</span> </div> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://www.linkedin.com/learning/subscription/products?courseSlug=predictive-customer-analytics-15863628&destRedirectURL=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" data-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-impression-name="lil_upsell_course_info_subscription" data-litms-tracking-control-name="lil_upsell_course_info_subscription" data-tracking-will-navigate class="top-card__upsell-link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--primary btn-md btn-primary" data-test-live-course-sub-upsell> Start my 1-month free trial </a> <a class="buy-for-your-team-cta__link top-card-layout__cta mt-2 ml-1.5 h-auto babybear:flex-auto top-card-layout__cta--secondary btn-md btn-secondary" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-course_buy-for-your-team-cta" data-tracking-control-name="learning-course_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-course_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Buy for my team </a> </div> </div>  </div>   </div> </section> <div class="details mx-details-container-padding"> <section class="core-section-container my-3 course-details">  <h2 class="core-section-container__title section-title"> Course details </h2>  <div class="core-section-container__content break-words"> <section class="show-more-less-html course-details__description" data-max-lines="4"> <div class="show-more-less-html__markup show-more-less-html__markup--clamp-after-4 relative overflow-hidden"> Use big data to tell your customer's story, with predictive analytics. In this course, instructor Kumaran Ponnambalam teaches you about the customer life cycle and how predictive analytics can help improve every step of the customer journey. <br><br> Start off by learning about the various phases in a customer's life cycle. Explore the data generated inside and outside your business, and ways the data can be collected and aggregated within your organization. Then review multiple use cases for predictive analytics in each phase of the customer's life cycle, including acquisition, upsell, service, and retention. For each phase, you also build one predictive analytics solution in Python. In the final videos, Kumaran introduces best practices for creating a customer analytics process from the ground up. </div> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--more ml-0.5" data-tracking-control-name="learning-course_show-more-html-btn" aria-label="i18n_show_more" aria-expanded="false">  Show more <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less-html__button show-more-less-button show-more-less-html__button--less ml-0.5" data-tracking-control-name="learning-course_show-less-html-btn" aria-label="i18n_show_less" aria-expanded="true">  Show less <icon class="show-more-less-html__button-icon show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button>  </section> </div> </section> <section class="core-section-container my-3 course-skills">  <h2 class="core-section-container__title section-title"> Skills you’ll gain </h2>  <div class="core-section-container__content break-words"> <ul class="course-skills__skill-list"> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/search?keywords=Predictive+Analytics&trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Predictive Analytics </a> </li> <li class="course-skills__skill-list-item"> <a href="https://www.linkedin.com/learning/search?keywords=Customer+Analysis&trk=learning-course_pill-list" data-tracking-control-name="learning-course_pill-list" data-tracking-will-navigate class="pill flex w-fit mr-[6px] mb-1 hover:no-underline skill-pill"> Customer Analysis </a> </li> </ul> </div> </section> <section class="core-section-container my-3">  <h2 class="core-section-container__title section-title"> Earn a sharable certificate </h2>  <div class="core-section-container__content break-words"> <p class="course-certificate__body-paragraph">Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.</p> <div class="course-certificate__image-container"> <img class="course-certificate__certificate-image" alt="Sample certificate" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/52nu8qc7cfcn7vrftr7ttceqt"> <div> <h3 class="course-certificate__detail-list-heading"> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text learning-logo__text--show-on-mobile" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> <span>Certificate of Completion</span> </h3> <ul> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Showcase on your LinkedIn profile under “Licenses and Certificate” section</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Download or print out as PDF to share with others</p> </li> <li class="course-certificate__detail-list-item"> <div class="course-certificate__detail-list-item-icon-wrapper"><icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5lqa4dj5v9gp6yjh6s6iwtdbb"></icon></div> <p class="course-certificate__detail-list-item-text">Share as image online to demonstrate your skill</p> </li> </ul> </div> </div> </div> </section> <section class="core-section-container my-3 course-instructors">  <h2 class="core-section-container__title section-title"> Meet the instructor </h2>  <div class="core-section-container__content break-words"> <ul class="course-instructors__list"> <li class="course-instructors__list-item"> <a href="https://www.linkedin.com/in/kumaran-ponnambalam-961a344?trk=learning-course_instructor" target="_self" data-tracking-control-name="learning-course_instructor" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link">  <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQFusV0pQnuf9Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1517714848039?e=2147483647&v=beta&t=kRZcyVj24TEUo80wFfOepUT-mrrUxxfoovX5UXHdwRc" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Click here to view Kumaran Ponnambalam’s instructor page"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Kumaran Ponnambalam </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> AI / ML Leader & Author </h4>   </div>  </a> </li> </ul> </div> </section> <section class="core-section-container my-3 reviews-feed">  <h2 class="core-section-container__title section-title"> Learner reviews </h2>  <div class="core-section-container__content break-words"> <div class="reviews-feed__ratings-summary"> <section class="ratings-summary"> <div class="ratings-summary__overall-rating"> <h3 class="ratings-summary__header"><span class="ratings-summary__rating-average">4.8</span> <span class="ratings-summary__rating-max">out of 5</span></h3> <figure class="ratings-summary__figure"> <span class="star-rating" role="img" aria-label="Rating: 4.8 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> <figcaption class="ratings-summary__ratings-total">269 ratings</figcaption> </figure> </div> <div class="ratings-summary__breakdown"> <div class="ratings-summary__disclaimer"> <div class="tooltip"> <button class="tooltip__trigger ratings-summary__disclaimer-trigger" data-tracking-control-name="toggle_disclaimer" type="button"> <icon class="ratings-summary__disclaimer-icon" data-svg-class-name="ratings-summary__disclaimer-icon-svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/g8uts9v3k83n9e3iyvcxit0k"> </icon> <span class="ratings-summary__disclaimer-text">How are ratings calculated?</span> </button> <span role="tooltip" class="tooltip__popup" aria-hidden="true"> The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam. </span> </div> </div> <ul> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 5 star </figcaption> <progress class="ratings-summary__progress-bar" max="269" value="219" aria-valuemin="0" aria-valuenow="219" aria-valuemax="269"> Current value: 219 </progress> <span class="ratings-summary__rating-count-percent"> 81% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 4 star </figcaption> <progress class="ratings-summary__progress-bar" max="269" value="44" aria-valuemin="0" aria-valuenow="44" aria-valuemax="269"> Current value: 44 </progress> <span class="ratings-summary__rating-count-percent"> 16% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 3 star </figcaption> <progress class="ratings-summary__progress-bar" max="269" value="3" aria-valuemin="0" aria-valuenow="3" aria-valuemax="269"> Current value: 3 </progress> <span class="ratings-summary__rating-count-percent"> 1% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 2 star </figcaption> <progress class="ratings-summary__progress-bar" max="269" value="2" aria-valuemin="0" aria-valuenow="2" aria-valuemax="269"> Current value: 2 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> <li> <figure class="ratings-summary__rating-count"> <figcaption class="ratings-summary__rating-count-label"> 1 star </figcaption> <progress class="ratings-summary__progress-bar" max="269" value="1" aria-valuemin="0" aria-valuenow="1" aria-valuemax="269"> Current value: 1 </progress> <span class="ratings-summary__rating-count-percent"> <1% </span> </figure> </li> </ul> </div> </section> </div> <ul class="reviews-feed__reviews-list"> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://in.linkedin.com/in/nayanasheeja-32420332?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Nayana S.  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Nayana S."> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Nayana S.  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Head of Data and AI Analytics | Global Leader of Cyber Security Analytics | Data Product Manager | Data Visualization | Story Telling | Governance </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> January 17, 2024 </span> </div> <div class="review-card__text"> Short and simple. Easy to understand </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Nayana S.’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Nayana S.’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://cz.linkedin.com/in/ing-kevin-obioma-akalonu-8b53b1b9?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Ing. Kevin Obioma Akalonu  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E03AQECVG1jS9oUJw/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1658863503002?e=2147483647&v=beta&t=pmkx_DmZhA6Fbvxzf5xQtadqgfugvSc8ZCXB2nQSB7E" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Ing. Kevin Obioma Akalonu"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Ing. Kevin Obioma Akalonu  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Technical Support @ AT&T Global Network|Network-Security|Cyber-Security </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 16, 2023 </span> </div> <div class="review-card__text"> very helpful </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Ing. Kevin Obioma Akalonu’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Ing. Kevin Obioma Akalonu’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> <li class="reviews-feed__reviews-list-item"> <div class="review-card"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link review-card__entity"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/in/tim-gallagher-3b705755?trk=learning-course" data-tracking-control-name="learning-course" data-tracking-will-navigate> <span class="sr-only"> Tim Gallagher  </span> </a> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Tim Gallagher"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full"> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Tim Gallagher  </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden"> Customer Support Specialist - Tier Support at AT&T </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> <div class="review-card__content"> <div class="review-card__centered-row"> <div class="review-card__star-container"> <span class="star-rating" role="img" aria-label="Rating: 5 out of 5 stars"> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> <span class="star-rating__icon-container" aria-hidden="true"> <icon class="star-rating__icon star-rating__icon--small " data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cg0ud3t24av7pe8eamnp39hfq"></icon> </span> </span> </div> <span class="review-card__rating"> 5/5 </span> <span class="review-card__date"> November 2, 2023 </span> </div> <div class="review-card__text"> Quizes that were relevant to the material presented. </div> <div class="review-card__centered-row review-card__actions"> <a class="review-card__centered-row review-card__action-button" aria-label="Tim Gallagher’s comment is helpful" data-tracking-control-name="learning-course_review-card-helpful-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-helpful-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5ptx189gjbxrh9wf3ncsehms9" data-svg-class-name="review-card__like-icon"></icon> Helpful </a> <span class="review-card__dot-delimiter">·</span> <a class="review-card__centered-row review-card__action-button" aria-label="Report Tim Gallagher’s comment" data-tracking-control-name="learning-course_review-card-report-button" data-tracking-will-navigate href="https://www.linkedin.com/learning-login/?redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Fpredictive-customer-analytics-15863628%3Ftrk%3Dlearning-topics_learning-search-card_search-card%26trk%3Dlearning-topics_learning-search-card_search-card&trk=learning-course_review-card-report-button" rel="nofollow"> <icon class="review-card__centered-row review-card__action-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/d04ze1wt0ev8ck8e4ovqk762o" data-svg-class-name="review-card__flag-icon"></icon> Report </a> </div> </div> </div> </div>  </div> </div> </li> </ul> </div> </section> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4 table-of-contents--with-max-height"> <h2 class="table-of-contents__header"> Contents </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduction <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-power-of-predictive-analytics?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The Power of Predictive Analytics </div> <div class="table-of-contents__item-duration"> 1m </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/expectations-and-course-organization?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Expectations and course organization </div> <div class="table-of-contents__item-duration"> 1m 6s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/how-to-use-the-exercise-files?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> How to use the exercise files </div> <div class="table-of-contents__item-duration"> 2m 6s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Customer Analytics Overview <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Customer Analytics Overview <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-importance-of-customer-analytics?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The importance of customer analytics </div> <div class="table-of-contents__item-duration"> 3m 55s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-customer-lifecycle?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The customer lifecycle </div> <div class="table-of-contents__item-duration"> 2m 4s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/apply-analytics-to-the-customer-lifecycle?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Apply analytics to the customer lifecycle </div> <div class="table-of-contents__item-duration"> 2m 20s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/sources-of-customer-data?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Sources of customer data </div> <div class="table-of-contents__item-duration"> 2m 39s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-customer-analytics-process?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The customer analytics process </div> <div class="table-of-contents__item-duration"> 1m 30s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-online-computer-store?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Use case: Online computer store </div> <div class="table-of-contents__item-duration"> 2m 3s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Will You Become My Customer? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Will You Become My Customer? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/the-customer-acquisition-process?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> The customer acquisition process </div> <div class="table-of-contents__item-duration"> 46s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-high-propensity-prospects?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Find high propensity prospects </div> <div class="table-of-contents__item-duration"> 2m 33s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/recommend-best-channel-for-contact?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Recommend best channel for contact </div> <div class="table-of-contents__item-duration"> 2m 16s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/offer-chat-based-on-visitor-propensity?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Offer chat based on visitor propensity </div> <div class="table-of-contents__item-duration"> 2m 57s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-determine-customer-propensity?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Use case: Determine customer propensity </div> <div class="table-of-contents__item-duration"> 7m 14s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. What Else Are You Interested In? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. What Else Are You Interested In? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/upselling-and-cross-selling?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Upselling and cross-selling </div> <div class="table-of-contents__item-duration"> 3m 36s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-items-bought-together?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Find items bought together </div> <div class="table-of-contents__item-duration"> 2m 38s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/create-customer-group-preferences?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Create customer group preferences </div> <div class="table-of-contents__item-duration"> 3m 8s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/user-item-affinity-and-recommendations?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> User-item affinity and recommendations </div> <div class="table-of-contents__item-duration"> 3m 25s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-recommend-items?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Use case: Recommend items </div> <div class="table-of-contents__item-duration"> 3m 16s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. How Much Is Your Future Business Worth? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. How Much Is Your Future Business Worth? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/generate-customer-loyalty?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Generate customer loyalty </div> <div class="table-of-contents__item-duration"> 2m 21s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/create-customer-value-classes?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Create customer value classes </div> <div class="table-of-contents__item-duration"> 2m 24s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/discover-response-patterns?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Discover response patterns </div> <div class="table-of-contents__item-duration"> 2m 24s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/predict-customer-lifetime-value?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Predict customer lifetime value </div> <div class="table-of-contents__item-duration"> 3m 6s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-predict-clv?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Use case: Predict CLV </div> <div class="table-of-contents__item-duration"> 3m 12s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Are You Happy with Me? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Are You Happy with Me? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/improve-customer-satisfaction?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Improve customer satisfaction </div> <div class="table-of-contents__item-duration"> 2m 28s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/predict-intent-of-contact?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Predict intent of contact </div> <div class="table-of-contents__item-duration"> 2m 36s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-unsatisfied-customers?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Find unsatisfied customers </div> <div class="table-of-contents__item-duration"> 2m 35s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/group-problem-types?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Group problem types </div> <div class="table-of-contents__item-duration"> 2m 28s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-group-problem-types?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Use case: Group problem types </div> <div class="table-of-contents__item-duration"> 3m 48s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Will You Leave Me? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Will You Leave Me? <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/prevent-customer-attrition?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Prevent customer attrition </div> <div class="table-of-contents__item-duration"> 1m 32s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/predict-customers-who-might-leave?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Predict customers who might leave </div> <div class="table-of-contents__item-duration"> 2m 5s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/find-incentives?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Find incentives </div> <div class="table-of-contents__item-duration"> 2m 3s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/discover-customer-attrition-patterns?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Discover customer attrition patterns </div> <div class="table-of-contents__item-duration"> 2m 4s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/use-case-customer-patterns?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Use case: Customer patterns </div> <div class="table-of-contents__item-duration"> 4m 52s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. Best Practices <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. Best Practices <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/devise-customer-analytics-processes?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Devise customer analytics processes </div> <div class="table-of-contents__item-duration"> 1m 48s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/choose-the-right-data?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Choose the right data </div> <div class="table-of-contents__item-duration"> 1m 19s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/design-data-processing-pipelines?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Design data processing pipelines </div> <div class="table-of-contents__item-duration"> 1m 21s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/implement-continuous-improvement?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Implement continuous improvement </div> <div class="table-of-contents__item-duration"> 55s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusion <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://www.linkedin.com/learning/predictive-customer-analytics-15863628/next-steps-and-additional-resources?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Locked)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Next steps and additional resources </div> <div class="table-of-contents__item-duration"> 51s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> <section class="aside-section-container mb-4 subscription-value-props-aside-section"> <h2 class="aside-section-container__title section-title"> What’s included </h2>  <div class="aside-section-container__content break-words"> <ul>  <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Test your knowledge</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">7 quizzes</span> </li> <li class="subscription-value-props-aside-section__list-item"> <span class="subscription-value-props-aside-section__value-prop-label">Learn on the go</span> <span class="subscription-value-props-aside-section__value-prop-sublabel">Access on tablet and phone</span> </li>  </ul> </div> </section> <section class="aside-section-container mb-4 similar-courses-aside-section"> <h2 class="aside-section-container__title section-title"> Similar courses </h2>  <div class="aside-section-container__content break-words"> <ul> <li>  <a href="https://www.linkedin.com/learning/customer-insights-and-consumer-analytics-for-organizations-concepts?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQH2ezHNKTNuyw/learning-public-crop_144_256/learning-public-crop_144_256/0/1567788553685?e=2147483647&v=beta&t=zI4qFe08ie2dBTgUNM-9iID9YMwiVaSuI6sajg82fPI"> <div class="aside-learning-course-card__duration duration">1h 9m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Customer Insights and Consumer Analytics for Organizations: Concepts  </h3>      </div>  </a> </li> <li>  <a href="https://www.linkedin.com/learning/business-analytics-foundations-descriptive-exploratory-and-explanatory-analytics?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQF7XhgAA2iHTQ/learning-public-crop_144_256/learning-public-crop_144_256/0/1628878734552?e=2147483647&v=beta&t=vYM8ZFc50jk1A7lduDcHhFFRAnBGHnZNI4oH6FUEMOQ"> <div class="aside-learning-course-card__duration duration">48m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Business Analytics Foundations: Descriptive, Exploratory, and Explanatory Analytics  </h3>      </div>  </a> </li> <li>  <a href="https://www.linkedin.com/learning/predictive-analytics-essential-training-estimating-and-ensuring-roi?trk=learning-course_similar-courses" target="_self" data-tracking-control-name="learning-course_similar-courses" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-aside-card flex my-1.5 hover:show-play-button focus:show-play-button base-aside-card--link aside-learning-course-card">  <div class="base-aside-card__media flex-shrink-0 mr-0.5 overflow-hidden relative h-[54px] w-[95px] "> <img class="base-aside-card__media-element w-[100px] h-full object-cover" alt data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEp6iwGZ9dKPA/learning-public-crop_144_256/learning-public-crop_144_256/0/1621608850111?e=2147483647&v=beta&t=mAgT55ZoXgb3rcn0yFtid79YVf6vQbtsqGX4U1LcElU"> <div class="aside-learning-course-card__duration duration">51m</div> <icon class="base-aside-card__play-button w-auto play-button overlay-center" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9n9raq7fmdu241tpsxwodsmcd" data-svg-class-name="base-aside-card__play-button-svg"></icon> </div> <div class="base-aside-card__info self-center pl-0.5 flex flex-col flex-1"> <h3 class="base-aside-card__title font-sans text-md font-bold text-color-text relative"> Predictive Analytics Essential Training: Estimating and Ensuring ROI  </h3>      </div>  </a> </li> </ul> </div> </section> <section class="aside-section-container mb-4"> <h2 class="aside-section-container__title section-title"> Download courses </h2>  <div class="aside-section-container__content break-words"> <p>Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.</p> <div class="app-links-aside-section__link-container"> <a class="app-links-aside-section__link" href="https://itunes.apple.com/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_app_links&trk=learning-course_apple-app-store" data-tracking-control-name="learning-course_apple-app-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Download on the App Store" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry" height="42px" width="142px"> </a> <a class="app-links-aside-section__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source%3Dlinkedinlearning%26utm_medium%3DmobileWeb%26utm_campaign%3Dlearning_guest&ct=learning_course_app_links&trk=learning-course_google-play-store" data-tracking-control-name="learning-course_google-play-store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Get it on Google Play" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb" height="42px" width="142px"> </a> </div> </div> </section> </section> </main> <div class="pre-footer "> <section class="core-section-container my-3 price-disclaimer">    <div class="core-section-container__content break-words"> <p class="price-disclaimer__copy"> <sup class="price-disclaimer__copy--sup">*</sup>Price may change based on profile and billing country information entered during Sign In or Registration </p> </div> </section> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Business Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-analysis-and-strategy?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Analysis and Strategy </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/business-software-and-tools?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Business Software and Tools </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/career-development-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Career Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/customer-service-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Customer Service </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/diversity-equity-and-inclusion-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversity, Equity, and Inclusion (DEI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/finance-and-accounting?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finance and Accounting </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/human-resources-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Human Resources </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/leadership-and-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Leadership and Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/marketing-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/professional-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Professional Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/project-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Project Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/sales-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sales </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/small-business-and-entrepreneurship?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Small Business and Entrepreneurship </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/training-and-education?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Training and Education </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all business courses" href="https://www.linkedin.com/learning/topics/business?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Creative Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/aec?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> AEC </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/animation-and-illustration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Animation and Illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/audio-and-music?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Audio and Music </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/graphic-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Graphic Design </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/motion-graphics-and-vfx?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Motion Graphics and VFX </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/photography-2?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Photography </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/product-and-manufacturing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Product and Manufacturing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/user-experience?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> User Experience </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/2015-54?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Video </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/visualization-and-real-time?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Visualization and Real-Time </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-design?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Design </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all creative courses" href="https://www.linkedin.com/learning/topics/creative?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Explore Technology Topics </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/artificial-intelligence?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Artificial Intelligence (AI) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/cloud-computing-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/security-3?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersecurity </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/data-science?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Data Science </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/database-management?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Database Management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/devops?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> DevOps </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/hardware?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Hardware </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/it-help-desk-5?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> IT Help Desk </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/mobile-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Mobile Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/network-and-system-administration?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Network and System Administration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/software-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software Development </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://www.linkedin.com/learning/topics/web-development?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Web Development </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="See all technology courses" href="https://www.linkedin.com/learning/topics/technology?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> See all </a> </div> </div> </section> </div> <footer class="li-footer bg-transparent w-full "> <ul class="li-footer__list flex flex-wrap flex-row items-start justify-start w-full h-auto min-h-[50px] my-[0px] mx-auto py-3 px-2 papabear:w-[1128px] papabear:p-0"> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <span class="sr-only">LinkedIn</span> <icon class="li-footer__copy-logo text-color-logo-brand-alt inline-block self-center h-[14px] w-[56px] mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e12h2cd8ac580qen9qdd0qks8"></icon> <span class="li-footer__copy-text flex items-center">© 2024</span> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://about.linkedin.com?trk=d_learning_course_guest_footer-about" data-tracking-control-name="d_learning_course_guest_footer-about" data-tracking-will-navigate> About </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/accessibility?trk=d_learning_course_guest_footer-accessibility" data-tracking-control-name="d_learning_course_guest_footer-accessibility" data-tracking-will-navigate> Accessibility </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/user-agreement?trk=d_learning_course_guest_footer-user-agreement" data-tracking-control-name="d_learning_course_guest_footer-user-agreement" data-tracking-will-navigate> User Agreement </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/privacy-policy?trk=d_learning_course_guest_footer-privacy-policy" data-tracking-control-name="d_learning_course_guest_footer-privacy-policy" data-tracking-will-navigate> Privacy Policy </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/cookie-policy?trk=d_learning_course_guest_footer-cookie-policy" data-tracking-control-name="d_learning_course_guest_footer-cookie-policy" data-tracking-will-navigate> Cookie Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/copyright-policy?trk=d_learning_course_guest_footer-copyright-policy" data-tracking-control-name="d_learning_course_guest_footer-copyright-policy" data-tracking-will-navigate> Copyright Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://brand.linkedin.com/policies?trk=d_learning_course_guest_footer-brand-policy" data-tracking-control-name="d_learning_course_guest_footer-brand-policy" data-tracking-will-navigate> Brand Policy </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/psettings/guest-controls?trk=d_learning_course_guest_footer-guest-controls" data-tracking-control-name="d_learning_course_guest_footer-guest-controls" data-tracking-will-navigate> Guest Controls </a> </li> <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <a class="li-footer__item-link flex items-center font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover focus:text-color-link-focus" href="https://www.linkedin.com/legal/professional-community-policies?trk=d_learning_course_guest_footer-community-guide" data-tracking-control-name="d_learning_course_guest_footer-community-guide" data-tracking-will-navigate> Community Guidelines </a> </li>  <li class="li-footer__item font-sans text-xs text-color-text-low-emphasis flex flex-shrink-0 justify-start p-1 relative w-50% papabear:justify-center papabear:w-auto"> <div class="collapsible-dropdown collapsible-dropdown--footer collapsible-dropdown--up flex items-center relative hyphens-auto language-selector z-2">  <ul class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-[100%] top-auto" role="menu" tabindex="-1"> <li class="language-selector__item" role="presentation">  <button aria-label="العربية (Arabic)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ar_AE" data-locale="ar_AE" role="menuitem" lang="ar_AE"> العربية (Arabic) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="বাংলা (Bangla)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-bn_IN" data-locale="bn_IN" role="menuitem" lang="bn_IN"> বাংলা (Bangla) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Čeština (Czech)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_CN" data-locale="zh_CN" role="menuitem" lang="zh_CN"> 简体中文 (Chinese (Simplified)) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="正體中文 (Chinese (Traditional))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-zh_TW" data-locale="zh_TW" role="menuitem" lang="zh_TW"> 正體中文 (Chinese (Traditional)) </button> </li>  </ul> <button class="language-selector__button select-none relative pr-2 font-sans text-xs font-bold text-color-text-low-emphasis hover:text-color-link-hover hover:cursor-pointer focus:text-color-link-focus focus:outline-dotted focus:outline-1" aria-expanded="false" data-tracking-control-name="footer-lang-dropdown_trigger"> <span class="language-selector__label-text mr-0.5 break-words"> Language </span> <icon class="language-selector__label-chevron w-2 h-2 absolute top-0 right-0" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> </div> </li> </ul>  </footer> <script src="https://static.licdn.com/aero-v1/sc/h/eh08muqvrde4h3hc6koyij5ti" async></script>  <script src="https://static.licdn.com/aero-v1/sc/h/awgwgu3fg49q0tcvd24ku87qq" async defer></script> <script data-delayed-url="https://static.licdn.com/aero-v1/sc/h/81wy0f4hfrhoilx9eqdwg202z" data-module-id="media-player"></script> <code id="trackingData" style="display: none"></code> <code id="alcOnlyData" style="display: none"></code> </body> </html>

CINXE.COM

Predictive Customer Analytics Online Class | LinkedIn Learning, formerly Lynda.com