不同客户需求差异大，B端产品设计怎么做？

<!DOCTYPE html> <html lang="zh-Hans"> <head> <meta charset="UTF-8"> <meta name="viewport" content="initial-scale=1.0,user-scalable=no,minimal-ui"> <title>不同客户需求差异大，B端产品设计怎么做？ | 人人都是产品经理</title> <meta name="baidu-site-verification" content="codeva-oZwKtV7LDl" /> <meta property="og:title" content="不同客户需求差异大，B端产品设计怎么做？ – 人人都是产品经理"><meta property="og:url" content="https://www.woshipm.com/class/6144543.html"><meta property="og:image" content="https://image.woshipm.com/2024/11/22/21749422-a8ba-11ef-9a4d-00163e0b5ff3.jpg"><meta property="og:description" content="由于B端产品业务的复杂和行业经验，B端产品设计相对于C端，设计思路明显不同。像以下3种情况就是在B端产品设计过程中，会遇到的非常典型的难题，不少B端产品新人一不小心就踩了这些坑。 ①定制化项目，如何快速高效出产品解决方案？当公司标准化产品与项目定制化需求共"><meta property="og:type" content="article"><script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Article", "name": "不同客户需求差异大，B端产品设计怎么做？ – 人人都是产品经理,","author": "起点课堂","description": "由于B端产品业务的复杂和行业经验，B端产品设计相对于C端，设计思路明显不同。像以下3种情况就是在B端产品设计过程中，会遇到的非常典型的难题，不少B端产品新人一不小心就踩了这些坑。 ①定制化项目，如何快速高效出产品解决方案？当公司标准化产品与项目定制化需求共", "image": [ "https:https://image.woshipm.com/2024/11/22/21749422-a8ba-11ef-9a4d-00163e0b5ff3.jpg", "https:https://image.yunyingpai.com/wp/2023/05/iII0nEwuObS5Q02BvUvk.jpg", "https:https://image.woshipm.com/2024/11/21/aa2c503a-a7fb-11ef-8d5a-00163e0b5ff3.jpg" ], "datePublished": "2024-11-24T15:11:12", "commentCount": 1, "interactionStatistic": { "@type": "InteractionCounter", "interactionType": "http://schema.org/LikeAction", "userInteractionCount": 0 } } </script><meta name="keywords" content="b端产品, 业务调研, 直播公开课, "><meta name="description" content="由于B端产品业务的复杂和行业经验，B端产品设计相对于C端，设计思路明显不同。像以下3种情况就是在B端产品设计过程中，会遇到的非常典型的难题，不少B端产品新人一不小心就踩了这些坑。 ①定制化项目，如何快速高效出产品解决方案？当公司标准化产品与项目定制化需求共"><link type="image/vnd.microsoft.icon" href="//image.woshipm.com/favicon.ico" rel="shortcut icon"><meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel='dns-prefetch' href='//image.woshipm.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.woshipm.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! 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:status="isFollowing" @subauthorchild="subauthor" /> </div> <div class="meta--sup"> <time>2024-11-24</time> <div class="meta--sup__right"> 1 评论 <span class="dot"></span> 3773 浏览 <span class="dot"></span> 3 收藏 <span class="dot"></span> <el-tooltip class="item" effect="dark" content="预计阅读时间 10 分钟" placement="top"> <span>10 分钟</span> </el-tooltip> </div> </div> </div> </div> <div class="article-topAd js-star js-star-25" data-id="3"></div> <div class="article--content grap"> <div v-pre> <blockquote><p>由于B端产品业务的复杂和行业经验，B端产品设计相对于C端，设计思路明显不同。像以下3种情况就是在B端产品设计过程中，会遇到的非常典型的难题，不少B端产品新人一不小心就踩了这些坑。</p></blockquote> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/22/21749422-a8ba-11ef-9a4d-00163e0b5ff3.jpg" /></p> <h3>①定制化项目，如何快速高效出产品解决方案？</h3> <p>当公司标准化产品与项目定制化需求共存时，如何判断定制化内容是标准化产品可扩展的？做项目还是做产品是一个难以抉择的问题。</p> <p>这需要B端产品经理在思考新需求时，一定要先明确产品的业务目标，和项目边界。</p> <p>并在拆解业务、深挖功能过程中，通过体系化的思维来分析判整理需求，归纳产品方案的可执行性，提炼高效产出产品解决方案的策略。</p> <h3>②公司项目产品化，接触不到用户，需求全靠臆想，怎么办？</h3> <p>B端产品经理只有通过频繁与客户接触，才有可能真正理解业务场景和客户需求。</p> <p>但因为各种原因（担心新人服务质量/对项目成本控制严格）产品经理<strong>见不到客户，接触不到一手需求和反馈，需求靠转达；需求规划只能基于个人往期实操体验进行，每天一个头两个大。</strong></p> <p>这种做法不仅难以实现开箱即用，更不能解决用户的业务问题。而产品经理除了画图更快，专业竞争能力也得不到提升。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.yunyingpai.com/wp/2023/05/iII0nEwuObS5Q02BvUvk.jpg" alt="" width="142" height="142" data-action="zoom" /></p> <h3>③客户需求差异大，到底要不要做？</h3> <p>大家很清楚，对于一些“被动”接受的用户需求，不是都要通过平台功能层面解决，这些需求很多时候业务复杂且差异大。</p> <p>面对这种情况，需要要不要做？怎么做？会不会引申出新的业务问题或者系统改造难点？</p> <p>这些都需要B端产品经理进行全面而严谨的考量。<strong>如何避免产品越做越复杂？又该从哪些方面进行需求梳理判断？</strong></p> <p>为了帮助B端产品经理解决这些问题，我们准备了一场公开课，邀请了<strong>深耕B端18年，前京东/阿里资深产品专家@高晖老师</strong>，分享他的经验和解决方案。</p> <p>1小时线上直播，分享定制化项目产品解决方案产出难、项目产品化需求纯靠臆想、定制化需求取舍难等B端产品设计中的具体问题解决方法。</p> <p style="text-align: center;">福利直播公开课</p> <p style="text-align: center;">限量免费听</p> <p style="text-align: center;">B端产品经理核心技能提升必看</p> <p style="text-align: center;">构建知识体系+掌握提升方法</p> <p style="text-align: center;">↓↓↓</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/21/aa2c503a-a7fb-11ef-8d5a-00163e0b5ff3.jpg" width="563" height="1001" data-action="zoom" /></p> <p>接下来就请允许我花一点时间来为你介绍一下这场B端产品直播课~</p> <h2 id="toc-1" class="jltoc--item" id="toc-1" class="jltoc--item">一、这是一门什么样的公开课？</h2> <p>这是由起点课堂出品的B端产品公开课，专为正在做B端产品同学，或者对B端产品感兴趣想要了解相关工作内容的同学打造，课程将由<strong>前京东/阿里资深产品专家@高晖老师</strong>直播授课。</p> <p>我们希望这场直播课能帮助你破解B端产品设计中——远离客户需求靠臆想、不同用户需求差别大、定制化项目如何高效产出解决方案等难题！</p> <h2 id="toc-2" class="jltoc--item" id="toc-2" class="jltoc--item">二、课程将由哪位B端产品老司机主讲？</h2> <p><strong>@高晖</strong></p> <p><strong>前京东/阿里资深产品专家</strong></p> <p>高晖老师曾任前京东/阿里资深产品专家，是一个有18年互联网产品工作经验，经历了从IT时代到互联网时代的行业老兵。</p> <p>拥有丰富的B端产品经验：</p> <ul> <li>曾为多行业Top企业、500强企业提供业务中台建模及治理的咨询和共建工作，涉及服装、零售、快消品等多个领域，擅长B2C/B2B/C2C/O2O等不同业务类型</li> <li>曾在阿里从0到1完成无人货架全产品线的模式验证、产品团队搭建、产品体系搭建等</li> <li>曾在京东海外平台担任产品专家，负责泰国站O2O项目业务中台整体产品规划，完成前期30多个系统的主体产品建模、整合及规划</li> </ul> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.yunyingpai.com/wp/2023/12/EYfBuDZJXrvquo60rnTT.png" alt="" data-action="zoom" /></p> <h2 id="toc-3" class="jltoc--item" id="toc-3" class="jltoc--item">三、在这门课中，你将会学到什么？</h2> <h3>1. 定制化项目，如何快速高效出产品解决方案？</h3> <p>面对B端定制化项目，你是否因为业务理解不深无法快速产出产品解决方案？或者无法判断收集来的需求哪些可以做标准化，哪些应该做定制化？</p> <p>这个部分，老师会详细讲解B端产品定制化项目产品方案交付的关键点，帮你梳理快速交付产品方案的思路和技巧。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.yunyingpai.com/wp/2022/05/bhuaqgEnciBWAke3kOMd.png" alt="" data-action="zoom" /></p> <h3>2. 远离客户做平台型产品，需求纯靠臆想，怎么办？</h3> <p>一次成功的产品设计必须以客户愿意用、易用为标准，即需求不是只存在于产品经理的构想中，而是来源于客户现场的调研或者是同类竞品的分析过程。</p> <p>如果按照产品经理自己的体验来做需求，要犯大错误的，因为个人的体验一定是不具备完整性的。这极大可能导致需求上线后客户根本用不起来，也意味着后续要为返工迭代付出更多成本。</p> <p>这个部分，老师将会以一个真实的案例讲解B端项目过程中，面对无法接触到真实用户的情况，应该如何应对。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.yunyingpai.com/wp/2022/05/konBVCpKrzZXq2A3bVgV.png" alt="" data-action="zoom" /></p> <h3>3. 客户不同，需求差异性极大，到底要不要做？</h3> <p>B端产品经理，产品设计过程中你是否经常遇到：</p> <p>客户的需求总是千差万别，不知道什么样的需求该做，什么样的需求不该做？找不准标准化与定制化的平衡点？产品总是越做越复杂。产品迭代节奏以客户为导向被需求淹没？</p> <p>这个部分，老师将会基于案例拆解产品标准化与个性化难平衡的根本原因，并分享一套实用解决方式和路径。</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.yunyingpai.com/wp/2022/08/A24BNTt9EV1hoH0tzlHi.png" alt="" width="721" height="484" data-action="zoom" /></p> <h2 id="toc-4" class="jltoc--item" id="toc-4" class="jltoc--item">四、课程配有哪些服务？</h2> <h3>1. 专属学习社群</h3> <p>对于此次公开课，我们还会设置专属的学习交流社群，在这里你会结识各行各业优秀的B端产品经理，在群内进行提问或是是参与话题的讨论，跟大家一起学习，共同进步。</p> <h3>2. 直播互动答疑</h3> <p>本次的课程讲解结束后，还将会留出10分钟的与老师1v1线上连麦，任何B端产品/业务难题，职业发展问题，现场高效解答你自己搞不定的个性化难题~仅有3个名额哦~提前准备好问题，越具体越容易得到针对性的建议哦！</p> <h2 id="toc-5" class="jltoc--item" id="toc-5" class="jltoc--item">五、什么样的人适合学习？</h2> <ul> <li>想往B端产品方向发展的同学，但不清楚B端产品工作难点，想提前了解B端产品的相关信息。那么不要犹豫，这个课程就是为你量身定制的，它非常适合你！</li> <li>野路子出身的B端产品同学，不清楚规范的B端产品方法，想学习大厂B端产品工作方法，也非常欢迎，因为一套规范的B端产品工作方法，对你们后续工作的高效推进，也能给到更多的帮助！</li> </ul> <p>以上，就是这样一门包含B端产品经理入门提升干货内容+专属社群服务的公开课，<strong>限时限量免费听！</strong></p> <p>它一定不能解决你的所有问题。但是，它会是你的B端产品职业发展和能力提升的开始，帮助你了解B端产品核心工作难点，梳理清常见解决思路，让你对B端产品的工作更得心应手。</p> <p>本期公开课将于<strong>周六上午10点半开播</strong>，想要提升B端产品力，就赶快扫描下方图片中的二维码，一起加入我们吧！</p> <p style="text-align: center;"><strong>1小时解锁一套B端产品设计方法</strong></p> <p style="text-align: center;">限量免费听</p> <p style="text-align: center;">扫描海报二维码，预约听课</p> <p style="text-align: center;">▼</p> <p><img data-action="zoom" loading="lazy" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/21/aa2c503a-a7fb-11ef-8d5a-00163e0b5ff3.jpg" width="563" height="1001" data-action="zoom" /></p> </div> <div class="article--bottomActions"> <donate-button author="26539" post_id="6144543" avatar="https://static.woshipm.com/pmadmin_avatar_20221221114757_2704.jpg"></donate-button> <button class="button button--toggle article--bottomAction" 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