Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music?

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15px; } </style> <div class="row article-header-row"> <div class="col-md-12"> <header class="article__header" id="article-header"> <h1 class="article__headline" itemprop="headline">Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music?</h1> <h2 class="article__callout" itemprop="description"> <i id="add-bookmark-13836278" onclick="Keystone.UserWatchlistUtil.bookmarkStory('/story/13836278/1/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html', 'Is Alphabets YouTube Planning to Compete with Spotify and Apple Music?', '13836278')" class="fa fa-bookmark"></i> Alphabet names industry veteran Lyor Cohen as YouTube's global head of music, possible setting the stage for a bigger push into paid music streaming.</h2> <div class="article__author-wrap">    <div data-type="gpt-ad" class="googleAd center-text no-buffer " id="ad-div-2096110070" data-ad-sizes="120,30" data-ad-preload="" data-ad-targeting="ptn=byline" data-ad-zone-override="" 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</div> </div> <link itemprop="url" href="https://www.thestreet.com/story/13836278/1/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html"/> <meta itemprop="articleSection" content="Stocks"/> <meta itemprop="keywords" content=""/> <meta itemprop="inLanguage" content="en-US"/> <meta itemprop="pageStart" content="1"/> <meta itemprop="pageEnd" content="3"/> <div itemprop="publisher" itemscope itemtype="https://schema.org/Organization"> <meta itemprop="name" content="TheStreet"/> <link itemprop="url" href="http://www.thestreet.com"/> <div itemprop="logo" itemscope itemtype="http://schema.org/ImageObject"> <link itemprop="url" href="//s.t.st/assets/thestreet-newsbeta/production/16/img/logo-2e1ae2285c07f3c95704e2af86115d3e.png"/> </div> </div> </header> </div> </div> <div class="row">  <div class="col-md-8 article__main-container"> <main class="main-content--article" id="article-main" role="main"> <article class="article" id="article-13836278" role="article"> <div class="row"> <div class="col-md-12"> <div class="article__top"> <div class="article__video">    <script> var lastVideoId="13750337"; var storyTypeId="1101153"; var startIndex=1; var videoContainer; var videoCaptionElem; function extendMediaReady(video) { tstVideoEmbed.prots['vidPlacedholder'].kdp.addJsListener("playerPaused","kdpDoOnEnd"); var videoHeadline = tstVideoEmbed.prots['vidPlacedholder'].kdp.evaluate('{mediaProxy.entry.name}'); if (!videoCaptionElem) { videoContainer = document.getElementById('video-inner-wrap'); if (videoContainer) { videoCaptionElem = document.createElement('div'); videoCaptionElem.className = 'video-caption'; videoContainer.appendChild(videoCaptionElem); } } videoCaptionElem.innerHTML = videoHeadline; } videoEmbed={ 'overrideShim':'vidPlacedholder', 'player':'', 'videoId': '', 'refId': '', 'width': '100%', 'height': '100%', 'onTstOnReady':'true', 'autoPlay':'true', 'playlistURL':'', 'autoMute':'false', 'showAds':'false', 'custParams':'', 'publisher':'105' } function kdpDoOnEnd() { var currentTime = tstVideoEmbed.prots['vidPlacedholder'].kdp.evaluate('{video.player.currentTime}'); var duration = tstVideoEmbed.prots['vidPlacedholder'].kdp.evaluate('{duration}'); if (currentTime + 1 >= duration) { $.ajax({ url: '/json/video/' + lastVideoId + '/' + storyTypeId + '/' + startIndex + '/next.json', dataType: 'json', method: 'GET' }).done(function (video) { playVideo(video.video.videoStoryId); }); startIndex++; } } function playVideo(videoId){ var myvideo={ 'showAds':'true', 'hasShare':'false', 'autoPlay':'true', 'videoId': videoId, 'width': '100%', // 300 'height': '100%', // 169 'publisher':'105', 'overrideShim':'vidPlacedholder' } tstVideoEmbed.executeEmbed(myvideo); } /* BEGIN VIDEO PLAYER MOVE TRANSITION SCRIPT */ if (typeof Keystone !== 'undefined') { Keystone.onLibraryReady('jQuery', function() { (function (undefined) { 'use strict'; window.TST = window.TST || {}; var div = document.createElement('div'); var style = div.style; var 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{}; TST.throttle = function (fn, delay) { var timer = null; return function () { var context = this; var args = arguments; if (timer) { clearTimeout(timer); } timer = setTimeout(function () { fn.apply(context, args); }, delay); }; }; })(); (function ($, undefined) { 'use strict'; window.TST = window.TST || {}; // Constants - please treat them as such and only change their values in this location var MAX_SCROLL_THROTTLE = 100; var MAX_RESIZE_THROTTLE = 250; var MAX_ZINDEX = 99999; var $window; var $body; var $videoContainer; var videoContainerOrigWidth; var videoElem; var $video; var videoOrigWidth; var videoOrigHeight; var $videoInner; var $videoWrap; var $rightRail; var rightRailWidth; var rightRailStyleWidth; var rightRailStyleLeftPos; var maxMinimizedVideoHeight; // When moved to right rail - 16:9 aspect ratio var videoOrigCss; var videoThreshold; var videoMoved = false; var isVideoStopped = false; var moveVideoToRightRail = function () { var translateStyle = 'translateX(' +( ($( window ).width()-310)- $videoContainer.offset().left) + 'px)'; $videoWrap.css({ position: 'fixed', bottom: 0, left: 'auto', // right: 'auto', maxWidth: 300, maxHeight: maxMinimizedVideoHeight, // width: rightRailStyleWidth, //height: maxMinimizedVideoHeight, zIndex: MAX_ZINDEX, '-moz-transform': translateStyle, '-ms-transform': translateStyle, '-webkit-transform': translateStyle, '-o-transform': translateStyle, transform: translateStyle }); $videoContainer.addClass('video-container--moved'); // So that we can add additional styles via CSS class // $videoContainer.find('*').filter(function () { // var $this = $(this); // if ($this.width() >= videoOrigWidth) { // $this.css({maxWidth: rightRailStyleWidth}); // } // if ($this.height() >= videoOrigHeight) { // $this.css({maxHeight: maxMinimizedVideoHeight}); // } // // // iframe width/height needs separate adjustment after widow resize // if (this.nodeName === 'IFRAME') { // $this.css({width: rightRailStyleWidth, height: maxMinimizedVideoHeight}); // } // }); videoMoved = true; }; var moveVideoBack = function () { // Restore original CSS $videoWrap.css(videoOrigCss); $videoContainer.removeClass('video-container--moved'); // Get rid of the max-width. 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</script> </div> <script> if (typeof Keystone !== 'undefined') { Keystone.onLibraryReady('jQuery', function() { (function($, undefined) { $(function () { $LAB.script('//web.archive.org/web/20161002050021/https://s.t.st/video/js/main.js').wait(function () { if (device.desktop()) { TST.VideoWidget.init(); } }) }); })(jQuery); });} </script>    <div itemprop="image" itemscope itemtype="http://schema.org/ImageObject"> <link itemprop="url" href="//s.thestreet.com/files/tsc/v2008/photos/contrib/uploads/youtubewallsign_600x400.jpg"/> <meta itemprop="width" content="600"/> <meta itemprop="height" content="400"/> </div> </div> </div> </div> </div> <div class="row row--social_links"> <div class="col-md-12 col-lg-1"> <div class="social-links social-links--article" id="share-widget"> <span title="Share on Google+"><i class="social-links__item social-links__item--article fa fa-google-plus share sharebtn s_plus" role="button"></i></span> <span title="Share on Twitter"><i class="social-links__item social-links__item--article fa fa-twitter share sharebtn s_twitter" role="button"></i></span> <span title="Share on Facebook"><i class="social-links__item social-links__item--article fa fa-facebook share sharebtn s_facebook" role="button"></i></span> <span title="Share on LinkedIn"><i class="social-links__item social-links__item--article fa fa-linkedin share sharebtn s_linkedin" role="button"></i></span> <span title="Share on Reddit"><i class="social-links__item social-links__item--article fa fa-reddit share sharebtn s_reddit" role="button"></i></span> <span title="Share on Email"><i class="social-links__item social-links__item--article fa fa-envelope share sharebtn s_email no-popup" role="button"></i></span> <span class="hidden-xs" title="Print"><i class="social-links__item social-links__item--article article-print-btn fa fa-print share sharebtn s_print no-popup" role="button"></i></span> </div> </div> <div class="col-md-12 col-lg-11">  <div class="article__print article__print-before visible-print"> <div class="article__body-print"></div> </div>  <div class="article__page"> <div class="article__body" itemprop="articleBody"><div data-paragraph-count="19" class="placement-fixed" id="div-placement-fixed-0.6552302271553019" data-total-word-count="571" data-article-has-video="true" data-article-fixed-placement="articleTop"></div><div id="div-placement-fixed-0.9318793745383696" class="placement-fixed" data-page-count="1" data-page-word-count-total="189" data-total-page-count="3" data-article-fixed-placement="pageTop"></div> <div id="div-placement-para-0.4142185935933199" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="24" data-page-paragraph-middle="false" data-page-word-count-so-far="0" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="1" data-article-word-count-so-far="0" data-article-word-count-total="571" data-article-paragraph-count-so-far="1" data-article-paragraph-count-total="19"></div><p><strong>Alphabet</strong>'s (<a href="/web/20161002050021/https://news.thestreet.com/quote/GOOGL.html">GOOGL</a>) YouTube is bringing on a respected music industry veteran as it continues to search for ways to expand its share of the music streaming market.</p> <div id="div-placement-para-0.10158484290627612" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="16" data-page-paragraph-middle="false" data-page-word-count-so-far="24" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="2" data-article-word-count-so-far="24" data-article-word-count-total="571" data-article-paragraph-count-so-far="2" data-article-paragraph-count-total="19"></div><p>The video streaming services giant announced Wednesday that it had appointed Lyor Cohen as its global head of music.</p> <div id="div-placement-para-0.9047645579020945" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="49" data-page-paragraph-middle="false" data-page-word-count-so-far="40" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="3" data-article-word-count-so-far="40" data-article-word-count-total="571" data-article-paragraph-count-so-far="3" data-article-paragraph-count-total="19"></div><p>Cohen joins YouTube from 300 Entertainment, an independent record label company he founded in 2013 following an eight-year stint as the CEO of Warner Music Group. The hip-hop industry veteran was also pivotal in leading Def Jam Recordings in the '90s when the urban music-focused label was undergoing changes in ownership. </p> <div id="div-placement-para-0.6230036716912091" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="19" data-page-paragraph-middle="true" data-page-word-count-so-far="89" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="4" data-article-word-count-so-far="89" data-article-word-count-total="571" data-article-paragraph-count-so-far="4" data-article-paragraph-count-total="19"></div><p>YouTube is bringing aboard Cohen as it searches for ways to tap into the music streaming landscape in a meaningful way. </p> <div id="div-placement-para-0.6209840079138568" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="23" data-page-paragraph-middle="false" data-page-word-count-so-far="108" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="5" data-article-word-count-so-far="108" data-article-word-count-total="571" data-article-paragraph-count-so-far="5" data-article-paragraph-count-total="19"></div><p>"Music is definitely a big part of the YouTube universe," said Michael Goodman, director of digital media at Strategy Analytics, by phone Thursday.</p> <div id="div-placement-para-0.16587224943362122" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="28" data-page-paragraph-middle="false" data-page-word-count-so-far="131" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="6" data-article-word-count-so-far="131" data-article-word-count-total="571" data-article-paragraph-count-so-far="6" data-article-paragraph-count-total="19"></div><p>For instance, the San Mateo, Calif.-based company introduced a monthly-paid subscription service in 2014 called YouTube Red that offers advertising-free videos and music streaming for $10 per month.</p> <div id="div-placement-para-0.7551366978143149" data-image-at-index="-1" class="placement-para" data-paragraph-word-count-total="29" data-page-paragraph-middle="false" data-page-word-count-so-far="159" data-page-word-count-total="189" data-page-paragraph-count-total="7" data-page-paragraph-count-so-far="7" data-article-word-count-so-far="159" data-article-word-count-total="571" data-article-paragraph-count-so-far="7" data-article-paragraph-count-total="19"></div><p><em>Alphabet and Apple are holdings in Jim Cramer's <u><a href="https://web.archive.org/web/20161002050021/http://secure2.thestreet.com/cap/prm.do?OID=035744">Action Alerts PLUS Charitable Trust Portfolio. </a></u>Want to be alerted before Cramer buys or sells <strong>GOOGL and AAPL</strong>? <a href="https://web.archive.org/web/20161002050021/http://secure2.thestreet.com/cap/prm.do?OID=035744">Learn more now</a>.</em></p> <div data-paragraph-count="19" 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class="article__teaser">{{{teaserText}}}</div> </script> <script type="text/x-handlebars-template" id="author-stories-template"> <h4>Recent Stories</h4> <ul class="media-list news-list news-list--author-popup"> {{#stories}} <li class="media news-list__item news-list__item--author-popup"> <div class="news-list__body news-list__body--author-popup"> <a href="{{url}}"> <h5 class="author__recent-story-headline">{{{headline}}}</h5> </a> <div class="author__recent-story-publish-date">{{publishDateAsString}}</div> </div> </li> {{/stories}} </ul> </script> <script> (function(){ var articleModel = {"slides":"[]","callout":"Alphabet names industry veteran Lyor Cohen as YouTube's global head of music, possible setting the stage for a bigger push into paid music streaming.","pagination":{"currentArticleUrl":"/independent/story/13836278/1/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html","nextArticleUrl":"/json/article/related/1685996/13836278/1?excludeId=13836278","currentArticleDataUrl":"/independent/story/13836278/1/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html?type=json","nextArticleDataUrl":"/json/article/related/1685996/13836278/1?type=json&excludeId=13836278"},"keywords":"[]","footer":"<BODY><\/BODY>","articleImageUrl":"//web.archive.org/web/20161002050021/https://s.thestreet.com/files/tsc/v2008/photos/contrib/uploads/youtubewallsign.jpg","publishDate":"Sep<span> <\/span>29,<span> <\/span>2016<span> <\/span>2:25<span> <\/span>PM<span> <\/span>EDT","siteName":"TheStreet","leadTicker":"[\"GOOGL\",\"AAPL\",\"P\"]","publishDateFormatted":"2016-09-29T14:25:07.000Z","numPages":3,"subcategoryName":"Stocks","pages":{"0":{"number":1,"pageTitle":"Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music? - TheStreet","isLastPage":false,"body":"<div data-paragraph-count=\"19\" class=\"placement-fixed\" id=\"div-placement-fixed-0.6552302271553019\" data-total-word-count=\"571\" data-article-has-video=\"true\" data-article-fixed-placement=\"articleTop\"><\/div><div id=\"div-placement-fixed-0.9318793745383696\" class=\"placement-fixed\" data-page-count=\"1\" data-page-word-count-total=\"189\" data-total-page-count=\"3\" data-article-fixed-placement=\"pageTop\"><\/div> <div id=\"div-placement-para-0.4142185935933199\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"24\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"0\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"1\" data-article-word-count-so-far=\"0\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"1\" data-article-paragraph-count-total=\"19\"><\/div><p><strong>Alphabet<\/strong>'s (<a href=\"/quote/GOOGL.html\">GOOGL<\/a>) YouTube is bringing on a respected music industry veteran as it continues to search for ways to expand its share of the music streaming market.<\/p> <div id=\"div-placement-para-0.10158484290627612\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"16\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"24\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"2\" data-article-word-count-so-far=\"24\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"2\" data-article-paragraph-count-total=\"19\"><\/div><p>The video streaming services giant announced Wednesday that it had appointed Lyor Cohen as its global head of music.<\/p> <div id=\"div-placement-para-0.9047645579020945\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"49\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"40\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"3\" data-article-word-count-so-far=\"40\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"3\" data-article-paragraph-count-total=\"19\"><\/div><p>Cohen joins YouTube from 300 Entertainment, an independent record label company he founded in 2013 following an eight-year stint as the CEO of Warner Music Group. The hip-hop industry veteran was also pivotal in leading Def Jam Recordings in the '90s when the urban music-focused label was undergoing changes in ownership. <\/p> <div id=\"div-placement-para-0.6230036716912091\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"19\" data-page-paragraph-middle=\"true\" data-page-word-count-so-far=\"89\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"4\" data-article-word-count-so-far=\"89\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"4\" data-article-paragraph-count-total=\"19\"><\/div><p>YouTube is bringing aboard Cohen as it searches for ways to tap into the music streaming landscape in a meaningful way. <\/p> <div id=\"div-placement-para-0.6209840079138568\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"23\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"108\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"5\" data-article-word-count-so-far=\"108\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"5\" data-article-paragraph-count-total=\"19\"><\/div><p>\"Music is definitely a big part of the YouTube universe,\" said Michael Goodman, director of digital media at Strategy Analytics, by phone Thursday.<\/p> <div id=\"div-placement-para-0.16587224943362122\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"28\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"131\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"6\" data-article-word-count-so-far=\"131\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"6\" data-article-paragraph-count-total=\"19\"><\/div><p>For instance, the San Mateo, Calif.-based company introduced a monthly-paid subscription service in 2014 called YouTube Red that offers advertising-free videos and music streaming for $10 per month.<\/p> <div id=\"div-placement-para-0.7551366978143149\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"29\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"159\" data-page-word-count-total=\"189\" data-page-paragraph-count-total=\"7\" data-page-paragraph-count-so-far=\"7\" data-article-word-count-so-far=\"159\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"7\" data-article-paragraph-count-total=\"19\"><\/div><p><em>Alphabet and Apple are holdings in Jim Cramer's <u><a href=\"http://secure2.thestreet.com/cap/prm.do?OID=035744\">Action Alerts PLUS Charitable Trust Portfolio. <\/a><\/u>Want to be alerted before Cramer buys or sells <strong>GOOGL and AAPL<\/strong>? <a href=\"http://secure2.thestreet.com/cap/prm.do?OID=035744\">Learn more now<\/a>.<\/em><\/p> <div data-paragraph-count=\"19\" class=\"placement-fixed\" id=\"div-placement-fixed-0.0014347419895653912\" data-total-word-count=\"571\" data-article-has-video=\"true\" data-article-fixed-placement=\"pageEnd\"><\/div>","isFirstPage":true,"url":"/independent/story/13836278/1/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html"},"1":{"number":2,"pageTitle":"Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music? - Pg.2 - TheStreet","isLastPage":false,"body":"<div id=\"div-placement-fixed-0.17633921510131845\" class=\"placement-fixed\" data-page-count=\"2\" data-page-word-count-total=\"226\" data-total-page-count=\"3\" data-article-fixed-placement=\"pageTop\"><\/div> <div id=\"div-placement-para-0.7557062400759393\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"34\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"0\" data-page-word-count-total=\"226\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"1\" data-article-word-count-so-far=\"188\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"8\" data-article-paragraph-count-total=\"19\"><\/div><p>Still, YouTube doesn't have as robust a music streaming service in terms of content<strong> <\/strong>as its rivals, Goodman said, adding that it could be part of Cohen's mandate to move the video site in that direction. <\/p> <div id=\"div-placement-para-0.6119229356061368\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"25\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"34\" data-page-word-count-total=\"226\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"2\" data-article-word-count-so-far=\"222\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"9\" data-article-paragraph-count-total=\"19\"><\/div><p>\"The music streaming space is becoming more and more crowded, so launching a paid music subscription service is not going to be easy,\" he said. <\/p> <div id=\"div-placement-para-0.678694165581546\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"54\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"59\" data-page-word-count-total=\"226\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"3\" data-article-word-count-so-far=\"247\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"10\" data-article-paragraph-count-total=\"19\"><\/div><p>In addition to market leader Spotify, <strong>Apple<\/strong> (<a href=\"/quote/AAPL.html\">AAPL<\/a>) has done a phenomenal job quickly becoming the number-two service provider, Goodman continued, adding that <strong>Pandora Media<\/strong> (<a href=\"/quote/P.html\">P<\/a>) is also finally inching toward introducing its own subscription service. Apple launched Apple Music in June 2015 and already had over 15 million paid subscribers as of June 2016. <\/p> <div id=\"div-placement-para-0.7180829183533689\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"24\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"113\" data-page-word-count-total=\"226\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"4\" data-article-word-count-so-far=\"301\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"11\" data-article-paragraph-count-total=\"19\"><\/div><p>\"Is this a market that Google can launch into and be successful? How many big music subscription services can the market support?\" Goodman added. <\/p> <div id=\"div-placement-para-0.4400792056613979\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"51\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"137\" data-page-word-count-total=\"226\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"5\" data-article-word-count-so-far=\"325\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"12\" data-article-paragraph-count-total=\"19\"><\/div><p>Still, he did acknowledge that Alphabet -- along with Apple -- may have an advantage when it comes to its music streaming efforts because of its large portfolio of services and networks. As a result, Alphabet does not need to depend solely on its music business itself to attract users, Goodman said. <\/p> <div id=\"div-placement-para-0.25128166202801483\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"37\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"188\" data-page-word-count-total=\"226\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"6\" data-article-word-count-so-far=\"376\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"13\" data-article-paragraph-count-total=\"19\"><\/div><p>As competition heats up in the music streaming industry, companies have been working to broaden their portfolios of services. Spotify, for example, has been following YouTube's playbook by tapping into video content such as by developing original series. <\/p> <div data-paragraph-count=\"19\" class=\"placement-fixed\" id=\"div-placement-fixed-0.25260812624758966\" data-total-word-count=\"571\" data-article-has-video=\"true\" data-article-fixed-placement=\"pageEnd\"><\/div>","isFirstPage":false,"url":"/independent/story/13836278/2/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html"},"2":{"number":3,"pageTitle":"Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music? - Pg.3 - TheStreet","isLastPage":true,"body":"<div id=\"div-placement-fixed-0.399631686462142\" class=\"placement-fixed\" data-page-count=\"3\" data-page-word-count-total=\"159\" data-total-page-count=\"3\" data-article-fixed-placement=\"pageTop\"><\/div> <div id=\"div-placement-para-0.7196842736646598\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"34\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"0\" data-page-word-count-total=\"159\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"1\" data-article-word-count-so-far=\"413\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"14\" data-article-paragraph-count-total=\"19\"><\/div><p>So far at YouTube, though, music streaming has come second after video and advertising efforts. And it remains to be seen how Cohen's appointment will affect YouTube and Google's overall music strategy, Goodman said. <\/p> <div id=\"div-placement-para-0.6005779563447079\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"42\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"34\" data-page-word-count-total=\"159\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"2\" data-article-word-count-so-far=\"447\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"15\" data-article-paragraph-count-total=\"19\"><\/div><p>YouTube has emerged as an engine of advertising revenue for Alphabet over the years, Tigress Financial Partners analyst Ivan Feinseth said by phone, adding that the tech behemoth's 2006 acquisition of YouTube for $1.65 billion has proven to be a successful one.<\/p> <div id=\"div-placement-para-0.3367438684870083\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"27\" data-page-paragraph-middle=\"true\" data-page-word-count-so-far=\"76\" data-page-word-count-total=\"159\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"3\" data-article-word-count-so-far=\"489\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"16\" data-article-paragraph-count-total=\"19\"><\/div><p>Alphabet doesn't break out revenue for YouTube, but the <a href=\"http://www.wsj.com/articles/viewers-dont-add-up-to-profit-for-youtube-1424897967\" target=\"_blank\">Wall Street Journal reported<\/a> that YouTube posted about $4 billion in revenue in 2014, citing sources familiar with its financials.<\/p> <div id=\"div-placement-para-0.00959894924248983\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"19\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"103\" data-page-word-count-total=\"159\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"4\" data-article-word-count-so-far=\"516\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"17\" data-article-paragraph-count-total=\"19\"><\/div><p>YouTube has emerged as an influential platform for sharing video content and has also largely contributed to the creation of Internet stars. <\/p> <div id=\"div-placement-para-0.7375825312374317\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"18\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"122\" data-page-word-count-total=\"159\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"5\" data-article-word-count-so-far=\"535\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"18\" data-article-paragraph-count-total=\"19\"><\/div><p>\"It could evolve into a [streaming] service, which I think is their plan,\" Feinseth further said of YouTube. <\/p> <div id=\"div-placement-para-0.24520272703304125\" data-image-at-index=\"-1\" class=\"placement-para\" data-paragraph-word-count-total=\"18\" data-page-paragraph-middle=\"false\" data-page-word-count-so-far=\"140\" data-page-word-count-total=\"159\" data-page-paragraph-count-total=\"6\" data-page-paragraph-count-so-far=\"6\" data-article-word-count-so-far=\"553\" data-article-word-count-total=\"571\" data-article-paragraph-count-so-far=\"19\" data-article-paragraph-count-total=\"19\"><\/div><p>Shares of Alphabet were trading down 0.8% at $803.35 on Thursday afternoon, and are up about 3% year-to-date. <\/p> <div data-paragraph-count=\"19\" class=\"placement-fixed\" id=\"div-placement-fixed-0.5403690852947863\" data-total-word-count=\"571\" data-article-has-video=\"true\" data-article-fixed-placement=\"pageEnd\"><\/div><div data-paragraph-count=\"19\" class=\"placement-fixed\" id=\"div-placement-fixed-0.40335296227589934\" data-total-word-count=\"571\" data-article-has-video=\"true\" data-article-fixed-placement=\"articleEnd\"><\/div>","isFirstPage":false,"url":"/independent/story/13836278/3/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html"}},"authorUrl":"/author/1619802/jaewon-kang/all.html","subcategoryId":1685996,"id":13836278,"keyword":"[\"Google Editor's Picks\",\"Google Standout Tag\",\"Suppress PS_Text promo\",\"Suppress PS_Text bottom\"]","relatedStories":{"0":{"siteCode":"TSC","absoluteUrl":"https://web.archive.org/web/20161002050021/http://www.thestreet.com/story/13754729/1/alphabet-googl-stock-lower-downgraded-at-wedbush.html","id":13754729,"headline":"Alphabet (GOOGL) Stock Lower, Downgraded at Wedbush","url":"alphabet-googl-stock-lower-downgraded-at-wedbush"},"1":{"siteCode":"TSC","absoluteUrl":"https://web.archive.org/web/20161002050021/http://www.thestreet.com/story/13750572/1/3-etfs-to-buy-if-you-want-to-own-alphabet-going-into-the-smartphone-event.html","id":13750572,"headline":"3 ETFs to Buy If You Want to Own Alphabet Going Into the Smartphone Event","url":"3-etfs-to-buy-if-you-want-to-own-alphabet-going-into-the-smartphone-event"},"2":{"siteCode":"TSC","absoluteUrl":"https://web.archive.org/web/20161002050021/http://www.thestreet.com/story/13735988/1/the-eu-s-copyright-ideas-are-nettlesome-for-alphabet-and-facebook-but-positive-for-netflix.html","id":13735988,"headline":"The EU's Copyright Ideas Are Nettlesome for Alphabet and Facebook, But Positive for Netflix","url":"the-eu-s-copyright-ideas-are-nettlesome-for-alphabet-and-facebook-but-positive-for-netflix"}},"headline":"Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music?","contentType":"Text","headlineTwitter":"Is Alphabet's YouTube planning to compete with Spotify and Apple Music?","videoStoryId":13750337,"smallThumbUrl":"//web.archive.org/web/20161002050021/https://s.thestreet.com/files/tsc/v2008/photos/contrib/uploads/youtubewallsign_150x100.jpg","siteCode":"TSC","authorId":1619802,"largeThumbUrl":"//web.archive.org/web/20161002050021/https://s.thestreet.com/files/tsc/v2008/photos/contrib/uploads/youtubewallsign_600x400.jpg","headlineFacebook":"Is Alphabet's YouTube planning to compete with Spotify and Apple Music?","url":"/story/13836278/1/is-alphabet-s-youtube-planning-to-compete-with-spotify-and-apple-music.html","subcategorySlug":"stocks","isBrandedView":false,"authorName":"Jaewon Kang","authors":"[{\"name\":\"Jaewon Kang\",\"id\":1619802}]"}; Keystone.articleModelData ={ article: articleModel }; })(); </script>    </div> </div> </div> </div> </div> </div> </div> </div> <p id="back-top" class="back-top"> <a href="#top"><span class="fa fa-arrow-up"></span></a> </p> </div>  </div> </div> </div>    <div data-type="promo" class="promo-unit " 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Is Alphabet's YouTube Planning to Compete with Spotify and Apple Music? - TheStreet