CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta property="og:locale" content="en_us" data-next-head=""/><meta property="fb:admins" content="585110623" data-next-head=""/><meta property="og:site_name" content="InMobi Advertising" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><link rel="icon" type="image/png" href="/static/icons/favicon.ico" data-next-head=""/><title data-next-head="">Privacy Policy</title><meta property="og:title" content="Privacy Policy" data-next-head=""/><meta name="description" content="InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions" data-next-head=""/><meta http-equiv="Content-Type" content="text/html; charset=utf-8" data-next-head=""/><meta name="viewport" content="width=device-width, maximum-scale=1.0, minimum-scale=1.0, initial-scale=1.0" data-next-head=""/><link rel="canonical" href="https://advertising.inmobi.com/privacy-policy" data-next-head=""/><meta name="robots" content="noindex, nofollow" data-next-head=""/><meta property="og:locale" content="en_us" data-next-head=""/><meta property="fb:admins" content="585110623" data-next-head=""/><meta property="og:url" content="https://advertising.inmobi.com/privacy-policy" data-next-head=""/><meta property="og:site_name" content="InMobi Advertising" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:image" content="https://web.inmobicdn.net/website/website/6.0.1/ui/uploads/misc/InMobi_Group_logo_color.png" data-next-head=""/><meta name="google-site-verification" content="WcYewQoBvpI_PsYEbxwykzsqqcinPgQHpOud5uclaDA" data-next-head=""/><link rel="icon" type="image/png" href="/static/icons/favicon.ico" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.2/minify/fonts-v5.min.css" type="text/css" media="screen" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.2/minify/font-icons.min.css" type="text/css" media="screen" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.1/ui/dist-v6/prodbuild_130723.min.css" type="text/css" media="screen" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.1/ui/minify/page_v6_220324.min.css" type="text/css" media="screen" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.1/ui/minify/pagedropdown_100123.min.css" type="text/css" media="screen" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.1/ui/minify/main-menu_251122.min.css" type="text/css" media="screen" data-next-head=""/><link rel="stylesheet" href="https://web.inmobicdn.net/website/website/6.0.1/v6/css/cdn-bridge.css" type="text/css" media="screen" data-next-head=""/><script type="text/javascript" src="https://web.inmobicdn.net/website/website/6.0.1/ui/dist-v6/prodbuild-v7_130723.min.js" data-next-head=""></script><script data-next-head="">var sdkInstance="appInsightsSDK";window[sdkInstance]="appInsights";var aiName=window[sdkInstance],aisdk=window[aiName]||function(e){function n(e){t[e]=function(){var n=arguments;t.queue.push(function(){t[e].apply(t,n)})}}var t={config:e};t.initialize=!0;var i=document,a=window;setTimeout(function(){var n=i.createElement("script");n.src=e.url||"https://az416426.vo.msecnd.net/scripts/b/ai.2.min.js",i.getElementsByTagName("script")[0].parentNode.appendChild(n)});try{t.cookie=i.cookie}catch(e){}t.queue=[],t.version=2;for(var r=["Event","PageView","Exception","Trace","DependencyData","Metric","PageViewPerformance"];r.length;)n("track"+r.pop());n("startTrackPage"),n("stopTrackPage");var s="Track"+r[0];if(n("start"+s),n("stop"+s),n("setAuthenticatedUserContext"),n("clearAuthenticatedUserContext"),n("flush"),!(!0===e.disableExceptionTracking||e.extensionConfig&&e.extensionConfig.ApplicationInsightsAnalytics&&!0===e.extensionConfig.ApplicationInsightsAnalytics.disableExceptionTracking)){n("_"+(r="onerror"));var o=a[r];a[r]=function(e,n,i,a,s){var c=o&&o(e,n,i,a,s);return!0!==c&&t["_"+r]({message:e,url:n,lineNumber:i,columnNumber:a,error:s}),c},e.autoExceptionInstrumented=!0}return t}( {instrumentationKey:"b21f63ca-ceab-4e81-9d67-5ac8448f50d2"});window[aiName]=aisdk,aisdk.queue&&0===aisdk.queue.length&&aisdk.trackPageView({});</script><script data-next-head=""> var cookieUtils = { getAcceptedCookieStatus: () => { const name = "cookie-pref" + "="; const ca = document.cookie.split(';'); for (let i = 0; i < ca.length; i++) { let c = ca[i]; while (c.charAt(0) == ' ') { c = c.substring(1); } if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } } // Define dataLayer and the gtag function. window.dataLayer = window.dataLayer || []; function gtag() {dataLayer.push(arguments);} if(!cookieUtils.getAcceptedCookieStatus()) { gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', }); } else if(cookieUtils.getAcceptedCookieStatus() === 'accepted'){ gtag('consent', 'default', { 'ad_storage': 'granted', 'analytics_storage': 'granted', }); } else { gtag('consent', 'default', { 'ad_storage': 'denied', 'analytics_storage': 'denied', }); }</script><script type="text/javascript" id="gtagScript" data-next-head="">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.defer=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-W692Z7NX');</script><script data-next-head=""> function denyConsent() { gtag('consent', 'update', { 'ad_storage': 'denied', 'analytics_storage': 'denied', 'functionality_storage': 'denied', 'personalization_storage': 'denied', 'security_storage': 'denied' }); const currentDate = new Date(); //Info: Set expiry as 60 days currentDate.setTime(currentDate.getTime() + (60 * 24 * 60 * 60 * 1000)); const expiry = "expires=" + currentDate.toUTCString(); document.cookie = "cookie-pref" + "=rejected;" + expiry + ";path=/"; } const cookieStart = "cookie-pref"; let accept = cookieUtils.getAcceptedCookieStatus(); if (accept === 'rejected') {denyConsent();} </script><link rel="preload" href="https://web.inmobicdn.net/website/website/6.0.1/ui/uploads/resources/inmobi-adv-logo_080824.svg" as="image" fetchpriority="high" data-next-head=""/><link rel="preload" href="/_next/static/css/7235bacf249aa20f.css" as="style"/><link rel="stylesheet" href="/_next/static/css/7235bacf249aa20f.css" data-n-g=""/><link rel="preload" href="/_next/static/css/954468c9cf5230c4.css" as="style"/><link rel="stylesheet" href="/_next/static/css/954468c9cf5230c4.css" data-n-p=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script src="/_next/static/chunks/webpack-8d4552bc40ab3942.js" defer=""></script><script src="/_next/static/chunks/vendor-df9c4e8cc3d39dab.js" defer=""></script><script src="/_next/static/chunks/main-3cecdeedd4fd3c71.js" defer=""></script><script src="/_next/static/chunks/pages/_app-933c61d2cd41552a.js" defer=""></script><script src="/_next/static/chunks/653-178fe0b572c1729c.js" defer=""></script><script src="/_next/static/chunks/376-b3fbe58f8bdaada8.js" defer=""></script><script src="/_next/static/chunks/232-77a47b5081679789.js" defer=""></script><script src="/_next/static/chunks/175-d24b6d61446dd4cf.js" defer=""></script><script src="/_next/static/chunks/240-cd82d1c0a1589637.js" defer=""></script><script src="/_next/static/chunks/pages/%5Bid%5D-98c32214553ff9de.js" defer=""></script><script src="/_next/static/1.0.0/_buildManifest.js" defer=""></script><script src="/_next/static/1.0.0/_ssgManifest.js" defer=""></script></head><body><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W692Z7NX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><header id="header-v1" class="headerdesktop_homeHeader__cx5ur headerdesktop_homeHeaderColor__sFO4q"><div class="headerdesktop_outerHeader__0L2au max1116"><div class="headerdesktop_headerLogo__FPxI7"><a class="headerdesktop_headerLogoLink__Srlch gaEvent" href="/" alt="InMobi Advertising" data-event-category="Desktop Navigation Menu" data-event-action="Click - InMobi Advertising logo" data-event-label="InMobi Advertising logo"><span class="headerdesktop_headerSrOnly__QMN63" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">InMobi Advertising</span><img alt="InMobi Advertising Logo" id="inmobi-default-logo" fetchpriority="high" width="122" height="36" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/ui/uploads/resources/inmobi-adv-logo_080824.svg"/></a></div><div class="headerdesktop_midMenu__Dq_q8"><ul class="headerdesktop_topNav__z_V78 headerdesktop_genUl__WKY4_"><li class="headerdesktop_fl__eHKEI"><span class="gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - For Advertisers" data-event-label="For Advertisers">For Advertisers<i class="headerdesktop_topNavArrow__gn6Fb"></i></span><div class="headerdesktop_subNav___RgC2 max1116"><div class="headerdesktop_subNavContainer__E2H_e"><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSubHead__Olx2B"><h3 class="headerdesktop_snLinkSubHead__VdhyF">ENGAGE AND ACQUIRE</h3></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Exchange" data-event-label="Exchange" href="/exchange"><h3 class="headerdesktop_snLinkHead__L_Mr6">Exchange</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Reach audiences programmatically on in-app inventory</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - DSP" data-event-label="DSP" href="/dsp"><h3 class="headerdesktop_snLinkHead__L_Mr6">DSP</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Managed Service DSP for Performance</p></a></li></ul></div><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSubHead__Olx2B"><h3 class="headerdesktop_snLinkSubHead__VdhyF">UNDERSTAND AND IDENTIFY</h3></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Audiences" data-event-label="Audiences" href="/audiences"><h3 class="headerdesktop_snLinkHead__L_Mr6">Audiences</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Fuel campaign performance with laser-focused targeting</p></a></li></ul></div></div></div></li><li class="headerdesktop_fl__eHKEI"><span class="gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - For Publishers" data-event-label="For Publishers" data-index="2">For Publishers<i class="headerdesktop_topNavArrow__gn6Fb"></i></span><div class="headerdesktop_subNav___RgC2"><div class="headerdesktop_subNavContainer__E2H_e"><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Mobile Monetization" data-event-label="Mobile Monetization" href="/mobile-in-app-monetization"><h3 class="headerdesktop_snLinkHead__L_Mr6">Mobile Monetization</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Monetize your mobile apps and websites effortlessly with InMobi</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - UnifID" data-event-label="UnifID" href="/unifid"><h3 class="headerdesktop_snLinkHead__L_Mr6">UnifID</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Maximize your addressability through our industry-first identity solution</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Game Monetization" data-event-label="Game Monetization" href="/game-monetization"><h3 class="headerdesktop_snLinkHead__L_Mr6">Game Monetization</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Grow revenue from your games through in-app advertising</p></a></li></ul></div><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Ad Formats" data-event-label="Ad Formats" href="/ad-experience"><h3 class="headerdesktop_snLinkHead__L_Mr6">Ad Formats</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Minimize churn with InMobi's high-impact ad formats</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - SDK" data-event-label="InMobi SDK" href="/sdk"><h3 class="headerdesktop_snLinkHead__L_Mr6">InMobi SDK</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Monetize with InMobi's lightweight ad SDK</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - CMP" data-event-label="InMobi CMP" href="/cmp"><h3 class="headerdesktop_snLinkHead__L_Mr6">InMobi CMP</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Foster trust and unlock revenue with our CMP</p></a></li></ul></div></div></div></li><li class="headerdesktop_fl__eHKEI"><span class="gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Company" data-event-label="Company">Company<i class="headerdesktop_topNavArrow__gn6Fb"></i></span><div class="headerdesktop_subNav___RgC2"><div class="headerdesktop_subNavContainer__E2H_e"><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - About Us" data-event-label="About Us" href="/company"><h3 class="headerdesktop_snLinkHead__L_Mr6">About Us</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Hear our story</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Leadership" data-event-label="Leadership Team" href="/company/leadership/"><h3 class="headerdesktop_snLinkHead__L_Mr6">Leadership Team</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Meet our management team</p></a></li></ul></div><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Press Center" data-event-label="Press Center" href="/company/press"><h3 class="headerdesktop_snLinkHead__L_Mr6">Press Center</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">News and media content for press</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Careers" data-event-label="Careers" href="https://www.inmobi.com/company/careers/" target="_blank" rel="noreferrer"><h3 class="headerdesktop_snLinkHead__L_Mr6">Careers</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Join our growing team</p></a></li></ul></div></div></div></li><li class="headerdesktop_fl__eHKEI"><span class="gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Resources Dropdown" data-event-label="Resources">Resources<i class="headerdesktop_topNavArrow__gn6Fb"></i></span><div class="headerdesktop_subNav___RgC2"><div class="headerdesktop_subNavContainer__E2H_e"><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Resources Link" data-event-label="Resources" href="/resources"><h3 class="headerdesktop_snLinkHead__L_Mr6">Resources</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Ideas and insights for marketing success</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - InMobi University" data-event-label="InMobi University" href="/inmobiu"><h3 class="headerdesktop_snLinkHead__L_Mr6">InMobi University</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Education platform for marketers and publishers</p></a></li></ul></div><div class="headerdesktop_col2NavBlock__2QUaO"><ul class="headerdesktop_megaMenuWrap__UzblC"><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Support Center" data-event-label="Support Center" href="https://support.inmobi.com/" target="_blank" rel="noreferrer"><h3 class="headerdesktop_snLinkHead__L_Mr6">Support Center</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Find articles, help and advice</p></a></li><li class="headerdesktop_listSub__NsBnq"><a class="undefined gaEvent" data-event-category="Desktop Navigation Menu" data-event-action="Click - Contact Us" data-event-label="Contact Us" href="/company/contact"><h3 class="headerdesktop_snLinkHead__L_Mr6">Contact Us</h3><p class="headerdesktop_snLinkDesp__zz4va undefined">Get in touch</p></a></li></ul></div></div></div></li></ul></div></div></header><div class="headerdesktop_subHeaderWrapper__NojUL"><div class="headerdesktop_subHeaderContent__YMoAd max1116"><a class="headerdesktop_subHeaderLogo__fcu5_ gaEvent" data-event-category="Page Navigation Menu" data-event-action="Click Terms & Conditions" data-event-label="Sub-header Logo" href="/privacy-policy">Terms & Conditions</a></div></div><div id="container" class="page" style="text-rendering:optimizeLegibility;-webkit-font-smoothing:antialiased"><div id="content" class="container-fluid max1170"><div class="grid-container"><div class="left-nav-content"><div class="secondary mob-page-submenu"><div class="page-menu-block"><h4 class="side-menu-title " data-link="">General</h4><ul class="pagenav"><li data-link="content-guidelines-advertisers" class=""><a href="https://advertising.inmobi.com/content-guidelines-advertisers/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Content Guidelines Advertisers" data-event-label="Content Guidelines Advertisers"><span>Content Guidelines Advertisers</span></a></li><li data-link="privacy-policy" class="active"><a href="https://advertising.inmobi.com/privacy-policy/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Privacy Policy" data-event-label="Privacy Policy"><span>Privacy Policy</span></a></li><li data-link="cookie-policy" class=""><a href="https://advertising.inmobi.com/cookie-policy/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Cookie Policy" data-event-label="Cookie Policy"><span>Cookie Policy</span></a></li><li data-link="coppa-terms" class=""><a href="https://advertising.inmobi.com/coppa-terms/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - COPPA" data-event-label="COPPA"><span>COPPA</span></a></li><li data-link="security" class=""><a href="https://www.inmobi.com/security" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Security" data-event-label="Security"><span>Security</span></a></li><li data-link="trust-and-safety" class=""><a href="https://advertising.inmobi.com/trust-and-safety/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Trust and Safety" data-event-label="Trust and Safety"><span>Trust and Safety</span></a></li><li><a href="/page/opt-out/" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click Opt-Out" data-event-label="Opt-Out"><span>Opt-Out</span></a></li></ul></div><div class="page-menu-block"><h4 class="side-menu-title margin-t " data-link="publisher-policy"><a href="https://advertising.inmobi.com/publisher-policy/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Publisher Policy" data-event-label="Publisher Policy">Publisher Policy</a></h4><ul class="pagenav"><li data-link="cmp-terms" class=""><a href="https://advertising.inmobi.com/cmp-terms/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - InMobi CMP Terms of Service" data-event-label="InMobi CMP Terms of Service"><span>InMobi CMP Terms of Service</span></a></li><li data-link="content-guidelines-publishers" class=""><a href="https://advertising.inmobi.com/content-guidelines-publishers/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Content Guidelines Publishers" data-event-label="Content Guidelines Publishers"><span>Content Guidelines Publishers</span></a></li><li data-link="sanctions-compliance" class=""><a href="https://advertising.inmobi.com/sanctions-compliance/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - InMobi Sanctions Compliance" data-event-label="InMobi Sanctions Compliance"><span>InMobi Sanctions Compliance</span></a></li></ul></div><div class="page-menu-block"><h4 class="side-menu-title margin-t " data-link="">GDPR</h4><ul class="pagenav"><li class=""><a href="https://advertising.inmobi.com/privacy-policy-for-eea/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Privacy Policy for EEA" data-event-label="Privacy Policy for EEA"><span>Privacy Policy for EEA</span></a></li><li class=""><a href="https://advertising.inmobi.com/data-subject-consumer-request-policy/" target="_blank" class="gaEvent" data-event-category="Terms Page Left Navigation" data-event-action="Click - Data Subject / Consumer Request Policy" data-event-label="Data Subject / Consumer Request Policy"><span>Data Subject / Consumer Request Policy</span></a></li></ul></div></div></div><div class="inner-content main-pane"><div class="title-wrapper"><h2 class="tile-heading">Privacy Policy</h2><div class="lang-dropdown"><div class="selected-lang">English</div><ul class="dropdownnav hide"><li class="active"><a href="https://www.inmobi.com/privacy-policy" target="_self" class="gaEvent" data-event-category="Privacy Policy Regional Page Dropdown" data-event-action="Click - English" data-event-label="English">English</a></li><li class=""><a href="https://www.inmobi.com/privacy-policy-es" target="_self" class="gaEvent" data-event-category="Privacy Policy Regional Page Dropdown" data-event-action="Click - Spanish" data-event-label="Spanish">Spanish</a></li><li class=""><a href="https://www.inmobi.com/privacy-policy-por" target="_self" class="gaEvent" data-event-category="Privacy Policy Regional Page Dropdown" data-event-action="Click - Portuguese" data-event-label="Portuguese">Portuguese</a></li><li class=""><a href="https://www.inmobi.com/privacy-policy-id" target="_self" class="gaEvent" data-event-category="Privacy Policy Regional Page Dropdown" data-event-action="Click - Bahasa" data-event-label="Bahasa">Bahasa</a></li><li class=""><a href="https://japan.inmobi.com/privacy-policy" target="_blank" class="gaEvent" data-event-category="Privacy Policy Regional Page Dropdown" data-event-action="Click - Japanese" data-event-label="Japanese">Japanese</a></li><li class=""><a href="https://inmobi.cn/privacy-policy" target="_blank" class="gaEvent" data-event-category="Privacy Policy Regional Page Dropdown" data-event-action="Click - Chinese" data-event-label="Chinese">Chinese</a></li></ul></div></div></div></div></div></div><footer id="footer-v1" class="footerdesktop_homeFooter__UAa1t"><div class="max1116"><div class="footerdesktop_footerSocialIcons__TuRDs"><span>Follow Us</span><a class="footerdesktop_footerSocialMediaLink__KU_Cm gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Facebook" data-event-label="Facebook Social Icon" href="https://www.facebook.com/inmobi" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Facebook</span><img alt="Facebook" fetchpriority="low" loading="lazy" width="27" height="27" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/fb_button.svg"/></a><a class="footerdesktop_footerSocialMediaLink__KU_Cm gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Youtube" data-event-label="Youtube Social Icon" href="https://www.youtube.com/@inmobitv/" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Youtube</span><img alt="Youtube" fetchpriority="low" loading="lazy" width="27" height="27" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/yt_button.svg"/></a><a class="footerdesktop_footerSocialMediaLink__KU_Cm gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - LinkedIn" data-event-label="LinkedIn Social Icon" href="https://www.linkedin.com/company/272972?trk=tyah&trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A272972%2Cidx%3A2-1-4%2CtarId%3A1473328119417%2Ctas%3Ainmobi" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Linkedin</span><img alt="Linkedin" fetchpriority="low" loading="lazy" width="27" height="27" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/linkedin_button.svg"/></a></div><div class="footerdesktop_footerMenuWrapper__KpGeC"><div class="footerdesktop_footerPartnerIconsWrapper__vPiQZ"><div class="footerdesktop_footerInMobiLogo__giBys"><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - InMobi Advertising Logo" data-event-label="InMobi Advertising Logo" href="/"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">InMobi Advertising</span><img alt="InMobi Advertising" fetchpriority="low" loading="lazy" width="122" height="37" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/InMobi_Advertising_logo_grey.svg"/></a></div><div class="footerdesktop_footerPartnerIcons__fCXZg"><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - IAB Icon" data-event-label="IAB Icon" href="http://www.iab.net/" data-track="footer:click:iab" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">IAB</span><img alt="iab" fetchpriority="low" loading="lazy" width="44" height="22" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/iab.svg"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - MMA Icon" data-event-label="MMA Icon" href="http://www.mmaglobal.com/" data-track="footer:click:mma" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">MMA</span><img alt="MMA" fetchpriority="low" loading="lazy" width="44" height="13" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/MMA.svg"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - IAB Tech Lab Icon" data-event-label="IAB Tech Lab Icon" href="https://iabtechlab.com/" data-track="footer:click:iab" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">IAB Tech Lab</span><img alt="IAB Tech Lab" fetchpriority="low" loading="lazy" width="44" height="44" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/iab_tech_labs.svg"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Brand Safety Icon" data-event-label="Brand Safety Icon" href="https://www.tagtoday.net/" data-track="footer:click:brandsafety" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Brand Safety</span><img alt="Brand Safety" fetchpriority="low" loading="lazy" width="44" height="44" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/ui/uploads/misc/tag-2.svg"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Fraud Defence Icon" data-event-label="Fraud Defence Icon" href="https://www.tagtoday.net/certified-against-fraud-program/" data-track="footer:click:frauddefence" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Fraud Defence</span><img alt="Fraud Defence" fetchpriority="low" loading="lazy" width="44" height="44" decoding="async" data-nimg="1" style="color:transparent" src="https://web.inmobicdn.net/website/website/6.0.1/advertising-inmobi-images/tag.svg"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Adjust Partner Benchmarks Icon" data-event-label="Adjust Partner Benchmarks Icon" href="https://insights.adjust.com/network-rankings/" data-track="footer:click:adjust" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Adjust Partner Benchmarks</span><img alt="Adjust Partner Benchmarks" fetchpriority="low" loading="lazy" width="35" height="44" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fadvertising-inmobi-images%2Fadjust-benchmark.png&w=48&q=100 1x, /_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fadvertising-inmobi-images%2Fadjust-benchmark.png&w=96&q=100 2x" src="/_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fadvertising-inmobi-images%2Fadjust-benchmark.png&w=96&q=100"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Forrester Icon" data-event-label="Forrester Icon" href="https://www.forrester.com/bold" data-track="footer:click:forrester" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Forrester</span><img alt="forrester" fetchpriority="low" loading="lazy" width="44" height="44" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fui%2Fuploads%2Fmisc%2Fforrester-wave-badge-color.png&w=48&q=100 1x, /_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fui%2Fuploads%2Fmisc%2Fforrester-wave-badge-color.png&w=96&q=100 2x" src="/_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fui%2Fuploads%2Fmisc%2Fforrester-wave-badge-color.png&w=96&q=100"/></a><a class="footerdesktop_footerPartnerLink__d35i4 gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Appsflyer Icon" data-event-label="Appsflyer Icon" href="https://www.appsflyer.com/" data-track="footer:click:appsflyer" target="_blank" rel="noopener noreferrer"><span class="footerdesktop_footerSrOnly__59AhS" style="position:absolute;left:-10000px;top:auto;width:1px;height:1px;overflow:hidden">Appsflyer</span><img alt="appsflyer" fetchpriority="low" loading="lazy" width="44" height="44" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fui%2Fuploads%2Fmisc%2Fappsflyer-badge-color.png&w=48&q=100 1x, /_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fui%2Fuploads%2Fmisc%2Fappsflyer-badge-color.png&w=96&q=100 2x" src="/_next/image?url=https%3A%2F%2Fweb.inmobicdn.net%2Fwebsite%2Fwebsite%2F6.0.1%2Fui%2Fuploads%2Fmisc%2Fappsflyer-badge-color.png&w=96&q=100"/></a></div></div><div class="footerdesktop_footerMainMenu__ewuDR"><div class="footerdesktop_footerMenuCol__iPu6J"><div class="footerdesktop_footerMenuHeading__Vx9Tf small">For Advertisers</div><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Audiences" data-event-label="Audiences" href="/audiences">Audiences</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Exchange" data-event-label="Exchange" href="/exchange">Exchange</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - DSP" data-event-label="DSP" href="/dsp">DSP</a></li></ul></div><div class="footerdesktop_footerMenuCol__iPu6J"><div class="footerdesktop_footerMenuHeading__Vx9Tf small">For Publishers</div><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Mobile Monetization" data-event-label="Mobile Monetization" href="/mobile-in-app-monetization">Mobile Monetization</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - UnifID" data-event-label="UnifID" href="/unifid">UnifID</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Game Monetization" data-event-label="Game Monetization" href="/game-monetization">Game Monetization</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Ad Formats" data-event-label="Ad Formats" href="/ad-experience">Ad Formats</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - SDK" data-event-label="InMobi SDK" href="/sdk">InMobi SDK</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - CMP" data-event-label="InMobi CMP" href="/cmp">InMobi CMP</a></li></ul></div><div class="footerdesktop_footerMenuCol__iPu6J"><div class="footerdesktop_footerMenuHeading__Vx9Tf small">Company</div><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - About Us" data-event-label="About Us" href="/company">About Us</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Leadership" data-event-label="Leadership Team" href="/company/leadership/">Leadership Team</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Press Center" data-event-label="Press Center" href="/company/press">Press Center</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Careers" data-event-label="Careers" href="https://www.inmobi.com/company/careers/" target="_blank" rel="noreferrer">Careers</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - InMobi University" data-event-label="InMobi University" href="/inmobiu/">InMobi University</a></li></ul></div><div class="footerdesktop_footerMenuCol__iPu6J"><div class="footerdesktop_footerMenuHeading__Vx9Tf small">Resources</div><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Resources" data-event-label="Resources" href="/resources">Resources</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Case Studies" data-event-label="Case Studies" href="/case-study">Case Studies</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Blog" data-event-label="Blog" href="/blog">Blog</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Webinars" data-event-label="Webinars" href="/webinars">Webinars</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Whitepapers" data-event-label="Whitepapers" href="/reports">Reports</a></li></ul></div><div class="footerdesktop_footerMenuCol__iPu6J"><div class="footerdesktop_footerMenuHeading__Vx9Tf small">Support</div><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Support Center" data-event-label="Support Center" target="_blank" href="https://support.inmobi.com/" rel="noreferrer">Support Center</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Contact Us" data-event-label="Contact Us" href="/company/contact/">Contact Us</a></li></ul></div></div></div><div class="footerdesktop_footerBottomMenuWrapper__2yq2A"><div class="footerdesktop_footerPrivacyMenu__v6nfj"><div class="footerdesktop_footerPrivacyMenuCol__iiN_N"><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - InMobi Privacy Policy (Advertising)" data-event-label="InMobi Privacy Policy (Advertising)" href="/privacy-policy/">InMobi Privacy Policy (Advertising)</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Opt Out" data-event-label="Opt Out" href="/page/opt-out/">Opt-Out</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - InMobi Cookie Policy (Ad network and channels)" data-event-label="InMobi Cookie Policy (Ad network and channels)" href="/cookie-policy/">InMobi Cookie Policy (Ad network and channels)</a></li></ul></div><div class="footerdesktop_footerPrivacyMenuCol__iiN_N"><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Supplier Code of Conduct" data-event-label="Supplier Code of Conduct" href="/supplier-code-of-conduct">Supplier Code of Conduct</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Do Not Sell My Personal Data" data-event-label="Do Not Sell My Personal Data" href="/page/opt-out/#data-based-opt-out">Do Not Sell My Personal Data</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Advertiser Terms" data-event-label="Advertiser Terms" href="/advertiser-terms/">Advertiser Terms</a></li></ul></div><div class="footerdesktop_footerPrivacyMenuCol__iiN_N"><ul class="footerdesktop_genUl__GZFap"><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Website Privacy Policy" data-event-label="Website Privacy Policy" href="https://www.inmobi.com/website-privacy-policy/" target="_blank" rel="noreferrer">Website Privacy Policy</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Website Cookie Policy" data-event-label="Website Cookie Policy" href="https://www.inmobi.com/website-cookie-policy/" target="_blank" rel="noreferrer">Website Cookie Policy</a></li><li class="footerdesktop_footerMenuList__ZUq2a"><a class="footerdesktop_footerMenuListLink__dXXIz gaEvent" data-event-category="Desktop Footer Menu" data-event-action="Click - Security" data-event-label="Security" href="https://www.inmobi.com/security/" target="_blank" rel="noreferrer">Security</a></li></ul></div></div><div class="footerdesktop_footerCopyright__7QQFC">© 2025 InMobi</div></div></div></footer><div id="requestForm" class="modal fade"><div class="modal-dialog"><div class="modal-content hubspot-form-container"><div class="modal-header"><button type="button" class="close" data-dismiss="modal" aria-hidden="true">×</button><h4 class="modal-title">Get In Touch</h4></div><div id="footer-contact-form" class="modal-body hbspt-form"><div><div id="reactHubspotForm133299" style="display:none"></div></div></div></div></div></div><script type="text/javascript" src="https://web.inmobicdn.net/website/website/6.0.1/minify/pagedropdown_v1.min.js"></script><script src="https://web.inmobicdn.net/website/website/6.0.1/js/jquery.scrollTo.min.js"></script><script type="text/javascript" src="https://web.inmobicdn.net/website/website/6.0.2/minify/page.min.js"></script><script type="text/javascript" src="https://web.inmobicdn.net/website/website/6.0.1/dist/dist-lazy.js"></script></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"allPagesData":[{"page_content":[{"page_type":"generalpage","title":"Get Ramadan Ready","headline":"","id":"ramadan-marketing-and-consumer-trends-in-southeast-asia","content":"","type":"","language":"","hero_tile":[{"bg_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_hero_banner_desktop.jpg","mobile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_hero_banner_mobile.jpg","heading":"\"Get Your Brand Ramadan Ready\"","content":"\"All you need to know about Ramadan mobile marketing in Southeast Asia\"","cta_text":"","cta_link":""}],"tile2_heading":"Check out our best Ramadan marketing resources","cards_tile":[{"bg_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/quick-insights-img.png","image_alt":"Quick Highlights","heading":"Quick Highlights","content":"\"Know how Southeast Asians behave during Ramadan and learn how to engage them.\"","cta_text":"Read More","cta_link":"/ramadan-marketing-insights"},{"bg_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/delivering-deep-img.png","image_alt":"In-depth Insights","heading":"In-depth Insights","content":"\"Access our reports that cover key consumer trends and marketing ideas for Ramadan.\"","cta_text":"Discover More","cta_link":"/ramadan-reports-southeast-asia"},{"bg_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/experts-share-img.png","image_alt":"Expert Opinions","heading":"Expert Opinions","content":"\"Hear industry leaders talk about how brands can make the most of the Ramadan Rush.\"","cta_text":"Explore Now","cta_link":"/ramadan-marketing-expert-corner"}],"alt_tile":[{"bg_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_marketing.jpg","mobile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_marketing_mobile.jpg","image_alt":"Your Guide to Great Ramadan Digital Campaigns | InMobi","heading":"\"Marketing During The Ramadan Rush: 7 Strategies You Must Know To Create Great Ramadan Digital Campaigns In Southeast Asia\"","content":"\"Get deep insights into the Southeast Asian Ramadan market, such as consumer behavior in Malaysia and Indonesia, so you can craft bright Ramadan advertising campaigns.\"","cta_text":"Read Now","cta_link":"https://www.inmobi.com/blog/marketing-during-the-ramadan-rush-7-strategies-you-must-know-to-create-great-ramadan-digital-campaigns-in-southeast-asia/","image_alignment":"left"}],"canonical_tag":"","meta_title":"Ramadan Marketing Resources | InMobi","meta_description":"InMobi Mobile Marketing Platform to grow your business. Take leverage of InMobi's intelligence to identify, engage and acquire your best customers for your business."},{"page_type":"policypage","title":"Data Protection Terms - Advertisers","headline":"Data Protection Terms","id":"data-protection-terms-advertisers","content":"\"\u0026lt;p\u0026gt;These Data Protection Terms (\u0026lt;strong\u0026gt;\u0026amp;ldquo;DPT\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;) supplement, supersede, and are incorporated into the agreement (including but not limited to Master Services Agreement, Advertiser Terms of Service, and Insertion Order) (the \u0026lt;strong\u0026gt;\u0026amp;ldquo;Agreement\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;) made and executed by and between InMobi Pte. Ltd., acting on behalf of itself and its affiliates (collectively \u0026lt;strong\u0026gt;\u0026amp;ldquo;InMobi\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;) and Demand Partner, pursuant to which InMobi provides programmatic advertising platform services to Demand Partner as contemplated under the Agreement (referred hereinafter as the \u0026lt;strong\u0026gt;\u0026amp;ldquo;Platform Offerings\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In this DPT, unless otherwise expressly provided or as the context otherwise requires, headings are solely for convenience of reference and are not intended to be complete or accurate descriptions of the content. References to the Agreement shall be construed as including the DPT. Except as modified below, the terms of the Agreement remain in full force and effect. Any capitalized terms not defined in the DPT shall carry the meanings ascribed to them in the Agreement. In the event of any inconsistency or conflict between the provisions of the DPT and the Agreement, the provisions of the DPT shall take precedence. This DPT is organised under the following parts:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;list-style-type: upper-roman; margin-left: 30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Part A - GENERAL TERMS: This Part A applies to all Demand Partners regardless of the jurisdiction of the Data Subject.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Part B - INTERNATIONAL DATA TRANSFERS (for EEA): This Part B applies when the Demand Partner makes available the Personal Data of Data Subjects residing in the EEA or Switzerland.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Part C - UK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (the \u0026quot;Addendum\u0026quot;): This Part C applies when the Demand Partner makes available the Personal Data of Data Subjects residing in the UK.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;PART A \u0026amp;ndash; GENERAL TERMS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;NOW THEREFORE, in consideration of mutual promises and covenants contained herein, the parties agree as follows:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.\u0026amp;nbsp;\u0026lt;u\u0026gt;Definitions\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In this DPT, the following terms shall have the meanings set out below:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Breach\u0026amp;rdquo;, \u0026amp;ldquo;Consumer\u0026amp;rdquo;, \u0026amp;ldquo;Consumer Rights\u0026amp;rdquo;, \u0026amp;ldquo;Data\u0026amp;rdquo;, \u0026amp;ldquo;Data Fiduciary\u0026amp;rdquo; \u0026amp;ldquo;Data Principal\u0026amp;rdquo;, \u0026quot;Data Subject Rights\u0026quot;, \u0026amp;ldquo;Incident\u0026amp;rdquo;, \u0026amp;ldquo;Processing\u0026amp;rdquo;, \u0026quot;Supervisory Authority\u0026quot;, \u0026amp;ldquo;Privacy Regulators\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; as well as the terms \u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Controller\u0026amp;rdquo;, \u0026amp;ldquo;Personal Data\u0026amp;rdquo;, \u0026amp;ldquo;Processor\u0026amp;rdquo;, \u0026amp;ldquo;Service Provider\u0026amp;rdquo;, \u0026amp;ldquo;Third Party\u0026amp;rdquo;, \u0026amp;ldquo;Commercial Purpose\u0026amp;rdquo;, \u0026amp;ldquo;Cross-Context Behavioural Advertising\u0026amp;rdquo;, \u0026amp;ldquo;Share\u0026amp;rdquo;, \u0026amp;ldquo;Sell\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; and \u0026lt;strong\u0026gt;\u0026amp;ldquo;Targeted Advertising\u0026amp;rdquo; \u0026lt;\\/strong\u0026gt;shall have the meanings given to such terms under the applicable Data Protection Law(s).\u0026amp;#8239;For sake of clarity, it is the parties\u0026amp;rsquo; intent to incorporate the principles of this DPT to any terms that have the same or substantially similar connotation or meaning under applicable Data Protection Law(s) as the terms stated in this Section 1 (Definitions).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Subjects\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means as defined in applicable Data Protection Law(s), are natural persons to whom Personal Data relates, and whose rights and freedoms may be impacted by the processing of such Personal Data. For the purpose of clarity, it is understood that the term Data Subjects as used in this DPT also refers to Consumers or End-users as the term may have been used in the applicable Data Protection Law(s).\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Advertising Data\u0026quot;\u0026lt;\\/strong\u0026gt; means data exchanged between InMobi and the Demand Partner pursuant to the delivery or receipt of Platform Offerings as contemplated under the Agreement. Certain transmitted Advertising Data may constitute Personal Data.\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Automated Decision Making\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means (i) using machine learning and algorithms including creating profiles, prediction models, and target segments; (ii) excluding existing users from user acquisition campaigns; and (iii) other related use cases in the context of targeted advertising and content personalization.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Provider\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means a party that collects the Data, and supplies it to, or facilitates collection by Data Recipient.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Data Protection Law(s)\u0026quot;\u0026lt;\\/strong\u0026gt; means all data protection and privacy laws applicable to the Personal Data of Data Subjects based in the jurisdiction from where the Personal Data is collected and\\/or made available pursuant to the Platform Offerings contemplated under the Agreement, including but not limited to: Regulation (EU) 2016\\/679 (General Data Protection Regulation or \u0026amp;ldquo;GDPR\u0026amp;rdquo;), the GDPR as it forms part of United Kingdom law pursuant to Section 3 of the European Union (Withdrawal) Act, 2018 and the Data Protection Act, 2018 (\u0026amp;ldquo;UK GDPR\u0026amp;rdquo;), California Consumer Privacy Act of 2018 (\u0026amp;ldquo;CCPA\u0026amp;rdquo;), California Privacy Rights Act of 2020 (\u0026amp;ldquo;CPRA\u0026amp;rdquo;), Connecticut Data Privacy Act of 2023 (\u0026amp;ldquo;CTDPA\u0026amp;rdquo;), Virginia Consumer Data Protection Act of 2023 (\u0026amp;ldquo;VCDPA\u0026amp;rdquo;), the Colorado Privacy Act of 2023 (\u0026amp;ldquo;CPA\u0026amp;rdquo;), the Canadian Personal Information Protection and Electronic Documents Act, 2000 (\u0026amp;ldquo;PIPEDA\u0026quot;), and Canada\u0026amp;rsquo;s Anti-Spam Legislation of 2014 (\u0026amp;ldquo;CASL\u0026amp;rdquo;), the Brazilian Lei Geral de Prote Law No. 13709\\/18 (\u0026amp;ldquo;LGPD\u0026amp;rdquo;), as well as Brazilian Law No. 12,965\\/14, the Argentinian Personal Data Protection Law No. 25.326 of 2000, together with the Decree No. 1558\\/2001 and its related regulations, the Mexican \u0026amp;ldquo;Ley Federal de Protecci\u0026amp;oacute;n de Datos Personales en Posesi\u0026amp;oacute;n de los Particulares\u0026amp;rdquo; (DOF: 5 de Julio de 2010) and Act on the Protection of Personal Information Act No. 57 of 2003 (\u0026amp;ldquo;APPI\u0026amp;rdquo;) etc.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Recipient\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means a party which receives Data from a Data Provider. For the avoidance of doubt, Data Recipient is also deemed to \u0026amp;ldquo;receive\u0026amp;rdquo; Advertising Data from a Data Provider where the Data Provider grants access to such Advertising Data to the Data Recipient.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Transfer Agreement\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means the applicable data transfer agreements referred to in Section 11 of this DPT, including:\u0026amp;nbsp;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;list-style-type: lower-roman; margin-left: 30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;EEA and Swiss (as applicable) SCCs attached at Exhibit A;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;UK Addendum SCCs attached hereto as Exhibit B;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;any other valid and applicable standard contractual clauses adopted under Data Protection Law(s);\u0026lt;br \\/\u0026gt;\\n\\tand as amended and\\/or updated from time to time.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Demand Partner\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; shall mean to be the advertiser, agency, reseller, or any other party as the case may be and as the context requires, receiving the Platform Offerings from InMobi under the Agreement.\u0026amp;nbsp;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;Personal Data\u0026amp;rdquo; \u0026lt;\\/strong\u0026gt;means Personal Data (or equivalent term), as defined in the Data Protection Laws, that relates to the Data Subject, and that InMobi or Demand Partner processes in relation to the Platform Offerings. Personal Data includes, without limitation, Personal Data that the Demand Partner provides in connection with Platform Offerings directly or through its third-party Data Provider. It may be a part of the Advertising Data exchanged pursuant to the Platform Offerings .\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.\u0026amp;nbsp;\u0026lt;u\u0026gt;Status of the parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi and the Demand Partner agree that each will comply with all Data Protection Laws which apply to such party in connection with the DPT and the Agreement. The parties further agree that each party shall determine their status based on: (i) the nature of their own access, collection and \\/ or processing of the Personal Data and (ii) the jurisdiction in which the relevant Data Subjects are located. The status of the parties is subject to any contrary determination by applicable Supervisory Authority, and in such cases, the Supervisory Authority\u0026amp;rsquo;s determination shall prevail.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.\u0026amp;nbsp;\u0026lt;u\u0026gt;Use of Data\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1\u0026amp;nbsp;Data Recipient shall: (i) use the Advertising Data as per the terms of this DPT and (ii) process Personal Data in compliance with applicable Data Protection Laws and within the ambit of respective purposes provided in this Section 3 (\u0026lt;strong\u0026gt;\u0026amp;ldquo;Permitted Purpose\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;) of this DPT.\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2\u0026amp;nbsp;Each party shall use the Advertising Data and process Personal Data only for the following:\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul style=\u0026quot;list-style-type: lower-alpha; margin-left: 20px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Measurement and targeted ad delivery purposes\u0026lt;\\/u\u0026gt; including attribution, audience analysis, fraud detection, ad performance assessment, applying market research to generate campaign insights, ad viewability, and frequency capping;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Reporting and media planning purposes\u0026lt;\\/u\u0026gt; for studying Data Subjects interaction with the Advertisement; or\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;u\u0026gt;To the extent required by any court order or\u0026amp;#8239;\u0026amp;#8239;law\u0026lt;\\/u\u0026gt;, provided that it uses reasonable efforts to seek a protective order for such disclosure.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.3\u0026amp;nbsp;In addition, InMobi may use Advertising Data for Automated Decision-Making.\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4\u0026amp;nbsp;Each party may share the Advertising Data with their affiliated\\/group entities in the context of Permitted Purposes stated in this Section 3 provided that such party shall ensure that its affiliate or group entity processes the data in accordance with the requirements of this DPT.\u0026amp;nbsp;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.\u0026amp;nbsp;\u0026lt;u\u0026gt;Consent\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Data Provider shall obtain all legally required consents and permissions, including any necessary opt-ins, from Data Subjects for any collection, use\\/processing, disclosure, and transfer of their Personal Data in relation to the Permitted Purpose(s).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5.\u0026amp;nbsp;\u0026lt;u\u0026gt;Mutual Personal Data Obligations\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party acknowledges and agrees to:\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1\u0026amp;nbsp;comply with the applicable Data Protection Law(s) with regard to its collection, storage, retention, sharing or transfer, and\\/or processing of Personal Data under this DPT.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.2 notify the other promptly of any Data Subject requests to exercise their rights, including but not limited to access, deletion and rectification;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.3\u0026amp;nbsp;process the Personal Data only in relation to the Permitted Purpose(s);\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.4\u0026amp;nbsp;maintain the confidentiality of all the Personal Data and not disclose any Personal Data to third parties unless otherwise specifically authorised under this DPT, or as required by Data Protection Law(s);\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5\u0026amp;nbsp;reasonably assist the other in fulfilling their respective compliance obligations under the Data Protection Law(s), taking into account the nature of processing and the information available to the parties, including in relation to Data Subject Rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Law(s);\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.6\u0026amp;nbsp;ensure that any and all employees, receiving or handling Personal Data under this DPT:\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.6.1\u0026amp;nbsp;are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.6.2\u0026amp;nbsp;have undertaken training for handling the Personal Data and how it applies to their particular duties while providing or receiving Platform Offerings, in line with Data Protection Laws; and\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.6.3\u0026amp;nbsp;are aware of their employer\u0026amp;#39;s duties as well as their own duties and obligations under the Data Protection Law(s) and this DPT.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.7\u0026amp;nbsp;The parties shall each comply with their obligations to promptly report a Personal Data Breach to the appropriate Supervisory Authority and affected Data Subjects, in accordance with the applicable Data Protection Laws. Each party shall inform the other party of any Personal Data Breach, irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.8\u0026amp;nbsp;The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6.\u0026amp;nbsp;\u0026lt;u\u0026gt;Mutual Security Obligations\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1\u0026amp;nbsp;Each party shall at all times while Processing Personal Data ensure that appropriate physical, technical and organisational measures are implemented (including measures required by the Data Protection Laws) against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, or disclosure of Personal Data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2\u0026amp;nbsp;Each party shall implement such measures and controls to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.1\u0026amp;nbsp;a written Information Security Management System (ISMS) that includes policies, processes, enforcement mechanisms, and controls governing all aspects of Data Processing which is at least as equivalent to ISO27001 standard and reviewing it at a minimum of annually and disseminating it to all relevant parties having access to either party\u0026amp;rsquo;s Data. Such policies shall unequivocally define obligations for information security in connection with maintenance, secure software\\/system management, security alerts, incident response, user account administration, and system monitoring\\/access control;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.2\u0026amp;nbsp;providing security awareness training to relevant personnels on their onboarding and then periodically (at least annually) organizing refresher for such personnels including but not limited to on phishing email reporting, data loss prevention, data breach and incident reporting;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.3\u0026amp;nbsp;ensuring their default security settings, usernames and passwords are not used in all infrastructure, systems, and applications (including on-prem and cloud network);\u0026amp;nbsp;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.4\u0026amp;nbsp;ensuring that its network infrastructure configuration aligns with documented, and industry accepted system hardening standards;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.5\u0026amp;nbsp;ensuring all its employees\u0026amp;rsquo; remote access to the systems and applications accessing such party\u0026amp;rsquo;s Data shall use corporate authorized VPN with a multifactor authentication in place;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.6\u0026amp;nbsp;strong data encryption (e.g., AES 256 standard or stronger) for data storage, and hashing (e.g., SHA 256 algorithm or stronger) for password storage along with implementing documented procedures to manage and safeguard cryptographic keys;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.7\u0026amp;nbsp;utilizing a minimum of TLS 1.2 protocol for data transmission over internal and public networks, while also adhering to its data minimization, retention, and disposal policies;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.8\u0026amp;nbsp;ensuring strong system security by regularly (at least daily) updating anti-virus software to protect against malware;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.9\u0026amp;nbsp;conducting IT infrastructure security vulnerability assessment at least on a quarterly basis and categorize the findings based on their criticality levels;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.10\u0026amp;nbsp;conducting application security vulnerability assessments and penetration tests using industry-accepted methodologies, at least annually, and categorize the findings based on their criticality levels;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.11\u0026amp;nbsp;ensuring vulnerabilities that are identified as part of the infrastructure vulnerability assessments and application penetration tests are remediated as per the documented and defined timeframes;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.12\u0026amp;nbsp;following documented and defined change management process and procedures which takes security testing into consideration before moving any change into production environment;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.13\u0026amp;nbsp;ensuring that every individual user is given a unique ID for identification and a password-based authentication is implemented, where sharing of passwords with any other individual is prohibited;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.14\u0026amp;nbsp;ascertaining that access to the Data shall be allowed only through a user ID, password combination for authentication and authorization with multi factor authentication in place;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.15\u0026amp;nbsp;conducting periodic access reviews (at least half-yearly) for all users having access to the data;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.16\u0026amp;nbsp;ensuring that all its employees\u0026amp;rsquo; access to systems and applications shall be revoked on or before the last working day or if it is no longer required, whichever occurs earlier;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.17\u0026amp;nbsp;ensuring that access to its Data is granted to its employees only on a need basis and is guarded with security measures that is application to its highest level of data classification;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.18\u0026amp;nbsp;ensuring all applications, infrastructures and network audit logs are captured and secured from unauthorized deletion. All such captured logs shall be made available to the other party upon written request for other party\u0026amp;rsquo;s use as may be required during investigation of any incidents;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.19\u0026amp;nbsp;maintaining a comprehensive incident response plan for handling security incidents, incidents escalation, breach notifications, corrective action plans, and formal reporting, including notifying the other party within forty-eight (48) hours of a suspected security breach;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.20\u0026amp;nbsp;ensuring that there is a data backup processes implemented such that there is at least an incremental backup every day and one full back up every week;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.21\u0026amp;nbsp;ensuring that during security incidents\\/data breaches, the chain of custody for all gathered evidence is clearly defined and documented;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.22\u0026amp;nbsp;cooperating with other party or any other appointed third party by granting access to all systems, logs and evidence needed to investigate a case of data breach \\/ security incident involving such other party\u0026amp;rsquo;s Data;\u0026amp;nbsp;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.23\u0026amp;nbsp;physical security measures and controls at all data centers where the other party\u0026amp;rsquo;s Data is being processed such as:\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul style=\u0026quot;list-style-type: lower-alpha; margin-left: 20px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;physical barriers at both the perimeter and building access points to prevent unauthorized entry;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;entry access through electronic validation (e.g., card access) or verification by security personnel;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;its employees and contractors\\/consultants wear photo ID badges, while visitors must sign in, provide identification, and wear visitor badges, escorted by authorized personnel;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;ensuring that facility access is granted solely to employees and contractors\\/consultants with legitimate business needs. Access privileges are promptly revoked when no longer required, even for ongoing employees;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;all access points, except for the main entry doors, are to be locked. Video surveillance must cover all access points, including entry and emergency doors; The recorded footage should be securely stored for a minimum of thirty (30) days, with an additional archival storage for ninety (90) days;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;logs of physical access should be readily available for ninety (90) days, and the archives should be maintained for six (6) months and regularly reviewed.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.24\u0026amp;nbsp;the encryption of Personal Data or equivalent measures;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.25\u0026amp;nbsp;the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services; and\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.26\u0026amp;nbsp;the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident.\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7.\u0026amp;nbsp;\u0026lt;u\u0026gt;Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1\u0026amp;nbsp;The parties will take such technical, and organisational measures as may be appropriate to comply with:\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1.1\u0026amp;nbsp;the rights of Data Subjects under the Data Protection Law, including but not limited to access, deletion, rectification, objection to processing of Personal Data; and\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1.2\u0026amp;nbsp;information or assessment notices served on either party by any Supervisory Authority under the Data Protection Law.\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.2\u0026amp;nbsp;Each party agrees to provide such assistance as is reasonably required to enable the other party to comply with Data Subject Rights (DSR) requests within the time limits imposed by the Data Protection Laws. Each party understands and agrees that the requirements in any DSR must be complied with and in the event of any conflict with the Agreement or the Permitted Purpose provided in this DPT, the DSR requirements shall supersede. In the event of a dispute or claim brought by a Data Subject, or the Supervisory Authority concerning the Processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims and will cooperate with a view to settling them amicably in a timely fashion.\u0026amp;#8239;Each party shall abide by a decision of a competent court of the other party\u0026amp;#39;s country of establishment or a Supervisory Authority.\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.3\u0026amp;nbsp;Demand Partner shall reach out to \u0026lt;a href=\u0026quot;mailto:DSR_IDSP@inmobi.com\u0026quot;\u0026gt;DSR_IDSP@inmobi.com\u0026lt;\\/a\u0026gt; for any DSR requests to be sent to InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8.\u0026amp;nbsp;\u0026lt;u\u0026gt;Liability\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY INCIDENTAL, PUNITIVE, INDIRECT, CONSEQUENTIAL OR SPECIAL DAMAGES INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS OR REVENUE, WHETHER SUCH DAMAGES ARE ALLEDGED IN TORT, CONTRACT OR INDMENITY, PRODUCT LAIBILITY, STRICT LIABILITY, STATUTE, LAW, OR EQUITY.\u0026amp;#8239; NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THE AGREEMENT, EACH PARTY\u0026amp;rsquo;S TOTAL AGGREGATE LIABILITY TO THE OTHER PARTY OR ANY THIRD PARTY FOR ALL CLAIMS ARISING UNDER OR IN CONNECTION WITH THIS DPT SHALL NOT EXCEED THE GREATER OF USD TWO MILLION ($2,000,000) OR TWICE THE AMOUNTS PAID OR PAYABLE TO INMOBI BY YOU\u0026amp;#8239;UNDER THE AGREEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM. THE LIMITATIONS OF THIS SECTION SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9.\u0026amp;nbsp;\u0026lt;u\u0026gt;Term and Termination\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1\u0026amp;nbsp;This DPT shall remain in full force and effect for so long as either party retains any of the Personal Data related to the Agreement in its possession or control.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2\u0026amp;nbsp;Any provision of this DPT that expressly or by implication should come into or continue in force on or after expiration of the Agreement in order to protect Personal Data shall remain in full force and effect.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.3\u0026amp;nbsp;If a change in any Data Protection Law prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10.\u0026amp;nbsp;\u0026lt;u\u0026gt;Data Retention\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each Party will process and retain Personal Data in accordance with their Privacy Policy, subject, however, to the Permitted Purpose(s), Data Subject Rights, Data Protection Law, and such other statutory and regulatory requirements, as applicable.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11.\u0026amp;nbsp;\u0026lt;u\u0026gt;Cross-Border Transfers of Personal Data\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.1\u0026amp;nbsp;If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Laws (and has not otherwise been arranged by the parties) the Data transfer provisions shall be incorporated into this DPT in the Annexures as if they had been set out in full.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.2\u0026amp;nbsp;Each party approves the transferring of Personal Data outside the UK and the European Economic Area (EEA) (\u0026quot;GDPR Territories\u0026quot;), provided where such Processing occurs, each party shall ensure that:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.2.1\u0026amp;nbsp;the Processing of Personal Data is in a territory which is subject to a current finding by the UK\u0026amp;#39;s Information Commissioner\u0026amp;#39;s Office and\\/or the European Commission (as applicable) under the Data Protection Law such that the territory provides adequate protection for the privacy rights of individuals;\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.2.2\u0026amp;nbsp;it participates in a valid cross-border transfer mechanism under the Data Protection Laws including appropriate data protection agreement terms, so that InMobi (and, where appropriate, Demand Partner) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Laws; or\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.2.3\u0026amp;nbsp;otherwise ensures that the transfer complies with the Data Protection Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12.\u0026amp;nbsp;\u0026lt;u\u0026gt;Governing Law\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To the extent required by Data Protection Laws, this DPT will be governed by the laws of the applicable jurisdiction. In all other cases, this DPT will be governed by the laws of the jurisdiction set forth in the Agreement.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part B- INTERNATIONAL DATA TRANSFERS (for EEA)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.\u0026amp;nbsp;INCORPORATION OF EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.\u0026amp;nbsp;To the extent this Annex 1 relates to transfer of Personal Data subject to the GDPR, this Annex 1 and the following terms shall apply: module 1 of the EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex 1 as if they had been set out in full in the case where the Data Provider (hereinafter also referred to as \u0026amp;lsquo;exporter\u0026amp;rsquo; for the purposes of the SCCs) is a controller, and the Data Recipient (hereinafter also referred to as \u0026amp;lsquo;importer for the purposes of the SCCs) is also a controller and the transfer requires such additional protection.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.\u0026amp;nbsp;CLARIFICATIONS TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.\u0026amp;nbsp;Module 1 Clarifications. For the purposes of:\u0026amp;#8239;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;clause 8.2 of the EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required; and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;clause 8.3 of the EU SCCs the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.\u0026amp;nbsp;APPENDICES AND ANNEXURES TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.\u0026amp;nbsp;The processing details required by the EU SCCs are set out in paragraph 4:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;the details required at Annex 1.A of the EU SCCs is set out at paragraphs 4.1 \u0026amp;ndash; 4.2;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;the details required at Annex 1.B of the EU SCCs is set out at paragraph 4.3 \u0026amp;ndash; 4.10;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;the details required at Annex 1.C of the EU SCCs is set out a paragraph 4.10; and\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;the details required at Annex 2 of the EU SCCs is set out at paragraph 4.11.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.\u0026amp;nbsp;PROCESSING PARTICULARS FOR THE UK AND EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Exporter: \u0026lt;\\/strong\u0026gt;InMobi when transferring Personal Data from InMobi\u0026amp;#39;s entity in the UK or EEA to an Advertiser in a third country; or Advertiser when transferring Personal Data from the Advertiser based in the UK or EEA to InMobi\u0026amp;#39;s entity in a third country.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt; InMobi when receiving Personal Data in a third country from an Advertiser in the UK or EEA; or Advertiser when receiving Personal Data in a third country from InMobi\u0026amp;#39;s entity in the UK or EEA\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Categories of Data Subjects:\u0026lt;\\/strong\u0026gt; Users who interact with ad campaigns\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Categories of personal data transferred:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Data shared by InMobi with the Advertiser: User device Identifiers or online persistent identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.) and IP Address ; and\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Data shared by the Advertiser with InMobi: User device Identifiers or online persistent identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.),\u0026amp;#8239;\u0026amp;nbsp;and such other data sets as are agreed in writing between the parties from time to time.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Frequency of the transfer:\u0026lt;\\/strong\u0026gt; Continuous transfers.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Nature of the processing: \u0026lt;\\/strong\u0026gt;As set out in the Permitted Purpose.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Purpose of the processing:\u0026lt;\\/strong\u0026gt; For the Permitted Purpose.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Competent Supervisory Authority: \u0026lt;\\/strong\u0026gt;As set out at clause 1.6.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Technical and Organisational Measures:\u0026amp;#8239; \u0026lt;\\/strong\u0026gt;As provided in the DPT above\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;PART C - UK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (THE \u0026quot;ADDENDUM\u0026quot;):\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 1\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;As set out in Annex 1.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Selected SCCs, Modules and Clauses\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;Module 1 of the EU SCCs and no other optional clauses unless explicitly specified, and as amended by the clarifications in Annex 1, paragraph 2, but subject to any further amendments detailed in this Annex 2 (\u0026lt;strong\u0026gt;\u0026quot;ICO Modified EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Appendix Information\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The processing details required by this Addendum are as set out in Annex 1 (\u0026lt;strong\u0026gt;\u0026quot;Appendix Information\u0026quot;\u0026lt;\\/strong\u0026gt;):\u0026amp;#8239;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Annex 1A: \u0026lt;\\/strong\u0026gt;List of Parties: paragraphs 4.1 and 4.2 and both parties are Controllers;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Annex 1B:\u0026lt;\\/strong\u0026gt; Description of Transfer: paragraphs 4.3 \u0026amp;ndash; 4.9; and\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Annex II: \u0026lt;\\/strong\u0026gt;Technical and organisational measures including technical and organisational measures to ensure the security of the data: paragraph 4.11.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Termination of the Addendum\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event the template Addendum issued by the Information Commissioner\u0026amp;#39;s Office (\u0026quot;ICO\u0026quot;) and laid before Parliament in accordance with s119A of the DPA 2018 on 2 February 2022, as it is revised under Section \u0026amp;lrm;18 (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026amp;#39;s Addendum\u0026quot;\u0026lt;\\/strong\u0026gt;) is amended, either party may terminate this Addendum on written notice to the other in accordance with Part 2, paragraph 4 of this Annex 2 and replace it with a mutually acceptable alternative.\u0026amp;#8239;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Part 2\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Interpretation\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Except as otherwise defined in this Addendum, where this Addendum uses terms that are defined in the EU SCCs, those terms shall have the same meaning as in the EU SCCs.\u0026amp;#8239;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;This Addendum must always be interpreted:\\n\\t\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;in a manner that is consistent with UK Data Protection Laws, being all laws relating to data protection, the processing of personal data, privacy and\\/or electronic communications in force from time to time in the UK, including the UK GDPR (as defined in section 3 of the DPA 2018) and the DPA 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/strong\u0026gt;); and\u0026amp;#8239;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;so that it fulfils the Parties\u0026amp;rsquo; obligation to provide the appropriate safeguards, being the standard of protection over the Personal Data and of Data Subjects\u0026amp;rsquo; rights, which is required by UK Data Protection Laws when a party is making a transfer which is covered by Chapter V of the UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Restricted Transfer\u0026quot;\u0026lt;\\/strong\u0026gt;) relying on standard data protection clauses under Article 46(2)(d) UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Appropriate Safeguards\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;If the provisions included in the ICO Modified EU SCCs amend the EU SCCs in any way which is not permitted under the EU SCCs or the ICO\u0026amp;#39;s Addendum, such amendment(s) will not be incorporated in this Addendum and the equivalent provision of the ICO\u0026amp;#39;s Addendum will take their place.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;If there is any inconsistency or conflict between UK Data Protection Laws and this Addendum, the UK Data Protection Laws apply.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;If the meaning of this Addendum is unclear or there is more than one meaning, the meaning which most closely aligns with the UK Data Protection Laws applies.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Any references to legislation (or specific provisions of legislation) means that legislation (or specific provision) as it may change over time. This includes where that legislation (or specific provision) has been consolidated, re-enacted and\\/or replaced after this Addendum has been entered into.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ol\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Hierarchy\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Although clause 5 of the EU SCCs sets out that the EU SCCs prevail over all related agreements between the parties, the parties agree that, for Restricted Transfers, the hierarchy in paragraph 2.2 will prevail.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Where there is any inconsistency or conflict between the ICO\u0026amp;#39;s Addendum and the ICO Modified EU SCCs (as applicable), the ICO\u0026amp;#39;s Addendum overrides the ICO\u0026amp;#39;s Modified EU SCCs, except where (and in so far as) the inconsistent or conflicting terms of the ICO\u0026amp;#39;s Modified EU SCCs provides greater protection for data subjects, in which case those terms will override the ICO\u0026amp;#39;s Addendum.\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Where this Addendum incorporates EU SCCs which have been entered into to protect transfers subject to the GDPR then the Parties acknowledge that nothing in this Addendum impacts those EU SCCs.\u0026amp;#8239;\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Incorporation of and changes to the EU SCCs\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;This Addendum incorporates the EU SCCs which are amended to the extent necessary so that:\u0026amp;#8239;\u0026amp;nbsp;\\n\\t\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;together they operate for data transfers made by the exporter to the importer, to the extent that UK Data Protection Laws apply to the exporter\u0026amp;rsquo;s processing when making that data transfer, and they provide Appropriate Safeguards for those data transfers;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;paragraphs 2.1 to 2.3 override clause 5 (Hierarchy) of the EU SCCs; and\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;this Addendum (including the EU SCCs incorporated into it) is (1) governed by the laws of England and Wales and (2) any dispute arising from it is resolved by the courts of England and Wales, in each case unless the laws and\\/or courts of Scotland or Northern Ireland have been expressly selected by the Parties.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ol\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Unless the Parties have agreed alternative amendments which meet the requirements of paragraph 3.1, the provisions of paragraph 3.4 will apply.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;No amendments to the EU SCCs other than to meet the requirements of paragraph 3.1 may be made.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The following amendments to the EU SCCs (for the purpose of paragraph 3.1) are made:\u0026amp;#8239;\u0026amp;#8239;\u0026amp;nbsp;\\n\\t\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;References to the \u0026lt;em\u0026gt;\u0026amp;ldquo;Clauses\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; means this Addendum, incorporating the ICO Modified EU SCCs;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;In Clause 2, delete the words: \u0026lt;em\u0026gt;\u0026amp;ldquo;and, with respect to data transfers from controllers to processors and\\/or processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\\/679\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Clause 6 (Description of the transfer(s)) is replaced with: \u0026lt;em\u0026gt;\u0026amp;ldquo;The details of the transfers(s) and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred) are those specified in Annex I.B where UK Data Protection Laws apply to the data exporter\u0026amp;rsquo;s processing when making that transfer.\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Clause 8.7(i) of Module 1 is replaced with: \u0026lt;em\u0026gt;\u0026amp;ldquo;it is to a country benefitting from adequacy regulations pursuant to Section 17A of the UK GDPR that covers the onward transfer\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026amp;#8239;\u0026amp;nbsp;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;References to \u0026lt;em\u0026gt;\u0026amp;ldquo;Regulation (EU) 2016\\/679\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026amp;ldquo;Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026amp;ldquo;that Regulation\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; are all replaced by \u0026lt;em\u0026gt;\u0026amp;ldquo;UK Data Protection Laws\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;. References to specific Article(s) of \u0026lt;em\u0026gt;\u0026amp;ldquo;Regulation (EU) 2016\\/679\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; are replaced with the equivalent Article or Section of UK Data Protection Laws;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;References to Regulation (EU) 2018\\/1725 are removed;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;References to the \u0026lt;em\u0026gt;\u0026amp;ldquo;European Union\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026amp;ldquo;Union\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026amp;ldquo;EU\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026amp;ldquo;EU Member State\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026amp;ldquo;Member State\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026amp;ldquo;EU or Member State\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; are all replaced with the \u0026lt;em\u0026gt;\u0026amp;ldquo;UK\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; (being the United Kingdom of Great Britain and Northern Ireland);\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;The reference to \u0026lt;em\u0026gt;\u0026amp;ldquo;Clause 12(c)(i)\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; at Clause 10(b)(i) of Module 1, is replaced with \u0026lt;em\u0026gt;\u0026amp;ldquo;Clause 11(c)(i)\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Clause 13(a) and Part C of Annex I are not used;\u0026amp;#8239;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;The \u0026lt;em\u0026gt;\u0026amp;ldquo;competent supervisory authority\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026amp;ldquo;supervisory authority\u0026amp;rdquo;\u0026lt;\\/em\u0026gt; are both replaced with the \u0026lt;em\u0026gt;\u0026amp;ldquo;Information Commissioner\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;In Clause 16(e), subsection (i) is replaced with: \u0026lt;em\u0026gt;\u0026amp;ldquo;the Secretary of State makes regulations pursuant to Section 17A of the Data Protection Act 2018 that cover the transfer of personal data to which these clauses apply;\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Clause 17 is replaced with: \u0026lt;em\u0026gt;\u0026amp;ldquo;These Clauses are governed by the laws of England and Wales.\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;;\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;Clause 18 is replaced with: \u0026lt;em\u0026gt;\u0026amp;ldquo;Any dispute arising from these Clauses shall be resolved by the courts of England and Wales. A data subject may also bring legal proceedings against the data exporter and\\/or data importer before the courts of any country in the UK. The Parties agree to submit themselves to the jurisdiction of such courts.\u0026amp;rdquo;\u0026lt;\\/em\u0026gt;; and\u0026amp;#8239;\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;The footnotes to the EU SCCs do not form part of the Addendum, except for footnotes 8, 9, 10 and 11.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ol\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.\u0026amp;nbsp;\u0026lt;strong\u0026gt;Amendments to this Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;From time to time, the ICO may issue a revised ICO Addendum which:\u0026amp;#8239;\u0026amp;nbsp;\\n\\t\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;makes reasonable and proportionate changes to the ICO Addendum, including correcting errors in the ICO Addendum; and\\/or\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;reflects changes to UK Data Protection Laws;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ol\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;The revised ICO Addendum will specify the start date from which the changes to the ICO Addendum are effective and whether the parties need to review this Addendum including the Appendix Information. This Addendum is automatically amended as set out in the revised ICO Addendum from the start date specified in any such replacement ICO Addendum issued.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;If the ICO issues a revised ICO Addendum under Section 18, if either Party will as a direct result of the changes in the ICO Addendum have a substantial, disproportionate and demonstrable increase in:\u0026amp;#8239;\u0026amp;#8239;\\n\\t\u0026lt;ol style=\u0026quot;margin-left:30px\u0026quot;\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;its direct costs of performing its obligations under the ICO Addendum; and\\/or\u0026amp;#8239;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li style=\u0026quot;margin-bottom:10px\u0026quot;\u0026gt;its risk under the ICO Addendum,\u0026amp;#8239;\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ol\u0026gt;\\n\\tCO Addendum,\u0026amp;#8239;\u0026amp;#8239; and in either case it has first taken reasonable steps to reduce those costs or risks so that it is not substantial and disproportionate, then that Party may terminate this Addendum on fourteen (14) days\u0026amp;#39; written notice to the other Party before the start date of the revised ICO Addendum.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The parties do not need the consent of any third party to make changes to this Addendum, but any changes must be made in accordance with its terms.\u0026amp;#8239;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Data Protection Terms","headline":"Data Protection Terms","id":"data-protection-terms","content":"\"\u0026lt;p\u0026gt;These Data Protection Terms \u0026lt;strong\u0026gt;(\u0026amp;ldquo;DPT\u0026amp;rdquo;)\u0026lt;\\/strong\u0026gt; supplement, supersede, and are incorporated into the contract (including Master Services Agreement, Supply Terms of Service, Insertion Order or other agreements with other naming convention) between \u0026lt;strong\u0026gt;InMobi Pte Ltd\u0026lt;\\/strong\u0026gt;, acting on behalf of itself and its Affiliates (collectively \u0026amp;ldquo;InMobi\u0026amp;rdquo;) and \u0026lt;strong\u0026gt;Supply Partner\u0026lt;\\/strong\u0026gt; (the \u0026amp;ldquo;Agreement\u0026amp;rdquo;) pursuant to which Supply Partner provides programmatic advertising platform to InMobi as contemplated in the Agreement (referred herein as the \u0026amp;ldquo;Platform Offerings\u0026amp;rdquo;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;References to the Agreement will be construed as including the DPT. Except as modified below, the terms of the Agreement remain in full force and effect. Certain capitalized terms used in the DPT and not otherwise defined are defined in Section 1 of Part A below. Any capitalized terms not defined in the DPT shall carry the meanings ascribed to them in the Agreement. In the event of any inconsistency or conflict between the provisions of the DPT and the Agreement, the provisions of the DPT shall take precedence.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This DPT is organised under the following parts:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Part A - Common Terms:\u0026lt;\\/strong\u0026gt; This Part A applies to all Supply Partners regardless of the jurisdiction of the Data Subject.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Part B - INTERNATIONAL DATA TRANSFERS (for EEA): \u0026lt;\\/strong\u0026gt;This Part B applies when the Supply Partner makes available the Personal Data of Data Subjects residing in the EEA or Switzerland.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Part C - UK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (the \u0026quot;Addendum\u0026quot;):\u0026lt;\\/strong\u0026gt; This Part C applies when the Supply Partner makes available the Personal Data of Data Subjects residing in the UK.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Part A- Common Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Now therefore, the Parties agree as follows\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1 \u0026lt;u\u0026gt;Definitions\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1. \u0026lt;strong\u0026gt;\u0026amp;ldquo;Affiliate\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means, an entity that directly or indirectly controls, is controlled by or is under common control with a company. \u0026amp;ldquo;Control\u0026amp;rdquo; for purposes of this definition, means direct or indirect ownership (including ownership through one or more associate) of more than 25% of the paid-up share capital of an entity.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. \u0026lt;strong\u0026gt;\u0026amp;ldquo;Controller\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Subject\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026amp;ldquo;Personal Data\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data Breach\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026amp;ldquo;Processor\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026amp;ldquo;Process \\/ Processing\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; and \u0026lt;strong\u0026gt;\u0026quot;Supervisory Authority\u0026quot;\u0026lt;\\/strong\u0026gt; shall each have the meanings given in the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. \u0026lt;strong\u0026gt;\u0026amp;ldquo;Data Protection Legislation\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means all applicable data protection and privacy legislation in force from time to time in the UK and EU, including Regulation (EU) 2016\\/679 (\u0026quot;GDPR\u0026quot;); the \u0026lt;strong\u0026gt;GDPR\u0026lt;\\/strong\u0026gt; as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the Data Protection Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;DPA 2018\u0026quot;\u0026lt;\\/strong\u0026gt;); the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. \u0026lt;strong\u0026gt;\u0026quot;Data Transfer Provisions\u0026quot;\u0026lt;\\/strong\u0026gt; means, together, the EU SCCs and the Addendum.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5. \u0026lt;strong\u0026gt;\u0026quot;EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt; means: (i) where the EU GDPR applies or Swiss DPA applies, the contractual clauses annexed to the European Commission\u0026amp;#39;s Implementing Decision 2021\\/914 of 4 June 2021 on standard contractual clauses for the transfer of personal data to third countries pursuant to\u0026amp;nbsp;Regulation (EU) 2016\\/679 of the European Parliament and of the Council (\u0026lt;strong\u0026gt;\u0026quot;EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;); (ii) where the UK GDPR applies, the \u0026quot;International Data Transfer Addendum to the EU Commission Standard Contractual Clauses\u0026quot; issued by the Information Commissioner under s.119A(1) of the DPT 2018 (\u0026lt;strong\u0026gt;\u0026amp;ldquo;UK Addendum\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt;); and (iii) where another Data Protection Law applies, the Standard Contractual Clauses or other appropriate cross-border transfer mechanisms approved by an appropriate data protection authority or similar body that is adopted or permitted under that Data Protection Law.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. \u0026lt;u\u0026gt;Status of Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1 InMobi and the Supply Partner agree that each will comply with all Data Protection Laws which apply to such party in connection with the DPT and the Agreement. The parties further agree that each party will determine their status based on (i) the nature of their own access, collection and \\/ or processing of the Personal Data and (ii) the jurisdiction in which the affected Data Subject is located. The status of the parties is subject to any contrary determination by applicable Supervisory Authority, and in such cases, the Supervisory Authority\u0026amp;rsquo;s determination shall prevail.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. \u0026lt;u\u0026gt;Supply Partner Obligations\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1 Supply Partner agrees to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(i) Supply Partner shall obtain all legally required consents and permissions, including any necessary opt-ins, from Data Subjects for any collection, use, disclosure, and the transfer of Personal Data to InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(ii) Ensure that it provides clear and sufficient information to the Data Subjects, in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and any such other information as may be required by the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. \u0026lt;u\u0026gt;Mutual Obligations\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party agrees to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. notify the other of any Data Subject requests to exercise their rights, including but not limited to access, deletion, and rectification;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2 Only process the Personal Data as per applicable law and in line with their respective published privacy policies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3 maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless this DPT specifically authorises the disclosure, or as required by law\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.4. reasonably assist the other with meeting each party\u0026amp;#39;s compliance obligations under the Data Protection Legislation, taking into account the nature of the processing and the information available to the parties, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5 ensure that any and all employees:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5.1.are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5.2. have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their duties; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5.3.are aware both of their employer\u0026amp;#39;s duties and their personal duties and obligations under the Data Protection Legislation and this DPT.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. \u0026lt;u\u0026gt;Mutual Personal Data Breach Obligations\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1. The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.2. The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. \u0026lt;u\u0026gt;Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1. The parties will take such technical and organisational measures as may be appropriate to comply with:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1.1. the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1.2 information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2. The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.3. Each party shall abide by a decision of a competent court of the other party\u0026amp;#39;s country of establishment or of the Information Commissioner or a Supervisory Authority.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. \u0026lt;u\u0026gt;Liability\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1 EACH PARTY (\u0026quot;INDEMNIFYING PARTY\u0026quot;) SHALL INDEMNIFY AND DEFEND THE OTHER PARTY (\u0026quot;INDEMNIFIED PARTY\u0026quot;) AGAINST AND FROM ALL LOSS, LIABILITY, DAMAGES, COSTS (INCLUDING REASONABLE LEGAL COSTS), FEES, CLAIMS AND EXPENSES ARISING OUT ANY THIRD-PARTY CLAIMS WHICH THE INDEMNIFIED PARTY MAY INCUR OR SUFFER BY REASON OF ANY BREACH OF DATA PROTECTION LEGISLATION BY THE INDEMNIFYING PARTY. NEITHER PARTY SHALL BE LIABLE FOR ANY LOSS OF PROFITS, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OR LOSSES. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THE AGREEMENT, EACH PARTY\u0026amp;rsquo;S TOTAL AGGREGATE LIABILITY TO THE OTHER PARTY OR TO ANY THIRD PARTY PURSUANT TO ANY CLAIMS ARISING OUT OF OR IN CONNECTION WITH THIS DPT SHALL BE LIMITED TO THE GREATER OF USD TWO MILLION (2,000,000) OR TWICE THE AMOUNTS PAID OR PAYABLE TO THE SUPPLY PARTNER BY INMOBI UNDER THE AGREEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM. THE LIMITATIONS OF THIS SECTION SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. \u0026lt;u\u0026gt;Term and Termination\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.1 This DPT will remain in full force and effect for so long as either party retains any of the other\u0026amp;#39;s Personal Data related to the Agreement in its possession or control.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2 Any provision of this DPT that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.3 If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. \u0026lt;u\u0026gt;Technical and Security Measures\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1 Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2. Each party will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2.1. the encryption of Personal Data or equivalent measures;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2.2. the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2.3. the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2.4. a process for regularly testing, assessing and evaluating the effectiveness of security measures.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. \u0026lt;u\u0026gt;Data Retention\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1. On termination of the Agreement for any reason or expiry of its term, Supply Partner shall not provide any further Personal Data to InMobi. InMobi will Process and retain Personal Data in accordance with its Privacy Policy, subject to Data Subject Rights, Data Protection Legislation and such other statutory and regulatory requirements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Part B - INTERNATIONAL DATA TRANSFERS (for EEA):\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INCORPORATION OF EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.1. To the extent this Annex 1 relates to transfers of Personal Data subject to the GDPR, this Annex 1 and the following terms shall apply: module 1 of the EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex 1 as if they had been set out in full in the case where the exporter is a controller, the importer is a controller and the transfer requires such additional protection.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. CLARIFICATIONS TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1. Module 1 Clarifications. For the purposes of:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1.1. clause 8.2 of the EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required; and\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1.2. clause 8.3 of the EU SCCs the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. APPENDICES AND ANNEXURES TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1. The processing details required by the EU SCCs are set out in paragraph 4:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.1. the details required at Annex 1.A of the EU SCCs is set out at paragraphs 4.1 \u0026amp;ndash; 4.2;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.2. the details required at Annex 1.B of the EU SCCs is set out at paragraph 4.3 \u0026amp;ndash; 4.10;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.3. the details required at Annex 1.C of the EU SCCs is set out a paragraph 4.11; and\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.4. the details required at Annex 2 of the EU SCCs is set out at paragraph 4.12.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. processing particulars for the EU SCCs\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;The Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.1. Exporter: Publisher\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.2. Importer: InMobi\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Description Of Data Processing\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.3. Categories of data subjects:\u0026lt;\\/strong\u0026gt; User of Publisher\u0026amp;rsquo;s applications, sites and such other digital inventory\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.4. Categories of personal data transferred: \u0026lt;\\/strong\u0026gt;User device identifier or persistent online identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.); IP address; and\\/or fine location.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.5. Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.6. Frequency of the transfer: \u0026lt;\\/strong\u0026gt;Continuous transfers.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.7. Nature of the processing: \u0026lt;\\/strong\u0026gt;As provided in this DPT\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.8. Purpose of the processing:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;optimising online advertising campaigns including across InMobi\u0026amp;#39;s network, advertising channels (programmatic and\\/or non programmatic), platforms and \\/ or digital media properties whether owned, operated, contracted, or controlled by InMobi or its Associates.;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;serving interest-based targeting of ad campaigns or other survey-based services and for attribution, system maintenance and fraud detection purposes;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;providing data-targeted ad inventory forecasting and inventory performance analysis;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;providing its customers, partners and relevant third parties with data as part of data analytics, campaign reporting and performance (which may be used for advertising purposes as per their privacy policies); and \\/ or\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;creation and enhancement of audience profiles and segments.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.9. Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.10. Processor Transfers:\u0026lt;\\/strong\u0026gt; Yes, as set out below\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.11. Competent Supervisory Authority: \u0026lt;\\/strong\u0026gt;Ireland.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.12. Technical and Organisational Measures: \u0026lt;\\/strong\u0026gt;As provided in Part D\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. Permitted Categories of Processors:\u0026lt;\\/strong\u0026gt; Media partners, data \\/ infrastructure vendors and \\/ or attribution partners\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;PART C - \u0026lt;u\u0026gt;UK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 1\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.\u0026amp;nbsp;\u0026lt;u\u0026gt;Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.1. As set out in Annex 1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Selected SCCs, Modules and Clauses\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1. Module 1 of the EU SCCs and no other optional clauses unless explicitly specified, and as amended by the clarifications in Annex 1, paragraph 2, but subject to any further amendments detailed in this Annex 2 (\u0026quot;ICO Modified EU SCCs\u0026quot;).\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Appendix Information\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;The processing details required by this Addendum are as set out in Annex 1 (\u0026quot;Appendix Information\u0026quot;):\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1. Annex 1A: List of Parties: paragraphs 4.1 and 4.2 and both parties are Controllers;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.2. Annex 1B: Description of Transfer: paragraphs 4.3 \u0026amp;ndash; 4.9; and\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.3. Annex II: Technical and organisational measures including technical and organisational measures to ensure the security of the data: paragraph 4.12.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Termination of the Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;In the event the template Addendum issued by the Information Commissioner\u0026amp;#39;s Office (\u0026quot;ICO\u0026quot;) and laid before Parliament in accordance with s119A of the DPA 2018 on 2 February 2022, as it is revised under Section 18 (\u0026quot;ICO\u0026amp;#39;s Addendum\u0026quot;) is amended, either party may terminate this Addendum on written notice to the other in accordance with Part 2, paragraph 4 of this Annex 2 and replace it with a mutually acceptable alternative\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 2\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.Interpretation\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.1. Except as otherwise defined in this Addendum, where this Addendum uses terms that are defined in the EU SCCs, those terms shall have the same meaning as in the EU SCCs.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.2. This Addendum must always be interpreted:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.2.1. in a manner that is consistent with UK Data Protection Laws, being all laws relating to data protection, the processing of personal data, privacy and\\/or electronic communications in force from time to time in the UK, including the UK GDPR (as defined in section 3 of the DPA 2018) and the DPA 2018 (\u0026quot;UK Data Protection Laws\u0026quot;); and\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.2.2. so that it fulfils the Parties\u0026amp;rsquo; obligation to provide the appropriate safeguards, being the standard of protection over the Personal Data and of Data Subjects\u0026amp;rsquo; rights, which is required by UK Data Protection Laws when a party is making a transfer which is covered by Chapter V of the UK GDPR (\u0026quot;Restricted Transfer\u0026quot;) relying on standard data protection clauses under Article 46(2)(d) UK GDPR (\u0026quot;Appropriate Safeguards\u0026quot;).\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.3. If the provisions included in the ICO Modified EU SCCs amend the EU SCCs in any way which is not permitted under the EU SCCs or the ICO\u0026amp;#39;s Addendum, such amendment(s) will not be incorporated in this Addendum and the equivalent provision of the ICO\u0026amp;#39;s Addendum will take their place.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.4. If there is any inconsistency or conflict between UK Data Protection Laws and this Addendum, the UK Data Protection Laws apply.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.5. If the meaning of this Addendum is unclear or there is more than one meaning, the meaning which most closely aligns with the UK Data Protection Laws applies.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.6. Any references to legislation (or specific provisions of legislation) means that legislation (or specific provision) as it may change over time. This includes where that legislation (or specific provision) has been consolidated, re-enacted and\\/or replaced after this Addendum has been entered into.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Hierarchy\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1. Although clause 5 of the EU SCCs sets out that the EU SCCs prevail over all related agreements between the parties, the parties agree that, for Restricted Transfers, the hierarchy in paragraph 2.2 will prevail.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2. Where there is any inconsistency or conflict between the ICO\u0026amp;#39;s Addendum and the ICO Modified EU SCCs (as applicable), the ICO\u0026amp;#39;s Addendum overrides the ICO\u0026amp;#39;s Modified EU SCCs, except where (and in so far as) the inconsistent or conflicting terms of the ICO\u0026amp;#39;s Modified EU SCCs provides greater protection for data subjects, in which case those terms will override the ICO\u0026amp;#39;s Addendum.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.3. Where this Addendum incorporates EU SCCs which have been entered into to protect transfers subject to the GDPR then the Parties acknowledge that nothing in this Addendum impacts those EU SCCs.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Incorporation of and changes to the EU SCCs\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1. This Addendum incorporates the EU SCCs which are amended to the extent necessary so that:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.1. together they operate for data transfers made by the exporter to the importer, to the extent that UK Data Protection Laws apply to the exporter\u0026amp;#39;s processing when making that data transfer, and they provide Appropriate Safeguards for those data transfers;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.2. paragraphs 2.1 to 2.3 override clause 5 (Hierarchy) of the EU SCCs; and\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.1.3. this Addendum (including the EU SCCs incorporated into it) is (1) governed by the laws of England and Wales and (2) any dispute arising from it is resolved by the courts of England and Wales, in each case unless the laws and\\/or courts of Scotland or Northern Ireland have been expressly selected by the Parties.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.2. Unless the Parties have agreed alternative amendments which meet the requirements of paragraph 3.1, the provisions of paragraph 3.4 will apply.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.3. No amendments to the EU SCCs other than to meet the requirements of paragraph 3.1 may be made.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4. The following amendments to the EU SCCs (for the purpose of paragraph 3.1) are made:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.1. References to the \u0026quot;Clauses\u0026quot; means this Addendum, incorporating the ICO Modified EU SCCs;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.2. In Clause 2, delete the words: \u0026quot;and, with respect to data transfers from controllers to processors and\\/or processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\\/679\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.3. Clause 6 (Description of the transfer(s)) is replaced with: \u0026quot;The details of the transfers(s) and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred) are those specified in Annex I.B where UK Data Protection Laws apply to the data exporter\u0026amp;rsquo;s processing when making that transfer.\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.4. Clause 8.7(i) of Module 1 is replaced with: \u0026quot;it is to a country benefitting from adequacy regulations pursuant to Section 17A of the UK GDPR that covers the onward transfer\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.5. References to \u0026quot;Regulation (EU) 2016\\/679\u0026quot;, \u0026quot;Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)\u0026quot; and \u0026quot;that Regulation\u0026quot; are all replaced by \u0026quot;UK Data Protection Laws\u0026quot;. References to specific Article(s) of \u0026quot;Regulation (EU) 2016\\/679\u0026quot; are replaced with the equivalent Article or Section of UK Data Protection Laws;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.6. References to Regulation (EU) 2018\\/1725 are removed;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026amp;#8203;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.7. References to the \u0026quot;European Union\u0026quot;, \u0026quot;Union\u0026quot;, \u0026quot;EU\u0026quot;, \u0026quot;EU Member State\u0026quot;, \u0026quot;Member State\u0026quot; and \u0026quot;EU or Member State\u0026quot; are all replaced with the \u0026quot;UK\u0026quot; (being the United Kingdom of Great Britain and Northern Ireland);\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.8. The reference to \u0026quot;Clause 12(c)(i)\u0026quot; at Clause 10(b)(i) of Module 1, is replaced with \u0026quot;Clause 11(c)(i)\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.9. Clause 13(a) and Part C of Annex I are not used;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.10. The \u0026quot;competent supervisory authority\u0026quot; and \u0026quot;supervisory authority\u0026quot; are both replaced with the \u0026quot;Information Commissioner\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.11. In Clause 16(e), subsection (i) is replaced with: \u0026quot;the Secretary of State makes regulations pursuant to Section 17A of the Data Protection Act 2018 that cover the transfer of personal data to which these clauses apply;\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.12. Clause 17 is replaced with: \u0026quot;These Clauses are governed by the laws of England and Wales.\u0026quot;;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.13. Clause 18 is replaced with: \u0026quot;Any dispute arising from these Clauses shall be resolved by the courts of England and Wales. A data subject may also bring legal proceedings against the data exporter and\\/or data importer before the courts of any country in the UK. The Parties agree to submit themselves to the jurisdiction of such courts.\u0026quot;; and\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.4.14. The footnotes to the EU SCCs do not form part of the Addendum, except for footnotes 8, 9, 10 and 11.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Amendments to this Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.1. From time to time, the ICO may issue a revised ICO Addendum which:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.1.1. makes reasonable and proportionate changes to the ICO Addendum, including correcting errors in the ICO Addendum; and\\/or\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.1.2. reflects changes to UK Data Protection Laws;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.2. The revised ICO Addendum will specify the start date from which the changes to the ICO Addendum are effective and whether the parties need to review this Addendum including the Appendix Information. This Addendum is automatically amended as set out in the revised ICO Addendum from the start date specified in any such replacement ICO Addendum issued.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.3. If the ICO issues a revised ICO Addendum under Section 18, if either Party will as a direct result of the changes in the ICO Addendum have a substantial, disproportionate and demonstrable increase in:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.3.1.its direct costs of performing its obligations under the ICO Addendum; and\\/or\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.3.2. its risk under the ICO Addendum, and in either case it has first taken reasonable steps to reduce those costs or risks so that it is not substantial and disproportionate, then that Party may terminate this Addendum on fourteen (14) days\u0026amp;#39; written notice to the other Party before the start date of the revised ICO Addendum.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.4. The parties do not need the consent of any third party to make changes to this Addendum, but any changes must be made in accordance with its terms.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"InMobi Demand Partner Data Protection Rider (en)","headline":"InMobi: Demand Partner Data Protection Rider (\"Rider\")","id":"dsp-demand-dpa","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Effective Date of Rider: December 27, 2022\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the agreement between you in your capacity as demand partner (\u0026lt;strong\u0026gt;\u0026quot;Demand Partner\u0026quot;\u0026lt;\\/strong\u0026gt;) and InMobi Pte Ltd or any of its Associates (as defined below) (\u0026lt;strong\u0026gt;\u0026quot;InMobi\u0026quot;\u0026lt;\\/strong\u0026gt;) the \u0026lt;strong\u0026gt;\u0026quot;Agreement\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may disclose Personal Data through Demand Partner\\u2019s use of InMobi\u0026#039;s services and the parties agree to comply with the following provisions with respect to any Personal Data processed in connection with the Agreement.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Rider takes account of changes brought in by the Data Protection Legislation (defined below) including the Data Transfer Provisions.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Incorporation Terms\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. The Rider is incorporated into the Agreement and is made and entered into as of the Effective Date.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2. Except as set out in the Rider, the Agreement and any other agreements already in place between InMobi and the Demand Partner shall continue in full force and effect.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.3. In the event of any conflict or inconsistency between the Agreement, the Rider and the Data Transfer Provisions, the following order of priority shall apply: (i) the Data Transfer Provisions; (ii) the Rider; and (iii) the Agreement.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.4. To the extent that the Rider does not address specific data processing activities carried out between the parties, the terms of the Agreement shall apply, save that they shall be interpreted to give full effect to the provisions of the Rider.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.5. Any capitalised terms not defined herein shall have the respective meanings given to them in the Agreement.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.6. The Rider and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \u0026lt;strong\u0026gt;\u0026quot;Claim\u0026quot;\u0026lt;\\/strong\u0026gt;) shall be governed by and interpreted in accordance with the laws of Ireland. The parties irrevocably agree that the courts of Ireland have exclusive jurisdiction to settle any Claim.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Definitions\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Addendum\u0026quot;\u0026lt;\\/strong\u0026gt; means as defined at Annex 2.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Associate\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means, an entity that directly or indirectly controls, is controlled by or is under common control with a company. \\u201cControl\\u201d for purposes of this definition, means direct or indirect ownership (including ownership through one or more associate) of more than 25% of the paid-up share capital of an entity.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.3.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Controller\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Data Subject\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data Breach\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Processor\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Process \\/ Processing\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0and \u0026lt;strong\u0026gt;\u0026quot;Supervisory Authority\u0026quot;\u0026lt;\\/strong\u0026gt; shall each have the meanings given in the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.4.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Data Protection Legislation\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means all applicable data protection and privacy legislation in force from time to time in the UK and EU, including Regulation (EU) 2016\\/679 (\u0026lt;strong\u0026gt;\u0026quot;GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the Data Protection Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;DPA 2018\u0026quot;\u0026lt;\\/strong\u0026gt;); the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.5.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Data Transfer Provisions\u0026quot;\u0026lt;\\/strong\u0026gt; means, together, the EU SCCs and the Addendum.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.6.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;EU SCCs\u0026quot; \u0026lt;\\/strong\u0026gt;means the standard contractual clauses for the transfer of Personal Data to third countries pursuant to the GDPR, adopted by the European Commission under Commission Decision (EU) 2021\\/914 2021.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.7.\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Permitted Purpose\u0026quot;\u0026lt;\\/strong\u0026gt; means, Processing by Demand Partnerin connection with all or any of the following:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.7.1. targeted advertising and optimization of campaigns in connection with the Agreement;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.7.2. attribution, real-time-bidding, audience verification, system maintainence and fraud detection via trackers, verification partners and affiliate post-backs; and\\/or\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.7.3. internal reporting purposes.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Status of the Parties\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. The parties agree to act at all times in compliance with the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2. The parties acknowledge and agree that for the purposes of the Data Protection Legislation, InMobi shares Personal Data with Demand Partner as the Controller of such Personal Data and Demand Partner shall be a Processor of such Personal Data received from InMobi for the purposes of the Agreement.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Controller\u0026#039;s Obligations\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Controller agrees to:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. obtain the appropriate consents for the Processing of Personal Data for Permitted Purposes and ensure that it or its first party Controllers (through contractual requirements) provide clear and sufficient information to the Data Subjects, in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. Processor\u0026#039;s Obligations\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Processor agrees to:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1. process the Personal Data only for the Permitted Purpose and on Controller\u0026#039;s written instructions. Processor will immediately notify Controller if, in its opinion, Controller\u0026#039;s instructions would not comply with the Data Protection Legislation;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.2. promptly comply with any request or instruction from Controller requiring Processor to amend, transfer, delete or otherwise process the Personal Data, or to stop, mitigate or remedy any unauthorised Processing;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.3. maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless Controller or this Rider specifically authorises the disclosure, or as required by law;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.4. if a law, court, regulator or supervisory authority requires the Processor to process or disclose Personal Data, the Processor will first use reasonable endeavours to inform Controller of the legal or regulatory requirement and give Controller an opportunity to object or challenge the requirement, unless the law prohibits such notice;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5. reasonably assist Controller with meeting Controller\u0026#039;s compliance obligations under the Data Protection Legislation, taking into account the nature of the Processor\u0026#039;s processing and the information available to the Processor, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.6. promptly notify Controller of any changes to Data Protection Legislation that may adversely affect the Processor\u0026#039;s performance of the services under the Agreement; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.7. ensure that any and all employees:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.7.1. are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.7.2. have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their particular duties; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.7.3. are aware both of the Processor\u0026#039;s duties and their personal duties and obligations under the Data Protection Legislation and this Rider.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. Security\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1. Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data including, but not limited to, the security measures set out in the Annex.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2. If the Demand Partner is not able to implement InMobi\u0026#039;s secure or encrypted transmission mechanisms in connection with the Personal Data, the Demand Partner shall notify InMobi as to how it will implement equivalent measures and in such a case, Demand Partner shall remain liable for the use of such measures.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.3. Processor will maintain an up-to-date written record of Processor\u0026#039;s then-current security measures, which Processor shall provide to Controller on request, and review at least on an annual basis to ensure they remain current and complete.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.4. Processor will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.4.1. the encryption of Personal Data or equivalent measures;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.4.2. the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.4.3. the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.4.4. a process for regularly testing, assessing and evaluating the effectiveness of security measures.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. Personal Data Breach\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1. The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.2. The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.3. Processor will promptly and without undue delay notify Controller if any of Controller\u0026#039;s Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Processor will restore such Personal Data at Processor\u0026#039;s own expense.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.4. Processor will without undue delay notify Controller if Processor becomes aware of:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.4.1. any accidental, unauthorised or unlawful processing of Controller\u0026#039;s Personal Data; or\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.4.2. any Personal Data Breach relating to Controller\u0026#039;s Personal Data.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.5. Where Processor becomes aware of an event within the scope of clause 7.4, Processor shall, without undue delay, also provide Controller with the following information:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.5.1. a description of the nature of such event, including the categories and approximate number of both Data Subjects and Personal Data records concerned;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.5.2. the likely consequences of the event; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.5.3. a description of the measures taken or proposed to be taken to address such event, including measures to mitigate its possible adverse effects.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.6. Immediately following any unauthorised or unlawful Processing or Personal Data Breach, the parties will co-ordinate with each other to investigate the matter. Processor will reasonably co-operate with Controller in Controller\u0026#039;s handling of the matter, including:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.6.1. assisting with any investigation;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.6.2. making available all relevant records, logs, files, data reporting and other materials required to comply with all Data Protection Legislation or as otherwise reasonably required by Controller; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.6.3. taking reasonable and prompt steps to mitigate the effects and to minimise any damage resulting from the Personal Data Breach or unlawful Processing.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.7. Processor will not inform any third party of any Personal Data Breach without first obtaining Controller\u0026#039;s prior written consent, except when required to do so by law, to maintain any policy of insurance, or to maintain regulatory or equivalent certifications.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.8. Subject to clause 7.7 Controller has the sole right to determine:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.8.1. whether to provide notice of the Personal Data Breach to any Data Subjects, supervisory authorities, regulators, law enforcement agencies or others, as required by law or regulation or in Controller\u0026#039;s discretion, including the contents and delivery method of the notice; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.8.2. whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. Cross-Border Transfers of Personal Data\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.1. If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Legislation (and has not otherwise been arranged by the parties) the Data Transfer Provisions shall be incorporated into this Rider in the Annexes as if they had been set out in full.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2. If applicable, Controller consents to Processor (and its sub-processors) transferring Personal Data outside the UK and the European Economic Area (\u0026lt;strong\u0026gt;EEA\u0026lt;\\/strong\u0026gt;) (\u0026lt;strong\u0026gt;\u0026quot;GDPR Territories\u0026quot;\u0026lt;\\/strong\u0026gt;). Provided that where such processing occurs, Processor:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2.1. is Processing Personal Data in a territory which is subject to a current finding by the UK\u0026#039;s Information Commissioner\u0026#039;s Office and\\/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2.2. participates in a valid cross-border transfer mechanism under the Data Protection Legislation, so that Processor (and, where appropriate, Controller) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation; or\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2.3. otherwise ensures that the transfer complies with the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.3. In the case of any Processing of Personal Data outside of the GDPR Territories as at the date of this Rider, the parties have identified in the Annex the relevant transfer mechanism.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. Sub-Processors\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1. If applicable, Processor may only authorise a sub-processor to process the Personal Data if:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1.1. the sub-processor falls within the permitted categories of sub-processor in the Annex or Controller otherwise provides written consent prior to the appointment of a sub-processor;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1.2. Processor enters into a written contract with the sub-processor that contains terms substantially the same to those set out in this Rider, in particular, in relation to requiring appropriate technical and organisational data security measures, and, upon Controller\u0026#039;s written request and at Processor\u0026#039;s expense, provide Controller with copies of such contracts; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1.3. Processor maintains control over all Personal Data Processor entrusts to the sub-processor.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2. The permitted categories of sub-processors approved as at the Effective Date are set out in the Annex.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.3. Demand Partner acknowledges and agrees that if InMobi is required to share any Personal Data with sub-processors including Demand Partner\u0026#039;s trackers or third-party Demand Partners for the purpose of the Agreement, Demand Partner will remain liable to ensure that such sub-processors \\/ trackers comply with substantially similar obligations to the terms of this Rider and remain liable for their acts or omissions. Where the sub-processor fails to fulfil its obligations under such written agreement, Demand Partner remains fully liable to InMobi for the sub-processor\\u2019s performance of its obligations.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.4. On Controller\u0026#039;s written request, Processor will audit a sub-processor\u0026#039;s compliance with its obligations regarding the Personal Data and provide Controller with the audit results. Where Controller concludes reasonably that the sub-processor is in default of its obligations regarding the Personal Data, Controller may in writing instruct Processor to instruct the sub-processor to remedy such deficiencies within five (5) working days.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. Complaints, Data Subject Requests and Third-Party Rights\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1. The parties will take such technical and organisational measures as may be appropriate to comply with:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1.1. the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1.2. information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.2. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.3. Processor will notify Controller without undue delay if Processor receives a request from a Data Subject for access to their Personal Data or to exercise any of their related rights under the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.4. The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.5. Processor will not disclose the Personal Data to any Data Subject or to a third party other than at Controller\u0026#039;s request or instruction, as provided for in this Rider or as required by law.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.6. Each party shall abide by a decision of a competent court of the other party\u0026#039;s country of establishment or of the Information Commissioner or a Supervisory Authority.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. Liability\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;EACH PARTY (\u0026quot;INDEMNIFYING PARTY\u0026quot;) SHALL INDEMNIFY AND DEFEND THE OTHER PARTY (\u0026quot;INDEMNIFIED PARTY\u0026quot;) AGAINST ALL LOSS, LIABILITY, DAMAGES (INCLUDING REASONABLE LEGAL COSTS) FEES, CLAIMS AND EXPENSES ARISING FROM ANY THIRD-PARTY CLAIMS, WHICH A INDEMNIFIED PARTY MAY INCUR OR SUFFER DUE TO A BREACH OF THIS DATA PROTECTION RIDER BY THE INDEMNIFYING PARTY. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR LOST PROFITS, INCIDENTAL, PUNITIVE, INDIRECT OR CONSEQUENTIAL DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THE AGREEMENT, EACH PARTY\u0026#039;S TOTAL AGGREGATE LIABILITY TO THE OTHER PARTY OR ANY THIRD PARTY FOR ALL CLAIMS ARISING UNDER OR IN CONNECTION WITH THIS RIDER SHALL NOT EXCEED THE GREATER OF USD TWO MILLION (2,000,000) OR TWICE THE AMOUNTS PAID OR PAYABLE TO INMOBI BY THE DEMAND PARTNER UNDER THE AGREEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM. THE LIMITATIONS OF THIS SECTION SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. Term and Termination\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.1. This Rider will remain in full force and effect for so long as either party retains any of the other\u0026#039;s Personal Data related to the Agreement in its possession or control.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.2. Any provision of this Rider that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.3. If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. Data Return and Destruction\u0026lt;\\/strong\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13.1. At Controller\u0026#039;s request, Processor will give Controller a copy of or access to all or part of Controller Personal Data in Processor\u0026#039;s possession or control in a commonly accessible and electronic format determined by Controller.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13.2. On termination of the Agreement for any reason or expiry of its term, Processor will promptly securely delete or destroy or, if directed in writing by Controller, return and not retain, all or any Personal Data related to this Rider in Processor\u0026#039;s possession or control. This requirement shall not apply to Personal Data which Processor has archived on Processor\u0026#039;s backup systems which are not reasonably accessible, provided that such Personal Data is deleted promptly in the event such backups become reasonably accessible (such as by Processor using those backups to restore Processor\u0026#039;s systems).\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13.3. Clause 13.2 shall not apply to the extent any law, regulation, or government or regulatory body requires Processor to retain any documents or materials that Processor would otherwise be required to return or destroy.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14. Records\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Processor will keep detailed, accurate and up-to-date written records regarding any processing of Personal Data Processor carries out for Controller (\u0026lt;strong\u0026gt;\u0026quot;Records\u0026quot;\u0026lt;\\/strong\u0026gt;) and provide Controller with copies of the Records upon request.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;15. Audit\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.1. Processor will permit Controller and its third-party representatives to audit Processor\u0026#039;s compliance with Processor\u0026#039;s obligations, on at least 5 working days\u0026#039; written notice, during the term of the Agreement.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.2. Processor will give Controller and its third-party representatives all necessary assistance to conduct such audits at no additional cost to Controller. The assistance may include, but is not limited to:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.2.1. physical access to, remote electronic access to, and copies of the Records and any other information held at Processor\u0026#039;s premises or on systems storing the Personal Data;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.2.2. access to and meetings with any of Processor\u0026#039;s personnel reasonably necessary to provide all explanations and perform the audit effectively; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.2.3. inspection of all Records and the infrastructure, electronic data or systems, facilities, equipment or application software used to process the Personal Data.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.3. The notice requirements in clause 15.1 will not apply if Controller reasonably believes that a Personal Data Breach has occurred or is occurring, or Processor is in material breach of any of Processor\u0026#039;s obligations under the Agreement, the Rider or the Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.4. On Controller\u0026#039;s written request, Processor will exercise any relevant audit rights it has in connection with any sub-processors\\u2019 compliance with their obligations regarding Controller\u0026#039;s Personal Data, and provide Controller with a summary of the audit results.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.5. Nothing in this Rider shall prevent or is intended to undermine the rights and powers granted to Data Subjects or supervisory authorities, and accordingly Processor shall submit to any audits required by a supervisory authority or under Data Protection Legislation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If You do not accept these terms, we may discontinue any UK or EEA user related transactions with You. Additionally, please do not share any UK or EEA user data with us unless agreed otherwise.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 50px 0px 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 1\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nINTERNATIONAL DATA TRANSFERS (EU)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INCORPORATION OF EU SCCS\u0026lt;\\/strong\u0026gt;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. To the extent this Annex relates to transfers of Personal Data subject to the GDPR, this Annex 1 and the following terms shall apply: module 2 of the EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex 1 as if they had been set out in full. in the case where the exporter is a Controller, the importer is a Processor, and the transfer requires such additional protection.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. CLARIFICATIONS TO THE EU SCCS\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. \u0026lt;u\u0026gt;Module 2 clarifications.\u0026lt;\\/u\u0026gt; To the extent Module 2 of the EU SCCs applies, paragraphs 2.1.1 \\u2013 2.1.8 of this Annex 1 shall apply.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.1. \u0026lt;u\u0026gt;Deletion of data.\u0026lt;\\/u\u0026gt; For the purposes of clause 8.5 of the EU SCCs (Duration of processing and erasure or return of data), the parties agree as follows: At the end of the provision of the processing services the Importer shall delete all personal data and shall certify to the Exporter that it has done so, if requested to provide such certification by the Exporter in writing.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.2. \u0026lt;u\u0026gt;Auditing.\u0026lt;\\/u\u0026gt; The parties acknowledge that the Importer complies with its obligations under clause 8.9 of the EU SCCs (Section II (Documentation and compliance)) by exercising its contractual audit rights it has agreed with its sub-processors.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.3. \u0026lt;u\u0026gt;Sub-Processors.\u0026lt;\\/u\u0026gt; For the purposes of clause 9 of the EU SCCs (Section II (Use of sub-processors)), the parties agree that the process for appointing sub-Processors set out in clause 9 applies.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.4. \u0026lt;u\u0026gt;International Transfer Assessments.\u0026lt;\\/u\u0026gt; For the purposes of clause 14(c) of the EU SCCs (Local laws and practices affecting compliance with the Clauses)) the data exporter has been provided with a transfer impact assessment by the data importer which the data exporter accepts as sufficient to fulfil the data importer\u0026#039;s obligations pursuant to clause 14(c) and 14(a). The Exporter acknowledges that it has been provided with the security measures applied to the personal data and approves such measures as being in compliance with these Clauses.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.5. \u0026lt;u\u0026gt;Best Efforts Obligations.\u0026lt;\\/u\u0026gt; For the purposes of clauses 14(c), 15.1(b) and 15.2 of the EU SCCs (Section III (Local laws and practices affecting compliance with the Clauses)) the parties agree that \u0026quot;best efforts\u0026quot; and the obligations of the data importer under clause 15.2 shall mean exercising the degree of skill and care, diligence, prudence and foresight which would reasonably and ordinarily be expected from a leading practice engaged in a similar type of undertaking under the same or similar circumstances and shall not include actions that would result in civil or criminal penalty such as contempt of court under the laws of the relevant jurisdiction.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.6. \u0026lt;u\u0026gt;Competent Supervisory Authority.\u0026lt;\\/u\u0026gt; For the purposes of clause 13 of the EU SCCs, the Competent Supervisory Authority shall be:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;i. if the data exporter is established in the EU: The Irish Data Protection Commissioner;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;ii. where the data exporter is not established in an EU Member State and has appointed a representative pursuant to Article 27(1) regulation (EU) 2016\\/679, it shall notify the importer of this and the EU Member State in which the exporter\u0026#039;s representative is appointed shall be the competent supervisory authority; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;iii. where the data exporter is not established in an EU Member State, but falls within the territorial scope of application of Regulation (EU) 2016\\/679 in accordance with its Article 3(2) but has not appointed a representative pursuant to Article 27(1) of\\u00a0Regulation (EU) 2016\\/679: the data exporter shall notify the data importer of its chosen competent supervisory authority, which must be the supervisory authority of a Member State in which the data subjects whose personal data is transferred under these Clauses in relation to the offering of goods or services to them, or whose behaviour is monitored, are located.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.7. \u0026lt;u\u0026gt;Governing Law \u0026amp; jurisdiction.\u0026lt;\\/u\u0026gt; For the purposes of clauses 17 and 18 of the EU SCCs, the parties agree that the governing law shall be where the exporter is established. If those laws do not allow for third party rights, the law of Ireland shall apply.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. APPENDICES AND ANNEXURES TO THE SCCS\u0026lt;\\/strong\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. The processing details required by the EU SCCs are set out in paragraph 4:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.1. the details required at Annex 1.A of the EU SCCs is set out at paragraphs 4 \\u2013 4.2;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.2. the details required at Annex 1.B of the EU SCCs is set out at paragraph 4.3 \\u2013 4.10;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.3. the details required at Annex 1.C of the EU SCCs is set out a paragraph 4.11; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.4. the details required at Annex 2 of the EU SCCs is set out at paragraph 4.12.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. PROCESSING PARTICULARS FOR THE EU SCCS\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. \u0026lt;strong\u0026gt;Exporter:\u0026lt;\\/strong\u0026gt; as determined by clause 3 of this Rider.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2. \u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt; as determined by clause 3 of this Rider.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3. \u0026lt;strong\u0026gt;Categories of data subjects:\u0026lt;\\/strong\u0026gt; Users who are the subject of bid stream sent from InMobi to Demand Partner and\\/or otherwise are served an impression\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.4. \u0026lt;strong\u0026gt;Categories of personal data (that may be transferred):\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The personal data transferred concern the following categories of data:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Mobile device advertising identifiers (e.g., IDFA\\/Google Ad ID, IP address) or other digital\\/device identifiers\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Device\\/user agent data such as make, model, operating system, device properties and settings, location data, application ID, and application version\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Click and view (impression) data\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;and such other data sets as are agreed in writing between the parties from time to time.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5. \u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.6. \u0026lt;strong\u0026gt;Frequency of the transfer:\u0026lt;\\/strong\u0026gt; Continuous transfers.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.7. \u0026lt;strong\u0026gt;Nature of the processing:\u0026lt;\\/strong\u0026gt; As set out in the Permitted Purpose.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.8. \u0026lt;strong\u0026gt;Purpose of the processing: \u0026lt;\\/strong\u0026gt;For the Permitted Purpose.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.9. \u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.10. \u0026lt;strong\u0026gt;Sub-Processor Transfers:\u0026lt;\\/strong\u0026gt; Yes, for the purpose of the Agreement and Permitted Purpose\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.11. \u0026lt;strong\u0026gt;Competent Supervisory Authority:\u0026lt;\\/strong\u0026gt; As set out in paragraph 2.1.6.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12. \u0026lt;strong\u0026gt;Technical and Organisational Measures:\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.1. Restriction of access to buildings, data centres, systems and server rooms.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.2. Monitoring of unauthorised access.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.3. Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.4. Restricting access to systems depending on the sensitivity\\/criticality of such systems.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.5. Use of password protection where such functionality is available.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.6. Maintaining records of the access granted to which individuals.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.7. Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Permitted categories of sub-processors\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Trackers for attribution and fraud detection, and other service providers used by Demand Partner in connection with use of InMobi\\u2019s services under the Agreement\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 50px 0px 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 2\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nUK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (the \u0026quot;Addendum\u0026quot;)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 1\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1. \u0026lt;strong\u0026gt;Parties\u0026lt;\\/strong\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. As set out in Annex 1.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. \u0026lt;strong\u0026gt;Selected SCCs, Modules and Clauses\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. Module 2 of the EU SCCs and no other optional clauses unless explicitly specified, and as amended by the clarifications in Annex 1, paragraph \u0026lt;strong\u0026gt;Error! Reference source not found.\u0026lt;\\/strong\u0026gt;, but subject to any further amendments detailed in this Annex 2 (\u0026lt;strong\u0026gt;\u0026quot;ICO Modified EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. \u0026lt;strong\u0026gt;Appendix Information\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The processing details required by this Addendum are as set out in Annex 1 (\u0026lt;strong\u0026gt;\u0026quot;Appendix Information\u0026quot;\u0026lt;\\/strong\u0026gt;):\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. \u0026lt;strong\u0026gt;Annex 1A: \u0026lt;\\/strong\u0026gt;List of Parties: paragraphs Error! Reference source not found. and \u0026lt;strong\u0026gt;Error! Reference source not found.\u0026lt;\\/strong\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2. \u0026lt;strong\u0026gt;Annex 1B:\u0026lt;\\/strong\u0026gt; Description of Transfer: paragraphs \u0026lt;strong\u0026gt;Error! Reference source not found.\u0026lt;\\/strong\u0026gt; \\u2013 REF _Ref97717206 \\r \\h \\* MERGEFORMAT \u0026lt;strong\u0026gt;Error! Reference source not found.\u0026lt;\\/strong\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.3. \u0026lt;strong\u0026gt;Annex II:\u0026lt;\\/strong\u0026gt; Technical and organisational measures including technical and organisational measures to ensure the security of the data: paragraph \u0026lt;strong\u0026gt;Error! Reference source not found.\u0026lt;\\/strong\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4. \u0026lt;strong\u0026gt;Annex III: \u0026lt;\\/strong\u0026gt;List of Sub processors: paragraph \u0026lt;strong\u0026gt;Error! Reference source not found.\u0026lt;\\/strong\u0026gt;.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. \u0026lt;strong\u0026gt;Termination of the Addendum\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event the template Addendum issued by the Information Commissioner\u0026#039;s Office (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026quot;\u0026lt;\\/strong\u0026gt;) and laid before Parliament in accordance with s119A of the DPA 2018 on 2 February 2022, as it is revised under Section 18 (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026#039;s Addendum\u0026quot;\u0026lt;\\/strong\u0026gt;) is amended, either party may terminate this Addendum on written notice to the other in accordance with Part 2, paragraph 4 of this Annex 2 and replace it with a mutually acceptable alternative.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 2\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1. \u0026lt;strong\u0026gt;Interpretation\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. Except as otherwise defined in this Addendum, where this Addendum uses terms that are defined in the EU SCCs, those terms shall have the same meaning as in the EU SCCs.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2. This Addendum must always be interpreted:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.1. in a manner that is consistent with UK Data Protection Laws, being all laws relating to data protection, the processing of personal data, privacy and\\/or electronic communications in force from time to time in the UK, including the UK GDPR (as defined in section 3 of the DPA 2018) and the DPA 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/strong\u0026gt;); and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.2. so that it fulfils the Parties\\u2019 obligation to provide the appropriate safeguards, being the standard of protection over the Personal Data and of Data Subjects\\u2019 rights, which is required by UK Data Protection Laws when a party is making a transfer which is covered by Chapter V of the UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Restricted Transfer\u0026quot;\u0026lt;\\/strong\u0026gt;) relying on standard data protection clauses under Article 46(2)(d) UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Appropriate Safeguards\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.3. If the provisions included in the ICO Modified EU SCCs amend the EU SCCs in any way which\\u00a0is not permitted under the EU SCCs or the ICO\u0026#039;s Addendum, such amendment(s) will not be incorporated in this Addendum and the equivalent provision of the ICO\u0026#039;s Addendum will take their place.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.4. If there is any inconsistency or conflict between UK Data Protection Laws and this Addendum, the UK Data Protection Laws apply.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.5. If the meaning of this Addendum is unclear or there is more than one meaning, the meaning which most closely aligns with the UK Data Protection Laws applies.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.6. Any references to legislation (or specific provisions of legislation) means that legislation (or specific provision) as it may change over time. This includes where that legislation (or specific provision) has been consolidated, re-enacted and\\/or replaced after this Addendum has been entered into.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. \u0026lt;strong\u0026gt;Hierarchy\u0026lt;\\/strong\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. Although clause 5 of the EU SCCs sets out that the EU SCCs prevail over all related agreements between the parties, the parties agree that, for Restricted Transfers, the hierarchy in paragraph 2.2 will prevail.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2. Where there is any inconsistency or conflict between the ICO\u0026#039;s Addendum and the ICO Modified EU SCCs (as applicable), the ICO\u0026#039;s Addendum overrides the ICO\u0026#039;s Modified EU SCCs, except where (and in so far as) the inconsistent or conflicting terms of the ICO\u0026#039;s Modified EU SCCs provides greater protection for data subjects, in which case those terms will override the ICO\u0026#039;s Addendum.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.3. Where this Addendum incorporates EU SCCs which have been entered into to protect transfers subject to the GDPR then the Parties acknowledge that nothing in this Addendum impacts those EU SCCs.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. \u0026lt;strong\u0026gt;Incorporation of and changes to the EU SCCs\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. This Addendum incorporates the EU SCCs which are amended to the extent necessary so that:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.1. together they operate for data transfers made by the exporter to the importer, to the extent that UK Data Protection Laws apply to the exporter\\u2019s processing when making that data transfer, and they provide Appropriate Safeguards for those data transfers;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.2. paragraphs 2.1 to 2.3 override clause 5 (Hierarchy) of the EU SCCs; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.3. this Addendum (including the EU SCCs incorporated into it) is (1) governed by the laws of England and Wales and (2) any dispute arising from it is resolved by the courts of England and Wales, in each case unless the laws and\\/or courts of Scotland or Northern Ireland have been expressly selected by the Parties.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2. Unless the Parties have agreed alternative amendments which meet the requirements of paragraph 3.1, the provisions of paragraph 3.4 will apply.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.3. No amendments to the EU SCCs other than to meet the requirements of paragraph 3.1 may be made.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4. The following amendments to the EU SCCs (for the purpose of paragraph 3.1) are made:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.1. References to the \u0026quot;Clauses\u0026quot;\\u00a0means this Addendum, incorporating the ICO Modified EU SCCs;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.2. In Clause 2, delete the words: \u0026lt;em\u0026gt;\u0026quot;and, with respect to data transfers from controllers to processors and\\/or processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.3. Clause 6 (Description of the transfer(s)) is replaced with: \u0026lt;em\u0026gt;\u0026quot;The details of the transfers(s) and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred) are those specified in Annex I.B where UK Data Protection Laws apply to the data exporter\\u2019s processing when making that transfer.\u0026quot;\u0026lt;\\/em\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.4. Clause 8.8(i) of Modules 2 and 3 is replaced with: \u0026lt;em\u0026gt;\u0026quot;the onward transfer is to a country benefitting from adequacy regulations pursuant to Section 17A of the UK GDPR that covers the onward transfer\u0026quot;\u0026lt;\\/em\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.5. References to \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0and \u0026lt;em\u0026gt;\u0026quot;that Regulation\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are all replaced by \u0026lt;em\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/em\u0026gt;. References to specific Article(s) of \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are replaced with the equivalent Article or Section of UK Data Protection Laws;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.6. References to Regulation (EU) 2018\\/1725 are removed;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.7. References to the \u0026lt;em\u0026gt;\u0026quot;European Union\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;Union\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;EU\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;EU Member State\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;Member State\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0and \u0026lt;em\u0026gt;\u0026quot;EU or Member State\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are all replaced with the \u0026lt;em\u0026gt;\u0026quot;UK\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0(being the United Kingdom of Great Britain and Northern Ireland);\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.8. Clause 13(a) and Part C of Annex I are not used;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.9. The \u0026lt;em\u0026gt;\u0026quot;competent supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0and \u0026lt;em\u0026gt;\u0026quot;supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are both replaced with the \u0026lt;em\u0026gt;\u0026quot;Information Commissioner\u0026quot;\u0026lt;\\/em\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.10. In Clause 16(e), subsection (i) is replaced with: \u0026lt;em\u0026gt;\u0026quot;the Secretary of State makes regulations pursuant to Section 17A of the Data Protection Act 2018 that cover the transfer of personal data to which these clauses apply;\u0026quot;\u0026lt;\\/em\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.11. Clause 17 is replaced with: \u0026lt;em\u0026gt;\u0026quot;These Clauses are governed by the laws of England and Wales.\u0026quot;\u0026lt;\\/em\u0026gt;;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.12. Clause 18 is replaced with: \u0026lt;em\u0026gt;\u0026quot;Any dispute arising from these Clauses shall be resolved by the courts of England and Wales. A data subject may also bring legal proceedings against the data exporter and\\/or data importer before the courts of any country in the UK. The Parties agree to submit themselves to the jurisdiction of such courts.\u0026quot;\u0026lt;\\/em\u0026gt;; and\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.13. The footnotes to the EU SCCs do not form part of the Addendum, except for footnotes 8, 9, 10 and 11.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. \u0026lt;strong\u0026gt;Amendments to this Addendum\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. From time to time, the ICO may issue a revised ICO Addendum which:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1.1. makes reasonable and proportionate changes to the ICO Addendum, including correcting errors in the ICO Addendum; and\\/or\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1.2. reflects changes to UK Data Protection Laws;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2. The revised ICO Addendum will specify the start date from which the changes to the ICO Addendum are effective and whether the parties need to review this Addendum including the Appendix Information. This Addendum is automatically amended as set out in the revised ICO Addendum from the start date specified in any such replacement ICO Addendum issued.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3. If the ICO issues a revised ICO Addendum under Section 4.1, if either Party will as a direct result of the changes in the ICO Addendum have a substantial, disproportionate and demonstrable increase in:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3.1. its direct costs of performing its obligations under the ICO Addendum; and\\/or\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3.2. its risk under the ICO Addendum,\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;and in either case it has first taken reasonable steps to reduce those costs or risks so that it is not substantial and disproportionate, then that Party may terminate this Addendum on fourteen (14) days\u0026#039; written notice to the other Party before the start date of the revised ICO Addendum.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.4. The parties do not need the consent of any third party to make changes to this Addendum, but any changes must be made in accordance with its terms.\\u00a0\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/dsp-demand-dpa","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Choice Dpa (en)","headline":"InMobi CMP: Data Protection Agreement","id":"cmp-dpa","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Effective Date: 25th, August 2023\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the InMobi CMP Terms of Service between\\u00a0\u0026lt;strong\u0026gt;\u0026quot;You\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0in your capacity as a\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Publisher\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0or \u0026lt;strong\u0026gt;\u0026quot;Customer\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0and InMobi Pte. Ltd (acting on behalf of itself and its affiliates), (\u0026lt;strong\u0026gt;\u0026quot;InMobi\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0or\\u00a0\u0026lt;strong\u0026gt;\u0026quot;we\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0or\\u00a0\u0026lt;strong\u0026gt;\u0026quot;us\u0026quot;\u0026lt;\\/strong\u0026gt;) (hereinafter referred to as the\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Agreement\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Data Processing Agreement (this \u0026lt;strong\u0026gt;\u0026quot;DPA\u0026quot;\u0026lt;\\/strong\u0026gt;) takes account of changes brought in by the Data Protection Legislation (defined below) including the Data Transfer Provisions.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Incorporation Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. The DPA is incorporated into the Agreement and is made and entered into as of the Effective Date.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2. Except as set out in this DPA, the Agreement, the Publisher Data Protection Rider (the \u0026lt;strong\u0026gt;\u0026quot;Rider\u0026quot;\u0026lt;\\/strong\u0026gt;) and any other agreements already in place between InMobi and the Publisher shall continue in full force and effect.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.3. In the event of any conflict or inconsistency between the Agreement, the DPA, and the Data Transfer Provisions, the following order of priority shall apply with respect to the terms applicable to InMobi CMP: (i) the Data Transfer Provisions, (ii) the DPA\\u00a0 (iii) the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.4. To the extent that this DPA does not address specific data processing activities carried out between the parties, the terms of the Agreement shall apply, save that they shall be interpreted to give full effect to the provisions of the DPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.5. Any capitalised terms not defined herein shall have the respective meanings given to them in the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.6. This DPA and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Claim\u0026quot;\u0026lt;\\/strong\u0026gt;) shall be governed by and interpreted in accordance with the laws of Ireland. The parties irrevocably agree that the courts of Ireland have exclusive jurisdiction to settle any Claim.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. \u0026lt;strong\u0026gt;\u0026quot;Addendum\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means as defined at Annex 2.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2. \u0026lt;strong\u0026gt;\u0026quot;Associate\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means, an entity that directly or indirectly controls, is controlled by or is under common control with a company. \u0026quot;Control\u0026quot; for purposes of this definition, means direct or indirect ownership (including ownership through one or more associate) of more than 25% of the paid-up share capital of an entity.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.3 \u0026lt;strong\u0026gt;\u0026quot;CCPA\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means California Civil Code Sec. 1798.100 et seq. (also known as the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 or \u0026quot;CPRA\u0026quot;). Title 1.81.5 of the California Civil Code, as amended.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.4. \u0026lt;strong\u0026gt;\u0026quot;Controller\u0026quot;\u0026lt;\\/strong\u0026gt;,\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Data Subject\u0026quot;\u0026lt;\\/strong\u0026gt;,\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Personal Data\u0026quot;\u0026lt;\\/strong\u0026gt;,\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Personal Data Breach\u0026quot;\u0026lt;\\/strong\u0026gt;,\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Processor\u0026quot;\u0026lt;\\/strong\u0026gt;,\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Process \\/ Processing\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0and\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Supervisory Authority\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0shall each have the meanings given in the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.5. \u0026lt;strong\u0026gt;\u0026quot;Data Protection Legislation\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means all applicable data protection and privacy legislation in force from time to time in the UK and EU and other jurisdictions, including Regulation (EU) 2016\\/679 (\u0026lt;strong\u0026gt;\u0026quot;GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the Data Protection Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;DPA 2018\u0026quot;\u0026lt;\\/strong\u0026gt;); the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data, including the CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.6. \u0026lt;strong\u0026gt;\u0026quot;Data Transfer Provisions\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means, together, the EU SCCs and the Addendum.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.7. \u0026lt;strong\u0026gt;\u0026quot;EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the standard contractual clauses for the transfer of Personal Data to third countries pursuant to the GDPR, adopted by the European Commission under Commission Decision (EU) 2021\\/914 2021.2.8. \u0026lt;strong\u0026gt;\u0026quot;IAB Privacy Frameworks\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the IAB Europe Transparency and Consent Framework and the IAB CCPA Compliance Framework.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8. \u0026lt;strong\u0026gt;\u0026quot;Permitted Purpose\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means Processing by You or InMobi (including its Associates), in connection with all or any of the following:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8.1. optimising online advertising campaigns including across InMobi\u0026#039;s network, advertising channels (programmatic and\\/or non programmatic), platforms and \\/ or digital media properties whether owned, operated, contracted, or controlled by InMobi or its Associates;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8.2. serving interest-based targeting of ad campaigns or other survey-based services and for attribution, system maintenance and fraud detection purposes;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8.3. providing data-targeted ad inventory forecasting and inventory performance analysis;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8.4 collecting, managing and storing users\u0026#039;\\u00a0consents in accordance with Data Protection Legislation and IAB Privacy Frameworks across Publisher\u0026#039;s websites;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8.5. providing its customers, partners and relevant third parties with data as part of data analytics, campaign reporting and performance (which may be used for advertising purposes as per their privacy policies); and \\/ or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.8.6. creation and enhancement of audience profiles and segments.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.9\\u00a0\u0026lt;strong\u0026gt;\u0026quot;Publisher Properties\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means Your websites, apps or other digital applications on which the Solution is implemented.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Status of the Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. The parties agree to act at all times in compliance with the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2. The parties acknowledge that, for the purposes of the Data Protection Legislation, each party determines on their own (i.e. alone) the purposes and the means of the Processing of Personal Data when it is Processed within their respective technology environments, as such both Parties are Controllers in their own right (i.e. independent Controllers). For purposes of the CCPA, and other applicable Data Privacy Legislation, each party is considered to be a \u0026quot;Third Party\u0026quot;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Publisher Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Publisher agrees to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. obtain all rights, approvals and consents necessary to implement the Solution on the Publisher Properties for the Processing of Personal Data for the Permitted Purpose and ensure that it provides clear and sufficient information to the Data Subjects, including through an external privacy policy on its website(s), in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1.1. that Personal Data will be transferred to a third party, and sufficient information about such transfer and the purpose of such transfer to enable the Data Subject to understand the purpose and risks of such transfer before deciding whether to give consent; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1.2. sufficient information about any transfer outside of the UK or EEA, including the purpose of such transfer and the safeguards put in place by the Publisher to enable the Data Subject to understand the purpose and risks of such transfer.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. Mutual Processing Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party agrees to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1. notify the other of any Data Subject requests to exercise their rights to withdraw consent or opt out from the sale of Personal Data pursuant to the CCPA;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.2. process the Personal Data only for the Permitted Purpose;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.3. maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless this DPA specifically 3uthorizes the disclosure, or as required by law;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.4. reasonably assist the other party with meeting such party\u0026#039;s compliance obligations under the Data Protection Legislation and the IAB Privacy Frameworks, taking into account the nature of the processing and the information available to the parties, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5. ensure that any and all employees:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5.1. are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5.2. have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their particular duties; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5.3. are aware both of their employer\u0026#039;s duties and their personal duties and obligations under the Data Protection Legislation and this DPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. Mutual Security Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1. Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2. Each party will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.1. the encryption of Personal Data or equivalent measures;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.2. the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.3. the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2.4. a process for regularly testing, assessing and evaluating the effectiveness of security measures.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. Mutual Personal Data Breach Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1. The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.2. The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. Cross-Border Transfers of Personal Data\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.1. If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Legislation (and has not otherwise been arranged by the parties) the Data Transfer Provisions shall be incorporated into this Rider in the Annexes as if they had been set out in full.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2. Each party approves the other transferring Personal Data outside the UK and the European Economic Area (EEA) (\u0026lt;strong\u0026gt;\u0026quot;GDPR Territories\u0026quot;\u0026lt;\\/strong\u0026gt;). Provided that where such processing occurs:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2.1. the Processing of Personal Data is in a territory which is subject to a current finding by the UK\u0026#039;s Information Commissioner\u0026#039;s Office and\\/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2.2. participates in a valid cross-border transfer mechanism under the Data Protection Legislation including appropriate data protection agreement terms, so that InMobi (and, where appropriate, Publisher) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2.3. otherwise ensures that the transfer complies with the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. Processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1. Each Controller acknowledges and agrees that if such Controller is required to share any Personal Data with processors for the purpose of the Agreement, such party will remain liable to ensure that such processors comply with substantially similar obligations to the terms of this Rider.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1. The parties will take such technical and organisational measures as may be appropriate to comply with:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1.1. the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1.2. information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.2. The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.3 The Solution will enable end users of the Publisher Properties to withdraw consent or opt out of the sale of Personal Data (under the CCPA). However, the Solution will not enable end users\u0026#039;\\u00a0other data subject rights, including the rights of correction, deletion or restriction of data processing. For such rights, InMobi will reasonably assist Publishers with providing information on the data processed on behalf of Publisher, correcting, deleting such data or restricting the data processing. If Data Subjects contact InMobi directly for the purpose of exercising their information, correction, deletion or restriction of data processing rights, InMobi will promptly forward the request to Publisher.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.4. Each party shall abide by a decision of a competent court of the other party\u0026#039;s country of establishment or of the Information Commissioner or a Supervisory Authority.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. Indemnification; Limitation on Liability\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The parties\u0026#039; indemnification obligations and limitation on liability under this DPA shall be governed by the indemnification and limitation of liability provisions in the Agreement unless otherwise agreed by the parties.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. Term and Termination\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.1. This DPA will remain in full force and effect for so long as either party retains any of the other\u0026#039;s Personal Data related to the Agreement in its possession or control.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.2. Any provision of this DPA that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.3. If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. Data Retention\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13.1. On termination of the Agreement for any reason or expiry of its term, Publisher shall not provide any further Personal Data to InMobi. InMobi will Process and retain Personal Data in accordance with its Privacy Policy, subject to Data Subject Rights, Data Protection Legislation and such other statutory and regulatory requirements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If You do not accept these terms, we may discontinue any UK or EEA user related transactions with You. Additionally, please do not share any UK or EEA user data with us unless agreed otherwise.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 50px 0px 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 1\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nINTERNATIONAL DATA TRANSFERS (EU)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INCORPORATION OF EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. To the extent this Annex 1 relates to transfers of Personal Data subject to the GDPR, this Annex 1 and the following terms shall apply: module 1 of the EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex 1 as if they had been set out in full in the case where the exporter is a controller, the importer is a controller and the transfer requires such additional protection.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;2. CLARIFICATIONS TO THE EU SCCS\u0026lt;\\/b\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. \u0026lt;u\u0026gt;Module 1 Clarifications.\u0026lt;\\/u\u0026gt;\\u00a0For the purposes of:\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.1. clause 8.2 of the EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.2. clause 8.3 of the EU SCCs the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. APPENDICES AND ANNEXURES TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. The processing details required by the EU SCCs are set out in paragraph 4:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.1. the details required at Annex 1.A of the EU SCCs is set out at paragraphs 4.1 \\u2013 4.2;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.2. the details required at Annex 1.B of the EU SCCs is set out at paragraph 4.3 \\u2013 4.10;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.3. the details required at Annex 1.C of the EU SCCs is set out a paragraph 4.11; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.4. the details required at Annex 2 of the EU SCCs is set out at paragraph 4.12.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. processing particulars for the eu sccs\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. \u0026lt;strong\u0026gt;Exporter:\u0026lt;\\/strong\u0026gt;\\u00a0Publisher\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2. \u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt;\\u00a0InMobi\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3. \u0026lt;strong\u0026gt;Categories of data subjects:\\u00a0\u0026lt;\\/strong\u0026gt;Publisher\\u2019s employees and contractors using the Solution; end users of Publisher Properties\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.4. \u0026lt;strong\u0026gt;Categories of personal data transferred:\\u00a0\u0026lt;\\/strong\u0026gt;CMP Tag metadata (consent time and date, browser information); device data (HTTP Agent, HTTP Referrer); URL visited; IP address; geolocation.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5. \u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt;\\u00a0None.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.6. \u0026lt;strong\u0026gt;Frequency of the transfer:\\u00a0\u0026lt;\\/strong\u0026gt;Continuous transfers.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.7. \u0026lt;strong\u0026gt;Nature of the processing:\\u00a0\u0026lt;\\/strong\u0026gt;As set out in the Permitted Purpose.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.8. \u0026lt;strong\u0026gt;Purpose of the processing:\u0026lt;\\/strong\u0026gt;\\u00a0For the Permitted Purpose.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.9. \u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt;\\u00a0For the term of the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.10. \u0026lt;strong\u0026gt;Processor Transfers:\\u00a0\u0026lt;\\/strong\u0026gt;Yes, as set out below.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.11. \u0026lt;strong\u0026gt;Competent Supervisory Authority:\\u00a0\u0026lt;\\/strong\u0026gt;Ireland.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12. \u0026lt;strong\u0026gt;Technical and Organisational Measures:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.1. Restriction of access to buildings, data centres, systems and server rooms as necessary.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.2. Monitoring of unauthorised access.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.3. Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.4.\\u00a0 Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.5. Use of password protection where such functionality is available.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.6. Maintaining records of the access granted to which individuals.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.12.7. Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Permitted categories of processors\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Categories: Media partners, data \\/ infrastructure vendors and \\/ or attribution partners.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 50px 0px 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 2\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nUK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (the \u0026quot;Addendum\u0026quot;)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 1\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. As set out in Annex 1.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;b\u0026gt;2. Selected SCCs, Modules and Clauses\u0026lt;\\/b\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. Module 1 of the EU SCCs and no other optional clauses unless explicitly specified, and as amended by the clarifications in Annex 1, paragraph 2, but subject to any further amendments detailed in this Annex 2 (\u0026lt;strong\u0026gt;\u0026quot;ICO Modified EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Appendix Information\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The processing details required by this Addendum are as set out in Annex 1 (\u0026lt;strong\u0026gt;\u0026quot;Appendix Information\u0026quot;\u0026lt;\\/strong\u0026gt;):\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. \u0026lt;strong\u0026gt;Annex 1A:\\u00a0\u0026lt;\\/strong\u0026gt;List of Parties: paragraphs 4.1 and 4.2 and both parties are Controllers;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2. \u0026lt;strong\u0026gt;Annex 1B:\u0026lt;\\/strong\u0026gt;\\u00a0Description of Transfer: paragraphs 4.3 \\u2013 4.9; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.3. \u0026lt;strong\u0026gt;Annex II:\\u00a0\u0026lt;\\/strong\u0026gt;Technical and organisational measures including technical and organisational measures to ensure the security of the data: paragraph 4.12.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Termination of the Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event the template Addendum issued by the Information Commissioner\u0026#039;s Office (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026quot;\u0026lt;\\/strong\u0026gt;) and laid before Parliament in accordance with s119A of the DPA 2018 on 2 February 2022, as it is revised under Section 18 (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026#039;s Addendum\u0026quot;\u0026lt;\\/strong\u0026gt;) is amended, either party may terminate this Addendum on written notice to the other in accordance with Part 2, paragraph 4 of this Annex 2 and replace it with a mutually acceptable alternative.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Part 2\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Interpretation\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. Except as otherwise defined in this Addendum, where this Addendum uses terms that are defined in the EU SCCs, those terms shall have the same meaning as in the EU SCCs.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2. This Addendum must always be interpreted:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.1. in a manner that is consistent with UK Data Protection Laws, being all laws relating to data protection, the processing of personal data, privacy and\\/or electronic communications in force from time to time in the UK, including the UK GDPR (as defined in section 3 of the DPA 2018) and the DPA 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/strong\u0026gt;); and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.2. so that it fulfils the Parties\u0026#039;\\u00a0obligation to provide the appropriate safeguards, being the standard of protection over the Personal Data and of Data Subjects\u0026#039;\\u00a0rights, which is required by UK Data Protection Laws when a party is making a transfer which is covered by Chapter V of the UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Restricted Transfer\u0026quot;\u0026lt;\\/strong\u0026gt;) relying on standard data protection clauses under Article 46(2)(d) UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Appropriate Safeguards\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.3. If the provisions included in the ICO Modified EU SCCs amend the EU SCCs in any way which is not permitted under the EU SCCs or the ICO\u0026#039;s Addendum, such amendment(s) will not be incorporated in this Addendum and the equivalent provision of the ICO\u0026#039;s Addendum will take their place.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.4. If there is any inconsistency or conflict between UK Data Protection Laws and this Addendum, the UK Data Protection Laws apply.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.5. If the meaning of this Addendum is unclear or there is more than one meaning, the meaning which most closely aligns with the UK Data Protection Laws applies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.6. Any references to legislation (or specific provisions of legislation) means that legislation (or specific provision) as it may change over time. This includes where that legislation (or specific provision) has been consolidated, re-enacted and\\/or replaced after this Addendum has been entered into.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. Hierarchy\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. Although clause 5 of the EU SCCs sets out that the EU SCCs prevail over all related agreements between the parties, the parties agree that, for Restricted Transfers, the hierarchy in paragraph 2.2 will prevail.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2. Where there is any inconsistency or conflict between the ICO\u0026#039;s Addendum and the ICO Modified EU SCCs (as applicable), the ICO\u0026#039;s Addendum overrides the ICO\u0026#039;s Modified EU SCCs, except where (and in so far as) the inconsistent or conflicting terms of the ICO\u0026#039;s Modified EU SCCs provides greater protection for data subjects, in which case those terms will override the ICO\u0026#039;s Addendum.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.3. Where this Addendum incorporates EU SCCs which have been entered into to protect transfers subject to the GDPR then the Parties acknowledge that nothing in this Addendum impacts those EU SCCs.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. Incorporation of and changes to the EU SCCs\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. This Addendum incorporates the EU SCCs which are amended to the extent necessary so that:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.1. together they operate for data transfers made by the exporter to the importer, to the extent that UK Data Protection Laws apply to the exporter\u0026#039;s processing when making that data transfer, and they provide Appropriate Safeguards for those data transfers;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.2. paragraphs 2.1 to 2.3 override clause 5 (Hierarchy) of the EU SCCs; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1.3. this Addendum (including the EU SCCs incorporated into it) is (1) governed by the laws of England and Wales and (2) any dispute arising from it is resolved by the courts of England and Wales, in each case unless the laws and\\/or courts of Scotland or Northern Ireland have been expressly selected by the Parties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2. Unless the Parties have agreed alternative amendments which meet the requirements of paragraph 3.1, the provisions of paragraph 3.4 will apply.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.3. No amendments to the EU SCCs other than to meet the requirements of paragraph 3.1 may be made.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4. The following amendments to the EU SCCs (for the purpose of paragraph 3.1) are made:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.1. References to the\\u00a0\u0026lt;em\u0026gt;\u0026quot;Clauses\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0means this Addendum, incorporating the ICO Modified EU SCCs;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.2. In Clause 2, delete the words:\\u00a0\u0026lt;em\u0026gt;\u0026quot;and, with respect to data transfers from controllers to processors and\\/or processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.3. Clause 6 (Description of the transfer(s)) is replaced with:\\u00a0\u0026lt;em\u0026gt;\u0026quot;The details of the transfers(s) and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred) are those specified in Annex I.B where UK Data Protection Laws apply to the data exporter\\u2019s processing when making that transfer.\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.4. Clause 8.7(i) of Module 1 is replaced with:\\u00a0\u0026lt;em\u0026gt;\u0026quot;it is to a country benefitting from adequacy regulations pursuant to Section 17A of the UK GDPR that covers the onward transfer\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.5.References to\\u00a0\u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0and\\u00a0\u0026lt;em\u0026gt;\u0026quot;that Regulation\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are all replaced by\\u00a0\u0026lt;em\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/em\u0026gt;. References to specific Article(s) of\\u00a0\u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are replaced with the equivalent Article or Section of UK Data Protection Laws;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.6. References to Regulation (EU) 2018\\/1725 are removed;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.7. References to the\\u00a0\u0026lt;em\u0026gt;\u0026quot;European Union\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;Union\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;EU\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;EU Member State\u0026quot;\u0026lt;\\/em\u0026gt;, \u0026lt;em\u0026gt;\u0026quot;Member State\u0026quot;\\u00a0\u0026lt;\\/em\u0026gt;and\\u00a0\u0026lt;em\u0026gt;\u0026quot;EU or Member State\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are all replaced with the\\u00a0\u0026lt;em\u0026gt;\u0026quot;UK\u0026quot;\\u00a0\u0026lt;\\/em\u0026gt;(being the United Kingdom of Great Britain and Northern Ireland);\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.8. The reference to\\u00a0\u0026lt;em\u0026gt;\u0026quot;Clause 12(c)(i)\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0at Clause 10(b)(i) of Module 1, is replaced with\\u00a0\u0026lt;em\u0026gt;\u0026quot;Clause 11(c)(i)\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.9. Clause 13(a) and Part C of Annex I are not used;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.10. The\\u00a0\u0026lt;em\u0026gt;\u0026quot;competent supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0and\\u00a0\u0026lt;em\u0026gt;\u0026quot;supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt;\\u00a0are both replaced with the\\u00a0\u0026lt;em\u0026gt;\u0026quot;Information Commissioner\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.11. In Clause 16(e), subsection (i) is replaced with:\\u00a0\u0026lt;em\u0026gt;\u0026quot;the Secretary of State makes regulations pursuant to Section 17A of the Data Protection Act 2018 that cover the transfer of personal data to which these clauses apply;\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.12. Clause 17 is replaced with:\\u00a0\u0026lt;em\u0026gt;\u0026quot;These Clauses are governed by the laws of England and Wales.\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.13. Clause 18 is replaced with:\\u00a0\u0026lt;em\u0026gt;\u0026quot;Any dispute arising from these Clauses shall be resolved by the courts of England and Wales. A data subject may also bring legal proceedings against the data exporter and\\/or data importer before the courts of any country in the UK. The Parties agree to submit themselves to the jurisdiction of such courts.\u0026quot;\u0026lt;\\/em\u0026gt;; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.4.14. The footnotes to the EU SCCs do not form part of the Addendum, except for footnotes 8, 9, 10 and 11.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. Amendments to this Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. From time to time, the ICO may issue a revised ICO Addendum which:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1.1. makes reasonable and proportionate changes to the ICO Addendum, including correcting errors in the ICO Addendum; and\\/or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1.2. reflects changes to UK Data Protection Laws;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2. The revised ICO Addendum will specify the start date from which the changes to the ICO Addendum are effective and whether the parties need to review this Addendum including the Appendix Information. This Addendum is automatically amended as set out in the revised ICO Addendum from the start date specified in any such replacement ICO Addendum issued.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3. If the ICO issues a revised ICO Addendum under Section 18, if either Party will as a direct result of the changes in the ICO Addendum have a substantial, disproportionate and demonstrable increase in:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3.1. its direct costs of performing its obligations under the ICO Addendum; and\\/or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3.2. its risk under the ICO Addendum, and in either case it has first taken reasonable steps to reduce those costs or risks so that it is not substantial and disproportionate, then that Party may terminate this Addendum on fourteen (14) days\u0026#039; written notice to the other Party before the start date of the revised ICO Addendum.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.4. The parties do not need the consent of any third party to make changes to this Addendum, but any changes must be made in accordance with its terms.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/cmp-dpa","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Choice Terms (en)","headline":"InMobi CMP Terms of Service","id":"cmp-terms","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Last Updated: August 25, 2023\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please read these Terms of Service (this \u0026lt;strong\u0026gt;\u0026quot;Agreement\u0026quot;\u0026lt;\\/strong\u0026gt;), our DPA (as defined below) and our Privacy Policy \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/privacy-policy\\/\u0026lt;\\/a\u0026gt; carefully because they govern your use of InMobi CMP (the \u0026lt;strong\u0026gt;\u0026quot;Solution\u0026quot;\u0026lt;\\/strong\u0026gt;), a consent management platform, made available by InMobi Pte Ltd. (\u0026lt;strong\u0026gt;\u0026quot;InMobi\u0026quot;\u0026lt;\\/strong\u0026gt; or \u0026lt;strong\u0026gt;\u0026quot;we\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Agreement is a legally binding contract between you and InMobi for the Solution. YOU ARE AN INDIVIDUAL ACCESSING OR USING THE SOLUTION ON BEHALF OF, OR FOR THE BENEFIT OF, ANY CORPORATION, PARTNERSHIP OR OTHER ENTITY WITH WHICH YOU ARE ASSOCIATED (AN \u0026lt;strong\u0026gt;\u0026quot;ORGANIZATION\u0026quot;\u0026lt;\\/strong\u0026gt;), THEN YOU ARE AGREEING TO THIS AGREEMENT ON BEHALF OF YOURSELF AND SUCH ORGANIZATION, AND YOU REPRESENT AND WARRANT THAT YOU HAVE THE LEGAL AUTHORITY TO BIND SUCH ORGANIZATION TO THIS AGREEMENT. References to \u0026quot;you\u0026quot;, \u0026quot;your\u0026quot;\\u00a0or \u0026quot;Customer\u0026quot;\\u00a0in this Agreement will refer to both the individual using the Solution and to any such Organization.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi reserves the right to modify this Agreement from time to time. We may notify you of such changes by any reasonable means, including by posting the revised version of this Agreement on this website. You can determine when we last changed this Agreement by referring to the \\u201cLAST UPDATED\\u201d legend above. If you do not accept the changes to this Agreement, you must stop using the Solution. Your continued use of the Solution following any changes to this Agreement will constitute your acceptance of those changes. Any such changes will not apply to any dispute between you and InMobi arising prior to the date on which we posted the revised Agreement incorporating such changes, or otherwise notified you of such changes. We also reserve the right, in our sole discretion, to modify or discontinue any part or all of the Solution at any time, for any or no reason, with or without notice.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. Certain Definitions.\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Applicable Privacy Laws\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the GDPR and the CCPA.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;CCPA\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means California Civil Code Sec. 1798.100 et seq. (also known as the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 or \u0026lt;strong\u0026gt;\u0026quot;CPRA\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;CMP Tag\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the particular JavaScript code or SDK provided to Customer by or on behalf of InMobi and embeddable on web pages or apps for implementation of the Solution, together with any fixes, updates, and upgrades provided to Customer. For clarity, the CMP Tag and any fixes, updates, and upgrades constitute part of the Solution.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;DPA\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the InMobi Consent Management Platform Data Protection Agreement available at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/cmp-dpa\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/cmp-dpa\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;EU GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95\\/46\\/EC.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;GDPR\u0026quot;\u0026lt;\\/strong\u0026gt; means, as applicable: (a) the EU GDPR; and\\/or (b) the UK GDPR.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;IAB Privacy Frameworks\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the IAB Europe Transparency and Consent Framework and the IAB CCPA Compliance Framework.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Personal Data\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0has the same meaning as \\u201cpersonal data\\u201d or \\u201cpersonal information\\u201d under Applicable Privacy Laws.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;UK GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0means the EU GDPR as amended and incorporated into UK law under the UK European Union (Withdrawal) Act 2018, if in force.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. InMobi Transparency and Consent Management Platform.\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;a.\\u00a0\u0026lt;strong\u0026gt;Solution.\u0026lt;\\/strong\u0026gt;\\u202fInMobi or its service providers will provide Customer with the CMP Tag and the technical guide for the Solution (the \u0026lt;strong\u0026gt;\u0026quot;Technical Guide\u0026quot;\u0026lt;\\/strong\u0026gt;) in order for Customer to implement the Solution. The Solution enables operators of websites, apps or other digital properties to display a user interface to end users, including selectively by geographic information inferred from an end user\\u2019s Internet Protocol address to: (i) provide information to end users about how their Personal Data is processed in accordance with the IAB Europe Transparency and Consent Framework; (ii) allow end users to consent, refuse or withdraw consent and\\/or object to the processing of their Personal Data in accordance with the IAB Europe Transparency and Consent Framework; and (iii) allow end users to opt out of the sale of their Personal Data in accordance with the IAB CCPA Compliance Framework. The Solution further enables operators websites, apps and other digital properties to store end users\\u2019 privacy preferences and transmit stored privacy preferences in accordance with the IAB Europe Transparency and Consent Framework or IAB CCPA Compliance Framework, as applicable.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;b. \u0026lt;strong\u0026gt;DPA.\u0026lt;\\/strong\u0026gt; The terms of the DPA are hereby incorporated by reference and will apply to the extent any of your data includes Personal Data.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;c. \u0026lt;strong\u0026gt;Customer\u0026#039;s Obligations and Representations.\\u202f\u0026lt;\\/strong\u0026gt;While using the Solution, Customer will comply with all applicable laws, rules and regulations. Customer agrees, represents and warrants to InMobi that Customer: (i) has all rights, approvals, and consents necessary to implement the Solution on websites, apps, and other digital properties; (ii) will implement the CMP Tag only as described in the Technical Guide and the terms and conditions of this Agreement and update the CMP Tag when InMobi notifies Customer of any fixes, updates, and upgrades; (iii) will not interfere, attempt to interfere with or disrupt the operation of the Solution or the servers or networks used to make the Solution available; (iv) will not delete, or in any manner alter, the copyright, trademark, or other proprietary rights notices appearing on the Solution or materials provided by or on behalf of InMobi; (v) will not reverse engineer, decompile or disassemble any portion of the Solution, including any CMP Tag, except where such restriction is expressly prohibited by applicable law; and (vi) will not, without InMobi\\u2019s express prior written consent, reproduce, duplicate, download, host on Customer\\u2019s own servers, modify, adapt, translate, create derivative works of, sell, resell, lease, loan, timeshare, license, sublicense or otherwise exploit any portion of, use of or access to the Solution, the Technical Guide ,, services, software, instruction manuals or other documentation made available to Customer by or on behalf of InMobi (collectively, the \u0026lt;strong\u0026gt;\u0026quot;InMobi Technology\u0026quot;\u0026lt;\\/strong\u0026gt;), including to develop or assist in developing a product or service competitive with the Solution.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. \u0026lt;strong\u0026gt;Indemnity.\u0026lt;\\/strong\u0026gt;\\u202fTo the fullest extent permitted under applicable law, Customer agrees to defend, indemnify, and hold InMobi and its officers, directors, employees, shareholders and agents harmless from any claims, disputes, demands, judgments, damages, losses, liabilities, fines, costs or expenses (including reasonable attorneys\u0026#039;\\u00a0fees) arising out of or in any way connected with: (a) Customer\\u2019s access to and use of the Solution; and (b) Customer\u0026#039;s breach of this Agreement. InMobi will have no obligation or liability hereunder where the claim results from any combination with, addition to, or modification of the CMP Tag. Where pursuant to Article 82(4) of the GDPR, InMobi is found to be liable for the entire damage arising from a breach or breaches of the GDPR relating to activities under this Agreement, in order to ensure effective compensation of one or more individuals, then Customer will indemnify InMobi for all claims, demands, loss, damages, or expenses (including reasonable attorneys\u0026#039;\\u00a0fees) relating to any breaches of GDPR for which Customer is wholly or partly responsible. All compensation paid to a data subject pursuant to Article 82(4) of the GDPR by InMobi which is wholly or partly attributable to GDPR breaches by Customer will be repaid pursuant to this indemnity and Article 82(5) immediately on receipt of a written request from InMobi pursuant to this Section 3.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. \u0026lt;strong\u0026gt;Warranty Disclaimer.\\u202f\u0026lt;\\/strong\u0026gt;THE SOLUTION IS PROVIDED \u0026quot;AS IS,\u0026quot; WITHOUT WARRANTY OF ANY KIND. WITHOUT LIMITING THE FOREGOING, INMOBI EXPLICITLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, QUIET ENJOYMENT AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE. FURTHER, INMOBI MAKES NO WARRANTY THAT THE SOLUTION OR ANY OF ITS COMPONENT FEATURES AND FUNCTIONALITIES, INCLUDING THE CMP TAG, WILL (a) BE AVAILABLE ON AN UNINTERRUPTED, SECURE, OR ERROR-FREE BASIS; (b) NOT CAUSE ANY LATENCY OR PROCESSING DELAYS; (c) MEET ANY LEGAL REQUIREMENTS AROUND CONSENT OR DATA PROTECTION, OR (d) MEET CUSTOMERS EXPECTATIONS OR REQUIREMENTS. THE FOREGOING DISCLAIMERS ARE AN ESSENTIAL PART OF THIS AGREEMENT AND FORMED A BASIS FOR ENABLING INMOBI TO OFFER THE SOLUTION TO CUSTOMER. SOME JURISDICTIONS DO NOT ALLOW DISCLAIMERS OF CERTAIN WARRANTIES SO THIS DISCLAIMER MAY NOT APPLY TO CUSTOMER IN FULL.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5. \u0026lt;strong\u0026gt;Termination.\\u202f\u0026lt;\\/strong\u0026gt;Unless otherwise terminated as set forth herein, this Agreement will remain in full force and effect while Customer has access to the Solution. Customer may terminate this Agreement by removing the CMP Tag from Customer\u0026#039;s websites, apps or other digital properties, as applicable, or notifying InMobi, in writing, of Customer\\u2019s termination of this Agreement, which may be done at any time. InMobi may suspend or terminate Customer\u0026#039;s access to and use of the Solution or terminate this Agreement, at InMobi\u0026#039;s sole discretion at any time, for any reason or no reason and without any liability to Customer or any third party. Upon any termination, discontinuation or cancellation of the Solution, Sections 2(c), 3, 4, 5, and 7 to 11 will survive.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6. \u0026lt;strong\u0026gt;Feedback.\u0026lt;\\/strong\u0026gt; We welcome feedback, comments and suggestions for improvements to the Solution (\u0026lt;strong\u0026gt;\u0026quot;Feedback\u0026quot;\u0026lt;\\/strong\u0026gt;). If you choose to submit Feedback, you grant to InMobi a non-exclusive, transferable, worldwide, perpetual, irrevocable, fully-paid, royalty-free license, with the right to sublicense (through multiple tiers), under any and all intellectual property rights that you own or control to use, copy, modify, create derivative works based upon and otherwise exploit the Feedback for any purpose.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7. \u0026lt;strong\u0026gt;Limitation on Liability.\u0026lt;\\/strong\u0026gt;\\u202f TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER INMOBI NOR ITS SERVICE PROVIDERS INVOLVED IN CREATING, PRODUCING, OR DELIVERING THE SOLUTION WILL BE LIABLE TO CUSTOMER OR ANY THIRD PARTY FOR ANY INCIDENTAL, SPECIAL, EXEMPLARY, CONSEQUENTIAL OR PUNITIVE DAMAGES, OR DAMAGES FOR LOST PROFITS, LOST REVENUES, LOST SAVINGS, LOST BUSINESS OPPORTUNITY, LOSS OF DATA OR GOODWILL, SERVICE INTERRUPTION, COMPUTER DAMAGE OR SYSTEM FAILURE OR THE COST OF SUBSTITUTE SERVICES OF ANY KIND ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR FROM THE USE OF OR INABILITY TO USE THE SOLUTION, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT INMOBI OR ITS SERVICE PROVIDERS HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE, EVEN IF A LIMITED REMEDY SET FORTH HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.THESE LIMITATIONS FORMED A BASIS FOR ENABLING INMOBI TO OFFER THE SOLUTION TO CUSTOMER.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, IN NO EVENT WILL INMOBI\\u2019S TOTAL LIABILITY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR FROM THE USE OF OR INABILITY TO USE THE SOLUTION EXCEED TWO HUNDRED FIFTY U.S. DOLLARS (U.S. $250.00).\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;FURTHER, INMOBI ASSUMES NO LIABILITY (a) ON BEHALF OF CUSTOMER, ANY OF CUSTOMER\\u2019S SERVICE PROVIDERS OR OTHER VENDORS, OR ANY PARTY ACTING IN RELIANCE ON THE SOLUTION OR CUSTOMER\\u2019S USE THEREOF, OR (b) IF CUSTOMER OR ANY OF CUSTOMER\\u2019S SERVICE PROVIDERS OR OTHER VENDORS OR ANY OTHER THIRD PARTIES BYPASS OR OTHERWISE INTERFERE WITH THE TECHNICAL RESTRICTIONS INCLUDED IN THE SOLUTION AS PROVIDED BY OR ON BEHALF OF INMOBI.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8. \u0026lt;strong\u0026gt;Reservation of Rights.\u0026lt;\\/strong\u0026gt; InMobi and its licensors exclusively own all right, title and interest in and to the InMobi Technology, including all associated intellectual property rights. You acknowledge that the InMobi Technology is protected by copyright, patent, trademark, trade secret and other laws of the United States and foreign countries.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9. \u0026lt;strong\u0026gt;Notices.\u0026lt;\\/strong\u0026gt;\\u202fAll notices or other communications to InMobi from Customer under this Agreement will be deemed given only when received by hand delivery, electronic mail, or prepaid first class mail, at the address below or any other address provided by InMobi to Customer for these purposes.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi Pte Ltd.\\u00a0\u0026lt;br \\/\u0026gt;\\n160 Robinson Road, #20-03 SBF Business Center,\\u00a0\\u00a0\u0026lt;br \\/\u0026gt;\\nSingapore - 068914\\u00a0\u0026lt;br \\/\u0026gt;\\nAttn: Legal Department\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Any notices or other communications provided by InMobi to Customer under this Agreement will be given: (i) via email; or (ii) by posting to the Solution. For notices made by email, the date of receipt will be deemed the date on which such notice is transmitted.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10. \u0026lt;strong\u0026gt;Miscellaneous.\u0026lt;\\/strong\u0026gt;\\u202fThis Agreement constitutes the entire Agreement between the parties with respect to the Solution and supersedes all previous and contemporaneous agreements, proposals, and communications, written or oral, between InMobi and Customer with respect thereto. InMobi\\u2019s failure to enforce any right or provision of this Agreement will not be considered a waiver of such right or provision. The waiver of any such right or provision will be effective only if in writing and signed by a duly authorized representative of InMobi. If any parts or provisions of this Agreement are held to be unenforceable, then Customer and InMobi agree that such parts or provisions will be given maximum permissible force and effect and the remainder of the Agreement will be fully enforceable. Customer and InMobi agree that there are no third party beneficiaries of any promises, obligations, or representations made by InMobi. Customer may not assign or transfer this Agreement, by operation or law or otherwise, without InMobi\\u2019s prior written consent, except in connection with a merger, reorganization or sale of all or substantially all of Customer\\u2019s assets relating to this Agreement. Any attempt by Customer to assign or transfer this Agreement in violation of the foregoing, will be null and void. InMobi may freely assign or transfer all or any part of this Agreement without restriction.\\u00a0 Nothing in this Agreement will constitute a partnership or joint venture between Customer and InMobi. This Agreement is drafted in the English language. Any translation into another language is provided for convenience only. In the event of any inconsistency between the English language version and any translation, the English language version will prevail.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11. \u0026lt;strong\u0026gt;Choice of Law and Venue.\\u202f\u0026lt;\\/strong\u0026gt; This Agreement and any dispute relating thereto will be governed by the laws of San Francisco, California, without regard to its conflict of laws provisions, and Customer and InMobi consent and agree that jurisdiction, proper venue, and the most convenient forum for all claims, actions, and proceedings of any kind relating to this Agreement will be exclusively in courts located in San Francisco.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/cmp-terms","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"ID Partner Terms (en)","headline":"ID Partner Terms","id":"id-partner-terms","content":"\"\u0026lt;p\u0026gt;The exchange of data between You and the ID Partner shall be governed by the terms and conditions of the respective ID Partner provided below\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Liveramp \u0026lt;a href=\u0026quot;https:\\/\\/liveramp.com\\/liveramp-authenticated-traffic-solution-terms-and-conditions\\/\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;https:\\/\\/liveramp.com\\/liveramp-authenticated-traffic-solution-terms-and-conditions\\/\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;ID5 \u0026lt;a href=\u0026quot;https:\\/\\/www.id5.io\\/universal-id\\/terms-and-conditions\\/\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;https:\\/\\/www.id5.io\\/universal-id\\/terms-and-conditions\\/\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Liveintent \u0026lt;a href=\u0026quot;https:\\/\\/www.liveintent.com\\/services-privacy-policy\\/\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;https:\\/\\/www.liveintent.com\\/services-privacy-policy\\/\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Epsilon \u0026lt;a href=\u0026quot;https:\\/\\/legal.epsilon.com\\/us\\/general-publisher-agreement\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;https:\\/\\/legal.epsilon.com\\/us\\/general-publisher-agreement\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"UnifID Solution Terms (en)","headline":"UnifID Solution Terms","id":"unifid-solution-terms","content":"\"\u0026lt;p\u0026gt;We refer to the agreement between You and InMobi Pte. Ltd or any of its affiliates (\u0026lt;strong\u0026gt;\u0026quot;InMobi\u0026quot;\u0026lt;\\/strong\u0026gt;) or your acceptance of the Terms of Service located at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/terms-of-service\\/\u0026lt;\\/a\u0026gt; (each referred as \u0026lt;strong\u0026gt;\u0026quot;Agreement\u0026quot;\u0026lt;\\/strong\u0026gt;) for availing InMobi\u0026#039;s advertising services as a publisher (referred as \u0026lt;strong\u0026gt;\u0026quot;You\u0026quot;\u0026lt;\\/strong\u0026gt;\\u00a0or \u0026lt;strong\u0026gt;\u0026quot;Publisher\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;As part of InMobi\u0026#039;s advertising services, InMobi provides an identity management solution designed for app developers to simplify their addressability journey by integrating with multiple identity vendors through InMobi\u0026#039;s UnifID Solution (defined below). InMobi has partnered with various Identity Partners (collectively referred to as \u0026lt;strong\u0026gt;\u0026quot;ID Partner\u0026quot;\u0026lt;\\/strong\u0026gt;) to match the input data collected from you, via InMobi\u0026#039;s SDK\\/API integration, with the existing data of the ID Partner to create universal persistent user identity\\/(ies) across devices, platforms and channels (\u0026lt;strong\u0026gt;\u0026quot;UnifID Solution\u0026quot;\u0026lt;\\/strong\u0026gt;).\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;By accepting these UnifID Solution Terms you agree (i) \\u00a0the exchange of input data between You and the ID Partner shall be governed by the terms and conditions of the ID Partner, as updated from time to time (including terms related to privacy and data protection); (ii) that the UnifID Solution (including the provision of services by the ID Partner) are for your use only and you are prohibited from further resale or providing access to third parties of the same; (iii) you have necessary, licenses, consent and authorizations to participate in the UnifiID solution and share the end-user data with the ID Partner, including consent for use of end-user data and the unique identity created by the ID Partner for (a) attribution, real-time-bidding, audience verification and fraud detection via trackers, verification partners and affiliate postbacks; (b) for internal reporting purposes and for reporting to a controller; and (c) targeted advertising and optimization of campaigns.; (iv) if you require the ID Partner or InMobi to distribute your data to a third-party destination, you shall ensure that an agreement is in place with the third-party destination for its receipt of such data, and that the handling of the data by the third-party destination is subject to the terms and conditions of that separate agreement;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Notwithstanding anything to the contrary in the Agreement, including any exception for click through terms, if there is a conflict between the Agreement and these UnifID Solution Terms, the UnifID Solution Terms provided hereunder shall prevail and govern.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event, you do not wish to share Your data with any ID Partner, you can opt-out of such ID partner by updating your preferences on the \u0026#039;Identity Settings\u0026#039;\\u00a0page.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Supplier Code of Conduct (en)","headline":"Supplier Code of Conduct ","id":"supplier-code-of-conduct","content":"\"\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;h2 paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{45}\u0026quot; paraid=\u0026quot;1154375236\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Supplier Code of Conduct\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/h2\u0026gt;\\n\\n\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{45}\u0026quot; paraid=\u0026quot;1154375236\u0026quot;\u0026gt;\u0026lt;br \\/\u0026gt;\\n\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;InMobi\u0026lt;\\/span\u0026gt; Pte Ltd. together with its subsidiaries and affiliates, including Glance InMobi Pte. Ltd. and its subsidiaries (collectively, \\u201cInMobi\\u201d) is committed to conducting its business in an ethical, legal, and socially responsible manner. InMobi firmly believes that relationships with InMobi\\u2019s third-party representatives, suppliers, vendors, subcontractors, service providers, re-sellers, and business development agents, and their affiliated entities (collectively, \\u201cSuppliers\\u201d), are integral to achieving its business objectives and expects its Suppliers to uphold the values of integrity and ethics in all business dealings, which are in line with InMobi policies and applicable laws. This Supplier Code of Conduct (\\u201cCode\\u201d) is in line with InMobi\\u2019s Code of Business Conduct and Ethics and applies to all Suppliers. Furthermore, in the event the Supplier engages any third party to provide services\\/goods to InMobi, the Supplier shall ensure that such a third party adheres to this Code. The Supplier shall be responsible for monitoring compliance by such a third party and determining that they are in accordance with applicable laws and regulations.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{111}\u0026quot; paraid=\u0026quot;530548614\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-US\u0026quot;\u0026gt;Ethics, Integrity \u0026amp; Compliance\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{121}\u0026quot; paraid=\u0026quot;1029225580\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-US\u0026quot;\u0026gt;The \u0026lt;\\/span\u0026gt;Supplier must:\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{133}\u0026quot; paraid=\u0026quot;1913660379\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Be transparent and truthful in \u0026lt;\\/span\u0026gt;providing information to InMobi. The Supplier confirms that none of its directors, officers, or employees involved in the supply of goods and services to InMobi have any connection, through family, professional, or other association, with InMobi directors, officers, or employees. The Supplier shall avoid even the appearance of conflicts of interest in their work with InMobi and must proactively raise actual or potential conflicts of interest with InMobi so that the situation can be evaluated and addressed appropriately.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{164}\u0026quot; paraid=\u0026quot;211042657\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Comply with\u0026lt;\\/span\u0026gt; applicable Trade Control laws and regulations of the countries and jurisdictions in which InMobi operates worldwide (i.e., export controls, economic sanctions, import\\/customs etc.).\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;2\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{179}\u0026quot; paraid=\u0026quot;1350297759\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Comply with\u0026lt;\\/span\u0026gt; \u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-US\u0026quot;\u0026gt;relevant anti-bribery and corruption laws, \u0026lt;\\/span\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;including, but without limitation, the U.S. Foreign Corrupt Practices Act (\\u201cFCPA\\u201d), the U.K. Bribery Act 2010, the India Prevention of Corruption Act of 1988,\u0026lt;\\/span\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-US\u0026quot;\u0026gt; in both letter and in spirit. Supplier \u0026lt;\\/span\u0026gt;must (i) implement monitoring and enforcement mechanisms to ensure compliance with applicable anti-bribery and anti-corruption laws; (ii) \u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;refrain from offering any bribe, kickbacks or facilitation payments; (iii) \u0026lt;\\/span\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-US\u0026quot;\u0026gt;not permit or engage in any unethical practices, corruption, extortion, or bribery \\u2013 whether they are working with government officials or solely in the private sector; \u0026lt;\\/span\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;(iv) not offer, directly or indirectly, any form of gift, entertainment or anything of value to anyone on behalf of \u0026lt;\\/span\u0026gt;InMobi including government officials, customers or their representatives to obtain or retain business, influence business decisions, and\\/or secure an unfair advantage\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;3\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{208}\u0026quot; paraid=\u0026quot;471788783\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;p\u0026lt;\\/span\u0026gt;erform all business dealings transparently and maintain accurate details of the same in business books and records including receipts and expenses related to InMobi\\u2019s business.\\u00a0 Suppliers shall make such books and records available for review by InMobi or by an independent party agreed upon by the Supplier and InMobi, at InMobi\\u2019s reasonable request.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{ab778692-b9ec-4b11-9e6a-e4980b1545f6}{241}\u0026quot; paraid=\u0026quot;1918071356\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;uphold standards of fair business, \u0026lt;\\/span\u0026gt;advertising and competition.\\u00a0 Suppliers must adhere to applicable laws and regulations, and ensure that the quality of product\\/service delivered shall be in-line with all the contract terms and conditions. Supplier must, while using InMobi\\u2019s properties or facilities, comply with all of InMobi\\u2019s applicable policies and requirements.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{15}\u0026quot; paraid=\u0026quot;106057984\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{15}\u0026quot; paraid=\u0026quot;106057984\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Labor and Human Rights\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{25}\u0026quot; paraid=\u0026quot;530544820\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;The \u0026lt;\\/span\u0026gt;Supplier must:\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{37}\u0026quot; paraid=\u0026quot;1253636272\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;R\u0026lt;\\/span\u0026gt;espect the human rights of the people and communities in which they operate and should strive to improve the lives of the people and communities in which they operate. Supplier must not engage in child labor (the term \\u201cchild\\u201d refers to any person under the minimum legal age for employment where the work is performed).\\u00a0 Supplier must only utilize labor where the individuals performing such labor have freely chosen such employment \\u2013 their workforce must not be a result of slavery or the trafficking of persons.\\u00a0 All work must be voluntary, and all workers must be free to terminate their employment at any time.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;2\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{60}\u0026quot; paraid=\u0026quot;622677265\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;O\u0026lt;\\/span\u0026gt;nly engage in labor practices that comply with applicable laws, including anti-human trafficking laws.\\u202fSupplier must provide evidence, if requested, that they have implemented policies and due diligence procedures to manage ethical issues within their supply chain, including all labor-related processes to ensure they comply with laws on modern slavery and human trafficking.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{73}\u0026quot; paraid=\u0026quot;292991770\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Suppliers must \u0026lt;\\/span\u0026gt;provide a safe work environment, abiding by local laws and regulations. Suppliers must ensure health and safety are effectively managed, so that health and safety risks, issues, incidents, and non-compliance are identified and addressed to provide adequate facilities to ensure the health and well-being of its workforce.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;2\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{84}\u0026quot; paraid=\u0026quot;915172225\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Workers will be \u0026lt;\\/span\u0026gt;permitted to associate freely, bargain collectively, and seek representation in accordance with local laws.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{93}\u0026quot; paraid=\u0026quot;277283756\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{97}\u0026quot; paraid=\u0026quot;439847958\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Non-Discrimination, \u0026lt;\\/span\u0026gt;Diversity and Inclusion.\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{107}\u0026quot; paraid=\u0026quot;32219203\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;The \u0026lt;\\/span\u0026gt;Suppliers must:\\u00a0\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{123}\u0026quot; paraid=\u0026quot;1827048537\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;P\u0026lt;\\/span\u0026gt;rovide a workplace free from discrimination, harassment, or any type of abuse. Supplier shall take appropriate initiative to ensure a harassment-free workplace by way of publication of policies, periodic trainings and requisite \u0026amp; timely support to affected parties.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{136}\u0026quot; paraid=\u0026quot;1753293736\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;N\u0026lt;\\/span\u0026gt;ot unlawfully discriminate in employment opportunities or practices on the basis of gender, race, color, religion, age, citizenship, sexual orientation, gender identity, gender expression, marital status, pregnancy, national origin, ancestry, physical or mental disability or condition, or any other protected class under applicable laws.\\u202f\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{181}\u0026quot; paraid=\u0026quot;2001438584\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{181}\u0026quot; paraid=\u0026quot;2001438584\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Environmental Responsibility\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{191}\u0026quot; paraid=\u0026quot;1372572587\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;InMobi\u0026lt;\\/span\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt; expects its suppliers to support sound environmental management principles and reduce their impact on the environment within which they \u0026lt;\\/span\u0026gt;operate. Suppliers must comply with all local environmental laws applicable to their operations in the countries in which they operate.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{207}\u0026quot; paraid=\u0026quot;1047657917\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{207}\u0026quot; paraid=\u0026quot;1047657917\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;Data Privacy and Security\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{217}\u0026quot; paraid=\u0026quot;1926815346\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-IN\u0026quot;\u0026gt;The \u0026lt;\\/span\u0026gt;Supplier must:\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{233}\u0026quot; paraid=\u0026quot;109338862\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Protect and responsibly use the physical and intellectual assets of \u0026lt;\\/span\u0026gt;InMobi, including trade secrets, confidential and proprietary data, when authorized to use and as per the terms of any agreement between InMobi and the Supplier. The supplier shall use software, hardware, and content only in accordance with their associated licenses or terms of use.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;1\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{1195dc8e-47ef-473d-8aeb-c3dd594ad213}{249}\u0026quot; paraid=\u0026quot;528961708\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Protect the privacy of personal information of everyone with whom they do business, including suppliers, customers, consumers, and workers.\u0026lt;\\/span\u0026gt;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;2\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{3}\u0026quot; paraid=\u0026quot;623808904\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Adhere to and \u0026lt;\\/span\u0026gt;maintain security standards commensurate with industry-recognized security frameworks (ISO\\/IEC 27001, SOC 2 Type 2, NIST CSF). Act in good faith to deliver Information Security \u0026amp; Privacy obligations in a timely manner, including but not limited to extending support to annual audits and risk assessments, ensuring third-party assessments and attestations are kept current, and meeting regulatory requirements at all times (such as GDPR, CPRA, HIPAA). The supplier is also responsible for mitigating any security risks identified as part of due diligence assessment performed by InMobi on Supplier security practices.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;3\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{18}\u0026quot; paraid=\u0026quot;110216955\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Provide \u0026lt;\\/span\u0026gt;appropriate organizational, physical, and technical security measures to protect InMobi\\u2019s or its clients\\u2019 data in its possession against unauthorized access, usage, destruction, and modification even beyond the period of the contract.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li 335552541=\u0026quot;\u0026quot; aria-setsize=\u0026quot;-1\u0026quot; data-aria-level=\u0026quot;1\u0026quot; data-aria-posinset=\u0026quot;4\u0026quot; data-font=\u0026quot;Symbol\u0026quot; data-leveltext=\u0026quot;\\uf0b7\u0026quot; data-list-defn-props=\u0026quot;{\u0026quot;\u0026gt;\\n\\t\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{29}\u0026quot; paraid=\u0026quot;562775035\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Inform \u0026lt;\\/span\u0026gt;InMobi of any instance of security incidents\\/data breaches within 12 hours of discovering them and also promptly notify InMobi of major changes\\/vulnerabilities that may affect InMobi. The supplier is expected to fully cooperate with InMobi and provide InMobi with reasonable access to the data processing facility for conducting investigations into the reported data breach incident.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{56}\u0026quot; paraid=\u0026quot;1992016354\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{56}\u0026quot; paraid=\u0026quot;1992016354\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Business Continuity:\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{66}\u0026quot; paraid=\u0026quot;470409934\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;InMobi\u0026lt;\\/span\u0026gt; expects its suppliers to manage business continuity risk to ensure availability of critical services to InMobi. during a disaster event. It is a requirement that each supplier maintains a comprehensive business continuity and disaster recovery program that addresses the loss of facilities, technology, human capital, or suppliers necessary to support InMobi. Suppliers will provide InMobi with the supplier\\u2019s business continuity and disaster recovery plans as requested.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{66}\u0026quot; paraid=\u0026quot;470409934\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{110}\u0026quot; paraid=\u0026quot;1112456012\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Branding Guidelines:\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{116}\u0026quot; paraid=\u0026quot;1635004638\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;All usage of the \u0026lt;\\/span\u0026gt;InMobi logo must strictly adhere to InMobi brand guidelines. The supplier shall not use the InMobi brand name, logo, or any other visual vehicles implying or representing InMobi without explicit consent and shall not make any comments about their engagement with InMobi in the media without prior approval.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{142}\u0026quot; paraid=\u0026quot;1981804152\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{146}\u0026quot; paraid=\u0026quot;1099145682\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Cooperation:\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{152}\u0026quot; paraid=\u0026quot;1910751671\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;The supplier agrees to cooperate with any information requests or audits \u0026lt;\\/span\u0026gt;InMobi may initiate to confirm the supplier\\u2019s fulfillment of the responsibilities set forth in this Code. InMobi reserves the right to terminate the relationship with any supplier that fails to comply with the standards set forth under this Code without any damages or penalties to InMobi.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{170}\u0026quot; paraid=\u0026quot;449703693\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{174}\u0026quot; paraid=\u0026quot;1233874383\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Reporting:\u0026lt;\\/span\u0026gt;\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{180}\u0026quot; paraid=\u0026quot;83918959\u0026quot;\u0026gt;\u0026lt;span data-contrast=\u0026quot;auto\u0026quot; xml:lang=\u0026quot;EN-CA\u0026quot;\u0026gt;Suppliers and their supply chains are obliged to inform \u0026lt;\\/span\u0026gt;InMobi immediately if they suspect or become aware of any unethical conduct, actual or potential violation of the Code or of any applicable law, regulation, or rule. Reports can be made to your business POC at InMobi, or to\\/at Glance_compliance@glance.com or Inmobi_compliance@inmobi.com. InMobi does not retaliate against anyone for submitting in good faith a report of suspected or known misconduct, nor does InMobi tolerate others retaliating. If any part of this Code is unclear, please reach out to your InMobi POC.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p paraeid=\u0026quot;{e4fa0245-eca9-4505-84e8-e417fd800f6f}{220}\u0026quot; paraid=\u0026quot;1723946366\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Publisher Policy (en)","headline":"Publisher Policy","id":"publisher-policy","content":"\"\u0026lt;p\u0026gt;Below are the policy links:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;a href=\u0026quot;\\/content-guidelines-publishers\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Content Guidelines Publishers\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;a href=\u0026quot;\\/sanctions-compliance\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;InMobi Sanctions Compliance\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Advertiser Data Protection Rider Previous Version (en)","headline":"Advertiser Data Protection Rider (Previous Version)","id":"advertiser-data-protection-rider-previous-version","content":"\"\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Effective Date of Rider: September 2021\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;We refer to (as applicable to you):\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;(a)\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the agreement between you in your capacity as an advertiser, demand partner, agency or demand reseller (\u0026quot;\u0026lt;strong\u0026gt;Advertiser\u0026lt;\\/strong\u0026gt;\u0026quot;) and InMobi Pte Ltd or any of its affiliates (\u0026quot;\u0026lt;strong\u0026gt;InMobi\u0026lt;\\/strong\u0026gt;\u0026quot;); or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;(b)\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the Advertiser Terms located at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-terms\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;www.inmobi.com\\/advertiser-terms\u0026lt;\\/a\u0026gt; which you have accepted, whether pursuant to insertion orders or otherwise,\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;(each, the \u0026quot;\u0026lt;strong\u0026gt;Agreement\u0026lt;\\/strong\u0026gt;\u0026quot;).\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The Rider takes account of changes brought in by the Data Protection Legislation (defined below) including the Standard Contractual Clauses.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider is incorporated into the Agreement and is made and entered into as of the Effective Date.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Except as set out in the Rider, the Agreement and any other agreements already in place between InMobi and the Advertiser shall continue in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In the event of any conflict or inconsistency between the Agreement, the Rider and the Standard Contractual Clauses, the following order of priority shall apply: (i) the Standard Contractual Clauses; (ii) the Rider; and (iii) the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent that the Rider does not address specific data processing activities carried out between the parties, the terms of the Agreement shall apply, save that they shall be interpreted to give full effect to the provisions of the Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any capitalised terms not defined herein shall have the respective meanings given to them in the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \u0026quot;\u0026lt;strong\u0026gt;Claim\u0026lt;\\/strong\u0026gt;\u0026quot;) shall be governed by and interpreted in accordance with the laws of Ireland. The parties irrevocably agree that the courts of Ireland have exclusive jurisdiction to settle any Claim.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Controller\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Data Subject\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Personal Data\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Personal Data Breach\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Processor\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Process \\/ Processing\u0026lt;\\/strong\u0026gt;\u0026quot; and \u0026quot;\u0026lt;strong\u0026gt;Supervisory Authority\u0026lt;\\/strong\u0026gt;\u0026quot; shall each have the meanings given in the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Data Protection Legislation\u0026lt;\\/strong\u0026gt;\u0026quot; means all applicable data protection and privacy legislation in force from time to time in the UK and EU, including Regulation (EU) 2016\\/679 (\u0026quot;\u0026lt;strong\u0026gt;GDPR\u0026lt;\\/strong\u0026gt;\u0026quot;); the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026quot;\u0026lt;strong\u0026gt;UK GDPR\u0026lt;\\/strong\u0026gt;\u0026quot;); the Data Protection Act 2018; the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Permitted Purpose\u0026lt;\\/strong\u0026gt;\u0026quot; means, for:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;targeted advertising and optimization of campaigns;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;attribution, real-time-bidding, audience verification and fraud detection via trackers, verification partners and affiliate post-backs;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;internal reporting purposes; and \\/ or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;for InMobi\\u2019s data analytics in connection with optimization of campaigns.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Status of the Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to act at all times in compliance with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties acknowledge and agree that for the purposes of the Data Protection Legislation:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In circumstances where InMobi shares Personal Data with the Advertiser, it is the parties\\u2019 intent that InMobi will be the Controller and the Advertiser will be the Processor; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;in circumstances where the Advertiser shares Personal Data with InMobi, it is the parties\\u2019 intent that InMobi will be the Processor and the Advertiser will be the Controller.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Although the parties have taken the approach set out in this Rider, the parties acknowledge that the applicable Data Protection Legislation(s) ultimately determines status with respect to each party. In the event (a) any regulatory body identifies the parties each as controllers of the relevant personal data under applicable Data Protection legislation, each party shall:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;ensure that it has a lawful basis to process the relevant personal data;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;ensure that their privacy notices are clear and provide sufficient information to data subjects to enable them to understand what aspects of their personal data will be shared\\/received, as well as the circumstances in which such sharing will take place; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;provide reasonable assistance to each other to enable them to facilitate data subjects exercising their rights under the applicable Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Controller\u0026#039;s Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Controller agrees to:\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;obtain the appropriate consents for the Processing of Personal Data and ensure that clear and sufficient information to the Data Subjects is provided, in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;5.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Processor\u0026#039;s Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Processor agrees to:\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;process the Personal Data only for the Permitted Purpose and on Controller\u0026#039;s written instructions. Processor will immediately notify Controller if, in its opinion, Controller\u0026#039;s instructions would not comply with the Data Protection Legislation;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;promptly comply with any request or instruction from Controller requiring Processor to amend, transfer, delete or otherwise process the Personal Data, or to stop, mitigate or remedy any unauthorised Processing;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless Controller or this Rider specifically authorises the disclosure, or as required by law;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;if a law, court, regulator or supervisory authority requires the Processor to process or disclose Personal Data, the Processor will first use reasonable endeavours to inform Controller of the legal or regulatory requirement and give Controller an opportunity to object or challenge the requirement, unless the law prohibits such notice;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;reasonably assist Controller with meeting Controller\u0026#039;s compliance obligations under the Data Protection Legislation, taking into account the nature of the Processor\u0026#039;s processing and the information available to the Processor, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;promptly notify Controller of any changes to Data Protection Legislation that may adversely affect the Processor\u0026#039;s performance of the services under the Agreement; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;ensure that any and all employees:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their particular duties; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.7.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are aware both of the Processor\u0026#039;s duties and their personal duties and obligations under the Data Protection Legislation and this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;6.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Security\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data including, but not limited to, the security measures set out in the Annex.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the Advertiser is not able to implement InMobi\u0026#039;s secure or encrypted transmission mechanisms in connection with the Personal Data, the Advertiser shall notify InMobi as to how it will implement equivalent measures and in such a case, Advertiser shall remain liable for the use of such measures.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will maintain an up-to-date written record of Processor\u0026#039;s then-current security measures, which Processor shall provide to Controller on request, and review at least on an annual basis to ensure they remain current and complete.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the encryption of Personal Data or equivalent measures;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;a process for regularly testing, assessing and evaluating the effectiveness of security measures.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;7.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Data Breach\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will promptly and without undue delay notify Controller if any of Controller\u0026#039;s Personal Data is lost or destroyed or becomes damaged, corrupted, or unusable. Processor will restore such Personal Data at Processor\u0026#039;s own expense.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will without undue delay notify Controller if Processor becomes aware of:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;any accidental, unauthorised or unlawful processing of Controller\u0026#039;s Personal Data; or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;any Personal Data Breach relating to Controller\u0026#039;s Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Where Processor becomes aware of an event within the scope of clause 7.4, Processor shall, without undue delay, also provide Controller with the following information:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;a description of the nature of such event, including the categories and approximate number of both Data Subjects and Personal Data records concerned;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the likely consequences of the event; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;a description of the measures taken or proposed to be taken to address such event, including measures to mitigate its possible adverse effects.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Immediately following any unauthorised or unlawful Processing or Personal Data Breach, the parties will co-ordinate with each other to investigate the matter. Processor will reasonably co-operate with Controller in Controller\u0026#039;s handling of the matter, including:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.6.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;assisting with any investigation;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.6.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;making available all relevant records, logs, files, data reporting and other materials required to comply with all Data Protection Legislation or as otherwise reasonably required by Controller; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.6.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;taking reasonable and prompt steps to mitigate the effects and to minimise any damage resulting from the Personal Data Breach or unlawful Processing.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will not inform any third party of any Personal Data Breach without first obtaining Controller\u0026#039;s prior written consent, except when required to do so by law, to maintain any policy of insurance, or to maintain regulatory or equivalent certifications.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Subject to clause 7.7 Controller has the sole right to determine:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.8.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;whether to provide notice of the Personal Data Breach to any Data Subjects, supervisory authorities, regulators, law enforcement agencies or others, as required by law or regulation or in Controller\u0026#039;s discretion, including the contents and delivery method of the notice; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.8.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;whether to offer any type of remedy to affected Data Subjects, including the nature and extent of such remedy.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Cross-Border Transfers of Personal Data\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Legislation (and has not otherwise been arranged by the parties) the Annex shall apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If applicable, Controller consents to Processor (and its sub-processors) transferring Personal Data outside the UK and the European Economic Area (\u0026lt;strong\u0026gt;EEA\u0026lt;\\/strong\u0026gt;) (\u0026quot;\u0026lt;strong\u0026gt;GDPR Territories\u0026lt;\\/strong\u0026gt;\u0026quot;). Provided that where such processing occurs, Processor:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;is Processing Personal Data in a territory which is subject to a current finding by the UK\u0026#039;s Information Commissioner\u0026#039;s Office and\\/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;participates in a valid cross-border transfer mechanism under the Data Protection Legislation, so that Processor (and, where appropriate, Controller) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation; or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;otherwise ensures that the transfer complies with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In the case of any Processing of Personal Data outside of the GDPR Territories as at the date of this Rider, the parties have identified in the Annex the relevant transfer mechanism.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;9.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sub-Processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If applicable, Processor may only authorise a sub-processor to process the Personal Data if:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the sub-processor falls within the permitted categories of sub-processor in the Annex or Controller otherwise provides written consent prior to the appointment of a sub-processor;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor enters into a written contract with the sub-processor that contains terms substantially the same to those set out in this Rider, in particular, in relation to requiring appropriate technical and organisational data security measures, and, upon Controller\u0026#039;s written request and at Processor\u0026#039;s expense, provide Controller with copies of such contracts; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor maintains control over all Personal Data Processor entrusts to the sub-processor.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The permitted categories of sub-processors approved as at the Effective Date are set out in the Annex.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Advertiser acknowledges and agrees that if InMobi is required to share any Personal Data with sub-processors including Advertiser\u0026#039;s trackers or third-party advertisers for the purpose of the Agreement, Advertiser will remain liable to ensure that such sub-processors \\/ trackers comply with substantially similar obligations to the terms of this Rider and remain liable for their acts or omissions. Where the sub-processor fails to fulfil its obligations under such written agreement, Advertiser remains fully liable to InMobi for the sub-processor\\u2019s performance of its obligations.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;On Controller\u0026#039;s written request, Processor will audit a sub-processor\u0026#039;s compliance with its obligations regarding the Personal Data and provide Controller with the audit results. Where Controller concludes reasonably that the sub-processor is in default of its obligations regarding the Personal Data, Controller may in writing instruct Processor to instruct the sub-processor to remedy such deficiencies within five (5) working days.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;10.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties will take such technical and organisational measures as may be appropriate to comply with:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will notify Controller without undue delay if Processor receives a request from a Data Subject for access to their Personal Data or to exercise any of their related rights under the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will not disclose the Personal Data to any Data Subject or to a third party other than at Controller\u0026#039;s request or instruction, as provided for in this Rider or as required by law.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party shall abide by a decision of a competent court of the other party\u0026#039;s country of establishment or of the Information Commissioner or a Supervisory Authority.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;11.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Liability\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Each party shall indemnify and defend the other party against all loss, liability, damages (including reasonable legal costs) fees, claims and expenses arising from any third-party claims, which a party may incur or suffer due to a breach of applicable Data Protection Laws by the other party. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR LOST PROFITS, INCIDENTAL, PUNITIVE, INDIRECT OR CONSEQUENTIAL DAMAGES. EXCEPT IN CONNECTION WITH INDEMNIFICATION OBLIGATIONS SET OUT UNDER SECTION 11 HEREIN FOR WHICH THE AGGREGATE LIABILITY OF A PARTY SHALL NOT EXCEED USD ONE MILLION ($ 1,000,000), EACH PARTY\\u2019S TOTAL AGGREGATE LIABILITY TO THE OTHER PARTY OR ANY THIRD PARTY FOR ALL CLAIMS ARISING UNDER OR IN CONNECTION WITH THIS RIDER SHALL NOT EXCEED USD FIFTY THOUSAND ($50,000). THE LIMITATIONS OF THIS SECTION SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Term and Termination\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Rider will remain in full force and effect for so long as either party retains any of the other\u0026#039;s Personal Data related to the Agreement in its possession or control.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any provision of this Rider that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;12.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Data Return and Destruction\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;At Controller\u0026#039;s request, Processor will give Controller a copy of or access to all or part of Controller Personal Data in Processor\u0026#039;s possession or control in a commonly accessible and electronic format determined by Controller.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;On termination of the Agreement for any reason or expiry of its term, Processor will promptly securely delete or destroy or, if directed in writing by Controller, return and not retain, all or any Personal Data related to this Rider in Processor\u0026#039;s possession or control. This requirement shall not apply to Personal Data which Processor has archived on Processor\u0026#039;s backup systems which are not reasonably accessible, provided that such Personal Data is deleted promptly in the event such backups become reasonably accessible (such as by Processor using those backups to restore Processor\u0026#039;s systems).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 13.2 shall not apply to the extent any law, regulation, or government or regulatory body requires Processor to retain any documents or materials that Processor would otherwise be required to return or destroy.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;13.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Records\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Processor will keep detailed, accurate and up-to-date written records regarding any processing of Personal Data Processor carries out for Controller (\u0026quot;\u0026lt;strong\u0026gt;Records\u0026lt;\\/strong\u0026gt;\u0026quot;) and provide Controller with copies of the Records upon request.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;14.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Audit\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will permit Controller and its third-party representatives to audit Processor\u0026#039;s compliance with Processor\u0026#039;s obligations, on at least 5 working days\u0026#039; written notice, during the term of the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Processor will give Controller and its third-party representatives all necessary assistance to conduct such audits at no additional cost to Controller. The assistance may include, but is not limited to:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;physical access to, remote electronic access to, and copies of the Records and any other information held at Processor\u0026#039;s premises or on systems storing the Personal Data;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;access to and meetings with any of Processor\u0026#039;s personnel reasonably necessary to provide all explanations and perform the audit effectively; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;inspection of all Records and the infrastructure, electronic data or systems, facilities, equipment or application software used to process the Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The notice requirements in clause 15.1 will not apply if Controller reasonably believes that a Personal Data Breach has occurred or is occurring, or Processor is in material breach of any of Processor\u0026#039;s obligations under the Agreement, the Rider or the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;On Controller\u0026#039;s written request, Processor will exercise any relevant audit rights it has in connection with any sub-processors\\u2019 compliance with their obligations regarding Controller\u0026#039;s Personal Data, and provide Controller with a summary of the audit results.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;14.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Nothing in this Rider shall prevent or is intended to undermine the rights and powers granted to Data Subjects or supervisory authorities, and accordingly Processor shall submit to any audits required by a supervisory authority or under Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;If you do not accept these terms, we may discontinue any UK or EEA user related transactions with You. Additionally, please do not share any UK or EEA user data with us unless agreed otherwise.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 100px 0px 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nINTERNATIONAL DATA TRANSFERS (UK AND EU)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;INCORPORATION OF UK AND EU STANDARD CONTRACTUAL CLAUSES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent this Annex relates to transfers of Personal Data subject to the UK GDPR:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraphs 1.2, 1.3 and 3 of this Annex apply, and override any conflicting provision set out elsewhere in this Annex; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraph 1 of this Annex does not apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Annex shall be read and interpreted in the light of the provisions of applicable data protection laws in the United Kingdom, and so that it fulfils the intention for it to provide the appropriate safeguards as required by Article 46 of the UK GDPR.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent the processing of personal data is subject to the UK GDPR and an international transfer mechanism is required under the UK GDPR relating to the parties\u0026#039; transfer of personal data:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;in their capacity as controllers, the standard contractual clauses for the transfer of personal data to controllers established in third countries pursuant to European Commission Decision 2004\\/915\\/EC of 27 December 2004, subject to the Modifications and without any optional or illustrative clauses are incorporated into this Annex as if they had been set out in full, with the processing particulars set out in paragraph 3 of this Annex;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;where the exporter of data is a controller and the importer is a processor, the standard contractual clauses for the transfer of data to processors established in third countries pursuant to European Commission Decision 2010\\/87\\/EU of 5 February 2010, subject to the Modifications and without any optional or illustrative clauses are incorporated into this Annex as if they had been set out in full with the processing particulars set out in paragraph 3 of this Annex; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.3\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;for the purposes of this paragraph 1.3 the \u0026quot;\u0026lt;strong\u0026gt;Modifications\u0026lt;\\/strong\u0026gt;\u0026quot; means: the modifications made by the UK\u0026#039;s Information Commissioner to the standard contractual clauses. Such modifications being: (i) general references to Supervisory Authority and similar (such as relevant authorities of the Member State) shall be changed to Commissioner; (ii) general references to member state law and member state courts shall be changed to applicable data protection law (being the UK GDPR and the UK\u0026#039;s Data Protection Act 2018) and UK courts respectively; (iii) general references to Directive 95\\/46\\/EC shall be changed to the UK GDPR; (iv) general references to adequacy and specific section references to Article 25(1) or Directive 95\\/46\\/EC shall be changed to UK adequacy regulations and Section 17A of the Data Protection Act 2018 or Paragraphs 4 and 5 of Schedule 21 of the Data Protection Act 2018; (v) references to Member State or European Economic Area shall be changed to UK; and (vi) the variation provisions shall be deemed to include the following: the parties are not precluded from modifying the Clauses where permitted by Paragraphs 7(3) and (4) of Schedule 21 of the Data Protection Act 2018. The modified standard contractual clauses are referred to as the \u0026quot;\u0026lt;strong\u0026gt;UK SCCs\u0026lt;\\/strong\u0026gt;\u0026quot;.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent this Annex relates to transfers of Personal Data to which the GDPR applies:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;module 1 of the standard contractual clauses for the transfer of personal data to third countries pursuant to the GDPR, adopted by the European Commission under Commission Decision (EU) 2021\\/914 2021 EU SCCs (the \u0026quot;\u0026lt;strong\u0026gt;2021 EU SCCs\u0026lt;\\/strong\u0026gt;\u0026quot;), and no other optional clauses unless explicitly specified, are incorporated into this Annex as if they had been set out in full in the case where the exporter is a controller, the importer is also a controller and the transfer requires such additional protection;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;module 2 of the 2021 EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex as if they had been set out in full in the case where the InMobi is the exporter acting as a controller, Advertiser is the importer acting as a processor, and the transfer requires such additional protection;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.3\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;module 4 of the 2021 EU SCCs, and no other optional clauses unless explicitly specified, are incorporated into this Annex as if they had been set out in full in the case where Advertiser is the exporter acting as a controller, InMobi is the importer acting as a processor, and the transfer requires such additional protection; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.4\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraphs 1.2 and 1.3 of this Annex do not apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;CLARIFICATIONS TO THE 2021 EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Module 1 clarifications.\u0026lt;\\/u\u0026gt; To the extent Module 1 of the 2021 EU SCCs applies as determined by paragraph 1.4.1 of this Annex, for the purposes of:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.2 of the 2021 EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required and;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.3 the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Module 2 clarifications.\u0026lt;\\/u\u0026gt; Paragraphs 2.3 \\u2013 2.9 of this Annex apply to the extent module 2 of the 2021 EU SCCs applies.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Deletion of data.\u0026lt;\\/u\u0026gt; For the purposes of clause 8.5 of the 2021 EU SCCs (Duration of processing and erasure or return of data), the parties agree as follows: At the end of the provision of the processing services the Importer shall delete all personal data and shall certify to the Exporter that it has done so, if requested to provide such certification by the Exporter in writing.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Auditing.\u0026lt;\\/u\u0026gt; The parties acknowledge that the Importer complies with its obligations under clause 8.9 of the 2021 EU SCCs (Section II to the Standard Contractual Clauses (Documentation and compliance)) by exercising its contractual audit rights it has agreed with its sub-processors.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Sub-Processors.\u0026lt;\\/u\u0026gt; For the purposes of clause 9 of the 2021 EU SCCs (Section II to the Standard Contractual Clauses (Use of sub-processors)), the parties agree that the process for appointing sub-Processors set out in clause 9 applies.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;International Transfer Assessments.\u0026lt;\\/u\u0026gt; For the purposes of clause 14(c) of the 2021 EU SCCs (Local laws and practices affecting compliance with the Clauses)) the data exporter has been provided with a transfer impact assessment by the data importer which the data exporter accepts as sufficient to fulfil the data importer\u0026#039;s obligations pursuant to clause 14(c) and 14(a). The Exporter acknowledges that it has been provided with the security measures applied to the personal data and approves such measures as being in compliance with these Clauses.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Best Efforts Obligations.\u0026lt;\\/u\u0026gt; For the purposes of clauses 14(c), 15.1(b) and 15.2 of the 2021 EU SCCs (Section III to the Standard Contractual Clauses (Local laws and practices affecting compliance with the Clauses)) the parties agree that \u0026quot;best efforts\u0026quot; and the obligations of the data importer under clause 15.2 shall mean exercising the degree of skill and care, diligence, prudence and foresight which would reasonably and ordinarily be expected from a leading practice engaged in a similar type of undertaking under the same or similar circumstances and shall not include actions that would result in civil or criminal penalty such as contempt of court under the laws of the relevant jurisdiction.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Competent Supervisory Authority.\u0026lt;\\/u\u0026gt; For the purposes of clause 13 of the 2021 EU SCCs, the Competent Supervisory Authority shall be:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.8.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;if the data exporter is established in the EU: The Irish Data Protection Commissioner;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.8.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;where the data exporter is not established in an EU Member State and has appointed a representative pursuant to Article 27(1) regulation (EU) 2016\\/679, it shall notify the importer of this and the EU Member State in which the exporter\u0026#039;s representative is appointed shall be the competent supervisory authority; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.8.3\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;where the data exporter is not established in an EU Member State, but falls within the territorial scope of application of Regulation (EU) 2016\\/679 in accordance with its Article 3(2) but has not appointed a representative pursuant to Article 27(1) of Regulation (EU) 2016\\/679: the data exporter shall notify the data importer of its chosen competent supervisory authority, which must be the supervisory authority of a Member State in which the data subjects whose personal data is transferred under these Clauses in relation to the offering of goods or services to them, or whose behaviour is monitored, are located.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.9.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Governing Law \u0026amp; jurisdiction.\u0026lt;\\/u\u0026gt; For the purposes of clauses 17 and 18 of the 2021 EU SCCs, the parties agree that the governing law shall be where the exporter is established. If those laws do not allow for 3rd party rights, the law of Ireland shall apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.10.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Module 4 clarifications.\u0026lt;\\/u\u0026gt; To the extent module 4 of the 2021 EU SCCs applies as determined by paragraph 1.4.4 of this Annex: (i) paragraphs 4.1 and 4.2 of this Annex shall be modified to reflect that the exporter is a processor and the importer is a controller; (ii) for the purposes of clause 8.1(d) of the 2021 EU SCCs, at the end of the provision of the processing services the importer shall delete all personal data and shall certify to the exporter that it has done so, if requested to provide such certification by the exporter in writing; and for the purposes of clauses 17 and 18 of the 2021 EU SCCs, the laws and courts of Ireland will apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;APPENDICES AND ANNEXURES TO THE SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The processing details required by the UK SCCs and the 2021 EU SCCs are set out in paragraph 4:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required for Appendix 1 of the UK SCCs are set out at paragraphs 4 \\u2013 4.5 and 4.7 and each party shall act as a Controller or Processor based on the circumstances outlined at paragraph 3.2;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required for Appendix 2 of the UK SCCs are set out at paragraph 4.12 and the illustrative indemnity and commercial clauses are deleted;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.3\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.A of the 2021 EU SCCs is set out at paragraphs 4 \\u2013 4.2;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.4\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.B of the 2021 EU SCCs is set out at paragraph 4.3 \\u2013 4.10; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.5\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.C of the 2021 EU SCCs is set out a paragraph 2.8; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.6\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 2 of the 2021 EU SCCs is set out at paragraph 4.10.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;PROCESSING PARTICULARS FOR THE UK AND EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Exporter:\u0026lt;\\/strong\u0026gt; as determined by paragraph 3 of this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt; as determined by paragraph 3 of this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of data subjects:\u0026lt;\\/strong\u0026gt; Users who interact with ad campaigns\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of personal data (that may be transferred):\u0026lt;\\/strong\u0026gt; Clicks and impressions data, IP address, location, device identifiers, handset model\\/type, carrier device identifiers, http headers, publisher details (such as site ID, partner ID, publisher name), campaign details (such as campaign ID, creative ID) and such other data sets as are agreed in writing between the parties from time to time.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Frequency of the transfer:\u0026lt;\\/strong\u0026gt; Continuous transfers.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Nature of the processing:\u0026lt;\\/strong\u0026gt; As set out in the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Purpose of the processing:\u0026lt;\\/strong\u0026gt; For the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.9.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.10.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sub-Processor Transfers:\u0026lt;\\/strong\u0026gt; Yes, for the purpose of the Agreement and Permitted Purpose\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.11.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Competent Supervisory Authority:\u0026lt;\\/strong\u0026gt; As set out in paragraph 2.8.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Technical and Organisational Measures:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restriction of access to buildings, data centres, systems and server rooms.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Monitoring of unauthorised access.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Use of password protection where such functionality is available.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Maintaining records of the access granted to which individuals.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Permitted categories of sub-processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\\u2022\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Trackers for attribution and fraud detection\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\\u2022\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Agencies, DSPs or Advertisers\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Additional permitted categories of sub-processors for InMobi\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\\u2022\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Infrastructure \\/ data partners\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\\u2022\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Affiliates\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/advertiser-data-protection-rider-previous-version","meta_title":"Advertiser Data Protection Rider (Previous Version)","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Publisher Data Protection Rider Previous Version (en)","headline":"Publisher Data Protection Rider (Previous Version)","id":"publisher-data-protection-rider-previous-version","content":"\"\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Effective Date of Rider: September 2021\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;We refer to the Terms of Service located at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;www.inmobi.com\\/terms-of-service\u0026lt;\\/a\u0026gt; which you have accepted in connection with your use of InMobi Pte Ltd.\u0026#039;s (\u0026quot;\u0026lt;strong\u0026gt;InMobi\u0026lt;\\/strong\u0026gt;\u0026quot;) advertising services as a publisher (\u0026quot;\u0026lt;strong\u0026gt;Publisher\u0026lt;\\/strong\u0026gt;\u0026quot;) (the \u0026quot;\u0026lt;strong\u0026gt;Agreement\u0026lt;\\/strong\u0026gt;\u0026quot;).\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The Rider takes account of changes brought in by the Data Protection Legislation (defined below) including the Standard Contractual Clauses.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Incorporation Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider is incorporated into the Agreement and is made and entered into as of the Effective Date.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Except as set out in the Rider, the Agreement and any other agreements already in place between InMobi and the Publisher shall continue in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In the event of any conflict or inconsistency between the Agreement, the Rider and the Standard Contractual Clauses, the following order of priority shall apply: (i) the Standard Contractual Clauses, (ii) the Rider and (iii) the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent that the Rider does not address specific data processing activities carried out between the parties, the terms of the Agreement shall apply, save that they shall be interpreted to give full effect to the provisions of the Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any capitalised terms not defined herein shall have the respective meanings given to them in the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \\u201cClaim\\u201d) shall be governed by and interpreted in accordance with the laws of Ireland. The parties irrevocably agree that the courts of Ireland have exclusive jurisdiction to settle any Claim.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Controller\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Data Subject\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Personal Data\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Personal Data Breach\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Processor\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Process \\/ Processing\u0026lt;\\/strong\u0026gt;\u0026quot; and \u0026quot;\u0026lt;strong\u0026gt;Supervisory Authority\u0026lt;\\/strong\u0026gt;\u0026quot; shall each have the meanings given in the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Data Protection Legislation\u0026lt;\\/strong\u0026gt;\u0026quot; means all applicable data protection and privacy legislation in force from time to time in the UK and EU, including Regulation (EU) 2016\\/679 (\u0026quot;\u0026lt;strong\u0026gt;GDPR\u0026lt;\\/strong\u0026gt;\u0026quot;); the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026quot;\u0026lt;strong\u0026gt;UK GDPR\u0026lt;\\/strong\u0026gt;\u0026quot;); the Data Protection Act 2018; the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Permitted Purpose\u0026lt;\\/strong\u0026gt;\u0026quot; means Processing in connection with all or any of the following:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;optimising online advertising campaigns across InMobi\u0026#039;s network and advertising channels or platforms whether owned, operated, contracted or controlled by InMobi including but not limited to the programmatic channels;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;serving interest-based targeting of ad campaigns or other survey-based services;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;providing data-targeted ad inventory forecasting;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;providing its customers, partners and relevant third parties with data as part of data analytics, campaign reporting and performance (which may be used for advertising purposes as per their privacy policies); and \\/ or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;creation and enhancement of audience profiles and segments.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Status of the Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to act at all times in compliance with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties acknowledge that for the purposes of the Data Protection Legislation each party determines on their own (i.e. alone) the purposes and means of the Processing of Personal Data when it is Processed within their respective technology environments, as such both Parties are Controllers in their own right (i.e. Independent Controllers).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Publisher Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Publisher agrees to:\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;obtain the appropriate consents for the Processing of Personal Data and ensure that it provides clear and sufficient information to the Data Subjects, in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation including:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;that Personal Data will be transferred to a third party, and sufficient information about such transfer and the purpose of such transfer to enable the Data Subject to understand the purpose and risks of such transfer before deciding whether to give consent; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;sufficient information about any transfer outside of the UK or EEA, including the purpose of such transfer and the safeguards put in place by the Publisher to enable the Data Subject to understand the purpose and risks of such transfer.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;5.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Processing Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Each party agrees to:\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;notify the other of any Data Subject requests to exercise their rights, including but not limited to access, deletion and rectification;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;process the Personal Data only for the Permitted Purpose;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless this Rider specifically authorises the disclosure, or as required by law;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;reasonably assist the other with meeting each party\u0026#039;s compliance obligations under the Data Protection Legislation, taking into account the nature of the processing and the information available to the parties, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;ensure that any and all employees:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their particular duties; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are aware both of their employer\u0026#039;s duties and their personal duties and obligations under the Data Protection Legislation and this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;6.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Security Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the encryption of Personal Data or equivalent measures;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;a process for regularly testing, assessing and evaluating the effectiveness of security measures.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;7.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Personal Data Breach Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Cross-Border Transfers of Personal Data\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Legislation (and has not otherwise been arranged by the parties) the Annex shall apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party approves the other transferring Personal Data outside the UK and the European Economic Area (\u0026lt;strong\u0026gt;EEA\u0026lt;\\/strong\u0026gt;) (\u0026quot;\u0026lt;strong\u0026gt;GDPR Territories\u0026lt;\\/strong\u0026gt;\u0026quot;). Provided that where such processing occurs:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the Processing of Personal Data is in a territory which is subject to a current finding by the UK\u0026#039;s Information Commissioner\u0026#039;s Office and\\/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;participates in a valid cross-border transfer mechanism under the Data Protection Legislation including appropriate data protection agreement terms, so that InMobi (and, where appropriate, Publisher) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation; or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;otherwise ensures that the transfer complies with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;9.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each Controller acknowledges and agrees that if such Controller is required to share any Personal Data with processors for the purpose of the Agreement, such party will remain liable to ensure that such processors comply with substantially similar obligations to the terms of this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;10.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties will take such technical and organisational measures as may be appropriate to comply with:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party shall abide by a decision of a competent court of the other party\u0026#039;s country of establishment or of the Information Commissioner or a Supervisory Authority.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;11.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Liability\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The Publisher shall indemnify and defend InMobi against and from all loss, liability, damages, costs (including reasonable legal costs), fees, claims and expenses arising out any third party claims which InMobi may incur or suffer by reason of any breach of this Data Protection Rider by the Publisher. Neither party shall be liable for any loss of profits, indirect, incidental, consequential, or punitive damages or losses. InMobi\u0026#039;s total aggregate liability pursuant to any claims arising out of or in connection with this Rider shall be limited to USD 100,000.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;12.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Term and Termination\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Rider will remain in full force and effect for so long as either party retains any of the other\u0026#039;s Personal Data related to the Agreement in its possession or control.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any provision of this Rider that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;13.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Data Retention\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;13.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;On termination of the Agreement for any reason or expiry of its term, Publisher shall not provide any further Personal Data to InMobi. InMobi will Process and retain Personal Data in accordance with its Privacy Policy, subject to Data Subject Rights, Data Protection Legislation and such other statutory and regulatory requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;If you do not accept these terms, we may discontinue any UK or EEA user related transactions with You. Additionally, please do not share any UK or EEA user data with us unless agreed otherwise.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 100px 0 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nINTERNATIONAL DATA TRANSFERS (UK AND EU)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;INCORPORATION OF UK AND EU STANDARD CONTRACTUAL CLAUSES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent this Annex relates to transfers of Personal Data subject to the UK GDPR:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraphs 1.2, 1.3 and 3 of this Annex apply, and override any conflicting provision set out elsewhere in this Annex; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraph 2 of this Annex does not apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Annex shall be read and interpreted in the light of the provisions of applicable data protection laws in the United Kingdom, and so that it fulfils the intention for it to provide the appropriate safeguards as required by Article 46 of the UK GDPR.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\u00a0\u0026lt;\\/div\u0026gt;\\nTo the extent the processing of personal data is subject to the UK GDPR and an international transfer mechanism is required under the UK GDPR relating to the parties\u0026#039; transfer of personal data, 1.3.1 \\u2013 1.3.2 shall apply:\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;if the parties are acting in their capacity as controllers, the standard contractual clauses for the transfer of personal data to controllers established in third countries pursuant to European Commission Decision 2004\\/915\\/EC of 27 December 2004, subject to the Modifications and without any optional or illustrative clauses are incorporated into this Annex as if they had been set out in full, with the processing particulars set out in paragraph 3 of this Annex; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;for the purposes of this paragraph 1.3 the \u0026quot;\u0026lt;strong\u0026gt;Modifications\u0026lt;\\/strong\u0026gt;\u0026quot; means: the modifications made by the UK\u0026#039;s Information Commissioner to the standard contractual clauses. Such modifications being: (i) general references to Supervisory Authority and similar (such as relevant authorities of the Member State) shall be changed to Commissioner; (ii) general references to member state law and member state courts shall be changed to applicable data protection law (being the UK GDPR and the UK\u0026#039;s Data Protection Act 2018) and UK courts respectively; (iii) general references to Directive 95\\/46\\/EC shall be changed to the UK GDPR; (iv) general references to adequacy and specific section references to Article 25(1) or Directive 95\\/46\\/EC shall be changed to UK adequacy regulations and Section 17A of the Data Protection Act 2018 or Paragraphs 4 and 5 of Schedule 21 of the Data Protection Act 2018; (v) references to Member State or European Economic Area shall be changed to UK; and (vi) the variation provisions of the UK SCCs shall be deemed to include the following: the parties are not precluded from modifying the Clauses where permitted by Paragraphs 7(3) and (4) of Schedule 21 of the Data Protection Act 2018. The modified standard contractual clauses in this paragraph 1.3 are referred to as the \u0026quot;\u0026lt;strong\u0026gt;UK SCCs\u0026lt;\\/strong\u0026gt;\u0026quot;.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent this Annex relates to transfers of Personal Data to which the GDPR applies:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;module 1 of the standard contractual clauses for the transfer of personal data to third countries pursuant to the GDPR, adopted by the European Commission under Commission Decision (EU) 2021\\/914 2021 EU SCCs (the \u0026quot;\u0026lt;strong\u0026gt;2021 EU SCCs\u0026lt;\\/strong\u0026gt;\u0026quot;), and no other optional clauses unless explicitly specified, are incorporated into this Annex as if they had been set out in full in the case where the exporter is a controller, the importer is a controller and the transfer requires such additional protection; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraphs 1.2 and 1.3 of this Annex do not apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;CLARIFICATIONS TO THE 2021 EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Module One Clarifications.\u0026lt;\\/u\u0026gt; For the purposes of:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.2 of the 2021 EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.3 the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;APPENDICES AND ANNEXURES TO THE SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The processing details required by the UK SCCs and the 2021 EU SCCs are set out in paragraph 4:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.1\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required for Appendix 1 of the UK SCCs are set out at paragraphs 4 \\u2013 4.5 and 4.7 and both parties are Controllers;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.2\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required for Appendix 2 of the UK SCCs are set out at paragraph 4.12 and the illustrative indemnity and commercial clauses are deleted;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.3\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.A of the 2021 EU SCCs is set out at paragraphs 4 \\u2013 4.2;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.4\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.B of the 2021 EU SCCs is set out at paragraph 4.3 \\u2013 4.10;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.5\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.C of the 2021 EU SCCs is set out a paragraph 4.11; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.6\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 2 of the 2021 EU SCCs is set out at paragraph 4.10.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;PROCESSING PARTICULARS FOR THE UK AND EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Exporter:\u0026lt;\\/strong\u0026gt; Publisher\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt; InMobi\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of data subjects:\u0026lt;\\/strong\u0026gt; User of Publisher\\u2019s applications, sites and such other digital inventory\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of personal data transferred:\u0026lt;\\/strong\u0026gt; Email-id; Phone number; User device identifier; USIM; IP address; user agent or such device information; fine location; and \\/ or persistent online identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Frequency of the transfer:\u0026lt;\\/strong\u0026gt; Continuous transfers.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Nature of the processing:\u0026lt;\\/strong\u0026gt; As set out in the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Purpose of the processing:\u0026lt;\\/strong\u0026gt; For the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.9.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.10.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sub-Processor Transfers:\u0026lt;\\/strong\u0026gt; Yes, as set out below\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.11.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Competent Supervisory Authority:\u0026lt;\\/strong\u0026gt; Ireland.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Technical and Organisational Measures:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restriction of access to buildings, data centres, systems and server rooms as necessary.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Monitoring of unauthorised access.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Use of password protection where such functionality is available.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Maintaining records of the access granted to which individuals.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;\u0026lt;strong\u0026gt;Permitted categories of sub-processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Categories: Media partners, data \\/ infrastructure vendors and \\/ or attribution partners\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/publisher-data-protection-rider-previous-version","meta_title":"Publisher Data Protection Rider (Previous Version)","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"payment-exhibit (en)","headline":"Exhibit – Pre-Payment Facilit","id":"payment-exhibit","content":"\"\u0026lt;p\u0026gt;1. Demand Partners, at the time of onboarding with Media Company, will set-up a pre-paid account and have the option to add funds to the account using approved international credit cards (Visa, Mastercard and AMEX)\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. It may take up to 24 hours for funds to be credited to your account, after confirmation of a successful transaction. If funds have not been credited to your account within 24 hours please reach out to your account manager.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. Any charges due to Media Company will be automatically deducted from those funds held in the account. If the fund in the account is insufficient, Media Company may pause any Ad campaigns or suspend Demand Partner\u0026#039;s ability to run any new Ad campaigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. Media Company will invoice Demand Partners on the terms commercially agreed with Demand Partners. Please reach out to your account manager for any queries on invoicing and refunds.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5. Media Company uses a third-party service provider to provide the pre-payment facility. Demand Company hereby acknowledges that (i) it has read, reviewed and accepted the third-party terms applicable to the use of it\u0026#039;s services, including without limitation its privacy and data use policy available at https:\\/\\/stripe.com\\/en-in\\/privacy; (b) it\u0026#039;s use of the third-party service will not be in violation of any applicable laws or third party terms applicable to it.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6. Any third-party terms do not modify any of these Terms. Demand Partner is responsible for it\u0026#039;s interaction with third parties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7. The pre-payment facility offered herein may be unavailable from time to time, may be offered for a limited time, or may vary depending on your region or device.\u0026lt;\\/p\u0026gt;\"","type":"Privacy Policy","language":"English","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Privacy Policy for Bahasa (en)","headline":"KEBIJAKAN PRIVASI","id":"privacy-policy-id","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;PEMBARUAN TERAKHIR: Agustus 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;EFEKTIF MULAI: Agustus 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. PENGANTAR\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi menjalankan solusi platform pemasaran yang menyediakan layanan\\/produk periklanan dan monetisasi (baik dimiliki atau melalui mitranya) bagi pemasar dan mitra pemasok termasuk melalui media digital, situs, survei, aplikasi\\/\u0026lt;em\u0026gt;widget\u0026lt;\\/em\u0026gt; yang dimiliki atau dioperasikan, pertukaran untuk permintaan\\/penawaran, solusi otomatisasi pemasaran, dan layanan lainnya, seperti deteksi penipuan, pelaporan, audiens, atribusi, analisis, pemodelan, segmen, pengukuran (\u0026amp;ldquo;Platform Pemasaran\u0026amp;rdquo;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. CAKUPAN KEBIJAKAN PRIVASI INI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1 PENERAPAN\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Kebijakan Privasi ini menjelaskan bagaimana InMobi mengumpulkan, memakai, dan membagikan informasi dari individu yang berinteraksi dengan layanan, penawaran, atau platformnya yang masing-masing terdiri dari Platform Pemasaran (\u0026amp;ldquo;Layanan Platform Pemasaran\u0026amp;rdquo;) dan situs webnya. (\u0026amp;ldquo;InMobi\u0026amp;rdquo; berarti InMobi Pte. Ltd. dan anak perusahaannya). InMobi adalah pengendali informasi pribadi yang kami proses, kecuali dinyatakan sebaliknya. InMobi Pte. Ltd. adalah anggota dari NAI (\u0026lt;em\u0026gt;Network Advertising Initiative\u0026lt;\\/em\u0026gt;) dan kami mematuhi Kode Etik NAI.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2 NON-PENERAPAN\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi dapat menawarkan aplikasi seluler independen, layanan konten web, platform \u0026lt;em\u0026gt;lock-screen\u0026lt;\\/em\u0026gt;, platform hiburan sosial, \u0026lt;em\u0026gt;widget\u0026lt;\\/em\u0026gt;, dan\\/atau fitur perangkat lunak lainnya kepada konsumen melalui perangkat pintar yang mungkin telah dimuat (\u0026lt;em\u0026gt;preloaded\u0026lt;\\/em\u0026gt;) di perangkat, dapat diunduh, hosted di web atau tersedia melalui media digital lain (\u0026amp;ldquo;Penawaran Konsumen\u0026amp;rdquo;). Kebijakan Privasi ini tidak berlaku bagi pengumpulan oleh atau praktik pemrosesan dari setiap layanan sebelumnya. Bila Anda adalah konsumen dari Penawaran Konsumen tersebut, kebijakan privasi yang berlaku harus tersedia bagi Anda melalui layanan tersebut. Silakan merujuk ke masing-masing kebijakan privasi dari setiap Penawaran Konsumen untuk melihat deskripsi pengumpulan data dan praktik penggunaan datanya.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Sejauh Penawaran Konsumen sebelumnya mempromosikan iklan berbasis minat menggunakan Layanan Platform Pemasaran, syarat dari kebijakan ini akan berlaku untuk praktik pemrosesan data untuk Layanan Platform Pemasaran tersebut.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Layanan Platform Pemasaran dan Penawaran Konsumen secara bersama-sama disebut sebagai \u0026amp;ldquo;Layanan\u0026amp;rdquo;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. LAYANAN PLATFORM PEMASARAN INMOBI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi terlibat dengan penerbit situs\\/aplikasi pihak ketiga dan pengembang aplikasi dalam penayangan iklan di properti digital mereka atas nama mitra iklan sisi permintaannya melalui berbagai saluran solusi periklanan termasuk pertukaran, jaringan, di luar jaringan, dll. InMobi juga dapat menayangkan iklan pada Penawaran Konsumen. InMobi juga terlibat dalam perencanaan kampanye, pengukuran (mis. apakah iklan dilihat, stempel waktunya, dll.) dan atribusi dari iklan, baik dengan sendirinya atau melalui mitra pengukuran pihak ketiga.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi menyediakan Layanan Platform Pemasaran, termasuk optimalisasi kampanye iklan, analisis\\/pengayaan data, pembuatan segmen, akuisisi pengguna, \u0026lt;em\u0026gt;re-engagement, pemasaran ulang atau penargetan ulang \u0026lt;\\/em\u0026gt;melalui berbagai saluran periklanan digital. InMobi menerima data ke dalam Platform Pemasaran-nya dari berbagai sumber, termasuk informasi pengguna akhir yang dikumpulkan sistem, aplikasi\\/penawaran, mitra, data\\/cookie vendor atau pelanggan kami (\u0026amp;ldquo;Sumber\u0026amp;rdquo;), yang dapat mencakup aplikasi, situs, dan layanan pihak ketiga yang Anda gunakan. Silakan merujuk ke kebijakan privasi aplikasi, situs, dan layanan yang Anda gunakan untuk memahami bagaimana aplikasi, situs, dan layanan ini mengumpulkan, menggunakan, dan membagikan data dari interaksi Anda bersama mereka. InMobi tidak bertanggung jawab untuk bagaimana aplikasi, situs, dan layanan pihak ketiga itu mengumpulkan dan menggunakan data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. INFORMASI PRIBADI APA YANG KAMI KUMPULKAN?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Saat Anda melihat sebuah iklan yang didistribusikan melalui InMobi pada sebuah situs, aplikasi, atau media digital lain, kami dapat mengumpulkan informasi pada perangkat Anda dan interaksi Anda dengan iklan tersebut. Informasi ini memungkinkan kami untuk menayangkan iklan kepada Anda, meningkatkan Layanan kami, termasuk mengenali perangkat Anda saat Anda menggunakan situs dan aplikasi lain yang telah bermitra dengan kami. InMobi mungkin juga mengumpulkan informasi tentang Anda saat Anda memilih berinteraksi dengan survei atau aplikasi berbasis-opini dari kami. Informasi yang dapat kami kumpulkan meliputi:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) Pengenal perangkat. Pengenal perangkat adalah rangkaian alfanumerik unik dari perangkat Anda. Ini termasuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;em\u0026gt;Identifier for Advertising (IDFA) \u0026amp;amp; Identifier for Vendors (IDFV)\u0026lt;\\/em\u0026gt; dari perangkat IOS\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;em\u0026gt;Google Advertising ID (GAID)\u0026lt;\\/em\u0026gt;, atau \u0026lt;em\u0026gt;Android ID\u0026lt;\\/em\u0026gt; untuk perangkat Android\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;em\u0026gt;Identifier for Advertising\u0026lt;\\/em\u0026gt; pada platform OTT dan CTV\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;International Mobile Equipment Identity (IMEI), dalam yurisdiksi tertentu sepanjang diizinkan oleh hukum yang berlaku\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;ID \u0026lt;em\u0026gt;Cookie\u0026lt;\\/em\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) Informasi lokasi, termasuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Lokasi geografis atau lokasi tepat dari perangkat jika Anda telah mengizinkan aplikasi atau situs untuk mengumpulkan informasi lokasi Anda\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Informasi lokasi yang kami tarik berdasarkan data yang dikumpulkan melalui pengenal WiFi yang terhubung dengan perangkat Anda, sesuai hukum yang berlaku dan sepanjang akses lokasi diizinkan\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Informasi lokasi yang kami tarik dari alamat IP perangkat Anda, dengan ketentuan bahwa kami tidak menyimpulkan lokasi dari alamat IP ke tingkat akurasi yang lebih tepat daripada tingkat kota kecuali Anda telah memberikan izin kepada aplikasi atau situs untuk mengumpulkan informasi lokasi Anda\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) Informasi jaringan, termasuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Operator seluler\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Penyedia jaringan atau ISP\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Jenis jaringan (mis. WiFi atau seluler)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Alamat IP\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;ID dari titik akses WiFi yang terhubung dengan perangkat Anda\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tanggal dan waktu koneksi\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) Informasi mengenai aplikasi atau situs dan \u0026lt;em\u0026gt;Software Development Kit (SDK)\u0026lt;\\/em\u0026gt; kami, termasuk:\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Nama atau versi aplikasi atau situs\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pengenal aplikasi\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Versi SDK\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pengenal kunci API\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Informasi lain mengenai\\/pada perangkat Anda, termasuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Jenis perangkat (mis. merek dan model)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Waktu mulai dan waktu pembaruan perangkat\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Nama perangkat\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Ukuran layar\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Kapasitas memori dan \u0026lt;em\u0026gt;hard drive\u0026lt;\\/em\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Sistem operasi dan versinya (mis. iOS 14, Android, Windows, Blackberry)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Peramban seluler yang digunakan (mis. Chrome, Safari, Firefox)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pengaturan bahasa (termasuk kode negara) dan zona waktu\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Penggunaan aplikasi\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Informasi iklan. Kami mengumpulkan informasi mengenai iklan yang ditampilkan pada perangkat Anda, termasuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Jenis konten iklan (pengiklan dan kategori, mis. gim, keuangan, hiburan, berita)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Jenis iklan (mis. apakah iklan berupa teks, gambar, video atau format lainnya)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Di mana iklan disajikan (mis. situs, media digital atau aplikasi di mana iklan itu muncul)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Apakah Anda melihat, mengklik, atau berinteraksi dengan iklan itu\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Informasi survei. Kami dapat meminta pengguna untuk secara sukarela mengikuti survei daring. Survei ini membantu jenama meningkatkan produk dan layanan yang ditawarkan kepada Anda. Jika Anda mengisi survei, kami dapat mengumpulkan informasi perangkat Anda seperti dijelaskan di atas dan informasi yang Anda sediakan, termasuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Umur\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Nama\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Alamat \u0026lt;em\u0026gt;email\u0026lt;\\/em\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;No. telepon\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Gender\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pekerjaan dan kisaran pendapatan\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Ukuran keluarga dan informasi demografis lainnya\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Preferensi jenama, moda transportasi, dan pilihan konsumen lainnya.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Informasi pemasaran lainnya:\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Dalam konteks Layanan Platform Pemasaran, pelanggan, mitra, atau vendor kami juga dapat mengungkapkan ke kami, informasi pribadi atau non-pribadi tertentu yang telah mereka kumpulkan secara terpisah tentang Anda saat interaksi Anda dengan aplikasi, situs, atau layanan mereka sehingga kami dapat secara efektif menyediakan Layanan kami. Hal ini mungkin dalam konteks situs web, termasuk situs web seluler, menyertakan cookie, teknologi lain, atau karakteristik gabungan lainnya atau pengenal lain yang terkait dengan perangkat Anda untuk memahami interaksi Anda dengan situs tersebut dan untuk menayangkan jenis iklan tertentu yang relevan dengan minat Anda.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Para pihak ini menyediakan \u0026lt;em\u0026gt;cookie\u0026lt;\\/em\u0026gt; ke Anda sesuai kebijakan privasi\\/\u0026lt;em\u0026gt;cookie\u0026lt;\\/em\u0026gt; khusus mereka sendiri dan tunduk pada persyaratan hukum mereka sendiri yang berlaku. Kami tidak menggunakan informasi yang mereka berikan ke kami untuk tujuan selain dari yang diizinkan oleh pihak ketiga tersebut atau untuk menyediakan atau meningkatkan Layanan kami.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Khususnya, salah satu mitra media kami adalah Google. Silakan lihat tautan di bawah ini yang menjelaskan pengumpulan\\/penggunaan data Google:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Bagaimana Google menggunakan data anda ketika anda mengakses situs atau aplikasi rekanan kami\u0026lt;\\/em\u0026gt; \\/\u0026lt;a href=\u0026quot;https:\\/\\/policies.google.com\\/technologies\\/partner-sites\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;How Google uses data when you use our partners\u0026amp;#39;\u0026amp;nbsp;sites or apps\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Kami tidak mengumpulkan data sensitif apa pun seperti asal ras atau etnis, opini politik, keyakinan agama atau filosofis, data genetis, data biometrik, data mengenai kesehatan. Kami dapat menayangkan iklan tertarget ke peminat kebugaran.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. BAGAIMANA KAMI MENGGUNAKAN INFORMASI PRIBADI ANDA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Kami menggunakan informasi yang kami kumpulkan mengenai perangkat Anda untuk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Menayangkan iklan di perangkat Anda, yang dapat termasuk iklan berbasis-minat yang disesuaikan dengan minat, preferensi, lokasi Anda.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Untuk pemasaran ulang atau penargetan mis. menayangkan iklan yang relevan jika sebelumnya Anda mengunjungi\\/mengakses\\/mengunduh situs atau aplikasi mobil yang bermitra dengan kami\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Untuk menawarkan penayangan iklan dan untuk menentukan iklan mana yang paling efektif\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Menganalisis dan menyediakan mitra permintaan atau pengiklan kami laporan efektifitas iklan dan kampanye, termasuk lintas jenis perangkat yang berbeda berdasarkan penentuan perangkat yang terhubung ke orang yang sama. Kami, atau pihak ketiga dengan siapa kami bekerja sama menyediakan layanan ini, mungkin menggunakan data lintas-perangkat untuk menyediakan layanan iklan berbasis-minat dan untuk menayangkan iklan yang disesuaikan ke pengguna di beberapa perangkat seluler termasuk aplikasi over the top dan TV pintar\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Menghindari penayangan iklan yang sama terlalu banyak ke Anda\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Membangun segmen pemirsa khusus untuk memungkinkan pelanggan dan mitra kami menargetkan iklan dan tawaran mereka lebih baik lagi\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Meningkatkan Layanan kami dan membantu pelanggan dan mitra kami dalam meningkatkan produk dan layanan mereka\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mendeteksi, mencegah, dan menghindari penipuan, \u0026lt;em\u0026gt;fraudulent traffic\u0026lt;\\/em\u0026gt;, atau untuk melindungi keamanan sistem kami\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Kami dapat memproses respons survei Anda dan membagikan data respons itu dengan jenama yang merupakan pelanggan\\/pemasar kami\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. DENGAN SIAPA KAMI MEMBAGIKAN INFORMASI PRIBADI ANDA?\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi dapat membagikan informasi yang kami kumpulkan atau terima mengenai Anda sebagaimana dijelaskan di Kebijakan ini sebagai berikut:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Penerbit dan Mitra Pemasok. Kami dapat membagikan informasi Anda dengan penerbit (aplikasi atau penerbit situs) untuk membantu mereka memahami bagaimana pengguna berinteraksi dengan aplikasi dan situs mereka serta iklan di aplikasi dan situs mereka\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mitra Permintaan dan Pengiklan. Kami dapat membagikan informasi Anda dengan mitra permintaan, jenama, dan pengiklan yang menggunakan Platform Pemasaran kami, untuk memungkinkan mereka memahami kinerja kampanye mereka; dan untuk membantu mereka menargetkan kampanye, produk, atau tawaran lebih baik lagi.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mitra Pemasaran. Kami dapat membagikan informasi Anda dengan mitra data yang membantu kami memahami preferensi Anda lebih baik lagi dengan menyediakan pengayaan data, analisis, dan layanan pengenalan serta perusahaan pengukuran yang membantu kami dengan atribusi dan pelacakan iklan yang didistribusikan melalui kami (\u0026amp;ldquo;Mitra Pemasaran\u0026amp;rdquo;).\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Penyedia Layanan. Kami dapat membagikan informasi pribadi yang kami kumpulkan mengenai Anda dengan penyedia layanan pihak ketiga kami. Kategori penyedia layanan yang kami percayai dengan informasi pribadi meliputi: TI dan layanan terkait; deteksi penipuan, informasi dan layanan; pemroses pembayaran; penyedia layanan pelanggan; dan vendor untuk mendukung pemberian Layanan.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Grup. Kami dapat membagikan informasi pribadi dengan Grup sehingga Layanan InMobi dan\\/atau Grup dapat ditingkatkan dan sebaliknya untuk melayani Anda dan\\/atau pelanggan kami dengan lebih baik dengan semua penawaran kami termasuk manajemen konten yang efektif\u0026lt;br \\/\u0026gt;\\n\\t\u0026amp;ldquo;Grup\u0026amp;rdquo; seperti yang digunakan dalam kebijakan ini, berarti, sehubungan dengan InMobi, afiliasi dan entitas grupnya yang tercantum \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/affiliates-and-group-entities\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;di sini\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pengungkapan untuk Melindungi Kami atau Orang Lain. Kami dapat mengakses, menyimpan, dan mengungkap informasi apa pun yang kami simpan yang terkait dengan Anda ke pihak eksternal jika kami, dengan itikad baik, yakin bahwa hal tersebut diperlukan atau tepat untuk: memenuhi penegakan hukum atau permintaan keamanan nasional dan proses hukum, misalnya perintah atau panggilan pengadilan; melindungi hak, properti, atau keselamatan Anda, kami, atau orang lainnya; atau membantu penyelidikan atau tuntutan atas dugaan atau aktivitas ilegal yang aktual\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pengungkapan dalam Hal Merger, Penjualan, atau Transfer Aset Lainnya. Jika kami terlibat dalam merger, akuisisi, uji tuntas pembiayaan, reorganisasi, kebangkrutan, keadaan dalam pengawasan kurator, pembelian atau penjualan aset, atau transisi layanan ke penyedia lain, maka informasi Anda dapat dijual atau ditransfer sebagai bagian dari transaksi tersebut, sepanjang diizinkan oleh hukum dan\\/atau kontrak\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Transfer Data Internasional. Sejauh berlaku, kami akan melindungi informasi melalui metode lain yang valid secara hukum, termasuk perjanjian transfer data internasional. Anda setuju bahwa semua informasi yang diproses oleh kami dapat ditransfer, diproses, dan disimpan di mana pun di dunia, termasuk namun tidak terbatas di, Amerika Serikat atau negara lain, yang mungkin memiliki hukum perlindungan data yang berbeda dari hukum di mana Anda tinggal. Kami telah melakukan perlindungan yang tepat untuk mengharuskan agar informasi pribadi Anda akan tetap terlindungi dan memerlukan penyedia dan mitra layanan pihak ketiga kami untuk memiliki perlindungan yang tepat juga. Rincian lebih lanjut dapat disediakan berdasarkan permintaan.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. BAGAIMANA KAMI MENJAGA KEAMANAN INFORMASI PRIBADI?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi menggunakan langkah-langkah teknis dan organisasi yang wajar guna melindungi informasi yang dikumpulkannya mengenai Anda sesuai dengan persyaratan hukum dan privasi serta kewajiban kontraktualnya. Kami juga mengupayakan perlindungan kontraktual dari mitra kami mengenai pengumpulan, penggunaan, atau perlakuan mereka atas data pengguna. Sayangnya, tidak ada sistem yang 100% aman, dan kami tidak dapat memastikan atau menjamin keamanan informasi apa pun yang Anda berikan kepada kami. Sejauh diizinkan oleh hukum yang berlaku, kami tidak bertanggung jawab untuk pengungkapan yang tidak sah.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Dengan menggunakan Layanan kami atau memberikan informasi pribadi kepada kami, Anda setuju bahwa kami dapat berkomunikasi dengan Anda secara elektronik mengenai keamanan, privasi, dan masalah administratif terkait dengan penggunaan Layanan kami. Jika kami mengetahui adanya pelanggaran sistem keamanan, kami dapat mencoba memberi tahu Anda secara elektronik dengan memberi notifikasi pada Layanan kami, melalui surat atau mengirim \u0026lt;em\u0026gt;email\u0026lt;\\/em\u0026gt; kepada Anda.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. BERAPA LAMA KAMI MENYIMPAN INFORMASI ANDA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi menyimpan informasi yang dikumpulkan dalam konteks Platform Pemasaran kami untuk jangka waktu hingga tiga belas (13) bulan, kecuali diminta lain oleh hukum atau kontrak yang berlaku.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi dapat menyimpan informasi yang didapatnya mengenai Anda sesuai instruksi dari pelanggan atau mitranya yang memberikan informasi tersebut atau sebagaimana diperlukan untuk memenuhi kewajiban kontraktual kami. Dalam hal informasi yang Anda berikan dalam partisipasi survei atau aplikasi berbasis-opini oleh InMobi, kami hanya akan menyimpan data pribadi Anda sejauh diperlukan untuk memenuhi tujuan pengumpulan tersebut oleh kami.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Setelah periode retensi yang berlaku, InMobi hanya akan menyimpan dan hanya dapat menggunakan data Anda: (I) dalam format agregat atau anonim; (ii) untuk mematuhi kewajiban hukumnya; dan (iii) untuk menyelesaikan perselisihan dan menegakkan perjanjian. Mohon dicatat bahwa kasus penggunaan yang dinyatakan di ketentuan ini akan berlaku sebagai pengecualian atas subjek data Anda atau permintaan terkait hak konsumen.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. BERHENTI MENERIMA IKLAN BERBASIS MINAT\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Berhenti menerima iklan berbasis minat:\u0026amp;nbsp;\u0026lt;\\/em\u0026gt;Jika Anda tidak mau lagi menerima iklan berbasis minat dari InMobi, Anda dapat berhenti\\/opt-out kapan pun dengan masuk ke halaman InMobi\u0026amp;nbsp;Opt Out\u0026amp;nbsp;dan menyerahkan ID perangkat Anda beserta pengenal lain yang terdaftar. Jika Anda berhenti\\/\u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; dari iklan berbasis minat, Anda masih tetap menerima iklan \u0026amp;ldquo;generik\u0026amp;rdquo; dari InMobi. Untuk berhenti dari penargetan lintas-perangkat kami, Anda harus berhenti dari setiap peramban perangkat dan perangkat menggunakan metode \u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; yang tepat\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Berhenti dari survey:\u0026amp;nbsp;\u0026lt;\\/em\u0026gt;Setiap survei di mana Anda berpartisipasi akan menyediakan instruksi opt-out, termasuk opsi untuk melewatkan pertanyaan, yang jika dipilih akan memastikan bahwa kami tidak akan menyertakan perangkat Anda untuk survei tersebut. Mohon dicatat apabila Anda memilih \u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; dari survei, Anda masih akan menerima permintaan survei lainnya. Jika kami menghubungi Anda melalui moda komunikasi pemasaran seperti \u0026lt;em\u0026gt;email\u0026lt;\\/em\u0026gt;, Anda akan memiliki opsi untuk berhenti berlangganan komunikasi pemasaran itu melalui tautan yang tersedia di \u0026lt;em\u0026gt;email\u0026lt;\\/em\u0026gt; tersebut.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Berhenti dari TV yang Terhubung:\u0026amp;nbsp;\u0026lt;\\/em\u0026gt;Jika Anda memilih \u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; dari iklan berbasis-minat pada perangkat TV Anda yang terhubung, ID iklan Anda tidak akan dipakai mengembangkan profil atau menargetkan Anda dengan iklan berbasis-minat dan kemungkinan Anda akan mendapat iklan yang tidak terkait yang tidak sesuai untuk minat Anda. Untuk mematikan iklan berbasis-minat, silakan gunakan \u0026lt;em\u0026gt;Opt-Out\u0026lt;\\/em\u0026gt; pada perangkat TV Anda yang terhubung seperti ditunjukan di bawah.\u0026lt;br \\/\u0026gt;\\nPada perangkat Anda, masuk ke \u0026lt;em\u0026gt;Operating System (OS) Privacy Settings. Pilih\u0026amp;nbsp;Limit Ad Tracking\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;(untuk perangkat iOS\\/tvOS),\u0026amp;nbsp;\u0026lt;em\u0026gt;Opt-out of Interest-Based Ads\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;(untuk perangkat Android),\u0026amp;nbsp;Limit Ad Tracking\u0026amp;nbsp;(untuk perangkat Roku), atau pengaturan sejenis yang ditawarkan oleh OS Anda. Silakan lihat kebijakan privasi produsen perangkat Anda untuk informasi lebih lanjut.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Anda juga dapat melakukan \u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; dari iklan berbasis-minat via NAI. Silakan kunjungi \u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/mobile-choice\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Mobile Choices | NAI: Network Advertising Initiative\u0026lt;\\/a\u0026gt; untuk berhenti dari iklan berbasis-minat pada perangkat seluler dan \u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/internet-connected-tv-choices\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Internet Connected TV Choices | NAI: Network Advertising Initiative\u0026lt;\\/a\u0026gt; pada TV.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. HAK PRIVASI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi menyediakan konsumen subjek data atau hak konsumen saat dan ketika serta sejauh yang diperlukan berdasarkan undang-undang yang berlaku.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;General Data Protection Regulation (GDPR):\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;Jika Anda adalah subjek data EEA, silakan merujuk ke Kebijakan Privasi EEA kami \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;-blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\\/\u0026lt;\\/a\u0026gt; untuk melihat hak subjek data Anda di bawah GDPR\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;California:\u0026amp;nbsp;California Consumer Privacy Act\u0026lt;\\/em\u0026gt; tahun 2018 (\u0026amp;ldquo;CCPA\u0026amp;rdquo;) memberi hak kepada penduduk California untuk mengetahui kategori informasi pribadi apa yang telah dikumpulkan InMobi mengenai mereka dan apakah InMobi mengungkapkan informasi pribadi tersebut untuk tujuan bisnis (mis. kepada penyedia layanan) di 12 bulan sebelumnya. Kategori sumber dari mana kami mengumpulkan informasi pribadi dan tujuan bisnis dan komersial kami dalam menggunakan informasi pribadi ditetapkan di \u0026amp;ldquo;4. INFORMASI APA YANG KAMI KUMPULKAN?\u0026amp;rdquo; dan \u0026amp;ldquo;5. BAGAIMANA KAMI MENGGUNAKAN INFORMASI ANDA?\u0026amp;rdquo; di atas, berturut-turut. Kategori pihak ketiga dengan siapa kami dapat membagikan informasi Anda tercantum di \u0026amp;ldquo;6. DENGAN SIAPA KAMI MEMBAGIKAN INFORMASI PRIBADI ANDA?\u0026amp;rdquo; di atas.\u0026lt;br \\/\u0026gt;\\nPenduduk California memiliki hak untuk opt-out dari \u0026amp;ldquo;penjualan\u0026amp;rdquo; informasi pribadi mereka. Di bawah CCPA, \u0026amp;ldquo;penjualan\u0026amp;rdquo; didefinisikan secara luas dan termasuk transfer informasi pribadi oleh sebuah bisnis ke pihak ketiga untuk imbalan yang bernilai (bahkan ketika tidak ada pertukaran uang). InMobi dapat dianggap \u0026amp;ldquo;menjual\u0026amp;rdquo; informasi pribadi. Kategori informasi pribadi yang kami \u0026amp;ldquo;jual\u0026amp;rdquo; dan kategori pihak ketiga kepada siapa kami telah \u0026amp;ldquo;menjual\u0026amp;rdquo; informasi di dua belas bulan sebelumnya tercantum di \u0026amp;ldquo;6. DENGAN SIAPA KAMI MEMBAGIKAN INFORMASI PRIBADI ANDA?\u0026amp;rdquo; di atas.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Penduduk negara bagian California (di Amerika Serikat) memiliki hak privasi tambahan berikut ini:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Anda berhak menggunakan hak konsumen tertentu seperti permintaan untuk mengetahui\\/ mengungkapkan\\/ mengakses\\/ menghapus data Anda, yang dikumpulkan dalam 12 bulan terakhir, dengan menulis kepada kami di \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Anda berhak untuk \u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; dari menjual data Anda dengan mengklik tautan berikut ini: \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/#int-based-opt-out\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Do not sell my data\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Non-Diskriminasi.\u0026amp;nbsp;\u0026lt;\\/strong\u0026gt;Penduduk California memiliki hak untuk tidak menerima perlakuan diskriminatif dari kami atas pelaksanaan hak mereka sebagaimana diberikan oleh CCPA.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Agen Resmi.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Hanya Anda, atau seseorang yang sah secara hukum untuk bertindak atas nama Anda, yang dapat membuat permintaan konsumen yang dapat diverifikasi terkait dengan informasi pribadi Anda. Anda juga dapat membuat permintaan konsumen yang dapat diverifikasi atas nama anak Anda yang masih di bawah umur\\/\u0026lt;em\u0026gt;minor\u0026lt;\\/em\u0026gt;. Untuk menunjuk agen resmi, silakan hubungi kami seperti tertulis di \u0026amp;ldquo;17. HUBUNGI KAMI\u0026amp;rdquo; di bawah ini dan berikan otorisasi tertulis yang ditanda tangani oleh Anda dan agen resmi Anda.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Verifikasi.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Untuk melindungi privasi Anda, kami akan mengambil langkah berikut ini guna memverifikasi identitas Anda sebelum memenuhi permintaan Anda. Saat Anda mengajukan permintaan, kami akan meminta Anda menyediakan informasi memadai yang memungkinkan kami memverifikasi secara wajar bahwa Anda adalah orang yang kami kumpulkan informasi pribadinya atau perwakilan resminya, yang mungkin mencakup informasi tentang perangkat Anda.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Nevada.\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;Jika Anda adalah penduduk Nevada, Anda memiliki hak untuk \u0026lt;em\u0026gt;opt-out\u0026lt;\\/em\u0026gt; dari penjualan Informasi Pribadi tertentu ke pihak ketiga yang berniat untuk melisensikan atau menjual Informasi Pribadi tersebut. Anda dapat melaksanakan hak ini dengan menulis kepada kami di \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt; dengan baris subjek \u0026amp;ldquo;\u0026lt;em\u0026gt;Nevada Do Not Sell Request\u0026lt;\\/em\u0026gt;\u0026amp;rdquo; dan memberi kami nama dan alamat email yang terkait dengan akun Anda.\u0026lt;br \\/\u0026gt;\\nUndang-undang privasi negara Anda dapat memberi Anda hak privasi tambahan berikut, terkait informasi pribadi mereka: hak mengakses, meminta koreksi, meminta penghapusan\\/anonimisasi\\/pemblokiran, membatasi\\/menolak pemrosesan, menarik persetujuan Anda, meminta portabilitas data, diberi tahu tentang pihak ketiga dengan siapa data Anda telah dibagikan, dan meminta peninjauan atas keputusan yang diambil secara eksklusif berdasarkan pemrosesan otomatis. Untuk melaksanakan hak ini, silakan menulis kepada kami di \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. TRANSFER INTERNASIONAL\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi dapat membagikan informasi Anda dengan klien, pelanggan, mitra, Grup, dan pihak ketiga lain yang dijelaskan di atas yang berbasis di negara di luar negara tempat Anda tinggal (misalnya, jika Anda penduduk EEA, kami dapat membagikan informasi Anda dengan klien atau Grup non-EEA), tunduk pada persyaratan kontraktual atau hukum apa pun. Anda setuju bahwa semua informasi yang diproses oleh kami dapat ditransfer, diproses, dan disimpan di mana pun di dunia.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Meskipun beberapa negara mungkin tidak memiliki undang-undang perlindungan data yang setara dengan negara tempat tinggal Anda, kami akan mengambil tindakan yang wajar untuk melindungi informasi Anda sesuai dengan Kebijakan Privasi ini.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. KAMPANYE \u0026lt;em\u0026gt;LEAD GENERATION\u0026lt;\\/em\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi dapat menawarkan solusi periklanan berbasis formulir ke pemasar yang mencakup pengumpulan informasi sukarela dari Anda sebagai bagian dari iklan yang berisi kuesioner. Informasi semacam itu dapat terdiri dari data pribadi, informasi atau data non-pribadi, atau keduanya. Semua informasi yang Anda sediakan secara sukarela untuk formulir atau kuesioner tersebut biasanya langsung diteruskan ke server atau \u0026lt;em\u0026gt;landing page\u0026lt;\\/em\u0026gt; pemasar terkait, dan dalam hal itu akan diatur oleh kebijakan privasi pemasar tersebut yang berlaku pada saat transfer.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Dalam hal data pribasi apa pun diproses secara langsung oleh InMobi, Anda mengakui bahwa InMobi dapat diminta untuk mengirim informasi semacam itu selama periode tersebut di mana InMobi terus mengelola kampanye \u0026lt;em\u0026gt;lead-generation\u0026lt;\\/em\u0026gt; yang berlaku bagi pemasarnya atas nama siapa informasi itu dikumpulkan. Informasi ini dapat secara temporer disimpan oleh InMobi semata-mata untuk menjalankan kampanye berbasis-formulir tersebut dan akan digunakan hanya untuk tujuan optimasi kampanye, tunduk pada persyaratan hukum\\/privasi dan kontraktual. InMobi telah menerapkan pengamanan internal untuk melindungi penyimpanan sementara informasi ini dan menggunakan langkah-langkah teknis dan organisasi yang wajar untuk melindunginya. InMobi memiliki mekanisme untuk menghapus atau menganonimkan data pribadi apa pun setelah kampanye tersebut usai atau dalam periode tiga puluh (30) hari sejak kampanye tersebut. Sesuai dengan kesimpulan dari kampanye yang berlaku, InMobi dapat menyimpan dan menggunakan Informasi Anda hanya sejauh diperlukan untuk membuat laporan untuk kliennya, mematuhi kewajiban hukumnya, menyelesaikan perselisihan dan menegakkan perjanjian dan tidak ada tujuan lainnya. Segala informasi atau data non-pribadi yang diserahkan oleh Anda dapat digunakan untuk meningkatkan Layanan kami.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Jika Anda memiliki pertanyaan mengenai kampanye \u0026lt;em\u0026gt;lead generation\u0026lt;\\/em\u0026gt; InMobi, silakan hubungi kami di: \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;. InMobi akan merujuk setiap pertanyaan atau kelihan ke pemasar terkait yang bertanggung jawab untuk pemrosesan data yang diberikan sebagai bagian dari kampanye \u0026lt;em\u0026gt;lead generation\u0026lt;\\/em\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;\u0026lt;strong\u0026gt;13. COOKIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/em\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Kami menggunakan \u0026lt;em\u0026gt;cookies\u0026lt;\\/em\u0026gt; dan \u0026lt;em\u0026gt;beacons\u0026lt;\\/em\u0026gt; untuk membantu kami mengumpulkan beberapa informasi yang telah kami sampaikan di atas. Hal ini mungkin dilakukan saat Anda berinteraksi dengan kami atau mitra pihak ketiga kami yang memungkinkan InMobi mengumpulkan data terkait interaksi Anda dengan aplikasi atau situs mereka untuk tujuan menyajikan Iklan yang relevan kepada Anda dan\\/atau meningkatkan layanan kami. Kami juga dapat menggunakan cookies di situs web kami dan pengiklan kami untuk memberikan fungsionalitas situs web dan iklan kepada Anda masing-masing, dan supaya Anda tidak perlu menyediakan informasi yang telah Anda berikan kepada kami pada kunjungan berikutnya ke situs kami.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Untuk informasi lebih rinci mengenai teknologi yang kami gunakan dan kemampuan Anda mengendalikan \u0026lt;em\u0026gt;cookies\u0026lt;\\/em\u0026gt; ini, silakan kunjungi \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/cookie-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;cookie policy\u0026lt;\\/a\u0026gt; kami. Kami merekomendasikan Anda meninjau kebijakan privasi dari aplikasi, layanan, atau situs pihak ketiga di mana Anda berinteraksi secara langsung untuk belajar bagaimana pihak ketiga ini menggunakan \u0026lt;em\u0026gt;cookies\u0026lt;\\/em\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14. PRIVASI ANAK\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi patuh pada syarat batasan usia berdasarkan undang-undang privasi yang berlaku seperti \u0026lt;em\u0026gt;Children\u0026amp;#39;s Online Privacy Protection Act \u0026lt;\\/em\u0026gt;(COPPA) dan \u0026lt;em\u0026gt;California Consumer Privacy Act\u0026lt;\\/em\u0026gt; (CCPA) di AS,\u0026amp;nbsp;\u0026lt;em\u0026gt;Lei Geral de\u0026amp;nbsp;Prote\u0026amp;ccedil;\u0026amp;atilde;o\u0026amp;nbsp;de Dados Pessoais\u0026lt;\\/em\u0026gt; (LGPD), hukum umum perlindungan data pribadi di Brasil dan GDPR di EEA dan tidak dengan sengaja mengumpulkan data pribadi tentang pengguna situs atau aplikasi yang ditujukan untuk anak-anak. Kunjungi juga \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/coppa-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;COPPA Policy\u0026lt;\\/a\u0026gt; kami.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;15. SITUS WEB LAINNYA\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Situs web kami dan iklan yang kami layani dapat berisi tautan ke situs web lain. Anda harus menyadari bahwa kami tidak bertanggung jawab atas praktik privasi situs web lain itu karena situs itu dapat memiliki kebijakan privasi dan ketentuan penggunaan yang berbeda dan tidak terkait dengan kami. Anda setuju bahwa kami tidak dapat mengendalikan tautan ini dan kami tidak bertanggung jawab atas penggunaan situs web semacam itu.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;16. PERUBAHAN PADA KEBIJAKAN PRIVASI INI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Kami dapat mengubah Kebijakan Privasi ini kapan pun. Kebijakan Privasi yang diubah akan ditampilkan di situs kami. Jika kami membuat perubahan material, kami akan memberi tahu Anda melalui notifikasi di situs ini sebelum perubahan tersebut menjadi efektif. Mohon periksa Kebijakan Privasi kami secara berkala untuk memastikan Anda telah membaca versi terbaru.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;17.HUBUNGI KAMI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Jika Anda memiliki pertanyaan mengenai Kebijakan Privasi ini, silakan hubungi kami di \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\"","type":"Privacy Policy","language":"Bahasa","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Privacy Policy - Indonesian","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Privacy Policy for Portuguese (en)","headline":"POLÍTICA DE PRIVACIDADE","id":"privacy-policy-por","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;Uacute;LTIMA ATUALIZA\u0026amp;Ccedil;\u0026amp;Atilde;O: agosto de 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;EFICAZ A PARTIR DE: agosto de 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INTRODU\u0026amp;Ccedil;\u0026amp;Atilde;O\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi opera uma solu\u0026amp;ccedil;\u0026amp;atilde;o de plataforma de marketing que fornece servi\u0026amp;ccedil;os\\/produtos de publicidade e monetiza\u0026amp;ccedil;\u0026amp;atilde;o (quer sejam detidos por si ou atrav\u0026amp;eacute;s dos seus parceiros) a parceiros de marketing e fornecimento, incluindo atrav\u0026amp;eacute;s de meios digitais, s\u0026amp;iacute;tios (sites), inqu\u0026amp;eacute;ritos, aplica\u0026amp;ccedil;\u0026amp;otilde;es\\/widgets detidos ou operados, troca(s) de procura\\/fornecimento, solu\u0026amp;ccedil;\u0026amp;otilde;es de automatiza\u0026amp;ccedil;\u0026amp;atilde;o de marketing e outros servi\u0026amp;ccedil;os, tais como detec\u0026amp;ccedil;\u0026amp;atilde;o de fraudes, relat\u0026amp;oacute;rios, audi\u0026amp;ecirc;ncias, atribui\u0026amp;ccedil;\u0026amp;atilde;o, an\u0026amp;aacute;lise, modela\u0026amp;ccedil;\u0026amp;atilde;o, segmentos, medi\u0026amp;ccedil;\u0026amp;atilde;o (\u0026quot;Plataforma de Marketing\u0026quot;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. \u0026amp;Acirc;MBITO DESTA POL\u0026amp;Iacute;TICA DE PRIVACIDADE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1 APLICABILIDADE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Esta Pol\u0026amp;iacute;tica de Privacidade explica como InMobi recolhe, utiliza e partilha informa\u0026amp;ccedil;\u0026amp;otilde;es de indiv\u0026amp;iacute;duos que interagem com os seus servi\u0026amp;ccedil;os, ofertas ou plataformas que compreendem a sua Plataforma de Marketing (\u0026quot;Servi\u0026amp;ccedil;os de Plataforma de Marketing\u0026quot;) e o seu s\u0026amp;iacute;tio Web, respectivamente. (\u0026amp;ldquo;InMobi\u0026amp;rdquo; significa InMobi Pte. Ltd, e suas subsidi\u0026amp;aacute;rias). InMobi \u0026amp;eacute; o respons\u0026amp;aacute;vel pelo tratamento das informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais que tratamos, salvo indica\u0026amp;ccedil;\u0026amp;atilde;o em contr\u0026amp;aacute;rio. A InMobi Pte. Ltd. \u0026amp;eacute; membro do NAI (Network Advertising Initiative) e aderimos ao C\u0026amp;oacute;digo de Conduta do NAI.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2 INAPLICABILIDADE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi pode oferecer aplica\u0026amp;ccedil;\u0026amp;otilde;es m\u0026amp;oacute;veis independentes, servi\u0026amp;ccedil;os de conte\u0026amp;uacute;do web, plataformas de ecr\u0026amp;atilde; de bloqueio, plataforma(s) de entretenimento social, widgets e\\/ou outras funcionalidades de software aos consumidores atrav\u0026amp;eacute;s de dispositivos inteligentes que podem ser pr\u0026amp;eacute;-carregados nos dispositivos, descarreg\u0026amp;aacute;veis, hospedados na web ou disponibilizados atrav\u0026amp;eacute;s de outros meios digitais (\u0026quot;Oferta ao Consumidor\u0026quot;). Esta Pol\u0026amp;iacute;tica de Privacidade n\u0026amp;atilde;o se aplica \u0026amp;agrave; recolha ou \u0026amp;agrave;s pr\u0026amp;aacute;ticas de tratamento de cada um dos servi\u0026amp;ccedil;os acima mencionados, respectivamente. Se voc\u0026amp;ecirc; for consumidor de qualquer dessas Ofertas ao Consumidor, a pol\u0026amp;iacute;tica de privacidade aplic\u0026amp;aacute;vel dever\u0026amp;aacute; estar \u0026amp;agrave; sua disposi\u0026amp;ccedil;\u0026amp;atilde;o atrav\u0026amp;eacute;s desses servi\u0026amp;ccedil;os. Consulte as respectivas pol\u0026amp;iacute;ticas de privacidade de cada Oferta ao Consumidor para uma descri\u0026amp;ccedil;\u0026amp;atilde;o de suas pr\u0026amp;aacute;ticas de recolha e uso de dados.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Na medida em que a Oferta ao Consumidor referida anteriormente promova qualquer publicidade baseada em interesses utilizando os Servi\u0026amp;ccedil;os da Plataforma de Marketing, os termos desta pol\u0026amp;iacute;tica aplicar-se-iam \u0026amp;agrave;s pr\u0026amp;aacute;ticas de tratamento de dados para tais Servi\u0026amp;ccedil;os da Plataforma de Marketing.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Os Servi\u0026amp;ccedil;os da Plataforma de Marketing e a Oferta ao Consumidor s\u0026amp;atilde;o colectivamente referidos como \u0026quot;Servi\u0026amp;ccedil;os\u0026quot;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. SERVI\u0026amp;Ccedil;OS DA PLATAFORMA DE MARKETING INMOBI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi relaciona-se com editores de\u0026amp;nbsp; sites\\/aplica\u0026amp;ccedil;\u0026amp;otilde;es e desenvolvedores de aplica\u0026amp;ccedil;\u0026amp;otilde;es para apresentar an\u0026amp;uacute;ncios nas suas propriedades digitais por conta dos seus parceiros de publicidade do lado da procura, atrav\u0026amp;eacute;s de v\u0026amp;aacute;rios canais de solu\u0026amp;ccedil;\u0026amp;otilde;es de publicidade, incluindo interc\u0026amp;acirc;mbios, rede, fora da rede, etc. A InMobi pode tamb\u0026amp;eacute;m apresentar an\u0026amp;uacute;ncios em Ofertas ao Consumidor. InMobi tamb\u0026amp;eacute;m participa no planeamento de campanhas, medi\u0026amp;ccedil;\u0026amp;atilde;o (por exemplo, se um an\u0026amp;uacute;ncio foi visto, a sua marca\u0026amp;ccedil;\u0026amp;atilde;o hor\u0026amp;aacute;ria, etc.) e atribui\u0026amp;ccedil;\u0026amp;atilde;o de an\u0026amp;uacute;ncios, quer por si s\u0026amp;oacute; ou atrav\u0026amp;eacute;s de terceiros parceiros de medi\u0026amp;ccedil;\u0026amp;atilde;o.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi fornece Servi\u0026amp;ccedil;os de Plataforma de Marketing, incluindo optimiza\u0026amp;ccedil;\u0026amp;atilde;o de campanhas publicit\u0026amp;aacute;rias, an\u0026amp;aacute;lise\\/enriquecimento de dados, cria\u0026amp;ccedil;\u0026amp;atilde;o de segmentos, aquisi\u0026amp;ccedil;\u0026amp;atilde;o de utilizadores,\u0026amp;nbsp;re-engagement (reaproxima\u0026amp;ccedil;\u0026amp;atilde;o) , \u0026lt;em\u0026gt;remarketing\u0026lt;\\/em\u0026gt; ou \u0026lt;em\u0026gt;retargeting\u0026lt;\\/em\u0026gt; atrav\u0026amp;eacute;s de v\u0026amp;aacute;rios canais de publicidade digital. A InMobi recebe dados na sua Plataforma de Marketing de v\u0026amp;aacute;rias fontes, incluindo informa\u0026amp;ccedil;\u0026amp;otilde;es de usu\u0026amp;aacute;rios finais recolhidas pelos nossos sistemas, aplica\u0026amp;ccedil;\u0026amp;otilde;es\\/ofertas, parceiros, fornecedores de dados\\/cookies ou clientes (\u0026quot;Fontes\u0026quot;), que podem incluir aplica\u0026amp;ccedil;\u0026amp;otilde;es, sites e servi\u0026amp;ccedil;os de terceiros que voc\u0026amp;ecirc; utiliza. Consulte as pol\u0026amp;iacute;ticas de privacidade das aplica\u0026amp;ccedil;\u0026amp;otilde;es, sites e servi\u0026amp;ccedil;os que voc\u0026amp;ecirc; utiliza para compreender como essas aplica\u0026amp;ccedil;\u0026amp;otilde;es, sites e servi\u0026amp;ccedil;os recolhem, utilizam e partilham dados das suas interac\u0026amp;ccedil;\u0026amp;otilde;es com eles. InMobi n\u0026amp;atilde;o \u0026amp;eacute; respons\u0026amp;aacute;vel pela forma como essas aplica\u0026amp;ccedil;\u0026amp;otilde;es, sites e servi\u0026amp;ccedil;os de terceiros recolhem e utilizam dados.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. QUE INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES PESSOAIS RECOLHEMOS?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Quando v\u0026amp;ecirc; um an\u0026amp;uacute;ncio distribu\u0026amp;iacute;do atrav\u0026amp;eacute;s do InMobi num site, aplica\u0026amp;ccedil;\u0026amp;atilde;o ou outro meio digital, podemos recolher informa\u0026amp;ccedil;\u0026amp;otilde;es sobre o seu dispositivo e a sua interac\u0026amp;ccedil;\u0026amp;atilde;o com o an\u0026amp;uacute;ncio. Esta informa\u0026amp;ccedil;\u0026amp;atilde;o permite-nos disponibilizar-lhe an\u0026amp;uacute;ncios, melhorar os nossos Servi\u0026amp;ccedil;os, incluindo reconhecer o seu dispositivo quando utiliza outros sites e aplica\u0026amp;ccedil;\u0026amp;otilde;es que tenham parceria connosco. InMobi pode tamb\u0026amp;eacute;m recolher informa\u0026amp;ccedil;\u0026amp;otilde;es sobre si quando optar por interagir com os nossos inqu\u0026amp;eacute;ritos ou aplica\u0026amp;ccedil;\u0026amp;otilde;es baseadas em opini\u0026amp;otilde;es. As informa\u0026amp;ccedil;\u0026amp;otilde;es que podemos recolher incluem:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) Identificadores de dispositivos. Os identificadores de dispositivos s\u0026amp;atilde;o cadeias alfanum\u0026amp;eacute;ricas que s\u0026amp;atilde;o exclusivas do seu dispositivo. Estes incluem:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Identificador iOS para Publicidade (IDFA) e Identificador iOS para Fornecedores (IDFV)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Google Advertising ID (GAID), ou Android ID para dispositivos Android\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Identificador para Publicidade nas plataformas OTT e CTV\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Identidade do equipamento m\u0026amp;oacute;vel internacional (IMEI) em determinadas jurisdi\u0026amp;ccedil;\u0026amp;otilde;es, tal como permitido pela lei aplic\u0026amp;aacute;vel\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;ID de Cookies\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) Informa\u0026amp;ccedil;\u0026amp;atilde;o de localiza\u0026amp;ccedil;\u0026amp;atilde;o, incluindo:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Geo-localiza\u0026amp;ccedil;\u0026amp;atilde;o ou localiza\u0026amp;ccedil;\u0026amp;atilde;o precisa do seu dispositivo se tiver dado autoriza\u0026amp;ccedil;\u0026amp;atilde;o \u0026amp;agrave; aplica\u0026amp;ccedil;\u0026amp;atilde;o ou\u0026amp;nbsp; site para recolher as suas informa\u0026amp;ccedil;\u0026amp;otilde;es de localiza\u0026amp;ccedil;\u0026amp;atilde;o\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Informa\u0026amp;ccedil;\u0026amp;otilde;es de localiza\u0026amp;ccedil;\u0026amp;atilde;o que inferimos com base em dados recolhidos atrav\u0026amp;eacute;s de um identificador WiFi ao qual o seu dispositivo est\u0026amp;aacute; ligado, em conformidade com a legisla\u0026amp;ccedil;\u0026amp;atilde;o aplic\u0026amp;aacute;vel e desde que seja permitido o acesso \u0026amp;agrave; localiza\u0026amp;ccedil;\u0026amp;atilde;o\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Informa\u0026amp;ccedil;\u0026amp;otilde;es de localiza\u0026amp;ccedil;\u0026amp;atilde;o que inferimos a partir do endere\u0026amp;ccedil;o IP do seu dispositivo, desde que n\u0026amp;atilde;o inferamos a localiza\u0026amp;ccedil;\u0026amp;atilde;o de um endere\u0026amp;ccedil;o IP a um n\u0026amp;iacute;vel mais preciso do que o da cidade, a menos que tenha dado autoriza\u0026amp;ccedil;\u0026amp;atilde;o \u0026amp;agrave; aplica\u0026amp;ccedil;\u0026amp;atilde;o ou ao site\u0026amp;nbsp; para recolher as suas informa\u0026amp;ccedil;\u0026amp;otilde;es de localiza\u0026amp;ccedil;\u0026amp;atilde;o\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) Informa\u0026amp;ccedil;\u0026amp;otilde;es de rede, incluindo:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Operador m\u0026amp;oacute;vel\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Fornecedor de rede ou de servi\u0026amp;ccedil;os de Internet (ISP)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tipo de rede (por exemplo, WiFi ou celular)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Endere\u0026amp;ccedil;o IP\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;IDs de pontos de acesso WiFi aos quais o seu dispositivo est\u0026amp;aacute; ligado\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Data e hora da liga\u0026amp;ccedil;\u0026amp;atilde;o\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) Informa\u0026amp;ccedil;\u0026amp;otilde;es sobre aplica\u0026amp;ccedil;\u0026amp;otilde;es ou sites e o nosso Kit de Desenvolvimento de Software (SDK), incluindo:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Nome ou vers\u0026amp;atilde;o da aplica\u0026amp;ccedil;\u0026amp;atilde;o ou do site\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Identificador da aplica\u0026amp;ccedil;\u0026amp;atilde;o\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Vers\u0026amp;atilde;o SDK\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Identificador chave API\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Outras informa\u0026amp;ccedil;\u0026amp;otilde;es sobre\\/no seu dispositivo, incluindo:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tipo de dispositivo (por exemplo, marca e modelo)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tempo de arranque do dispositivo e tempo de atualiza\u0026amp;ccedil;\u0026amp;atilde;o\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Nome do dispositivo\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tamanho do ecr\u0026amp;atilde;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mem\u0026amp;oacute;ria e capacidade do disco r\u0026amp;iacute;gido\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Sistema operativo e vers\u0026amp;atilde;o (por exemplo, iOS 14, Android, Windows, Blackberry)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Navegador m\u0026amp;oacute;vel utilizado (por exemplo, Chrome, Safari, Firefox)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Configura\u0026amp;ccedil;\u0026amp;otilde;es de idioma (incluindo c\u0026amp;oacute;digo do pa\u0026amp;iacute;s) e fuso hor\u0026amp;aacute;rio\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Utiliza\u0026amp;ccedil;\u0026amp;atilde;o da aplica\u0026amp;ccedil;\u0026amp;atilde;o\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Informa\u0026amp;ccedil;\u0026amp;otilde;es de publicidade. Recolhemos informa\u0026amp;ccedil;\u0026amp;otilde;es sobre a publicidade apresentada no seu dispositivo, incluindo:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;O tipo de conte\u0026amp;uacute;do da publicidade (o anunciante e a categoria, por exemplo, jogos, finan\u0026amp;ccedil;as, entretenimento, not\u0026amp;iacute;cias)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;O tipo de publicidade (por exemplo, se a publicidade \u0026amp;eacute; um texto, imagem, v\u0026amp;iacute;deo ou baseada noutro formato)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;De onde a publicidade est\u0026amp;aacute; a ser veiculada (por exemplo, o site, os meios digitais ou a aplica\u0026amp;ccedil;\u0026amp;atilde;o em que a publicidade aparece)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Se viu, clicou ou interagiu de outra forma com a publicidade\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Informa\u0026amp;ccedil;\u0026amp;atilde;o de inqu\u0026amp;eacute;ritos. Podemos pedir aos utilizadores que participem voluntariamente em inqu\u0026amp;eacute;ritos em linha (online). Estes inqu\u0026amp;eacute;ritos ajudam as marcas a melhorar os seus produtos e servi\u0026amp;ccedil;os que lhe s\u0026amp;atilde;o oferecidos. Se preencher um inqu\u0026amp;eacute;rito, podemos recolher as informa\u0026amp;ccedil;\u0026amp;otilde;es do seu dispositivo acima descritas e as informa\u0026amp;ccedil;\u0026amp;otilde;es que nos fornecer, incluindo o seu\\/sua:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Idade\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Nome\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Endere\u0026amp;ccedil;o de correio electr\u0026amp;oacute;nico\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;N\u0026amp;uacute;mero de telefone\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;G\u0026amp;eacute;nero\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Ocupa\u0026amp;ccedil;\u0026amp;atilde;o e faixa de rendimentos\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tamanho da fam\u0026amp;iacute;lia e outras informa\u0026amp;ccedil;\u0026amp;otilde;es demogr\u0026amp;aacute;ficas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Prefer\u0026amp;ecirc;ncia por marcas, formas de viajar e outras escolhas dos consumidores.\u0026amp;nbsp;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Outras informa\u0026amp;ccedil;\u0026amp;otilde;es de marketing:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;No contexto dos nossos Servi\u0026amp;ccedil;os de Plataforma de Marketing, os nossos clientes, parceiros ou vendedores podem tamb\u0026amp;eacute;m fornecer-nos certas informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais ou n\u0026amp;atilde;o pessoais que tenham recolhido separadamente sobre si durante a sua interac\u0026amp;ccedil;\u0026amp;atilde;o com as suas aplica\u0026amp;ccedil;\u0026amp;otilde;es, sites ou servi\u0026amp;ccedil;os, para que possamos eficazmente fornecer os nossos Servi\u0026amp;ccedil;os. Isto pode, no contexto de websites, incluindo s\u0026amp;iacute;tios Web m\u0026amp;oacute;veis, incluir cookies, outras tecnologias ou outras caracter\u0026amp;iacute;sticas agregadas ou outros identificadores relacionados com o seu dispositivo para compreender a sua interac\u0026amp;ccedil;\u0026amp;atilde;o com tal site e para servir certos tipos de an\u0026amp;uacute;ncios relevantes para os seus interesses.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Estas entidades utilizam cookies em conformidade com as suas pr\u0026amp;oacute;prias pol\u0026amp;iacute;ticas espec\u0026amp;iacute;ficas de privacidade\\/cookie e sujeitas aos seus pr\u0026amp;oacute;prios requisitos legais aplic\u0026amp;aacute;veis. N\u0026amp;atilde;o utilizamos as informa\u0026amp;ccedil;\u0026amp;otilde;es que nos fornecem para qualquer outro fim que n\u0026amp;atilde;o seja o permitido por essas entidades ou para fornecer ou melhorar os nossos Servi\u0026amp;ccedil;os.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Um dos nossos parceiros de comunica\u0026amp;ccedil;\u0026amp;atilde;o social \u0026amp;eacute; o Google. Consulte o link abaixo que descreve como o Google recolhe\\/utiliza os dados:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/policies.google.com\\/technologies\\/partner-sites\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Como o Google utiliza dados quando voc\u0026amp;ecirc; utiliza os sites ou aplica\u0026amp;ccedil;\u0026amp;otilde;es dos nossos parceiros\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;N\u0026amp;atilde;o recolhemos quaisquer dados sens\u0026amp;iacute;veis tais como origem racial ou \u0026amp;eacute;tnica, opini\u0026amp;otilde;es pol\u0026amp;iacute;ticas, cren\u0026amp;ccedil;as religiosas ou filos\u0026amp;oacute;ficas, dados gen\u0026amp;eacute;ticos, dados biom\u0026amp;eacute;tricos, dados relativos \u0026amp;agrave; sa\u0026amp;uacute;de. Podemos mostrar an\u0026amp;uacute;ncios direccionados a entusiastas de fitness.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. COMO UTILIZAMOS AS SUAS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES PESSOAIS?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Utilizamos as informa\u0026amp;ccedil;\u0026amp;otilde;es que recolhemos sobre o seu dispositivo para:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Exibir an\u0026amp;uacute;ncios no seu dispositivo, que podem incluir publicidade baseada em interesses personalizada aos seus interesses, prefer\u0026amp;ecirc;ncias, localiza\u0026amp;ccedil;\u0026amp;otilde;es\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Para \u0026lt;em\u0026gt;remarketing\u0026lt;\\/em\u0026gt; ou \u0026lt;em\u0026gt;retargeting\u0026lt;\\/em\u0026gt; , ou seja, para exibir an\u0026amp;uacute;ncios relevantes se visitou\\/acedeu\\/descarregou anteriormente um site ou aplica\u0026amp;ccedil;\u0026amp;atilde;o m\u0026amp;oacute;vel com o qual temos parcerias\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Para licita\u0026amp;ccedil;\u0026amp;atilde;o de an\u0026amp;uacute;ncios e para determinar que an\u0026amp;uacute;ncios s\u0026amp;atilde;o mais eficazes\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Analisar e fornecer aos nossos parceiros de procura ou anunciantes relat\u0026amp;oacute;rios sobre a efic\u0026amp;aacute;cia dos an\u0026amp;uacute;ncios e campanhas, inclusive atrav\u0026amp;eacute;s de diferentes tipos de dispositivos baseados na nossa determina\u0026amp;ccedil;\u0026amp;atilde;o de dispositivos que est\u0026amp;atilde;o relacionados com a mesma pessoa. N\u0026amp;oacute;s, ou terceiros quem nos relacionamos\u0026amp;nbsp; para prestar este servi\u0026amp;ccedil;o, podemos utilizar dados entre dispositivos para fornecer servi\u0026amp;ccedil;os de publicidade baseados em interesses e para fornecer an\u0026amp;uacute;ncios personalizados aos utilizadores em m\u0026amp;uacute;ltiplos dispositivos m\u0026amp;oacute;veis, incluindo aplica\u0026amp;ccedil;\u0026amp;otilde;es de topo e televis\u0026amp;otilde;es inteligentes\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Evitar mostrar-lhe os mesmos an\u0026amp;uacute;ncios demasiadas vezes\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Construir segmentos de audi\u0026amp;ecirc;ncia personalizados para permitir aos nossos clientes e parceiros melhor direccionar os seus an\u0026amp;uacute;ncios e ofertas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Melhorar os nossos servi\u0026amp;ccedil;os e ajudar os nossos clientes e parceiros a melhorar os seus produtos e servi\u0026amp;ccedil;os\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Detectar, impedir e prevenir fraudes, tr\u0026amp;aacute;fego fraudulento ou para proteger a seguran\u0026amp;ccedil;a dos nossos sistemas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Podemos processar as suas respostas aos inqu\u0026amp;eacute;ritos e partilhar os dados de resposta com as marcas que s\u0026amp;atilde;o nossos clientes\\/marketers\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. COM QUEM PARTILHAMOS AS SUAS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES PESSOAIS?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi pode partilhar as informa\u0026amp;ccedil;\u0026amp;otilde;es que recolhe ou recebe sobre si, tal como descrito nesta Pol\u0026amp;iacute;tica, da seguinte forma:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Editores e Parceiros de Fornecimento. Podemos partilhar a sua informa\u0026amp;ccedil;\u0026amp;atilde;o com editores (editores da aplica\u0026amp;ccedil;\u0026amp;atilde;o ou de sites) para os ajudar a compreender como os utilizadores interagem com as suas aplica\u0026amp;ccedil;\u0026amp;otilde;es e sites e an\u0026amp;uacute;ncios nas suas aplica\u0026amp;ccedil;\u0026amp;otilde;es e sites\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Parceiros de Procura e Anunciantes. Podemos partilhar as suas informa\u0026amp;ccedil;\u0026amp;otilde;es com parceiros de procura, marcas e anunciantes que utilizam a nossa Plataforma de Marketing, para lhes permitir compreender o desempenho das suas campanhas; e para os ajudar a atingir melhor as suas campanhas, produtos ou ofertas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Parceiros de Marketing. Podemos partilhar as suas informa\u0026amp;ccedil;\u0026amp;otilde;es com parceiros de dados que nos ajudam a compreender melhor as suas prefer\u0026amp;ecirc;ncias, fornecendo servi\u0026amp;ccedil;os de enriquecimento de dados, de an\u0026amp;aacute;lise e identifica\u0026amp;ccedil;\u0026amp;atilde;o e com empresas de medi\u0026amp;ccedil;\u0026amp;atilde;o que nos ajudam na atribui\u0026amp;ccedil;\u0026amp;atilde;o e monitoriza\u0026amp;ccedil;\u0026amp;atilde;o de an\u0026amp;uacute;ncios distribu\u0026amp;iacute;dos atrav\u0026amp;eacute;s de n\u0026amp;oacute;s (\u0026quot;Parceiros de Marketing\u0026quot;)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Prestadores de servi\u0026amp;ccedil;os. Podemos partilhar informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais que recolhemos sobre si\u0026amp;nbsp; com os terceiros nossos prestadores de servi\u0026amp;ccedil;os. As categorias de prestadores de servi\u0026amp;ccedil;os a quem confiamos informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais incluem: TI e servi\u0026amp;ccedil;os conexos; detec\u0026amp;ccedil;\u0026amp;atilde;o de fraudes, informa\u0026amp;ccedil;\u0026amp;otilde;es e servi\u0026amp;ccedil;os; processadores de pagamentos; prestadores de servi\u0026amp;ccedil;os a clientes; e vendedores para apoiar a presta\u0026amp;ccedil;\u0026amp;atilde;o dos Servi\u0026amp;ccedil;os\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Grupo. Podemos compartilhar informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais com o Grupo para que os Servi\u0026amp;ccedil;os da InMobi e\\/ou do Grupo possam ser aprimorados e, de outra forma, para atender voc\u0026amp;ecirc; e\\/ou nossos clientes melhor com todas as nossas ofertas, incluindo gerenciamento de conte\u0026amp;uacute;do eficaz\u0026lt;br \\/\u0026gt;\\n\\tPara efeitos da presente pol\u0026amp;iacute;tica, entende-se por \u0026amp;ldquo;Grupo\u0026amp;rdquo;, no que diz respeito \u0026amp;agrave; InMobi, as suas entidades afiliadas e em rela\u0026amp;ccedil;\u0026amp;atilde;o de grupo que s\u0026amp;atilde;o enunciadas \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/affiliates-and-group-entities\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;aqui\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Divulga\u0026amp;ccedil;\u0026amp;otilde;es para Nos Proteger ou Outros. Podemos aceder, preservar e divulgar qualquer informa\u0026amp;ccedil;\u0026amp;atilde;o que armazenamos associada a si a partes externas se, de boa f\u0026amp;eacute;, acreditarmos que tal \u0026amp;eacute; necess\u0026amp;aacute;rio ou apropriado para: cumprir a legisla\u0026amp;ccedil;\u0026amp;atilde;o aplic\u0026amp;aacute;vel ou com pedidos de seguran\u0026amp;ccedil;a nacional e processos legais, tais como uma ordem judicial ou intima\u0026amp;ccedil;\u0026amp;atilde;o; proteger os seus, os nossos ou outros direitos, propriedade ou seguran\u0026amp;ccedil;a; fazer cumprir as nossas pol\u0026amp;iacute;ticas ou contratos; cobrar montantes que nos s\u0026amp;atilde;o devidos; ou ajudar numa investiga\u0026amp;ccedil;\u0026amp;atilde;o ou acusa\u0026amp;ccedil;\u0026amp;atilde;o de actividade ilegal suspeita ou real\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Divulga\u0026amp;ccedil;\u0026amp;otilde;es em Caso de Fus\u0026amp;atilde;o, Venda, ou Outras Transfer\u0026amp;ecirc;ncias de\u0026amp;nbsp; Ativos. Se estivermos envolvidos numa fus\u0026amp;atilde;o, aquisi\u0026amp;ccedil;\u0026amp;atilde;o, auditoria financeira, reorganiza\u0026amp;ccedil;\u0026amp;atilde;o, fal\u0026amp;ecirc;ncia, recupera\u0026amp;ccedil;\u0026amp;atilde;o judicial, compra ou venda de ativos, ou transi\u0026amp;ccedil;\u0026amp;atilde;o de servi\u0026amp;ccedil;o para outro fornecedor, ent\u0026amp;atilde;o as suas informa\u0026amp;ccedil;\u0026amp;otilde;es podem ser vendidas ou transferidas como parte de tal transac\u0026amp;ccedil;\u0026amp;atilde;o, conforme permitido por lei e\\/ou contrato\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Transfer\u0026amp;ecirc;ncias internacionais de dados. Quando aplic\u0026amp;aacute;vel, protegeremos a informa\u0026amp;ccedil;\u0026amp;atilde;o atrav\u0026amp;eacute;s de outros m\u0026amp;eacute;todos legalmente v\u0026amp;aacute;lidos, incluindo acordos internacionais de transfer\u0026amp;ecirc;ncia de dados. Concorda que toda as informa\u0026amp;ccedil;\u0026amp;otilde;es tratadas por n\u0026amp;oacute;s podem ser transferidas, tratadas e armazenadas em qualquer parte do mundo, incluindo, entre outros, os Estados Unidos ou outros pa\u0026amp;iacute;ses, que podem ter leis de protec\u0026amp;ccedil;\u0026amp;atilde;o de dados diferentes das leis onde vive. Tom\u0026amp;aacute;mos as devidas precau\u0026amp;ccedil;\u0026amp;otilde;es para exigir que as suas informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais permane\u0026amp;ccedil;am protegidas e exigimos que os nossos terceiros prestadores de servi\u0026amp;ccedil;os e parceiros tamb\u0026amp;eacute;m tenham as devidas salvaguardas. Podem ser fornecidos mais pormenores mediante pedido.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. COMO MANTEMOS AS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES PESSOAIS SEGURAS?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi utiliza medidas t\u0026amp;eacute;cnicas e organizacionais razo\u0026amp;aacute;veis para proteger as informa\u0026amp;ccedil;\u0026amp;otilde;es que recolhe sobre si em conformidade com as exig\u0026amp;ecirc;ncias legais e de privacidade e obriga\u0026amp;ccedil;\u0026amp;otilde;es contratuais. Procuramos tamb\u0026amp;eacute;m uma protec\u0026amp;ccedil;\u0026amp;atilde;o contratual adequada dos nossos parceiros relativamente \u0026amp;agrave; sua recolha, utiliza\u0026amp;ccedil;\u0026amp;atilde;o ou tratamento de dados dos utilizadores. Infelizmente, nenhum sistema \u0026amp;eacute; 100% seguro, e n\u0026amp;atilde;o podemos assegurar ou garantir a seguran\u0026amp;ccedil;a de qualquer informa\u0026amp;ccedil;\u0026amp;atilde;o que nos forne\u0026amp;ccedil;a. Na m\u0026amp;aacute;xima medida permitida pela lei aplic\u0026amp;aacute;vel, n\u0026amp;atilde;o aceitamos responsabilidade por divulga\u0026amp;ccedil;\u0026amp;atilde;o n\u0026amp;atilde;o autorizada.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Ao utilizar os nossos Servi\u0026amp;ccedil;os ou ao fornecer-nos informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais, concorda que podemos comunicar consigo\u0026amp;nbsp; electronicamente no que respeita a seguran\u0026amp;ccedil;a, privacidade e quest\u0026amp;otilde;es administrativas relacionadas com a sua utiliza\u0026amp;ccedil;\u0026amp;atilde;o dos nossos Servi\u0026amp;ccedil;os. Se tomarmos conhecimento de uma viola\u0026amp;ccedil;\u0026amp;atilde;o do sistema de seguran\u0026amp;ccedil;a, poderemos tentar notific\u0026amp;aacute;-lo electronicamente, colocando um aviso nos nossos Servi\u0026amp;ccedil;os, por correio ou enviando-lhe um e-mail.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. QUANTO TEMPO GUARDAMOS AS SUAS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi conserva informa\u0026amp;ccedil;\u0026amp;otilde;es recolhidas no contexto da nossa Plataforma de Marketing por um per\u0026amp;iacute;odo m\u0026amp;aacute;ximo de treze (13) meses, salvo disposi\u0026amp;ccedil;\u0026amp;atilde;o legal em contr\u0026amp;aacute;rio ou contrato aplic\u0026amp;aacute;vel.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi pode conservar as informa\u0026amp;ccedil;\u0026amp;otilde;es que obt\u0026amp;eacute;m sobre si, de acordo com as instru\u0026amp;ccedil;\u0026amp;otilde;es dos seus clientes ou parceiros que forne\u0026amp;ccedil;am tais informa\u0026amp;ccedil;\u0026amp;otilde;es ou conforme necess\u0026amp;aacute;rio para cumprir as nossas obriga\u0026amp;ccedil;\u0026amp;otilde;es contratuais. No caso de qualquer informa\u0026amp;ccedil;\u0026amp;atilde;o ser fornecida por si\u0026amp;nbsp; aquando da participa\u0026amp;ccedil;\u0026amp;atilde;o num inqu\u0026amp;eacute;rito ou aplica\u0026amp;ccedil;\u0026amp;atilde;o baseada na opini\u0026amp;atilde;o da InMobi, apenas conservaremos os seus dados pessoais durante o tempo necess\u0026amp;aacute;rio para cumprir as finalidades para as quais os recolhemos.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Ap\u0026amp;oacute;s o per\u0026amp;iacute;odo de conserva\u0026amp;ccedil;\u0026amp;atilde;o aplic\u0026amp;aacute;vel, InMobi s\u0026amp;oacute; conservar\u0026amp;aacute; e s\u0026amp;oacute; poder\u0026amp;aacute; utilizar os seus dados: (i) num formato agregado ou an\u0026amp;oacute;nimo; (ii) para cumprir as suas obriga\u0026amp;ccedil;\u0026amp;otilde;es legais; e (iii) para resolu\u0026amp;ccedil;\u0026amp;atilde;o de lit\u0026amp;iacute;gios e fazer cumprir acordos. Note que os casos de utiliza\u0026amp;ccedil;\u0026amp;atilde;o indicados nesta disposi\u0026amp;ccedil;\u0026amp;atilde;o aplicar-se-\u0026amp;atilde;o como excep\u0026amp;ccedil;\u0026amp;atilde;o aos seus pedidos relacionados com os direitos do titular dos dados\u0026amp;nbsp; ou com os direitos do consumidor.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. COMO RECUSAR PUBLICIDADE BASEADA EM INTERESSES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Como recusar publicidade com base em interesses:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp; Se preferir n\u0026amp;atilde;o receber publicidade baseada em interesses da InMobi, pode optar por n\u0026amp;atilde;o receber em qualquer momento, indo \u0026amp;agrave; p\u0026amp;aacute;gina da InMobi \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Recusar a Rece\u0026amp;ccedil;\u0026amp;atilde;o\u0026lt;\\/a\u0026gt; e apresentando o seu ID de dispositivo ou qualquer outro identificador listado. Se recusar receber publicidade baseada em interesses, continuar\u0026amp;aacute; a receber an\u0026amp;uacute;ncios \u0026quot;gen\u0026amp;eacute;ricos\u0026quot; da InMobi. Para optar pela exclus\u0026amp;atilde;o de nosso sistema\u0026amp;nbsp; de an\u0026amp;uacute;ncios de dispositivos cruzados, voc\u0026amp;ecirc; deve optar pela exclus\u0026amp;atilde;o de cada navegador e dispositivo usando os m\u0026amp;eacute;todos apropriados de exclus\u0026amp;atilde;o.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Optar por n\u0026amp;atilde;o participar em inqu\u0026amp;eacute;ritos:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;Cada inqu\u0026amp;eacute;rito em que participar\u0026amp;aacute; fornecer\u0026amp;aacute; instru\u0026amp;ccedil;\u0026amp;otilde;es de recusa de participa\u0026amp;ccedil;\u0026amp;atilde;o, incluindo uma op\u0026amp;ccedil;\u0026amp;atilde;o de pular perguntas, a qual, se selecionada , assegurar\u0026amp;aacute; que n\u0026amp;atilde;o inclu\u0026amp;iacute;mos o seu dispositivo para esse inqu\u0026amp;eacute;rito. Note que, se optar por recusar a participa\u0026amp;ccedil;\u0026amp;atilde;o num inqu\u0026amp;eacute;rito, poder\u0026amp;aacute; ainda receber outros pedidos de inqu\u0026amp;eacute;rito. Se chegarmos at\u0026amp;eacute; voc\u0026amp;ecirc; atrav\u0026amp;eacute;s de modos de comunica\u0026amp;ccedil;\u0026amp;atilde;o de marketing, tais como e-mails, ter\u0026amp;aacute; a op\u0026amp;ccedil;\u0026amp;atilde;o de cancelar a subscri\u0026amp;ccedil;\u0026amp;atilde;o de tais comunica\u0026amp;ccedil;\u0026amp;otilde;es de marketing atrav\u0026amp;eacute;s de links fornecidas em tais e-mails.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Optar por desativar TV conectada:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;Se recusar a publicidade baseada em interesses no seu dispositivo de TV conectado, a sua identifica\u0026amp;ccedil;\u0026amp;atilde;o publicit\u0026amp;aacute;ria n\u0026amp;atilde;o ser\u0026amp;aacute; utilizada para construir perfis ou dirigir-lhe\u0026amp;nbsp; publicidade baseada em interesses e \u0026amp;eacute; prov\u0026amp;aacute;vel que receba publicidade irrelevante que n\u0026amp;atilde;o \u0026amp;eacute; adaptada aos seus interesses. Para desactivar a publicidade baseada em interesses, utilize a op\u0026amp;ccedil;\u0026amp;atilde;o de recusa no seu dispositivo de TV conectado, como mostrado abaixo.\u0026lt;br \\/\u0026gt;\\nNo seu dispositivo, visite Configura\u0026amp;ccedil;\u0026amp;otilde;es de Privacidade do Sistema Operativo (SO). Seleccione o Limite de rastreio de an\u0026amp;uacute;ncios (para dispositivos iOS\\/tvOS), recusa de publicidade baseada em interesses (para dispositivos Android), o Limite de rastreio de an\u0026amp;uacute;ncios (para dispositivos Roku), ou configura\u0026amp;ccedil;\u0026amp;atilde;o semelhante oferecida pelo seu SO. Por favor, consulte a pol\u0026amp;iacute;tica de privacidade do fabricante do seu dispositivo para mais informa\u0026amp;ccedil;\u0026amp;otilde;es.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Tamb\u0026amp;eacute;m pode optar por n\u0026amp;atilde;o participar em publicidade baseada em interesses atrav\u0026amp;eacute;s do NAI. Por favor, visite \u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/mobile-choice\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Mobile Choices | NAI: Network Advertising Initiative\u0026lt;\\/a\u0026gt; (Iniciativa de Publicidade em Rede) para a recusa de publicidade baseada em interesses em dispositivos m\u0026amp;oacute;veis e na \u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/internet-connected-tv-choices\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Internet Connected TV Choices | NAI: Network Advertising Initiative\u0026lt;\\/a\u0026gt; na TV.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. DIREITOS DE PRIVACIDADE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi assegura aos consumidores os direitos do consumidor e os direitos do titular dos dados como, quando e na medida exigida por tais leis aplic\u0026amp;aacute;veis.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Regulamento Geral de Protec\u0026amp;ccedil;\u0026amp;atilde;o de Dados (RGPD):\u0026amp;nbsp;\u0026lt;\\/em\u0026gt;Se \u0026amp;eacute; um titular de dados do EEE, consulte a nossa Pol\u0026amp;iacute;tica de Privacidade do EEE \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\\/\u0026lt;\\/a\u0026gt; para ver os seus direitos de titular de dados ao abrigo do RGPD.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Calif\u0026amp;oacute;rnia:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;A Lei de Privacidade do Consumidor da Calif\u0026amp;oacute;rnia de 2018 (\u0026quot;CCPA\u0026quot;) confere aos residentes da Calif\u0026amp;oacute;rnia o direito de saber que categorias de informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais a InMobi recolheu sobre eles e se a InMobi divulgou essas informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais para um fim comercial (por exemplo, a um prestador de servi\u0026amp;ccedil;os) nos 12 meses anteriores. As categorias de fontes a partir das quais recolhemos informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais e as nossas finalidades comerciais e de neg\u0026amp;oacute;cio para a utiliza\u0026amp;ccedil;\u0026amp;atilde;o de informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais est\u0026amp;atilde;o definidas em \u0026quot;4. QUE INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES RECOLHEMOS?\u0026amp;rdquo; e \u0026amp;ldquo;5. COMO USAMOS SUAS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES?\u0026quot; acima, respectivamente. As categorias de terceiros com quem podemos partilhar as suas informa\u0026amp;ccedil;\u0026amp;otilde;es est\u0026amp;atilde;o listadas em \u0026amp;ldquo;6. COM QUEM PARTILHAMOS A SUAS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES?\u0026amp;rdquo; acima.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Os residentes da Calif\u0026amp;oacute;rnia t\u0026amp;ecirc;m o direito de recusar a \u0026quot;venda\u0026quot; das suas informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais. Nos termos do CCPA, \u0026quot;venda\u0026quot; \u0026amp;eacute; definida de forma ampla e inclui a transfer\u0026amp;ecirc;ncia de informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais por uma empresa a terceiros a t\u0026amp;iacute;tulo oneroso (mesmo que n\u0026amp;atilde;o haja troca de dinheiro). InMobi pode ser considerado como estando a vender informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais. As categorias de informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais que \u0026quot;vendemos\u0026quot; e as categorias de terceiros a quem \u0026quot;vendemos\u0026quot; informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais nos doze meses anteriores est\u0026amp;atilde;o listadas em \u0026quot;6. COM QUEM PARTILHAMOS A SUAS INFORMA\u0026amp;Ccedil;\u0026amp;Otilde;ES?\u0026amp;rdquo; acima.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Os residentes do Estado da Calif\u0026amp;oacute;rnia (nos Estados Unidos) t\u0026amp;ecirc;m os seguintes direitos adicionais de privacidade:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tem o direito de exercer certos direitos do consumidor, tais como o pedido de conhecer\\/ revelar\\/aceder\\/apagar os seus dados, recolhidos nos \u0026amp;uacute;ltimos 12 meses, escrevendo-nos para \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tem o direito de recusar a venda os seus dados clicando no seguinte link: \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/#int-based-opt-out\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;N\u0026amp;atilde;o vender os meus dados\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;N\u0026amp;atilde;o-discrimina\u0026amp;ccedil;\u0026amp;atilde;o.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Os residentes da Calif\u0026amp;oacute;rnia t\u0026amp;ecirc;m o direito de n\u0026amp;atilde;o receber tratamento discriminat\u0026amp;oacute;rio da nossa parte para o exerc\u0026amp;iacute;cio dos seus direitos conferidos pelo CCPA.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Agente Autorizado.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Apenas voc\u0026amp;ecirc;, ou algu\u0026amp;eacute;m legalmente autorizado a agir em seu nome, pode fazer um pedido verific\u0026amp;aacute;vel de consumidor relacionado com as suas informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais. Pode tamb\u0026amp;eacute;m fazer um pedido verific\u0026amp;aacute;vel de consumidor em nome do seu filho menor. Para designar um agente autorizado, contacte-nos conforme estabelecido em \u0026quot;17. CONTACTE-NOS\u0026quot; abaixo e forne\u0026amp;ccedil;a uma autoriza\u0026amp;ccedil;\u0026amp;atilde;o por escrito assinada por si e pelo seu agente designado.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Verifica\u0026amp;ccedil;\u0026amp;atilde;o.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Para proteger a sua privacidade, tomaremos as seguintes medidas para verificar a sua identidade antes de satisfazer o seu pedido. Quando fizer um pedido, pedir-lhe-emos que forne\u0026amp;ccedil;a informa\u0026amp;ccedil;\u0026amp;otilde;es suficientes que nos permitam verificar razoavelmente se \u0026amp;eacute; a pessoa sobre a qual recolhemos informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais ou um representante autorizado, o que poder\u0026amp;aacute; incluir informa\u0026amp;ccedil;\u0026amp;otilde;es sobre o seu dispositivo.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Nevada.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Se for um residente do Nevada, tem o direito de optar pela recusa da venda de certas Informa\u0026amp;ccedil;\u0026amp;otilde;es Pessoais a terceiros que pretendam licenciar ou vender essas Informa\u0026amp;ccedil;\u0026amp;otilde;es Pessoais. Pode exercer este direito escrevendo-nos para \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt; com o assunto \u0026quot;Nevada pedido de recusa de venda\u0026quot; e fornecendo-nos o seu nome e o endere\u0026amp;ccedil;o de correio electr\u0026amp;oacute;nico associado \u0026amp;agrave; sua conta.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;As leis de privacidade do seu pa\u0026amp;iacute;s podem conceder-lhe os seguintes direitos adicionais de privacidade relacionados com as suas informa\u0026amp;ccedil;\u0026amp;otilde;es pessoais: direito de acesso, pedido de correc\u0026amp;ccedil;\u0026amp;atilde;o, pedido de elimina\u0026amp;ccedil;\u0026amp;atilde;o\\/anonimiza\u0026amp;ccedil;\u0026amp;atilde;o\\/bloqueio, restri\u0026amp;ccedil;\u0026amp;atilde;o\\/ oposi\u0026amp;ccedil;\u0026amp;atilde;o ao tratamento, revoga\u0026amp;ccedil;\u0026amp;atilde;o do seu consentimento, pedido de portabilidade dos dados, ser informado sobre terceiros com quem os seus dados tenham sido partilhados, e pedido de revis\u0026amp;atilde;o das decis\u0026amp;otilde;es tomadas exclusivamente com base no tratamento automatizado. Para exercer estes direitos, escreva-nos por favor para \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. TRANSFER\u0026amp;Ecirc;NCIAS INTERNACIONAIS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi pode partilhar as suas informa\u0026amp;ccedil;\u0026amp;otilde;es com clientes, parceiros, o Grupo e outros terceiros acima descritos que estejam estabelecidos em pa\u0026amp;iacute;ses fora do seu pa\u0026amp;iacute;s de resid\u0026amp;ecirc;ncia (por exemplo, se voc\u0026amp;ecirc; for um residente do EEE, podemos compartilhar suas informa\u0026amp;ccedil;\u0026amp;otilde;es com nossos clientes n\u0026amp;atilde;o pertencentes ao EEE ou o Grupo), sujeito a quaisquer requisitos contratuais ou legais. Concorda que toda a informa\u0026amp;ccedil;\u0026amp;atilde;o tratada por n\u0026amp;oacute;s pode ser transferida, tratada, e armazenada em qualquer parte do mundo.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Embora alguns pa\u0026amp;iacute;ses possam n\u0026amp;atilde;o ter leis de protec\u0026amp;ccedil;\u0026amp;atilde;o de dados equivalentes \u0026amp;agrave;s do pa\u0026amp;iacute;s em que reside, tomaremos medidas razo\u0026amp;aacute;veis para proteger as suas informa\u0026amp;ccedil;\u0026amp;otilde;es em conformidade com a presente Pol\u0026amp;iacute;tica de Privacidade.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. CAMPANHAS DE GERA\u0026amp;Ccedil;\u0026amp;Atilde;O DE LEADS (\u0026lt;em\u0026gt;LEAD GENERATION CAMPAIGNS\u0026lt;\\/em\u0026gt;)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A InMobi pode oferecer solu\u0026amp;ccedil;\u0026amp;otilde;es de publicidade baseadas em formul\u0026amp;aacute;rios a comerciantes que incluem a recolha de informa\u0026amp;ccedil;\u0026amp;otilde;es volunt\u0026amp;aacute;rias suas como parte de um an\u0026amp;uacute;ncio que cont\u0026amp;eacute;m um question\u0026amp;aacute;rio. Tais informa\u0026amp;ccedil;\u0026amp;otilde;es podem consistir em dados pessoais, informa\u0026amp;ccedil;\u0026amp;otilde;es ou dados n\u0026amp;atilde;o pessoais, ou ambos. Todas as informa\u0026amp;ccedil;\u0026amp;otilde;es fornecidas voluntariamente por si em resposta a tal formul\u0026amp;aacute;rio ou question\u0026amp;aacute;rio s\u0026amp;atilde;o normalmente encaminhadas directamente para os servidores do comerciante relevante ou para a sua p\u0026amp;aacute;gina de destino e, em tais casos, ser\u0026amp;atilde;o regidas pelas pol\u0026amp;iacute;ticas de privacidade de tais profissionais em vigor no momento da transfer\u0026amp;ecirc;ncia.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;No caso de quaisquer dados pessoais serem tratados directamente pela InMobi, reconhece que a InMobi pode ser obrigada a armazenar tais informa\u0026amp;ccedil;\u0026amp;otilde;es durante o per\u0026amp;iacute;odo em que continuar a gerir a campanha de gera\u0026amp;ccedil;\u0026amp;atilde;o de leads aplic\u0026amp;aacute;vel para o profissional\u0026amp;nbsp; por conta de quem as informa\u0026amp;ccedil;\u0026amp;otilde;es s\u0026amp;atilde;o recolhidas. Estas informa\u0026amp;ccedil;\u0026amp;otilde;es podem ser temporariamente armazenadas pela InMobi apenas para a realiza\u0026amp;ccedil;\u0026amp;atilde;o de tais campanhas baseadas em formul\u0026amp;aacute;rios e ser\u0026amp;atilde;o utilizadas apenas para efeitos de optimiza\u0026amp;ccedil;\u0026amp;atilde;o de tais campanhas, sujeitas aos requisitos legais\\/privacidade e contratuais aplic\u0026amp;aacute;veis. A InMobi implementou mecanismos internos de protec\u0026amp;ccedil;\u0026amp;atilde;o para proteger o armazenamento tempor\u0026amp;aacute;rio destas informa\u0026amp;ccedil;\u0026amp;otilde;es e utiliza medidas t\u0026amp;eacute;cnicas e organizacionais razo\u0026amp;aacute;veis para proteger as mesmas. A InMobi disp\u0026amp;otilde;e de mecanismos para eliminar ou anonimizar quaisquer dados pessoais ap\u0026amp;oacute;s a conclus\u0026amp;atilde;o da referida campanha ou no prazo de trinta (30) dias a contar da mesma. De acordo com a conclus\u0026amp;atilde;o da campanha aplic\u0026amp;aacute;vel, InMobi pode conservar e utilizar as suas informa\u0026amp;ccedil;\u0026amp;otilde;es apenas na medida necess\u0026amp;aacute;ria para criar relat\u0026amp;oacute;rios para o seu cliente, cumprir as suas obriga\u0026amp;ccedil;\u0026amp;otilde;es legais, resolu\u0026amp;ccedil;\u0026amp;atilde;o de lit\u0026amp;iacute;gios e fazer cumprir acordos e para nenhum outro objectivo. Qualquer informa\u0026amp;ccedil;\u0026amp;atilde;o ou dados n\u0026amp;atilde;o pessoais enviados pelo cliente podem ser utilizados para melhorar os nossos Servi\u0026amp;ccedil;os.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Se tiver alguma quest\u0026amp;atilde;o sobre as campanhas de gera\u0026amp;ccedil;\u0026amp;atilde;o de leads da InMobi, por favor contacte-nos em: \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;. A InMobi remeter\u0026amp;aacute; quaisquer quest\u0026amp;otilde;es ou reclama\u0026amp;ccedil;\u0026amp;otilde;es ao profissional respons\u0026amp;aacute;vel pelo tratamento dos dados fornecidos como parte das campanhas de gera\u0026amp;ccedil;\u0026amp;atilde;o de leads.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. COOKIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Utilizamos cookies e sinalizadores (beacons) para nos ajudar a recolher algumas das informa\u0026amp;ccedil;\u0026amp;otilde;es acima descritas. Isto pode ser feito quando interage connosco ou com os nossos parceiros terceiros que permitem ao InMobi recolher dados relacionados com a sua interac\u0026amp;ccedil;\u0026amp;atilde;o com as suas aplica\u0026amp;ccedil;\u0026amp;otilde;es ou sites com o objectivo de lhe disponibilizar an\u0026amp;uacute;ncios relevantes e\\/ou melhorar os nossos servi\u0026amp;ccedil;os. Tamb\u0026amp;eacute;m podemos utilizar cookies nos nossos sites e nos dos nossos anunciantes para lhe fornecer funcionalidade e publicidade no site , respectivamente, e para evitar que tenha de fornecer as informa\u0026amp;ccedil;\u0026amp;otilde;es que j\u0026amp;aacute; nos tenha fornecido em visitas subsequentes ao nosso site .\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Para informa\u0026amp;ccedil;\u0026amp;otilde;es mais detalhadas sobre as tecnologias que utilizamos e a sua capacidade de controlar esses cookies, por favor consulte a nossa \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/cookie-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;pol\u0026amp;iacute;tica de cookies\u0026lt;\\/a\u0026gt;. Recomendamos que consulte as pol\u0026amp;iacute;ticas de privacidade das aplica\u0026amp;ccedil;\u0026amp;otilde;es, servi\u0026amp;ccedil;os ou sites de terceiros com os quais interage directamente para saber como esses terceiros utilizam cookies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14. PRIVACIDADE DAS CRIAN\u0026amp;Ccedil;AS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;O InMobi cumpre os requisitos de idade de acordo com as leis de privacidade aplic\u0026amp;aacute;veis, tais como a Lei de Protec\u0026amp;ccedil;\u0026amp;atilde;o da Privacidade Online Infantil (COPPA) e a Lei de Privacidade do Consumidor da Calif\u0026amp;oacute;rnia (CCPA) nos EUA, a Lei Geral de Protec\u0026amp;ccedil;\u0026amp;atilde;o de Dados Pessoais (LGPD), a lei geral de protec\u0026amp;ccedil;\u0026amp;atilde;o de dados pessoais no Brasil e o RGPD no EEE e n\u0026amp;atilde;o recolhe intencionalmente dados pessoais sobre utilizadores de sites ou aplica\u0026amp;ccedil;\u0026amp;otilde;es dirigidas a crian\u0026amp;ccedil;as. Visite tamb\u0026amp;eacute;m a nossa \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/coppa-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Pol\u0026amp;iacute;tica COPPA\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;15.OUTROS S\u0026amp;Iacute;TIOS WEB\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;O nosso s\u0026amp;iacute;tio web e os an\u0026amp;uacute;ncios que disponibilizamos podem conter links para outros s\u0026amp;iacute;tios web. Deve estar ciente de que n\u0026amp;atilde;o somos respons\u0026amp;aacute;veis pelas pr\u0026amp;aacute;ticas de privacidade de outros s\u0026amp;iacute;tios web e estes podem ter pol\u0026amp;iacute;ticas de privacidade e termos de utiliza\u0026amp;ccedil;\u0026amp;atilde;o diferentes e n\u0026amp;atilde;o est\u0026amp;atilde;o associados a n\u0026amp;oacute;s. Concorda que n\u0026amp;atilde;o podemos controlar estes links e n\u0026amp;atilde;o somos respons\u0026amp;aacute;veis por qualquer utiliza\u0026amp;ccedil;\u0026amp;atilde;o de tais s\u0026amp;iacute;tios Web.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;16.ALTERA\u0026amp;Ccedil;\u0026amp;Otilde;ES A ESTA POL\u0026amp;Iacute;TICA DE PRIVACIDADE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Podemos alterar esta Pol\u0026amp;iacute;tica de Privacidade em qualquer momento. A Pol\u0026amp;iacute;tica de Privacidade alterada ser\u0026amp;aacute; apresentada no nosso sites . Se fizermos quaisquer altera\u0026amp;ccedil;\u0026amp;otilde;es materiais, notific\u0026amp;aacute;-lo-emos por meio de um aviso neste site antes de a altera\u0026amp;ccedil;\u0026amp;atilde;o entrar em vigor. Verifique regularmente a nossa Pol\u0026amp;iacute;tica de Privacidade para se assegurar de que leu a \u0026amp;uacute;ltima vers\u0026amp;atilde;o.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;17.CONTACTE-NOS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Se tiver alguma quest\u0026amp;atilde;o sobre esta Pol\u0026amp;iacute;tica de Privacidade, contacte-nos em \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Nome\u0026amp;aacute;mos um representante na UE. Voc\u0026amp;ecirc; pode contat\u0026amp;aacute;-los por correio em Taylor Vinters Europe Limited, Clifton House, Fitzwilliam Street Lower, Dublin, D02 XT91, Irlanda, ou por e-mail em \u0026lt;a href=\u0026quot;mailto:representative@taylorvinters.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;representative@taylorvinters.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\"","type":"Privacy Policy","language":"Portuguese","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Privacy Policy - Portugese","meta_description":"Learn about InMobi's privacy policy in Portuguese for users' privacy protection.\n"},{"page_type":"policypage","title":"Privacy Policy for Spanish (en)","headline":"Política de Privacidad","id":"privacy-policy-es","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;Uacute;LTIMA ACTUALIZACI\u0026amp;Oacute;N: AGOSTO DE 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;EFECTIVA: AGOSTO DE 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INTRODUCCI\u0026amp;Oacute;N\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi opera una plataforma de mercadeo que proporciona servicios\\/productos de publicidad y monetizaci\u0026amp;oacute;n (ya sea directamente o a trav\u0026amp;eacute;s de sus socios) a comerciantes y socios de suministro, a trav\u0026amp;eacute;s de, entre otros, medios digitales, sitios, encuestas, aplicaci\u0026amp;oacute;n(es)\\/widgets propias u operadas por terceros, intercambio(s) de demanda\\/suministro, soluciones de automatizaci\u0026amp;oacute;n de mercadeo y otros servicios, tales como, detecci\u0026amp;oacute;n de fraude, generaci\u0026amp;oacute;n de informes, audiencias, atribuci\u0026amp;oacute;n, an\u0026amp;aacute;lisis, modelaci\u0026amp;oacute;n, segmentos, medici\u0026amp;oacute;n (\u0026amp;ldquo;Plataforma de Mercadeo\u0026amp;rdquo;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. ALCANCE DE ESTA POL\u0026amp;Iacute;TICA DE PRIVACIDAD\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1 APLICABILIDAD\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Esta Pol\u0026amp;iacute;tica de Privacidad explica c\u0026amp;oacute;mo InMobi recolecta, usa y comparte informaci\u0026amp;oacute;n de individuos que interact\u0026amp;uacute;an con sus servicios, ofertas o plataformas, incluida su Plataforma de Mercadeo (\u0026amp;ldquo;Servicios de Plataforma de Mercadeo\u0026amp;rdquo;) y su p\u0026amp;aacute;gina web, respectivamente. (\u0026amp;ldquo;InMobi\u0026amp;rdquo; significa InMobi Pte. Ltd. Y sus subsidiarias). InMobi es responsable de la informaci\u0026amp;oacute;n personal que tratamos, a menos que se indique lo contrario. InMobi Pte. Ltd. es miembro de la NAI (Network Advertising Initiative) y acatamos el C\u0026amp;oacute;digo de Conducta de la NAI.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2 NO APLICABILIDAD\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi puede ofrecer aplicaciones m\u0026amp;oacute;viles independientes, servicios de contenido web, plataformas de bloqueo de pantalla, plataformas de entretenimiento social, widgets y\\/u otras caracter\u0026amp;iacute;sticas de software para consumidores a trav\u0026amp;eacute;s de dispositivos inteligentes, que se pueden precargar en los dispositivos, ser descargables, estar alojados en la web o estar disponibles a trav\u0026amp;eacute;s de otros medios digitales (\u0026amp;ldquo;Oferta de Consumo\u0026amp;rdquo;). Esta Pol\u0026amp;iacute;tica de Privacidad no se aplica a las pr\u0026amp;aacute;cticas de recolecci\u0026amp;oacute;n o de tratamiento por parte de cada uno de los servicios mencionados, respectivamente. Si usted es un consumidor de dicha Oferta de Consumo, la pol\u0026amp;iacute;tica de privacidad aplicable debe estar disponible para usted a trav\u0026amp;eacute;s de dichos servicios. Consulte las respectivas pol\u0026amp;iacute;ticas de privacidad de cada Oferta de Consumo para ver una descripci\u0026amp;oacute;n de sus pr\u0026amp;aacute;cticas de recolecci\u0026amp;oacute;n de datos y uso de datos.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;En la medida que la Oferta de Consumo anterior promueve publicidad basada en intereses usando los Servicios de Plataforma de Mercadeo, los t\u0026amp;eacute;rminos de esta pol\u0026amp;iacute;tica se aplicar\u0026amp;iacute;an a las pr\u0026amp;aacute;cticas de tratamiento de datos para dichos Servicios de Plataforma de Mercadeo.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Servicios de Plataforma de Mercadeo y Oferta de Consumo se denominan conjuntamente \u0026amp;ldquo;Servicios\u0026amp;rdquo;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. SERVICIOS DE PLATAFORMA DE COMERCIALIZACI\u0026amp;Oacute;N DE INMOBI\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi se relaciona con editores de sitios\\/aplicaciones y desarrolladores de aplicaciones para ofrecer publicidad en sus propiedades digitales, en nombre de sus socios publicitarios del lado de la demanda, a trav\u0026amp;eacute;s de diversos canales de soluciones publicitarias, entre otras, intercambios, red, fuera de la red etc. InMobi tambi\u0026amp;eacute;n puede ofrecer publicidad en Ofertas de Consumo. InMobi tambi\u0026amp;eacute;n participa en la planificaci\u0026amp;oacute;n de campa\u0026amp;ntilde;as, medici\u0026amp;oacute;n (p. ej. si se ha visto un anuncio, su marca de tiempo etc.) y atribuci\u0026amp;oacute;n de anuncios, ya sea por s\u0026amp;iacute; mismo o a trav\u0026amp;eacute;s de terceros socios de medici\u0026amp;oacute;n.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi proporciona Servicios de Plataforma de Mercadeo, entre otros, optimizaci\u0026amp;oacute;n de campa\u0026amp;ntilde;as de publicidad, an\u0026amp;aacute;lisis\\/enriquecimiento de datos, creaci\u0026amp;oacute;n de segmentos, adquisici\u0026amp;oacute;n o refidelizaci\u0026amp;oacute;n, recomercializaci\u0026amp;oacute;n o redireccionamiento de usuarios a trav\u0026amp;eacute;s de diversos canales publicitarios digitales. InMobi recibe datos en su Plataforma de Mercadeo de diversas fuentes, incluida informaci\u0026amp;oacute;n de usuario final recopilada por nuestros sistemas, aplicaciones\\/ofertas, socios, vendedores de datos\\/cookies o clientes (\u0026amp;ldquo;Fuentes\u0026amp;rdquo;), que pueden incluir aplicaciones, sitios y servicios de terceros que usted use. Consulte las pol\u0026amp;iacute;ticas de privacidad de aplicaciones, sitios y servicios que usted utilice, para entender c\u0026amp;oacute;mo dichas aplicaciones, sitios y servicios recolectan, utilizan y comparten los datos de las interacciones de usted con ellos. InMobi no es responsable de c\u0026amp;oacute;mo las aplicaciones, sitios y servicios de terceros recolectan y usan los datos.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. \u0026amp;iquest;QU\u0026amp;Eacute; INFORMACI\u0026amp;Oacute;N PERSONAL RECOLECTAMOS?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Cuando usted observa un anuncio distribuido a trav\u0026amp;eacute;s de InMobi en un sitio, app u otros medios digitales, podemos recolectar informaci\u0026amp;oacute;n sobre su dispositivo y su interacci\u0026amp;oacute;n con el anuncio. Esta informaci\u0026amp;oacute;n nos permite proporcionarle anuncios a usted, mejorar nuestros Servicios, incluso reconocer su dispositivo cuando usted use otros sitios y aplicaciones que est\u0026amp;eacute;n asociados con nosotros. InMobi tambi\u0026amp;eacute;n puede recopilar informaci\u0026amp;oacute;n de usted cuando elige interactuar con nuestras encuestas o aplicaciones basadas en opini\u0026amp;oacute;n. La informaci\u0026amp;oacute;n que podemos recolectar incluye:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul style=\u0026quot;list-style-type:none\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;(a) Identificadores de dispositivos. Los identificadores de dispositivos son cadenas alfanum\u0026amp;eacute;ricas que son exclusivas de su dispositivo. Estos incluyen:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Identificador de dispositivos iOS para Publicidad (IDFA) e Identificador iOS para Vendedores (IDFV)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;ID de Publicidad de Google (GAID), o ID de Android para dispositivos Android\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Identificador para Publicidad en plataformas OTT y CTV\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Identidad internacional de equipos m\u0026amp;oacute;viles (IMEI), en determinada jurisdicci\u0026amp;oacute;n seg\u0026amp;uacute;n permita la legislaci\u0026amp;oacute;n aplicable\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;ID de cookies\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(b) Informaci\u0026amp;oacute;n de localizaci\u0026amp;oacute;n, incluida:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Geolocalizaci\u0026amp;oacute;n o localizaci\u0026amp;oacute;n precisa de su dispositivo si le ha dado a la app o sitio permiso para recopilar su informaci\u0026amp;oacute;n de localizaci\u0026amp;oacute;n\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Informaci\u0026amp;oacute;n de localizaci\u0026amp;oacute;n que inferimos bas\u0026amp;aacute;ndonos en datos recopilados a trav\u0026amp;eacute;s de un identificador wifi al que se conecta su dispositivo, seg\u0026amp;uacute;n la legislaci\u0026amp;oacute;n aplicable y si se ha permitido acceso a la localizaci\u0026amp;oacute;n\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Informaci\u0026amp;oacute;n de localizaci\u0026amp;oacute;n que concluimos de la direcci\u0026amp;oacute;n IP de su dispositivo, siempre y cuando no infiramos la localizaci\u0026amp;oacute;n de la direcci\u0026amp;oacute;n IP a un nivel m\u0026amp;aacute;s preciso que la ciudad, a menos que usted haya dado permiso a la aplicaci\u0026amp;oacute;n o el sitio para que recopilen su informaci\u0026amp;oacute;n de localizaci\u0026amp;oacute;n\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(c) Informaci\u0026amp;oacute;n de red, incluida:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Operadora de telefon\u0026amp;iacute;a m\u0026amp;oacute;vil\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Proveedor de red o ISP\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Tipo de red (p. ej., wifi o celular)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Direcci\u0026amp;oacute;n IP\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;ID de puntos de acceso wifi a los que se conecta su dispositivo\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Fecha y hora de conexi\u0026amp;oacute;n\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(d) Informaci\u0026amp;oacute;n sobre aplicaciones o sitios y nuestro Kit de Desarrollo de Software (SDK), por ejemplo:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Nombre o versi\u0026amp;oacute;n de la aplicaci\u0026amp;oacute;n o el sitio\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Identificador de App\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Versi\u0026amp;oacute;n de SDK\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Identificador de clave API\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(e) Otra informaci\u0026amp;oacute;n de su dispositivo, entre otra:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Tipo de dispositivo (p. ej. marca y modelo)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Tiempo de arranque del dispositivo y tiempo de actualizaci\u0026amp;oacute;n\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Nombre del dispositivo\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Tama\u0026amp;ntilde;o de pantalla\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Capacidad de memoria y de disco duro\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Sistema operativo y versi\u0026amp;oacute;n (p. ej. iOS 14, Android, Windows, Blackberry)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Navegador m\u0026amp;oacute;vil utilizado (p. ej. Chrome, Safari, Firefox)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Ajustes de idioma (incluso c\u0026amp;oacute;digo de pa\u0026amp;iacute;s) y zona horaria\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Uso de aplicaciones\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(f) Informaci\u0026amp;oacute;n publicitaria. Recopilamos informaci\u0026amp;oacute;n sobre la publicidad presentada en su dispositivo, entre otra:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;El tipo de contenido de la publicidad (el anunciante y la categor\u0026amp;iacute;a, p. ej. juegos, finanzas, entretenimiento, noticias)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;El tipo de publicidad (p. ej. si la publicidad es un texto, imagen, v\u0026amp;iacute;deo o se base en otro formato)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;D\u0026amp;oacute;nde se est\u0026amp;aacute; proporcionando la publicidad (p. ej. el sitio, los medios digitales o la aplicaci\u0026amp;oacute;n en la que aparece la publicidad)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Si usted ha visto, hecho clic o interactuado de otro modo con la publicidad\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(g) Informaci\u0026amp;oacute;n de encuestas. Podemos pedir a los usuarios que participen voluntariamente en encuestas online. Estas encuestas ayudan a las marcas a mejorar los productos y servicios que le ofrecen a usted. Si rellena una encuesta, podemos recopilar la informaci\u0026amp;oacute;n de su dispositivo descrita anteriormente e informaci\u0026amp;oacute;n que usted proporciona, incluyendo su:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Edad\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Nombre\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Direcci\u0026amp;oacute;n de correo electr\u0026amp;oacute;nico\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;N\u0026amp;uacute;mero de tel\u0026amp;eacute;fono\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;G\u0026amp;eacute;nero\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Ocupaci\u0026amp;oacute;n e intervalo de ingresos\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Tama\u0026amp;ntilde;o familiar y otra informaci\u0026amp;oacute;n demogr\u0026amp;aacute;fica\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Preferencias por marcas, modos de viajar y otras opciones como consumidor.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(h) Otra informaci\u0026amp;oacute;n comercial:\u0026lt;br \\/\u0026gt;\\n\\tEn el contexto de nuestros Servicios de Plataforma de Mercadeo, nuestros clientes, socios o vendedores tambi\u0026amp;eacute;n pueden revelarnos cierta informaci\u0026amp;oacute;n personal o no personal que hayan recopilado por separado sobre usted durante su interacci\u0026amp;oacute;n con sus aplicaciones, sitios o servicios para que as\u0026amp;iacute; podamos proporcionar eficazmente nuestros Servicios. Esto puede incluir, en el contexto de sitios web, sitios web para m\u0026amp;oacute;viles, cookies, otras tecnolog\u0026amp;iacute;as u otras caracter\u0026amp;iacute;sticas consolidadas u otros identificadores relacionados con su dispositivo para entender su interacci\u0026amp;oacute;n con dicho sitio y para proporcionar determinados tipos de anuncios relevantes para sus intereses.\u0026amp;nbsp;\u0026lt;br \\/\u0026gt;\\n\\t\u0026lt;br \\/\u0026gt;\\n\\tEstas partes le proporcionan a usted cookies seg\u0026amp;uacute;n sus propias pol\u0026amp;iacute;ticas espec\u0026amp;iacute;ficas de privacidad\\/cookie y sujetas a sus propios requisitos legales aplicables. No utilizamos la informaci\u0026amp;oacute;n que nos proporcionan para otra finalidad que la permitida por dichos terceros o para proporcionar o mejorar nuestros Servicios.\u0026lt;br \\/\u0026gt;\\n\\t\u0026lt;br \\/\u0026gt;\\n\\tEn particular, uno de nuestros socios medi\u0026amp;aacute;ticos es Google. En el siguiente enlace, se describe la recopilaci\u0026amp;oacute;n y el uso de datos por parte de Google:\u0026lt;br \\/\u0026gt;\\n\\t\u0026lt;br \\/\u0026gt;\\n\\t\u0026lt;a href=\u0026quot;https:\\/\\/policies.google.com\\/technologies\\/partner-sites\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;C\u0026amp;oacute;mo utiliza Google los datos cuando usted utiliza los sitios o las aplicaciones de nuestros socios\u0026lt;\\/a\u0026gt;\u0026lt;br \\/\u0026gt;\\n\\t\u0026lt;br \\/\u0026gt;\\n\\tNo recopilamos datos delicados tales como origen racial o \u0026amp;eacute;tnico, opiniones pol\u0026amp;iacute;ticas, creencias religiosas o filos\u0026amp;oacute;ficas, datos gen\u0026amp;eacute;ticos, datos biom\u0026amp;eacute;tricos,\u0026amp;nbsp;datos\u0026amp;nbsp;relativos a la salud. Podemos mostrar anuncios dirigidos a entusiastas de la condici\u0026amp;oacute;n f\u0026amp;iacute;sica.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. \u0026amp;iquest;C\u0026amp;Oacute;MO USAMOS SU INFORMACI\u0026amp;Oacute;N PERSONAL?\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Usamos la informaci\u0026amp;oacute;n que recolectamos sobre su dispositivo para:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mostrar anuncios en su dispositivo, que puede incluir publicidad personalizada, basada en sus intereses, preferencias, ubicaciones\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Para fines de recomercializaci\u0026amp;oacute;n o redireccionamiento, es decir, para mostrar anuncios relevantes si usted ha visitado\\/accedido\\/descargado previamente un sitio o aplicaci\u0026amp;oacute;n m\u0026amp;oacute;vil con la que estamos asociados\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Para pujar a la hora de proporcionar anuncios y para determinar qu\u0026amp;eacute; publicidad es la m\u0026amp;aacute;s eficaz\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Analizar y proporcionar a nuestros socios de demanda o anunciantes informes sobre la eficacia de los anuncios y campa\u0026amp;ntilde;as, incluidos en diferentes tipos de dispositivos sobre la base de nuestra determinaci\u0026amp;oacute;n de los dispositivos que est\u0026amp;aacute;n relacionados con la misma persona. Nosotros, o terceros con los que nos relacionamos para proporcionar este servicio, podemos usar datos entre dispositivos para proporcionar servicios de publicidad basada en intereses y para entregar anuncios a medida a los usuarios de m\u0026amp;uacute;ltiples dispositivos m\u0026amp;oacute;viles incluso en aplicaciones principales y televisiones inteligentes\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Evitar mostrar los mismos anuncios demasiadas veces\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Crear segmentos de audiencia personalizados que permitan a nuestros clientes y socios dirigir mejor sus anuncios y ofertas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mejorar nuestros Servicios y ayudar a nuestros clientes y socios a mejorar sus productos y servicios\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Detectar, disuadir e impedir el fraude, el tr\u0026amp;aacute;fico fraudulento o proteger la seguridad de nuestros sistemas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Podemos tratar sus respuestas a encuestas y compartir los datos de las respuestas con las marcas que son nuestros clientes\\/comerciantes\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. \u0026amp;iquest;CON QUI\u0026amp;Eacute;N COMPARTIMOS SU INFORMACI\u0026amp;Oacute;N PERSONAL?\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi puede compartir la informaci\u0026amp;oacute;n que recopilamos o recibimos sobre usted como se describe en esta Pol\u0026amp;iacute;tica de la siguiente manera:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Editores y Socios de Suministro. Podemos compartir su informaci\u0026amp;oacute;n con editores (editores de aplicaciones o sitios) para ayudarles a entender c\u0026amp;oacute;mo interact\u0026amp;uacute;an los usuarios con sus aplicaciones y sitios y con los anuncios que se muestran en sus aplicaciones y sitios\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Socios de Demanda y Anunciantes. Podemos compartir informaci\u0026amp;oacute;n de usted con socios de demanda, marcas y anunciantes que usan nuestra Plataforma de Mercadeo, para permitirles entender el rendimiento de sus campa\u0026amp;ntilde;as; y para ayudarles a dirigir mejor sus campa\u0026amp;ntilde;as, productos u ofertas\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Socios de mercadeo. Podemos compartir su informaci\u0026amp;oacute;n con socios de datos que nos ayudan a entender mejor sus preferencias, al proporcionar servicios de enriquecimiento de datos, an\u0026amp;aacute;lisis e identificaci\u0026amp;oacute;n y empresas de medici\u0026amp;oacute;n que nos ayudan con la atribuci\u0026amp;oacute;n y el seguimiento de los anuncios distribuidos a trav\u0026amp;eacute;s de nosotros (\u0026amp;ldquo;Socios de Mercadeo\u0026amp;rdquo;)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Prestadores de servicios. Podemos compartir informaci\u0026amp;oacute;n personal que recopilamos sobre usted con nuestros prestadores de servicios externos. Las categor\u0026amp;iacute;as de prestadores de servicios a los que confiamos informaci\u0026amp;oacute;n personal incluyen: Servicios de TI y relacionados; servicios de detecci\u0026amp;oacute;n de fraude e informaci\u0026amp;oacute;n; encargados de tratamiento de pagos; prestadores de servicios al consumidor; y vendedores que apoyen la prestaci\u0026amp;oacute;n de los Servicios\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Grupo. Podemos compartir informaci\u0026amp;oacute;n personal con el Grupo para que los Servicios de InMobi y\\/o el Grupo puedan mejorarse y, de otro modo, para brindarle un mejor servicio a usted y\\/o a nuestros clientes con todas nuestras ofertas, incluida la administraci\u0026amp;oacute;n efectiva de contenido.\u0026lt;br \\/\u0026gt;\\n\\t\u0026lt;br \\/\u0026gt;\\n\\t\u0026amp;ldquo;Grupo\u0026amp;rdquo;, como se usa en esta pol\u0026amp;iacute;tica, significa, con respecto a InMobi, sus afiliados y entidades grupales enumeradas \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/affiliates-and-group-entities\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;aqu\u0026amp;iacute;\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Revelaciones que nos protegen a nosotros o a otros. Podemos acceder, preservar y revelar a terceros externos cualquier informaci\u0026amp;oacute;n que guardamos asociada con usted si creemos, de buena fe, que hacerlo es necesario o apropiado para: cumplir la legislaci\u0026amp;oacute;n vigente o con requisitos de seguridad nacional y procesos legales, tales como una citaci\u0026amp;oacute;n u orden judicial; proteger los derechos, la propiedad o la seguridad, nuestros, de usted o de otros; hacer cumplir nuestras pol\u0026amp;iacute;ticas o contratos; recopilar importes que se nos deben; o ayudar con una investigaci\u0026amp;oacute;n o procesamiento de actividad ilegal sospechosa o real\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Revelaciones en caso de fusi\u0026amp;oacute;n, venta u otras transferencias de activos. Si nos vemos implicados en una fusi\u0026amp;oacute;n, adquisici\u0026amp;oacute;n, debida diligencia financiera, reorganizaci\u0026amp;oacute;n, bancarrota, intervenci\u0026amp;oacute;n judicial, compra o venta de activos, o transici\u0026amp;oacute;n de servicio a otro proveedor, entonces su informaci\u0026amp;oacute;n puede ser vendida o transferida como parte de este tipo de transacci\u0026amp;oacute;n, seg\u0026amp;uacute;n lo permitido por la legislaci\u0026amp;oacute;n y\\/o el contrato\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Transferencias de datos internacionales. Cuando sea aplicable, protegeremos la informaci\u0026amp;oacute;n a trav\u0026amp;eacute;s de otros m\u0026amp;eacute;todos legalmente v\u0026amp;aacute;lidos, incluidos los acuerdos de transferencias de datos internacionales. Usted acepta que toda la informaci\u0026amp;oacute;n tratada por nosotros pueda ser transferida, procesada y almacenada en cualquier parte del mundo, incluyendo, pero sin limitaci\u0026amp;oacute;n a esto, los Estados Unidos u otros pa\u0026amp;iacute;ses, que puedan tener leyes de protecci\u0026amp;oacute;n de datos que sean diferentes a las leyes donde usted reside. Hemos adoptado las medidas de seguridad apropiadas para que su informaci\u0026amp;oacute;n personal permanezca protegida y exigimos a nuestros prestadores de servicios externos y a nuestros socios que posean tambi\u0026amp;eacute;n medidas de seguridad apropiadas. Podemos proporcionar detalles adicionales bajo petici\u0026amp;oacute;n.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. \u0026amp;iquest;C\u0026amp;Oacute;MO MANTENEMOS SEGURA LA INFORMACI\u0026amp;Oacute;N PERSONAL?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi utiliza medidas organizativas y t\u0026amp;eacute;cnicas razonables para proteger la informaci\u0026amp;oacute;n que recopila sobre usted, cumpliendo sus exigencias legales y de privacidad y las obligaciones contractuales. Tambi\u0026amp;eacute;n buscamos protecci\u0026amp;oacute;n contractual apropiada de nuestros socios en relaci\u0026amp;oacute;n con su recopilaci\u0026amp;oacute;n, uso o tratamiento de datos de usuarios. Desafortunadamente, ning\u0026amp;uacute;n sistema es seguro al 100\u0026amp;nbsp;%, y no podemos asegurar o garantizar la seguridad de toda la informaci\u0026amp;oacute;n que usted nos proporcione. En todo el grado que permita la legislaci\u0026amp;oacute;n aplicable, no aceptamos responsabilidad por una divulgaci\u0026amp;oacute;n no autorizada.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Al usar nuestros Servicios o proporcionarnos informaci\u0026amp;oacute;n personal, usted acepta que podamos comunicarnos electr\u0026amp;oacute;nicamente con usted en relaci\u0026amp;oacute;n con cuestiones de seguridad, privacidad y administrativas relativas al uso que usted hace de nuestros Servicios. Si detectamos un incidente en los sistemas de seguridad, podremos intentar notific\u0026amp;aacute;rselo electr\u0026amp;oacute;nicamente publicando un aviso en nuestros Servicios, por correo o envi\u0026amp;aacute;ndole un correo electr\u0026amp;oacute;nico.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. \u0026amp;iquest;C\u0026amp;Uacute;ANTO TIEMPO MANTENEMOS SU INFORMACI\u0026amp;Oacute;N?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi retiene la informaci\u0026amp;oacute;n recolectada en el contexto de nuestra Plataforma de Mercadeo durante un periodo de hasta trece (13) meses, a menos que la ley o un contexto aplicable exijan algo distinto.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi puede retener la informaci\u0026amp;oacute;n que obtiene sobre usted seg\u0026amp;uacute;n las instrucciones de sus clientes o socios que proporcionan dicha informaci\u0026amp;oacute;n o seg\u0026amp;uacute;n sea necesario para cumplir nuestras obligaciones contractuales. En caso que usted nos proporcione informaci\u0026amp;oacute;n al participar en una encuesta o aplicaci\u0026amp;oacute;n basada en opini\u0026amp;oacute;n de InMobi, \u0026amp;uacute;nicamente mantendremos sus datos personales el tiempo que sea necesario para cumplir las finalidades para las que la hemos recopilado.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Tras el periodo de retenci\u0026amp;oacute;n aplicable, InMobi \u0026amp;uacute;nicamente retendr\u0026amp;aacute; y usar\u0026amp;aacute; sus datos: (i) en un formato consolidado o anonimizado; (ii) para cumplir con sus obligaciones legales; y (iii) para resolver disputas y hacer cumplir acuerdos. Tenga en cuenta que los casos de uso indicados en esta disposici\u0026amp;oacute;n se aplicar\u0026amp;aacute;n como excepci\u0026amp;oacute;n a sus peticiones relacionadas con los derechos como persona interesada o consumidor.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. EXCLUSI\u0026amp;Oacute;N VOLUNTARIA DE PUBLICIDAD BASADA EN INTERESES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Exclusi\u0026amp;oacute;n voluntaria de publicidad basada en intereses:\u0026lt;\\/em\u0026gt; Si prefiere no recibir publicidad de InMobi basada en sus intereses, puede excluirse voluntariamente en cualquier momento yendo a la p\u0026amp;aacute;gina de InMobi \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Exclusi\u0026amp;oacute;n voluntaria\u0026lt;\\/a\u0026gt; y enviando el ID de su dispositivo o cualquier otro identificador enumerado. Si se excluye de la publicidad basada en intereses, todav\u0026amp;iacute;a recibir\u0026amp;aacute; publicidad \u0026quot;gen\u0026amp;eacute;rica\u0026quot; de InMobi. Para excluirse de nuestro sistema de direcci\u0026amp;oacute;n de anuncios por dispositivos, debe excluirse en cada navegador del dispositivo y cada dispositivo usando los m\u0026amp;eacute;todos apropiados de exclusi\u0026amp;oacute;n voluntaria.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Exclusi\u0026amp;oacute;n voluntaria de encuestas: \u0026lt;\\/em\u0026gt;Cada encuesta en la que participe le proporcionar\u0026amp;aacute; instrucciones de exclusi\u0026amp;oacute;n voluntaria, incluida una opci\u0026amp;oacute;n para omitir preguntas, que, si se elige, har\u0026amp;aacute; que su dispositivo no se incluya en esa encuesta. Obs\u0026amp;eacute;rvese que si se excluye de una encuesta todav\u0026amp;iacute;a puede recibir otras peticiones de encuesta. Si llegamos a usted a trav\u0026amp;eacute;s de modos de comunicaci\u0026amp;oacute;n de mercadeo, tales como correos electr\u0026amp;oacute;nicos, tendr\u0026amp;aacute; la opci\u0026amp;oacute;n de anular la suscripci\u0026amp;oacute;n a dichas comunicaciones a trav\u0026amp;eacute;s de los enlaces proporcionados en dichos correos electr\u0026amp;oacute;nicos.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Exclusi\u0026amp;oacute;n voluntaria de TV conectada: \u0026lt;\\/em\u0026gt;Si se excluye de publicidad basada en intereses en su dispositivo de TV conectada, su ID de publicidad no se usar\u0026amp;aacute; para crear perfiles o dirigirle a usted publicidad basada en intereses y es probable que reciba publicidad irrelevante que no sea adecuada para sus intereses. Para inhabilitar la publicidad basada en intereses, use la exclusi\u0026amp;oacute;n voluntaria de su dispositivo de TV conectada como se muestra a continuaci\u0026amp;oacute;n.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;En su dispositivo, visite los Ajustes de Privacidad del Sistema Operativo (SO). Seleccione\u0026amp;nbsp;Limitar Seguimiento Publicitario\u0026amp;nbsp;(para dispositivos iOS\\/tvOS), Exclusi\u0026amp;oacute;n voluntaria de Publicidad Basada en Intereses\u0026amp;nbsp;(para dispositivos Android),\u0026amp;nbsp;Limitar Seguimiento Publicitario\u0026amp;nbsp;(para dispositivos Roku), o ajustes similares en su SO. Vaya a la pol\u0026amp;iacute;tica de privacidad del fabricante de su dispositivo para obtener m\u0026amp;aacute;s informaci\u0026amp;oacute;n.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Tambi\u0026amp;eacute;n puede excluirse de la publicidad basada en intereses por medio de NAI. Visite \u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/mobile-choice\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Opciones de movilidad | NAI: Iniciativa de publicidad por red\u0026lt;\\/a\u0026gt; para la exclusi\u0026amp;oacute;n voluntaria de publicidad basada en intereses en dispositivos m\u0026amp;oacute;viles y \u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/internet-connected-tv-choices\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Opciones de TV conectada a internet | NAI: Iniciativa de publicidad por red\u0026lt;\\/a\u0026gt; en TV.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. DERECHOS DE PRIVACIDAD\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi otorga a los consumidores derechos como consumidor y\\/o titular de datos personales, cuando y en la medida que sea necesario seg\u0026amp;uacute;n la legislaci\u0026amp;oacute;n aplicable.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Reglamento General de Protecci\u0026amp;oacute;n de Datos (RGPD): \u0026lt;\\/em\u0026gt;Si usted es persona interesada del EEE, s\u0026amp;iacute;rvase consultar nuestra Pol\u0026amp;iacute;tica de Privacidad para el EEE \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\\/\u0026lt;\\/a\u0026gt; para ver sus derechos de persona interesada seg\u0026amp;uacute;n el RGPD\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;California:\u0026lt;\\/em\u0026gt; La Ley Californiana de Privacidad del Consumidor de 2018 (\u0026amp;ldquo;CCPA\u0026amp;rdquo;) proporciona a los residentes de California el derecho de saber qu\u0026amp;eacute; categor\u0026amp;iacute;as de informaci\u0026amp;oacute;n personal ha recolectado InMobi sobre los mismos y si InMobi ha revelado esa informaci\u0026amp;oacute;n personal para una finalidad empresarial (p. ej., a un prestador de servicios) en los 12 meses anteriores. Las categor\u0026amp;iacute;as de fuentes de las que recopilamos informaci\u0026amp;oacute;n personal y nuestras finalidades empresariales y comerciales para usar informaci\u0026amp;oacute;n personal se presentan en \u0026amp;ldquo;4. \u0026amp;iquest;QU\u0026amp;Eacute; INFORMACI\u0026amp;Oacute;N RECOPILAMOS?\u0026amp;rdquo; y \u0026amp;ldquo;5. \u0026amp;iquest;C\u0026amp;Oacute;MO USAMOS SU INFORMACI\u0026amp;Oacute;N?\u0026amp;rdquo; m\u0026amp;aacute;s arriba, respectivamente. Las categor\u0026amp;iacute;as de terceros con los que podemos compartir su informaci\u0026amp;oacute;n se enumeran en \u0026amp;ldquo;6. \u0026amp;iquest;CON QUI\u0026amp;Eacute;N COMPARTIMOS SU INFORMACI\u0026amp;Oacute;N PERSONAL?\u0026amp;rdquo; m\u0026amp;aacute;s arriba.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Los residentes de California tienen derecho a excluirse de la \u0026amp;ldquo;venta\u0026amp;rdquo; de su informaci\u0026amp;oacute;n personal. Bajo la CCPA, \u0026amp;ldquo;venta\u0026amp;rdquo; se define ampliamente e incluye la transferencia de informaci\u0026amp;oacute;n personal por un negocio a un tercero por consideraci\u0026amp;oacute;n valiosa (incluso si no hay intercambio de dinero). Se podr\u0026amp;iacute;a considerar que InMobi est\u0026amp;aacute; \u0026amp;ldquo;vendiendo\u0026amp;rdquo; informaci\u0026amp;oacute;n personal. Las categor\u0026amp;iacute;as de informaci\u0026amp;oacute;n personal que hemos \u0026amp;ldquo;vendido\u0026amp;rdquo; y las categor\u0026amp;iacute;as de terceros a los que hemos \u0026amp;ldquo;vendido\u0026amp;rdquo; informaci\u0026amp;oacute;n personal en los doce meses anteriores se enumeran en \u0026amp;ldquo;6. \u0026amp;iquest;CON QUI\u0026amp;Eacute;N COMPARTIMOS SU INFORMACI\u0026amp;Oacute;N PERSONAL?\u0026amp;rdquo; m\u0026amp;aacute;s arriba.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Los residentes del Estado de California (en los Estados Unidos) tienen los siguientes derechos de privacidad adicional:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Usted tiene derecho a ejercer determinados derechos de consumidor, tales como saber\\/revelar\\/acceder\\/borrar sus datos, recopilados en los \u0026amp;uacute;ltimos 12 meses, escribi\u0026amp;eacute;ndonos a \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tiene derecho a excluirse de la venta de sus datos haciendo clic en el siguiente enlace: \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/#int-based-opt-out\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;No vender mis datos\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Sin discriminaci\u0026amp;oacute;n.\u0026lt;\\/strong\u0026gt; Los residentes de California tienen derecho a no recibir tratamiento discriminatorio por nuestra parte en el ejercicio de sus derechos conferidos por la CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Representante autorizado.\u0026lt;\\/strong\u0026gt; \u0026amp;Uacute;nicamente usted, o alguien legalmente autorizado para actuar en su nombre, puede presentar una solicitud de consumidor verificable relacionada con su informaci\u0026amp;oacute;n personal. Tambi\u0026amp;eacute;n puede realizar una solicitud de consumidor verificable en nombre de un hijo suyo menor de edad. Para designar un representante autorizado, contacte con nosotros como se establece en \u0026amp;ldquo;17. CONTACTE CON NOSOTROS\u0026amp;rdquo; m\u0026amp;aacute;s adelante y proporcione una autorizaci\u0026amp;oacute;n por escrito firmada por usted y por el representante que hay designado.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Verificaci\u0026amp;oacute;n.\u0026lt;\\/strong\u0026gt; Para proteger su privacidad, daremos los siguientes pasos para verificar su identidad antes de satisfacer su petici\u0026amp;oacute;n. Cuando haga una petici\u0026amp;oacute;n, le pediremos que proporcione suficiente informaci\u0026amp;oacute;n que nos permita verificar razonablemente que usted es la persona de la que hemos recopilado informaci\u0026amp;oacute;n personal o un representante autorizado, que puede incluir informaci\u0026amp;oacute;n sobre su dispositivo.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Nevada.\u0026lt;\\/em\u0026gt; Si usted es residente de Nevada, tienen derecho a exclusi\u0026amp;oacute;n voluntaria de la venta de determinada Informaci\u0026amp;oacute;n Personal a terceros que pretenden otorgar licencia o vender dicha Informaci\u0026amp;oacute;n Personal. Puede ejercer este derecho escribi\u0026amp;eacute;ndonos a \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt; poniendo en el asunto \u0026amp;ldquo;Nevada solicitud de no vender\u0026amp;rdquo; y proporcion\u0026amp;aacute;ndonos su nombre y la direcci\u0026amp;oacute;n de correo electr\u0026amp;oacute;nico asociada con su cuenta.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Las leyes de privacidad de su pa\u0026amp;iacute;s pueden otorgarle los siguientes derechos adicionales sobre privacidad relacionados con su informaci\u0026amp;oacute;n personal: derecho para acceder, solicitar correcci\u0026amp;oacute;n, solicitar eliminaci\u0026amp;oacute;n\\/anonimizaci\u0026amp;oacute;n\\/bloqueo, restringir\\/objetar el tratamiento, retirar su consentimiento, solicitar portabilidad de datos, estar informado sobre terceros con los que se han compartido sus datos, y solicitar la revisi\u0026amp;oacute;n de decisiones tomadas bas\u0026amp;aacute;ndose exclusivamente en tratamiento automatizado. Para ejercer estos derechos, escr\u0026amp;iacute;banos a \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. TRANSFERENCIAS INTERNACIONALES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi puede compartir su informaci\u0026amp;oacute;n con clientes, consumidores, socios, filiales y otros terceros descritos anteriormente que tengan su base en pa\u0026amp;iacute;ses fuera de su pa\u0026amp;iacute;s de residencia (por ejemplo, si usted es residente del EEE, podemos compartir su informaci\u0026amp;oacute;n con nuestros clientes o filiales fuera del EEE), sujeto a requisitos contractuales o legales. Usted acepta que toda la informaci\u0026amp;oacute;n tratada por nosotros pueda ser transferida, tratada y almacenada en cualquier parte del mundo.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Si bien algunos pa\u0026amp;iacute;ses pueden no disponer de leyes de protecci\u0026amp;oacute;n de datos equivalentes a las del pa\u0026amp;iacute;s en el que usted reside, adoptaremos medidas razonables para proteger su informaci\u0026amp;oacute;n seg\u0026amp;uacute;n esta Pol\u0026amp;iacute;tica de Privacidad.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. CAMPA\u0026amp;Ntilde;AS DE GENERACI\u0026amp;Oacute;N DE CONTACTOS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi puede ofrecer soluciones de publicidad basada en formularios a comerciantes, incluida la recolecci\u0026amp;oacute;n de informaci\u0026amp;oacute;n voluntaria de usted como parte de un anuncio que contiene un cuestionario. Dicha informaci\u0026amp;oacute;n puede consistir en datos personales, datos o informaci\u0026amp;oacute;n no personal o ambos. Toda la informaci\u0026amp;oacute;n que usted proporcione voluntariamente en respuesta a dicho formulario o cuestionario t\u0026amp;iacute;picamente se reenv\u0026amp;iacute;a directamente a los servidores del comerciante pertinente o a su p\u0026amp;aacute;gina de destino y en tales casos ser\u0026amp;aacute; controlada por las pol\u0026amp;iacute;ticas de privacidad de dichos comerciantes en su lugar en el momento de la transferencia.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;En el caso de datos personales tratados directamente por InMobi, usted reconoce que se puede solicitar a InMobi que guarde dicha informaci\u0026amp;oacute;n durante un periodo en el que sigue gestionando la campa\u0026amp;ntilde;a aplicable de generaci\u0026amp;oacute;n de contactos para su comerciante en cuyo nombre se recopila la informaci\u0026amp;oacute;n. Esta informaci\u0026amp;oacute;n puede ser almacenada temporalmente por InMobi solamente para realizar dichas campa\u0026amp;ntilde;as basadas en formularios y se usar\u0026amp;aacute; \u0026amp;uacute;nicamente con el prop\u0026amp;oacute;sito de optimizar tales campa\u0026amp;ntilde;as, sujeta a requisitos aplicables legales\\/privacidad y contractuales. InMobi ha implementado medidas de seguridad internas para proteger el almacenamiento temporal de esta informaci\u0026amp;oacute;n y se usan medidas organizativas y t\u0026amp;eacute;cnicas razonables para proteger la misma. InMobi tiene mecanismos para eliminar o anonimizar datos personales cuando concluya dicha campa\u0026amp;ntilde;a o dentro de un periodo de treinta (30) d\u0026amp;iacute;as desde la misma. Conforme a la conclusi\u0026amp;oacute;n de la campa\u0026amp;ntilde;a aplicable, InMobi puede retener y usar su informaci\u0026amp;oacute;n \u0026amp;uacute;nicamente en la medida necesaria para crear informes para su cliente, cumplir con sus obligaciones legales, resolver disputas y hacer cumplir acuerdos, pero ninguna otra finalidad. Cualquier informaci\u0026amp;oacute;n no personal o datos enviados por usted se pueden usar para mejorar nuestros Servicios.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Si tiene preguntas sobre las campa\u0026amp;ntilde;as de generaci\u0026amp;oacute;n de contactos de InMobi, contacte con nosotros en: \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;. InMobi remitir\u0026amp;aacute; cualquier consulta o queja al comerciante pertinente responsable del tratamiento de datos provisto como parte de campa\u0026amp;ntilde;as de generaci\u0026amp;oacute;n de contactos.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. COOKIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Utilizamos cookies y balizas (beacons) que nos ayudan a recopilar parte de la informaci\u0026amp;oacute;n que hemos descrito anteriormente. Esto se puede hacer cuando interact\u0026amp;uacute;a con nosotros o con nuestros socios que permiten a InMobi recopilar datos relacionados con su interacci\u0026amp;oacute;n con sus aplicaciones o sitios con el prop\u0026amp;oacute;sito de proporcionar publicidad relevante para usted y\\/o mejorar nuestros servicios. Tambi\u0026amp;eacute;n podemos usar cookies\u0026amp;nbsp;en nuestros sitios web y los de nuestro anunciante para proporcionar funcionalidad de p\u0026amp;aacute;gina web y publicidad a usted respectivamente, y para evitarle a usted tener que proporcionar en subsiguientes visitas a nuestro sitio informaci\u0026amp;oacute;n que ya nos ha dado.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Para informaci\u0026amp;oacute;n m\u0026amp;aacute;s detallada sobre las tecnolog\u0026amp;iacute;as que usamos y su capacidad para controlar esas cookies, visite nuestra \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/cookie-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;pol\u0026amp;iacute;tica sobre cookies\u0026lt;\\/a\u0026gt;. Le recomendamos revisar las pol\u0026amp;iacute;ticas de privacidad de las aplicaciones, servicios o sitios de terceros con los que usted pueda interactuar directamente para saber c\u0026amp;oacute;mo utilizan las cookies esos terceros.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14. LA PRIVACIDAD DE LOS NI\u0026amp;Ntilde;OS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi cumple los requisitos determinados por la edad seg\u0026amp;uacute;n la legislaci\u0026amp;oacute;n de privacidad aplicable, tal como la Ley de Protecci\u0026amp;oacute;n de Privacidad Online Infantil (COPPA) y Ley Californiana de Privacidad del Consumidor (CCPA) en los EE.\u0026amp;nbsp;UU.,\u0026amp;nbsp;Lei Geral de\u0026amp;nbsp;Prote\u0026amp;ccedil;\u0026amp;atilde;o\u0026amp;nbsp;de Dados Pessoais (LGPD), ley general de protecci\u0026amp;oacute;n de datos personales en Brasil y el RGPD en el EEE y no recopila datos personales a prop\u0026amp;oacute;sito sobre usuarios de sitios o aplicaciones dirigidos a ni\u0026amp;ntilde;os. Visite tambi\u0026amp;eacute;n nuestra\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/coppa-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Pol\u0026amp;iacute;tica COPPA\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;15. OTROS SITIOS WEB\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Nuestra p\u0026amp;aacute;gina web y la publicidad que proporcionamos pueden contener enlaces a otros sitios web. Debe saber que no somos responsables de las pr\u0026amp;aacute;cticas de privacidad de esos otros sitios web, ya que pueden tener diferentes pol\u0026amp;iacute;ticas de privacidad y t\u0026amp;eacute;rminos de uso y no est\u0026amp;aacute;n asociados con nosotros. Usted acepta que nosotros no podemos controlar estos enlaces y no seremos responsables del uso en dichos sitios web.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;16. CAMBIOS EN ESTA POL\u0026amp;Iacute;TICA DE PRIVACIDAD\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Podemos enmendar esta Pol\u0026amp;iacute;tica de Privacidad en cualquier momento. La Pol\u0026amp;iacute;tica de Privacidad enmendada se expondr\u0026amp;aacute; en nuestro sitio. Si realizamos cambios materiales, se los notificaremos por medio de un aviso en esto sitio antes de que los cambios sean efectivos. Compruebe regularmente nuestra Pol\u0026amp;iacute;tica de Privacidad para asegurarse de tener la versi\u0026amp;oacute;n m\u0026amp;aacute;s reciente.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;17. CONTACTE CON NOSOTROS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Si tiene preguntas sobre esta Pol\u0026amp;iacute;tica de Privacidad, contacte con nosotros en \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Hemos nombrado a un representante en la UE. Puede ponerse en contacto con ellos por correo postal en Taylor Vinters Europe Limited, Clifton House, Fitzwilliam Street Lower, Dubl\u0026amp;iacute;n, D02 XT91, Irlanda, o por correo electr\u0026amp;oacute;nico en \u0026lt;a href=\u0026quot;mailto:representative@taylorvinters.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;representative@taylorvinters.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\"","type":"Privacy Policy","language":"Spanish","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Privacy Policy - Spanish","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Sanctions Compliance (en)","headline":"InMobi Sanctions Compliance","id":"sanctions-compliance","content":"\"\u0026lt;p\u0026gt;Publisher represents and warrants that:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Publisher is not registered to do business in the following jurisdictions (\u0026quot;Sanctioned Jurisdictions\u0026quot;):\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Crimea\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Cuba\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Iran\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;North Korea\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Syria\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Afghanistan\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Publisher implements geolocation blocking for, or otherwise does not publish content in or target customers in, the Sanctioned Jurisdictions.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Publisher will not use InMobi services for or on behalf of any entities or individuals located in Sanctioned Jurisdictions or that are restricted under applicable trade sanctions and export compliance laws that includes OFAC sanctions.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Terms \u0026 Condition | Sanctions Compliance","meta_description":"Learn about Inmobi's terms and conditions for using our platform and services. Protecting your privacy is our top priority"},{"page_type":"policypage","title":"Google Click to Accept Terms (en)","headline":"InMobi Google Open Bidding Terms","id":"google-click-to-accept-terms","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Effective from: October 13, 2023 (Effective Date)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Contract shall be governed by the InMobi Terms of Service (\u0026quot;Terms\u0026quot;) (available at: \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026lt;\\/a\u0026gt;), subject to the extent modified hereunder. In case of a conflict, this Contract shall prevail over the Terms.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1. This Contract shall commence on the earlier date on which You start providing Inventory or participate in the Marketing Platform (as such terms are defined hereunder) pursuant to the Effective Date or when You Accept this Contract upon Your registration with InMobi and shall remain in full force and effect unless and until terminated by either Party in accordance with the terms of the Contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. Parties agree that this is Contract to enable InMobi to place programmatic Ads on Your Site through Google\u0026#039;s Exchange Bidding Platform. To this extent each of Media Company and InMobi have, in their respective capacities, entered into separate contractual relationships with Google Asia Pacific Ltd. or its affiliates (\u0026lt;strong\u0026gt;\u0026quot;Google\u0026quot;\u0026lt;\\/strong\u0026gt;) and independently integrated to Google\\u2019s Exchange Bidding Platform. Parties agree and acknowledge that payments to Media Company for placement of Ads as per this Contract shall be made by Google and be governed by applicable contractual relationship between the Media Company and Google based on the data obtained from Google\\u2019s reporting tool, to the exclusion of any payment obligations provided under the Terms or this Contract. For clarity, Parties acknowledge that any data reflected on InMobi\\u2019s dashboard\\/reporting tool is indicative in nature and shall be used strictly for reference purpose only. InMobi explicitly discourages reliance on the same for calculation of any payments to be made to Media Company by Google for campaigns run under this Contract. Notwithstanding the above, InMobi will have the right to charge the Publisher any fees charged to InMobi, by the Publisher\\u2019s mediation platform (if any), required to gain access to inventory, which shall be paid by the Publisher within thirty (30) days from the receipt of the invoice.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. InMobi shall deliver the advertisements in response to requests from Media Company\\u2019s servers through InMobi\\u2019s software development kit (\u0026lt;strong\u0026gt;\u0026quot;SDK\u0026quot;\u0026lt;\\/strong\u0026gt;), servers, via the SDK, JS or API integration, in accordance with the technical implementation specifications as made available to Media Company from time to time including through InMobi\\u2019s website\\/portal, however, that InMobi shall have the right, in its sole discretion, to refrain from delivering any advertisement requested to be delivered.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. Media Company shall be responsible for ensuring that access and use of the Media Company Properties by the end users are subject to and governed by a privacy policy appropriately displayed and communicated to the end users by Media Company in accordance with industry standard practices. Media Company represents and warrants that its privacy policy is in compliance with all applicable data protection and privacy legislations and that it also provides the end users with information about third party service providers and use of cookies\\/web beacons, for the purposes of serving advertisements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5. To the maximum extent permitted by applicable law, InMobi excludes and disclaims all conditions, terms, guarantees, endorsements, representations (other than fraudulent misrepresentations) and warranties including the implied warranties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6. InMobi operates its own marketplace (\u0026lt;strong\u0026gt;\u0026quot;InMobi Exchange\u0026quot;\u0026lt;\\/strong\u0026gt;) in order to facilitate transactions between advertisers and publishers. Media Company agrees to participate in InMobi Exchange and accepts that its identity as a source of advertising traffic to InMobi Exchange along with inventory details shall be made available to advertisers operating through the InMobi Exchange.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Google Click-to-Accept Terms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"mweb yes privacy policy (en)","headline":"mweb yes privacy policy","id":"mweb-yes-privacy","content":"\"\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Privacy Policy\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;EFFECTIVE FROM\\u00a0MAY\\u00a02021\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Last updated\\u00a0April 2021\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Introduction\\u00a0\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;This privacy policy (\\u201cPolicy\\u201d) governs your use and access of the content displayed in the\\u00a0OEM\\u00a0webpage (the \\u201cwebpage\\u201d). This webpage and its content are hosted by\\u00a0InMobi\\u00a0Pte. Ltd, (referred to as \\u201cwe\\u201d, \\u201cus\\u201d or \\u201cour\\u201d) on behalf of the device manufacturer\\/carrier\\u00a0service provider (hereinafter referred to as \\u201cOEM\\u201d). We respect your privacy, and we are committed to protecting it. Please read this policy carefully to understand our practices regarding your personal data.\\u00a0\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;This Policy describes (i) the types of data we may collect or that you may provide when you visit, access, and\\/or use the content of the webpage including when any advertisement or survey is displayed and\\/or as part of your interaction with such advertisement; (ii) how we use that data, and the purposes for which we collect it; and (iii) and how we disclose such data to third parties.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Your OEM may also collect, process, store your data, and we urge you to refer the privacy policy of such OEMs. Please note that such OEMs may levy charges towards internet usage during browsing of the webpage, for which you will be solely responsible.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Description\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;The webpage provides you with interesting content and targeted advertisement subject to this Policy.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;\\u00a0What data does the webpage collect and how is it used?\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;User Provided Data\\u00a0\\u2013 The webpage obtains the data you provide when you visit\\/access\\/interact with the webpage. We may ask that you provide:\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Location information, where permitted\\/enabled by the user, including Geo-location or precise location of your device is used to provide Weather information at user\\u2019s location and will not be shared with partners.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;\\u00a0Automatically Collected Data\\u00a0- the webpage may in its operation collect certain information, such as:\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;(a) Universal Unique identifiers \\u2013\\u00a0Unique identifiers are alphanumeric strings that are unique to your device.\\u00a0Typically\\u00a0an identifier UUID (Universal Unique identifiers) that we use with our partners so we can communicate for opt in\\/ opt out.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;(b) Network information, including\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Carrier\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Network type (e.g.,\\u00a0WiFi\\u00a0or cellular)\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;IP address\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;(c) Advertisement data. Our Ad partners collect data about the ads presented on your device, including:\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;The content type of the ad (the advertiser and category, e.g., mobile app utility, internet and telecom, network connectivity apps, telephony, sports, entertainment)\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;The ad type (e.g., whether the ad is a text, image, video or other format based)\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Whether you viewed, clicked or otherwise interacted with the ad\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We use Cookies or pixels (or mobile cookies\\/pixels)\\/ web beacons for automatic information collection. These are a small file(s) placed on your smart device. These permit the webpage, for example, to count users who have visited those pages or for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity). It may be possible to exercise the choice to accept cookies by activating the appropriate setting on your smart device. However, if you select this\\u00a0setting\\u00a0you may be unable to access certain features of the webpage. Please see Section 7 \\u201cWhat are my privacy rights?\\u201d below.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-left:-5px;\u0026quot;\u0026gt;\\n\u0026lt;div id=\u0026quot;{4e5612cd-80c3-4cd8-a8fa-002945eb1530}{154}\u0026quot;\u0026gt;\\u00a0\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;table border=\u0026quot;1\u0026quot; style=\u0026quot;width:0px\u0026quot;\u0026gt;\\n\\t\u0026lt;tbody\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:98px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Types of\\u00a0cookie\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:251px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\\u00a0What they do\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:164px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Opt-out mechanism\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td colspan=\u0026quot;1\u0026quot; rowspan=\u0026quot;3\u0026quot; style=\u0026quot;width:98px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Essential website\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:251px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;ol\u0026gt;\\n\\t\\t\\t\\t\u0026lt;li\u0026gt;\\n\\t\\t\\t\\t\u0026lt;p\u0026gt;Show new users the privacy policy on their first page\\u00a0visit\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\\t\u0026lt;\\/li\u0026gt;\\n\\t\\t\\t\u0026lt;\\/ol\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;ol\u0026gt;\\n\\t\\t\\t\\t\u0026lt;li\u0026gt;\\n\\t\\t\\t\\t\u0026lt;p\u0026gt;Opt-out mechanism\\u00a0with\\u00a03rd parties\\u00a0so\\u00a0we do\\u00a0not\\u00a0show\\u00a0target\\u00a0ads\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\\t\u0026lt;\\/li\u0026gt;\\n\\t\\t\\t\u0026lt;\\/ol\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td colspan=\u0026quot;1\u0026quot; rowspan=\u0026quot;3\u0026quot; style=\u0026quot;width:164px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/lenovo-content.com\\/unregister\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/lenovo-content.com\\/unregister\u0026lt;\\/a\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/wap.boostmobile.com\\/unregister\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/wap.boostmobile.com\\/unregister\u0026lt;\\/a\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/yes-swish.com\\/unregister\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/yes-swish.com\\/unregister\\u00a0\u0026lt;\\/a\u0026gt;\u0026lt;br \\/\u0026gt;\\n\\t\\t\\t\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:251px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Content\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:251px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Ad Personalization\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td colspan=\u0026quot;1\u0026quot; rowspan=\u0026quot;2\u0026quot; style=\u0026quot;width:98px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Analytics web beacons and customisation cookies\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:251px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Analyze how page is used by users\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:164px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\\u00a0\u0026lt;a href=\u0026quot;https:\\/\\/tools.google.com\\/dlpage\\/gaoptout\\/\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/tools.google.com\\/dlpage\\/gaoptout\\/\u0026lt;\\/a\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:251px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;A\\/B testing\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td style=\u0026quot;width:164px\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;div\u0026gt;\\n\\t\\t\\t\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/div\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\u0026lt;\\/tbody\u0026gt;\\n\u0026lt;\\/table\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Some of these data sets, including cookies may\\u00a0be considered to be\\u00a0personal data, in which case, we ensure compliance with the privacy laws (in force) in our collection, processing or use of the same, to the extent applicable in such jurisdictions including certain data subject rights that you may enjoy under such applicable laws. We do not collect sensitive information such as biometric data, sexual preference, physical or mental health information, political opinions, religious beliefs, credit card and other banking related information, etc. Personal data does not include aggregate, de-identified or anonymous information.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;The personal data we collect helps us to improve our services, conduct attribution, fraud detection and to deliver a better personalized experience which may include content and advertising customized to individuals\\u2019 interests, preferences and locations and to perform analysis aimed at improving your user experience. We may use the information to:\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Provide you with the webpage features and its contents and\\u00a0suggestions;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Provide advertisements, surveys and\\/or promotional content that may be of interest to\\u00a0you;\\u00a0\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Conduct analytics such as estimate our audience size and usage patterns.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Does the webpage collect precise real time location information of the device?\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;No, we infer the region basis your IP Address to be able to show appropriate privacy notice\\/ consent. The IP Address is stored on your\\u00a0browser\\u00a0and we do collect\\/ process\\/ store it in our database. We may infer the city level information from the IP Address to be able to show you the weather updates. We collect real time location only if you have provided us your consent to do so.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;You may at any time change your settings to prevent the webpage from accessing your location data. Please see Section\\u00a08\\u00a0\\u201cWhat are my privacy rights?\\u201d below and scroll down to find tools to withdraw consent from the collection of this data.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Do third parties see and\\/or have access to data obtained by the webpage?\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Yes, we may share your data with third parties in the ways that are described in this Policy:\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Disclosures to protect us or others. We may access, preserve, and disclose any data we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others\\u2019 rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Advertising networks and Analytics companies. We may share your information with brands, advertisers and analytics companies to allow them to understand the performance of their campaigns; and to help them better target their campaigns, products or\\u00a0offerings;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Service Providers.\\u00a0 The categories of service providers (processors) to whom we entrust personal information\\u00a0include:\\u00a0IT and related services; fraud detection, information and services; customer service provider; in relation to any contracts including with respect to billing, collection,\\u00a0disputes;\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Affiliates. We may share personal information with our affiliates for their business purposes including data analytics, data management, audiences, insights, content management and targeted advertising (subject to adherence to any legal or regulatory directives); and\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Disclosure in the Event of Merger, Sale, or Other Asset Transfers.\\u00a0\\u00a0If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and\\/or contract.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We may disclose aggregated or de-identified personal information about our users, and information that does not identify any individual or device, without restriction.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;International Transfers\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We may share your information with clients, affiliates and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EU resident, we may share your information with our non-EU clients or affiliates), subject to any contractual or legal requirements. This means that their processing of your personal information will involve a transfer of data outside of the EEA.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Whenever we transfer your personal information outside of the EEA, we ensure it is protected by making sure at least one of the following safeguards is in place:\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;by transferring your personal information to a country that has been deemed to provide an adequate level of protection by the European\\u00a0Commission;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;by using specific contracts approved by the European Commission which give your personal information the same protection it has within the EEA including to\\u00a0USA;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;If you wish to learn more about the specific circumstances when each of these protection measures are used, you can contact us at\\u00a0\u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;\\u00a0for the details as to how we protect specific transfer of your data.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Automatic Data Collection, Cross Device Tracking and Advertising\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;This webpage is intended to comply with the Self-Regulatory Program for Online Behavioral Advertising found at\\u00a0\u0026lt;a href=\u0026quot;http:\\/\\/www.aboutads.info\\/principles\\/\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;http:\\/\\/www.aboutads.info\\/principles\\/\u0026lt;\\/a\u0026gt;. We work with online advertising companies to provide you with relevant and useful advertising. Some of the ads you receive are customized based on predictions about your interests generated from your visits over time and across different applications and websites. For example, our partners may attempt to match your browsing activity on your mobile device with your browsing activity on your laptop. To do this our technology partners may share data, such as your browsing patterns, geo-location and device identifiers, and will match the information of the browser and devices that appear to be used by the same person.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Our partners may use tools or third-party analytical software to collect and use certain user data, as listed in section 3 above. These data sets help us in improving their services to ensure they are more tailored to your interests.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We and our partners reserve the right to use and disclose the collected data in a de-identified, anonymized and\\/or aggregated manner for the business purposes stated herewith. We and our partners do not collect\\/ share any information such as your name, phone number or email address to other ad networks or advertisers.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We may work with attribution partners and analytics companies to help us understand how the webpage is being used, such as the frequency and duration of usage. We also work with advertisers and third-party advertising companies, advertisers, ad networks, ad servers that collect information about how you interact with advertising and content provided in the webpage. Advertisers and advertising companies use some of the data collected by the webpage, including the advertising identifier assigned to your device to serve advertisements that are targeted to your interests in the webpage.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Our customers, partners or vendors (including without limitation advertising companies, advertisers, ad networks, OEMs, other application developers, data enrichment partners, etc.) may disclose to us certain personal or non-personal data they have separately collected about you so that we can effectively provide our services. They do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;What are my privacy rights?\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;To learn how to opt out of the use of data collected from this webpage including third party use, for targeted advertising purposes, please use the links provided in Section 3 What data does the webpage collect and how is it used. If you have questions or concerns about this, please write to us at\\u00a0\u0026lt;a href=\u0026quot;mailto:apps-dsr@inmobi.com\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;apps-dsr@inmobi.com\u0026lt;\\/a\u0026gt;.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Additional rights for users based out of State of California (in the United States):\\u00a0You have a right to exercise certain data subject rights such as request to access\\/ correct\\/ delete\\/ anonymize your data, collected by us in the last 12 months. We would like to inform you that we do not share\\/ sell any of your personal data with any third party.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;To the extent the privacy laws applicable to our processing of your personal data, provides certain data subject rights to you, please reach out to\\u00a0\u0026lt;a href=\u0026quot;mailto:apps-dsr@inmobi.com\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;apps-dsr@inmobi.com\u0026lt;\\/a\u0026gt;\\u00a0\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;The webpage assumes no responsibility for any third-party landing pages you access or your direct interaction with any third-party advertisers even if you engage with any specific advertisement or survey campaign displayed through the webpage; we recommend that you review the privacy policies of such third parties that you elect to interact with.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Privacy of Children\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;The webpage is meant for general audience and is not targeted to children. If a parent or guardian becomes aware that his or her child has provided us with data without their consent, he or she should contact us at\\u00a0\u0026lt;a href=\u0026quot;mailto:apps-dsr@inmobi.com\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;apps-dsr@inmobi.com\u0026lt;\\/a\u0026gt;.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Security\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We use reasonable technical and organizational measures to protect the information we collect about you in compliance with its legal and privacy requirements and contractual obligations. We also seek appropriate contractual protection from our partners and service providers regarding their collection, use or treatment of user data. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Data Retention Policy\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We store the data we receive as described in this Policy for as long as you use our webpage or as necessary to fulfill the purpose(s) for which it was collected, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Change to this Privacy Policy\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;This Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new\\u00a0\u0026lt; URL to where we store this Policy\u0026gt;\\u00a0with a notice on the site prior to the change becoming effective.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Do Not Track\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;Do Not Track (\\u201cDNT\\u201d) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.\\u00a0\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\\n\u0026lt;div\u0026gt;\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\\n\\t\u0026lt;p\u0026gt;Contact Us\\u00a0\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;If you have any questions regarding privacy while using the Application, or have questions about our practices, please submit a thorough description at\\u00a0\u0026lt;a href=\u0026quot;mailto:apps-dsr@inmobi.com\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;apps-dsr@inmobi.com\u0026lt;\\/a\u0026gt;.\\u00a0\u0026lt;\\/p\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"UNIFID (LR) Terms of Use","headline":"UNIFID (LR) Terms of Use","id":"unifid-lr-terms-of-use","content":"\"\u0026lt;div\u0026gt;\\n\u0026lt;p style=\u0026quot;text-align: center;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;UNIFID (LR) Terms of Use\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;These terms (\\u201c\u0026lt;strong\u0026gt;Terms\u0026lt;\\/strong\u0026gt;\\u201d) are entered into by and between You (\\u201c\u0026lt;strong\u0026gt;You\u0026lt;\\/strong\u0026gt;\\u201d or \\u201c\u0026lt;strong\u0026gt;Your\u0026lt;\\/strong\u0026gt;\\u201d or \\u201c\u0026lt;strong\u0026gt;Publisher\u0026lt;\\/strong\u0026gt;\\u201d) and InMobi Pte. Ltd. on behalf of itself and its affiliates (\\u201c\u0026lt;strong\u0026gt;InMobi\u0026lt;\\/strong\u0026gt;\\u201d) and apply to you in addition to the InMobi Terms of Service available at \u0026lt;a href=\u0026quot;{page_52}\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; tabindex=\u0026quot;-1\u0026quot; target=\u0026quot;_blank\u0026quot; title=\u0026quot;{page_52}\u0026quot;\u0026gt;www.inmobi.com\\/terms-of-service\\/\u0026lt;\\/a\u0026gt; and the UNIFID Addendum available at \u0026lt;u\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/unifid-addendum\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; tabindex=\u0026quot;-1\u0026quot; target=\u0026quot;_blank\u0026quot; title=\u0026quot;https:\\/\\/www.inmobi.com\\/unifid-addendum\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/unifid-addendum\\/\u0026lt;\\/a\u0026gt; \u0026lt;\\/u\u0026gt;.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Through these Terms, InMobi will translate Input Sources as defined herein from You to LiveRamp\\u2019s proprietary Identitylink Envelopes to enable You to make Your inventory addressable for commercial marketing uses.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi will incorporate into Your sites builds of Liveramp\\u2019s Authenticated Traffic Solution and\\/ or related code (\\u201c\u0026lt;strong\u0026gt;ATS\u0026lt;\\/strong\u0026gt;\\u201d or \\u201c\u0026lt;strong\u0026gt;Services\u0026lt;\\/strong\u0026gt;\\u201d) identity library. ATS integrates with SDK or API to allow You to pass hashed email and\\/or phone number (for the purposes of these Terms, \\u201c\u0026lt;strong\u0026gt;Publisher Data\u0026lt;\\/strong\u0026gt;\\u201d) to LiveRamp via a real-time API call. ATS will be delivered via a globally deployed CDN. You shall place ATS in the header (or related) section of Your web pages (the \\u201c\u0026lt;strong\u0026gt;Wrapper\u0026lt;\\/strong\u0026gt;\\u201d) (provided You have received a privacy approval from LiveRamp, such approval at LiveRamp\\u2019s sole discretion), whereby the Wrapper may collect (i) login information (ii) email sign-up, and (iii) phone number, ((i)-(iii) (collectively, \\u201c\u0026lt;strong\u0026gt;Input Sources\u0026lt;\\/strong\u0026gt;\\u201d). Such Input Sources shall be considered Publisher Data. InMobi and\\/ or LiveRamp\\u2019s API will return IdentityLink Envelopes (as described below) in real-time. You will use ATS to write the IdentityLink Envelope into first-party client-side storage on either Your sub-domain and\\/or root domain. You will use ATS to send the IdentityLink Envelope to InMobi\\u2019s Supply Side Platforms (\\u201cSSPs\\u201d) and\\/or Exchanges in order to allow SSPs and Exchanges who work with LiveRamp and\\/or the Advertising ID Consortium to translate the IdentityLink Envelopes into the encoded IdentityLinks for Demand Side Platforms (\\u201cDSPs\\u201d) to leverage for bid decisioning purposes. You may only use the ATS code for the exclusive purpose of providing Input Sources to LiveRamp for translation to IdentityLink Envelopes.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You hereby grant to InMobi and to LiveRamp a term-limited, worldwide, exclusive, non-sublicensable, non-transferable (except as permitted in the assignment provisions) license, with the right to sublicense, to access, download, receive, store, reproduce, modify and use the Input Sources as set forth and for the purposes of these Terms. Upon termination of these Terms, InMobi and LiveRamp shall be required to destroy or cease use of any licensed Input Sources. InMobi retains the right to pass on such Input Sources to its other partners.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You grant to InMobi and to LiveRamp a Term-limited non-exclusive, non-sublicensable, non-transferable license to access and use the Wrapper as described herein.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You may be required to and agree upon such requirement to execute a mutual non-disclosure agreement with Liveramp.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You may be required to and agree upon such requirement to undergo a privacy review conducted by Liveramp.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You represent and warrant that You have all necessary rights required to pass on the data to InMobi and\\/ or to Liveramp as required under these Terms.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You warrant that where LiveRamp distributes Publisher Data to a third-party destination, You have an agreement in place with the third-party destination for its receipt of Publisher Data, and that the handling of Publisher Data by the third-party destination is subject to the terms and conditions of that separate agreement; and, LiveRamp is an intended third-party beneficiary with respect to these required provisions in this Section, with the right to enforce its terms directly against You.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;LiveRamp may only use the Input Sources to match to its Identity graph but cannot enrich its identity graph with the Input Sources for the purposes of providing addressability for its clients.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You may not use the IdentityLink Envelopes or the IdentityLinks for the purposes of re-identification.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You may not distribute IdentityLinks, except as provided for within separate agreements with LiveRamp or agreements with the Advertising ID Consortium (the \\u201c\u0026lt;strong\u0026gt;Consortium\u0026lt;\\/strong\u0026gt;\\u201d). Notwithstanding the above, You may use the IdentityLink Envelopes or the IdentityLinks along with other ID links that InMobi uses or works with in relation to the same end user.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You agree that LiveRamp may receive PII in connection with the Services described herein.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;If applicable, You must manage user consents, either through LiveRamp and or its subsidiary consent management platform (\\u201c\u0026lt;strong\u0026gt;CMP\u0026lt;\\/strong\u0026gt;\\u201d) or a third party CMP prior to distribution to LiveRamp.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The Parties acknowledge that: (i) the state of the law with respect to privacy, including without limitation, behavioral advertising, contextual advertising, cookies, personal information, and informational privacy is unsettled; and (ii) subsequent to the coming not effect of these Terms, new or changes in existing applicable local, state, federal, and international laws, rules, and regulations (a \u0026quot;\u0026lt;strong\u0026gt;Change in Law\u0026lt;\\/strong\u0026gt;\u0026quot;) may limit or prohibit the delivery of, access to, or use of Publisher Data or other activities as contemplated under these Terms. Neither Party makes any representations or warranties with respect to such Changes in Law; moreover, each Party hereby expressly disclaims any representations, warranties, guarantees, covenants, or obligations relating thereto. In the event that a Change in Law frustrates the purpose of these Terms, either Party may immediately terminate these Terms with written notice.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;In the event You intend to provide Input Sources to InMobi and\\/ or to LiveRamp from an Approved Geography listed at \u0026lt;a href=\u0026quot;https:\\/\\/liveramp.com\\/authenticated-traffic-solution-country-specific-terms\\/\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; tabindex=\u0026quot;-1\u0026quot; target=\u0026quot;_blank\u0026quot; title=\u0026quot;https:\\/\\/liveramp.com\\/authenticated-traffic-solution-country-specific-terms\\/\u0026quot;\u0026gt;https:\\/\\/liveramp.com\\/authenticated-\u0026lt;\\/a\u0026gt; \u0026lt;a href=\u0026quot;https:\\/\\/liveramp.com\\/authenticated-traffic-solution-country-specific-terms\\/\u0026quot; rel=\u0026quot;noreferrer noopener\u0026quot; tabindex=\u0026quot;-1\u0026quot; target=\u0026quot;_blank\u0026quot; title=\u0026quot;https:\\/\\/liveramp.com\\/authenticated-traffic-solution-country-specific-terms\\/\u0026quot;\u0026gt;traffic-solution-country-specific-terms\\/ \u0026lt;\\/a\u0026gt;(\\u201c\u0026lt;strong\u0026gt;Approved Geography Terms\u0026lt;\\/strong\u0026gt;\\u201d), You shall comply with such Approved Geography Terms. InMobi may, in its discretion, add, remove, revise, change, or otherwise alter the requirements in the Approved Geography Terms to comply with a Change in Law (as defined herein) or change in services. Within thirty (30) days, the You will (i) ensure compliance with any new requirements that are notified; or (ii) opt out of providing Input Sources which do not comply with the updated Approved Geography Terms.\u0026lt;br \\/\u0026gt;\\n\\t\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi may, in its sole discretion, refuse to accept Publisher Data that it reasonably deems to be in violation of these Terms. If InMobi declines to accept Publisher Data, upon request from You, InMobi will provide an explanation of the reason why the Publisher Data was not accepted, and the Parties will work together in good faith to resolve the issue.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Unifid Addendum (en)","headline":"Unifid Addendum","id":"unifid-addendum","content":"\"\u0026lt;div style=\u0026quot;clear:both;\u0026quot;\u0026gt;\\n\u0026lt;p\u0026gt;We refer to the Terms of Service located at \u0026lt;a href=\u0026quot;\\/terms-of-service\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;www.inmobi.com\\/terms-of-service\\/\u0026lt;\\/a\u0026gt; \u0026lt;strong\u0026gt;(\\u201cAgreement\\u201d)\u0026lt;\\/strong\u0026gt; which you have accepted, or the paper contract in the event You have signed a paper contract \u0026lt;strong\u0026gt;(\\u201cAgreement\\u201d)\u0026lt;\\/strong\u0026gt; with InMobi, to avail InMobi\\u2019s advertising services as a publisher \u0026lt;strong\u0026gt;(\\u201cPublisher\\u201d)\u0026lt;\\/strong\u0026gt;. The terms below shall be deemed to be part of such Agreement. \u0026lt;strong\u0026gt;(\\u201cAddendum\\u201d)\u0026lt;\\/strong\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Background\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;WHEREAS, InMobi has entered into arrangements with global identity resolution services companies which provide proprietary identity-based advertising solutions, and which are listed in the dashboard made accessible by InMobi \u0026lt;strong\u0026gt;(\\u201cID Partners\\u201d)\u0026lt;\\/strong\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;WHEREAS, the Company has the option to license certain Company Data being hashed emails and\\/ or phone numbers \u0026lt;strong\u0026gt;(\\u201cCompany Data\\u201d)\u0026lt;\\/strong\u0026gt;, in order to enable InMobi to convert such Company data into identity-based advertising solutions, through InMobi\\u2019s ID Partners, and thereby enable the Company to make its inventory addressable for commercial marketing uses \u0026lt;strong\u0026gt;(\\u201cID Services\\u201d)\u0026lt;\\/strong\u0026gt;, to the extent permitted in this Addendum.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;NOW THEREFORE\u0026lt;\\/strong\u0026gt;, the Company has chosen to license its Company Data to InMobi in order to engage with select ID Partner\\u2019s (identified in the dashboard made accessible by InMobi) through InMobi, to avail ID Services, and it is agreed that this Addendum shall be incorporated within the Terms as follows:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul style=\u0026quot;list-style-type:upper-alpha\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;For the purposes of this Addendum, Company shall provide InMobi with Company Data, which InMobi shall share with it\\u2019s ID Partners, which shall in turn use and\\/ or process the data in the manner as prescribed in the applicable terms of conditions of the relevant ID Partners.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;For Company Data passed to InMobi by the Company under this Addendum, Company shall be the Data Controller and InMobi shall be the Data Processor for the purposes of the GDPR. Company shall be Business, and InMobi may assume the role of a Service Provider or Third Party for the purposes of the CCPA.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;As a precondition to the ID Services provided through the ID Partners, the Company shall agree to and comply with the applicable terms of conditions of the relevant ID Partners as listed and made accessible by InMobi in the dashboard.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi and\\/ or the Company shall each comply with all applicable federal, state, county, and local laws, ordinances, regulations and codes in the performance of this Addendum, including all applicable privacy and data protection laws, rules, and regulations.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;This Addendum shall be and is hereby incorporated in and forms a part of the Terms. In case of conflict between the Terms and this Addendum, this Addendum shall prevail with respect to the subject matter hereof. All capitalized terms not defined in this Addendum shall have the definitions given to them in the Terms.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;For the avoidance of doubt, this Addendum shall be effective from the effective date of the Agreement. This Addendum may be terminated by either Party upon providing the other Party a prior written notice of 30 days. All other terms and conditions of the Terms shall remain in full force and effect.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"UnifID Addendum","meta_description":"Discover InMobi's addendum for UNIFID compliance and enhanced data protection.\n\n\n\n"},{"page_type":"policypage","title":"Publisher Compliance on Political Advertising (en)","headline":"Publisher Compliance on Political Advertising","id":"publisher-compliance-on-political-advertising","content":"\"\u0026lt;p\u0026gt;Publishers belonging to the states of Maryland, Washington, Nevada, New Jersey, Louisiana, New York and California are expected to ensure compliance with additional requirements for political ads concerning state elections. InMobi has created advisory guidelines for political ad publishers based in the listed states.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;br \\/\u0026gt;\\n1.\\u00a0Publisher\\u2019s must comply with state specific disclosure requirements.\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\n2. Publisher\\u2019s must comply with state specific disclaimer requirements.\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\n3. Publisher\\u2019s may maintain political ad data.\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\n4. Publisher\\u2019s may make public such political ad data.\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\n5. Publisher\\u2019s may share political ad data with State Election Boards.\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\n6. Publisher\\u2019s may archive political ad data.\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\n7. Publisher\\u2019s may bar political ad\\u2019s by foreigners.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;br \\/\u0026gt;\\nWhile the above directives are merely advisory in nature, under no circumstances must the minimum compliance requirements of the state-specific laws be compromised with by the publishers within the respective states. \\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;br \\/\u0026gt;\\n\u0026lt;strong\u0026gt;NOTE: \u0026lt;\\/strong\u0026gt;This is applicable only for pubslishers who are based in the US.\\u00a0\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Trust and Safety (en)","headline":"Trust and Safety","id":"trust-and-safety","content":"\"\u0026lt;p\u0026gt;Ensuring the safety of end users and peace of mind for advertisers and publishers is of paramount importance for InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;As the number of mobile applications and spending on advertising grows, unfortunately so does fraud. Not only is fraud constantly evolving, but online fraudsters are also always changing their tactics to try to steal money from advertisers.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;As a trusted partner to leading brands and publishers across the globe, InMobi has established processes and checks on our supply-side platform (SSP) and exchange to ensure brand safety and a fraud-free experience.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The term \u0026quot;Brand Safety\u0026quot; describes the controls that companies in the digital advertising supply chain employ to protect the reputation of brands when their ads appear next to illegal content, which may lead to a related loss of return on investment.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A great deal of content online today is not curated and this is brand unsuitable. InMobi adheres to the Brand Safety floor defined by the 4A\u0026#039;s with IAB, and we have a zero-tolerance policy regarding brand safety and Invalid activities. The below set of categories (Images\\/Video\\/Audio\\/Text) are considered as high risk:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Adult and explicit sexual content\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Arms and ammunition\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Death or injury\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Online piracy\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Hate speech and acts of aggression\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Sensitive social issue or violation of human rights\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Spam or harmful content\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Mobile Web:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the past decade, the usage of mobile devices has increased, with that the customers\u0026#039;\\u00a0focus on mobile advertising and content has also increased. Mobile web simply mean web browser services accessed from mobile devices.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Consumers spend less time on mobile web compared to apps. However, there are a lot more mobile websites that have large followings and do not have their own mobile apps.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The fraud on mobile advertising has drastically increased with the usage. The main objective of the fraudster is to steal from advertiser and publishers. Not only does it drain revenue, but it also causes damage to workflow and data, ruining potential strategies before they\u0026#039;ve even begun.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;At InMobi, every publisher is exhaustively reviewed before they are onboarded. Once the publisher is onboarded, the site registered is tested to ensure they follow and adhere to InMobi content policy. The sites are reviewed by our MRC-accredited third-party vendor to flag invalid traffic from the publishers, and the content is also reviewed by our in-house site approval team to make sure no unacceptable content is added on site.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Connected TV and Over-the-Top (OTT) Video\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The majority of internet users now watch videos online each month. Most of this is consumed on OTT apps on mobile devices and through Connected TV. Fraud is not new to the OTT space, although the rise of OTT apps has put SSPs under pressure to determine what content is truly premium.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;While InMobi requires its demand partners to ensure that the content shared adheres to our content guidelines, InMobi also has a stringent vetting process for CTV\\/OTT supply partners and endeavors to reduce any non-compliance. We adhere to MRC, IAB and TAG guidelines to ensure transparency and safety for all our demand partners. All apps are reviewed to check if they are COPPA compliant. InMobi is also integrated with MRC-accredited third-party vendors to identify and proactively prevent any instance of invalid activities.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Protecting Advertisers and Publishers from Invalid Activities\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Measures to Protect Publishers:\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi requires its demand partners to restrict any advertisements that are offensive, deceptive, or misleading, contain spam and\\/or promote illegal products or services. We have a zero-tolerance policy for advertisers who do not comply with our ad quality guidelines.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Our \u0026lt;a href=\u0026quot;\\/content-guidelines-advertisers\u0026quot; rel=\u0026quot;noopener noreferrer\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;ad content guidelines\u0026lt;\\/a\u0026gt; are region-specific and abide by each country\u0026#039;s laws and regulations on digital advertising. Our creative review process is constantly updated and improved based on the business inflow on both the demand and supply ecosystem. With business scaling at both ends, we aim to keep the system clean and to cater to a diverse client base. We strive endlessly to maintain the highest quality standards to ensure both buyer and seller have a fair advantage in the ad auction.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We monitor and screen all ads through multiple ad quality (AQ) processes to ensure that only good quality ads are rendered on our supply. We have a comprehensive AQ response protocol where every demand partner and their ads are reviewed. If they are found to have sent brand unsafe\\/bad ads, they are immediately removed and suspended from our systems.\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi\u0026#039;s review process runs numerous back-end checks, including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Buyer Verification:\u0026lt;\\/strong\u0026gt; Buyer email ID, contact number and address are verified to make sure it\u0026#039;s a valid buyer. IAB taxonomy is followed to categorize the creative.\\u00a0\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Programmatic Supply Preference:\u0026lt;\\/strong\u0026gt; InMobi supports various kinds of supply filtering controls based on the buyer\u0026#039;s preferences (client-specific safety filtering). We also honor all queries per second (QPS) limitations set by the buyer.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Ad Quality and Malware:\u0026lt;\\/strong\u0026gt; Every publisher is concerned about the types of ads shown on their app\\/site. To protect publishers from malvertising like fraudulent domains, auto-redirects, scam ads and pop-ups, the InMobi SDK has a feature that captures all auto-redirections caused by any ad that is rendered on our supply. We also work with third-party vendors to identify such fraud and they are rejected before the ad is rendered.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Fraud Profiling:\u0026lt;\\/strong\u0026gt; Our internal ad screening tools identify threats by verifying the domains in real time and block any ad with a known issue.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Measures to Protect Advertisers:\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Ad fraud is type of scam which deceives advertisers into paying for something worthless such as fake traffic or even leads generated by bots. Ad fraud provides misaligned incentives, which open the door to a tremendous amount of fraudulent online activities whether it\u0026#039;s by non-human or human traffic.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To protect advertisers from such invalid activities, InMobi implements strict policies and processes when onboarding publishers, including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Seller Verification:\u0026lt;\\/strong\u0026gt; Publisher properties undergo thorough evaluation, including ownership verification. Apps and sites are categorized, and ads.txt is mandated for mobile web and app-ads.txt for in-app supply. Additionally, all publishers must comply with guidelines established by the Media Rating Council (MRC) around invalid traffic (IVT) and viewability.\\n\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Seller Inventory Ownership:\u0026lt;\\/strong\u0026gt; ads.txt and app-ads.txt is added by mobile web and in-app supply respectively in their websites to add transparency to the programmatic advertising ecosystem. It is a text file which publisher can add on their website and is accessed publicly. It is a secure method that publishers and distributors can use to declare the companies they authorize to sell their digital inventory. This makes it valid, simple, and easy to update.\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Ads.txt\\/app-ads.txt supports transparent programmatic digital media transactions and can remove the financial incentive from selling counterfeit and misrepresented media. As publishers sell their inventory through a variety of sales channels, it helps the brand advertiser to know the inventory they are buying is from a legit publisher\\/ authorized reseller. The format to add the details in ads.txt file is #\u0026lt; SSP\\/Exchange Domain \u0026gt;, \u0026lt; SellerAccountID \u0026gt;, \u0026lt; PaymentsType \u0026gt;, \u0026lt; TAGID \u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;For CTV\\/ OTT, multiple entries have the ownership to send ad request, and they are called \u0026#039;inventory sharing\u0026#039;. It can be app owner \\/content creator \\/ distributor. The in-app owner ads.txt file, along with distributor information, the relationship and authorized seller and reseller information needs to be added.\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;If a participating company acting as a indirect seller\\/Intermediary must honor a Direct Seller\\u2019s app\\/ads.txt file if one has been published, buying only from entities identified within the published ads.txt file. If that company is transacting with in-app inventory, it must also honor a Direct Seller\\u2019s app-ads.txt file if one has been published, buying only from entities identified within the published app-ads.txt file.\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;If the Reseller \\/ intermediary publisher is TAG registered it is mandated to pass payment id chain in requests.\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;More information on ads.txt is available via the IAB at - \u0026lt;a href=\u0026quot;https:\\/\\/iabtechlab.com\\/ads-txt\\/\u0026quot; rel=\u0026quot;noopener noreferrer\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/iabtechlab.com\\/ads-txt\\/\u0026lt;\\/a\u0026gt;, and publishers registered with us could also write to \u0026lt;a href=\u0026quot;mailto:quality@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;quality@inmobi.com\u0026lt;\\/a\u0026gt; to have their questions related to ads.txt and app-ads.txt answered.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Ad Adjacency:\u0026lt;\\/strong\u0026gt; All publishers using the InMobi platform are required to adhere to InMobi content guidelines, and apps with a significant user base and request volume are reviewed at regular intervals to screen for any ad adjacency or ad experience issues.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Invalid Traffic Filtering:\u0026lt;\\/strong\u0026gt; Extensive technical checks ensure ads are rendered on the registered and verified publisher property. All unregistered bundle IDs are immediately blocked, and the responsible publisher is deactivated.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Viewability Verification:\u0026lt;\\/strong\u0026gt; We work with an MRC-accredited viewability measurement company. This partnership and our internal controls ensure that the ad is contained in the viewable space of the app based on pre-established criteria as per the campaign\u0026#039;s set-up.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Anti-Piracy, Industry Standard Compliance and Certifications:\u0026lt;\\/strong\u0026gt; InMobi is certified with TAG\u0026#039;s Anti-Fraud program. InMobi does not allow non-compliant apps and follows the industry-wide app blocklist and domain blocklist. Publishers suspended for invalid activities are prevented from monetizing again on InMobi\u0026#039;s platform.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;TAKE DOWN POLICY:\u0026lt;\\/strong\u0026gt; InMobi has established a well-defined Anti-Fraud Governance and Take Down Policy.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi conducts internal audits on a regular basis across all supply and demand sources. This also includes quarterly TAG CAF audits and yearly reviews by independent auditors. Red Flag malvertising events are tracked and reported. Site and app traffic-related data is recorded, and any deviation determined as an anomaly or abnormal in the supply chain gets immediately reported to InMobi\u0026#039;s Trust and Safety Team.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Bad players are identified quickly based on multiple validation reports from MRC-accredited partners combined with in-house technology and investigation. If any account is determined fraudulent, it gets suspended.An automated communication is then sent to the seller with the reason for suspension.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If the number of Red Flag events from a specific buyer breaches the defined threshold, the advertiser is suspended. Account suspension is communicated directly to buyers and partners by InMobi\u0026#039;s central quality team.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi adheres to MRC, TAG and IAB guidelines.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For more information, please reach out to us to speak with one of our experts.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Trust and Safety","meta_description":"InMobi Trust and Safety: Protecting users, partners and brands with industry-leading technology and policies."},{"page_type":"policypage","title":"InMobi Exchange Participation Program Terms - Exchange Terms (en)","headline":"InMobi Exchange Participation Program Terms (\"Exchange Terms\")","id":"exchange-terms","content":"\"\u0026lt;p\u0026gt;These terms are applicable to your participation in InMobi\u0026#039;s programmatic market place (\u0026quot;\u0026lt;strong\u0026gt;InMobi Exchange\u0026lt;\\/strong\u0026gt;\u0026quot;) which facilitates transactions between advertising network, demand partners or other participants in the InMobi Exchange, which may include InMobi, Glance InMobi Pte. Ltd. or its or their affiliates (collectively \u0026quot;\u0026lt;strong\u0026gt;Demand Partners\u0026lt;\\/strong\u0026gt;\u0026quot;) who bids to buy Ad slots in digital inventory listed by you (as a supply partner or publisher). These terms also apply where you elect to participate in the mediation platform provided by InMobi which allows you to serve your or third-party advertisements that you make available for display on the applications and websites that you designate based upon the criteria selected by you (\u0026quot;\u0026lt;strong\u0026gt;Mediation Platform\u0026lt;\\/strong\u0026gt;\u0026quot;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;You hereby accept the following terms (\u0026quot;\u0026lt;strong\u0026gt;Exchange Terms\u0026lt;\\/strong\u0026gt;\u0026quot;):\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Ad(s)\u0026lt;\\/strong\u0026gt;\u0026quot; means any type of advertising materials of demand partners, including without limitation text messaging, audio and video files, rich media, native, content, text, graphic files etc. in any format permissible by InMobi Exchange;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Exchange\u0026lt;\\/strong\u0026gt;\u0026quot; means real-time marketplace for buying and selling of online media advertising inventory from multiple ad networks, exchanges and\\/or other supply side partners\\/platforms\\/publishers.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1. You agree and accept that your sites, applications or other media inventory as a source of advertising traffic in response to any Ad request to InMobi Exchange and Mediation Platform shall be made available to demand partners operating through such Exchange;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. These Exchange Terms shall be read in addition to the terms of any contract (whether online Terms of Service available at the url or paper) that the Publisher may have concluded with InMobi (\u0026quot;Contract\u0026quot;). The terms of such Contract shall be binding on you except to the extent of any inconsistency between the Exchange Terms and the terms of such Contract, in which case, the Exchange Terms shall prevail.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Exchange Terms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Privacy Addendum for Publishers participating in affiliate program (en)","headline":"Privacy Addendum for Publishers participating in affiliate program","id":"privacy-addendum-for-publishers-participating-in-affiliate-program","content":"\"\u0026lt;p\u0026gt;We refer to the Terms of Service located at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/terms-of-service\\/\u0026lt;\\/a\u0026gt; (\\u201cAgreement\\u201d) which You have accepted (in the capacity of a \\u201cpublisher\\u201d or \\u201csupply partner\\u201d as the context may require and also referred to as \\u201cPublisher\\u201d or \\u201cYou\\u201d) and InMobi (\\u201cInMobi\\u201d or \\u201cwe\\u201d or \\u201cus\\u201d) to monetize affiliate promotion property through InMobi\\u2019s affiliate program as set out under the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;OR\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the agreement or insertion order (\\u201cAgreement\\u201d) between You (in the capacity of a \\u201cpublisher\\u201d or \\u201csupply partner\\u201d as the context may require and also referred to as \\u201cPublisher\\u201d or \\u201cYou\\u201d) and InMobi (or \\u201cwe\\u201d or \\u201cInMobi\\u201d or \\u201cus\\u201d) to monetize affiliate promotion property through InMobi\\u2019s affiliate program.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum (this \\u201cAddendum\\u201d) to the Agreement effective as of January 1, 2020 (\\u201cEffective Date\\u201d), is between InMobi and Publisher.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum consists of:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;The privacy related terms below, and\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;the Agreement, which is incorporated by reference; for sake of clarity, this Addendum is incorporated into the Agreement.\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;table\u0026gt;\\n\\t\u0026lt;tbody\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Effective Date:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;January 1, 2020\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Term:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Valid for the term of Agreement.\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\u0026lt;\\/tbody\u0026gt;\\n\u0026lt;\\/table\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Objective\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum addresses each party\\u2019s obligations under the California Consumer Privacy Act (CCPA) with respect to Personal Information as such term is defined hereunder.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;a) Capitalized terms used but not defined have the meanings given in the Agreement.\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\\u201cAdvertisements\\u201d means all the advertising content provided by InMobi on behalf of demand partners for distribution on the digital inventory provided by Publisher whether owned, operated or contracted through third parties.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) \\u201cInMobi\\u201d means InMobi Pte. Ltd. acting on behalf of itself and its affiliates including AerServ LLC. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;The following terms have the meanings assigned to them in the CCPA: \\u201cBusiness,\\u201d \\u201cConsumer,\\u201d \\u201cSale\\u201d (including sell, selling or sold), and \\u201cService Provider\\u201d.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;d) \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\\u201cCalifornia Consumer Privacy Act\\u201d (\\u201cCCPA\\u201d) means Cal. Civ. Code Title 1.81.5, \\u00a7 1798.100 \\u2013 1798.199.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;e) \\u201cPersonal Information\\u201d means information that InMobi either provides to obtains from the Publisher and that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a Consumer or any individual residing in the U.S (User). Personal Information includes advertising identifiers and other unique identifiers such as Device IDs, GPID, IP Address, ADIDs and any inferences drawn from and incorporating the same to create audience profile. Personal Information does not include any aggregated or anonymized or de-identified data.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;2. \u0026lt;strong\u0026gt;Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Statuses of the Parties. The parties acknowledge that the applicable data protection legislation(s) ultimately determines status with respect to each party and accordingly each party shall comply with the requirements applicable to such party\\u2019s capacity under CCPA or applicable data protection legislation.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Obligations.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(i) Where a party is sharing any Personal Information (\\u201cDiscloser\\u201d), such Discloser agrees to comply with the requirements of the applicable data protection legislation, specifically CCPA, as such laws apply to it in its capacity as a Discloser. Where a party is obtaining any Personal Information (\\u201cRecipient\\u201d), such Recipient agrees to comply with the requirements of the applicable data protection legislation, specifically CCPA, as such laws apply to it in its capacity as a Recipient. Each party shall provide reasonable assistance to the other to enable them to facilitate Users exercising their rights under the applicable data protection legislation, to the extent applicable.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(ii) Each party shall be responsible for displaying and communicating a legally adequate privacy policy to the Users in accordance with all applicable data protection legislation(s), specifically CCPA. To the extent applicable to a party under CCPA, such privacy policy must set out a description of the categories of Personal Information the Discloser collects, the purposes for which it collects each category of Personal Information, the categories of third parties with whom the Discloser shares and\\/or sells Personal Information and adequate notice regarding rights of User with regard to their Personal Information and clearly provide for mechanisms of opt-out election(s). Publisher shall remain responsible for the third parties it may engage for processing of Personal Information whether such Personal Information is directly provided by Publisher or routed through InMobi acting on its behalf.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iii) Any notification regarding a User\\u2019s election pursuant to any privacy related rights available to the User under applicable privacy and data protection legislation(s), that a Recipient is required to comply with (e.g. right to delete under CCPA), shall be notified to the Recipient by the Discloser within 48 hours of becoming aware of the same. Each Recipient shall comply with such requests as required under the applicable privacy and data protection legislation(s). The parties acknowledge that, the Recipient may retain the User\\u2019s Personal Information solely for the purposes of billing disputes and fraud detection.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iv) Each party acknowledges that, during the term of the Agreement and for the purpose thereof:\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Recipient shall only process Personal Information for the following permitted purpose(s) in relation to distribution of Advertisements:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(1) for attribution, bidding, audience verification and fraud detection via trackers, verification partners and postbacks;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(2) for internal reporting purposes and for reporting to Discloser;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(3) for targeted advertising and optimization of campaigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(v) Each party acknowledges that the processing concerns: clicks and impressions data, IP Address, device identifiers, handset model\\/type, carrier device identifiers, http headers, publisher details (such as site ID, partner ID, publisher name), campaign details (such as campaign ID, creative ID) and such other data sets as are agreed in writing between the parties from time to time.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3. \u0026lt;strong\u0026gt;Miscellaneous\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Conflicts. In the event of a conflict between this Addendum and the Agreement regarding the subject matter hereof, this Addendum will prevail to the extent necessary to resolve the conflict.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Entire agreement. This Addendum is the parties\\u2019 entire agreement on this subject and merges and supersedes all related prior and contemporaneous oral understandings, representations, prior discussions, letters of intent, or preliminary agreements.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) No further amendment. Except as modified by this Addendum, the Agreement remains unmodified and in full force and effect.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For EU campaigns please refer to terms of any data protection terms or rider that you may have separately executed with InMobi with respect to GDPR, as applicable. If you are a publisher operating under an agreement for participating in InMobi\\u2019s publisher network requiring SDK integration, please refer the terms of any separate CCPA related addendum or rider for the terms applicable to such channels.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Privacy Addendum for Publishers - Affiliate Program","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Privacy Addendum for Supply Partners (en)","headline":"Privacy Addendum for Supply Partners","id":"privacy-addendum-for-supply-partners","content":"\"\u0026lt;p\u0026gt;We refer to the Terms of Service located at\\u00a0 \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026lt;\\/a\u0026gt; (\\u201cAgreement\\u201d) which You have accepted (in the capacity of a \\u201cpublisher\\u201d or \\u201csupply-side exchange\\u201d or \\u201csupply partner\\u201d as the context may require and also referred to as \\u201cPublisher\\u201d or \\u201cYou\\u201d) to monetize your digital inventory through Publisher Network with InMobi (\u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot; or \u0026quot;us\u0026quot;) as set out under the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;OR\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the InMobi Advertising Network Agreement or any other written agreement (\\u201cAgreement\\u201d) between You (in the capacity of a \\u201cpublisher\\u201d or \\u201csupply-side exchange\\u201d or \\u201csupply partner\\u201d as the context may require and also referred to as \\u201cPublisher\\u201d or \\u201cYou\\u201d) and InMobi (or \\u201cwe\\u201d or \\u201cInMobi\\u201d or \\u201cus\\u201d) to monetize your digital inventory through Publisher Network.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum (this \\u201cAddendum\\u201d) to the Agreement effective as of January 1, 2020 (\\u201cEffective Date\\u201d), is between InMobi and Publisher.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum consists of:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;The privacy related terms below, and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;the Agreement, which is incorporated by reference; the Agreement, which is incorporated by reference; for sake of clarity, this Addendum is incorporated into the Agreement.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;table\u0026gt;\\n\\t\u0026lt;tbody\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Effective Date:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;January 1, 2020\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Term:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Valid for the term of Agreement.\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\u0026lt;\\/tbody\u0026gt;\\n\u0026lt;\\/table\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Objective\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum addresses each party\\u2019s obligations under the California Consumer Privacy Act (CCPA) with respect to Personal Information as such term is defined hereunder.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;Capitalized terms used but not defined have the meanings given in the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) \\u201cAdvertisements\\u201d means all the advertising content provided by InMobi on behalf of Demand Partners for distribution on Publisher Network or as such term is defined under the applicable Agreement.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) \\u201cDemand Partners\\u201d or advertisers mean partners who purchase digital inventory through InMobi\\u2019s marketing platform or other advertising channels for the purpose of displaying Advertisements.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) \\u201cInMobi\\u201d means InMobi Pte. Ltd. acting on behalf of itself and its affiliates including AerServ LLC.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;d) \\u201cPublisher Network\\u201d means (i) digital website(s), properties or application(s) owned\\/ operated or contracted by You (with third parties), and (ii) the digital websites, properties or applications that are added or removed from the Publisher Network during the Term including desktop, mobile, smart appliances or gadgets, over-the-top applications (OTT) etc. as approved by InMobi from time to time or as such term is defined under the Agreement.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The following terms have the meanings assigned to them in the CCPA: \\u201cBusiness,\\u201d \\u201cConsumer,\\u201d \\u201cSale\\u201d (including sell, selling or sold), and \\u201cService Provider\\u201d.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;e) \\u201cCalifornia Consumer Privacy Act\\u201d (\\u201cCCPA\\u201d) means Cal. Civ. Code Title 1.81.5, \\u00a7 1798.100 \\u2013 1798.199.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;f) \\u201cPersonal Information\\u201d means information that InMobi obtains through its integration with Publisher and that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a Consumer or any individual residing in the U.S (User). Personal Information includes advertising identifiers and other unique identifiers such as Device IDs, GPID, IP Address, ADIDs and any inferences drawn from and incorporating the same to create audience profile. Personal Information does not include any aggregated or anonymized or de-identified data.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;2. \u0026lt;strong\u0026gt;Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Statuses of the Parties. The parties acknowledge that the applicable data protection legislation(s) ultimately determines status with respect to each party and accordingly each party shall comply with the requirements applicable to such party\\u2019s capacity under CCPA or applicable data protection legislation.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Obligations.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(i) Where You are sharing any Personal Information, You agree to comply with the requirements of the applicable data protection legislation, specifically CCPA. Any notification regarding a User\\u2019s election pursuant to any privacy related rights available to the User under applicable privacy and data protection legislation(s), that InMobi is required to comply with (e.g. right to delete under CCPA), shall be notified to it by Publisher within 48 hours of becoming aware of the same. Each party shall comply with such requests as required under the applicable privacy and data protection legislation(s). The parties acknowledge that, InMobi may retain the User\\u2019s Personal Information solely for the purposes of bidding, billing disputes and fraud detection.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(ii) Each party shall provide reasonable assistance to the other to enable them to facilitate Users exercising their rights under the applicable data protection legislation, to the extent applicable. The parties acknowledge that, InMobi may retain the User\\u2019s Personal Information solely for the purposes of billing disputes and fraud detection.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iii) As the Publisher, You shall be responsible for displaying and communicating a legally adequate privacy policy to the Users in accordance with all applicable data protection legislation(s), specifically CCPA. Such privacy policy must at a minimum set out a description of the categories of Personal Information You collect, the purposes for which You collect each category of Personal Information, and the categories of third parties with whom You share and\\/or sell Personal Information. Your privacy policy must also provide adequate notice regarding rights of User with regard to their Personal Information and clearly provide for mechanisms of opt-out election(s).\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iv) Between You and InMobi, any data related to end-users that is obtained through You or collected by You is owned by You. You grant a non-exclusive, royalty-free, worldwide licence to InMobi to use, process, copy and create derivative works of any such data provided by You for the purpose(s) set out under the Agreement. InMobi has the right to make aggregated analysis, reports and\\/or inferences from InMobi\\u2019s use of such data (collectively, \\u201cInferred Data\\u201d) and InMobi holds all right, title and interest in such Inferred Data. Inferred Data may be used by InMobi or its affiliates for any of its or their business purposes.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3. \u0026lt;strong\u0026gt;Miscellaneous\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Conflicts. In the event of a conflict between this Addendum and the Agreement with regard to the subject matter hereof, this Addendum will prevail to the extent necessary to resolve the conflict.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Entire agreement. This Addendum is the parties\\u2019 entire agreement on this subject and merges and supersedes all related prior and contemporaneous oral understandings, representations, prior discussions, letters of intent, or preliminary agreements.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) No further amendment. Except as modified by this Addendum, the Agreement remains unmodified and in full force and effect.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If Your Network or Inventory is also based in EU, please refer to terms of \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/publisher-data-protection-rider\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Publisher Data Protection Rider\u0026lt;\\/a\u0026gt; or other data protection terms that You may have executed with InMobi with respect to GDPR, as applicable.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Privacy Addendum for Supply Partners","meta_description":"Privacy Addendum for Supply Partners | Advertiser Terms | Content Guidelines - Ensure privacy compliance and quality standards with InMobi's comprehensive policies and guidelines."},{"page_type":"policypage","title":"Privacy Addendum for Supply Exchange (en)","headline":"Privacy Addendum for Supply Exchange","id":"privacy-addendum-for-supply-exchange","content":"\"\u0026lt;p\u0026gt;We refer to the agreement (\\u201cAgreement\\u201d) between You (in the capacity of a \\u201csupply-side exchange\\u201d or \\u201csupply partner\\u201d as the context may require and also referred to as \\u201cSupply Exchange\\u201d or \\u201cYou\\u201d) and InMobi (or \\u201cwe\\u201d or \\u201cInMobi\\u201d or \\u201cus\\u201d) to monetize digital inventory on your supply exchange through InMobi\\u2019s demand side platform.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum (this \\u201cAddendum\\u201d) to the Agreement effective as of January 1, 2020 (\\u201cEffective Date\\u201d), is between InMobi and Supply Exchange.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum consists of:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;The privacy related terms below, and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;the Agreement, which is incorporated by reference; for sake of clarity, this Addendum is incorporated into the Agreement.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;table\u0026gt;\\n\\t\u0026lt;tbody\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Effective Date:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;January 1, 2020\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Term:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Valid for the term of Agreement.\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\u0026lt;\\/tbody\u0026gt;\\n\u0026lt;\\/table\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Objective\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum addresses each party\\u2019s obligations under the California Consumer Privacy Act (CCPA) with respect to Personal Information as such term is defined hereunder.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;Capitalized terms used but not defined have the meanings given in the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) \\u201cAdvertisements\\u201d means all the advertising content provided by InMobi on behalf of demand partners for distribution on the digital inventory provided by Supply Exchange whether owned, operated or contracted through third parties.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) \\u201cInMobi\\u201d means InMobi Pte. Ltd. acting on behalf of itself and its affiliates including AerServ LLC.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) The following terms have the meanings assigned to them in the CCPA: \\u201cBusiness,\\u201d \\u201cConsumer,\\u201d \\u201cSale\\u201d (including sell, selling or sold), and \\u201cService Provider\\u201d.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;d) \\u201cCalifornia Consumer Privacy Act\\u201d (\\u201cCCPA\\u201d) means Cal. Civ. Code Title 1.81.5, \\u00a7 1798.100 \\u2013 1798.199.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;e) \\u201cPersonal Information\\u201d means information that InMobi either provides to obtains from the Supply Exchange and that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a Consumer or any individual residing in the U.S (User). Personal Information includes advertising identifiers and other unique identifiers such as Device IDs, GPID, IP Address, ADIDs and any inferences drawn from and incorporating the same to create audience profile. Personal Information does not include any aggregated or anonymized or de-identified data.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;2.\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt; \u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Statuses of the Parties. The parties acknowledge that the applicable data protection legislation(s) ultimately determines status with respect to each party and accordingly each party shall comply with the requirements applicable to such party\\u2019s capacity under CCPA or applicable data protection legislation.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Obligations.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(i) Where a party is sharing any Personal Information (\\u201cDiscloser\\u201d), such Discloser agrees to comply with the requirements of the applicable data protection legislation, specifically CCPA, as such laws apply to it in its capacity as a Discloser. Where a party is obtaining any Personal Information (\\u201cRecipient\\u201d), such Recipient agrees to comply with the requirements of the applicable data protection legislation, specifically CCPA, as such laws apply to it in its capacity as a Recipient. Each party shall provide reasonable assistance to the other to enable them to facilitate Users exercising their rights under the applicable data protection legislation, to the extent applicable.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(ii) Each party shall be responsible for displaying and communicating a legally adequate privacy policy to the Users in accordance with all applicable data protection legislation(s), specifically CCPA. To the extent applicable to a party under CCPA, such privacy policy must set out a description of the categories of Personal Information the Discloser collects, the purposes for which it collects each category of Personal Information, the categories of third parties with whom the Discloser shares and\\/or sells Personal Information and adequate notice regarding rights of User with regard to their Personal Information and clearly provide for mechanisms of opt-out election(s). Supply Exchange shall remain responsible for the third parties it may engage for processing of Personal Information whether such Personal Information is directly provided by Supply Exchange or routed through InMobi acting on its behalf.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iii) Any notification regarding a User\\u2019s election pursuant to any privacy related rights available to the User under applicable privacy and data protection legislation(s), that a Recipient is required to comply with (e.g. right to delete under CCPA), shall be notified to the Recipient by the Discloser within 48 hours of becoming aware of the same. Each Recipient shall comply with such requests as required under the applicable privacy and data protection legislation(s). The parties acknowledge that, the Recipient may retain the User\\u2019s Personal Information solely for the purposes of billing disputes and fraud detection.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iv) Each party acknowledges that, during the term of the Agreement and for the purpose thereof:\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Recipient shall only process Personal Information for the following permitted purpose(s) in relation to distribution of Advertisements:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(1) for attribution, bidding, audience verification and fraud detection via trackers, verification partners and postbacks;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(2) for internal reporting purposes and for reporting to Discloser;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(3) for targeted advertising and optimization of campaigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(v) Each party acknowledges that the processing concerns: clicks and impressions data, IP Address, device identifiers, handset model\\/type, carrier device identifiers, http headers, publisher details (such as site ID, partner ID, publisher name), campaign details (such as campaign ID, creative ID) and such other data sets as are agreed in writing between the parties from time to time.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3. \u0026lt;strong\u0026gt;Miscellaneous\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Conflicts. In the event of a conflict between this Addendum and the Agreement, this Addendum will prevail to the extent necessary to resolve the conflict.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Entire agreement. This Addendum is the parties\\u2019 entire agreement on this subject and merges and supersedes all related prior and contemporaneous oral understandings, representations, prior discussions, letters of intent, or preliminary agreements.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) No further amendment. Except as modified by this Addendum, the Agreement remains unmodified and in full force and effect.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For EU campaigns please refer to terms of any data protection terms or rider that you may have separately executed with InMobi with respect to GDPR, as applicable. If you are a publisher operating under \u0026lt;a href=\u0026quot;https:\\/\\/www.inmmobi.com\\/terms-of-service\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmmobi.com\\/terms-of-service\\/\u0026lt;\\/a\u0026gt; or InMobi Advertising Network Agreement or such other similar agreement for participating in InMobi\\u2019s publisher network generally, please refer the terms of any separate CCPA related addendum or rider for the terms applicable to such channels.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/privacy-addendum-for-supply-exchange","meta_title":"Privacy Addendum for Supply Exchange","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Privacy Addendum for Demand Partners (en)","headline":"Privacy Addendum for Demand Partners","id":"privacy-addendum-for-demand-partners","content":"\"\u0026lt;p\u0026gt;We refer to the Advertiser Terms located at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt; https:\\/\\/www.inmobi.com\\/advertiser-terms\\/ \u0026lt;\\/a\u0026gt; (\\u201cAgreement\\u201d) which You have accepted (in the capacity of a \\u201cadvertiser\\u201d or \\u201cagency\\u201d or \\u201cdemand-side exchange\\u201d or \\u201cdemand partner\\u201d as the context may require and also refer to as \\u201cDemand Partner\\u201d or \\u201cYou\\u201d) to distribute Advertisements through InMobi\\u2019s advertising network and\\/or its demand-side platform and\\/or affiliate promotion properties whether operated by itself or contracted through third-party partners (\u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot; or \u0026quot;us\u0026quot;) as set out under the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;OR\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the insertion order(s) or agreement (\\u201cAgreement\\u201d) between You (in the capacity of an \\u201cadvertiser\\u201d or \\u201cagency\\u201d or \\u201cdemand-side exchange\\u201d or \\u201cdemand partner\\u201d as the context may require and also refer to as \\u201cDemand Partner\\u201d or \\u201cYou\\u201d) and InMobi (or \\u201cwe\\u201d or \\u201cInMobi\\u201d or \\u201cus\\u201d) to distribute Advertisements through InMobi\\u2019s demand-side platform or affiliate promotion properties whether operated by itself or contracted through third-party partners.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum (this \\u201cAddendum\\u201d) to the Agreement effective as of January 1, 2020 (\\u201cEffective Date\\u201d), is between InMobi and Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum consists of:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;The privacy-related terms below, and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;the Agreement, which is incorporated by reference; the Agreement, which is incorporated by reference; for sake of clarity, this Addendum is incorporated into the Agreement.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;table\u0026gt;\\n\\t\u0026lt;tbody\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Effective Date:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;January 1, 2020\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Term:\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Valid for the term of Agreement.\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\u0026lt;\\/tbody\u0026gt;\\n\u0026lt;\\/table\u0026gt;\\n\\n\u0026lt;p\u0026gt;Objective\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum addresses each party\\u2019s obligations under the California Consumer Privacy Act (CCPA) with respect to Personal Information as such term is defined hereunder.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;Definitions\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;Capitalized terms used but not defined have the meanings given in the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) \\u201cAdvertisements\\u201d means all the advertising content provided by Demand Partner for distribution on InMobi\\u2019s advertising channels including exchanges, whether owned, operated or contracted or as such term is defined under the applicable Agreement.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) \\u201cInMobi\\u201d means InMobi Pte. Ltd. acting on behalf of itself and its affiliates including AerServ LLC.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) The following terms have the meanings assigned to them in the CCPA: \\u201cBusiness,\\u201d \\u201cConsumer,\\u201d \\u201cSale\\u201d (including sell, selling or sold), and \\u201cService Provider\\u201d.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;d) \\u201cCalifornia Consumer Privacy Act\\u201d (\\u201cCCPA\\u201d) means Cal. Civ. Code Title 1.81.5, \\u00a7 1798.100 \\u2013 1798.199.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;e) \\u201cPersonal Information\\u201d means information that InMobi either provides to obtains from the Demand Partner and that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a Consumer or any individual residing in the U.S (User). Personal Information includes advertising identifiers and other unique identifiers such as Device IDs, GPID, IP Address, ADIDs and any inferences drawn from and incorporating the same to create an audience profile. Personal Information does not include any aggregated or anonymized or de-identified data.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;2. \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Terms\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Statuses of the Parties. The parties agree that InMobi has taken the position of a \\u201cService Provider\\u201d under this Addendum, where it obtains Personal Information from the Demand Partner. Where InMobi provides Personal Information to the Demand Partner, InMobi understands that Demand Partner assumes the position of a \\u201cService Provider\\u201d; should the Demand Partner determine a status contrary to the above at its discretion, it acknowledges that its determination does not impact InMobi\\u2019s status under this Addendum. Although the parties have taken the approach set out in this Addendum, the parties acknowledge that the applicable data protection legislation(s) ultimately determines status with respect to each party and accordingly each party shall comply with the requirements applicable to such party\\u2019s capacity under CCPA or applicable data protection legislation.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Obligations.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(i) Where a party is sharing any Personal Information (\\u201cDiscloser\\u201d), such Discloser agrees to comply with the requirements of the applicable data protection legislation, specifically CCPA, as such laws apply to it in its capacity as a Discloser. Where a party is obtaining any Personal Information (\\u201cRecipient\\u201d), such Recipient agrees to comply with the requirements of the applicable data protection legislation, specifically CCPA, as such laws apply to it in its capacity as a Recipient. Each party shall \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;provide reaso\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;nable assistance to the other to enable them to facilitate Users exercising their rights under the applicable data protection legislation, to the extent applicable.\u0026lt;\\/span\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(ii) Each party shall be responsible for displaying and communicating a legally adequate privacy policy to the Users in accordance with all applicable data protection legislation(s), specifically CCPA. To the extent applicable to a party under CCPA, such privacy policy must set out a description of the categories of Personal Information the Discloser collects, the purposes for which it collects each category of Personal Information, the categories of third parties with whom the Discloser shares and\\/or sells Personal Information and adequate notice regarding rights of User with regard to their Personal Information and clearly provide for mechanisms of opt-out election(s). Demand Partner shall remain responsible for the third parties it may engage for processing of Personal Information whether such Personal Information is directly provided by Demand Partner or routed through InMobi acting on its behalf.\u0026lt;\\/span\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iii) Any notification regarding a User\\u2019s election pursuant to any privacy-related rights available to the User under applicable privacy and data protection legislation(s), that a Recipient is required to comply with (e.g. right to delete under CCPA), shall be notified to the Recipient by the Discloser within 48 hours of becoming aware of the same. Each Recipient shall comply with such requests as required under the applicable privacy and data protection legislation(s). The parties acknowledge that the Recipient may retain the User\\u2019s Personal Information solely for the purposes of billing disputes and fraud detection.\u0026lt;\\/span\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(iv) Each party acknowledges that during the term of the Agreement and for the purposes thereof:\u0026lt;\\/span\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Recipient shall only process Personal Information for the following permitted purpose(s) in relation to the distribution of Advertisements:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(1) for attribution, real-time-bidding, audience verification, and fraud detection via trackers, verification partners and affiliate postbacks;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(2) for internal reporting purposes and for reporting to Discloser;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(3) for targeted advertising and optimization of campaigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(v) Each party acknowledges that the processing concerns: clicks and impressions data, IP Address, device identifiers, handset model\\/type, carrier device identifiers, HTTP headers, publisher details (such as site ID, partner ID, publisher name), campaign details (such as campaign ID, creative ID) and such other data sets as are agreed in writing between the parties from time to time.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3. \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Miscellaneous\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;a) Conflicts. In the event of a conflict between this Addendum and the Agreement regarding the subject matter hereof, this Addendum will prevail to the extent necessary to resolve the conflict.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;b) Entire agreement. This Addendum is the parties\\u2019 entire agreement on this subject and merges and supersedes all related prior and contemporaneous oral understandings, representations, prior discussions, letters of intent, or preliminary agreements.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;c) No further amendment. Except as modified by this Addendum, the Agreement remains unmodified and in full force and effect.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For EU campaigns, please refer to terms of \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-data-protection-rider\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt; https:\\/\\/www.inmobi.com\\/advertiser-data-protection\u0026lt;\\/a\u0026gt; or other data protection terms that you may have executed with InMobi with respect to GDPR, as applicable.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"inmobi | Privacy Addendum for Demand Partners","meta_description":"Learn about InMobi's privacy addendum for demand partners, including data collection and usage guidelines to ensure user privacy protection."},{"page_type":"policypage","title":"California Consumer Privacy Act (en)","headline":"California Consumer Privacy Act (CCPA) | Frequently Asked Questions","id":"california-consumer-privacy-act","content":"\"\u0026lt;h2 class=\u0026quot;tile-heading\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;California Consumer Privacy Act (CCPA) \u0026lt;\\/strong\u0026gt;\u0026lt;\\/h2\u0026gt;\\n\\n\u0026lt;h2 class=\u0026quot;tile-heading\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Frequently Asked Questions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/h2\u0026gt;\\n\\n\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;img src=\u0026quot;https:\\/\\/go.inmobi.net\\/hubfs\\/CCPA-Guidelines.png\u0026quot; style=\u0026quot;width: 1247px;\u0026quot; \\/\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;InMobi is committed to data privacy and complying with all legislative and regulatory requirements that ensure data protection. As the California Consumer Privacy Act (CCPA) goes into effect, we are fully committed to require compliance across every aspect of our business. As a trusted partner of leading brands across the globe, InMobi is dedicated to protecting consumer privacy while generating value for our publisher partners and creating a safe and transparent marketplace for advertisers.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This document will provide you with information on InMobi\\u2019s compliance with CCPA and include details about our products and its scope of compliance under CCPA regulations among other details. Please note that this document includes terms as defined by CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Disclaimer\u0026lt;\\/strong\u0026gt;: This document is only intended to be a general FAQ and must not be read or treated as legal advice. Please consult your lawyers to determine your position and compliance requirements under CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;hr \\/\u0026gt;\\n\u0026lt;p\u0026gt;1\u0026lt;strong\u0026gt;. What is CCPA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;California Consumer Privacy Act (CCPA) is a comprehensive data privacy regulation applicable to the users based in the State of California in the United States. CCPA becomes effective from January 2020 and at a high level imposes transparency with regard to the collection, processing and use of consumer\\u2019s personal information and provides consumers with certain rights regarding such usage.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.\u0026lt;strong\u0026gt; Do you as a partner to InMobi or its affiliates need to comply with CCPA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you are partnering with InMobi or any of its affiliates(s), whereby you are either providing or obtaining personal information of users based in U.S., then, yes, you need to be compliant with requirements under CCPA (\\u201cPartners\\u201d).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;In the context of CCPA, personal data or personal information includes without limitation online identifiers such as device identifiers, IP address, ad-ids, gpid etc. and any inferences drawn from the same used to create audience profiles.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;De-identified\\/Anonymized, aggregated consumer information is not deemed to be personal information under CCPA.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Please note that while CCPA is intended to be applicable to users based in California, InMobi requires its partners to implement certain measures for users across the entire U.S.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please consult your lawyers to determine your position and compliance requirements under CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3. \u0026lt;strong\u0026gt;What happens if the app\\/network is not compliant with the requirements of CCPA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Intentional violation of the CCPA can bring civil penalties of up to $7500 for each violation in a lawsuit brought by the California Attorney General on behalf of the people of the State of California.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The maximum fine for other violations is $2500 per violation. Other impacts comprise of claims, action for damages, termination of the engagement, loss of reputation, business and revenue. InMobi may also only elect to run anonymized traffic.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4. \u0026lt;strong\u0026gt;What broad measures must you take as a Partner to InMobi in the context of CCPA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;There are certain requirements that have to be fulfilled by Partners to comply with CCPA. Such requirements include (but are not limited to):\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;privacy policy update such that the policy clearly indicates the consumer data sets collected,\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;how such data is used or processed,\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;disclosure regarding further sharing, transferring or \\u2018selling\\u2019 of consumer data to third parties and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;establish or update practices for addressing consumer rights such as consumer\\u2019s right to know, access, seek correction or deletion of personal information or elect to opt-out of \\u2018sale of personal information\\u2019 etc.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;5. \u0026lt;strong\u0026gt;What is the definition of sale under CCPA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Definition of sale has been broadened in the CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\\u201cSell,\\u201d \\u201cselling,\\u201d \\u201csale,\\u201d or \\u201csold,\\u201d means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer\\u2019s personal information by the business to another business or a third party for monetary or other valuable consideration.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.\u0026lt;strong\u0026gt; What is InMobi\\u2019s position under CCPA?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi has taken the position of \\u2018Business\\u2019 for its supply side engagement(s) on the network\\/SSP side, data management platform and owned and operated applications. For demand side engagements including InMobi DSP integration, InMobi has taken the position of a \\u2018Service Provider\\u2019 where it obtains personal information from its demand partners. InMobi has taken the position of a \\u2018Service Provider\\u2019 for its affiliate promotion channel.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.\u0026lt;strong\u0026gt; Does InMobi view the disclosure of personal information in an integration with third-party mediation partners (or SSPs) as \\u201csale\\u201d under the CCPA? Why?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Yes, InMobi considers the exchange of personal information from sources as sale, as InMobi uses personal information for targeting which is beyond just attribution and measurement. If you are a publisher, we would recommend that you check with your mediation partner (referred to as third-party mediation partners\\/SSPs in this case) for their specific stance under CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.\u0026lt;strong\u0026gt; How long will user data be stored at InMobi? \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;There is no change in InMobi\\u2019s data retention policy as part of this update. Personal information will not be stored for more than 13 months.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9. \u0026lt;strong\u0026gt;How does InMobi plan on receiving consumer opt-outs, data access or deletion requests from supply partners?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi, as a part of phase 1 implementation, will receive opt-out information from publishers via manual but secure means (password protected data rooms, data dumps, emails (with locked folders) etc) and act upon the request. Further, as a part of phase 2 implementation, InMobi will integrate with the IAB CCPA framework for data transfers.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi will follow the same approach to send this information to our downstream partners.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10. \u0026lt;strong\u0026gt;Should the in-app advertising partners obtain prior consent from users under CCPA guidelines?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;There is no requirement of obtaining prior consent in the CCPA. CCPA imposes a default opt-in but has defined clear notice and mechanism for users to exercise their rights such as the right to access, the right to opt-out of services, the right to opt-out of sale, the right to delete.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11. \u0026lt;strong\u0026gt;Do you have plans to join the IAB\\u2019s CCPA framework?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Yes, we will be integrating with the IAB framework for data transfers soon.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.\u0026lt;strong\u0026gt; Where do I find InMobi\\u2019s updated Terms of Service that incorporates CCPA clauses?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/terms-of-service\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Terms of Service\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13. \u0026lt;strong\u0026gt;Where can I learn more about how and for what purposes InMobi is using user data for?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Privacy Policy\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;14. \u0026lt;strong\u0026gt;What are the differences between CCPA and GDPR?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;While the objective of both legislations is to give users the control over how his or her personal data is processed, both have their own approach to achieve this. Following are the key differences:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;table\u0026gt;\\n\\t\u0026lt;colgroup\u0026gt;\\n\\t\\t\u0026lt;col \\/\u0026gt;\\n\\t\\t\u0026lt;col \\/\u0026gt;\\n\\t\u0026lt;\\/colgroup\u0026gt;\\n\\t\u0026lt;tbody\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;even\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Domain \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;GDPR \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;CCPA \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;odd\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Definition of \\u201cPersonal Data\\u201d\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Any information relating to an identified or identifiable person.\u0026lt;\\/p\u0026gt;\\n\\n\\t\\t\\t\u0026lt;p\u0026gt;Ex. Device ID, Advertising ID, Location information etc.\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Information that \\u201cidentifies, relates to, describes, is capable of being associated with a particular consumer or household\\u201d \\u2013 potentially broader than GDPR definition\u0026lt;\\/p\u0026gt;\\n\\n\\t\\t\\t\u0026lt;p\u0026gt;Ex. Device ID, Advertising ID, Location, IP Address, lat-long, etc.\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;even\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Consent\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Consent has to be sought before collection of personal data\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Default opt-in\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;odd\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Data Protection Officer\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Yes\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;No\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;even\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Children\\u2019s Data\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Parental consent required for children under 16; EU member states may lower the age to 13\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Businesses cannot sell the data of consumers under 16 unless the consumer has opted into the sale if the child is 13-16 or the parent has opted-in if the child is under 13\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;odd\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Fines\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Up to 4% of global revenue or 20 million euros\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Private actions: $100-$750 per consumer per incident\u0026lt;\\/p\u0026gt;\\n\\n\\t\\t\\t\u0026lt;p\u0026gt;Attorney General actions: up to $7,500 per violation\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\\t\u0026lt;tr class=\u0026quot;even\u0026quot;\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Data Breach Notification\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;Yes\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\\t\u0026lt;td\u0026gt;\\n\\t\\t\\t\u0026lt;p\u0026gt;No\u0026lt;\\/p\u0026gt;\\n\\t\\t\\t\u0026lt;\\/td\u0026gt;\\n\\t\\t\u0026lt;\\/tr\u0026gt;\\n\\t\u0026lt;\\/tbody\u0026gt;\\n\u0026lt;\\/table\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you have any questions, please contact \u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ccpa@inmobi.com\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"California Consumer Privacy Act","meta_description":"Stay informed about InMobi's compliance with the California Consumer Privacy Act."},{"page_type":"policypage","title":"opinion terms conditions (en)","headline":"Reward Programme","id":"opinion-terms-conditions","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Reward Programme\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;These terms and conditions (\u0026lt;\\/span\u0026gt;\u0026lt;strong style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;\\u201cTerms\\u201d\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;) set out the legal terms and conditions upon which InMobi Pte. Ltd. a company incorporated and operating under the laws of Singapore, with a registered office at 30 Cecil Street, #19-08, Prudential Tower, Singapore 049712 - Singapore (\\u201c\u0026lt;\\/span\u0026gt;\u0026lt;strong style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;InMobi\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;\\u201d\u0026lt;\\/span\u0026gt;\u0026lt;strong style=\u0026quot;background-color: initial;\u0026quot;\u0026gt; \\u201cour\\u201d \u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;or\u0026lt;\\/span\u0026gt;\u0026lt;strong style=\u0026quot;background-color: initial;\u0026quot;\u0026gt; \\u201cwe\\u201d\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;) will allow you to participate in surveys via our website (\\u201c\u0026lt;\\/span\u0026gt;\u0026lt;strong style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;Opinion\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color: initial;\u0026quot;\u0026gt;\\u201d).\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Opinion operates a user database to assist marketers improve their personalised targeting of products and services, by asking users to share their opinions via surveys (the \\u201c\u0026lt;strong\u0026gt;Surveys\u0026lt;\\/strong\u0026gt;\\u201d). Opinion may reward users with certain rewards (\\u201cthe \u0026lt;strong\u0026gt;Rewards\u0026lt;\\/strong\u0026gt;\\u201d) for participating in the Surveys (the \\u201c\u0026lt;strong\u0026gt;Reward Programme\u0026lt;\\/strong\u0026gt;\\u201d).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please read these Terms carefully. You will be bound by them if you take part in our Reward Programme.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;How to contact us\u0026lt;\\/strong\u0026gt;: You can contact us by emailing us at support@opinion-inmobi.zendesk.com.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;How we may contact you\u0026lt;\\/strong\u0026gt;: If we have to contact you we will do so by: (i) telephone or; (ii) by writing to you at the email address, that you provided to us in your Survey.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;OUR CONTRACT WITH YOU\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1\u0026lt;strong\u0026gt;How we will accept your Survey\u0026lt;\\/strong\u0026gt;. Our acceptance of your Survey will take place when we email you to accept it, at which point a contract will come into existence between you and us and you may be eligible for a Reward.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2\u0026lt;strong\u0026gt;If we cannot accept your Survey results\u0026lt;\\/strong\u0026gt;. If we are unable to accept your Survey results, we will inform you of this and you will not receive your Reward. This might be because we reasonably consider your answers not to be genuine or because of unexpected limits on our resources of the Rewards which we could not reasonably plan for.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;OUR RIGHTS TO MAKE CHANGES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1\u0026lt;strong\u0026gt;Minor changes to the Rewards\u0026lt;\\/strong\u0026gt;. We may change the Rewards:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.1to reflect changes in relevant laws and regulatory requirements;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.2to implement minor technical adjustments and improvements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;PROVIDING THE REWARDS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2\u0026lt;strong\u0026gt;Your legal rights if we deliver goods late\u0026lt;\\/strong\u0026gt;. You have legal rights if we deliver your Reward late. If we miss the delivery deadline for any goods then you may treat the contract as at an end straight away if any of the following apply:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2.1we have refused to deliver the Reward;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2.2delivery within the delivery deadline was essential (taking into account all the relevant circumstances); or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.2.3you told us before we accepted your order that delivery within the delivery deadline was essential.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.3\u0026lt;strong\u0026gt;When you become responsible for the Reward\u0026lt;\\/strong\u0026gt;. The Reward will be your responsibility from the time we deliver the product to the address or email address you gave us.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;IF THERE IS A PROBLEM WITH YOUR REWARD\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1If your Reward is faulty you may have a legal right to end the contract and to get the Reward replaced\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2\u0026lt;strong\u0026gt;How to tell us about problems\u0026lt;\\/strong\u0026gt;. If you have any questions or complaints about the Reward, please contact us.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3\u0026lt;strong\u0026gt;Summary of your legal rights\u0026lt;\\/strong\u0026gt;. We are under a legal duty to supply products that are in conformity with this contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;HOW TO END THE CONTRACT WITH US \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1\u0026lt;strong\u0026gt;Tell us you want to end the contract\u0026lt;\\/strong\u0026gt;. To end the contract with us, please let us know by doing one of the following:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1.1\u0026lt;strong\u0026gt;Phone or email\u0026lt;\\/strong\u0026gt;. Email us at support@opinion-inmobi.zendesk.com. Please provide your name, home address, details of the order and, where available, your phone number and email address.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;OUR RESPONSIBILITY FOR LOSS OR DAMAGE SUFFERED BY YOU \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1\u0026lt;strong\u0026gt;InMobi does not exclude or limit its liability to you where it would be unlawful to do so\u0026lt;\\/strong\u0026gt;. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; or for breach of your legal rights in relation to the Reward Service.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2\u0026lt;strong\u0026gt;InMobi is not liable for business losses.\u0026lt;\\/strong\u0026gt; The Reward Service is only intended for domestic and private use. If you use the Reward Service for any commercial, business or re-sale purpose InMobi will have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.3\u0026lt;strong\u0026gt;If there is a problem with the Reward Service\u0026lt;\\/strong\u0026gt;. If you have any questions or complaints about the Reward Service, please contact us. You can contact us by writing to us at support@opinion-inmobi.zendesk.com.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;GENERAL\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1Nothing in these Terms affects your legal rights.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.2These Terms (including in relation to non contractual matters) are governed by Singapore law and you can bring legal proceedings in relation to the Reward Service in the Singapore courts.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;HOW WE MAY USE YOUR PERSONAL INFORMATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\\u00a0\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;How we may use your personal information\u0026lt;\\/strong\u0026gt;. We will only use your personal information as set out in our \u0026lt;a href=\u0026quot;\\/privacy-policy\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;PRIVACY POLICY\u0026lt;\\/a\u0026gt; .\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Affiliate Promotion Property: Demand - Data Protection Rider (en)","headline":"Affiliate Promotion Property: Demand - Data Protection Rider","id":"affiliate-promotion-property-demand-data-protection-rider","content":"\"\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Effective Date of Rider: May 25, 2018\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Contractual Changes Required by the GDPR\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the agreement or Insertion Order between You (in the capacity of an \\u201cAdvertiser\\u201d or \\u201cAgency\\u201d or \\u201cReseller\\u201d as the context may require) and InMobi Pte. Ltd or any of its affiliates (\\u201c \u0026lt;strong\u0026gt;InMobi\u0026lt;\\/strong\u0026gt;\\u201d) [dated [ ________________*] (the \u0026quot;Agreement\u0026quot;). \u0026lt;em\u0026gt;\u0026lt;strong\u0026gt;[ This is ONLY for Paper contracts ]\u0026lt;\\/strong\u0026gt;\u0026lt;\\/em\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;OR\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We refer to the Advertiser Terms as located at \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/advertiser-terms\\/\u0026lt;\\/a\u0026gt; (\\u201c\u0026lt;strong\u0026gt;Agreement\u0026lt;\\/strong\u0026gt;\\u201d) which they have accepted to promote your advertisements on InMobi\\u2019s Affiliate Promotion Property (as defined under the Agreement) as an advertiser or agency or reseller, whether pursuant to insertion orders or otherwise, (referred as \\u201c\u0026lt;strong\u0026gt;Advertiser\u0026lt;\\/strong\u0026gt;\\u201d or \\u201c\u0026lt;strong\u0026gt;Agency\u0026lt;\\/strong\u0026gt;\\u201d or \\u201c\u0026lt;strong\u0026gt;Reseller\u0026lt;\\/strong\u0026gt;\\u201d as the context may require).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This GDPR Rider(\\u201c \u0026lt;strong\u0026gt;Addendum\u0026lt;\\/strong\u0026gt;\\u201d) is incorporated into the Agreement and is made and entered into as of the Effective Date. Any capitalized terms not defined herein shall have the respective meanings given to them in the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Relationship of the parties: In connection with all data and information provided by a party to the other party in the course of doing business under the Agreement, the parties agree that with regard to the Processing of Personal Data (as defined below), the party sharing Personal Data is a Data Provider and the other party is the Data Receiver . In the event You elect to be identified as a Data Controller, You as the Controller will have the responsibility to obtain appropriate consents for Processing of Personal Data by InMobi as a Processor to You as permitted under this Addendum. You as the Controller will notify Us of any Data Subject requests including requests towards deletion, rectification or opt-out election. Further, in connection with all data and information provided by InMobi to You in the course of doing business under the Agreement, the parties agree that with regard to the Processing of Personal Data (as defined below), InMobi is a Data Processor (to its supply or publisher partners) and You are a Sub-processor.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party hereby represents and warrants to adhere to the terms of this Addendum. Although the parties have taken the foregoing approach, the parties acknowledge that the applicable Data Protection Law(s) ultimately determines status with respect to each party. In the event any regulatory body identifies the parties each as Data Controllers of the relevant Personal Data it provides or obtains hereunder under applicable Data Protection Laws, section 2.2 of this Addendum shall apply only to the extent that the parties are both Data Controllers\\/ In the event any regulatory body identifies a party as a Data Controller of the relevant Personal Data it is sharing under this Addendum under applicable Data Protection Laws, such a party will comply with the terms of Section 2.2 while the other party will comply with Section 4 as a Data Processor.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;DEFINITIONS. \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The parties agree that the following terms shall be defined as follows in connection with this Addendum: \u0026lt;strong\u0026gt; \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;a. \\u201c Data Controller\\u201d has the meaning given to such term under Data Protection Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;b. \\u201c Data Processor\\u201d has the meaning given to such term under Data Protection Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;c. \\u201c Data Protection Laws\\u201d means the European Union\\u2019s General Data Protection Regulation (2016\\/679), the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003\\/2426) and all applicable laws and regulations relating to the processing of personal data and privacy as amended, re-enacted, replaced or superseded from time to time, including, where applicable, the mandatory guidance and codes of practice issued by the United Kingdom\\u2019s Information Commissioner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;d. \\u201c Data Subject\\u201d has the meaning given to such term under Data Protection Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;e. \\u201c Personal Data\\u201d has the meaning given to such term under Data Protection Laws. The types of Personal Data and categories of Data Subjects Processed under this Addendum are set forth in Section 2.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;f. \\u201c Processing\\u201d has the meaning given to such term under Data Protection Laws. \\u201cProcess\\u201d, \\u201cProcesses\\u201d and \\u201cProcessed\\u201d shall have the same meaning.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;g.\\u201c Sub-processor\\u201d means any Data Processor engaged by the Data Processor as another Data Processor.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;h.\\u201c Supervisory Authority\\u201d means any local, national or multinational agency, department, official, parliament, public or statutory person or any government or professional body, regulatory or supervisory authority, board or other body responsible for administering Data Protection Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2. \u0026lt;strong\u0026gt;1 DATA PROCESSING COMPLIANCE. \u0026lt;\\/strong\u0026gt;Each party shall comply with all Data Protection Laws which apply to it inconnection with the Agreement. The Data Controller will have the responsibility to ensure that there is appropriate legal basis including consents for Processing of Personal Data by the other party as a Data Processor\\/Sub-processor as permitted under this Addendum. To the extent that any party Processes any Personal Data that is either:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;a) Controlled by a party; or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;b) Controlled by another party in relation to this Addendum; or\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;c) Processed by another party on behalf of a third party Controller it shall comply with the obligations as set out in clause 2.1 of this Addendum.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party shall notify the other of an individual within its organization authorized to respond from time to time to inquiries regarding any Personal Data and shall address such inquiries promptly. If either party believes or becomes aware that any of other party\\u2019s instructions conflict with any Data Protection Laws, it shall promptly inform the other party at \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt; in the case of InMobi and [ _________________ ] in the case of the Advertiser\\/Agency\\/Reseller , or such other contact as provided by each party to the other. The contact information of each party is as set forth below:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;InMobi Contact: \u0026lt;\\/strong\u0026gt;30 Cecil Street, 19-08 Prudential Towers, Singapore 049712 with a copy to \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Advertiser\\/Agency\\/Reseller \u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Contact:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Types of Personal Data that may be transferred from the Data Provider to the Data Receiver: \u0026lt;\\/strong\u0026gt;impression data, IP Address, demographic data, device identifiers, latitude\\/longitude information, handset model\\/type, carrier device identifiers, http headers, publisher details (such as site ID, partner ID, publisher name), campaign details (such as campaign ID, creative ID).\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Categories of Data Subjects: \u0026lt;\\/strong\u0026gt;The Personal Data transferred concerns end users of advertising placements, who are deemed Data Subjects.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Duration of the Processing: \u0026lt;\\/strong\u0026gt;will be until the earliest of: (i) the effective date of termination of the Agreement; (ii) the date upon which Processing is no longer necessary for the purposes of either party performing its obligations under the Agreement (to the extent applicable); (iii) Data Provider\\u2019s written request; or (iv) Data Subject\\u2019s request.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;strong\u0026gt;Nature and purpose of the Processing: \u0026lt;\\/strong\u0026gt;to Process data in accordance with the Agreement, to optimize campaigns under the Agreement, relevant\\/optimised targeting, attribution, audience verification and fraud detection, verification of partners, internal reporting and to comply with other reasonable written instructions provided by the Data Provider where such instructions are consistent with the terms of the Agreement.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2 \u0026lt;\\/strong\u0026gt;In the event You elect to be identified as a Data Controller, You:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;will ensure that You have a legal basis (also referred to as a \\u201cprocessing condition\\u201d in the applicable Data Protection Law) to Process the relevant Personal Data;\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;ensure that Your privacy notice is clear and provide sufficient information to Data Subjects to enable them to understand what aspects of their Personal Data will be shared\\/received, as well as the circumstances in which such sharing will take place; and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;provide reasonable assistance to the other party to enable them to facilitate Data Subjects exercising their rights under the applicable Data Protection Laws.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3.GENERAL. \u0026lt;\\/strong\u0026gt;Each party represents and warrants to the other party that (a) the person executing this Addendum on its behalf has the legal authority to bind such party; and (b) it has right, power, and authority to (i) enter into this Addendum, (ii) make the representations and warranties contained herein.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In no event shall a party be liable for any consequential, incidental, indirect, punitive, special or other similar damages and any loss of profits, loss of revenue, loss of use, whether under tort, contract or other theories of recovery, even if it has been aware or advised of the possibility of such damages. The cumulative liability of a party for all claims relating to this Addendum, regardless of the form of action, shall not exceed 50,000 USD.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4.DATA RECEIVEROBLIGATIONS:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A Data Receiver shall:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Process the Personal Data in furtherance of their obligations under the Agreement and otherwise in accordance with applicable laws specifically Data Protection Laws;\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;not Process the Personal Data in any country outside the European Economic Area other than in accordance with the terms of the Model Contract Clauses or substantially similar obligation in accordance with applicable law. If such a party is required by applicable laws to transfer the Personal Data outside of the European Economic Area, it shall execute appropriate documentation as required under Data Protection Legislation;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;ensure that all persons authorised\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; by it to process the Personal Data are committed to confidentiality or are under a statutory obligation of confidentiality under applicable law;\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;have at all times during the term of the Agreement appropriate technical and organisational\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; measures to ensure a level of security appropriate to the risk to protect any Personal Data, with particular regard to its accidental or unlawful destruction, loss, alteration, \u0026lt;\\/span\u0026gt;unauthorised\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; disclosure of, or access. If the \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Data Receiver or its processor are not agreeable to implement the Data Controller\\u2019s \\u2019s secure or encrypted transmission mechanisms at their end, the \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Data Receiver will remain liable during transmission thereof to the \u0026lt;\\/span\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Data Receiver or its processor.\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;In the event We are the Data Processor and You are the Sub-processor, You will not engage another Sub-processor unless the Sub-processor executes substantially similar obligations as set out under this Addendum and required data processing agreements with such Sub-processors in accordance with Data Protection Laws and the You shall remain fully liable to Us for the performance of the other Sub-processor\\u2019s data protection obligations. Without limiting the generality of the foregoing, You acknowledge and agree that if We are required to share any Personal Data with Your trackers or such other third parties including the Your advertisers for the purpose of the Agreement, You will remain liable to ensure that such trackers or third parties remain processors to the You and will contractually require them to comply with the terms of this Addendum or substantially similar terms and remain liable for their acts or omissions;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;cease processing the Personal Data immediately upon the termination or expiry of this Agreement or, if sooner, on cessation of the contractual activity to which it relates and delete\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; all existing copies unless applicable law requires their retention;\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The Data Receiver shall not retain Personal Data for longer than necessary to meet the permitted purposes hereunder or use the same for any purposes other than such permitted purposes.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;If requested by the Data Provider, the Data Receiver shall without delay, rectify the Personal Data, to ensure it remains accurate, complete and current or delete\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; the same to \u0026lt;\\/span\u0026gt;honor\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; any Data Subject\\u2019s request.\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;If, and to the extent required by applicable law, make available all information reasonably necessary to demonstrate compliance with the obligations set out in this clause, and\\/or allow for contribution\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; to audits, including inspections, conducted by the Data Provider or its representative; and\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;at the earliest opportunity, and in any event within 48 hours after having become aware, notify the Data Provider of any unauthorised or unlawful Processing of any Personal Data to which this clause applies and of any loss or destruction or other damage and shall take such steps consistent with good industry practice to mitigate the detrimental effects of any such incident on the Data Subjects and co-operate with the Data Provider in dealing with such incident and its consequences; and\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Data Receiver acknowledges that the Data Provider is under certain record keeping obligations under the Data Protection Laws, and agrees to maintain records as required under Data Protection Laws and provide the Data Provider with all reasonable assistance and information required by it to satisfy such record keeping obligations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Data Receiver will notify the Data Provider if there is any material breach of the Data Protection Laws. If such breach is not remedied within 30 days of written notice from the Data Provider to do so, the Data Provider shall be entitled to terminate this agreement with immediate effect.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Data Receiver shall Process the Personal Data in furtherance of the obligations under the Agreement and otherwise in accordance with applicable privacy laws specifically Data Protection Laws;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;h3\u0026gt;\u0026lt;strong\u0026gt;5. INDEMNITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/h3\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party shall indemnify and defend the other party against all loss, liability, damages (including reasonable legal costs) and expenses arising from any third-party claims, which a party may incur due to a breach of applicable Data Protection Laws by the other party.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. MODEL CONTRACT CLAUSES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;As a Data Processor\\/Sub-processor under Data Protection Laws, the Model Contract Clauses as set out below will apply. The Model Contract Clauses require us to set out more detail about what data a Data Controller\\/Data Processor is transferring to the Data Processor\\/Sub-processor and why, as well as how the Data Processor\\/Sub-processor keeps that data secure. We have set this out in the sections below. To the extent a regulatory body identifies the parties each as Controllers of the relevant Personal Data it provides or obtains hereunder as per the Data Protection Legislation the Standard contractual clauses for the transfer of Personal Data from the European Union to third countries (controller-to-controller transfers) shall be deemed to be incorporated herein as further set out under Appendix 2.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Description of the Data Processor\\/Sub-processor data Processing for the Data Controller\\/Data Processor\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The types of data the Data Controller\\/Data Processor is transferring to theData Processor\\/Sub-processoror their processors does not include special categories of data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Data Processor\\/Sub-processor will be carrying out the tasks in relation to that data as set out in Section 2 (d) of this Addendum\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Description of the Data Processor\\/Sub-processor security measures\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Restriction of access to data \u0026lt;\\/span\u0026gt;centres\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;, systems and server rooms as necessary to ensure \u0026lt;\\/span\u0026gt;protection\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; of Personal Data.\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Monitoring of unauthorised\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; access.\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Written procedures for employees, contractors and\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; visitors covering confidentiality and security of information.\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Use of password protection where such functionality is available.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Maintaining records of the access granted to which individuals.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Additional Provision\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The illustrative indemnity contained in the Model Contract Clauses is deemed deleted.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. KEY CHANGES:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In order to make compliance with GDPR as simple and straightforward as possible, we will add this GDPR Addendum to the Agreement. To ensure the Addendum fits in with the Agreement, it is important to note that:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;except as set out in this Addendum, the Agreement and any other agreements already in place between us shall continue in full force and effect;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;in the event of any conflict or inconsistency between this Addendum and the terms and conditions of the Agreement, this Addendum shall prevail; and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;to the extent that this Addendum does not address project specific data mechanics or specific details relevant to data processing already set out in the Agreement (such as a particular type or frequency of data transfer), those project specific mechanics will remain in place, save that they shall be interpreted to give full effect to the provisions of this Addendum and the GDPR.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Addendum (including the Model Contract Clauses) and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \\u201c \u0026lt;strong\u0026gt;Claim\u0026lt;\\/strong\u0026gt;\\u201d) shall be governed by and interpreted in accordance with the law of England and Wales. The parties irrevocably agree that the courts of England and Wales have exclusive jurisdiction to settle any Claim.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please sign and return the enclosed copy of this Addendum to acknowledge your agreement of these terms. \u0026lt;strong\u0026gt;If the Advertiser\\/Agency\\/Reseller as per the context does not accept these terms, InMobi will be unable to run any targeted advertising for EEA users for the Advertiser\\/Agency\\/Reseller.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Yours faithfully,\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For and on behalf of InMobi Pte Limited\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026\\u2026.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For an on behalf of ___________________\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/affiliate-promotion-property-demand-data-protection-rider","meta_title":"Affiliate Promotion Property Demand Data Protection Rider","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Affiliate Promotion Property: Supply - Data Protection Rider (en)","headline":"Affiliate Promotion Property: Supply - Data Protection Rider","id":"affiliate-promotion-property-supply-data-protection-rider","content":"\"\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Until 25 May 2018, the Data Protection Act 1998 (the \u0026quot;\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt;DPA\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026quot;) is the key piece of legislation governing data protection. The General Data Protection Regulation (the \u0026quot;\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt;GDPR\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026quot;), is a new piece of legislation which will largely supersede the DPA on 25 May 2018. The GDPR will then apply to the processing carried out under the Agreement. The GDPR requires data processing contracts - such as the Agreement - to contain additional provisions regulating the processing of personal data. As a result, this Data Protection Rider, sets out in the schedule attached, to the Agreement with effect from 25 May 2018 (the \u0026quot;\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt;Variation Date\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026quot;). Additionally, due to the implementation of the GDPR, each party is required to adhere to new rules relating to the international transfer of personal data. One of the simplest ways to protect the personal data transferred between us is to use the \u0026quot;\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt;Model Contract Clauses\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026quot;, produced by the European Commission, which are incorporated into this Rider as if they had been set out in full. The full legal name for the Model Contract Clauses is: \u0026quot;The EU-controller to Non-EU\\/EEA processor model contractual clauses annexed to European Commission Decision C (2010)\u0026quot;.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Key changes:\u0026lt;\\/u\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In order to make compliance with GDPR as simple and straightforward as possible, parties agree to add this Data Protection Rider to the Agreement. To ensure the Rider fits in with the Agreement, it is important to note that:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;except as set out in this Rider, the Agreement and any other agreements already in place between us shall continue in full force and effect;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;in the event of any conflict or inconsistency between this Rider and the terms and conditions of the Agreement, this Rider shall prevail; and\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;ol\u0026gt;\\n\\t\u0026lt;li\u0026gt;to the extent that this Rider does not address project specific data mechanics or specific details relevant to data processing already set out in the Agreement (such as a particular type or frequency of data transfer), those project specific mechanics will remain in place, save that they shall be interpreted to give full effect to the provisions of this Rider, the Data Protection Rider and the GDPR.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ol\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Rider, (including the Model Contract Clauses, particularly at clauses 9 and 11.3) and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \u0026quot;\u0026lt;strong\u0026gt;Claim\u0026lt;\\/strong\u0026gt;\u0026quot;) shall be governed by and interpreted in accordance with the law of England and Wales. The parties irrevocably agree that the courts of England and Wales have exclusive jurisdiction to settle any Claim.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please sign and return the enclosed copy of this Rider to acknowledge your agreement of these terms. \u0026lt;strong\u0026gt;If you do not notify us of your disagreement with any of the terms of this Rider, you will be deemed to have accepted it. If you do not accept these terms, we will discontinue any EU user related transactions with You. \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;DATA PROTECTION RIDER\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Parties agree that it is of paramount importance that any Processing of Personal Data is in compliance with Data Protection Laws as applicable to such party at all times.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1 D\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;ata Protection\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.1 \u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Definitions:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1.1 \u0026quot;\u0026lt;strong\u0026gt;Controller\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Data Subject\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Personal Data\u0026lt;\\/strong\u0026gt;\u0026quot;, \u0026quot;\u0026lt;strong\u0026gt;Processor\u0026lt;\\/strong\u0026gt;\u0026quot; \u0026quot;\u0026lt;strong\u0026gt;Processes\\/Processing\u0026lt;\\/strong\u0026gt;\u0026quot; shall each have the meanings given in the applicable Data Protection Legislation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1.2 \u0026quot;\u0026lt;strong\u0026gt;Data Protection Legislation\u0026lt;\\/strong\u0026gt;\u0026quot; means the European Union\u0026#039;s General Data Protection Regulation (2016\\/679), the Privacy and Electronic Communications (EC Directive) Regulations 2003 (SI 2003\\/2426) and all applicable laws and regulations relating to the processing of personal data and privacy as amended, re-enacted, replaced or superseded from time to time, including, where applicable, the mandatory guidance and codes of practice issued by the United Kingdom\u0026#039;s Information Commissioner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1.2 \u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Obligations:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Between You and InMobi, You are sharing Personal Data in relation to the Agreement. Therefore, You, as the Controller will have the responsibility to obtain appropriate consents for Processing of Personal Data by InMobi in the capacity of a Processor as permitted under this Rider. You will comply with the requirements of the Data Protection Legislation as a Controller and will be responsible for notifying InMobi of any Data Subject request towards deletion, rectification or opt-out election.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party hereby represents and warrants to adhere to the terms of this Rider. The parties acknowledge that the applicable Data Protection Law(s) ultimately determines status with respect to each party. In the event any regulatory body identifies the parties each as Data Controllers of the relevant Personal Data it provides or obtains hereunder under applicable Data Protection Laws, section 1.2 of this Addendum shall apply only to the extent that the parties are both Data Controllers\\/ In the event any regulatory body identifies a party as a Data Processor of the relevant Personal Data it is sharing under this Addendum under applicable Data Protection Laws, such a party will comply with the terms of Sections 1.2.2 - 1.2.4.2 as a Data Processor.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.1 Paragraphs 1.2.2 - 1.2.4.2 shall apply if and to the extent that the Processor processes any Personal Data on the Controller\u0026#039;s behalf when performing its obligations under the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.2 Each party acknowledges that:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.2.1 Processor shall only Process Personal Data for the following permitted purpose in relation to advertising campaigns distributed through Controller:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(1) For fraud detection purposes including creating fraud reports to be shared with advertisers;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(2) For reporting purposes including reports to be shared with advertisers or for reporting to Controller;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(3) For determining performance of campaigns distributed through Publisher\u0026#039;s inventory or network and billing purposes.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.2.2 the processing shall continue for the duration of this agreement;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;1.2.2.3 the processing concerns: clicks and impressions data, IP Address, device identifiers, \u0026lt;\\/span\u0026gt;http\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt; headers, publisher details (such as site ID, partner ID, publisher name), campaign details (such as campaign ID, creative ID) and such other data sets. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3 The Processor shall:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.1 process the Personal Data only to the extent necessary for the purposes of the Agreement and otherwise in accordance with the documented instructions of the Controller;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.2 not process the Personal Data in any country outside the European Economic Area other than in accordance with the terms of the Model Contract Clauses. If the Processor is required by applicable laws to transfer the Personal Data outside of the European Economic Area, the Processor shall execute appropriate documentation as required under Data Protection Legislation (unless the Processor is barred from making such notification under the relevant applicable law). Publisher acknowledges that InMobi may need to transfer Personal Data outside of EEA in the context of Processing;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.3 ensure that all persons authorised by it to process the Personal Data are committed to confidentiality or are under a statutory obligation of confidentiality under applicable law;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.4 have at all times during the term of the Agreement appropriate technical and organisational measures to ensure a level of security appropriate to the risk to protect any Personal Data, with particular regard to its accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.5 where the Processor does engage another Processor, substantially similar obligations to those set out in paragraphs 1.2.2 - 1.2.3 shall be imposed by the Processor on the other Processor in a written contract;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.6 cease processing the Personal Data immediately upon the termination or expiry of this Agreement or, if sooner, on cessation of the contractual activity to which it relates and, at the Controller\u0026#039;s election, delete or return all Personal Data to the Controller, and delete all existing copies unless applicable law requires their retention;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.7 You shall not retain Personal Data for longer than necessary to meet the permitted purposes hereunder or use the same for any purposes other than such permitted purposes.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.8 If requested by Controller, Processor shall without delay, rectify the Personal Data, to ensure it remains accurate, complete and current or delete the same upon notification by Controller to honour any Data Subject\u0026#039;s request. Controller agrees to notify Processor of such requests upon being aware of the same promptly upon receiving the same without any undue delay.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.9 make available to the Controller all information reasonably necessary to demonstrate compliance with the obligations set out in this Rider, and reasonably assist in audits, including inspections, conducted by the Controller or its representative to determine Processor\u0026#039;s compliance with its obligations hereunder. Processor shall have audit rights to determine Controller\u0026#039;s compliance with Data Protection Legislation and Controller shall make available to the Processor all information reasonably necessary to demonstrate such compliance. Any audit will be conducted upon provision of reasonable notice and during regular working hours;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.3.10 at the earliest opportunity, and in any event within 48 hours after having become aware, notify the Controller of any unauthorised or unlawful processing of any Personal Data to which this clause applies and of any loss or destruction or other damage and shall take such steps consistent with good industry practice to mitigate the detrimental effects of any such incident on the Data Subjects and co-operate with the Controller in dealing with such incident and its consequences; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.4 Where the Processor intends to or replace other Processors, it shall first inform the Controller of the intended change, and shall implement appropriate data processing terms with such new Processors.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.2.5 The Processor acknowledges that the Controller is under certain record keeping obligations under the Data Protection Legislation, and agrees to provide the Controller with all reasonable assistance and information required by the Controller to satisfy such record keeping obligations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2 \u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Model Contract Clauses\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Model Contract Clauses require setting out more detail about what data is being transferred and why, as well as how the Processor must keep that data secure.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1 \u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Description of Processor\u0026#039;s data Processing \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.1 The types of data being transferred are Personal Data, which does not include special categories of data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1.2 Processor will be carrying out the tasks in relation to that data as set out in 1.2.2.1.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2 \u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Description of Processor\u0026#039;s security measures\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.1 Restriction of access to data centres, systems and server rooms as necessary to ensure protection of Personal Data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.2 Monitoring of unauthorised access.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.3 Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.4 Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.5 Use of password protection where such functionality is available.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.6 Maintaining records of the access granted to which individuals.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2.7 Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.3\u0026lt;\\/strong\u0026gt;\u0026lt;strong\u0026gt;Additional Provision\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.3.1 The illustrative indemnity contained in the Model Contract Clauses is deemed deleted.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/affiliate-promotion-property-supply-data-protection-rider","meta_title":"Affiliate Promotion Property Supply Data Protection Rider","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"MARKETING SERVICES TERMS (en)","headline":"SURVEY OR MARKETING SERVICES TERMS","id":"marketing-services-terms","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;SURVEY OR MARKETING SERVICES TERMS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;All Insertion Orders (\u0026quot;IOs\u0026quot;) entered into between InMobi Pte. Ltd, its subsidiaries, and affiliated companies (collectively, \u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot;, \u0026quot;us\u0026quot;, \u0026quot;our\u0026quot;) and You (hereby known as the \u0026quot;Company\u0026quot;) to conduct Survey using InMobi\u0026#039;s mobile ad tech platform are governed by these Survey and Marketing Services Terms (\u0026quot;Terms\u0026quot; or \u0026quot;Agreement\u0026quot;). This Agreement shall commence on the date on which you Accept these Conditions or upon Your registration with InMobi and shall remain in full force and effect unless and until terminated in accordance with the terms of the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;DEFINITIONS\u0026lt;\\/strong\u0026gt;:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Deliverables\u0026lt;\\/strong\u0026gt;\u0026quot; mean the response of the users and the results\\/reports of Survey conducted by InMobi which shall be provided to Company, in a mutually agreed format.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;IO\u0026lt;\\/strong\u0026gt;\u0026quot; means a mutually agreed insertion order that incorporates these Terms, under which InMobi will conduct Survey for the benefit of the Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Services\u0026lt;\\/strong\u0026gt;\u0026quot; shall have the meaning ascribed to in the Scope section.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;Survey\u0026lt;\\/strong\u0026gt;\u0026quot; means a set of questions presented to each user in form of a questionnaire (questions which may be provided by Company and InMobi, as the case maybe).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;\u0026lt;strong\u0026gt;InMobi\u0026lt;\\/strong\u0026gt;\u0026quot; means InMobi Pte. Ltd. its subsidiaries and affiliated companies;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A reference to a statute or statutory provision is a reference to that statute or statutory provision and to all orders, regulations, instruments or other subordinate legislation made under the relevant statute, as may be amended and in force from time to time.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The words and phrases \u0026quot;include\u0026quot;, \u0026quot;including\u0026quot; and \u0026quot;in particular\u0026quot; (and any variations of these words, or similar words) shall be deemed to be immediately followed by the words \u0026quot;without limitation\u0026quot; (where such words do not already immediately follow in these Conditions).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;References to a person include an individual, company, corporation, body corporate or unincorporated, firm, partnership, public body, charity or other legal entity and that party\u0026#039;s personal representatives, successors and permitted assigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Any obligation on a Party not to do something includes an obligation to not to allow that thing to be done.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;SCOPE\u0026lt;\\/strong\u0026gt;:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi shall, on behalf of the Company, conduct a Survey through its platform (\u0026quot;\u0026lt;strong\u0026gt;Platform\u0026lt;\\/strong\u0026gt;\u0026quot;) on certain end-users who may respond to the questions to register their response(\u0026quot;\u0026lt;strong\u0026gt;Services\u0026lt;\\/strong\u0026gt;\u0026quot;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may, at its sole discretion, add certain questions to the Survey(s) pursuant to any IO (\u0026quot;\u0026lt;strong\u0026gt;InMobi Questions\u0026lt;\\/strong\u0026gt;\u0026quot;) in addition to the questions provided by the Company (\u0026quot;\u0026lt;strong\u0026gt;Company Questions\u0026lt;\\/strong\u0026gt;\u0026quot;) (collectively referred to as \u0026quot;\u0026lt;strong\u0026gt;Survey Questions\u0026lt;\\/strong\u0026gt;\u0026quot;. The users may submit their responses to such questions and any responses provided by users to InMobi Questions shall be deemed to be InMobi Materials.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The Company acknowledges that InMobi and its affiliates are engaged in the business of conducting surveys and may from time to time conduct similar survey(s) for various third parties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;INSERTION ORDERS AND MODIFICATIONS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;IO Details\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;u\u0026gt;:\u0026lt;\\/u\u0026gt; From time to time, InMobi and Company may execute IOs for conducting the Services. As applicable, each IO will specify: (i) the nature of the Deliverables, (ii) the price(s) for such Deliverables, (iii) the amount of money to be spent pursuant to the IO; and\\/or any other required detail.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Revisions to mutually agreed IOs will be accepted at the sole discretion of InMobi and will be subject to additional cost and extended timelines as may be ascertained by InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;REPRESENTATION AND WARRANTY\u0026lt;\\/strong\u0026gt;:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party represents and warrants that: (i) it is a duly incorporated duly and organized under the applicable and has full authority to carry on its business and enter into and carry out the terms of this Agreement; (ii) this Agreement constitutes its legal, valid and binding agreement, enforceable against it in accordance with its terms ; (iii) it shall comply with all applicable laws in performing its obligations under this Agreement; and (iv) the execution, delivery and performance of this Agreement shall not conflict with or result in a breach of any other agreement to which it is a party. Company represents and warrants that the content or subject matter of any survey material including Company Questions (a) shall be accurate; or (b) shall not contain content that is, illegal, obscene, defamatory, libelous, slanderous, hate-related, promoting violence or contain any other material, products or services which is illegal; or (c) violates or infringes any third-party rights.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;DISCLAIMER: EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE PARTIES HEREBY SPECIFICALLY DISCLAIM ANY REPRESENTATIONS, ENDORSEMENTS, GUARANTIES, OR WARRANTIES, EXPRESS OR IMPLIED, RELATED TO THE SERVICES INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS. INMOBI DOES NOT WARRANT THAT USE OF THE SERVICES WILL BE UNINTERRUPTED OR ERROR FREE.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;CONFIDENTIALITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party shall maintain as confidential all information received from the other party that is identified as confidential at the time of disclosure (\u0026quot;\u0026lt;strong\u0026gt;Confidential Information\u0026lt;\\/strong\u0026gt;\u0026quot;). Confidential Information shall not include information that is independently developed by recipient or is in public knowledge or is already in the possession of the recipient or is received by receiving party from a third party. If receiving party is required to disclose Confidential Information due to a legal requirement, it shall provide prompt notice of the same to disclosing party. Confidentiality obligation shall survive for a period of two (2) years from date of initial disclosure. Each party shall comply with the applicable export and import laws and regulations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;TERM AND TERMINATION\u0026lt;\\/strong\u0026gt;:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Agreement shall come into effect on the Effective Date and, subject to provisions of this section, shall continue in force unless terminated pursuant to the term of this Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Agreement may be terminated by either party immediately upon the occurrence of any of the following events: (i) if the other party seeks protection under any bankruptcy, receivership, trust deed, creditors arrangement, composition or comparable proceeding, or any such proceeding is instituted against the other party and is not dismissed within sixty (60) calendar days; (ii) if the other party ceases to do business, or otherwise terminates its business operations; or (iii) if the other materially breaches the terms of this Agreement and fails to cure the same within a period of 30 days of notification by the non-breaching party. This Agreement may be terminated by InMobi immediately for convenience at any time, by fourteen (14) days prior written notice.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Provided that if any mutually agreed IO is terminated pursuant to the terms of this section the Company is liable to pay the following cancellation fees:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;a. Within five (5) days from the date of execution of the IO- fifty per cent (50%) of the total IO Value;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;b. Post five (5) days from the date of execution of the IO- One hundred percent (100 %) of the IO Value.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Regardless of the nature of termination, Company shall pay InMobi for all Services provided up till the effective termination of the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;PAYMENT\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Parties agree that the payment terms shall be as per the applicable IO. In the event there are no payment terms specified in an applicable IO then all invoices will be based on InMobi\u0026#039;s reporting unless otherwise agreed by the parties. Payment will be made within thirty (30) days from the date of receipt of an applicable invoice. Fifty percent (50%) of the total IO value shall be paid at the time of execution of the IO and the remaining fifty percent (50%) shall be paid on the completion of the deliverable as per the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Invoices will be sent to the Company\u0026#039;s billing address as set forth on this Agreement. A 2% per month (pro-rated for part thereof) interest on late payments may be levied at the InMobi\u0026#039;s option from the date of receipt of an invoice by Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Taxes \u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;Other than taxes levied on the income of a party, any taxes, including but not limited to, VAT, service tax, withholding tax, shall be paid by the Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;LICENSE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Company acknowledges and agrees that all intellectual property rights in and relating to Survey Questions, any materials, data or information that are developed, owned, created or licensed by InMobi (whether by itself or any third party) including any feature(s) or enhancements thereto or other InMobi proprietary products (\u0026quot;\u0026lt;strong\u0026gt;InMobi Materials\u0026lt;\\/strong\u0026gt;\u0026quot;) prior to or after the date of this Agreement, are and shall remain the sole property of InMobi. Company shall own all Intellectual Property Rights in and relating to its existing products including Company Devices or any materials, data or information that Company may independently develop without any reference to this Agreement or InMobi Materials (\u0026quot;\u0026lt;strong\u0026gt;Company Materials\u0026lt;\\/strong\u0026gt;\u0026quot;). Company Materials and InMobi Materials are collectively referred to as \u0026quot;\u0026lt;strong\u0026gt;Materials\u0026lt;\\/strong\u0026gt;\u0026quot;. Each party shall take all reasonable and necessary measures to protect the other party\u0026#039;s Materials that are in such party\u0026#039;s possession. Between Company and InMobi, InMobi shall have all rights, title and interests in the Survey. Other than as set forth herein, this Agreement does not grant to either party any rights to any of the other party\u0026#039;s Materials\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Company grant InMobi, worldwide, perpetual, license to use the Deliverable for improving its products and services. Parties agree that the use of any such Deliverables by InMobi will be governed by the terms of this Agreement. For avoidance of doubt, the Deliverables shall not be deemed to be part of Company\u0026#039;s Materials.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Each party grants only the licenses and rights specified in this Agreement. No other licenses or rights (including licenses or rights under patents) are granted either directly, by implication, or otherwise. Each party shall retain ownership of its respective pre-existing intellectual property rights. Parties agrees that they shall not at any time assert or claim any interest in, or do anything that may adversely affect the validity or enforceability of, any intellectual property or other proprietary right belonging to the other Party hereunder.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;INDEMNITY\u0026lt;\\/strong\u0026gt;:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Company shall indemnify InMobi for a third-party claim arising out its breach of a) the representation and warranties hereunder; b) confidentiality obligations hereunder; c) Company gross negligence, willful misconduct or fraud; and d) any intellectual property right infringement claim arising out of Company Materials.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;LIMITATION OF LIABILITY:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Except in case of InMobi\u0026#039;s willful misconduct, gross negligence and\\/or fraud, in no event will InMobi be liable for any consequential, indirect, incidental, punitive, special, or exemplary damages whatsoever, including, but not limited to, damages for loss of profits, business interruption, loss of information, and the like, incurred by Company arising out of an IO, even if such party has been advised of the possibility of such damages.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Except in connection with the InMobi\u0026#039;s willful misconduct, gross negligence and\\/or fraud, InMobi\u0026#039;s total cumulative liability to Company from all causes of action, claims and all theories of liability will be limited to direct damages only and will not, exceed the fees received by InMobi corresponding to the portion of the IO spend for Surveys conducted.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;NOTICE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Any notice, approval, request, authorization, direction or other communication under this Agreement shall be given in writing and shall be deemed to have been delivered and given for all purposes: (i) on the delivery date if delivered personally to the party to whom the same is directed; (ii) one business day after deposit with a transmission via fax (in each case, with confirmation of receipt) or transmission via email (with \u0026quot;CONTRACTUAL NOTICE\u0026quot; in the subject line), or (iii) three (3) calendar days after being mailed by standard mail to the address of the Company registered with InMobi and in case of InMobi the registered address of InMobi with a copy to legal@inmobi.com\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;CONFLICTS, GOVERNING LAW AND AMENDMENTS\u0026lt;\\/strong\u0026gt;:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event of any inconsistency between the terms of an IO and these Terms, the terms of the IO will prevail. All IOs will be governed by the laws set out in the terms of the IO. InMobi and Company agree that any claims, legal proceedings, or litigation arising in connection with the IO (including these Terms) will be brought solely in the country set out in the IO, and the parties consent to the jurisdiction of such courts. No modification of these Terms will be binding unless in writing and signed by both parties. If any provision herein is held to be unenforceable, the remaining provisions will remain in full force and effect. All rights and remedies hereunder are cumulative. In the event of an IO not containing a law and jurisdiction provision the terms of the IO shall be governed by and construed in accordance with the laws of Singapore.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;GENERAL \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Severability:\u0026lt;\\/u\u0026gt;In the event that any provision of this Agreement shall be determined to be illegal or unenforceable, that provision shall be limited or eliminated to the minimum extent necessary so that this Agreement shall otherwise remain in full force and effect and enforceable.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Entire Agreement: \u0026lt;\\/u\u0026gt;This Agreement (including the Exhibits) will constitute the entire agreement of the parties with respect to the subject matter thereof and supersede all previous communications, representations, understandings, and agreements, either oral or written, between the parties with respect to the subject matter of the Agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Assignment. \u0026lt;\\/u\u0026gt;Company shall not resell, assign, or transfer any of its rights or obligations hereunder, and any attempt to resell, assign, or transfer such rights or obligations without InMobi\u0026#039;s prior written approval will be null and void. All terms and conditions in these Terms and each IO will be binding upon and inure to the benefit of the parties hereto and their respective permitted transferees, successors, and assigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;No Waiver:\u0026lt;\\/u\u0026gt; The failure of either Party to enforce its rights under this Contract at any time for any period shall not be construed as a waiver of such rights.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;u\u0026gt;Force Majeure\u0026lt;\\/u\u0026gt;: Neither Party shall be responsible for any delay or failure in performance of any part of this Contract to the extent that such delay is caused by reason of acts of God, wars, revolution, civil commotion, acts of public enemy, embargo, acts of government in its sovereign capacity, or any other circumstances beyond the reasonable control of the delayed Party (\u0026quot;Force Majeure Event\u0026quot;). InMobi shall not be liable for any failure to perform its obligations hereunder where such failure results from any cause beyond InMobi\u0026#039;s reasonable control.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/marketing-services-terms","meta_title":"Marketing Services Terms","meta_description":"Discover the terms and conditions for utilizing InMobi's effective marketing services.\n"},{"page_type":"policypage","title":"Content Guidelines - Advertisers (en)","headline":"Content Guidelines - Advertisers","id":"content-guidelines-advertisers","content":"\"\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;As a trusted partner to leading brands and publishers across the globe, InMobi has established processes and checks on the InMobi Network and the InMobi Exchange to ensure a brand safe and fraud-free experience. InMobi prohibits or restricts advertising for products or services which contain the types of content prohibited or restricted under these guidelines. All advertisers, publishers, developers, and other business partners are expected to conduct thorough investigations to ensure that the products or services advertised\\/published\\/routed through InMobi network are in compliance with these guidelines and all local, state, federal, national, and\\/or international laws.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;All claims in ads must be adequately substantiated. Ads must not offend users. Ads and any offers promoted within ads must not be false, deceptive or misleading or contain spam and must be current. Ads must not contain or promote illegal products or services. Ads must not violate the rights of any third parties. All advertised products, prices, offers, and discounts must be available within two clicks from your landing page, or through a basic search on your site.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This is not an exhaustive list and is intended to provide general guidance. You may need to comply with region specific requirements as required by InMobi from time to time. InMobi reserves the right to update these guidelines from time to time. Your continued usage of InMobi network\\/services pursuant to such changes shall be deemed to be your acceptance of the updated terms. Please take a moment to familiarize yourself with some examples of prohibited\\/restricted content:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Violence \u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Obscenity and sexual material\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Alcohol \u0026amp; Tobacco (as per specific country law and regulations)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Anti or Hateful Speech\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Illegal drugs, and herbal drugs (as per specific country law and regulations)\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Gambling (as per specific country law and regulations)\u0026lt;\\/span\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Prostitution\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Content promoting Weapons\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi reserves the right to summarily remove any content, which in its reasonable determination does not comply with these guidelines or is otherwise illegal or objectionable in any way, without incurring liability. As we may change our policies at any time, please check here often for updates.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Ad Behavioural Policy\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To ensure an optimal user experience, InMobi requires that clicking on an ad should not lead to unexpected and unwanted device behavior like\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Keyboard getting locked\\/freezing the device\\/ the device going on standby mode etc.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Ad inconsistency (Content on the creative keeps changing)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Auto-play with Sound \\/Auto-Click \\/Auto-Redirect\\/ Auto - Popup creative\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Distribution of Adware and Malware (domain hosting adware or malware)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Blank creative\\/ appears with error content \\/ disappears when clicked\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Blank LP \\/broken page \\/ creative not clickable \\/ no close button \\/ Creative LP mismatch\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;In accordance with our online Terms and Conditions, it\u0026#039;s your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Protocol\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi has a comprehensive AQ Response Protocol in case of any Invalid\\/bad ad.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;The ads with bad content will be blocked before they go live.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;All creatives flagged for behavioural issue violating content guidelines post approval will be rejected\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Advertiser will be notified about the issue, if the issue is repetitive and the advertiser does not resolve the issue. They will be immediately blocked from our system.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/content-guidelines-advertisers","meta_title":"Content Guidelines - Advertiser","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Content Guidelines - Publishers (en)","headline":"Content Guidelines - Publishers","id":"content-guidelines-publishers","content":"\"\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;All publishers using the InMobi platform are required to adhere to these content guidelines. InMobi reserves the right to update the guidelines at any given point in time and it is the publisher\\u2019s responsibility to get updated with the latest content guidelines. By continuing to use InMobi\\u2019s platform the Publisher agrees to abide by the current version of content guidelines. Content guidelines apply to all content in the app and wap.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Prohibited Content\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Violence\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Assault\\/Rape\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Injury to human beings\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Injury to animals\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Blood and dismemberment, human beings\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Blood and dismemberment, animals\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Torture or killing of human beings\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Torture or killing of animals\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Obscenity and sexual material\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Nudity (exposed breasts, visible genitalia, exposed buttocks)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Obscured or implied sexual acts\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Explicit sexual language\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Explicit sexual acts\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Visible sexual touching\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Anti or Hateful Speech - App contains\\/ promoting violence or advocating against a particular group is not permitted. This includes but is not limited to groups identified by their:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Race or ethnic origin\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Color\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;National origin\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Religion\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Political Association\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Disability\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Age\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Veteran status\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Sexual orientation\\/gender identity\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Drugs - Content promoting drugs and drug paraphernalia. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Downloading Copyrighted content like Music, Videos, Softwares etc,.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Apps or website helps in downloading contents in form of torrents are prohibited.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Restricted Content\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Gambling apps or websites\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Content featuring Weapons\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi restrictively allows monetization on medical related apps\\/websites in countries permitted by law.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Birth Control, Fertility and Abortion\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Alcohol\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/publisher-compliance-on-political-advertising\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Political\u0026lt;\\/a\u0026gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Tobacco\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Dating apps\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Incent Model - Incent Alone Model and Incent with Content Model\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;UGC \u0026amp; CGM Content - UGC\\/CGM content on any site that monetize with us should comply to the general applicable content and behavior policy\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Behavioural Content\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;All publishers should\\/must have a valid app store URL in case of apps and valid domain in case of mobile web.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi Prohibits the likes of below mentioned behaviour:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Redirecting content which takes the user to unwanted websites\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Any software that triggers pop-ups, interferes with site navigation or modify browser settings.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Initiate auto downloads\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The site page getting auto-refreshed\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Deceptive or manipulative content or construction to improve your site\u0026#039;s search engine ranking\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;The ad spaces must be visible to the user, if ad spaces are hidden, stacked or is in the background the impression will be categorized as invalid at InMobi\\u2019s sole discretion.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi will not tolerate or accept any activities it deems harmful or potentially damaging to its reputation and\\/or business, or that of its customers and\\/or clients including but not limited to the activities stated in this agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Publishers are expected to confirm on the COPPA Compliant apps at the time of registration of the app at InMobi. For more details on COPPA Compliant apps please visit \u0026lt;a href=\u0026quot;\\/coppa-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Any violation to these Content Guidelines may result in the suspending of site, placement or account on InMobi at InMobi\\u2019s sole discretion. For more details please refer to InMobi\\u2019s \u0026lt;a href=\u0026quot;\\/terms-of-service\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Terms of Service\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/content-guidelines-publishers","meta_title":"Content Guidelines - Publishers","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Data Subject Consumer Request Policy (en)","headline":"Data Subject / Consumer Request Policy","id":"data-subject-consumer-request-policy","content":"\"\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;InMobi\u0026#039;s \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/privacy-policy-for-eea\u0026lt;\\/a\u0026gt;\u0026lt;\\/em\u0026gt; explains how InMobi Pte. Ltd., its subsidiaries and affiliated companies (collectively, \u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot;, \u0026quot;us\u0026quot;, \u0026quot;our\u0026quot;) collect, use end user\u0026#039;s (\u0026quot;You or Your\u0026quot;) information. \u0026lt;em\u0026gt;For non-EEA users, please refer, \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/privacy-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.inmobi.com\\/privacy-policy\u0026lt;\\/a\u0026gt;\u0026lt;\\/em\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Pursuant to applicable privacy laws which provide data subjects \\/ consumers such legal rights including\u0026lt;\\/em\u0026gt; General Data Protection Regulation (\u0026quot;GDPR\u0026quot;) \u0026lt;em\u0026gt;and California Consumer Privacy Act\u0026lt;\\/em\u0026gt;, You may exercise certain data subject \\/ \u0026lt;em\u0026gt;consumer\u0026lt;\\/em\u0026gt; rights towards your personal data and in order for us to honor and comply with Your requests, we need you to provide us with certain information, as explained below, to enable us to locate, make available and\\/or erase or anonymize, as the case may be, any records We hold about You. We use this additional information only for the purpose of processing your data subject rights related requests.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Access to information\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Applicable privacy laws may allow you the right to access your personal data that you shared with us such as mobile identifiers or such digital identifiers. We will also endeavour to provide you with other information that We may have collected about You. To make a request, or if you need assistance with this process, please contact us at \u0026lt;a href=\u0026quot;mailto:dsr@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;dsr@inmobi.com\u0026lt;\\/a\u0026gt; with a copy to \u0026lt;a href=\u0026quot;mailto:dpo@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;dpo@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right to delete\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;You may also have the right to have personal data deleted. And upon appropriate and valid request, we will either delete or anonymize the data upon request so long as we are not prohibited from doing so by applicable law and\\/or the information is not required for us for billing, fraud prevention, dispute or security purposes. To make a request, or if you need assistance with this process, please contact us at \u0026lt;a href=\u0026quot;mailto:dsr@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;dsr@inmobi.com\u0026lt;\\/a\u0026gt; with a copy to \u0026lt;a href=\u0026quot;mailto:dpo@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;dpo@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Authentication of the Information Provided\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We will need to take reasonable steps to authenticate your request in order to ensure that we are honoring the right and valid requests. To make a request, or if you need assistance with this process, please contact us at \u0026lt;a href=\u0026quot;mailto:dsr@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;dsr@inmobi.com\u0026lt;\\/a\u0026gt;. Please make sure to include the following information in your email:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Your full name\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The country in which you are located at the time you are making your request\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;A signed affidavit. Download the PDF form \u0026lt;a href=\u0026quot;https:\\/\\/go.inmobi.net\\/hubfs\\/InMobi%20-%20Subject%20Access%20Request%20-%20Affidavit%20.pdf\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The screenshots providing supporting proof of the Cookie IDs and Mobile Advertising IDs.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Data subjects \\/ \u0026lt;em\u0026gt;consumers\u0026lt;\\/em\u0026gt; can also make a subject access request by mail, by sending a written request with all of the above-listed information to the following address:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi Pte. Ltd.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Attn: GDPR Data Subject Request\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1 Ebenezer St, Hoxton, London EC1V 1NR, UK\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;With a copy to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7th Floor, Delta Block, Embassy Tech Square,\u0026lt;br \\/\u0026gt;\\n\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Marathahalli - Sarjapur Outer Ring Rd,\u0026lt;\\/span\u0026gt;\u0026lt;br \\/\u0026gt;\\n\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Bangalore - 560103, India\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Complaints:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you have a complaint regarding a response to your request to access information, please contact our Data Protection Officer at \u0026lt;a href=\u0026quot;mailto:dpo@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;dpo@inmobi.com\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Privacy Policy for EEA (en)","headline":"Privacy Policy for EEA","id":"privacy-policy-for-eea","content":"\"\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;LAST UPDATED:\u0026lt;\\/strong\u0026gt; April 2021\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;EFFECTIVE:\u0026lt;\\/strong\u0026gt; May 2021\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INTRODUCTION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi is committed to respecting and protecting individuals\u0026amp;#39; privacy rights. This Privacy Policy explains how InMobi Pte Ltd, its subsidiaries and affiliated companies (collectively, \u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot;, \u0026quot;us\u0026quot;, \u0026quot;our\u0026quot;) collect, use, secure, and\\/or disclose EEA end users\u0026amp;rsquo; (\u0026amp;ldquo;you\u0026amp;rdquo; or \u0026amp;ldquo;your\u0026amp;rdquo;) information when you view ads\\/ surveys served by InMobi on digital media, sites, owned or operated application(s)\\/widgets, exchange(s) for demand\\/supply, marketing automation solutions and other services, such as, fraud detection, reporting, audiences, attribution, analytics, modelling, segments, measurement (\u0026amp;ldquo;Marketing Platform\u0026amp;rdquo;)\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may offer independent mobile applications, web content services, widgets, and\\/or other software features to consumers through smart devices which may be preloaded on the devices, downloadable, hosted on web or made available through other digital media (\u0026amp;ldquo;Consumer Offering\u0026amp;rdquo;). This Privacy Policy does not apply to the collection by or processing practices of each of the foregoing services, respectively. If you are a consumer of any such Consumer Offering, the applicable privacy policy should be available to you through such services. Please refer to the respective privacy policies of each Consumer Offering for a description of its data collection and data use practices.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To the extent that foregoing Consumer Offering promotes any interest-based advertising using the Marketing Platform services, the terms of this policy would apply to the data processing practices for such Marketing Platform services.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Marketing Platform services and Consumer Offering are collectively referred to as \u0026amp;ldquo;Services\u0026amp;rdquo;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;\u0026amp;ldquo;EEA\u0026amp;rdquo;\u0026lt;\\/strong\u0026gt; means all member states of the European Union and for the purpose of this Privacy Policy, U.K. and Switzerland.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. INMOBI MARKETING PLATFORM SERVICES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi is a global ad network with a suite of ad tech products. We partner with third-party mobile website publishers and mobile app developers to serve ads on their sites and in their apps, and InMobi may also serve ads on the site and mobile applications that InMobi owns. These ads may be customised to their users\u0026amp;#39; interests and geographic locations, which we may derive or infer from information that we collect about how those users interact with such sites and apps (this type of advertising is often called \u0026quot;interest-based advertising\u0026quot; or \u0026quot;targeted advertising\u0026quot;). This enables our partnering publishers and developers to provide content-rich services that are more relevant to their users, often using the advertising revenues they generate to offer their services for free or at a subsidised cost. Further, we may also obtain user data from our data partners, advertisers and\\/or advertisers\u0026amp;rsquo; partners for optimising digital advertising and\\/or analytical purposes including to provide relevant advertising and reporting. Please note that collection, use or storage of such data is governed by the privacy policy of such third-party partners and\\/or advertisers providing the same. InMobi also engages in campaign planning, measurement (e.g. whether an advertisement was viewed, its timestamp etc.) and attribution of advertisements, whether by itself or through third party measurement partners. InMobi may engage in cross-device data collection, which refers to the process of collecting data from devices that have been determined through statistical analysis to be linked or related. We, or third parties whom we engage to provide this service, may use cross-device data to provide interest-based advertising services and to deliver tailored ads to users across multiple devices.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi provides Marketing Platform services, including optimization of advertising campaigns, data analytics\\/enrichment, segment creation, user acquisition or re-engagement through various digital advertising channels. InMobi receives data into its Marketing Platform from various sources, including end user information collected by our systems, applications\\/offerings, partners, data\\/cookie vendors or customers (\u0026amp;ldquo;Sources\u0026amp;rdquo;), which may include third party apps, sites and services that you use. Please refer to the privacy policies of the apps, sites, and services you use to understand how those apps, sites and services collect, use, and share data from your interactions with them. InMobi is not responsible for how those third-party apps, sites and services collect and use data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1 WHAT PERSONAL INFORMATION DO WE COLLECT?\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;When you view an advertisement distributed through InMobi on a site, app or other digital media, we may collect information about your device that you have viewed and your interaction with the advertisement. This information enables us to improve our services including recognising your device when you use other sites and apps that have partnered with us. Information we may collect includes:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) Device identifiers. Device identifiers are alphanumeric strings that are unique to your device. These include:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;iOS devices\u0026amp;rsquo; Identifier for Advertising (IDFA) and iOS Identifier for Vendors (IDFV)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Google Advertising ID (GAID), or Android ID for Android devices\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;International mobile equipment identity (IMEI), in certain jurisdiction as permitted by applicable law\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Cookie IDs\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) Location information, including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Geo-location or precise location of your device if you have given the app or site permission to collect your location information\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Location information we infer based on data collected through a WiFi identifier that your device is connected to, in accordance with applicable law and provided location access is permitted\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Location information we infer from your device\u0026amp;rsquo;s IP address, provided that we will not infer location from an IP address to a more precise than city-level of accuracy unless you have given the app or site permission to collect your location information\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) Network information, including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mobile carrier\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Network provider or ISP\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Network type (e.g., WiFi or cellular)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;IP address\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;IDs of WiFi access points to which your device is connecte\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Date and time of connection\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) Information about apps or sites and our Software Development Kit (SDK), including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;App or site name or version\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;App identifier\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;SDK version\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;API key identifier\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(e) Other information about\\/on your device, including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Device type (e.g., make and model)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Device startup time and update time\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Device name\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Screen size\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Memory and hard drive capacity\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Operating system and version (e.g., iOS 14, Android, Windows, Blackberry)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Mobile browser used (e.g., Chrome, Safari, Firefox)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Language settings (including country code) and time zone\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;App usage\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(f) Advertisement information. We collect information about the ad presented on your device, including:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;The content type of the ad (the advertiser and category, e.g. games, finance, entertainment, news)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;The ad type (e.g. whether the ad is a text, image, video or other format based)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Where the ad is being served (e.g. the site, digital media or app on which the ad appears)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Whether you viewed, clicked or otherwise interacted with the ad\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(g) Survey information. We may ask users to voluntarily participate in online surveys. These surveys help brands improve their products and services offered to you. If you fill out a survey, we may collect your device information described above and information you provide, including your:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Age\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Name\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Email address\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Phone number\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Gender\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Occupation and income range\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Family size and other demographic information\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Preference for brands, modes of travel, and other consumer choices.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;(h) Other marketing information:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;In the context of our Marketing Platform Services, our customers, partners or vendors may also disclose to us certain personal or non-personal information they have separately collected about you during your interaction with their apps, sites or services so that we can effectively provide our Services. This may in the context of websites, including mobile websites, include cookies, other technologies, or other aggregated characteristics or other identifiers related to your device to understand your interaction with such site and to serve certain types of ads relevant to your interests.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;These parties serve you cookies in accordance with their own specific privacy\\/cookie policies and subject to their own applicable legal requirements. We do not use the information they provide to us for any purpose other than as permitted by such third parties or for providing or improving our Services.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;We do not collect any sensitive data such as racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic data, biometric data, data concerning health. We may show targeted advertisements to fitness enthusiasts.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;On occasion, our partnering mobile publishers or app developers may also disclose to us certain information including email addresses of users in a hashed format (not in raw format) they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements. We do not use the information they provide to us for any purpose other than serving you with interest-based ads or for reporting or analytical purpose(s).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.3 HOW DO WE USE PERSONAL INFORMATION THAT WE COLLECT?\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We use the information that we collect about your device to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Display advertisements on your device, which may include interest-based advertising customized to your interests, preferences, locations\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;For bidding to serve advertisements and to determine which ads are most effective\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Analyze (including profiles, statistical analytics, audience segments, insights, data modelling, location analytics etc.) and provide our demand partners or advertisers reports on the effectiveness of advertisements and campaigns, including across different types of devices based on our determination of devices that are related to the same person. We, or third parties whom we engage to provide this service, may use cross-device data to provide interest-based advertising services and to deliver tailored ads to users across multiple mobile devices including over the top applications and smart televisions\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Avoid showing you the same ads too many times\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Improve our Services and assist our customers and partners in improving their products and services\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Detect, deter and prevent fraud, fraudulent traffic or to protect the security of our systems\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;We may process your survey responses and share the response data with the brands who are our customers\\/marketers\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.4 WHO DO WE SHARE PERSONAL INFORMATION WITH?\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) Publishers, Developers, Advertisers and Measurement Companies\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may share the information we collect or receive regarding you as described in this Policy with our publishers, developers, data partners, measurement companies and advertisers. These partners may use this information to show you relevant ads, measure your ad\\/site interaction, identify your interest areas, better understand the site and app traffic usage or user behaviour in order to refine and improve their services. Such partners\u0026amp;rsquo; use of the information we share with them will be governed by their privacy policies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) Marketing Partners\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may share your information with data partners who help us with better understanding your preferences by providing data enrichment, analytics and identification services and measurement companies who help us with attribution and tracking of advertisements distributed through us (\u0026amp;ldquo;Marketing Partners\u0026amp;rdquo;)\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) With InMobi Affiliates\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may also share your information with InMobi affiliates so that we can better provide advertising that is relevant to you.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) Third parties such as advisors and law enforcement authorities\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others\u0026amp;rsquo; rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.(e) Service Providers\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may share personal information we collect about you with our third-party service providers. The categories of service providers to whom we entrust personal information include: IT and related services; fraud detection, information and services; payment processors; customer service providers; and vendors to support the provision of the Services\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(f) Disclosures in the Event of Merger, Sale, or Other Asset Transfers\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and\\/or contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. HOW DO WE KEEP PERSONAL INFORMATION SECURE?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi uses reasonable technical and organizational measures to protect the information it collects about you in compliance with its legal and privacy requirements and contractual obligations. We also seek appropriate contractual protection from our partners regarding their collection, use or treatment of user data. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system\u0026amp;rsquo;s breach, we may attempt to notify you electronically by posting a notice on our Services.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. HOW LONG DO WE KEEP PERSONAL INFORMATION FOR?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may retain the information collected in the context of our Marketing Platform for a period of up to thirteen (13) months, unless otherwise required by law or applicable contract. After the 13-month period, InMobi may retain and use such data in aggregated format, as necessary for internal analytical purposes, to comply with its legal obligations, resolve disputes and enforce agreements. Please note that the use cases stated in this provision will apply as an exception to your data subject rights related requests.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Where we are using personal information to contact for marketing communications, if opted-in we will contact you periodically, if required by applicable laws, to ensure you are happy to continue receiving such communications.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If informed of election to no longer receive marketing communications from us, InMobi will stop sending the same.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. INTERNATIONAL TRANSFERS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may share your information with clients, affiliates and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EU resident, we may share your information with our non-EU clients or affiliates), subject to any contractual or legal requirements. This means that their processing of your personal information will involve a transfer of data outside of the EEA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Whenever InMobi transfers your personal information outside of the EEA, we ensure it is protected by making sure at least one of the following safeguards is in place:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;by transferring your personal information to a country that has been deemed to provide an adequate level of protection by the European Commission;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;by using specific contracts approved by the European Commission which give your personal information the same protection it has within the EEA including to US;\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you wish to learn more about the specific circumstances when each of these protection measures are used, you can contact us at \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt; for the details as to how we protect specific transfer of your data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. INFORMATION COLLECTED ON BEHALF OF THIRD PARTIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may offer advertising solutions to clients that include the collection of voluntary information from you as part of an advertisement, e.g. serving an ad that contains an advertiser questionnaire or suveys. Such information may consist of personally identifiable information, non-personally identifiable information, or both. All of the information that you voluntarily provide in response to this form of advertisement is typically forwarded directly to the relevant client and will be governed by that client\u0026amp;#39;s privacy policies in place. This information may be temporarily stored by InMobi for the aforesaid purpose and reporting to client, subject to applicable legal requirements. For more information see \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/leadgen\u0026quot; target=\u0026quot;_blank\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;www.inmobi.com\\/leadgen\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. COOKIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We use cookies and beacons to help us collect some of the information we have described above. This may be done when you interact with us or our third-party partners who enable InMobi to collect data related to your interaction with their apps or sites for the purpose of serving relevant Ads to you and\\/or improve our services.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may also use cookies to provide website functionality and advertising to you, and to save you having to provide the information you have already given us on subsequent visits to our site.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For more detailed information about the technologies we use and your ability to control those cookies, please visit our cookie policy. We recommend that you review the privacy policies the third party apps, services or sites that you directly interact with to learn how those third parties use cookies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. PRIVACY OF CHILDREN?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi complies with the age gating provisions under applicable privacy laws such as General Data Protection Regulation in EEA and Children\u0026amp;#39;s Online Privacy Protection Act (COPPA) and California Consumer Privacy Act (CCPA) in the U.S and does not knowingly collect any personal data of children, as applicable.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. OTHER WEBSITES?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Our website and the ads we service may contain links to other websites. You should be aware that we are not responsible for the privacy practices of such other websites as those may have different privacy policies and terms of use and are not associated with us. You agree that we cannot control these links and we shall not be responsible for any use of such websites.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. OPTING OUT OF INTEREST-BASED ADVERTISING\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Opting out of interest-based advertising:\u0026lt;\\/em\u0026gt; If you prefer not to receive interest-based advertising from InMobi, you can opt out at any time by going to the InMobi \u0026lt;a href=\u0026quot;\\/page\\/opt-out\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Opt Out\u0026lt;\\/a\u0026gt; page and submitting your device ID or any other listed identifier. If you opt-out of interest-based advertising, you will still receive \u0026quot;generic\u0026quot; ads from InMobi. To opt-out of our cross-device ad targeting, you must opt-out on every device browser and device using the appropriate opt-out methods.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Opting out of surveys:\u0026lt;\\/em\u0026gt; Each survey that you participate in will provide opt-out instructions, including an option to skip questions, which if elected will ensure that we do not include your device for that survey. Please note that if you opt-out of a survey you may still receive other survey requests. If we reach out to you through marketing communication modes such as emails, you will have the option to unsubscribe from such marketing communications through links provided in such emails.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12.YOUR RIGHTS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right of access:\u0026lt;\\/strong\u0026gt; Where we hold personal information about you, you can ask us for access to this personal information, to correct or update any inaccurate personal information we hold, to stop sending you direct marketing or to stop using your personal information altogether.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right to rectification:\u0026lt;\\/strong\u0026gt; You have the right to require InMobi to rectify any inaccurate personal information we hold about you. You also have the right to have incomplete personal information we hold about you completed, by providing a supplementary statement to us.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right to restriction:\u0026lt;\\/strong\u0026gt; You can restrict InMobi\u0026amp;rsquo;s processing of your personal information where:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;you think we hold inaccurate personal information about you;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;our handling of your personal information breaks the law, but you do not want us to delete it;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi no longer needs to process your personal information, but you want us to keep it for legal reasons; or\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;where we are handling your personal information because we have a legitimate interest, as described above, and are in the process of objecting to this use of your personal information.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Where you exercise your right to restrict InMobi from using your personal information, we will then only process your personal information when you agree, except for storage\\/archival purposes and to handle billing and legal claims.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right to data portability:\u0026lt;\\/strong\u0026gt; You have the right to receive your personal information in a structured, standard machine readable format and to send this to another organisation controlling your personal information. This right only applies to your personal information we are handling because you consented to us using it or because there is a contract in place between us.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right to erasure:\u0026lt;\\/strong\u0026gt; You have the right to require InMobi to erase your personal information which we are handling in the following circumstances (anonymization would satisfy erasure):\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;where we no longer need to use your personal information for the reasons we told you we collected it for;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;where we needed your consent to use your personal information, you have withdrawn your consent and there is no other lawful way we can continue to use your personal information;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;when you object to our use of your personal information and we have no compelling reason to carry on handling it;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;if our handling of your personal information is in violation of applicable law; and\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;when we must erase your personal information to comply with a law we are subject to.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Right to complain:\u0026lt;\\/strong\u0026gt; You have the right to lodge a complaint with the Information Commissioner\u0026amp;#39;s Office, the supervisory authority for data protection issues.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you would like to exercise any of these rights, you may be able to make the update within your account settings or by contacting us using the details provided below.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. CHANGES TO THIS PRIVACY POLICY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may amend this Privacy Policy at any time. The amended Privacy Policy will be displayed on our site. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. Please check our Privacy Policy regularly to ensure you have read the latest version.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14.CONTACT US\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you have any questions about this Privacy Policy, please contact us at \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Privacy Policy for EEA (en)","meta_description":"Protecting your privacy is our top priority. Learn how Inmobi collects and uses your data in our detailed Privacy Policy"},{"page_type":"policypage","title":"Publisher Data Protection Rider (en)","headline":"Publisher Data Protection Rider","id":"publisher-data-protection-rider","content":"\"\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Effective Date of Rider: November 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;We refer to the agreement between \u0026lt;strong\u0026gt;\u0026quot;You\u0026quot;\u0026lt;\\/strong\u0026gt; in your capacity as a \u0026lt;strong\u0026gt;\u0026quot;Publisher\u0026quot;\u0026lt;\\/strong\u0026gt; and InMobi Pte. Ltd (acting on behalf of itself and its affiliates), (\u0026lt;strong\u0026gt;\u0026quot;InMobi\u0026quot;\u0026lt;\\/strong\u0026gt; or \u0026lt;strong\u0026gt;\u0026quot;we\u0026quot;\u0026lt;\\/strong\u0026gt; or \u0026lt;strong\u0026gt;\u0026quot;us\u0026quot;\u0026lt;\\/strong\u0026gt;) (hereinafter referred to as the \u0026lt;strong\u0026gt;\u0026quot;Agreement\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The Rider takes account of changes brought in by the Data Protection Legislation (defined below) including the Data Transfer Provisions.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Incorporation Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider is incorporated into the Agreement and is made and entered into as of the Effective Date.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Except as set out in the Rider, the Agreement, and any other agreements already in place between InMobi and the Publisher shall continue in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In the event of any conflict or inconsistency between the Agreement, the Rider and the Data Transfer Provisions, the following order of priority shall apply: (i) the Data Transfer Provisions, (ii) the Rider and (iii) the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent that the Rider does not address specific data processing activities carried out between the parties, the terms of the Agreement shall apply, save that they shall be interpreted to give full effect to the provisions of the Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any capitalised terms not defined herein shall have the respective meanings given to them in the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \u0026lt;strong\u0026gt;\u0026quot;Claim\u0026quot;\u0026lt;\\/strong\u0026gt;) shall be governed by and interpreted in accordance with the laws of Ireland. The parties irrevocably agree that the courts of Ireland have exclusive jurisdiction to settle any Claim.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Addendum\u0026quot;\u0026lt;\\/strong\u0026gt; means as defined at Annex 2.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Associate\u0026quot;\u0026lt;\\/strong\u0026gt; means, an entity that directly or indirectly controls, is controlled by or is under common control with a company. \u0026quot;Control\u0026quot; for purposes of this definition, means direct or indirect ownership (including ownership through one or more associate) of more than 25% of the paid-up share capital of an entity.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Controller\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Data Subject\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data Breach\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Processor\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Process \\/ Processing\u0026quot;\u0026lt;\\/strong\u0026gt; and \u0026lt;strong\u0026gt;\u0026quot;Supervisory Authority\u0026quot;\u0026lt;\\/strong\u0026gt; shall each have the meanings given in the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Data Protection Legislation\u0026quot;\u0026lt;\\/strong\u0026gt; means all applicable data protection and privacy legislation in force from time to time in the UK and EU, including Regulation (EU) 2016\\/679 (\u0026lt;strong\u0026gt;\u0026quot;GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the Data Protection Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;DPA 2018\u0026quot;\u0026lt;\\/strong\u0026gt;); the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Data Transfer Provisions\u0026quot;\u0026lt;\\/strong\u0026gt; means, together, the EU SCCs and the Addendum.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt; means the standard contractual clauses for the transfer of Personal Data to third countries pursuant to the GDPR, adopted by the European Commission under Commission Decision (EU) 2021\\/914 2021.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Permitted Purpose\u0026quot;\u0026lt;\\/strong\u0026gt; means Processing by You or InMobi (including its Associates), in connection with all or any of the following:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;optimising online advertising campaigns including across InMobi\u0026#039;s network, advertising channels (programmatic and\\/or non programmatic), platforms and \\/ or digital media properties whether owned, operated, contracted, or controlled by InMobi or its Associates.;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;serving interest-based targeting of ad campaigns or other survey-based services and for attribution, system maintenance and fraud detection purposes;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;providing data-targeted ad inventory forecasting and inventory performance analysis;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;providing its customers, partners and relevant third parties with data as part of data analytics, campaign reporting and performance (which may be used for advertising purposes as per their privacy policies); and \\/ or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;creation and enhancement of audience profiles and segments.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Status of the Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to act at all times in compliance with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties acknowledge that for the purposes of the Data Protection Legislation each party determines on their own (i.e. alone) the purposes and the means of the Processing of Personal Data when it is Processed within their respective technology environments, as such both Parties are Controllers in their own right (i.e. independent Controllers).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Publisher Obligations \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div\u0026gt;Publisher agrees to:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;obtain the appropriate consents for the Processing of Personal Data for the Permitted Purpose and ensure that it provides clear and sufficient information to the Data Subjects, in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation including:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;that Personal Data will be transferred to a third party, and sufficient information about such transfer and the purpose of such transfer to enable the Data Subject to understand the purpose and risks of such transfer before deciding whether to give consent; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;sufficient information about any transfer outside of the UK or EEA, including the purpose of such transfer and the safeguards put in place by the Publisher to enable the Data Subject to understand the purpose and risks of such transfer.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;5.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Processing Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div\u0026gt;Each party agrees to:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;notify the other of any Data Subject requests to exercise their rights, including but not limited to access, deletion, and rectification;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;process the Personal Data only for the Permitted Purpose;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless this Rider specifically authorises the disclosure, or as required by law;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;reasonably assist the other with meeting each party\u0026#039;s compliance obligations under the Data Protection Legislation, taking into account the nature of the processing and the information available to the parties, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;ensure that any and all employees:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their particular duties; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are aware both of their employer\u0026#039;s duties and their personal duties and obligations under the Data Protection Legislation and this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;6.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Security Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the encryption of Personal Data or equivalent measures;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;a process for regularly testing, assessing and evaluating the effectiveness of security measures.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;7.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Personal Data Breach Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Cross-Border Transfers of Personal Data \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Legislation (and has not otherwise been arranged by the parties) the Data Transfer Provisions shall be incorporated into this Rider in the Annexes as if they had been set out in full.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party approves the other transferring Personal Data outside the UK and the European Economic Area (EEA) (\u0026lt;strong\u0026gt;\u0026quot;GDPR Territories\u0026quot;\u0026lt;\\/strong\u0026gt;). Provided that where such processing occurs:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the Processing of Personal Data is in a territory which is subject to a current finding by the UK\u0026#039;s Information Commissioner\u0026#039;s Office and\\/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;participates in a valid cross-border transfer mechanism under the Data Protection Legislation including appropriate data protection agreement terms, so that InMobi (and, where appropriate, Publisher) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation; or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;otherwise ensures that the transfer complies with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;9.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each Controller acknowledges and agrees that if such Controller is required to share any Personal Data with processors for the purpose of the Agreement, such party will remain liable to ensure that such processors comply with substantially similar obligations to the terms of this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;10.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties will take such technical and organisational measures as may be appropriate to comply with:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party shall abide by a decision of a competent court of the other party\u0026#039;s country of establishment or of the Information Commissioner or a Supervisory Authority.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;11.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Liability\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div\u0026gt;EACH PARTY (\u0026quot;INDEMNIFYING PARTY\u0026quot;) SHALL INDEMNIFY AND DEFEND THE OTHER PARTY (\u0026quot;INDEMNIFIED PARTY\u0026quot;) AGAINST AND FROM ALL LOSS, LIABILITY, DAMAGES, COSTS (INCLUDING REASONABLE LEGAL COSTS), FEES, CLAIMS AND EXPENSES ARISING OUT ANY THIRD-PARTY CLAIMS WHICH THE INDEMNIFIED PARTY MAY INCUR OR SUFFER BY REASON OF ANY BREACH OF DATA PROTECTION LEGISLATION BY THE INDEMNIFYING PARTY. NEITHER PARTY SHALL BE LIABLE FOR ANY LOSS OF PROFITS, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES OR LOSSES. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THE AGREEMENT, EACH PARTY\\u2019S TOTAL AGGREGATE LIABILITY TO THE OTHER PARTY OR TO ANY THIRD PARTY PURSUANT TO ANY CLAIMS ARISING OUT OF OR IN CONNECTION WITH THIS RIDER SHALL BE LIMITED TO THE GREATER OF USD TWO MILLION (2,000,000) OR TWICE THE AMOUNTS PAID OR PAYABLE TO THE PUBLISHER BY INMOBI UNDER THE AGREEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM. THE LIMITATIONS OF THIS SECTION SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;12.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Term and Termination\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Rider will remain in full force and effect for so long as either party retains any of the other\u0026#039;s Personal Data related to the Agreement in its possession or control.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any provision of this Rider that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;13.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Data Retention\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;13.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;On termination of the Agreement for any reason or expiry of its term, Publisher shall not provide any further Personal Data to InMobi. InMobi will Process and retain Personal Data in accordance with its Privacy Policy, subject to Data Subject Rights, Data Protection Legislation and such other statutory and regulatory requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div\u0026gt;If You do not accept these terms, we may discontinue any UK or EEA user related transactions with You. Additionally, please do not share any UK or EEA user data with us unless agreed otherwise.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 100px 0 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 1\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nINTERNATIONAL DATA TRANSFERS (EU)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;INCORPORATION OF EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent this Annex 1 relates to transfers of Personal Data subject to the GDPR, this Annex 1 and the following terms shall apply: module 1 of the EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex 1 as if they had been set out in full in the case where the exporter is a controller, the importer is a controller and the transfer requires such additional protection.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;CLARIFICATIONS TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Module 1 Clarifications.\u0026lt;\\/u\u0026gt; For the purposes of:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.2 of the EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.3 of the EU SCCs the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;APPENDICES AND ANNEXURES TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The processing details required by the EU SCCs are set out in paragraph 4:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.A of the EU SCCs is set out at paragraphs 4.1 \\u2013 4.2;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.B of the EU SCCs is set out at paragraph 4.3 \\u2013 4.10;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.C of the EU SCCs is set out a paragraph 4.11; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 2 of the EU SCCs is set out at paragraph 4.12.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;processing particulars for the eu sccs\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Exporter:\u0026lt;\\/strong\u0026gt; Publisher\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt; InMobi\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of data subjects:\u0026lt;\\/strong\u0026gt; User of Publisher\\u2019s applications, sites and such other digital inventory\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of personal data transferred:\u0026lt;\\/strong\u0026gt; User device identifier or persistent online identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.); IP address; and\\/or fine location.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Frequency of the transfer:\u0026lt;\\/strong\u0026gt; Continuous transfers.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Nature of the processing:\u0026lt;\\/strong\u0026gt; As set out in the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Purpose of the processing:\u0026lt;\\/strong\u0026gt; For the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.9.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.10.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Processor Transfers:\u0026lt;\\/strong\u0026gt; Yes, as set out below\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.11.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Competent Supervisory Authority:\u0026lt;\\/strong\u0026gt; Ireland.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Technical and Organisational Measures: \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restriction of access to buildings, data centres, systems and server rooms as necessary.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Monitoring of unauthorised access.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Use of password protection where such functionality is available.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Maintaining records of the access granted to which individuals.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.12.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Permitted categories of processors \u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Categories: Media partners, data \\/ infrastructure vendors and \\/ or attribution partners\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 100px 0 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 2\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nUK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (the \u0026quot;Addendum\u0026quot;) \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Part 1\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;As set out in Annex 1.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Selected SCCs, Modules and Clauses\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Module 1 of the EU SCCs and no other optional clauses unless explicitly specified, and as amended by the clarifications in Annex 1, paragraph 2, but subject to any further amendments detailed in this Annex 2 (\u0026lt;strong\u0026gt;\u0026quot;ICO Modified EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Appendix Information\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The processing details required by this Addendum are as set out in Annex 1 (\u0026lt;strong\u0026gt;\u0026quot;Appendix Information\u0026quot;\u0026lt;\\/strong\u0026gt;):\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Annex 1A:\u0026lt;\\/strong\u0026gt; List of Parties: paragraphs 4.1 and 4.2 and both parties are Controllers;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Annex 1B:\u0026lt;\\/strong\u0026gt; Description of Transfer: paragraphs 4.3 \\u2013 4.9; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Annex II:\u0026lt;\\/strong\u0026gt; Technical and organisational measures including technical and organisational measures to ensure the security of the data: paragraph 4.12.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Termination of the Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;In the event the template Addendum issued by the Information Commissioner\u0026#039;s Office (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026quot;\u0026lt;\\/strong\u0026gt;) and laid before Parliament in accordance with s119A of the DPA 2018 on 2 February 2022, as it is revised under Section 18 (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026#039;s Addendum\u0026quot;\u0026lt;\\/strong\u0026gt;) is amended, either party may terminate this Addendum on written notice to the other in accordance with Part 2, paragraph 4 of this Annex 2 and replace it with a mutually acceptable alternative.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Part 2\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Interpretation\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Except as otherwise defined in this Addendum, where this Addendum uses terms that are defined in the EU SCCs, those terms shall have the same meaning as in the EU SCCs.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Addendum must always be interpreted:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;in a manner that is consistent with UK Data Protection Laws, being all laws relating to data protection, the processing of personal data, privacy and\\/or electronic communications in force from time to time in the UK, including the UK GDPR (as defined in section 3 of the DPA 2018) and the DPA 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/strong\u0026gt;); and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;so that it fulfils the Parties\\u2019 obligation to provide the appropriate safeguards, being the standard of protection over the Personal Data and of Data Subjects\\u2019 rights, which is required by UK Data Protection Laws when a party is making a transfer which is covered by Chapter V of the UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Restricted Transfer\u0026quot;\u0026lt;\\/strong\u0026gt;) relying on standard data protection clauses under Article 46(2)(d) UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Appropriate Safeguards\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the provisions included in the ICO Modified EU SCCs amend the EU SCCs in any way which is not permitted under the EU SCCs or the ICO\u0026#039;s Addendum, such amendment(s) will not be incorporated in this Addendum and the equivalent provision of the ICO\u0026#039;s Addendum will take their place.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If there is any inconsistency or conflict between UK Data Protection Laws and this Addendum, the UK Data Protection Laws apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the meaning of this Addendum is unclear or there is more than one meaning, the meaning which most closely aligns with the UK Data Protection Laws applies.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any references to legislation (or specific provisions of legislation) means that legislation (or specific provision) as it may change over time. This includes where that legislation (or specific provision) has been consolidated, re-enacted and\\/or replaced after this Addendum has been entered into.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Hierarchy\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Although clause 5 of the EU SCCs sets out that the EU SCCs prevail over all related agreements between the parties, the parties agree that, for Restricted Transfers, the hierarchy in paragraph 2.2 will prevail.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Where there is any inconsistency or conflict between the ICO\u0026#039;s Addendum and the ICO Modified EU SCCs (as applicable), the ICO\u0026#039;s Addendum overrides the ICO\u0026#039;s Modified EU SCCs, except where (and in so far as) the inconsistent or conflicting terms of the ICO\u0026#039;s Modified EU SCCs provides greater protection for data subjects, in which case those terms will override the ICO\u0026#039;s Addendum.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Where this Addendum incorporates EU SCCs which have been entered into to protect transfers subject to the GDPR then the Parties acknowledge that nothing in this Addendum impacts those EU SCCs.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Incorporation of and changes to the EU SCCs\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Addendum incorporates the EU SCCs which are amended to the extent necessary so that:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;together they operate for data transfers made by the exporter to the importer, to the extent that UK Data Protection Laws apply to the exporter\u0026#039;s processing when making that data transfer, and they provide Appropriate Safeguards for those data transfers;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraphs 2.1 to 2.3 override clause 5 (Hierarchy) of the EU SCCs; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;this Addendum (including the EU SCCs incorporated into it) is (1) governed by the laws of England and Wales and (2) any dispute arising from it is resolved by the courts of England and Wales, in each case unless the laws and\\/or courts of Scotland or Northern Ireland have been expressly selected by the Parties.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Unless the Parties have agreed alternative amendments which meet the requirements of paragraph 3.1, the provisions of paragraph 3.4 will apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;No amendments to the EU SCCs other than to meet the requirements of paragraph 3.1 may be made.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The following amendments to the EU SCCs (for the purpose of paragraph 3.1) are made:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to the \u0026lt;em\u0026gt;\u0026quot;Clauses\u0026quot;\u0026lt;\\/em\u0026gt; means this Addendum, incorporating the ICO Modified EU SCCs;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In Clause 2, delete the words: \u0026lt;em\u0026gt;\u0026quot;and, with respect to data transfers from controllers to processors and\\/or processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 6 (Description of the transfer(s)) is replaced with: \u0026lt;em\u0026gt;\u0026quot;The details of the transfers(s) and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred) are those specified in Annex I.B where UK Data Protection Laws apply to the data exporter\\u2019s processing when making that transfer.\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 8.7(i) of Module 1 is replaced with: \u0026lt;em\u0026gt;\u0026quot;it is to a country benefitting from adequacy regulations pursuant to Section 17A of the UK GDPR that covers the onward transfer\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;, \u0026quot;Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)\u0026quot;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026quot;that Regulation\u0026quot;\u0026lt;\\/em\u0026gt; are all replaced by \u0026lt;em\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/em\u0026gt;. References to specific Article(s) of \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt; are replaced with the equivalent Article or Section of UK Data Protection Laws;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to Regulation (EU) 2018\\/1725 are removed;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to the \u0026lt;em\u0026gt;\u0026quot;European Union\u0026quot;, \u0026quot;Union\u0026quot;, \u0026quot;EU\u0026quot;, \u0026quot;EU Member State\u0026quot;, \u0026quot;Member State\u0026quot;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026quot;EU or Member State\u0026quot;\u0026lt;\\/em\u0026gt; are all replaced with the \u0026lt;em\u0026gt;\u0026quot;UK\u0026quot;\u0026lt;\\/em\u0026gt; (being the United Kingdom of Great Britain and Northern Ireland);\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The reference to \u0026lt;em\u0026gt;\u0026quot;Clause 12(c)(i)\u0026quot;\u0026lt;\\/em\u0026gt; at Clause 10(b)(i) of Module 1, is replaced with \u0026lt;em\u0026gt;\u0026quot;Clause 11(c)(i)\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.9.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 13(a) and Part C of Annex I are not used;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.10.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The \u0026lt;em\u0026gt;\u0026quot;competent supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026quot;supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt; are both replaced with the \u0026lt;em\u0026gt;\u0026quot;Information Commissioner\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.11.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In Clause 16(e), subsection (i) is replaced with: \u0026lt;em\u0026gt;\u0026quot;the Secretary of State makes regulations pursuant to Section 17A of the Data Protection Act 2018 that cover the transfer of personal data to which these clauses apply;\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.12.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 17 is replaced with: \u0026lt;em\u0026gt;\u0026quot;These Clauses are governed by the laws of England and Wales.\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.13.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 18 is replaced with: \u0026lt;em\u0026gt;\u0026quot;Any dispute arising from these Clauses shall be resolved by the courts of England and Wales. A data subject may also bring legal proceedings against the data exporter and\\/or data importer before the courts of any country in the UK. The Parties agree to submit themselves to the jurisdiction of such courts.\u0026quot;\u0026lt;\\/em\u0026gt;; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.14.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The footnotes to the EU SCCs do not form part of the Addendum, except for footnotes 8, 9, 10 and 11.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Amendments to this Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;From time to time, the ICO may issue a revised ICO Addendum which:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;makes reasonable and proportionate changes to the ICO Addendum, including correcting errors in the ICO Addendum; and\\/or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;reflects changes to UK Data Protection Laws;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The revised ICO Addendum will specify the start date from which the changes to the ICO Addendum are effective and whether the parties need to review this Addendum including the Appendix Information. This Addendum is automatically amended as set out in the revised ICO Addendum from the start date specified in any such replacement ICO Addendum issued.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the ICO issues a revised ICO Addendum under Section 18, if either Party will as a direct result of the changes in the ICO Addendum have a substantial, disproportionate and demonstrable increase in:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;its direct costs of performing its obligations under the ICO Addendum; and\\/or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;its risk under the ICO Addendum,\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;and in either case it has first taken reasonable steps to reduce those costs or risks so that it is not substantial and disproportionate, then that Party may terminate this Addendum on fourteen (14) days\u0026#039; written notice to the other Party before the start date of the revised ICO Addendum.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties do not need the consent of any third party to make changes to this Addendum, but any changes must be made in accordance with its terms.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To check the previous version of the Publisher Data Protection Rider, please click \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/publisher-data-protection-rider-previous-version\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/publisher-data-protection-rider","meta_title":"Publisher Data Protection Rider","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Reseller Terms (en)","headline":"Reseller Terms","id":"reseller-terms","content":"\"\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;This InMobi Reseller Terms and Conditions (the \\u201cAgreement\\u201d), entered into by and between you (collectively, \\u201cYou\\u201d, \\u201cYour\\u201d), and InMobi Pte. Limited, its subsidiaries and affiliated companies (collectively, \u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot;, \u0026quot;us\u0026quot;, \u0026quot;our\u0026quot;, \\u201cCompany\\u201d), to demonstrate InMobi\\u2019s mobile advertising opportunities to your clients and endeavor to place campaign orders (including insertion orders), on behalf of these clients (\\u201c\u0026lt;strong\u0026gt;Advertisers\u0026lt;\\/strong\u0026gt;\\u201d), for advertising through InMobi\\u2019s network (\\u201c\u0026lt;strong\u0026gt;Services\u0026lt;\\/strong\u0026gt;\\u201d), within the Territory (defined below). By accepting this agreement you are hereby appointed by InMobi as its third-party representative in the Territory (\\u201c\u0026lt;strong\u0026gt;Reseller\u0026lt;\\/strong\u0026gt;\\u201d). \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;AGREED TERMS \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1. DEFINITIONS AND INTERPRETATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;1.1 The definitions and rules of interpretation in this Section 1, applies to this Agreement.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Ad(s):\u0026lt;\\/strong\u0026gt; means, any advertisement content provided by Reseller on behalf of an Advertiser for distribution on InMobi\\u2019s advertising network. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Affiliate:\u0026lt;\\/strong\u0026gt; means, at any time, and with respect to any corporation, partnership, person or other entity, any other corporation, partnership, person or entity that at such time, directly or indirectly through one or more intermediaries, controls, or is controlled by, or is under common control with, such first corporation, partnership, person, or other entity. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Block List:\u0026lt;\\/strong\u0026gt; shall be as set out below and\\/or as set out under any applicable IO, and also refer to the list\\/category of advertising partners excluded from the scope of this Agreement. Reseller is prohibited from approaching the advertising partners listed in the Block List. InMobi reserves the right to periodically revise the Block List. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;1. Any strategic original device manufacturer or telco which pre-bundles InMobi applications within devices. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;2. InMobi\\u2019s demand partners engaged through programmatic channels. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3. InMobi off-network demand partners. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;4. Existing Advertisers as may be intimated to the Reseller over email from time to time. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Confidential Information: \u0026lt;\\/strong\u0026gt;means, any and all information, whether provided in writing, orally, visually, electronically or by other means, related to the products, services and\\/or business of a party and is treated as confidential or secret by the party (that is, it is the subject of efforts by the disclosing party that are reasonable under the circumstances to maintain its secrecy) including, but not limited to, the terms and conditions of this Agreement. Confidential Information for the purposes of this Agreement shall include information that has been disclosed to the disclosing party by a third party and which the disclosing party is obligated to treat as confidential or secret. Notwithstanding the foregoing, \\u201cConfidential Information\\u201d shall not include information (i) already lawfully known to or independently developed by the receiving party as evidenced by its written records, (ii) disclosed in published materials without breaching any confidentiality obligations, (iii) generally known to the public, or (iv) lawfully obtained from any third party without any obligation of confidentiality \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Control:\u0026lt;\\/strong\u0026gt; the ability to direct the affairs of another, whether by virtue of the ownership of shares, contract or otherwise. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Effective Date:\u0026lt;\\/strong\u0026gt; means, the date of InMobi\\u2019s acknowledgment of your acceptance of this Agreement (email included). \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Intellectual Property Right(s):\u0026lt;\\/strong\u0026gt; means, present or future patent rights, copyrights, moral rights, trade secrets, know-how, trademarks, trade names, logos, service marks, and any other intellectual property right recognized in any country or jurisdiction of the world (including any registration or application for any of the foregoing) \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;IO:\u0026lt;\\/strong\u0026gt; means, a mutually agreed insertion order, service order or such other services related agreement which the parties (either Advertiser and InMobi or Advertiser and Reseller), if they so determine, execute for any scope of work under this Agreement. Each IO shall be subject to the terms of this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Local Regulations:\u0026lt;\\/strong\u0026gt; laws and regulations applicable to the Services in the Territory. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Net Revenue:\u0026lt;\\/strong\u0026gt; means, the aggregate amount of InMobi\\u2019s billings during the Term, to Reseller, for distribution of Advertisers\\u2019 Ads on its advertising network net of costs including discounts, if any and cost of sale including charges incurred towards use platform with respect to the private marketplace using programmatic channels. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Quarter:\u0026lt;\\/strong\u0026gt; each period of three calendar months ending on 31 March, 30 June, 30 September and 31 December. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Territory:\u0026lt;\\/strong\u0026gt; means, the region of Advertiser campaigns as may be agreed mutually by the parties (email included).\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;1.2 Headings are for convenience only and shall be ignored in interpreting this Agreement.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2. NATURE OF APPOINTMENT\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Appointment of the Reseller could be either on an exclusive basis for the territory or on a non-exclusive basis. Both parties shall mutually agree on the nature of appointment prior to setting up the Reseller account and execution of the first IO hereunder. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3. RESELLER\u0026#039;S OBLIGATIONS\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;The Reseller undertakes and agrees with the InMobi at all times during the term: \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.1 To act towards the InMobi conscientiously and in good faith and not to allow its interests to conflict with the duties that it owes to the InMobi under this agreement and any applicable laws. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.2 Except as authorized by the InMobi, not to act in a way which will incur any liabilities on behalf of the InMobi or to pledge the credit of the InMobi. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.3 To comply with all reasonable and lawful instructions of the InMobi from time to time concerning the marketing and promotion of the services in the territory, and generally to carry out its agency in such manner as it thinks best to promote the interest of the InMobi. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.4 To use its best endeavors to promote the services in the territory with all due care and diligence, to seek to improve the InMobi\u0026#039;s goodwill in the territory. Except where an IO or such other document is executed by InMobi to such effect, Reseller shall not be entitled to bind InMobi to distribute any advertiser ads on its network or to any third party. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.5 To act in accordance with sound commercial principles in relation with advertisers and potential advertisers in the territory (including as to assessing, and where appropriate obtaining independent assessments of, their creditworthiness) and to do nothing which the InMobi considers could be prejudicial to its goodwill or commercial interests. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.6 To inform the InMobi promptly of any complaint or inquiry in the territory concerning the services received.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.7 To maintain a list of customers and potential customers for the services under this agreement, in the territory from time to time, and on request to supply InMobi with an up-to-date copy of that list. Reseller to share the list of agency agreements\\/ deals that it currently services. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.8 That all the agency agreements where InMobi advertising solutions are mentioned, will be made available to the InMobi. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.9 To keep InMobi fully informed of its activities concerning the promotion and reselling of the Services and to provide reports on request. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.10 The Reseller shall not without the prior written consent of InMobi, sub-contract or appoint sub-agents or delegates of any or all of its obligations under this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;3.11 Reseller shall obtain prior written consent from InMobi (email accepted) before engaging with any Advertiser\\/Agency (\\u201c\u0026lt;strong\u0026gt;Approved Advertisers\u0026lt;\\/strong\u0026gt;\\u201d ). InMobi reserves the right to withhold payment and\\/or terminate this agreement for Reseller\\u2019s breach of this Section 3.11. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4. SALE OF SERVICES\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;4.1 All promotions of the services by the Reseller on behalf of InMobi shall be at the InMobi\u0026#039;s agreed rates, as provided from time to time by InMobi to the Reseller, subject to any discounts or deductions as InMobi may allow in writing. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;4.2 All promotions of the services by the Reseller on behalf of the InMobi shall be on the InMobi\u0026#039;s standard terms and conditions for the promotion of the services in the territory as InMobi may at any time specify in writing to the Reseller. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;4.3 The Reseller shall not, without InMobi\u0026#039;s prior written consent, make any representations, warranties or covenants concerning the services beyond those expressly made by InMobi\u0026#039;s standard terms and conditions referred to in this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;4.4 Reseller shall be solely responsible for (i) pitching to advertisers and customers; (ii) the relevant solutions based on the training provided by InMobi; (iii) translating of InMobi collateral into local languages; (iv) developing rich media or HTML5 creatives (not applicable to all IOs) (v) ensuring the complete process of IO completion with the customer\\/ Advertisers; (vi) sending the final report and invoice to the customer and collection of payments; (vii) undertaking all local marketing and public relations management, after seeking prior written approval of the InMobi; and (viii) bearing the entire InMobi payouts with respect to the campaigns executed by the InMobi but not collected from the Advertisers. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;4.5 Reseller, at all times, shall ensure professional conduct and sufficiency of resources with mobile and media sales experience. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;5. INMOBI\u0026#039;S OBLIGATIONS \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;InMobi agrees during the term: \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.1 To act at all times in its relations with the Reseller reasonably and in good faith. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.2 To supply to the Reseller documents and information and other support as the Reseller may from time to time reasonably require for the purposes of promoting and selling the services and to enable it properly and efficiently to discharge its duties under this agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.3 To perform its obligations under the IOs for the provision of the services. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.4 To promptly deal with any complaint or dispute relating to the services raised by Reseller or Advertiser in the territory. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.5 To share a rate card (\\u201c\u0026lt;strong\u0026gt;Rate Card\u0026lt;\\/strong\u0026gt;\\u201d ), for named markets that will be applied to invoices raised under this Agreement. Rate Card applicable to this shall be mutually agreed finalised by the parties before execution of IOs hereunder. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.6 To provide reasonable training to Reseller personnel on its products and solutions.\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.7 To provide Reseller with relevant collateral on it\\u2019s core products (including audience personas, geographical targeting etc.), and also inform Reseller of any new products, providing supporting collateral when released. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.8 To make one market visit every quarter for facilitating any important conversations. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.9 To run the campaigns and send the campaign summary report as per the terms agreed. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.10 To support any marketing done by the Reseller by attending events and sending of personnel to such events. However the costs of marketing and PR shall be borne entirely by the Reseller which shall be pre-discussed with InMobi prior to its release in the public domain (expenses incurred by Reseller shall not include travel expenses of InMobi personnel) . \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;5.11 InMobi shall use commercially reasonable efforts to ensure that the advertisement traffic quality is as per the the agreement herein. However, Reseller understands that this is not entirely within InMobi\\u2019s control and thereby it can not assure the Reseller beyond its reasonable efforts to secure the traffic as per this agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;6. PAYMENTS\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Payment terms under this Section 6, shall apply to the parties for the term of this agreement unless InMobi and the Reseller have duly executed an IO, the terms of which shall override this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;6.1 For distribution of Ad(s) within its advertising network, InMobi will raise monthly invoices under relevant IO based on media spend by Reseller or its Advertisers which shall be payable within 7 days after the Reseller is paid or 30 days from the date of invoice issued by InMobi, whichever is earlier. The IO shall specify pricing details including currency. Reseller shall remain responsible for amounts due to InMobi (i.e., 30 days from the date of invoice), for distribution of Ad(s) irrespective of whether Reseller receives payment from its Advertisers. A 2% per month (pro-rated for part thereof) interest on late payments may be levied at the InMobi\\u2019s option from the date of receipt of an invoice by InMobi. Notwithstanding any provision to the contrary, the Reseller shall make payment to the InMobi within the due date, whether or not they receive payment from their respective advertisers. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;6.2 For rendering Reseller\u0026#039;s obligations under this Agreement, Customer shall pay Reseller a fee as set out under applicable IO, calculated at the end of the Effective Date. Payment of all amounts hereunder will be made in the currency set out in the applicable IO. Payment will be made via wire transfer or through credit notes as media spend on IOs within sixty (60) days after Customer receives full payment of all amounts payable by Reseller or Advertiser and submission of a valid invoice by Reseller whichever is later. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;6.3 Reseller will be responsible for payment of all taxes (other than taxes based on InMobi\\u2019s income) including sales, VAT, GST, excise, service taxes, fees, duties, and other governmental charges (\\u201c\u0026lt;strong\u0026gt;Transaction Taxes\u0026lt;\\/strong\u0026gt;\\u201d), and any related penalties and interest, arising under or in connection with this 4 Agreement. InMobi billings are exclusive of Transaction Taxes and such Taxes shall be itemized separately in the invoice. Reseller will make all payments of billings to InMobi less any taxes it is required to withhold or pay, provided however that, in case, InMobi is unable to claim credit of such amounts withheld or where Transaction Taxes apply, the Net Billings shall be grossed up to such extent. Reseller shall keep all revenue and campaign-related data in an auditable form and allow InMobi to examine them if required. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;6.4 Reseller shall maintain accurate accounts and records of all enquiries received and transactions conducted by the Reseller on the InMobi\u0026#039;s behalf and shall permit InMobi\\u2019s representatives at all reasonable times upon reasonable notice of 3 days to inspect all such accounts and records and to take copies of them. Notwithstanding any provision to the contrary, InMobi reserves the right to set-off any payment due to the Reseller against payments that the Reseller owes to the InMobi under this Agreement. InMobi reserves the right to withhold payment and pause campaigns if it reasonably suspects that the Reseller or its Advertisers have committed a breach of this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;6.5 In the event that InMobi incurs additional costs to recover the payment from the Advertiser, such associated recovery cost shall be adjusted against the Reseller fee payouts. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;6.6 In the event of any amendment to the terms of this Agreement, InMobi reserves the right to alter and update payment terms herein. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;7. COMPLIANCE WITH LAWS AND REGULATIONS \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;7.1 Each party agrees to render its obligations under this Agreement in accordance with all laws applicable to it including applicable privacy laws. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;7.2 The Reseller shall comply with all Local Regulations concerning marketing and promotion, and with all and any conditions binding on it in any licences, registrations, permits and approvals. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;7.3 The Reseller shall provide InMobi as much advance notice as possible of any prospective or actual changes in the Local Regulations or any prospective or actual change in any condition in any licence, registration, permit or approval as referred to in Section 7. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8. ANTI-BRIBERY COMPLIANCE \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;8.1 The Reseller shall: \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(a) comply with all applicable laws, statutes, regulations, and policies (\\u201c\u0026lt;strong\u0026gt;Relevant Requirements\u0026lt;\\/strong\u0026gt;\\u201d); \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(b) have and shall maintain in place throughout the term of this Agreement its own policies and procedures to ensure compliance with the Relevant Requirements, the relevant policies and will enforce them where appropriate; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(c) promptly report to the InMobi any request or demand for any undue financial or other advantages of any kind received by the Reseller in connection with the performance of this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;8.2 To the extent subcontracting is permitted by InMobi, the Reseller shall ensure that all of its sub-agents and subcontractors who perform services in connection with this Agreement do so only on the basis of a written contract which imposes on and secures from such persons terms equivalent to those imposed on the Reseller in this Section 8 (\\u201cRelevant Terms\\u201d). The Reseller shall be responsible for the observance 5 and performance by such persons of the Relevant Terms, and shall be directly liable to the InMobi for any breach by such persons of any of the Relevant Terms. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;8.3 Breach of this Section 8 shall be deemed a material breach under this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;9. DURATION AND TERMINATION \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;9.1 Either party may provide prior written notice to the other for termination: \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(a) The other party commits any material breach of any of the terms of this Agreement and that breach (if capable of remedy) is not remedied within 14 working days of notice being given by the non-breaching party requiring it to be remedied; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(b) there is a change of Control of a party; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(c) a party ceases, or threatens to cease, to carry on business; or \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;(d) a party purports to assign its rights or obligations under this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;9.2 InMobi or Reseller may terminate this Agreement for convenience by providing sixty (60) days written (email accepted) notice to the other Party. In the event of termination of the Agreement, Reseller shall make payment of all the amounts due and any subsequent invoice raised for the period up to the effective date of termination. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;10. EFFECTS OF TERMINATION\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;10.1 Termination of this agreement, however, caused, shall be without prejudice to any rights or liabilities accrued at the date of termination. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;10.2 On termination of this Agreement for any reason: (a) the Reseller shall cease to promote, market, advertise or promote the Services; and (b) the Reseller shall immediately cease to describe itself as an agent of InMobi and cease to use all trademarks, trade names and brand names of InMobi (including without limitation on stationery and vehicles). \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;10.3 For the avoidance of doubt, the provisions of Section 6 shall, in spite of termination, continue in force in relation to all promotions of the Services where the promotion has been concluded before the date of termination. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;10.4 Unless expressly provided in this Agreement and subject to any rights or obligations accrued prior to termination, neither party shall have any further obligation to the other under this Agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;11. REPRESENTATION AND WARRANTIES \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;11.1 Each party warrants and represents to the other that: (i) it is a corporation duly organized and validly existing under the laws of the jurisdiction above stated, with full power and authority to carry on its business as now conducted and to enter into and carry out the terms of this Agreement; (ii) it has obtained all necessary licenses, third party consents and corporate and other authorizations and approvals required for the execution and delivery of this Agreement and in making this a legal, valid and binding agreement; and (iii) the execution, delivery and performance of this Agreement shall not conflict with or result in a breach of any other agreement to which it is a party. 6 11.2 Reseller represents and warrants that, it shall not misrepresent InMobi, and all Ads: (a) comply with all applicable laws, statutes, ordinances and regulations and the products\\/services shall conform to the functionalities, warranties and\\/or design related information or specification as may be displayed in the Advertisement(s) or otherwise notified to end users and shall be free from defects relating to manufacturing, improper testing, design, quality of service, or any breach of warranty regarding the products; (b) do not breach and have not breached any duty toward or rights of any person or entity including, without limitation, Intellectual Property Rights, rights of publicity or privacy, or rights or duties under tort, or contract theories; (c) do not contain any content that is obscene, defamatory, libelous, or slanderous, (d) are not hate-related, (e) engage with clients identified in the Block List provided by the InMobi, and (f) comply with all restrictions listed athttp:\\/\\/www.inmobi.com\\/content-guidelines\\/, which may be amended from time to time. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;12. EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE PARTIES HEREBY SPECIFICALLY DISCLAIM ANY REPRESENTATIONS, ENDORSEMENTS, GUARANTIES, OR WARRANTIES, EXPRESS OR IMPLIED, RELATED TO THE ADVERTISEMENTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS. INMOBI DOES NOT WARRANT THAT USE OF THE ADVERTISEMENTS WILL BE UNINTERRUPTED OR ERROR-FREE. \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;13. INDEMNITY AND LIMITATIONS ON LIABILITY \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;13.1 In this section, a reference to InMobi shall include the InMobi\\u2019s Affiliates, and the provisions of this section shall be for the benefit of the InMobi and each such Affiliate and shall be enforceable by each such Affiliate, in addition to the InMobi. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;13.2 Each Party shall defend and indemnify the other party, its Affiliates and, their respective directors, officers, employees successors, and assigns from any and all third party claims, losses, liabilities, damages, suits, actions, and legal expenses and other costs (\\u201c\u0026lt;strong\u0026gt;Claims\u0026lt;\\/strong\u0026gt;\\u201d) incurred by other party (including reasonable attorneys\\u2019 fees and costs of suit) from such party\\u2019s: (a) violation of its representation and warranties set out under Section 11 of this Agreement (b) gross negligence, fraud or wilful misconduct, or (c) breach of confidentiality, Schedule A obligations under this Agreement. Reseller shall defend and indemnify InMobi against any Claims that relate to inappropriate transfer of Reseller Fees by the InMobi to the Reseller in breach of any applicable laws or regulations. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;13.3 The party seeking indemnification (the \\u201cIndemnified Party\\u201d) shall promptly notify the other party (the \\u201cIndemnifying Party\\u201d) in writing of the Claim and provide reasonable assistance in connection with the defense and settlement thereof. The Indemnifying Party shall be entitled to control the defense and settlement thereof unless it fails to take up such defense within a reasonable period of time. The Indemnifying Party shall not arrive at a settlement which adversely affects the Indemnified Party without the prior written consent of the Indemnified Party, such consent not to be unreasonably withheld, conditioned, or delayed. Failure to provide prompt notice shall not absolve the Indemnifying Party of its obligation to indemnify, provided however, it shall be excused from any incremental loss arising solely from such failure to notify. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;13.4 Nothing in this section shall restrict or limit the Indemnifying Party\\u2019s general obligation at law to mitigate a loss it may suffer or incur as a result of an event that may give rise to a claim under this indemnity. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;13.5 NOTWITHSTANDING ANYTHING ELSE IN THIS AGREEMENT, EXCEPT IN CONNECTION WITH A PARTY\\u2019S CONFIDENTIALITY OBLIGATIONS, WILLFUL MISCONDUCT, GROSS NEGLIGENCE, FRAUD AND\\/OR A PARTY\\u2019S INDEMNIFICATION OBGLIGATIONS HEREUNDER: A. NEITHER PARTY SHALL BE LIABLE OR OBLIGATED WITH RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT, UNDER ANY BREACH OF CONTRACT, 7 BREACH OF WARRANTY, TORT (INCLUDING NEGLIGENCE AND RELIANCE), STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY LOSS OF PROFITS, LOSS OF GOODWILL, INCIDENTAL, EXEMPLARY, CONSEQUENTIAL, INDIRECT OR SPECIAL DAMAGES; B. IN NO EVENT SHALL EITHER PARTY\\u2019S TOTAL LIABILITY TO THE OTHER PARTY OR ANY THIRD PARTY FOR ALL CLAIMS OR DAMAGES ARISING UNDER THIS AGREEMENT EXCEED THE TOTAL AMOUNT ACTUALLY PAID TO CUSTOMER BY RESELLER UNDER THIS AGREEMENT IN THE 12 MONTHS PRECEDING THE APPLICABLE CLAIM. THE LIMITATIONS OF THIS SECTION 13 SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;14. CONFIDENTIALITY\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;14.1 Each party acknowledges that Confidential Information under its control may be disclosed to the other party during the performance of this Agreement. Each party agrees that it shall use the other\\u2019s Confidential Information solely for purposes of performing its obligations under the Agreement and to take reasonable steps, which shall include, at a minimum, the steps it takes to protect its own Confidential Information, to prevent the duplication or disclosure of the other\\u2019s Confidential Information, other than by or to its employees or agents who must have access to the Confidential Information to perform such party\\u2019s obligations hereunder, who have each agreed or shall each agree to be bound by confidentiality obligations no less restrictive than the terms of this clause 14. Each party agrees that it shall not be a breach of this Section 14 to disclose the other party\\u2019s Confidential Information that is required to be disclosed by law, regulation or order of any governmental body or regulatory authority; provided, however, that such disclosing party must first give written notice of such required disclosure to the other party, make a reasonable effort, at the other party\\u2019s sole cost and expense, to obtain a protective order requiring that the Confidential Information so disclosed be used only for the purposes for which disclosure is required and allow the disclosing party to participate in the proceeding. The confidentiality obligations set forth in this Agreement shall remain in effect until this Agreement is terminated by either party. Notwithstanding the foregoing, the confidentiality obligations contained herein shall survive with respect to Confidential Information disclosed before the effective date of termination or expiration of this Agreement. A recipient\\u2019s duty to protect Confidential Information expires two (2) years from the date of disclosure. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;14.2 Upon termination of this Agreement, or upon disclosing party\\u2019s request, the receiving party shall promptly return or destroy all manifestations of Confidential Information of the disclosing party and so certify to the disclosing party in writing. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;14.3 If Reseller whether by itself or through its third parties provide InMobi with any Personal Data as defined under General Data Protection Regulation (\\u201cGDPR\\u201d) for users based in EEA, Reseller will as the Controller execute a relevant data protection agreement for setting out the terms of Processing (as such terms are defined under GDPR) by InMobi. Reseller shall ensure that neither Reseller nor its third parties including Advertisers shall share any EEA user Personal Data with InMobi except to the extent such a data protection agreement has been executed. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;14.4 EACH PARTY ACKNOWLEDGES THAT ANY BREACH OF ITS CONFIDENTIALITY OBLIGATIONS WOULD CAUSE IRREPARABLE INJURY TO THE OTHER PARTY FOR WHICH MONETARY DAMAGES WOULD NOT BE AN ADEQUATE REMEDY. ACCORDINGLY, IN ADDITION TO OTHER AVAILABLE REMEDIES, IN THE EVENT OF SUCH A BREACH, THE NON-BREACHING PARTY SHALL BE ENTITLED TO APPROPRIATE INJUNCTIVE RELIEF AND OTHER EQUITABLE REMEDIES WITHOUT THE POSTING OF ANY BOND. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;15. INTELLECTUAL PROPERTY RIGHTS AND PUBLICITY\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;15.1 Each party shall retain all rights, title, and interest in and any pre-existing Intellectual Property Rights. Reseller hereby grants InMobi the non-exclusive rights to distribute the Ads within its publisher network for the purpose of this Agreement. Rights not expressly granted herein are reserved. Neither party shall disassemble, decompile, reverse engineer or try to gain unauthorized access to the other party\\u2019s Intellectual Property Rights without the written consent of such party. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;15.2 Neither party shall use the other party\\u2019s name or trademark without the consent of the other party, provided however that, InMobi may mention the Reseller (with its logo) as its partner in marketing materials and website without details of any transaction. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;16. ENTIRE AGREEMENT\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;16.1 This agreement and any other agreement making reference to this agreement to facilitate Reseller\\/Advertiser campaigns shall constitute the whole agreement between the parties and upon signature immediately supersedes and replaces any previous oral or written arrangement, understanding or agreement between them relating to the subject matter they cover. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;16.2 Each party acknowledges that, in entering into this Agreement, it has not relied on, and shall have no right or remedy in respect of, any statement, representation, assurance or warranty (whether made negligently or innocently) other than as expressly set out in this agreement. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;16.3 Nothing in this section shall limit or exclude any liability for fraud. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;17. ASSIGNMENT\u0026lt;\\/strong\u0026gt; \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;The Reseller shall not without the prior written consent of the InMobi assign, subcontract, transfer, charge or deal in any other manner with this agreement or its rights under it or part of it, or purport to do any of the same. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;18. AMENDMENT \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Unless expressly provided otherwise here, parties agree and understand that amendment to this agreement can be made by InMobi at any time and if Reseller continues to partner with InMobi pursuant to such change being executed, it shall be deemed to have accepted the revised terms. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;19. WAIVER \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;No failure or delay by a party to exercise any right or remedy provided under this agreement or by law shall constitute a waiver of that or any other right or remedy, nor shall it preclude or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall preclude or restrict the further exercise of that or any other right or remedy. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;20. SEVERANCE \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;20.1 If any invalid, unenforceable or illegal provision of this Agreement would be valid, enforceable and legal if some part of it were deleted, the provision shall apply with the minimum modification necessary to make it legal, valid and enforceable. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;21. NOTICES \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Any notice required to be delivered hereunder will be deemed delivered three days after deposit, postage paid, in U.S. mail, return receipt requested, one business day if sent by overnight courier service, and immediately if sent electronically or by fax. All notices to InMobi and Reseller will be sent to the contact as 9 noted on the IO with a copy to the legal department \\u2013 legal@inmobi.com. For accounts or payment related information please write to: finance_payments@inmobi.com. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;22. COMPLIANCE WITH LAWS \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;22.1 \u0026lt;u\u0026gt;Trade Compliance.\u0026lt;\\/u\u0026gt; Each Party will comply with all laws and regulations applicable to such Party\\u2019s performance of their respective obligations under the Agreement. Without limiting the generality of the foregoing, each Party will comply fully with all applicable export control and sanctions laws and regulations of any country having competent jurisdiction to ensure that no services, payments, or other deliverables provided under the Agreement are: (i) provided to, purchased by, routed through, or used for the direct benefit of any party subject to the restriction of a sanctions or export denial list; (ii) provided to, purchased by, routed through, or used for the direct benefit of any region subject to comprehensive sanctions (presently including Crimea, Cuba, Iran, Syria, Afghanistan or North Korea); or (iii) used for any purpose prohibited under applicable export control and sanctions laws and regulations, including, but not limited to, nuclear, chemical, or biological weapons proliferation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;22.2 \u0026lt;u\u0026gt;Anti Corruption.\u0026lt;\\/u\u0026gt; Reseller affirms that its policy and corporate practices comply with and require parties with whom its contracts to, comply with all applicable anti-bribery laws that apply to it and its operations, including without limitation, the Indian Prevention of Corruption Act, 1988, U.K. Bribery Act 2010, and U.S. Foreign Corrupt Practices Act (collectively, \u0026quot;Anti-Bribery Laws\u0026quot;). In connection with Reseller\u0026#039;s performance under the Agreement, it confirms that: (i) It is aware of and has appropriate procedures to comply with the Anti-Bribery Laws and will advise all persons and parties under its control or acting as its agent of the requirements of the Anti-Bribery Laws; (ii) It will not be or cause any Party to be in violation of the Anti-Bribery Laws; and (iii) should the Demand Partner learn of, or have reasons to know of, any request for payment that is inconsistent with the Anti-Bribery Laws, it shall immediately notify InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In case the Reseller is found to have violated any Trade Laws or Anti-bribery Laws in connection with its performance under the Agreement, InMobi shall have the right to terminate the Agreement with immediate effect and no further liability, upon written notice to the Reseller, without prejudice to any other rights or remedies available to it under contract or in law. The Reseller will indemnify InMobi against any losses, liabilities, damages, costs (including but not limited to legal fees), and expenses incurred by or awarded against InMobi as a result of any breach of this Section- Compliance of Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;23. GOVERNING LAW AND JURISDICTION \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;Prior to filing a lawsuit, the parties shall attempt to resolve any dispute, arising out of or relating to this Agreement, between respective account managers of the parties, who have authority to settle the same. If the matter is not resolved by such discussions within fifteen (15) days of notice of dispute by a party, the same shall be referred to the respective Chief Financial Officers of the parties for resolution. The discussions shall be conducted in good faith. Where the parties fail to resolve the matter, within thirty (30) days of notice of dispute by a party, through discussions, the parties may resort to formal action. Nothing in this section shall be construed as prohibiting a party from applying to a court for immediate injunctive relief. This agreement shall be governed by and construed in accordance with the laws of Singapore, without regard to the conflicts of laws provisions thereof. The courts at Singapore shall have exclusive jurisdiction over any matters arising out of or under the terms of this agreement. To the extent permitted under applicable laws, the parties hereby specifically exclude the right of a third party to enforce the terms of this agreement and this agreement does not purport to confer a benefit on a third party. \u0026lt;\\/span\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;If You are a GDPR compliant Demand Partner\\/Reseller, you agree to accept the terms of InMobi\u0026#039;s Data Protection Rider as set out in \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-data-protection-rider\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;www.inmobi.com\\/advertiser-data-protection-rider\u0026lt;\\/a\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;span style=\u0026quot;background-color:initial\u0026quot;\u0026gt;\u0026lt;strong\u0026gt; \u0026lt;\\/strong\u0026gt;\u0026lt;\\/span\u0026gt;\u0026lt;strong\u0026gt;where you are receiving EEA user Personal Data as defined under GDPR from InMobi. Where you intend to share any EEA user Personal Data as defined under GDPR with InMobi\\/Media Company, please share your data protection agreement with us for review. You agree not to share any EEA user Personal Data with InMobi except where such a data protection agreement has been executed.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"https://advertising.inmobi.com/reseller-terms","meta_title":"Reseller Terms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Advertiser Data Protection Rider (en)","headline":"Advertiser Data Protection Rider","id":"advertiser-data-protection-rider","content":"\"\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;Effective Date of Rider: 27th December 2022\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;We refer to (as applicable to you):\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;(a)\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the agreement between you in your capacity as an advertiser, demand partner, agency or reseller (\u0026lt;strong\u0026gt;\u0026quot;Advertiser\u0026quot;\u0026lt;\\/strong\u0026gt;) and InMobi Pte Ltd or any of its Associates (as defined below) (\u0026lt;strong\u0026gt;\u0026quot;InMobi\u0026quot;\u0026lt;\\/strong\u0026gt;); or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;(b)\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the Advertiser Terms located at\\u00a0\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;www.inmobi.com\\/advertiser-terms\u0026lt;\\/a\u0026gt;\\u00a0which you have accepted, whether pursuant to insertion orders or otherwise,\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;(each, the \u0026lt;strong\u0026gt;\u0026quot;Agreement\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The Rider takes account of changes brought in by the Data Protection Legislation (defined below) including the Data Transfer Provisions and shall apply where both Parties are Controllers.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Incorporation Terms\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider is incorporated into the Agreement and is made and entered into as of the Effective Date.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Except as set out in the Rider, the Agreement and any other agreements already in place between InMobi and the Advertiser shall continue in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In the event of any conflict or inconsistency between the Agreement, the Rider and the Data Transfer Provisions, the following order of priority shall apply: (i) the Data Transfer Provisions, (ii) the Rider and (iii) the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent that the Rider does not address specific data processing activities carried out between the parties, the terms of the Agreement shall apply, save that they shall be interpreted to give full effect to the provisions of the Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any capitalised terms not defined herein shall have the respective meanings given to them in the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The Rider and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it or its subject matter or formation (a \u0026lt;strong\u0026gt;\u0026quot;Claim\u0026quot;\u0026lt;\\/strong\u0026gt;) shall be governed by and interpreted in accordance with the laws of Ireland. The parties irrevocably agree that the courts of Ireland have exclusive jurisdiction to settle any Claim.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Definitions\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Addendum\u0026quot;\u0026lt;\\/strong\u0026gt; means as defined at Annex 2.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Associate\u0026quot;\u0026lt;\\/strong\u0026gt; means, an entity that directly or indirectly controls, is controlled by or is under common control with a company. \\u201cControl\\u201d for purposes of this definition, means direct or indirect ownership (including ownership through one or more associate) of more than 25% of the paid-up share capital of an entity.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Controller\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Data Subject\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Personal Data Breach\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Processor\u0026quot;\u0026lt;\\/strong\u0026gt;, \u0026lt;strong\u0026gt;\u0026quot;Process \\/ Processing\u0026quot;\u0026lt;\\/strong\u0026gt; and \u0026lt;strong\u0026gt;\u0026quot;Supervisory Authority\u0026quot;\u0026lt;\\/strong\u0026gt; shall each have the meanings given in the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Data Protection Legislation\u0026quot;\u0026lt;\\/strong\u0026gt; means all applicable data protection and privacy legislation in force from time to time in the UK and EU, including Regulation (EU) 2016\\/679 (\u0026lt;strong\u0026gt;\u0026quot;GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the GDPR as it forms part of the law of England and Wales, Scotland and Northern Ireland by virtue of section 3 of the European Union (Withdrawal) Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK GDPR\u0026quot;\u0026lt;\\/strong\u0026gt;); the Data Protection Act 2018 (\u0026lt;strong\u0026gt;\u0026quot;DPA 2018\u0026quot;\u0026lt;\\/strong\u0026gt;); the Privacy and Electronic Communications Directive 2002\\/58\\/EC (as updated by Directive 2009\\/136\\/EC); the Privacy and Electronic Communications Regulations 2003 (SI 2003\\/2426) as amended and any other legislation and regulatory requirements in force from time to time which apply to a party relating to the use of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Data Transfer Provisions\u0026quot;\u0026lt;\\/strong\u0026gt; means, together, the EU SCCs and the Addendum.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt; means the standard contractual clauses for the transfer of Personal Data to third countries pursuant to the GDPR, adopted by the European Commission under Commission Decision (EU) 2021\\/914 2021.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;\u0026quot;Permitted Purpose\u0026quot;\u0026lt;\\/strong\u0026gt; means Processing by a party or its Associates, in connection with all or any of the following:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;targeted advertising and optimization of campaigns in connection with the Agreement;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;attribution, real-time-bidding, frequency capping, audience verification, system maintenance, fraud detection and other tracking and measurement purposes;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;internal reporting purposes; and \\/ or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.7.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;for InMobi\u0026#039;s data analytics and machine learning with respect to advertising services \\/ platforms, and\\/or to improve InMobi\u0026#039;s products and services.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;Note: Permitted Purposes exclude reselling or rebrokering of Personal Data in any manner.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Status of the Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to act at all times in compliance with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties acknowledge that for the purposes of the Data Protection Legislation in circumstances where each party determines on their own (i.e. alone) the means of the Processing of Personal Data when it is Processed within their respective technology environments, both Parties are Controllers in their own right (i.e. Independent Controllers, and not joint Controllers).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Controller\u0026#039;s Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Controller collecting the Personal Data agrees to obtain the appropriate consents for the Processing of Personal Data for the Permitted Purposes and ensure that it or its first party Controllers (through contractual requirements) provide clear and sufficient information to the Data Subjects, in accordance with the Data Protection Legislation, of the purposes for which it will process their Personal Data, the legal basis for such purposes and such other information as is required by the Data Protection Legislation including:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;that Personal Data will be transferred to a third party, and sufficient information about such transfer and the purpose of such transfer to enable the Data Subject to understand the purpose and risks of such transfer before deciding whether to give consent; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;sufficient information about any transfer outside of the UK or EEA, including the purpose of such transfer and the safeguards put in place by the first party Controller to enable the Data Subject to understand the purpose and risks of such transfer.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;5.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Processing Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;Each party agrees to:\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;notify the other of any Data Subject requests to exercise their rights, including but not limited to access, deletion and rectification;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;process the Personal Data only for the Permitted Purpose;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;maintain the confidentiality of all Personal Data and not disclose Personal Data to third parties unless this Rider specifically authorises the disclosure, or as required by law;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;reasonably assist the other with meeting each party\u0026#039;s compliance obligations under the Data Protection Legislation, taking into account the nature of the processing and the information available to the parties, including in relation to Data Subject rights, data protection impact assessments and reporting to and consulting with Supervisory Authorities under the Data Protection Legislation; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;ensure that any and all employees:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are informed of the confidential nature of the Personal Data and are bound by confidentiality obligations and use restrictions in respect of the Personal Data;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;have undertaken training on the Data Protection Legislation relating to handling Personal Data and how it applies to their particular duties; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;5.5.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;are aware both of their employer\u0026#039;s duties and their personal duties and obligations under the Data Protection Legislation and this Rider.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;6.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Security Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will at all times implement appropriate technical and organisational measures against unauthorised or unlawful processing, access, disclosure, copying, modification, storage, reproduction, display or distribution of Personal Data, and against accidental or unlawful loss, destruction, alteration, disclosure or damage of Personal Data.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party will implement such measures to ensure a level of security appropriate to the risk involved, including as appropriate:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the encryption of Personal Data or equivalent measures;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the ability to restore availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 20px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;6.2.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;a process for regularly testing, assessing and evaluating the effectiveness of security measures.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;7.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Mutual Personal Data Breach Obligations\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties shall each comply with their obligations to report a Personal Data Breach to the appropriate Supervisory Authority and (where applicable) Data Subjects under the Data Protection Legislation and shall each inform the other party of any Personal Data Breach irrespective of whether there is a requirement to notify any Supervisory Authority or Data Subject.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;7.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties agree to provide reasonable assistance as is necessary to each other to facilitate the handling of any Personal Data Breach in an expeditious and compliant manner.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Cross-Border Transfers of Personal Data\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If an adequate protection measure for the international transfer of Personal Data is required under the Data Protection Legislation (and has not otherwise been arranged by the parties) the Data Transfer Provisions shall be incorporated into this Rider in the Annexes as if they had been set out in full.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party approves the other transferring Personal Data outside the UK and the European Economic Area (\u0026lt;strong\u0026gt;EEA\u0026lt;\\/strong\u0026gt;) (\u0026lt;strong\u0026gt;\u0026quot;GDPR Territories\u0026quot;\u0026lt;\\/strong\u0026gt;). Provided that where such processing occurs:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the Processing of Personal Data is in a territory which is subject to a current finding by the UK\u0026#039;s Information Commissioner\u0026#039;s Office and\\/or the European Commission (as applicable) under the Data Protection Legislation that the territory provides adequate protection for the privacy rights of individuals;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;participates in a valid cross-border transfer mechanism under the Data Protection Legislation including appropriate data protection agreement terms, so that InMobi (and, where appropriate, Advertiser) can ensure that appropriate safeguards are in place to ensure an adequate level of protection with respect to the privacy rights of individuals as required by Data Protection Legislation; or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;8.2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;otherwise ensures that the transfer complies with the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;9.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Processors\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;9.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each Controller acknowledges and agrees that if such Controller is required to share any Personal Data with processors such as data partners, attribution partners, customers, etc., such party will remain liable to ensure that such processors comply with Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;10.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Complaints, Data Subject Requests and Third-Party Rights\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties will take such technical and organisational measures as may be appropriate to comply with:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the rights of Data Subjects under the Data Protection Legislation, including subject access rights, the rights to rectify and erase Personal Data, object to the processing and automated processing of Personal Data, and restrict the processing of Personal Data; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;information or assessment notices served on either party by any Supervisory Authority under the Data Protection Legislation.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties each agree to provide such assistance as is reasonably required to enable the other party to comply with Data Subject rights requests within the time limits imposed by the Data Protection Legislation. In the event of a dispute or claim brought by a Data Subject, the Information Commissioner or a Supervisory Authority concerning the processing of Personal Data against either or both parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;10.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Each party shall abide by a decision of a competent court of the other party\u0026#039;s country of establishment or of the Information Commissioner or a Supervisory Authority.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;11.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Liability\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;EACH PARTY (\u0026quot;INDEMNIFYING PARTY\u0026quot;) SHALL INDEMNIFY AND DEFEND THE OTHER PARTY (\u0026quot;INDEMNIFIED PARTY\u0026quot;) AGAINST ALL LOSS, LIABILITY, DAMAGES (INCLUDING REASONABLE LEGAL COSTS) FEES, CLAIMS AND EXPENSES ARISING FROM ANY THIRD-PARTY CLAIMS, WHICH THE INDEMNIFIED PARTY MAY INCUR OR SUFFER DUE TO A BREACH OF THIS DATA PROTECTION RIDER BY THE INDEMNIFYING PARTY. IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR LOST PROFITS, INCIDENTAL, PUNITIVE, INDIRECT OR CONSEQUENTIAL DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THE AGREEMENT, EACH PARTY\u0026#039;S TOTAL AGGREGATE LIABILITY TO THE OTHER PARTY OR ANY THIRD PARTY FOR ALL CLAIMS ARISING UNDER OR IN CONNECTION WITH THIS RIDER SHALL NOT EXCEED THE GREATER OF USD TWO MILLION (2,000,000) OR TWICE THE AMOUNTS PAID OR PAYABLE TO INMOBI BY THE ADVERTISER UNDER THE AGREEMENT DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM. THE LIMITATIONS OF THIS SECTION SHALL APPLY EVEN IF EITHER OR BOTH PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;12.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Term and Termination\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Rider will remain in full force and effect for so long as either party retains any of the other\u0026#039;s Personal Data related to the Agreement in its possession or control.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any provision of this Rider that expressly or by implication should come into or continue in force on or after termination of the Agreement in order to protect Personal Data will remain in full force and effect.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;12.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If a change in any Data Protection Legislation prevents either party from fulfilling all or part of the Agreement, the parties will discuss in good faith with a view to implementing any changes necessary to ensure the processing of Personal Data complies with the new requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;13.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Data Retention\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;13.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;On termination of the Agreement for any reason or expiry of its term, InMobi shall not provide any further Personal Data to Advertiser and in certain cases require deletion of Personal Data provided by it, pursuant to Data Subject Rights or other statutory, regulatory or contractual requirements. Advertiser will Process and retain Personal Data in accordance with its Privacy Policy, subject to Data Subject Rights, Data Protection Legislation and such other statutory and regulatory requirements.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;If You do not accept these terms, we may discontinue any UK or EEA user related transactions with You. Additionally, please do not share any UK or EEA user data with us unless agreed otherwise. All communications can be sent to \u0026lt;a href=\u0026quot;mailto:legal@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;legal@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 100px 0 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 1\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nINTERNATIONAL DATA TRANSFERS (EU)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;INCORPORATION OF EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To the extent this Annex 1 relates to transfers of Personal Data subject to the GDPR, this Annex 1 and the following terms shall apply: module 1 of the EU SCCs and no other optional clauses unless explicitly specified, are incorporated into this Annex 1 as if they had been set out in full in the case where the exporter is a controller, the importer is a controller and the transfer requires such additional protection.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;CLARIFICATIONS TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;u\u0026gt;Module 1 Clarifications.\u0026lt;\\/u\u0026gt; For the purposes of:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.2 of the EU SCCs and to enable data subjects to effectively exercise their rights, the parties have agreed that the exporter shall inform data subjects of the information required; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;clause 8.3 of the EU SCCs the parties hereby agree that the data exporter shall be primarily responsible for ensuring that personal data is accurate and, where necessary, kept up to date. The data exporter shall take every reasonable step to ensure that personal data that is inaccurate, having regard to the purpose(s) of processing, is erased or rectified without delay.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;APPENDICES AND ANNEXURES TO THE EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The processing details required by the EU SCCs are set out in paragraph 4:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.A of the EU SCCs is set out at paragraphs 4.1 \\u2013 4.2;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.B of the EU SCCs is set out at paragraph 4.3 \\u2013 4.10;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 1.C of the EU SCCs is set out a paragraph 4.10; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;the details required at Annex 2 of the EU SCCs is set out at paragraph 4.11.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;PROCESSING PARTICULARS FOR THE UK AND EU SCCS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;The Parties\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Exporter:\u0026lt;\\/strong\u0026gt; InMobi when transferring Personal Data from InMobi\u0026#039;s entity in the UK or EEA to an Advertiser in a third country; or Advertiser when transferring Personal Data from the Advertiser based in the UK or EEA to InMobi\u0026#039;s entity in a third country.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Importer:\u0026lt;\\/strong\u0026gt; InMobi when receiving Personal Data in a third country from an Advertiser in the UK or EEA; or Advertiser when receiving Personal Data in a third country from InMobi\u0026#039;s entity in the UK or EEA\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;u\u0026gt;Description Of Data Processing\u0026lt;\\/u\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of data subjects:\u0026lt;\\/strong\u0026gt; End Users who are served with Ads\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Categories of personal data transferred:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Data shared by InMobi with the Advertiser: User device Identifiers or online persistent identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.), and IP Address; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Data shared by the Advertiser with InMobi: User device Identifiers or online persistent identifiers (such as cookie ids, IMEI, IDFA, IFA, ADID, GPID, GAID etc.),\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;and such other data sets as are agreed in writing between the parties from time to time.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;5.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Sensitive data transferred:\u0026lt;\\/strong\u0026gt; None.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;6.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Frequency of the transfer:\u0026lt;\\/strong\u0026gt; Continuous transfers.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;7.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Nature of the processing:\u0026lt;\\/strong\u0026gt; As set out in the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;8.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Purpose of the processing:\u0026lt;\\/strong\u0026gt; For the Permitted Purpose.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;9.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Duration of the processing:\u0026lt;\\/strong\u0026gt; For the term of the Agreement.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;10.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Competent Supervisory Authority:\u0026lt;\\/strong\u0026gt; As set out at clause 1.6.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;11.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Technical and Organisational Measures:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restriction of access to buildings, data centres, systems and server rooms.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Monitoring of unauthorised access.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Written procedures for employees, contractors and visitors covering confidentiality and security of information.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Restricting access to systems depending on the sensitivity\\/criticality of such systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Use of password protection where such functionality is available.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Maintaining records of the access granted to which individuals.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;11.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Ensuring prompt deployment of updates, bug-fixes and security patches for all systems.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;text-align: center; margin: 100px 0 50px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;ANNEX 2\u0026lt;br \\/\u0026gt;\\n\u0026lt;br \\/\u0026gt;\\nUK INTERNATIONAL TRANSFER ADDENDUM TO THE EU SCCS (the \u0026quot;Addendum\u0026quot;) \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Part 1\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Parties\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;As set out in Annex 1.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Selected SCCs, Modules and Clauses \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Module 1 of the EU SCCs and no other optional clauses unless explicitly specified, and as amended by the clarifications in Annex 1, paragraph 2, but subject to any further amendments detailed in this Annex 2 (\u0026lt;strong\u0026gt;\u0026quot;ICO Modified EU SCCs\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Appendix Information\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;The processing details required by this Addendum are as set out in Annex 1 (\u0026lt;strong\u0026gt;\u0026quot;Appendix Information\u0026quot;\u0026lt;\\/strong\u0026gt;):\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Annex 1A:\u0026lt;\\/strong\u0026gt; List of Parties: paragraphs 4.1 and 4.2 and both parties are Controllers;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Annex 1B:\u0026lt;\\/strong\u0026gt; Description of Transfer: paragraphs 4.3 \\u2013 4.9; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Annex II:\u0026lt;\\/strong\u0026gt; Technical and organisational measures including technical and organisational measures to ensure the security of the data: paragraph 4.11.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Termination of the Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;In the event the template Addendum issued by the Information Commissioner\u0026#039;s Office (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026quot;\u0026lt;\\/strong\u0026gt;) and laid before Parliament in accordance with s119A of the DPA 2018 on 2 February 2022, as it is revised under Section 18 (\u0026lt;strong\u0026gt;\u0026quot;ICO\u0026#039;s Addendum\u0026quot;\u0026lt;\\/strong\u0026gt;) is amended, either party may terminate this Addendum on written notice to the other in accordance with Part 2, paragraph 4 of this Annex 2 and replace it with a mutually acceptable alternative.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;\u0026lt;u\u0026gt;Part 2\u0026lt;\\/u\u0026gt;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;1.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Interpretation\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Except as otherwise defined in this Addendum, where this Addendum uses terms that are defined in the EU SCCs, those terms shall have the same meaning as in the EU SCCs.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Addendum must always be interpreted:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;in a manner that is consistent with UK Data Protection Laws, being all laws relating to data protection, the processing of personal data, privacy and\\/or electronic communications in force from time to time in the UK, including the UK GDPR (as defined in section 3 of the DPA 2018) and the DPA 2018 (\u0026lt;strong\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/strong\u0026gt;); and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;so that it fulfils the Parties\u0026#039; obligation to provide the appropriate safeguards, being the standard of protection over the Personal Data and of Data Subjects\u0026#039; rights, which is required by UK Data Protection Laws when a party is making a transfer which is covered by Chapter V of the UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Restricted Transfer\u0026quot;\u0026lt;\\/strong\u0026gt;) relying on standard data protection clauses under Article 46(2)(d) UK GDPR (\u0026lt;strong\u0026gt;\u0026quot;Appropriate Safeguards\u0026quot;\u0026lt;\\/strong\u0026gt;).\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the provisions included in the ICO Modified EU SCCs amend the EU SCCs in any way which is not permitted under the EU SCCs or the ICO\u0026#039;s Addendum, such amendment(s) will not be incorporated in this Addendum and the equivalent provision of the ICO\u0026#039;s Addendum will take their place.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If there is any inconsistency or conflict between UK Data Protection Laws and this Addendum, the UK Data Protection Laws apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the meaning of this Addendum is unclear or there is more than one meaning, the meaning which most closely aligns with the UK Data Protection Laws applies.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;1.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Any references to legislation (or specific provisions of legislation) means that legislation (or specific provision) as it may change over time. This includes where that legislation (or specific provision) has been consolidated, re-enacted and\\/or replaced after this Addendum has been entered into.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;2.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Hierarchy\\u00a0\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Although clause 5 of the EU SCCs sets out that the EU SCCs prevail over all related agreements between the parties, the parties agree that, for Restricted Transfers, the hierarchy in paragraph 2.2 will prevail.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Where there is any inconsistency or conflict between the ICO\u0026#039;s Addendum and the ICO Modified EU SCCs (as applicable), the ICO\u0026#039;s Addendum overrides the ICO\u0026#039;s Modified EU SCCs, except where (and in so far as) the inconsistent or conflicting terms of the ICO\u0026#039;s Modified EU SCCs provides greater protection for data subjects, in which case those terms will override the ICO\u0026#039;s Addendum.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;2.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Where this Addendum incorporates EU SCCs which have been entered into to protect transfers subject to the GDPR then the Parties acknowledge that nothing in this Addendum impacts those EU SCCs.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;3.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Incorporation of and changes to the EU SCCs \u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;This Addendum incorporates the EU SCCs which are amended to the extent necessary so that:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;together they operate for data transfers made by the exporter to the importer, to the extent that UK Data Protection Laws apply to the exporter\u0026#039;s processing when making that data transfer, and they provide Appropriate Safeguards for those data transfers;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;paragraphs 2.1 to 2.3 override clause 5 (Hierarchy) of the EU SCCs; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.1.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;this Addendum (including the EU SCCs incorporated into it) is (1) governed by the laws of England and Wales and (2) any dispute arising from it is resolved by the courts of England and Wales, in each case unless the laws and\\/or courts of Scotland or Northern Ireland have been expressly selected by the Parties.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Unless the Parties have agreed alternative amendments which meet the requirements of paragraph 3.1, the provisions of paragraph 3.4 will apply.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;No amendments to the EU SCCs other than to meet the requirements of paragraph 3.1 may be made.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The following amendments to the EU SCCs (for the purpose of paragraph 3.1) are made:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to the \u0026lt;em\u0026gt;\u0026quot;Clauses\u0026quot;\u0026lt;\\/em\u0026gt; means this Addendum, incorporating the ICO Modified EU SCCs;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In Clause 2, delete the words: \u0026lt;em\u0026gt;\u0026quot;and, with respect to data transfers from controllers to processors and\\/or processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 6 (Description of the transfer(s)) is replaced with: \u0026lt;em\u0026gt;\u0026quot;The details of the transfers(s) and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred) are those specified in Annex I.B where UK Data Protection Laws apply to the data exporter\u0026#039;s processing when making that transfer.\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 8.7(i) of Module 1 is replaced with: \u0026lt;em\u0026gt;\u0026quot;it is to a country benefitting from adequacy regulations pursuant to Section 17A of the UK GDPR that covers the onward transfer\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.5.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;, \u0026quot;Regulation (EU) 2016\\/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation)\u0026quot;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026quot;that Regulation\u0026quot;\u0026lt;\\/em\u0026gt; are all replaced by \u0026lt;em\u0026gt;\u0026quot;UK Data Protection Laws\u0026quot;\u0026lt;\\/em\u0026gt;. References to specific Article(s) of \u0026lt;em\u0026gt;\u0026quot;Regulation (EU) 2016\\/679\u0026quot;\u0026lt;\\/em\u0026gt; are replaced with the equivalent Article or Section of UK Data Protection Laws;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.6.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to Regulation (EU) 2018\\/1725 are removed;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.7.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;References to the \u0026lt;em\u0026gt;\u0026quot;European Union\u0026quot;, \u0026quot;Union\u0026quot;, \u0026quot;EU\u0026quot;, \u0026quot;EU Member State\u0026quot;, \u0026quot;Member State\u0026quot;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026quot;EU or Member State\u0026quot;\u0026lt;\\/em\u0026gt; are all replaced with the \u0026lt;em\u0026gt;\u0026quot;UK\u0026quot;\u0026lt;\\/em\u0026gt; (being the United Kingdom of Great Britain and Northern Ireland);\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.8.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The reference to \u0026lt;em\u0026gt;\u0026quot;Clause 12(c)(i)\u0026quot;\u0026lt;\\/em\u0026gt; at Clause 10(b)(i) of Module 1, is replaced with \u0026lt;em\u0026gt;\u0026quot;Clause 11(c)(i)\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.9.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 13(a) and Part C of Annex I are not used;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.10.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The \u0026lt;em\u0026gt;\u0026quot;competent supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt; and \u0026lt;em\u0026gt;\u0026quot;supervisory authority\u0026quot;\u0026lt;\\/em\u0026gt; are both replaced with the \u0026lt;em\u0026gt;\u0026quot;Information Commissioner\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.11.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;In Clause 16(e), subsection (i) is replaced with: \u0026lt;em\u0026gt;\u0026quot;the Secretary of State makes regulations pursuant to Section 17A of the Data Protection Act 2018 that cover the transfer of personal data to which these clauses apply;\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.12.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 17 is replaced with: \u0026lt;em\u0026gt;\u0026quot;These Clauses are governed by the laws of England and Wales.\u0026quot;\u0026lt;\\/em\u0026gt;;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.13.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;Clause 18 is replaced with: \u0026lt;em\u0026gt;\u0026quot;Any dispute arising from these Clauses shall be resolved by the courts of England and Wales. A data subject may also bring legal proceedings against the data exporter and\\/or data importer before the courts of any country in the UK. The Parties agree to submit themselves to the jurisdiction of such courts.\u0026quot;\u0026lt;\\/em\u0026gt;; and\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;3.4.14.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The footnotes to the EU SCCs do not form part of the Addendum, except for footnotes 8, 9, 10 and 11.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;\u0026lt;strong\u0026gt;4.\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;\u0026lt;strong\u0026gt;Amendments to this Addendum\u0026lt;\\/strong\u0026gt;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;From time to time, the ICO may issue a revised ICO Addendum which:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;makes reasonable and proportionate changes to the ICO Addendum, including correcting errors in the ICO Addendum; and\\/or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.1.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;reflects changes to UK Data Protection Laws;\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The revised ICO Addendum will specify the start date from which the changes to the ICO Addendum are effective and whether the parties need to review this Addendum including the Appendix Information. This Addendum is automatically amended as set out in the revised ICO Addendum from the start date specified in any such replacement ICO Addendum issued.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;If the ICO issues a revised ICO Addendum under Section 18, if either Party will as a direct result of the changes in the ICO Addendum have a substantial, disproportionate and demonstrable increase in:\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.1.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;its direct costs of performing its obligations under the ICO Addendum; and\\/or\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-left: 40px; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.3.2.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;its risk under the ICO Addendum,\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;margin-bottom: 20px;\u0026quot;\u0026gt;and in either case it has first taken reasonable steps to reduce those costs or risks so that it is not substantial and disproportionate, then that Party may terminate this Addendum on fourteen (14) days\u0026#039; written notice to the other Party before the start date of the revised ICO Addendum.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div style=\u0026quot;display: flex; margin-bottom: 20px;\u0026quot;\u0026gt;\\n\u0026lt;div style=\u0026quot;margin-right: 10px;\u0026quot;\u0026gt;4.4.\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;The parties do not need the consent of any third party to make changes to this Addendum, but any changes must be made in accordance with its terms.\u0026lt;\\/div\u0026gt;\\n\u0026lt;\\/div\u0026gt;\\n\\n\u0026lt;div\u0026gt;To check the previous version of the Advertiser Data Protection Rider, please click \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/advertiser-data-protection-rider-previous-version\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/div\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Advertiser Data Protection Rider","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"InMobi Break up with Banners Competition Terms and Conditions","headline":"InMobi Break up with Banners Competition Terms and Conditions","id":"breakup-with-banners-tos","content":"\"\u0026lt;h2\u0026gt;\\nInMobi Break up with Banners Competition Terms and Conditions\\n\u0026lt;\\/h2\u0026gt;\\n\u0026lt;h3\u0026gt;Introduction\u0026lt;\\/h3\u0026gt;\\n\u0026lt;p\u0026gt;\\n1. These terms and conditions are the competition rules (the \u0026quot;Rules\u0026quot;) that apply to the InMobi Break up with Banners Competition (the \\u201cCompetition\\u201d). The Competition is subject to all applicable federal, state, and local laws and regulations.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t2. The Competition is organised by InMobi PTE Limited (InMobi).\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t3. THERE IS NO ENTRY FEE. NO PURCHASE OR PAYMENT IS NECESSARY IN ORDER TO ENTER INTO THE COMPETITION.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t4. These Rules will apply unless otherwise expressly stated or varied by the InMobi.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t5. A copy of these Rules will be posted on the InMobi website at \\n\\t\u0026lt;a href=\u0026quot;http:\\/\\/www.inmobi.com\\/breakup\u0026quot;\u0026gt; www.inmobi.com\\/breakup \u0026lt;\\/a\u0026gt; (the \\u201cInMobi Website\\u201d).\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t6. InMobi reserves the right to cancel the Competition or to amend these Rules at any time without notice or reason. Notification of cancellation or any amendment(s) will be posted on the InMobi Website.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t7. Any queries about the Competition or these Rules should be sent by email to promotions@inmobi.com.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t8. In the event of any dispute regarding these Rules or otherwise relating to the Competition, the decision of InMobi shall be final subject to applicable laws.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;h3\u0026gt;Entrants\u0026lt;\\/h3\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t9. An app developer who requests for an invite to InMobi Native Ad platform or tweets a link about InMobivia the InMobi Website between 9.00 am PDT on 17\\n\\t\u0026lt;sup\u0026gt;th\u0026lt;\\/sup\u0026gt; March 2014 and 9.00 am PDT on 24\u0026lt;sup\u0026gt;th\u0026lt;\\/sup\u0026gt; March 2014 shall be automatically entered into the Competition (an \\u201c\u0026lt;strong\u0026gt;Entrant\u0026lt;\\/strong\u0026gt;\\u201d).\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t10. By entering the Competition, Entrants agree to be bound by these Rules.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t11. InMobi reserves the right to verify the eligibility of any Entrant. InMobi further reserves the right to disqualify any Entrant if, in the opinion of InMobi, such Entrant has breached any of these Rules or otherwise acted improperly or dishonestly.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t12. Employees of InMobi and any individual directly or indirectly associated with the operation of the Competition are not eligible to enter the Competition. Entries sent via agents or third parties will not be accepted.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;h3\u0026gt;Competition Entries\u0026lt;\\/h3\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t13. InMobi assumes that Entrants, by entering the Competition, either have legal capacity to enter the Competition and agree to these Rules or the Entrant\\u2019s parent(s)\\/legal guardian(s) have consented to his\\/her entry of the Competition and compliance with these Rules.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t14. The aforementioned request for an invite to InMobi Native Ads Platform or tweets about InMobi must be made by the closing time of the Competition. No entries will be entertained after the closing time.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t15. There are no limits to the number of tweets an Entrant can make. However, only 1 entry will be considered per Entrant for determining the winner.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t16. By entering the Competition, Entrant agrees to comply with the terms and conditions of the third party website.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;h3\u0026gt;Prizes\u0026lt;\\/h3\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t17. Entrants who have entered the Competition will be entered into a prize draw for one (1) iPad and the winner will have the opportunity to have his\\/her app be publicised in InMobi\\u2019s newsletters. The prize shall be allotted within six (6) weeks of the termination of the Competition. The winner is not required to pay any shipping or handling costs.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t18. The prize winner (\\u201cWinner\\u201d) will be selected at random by InMobi.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t19. InMobi\\u2019s selection of the Winner shall be final and no correspondence will be entered into.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t20. The Winner will be notified via Email used to enter the competition in she\\/he had requested an invite to InMobi Native Ads via a form. InMobi will reach out to the Winner on Twitter in all other cases.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t21. If a Winner cannot be contacted or does not respond to InMobi\\u2019s communication, the Winner will automatically forfeit his\\/her prize and another Winner will be selected at random by InMobi.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t22. Prizes are awarded at InMobi\\u2019s discretion and no prize will be awarded to any Entrant who, in the opinion of InMobi, has breached any of these Rules or otherwise acted improperly or dishonestly.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t23. InMobi reserves the right to substitute competition prize at any time with a prize of equal or greater value. The prize is non-transferable and there is no cash alternative.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t24. InMobi will not accept any liability whatsoever for any damage, loss or disappointment suffered by an Entrant as a result of entering the Competition or accepting any prize (to the extent such liability can be excluded).\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;h3\u0026gt;Collection of Data\u0026lt;\\/h3\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t25. Each Entrant, by entering the Competition, consents to the processing of his\\/her personal data by InMobi for the operation of the Competition and as otherwise provided for pursuant to these Rules.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t26. InMobi will use the personal information and contact details provided by or obtained about an Entrant for administering the Competition and to ensure compliance with these Rules.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t27. Any personal data relating to Entrants will be used solely in accordance with current data protection legislation and will not be disclosed to a third party without the Entrant\\u2019s prior consent.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;h3\u0026gt;General\u0026lt;\\/h3\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t28. InMobi reserves the right to use the names of the Winner for its promotional purposes and to sub-licence such right to its sponsors, partners and other relevant third parties on the same basis.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t29. Events may occur that render the Competition itself or the awarding of the prizes impossible due to reasons beyond the control of InMobi and accordingly InMobi may at its absolute discretion vary or amend the Competition and the entrant agrees that no liability shall attach to InMobi as a result thereof.\\n\u0026lt;\\/p\u0026gt;\\n\u0026lt;p\u0026gt;\\n\\t30. The Competition and these Rules are governed by English law.\\n\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"InMobi | Enterprise Mobile Marketing \u0026 Advertising Platforms","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"},{"page_type":"policypage","title":"Advertiser Terms (en)","headline":"Advertiser Terms of Service","id":"advertiser-terms","content":"\"\u0026lt;p\u0026gt;As of October 18, 2021 all Insertion Orders (\u0026quot;IOs\u0026quot;) entered into between InMobi Pte Ltd, its subsidiaries and affiliated companies (collectively, \u0026quot;InMobi\u0026quot; or \u0026quot;we\u0026quot;, \u0026quot;us\u0026quot;, \u0026quot;our\u0026quot;) and a Demand Partner (defined hereunder) to display advertisements via the InMobi Marketing Platform Services are governed by the IAB STANDARD TERMS AND CONDITIONS FOR INTERNET ADVERTISING FOR MEDIA BUYS ONE YEAR OR LESS (Version 3.0) (the \u0026quot;Terms\u0026quot;) as amended by InMobi below.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The amendments made by InMobi to the IAB Terms can be viewed here: \u0026lt;a href=\u0026quot;https:\\/\\/go.inmobi.net\\/hubfs\\/Online%20Advertiser%20Terms%20(IAB%20redline)%20April2017.pdf?__hstc=176039418.6de805ea6b9684728d0c8dff18b36970.1561092029936.1574141568640.1574229148676.61\u0026amp;amp;__hssc=176039418.1.1574229148676\u0026amp;amp;__hsfp=1786893078\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;PDF\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;DEFINITIONS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; \u0026quot;Ad\u0026quot; means any advertisement provided by Agency on behalf of a Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; \u0026quot;Advertiser\u0026quot; means the advertiser for which Agency is the agent under an applicable IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; \u0026quot;Advertising Materials\u0026quot; means artwork, copy, or active URLs for Ads.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; \u0026quot;Affiliate\u0026quot; means, as to an entity, any other entity directly or indirectly controlling, controlled by, or under common control with, such entity.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(e)\u0026lt;\\/strong\u0026gt; \u0026quot;Affiliate Promotion Property\u0026quot; means third party websites permitted under an IO that are owned, operated or controlled by affiliate publisher channels which participate in Media Company\u0026amp;rsquo;s off network affiliate program (outside of Media Company\u0026amp;rsquo;s advertising platform) and on which Media Company has a contractual right to serve Ads.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(f)\u0026lt;\\/strong\u0026gt; \u0026quot;Agency\u0026quot; means the advertising agency listed on the applicable IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(g)\u0026lt;\\/strong\u0026gt; \u0026quot;CPA Deliverables\u0026quot; means Deliverables sold on a cost per acquisition basis.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(h)\u0026lt;\\/strong\u0026gt; \u0026quot;CPC Deliverables\u0026quot; means Deliverables sold on a cost per click basis.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(i)\u0026lt;\\/strong\u0026gt; \u0026quot;CPL Deliverables\u0026quot; means Deliverables sold on a cost per lead basis.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(j)\u0026lt;\\/strong\u0026gt; \u0026quot;CPM Deliverables\u0026quot; means Deliverables sold on a cost per thousand impression basis.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(k)\u0026lt;\\/strong\u0026gt; \u0026quot;Deliverable\u0026quot; or \u0026quot;Deliverables\u0026quot; means the inventory delivered by Media Company (e.g., impressions, clicks, or other desired actions).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(l)\u0026lt;\\/strong\u0026gt; \u0026quot;Demand Partner\u0026quot; means the Advertiser, Agency, Reseller and\\/or such other buyer or demand partner of InMobi, as the case may be and as the context requires;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(m)\u0026lt;\\/strong\u0026gt; \u0026quot;InMobi Marketing Platform\u0026quot; means InMobi DSP and\\/or other platform related offerings made by InMobi to Demand Partners for running its\\/their Ad campaigns on Affiliate Promotion Properties, Media Company Properties and\\/or Network Properties, as the case may be;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(n)\u0026lt;\\/strong\u0026gt; \u0026quot;InMobi DSP\u0026quot; means the proprietary platform that enables targeted advertising campaign as developed by the Media Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(o)\u0026lt;\\/strong\u0026gt; \u0026quot;IO\u0026quot; means a mutually agreed insertion order that incorporates these Terms, under which Media Company will deliver Ads on Sites for the benefit of the Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(p)\u0026lt;\\/strong\u0026gt; \u0026quot;Media Company\u0026quot; means InMobi PTE Ltd, its subsidiaries and affiliated companies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(q)\u0026lt;\\/strong\u0026gt; \u0026quot;Media Company Properties\u0026quot; are applications or websites specified on an IO that are owned, operated, or controlled by Media Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(r)\u0026lt;\\/strong\u0026gt; \u0026quot;Network Properties\u0026quot; means websites specified on an IO that are not owned, operated, or controlled by Media Company, but on which Media Company has a contractual right to serve Ads.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(s)\u0026lt;\\/strong\u0026gt; \u0026quot;Policies\u0026quot; means advertising criteria or specifications made conspicuously available, including \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/content-guidelines\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;content guidelines\u0026lt;\\/a\u0026gt;, content limitations, technical specifications, privacy policies, user experience policies, policies regarding use of tags, cookies and any other technology now known or hereafter developed that is designed to track users\u0026amp;#39; online behaviour or activity, policies regarding consistency with Media Company\u0026amp;#39;s public image, community standards regarding obscenity or indecency (taking into consideration the portion(s) of the Site on which the Ads are to appear), other editorial or advertising policies, and Advertising Materials due dates.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(t)\u0026lt;\\/strong\u0026gt; \u0026quot;Representative\u0026quot; means, as to an entity and\\/or its Affiliate(s), any director, officer, employee, consultant, contractor, agent, and\\/or attorney.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(u)\u0026lt;\\/strong\u0026gt; \u0026quot;Reseller\u0026quot; means an entity appointed by InMobi as its representative in a certain region or territory to resell the Network Properties to potential demand partners, advertisers and\\/or buyers, as the case may be;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(v)\u0026lt;\\/strong\u0026gt; \u0026quot;Site\u0026quot; or \u0026quot;Sites\u0026quot; means Affiliate Promotion Properties, Media Company Properties and Network Properties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(w)\u0026lt;\\/strong\u0026gt; \u0026quot;Terms\u0026quot; means these amended Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(x)\u0026lt;\\/strong\u0026gt; \u0026quot;Third Party\u0026quot; means an entity or person that is not a party to an IO; for purposes of clarity, Media Company, Demand Partner and any Affiliates or Representatives of the foregoing are not Third Parties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(y)\u0026lt;\\/strong\u0026gt; \u0026quot;Third Party Ad Server\u0026quot; means a Third Party that will serve and\\/or track Ads.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;I. INSERTION ORDERS AND INVENTORY AVAILABILITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; IO Details. From time to time, Media Company and Demand Partner may execute IOs (including where applicable IOs for InMobi DSP) that will be accepted as set forth in Section I(b). As applicable, each IO will specify: (i) the type(s) and amount(s) of Deliverables, (ii) the price(s) for such Deliverables, (iii) the maximum amount of money to be spent pursuant to the IO, which may include how it is allocated to be spent across Media Company Properties and\\/or Affiliate Promotion Properties (iv) the start and end dates of the campaign, and (v) the identity of and contact information for any Third Party Ad Server. Other items that may be included are, but are not limited to, reporting requirements, any special Ad delivery scheduling and\\/or Ad placement requirements, and specifications concerning ownership of data collected. Excluding Advertising Materials provided by Demand Partner, Media Company shall own and retain all right, title and interest in any materials and content it creates for the media buy pursuant to the IO. Demand Partner agrees that it shall not at any time assert or claim any interest in or do anything that may adversely affect the validity or enforceability of any intellectual property or other proprietary right belonging to Media Company hereunder. The Parties agree that depending on the nature of use and access of the InMobi DSP by the Demand Partner, the Media Company may at its sole discretion require the Demand Partner to either enter into a separate services agreement (that will incorporate these terms to the extent applicable) or an IO (as set forth herein). In the absence of an IO executed between the parties that corresponds to the relevant campaign, the terms and conditions mentioned under the most recent IO executed between the parties shall deem to be extended to govern all ongoing and prospective campaigns until such time as the parties execute a fresh IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Availability; Acceptance. Media Company will make commercially reasonable efforts to notify Agency within two (2) business days of receipt of an IO signed by Demand Partner if the specified inventory is not available. Acceptance of the IO and these Terms will be deemed the earlier of (i) written (which, unless otherwise specified, for purposes of these Terms, will include paper, fax, or e-mail communication) approval of the IO by Media Company and Demand Partner, or (ii) the display of the first Ad impression by Media Company, unless otherwise agreed on the IO. Notwithstanding the foregoing, modifications to the originally submitted IO will not be binding unless approved in writing by both Media Company and Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Revisions. Revisions to accepted IOs will be made in writing and acknowledged by the other party in writing.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;II. AD PLACEMENT AND POSITIONING\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Compliance with IO. Media Company will comply with the IO, including all Ad placement restrictions, and, except as set forth in Section VI(c), will use commercially reasonable efforts to create a reasonably balanced delivery schedule; provided that, Demand Partner acknowledges that given the nature of Media Company\u0026amp;#39;s business impressions on Sites may vary at times. Media Company will provide, within the scope of the IO, an Ad to the Site specified on the IO when such Site is visited by an Internet user. Any exceptions will be approved by Demand Partner in writing.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Changes to Site. Media Company will use commercially reasonable efforts to provide Demand Partner at least 10 business days prior notification of any material changes to the Site (excluding Affiliate Promotion Properties) that would materially change the target audience or materially affect the size or placement of the Ad specified on the applicable IO. Should such a modification occur with or without notice, as Demand Partner\u0026amp;#39;s \u0026amp;#39;s sole remedy for such change, Demand Partner may cancel the remainder of the affected placement without penalty within the 10-day notice period. If Media Company has failed to provide such notification, Demand Partner may cancel the remainder of the affected placement within 30 days of such modification and, in such case, will not be charged for any affected Ads delivered after such modification.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Technical Specifications. Media Company may (on request) submit or otherwise make electronically accessible to Demand Partner final technical specifications within two (2) business days of the acceptance of an IO. Changes by Media Company to the specifications of already-purchased Ads after that two (2) business day period will allow Demand Partner to suspend delivery of the affected Ad for a reasonable time (without impacting the end date, unless otherwise agreed by the parties) in order to (i) send revised Advertising Materials; (ii) request that Media Company resize the Ad at Media Company\u0026amp;#39;s cost, and with final creative approval of Demand Partner, within a reasonable time period to fulfill the guaranteed levels of the IO; (iii) accept a comparable replacement; or (iv) if the parties are unable to negotiate an alternate or comparable replacement in good faith within five (5) business days, immediately cancel the remainder of the affected placement without penalty.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; Editorial Adjacencies. Media Company acknowledges that certain Demand Partners may not want their Ads placed adjacent to content that promotes pornography, violence, or the use of firearms, contains obscene language, or falls within another category stated on the IO (\u0026quot;\u0026lt;strong\u0026gt;Editorial Adjacency Guidelines\u0026lt;\\/strong\u0026gt;\u0026quot;). Media Company will use commercially reasonable efforts to comply with the Editorial Adjacency Guidelines with respect to Ads that appear on Media Company Properties, although Media Company will at all times retain editorial control over the Media Company Properties. For Ads shown on Network Properties and Affiliate Promotion Properties, Media Company and Demand Partner agree that Media Company\u0026amp;#39;s sole responsibilities with respect to compliance with these Editorial Adjacency Guidelines will be to obtain contractual representations from its participating network publishers that such publishers will comply with Editorial Adjacency Guidelines on all Network Properties and to provide the remedy specified below to Demand Partner with respect to violations of Editorial Adjacency Guidelines on Network Properties. Should Ads appear in violation of the Editorial Adjacency Guidelines, Demand Partner\u0026amp;#39;s sole and exclusive remedy is to request in writing that Media Company remove the Ads and provide makegoods or, if no makegood can be agreed upon, issue a credit to Demand Partner equal to the value of such Ads, or not bill Demand Partner for such Ads. In cases where a makegood and a credit can be shown to be commercially infeasible for the Demand Partner and Media Company will negotiate an alternate solution. After Demand Partner notifies Media Company that specific Ads are in violation of the Editorial Adjacency Guidelines, Media Company will make commercially reasonable efforts to correct such violation within 24 hours. If such correction materially and adversely impacts such IO, Demand Partner and Media Company will negotiate in good faith mutually agreed changes to such IO to address such impacts. Notwithstanding the foregoing, Demand Partner acknowledges and agrees that, subject to applicable laws, no Demand Partner will be entitled to any remedy for any violation of the Editorial Adjacency Guidelines resulting from: (i) Ads placed at locations other than the Sites by Demand Partner, or (ii) Ads displayed on properties including Affiliate Promotion Properties that Demand Partner is aware, or should be aware, may contain content in potential violation of the Editorial Adjacency Guidelines including Affiliate Promotion Properties. For any page on the Site that primarily consists of user-generated content, the preceding paragraph will not apply. Instead, Media Company will make commercially reasonable efforts to ensure that Ads are not placed adjacent to content that violates the Site\u0026amp;#39;s terms of use. Demand Partner\u0026amp;#39;s sole remedy for Media Company\u0026amp;#39;s breach of such obligation will be to submit written complaints to Media Company, which will review such complaints and remove user-generated content that Media Company, in its sole discretion, determines is objectionable or in violation of such Site\u0026amp;#39;s terms of use.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;III. PAYMENT AND PAYMENT LIABILITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Invoices. The invoices will be sent by Media Company to the Demand Partner upon completion of the relevant month, or within 30 days of completion of the IO, whichever is earlier. Invoices will be sent to Demand Partner\u0026amp;#39;s billing address as set forth on the IO and will include information reasonably specified by Demand Partner, such as the IO number, Demand Partner name, brand name or campaign name, and any number or other identifiable reference stated as required for invoicing on the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Upon request from the Demand Partner, Media Company should provide proof of performance for the invoiced period, which may include access to online or electronic reporting, as addressed in these Terms, subject to the notice and cure provisions of Section IV. Media Company should invoice Demand Partner for the services provided with the net cost (i.e., the cost after subtracting any applicable discounts and commissions, including but not limited to Demand Partner commissions, if any) based on actual delivery, flat-fee, or based on prorated distribution of delivery over the term of the IO, as specified on the applicable IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Payment Date. Order acceptance is subject to credit approval of Demand Partner; Demand Partner shall provide information reasonably requested by Media Company to evaluate such entity\u0026amp;#39;s credit and Media Company reserves the right to cancel credit at any time for any reason in its sole discretion, with or without notice. Provided credit is approved, payment is due thirty (30) days from the invoice date unless otherwise agreed in writing by Media Company. Any dispute on the invoice should be raised by the Demand Partner within five (5) days from the date of receipt of invoice, failing which the invoice shall be deemed accepted.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; In the event of non-payment, and without limiting any other remedies, at its sole discretion, Media Company may offset any amounts due to Media Company against any amounts due from Media Company to Demand Partner under any agreement or IO or may offset such amounts against any charges for media to be delivered by Media Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(e)\u0026lt;\\/strong\u0026gt; Payment Liability. Unless otherwise set forth by the Media Company in the agreement or the IO, a 2% per month (pro-rated for part thereof) penal interest on late payments shall be levied from the date of expiry of the payment due date of an invoice by the Media Company.\u0026amp;nbsp;\u0026lt;br \\/\u0026gt;\\nFor certain Demand Partners, the Media Company may allow for a pre-payment facility for Deliverables. This \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/payment-exhibit\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Exhibit\u0026lt;\\/a\u0026gt; will apply to Demand Partners making payments through the pre-payment facility.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If the Demand Partner is an Agency, it agrees to make every reasonable effort to collect and clear payments from the end advertiser on a timely basis and extend reasonable cooperation to the Media Company in any such efforts.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Demand Partner\u0026amp;#39;s credit is established on a client-by-client basis.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If Advertiser proceeds have not cleared for the IO, other advertisers from Demand Partner, being an Agency, will not be prohibited from advertising on the Site due to such non-clearance if such other advertisers\u0026amp;#39; credit is not in question.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Upon request, Demand Partner will make available to Media Company written confirmation of the relationship between Demand Partner and Advertiser. This confirmation should include, for example, Advertiser\u0026amp;#39;s acknowledgment that Demand Partner is its agent and is authorized to act on its behalf in connection with the IO and these Terms. In addition, upon the request of Media Company, Demand Partner will confirm whether Advertiser has paid to Demand Partner in advance funds sufficient to make payments pursuant to the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If Advertiser\u0026amp;#39;s or Demand Partner\u0026amp;#39;s credit is or becomes impaired, Media Company may require payment in advance.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Payment Recovery Costs. Pursuant to the payment obligations of the Demand Partner, as the case maybe, as mentioned under these Terms, in the event that Media Company is required to seek payment directly from Advertiser, Media Company may directly approach the Advertisers for claiming such amounts due and it may impose additional costs on the Demand Partner, as it may deem fit in its sole discretion, in relation to the IO associated with the recovery of the outstanding payment (i.e., the reasonable costs of debt recovery companies instructed to recover the payments).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Where the Parties have entered into a separate services agreement for InMobi DSP, invoicing and payment terms will be as per the said services agreement.\u0026amp;nbsp;Where a separate services agreement has not been executed, or the services agreement is silent with respect to the dashboard\\/tool to be referred for arriving at the tracking numbers or impression counts, the Parties agree and acknowledge that the said tracking numbers or impression counts shall be in accordance with InMobi\u0026amp;rsquo;s dashboard or any tool\\/MMP partner authorised by InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(f)\u0026amp;nbsp;\u0026lt;\\/strong\u0026gt;Withholding Taxes. Unless agreed otherwise in writing (email sufficient), Demand Partner shall not deduct from payments due to Media Company any amounts whether on account of any withholding tax (WHT), tax deducted at source (TDS), equalization levy, or any other kind of tax or levies required by local law. In case any laws applicable to the Demand Partner obligate such deduction, it shall be borne completely by the Demand Partner without any impact or liability whatsoever upon Media Company.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;IV. REPORTING\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Media Company Reporting. If Media Company is serving the campaign, Media Company may make reporting available at least as often as weekly, either electronically or in writing, unless otherwise specified on the IO. Reports will be broken out by day and summarized by creative execution, content area (Ad placement), impressions, clicks, spend\\/cost, and other variables as may be defined on the IO (e.g., keywords).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Once Media Company has provided the online or electronic report, if applicable, it agrees that Demand Partner is entitled to reasonably rely on it, subject to provision of Media Company\u0026amp;#39;s invoice for such period.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event there are any claims by the Demand Partner regarding the campaign delivery, the Demand Partner shall inform the same to the Media Company in writing (along with reasonable evidence from a Media Rating Council accredited third party vendor). For any claims related to active campaigns, the Media Company will only investigate the claims which fall within the preceding 90 days period from the date of receipt of such claims. For claims related to campaigns which have concluded the Demand Partner shall inform the Media Company within 30 days from the applicable campaign conclusion and the Media Company will only investigate the claims which fall within the preceding 30 days period from the date of conclusion of the applicable campaign.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; A user\u0026amp;#39;s engagement in steps or actions required to become a user of Demand Partner\u0026amp;rsquo;s offering will be taken into consideration for Media Company\u0026amp;#39;s attribution or determination of an install (whether by itself or a third party) within the applicable Ad View Window period. A user will be deemed to engage in such steps or actions where an Ad rendered by Media Company is viewed\\/played\\/clicked upon or otherwise any interactive feature thereof is utilized. Media Company will endeavour to fire beacons as separate events to attribution partners towards such user engagement except where such partner does not support event beacons in which case Media Partner may use click or view beacons for attribution. Media Company reserves the right to exercise a view and attribution window during the applicable reporting period, commencing upon the time a user has either viewed, played, accessed or clicked onto an Ad rendered by InMobi (\u0026lt;em\u0026gt;\u0026quot;Ad View Window\u0026quot;\u0026lt;\\/em\u0026gt;)\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Unless explicitly stated otherwise, parties acknowledge that the Ads distributed on Affiliate Promotion Properties may attract incentivized traffic, and the same is not prohibited by Demand Partner. Media Company shall not be responsible for any liabilities, claims, obligations, penalties, or chargebacks on account of any click-to-charge arrangements. All of the foregoing shall be borne solely by Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;V. CANCELLATION AND TERMINATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Without Cause. Unless designated on the IO as non-cancelable, Demand Partner may cancel the entire IO, or any portion thereof, as follows:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;With 14 days\u0026amp;#39; prior written notice to Media Company, without penalty, for any guaranteed Deliverable, including, but not limited to, CPM Deliverables. For clarity and by way of example, if Demand Partner cancels the guaranteed portions of the IO eight (8) days prior to serving of the first impression, Demand Partner will only be responsible for the first six (6) days of those Deliverables.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;With seven (7) days\u0026amp;#39; prior written notice to Media Company, without penalty, for any non-guaranteed Deliverable, including, but not limited to, CPC Deliverables, CPL Deliverables, or CPA Deliverables, as well as some non-guaranteed CPM Deliverables.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;With 30 days\u0026amp;#39; prior written notice to Media Company, without penalty, for any flat fee-based or fixed-placement Deliverable, including, but not limited to, roadblocks, time-based or share-of-voice buys, and some types of cancelable sponsorships.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Demand Partner will remain liable to Media Company for amounts due for any custom content or development (\u0026lt;strong\u0026gt;\u0026quot;Custom Material\u0026quot;\u0026lt;\\/strong\u0026gt;) provided to Demand Partner or completed by Media Company or its third-party vendor prior to the effective date of termination. For IOs that contemplate the provision or creation of Custom Material, Media Company will specify the amounts due for such Custom Material as a separate line item. Demand Partner will pay for such Custom Material within 30 days from receiving an invoice therefore.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; For Cause. Either Media Company or Demand Partner may terminate an IO at any time if the other party is in material breach of its obligations hereunder, which breach is not cured within 10 days after receipt of written notice thereof from the non-breaching party, except as otherwise stated in these Terms with regard to specific breaches. Additionally, if Demand Partner breaches its obligations by violating the same Policy three times (and such Policy was provided to Demand Partner) and receives timely notice of each such breach, even if Demand Partner cures such breaches, then Media Company may terminate the IO or placements associated with such breach upon written notice. If Demand Partner does not cure a violation of a Policy within the applicable 10-day cure period after written notice, where such Policy had been provided by Media Company to Demand Partner, then Media Company may terminate the IO and\\/or placements associated with such breach upon written notice.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Where the Parties have entered into a separate services agreement for InMobi DSP, the termination terms will be as per the services agreement.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;VI. MAKEGOODS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Notification of Under-delivery. Media Company will monitor delivery of the Ads, and will notify Demand Partner either electronically or in writing as soon as possible if Media Company believes that an under-delivery is likely. In the case of a probable or actual under-delivery, Demand Partner and Media Company may arrange for a makegood consistent with these Terms.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Makegood Procedure. If actual Deliverables for any campaign fall below guaranteed levels, as set forth on the IO, and\\/or if there is an omission of any Ad (placement or creative unit), Demand Partner and Media Company will use commercially reasonable efforts to agree upon the conditions of a makegood flight, either on the IO or at the time of the shortfall. If no makegood can be agreed upon, Demand Partner may execute a credit equal to the value of the under-delivered portion of the IO for which it was charged. If Demand Partner has made a cash prepayment to Media Company, specifically for the campaign IO for which under-delivery applies, then, if Demand Partner is reasonably current on all amounts owed to Media Company under any other agreement for such Demand Partner, Demand Partner may elect to receive a refund for the under-delivery equal to the difference between the applicable pre-payment and the value of the delivered portion of the campaign. In no event will Media Company provide a makegood or extend any Ad beyond the period set forth on the IO without the prior written consent of Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Unguaranteed Deliverables. If an IO contains CPA Deliverables, CPL Deliverables, or CPC Deliverables, the predictability, forecasting, and conversions for such Deliverables may vary and guaranteed delivery, even delivery, and makegoods are not available.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;VII. FORCE MAJEURE \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Generally. Excluding payment obligations, neither Demand Partner nor Media Company will be liable for delay or default in the performance of its respective obligations under these Terms if such delay or default is caused by conditions beyond its reasonable control, including, but not limited to, fire, flood, accident, earthquakes, telecommunications line failures, electrical outages, network failures, acts of God, or labor disputes (\u0026lt;strong\u0026gt;\u0026quot;Force Majeure event\u0026quot;\u0026lt;\\/strong\u0026gt;). If Media Company suffers such a delay or default, Media Company will make reasonable efforts within five (5) business days to recommend a substitute transmission for the Ad or time period for the transmission. If no such substitute time period or makegood is reasonably acceptable to Demand Partner, Media Company will allow Demand Partner a pro rata reduction in the space, time, and\\/or program charges hereunder in the amount of money assigned to the space, time, and\\/or program charges at the time of purchase. In addition, Demand Partner will have the benefit of the same discounts that would have been earned had there been no default or delay.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Related to Payment. If Demand Partner\u0026amp;#39;s ability to transfer funds to third parties has been materially negatively impacted by an event beyond the Demand Partner\u0026amp;#39;s reasonable control, including, but not limited to, failure of banking clearing systems or a state of emergency, then Demand Partner will make every reasonable effort to make payments on a timely basis to Media Company, but any delays caused by such condition will be excused for the duration of such condition. Subject to the foregoing, such excuse for delay will not in any way relieve Demand Partner from any of its obligations as to the amount of money that would have been due and paid without such condition.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Cancellation. If a Force Majeure event has continued for five (5) business days, Media Company and\\/or Demand Partner has the right to cancel the remainder of the IO without penalty.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;VIII. AD MATERIALS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Submission. Demand Partner will submit Advertising Materials pursuant to Section II(c) in accordance with Media Company\u0026amp;#39;s then-existing Policies. Media Company\u0026amp;#39;s sole remedies for a breach of this provision are set forth in Section V(b), above, Sections VIII (c) and (d), below, and Sections IX (b) and (c), below.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Late Creative. If Advertising Materials are not received by the IO start date, Media Company will begin to charge the Demand Partner on the IO start date on a pro rata basis based on the full IO, excluding portions consisting of performance-based, non-guaranteed inventory, for each full day the Advertising Materials are not received. If Advertising Materials are late based on the Policies, Media Company is not required to guarantee full delivery of the IO. Media Company and Demand Partner will negotiate a resolution if Media Company has received all required Advertising Materials in accordance with Section VIII(a) but fails to commence a campaign on the IO start date.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Compliance. Media Company reserves the right within its discretion to reject or remove from its Site any Ads for which the Advertising Materials, software code associated with the Advertising Materials (e.g. pixels, tags, JavaScript), or the website to which the Ad is linked do not comply with its Policies, or that in Media Company\u0026amp;#39;s sole reasonable judgment, do not comply with any applicable law, regulation, or other judicial or administrative order. In addition, Media Company reserves the right within its discretion to reject or remove from its Site any Ads for which the Advertising Materials or the website to which the Ad is linked are, or may tend to bring, disparagement, ridicule, or scorn upon Media Company or any of its Affiliates (as defined below), provided that if Media Company has reviewed and approved such Ads prior to their use on the Site, Media Company will not immediately remove such Ads before making commercially reasonable efforts to acquire mutually acceptable alternative Advertising Materials from Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; Damaged Creative. If Advertising Materials provided by Demand Partner are damaged, not to Media Company\u0026amp;#39;s specifications, or otherwise unacceptable, Media Company will use commercially reasonable efforts to notify Demand Partner within two (2) business days of its receipt of such Advertising Materials. If Demand Partner fails to provide Media Company with Advertising Materials to replace such damaged, non-compliant or otherwise unacceptable Advertising Materials prior to the scheduled start of the media flight, Advertising Materials will be deemed \u0026amp;lsquo;late\u0026amp;#39; pursuant to subsection VIII(b).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(e)\u0026lt;\\/strong\u0026gt; No Modification. Media Company will not edit or modify the submitted Ads in any way, including, but not limited to, resizing the Ad, without Demand Partner\u0026amp;#39;s approval. Media Company will use all Ads in strict compliance with these Terms and any written instructions provided on the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(f)\u0026lt;\\/strong\u0026gt; Ad Tags. When applicable, Third Party Ad Server tags will be implemented so that they are functional in all aspects. All use of Third-Party Ad Server tags shall comply with Media Company\u0026amp;#39;s Policies including, without limitation, policies regarding use of tags, cookies and any other technology now known or hereafter developed that is designed to track users\u0026amp;#39; online behaviour or activity as supplied by Media Company from time to time.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(g)\u0026lt;\\/strong\u0026gt; Trademark Usage. Media Company, on the one hand, and Demand Partner, on the other, will not use the other\u0026amp;#39;s trade name, trademarks, logos, or Ads in any public announcement (including, but not limited to, in any press release) regarding the existence or content of these Terms or an IO without the other\u0026amp;#39;s prior written approval.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(h)\u0026lt;\\/strong\u0026gt; Policies. For the purposes of Section IX(b), Demand Partner agrees that new and\\/or amended Policies posted by Media Company from time to time at \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/content-guidelines-advertisers\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/content-guidelines-advertisers\\/\u0026lt;\\/a\u0026gt;, \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/cookie-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/cookie-policy\\/\u0026lt;\\/a\u0026gt; and \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/privacy-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/privacy-policy\\/\u0026lt;\\/a\u0026gt; shall satisfy the requirement to provide prior notice of such Policies to Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;IX. INDEMNIFICATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; By Media Company. Media Company will defend, indemnify, and hold harmless Demand Partner and each of its Affiliates and Representatives from damages, liabilities, costs, and expenses (including reasonable attorneys\u0026amp;#39; fees) (collectively, \u0026lt;strong\u0026gt;\u0026quot;Losses\u0026quot;\u0026lt;\\/strong\u0026gt;) resulting from any allegations, actions, causes of action, obligations, demands, threatened claims and claim, judgment, or proceeding (collectively, \u0026lt;strong\u0026gt;\u0026quot;Claims\u0026quot;\u0026lt;\\/strong\u0026gt;) brought by a Third Party and resulting from (i) Media Company\u0026amp;#39;s alleged breach of Section XI or of Media Company\u0026amp;#39;s representations and warranties in Section XIII(a), or (ii) Advertising Materials provided by Media Company for an Ad (and not by Demand Partner, and\\/or each of its Affiliates and\\/or Representatives) (\u0026lt;strong\u0026gt;\u0026quot;Media Company Advertising Materials\u0026quot;\u0026lt;\\/strong\u0026gt;) that: (A) violate any applicable law, regulation, judicial or administrative action, or the right of a Third Party; or (B) are defamatory or obscene. Notwithstanding the foregoing, Media Company will not be liable for any Losses resulting from Claims to the extent that such Claims result from (1) Media Company\u0026amp;#39;s customization of Ads or Advertising Materials based upon detailed specifications, materials, or information provided by the Demand Partner, and\\/or each of its Affiliates and\\/or Representatives, or (2) a user viewing an Ad outside of the targeting set forth on the IO, which viewing is not directly attributable to Media Company\u0026amp;#39;s serving such Ad in breach of such targeting.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; By Advertiser. Advertiser will defend, indemnify, and hold harmless Media Company and each of its Affiliates and Representatives from Losses resulting from any Claims brought by a Third Party resulting from (i) Advertiser\u0026amp;#39;s alleged breach of Section XI or of Advertiser\u0026amp;#39;s representations and warranties in Section XIII(a), (ii) Advertiser\u0026amp;#39;s violation of Policies (to the extent the terms of such Policies have been provided (e.g., by making such Policies available by providing a URL) via email or other affirmative means, to Demand Partner at least 14 days prior to the violation giving rise to the Claim), or (iii) the content or subject matter of any Ad or Advertising Materials to the extent used by Media Company in accordance with these Terms or an IO. Advertiser shall further indemnify Media Company and each of its Affiliates and Representatives from Losses resulting from any Claims brought by a Third Party resulting from (1) Ads and Advertising Materials provided by Demand Partner to Media Company and posted on a Site, (2) Media Company\u0026amp;#39;s use of any content or technology other than an Ad or Advertising Materials that Demand Partner require Media Company to use, (3) the pages and sites to which an Ad or Advertising Materials link, and (4) use of any products sold through an Ad or Advertising Materials or through pages or sites to which they link.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; By Agency. Agency represents and warrants that it has the authority as Advertiser\u0026amp;#39;s agent to bind Advertiser to these Terms and each IO, and that all of Agency\u0026amp;rsquo;s actions related to these Terms and each IO will be within the scope of such Agency. Agency will defend, indemnify, and hold harmless Media Company and each of its Affiliates and Representatives from Losses resulting from (i) Agency\u0026amp;rsquo;s alleged breach of the foregoing sentence, or (ii) Claims brought by a Third Party alleging that Agency has breached its express, Agency-specific obligations under Section XI.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; Procedure. The indemnified party(s) will promptly notify the indemnifying party of all Claims of which it becomes aware (provided that a failure or delay in providing such notice will not relieve the indemnifying party\u0026amp;#39;s obligations except to the extent such party is prejudiced by such failure or delay), and will: (i) provide reasonable cooperation to the indemnifying party at the indemnifying party\u0026amp;#39;s expense in connection with the defense or settlement of all Claims; and (ii) be entitled to participate at its own expense in the defense of all Claims. The indemnified party(s) agrees that the indemnifying party will have sole and exclusive control over the defense and settlement of all Claims; provided, however, the indemnifying party will not acquiesce to any judgment or enter into any settlement, either of which imposes any obligation or liability on an indemnified party(s) without its prior written consent.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;X. LIMITATION OF LIABILITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Excluding Demand Partner\u0026amp;rsquo;s, and Media Company\u0026amp;#39;s respective obligations under Section IX, damages that result from a breach of Section XI, or intentional misconduct by Demand Partner, or Media Company, in no event will any party be liable for any consequential, indirect, incidental, punitive, special, or exemplary damages whatsoever, including, but not limited to, damages for loss of profits, business interruption, loss of information, and the like, incurred by another party arising out of an IO, even if such party has been advised of the possibility of such damages.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Except in connection with the indemnification obligation under Section IX(a), Media Company\u0026amp;#39;s (including all companies on whose Sites Ads are distributed (\u0026lt;strong\u0026gt;\u0026quot;Participating Companies\u0026quot;\u0026lt;\\/strong\u0026gt;) total cumulative liability to Demand Partner from all causes of action, claims and all theories of liability will be limited to direct damages only and will not, exceed the fees received by Media Company corresponding to the portion of the IO spend for Ads distributed on either (a) Media Company Properties or (b) Affiliate Promotion Properties to the extent such causes(s) of action arise from each such distribution channel, respectively. Participating Companies shall be deemed third party beneficiaries of Advertiser\u0026amp;#39;s obligations hereunder including Advertiser\u0026amp;#39;s indemnity obligations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;XI. NON-DISCLOSURE, DATA USAGE AND OWNERSHIP, PRIVACY AND LAWS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Definitions and Obligations. \u0026quot;Confidential Information\u0026quot; will include (i) all information marked as \u0026quot;Confidential,\u0026quot; \u0026quot;Proprietary,\u0026quot; or similar legend by the disclosing party (\u0026quot;Discloser\u0026quot;) when given to the receiving party (\u0026quot;Recipient\u0026quot;); and (ii) information and data provided by the Discloser, which under the circumstances surrounding the disclosure should be reasonably deemed confidential or proprietary. Without limiting the foregoing, Discloser and Recipient agree that each Discloser\u0026amp;#39;s contribution to IO Details (as defined below) shall be considered such Discloser\u0026amp;#39;s Confidential Information. Recipient will protect Confidential Information in the same manner that it protects its own information of a similar nature, but in no event with less than reasonable care. Recipient shall not disclose Confidential Information to anyone except an employee, agent, Affiliate, or third party who has a need to know same, and who is bound by confidentiality and non-use obligations at least as protective of Confidential Information as are those in this section. Recipient will not use Discloser\u0026amp;#39;s Confidential Information other than as provided for on the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Exceptions. Notwithstanding anything contained herein to the contrary, the term \u0026quot;Confidential Information\u0026quot; will not include information which: (i) was previously known to Recipient; (ii) was or becomes generally available to the public through no fault of Recipient; (iii) was rightfully in Recipient\u0026amp;#39;s possession free of any obligation of confidentiality at, or prior to, the time it was communicated to Recipient by Discloser; (iv) was developed by employees or agents of Recipient independently of, and without reference to, Confidential Information; or (v) was communicated by Discloser to an unaffiliated third party free of any obligation of confidentiality. Notwithstanding the foregoing, the Recipient may disclose Confidential Information of the Discloser in response to a valid order by a court or other governmental body, as otherwise required by law or the rules of any applicable securities exchange, or as necessary to establish the rights of either party under these Terms; provided, however, that both Discloser and Recipient will stipulate to any orders necessary to protect such information from public disclosure.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; GDPR. Without limiting the generality of the terms of the agreement, for Demand Partner who have users based in EEA, Demand Partner acknowledge and agree that your collection, use, sharing and\\/or treatment of any Personal Data (as such term is defined under the General Data Protection Regulation (\u0026quot;GDPR\u0026quot;)) must be in compliance with the requirements of GDPR. If Demand Partner whether by itself or through its third parties provide or share with Media Company any Personal Data for users based in EEA, Demand Partner will as the Controller (as such term is defined under GDPR) remain responsible for obtaining appropriate user consent and execute a relevant data protection agreement for setting out the terms of Processing (as such term is defined under GDPR) by Media Company. Where you intend to share any EEA user Personal Data as defined under GDPR with Media Company, please share your data protection agreement with us for review. You agree not to share any EEA user Personal Data with Media Company except where such a data protection agreement has been executed.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; Any exchange of Personal Data between Demand Partner and InMobi shall be governed by Data Processing Terms located at \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/data-protection-terms-advertisers\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Advertiser Data Protection Terms\u0026lt;\\/a\u0026gt;. If you have not accepted the said data protection agreement, Media Company as the Controller will not be in a position to share any such Personal Data with you or your third parties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(e)\u0026lt;\\/strong\u0026gt; To the extent InMobi shares any personal data (as defined under GDPR) of EU-based end users with Demand Partner, Demand Partner shall promptly notify InMobi in case any authority brings a claim, of any nature, in relation to such personal data shared with the Demand Partner by InMobi. Demand Partner shall, to the extent legally feasible and to the best of their abilities, at their costs, resist or defend such claims. In the event InMobi is compelled to defend any such claim (whether received directly or not) relating to the personal data shared by InMobi with Demand Partner, Demand Partner shall also extend reasonable cooperation to InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(f)\u0026lt;\\/strong\u0026gt; In the event Demand Partner transfers any personal data received from InMobi to any third party located outside the EEA, Demand Partner shall (a) ensure such transfer is in compliance with all applicable laws; (b) to the extent applicable, conduct a thorough Data Transfer Impact Assessment (DTIA), in accordance with the applicable legislations in order to identify and minimize the risks arising out of such processing, storage or transfer of the personal data; and (c) restrict any non-compliant data transfers and promptly notify InMobi in case the DTIA assessment exposes any significant risk associated with such transfer.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(g)\u0026lt;\\/strong\u0026gt; Where Demand Partner requires any third party including its trackers on its behalf to either receive from Media Company or share with Media Company, any Personal Data, Demand Partner shall remain liable for the acts and omissions of its third parties to the same extent Demand Partner would be liable if it were either receiving\\/sharing such Personal Data from\\/with Media Company. Accordingly, Demand Partner agrees to execute appropriate data processing agreements with such third parties.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(h)\u0026lt;\\/strong\u0026gt; Additional Definitions. As used herein the following terms shall have the following definitions:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;\u0026quot;User Volunteered Data\u0026quot; is personally identifiable information collected from individual users by Media Company during delivery of an Ad pursuant to the IO, but only where it is expressly disclosed to such individual users that such collection is solely on behalf of Demand Partner.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;\u0026quot;IO Details\u0026quot; are details set forth on the IO but only when expressly associated with the applicable Discloser, including, but not limited to, Ad pricing information, Ad description, Ad placement information, and Ad targeting information.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;\u0026quot;Performance Data\u0026quot; is data regarding a campaign gathered during delivery of an Ad pursuant to the IO (e.g., number of impressions, interactions, and header information), but excluding Site Data or IO Details.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;\u0026quot;Site Data\u0026quot; is any data that is (A) pre-existing Media Company data used by Media Company pursuant to the IO; (B) gathered pursuant to the IO during delivery of an Ad that identifies or allows identification of Media Company, Media Company\u0026amp;#39;s Site, brand, content, context, or users as such; or (C) entered by users on any Media Company Site other than User Volunteered Data.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;\u0026quot;Collected Data\u0026quot; consists of IO Details, Performance Data, and Site Data.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;\u0026quot;Repurposing\u0026quot; means retargeting a user or appending data to a non-public profile regarding a user for purposes other than performance of the IO.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;\u0026quot;Aggregated\u0026quot; means a form in which data gathered under an IO is combined with data from numerous campaigns of numerous Demand Partners and precludes identification, directly or indirectly, of a Demand Partner.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(i)\u0026lt;\\/strong\u0026gt; Use of Collected Data\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;Notwithstanding anything to the contrary contained in this Agreement, any data (including, without limitation, User Volunteered Data, Performance Data and Site Data) collected and used by Demand Partner and any Third Party acting on their behalf or otherwise engaged to render, perform or provide services for Demand Partner in connection with a campaign (including, without limitation, Third Party Ad Servers) is subject to Media Company\u0026amp;#39;s prior written approval. Without limiting the foregoing, unless otherwise authorized by Media Company in advance in writing, Demand Partner and any Third Party acting on their behalf or otherwise engaged to render, perform or provide services for Demand Partner in connection with a campaign (including, without limitation, Third Party Ad Servers) may collect and use Collected Data solely for the purpose of performing under the IO and may not collect or use it for any other purpose (including, without limitation, to target or retarget advertisements). Upon reasonable advance notice, Media Company may review documents in the possession of Demand Partner and any Third Party acting on their behalf or otherwise engaged to render, perform or provide services for Demand Partner in connection with a campaign (including, without limitation, Third Party Ad Servers) solely for the purpose of verifying compliance with the foregoing and Demand Partner shall ensure Media Company has reasonable access to all such documents for such purpose. In addition, unless otherwise authorized by Media Company in advance in writing, Demand Partner will not (A) disclose IO Details of Media Company or Site Data to any Affiliate or Third Party (including, without limitation, Third Party Ad Servers) except as set forth in Section XI(h)(iii).\u0026quot;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;Unless otherwise authorized by Demand Partner, Media Company will not: (A) use or disclose IO Details of Demand Partner, Performance Data, or a user\u0026amp;#39;s recorded view or click of an Ad, each of the foregoing on a non-Aggregated basis, for Repurposing or any purpose other than performing under the IO, compensating data providers in a way that precludes identification of the Demand Partner, or internal reporting or internal analysis; or (B) use or disclose any User Volunteered Data in any manner other than in performing under the IO. Media Company may use Collected Data in an Aggregated form generated or collected in connection with the IO (collectively \u0026quot;Permitted Data\u0026quot;) for reporting purposes, optimizing network performance, and other legitimate business purposes of Media Company, on the basis that the Permitted Data does not identify Demand Partner and is not used to target based upon Demand Partner\u0026amp;#39;s identity.\u0026quot;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;Demand Partner, and Media Company (each a \u0026quot;Transferring Party\u0026quot;) will require any Third Party or Affiliate used by the Transferring Party in performance of the IO on behalf of such Transferring Party to be bound by confidentiality and non-use obligations at least as restrictive as those on the Transferring Party, unless otherwise set forth in the IO.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Media Company may collect and store anonymous device identifiers provided by the Demand Partner, solely for the purpose of targeting or retargeting advertisements, unless the Demand Partner prevents collection or storage of the anonymous device identifiers in any applicable IO placed with the Media Company.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(j)\u0026lt;\\/strong\u0026gt; User Volunteered Data. All User Volunteered Data is the property of Demand Partner, is subject to the Demand Partner\u0026amp;#39;s posted privacy policy, and is considered Confidential Information of Demand Partner. Any other use of such information will be set forth on the IO and signed by both parties. Where User Collected Data constitutes data previously collected by Media Company in connection with user registrations on a Site, Media Company and Demand Partner shall each own such data separately and shall use it in accordance with their respective privacy policy.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(k)\u0026lt;\\/strong\u0026gt; Privacy Policies. Demand Partner, and Media Company will post on their respective Web sites their privacy policies and adhere to their privacy policies, which will abide by applicable laws. Failure by Media Company, on the one hand, or Demand Partner, on the other, to continue to post a privacy policy, or non-adherence to such privacy policy, is grounds for immediate cancellation of the IO by the other party.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(l)\u0026lt;\\/strong\u0026gt; Compliance with Law. Demand Partner and Media Company will at all times comply with all federal, state, and local laws, ordinances, regulations, and codes which are applicable to their performance of their respective obligations under the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(m)\u0026lt;\\/strong\u0026gt; Demand Partner Use of Data. Demand Partner will not: (i) use Collected Data unless Demand Partner is permitted to use such Collected Data, nor (ii) use Collected Data in ways that Demand Partner is not allowed to use such Collected Data. Notwithstanding the foregoing or anything to the contrary herein, the restrictions on Demand Partner in Section XI(h)(i) shall not prohibit Demand Partner from (A) using Collected Data on an Aggregated basis for internal media planning purposes only (but not for Repurposing), or (B) disclosing qualitative evaluations of Aggregated Collected Data to its clients and potential clients, and Media Companies on behalf of such clients or potential clients, for the purpose of media planning.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;XII. THIRD PARTY AD SERVING AND TRACKING (Applicable if Third Party Ad Server is used)\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a)\u0026lt;\\/strong\u0026gt; Ad Serving and Tracking. Media Company will track delivery through its ad server and, provided that Media Company has approved in writing a Third-Party Ad Server to run on its properties, Demand Partner will track delivery through such Third-Party Ad Server. Demand Partner may not substitute the specified Third-Party Ad Server without Media Company\u0026amp;#39;s prior written consent.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b)\u0026lt;\\/strong\u0026gt; Controlling Measurement. If both parties are tracking delivery, the measurement used for invoicing advertising fees under an IO (\u0026quot;Controlling Measurement\u0026quot;) will be determined as follows:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;Except as specified in Section XII(b)(iii), the Controlling Measurement will be taken from an ad server that is certified as compliant with the IAB\\/AAAA Ad Measurement Guidelines (the \u0026quot;IAB\\/AAAA Guidelines\u0026quot;).\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;If both ad servers are compliant with the IAB\\/AAAA Guidelines, the Controlling Measurement will be the Third Party Ad Server if such Third Party Ad Server provides an automated, daily reporting interface which allows for automated delivery of relevant and non-proprietary statistics to Media Company in an electronic form that is approved by Media Company; provided, however, that Media Company must receive access to such interface in the timeframe set forth in Section XII(c), below.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;If neither party\u0026amp;#39;s ad server is compliant with the IAB\\/AAAA Guidelines or the requirements in subparagraph (ii), above, cannot be met, the Controlling Measurement will be based on Media Company\u0026amp;#39;s ad server, unless otherwise agreed by Demand Partner and Media Company in writing.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c)\u0026lt;\\/strong\u0026gt; Ad Server Reporting Access. As available, the party responsible for the Controlling Measurement will provide the other party with online or automated access to relevant and non-proprietary statistics from the ad server within one (1) day after campaign launch. The other party will notify the party with Controlling Measurement if such party has not received such access. If such online or automated reporting is not available, the party responsible for the Controlling Measurement will provide placement-level activity reports to the other party in a timely manner, as mutually agreed to by the parties or as specified in Section IV(b), above, in the case of Ads being served by Media Company. If both parties have tracked the campaign from the beginning and the party responsible for the Controlling Measurement fails to provide such access or reports as described herein, then the other party may use or provide its ad server statistics as the basis of calculating campaign delivery for invoicing. Notification may be given that access, such as login credentials or automated reporting functionality integration, applies to all current and future IOs for one or more Demand Partners, in which case new access for each IO is not necessary. Nothing in this Section XII(c) shall limit, replace or nullify any other obligation set forth in this Agreement (including this InMobi Addendum).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d)\u0026lt;\\/strong\u0026gt; Discrepant Measurement. If the difference between the Controlling Measurement and the other measurement exceeds 10% over the invoice period and the Controlling Measurement is lower, the parties will facilitate a reconciliation effort between Media Company and Third-Party Ad Server measurements. If the discrepancy cannot be resolved and a good faith effort to facilitate the reconciliation has been made, Demand Partner reserves the right to either:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li style=\u0026quot;margin-bottom: 10px\u0026quot;\u0026gt;Consider the discrepancy an under-delivery of the Deliverables as described in Section VI(b), whereupon the parties will act in accordance with that Section, including the requirement that Demand Partner and Media Company make an effort to agree upon the conditions of a makegood flight and delivery of any makegood will be measured by the Third-Party Ad Server, or\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Pay invoice based on Controlling Measurement-reported data, plus a 10% upward adjustment to delivery.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(e)\u0026lt;\\/strong\u0026gt; Measurement Methodology. Media Company will make reasonable efforts to publish, and Demand Partner will make reasonable efforts to cause the Third-Party Ad Server to publish, a disclosure in the form specified by the AAAA and IAB regarding their respective ad delivery measurement methodologies with regard to compliance with the IAB\\/AAAA Guidelines.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(f)\u0026lt;\\/strong\u0026gt; Third Party Ad Server Malfunction. Where Demand Partner is using a Third-Party Ad Server and that Third Party Ad Server cannot serve the Ad, Demand Partner will have a one-time right to temporarily suspend delivery under the IO for a period of up to 72 hours. Upon written notification by Demand Partner of a non-functioning Third Party Ad Server, Media Company will have 24 hours to suspend delivery. Following that period, Demand Partner will not be held liable for payment for any Ad that runs within the immediately following 72-hour period until Media Company is notified that the Third-Party Ad Server is able to serve Ads. After the 72-hour period passes and Demand Partner has not provided written notification that Media Company can resume delivery under the IO, Demand Partner will pay for the Ads that would have run, or are run, after the 72-hour period but for the suspension, and can elect Media Company to serve Ads until the Third Party Ad Server is able to serve Ads. If Demand Partner does not so elect for Media Company to serve the Ads until Third Party Ad Server is able to serve Ads, Media Company may use the inventory that would have been otherwise used for Media Company\u0026amp;#39;s own advertisements or advertisements provided by a Third Party.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(g)\u0026lt;\\/strong\u0026gt; Third Party Ad Server Fixed. Upon notification that the Third-Party Ad Server is functioning, Media Company will have 72 hours to resume delivery. Any delay in the resumption of delivery beyond this period, without reasonable explanation, will result in Media Company owing a makegood to Demand Partner.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;XIII. MISCELLANEOUS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(a) Compliance with laws:\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Trade Compliance. Each Party will comply with all laws and regulations applicable to such Party\u0026amp;rsquo;s performance of their respective obligations under these Terms. Without limiting the generality of the foregoing, each Party will comply fully with all applicable export control and sanctions laws and regulations of any country having competent jurisdiction to ensure that no services, payments, or other deliverables provided under these Terms are: (i) provided to, purchased by, routed through, or used for the direct benefit of any party subject to the restriction of a sanctions or export denial list; (ii) provided to, purchased by, routed through, or used for the direct benefit of any region subject to comprehensive sanctions (presently including Crimea, Cuba, Iran, Syria, Afghanistan or North Korea); or (iii) used for any purpose prohibited under applicable export control and sanctions laws and regulations, including, but not limited to, nuclear, chemical, or biological weapons proliferation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Anti Corruption. Demand Partner affirms that its policy and corporate practices comply with and require parties with whom its contracts to, comply with all applicable anti-bribery laws that apply to it and its operations, including without limitation, the Indian Prevention of Corruption Act, 1988, U.K. Bribery Act 2010 and U.S. Foreign Corrupt Practices Act (collectively, \u0026quot;Anti-Bribery Laws\u0026quot;). In connection with Demand Partner\u0026amp;#39;s performance under these Terms, it confirms that: (i) It is aware of and has appropriate procedures to comply with the Anti-Bribery Laws and will advise all persons and parties under its control or acting as its agent of the requirements of the Anti-Bribery Laws; (ii) It will not be or cause any Party to be in violation of the Anti-Bribery Laws; and (iii) should the Demand Partner learn of, or have reasons to know of, any request for payment that is inconsistent with the Anti-Bribery Laws, it shall immediately notify InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In case the Demand Partner is found to have violated any Trade Laws or Anti-bribery Laws in connection with its performance under these Terms and any IO, placements, or service agreement entered into pursuant to or subject to these Terms, InMobi shall have the right to terminate these Terms and such other agreements or IOs entered pursuant to or subject to these Terms with immediate effect and no further liability, upon written notice to the Demand partner, without prejudice to any other rights or remedies available to it under contract or in law. Demand Partner will indemnify InMobi against any losses, liabilities, damages, costs (including but not limited to legal fees), and expenses incurred by or awarded against InMobi as a result of any breach of this Section XIII(a) - Compliance of Laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(b) Necessary Rights.\u0026lt;\\/strong\u0026gt; Media Company represents and warrants that Media Company has all necessary permits, licenses, and clearances to sell the Deliverables specified on the IO subject to these Terms. Demand Partner represents and warrants that Demand Partner has all necessary licenses and clearances to use the content contained in the Ads and Advertising Materials as specified on the IO and subject to these Terms, including any applicable Policies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(c) Assignment.\u0026lt;\\/strong\u0026gt; Demand Partner may not resell, assign, or transfer any of its rights or obligations hereunder, and any attempt to resell, assign, or transfer such rights or obligations without Media Company\u0026amp;#39;s prior written approval will be null and void. All terms and conditions in these Terms and each IO will be binding upon and inure to the benefit of the parties hereto and their respective permitted transferees, successors, and assigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(d) Entire Agreement.\u0026lt;\\/strong\u0026gt; Each IO (including the Terms) will constitute the entire agreement of the parties with respect to the subject matter thereof and supersede all previous communications, representations, understandings, and agreements, either oral or written, between the parties with respect to the subject matter of the IO. The IO may be executed in counterparts, each of which will be an original, and all of which together will constitute one and the same document. Each IO may be executed by electronic signature and exchanged by email in scanned or pdf format.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(e) Conflicts; Governing Law; Amendment.\u0026lt;\\/strong\u0026gt; In the event of any inconsistency between the terms of an IO and these Terms, the terms of the IO will prevail. All IOs will be governed by the laws set out in the terms of the IO. Media Company and Demand Partner agree that any claims, legal proceedings, or litigation arising in connection with the IO (including these Terms) will be brought solely in the country set out in the IO, and the parties consent to the jurisdiction of such courts. Further, the Parties agree that the following provisions of these Terms shall not apply where the Parties have entered into a separate services agreement for InMobi DSP: (i) the second point (Availability; Acceptance) of the Section titled \u0026amp;ldquo;Insertion Orders and Inventory Availability\u0026amp;rdquo;; (ii) the second point (Changes to Site) of the Section titled \u0026amp;ldquo;Ad Placement and Positioning\u0026amp;rdquo;; and (iii) the Section titled \u0026amp;ldquo;Makegoods\u0026amp;rdquo;. These Terms may be modified by the Media Company from time to time at its discretion, which shall be binding on both the Parties. If any provision herein is held to be unenforceable, the remaining provisions will remain in full force and effect. All rights and remedies hereunder are cumulative. In the event of an IO not containing a law and jurisdiction provision the terms of the IO shall be governed by and construed in accordance with the laws of Singapore.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(f) Notice.\u0026lt;\\/strong\u0026gt; Any notice required to be delivered hereunder will be deemed delivered three days after deposit, postage paid, in U.S. mail, return receipt requested, one business day if sent by overnight courier service, and immediately if sent electronically or by fax. All notices to Media Company and Demand Partner will be sent to the contact as noted on the IO with a copy to the Legal Department. All notices to Demand Partner will be sent to the address specified on the IO.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(g) Survival.\u0026lt;\\/strong\u0026gt; Sections III, VI, IX, X, XI, and XIII will survive termination or expiration of these Terms, and Section IV will survive for 30 days after the termination or expiration of these Terms. In addition, each party will promptly return or destroy the other party\u0026amp;#39;s Confidential Information upon written request and remove Advertising Materials and Ad tags upon termination of these Terms.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;(h) Headings.\u0026lt;\\/strong\u0026gt; Section or paragraph headings used in these Terms are for reference purposes only and should not be used in the interpretation hereof.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please note that in addition to the above, Demand Partner must also ensure that the Ads also strictly comply with any region-specific requirements, regulations and\\/or laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you are a publisher, please refer the \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/terms-of-service\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Terms of Service\u0026lt;\\/a\u0026gt; to comply with any specific requirements, regulations and\\/or laws.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Advertiser Terms","meta_description":"Advertiser Terms - Explore the terms and conditions for advertisers partnering with InMobi."},{"page_type":"policypage","title":"Cookie Policy (en)","headline":"InMobi Cookie Policy (Ad network and channels) ","id":"cookie-policy","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;LAST UPDATED: MARCH 2024\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;A cookie is a small piece of data (text file) that a website \u0026amp;ndash; when visited by You, asks Your browser to store on Your device, to remember information about You, such as Your language preference or login information. Cookies are often used to provide a personalized experience to You, as well as to provide reporting information regarding Your activity or how You are engaging with the websites.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Policy sets out the different scenarios in which InMobi Pte. Ltd. and its Group (commonly referred to as \u0026quot;We\u0026quot; or \u0026quot;Our\u0026quot; or \u0026quot;Us\u0026quot;) may use cookies to automatically collect certain information about Our\\/Our Partners\u0026amp;#39; visitors\\/users.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;Partners\u0026quot; as used in this Policy, means, our publishers and other advertising clients.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026quot;Group\u0026quot; as used in this Policy, means, with respect to InMobi, its affiliates and group entities listed \u0026lt;a href=\u0026quot;https:\\/\\/inmobi.com\\/affiliates-and-group-entities\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;As a provider of advertising services, InMobi may collaborate with Partners who facilitate embedding\\/ firing\\/ placing of InMobi cookies on their websites (including mobile websites). In this scenario, cookies of InMobi shall be considered as third-party cookies. Typically, InMobi collects data related to Your interaction with such Partner websites like; the pages You visited, anything added to Your cart or type of browser or operating system, etc. This may also include events related to the InMobi ad serving activity such as the number of advertisements served to You by InMobi. InMobi and its Group may use these technologies to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Collect information about Your interaction with our Partners\u0026amp;#39; website to serve advertisements that are most relevant to You or to avoid serving advertisements that You have already seen or are not interested in\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Collect certain reporting information about the ads We serve that enable Us to keep a record of the Partner website that You were using when an advertisement was shown, or You interacted with\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Analyze the overall usage and trends, understand users\u0026amp;rsquo; interests, and monitor the advertisement serving process on the Partner website\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Perform system maintenance and prevent fraudulent traffic on Partner website with respect to Our services\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;Our Partners may also place cookies on the websites You visit. Their use is governed by the specific privacy policies of such Partners which can be accessed directly from their websites. We recommend You refer the respective privacy policies of the sites You visit or use. We may supplement Our understanding of Your web browsing activity through information provided by Our Partners, including through Our Partners\u0026amp;#39; use of such cookies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may also supplement Our understanding of You with the cookie data that We receive from Our Group to improve advertising services and\\/or for internal analytics, in compliance with applicable laws and relevant commercial agreements.\u0026amp;#8239;As part of Our or Our Group websites, \u0026lt;strong\u0026gt;We do not collect Your identity, name, address, date of birth, social security number, credit card\\/financial information, email address or phone number through these cookies.\u0026amp;nbsp;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may share Your data collected from Our or Our Partners\u0026amp;rsquo; websites with Our Group or advertisers. We may also share Your data with Our third parties like data enrichment partners, and data-center providers in connection with the provision of services to Us.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;OPTING OUT\u0026amp;nbsp;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To opt-out of InMobi\u0026amp;#39;s interest-based advertising through the InMobi Ad Network or distribution channels, please visit out Opt-out page set out\u0026amp;nbsp;in \u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/\u0026lt;\\/a\u0026gt; and follow the steps provided therein. We are required to maintain the cookie on Your browser in order to recognize that You have opted out from InMobi. In the event of You clearing your cookies on Your browser, You will be required to opt out again from InMobi, as this clearing action will remove the InMobi opt-out cookie from the browser. Your InMobi opt-out will not apply if You are to use a non-linked browser, new browser or use a new device to access the internet.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please note that if You delete\\/clear cookies or do not accept them, Our services may be disrupted, and We may not be able to serve You with relevant advertising. Further, please note that following Your opt out, You may continue to see non-personalized advertisements provided by InMobi that may be based on the context of the mobile website or webpage only.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Inmobi | Cookie Policy","meta_description":"InMobi's Cookie Policy: Learn how we use cookies to enhance user experience and protect data privacy."},{"page_type":"policypage","title":"COPPA (en)","headline":"COPPA","id":"coppa-terms","content":"\"\u0026lt;p\u0026gt;InMobi is committed to respecting and protecting individuals\u0026#039; privacy rights and complying with all applicable laws and regulations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This includes complying with the new obligations under the US Children\\u2019s Online Privacy Protection Act (\u0026quot;COPPA\u0026quot;) rules effective on July 1, 2013.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;h3\u0026gt;INMOBI POLICY\u0026lt;\\/h3\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi has always adopted a policy of not knowingly collecting any personal information about children under the age of 13 and if we become aware that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;h3\u0026gt;NEW COPPA REQUIREMENTS\u0026lt;\\/h3\u0026gt;\\n\\n\u0026lt;p\u0026gt;The amended COPPA rules effective on July 1, 2013 apply to operators of websites and mobile apps that are directed at children under 13 that collect, use or disclose personal information from children or to operators that have actual knowledge that they are collecting personal information from users of sites or apps directed to children. The existing obligation requiring parental consent before collecting personal information from children has been expanded to include persistent identifiers that can enable operators and third parties to recognize users.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;The FTC\u0026#039;s guidance and FAQs relating to COPPA are located at: \u0026lt;a href=\u0026quot;http:\\/\\/business.ftc.gov\\/documents\\/Complying-with-COPPA-Frequently-Asked-Questions\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; title=\u0026quot;http:\\/\\/business.ftc.gov\\/documents\\/Complying-with-COPPA-Frequently-Asked-Questions\u0026quot;\u0026gt;http:\\/\\/business.ftc.gov\\/documents\\/Complying-with-COPPA-Frequently-Asked-Questions\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;h3\u0026gt;INMOBI POSITION\u0026lt;\\/h3\u0026gt;\\n\\n\u0026lt;p\u0026gt;In response to the new COPPA rules effective on July 1, 2013 InMobi is continuing to ensure that we do not collect and use information from children\\u2019s sites for behavioral advertising (often referred to as interest based advertising). We will continue to only use any data in the manner that COPPA prescribes.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We have identified all existing publisher sites and apps directed to children to ensure we are in full compliance with the new COPPA rules and from 30 June, 2013 shall ensure that new and existing publishers are required to notify InMobi of any new sites or app accounts that are directed at children to ensure we continue to comply with the COPPA rules.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Please contact \u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt; or your InMobi Account Manager if you have any questions.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Inmobi | COPPA","meta_description":"Learn about COPPA and how InMobi helps ensure compliance with the Children's Online Privacy Protection Act to protect children's privacy online"},{"page_type":"policypage","title":"Terms of Service (en)","headline":"Terms of Service","id":"terms-of-service","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Effective from:\u0026amp;nbsp;November 7, 2024\u0026amp;nbsp;(Effective Date)\u0026amp;nbsp;\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. AUTHORITY AND BINDING NATURE\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;1.1. You agree that by providing the Inventory (as defined hereunder) or accessing or using the Marketing Platform (as defined hereunder), or Accepting this Contract: (a) You are signifying Your acceptance to this Contract (as defined hereunder) and You agree to be bound by the terms of this Contract; and (b) You have the authority to bind the entity on whose behalf You are entering into this Contract (as the case may be). You agree that this Contract is enforceable like any written agreement signed by You and legally binding between You and InMobi. If You do not agree to the terms of this Contract, do not create an account, or access or use any InMobi service.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. DEFINITIONS AND INTERPRETATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.1. Unless the context otherwise requires, the following definitions apply in this Contract:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) \u0026amp;ldquo;Accept\u0026amp;rdquo; means Your clicking of the \u0026amp;lsquo;Accept\u0026amp;rsquo; box below to signify that You accept and agree to be bound by this Contract;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) \u0026amp;ldquo;Advertisements\u0026amp;rdquo; means all the advertising content provided by InMobi on behalf of Demand Partners for distribution on the Inventory;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) \u0026amp;ldquo;Affiliate\u0026amp;rdquo; as used herein means, with respect to a Party, an entity that directly or indirectly Controls, is Controlled by or is under common Control with such Party. \u0026amp;ldquo;Control\u0026amp;rdquo; for purposes of this definition, means direct or indirect ownership or control, of the voting interest of an entity, of more than 25% of the voting interest of an entity;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) \u0026amp;ldquo;Confidential Information\u0026amp;rdquo; means any and all information whether provided in writing, orally, visually, electronically or by other means, related to the products, services and\\/or business of a Party and is treated as confidential or secret by the Party (that is, it is the subject of efforts by the disclosing Party that are reasonable under the circumstances to maintain its secrecy) including, but not limited to, confidential or sensitive commercial; financial; marketing; and\\/or technical information which is marked \u0026amp;lsquo;confidential\u0026amp;rsquo; or \u0026amp;lsquo;secret\u0026amp;rsquo; or is, by its nature shall be considered confidential by a reasonable prudent person, including the terms and conditions of this Contract. Confidential Information for the purposes of this Contract shall include information, which has been disclosed to the receiving Party by a third Party and which the disclosing Party is obligated to treat as confidential or secret. Notwithstanding the foregoing, \u0026amp;ldquo;Confidential Information\u0026amp;rdquo; shall not include information which is: (a) already lawfully known to or independently developed by the receiving Party as evidenced by its written records, (b) disclosed in published materials without breach of any confidentiality obligations, (c) generally known to the public, or (d) lawfully obtained from any third party without any obligation of confidentiality;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(e) \u0026amp;ldquo;Contract\u0026amp;rdquo; means the agreement formed between You and InMobi, on the terms set out herein, when You provide the Inventory, access or use the Marketing Platform or Accept this Contract upon Your registration with InMobi via the online user interface whichever is earlier;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(f) \u0026amp;ldquo;Demand Partners\u0026amp;rdquo; mean advertisers, demand side platforms, advertising networks or other partners who purchase digital inventory through the Marketing Platform for the purpose of displaying Advertisements;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(g) \u0026amp;ldquo;End User\u0026amp;rdquo; means visitors, users, consumers of the digital properties, site(s) and\\/or application(s) that comprise the Inventory;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(h) \u0026amp;ldquo;Fraudulent Activity\u0026amp;rdquo; includes without limitation, any of the following activities by You or any of the following activities that You authorize or encourage any third party to do: (a) generate impressions of or clicks on any Advertisement through any automated, deceptive, fraudulent or other invalid means, including but not limited to repeated manual clicks and automated query tools; (b) mislead users to click on Advertisements; (c) in any way minimize or obstruct the display of any Advertisements, or edit, modify, filter or change the order of the information contained in any Advertisements; (d) attempt to edit the website tags, source codes, links, pixels, modules, software development kits or other data provided by InMobi; or reverse engineer, decompile or disassemble any InMobi Materials;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(i) \u0026amp;ldquo;InMobi\u0026amp;rdquo; means InMobi Pte. Ltd, a company incorporated and existing in accordance with the laws of the country of Singapore, with registered office at 160 Robinson Road, #20-03 SBF Business Center, Singapore 068914, acting on behalf of itself and its Affiliates.;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(j) \u0026amp;ldquo;InMobi Data\u0026amp;rdquo; means any data that is owned by InMobi and all data InMobi collects using its own technology (whether SDK, VAST Tags or API etc.) including any information on End User\u0026amp;rsquo;s device or any End User data that is permitted to be collected by InMobi;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(k) \u0026amp;ldquo;InMobi Materials\u0026amp;rdquo; means any materials (including software, InMobi Data, platforms, manuals, developers notes or other materials) provided to You by InMobi or its Affiliates in relation to this Contract, including the InMobi SDK, VAST Tag or API;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(l) \u0026amp;ldquo;InMobi SDK\u0026amp;rdquo; means the software development kit provided to You by InMobi or its Affiliates to allow you to generate data in the course of provision of Inventory;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(m) \u0026amp;ldquo;Inventory\u0026amp;rdquo; means, collectively or individually any website(s), properties or application(s) owned\\/ operated or contracted by You (with third parties), during the Term, including desktop, mobile, smart appliances\\/TV including connected TV or gadgets and over-the-top applications (OTT), as approved by InMobi from time to time; \u0026amp;ldquo;Intellectual Property Rights\u0026amp;rdquo; means present or future patent rights, trademarks, service marks, trade dress, design rights, topography rights, copyright (including copyright in software), moral rights, database rights, rights in inventions, business and trading names, domain names, know-how, trade secrets, trade names, logos, service marks and confidential information, and all other intellectual property rights and rights of a similar or corresponding character which may exist now or in the future subsist or is recognised in any part of the world or in any country or jurisdiction (in each case whether registered or not or the subject of an application for registration) and including all rights to apply for, and obtain, registrations in respect of any and all of the foregoing, each for their full term including extensions, revivals and renewals thereof;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(n) \u0026amp;ldquo;Marketing Platform\u0026amp;rdquo; means InMobi\u0026amp;rsquo;s advertising platforms that facilitate: (a) monetization of Inventory via real time bidding and\\/or private marketplace formats and\\/or (b) offering products, analytics or other marketing solutions implemented from time to time including without limitation survey based, ads run on network, off-network channels, real-time marketplace for buying and selling of digital media through exchange(s) including InMobi exchange, owned and operated application(s)\\/widgets, marketing automation solutions, fraud detection, reporting, audiences, attribution and analytics;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(o) \u0026amp;ldquo;Party\u0026amp;rdquo; means each of InMobi and You and Parties shall be construed accordingly;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(p) \u0026amp;ldquo;Personnel\u0026amp;rdquo; means a Party\u0026amp;rsquo;s directors, officers, employees, workers, agents, third party service providers, successors, subcontractors and permitted assignees;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(q) \u0026amp;ldquo;Regulator\u0026amp;rdquo; means any regulator or regulatory body which, whether under statute, rules, regulations, codes of practice or otherwise, is entitled to regulate, investigate, or influence the matters dealt with in this Contract or any other aspect of Your business or affairs;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(r) \u0026amp;ldquo;You\u0026amp;rdquo; means the person or entity providing Inventory, accessing or using the Marketing Platform, Accepting this Contract; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(s) \u0026amp;ldquo;Your Data\u0026amp;rdquo; means any data including End User data obtained by You or collected by You or Your third parties and which is provided to InMobi pursuant to this Contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;2.2. In this Contract, unless the context otherwise requires:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) A reference to a statute or statutory provision is a reference to that statute or statutory provision and to all orders, regulations, instruments or other subordinate legislation made under the relevant statute, as may be amended and in force from time to time.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) The words and phrases \u0026amp;ldquo;include\u0026amp;rdquo;, \u0026amp;ldquo;including\u0026amp;rdquo; and \u0026amp;ldquo;in particular\u0026amp;rdquo; (and any variations of these words, or similar words) shall be deemed to be immediately followed by the words \u0026amp;ldquo;without limitation\u0026amp;rdquo; (where such words do not already immediately follow in this Contract).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) References to a person include an individual, company, corporation, body corporate or unincorporated, firm, partnership, public body, charity or other legal entity and that Party\u0026amp;rsquo;s personal representatives, successors and permitted assigns or assigns, as the case may be.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) Any obligation on a Party not to do something includes an obligation to not to allow that thing to be done.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(e) Words importing the singular shall include the plural and vice versa, and words importing the masculine gender shall include the feminine and neuter gender, and vice versa.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. TERM\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;3.1. This Contract shall commence on the earlier of: (i) date on which You start providing Inventory; (ii) date on which You start accessing or using the Marketing Platform; when You Accept this Contract upon Your registration with InMobi via the online user interface (\u0026amp;ldquo;Effective Date\u0026amp;rdquo;). This Contract shall come into force on the Effective Date and remain in full force and effect until terminated by either Party in accordance with the terms of this Contract (\u0026amp;ldquo;Term\u0026amp;rdquo;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. SCOPEAND PROVISION OF INVENTORY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.1. As a supply partner to InMobi, You agree to participate in Marketing Platform to facilitate distribution of Advertisements on the Inventory.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.2. You acknowledge and agree that it is Your responsibility to ensure that You have appropriate security for Your computers, software, data and applications including any systems that You use to provide Inventory or access any InMobi Materials, including the Marketing Platform, and that InMobi shall have no responsibility for any computer viruses, worms, software bombs, bugs or similar items that affect Your computers, computer systems, software, infrastructure or data as a result of Your provision of Inventory or use of the InMobi Materials, including the Marketing Platform. You also agree to comply with the terms and conditions of any application distribution platform where Your application or site is made available for download.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.3. This Contract does not apply to InMobi\u0026amp;rsquo;s China SDK, and it does not authorize Your integration of InMobi\u0026amp;rsquo;s China SDK into Your Inventory. Please contact the InMobi representative for China-specific integration and note that the terms of service for China integration are separate and this Contract does not apply to the same.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.4. You acknowledge that InMobi is not obligated to fill Your Inventory with demand or allow You to access any InMobi Materials. Further, You acknowledge and agree that (i) nothing in this Contract guarantees that Marketing Platform or InMobi Materials and\\/or Advertisements will be free from interruption, errors or inaccuracies, (ii) there will be periods when the same is unavailable and cannot be accessed. InMobi shall not be liable for any loss or damage You may suffer or incur as a result of or in relation to the foregoing.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.5. InMobi hosts and maintains for You, a password-protected online account (\u0026amp;ldquo;Account\u0026amp;rdquo;) with access to daily tracking reports regarding activity on the Inventory. Account information and data are intended solely for Your internal use. It is Your responsibility to maintain the security of Your Account credentials. You will use all personal information derived from or included in the Account or tracking reports in accordance with its privacy policy and applicable law.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;4.6. InMobi\u0026amp;rsquo;s supply side integration requires certain permissions for its operation to meet the objectives of this Contract. You acknowledge that You have read and understood the integration guide made available to You from time to time including through InMobi\u0026amp;rsquo;s website\\/portal.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. LICENSE, PROPRIETARY RIGHTS, MARKETING AND USE OF TRADEMARKS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.1. Subject to the terms of this Contract, InMobi grants You a limited, revocable, non-transferable, non- sublicensable, non-exclusive, license during the Term to (i) access InMobi\u0026amp;rsquo;s proprietary Marketing Platform; and (ii) use such SDK, VAST Tags, API and any other InMobi Materials or Advertisements provided by InMobi in its sole discretion as InMobi deems appropriate; in each case solely to the extent required to access the Marketing Platform and to display on the Inventory, Advertisements of Demand Partners who bid via the Marketing Platform to distribute Advertisements on the Inventory .\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.2. Notwithstanding anything contained in this Contract, InMobi retains ownership of, and all right, title and interest or license (as the case maybe) in any InMobi Data, InMobi Materials, Advertisements and the Marketing Platform, any customer lists, improvements, enhancements or modifications thereto made by InMobi or any third party including all Intellectual Property Rights thereto developed, owned, created or licensed by InMobi. To the extent such material is in Your possession or control, You agree to take all reasonable measures to protect such materials. Except for the licenses set forth in this Contract, nothing in this Contract grants You any rights to any of the foregoing. InMobi reserves all right, title and interest in InMobi Materials, InMobi Data, Marketing Platform and offerings. There are no implied licenses under the Contract, and any rights not expressly granted to You hereunder are reserved by InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.3. You will have no right to copy, modify, perform, display, reproduce, make derivative works of, distribute and\\/or use the Advertisements, InMobi Data, InMobi Materials, Marketing Platform or offerings for any purpose other than as expressly permitted under this Contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.4. You grant InMobi any and all necessary rights and permissions to use Your mobile web, site or app trademarks, trade names, logos, copyrights and other intellectual property incorporated therein for the purpose of fulfilling InMobi\u0026amp;rsquo;s obligations including provision of the same to its Demand Partners and other partners in connection with this Contract. InMobi may mention Your name and the Inventory as a customer\\/partner in its website, marketing, social media and sales materials.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;5.5. To the extent You are required to display any InMobi trademarks on Your Inventory for distributing the Ads, the same will be permitted by InMobi in accordance with its guidelines and You will have no further right to use, reproduce or allow others to use or reproduce any InMobi trademarks. You acknowledge that InMobi operates a transparent Marketing Platform, and Your identity including Your logo will be disclosed to the Demand Partner who utilizes Your Inventory and to such extent You permit InMobi to use Your name, logo and trademarks.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. USE RESTRICTIONS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.1. You shall comply with any and all reasonable instructions, policies, conditions and security requirements as notified to You by InMobi or updated on InMobi website from time to time.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.2. You shall not:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) in the course of provision of Inventory or use of Marketing Platform, store, transmit, distribute, disseminate, publish or post any material in such a way as to breach any applicable law or regulation or to infringe the rights of, or restrict or inhibit the access to and enjoyment thereof by, any other person;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) deliberately, recklessly, or maliciously introduce any computer viruses, worms, logic bombs or similar malware into any InMobi or third-party systems;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) distribute the InMobi Materials, Advertisements, InMobi Data, Marketing Platform or offerings to any third party or provide any Inventory that You do not have the right to provide;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(d) attempt to reverse compile, disassemble, reverse engineer or otherwise reduce to human- perceivable form any component of InMobi Materials, InMobi Data, Marketing Platform or offerings;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(e) examine the machine-readable object code that controls the operation of InMobi Materials, Advertisements, InMobi Data, Marketing Platform or offerings and create the original source code or any approximation thereof;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(f) assist or attempt to assist any unauthorized third parties in obtaining access to InMobi Materials, InMobi Data, the Marketing Platform or offerings without InMobi\u0026amp;rsquo;s express authorization;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(g) re-order, modify, edit, obscure, or truncate in any way the Advertisements including without limitation, the advertising content, graphics, format, audio, video, sequence, or any aspect of the InMobi Materials;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(h) share, display or disclose any InMobi Data, InMobi Materials including Advertisements on any part of the Inventory in violation of the Content Guidelines for Supply Partners as available on InMobi\u0026amp;rsquo;s website (\u0026lt;a href=\u0026quot;\\/content-guidelines-publishers\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/content-guidelines-publishers\u0026lt;\\/a\u0026gt;), as may be updated from time to time or display content that may be considered to contain any hate-related, pornographic, paedophilic, invasive of another\u0026amp;rsquo;s privacy including bodily privacy, insulting or harassing on the basis of gender, racially or ethnically objectionable, relating or encouraging money laundering or gambling (unless permitted by applicable law), libelous, illegal, sexually explicit, violent or otherwise offensive content or contain any other material, products or services that violate or encourage conduct that would violate any applicable laws, or any third party rights;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(i) engage in any Fraudulent Activities or illegal practices and shall comply with all laws that apply to You or Your obligations under this Contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.3. You shall be responsible and liable to InMobi for all acts or omissions of Your Personnel in accessing and use of the InMobi Data, InMobi Materials, Marketing Platform, offerings and Advertisements. Any breach of any provision of the Contract caused by any such persons shall be deemed a breach of the Contract by You.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.4. Additional Restrictions. You shall not and shall ensure that Your third parties shall not (unless authorized), (a) frame or resize, redirect, minimize, remove or otherwise inhibit the full and complete display of any third-party website accessed through an Advertisement, on a web page (\u0026amp;ldquo;Third Party Page\u0026amp;rdquo;) or otherwise provide anything other than a direct link from an Advertisement to an Third Party Page; (b) directly or indirectly distribute the Advertisements in, any media (including email or third- party software application, download, website) other than the Inventory; (c) \u0026amp;ldquo;crawl\u0026amp;rdquo;, \u0026amp;ldquo;spider\u0026amp;rdquo;, index or in any non-transitory manner store or cache information obtained from any Advertisement, or any part, copy, or derivative thereto; (d) disseminate malware, virus or any other computer code, file or program designed to interrupt, destroy or limit the functionality of any computer resource; or (e) publish Advertisements in violation of any specific Advertiser requirements to the extent communicated by InMobi in advance, or any requirements set forth in this Contract. You shall not and shall ensure your third parties shall not distribute Advertisements on any Inventory (including materials displayed in any Inventory) or provide materials that are not in compliance with applicable laws and regulations or that breach any third party rights including Intellectual Property Rights or consumer protection rights.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;6.5 Where InMobi places any Ads on the Inventory via a marketplace, InMobi shall pay the aggregate amount for the bids won by InMobi for the Inventories on the respective marketplace. For placement of Ads other than a marketplace, InMobi shall pay as per the details set forth in Campaign Details table of the IO or as mutually agreed by the parties in writing from time to time. Depending on the integration or platform services used by the Publisher, the amounts may be received from InMobi or through such mediation platform. To the extent Publisher elects to avail delivery of Ads through mediation platform offered by: (a) any pre-bid solutions or A9.com Inc.\u0026amp;rsquo;s Transparent Ad Marketplace, the applicable terms are set out under this Clause 6.5(a) will apply; (b) Google\u0026amp;rsquo;s Exchange Bidding Platform (however integrated), the applicable terms are set out under Clause 6.5(b) will apply. Notwithstanding the above, InMobi will have the right to reduce an amount, from the monthly invoice, which is equal to and not more than any fees charged to InMobi, by the Publisher\u0026amp;rsquo;s mediation platform (if any), required to gain access to Inventory.\u0026amp;nbsp;\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a)\u0026amp;nbsp;InMobi will make payment within sixty (60) days of the receipt of a valid invoice, provided that,\u0026amp;nbsp;InMobi shall have no obligation to remit any payments to Publisher until it receives payment from the corresponding Advertisers. Payment will be made in US dollars. In case applicable laws require withholding of any amount on account of withholding taxes, InMobi may withhold such amounts, unless Publisher provides a certificate of exemption from such withholding taxes. Amounts payable to the Publisher shall not be grossed up on account of withholding taxes. Where InMobi has made payments to the Publisher against any applicable invoices and for a period of 90 days from such payment, InMobi remains unpaid by its corresponding Advertiser or a makegood is levied for such Inventory, InMobi shall have the right to offset the said unpaid amounts from future payments to be made to the Publisher.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b)\u0026amp;nbsp;Each of Publisher and InMobi have, in their respective capacities, entered into separate contractual relationships with Google Asia Pacific Ltd. or its affiliates (\u0026amp;ldquo;Google\u0026amp;rdquo;) and independently integrated to Google\u0026amp;rsquo;s Exchange Bidding Platform. The Parties agree and acknowledge that payments to the Publisher any for placement of Advertisements through Google\u0026amp;rsquo;s Exchange Bidding Platform shall be made by Google and be governed by applicable contractual relationship between the Publisher and Google based on the data obtained from Google\u0026amp;rsquo;s reporting tool notwithstanding any payment obligations provided under this IO (including Section 6 of the Terms). InMobi explicitly discourages reliance on InMobi\u0026amp;rsquo;s Dashboard for calculation of any payments to be made to the Publisher by Google for campaigns run through Google\u0026amp;rsquo;s Exchange Bidding Platform.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. REPRESENTATIONS AND WARRANTIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.1. You represent and warrant that You, or the entity on whose behalf You are entering into this Contract (as the case may be): (i) are a corporation duly organized and validly existing under applicable laws, with full power and authority to carry on business and to enter into and carry out the terms of this Contract; (ii) have obtained all necessary corporate and other authorizations and approvals required for the execution and delivery of this Contract and the execution and performance thereof shall not conflict with or result in a breach of any other agreement to which You are, or the entity on whose behalf You are entering this into this Contract (as the case may be) is, a party; (iii) shall comply with the terms of Section 5 (License, Proprietary Rights, Marketing and Use of Trademarks) and Section 6 (Use Restrictions) of this Contract; and (iv) shall comply with all applicable laws (including without limitation laws for the prevention of fraud, bribery or corruption), statutes, ordinances and regulations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;7.2. EXCEPT AS EXPRESSLY SET FORTH IN THIS CONTRACT AND TO THE MAXIMUM EXTENT PERMITTED UNDER APPLICABLE LAW, INMOBI HEREBY SPECIFICALLY DISCLAIMS ANY REPRESENTATIONS, ENDORSEMENTS, GUARANTEES, OR WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, INCLUDING THOSE RELATED TO THE INMOBI MATERIALS, INMOBI DATA, THE MARKETING PLATFORM, OFFERINGS AND ADVERTISEMENTS, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE AND NON- INFRINGEMENT OF INTELLECTUAL PROPERTY RIGHTS. INMOBI DOES NOT WARRANT THAT USE OF THE INMOBI MATERIALS, INMOBI DATA, THE MARKETING PLATFORM, OFFERINGS WILL BE UNINTERRUPTED OR ERROR FREE.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. PAYMENTS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.1. Subject to the terms and conditions of this Contract and for provision of Inventory, InMobi shall pay You Cost Per Thousand impressions (\u0026amp;ldquo;CPM\u0026amp;rdquo;) basis, the rate which will be set by You in the Marketing Platform or by InMobi at Your request, which rate shall be deemed to be final, unless the same is disputed by You, in writing (email sufficient), within five (5) business days of such rate being set in the Marketing Platform. Notwithstanding the above, InMobi will have the right to reduce an amount, from the monthly invoice, which is equal to, and not more than any fees charged to InMobi, by Your mediation platform (if any), required to gain access to Inventory.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.2. InMobi shall provide You with reasonable access to its online dashboard (\u0026amp;ldquo;Dashboard\u0026amp;rdquo;) which shall be used for monthly calculations of the payment to be made by InMobi to You. The Dashboard shall, on the 6th of every calendar month, reflect the amounts payable by InMobi to You for the preceding calendar month (\u0026amp;ldquo;Dashboard Date\u0026amp;rdquo;), unless You are monetizing through InMobi\u0026amp;rsquo;s affiliate promotion channel (off-network) in which case monthly calculations of the payment to be made by InMobi shall be as per the confirmation shared by the InMobi partner manager (email accepted). Subject to InMobi\u0026amp;rsquo;s collection of amounts from the applicable advertiser or Demand Partner, InMobi will make the payment within sixty (60) days (a) of the Dashboard Date; or (b) from the date of receipt by InMobi of a valid invoice raised by You, whichever is later. The payment shall be made after the conversion of the amounts in the local currency (if applicable) subject to You providing InMobi, complete and accurate information relating to remittance of payment. In case of any conflict with the amount payable under the Dashboard and the amount as raised in the invoice, the amount as reflected in the Dashboard shall prevail.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.3. All payments will be made in United States Dollars ($US) unless otherwise agreed (email accepted). Notwithstanding the foregoing and Section 8.2, the payment for supply partners and application developers based out of China, Korea or India will be made in the local currency only and the payment period may vary, unless otherwise agreed by Parties in writing.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.4. Foreign Exchange Conversion: Any conversion from local currency to USD and from USD to any local currency would be at the current average exchange rate officially published by www.oanda.com based on the monthly average exchange rate for such month (month of burn) (For e.g., the amounts payable by InMobi to You for the month of April shall be reflected in the Dashboard on 6th May and accrued and converted into USD as per the current average exchange rate based on the average exchange rate for the month of April as published by www.oanda.com, and the payment shall be made on or before 6th of July or sixty (60) days from the receipt of valid invoice, as the case may be). The data obtained from Dashboard shall be relied upon unless more than a 5% error or problem is detected by InMobi or You.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.5. InMobi will pay via electronic wire or PayPal subject to the Supply Partner providing and updating the complete and accurate payment information in the Dashboard. Wire transfers will be used only for payments exceeding United States Dollars Three Hundred (US$300). To qualify for payments through PayPal, the accrued unpaid earning needs to exceed US Dollar Fifty (US$50) and shall not exceed United States Dollars Ten Thousand (US$10,000). For any payments above United States Dollars Ten Thousand (US$10,000), Supply Partner shall provide bank account details for wire transfer and Supply Partner will be liable for all associated fees. If Supply Partner\u0026amp;#39;s monthly payment does not meet this minimum threshold amount, the accrued balance of less than minimum threshold amount will roll over to the next month and will continue to roll over monthly until the unpaid cumulative balance reaches the minimum threshold amount and become eligible for payment.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.6. Where InMobi has made payments to You against applicable invoices and for a period of ninety (90) days from such payment, InMobi remains unpaid by its corresponding Demand Partners or a makegood is levied for such Inventory, InMobi shall have the right to offset the said unpaid amounts from future payments to be made to You. To the extent You elect for the Payment Protection provision set out hereunder, InMobi shall not exercise its right under this Section 8.6.\u0026lt;br \\/\u0026gt;\\nPayment Protection: You may request that InMobi remits payments to You irrespective of whether it receives payment from the corresponding Demand Partners and does not exercise its to offset future amounts as per this Section 8.6. If this option is permitted by InMobi in its sole discretion, You acknowledge that InMobi shall have the right to apply a discount of two (2%) percent on the total payments due to You for the relevant payment cycles.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.7. In the event of an error in payments made to You as determined by InMobi, whether as a result of inaccurate information provided by a third party or otherwise, You shall promptly and in any event within the timeframe as set out in the Dashboard or otherwise notified by InMobi, refund to InMobi any excess payments made to You. InMobi may, at its option allocate any deficient amounts or deduct any overpayment in the subsequent payment due to You.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.8. InMobi reserves the right to discontinue Your participation in the Marketing Platform, withhold payment at any time, and\\/or terminate any agreement with You, without liability to You, if InMobi reasonably suspects that any of the following have occurred on the Inventory: (i) any form of Fraudulent Activity or illegal practices, or (ii) any type of activity, text, image, or use that may violate applicable laws or is reasonably likely to have a negative commercial impact on InMobi, its advertisers or business\\/Demand Partners. Without limitation to the foregoing, InMobi may, at its sole discretion, credit back to advertisers or Demand Partners and\\/or offset against future payments to You any payments which it subsequently determines accrued as a result of such Fraudulent activity or illegal activity.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.9. Taxes and other charges: All payments are inclusive of taxes. Excluding any taxes on the income of a Party, any taxes, including but not limited to sales, GST, VAT, excise, service tax, or such other transaction taxes, applicable in connection with this Contract shall be borne and remitted by the recipient Party to the relevant tax authorities. In case applicable laws require withholding of any amount on account of withholding taxes, InMobi may withhold such amounts, unless You provide a certificate of exemption from such withholding taxes. In certain cases, banks may levy bank charges on payments and deduct such charges prior to remission of the same. Amounts payable to a recipient Party shall not be grossed up on account of withholding taxes or bank charges.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;8.10. InMobi and You shall co-operate to enable each Party to more accurately determine the respective tax liability and to minimize such liability, to the extent legally permissible.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. CONFIDENTIALITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.1. Each Party acknowledges that Confidential Information under its control may be disclosed to the other Party during the performance of this Contract. Each Party agrees that it shall use the other\u0026amp;rsquo;s Confidential Information solely for purposes of performing its obligations under the Contract and to take reasonable steps, which shall include, at a minimum, the steps it takes to protect its own Confidential Information, to prevent the duplication or disclosure of the other\u0026amp;rsquo;s Confidential Information, other than to its employees, Affiliates or agents who must have access to the Confidential Information to perform such Party\u0026amp;rsquo;s obligations hereunder. You also acknowledge that the general restrictions under this Section 9 are subject to the express permissions granted to InMobi under this Contract, including those under Section 10 (Data Collection and Use Cases). InMobi retains the right to share certain of Your information including data related to the Inventory (whether deemed to be Confidential Information or not) such as the nature and quality of Inventory, performance report(s) and other information including but not limited to as part of reporting or analytics or for participating on exchange(s)\\/marketplace, bidding, analytics, fraud detection, attribution and\\/or reporting purposes with third parties such as its Demand Partners, data management partners, attribution partners, licensors and media vendors, which disclosure shall not be a breach of this Section 9. The confidentiality obligations set forth in this Section 9 shall continue for two (2) years following termination or expiration of this Contract with respect to Confidential Information.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.2. Each Party agrees that it shall not be a breach of this Section 9 to disclose the other Party\u0026amp;rsquo;s Confidential Information that is required to be disclosed by law, regulation or order of any governmental body or regulatory authority; provided, however, that such disclosing Party must first give written notice of such required disclosure to the other Party (where lawful), and make a reasonable effort, at the other Party\u0026amp;rsquo;s sole cost and expense, to obtain a protective order requiring that the Confidential Information so disclosed be used only for the purposes for which disclosure is required and allow the disclosing Party to participate in the proceeding. In the event that such protective order or other remedy is not\\/cannot be obtained, or the disclosing Party grants a waiver hereunder, the receiving Party may furnish only that portion of the Confidential Information which the Receiving Party is legally compelled to disclose and will exercise all reasonable efforts to obtain assurance that confidential treatment will be accorded to any Confidential Information so furnished. To the extent that the Confidential Information so disclosed does not become publicly available information, the confidentiality obligation of the Receiving Party shall continue in accordance with the terms of this Section 9.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.3. Remedies. Each Party acknowledges that any breach of its confidentiality obligations would cause irreparable injury to other Party for which monetary damages would not be an adequate remedy. Accordingly, in addition to other available remedies, in the event of such a breach, the non-breaching Party shall be entitled to appropriate injunctive relief and other equitable remedies without the posting of any bond.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;9.4. Each Party may disclose the existence of this Contract, but agrees that the terms and conditions of this Contract will be treated as Confidential Information; provided, however, that each Party may disclose the terms and conditions of this Contract: (i) as part of filings with any court or governmental entities, including without limitation national securities exchanges; (ii) to legal counsel of the Parties; (iii) under the terms and conditions of a non-disclosure contract to accountants, banks, and financing sources and their advisors; (iv) in connection with the enforcement of this Contract or rights under this Contract; or (v) under the terms and conditions of a non-disclosure contract, in connection with an actual or proposed merger, acquisition, or similar transaction.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. DATA \u0026amp;ndash; COLLECTION AND USE CASES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.1. Any exchange of personal data between You and InMobi shall be governed by Data Processing Terms located at \u0026lt;a href=\u0026quot;\\/data-protection-terms\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/data-protection-terms\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.2. You warrant and represent\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(i) That any personal information or personal data as such terms are envisaged under applicable privacy and data protection legislation (including but not limited to for End Users in EEA under General Data Protection Regulation ) supplied or disclosed to InMobi under or in connection with the Contract shall be collected and transferred in accordance with the applicable privacy legislation and with all relevant requirements and guidance notes issued from time to time by any Regulator and;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(ii) That You have a publicly posted privacy policy and have where applicable, provided the requisite notice to End Users and obtained any legally required consents to effectuate collection, transfer and use of such personal data or personal identifiable information by InMobi for its business purposes including without limitation targeted advertising \\/ surveys whether through technical integration or otherwise;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(iii) To immediately notify InMobi in the event an End User has exercised his\\/her right to opt-out of behavioural targeting or has invoked any other applicable data subject rights or consumer rights such as (without limitation) right to information, right to request correction or right to request deletion of their data through the Inventory (collectively \u0026amp;ldquo;Opt-Out\u0026amp;rdquo;). You further warrant to honor such Opt-Out requests in accordance with the requirements of privacy laws applicable to Your processing of such data; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(iv) to conduct the Data Protection Impact Assessment (\u0026amp;ldquo;DPIA\u0026amp;rdquo;) to the extent required under any applicable privacy legislations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.3. If the Advertisement transmission from InMobi includes any bid data or other financial information relating to the Advertisement, all such data shall be treated as shall be treated as InMobi Data and Confidential Information. You acknowledge InMobi will process personal information or personal data in accordance with InMobi\u0026amp;rsquo;s cookie policy and privacy policy posted by InMobi from time to time at \u0026lt;a href=\u0026quot;\\/cookie-policy\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/cookie-policy\u0026lt;\\/a\u0026gt; and \u0026lt;a href=\u0026quot;\\/privacy-policy\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/privacy-policy\u0026lt;\\/a\u0026gt; and in accordance to the consent strings where available. You shall ensure that the terms of Your cookie policy and privacy policy applicable to the Inventory are substantially in conformance with InMobi\u0026amp;rsquo;s cookie policy and privacy policy set forth above.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.4. In the event You are sharing or permitting InMobi to infer fine location of an End User from WIFI identifiers, You will ensure that You have obtained consent of such End User prior to sharing or providing such permissions.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.5. By virtue of integrating with the Marketing Platform or otherwise providing Inventory, You acknowledge that InMobi collects and\\/or receives data related to an End User including persistent online identifiers such as IP address, device ids, ad-ids, latitude\\/longitude, identifiers for smart devices (including IP address) etc. and other information on the End User\u0026amp;rsquo;s device. It may also collect or obtain, data related to survey inputs, carrier\\/manufacturer, OS type, header\\/footer, demography and\\/or other performance data generated from an End User\u0026amp;rsquo;s interaction with Advertisements or Inventory. In the event there are consent strings made available to InMobi (including without limitation GPP or TCF consent strings,) You understand and acknowledge that InMobi will process the Personal Data permitted under such consent string. You can reach out to the account manager or through the Account should You wish to opt out of the inference of consent strings by InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.6. If the Inventory includes third party supply properties, You will ensure that the requirements of this Section are complied with by such third parties to the extent any End User\u0026amp;rsquo;s personal data or information is provided by such third party supply partner through the Inventory. InMobi has the right to ask You to provide copies of Your or Your third party\u0026amp;rsquo;s privacy policy or notices and in the event You fail to provide the same to InMobi\u0026amp;rsquo;s satisfaction, within a reasonable time, InMobi may suspend advertising on Your Inventory.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.7. Between InMobi and You, You shall own all right, title and interest in Your Data and may use it for Your business purposes in accordance with Your privacy policy and applicable privacy laws. You hereby grant a non-exclusive, irrevocable, royalty-free, worldwide licence to InMobi to use, process, modify, amend and create derivative works of Your Data for any purpose connected with its Marketing Platform (including for the benefit of third parties). Between InMobi and You, InMobi owns all rights, title and interest in and to all of InMobi Data and may use it for its business purposes in accordance with its privacy policy available at \u0026lt;a href=\u0026quot;\\/privacy-policy\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/privacy-policy\u0026lt;\\/a\u0026gt; and applicable privacy laws. Any aggregated analysis, reports and\\/or inferences from InMobi\u0026amp;rsquo;s use of Your Data including anonymization of Your Data shall be deemed to be InMobi Data. InMobi may also analyze any content posted on the Inventory for the purposes of brand safety and\\/or anti- fraud determination besides contextual targeting; InMobi will not process any personal data as part of such determination.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;\u0026lt;strong\u0026gt;For the Supply Partners operating in and\\/or for the North America region-\u0026lt;\\/strong\u0026gt;\u0026lt;\\/em\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.8. If the Inventory is based in the United States of America (U.S.) or is targeted to or utilized by End Users based in the U.S., You represent and warrant\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;i) to comply with all applicable state and federal laws and;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;ii) that the Inventory and Your Data will be operated and\\/or collected\\/processed in compliance with all the requirements and restrictions (including without limitation, age gating or other data subject\\/consumer rights requirements and consent requirements ) under US state privacy laws, as applicable.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If applications on the Inventory are directed to children or minors as defined under COPPA, CCPA, CPRA and\\/ or such other similar US state privacy legislations, You will obtain verifiable user or parental consent, as required under the applicable privacy and data protection law(s) for the collection and sharing of Your Data with InMobi and You shall specifically identify to InMobi the applications\\/Inventory that are directed to children. InMobi may elect not to serve any behavioural advertising on Inventory targeted to children\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.9. You agree and acknowledge that certain privacy laws such as CCPA, CPRA and\\/ or other applicable US state privacy laws also require that You provide sufficient notice regarding rights of End Users with regard to their personal information and clearly provide for mechanisms of Opt-Out election(s). You agree to comply with such requirements of Opt-Out elections. Such privacy policy and privacy notice(s) shall be in compliance with all applicable data protection and privacy legislations and shall also mention the use of third-party service providers and use of cookies for the purposes of attribution and serving Advertisements.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;10.10. Further in the event You are sharing or permitting InMobi to infer any precise geolocation of U.S. users, You shall ensure that such information is shared only if You have obtained the express consent from such users as required under the applicable privacy legislations.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. INDEMNIFICATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.1. You will indemnify, defend and hold InMobi, its parent, subsidiaries, affiliates, and its and their respective shareholders, licensors, customers, directors, officers, employees, agents and representatives harmless, from any and all losses, damages, penalties liabilities, claims, demands, proceedings, charges, costs, expenses including attorneys\u0026amp;rsquo; fees and other legal costs, arising out of or in connection with: (a) the Inventory, including any claims raised by the Demand Partner in connection with the Inventory, Your provision of Inventory, End User data or Your Data; (b) any breach of this Contract by You including without limitation breach of representations and warranties and\\/or obligations related to confidentiality and Your Data; (c) infringement by You of any third party Intellectual Property Rights or other right of any person or entity; (d) wilful misconduct or gross negligence by You; (e) fraudulent or unlawful act by You; (f) Your breach or alleged breach of any undertaking made under Section 10 (Data \u0026amp;ndash; Collection and Use Cases); (g) any material displayed in the Inventory which do not comply with all applicable laws, statutes and regulations; (h) Your breach or alleged breach of any applicable laws, statutes and regulations; (i) any material displayed in the Inventory which contain content that is obscene, defamatory, illegal, libellous, or slanderous, or hate- related; (j) Your access or use of InMobi Materials in violation of this Contract; and (k) any breach of the ID Partner\u0026amp;rsquo;s terms and conditions.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;11.2. Any claim for indemnification hereunder shall be subject to the following provisions: (i) You shall be given prompt written notice of the claim by InMobi, provided that any delay in providing notice shall not relieve You of Your indemnity obligations under this Contract unless, and only to the extent, You were prejudiced by the delay; and (ii) InMobi shall reasonably cooperate with You and Your counsel at Your cost and expense. InMobi may participate in the defense and settlement of the claim and using attorneys selected by InMobi. Each Party shall make all reasonable efforts to mitigate damages.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. LIABILITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.1. InMobi shall not be liable, however that liability arises, for the following losses arising out of or in connection with the Contract: consequential, special, incidental or indirect losses; loss of profits; loss of revenue; loss of business; loss of technology; loss of opportunity; loss of contracts; loss of anticipated savings; loss of goodwill; or loss of, or damage to, data, even if such loss was reasonably foreseeable or InMobi had been advised or notified of the possibility of You incurring such losses.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.2. The maximum aggregate liability of InMobi for all claims arising out of or in connection with the Contract (however that liability arises) shall be limited to the amount paid or payable by InMobi to You in the three (3) months immediately preceding the claim).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.3. You acknowledge and agree that the limitations and exclusions of liability contained in this Contract are reasonable in view of the nature and extent of the obligations accepted by each Party under the Contract and that this Section 12 shall prevail over all other provisions in the Contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.4. If any limitation provision contained in this Contract is held to be invalid under any applicable statute or rule of law it shall to that extent be deemed omitted, but if a Party thereby becomes liable for loss or damage which would otherwise have been excluded, such liability shall be subject to the other limitations and provisions set out in this Contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;12.5. For the purposes of this Section 12, \u0026amp;lsquo;however that liability arises\u0026amp;rsquo; means howsoever arising, whether in contract, tort (including negligence and strict liability), breach of statutory duty, or otherwise.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. TERMINATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13.1. This Contract may be terminated by InMobi at any time in whole or in part: (a) for its convenience, by providing fifteen (15) days\u0026amp;rsquo; written notice (email sufficient) to You; or (b) immediately upon the occurrence of any of the following events: (i) for breach of any obligations stated under this Contract, which remain uncured for a period of seven (7) days from notification of such breach; (ii) if You seek protection under any bankruptcy, receivership, trust deed, creditors arrangement, composition or comparable proceeding, or any such proceeding is instituted against You and is not dismissed within sixty (60) days.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;13.2. Notwithstanding anything to the contrary contained above, this Contract may be terminated by InMobi upon written notice if InMobi, in its sole discretion, determines that the Inventory violates any terms of this Contract, any applicable laws or InMobi\u0026amp;rsquo;s Ad-site guidelines.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14. CONSEQUENCES OF TERMINATION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;14.1. On termination of the Contract for any reason\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(a) You shall immediately cease displaying and distributing the Advertisements and all rights and licenses granted by InMobi under this Contract shall immediately cease;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(b) You shall uninstall or otherwise remove any means of access to the InMobi SDK, VAST Tags, API supplied by InMobi under this Contract; and\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;(c) You shall immediately return, or at InMobi\u0026amp;rsquo;s option destroy, any and all of the Confidential Information of InMobi and any and all of the InMobi Materials provided to You by InMobi, including copies thereof, and shall certify the same to InMobi in writing.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;14.2. The termination of the Contract shall be without prejudice to any accrued rights and obligations of the Parties arising under the Contract prior to such termination.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;14.3. The following Sections shall survive the expiry or termination of the Contract: (a) 6 (Use Restrictions), 9 (Confidentiality), 10 (Data \u0026amp;ndash; Collection and Use Cases), 11 (Indemnification), 12 (Liability), 14 (Consequences of Termination) and 15 (General); and (b) any other provision which expressly or by implication is intended to come into effect on, or to continue in effect after such expiry or termination.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;15. GENERAL\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.1. Assignment and Subcontracting. Except in connection with any merger, consolidation, reorganization, sale of all or substantially all of its assets or any similar transaction or transfer to an Affiliate, this Agreement is binding upon and inures to the benefit of the Parties and their respective permitted successors and assigns, neither party may assign the benefit of, or obligations under this Contract to any third party without the prior written consent of the other (which may be delayed or withheld in its discretion).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.2. No Waiver: The failure of either Party to enforce its rights under this Contract at any time for any period shall not be construed as a waiver of such rights.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.3. Severability: If any provision of this Contract is held to be illegal, void, invalid or unenforceable under the laws of any jurisdiction, the legality, validity and enforceability of the remainder of this Contract in that jurisdiction shall not be affected, and the legality, validity and enforceability of the whole of this Contract in any other jurisdiction shall not be affected.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.4. Entire Agreement: This Contract constitutes the entire agreement between the Parties and supersedes all prior agreements and arrangements (if any) between the Parties relating to the subject matter of this Contract. If You enter into a written contract for provision of Inventory with InMobi, the terms of the written contract shall prevail over this Contract, to the extent of any inconsistencies, provided however that, if You continue to provide Inventory to InMobi pursuant to expiry or termination of the written contract, You agree that this Contract will apply to such transactions.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.5. Force Majeure: Neither Party shall be responsible for any delay or failure in performance of any part of this Contract to the extent that such delay is caused by reason of acts of God, cyber intrusion\\/hacks not arising out of a Party\u0026amp;rsquo;s negligence or recklessness, wars, revolution, civil commotion, acts of public enemy, embargo, epidemics, pandemics, acts of government in its sovereign capacity, or any other circumstances beyond the reasonable control of the delayed Party (\u0026amp;ldquo;Force Majeure Event\u0026amp;rdquo;). If You are unable to perform any of Your obligations for more than fifteen (15) days due to a Force Majeure Event, InMobi may, at its sole discretion terminate the Contract (in whole or in part), without any liability.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;15.6. Amendments: InMobi reserves the right to amend this Contract at any time with prior written notice to You, without incurring any liability to You. All amendments shall take effect thirty (30) days from the date of such change. In the event that You object to any amendment to this Contract made by InMobi, You shall be entitled, during the period of thirty (30) days following the amendment, to terminate this Contract by notice in writing to InMobi. If You continue to provide Inventory or access Marketing Platform thirty (30) days after the amendment, You shall be deemed to have accepted the amended Contract and the same shall be binding upon You. We urge You to check the Contract periodically to note any such amendments.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;16. InMobi UnifID Solution\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;16.1. InMobi has partnered with various identity partners (\u0026quot;ID Partner\u0026quot;) to match the input data collected from you, via InMobi\u0026amp;#39;s SDK\\/API integration, with the existing data of the ID Partner to create universal persistent user identity\\/(ies) across devices, platforms and channels (\u0026quot;UnifID\u0026quot;). The UnifID solution helps you in enhancing and optimizing the campaign performance. You agree to participate in InMobi\u0026amp;rsquo;s UnifID solution and acknowledge and accept that (i) the exchange of input data between You and the ID Partner shall be governed by the terms and conditions of the ID Partner, as updated from time to time (including terms related to privacy and data protection); (ii) that the UnifID solution (including the provision of services by the ID Partner) is for Your use only and You are prohibited from further resale or providing access to third parties of the same; (iii) you have necessary, licenses, consent and authorizations to participate in the UnifiID solution and share the end-user data with the ID Partner and InMobi, including consent for use of end-user data and the unique identity created by the ID Partner for ID Partner and\\/or InMobi for (a) attribution, real-time-bidding, audience verification and fraud detection via trackers, verification partners and affiliate postbacks; (b) for internal reporting purposes and for reporting to a controller; and (c) targeted advertising and optimization of campaigns; (iv) if You require the ID Partner or InMobi to distribute Your Data to a third-party destination, You shall ensure that an agreement is in place with the third-party destination for its receipt of such data, and that the handling of the data by the third-party destination is subject to the terms and conditions of that separate agreement. InMobi will not make available to any third party this data unless requested by You and such separate agreement is in place.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;16.2. The exchange of input data between You and the ID Partner shall be governed by the terms and conditions of the ID Partner, as updated from time to time (including terms related to privacy and data protection). For the purpose of this Section, input data includes without limitation hashed emails, telephone numbers, IP address, Cookies, PPIDs, MAIDs, IDFAs and\\/or other identifiers.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;16.3. The current ID Partners and their terms are as follows: ID5 - \u0026lt;a href=\u0026quot;https:\\/\\/www.id5.io\\/universal-id\\/terms-\\nand-conditions\\/\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.id5.io\\/universal-id\\/terms- and-conditions\\/\u0026lt;\\/a\u0026gt;, Liveintent - \u0026lt;a href=\u0026quot;https:\\/\\/www.liveintent.com\\/services-privacy-policy\\/\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/www.liveintent.com\\/services-privacy-policy\\/\u0026lt;\\/a\u0026gt;, Epsilon - \u0026lt;a href=\u0026quot;https:\\/\\/legal.epsilon.com\\/us\\/general-publisher-agreement\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/legal.epsilon.com\\/us\\/general-publisher-agreement\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;16.4. InMobi reserves the right to add or remove any ID Partners from the UnifID solution at its sole discretion. Any addition of an ID Partner will also be updated to you via InMobi\u0026amp;#39;s Dashboard and shall be effective upon your acceptance of such terms on the Dashboard. In the event, you do not wish to share Your Data with any ID Partner, you can opt-out of such ID partner on the Dashboard.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;17. GOVERNING LAW AND JURISDICTION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;17.1. This Contract and any dispute or claim arising in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by, and construed in accordance with, the laws of Singapore.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;17.2. Unless otherwise agreed to by Parties in an agreement and\\/or addendum, the Parties irrevocably agree that the courts of Singapore shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection with this Contract or their subject matter or formation (including non- contractual disputes or claims).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;18. COMPLIANCE WITH LAWS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;18.1. \u0026lt;u\u0026gt;Trade Compliance.\u0026lt;\\/u\u0026gt; Each Party will comply with all laws and regulations applicable to such Party\u0026amp;rsquo;s performance of this Contract. Without limiting the generality of the foregoing, each Party will comply fully with all applicable export control and sanctions laws and regulations of any country having competent jurisdiction (collectively, \u0026amp;ldquo;Trade Laws\u0026amp;rdquo;) to ensure that no services, payments, or other deliverables provided under this Contract are: (i) provided to, purchased by, routed through, or used for the direct benefit of any party subject to the restriction of a sanctions or export denial list; (ii) provided to, purchased by, routed through, or used for the direct benefit of any region subject to comprehensive sanctions (presently including Crimea, Cuba, Iran, Syria, Afghanistan or North Korea); or (iii) used for any purpose prohibited under applicable export control and sanctions laws and regulations, including, but not limited to, nuclear, chemical, or biological weapons proliferation.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;18.2. \u0026lt;u\u0026gt;Anti-Corruption.\u0026lt;\\/u\u0026gt; You affirm that Your policy and corporate practices comply with and require parties with whom You contract to, comply with all applicable anti-bribery laws that apply to it and its operations, including without limitation, the Indian Prevention of Corruption Act, 1988, U.K. Bribery Act 2010, and U.S. Foreign Corrupt Practices Act (collectively, \u0026quot;Anti-Bribery Laws\u0026quot;). In connection with Your performance under this Contract, You confirm that: (i) You are aware of and have appropriate procedures to comply with the Anti-Bribery Laws and will advise all persons and parties under Your control or acting as Your agent of the requirements of the Anti-Bribery Laws; (ii) You will not be or cause any Party to be in violation of the Anti-Bribery Laws; and (iii) should You learn of, or have reasons to know of, any request for payment that is inconsistent with the Anti-Bribery Laws, You shall immediately notify InMobi.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;18.3. In case You are found to have violated any Trade Laws or Anti-bribery Laws in connection with Your performance under this Contract, InMobi shall have the right to terminate this Contract with immediate effect and no further liability, upon written notice to You, without prejudice to any other rights or remedies available to InMobi under contract or in law.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you are an Advertiser\\/Demand Partner, please refer the Advertiser Terms to comply with any specific requirements, regulations and\\/or laws.\u0026lt;\\/p\u0026gt;\"","type":"","language":"","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Terms \u0026 Condition | Advertiser Terms of Service","meta_description":"Understand Inmobi's terms of service for advertisers using our platform. Learn about our policies and guidelines for successful campaigns."},{"page_type":"policypage","title":"Privacy Policy (en)","headline":"Privacy Policy","id":"privacy-policy","content":"\"\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;LAST UPDATED: FEBRUARY 2024\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;EFFECTIVE: FEBRUARY 2024\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;1. INTRODUCTION\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi runs a marketing platform solution which provides advertising and monetization services\\/products (whether owned or through its partners) to marketers and supply partners including through digital media, sites, surveys, owned or operated application(s)\\/widgets, exchange(s) for demand\\/supply, marketing automation solutions and other services, such as, fraud detection, reporting, audiences, attribution, analytics, modelling, segments, measurement (\u0026amp;ldquo;Marketing Platform\u0026amp;rdquo;).\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2. SCOPE OF THIS PRIVACY POLICY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.1 APPLICABILITY \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;This Privacy Policy explains how InMobi collects, uses and shares information from individuals that interact with its services, offering or platforms comprising its Marketing Platform (\u0026amp;ldquo;Marketing Platform Services\u0026amp;rdquo;) and its website, respectively. (\u0026amp;ldquo;InMobi\u0026amp;rdquo; means InMobi Pte. Ltd. and its subsidiaries). InMobi is the controller for the personal information we process, unless otherwise stated. InMobi Pte. Ltd. is an NAI (Network Advertising Initiative) member, and we adhere to the NAI Code of Conduct.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;2.2 NON-APPLICABILITY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may offer independent mobile applications, web content services, lock-screen platforms, social entertainment platform(s), widgets, and\\/or other software features to consumers through smart devices which may be preloaded on the devices, downloadable, hosted on web or made available through other digital media (\u0026amp;ldquo;Consumer Offering\u0026amp;rdquo;). This Privacy Policy does not apply to the collection by or processing practices of each of the foregoing services, respectively. If you are a consumer of any such Consumer Offering, the applicable privacy policy should be available to you through such services. Please refer to the respective privacy policies of each Consumer Offering for a description of its data collection and data use practices.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To the extent that foregoing Consumer Offering promotes any interest-based advertising using the Marketing Platform Services, the terms of this policy would apply to the data processing practices for such Marketing Platform Services.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Marketing Platform Services and Consumer Offering are collectively referred to as \u0026amp;ldquo;Services\u0026amp;rdquo;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;3. INMOBI MARKETING PLATFORM SERVICES \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi engages with third party site\\/app publishers and app developers to serve ads on their digital properties on behalf of its demand side advertising partners through various channels of advertising solutions including exchanges, network, off-network etc. InMobi may also serve ads on Consumer Offerings. InMobi also engages in campaign planning, measurement (e.g. whether an advertisement was viewed, its timestamp etc.) and attribution of advertisements, whether by itself or through third party measurement partners.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi provides Marketing Platform Services, including optimization of advertising campaigns, data analytics\\/enrichment, segment creation, user acquisition, re-engagement, remarketing or retargeting through various digital advertising channels. InMobi receives data into its Marketing Platform from various sources, including end user information collected by our systems, applications\\/offerings, partners, data\\/cookie vendors or customers (\u0026amp;ldquo;Sources\u0026amp;rdquo;), which may include third party apps, sites and services that you use. Please refer to the privacy policies of the apps, sites, and services you use to understand how those apps, sites and services collect, use, and share data from your interactions with them. InMobi is not responsible for how those third-party apps, sites and services collect and use data.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;4. WHAT PERSONAL INFORMATION DO WE COLLECT? \u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;When you view an advertisement distributed through InMobi on a site, app or other digital media, we may collect information on your device and your interaction with the advertisement. This information enables us to serve advertisements to you, improve our Services including to recognize your device when you use other sites and applications that have partnered with us. InMobi may also collect information about you when you elect to interact with our surveys or opinion-based applications. Information we may collect includes:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul style=\u0026quot;list-style-type:none\u0026quot;\u0026gt;\\n\\t\u0026lt;li\u0026gt;(a) Device identifiers. Device identifiers are alphanumeric strings that are unique to your device. These include:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;iOS devices\u0026amp;rsquo; Identifier for Advertising (IDFA) and iOS Identifier for Vendors (IDFV)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Google Advertising ID (GAID), or Android ID for Android devices\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Identifier for Advertising on OTT and CTV platforms\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;International mobile equipment identity (IMEI), in certain jurisdiction as permitted by applicable law\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Cookie IDs\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(b) Location information, including:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Geo-location or precise location of your device if you have given the app or site permission to collect your location information\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Location information we infer based on data collected through a WiFi identifier that your device is connected to, in accordance with applicable law and provided location access is permitted\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Location information we infer from your device\u0026amp;rsquo;s IP address, provided that we will not infer location from an IP address to a more precise than city-level of accuracy unless you have given the app or site permission to collect your location information\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(c) Network information, including:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Mobile carrier\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Network provider or ISP\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Network type (e.g., WiFi or cellular)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;IP address\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;IDs of WiFi access points to which your device is connected\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Date and time of connection\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;(d) Information about apps or sites and our Software Development Kit (SDK), including:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;App or site name or version\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;App identifier\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;SDK version\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;API key identifier\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Other information about\\/on your device, including:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Device type (e.g., make and model)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Device startup time and update time\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Device name\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Screen size\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Memory and hard drive capacity\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Operating system and version (e.g., iOS 14, Android, Windows, Blackberry)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Mobile browser used (e.g., Chrome, Safari, Firefox)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Language settings (including country code) and time zone\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;App usage\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Device sensor signals (Accelerometer, Gyroscope, Proximity sensor, Orientation\\/Rotation Vector, Audio Controls Integration)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Advertisement information. We collect information about the ad presented on your device, including:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;The content type of the ad (the advertiser and category, e.g. games, finance, entertainment, news)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;The ad type (e.g. whether the ad is a text, image, video or other format based)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Where the ad is being served (e.g. the site, digital media or app on which the ad appears)\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Whether you viewed, clicked or otherwise interacted with the ad\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Survey information. We may ask users to voluntarily participate in online surveys. These surveys help brands improve their products and services offered to you. If you fill out a survey, we may collect your device information described above and information you provide, including your:\\n\\t\u0026lt;ul\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Age\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Name\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Email address\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Phone number\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Gender\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Occupation and income range\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Family size and other demographic information\u0026lt;\\/li\u0026gt;\\n\\t\\t\u0026lt;li\u0026gt;Preference for brands, modes of travel, and other consumer choices.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;\\/ul\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Other marketing information:\\n\\t\u0026lt;p\u0026gt;In the context of our Marketing Platform Services, our customers, partners or vendors may also disclose to us certain personal or non-personal information they have separately collected about you during your interaction with their apps, sites or services so that we can effectively provide our Services. This may in the context of websites, including mobile websites, include cookies, other technologies, or other aggregated characteristics or other identifiers related to your device to understand your interaction with such site and to serve certain types of ads relevant to your interests.\u0026amp;nbsp;\u0026lt;\\/p\u0026gt;\\n\\n\\t\u0026lt;p\u0026gt;These parties serve you cookies in accordance with their own specific privacy\\/cookie policies and subject to their own applicable legal requirements. We do not use the information they provide to us for any purpose other than as permitted by such third parties or for providing or improving our Services.\u0026lt;\\/p\u0026gt;\\n\\n\\t\u0026lt;p\u0026gt;Notably, one of our media partners is Google. Please see the link below which describes Google\u0026amp;#39;s collection\\/use of data:\u0026lt;\\/p\u0026gt;\\n\\n\\t\u0026lt;p\u0026gt;\u0026lt;a href=\u0026quot;https:\\/\\/policies.google.com\\/technologies\\/partner-sites\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;How Google uses data when you use our partners\u0026amp;#39;\u0026amp;nbsp;sites or apps\u0026lt;\\/a\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\\t\u0026lt;p\u0026gt;We do not collect any sensitive data such as racial or ethnic origin, political opinions, religious or philosophical beliefs, genetic\u0026amp;nbsp;data, biometric\u0026amp;nbsp;data,\u0026amp;nbsp;data\u0026amp;nbsp;concerning health. We may show targeted advertisements to fitness enthusiasts.\u0026lt;\\/p\u0026gt;\\n\\t\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;5. HOW DO WE USE YOUR PERSONAL INFORMATION?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We use the information that we collect about your device to:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Display advertisements on your device, which may include interest-based advertising customized to your interests, preferences, locations\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;For remarketing or retargeting i.e. to display relevant ads if you have previously visited\\/accessed\\/downloaded a site or mobile application that we partner with\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;For bidding to serve advertisements and to determine which ads are most effective\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Analyze and provide our demand partners or advertisers reports on the effectiveness of advertisements and campaigns, including across different types of devices based on our determination of devices that are related to the same person. We, or third parties whom we engage to provide this service, may use cross-device data to provide interest-based advertising services and to deliver tailored ads to users across multiple mobile devices including over the top applications and smart televisions\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Avoid showing you the same ads too many times\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Build custom audience segments to enable our customers and partners better target their advertisements and offers\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Improve our Services and assist our customers and partners in improving their products and services\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Detect, deter and prevent fraud, fraudulent traffic or to protect the security of our systems\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;We may process your survey responses and share the response data with the brands who are our customers\\/marketers\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;6. WHO DO WE SHARE YOUR PERSONAL INFORMATION WITH?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may share the information we collect or receive about you as described in this Policy as follows:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;Publishers and Supply Partners. We may share your information with publishers (the app or site publishers) to help them understand how users interact with their apps and sites and advertisements on their apps and sites\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Demand Partners and Advertisers. We may share your information with demand partners, brands and advertisers who use our Marketing Platform, to allow them to understand the performance of their campaigns; and to help them better target their campaigns, products or offerings\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Marketing Partners. We may share your information with data partners who help us with better understanding your preferences by providing data enrichment, analytics and identification services and measurement companies who help us with attribution and tracking of advertisements distributed through us (\u0026amp;ldquo;Marketing Partners\u0026amp;rdquo;)\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Service Providers. We may share personal information we collect about you with our third-party service providers. The categories of service providers to whom we entrust personal information include: IT and related services; fraud detection, information and services; payment processors; customer service providers; and vendors to support the provision of the Services\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Group. We may share personal information with the Group so that the Services of InMobi and\\/or the Group may be improved and otherwise to serve you and\\/or our customers better with all our offerings including effective content management \u0026amp;ldquo;Group\u0026amp;rdquo; as used in this policy, means, with respect to InMobi, its affiliates and group entities listed \u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/affiliates-and-group-entities\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Disclosures to Protect Us or Others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others\u0026amp;rsquo; rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Disclosures in the Event of Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and\\/or contract\u0026amp;lt;,\\/li\u0026amp;gt;\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;International Data Transfers. Where applicable, we will protect information through other legally valid methods, including international data transfer agreements. You agree that all information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live. We have taken appropriate safeguards to require that your personal information will remain protected and require our third-party service providers and partners to have appropriate safeguards as well. Further details can be provided upon request.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;7. HOW DO WE KEEP PERSONAL INFORMATION SECURE?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi uses reasonable technical and organizational measures to protect the information it collects about you in compliance with its legal and privacy requirements and contractual obligations. We also seek appropriate contractual protection from our partners regarding their collection, use or treatment of user data. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Services. If we learn of a security system\u0026amp;rsquo;s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail or by sending an email to you.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;8. HOW LONG DO WE KEEP YOUR INFORMATION?\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi retains information collected in the context of our Marketing Platform for a period of up to thirteen (13) months, unless otherwise required by law or applicable contract.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may retain the information it obtains about you as per the instructions of its customers or partners who provide such information or as required to fulfil our contractual obligations. In case any information is provided by you in participation of a survey or opinion-based application by InMobi, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;After the applicable retention period, InMobi will only retain and may only use your data: (i) in an aggregated or anonymized format; (ii) to comply with its legal obligations; and (iii) to resolve disputes and enforce agreements. Please note that the use cases stated in this provision will apply as an exception to your data subject or consumer rights related requests.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;9. OPTING OUT OF INTEREST BASED ADS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Opting out of interest-based advertising:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;If you prefer not to receive interest-based advertising from InMobi, you can opt out at any time by going to the InMobi\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/www.inmobi.com\\/page\\/opt-out\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Opt Out\u0026lt;\\/a\u0026gt;\u0026amp;nbsp;page and submitting your device ID or any other listed identifier. If you opt-out of interest-based advertising, you will still receive \u0026quot;generic\u0026quot; ads from InMobi. To opt-out of our cross-device ad targeting, you must opt-out on every device browser and device using the appropriate opt-out methods.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Opting out of surveys:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;Each survey that you participate in will provide opt-out instructions, including an option to skip questions, which if elected will ensure that we do not include your device for that survey. Please note that if you opt-out of a survey you may still receive other survey requests. If we reach out to you through marketing communication modes such as emails, you will have the option to unsubscribe from such marketing communications through links provided in such emails.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;Opting out of Connected TV:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;If you opt-out of interest-based ads on your connected TV device, your advertising ID will not be used to build profiles or target you with interest-based ads and it is likely that you will get irrelevant ads which are not tailored to your interest. To disable interest-based ads, please use the Opt-Out on your Connected TV device as shown below.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;On your device, visit\u0026amp;nbsp;Operating System (OS) Privacy Settings. Select\u0026amp;nbsp;Limit Ad Tracking\u0026amp;nbsp;(for iOS\\/tvOS devices),\u0026amp;nbsp;Opt-out of Interest-Based Ads\u0026amp;nbsp;(for Android devices),\u0026amp;nbsp;Limit Ad Tracking\u0026amp;nbsp;(for Roku devices), or similar setting offered by your OS. Please go through your device manufacturer\u0026amp;rsquo;s privacy policy for more information.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;You may also opt out of interest-based advertising via NAI. Please visit\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/mobile-choice\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Mobile Choices | NAI: Network Advertising Initiative\u0026lt;\\/a\u0026gt;\u0026amp;nbsp;for opting out of interest-based ad on mobile devices and\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/www.networkadvertising.org\\/internet-connected-tv-choices\\/\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Internet Connected TV Choices | NAI: Network Advertising Initiative\u0026lt;\\/a\u0026gt;\u0026amp;nbsp;on TV.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;10. PRIVACY RIGHTS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi provides consumers with data subject or consumer rights as and when and to the extent required under such applicable laws.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;General Data Protection Regulation (GDPR):\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;If you are an EEA data subject, kindly refer our EEA Privacy Policy\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/privacy-policy-for-eea\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;https:\\/\\/advertising.inmobi.com\\/privacy-policy-for-eea\\/\u0026lt;\\/a\u0026gt;\u0026amp;nbsp;to see your data subject rights under GDPR\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;em\u0026gt;California:\u0026lt;\\/em\u0026gt;\u0026amp;nbsp;The California Consumer Privacy Act of 2018, as amended (\u0026amp;ldquo;CCPA\u0026amp;rdquo;) provides California residents with the right to know what categories of personal information InMobi has collected about them and whether InMobi disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding 12 months. The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in \u0026amp;ldquo;4. WHAT INFORMATION DO WE COLLECT?\u0026amp;rdquo; and \u0026amp;ldquo;5. HOW DO WE USE YOUR INFORMATION?\u0026amp;rdquo; above, respectively. The categories of third parties with whom we may share your information are listed in \u0026amp;ldquo;6. WHO DO WE SHARE YOUR INFORMATION WITH?\u0026amp;rdquo; above.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;California residents have the right to opt out of the \u0026amp;ldquo;sale\u0026amp;rdquo; of their personal information. Under the CCPA, \u0026amp;ldquo;sale\u0026amp;rdquo; is defined broadly and includes the transfer of personal information by a business to a third party for valuable consideration (even if there is no exchange of money). InMobi may be deemed to be \u0026amp;ldquo;selling\u0026amp;rdquo; personal information. The categories of personal information we have \u0026amp;ldquo;sold\u0026amp;rdquo; and the categories of third parties we have \u0026amp;ldquo;sold\u0026amp;rdquo; personal information to in the preceding twelve months are listed in \u0026amp;ldquo;6. WHO DO WE SHARE YOUR INFORMATION WITH?\u0026amp;rdquo; above.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Residents of the State of California (in the United States) have the following additional privacy rights:\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;You have a right to exercise certain consumer rights such as request to know\\/ disclose\\/ access\\/ delete your data, collected in the last 12 months, by writing to us at\u0026amp;nbsp;\u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;You have the right to opt out of selling of your data by clicking on the following link:\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/page\\/opt-out\\/#int-based-opt-out\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Do not sell my data\u0026lt;\\/a\u0026gt;.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Non-Discrimination.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Authorized Agent.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To designate an authorized agent, please contact us as set forth in \u0026amp;ldquo;17. CONTACT US\u0026amp;rdquo; below and provide written authorization signed by you and your designated agent.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Verification.\u0026lt;\\/strong\u0026gt;\u0026amp;nbsp;To protect your privacy, we will take steps the following steps to verify your identity before fulfilling your request. When you make a request, we will ask you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include information about your device.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;Additional Privacy Rights for Residents of Colorado, Connecticut, Virginia and Utah\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;ul\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi does not \u0026amp;ldquo;sell\u0026amp;rdquo; your personal information. We process your personal information for the purposes of \u0026amp;ldquo;targeted advertising\u0026amp;rdquo; (\u0026amp;#39;interest based advertising\u0026amp;#39; for the purposes of this Privacy Policy) as that term is defined under the Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act and Utah Consumer Privacy Act.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;Residents of Colorado, Connecticut, and Virginia can opt out of interest based advertising by going to the InMobi \u0026lt;a href=\u0026quot;\\/page\\/opt-out\\/\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;Opt Out\u0026lt;\\/a\u0026gt; page.\u0026lt;\\/li\u0026gt;\\n\\t\u0026lt;li\u0026gt;InMobi does not engage in profiling of consumers in furtherance of automated decisions that produce legal or similarly significant effects, as those terms are defined under the Colorado Privacy Act.\u0026lt;\\/li\u0026gt;\\n\u0026lt;\\/ul\u0026gt;\\n\\n\u0026lt;p\u0026gt;The privacy laws of your country may grant you the following additional privacy rights relating to their personal information: right to access, request correction, request deletion\\/anonymization\\/blocking, restrict\\/object to processing, withdraw your consent, request data portability, be informed about third parties with whom your data has been shared, and request review of decisions taken exclusively based on automated processing. To exercise these rights, please write to us at\u0026amp;nbsp;\u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;11. INTERNATIONAL TRANSFERS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may share your information with clients, customers, partners, the Group and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EEA resident, we may share your information with our non-EEA clients or the Group), subject to any contractual or legal requirements. You agree that all information processed by us may be transferred, processed, and stored anywhere in the world.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;While some countries may not have data protection laws that are equivalent to those of the country in which you reside, we will take reasonable measures to protect your information in accordance with this Privacy Policy.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;12. LEAD GENERATION CAMPAIGNS\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi may offer form-based advertising solutions to marketers that include the collection of voluntary information from you as part of an advertisement that contains a questionnaire. Such information may consist of personal data, non-personal information or data, or both. All the information that you voluntarily provide in response to such form or questionnaire is typically forwarded directly to the relevant marketer\u0026amp;rsquo;s servers or their landing page and in such cases will be governed by such marketer\u0026amp;#39;s privacy policies in place at the time of transfer.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;In the event any personal data is directly processed by InMobi, you acknowledge that InMobi may be required to store such information for the period during which it continues to manage the applicable lead-generation campaign for its marketer on whose behalf the information is collected. This information may be temporarily stored by InMobi solely for running such form-based campaigns and will be used only for the purpose of optimization of such campaigns, subject to applicable legal\\/privacy and contractual requirements. InMobi has implemented internal safeguards to protect the temporary storage of this information and uses reasonable technical and organizational measures to protect the same. InMobi has mechanisms to delete or anonymize any personal data after the said campaign is concluded or within a period thirty (30) days from the same. Pursuant to the conclusion of the applicable campaign, InMobi may retain and use your Information only to the extent necessary for it to create reports for its client, comply with its legal obligations, resolve disputes and enforce agreements and no other purpose. Any non-personal information or data submitted by you may be used for improving our Services.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you have any questions about InMobi lead generation campaigns, please contact us at:\u0026amp;nbsp;\u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;. InMobi will refer any enquiries or complaints to the relevant marketer responsible for the processing of data provided as part of lead generation campaigns.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;13. COOKIES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We use cookies and beacons to help us collect some of the information we have described above. This may be done when you interact with us or our third-party partners who enable InMobi to collect data related to your interaction with their apps or sites for the purpose of serving relevant Ads to you and\\/or improve our services. We may also use cookies\u0026amp;nbsp;on our and our advertiser\u0026amp;rsquo;s websites to provide website functionality and advertising to you respectively, and to save you having to provide the information you have already given us on subsequent visits to our site.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;For more detailed information about the technologies we use and your ability to control those cookies, please visit our\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/cookie-policy\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;cookie policy\u0026lt;\\/a\u0026gt;. We recommend that you review the privacy policies of the third-party apps, services or sites that you directly interact with to learn how those third parties use cookies.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;14. PRIVACY OF CHILDREN\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;InMobi complies with the age-gating requirements under applicable privacy laws such as Children\u0026amp;#39;s Online Privacy Protection Act (COPPA) and California Consumer Privacy Act, as amended (CCPA) in the U.S.,\u0026amp;nbsp;Lei Geral de\u0026amp;nbsp;Prote\u0026amp;ccedil;\u0026amp;atilde;o\u0026amp;nbsp;de Dados Pessoais (LGPD), General law of personal data protection in Brazil and GDPR in the EEA and does not knowingly collect personal data about users of sites or apps directed to children. Please also visit our\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/advertising.inmobi.com\\/coppa-terms\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot; target=\u0026quot;_blank\u0026quot;\u0026gt;COPPA Policy\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;15. OTHER WEBSITES\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;Our website and the ads we service may contain links to other websites. You should be aware that we are not responsible for the privacy practices of such other websites as those may have different privacy policies and terms of use and are not associated with us. You agree that we cannot control these links and we shall not be responsible for any use of such websites.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;16. CHANGES TO THIS PRIVACY POLICY\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We may amend this Privacy Policy at any time. The amended Privacy Policy will be displayed on our site. If we make any material changes, we will notify you by means of a notice on this site prior to the change becoming effective. Please check our Privacy Policy regularly to ensure you have read the latest version.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;\u0026lt;strong\u0026gt;17. CONTACT US\u0026lt;\\/strong\u0026gt;\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;If you have any questions about this Privacy Policy, please contact us at\u0026amp;nbsp;\u0026lt;a href=\u0026quot;mailto:privacy@inmobi.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;privacy@inmobi.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;We have appointed a representative in the EU. You can contact them by post at Taylor Vinters Europe Limited, Clifton House, Fitzwilliam Street Lower, Dublin, D02 XT91, Ireland, or by email at \u0026lt;a href=\u0026quot;mailto:representative@taylorvinters.com\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;representative@taylorvinters.com\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\\n\\n\u0026lt;p\u0026gt;To check the previous version of the privacy policy, please\u0026amp;nbsp;\u0026lt;a href=\u0026quot;https:\\/\\/2714195.fs1.hubspotusercontent-na1.net\\/hubfs\\/2714195\\/inmobi%20website\\/Eng_Prev_Ver_Privacy_Policy_090822.pdf\u0026quot; style=\u0026quot;color: #0b4dcc;\u0026quot;\u0026gt;click here\u0026lt;\\/a\u0026gt;.\u0026lt;\\/p\u0026gt;\"","type":"Privacy Policy","language":"English","hero_tile":"","tile2_heading":"","cards_tile":"","alt_tile":"","canonical_tag":"","meta_title":"Privacy Policy","meta_description":"InMobi is the world's leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions"}],"page_navigation":[{"general_links":[{"link_name":"Content Guidelines Advertisers","link_url":"https://advertising.inmobi.com/content-guidelines-advertisers/","segment_url":"content-guidelines-advertisers","new_window":"yes"},{"link_name":"Privacy Policy","link_url":"https://advertising.inmobi.com/privacy-policy/","segment_url":"privacy-policy","new_window":"yes"},{"link_name":"Cookie Policy","link_url":"https://advertising.inmobi.com/cookie-policy/","segment_url":"cookie-policy","new_window":"yes"},{"link_name":"COPPA","link_url":"https://advertising.inmobi.com/coppa-terms/","segment_url":"coppa-terms","new_window":"yes"},{"link_name":"Security","link_url":"https://www.inmobi.com/security","segment_url":"security","new_window":"yes"},{"link_name":"Trust and Safety","link_url":"https://advertising.inmobi.com/trust-and-safety/","segment_url":"trust-and-safety","new_window":"yes"}],"general_links_heading":[{"link_name":"General","link_url":"","segment_url":"","new_window":""}],"publisher_links":[{"link_name":"InMobi CMP Terms of Service","link_url":"https://advertising.inmobi.com/cmp-terms/","segment_url":"cmp-terms","new_window":"yes"},{"link_name":"Content Guidelines Publishers","link_url":"https://advertising.inmobi.com/content-guidelines-publishers/","segment_url":"content-guidelines-publishers","new_window":"yes"},{"link_name":"InMobi Sanctions Compliance","link_url":"https://advertising.inmobi.com/sanctions-compliance/","segment_url":"sanctions-compliance","new_window":"yes"}],"publisher_links_heading":[{"link_name":"Publisher Policy","link_url":"https://advertising.inmobi.com/publisher-policy/","segment_url":"publisher-policy","new_window":"yes"}],"gdpr":[{"link_name":"Privacy Policy for EEA","link_url":"https://advertising.inmobi.com/privacy-policy-for-eea/","segment_url":"privacy-policy-for-eea","new_window":"yes"},{"link_name":"Data Subject / Consumer Request Policy","link_url":"https://advertising.inmobi.com/data-subject-consumer-request-policy/","segment_url":"data-subject-consumer-request-policy","new_window":"yes"}],"gdpr_heading":[{"link_name":"GDPR","link_url":"","segment_url":"","new_window":""}],"ccpa":[],"ccpa_heading":[]}],"policy_type":[{"link_name":"English","link_url":"https://www.inmobi.com/privacy-policy","segment_url":"privacy-policy","new_window":""},{"link_name":"Spanish","link_url":"https://www.inmobi.com/privacy-policy-es","segment_url":"privacy-policy-es","new_window":""},{"link_name":"Portuguese","link_url":"https://www.inmobi.com/privacy-policy-por","segment_url":"privacy-policy-por","new_window":""},{"link_name":"Bahasa","link_url":"https://www.inmobi.com/privacy-policy-id","segment_url":"privacy-policy-id","new_window":""},{"link_name":"Japanese","link_url":"https://japan.inmobi.com/privacy-policy","segment_url":"","new_window":"yes"},{"link_name":"Chinese","link_url":"https://inmobi.cn/privacy-policy","segment_url":"","new_window":"yes"}],"preload_images":[{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_hero_banner_desktop.jpg"},{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_hero_banner_mobile.jpg"},{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/quick-insights-img.png"},{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/delivering-deep-img.png"},{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/experts-share-img.png"},{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_marketing.jpg"},{"tile_image":"https://2714195.fs1.hubspotusercontent-na1.net/hubfs/2714195/inmobi%20website/ramadan_marketing_mobile.jpg"}],"ui_path":"https://web.inmobicdn.net/website/website/6.0.1","ui_path_min":"https://web.inmobicdn.net/website/website/6.0.2","defaultDeviceType":"desktop"}]}},"page":"/[id]","query":{"id":"privacy-policy"},"buildId":"1.0.0","isFallback":false,"isExperimentalCompile":false,"gip":true,"scriptLoader":[]}</script></body></html>