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https://www.magnite.com/wp-content/uploads/2024/08/20240802_Tennis_Australia_BLOG_01-1-2048x1152.png 2048w, https://www.magnite.com/wp-content/uploads/2024/08/20240802_Tennis_Australia_BLOG_01-1-375x211.png 375w, https://www.magnite.com/wp-content/uploads/2024/08/20240802_Tennis_Australia_BLOG_01-1-430x242.png 430w" sizes="(max-width: 768px) 100vw, 768px" /> </div> <p class="text-brand-black text-xs leading-[1.5] group-hover/menu-posts:text-[#747474] group-hover/menu-post:!text-brand-black line-clamp-1"> Tennis Australia Works with Magnite to Unlock the Power of Programmatic</p> <a class="absolute inset-0" href="https://www.magnite.com/case-studies/tennis-australia-works-with-magnite-to-unlock-the-power-of-programmatic/" target="_self" title="Tennis Australia Works with Magnite to Unlock the Power of Programmatic" > <span class="sr-only">Tennis Australia Works with Magnite to Unlock the Power of Programmatic</span> </a> </div> <div class="relative pt-5 px-5 pb-2.5 md:hover:bg-[#F2F2F2] group/menu-post"> <div class="mb-2.5 aspect-w-[202] aspect-h-[112] prose-img:object-cover group-hover/menu-posts:opacity-70 group-hover/menu-post:!opacity-100 transition-opacity duration-300"> <img width="768" height="432" src="https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-768x432.png" class="attachment-medium_large size-medium_large" alt="Densu Nestle" loading="lazy" decoding="async" srcset="https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-768x432.png 768w, https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-300x169.png 300w, https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-1024x576.png 1024w, https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-1536x864.png 1536w, https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-2048x1152.png 2048w, https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-375x211.png 375w, https://www.magnite.com/wp-content/uploads/2024/07/20240604_Densu_Nestle-430x242.png 430w" sizes="(max-width: 768px) 100vw, 768px" /> </div> <p class="text-brand-black text-xs leading-[1.5] group-hover/menu-posts:text-[#747474] group-hover/menu-post:!text-brand-black line-clamp-1"> Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms</p> <a class="absolute inset-0" href="https://www.magnite.com/case-studies/magnite-and-nestle-dentsu-indonesia-boost-ad-performance-for-milo-and-nescafe-with-maximum-brand-exposure-on-premium-streaming-platforms/" target="_self" title="Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms" > <span class="sr-only">Magnite and Nestlé Dentsu Indonesia Boost Ad Performance for Milo and Nescafe with Maximum Brand Exposure on Premium Streaming Platforms</span> </a> </div> </div> </div> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://www.magnite.com/event-hub/" target="_self" > <span>Events</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://www.magnite.com/university/" target="_self" > <span>Magnite University</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://www.magnite.com/research/" target="_self" > <span>Research</span> </a> <div class="hidden md:block absolute md:top-0 md:left-[243px] z-20 md:w-[243px] md:h-full overflow-hidden opacity-0 pointer-events-none md:group-hover/sub-item:opacity-100 md:group-hover/sub-item:pointer-events-auto"> <div class="hidden md:block md:h-full bg-white border-l border-brand-black shadow-[0px_4px_8px_0px_rgba(0,0,0,0.10)] group/menu-posts"> <div class="relative pt-5 px-5 pb-2.5 md:hover:bg-[#F2F2F2] group/menu-post"> <div class="mb-2.5 aspect-w-[202] aspect-h-[112] prose-img:object-cover group-hover/menu-posts:opacity-70 group-hover/menu-post:!opacity-100 transition-opacity duration-300"> <img width="768" height="691" src="https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-768x691.png" class="attachment-medium_large size-medium_large" alt="" loading="lazy" decoding="async" srcset="https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-768x691.png 768w, https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-300x270.png 300w, https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-1024x922.png 1024w, https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-1536x1382.png 1536w, https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-375x338.png 375w, https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5-430x387.png 430w, https://www.magnite.com/wp-content/uploads/2024/10/20241014_Global_Research_Japan_web_page_01-5.png 1600w" sizes="(max-width: 768px) 100vw, 768px" /> </div> <p class="text-brand-black text-xs leading-[1.5] group-hover/menu-posts:text-[#747474] group-hover/menu-post:!text-brand-black line-clamp-1"> Why Streaming TV Is a Must-Buy</p> <a class="absolute inset-0" href="https://www.magnite.com/research/japan-streaming2024/" target="_self" title="Why Streaming TV Is a Must-Buy" > <span class="sr-only">Why Streaming TV Is a Must-Buy</span> </a> </div> <div class="relative pt-5 px-5 pb-2.5 md:hover:bg-[#F2F2F2] group/menu-post"> <div class="mb-2.5 aspect-w-[202] aspect-h-[112] prose-img:object-cover group-hover/menu-posts:opacity-70 group-hover/menu-post:!opacity-100 transition-opacity duration-300"> <img width="768" height="429" src="https://www.magnite.com/wp-content/uploads/2023/12/Magnite-Streaming-Report-SEA-_Page_01-scaled-1-768x429.jpg" class="attachment-medium_large size-medium_large" alt="" loading="lazy" decoding="async" srcset="https://www.magnite.com/wp-content/uploads/2023/12/Magnite-Streaming-Report-SEA-_Page_01-scaled-1-768x429.jpg 768w, https://www.magnite.com/wp-content/uploads/2023/12/Magnite-Streaming-Report-SEA-_Page_01-scaled-1-300x168.jpg 300w, https://www.magnite.com/wp-content/uploads/2023/12/Magnite-Streaming-Report-SEA-_Page_01-scaled-1-1024x572.jpg 1024w, https://www.magnite.com/wp-content/uploads/2023/12/Magnite-Streaming-Report-SEA-_Page_01-scaled-1-1536x858.jpg 1536w, https://www.magnite.com/wp-content/uploads/2023/12/Magnite-Streaming-Report-SEA-_Page_01-scaled-1.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /> </div> <p class="text-brand-black text-xs leading-[1.5] group-hover/menu-posts:text-[#747474] group-hover/menu-post:!text-brand-black line-clamp-1"> Streaming TV’s New Era in SEA</p> <a class="absolute inset-0" href="https://www.magnite.com/research/sea-streaming2023/" target="_self" title="Streaming TV’s New Era in SEA" > <span class="sr-only">Streaming TV’s New Era in SEA</span> </a> </div> </div> </div> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="#" target="_self" data-mobile-menu-submenu-open> <span>Topics</span> <svg class="md:hidden shrink-0" width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13L7 7L1 1" stroke="#222222" stroke-width="2"/> </svg> <svg class="hidden md:block shrink-0" width="5" height="8" viewBox="0 0 5 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path id="Vector 2" d="M1 7L4 4L1 1" stroke="#222222"/> </svg> </a> <ul class="absolute top-0 left-0 md:top-[-1px] md:left-[243px] z-10 translate-x-full md:translate-x-0 w-full md:w-[244px] h-full md:h-auto md:min-h-[calc(100%+2px)] md:py-1 bg-white md:border md:border-brand-black md:opacity-0 md:pointer-events-none md:group-hover/sub-item:opacity-100 md:group-hover/sub-item:pointer-events-auto transition-transform md:transition-none duration-300" data-mobile-menu-submenu> <li class="md:hidden py-5 px-8 bg-brand-black"> <button class="flex items-center gap-2 text-white font-medium" type="button" data-mobile-menu-submenu-close> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 1L2 7L8 13" stroke="white" stroke-width="2"/> </svg> <span>Topics</span> </button> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/streaming/" target="_self"> <span>Streaming</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/olv/" target="_self"> <span>OLV</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/audience-data/" target="_self"> <span>Audience Data</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/supply-path-optimization/" target="_self"> <span>Supply Path Optimization</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/header-bidding/" target="_self"> <span>Header Bidding</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/audio/" target="_self"> <span>Audio</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/tag/transparency/" target="_self"> <span>Transparency</span> </a> </li> </ul> </li> </ul> <div class="hidden md:block md:h-full bg-white border-l border-brand-black shadow-[0px_4px_8px_0px_rgba(0,0,0,0.10)] group/menu-posts"> <div class="relative pt-5 px-5 pb-2.5 md:hover:bg-[#F2F2F2] group/menu-post"> <div class="mb-2.5 aspect-w-[202] aspect-h-[112] prose-img:object-cover group-hover/menu-posts:opacity-70 group-hover/menu-post:!opacity-100 transition-opacity duration-300"> <img width="768" height="432" src="https://www.magnite.com/wp-content/uploads/2023/05/DVIconWeb-768x432.png" class="attachment-medium_large size-medium_large" alt="" loading="lazy" decoding="async" srcset="https://www.magnite.com/wp-content/uploads/2023/05/DVIconWeb-768x432.png 768w, https://www.magnite.com/wp-content/uploads/2023/05/DVIconWeb-300x169.png 300w, https://www.magnite.com/wp-content/uploads/2023/05/DVIconWeb-1024x576.png 1024w, https://www.magnite.com/wp-content/uploads/2023/05/DVIconWeb-1536x864.png 1536w, https://www.magnite.com/wp-content/uploads/2023/05/DVIconWeb.png 1601w" sizes="(max-width: 768px) 100vw, 768px" /> </div> <p class="text-brand-black text-xs leading-[1.5] group-hover/menu-posts:text-[#747474] group-hover/menu-post:!text-brand-black line-clamp-1"> Adtech Fundamentals</p> <a class="absolute inset-0" href="https://magniteuniversity.learnupon.com/catalog/courses/2831332" target="_blank" title="Adtech Fundamentals" > <span class="sr-only">Adtech Fundamentals</span> </a> </div> <div class="relative pt-5 px-5 pb-2.5 md:hover:bg-[#F2F2F2] group/menu-post"> <div class="mb-2.5 aspect-w-[202] aspect-h-[112] prose-img:object-cover group-hover/menu-posts:opacity-70 group-hover/menu-post:!opacity-100 transition-opacity duration-300"> <img width="768" height="432" src="https://www.magnite.com/wp-content/uploads/2023/05/AdvancedTVforAdIconWeb-768x432.png" class="attachment-medium_large size-medium_large" alt="" loading="lazy" decoding="async" srcset="https://www.magnite.com/wp-content/uploads/2023/05/AdvancedTVforAdIconWeb-768x432.png 768w, https://www.magnite.com/wp-content/uploads/2023/05/AdvancedTVforAdIconWeb-300x169.png 300w, https://www.magnite.com/wp-content/uploads/2023/05/AdvancedTVforAdIconWeb-1024x576.png 1024w, https://www.magnite.com/wp-content/uploads/2023/05/AdvancedTVforAdIconWeb-1536x864.png 1536w, https://www.magnite.com/wp-content/uploads/2023/05/AdvancedTVforAdIconWeb.png 1601w" sizes="(max-width: 768px) 100vw, 768px" /> </div> <p class="text-brand-black text-xs leading-[1.5] group-hover/menu-posts:text-[#747474] group-hover/menu-post:!text-brand-black line-clamp-1"> Advanced TV for Advertisers</p> <a class="absolute inset-0" href="https://magniteuniversity.learnupon.com/catalog/courses/1182194" target="_blank" title="Advanced TV for Advertisers" > <span class="sr-only">Advanced TV for Advertisers</span> </a> </div> </div> </div> </li> <li class="md:relative py-5 px-8 md:pt-34px md:pb-30px md:px-5 bg-white border-b border-brand-black md:border md:border-b-[0] md:border-transparent group md:after:absolute md:after:top-full md:after:left-0 md:after:h-[1px] md:after:w-full md:after:bg-white md:after:opacity-0 md:hover:border-brand-black md:hover:after:opacity-100 "> <a class="flex items-center justify-between md:justify-start gap-2 md:text-17px text-brand-black font-medium leading-24px" href="https://www.magnite.com/about-us/" target="_self" data-mobile-menu-submenu-open> <span>About Us</span> <svg class="md:hidden" width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13L7 7L1 1" stroke="#222222" stroke-width="2"/> </svg> <svg class="hidden md:block" width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path id="Vector 2" d="M1 0.969482L4 3.96948L7 0.969482" stroke="#222222"/> </svg> </a> <div class="grid absolute top-0 left-0 translate-x-full md:translate-x-0 md:top-full md:left-[-1px] h-full md:h-auto bg-white transition-transform md:transition-none duration-300 md:border md:border-brand-black md:opacity-0 md:pointer-events-none md:group-hover:opacity-100 md:group-hover:pointer-events-auto md:min-h-[--submenu-height] w-full md:w-[245px]" data-mobile-menu-submenu data-mobile-menu-submenu-parent> <ul class="md:py-1 group/sub-menu"> <li class="md:hidden py-5 px-8 bg-brand-black"> <button class="flex items-center gap-2 text-white font-medium" type="button" data-mobile-menu-submenu-close> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 1L2 7L8 13" stroke="white" stroke-width="2"/> </svg> <span>About Us</span> </button> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="/about-us/" target="_self" data-mobile-menu-submenu-open> <span>Our Company</span> <svg class="md:hidden shrink-0" width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13L7 7L1 1" stroke="#222222" stroke-width="2"/> </svg> <svg class="hidden md:block shrink-0" width="5" height="8" viewBox="0 0 5 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path id="Vector 2" d="M1 7L4 4L1 1" stroke="#222222"/> </svg> </a> <ul class="absolute top-0 left-0 md:top-[-1px] md:left-[243px] z-10 translate-x-full md:translate-x-0 w-full md:w-[244px] h-full md:h-auto md:min-h-[calc(100%+2px)] md:py-1 bg-white md:border md:border-brand-black md:opacity-0 md:pointer-events-none md:group-hover/sub-item:opacity-100 md:group-hover/sub-item:pointer-events-auto transition-transform md:transition-none duration-300" data-mobile-menu-submenu> <li class="md:hidden py-5 px-8 bg-brand-black"> <button class="flex items-center gap-2 text-white font-medium" type="button" data-mobile-menu-submenu-close> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 1L2 7L8 13" stroke="white" stroke-width="2"/> </svg> <span>Our Company</span> </button> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/about-us/" target="_self"> <span>About Us</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/press/" target="_self"> <span>News</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/locations/" target="_self"> <span>Office Locations</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/awards/" target="_self"> <span>Recognition</span> </a> </li> </ul> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="/careers/" target="_self" data-mobile-menu-submenu-open> <span>Careers</span> <svg class="md:hidden shrink-0" width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13L7 7L1 1" stroke="#222222" stroke-width="2"/> </svg> <svg class="hidden md:block shrink-0" width="5" height="8" viewBox="0 0 5 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path id="Vector 2" d="M1 7L4 4L1 1" stroke="#222222"/> </svg> </a> <ul class="absolute top-0 left-0 md:top-[-1px] md:left-[243px] z-10 translate-x-full md:translate-x-0 w-full md:w-[244px] h-full md:h-auto md:min-h-[calc(100%+2px)] md:py-1 bg-white md:border md:border-brand-black md:opacity-0 md:pointer-events-none md:group-hover/sub-item:opacity-100 md:group-hover/sub-item:pointer-events-auto transition-transform md:transition-none duration-300" data-mobile-menu-submenu> <li class="md:hidden py-5 px-8 bg-brand-black"> <button class="flex items-center gap-2 text-white font-medium" type="button" data-mobile-menu-submenu-close> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 1L2 7L8 13" stroke="white" stroke-width="2"/> </svg> <span>Careers</span> </button> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/careers/" target="_self"> <span>Careers Overview</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/diversity-inclusion/" target="_self"> <span>Diversity & Inclusion</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/benefits-culture/" target="_self"> <span>Benefits & Culture</span> </a> </li> </ul> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://www.magnite.com/leadership/" target="_self" > <span>Leadership</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://investor.magnite.com/" target="_blank" > <span>Investor Relations</span> <svg width="20" height="21" viewBox="0 0 20 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.5 8.32325C17.5004 8.44664 17.4642 8.56738 17.3961 8.67026C17.328 8.77314 17.2309 8.85356 17.1172 8.90137C17.0401 8.93198 16.9579 8.94788 16.875 8.94825C16.709 8.94754 16.5497 8.88323 16.4297 8.76856L14.5312 6.86231L11.6875 9.70606C11.5708 9.82095 11.4137 9.88547 11.25 9.88575C11.084 9.88504 10.9247 9.82073 10.8047 9.70606C10.6878 9.58889 10.6222 9.43015 10.6222 9.26465C10.6222 9.09915 10.6878 8.94041 10.8047 8.82325L13.6484 5.9795L11.7422 4.08106C11.6574 3.99069 11.5999 3.87817 11.5764 3.7565C11.5529 3.63484 11.5643 3.509 11.6094 3.39356C11.6572 3.27981 11.7376 3.18275 11.8405 3.11463C11.9434 3.04651 12.0641 3.01036 12.1875 3.01075H16.875C17.0408 3.01075 17.1997 3.07659 17.3169 3.1938C17.4342 3.31101 17.5 3.46998 17.5 3.63575V8.32325ZM14.375 11.1357C14.2092 11.1357 14.0503 11.2016 13.9331 11.3188C13.8158 11.436 13.75 11.595 13.75 11.7607V16.7607H3.75V6.76075H8.75C8.91576 6.76075 9.07473 6.6949 9.19194 6.57769C9.30915 6.46048 9.375 6.30151 9.375 6.13575C9.375 5.96998 9.30915 5.81101 9.19194 5.6938C9.07473 5.57659 8.91576 5.51075 8.75 5.51075H3.75C3.41848 5.51075 3.10054 5.64244 2.86612 5.87686C2.6317 6.11128 2.5 6.42922 2.5 6.76075V16.7607C2.5 17.0923 2.6317 17.4102 2.86612 17.6446C3.10054 17.879 3.41848 18.0107 3.75 18.0107H13.75C14.0815 18.0107 14.3995 17.879 14.6339 17.6446C14.8683 17.4102 15 17.0923 15 16.7607V11.7607C15 11.595 14.9342 11.436 14.8169 11.3188C14.6997 11.2016 14.5408 11.1357 14.375 11.1357Z" fill="currentColor"></path> </svg> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="/esg/" target="_self" data-mobile-menu-submenu-open> <span>ESG</span> <svg class="md:hidden shrink-0" width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13L7 7L1 1" stroke="#222222" stroke-width="2"/> </svg> <svg class="hidden md:block shrink-0" width="5" height="8" viewBox="0 0 5 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path id="Vector 2" d="M1 7L4 4L1 1" stroke="#222222"/> </svg> </a> <ul class="absolute top-0 left-0 md:top-[-1px] md:left-[243px] z-10 translate-x-full md:translate-x-0 w-full md:w-[244px] h-full md:h-auto md:min-h-[calc(100%+2px)] md:py-1 bg-white md:border md:border-brand-black md:opacity-0 md:pointer-events-none md:group-hover/sub-item:opacity-100 md:group-hover/sub-item:pointer-events-auto transition-transform md:transition-none duration-300" data-mobile-menu-submenu> <li class="md:hidden py-5 px-8 bg-brand-black"> <button class="flex items-center gap-2 text-white font-medium" type="button" data-mobile-menu-submenu-close> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 1L2 7L8 13" stroke="white" stroke-width="2"/> </svg> <span>ESG</span> </button> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/esg/" target="_self"> <span>ESG Overview</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/talent-engagement/" target="_self"> <span>Talent Engagement</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/energy-environmental-efficiency/" target="_self"> <span>Energy & Environmental Efficiency</span> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-child-item "> <a class="inline-flex items-center gap-2 leading-[1.5] md:group-hover:text-[#747474] text-brand-black md:group-hover/sub-child-item:!text-brand-black" href="https://www.magnite.com/responsible-advertising-and-data-governance/" target="_self"> <span>Responsible Advertising & Data Governance</span> </a> </li> </ul> </li> </ul> </div> </li> <li class="md:hidden py-4 px-8 bg-[#E6E6E6] border-b border-brand-black login"> <a class="flex items-center justify-between md:justify-start gap-2 text-brand-black text-13px font-semibold leading-16px" href="#" target="_self" data-mobile-menu-submenu-open> <span>Login</span> <svg class="md:hidden" width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 13L7 7L1 1" stroke="#222222" stroke-width="2"/> </svg> <svg class="hidden md:block" width="8" height="5" viewBox="0 0 8 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path id="Vector 2" d="M1 0.969482L4 3.96948L7 0.969482" stroke="#222222"/> </svg> </a> <div class="grid absolute top-0 left-0 translate-x-full md:translate-x-0 md:top-full md:left-[-1px] h-full md:h-auto bg-white transition-transform md:transition-none duration-300 md:border md:border-brand-black md:opacity-0 md:pointer-events-none md:group-hover:opacity-100 md:group-hover:pointer-events-auto md:min-h-[--submenu-height] w-full md:w-[245px]" data-mobile-menu-submenu data-mobile-menu-submenu-parent> <ul class="md:py-1 group/sub-menu"> <li class="md:hidden py-5 px-8 bg-brand-black"> <button class="flex items-center gap-2 text-white font-medium" type="button" data-mobile-menu-submenu-close> <svg width="9" height="14" viewBox="0 0 9 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8 1L2 7L8 13" stroke="white" stroke-width="2"/> </svg> <span>Login</span> </button> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="http://platform.rubiconproject.com/" target="_self" > <span>DV+</span> <svg width="20" height="21" viewBox="0 0 20 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.5 8.32325C17.5004 8.44664 17.4642 8.56738 17.3961 8.67026C17.328 8.77314 17.2309 8.85356 17.1172 8.90137C17.0401 8.93198 16.9579 8.94788 16.875 8.94825C16.709 8.94754 16.5497 8.88323 16.4297 8.76856L14.5312 6.86231L11.6875 9.70606C11.5708 9.82095 11.4137 9.88547 11.25 9.88575C11.084 9.88504 10.9247 9.82073 10.8047 9.70606C10.6878 9.58889 10.6222 9.43015 10.6222 9.26465C10.6222 9.09915 10.6878 8.94041 10.8047 8.82325L13.6484 5.9795L11.7422 4.08106C11.6574 3.99069 11.5999 3.87817 11.5764 3.7565C11.5529 3.63484 11.5643 3.509 11.6094 3.39356C11.6572 3.27981 11.7376 3.18275 11.8405 3.11463C11.9434 3.04651 12.0641 3.01036 12.1875 3.01075H16.875C17.0408 3.01075 17.1997 3.07659 17.3169 3.1938C17.4342 3.31101 17.5 3.46998 17.5 3.63575V8.32325ZM14.375 11.1357C14.2092 11.1357 14.0503 11.2016 13.9331 11.3188C13.8158 11.436 13.75 11.595 13.75 11.7607V16.7607H3.75V6.76075H8.75C8.91576 6.76075 9.07473 6.6949 9.19194 6.57769C9.30915 6.46048 9.375 6.30151 9.375 6.13575C9.375 5.96998 9.30915 5.81101 9.19194 5.6938C9.07473 5.57659 8.91576 5.51075 8.75 5.51075H3.75C3.41848 5.51075 3.10054 5.64244 2.86612 5.87686C2.6317 6.11128 2.5 6.42922 2.5 6.76075V16.7607C2.5 17.0923 2.6317 17.4102 2.86612 17.6446C3.10054 17.879 3.41848 18.0107 3.75 18.0107H13.75C14.0815 18.0107 14.3995 17.879 14.6339 17.6446C14.8683 17.4102 15 17.0923 15 16.7607V11.7607C15 11.595 14.9342 11.436 14.8169 11.3188C14.6997 11.2016 14.5408 11.1357 14.375 11.1357Z" fill="currentColor"></path> </svg> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://streaming.magnite.com" target="_self" > <span>Streaming</span> <svg width="20" height="21" viewBox="0 0 20 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.5 8.32325C17.5004 8.44664 17.4642 8.56738 17.3961 8.67026C17.328 8.77314 17.2309 8.85356 17.1172 8.90137C17.0401 8.93198 16.9579 8.94788 16.875 8.94825C16.709 8.94754 16.5497 8.88323 16.4297 8.76856L14.5312 6.86231L11.6875 9.70606C11.5708 9.82095 11.4137 9.88547 11.25 9.88575C11.084 9.88504 10.9247 9.82073 10.8047 9.70606C10.6878 9.58889 10.6222 9.43015 10.6222 9.26465C10.6222 9.09915 10.6878 8.94041 10.8047 8.82325L13.6484 5.9795L11.7422 4.08106C11.6574 3.99069 11.5999 3.87817 11.5764 3.7565C11.5529 3.63484 11.5643 3.509 11.6094 3.39356C11.6572 3.27981 11.7376 3.18275 11.8405 3.11463C11.9434 3.04651 12.0641 3.01036 12.1875 3.01075H16.875C17.0408 3.01075 17.1997 3.07659 17.3169 3.1938C17.4342 3.31101 17.5 3.46998 17.5 3.63575V8.32325ZM14.375 11.1357C14.2092 11.1357 14.0503 11.2016 13.9331 11.3188C13.8158 11.436 13.75 11.595 13.75 11.7607V16.7607H3.75V6.76075H8.75C8.91576 6.76075 9.07473 6.6949 9.19194 6.57769C9.30915 6.46048 9.375 6.30151 9.375 6.13575C9.375 5.96998 9.30915 5.81101 9.19194 5.6938C9.07473 5.57659 8.91576 5.51075 8.75 5.51075H3.75C3.41848 5.51075 3.10054 5.64244 2.86612 5.87686C2.6317 6.11128 2.5 6.42922 2.5 6.76075V16.7607C2.5 17.0923 2.6317 17.4102 2.86612 17.6446C3.10054 17.879 3.41848 18.0107 3.75 18.0107H13.75C14.0815 18.0107 14.3995 17.879 14.6339 17.6446C14.8683 17.4102 15 17.0923 15 16.7607V11.7607C15 11.595 14.9342 11.436 14.8169 11.3188C14.6997 11.2016 14.5408 11.1357 14.375 11.1357Z" fill="currentColor"></path> </svg> </a> </li> <li class="py-5 px-8 md:pt-9px md:pb-11px md:px-5 md:hover:bg-[#F2F2F2] border-b md:border-none border-brand-black group/sub-item "> <a class="flex items-center justify-between gap-2 w-full leading-[1.5] md:group-hover/sub-menu:text-[#747474] text-brand-black md:group-hover/sub-item:!text-brand-black" href="https://console.springserve.com/" target="_self" > <span>SpringServe</span> <svg width="20" height="21" viewBox="0 0 20 21" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.5 8.32325C17.5004 8.44664 17.4642 8.56738 17.3961 8.67026C17.328 8.77314 17.2309 8.85356 17.1172 8.90137C17.0401 8.93198 16.9579 8.94788 16.875 8.94825C16.709 8.94754 16.5497 8.88323 16.4297 8.76856L14.5312 6.86231L11.6875 9.70606C11.5708 9.82095 11.4137 9.88547 11.25 9.88575C11.084 9.88504 10.9247 9.82073 10.8047 9.70606C10.6878 9.58889 10.6222 9.43015 10.6222 9.26465C10.6222 9.09915 10.6878 8.94041 10.8047 8.82325L13.6484 5.9795L11.7422 4.08106C11.6574 3.99069 11.5999 3.87817 11.5764 3.7565C11.5529 3.63484 11.5643 3.509 11.6094 3.39356C11.6572 3.27981 11.7376 3.18275 11.8405 3.11463C11.9434 3.04651 12.0641 3.01036 12.1875 3.01075H16.875C17.0408 3.01075 17.1997 3.07659 17.3169 3.1938C17.4342 3.31101 17.5 3.46998 17.5 3.63575V8.32325ZM14.375 11.1357C14.2092 11.1357 14.0503 11.2016 13.9331 11.3188C13.8158 11.436 13.75 11.595 13.75 11.7607V16.7607H3.75V6.76075H8.75C8.91576 6.76075 9.07473 6.6949 9.19194 6.57769C9.30915 6.46048 9.375 6.30151 9.375 6.13575C9.375 5.96998 9.30915 5.81101 9.19194 5.6938C9.07473 5.57659 8.91576 5.51075 8.75 5.51075H3.75C3.41848 5.51075 3.10054 5.64244 2.86612 5.87686C2.6317 6.11128 2.5 6.42922 2.5 6.76075V16.7607C2.5 17.0923 2.6317 17.4102 2.86612 17.6446C3.10054 17.879 3.41848 18.0107 3.75 18.0107H13.75C14.0815 18.0107 14.3995 17.879 14.6339 17.6446C14.8683 17.4102 15 17.0923 15 16.7607V11.7607C15 11.595 14.9342 11.436 14.8169 11.3188C14.6997 11.2016 14.5408 11.1357 14.375 11.1357Z" fill="currentColor"></path> </svg> </a> </li> </ul> </div> </li> <li class="md:hidden py-4 px-8 bg-[#E6E6E6] border-b border-brand-black language"> <a class="flex items-center justify-between md:justify-start gap-2 text-brand-black text-13px font-semibold leading-16px" 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class="text-sm sm:text-base text-brand-black/90 font-semibold last:font-normal"> <a href="https://www.magnite.com/insights/"> Insights</a> </li> <li class="text-sm sm:text-base text-brand-black/90">→</li> <li class="text-sm sm:text-base text-brand-black/90 font-semibold last:font-normal"> <a href="https://www.magnite.com/blog/"> Article</a> </li> </ul> </div> <div class="mb-8 sm:mb-12"> <figure> <img width="1914" height="1080" src="https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory.jpg" class="attachment-full size-full wp-post-image" alt="Magnite streaming publishers" decoding="async" fetchpriority="high" srcset="https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory.jpg 1914w, https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory-300x169.jpg 300w, https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory-1024x578.jpg 1024w, https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory-768x433.jpg 768w, https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory-1536x867.jpg 1536w, https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory-375x212.jpg 375w, https://www.magnite.com/wp-content/uploads/2024/07/Curated-Inventory-430x243.jpg 430w" sizes="(max-width: 1914px) 100vw, 1914px" /> </figure> </div> <div class="max-w-864px mx-auto"> <h1 class="mb-4 text-brand-black text-25px sm:text-40px md:text-55px leading-[1.12] md:leading-60px tracking-[-1.3px]">Tailored Support: How SSPs Help Different Streaming Publishers Win</h1> <div class="text-16px sm:text-18px leading-24px sm:leading-28px"> <p class="font-semibold">Ryan Kenney, Senior Vice President, Streaming Platform </p> <p class="whitespace-nowrap">July 18, 2024 | 5 min read</p> </div> <div class="anchor-offset my-12 text-brand-black sm:text-18px leading-[1.5] prose-p:my-6 [&>h3+p]:mt-4 [&>a]:underline [&>p_a]:underline [&>ul_a]:underline [&>ol_a]:underline [&>a]:underline-offset-4 [&>p_a]:underline-offset-4 [&>ul_a]:underline-offset-4 [&>ol_a]:underline-offset-4 prose-a:font-bold prose-ol:my-6 prose-ol:pl-5 prose-ol:list-decimal prose-ul:my-6 [&_ul_li]:relative [&_ul_li]:pl-26px [&_ul_li]:before:content-['→'] [&_ul_li]:before:absolute [&_ul_li]:before:left-0 prose-headings:!font-ftregolaneue prose-headings:font-semibold prose-h2:my-12 prose-h2:text-24px prose-h3:mt-12 prose-h3:mb-4 prose-h3:text-19px sm:prose-h3:text-18px [&_.container]:px-0 [&_.research-form]:py-0"> <p>As streaming platforms scale, SSPs play an increasingly critical role in helping publishers leverage programmatic ad buying for monetization. SSPs empower a wide range of publishers, from traditional TV networks to digital-first streaming services, by providing solutions tailored to their specific challenges and goals.</p> <p>In the streaming landscape, there are a myriad of <a href="https://www.magnite.com/blog/beyond-the-list-how-all-publishers-nourish-a-healthy-open-internet/">publisher types</a>, ranging from OEMs, vMVPDs, FAST services, and programmers/broadcasters —- all with their own unique <a href="https://www.magnite.com/blog/how-tiles-home-screen-ads-are-creating-new-possibilities-for-buyers-and-media-owners/">monetization models and needs.</a></p> <p>Here’s a look at how Magnite works with various publishers to help them scale and monetize their inventory in the surging streaming market. </p> <p><strong>OEMs </strong></p> <p>Original Equipment Manufacturers (OEMs) can be viewed as the home screen of television. </p> <p>As leading OEMs transition from hardware and device companies to entertainment companies, many seek to leverage valuable audience and ACR data, all while protecting user privacy and experience. Meanwhile, OEMs face unique challenges when it comes to balancing user experience with ad monetization. For example, OEMs may require different kinds of ad breaks for linear and FAST services depending on the type of inventory, such as live content or video-on-demand. Each type of inventory requires different technical support and business rules. Magnite addresses these challenges with technical solutions to ensure data privacy and prevent leakage. We also provide enterprise tools for frequency capping and ad break management, as well as support for both linear and on-demand content monetization.</p> <p>As Jeremy Straight, vice president of TCL FFalcon CTV Ads, put it, “Magnite has been instrumental in helping us balance user experience with effective ad monetization. Their privacy-focused solutions and advanced tools for ad break management have allowed us to more seamlessly transition to compete with the big names in the entertainment industry as a content platform.”</p> <p><strong>vMVPDs </strong></p> <p>Virtual Multichannel Video Programming Distributors (vMVPDs) are services that allow users to watch their favorite TV channels through the internet without cable connections. They’re like a super-powered cable box for the internet age. However, they encounter their own set of specific challenges, including fluctuating subscriber numbers for some providers and managing the shifting ad monetization rules associated with being a distributor. They must also maximize ad fill rates for live content like sports and news, which is a goldmine for advertisers looking to reach highly engaged audiences.</p> <p>However, they can also bring technical hurdles. Large numbers of viewers hitting a commercial break simultaneously strain ad servers. That’s where Magnite’s Live Stream Accelerator (LSA) steps in. When a wave of ad requests hits at once, LSA distributes requests smoothly for better ad response and viewer experience. </p> <p>To support vMVPDs, Magnite offers tools to optimize fill rates and manage linear ad insertion, as well as support maximizing revenue from traditional pay-TV services. </p> <p>As Andrew Tint, head of programmatic partnerships at DISH Media, shares, “Magnite’s tools and tailored solutions have significantly optimized our ad fill rates, particularly for Sling’s live sports and news, which experience substantial viewership spikes. This partnership has enabled us to capture additional revenue and meet the diverse needs of our advertising audience. We are excited to continue innovating and scaling our inventory in the dynamic streaming market with Magnite’s support.”</p> <p><strong>FAST Services </strong></p> <p><a href="https://www.kantar.com/north-america/company-news/us-streaming-services-must-focus-on-value-to-retain-subscribers-as-the-market-nears-saturation-point#:~:text=Key%20takeaways%20from%20Kantar's%20Entertainment,the%20fastest%20growing%20streaming%20type.">Over half of US households</a> now use a Free Ad-Supported Streaming Television (FAST) service on a weekly basis, and FAST, which can be an entertainment treasure chest for the budget-conscious consumer, continues to be the fastest-growing streaming type. </p> <p>However, FAST services still struggle with limited first-party data due to a lack of authentication. They also must differentiate ad experiences for various content types (linear vs. on-demand) for a better user experience. </p> <p>Magnite helps support high-quality ad delivery for FASTs with contextual targeting solutions based on content and genre, along with tools for managing ad experiences across different content formats. </p> <p>As Josh Sharma, vice president of Ad Partnerships at Allen Media Digital, shared, “Magnite’s contextual targeting and flexible ad management tools have enabled us to deliver tailored ad experiences, driving greater engagement with our audiences.”</p> <p><strong>Programmers/Broadcasters</strong></p> <p>Programmers and broadcasters are the cornerstones of the media entertainment world. Broadcasters’ role in the fast-evolving streaming landscape comes with its own set of challenges—all while keeping their audience front and center. Programmers must manage the distribution of their content, which creates unique considerations for managing streaming inventory across various distribution channels with different ad rules, balancing inventory sold directly vs. through the SSP, and handling complex advertiser relationships involving Upfront commitments. </p> <p>Magnite’s tools for managing inventory across diverse platforms and support for establishing and enforcing ad delivery rules across channels help programmers scale. Furthermore, the white-glove service provided by our <a href="https://www.magnite.com/blog/day-in-the-life-alex-balanza-demand-facilitation/">Demand Facilitation team</a> helps programmers and broadcasters drive growth in areas they may have overlooked, delivering major results for their partners. </p> <p>As Tyler DeNicola, vice president of A&E, shared, “Magnite’s advanced inventory management and optimization tools have streamlined our ad operations across multiple platforms, allowing us to meet our Upfront commitments and grow our advertiser relationships.”</p> <p>Ultimately, as <a href="https://www.magnite.com/blog/netflix-selects-magnite-as-key-global-programmatic-advertising-partner/">streaming continues to surge</a>, more ad dollars will likely flow programmatically to drive monetization. As publishers look to capture the streaming moment, they can look to their SSP as a partner to help them grow. Across all publisher types, Magnite offers a robust infrastructure for managing inventory and deals, comprehensive support for ad delivery rules and frequency capping, and access to an expansive advertiser network.</p> <p>Magnite invites streaming publishers of all types to explore how their SSP solutions can help them scale and monetize their inventory more effectively in the evolving streaming market.</p> </div> <div class="mt-12 text-brand-black text-13px sm:text-12px leading-16px sm:leading-[1.5]"> <p>Tags: <a class="font-bold" href="https://www.magnite.com/tag/ctv/">CTV</a>, <a class="font-bold" href="https://www.magnite.com/tag/publisher/">Publisher</a>, <a class="font-bold" href="https://www.magnite.com/tag/seller/">Seller</a>, <a class="font-bold" href="https://www.magnite.com/tag/streaming/">Streaming</a> </p> </div> </div> </div> </main> <section class="contacts"> <div class="grid grid-cols-[minmax(2rem,1fr)_minmax(279px,972px)_minmax(2rem,108px)_minmax(2rem,1fr)] relative before:absolute before:inset-0 before:bg-[#C8C8C8] before:col-start-1 before:col-span-3"> <div class="col-start-2 col-span-1 py-32px sm:py-72px z-10"> <p class="mb-32px text-brand-black font-gtalpina text-40px font-light leading-48px tracking-[-1px]">Contact Us</p> <div class="grid sm:grid-cols-3 gap-48px md:gap-72px"> <div class="text-brand-black"> <p class="mb-16px sm:mb-0 font-gtalpina sm:font-ftregolaneue text-25px sm:text-20px font-light sm:font-normal leading-28px sm:leading-30px tracking-[-.75px] sm:tracking-normal"> Press  </p> <a class="sm:text-20px leading-24px sm:leading-30px font-semibold opacity-90 sm:opacity-100 text-brand-black md:hover:underline md:hover:underline-offset-[6px] active:text-brand-black md:active:text-brand-black" href="mailto:press@magnite.com" target="_self"> <span>press@magnite.com</span> </a> </div> <div class="text-brand-black"> <p class="mb-16px sm:mb-0 font-gtalpina sm:font-ftregolaneue text-25px sm:text-20px font-light sm:font-normal leading-28px sm:leading-30px tracking-[-.75px] sm:tracking-normal"> Events  </p> <a class="sm:text-20px leading-24px sm:leading-30px font-semibold opacity-90 sm:opacity-100 text-brand-black md:hover:underline md:hover:underline-offset-[6px] active:text-brand-black md:active:text-brand-black" href="mailto:events@magnite.com" target="_self"> <span>events@magnite.com</span> </a> </div> <div class="text-brand-black"> <p class="mb-16px sm:mb-0 font-gtalpina sm:font-ftregolaneue text-25px sm:text-20px font-light sm:font-normal leading-28px sm:leading-30px tracking-[-.75px] sm:tracking-normal"> Investor Relations  </p> <a class="sm:text-20px leading-24px sm:leading-30px font-semibold opacity-90 sm:opacity-100 text-brand-black md:hover:underline md:hover:underline-offset-[6px] active:text-brand-black md:active:text-brand-black" href="mailto:nkormeluk@magnite.com" target="_self"> <span>nkormeluk@magnite.com</span> </a> </div> </div> </div> </div> </section> </main> <footer class="footer bg-brand-black text-white pt-12 sm:pt-72px"> <div class="container grid sm:grid-cols-[minmax(310px,540px)_max-content_max-content] gap-6 md:gap-x-[108px] md:gap-y-12 max-w-1360px"> <div class="xs:col-span-2 sm:col-span-1"> <p class="mb-2 text-19px sm:text-lg font-semibold leading-[1.26] sm:leading-[1.56]"> Get connected. 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