Alexa Built-in Business Resources

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dppnSecondaryNav"> <li class="dppnfItem accrItem"> <a href="/en-US/alexa/alexa-skills-kit" class="dppnfLink"> <span class="dppnfTitle">Alexa Skills Kit</span> <span class="dppnfSubtitle"> </span> </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/alexa/alexa-routines-kit/" class="dppnfLink"> <span class="dppnfTitle">Alexa Routines Kit</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/alexa/alexa-skills-kit/radio-skills-kit" class="dppnfLink"> <span class="dppnfTitle">Radio Skills Kit</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/alexa/devices/alexa-built-in" class="dppnfLink"> <span class="dppnfTitle">Alexa Built-In</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa/smarthomeinsider" class="dppnfLink"> <span class="dppnfTitle">Alexa Smart Home</span> <span class="dppnfSubtitle"> </span> </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/alexa/dash-services" class="dppnfLink"> <span class="dppnfTitle">Dash Services</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/alexa-voice-service/alexa-auto-sdk" class="dppnfLink"> <span class="dppnfTitle">Alexa Auto SDK</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Alexa Smart Properties</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/alexa/alexa-smart-properties" class="dppnfLink"> <span class="dppnfTitle">Alexa Smart Properties</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://alexa.design/hospitality" class="dppnfLink"> <span class="dppnfTitle">Hospitality</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/alexa/seniorliving" class="dppnfLink"> <span class="dppnfTitle">Senior Living</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/alexa/alexasmartproperties/healthcare" class="dppnfLink"> <span class="dppnfTitle">Healthcare</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> </ul> </div> </div> </li> <li class="dppnItem accrItem"> <a class="dppnLink"> Programs </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnFlyoutWrap"> <div class="dppnSecondaryNavWrap"> <ul class="dppnFlyout dppnSecondaryNav"> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa/alexa-startups" class="dppnfLink"> <span class="dppnfTitle">Alexa Startups</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/alexa/alexa-startups/alexa-fund" class="dppnfLink"> <span class="dppnfTitle">Alexa Fund</span> <span class="dppnfSubtitle"> </span> </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/alexa/alexa-startups/alexa-fund/signup" class="dppnfLink"> <span class="dppnfTitle">Pitch Us</span> <span class="dppnfSubtitle">Tell us about your company </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/alexa/alexa-startups/alexa-fund/portfolio" class="dppnfLink"> <span class="dppnfTitle">Portfolio</span> <span class="dppnfSubtitle">Alexa Fund Portfolio companies </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/alexa/alexa-startups/alexa-fund/next-stage" class="dppnfLink"> <span class="dppnfTitle">Alexa Next Stage</span> <span class="dppnfSubtitle">Online program for late-stage startups </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/alexa/alexa-startups/alexa-fund/alexa-fellowship" class="dppnfLink"> <span class="dppnfTitle">Alexa Fellowship</span> <span class="dppnfSubtitle">Program for university students </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/alexaprize" class="dppnfLink"> <span class="dppnfTitle">Alexa Prize</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/alexa/science" class="dppnfLink"> <span 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accrItem"> <a href="https://developer.amazon.com/en-US/alexa/branding/alexa-guidelines" class="dppnfLink"> <span class="dppnfTitle">Alexa Branding</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa/branding/echo-guidelines" class="dppnfLink"> <span class="dppnfTitle">Echo Branding</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </div> </li> <li class="dppnItem accrItem"> <a class="dppnLink"> Learn </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnFlyoutWrap"> <div class="dppnSecondaryNavWrap"> <ul class="dppnFlyout dppnSecondaryNav"> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa/trainings_and_workshops" class="dppnfLink"> <span class="dppnfTitle">Alexa Learning Lab</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://www.youtube.com/@AlexaDevelopers" class="dppnfLink"> <span class="dppnfTitle">How to Videos</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://github.com/alexa" class="dppnfLink"> <span class="dppnfTitle">GitHub Code Samples</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </div> </li> <li class="dppnItem accrItem"> <a href="https://developer.amazon.com/en-US/docs/alexa/documentation-home.html" class="dppnLink"> Docs </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnFlyoutWrap"> <div class="dppnSecondaryNavWrap"> <ul class="dppnFlyout dppnSecondaryNav"> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Build Skills for Alexa</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/docs/alexa/ask-overviews/what-is-the-alexa-skills-kit.html" class="dppnfLink"> <span class="dppnfTitle">Alexa Skills Kit</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/docs/smarthome/understand-the-smart-home-skill-api.html" class="dppnfLink"> <span class="dppnfTitle">Smart Home Skills</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/docs/smapi/ask-cli-intro.html" class="dppnfLink"> <span class="dppnfTitle">ASK CLI and SMAPI</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Connect Your Device to Alexa</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/docs/alexa/ack/overview.html" class="dppnfLink"> <span class="dppnfTitle">Alexa Connect Kit</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/docs/smarthome/understand-the-smart-home-skill-api.html" class="dppnfLink"> <span class="dppnfTitle">Smart Home Skills</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <span class="dppnfLink"> <span class="dppnfTitle">Alexa Smart Properties</span> <span class="dppnfSubtitle"></span> </span> <div class="dpIconArrow accrHandle"></div> <div class="dppnLevel3NavWrap"> <ul class="dppnFlyout dppnLevel3Nav"> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/docs/alexa/alexa-smart-properties/about-alexa-for-hospitality.html" class="dppnfLink"> <span class="dppnfTitle">Hospitality</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/docs/alexa/alexa-smart-properties/about-alexa-for-residential.html" class="dppnfLink"> <span class="dppnfTitle">Residential</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/docs/alexa/alexa-smart-properties/about-asp-in-senior-living.html" class="dppnfLink"> <span class="dppnfTitle">Senior Living</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem "> <a href="https://developer.amazon.com/en-US/docs/alexa/alexa-smart-properties/about-asp-in-healthcare.html" class="dppnfLink"> <span class="dppnfTitle">Healthcare</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa/trainings_and_workshops" class="dppnfLink"> <span class="dppnfTitle">Alexa Trainings and Workshops</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </div> </li> <li class="dppnItem accrItem"> <a href="https://developer.amazon.com/en-US/blogs/alexa" class="dppnLink"> Blog </a> <div class="dpIconArrow accrHandle"></div> <div class="dppnFlyoutWrap"> <div class="dppnSecondaryNavWrap"> <ul class="dppnFlyout dppnSecondaryNav"> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/blogs/alexa/alexa-skills-kit" class="dppnfLink"> <span class="dppnfTitle">Alexa Skills Kit</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/blogs/alexa/device-makers" class="dppnfLink"> <span class="dppnfTitle">Device Makers</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://developer.amazon.com/en-US/blogs/alexa/alexa-auto" class="dppnfLink"> <span class="dppnfTitle">Alexa Auto</span> <span class="dppnfSubtitle"> </span> </a> </li> <li class="dppnfItem accrItem"> <a href="https://www.amazon.science/tag/alexa" class="dppnfLink"> <span class="dppnfTitle">Alexa Science</span> <span class="dppnfSubtitle"> </span> </a> </li> </ul> </div> </div> </li> <li class="dppnItem accrItem"> <a href="https://developer.amazon.com/en-US/alexa/insider" class="dppnLink"> Alexa Insider </a> </li> </ul> </nav> </div> </header> </div> </div> </div> <div class="root responsivegrid"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="SubNavComponent aem-GridColumn aem-GridColumn--default--12"> <div class="content"> <div style="background-color:#f6f6f6" class="blog-sub-header-component"> <div class="d-none d-sm-none d-md-block"> <ul class="sub-nav-items mt-none mb-none "> <li class="sub-nav-item "> <a class="font-black" href="/en-US/alexa/devices/alexa-built-in"><span>Alexa Built-in Devices</span></a> </li> <li class="sub-nav-item "><a class="font-black" href="/en-US/alexa/devices/alexa-built-in/development-resources"><span>Development Resources</span></a></li> <li class="sub-nav-item active"><a class="font-black" href="/en-US/alexa/devices/alexa-built-in/business-resources"><span>Business Resources</span></a></li> <li 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data-slide="next"> <img src="//ds6yc8t7pnx74.cloudfront.net/content/dam/shared/right-arrow.png" class="subnav-carousel" alt="left-arrow" /> <span class="sr-only">Next</span> </a> </div> </div> </div> </div> </div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-large mb-large font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p><a href="https://developer.amazon.com/en-US/alexa/devices">Device Makers</a>   >    <a href="https://developer.amazon.com/en-US/alexa/devices/alexa-built-in">Alexa Built-in Devices</a>   >    <b>Business Resources</b></p> <p></p> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-2x-large "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container65-35 clearfix gutter-large"> <div class="column-control_wrapper_container65-35 content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="business-resources"></a> <div class="title-left text-left "> <h1>Business Resources</h1> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-none font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p>Alexa Built-in devices can receive the Alexa Built-in badge to show they deliver high-quality Alexa experiences, and become eligible for exclusive marketing opportunities with Amazon.</p> <p></p> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-none mb-none"> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/hero-feature_AVS-marketing-opportunities_528x200%20v2.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/hero-feature_AVS-marketing-opportunities_528x200%20v2.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="test" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/hero-feature_AVS-marketing-opportunities_528x200%20v2.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:#f6f6f6; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-medium"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="on-this-page"></a> <div class="left "> <h6>On this page:</h6> </div> </div> </div> </div> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-none font-black" id="on-this-page"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p><a href="#why-join-the-alexa-builtin-badging-program">Why Join Alexa Built-in Badging?</a>  |    <a href="#alexa-builtin-badging-program-marketing-opportunities">Marketing Opportunities</a>    |    <a href="#additional-resources">Additional Resources</a></p> <p></p> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-large font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="why-join-the-alexa-builtin-badging-program"></a> <div class="title-left text-left "> <h2>Why Join the Alexa Built-in Badging Program? </h2> </div> </div> </div> </div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-2x-large "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container50-50 clearfix gutter-large"> <div class="column-control_wrapper_container50-50 content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="image-rte font-black mt-none mb-none "> <div class="image-rte_wrapper" style="background:none"> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start"> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/Alexa_Built-in_EN_RGB_Small.png/_jcr_content/renditions/cq5dam.web.1380.1380.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/Alexa_Built-in_EN_RGB_Small.png/_jcr_content/renditions/cq5dam.web.768.432.webp"></source> <img class="banner-image" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/Alexa_Built-in_EN_RGB_Small.png" /> </picture> </div> </div> <div class="textHold yesTP"> <div class="text-wrap mx-auto text-center align-items-center justify-content-center "> <h5>Increase Customer Confidence</h5> </div> <div class="rte-text mt-none"><p>The Alexa Built-in badge shows customers that your device is certified to deliver a high-quality Alexa experience.</p> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none "> <div class="image-rte_wrapper" style="background:none"> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start"> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/g-illo/2c/anouncement_icons_2c.png/_jcr_content/renditions/cq5dam.web.1380.1380.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/g-illo/2c/anouncement_icons_2c.png/_jcr_content/renditions/cq5dam.web.768.432.webp"></source> <img class="banner-image" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/g-illo/2c/anouncement_icons_2c.png" /> </picture> </div> </div> <div class="textHold yesTP"> <div class="text-wrap left "> <h5>Access Exclusive Marketing Opportunities</h5> </div> <div class="rte-text "><p>Amazon offers numerous ways to increase exposure for your devices with Alexa built-in to the millions of customers who shop on Amazon.com every day.</p> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="brands-growing-their-business-through-the-alexa-builtin-badging-program"></a> <div class="title-left text-left text-rtl"> <h3>Brands Growing Their Business Through the Alexa Built-in Badging Program</h3> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-2x-large mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container16-16-16-16-16-16 clearfix gutter-large"> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-none mb-none" id="avs-hp_wn-feat_image"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://developer.amazon.com/en-US/blogs/alexa/device-makers/2019/11/announcing-general-availability-of-alexa-smart-screen-sdk-for-tvs-smart-displays-and-more" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/alexa-voice-service/alexa-built-in-badge/grid6_sonos-logo_465x250.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/alexa-voice-service/alexa-built-in-badge/grid6_sonos-logo_465x250.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="Sonos logo" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/alexa-voice-service/alexa-built-in-badge/grid6_sonos-logo_465x250.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte mt-none mb-none" id="avs-hp_wn-feat_image"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://developer.amazon.com/en-US/blogs/alexa/device-makers/2019/11/announcing-general-availability-of-alexa-smart-screen-sdk-for-tvs-smart-displays-and-more" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/logo/grid6_ecobee_logo_465x250.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/logo/grid6_ecobee_logo_465x250.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="Ecobee logo" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/logo/grid6_ecobee_logo_465x250.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component 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aem-GridColumn--default--12"> <div class="image-rte mt-none mb-none" id="avs-hp_wn-feat_image"> <div class="image-rte_wrapper "> <div class="image-pos"> <a href="https://developer.amazon.com/en-US/blogs/alexa/device-makers/2019/11/announcing-general-availability-of-alexa-smart-screen-sdk-for-tvs-smart-displays-and-more" target="_self" tabindex="0"></a> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/logo/grid6_lg_logo_465x250.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/logo/grid6_lg_logo_465x250.png/_jcr_content/renditions/cq5dam.web.668.432.webp"></source> <img alt="lg logo" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/logo/grid6_lg_logo_465x250.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="alexa-builtin-badging-program-marketing-opportunities"></a> <div class="title-left text-left "> <h2>Alexa Built-in Badging Program Marketing Opportunities</h2> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container65-35 clearfix gutter-none"> <div class="column-control_wrapper_container65-35 content-section gutter-none p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-large font-black"> <div class="text-comp_wrapper"> <div class="description "> <p>Amazon offers numerous ways to increase your Alexa Built-in devices’ exposure to the millions of customers who shop on Amazon.com every day. </p> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-none p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> </div> </div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-large "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container50-50 clearfix gutter-large"> <div class="column-control_wrapper_container50-50 content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="abi-badging_abi-storefront"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Alexa Built-in Storefront on Amazon.com</h5> </div> <div class="rte-text "><p>We regularly add products that launch with the Alexa Voice Service to our Alexa Built-in Storefront on Amazon.com. Throughout the year, we drive traffic to the Storefront, increasing visibility for your product and surfacing it to customers shopping for Alexa experiences.</p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://www.amazon.com/b/ref=cp_aucc_ods?node=15443147011" style="color:#0066C0" target="_self">See the Storefront</a> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="abi-badging_aplus-detail-page"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>A+ Detail Page on Amazon.com</h5> </div> <div class="rte-text "><p>A+ detail pages have been shown to increase sales by an average of 11%. You can enhance your detail page with A+ content to add additional product information, branded content, and images that highlight your product’s benefits.</p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://youtu.be/wa2lDmt03j4" style="color:#0066C0" target="_self">Watch A+ Page Tutorial</a> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-large "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container50-50 clearfix gutter-large"> <div class="column-control_wrapper_container50-50 content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="abi-badging_amazon-vine"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Amazon Vine Program</h5> </div> <div class="rte-text "><p>Amazon Vine allows you to submit your products with Alexa Built-in for review by trusted Amazon customer reviewers prior to launch.</p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://m.media-amazon.com/images/G/01/vine/VC/20170516_VinePromo_en-US_024989764.mp4" style="color:#0066C0" target="_self">Watch the Vine Overview Video</a> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="abi-badging_amazon-marketing-service"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Amazon Marketing Services</h5> </div> <div class="rte-text "><p>Amazon Marketing Services (AMS) enables you to reach new customers through targeted, performance-based marketing solutions on Amazon.com, increasing visibility for your product.</p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://ams.amazon.com/" style="color:#0066C0" target="_self">Learn more about AMS</a> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container50-50 clearfix gutter-large"> <div class="column-control_wrapper_container50-50 content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none "> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Participation in Promotions</h5> </div> <div class="rte-text "><p>Certified Alexa Built-in devices are eligible for participation in a variety of promotional opportunities that increase visibility and potential sales, including Best Deals, and Lightning Deals. You can align price promotions to major Amazon.com events, such as Prime Day and Alexa’s Birthday.</p> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-none font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="get-started-certify-your-device"></a> <div class="title-left text-left "> <h2>Get Started: Certify Your Device</h2> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-none "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container65-35 clearfix gutter-none"> <div class="column-control_wrapper_container65-35 content-section gutter-none p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="text aem-GridColumn aem-GridColumn--default--12"> <div class="text-comp mt-none mb-large font-black"> <div class="text-comp_wrapper"> <div class="description "> <p></p><p>You can work with a local Authorized Test Lab to test your device or perform self-testing. After your device successfully completes the testing and certification process, it will be approved for launch and will advance to the eligibility verification phase of the Alexa Built-in badging program.</p> <p></p> </div> </div> </div> </div> </div> </div> <div class="content-section gutter-none p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> </div> </div> </div> </div> </div> </div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-large "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container33-33-33 clearfix gutter-large"> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="get-started_authorized-test-labs"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Authorized Test Labs</h5> </div> <div class="rte-text "><p>Authorized Test Labs simplify and accelerate certification testing of your devices by providing local testing support and submit your device to Amazon for final certification.</p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="/en-US/alexa/devices/alexa-built-in/authorized-3p-labs" style="color:#0066C0" target="_self">Learn More</a> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="get-started_self-test"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Self-test</h5> </div> <div class="rte-text "><p>You can also perform your own tests in a self-created lab before submitting your device to Amazon for certification.</p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://developer.amazon.com/en-US/docs/alexa/alexa-voice-service/self-testing-process.html" style="color:#0066C0" target="_self">Learn More</a> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="get-started_solution-providers"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Solution Providers</h5> </div> <div class="rte-text "><p>Many Solution Providers offer certification testing as part of their development services. </p> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://developer.amazon.com/en-US/alexa/solution-providers" style="color:#0066C0" target="_self">Learn More</a> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-component aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte "> <div class="image-rte_wrapper "> <div class="image-pos"> <div class="image-wrap d-flex align-items-center justify-content-start "> <picture> <source media="(min-width: 768px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <source media="(max-width: 767px)" srcset="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_300x1.png/_jcr_content/renditions/cq5dam.web.1280.1280.webp"></source> <img alt="line-break" src="//ds6yc8t7pnx74.cloudfront.net/content/dam/alexa/common/layout-graphics/line_darkgrey_1280x1.png" /> </picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div></div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div class="mt-none mb-none" style="background-color:none; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper p-large"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="title aem-GridColumn aem-GridColumn--default--12"> <div class="title-comp mt-none mb-large font-black"> <div class="title-comp_wrapper"> <a class="title-link" id="additional-resources"></a> <div class="title-left text-left "> <h2>Additional Resources</h2> </div> </div> </div> </div> <div class="rowComponent aem-GridColumn aem-GridColumn--default--12"> <div class="row-container " style="min-height: px;"> <div style="background-color:#FFFFFF; "> <div class="inner-wrap-indent px-3 px-md-5"> <div class="row-component_wrapper "> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="columncontrol aem-GridColumn aem-GridColumn--default--12"> <div class="column-control col-12 px-0 mt-none mb-large "> <div class="column-control_wrapper" style="background:none"> <div class="column-control_wrapper_container33-33-33 clearfix gutter-large"> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="resources_badging-prog-req"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Badging Program Requirements</h5> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://developer.amazon.com/en-US/docs/alexa/alexa-voice-service/badging-requirements.html" style="color:#0066C0" target="_self">Learn More</a> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="resources_branding-guidelines"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Branding Guidelines</h5> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://developer.amazon.com/en-US/alexa/branding/alexa-guidelines" style="color:#0066C0" target="_self">Learn More</a> </div> </div> </div> </div></div> </div> </div> <div class="content-section gutter-large p-none"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="image-rte aem-GridColumn aem-GridColumn--default--12"> <div class="image-rte font-black mt-none mb-none " id="resources_mkt-guidelines"> <div class="image-rte_wrapper" style="background:none"> <div class="textHold "> <div class="text-wrap left "> <h5>Marketing Guidelines</h5> </div> <div class="cta-wrap left"> <a class="cta-link " tabindex="0" href="https://developer.amazon.com/en-US/docs/alexa/alexa-voice-service/get-started-marketing-opportunities.html" style="color:#0066C0" target="_self">Learn More</a> </div> </div> </div> </div></div> </div> </div> </div> </div> </div> </div> <div class="columncontrol aem-GridColumn 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