Cómo se utilizan las cookies en Twitter

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class="b02-rich-text-v2 twtr-rte-v2 twtr-component twtr-component--first"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p>Las cookies y otras tecnologías similares, como píxeles o almacenamiento local, te brindan una experiencia mejor, más rápida y más segura en Twitter. Las cookies también se utilizan para operar nuestros servicios, que incluyen nuestros sitios web, aplicaciones, APIs, píxeles, integradores de contenido y notificaciones de correo electrónico. Concretamente, Twitter utiliza estas tecnologías para:</p> <ul><li>Mantener tu sesión abierta en Twitter.</li><li>Ofrecer las características y funcionalidades de los servicios de Twitter.</li><li>Guardar y respetar tus preferencias.</li><li>Personalizar el contenido que ves.</li><li>Protegerte contra el spam y abusos.</li><li>Mostrarte anuncios que sean más relevantes.</li><li>Proporcionar funciones de suscripción y distribuir determinados contenidos.</li><li>Comprender cómo interactúas con nuestros servicios y dónde podemos mejorar.</li><li>Medir la eficacia de nuestra publicidad y marketing.</li><li>Valorar el rendimiento de nuestros servicios e identificar errores y otros problemas de calidad. </li><li>Recopilar los datos que se utilizan para el funcionamiento de nuestra actividad —desde la medición del tamaño de nuestra audiencia hasta la aplicación de las <a href="/web/20230530020042/https://help.twitter.com/es/rules-and-policies/twitter-rules.html" target="_blank" rel="nofollow noopener noreferrer">Reglas de Twitter</a>. </li></ul> <p> </p> </div> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><a href="#what-are-cookies" rel="nofollow">¿Qué son las cookies, los píxeles y el almacenamiento local?</a></p> <p><a href="#why-do-services-use" rel="nofollow">¿Por qué nuestros servicios utilizan estas tecnologías?</a></p> <p><a href="#where-are-tech-used" rel="nofollow">¿Dónde se utilizan estas tecnologías?</a></p> <p><a href="#what-privacy" rel="nofollow">¿Cuáles son mis opciones de privacidad?</a></p> <p><a href="#more-privacy" rel="nofollow">Más opciones de privacidad</a></p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="what-are-cookies"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><span class="twtr-type--bold-500r">¿Qué son las cookies, los píxeles y el almacenamiento local?</span></p> <p> </p> <p>Las <b>cookies</b> son pequeños archivos que los sitios web colocan en tu ordenador cuando navegas por la web o cuando utilizas una aplicación web. Utilizamos las cookies para operar nuestros servicios, para descubrir de qué manera la gente utiliza nuestros servicios, para comprender cómo hacer que funcionen mejor, entre otras cosas. Puedes consultar arriba más ejemplos de cómo usamos las cookies. </p> <p>Los <b>píxeles</b> son pequeños fragmentos de código insertados en una página web, en una aplicación web o en una notificación de correo electrónico. Utilizamos píxeles, algunos de los cuales los proporcionamos a los anunciantes para que los coloquen en las propiedades de sus webs, para saber si has interactuado con contenidos específicos de la web o del correo electrónico —al igual que hacen otros muchos servicios. Esto nos ayuda a medir y mejorar nuestros servicios y a personalizar tu experiencia, incluyendo los anuncios y el contenido que ves.</p> <p>Utilizamos el <b>almacenamiento local</b> para guardar información en tu ordenador o dispositivo móvil. Usamos los datos del almacenamiento local para activar la navegación web, mantener las preferencias del reproductor de vídeo, personalizar lo que te mostramos en función de tus interacciones anteriores con nuestros servicios, recordar tus preferencias y valorar la efectividad de los anuncios. También podemos utilizar el almacenamiento local en otras páginas web, cuando sea necesario para ofrecerte determinadas funciones, para obtener información sobre tus visitas a esas páginas.</p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="why-do-services-use"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><span class="twtr-type--bold-500r">¿Por qué nuestros servicios usan estas tecnologías?</span></p> <p> </p> <p>Las cookies, los píxeles y el almacenamiento local sirven para operar y apoyar nuestro negocio, y para ayudar a proporcionarte una experiencia mejorada. Se usan en las siguientes categorías:</p> <ul><li>Autenticación y seguridad</li><li>Funcionalidad</li><li>Preferencias del usuario</li><li>Analítica</li><li>Investigación y desarrollo</li><li>Contenido personalizado</li><li>Publicidad</li><li>Marketing</li><li>Personalización entre distintos dispositivos</li></ul> <p> </p> <p><b>Dentro de cada una de estas categorías, las cookies, los píxeles y el almacenamiento local nos ayudan a:</b></p> <p style="margin-left: 40.0px;"><b>Autenticación y seguridad<br/> </b>Autentican tu acceso a Twitter para mostrarte contenido relevante. También ayudan a evitar que personas no autorizadas accedan a tu cuenta. Utilizamos estas tecnologías para:</p> <ul><li style="margin-left: 40.0px;">Iniciar tu sesión de Twitter y de nuestros servicios.</li><li style="margin-left: 40.0px;">Ayudar a proteger tu seguridad y la seguridad de nuestros servicios.</li><li style="margin-left: 40.0px;">Permitirte que veas contenido de distribución limitada.</li><li style="margin-left: 40.0px;">Ayudarnos a detectar y combatir el spam, el abuso y otras actividades que incumplen las <a href="/web/20230530020042/https://help.twitter.com/es/rules-and-policies/twitter-rules.html" target="_blank" rel="nofollow noopener noreferrer">Reglas de Twitter</a>.</li></ul> <p style="margin-left: 40.0px;"><b>Funcionalidad<br/> </b>Enviar mensajes de error, permitirte cambiar de una cuenta a otra, coordinar nuestro servicio entre distintas pestañas de un navegador y proporcionar ciertas funciones en los sitios web asociados. </p> <p style="margin-left: 40.0px;"><b>Preferencias del usuario<br/> </b>Recordar información sobre tu navegador y tus preferencias.</p> <p style="margin-left: 40.0px;"><b>Analítica</b></p> <ul><li style="margin-left: 40.0px;">Ayudarnos a mejorar y comprender cómo se usan nuestros servicios, incluidos los botones y las herramientas.</li><li style="margin-left: 40.0px;">Optimizar tu experiencia comprendiendo cómo interactúas con nuestros servicios, como, por ejemplo, cuándo y con qué frecuencia los utilizas qué enlaces visitas y desde dónde. (Es posible que utilicemos <a href="https://web.archive.org/web/20230530020042/https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage" target="_blank" rel="nofollow noopener noreferrer">Google Analytics</a> para facilitar este proceso). </li><li style="margin-left: 40.0px;">Contabilizar el número de personas que han visto un determinado Tweet, Tweets insertados, botones o cronologías. <a href="https://web.archive.org/web/20230530020042/https://developer.twitter.com/es/docs/twitter-for-websites/privacy" target="_blank" rel="nofollow noopener noreferrer">Obtén más información</a>.</li></ul> <p style="margin-left: 40.0px;"><b>Investigación y desarrollo</b></p> <ul><li style="margin-left: 40.0px;">Recopilar información sobre el uso que haces de nuestros servicios, incluido el rendimiento de los mismos. Esto nos ayuda a detectar problemas, entender dónde podemos mejorar o desarrollar nuevos productos o servicios.</li><li style="margin-left: 40.0px;">Probar las actualizaciones de los servicios de Twitter, así como crear nuevas características, funcionalidades y servicios. </li></ul> <p style="margin-left: 40.0px;"><b>Contenido personalizado</b><br/> Para personalizar nuestros servicios con contenido más pertinente, como tendencias personalizadas, historias, anuncios y sugerencias sobre las personas que puedes seguir. También utilizamos:</p> <ul><li style="margin-left: 40.0px;">Almacenamiento local para indicarnos qué partes de tu cronología de Twitter has visto ya para que podamos mostrarte nuevos contenidos.</li><li style="margin-left: 40.0px;">Cookies para sugerirte a quién podría gustarte seguir en función de tus visitas a sitios web con servicios integrados de Twitter.</li></ul> <p style="margin-left: 40.0px;"><b>Publicidad</b><br/> Personalizar anuncios y medir sus resultados, como mostrándote anuncios y evaluando su eficacia en función de tus visitas a sitios web de nuestros socios publicitarios. Esto ayuda a los anunciantes a ofrecerte anuncios y contenidos de alta calidad que pueden ser más interesantes para ti. También haremos lo siguiente:</p> <ul><li style="margin-left: 40.0px;">Ofrecer anuncios, medir su rendimiento y hacerlos más relevantes para ti en función de criterios como tu actividad en Twitter y visitas a los sitios web de nuestros socios publicitarios.</li><li style="margin-left: 40.0px;">Trabajar con socios publicitarios externos, incluido Google, para promocionar nuestros servicios.</li></ul> <p style="margin-left: 40.0px;"><b>Marketing<br/> </b>Realizar nuestras campañas de marketing por correo electrónico y por web y conocer la eficacia de nuestro marketing.</p> <p style="margin-left: 40.0px;"><b>Personalización en todos los dispositivos<br/> </b>Entender qué dispositivos has utilizado para que podamos personalizar tu experiencia en Twitter en todos tus dispositivos.</p> <p style="margin-left: 40.0px;">Ten en cuenta que si alguna vez inicias sesión en Twitter desde tu dispositivo, asociamos y seguiremos asociando ese dispositivo a tu cuenta de Twitter. Ello significa que, independientemente de si has iniciado sesión o no, recibiremos información sobre tu(s) dispositivo(s) en cuando un socio comparte dicha información, cuando visitas twitter.com o sitios web de terceros que integran servicios de Twitter, o cuando visites el sitio web o la aplicación móvil de un anunciante de Twitter. Lo más habitual es que las direcciones IP y la hora en que recibimos los datos se utilicen para vincular ese dispositivo específico contigo. </p> <p style="margin-left: 40.0px;">Para obtener más información acerca de los dispositivos y los navegadores web asociados a tu cuenta de Twitter, echa un vistazo a <a href="https://web.archive.org/web/20230530020042/https://twitter.com/your_twitter_data" target="_blank" rel="nofollow noopener noreferrer">Tus datos de Twitter</a> cuando hayas iniciado sesión en tu cuenta <b>y </b>sin haberlo hecho. </p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="where-are-tech-used"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <h3><span class="twtr-type--bold-500r">¿Dónde se utilizan estas tecnologías?</span></h3> <h3> </h3> <p>Nosotros (así como nuestros socios externos) usamos estas tecnologías en los servicios de Twitter, que incluyen nuestros sitios web, aplicaciones y servicios, así como en otros sitios web, aplicaciones y servicios que tienen integrados los servicios de Twitter, incluidas las propiedades de terceros que incorporan nuestra tecnología de anuncios. Esto incluye los sitios web de nuestros socios publicitarios y los sitios que integran nuestro contenido, como las cronologías insertadas. Las empresas externas también pueden usar estas tecnologías; por ejemplo, cuando haces clic en enlaces de los servicios de Twitter, cuando ves o interactúas con el contenido de terceros desde los servicios de Twitter, o cuando visitas sitios web de terceros que incorporan nuestra tecnología de anuncios.</p> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="what-privacy"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <h3><span class="twtr-type--bold-500r">¿Cuáles son mis opciones de privacidad?<br/> </span></h3> <p>Nos comprometemos a darte opciones de privacidad útiles para controlar o limitar la manera en que nosotros, nuestros socios y otras empresas usamos las cookies y datos relacionados con las cookies.</p> <p>Twitter <a href="/web/20230530020042/https://help.twitter.com/es/using-twitter/tailored-suggestions.html" target="_blank" rel="nofollow noopener noreferrer">almacena información</a> sobre otros sitios web en los que has visto contenido de Twitter o has accedido a nuestros servicios. Para la mayoría de las funciones de Twitter puedes ajustar esto yendo a: <i>Configuración y privacidad > Privacidad y seguridad > Actividad fuera de Twitter > Permitir el uso de donde ves el contenido de Twitter en la web</i>. Sin embargo, en el caso de ciertas funciones de suscripción de pago, aunque hagas este ajuste, seguiremos almacenando cierta información cuando sea necesario para que esa función funcione. Te informaremos de este almacenamiento cuando te inscribas en estas funciones. </p> <p>Si tienes esta configuración desactivada, o si te encuentras en la UE, Islandia, Liechtenstein, Noruega o Suiza, no almacenaremos ni usaremos las visitas a estas páginas web para mejorar tu experiencia en el futuro. No obstante, si hemos almacenado anteriormente tu historial de navegación web, podremos seguir personalizando tu experiencia sobre la base de la información que ya hemos obtenido de dicho historial.</p> <p>Siempre verás anuncios en Twitter en base a tu actividad de Twitter. Hay distintas maneras para que puedas ajustar la forma en la que Twitter utiliza tus datos para anuncios. Puede utilizar las siguientes herramientas:</p> <ul><li><b>Anuncios personalizados en Twitter<br/> </b>Ajusta tu configuración para el uso de datos de actividad fuera de Twitter yendo a <i>Ajustes y Privacidad > Privacidad y seguridad > Preferencias de anuncios > Anuncios personalizados</i>.</li><li><b>Publicidad web basada en intereses<br/> </b>Desactívalo desde tu navegador actual a través de la herramienta de preferencias para consumidores de Digital Advertising Alliance en <a href="https://web.archive.org/web/20230530020042/https://optout.aboutads.info/?c=2&lang=EN" target="_blank" rel="nofollow noopener noreferrer">optout.aboutads.info</a>.</li><li><b>Limitar el seguimiento de anuncios para la versión 13 de iOS y versiones anteriores</b><br/> Activa esta configuración a través de los ajustes de tu dispositivo iOS (las instrucciones exactas varían según la versión). </li><li><b>Personalización de anuncios para Android</b><br/> Desactívalo a través de la configuración de tu dispositivo (las instrucciones exactas varían según la versión). </li><li><b>Permitir que las apps soliciten seguimiento para la versión 14 de iOS y posteriores </b><br/> Desactiva la configuración a través de los ajustes de tu dispositivo (las instrucciones exactas varían según la versión). </li><li><b>Personalización basada en la configuración de tu identidad inferida en Twitter</b><br/> Ajusta la configuración a través de<i> Ajustes y Privacidad > Privacidad y seguridad > Actividad fuera de Twitter > Personalización basada en su identidad inferida</i>. Esto controla si vinculamos tu cuenta a navegadores o dispositivos distintos de los que utilizas para iniciar sesión en Twitter (o si no has iniciado sesión en tu cuenta, si vinculamos el navegador o dispositivo que estás utilizando actualmente a otros navegadores o dispositivos).</li><li><b>Configuración de las cookies a través de los navegadores web </b><br/> La mayoría de los navegadores te pedirán permiso para utilizar cookies. Ten en cuenta que si desactivas las cookies por completo, es posible que los servicios de Twitter no funcionen correctamente o que tengas problemas para iniciar sesión en twitter.com.</li></ul> </div> </div> <div class="b09-scroll-anchor twtr-component"> <span class="b09" id="more-privacy"> </span> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <h3><span class="twtr-type--bold-500r">Más opciones de privacidad<br/> </span></h3> <p>Además de <a href="https://web.archive.org/web/20230530020042/https://optout.aboutads.info/?c=2&lang=EN" target="_blank" rel="nofollow noopener noreferrer">optout.aboutads.info</a>, puede leer más sobre cómo desactivar de los anuncios segmentados en función de los intereses en <a href="https://web.archive.org/web/20230530020042/https://optout.networkadvertising.org/?c=1" target="_blank" rel="nofollow noopener noreferrer">networkadvertising.org/choices</a>. Por último, puede desactivar los anuncios de Google basados en intereses mediante la <a href="https://web.archive.org/web/20230530020042/https://adssettings.google.com/u/0/authenticated" target="_blank" rel="nofollow noopener noreferrer">Configuración de Anuncios de Google</a>.</p> </div> </div> <div class="b02-rich-text-v2 twtr-rte-v2 twtr-component"> <div class="b02-v2 twtr-rte-spacing--200 twtr-type--roman-200r twtr-color--gray-900 twtr-component-space--md"> <p><b>Importante: </b>Para ver o cambiar la configuración web de tu cuenta de Twitter, deberás iniciar sesión en el navegador web. Cambiar la configuración de Twitter en el navegador web cuando has cerrado la sesión solo afectará al comportamiento en ese navegador mientras no hayas iniciado sesión en Twitter. Lee nuestro artículo sobre cómo acceder a tus <a href="/web/20230530020042/https://help.twitter.com/es/personalization-data-settings.html" target="_blank" rel="nofollow noopener noreferrer">ajustes de personalización y datos</a> para saber más.</p> </div> </div> <div class="b12-horizontal-rule twtr-component--last twtr-component"> <div class=" b12 b12-thickness--base twtr-color-border--dark-gray-neutral twtr-margin__block--top twtr-margin__nested--bottom"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="ct01-columns aem-GridColumn aem-GridColumn--default--12"> <div class="ct01 twtr-padding__section--top twtr-padding__nested--bottom "> <div class="ct01__content twtr-container "> <div class="ct01__item twtr-grid "> <div class="ct01__column twtr-col-md-12 "> <div class="ct01__wrapper "> <div class="h08 twtr-component--last twtr-component twtr-component--first"> <div class="h08-cookie-policy" data-cookies="[{"name":"lscr","description":"Esta cookie se emplea para autenticación del administrador en Scroll","domains":".scroll.com","lifespan":"45 days","party":"Twitter Issued","policyLink":"\u003cp\u003e\u003ca href\u003d\"https://twitter.com/en/privacy\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003ehttps://twitter.com/en/privacy\u003c/a\u003e\u003c/p\u003e","useType":"","useTypeUuid":"","controller":"Twitter Intl Co"},{"name":"app_shell_referrer","description":"Esta cookie se emplea con fines de seguridad y funcionalidad","domains":".twitter.com","lifespan":"Session / 1 request","party":"Twitter Issued","policyLink":"\u003cp\u003e\u003ca href\u003d\"https://twitter.com/en/privacy\" rel\u003d\"noopener\" target\u003d\"_blank\"\u003ehttps://twitter.com/privacy\u003c/a\u003e\u003c/p\u003e","useType":"Authentication and Security","useTypeUuid":"23df28f9-5454-4843-a196-a520ebe8985b","controller":"Twitter Intl Co"},{"name":"__utma","description":"Esta cookie se emplea para Google Analytics","domains":".twitter.com","lifespan":"","party":"Third 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