Top 3 ways IMDb’s third-party data enhances user engagement and experience

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Consequently, audiences fall into decision paralysis, making it harder than ever to choose what to watch and where to watch it. However, incorporating third-party data allows you to improve customer loyalty, reduce churn rates, and actively engage audiences. <br><br>Leaders from entertainment pioneer IMDb will demonstrate how to gain new consumer insights, deploy new customer-centric features, and create personalized user experiences. With step-by-step explanations and technical use cases, you will discover how third-party data benefits you and your customers. 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Consequently, audiences fall into decision paralysis, making it harder than ever to choose what to watch and where to watch it. However, incorporating third-party data allows you to improve customer loyalty, reduce churn rates, and actively engage audiences. <br><br>Leaders from entertainment pioneer IMDb will demonstrate how to gain new consumer insights, deploy new customer-centric features, and create personalized user experiences. With step-by-step explanations and technical use cases, you will discover how third-party data benefits you and your customers. 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You will receive a confirmaton email with more information in your inbox shortly.</div> </div> <div class="body-container"> <div class="info-container"> <div class="hide glance-container"> <h2>At a glance</h2> <div class="box-container"> <div class="box glance-box"> <h3> <i class="fa-solid fa-bullseye-arrow "></i> <span>Overview</span> </h3> <p>Watch this virtual event to learn how to improve user experience using IMDb’s third-party data. With speakers from AWS and IMDb, you will discover new ways to enhance customer engagement on your platforms. </p> </div> <div class="box glance-box"> <div class="hide datetime-single-region"> <h3> <i class="fa-solid fa-calendar-days "></i> <span>Date & time</span> </h3> <div class="table"> <div class="table-row"> <div class="table-data">Date</div> <div class="table-data"></div> </div> <div class="table-row"> <div class="table-data">Time</div> <div class="table-data"><span></span><span>  •  </span><span></span></div> </div> </div> </div> <div class="hide datetime-multiple-regions"> <h3> <i class="fa-solid fa-calendar-days "></i> <span>Date & time</span> </h3> <div class="table"> <div class="table-row"> <div class="table-data">North America</div> <div class="table-data"><span></span><span>  •  </span><span></span></div> </div> <div class="table-row"> <div class="table-data">Europe & Africa</div> <div class="table-data"><span></span><span>  •  </span><span></span></div> </div> <div class="table-row"> <div class="table-data">Asia-Pacific</div> <div class="table-data"><span></span><span>  •  </span><span></span></div> </div> </div> </div> <div class="hide datetime-no-regions"> <h3> <i class="fa-solid fa-calendar-days "></i> <span>Date & time</span> </h3> <p>1-3 descriptive, relevant, and short sentences.</p> </div> </div> <div class="box glance-box"> <h3> <i class="fa-solid fa-book-open "></i> <span>Who should watch</span> </h3> <p><ul> <li>BI managers and executives<li>Product managers <li>Chief data officers <li>Heads of marketing <li>CMO’s <li>Data scientists</ul></p> </div> <div class="box glance-box"> <h3> <i class="fa-solid fa-users "></i> <span> </span> </h3> <p>1-3 descriptive, relevant, and short sentences.</p> </div> </div> </div> <div class="hide speakers-container"> <h2>Speakers</h2> <div class="speakers-body-box box"> <div class="speakers-body"> <div class="speaker"> <div class="speaker-image"> <img src="https://unsplash.it/400/400?random=1" alt=""> </div> <h4 class="speaker-name">The name of Speaker 1. You can have up to 24 speakers. Unused tokens should be deleted.</h4> <p class="speaker-role">The position, company of Speaker 1. You can have up to 24 speakers. Unused tokens should be deleted.</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://unsplash.it/400/400?random=2" alt=""> </div> <h4 class="speaker-name">The name of Speaker 2. You can have up to 24 speakers. Unused tokens should be deleted.</h4> <p class="speaker-role">The position, company of Speaker 2. You can have up to 24 speakers. Unused tokens should be deleted.</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://unsplash.it/400/400?random=3" alt=""> </div> <h4 class="speaker-name">The name of Speaker 3. You can have up to 24 speakers. Unused tokens should be deleted.</h4> <p class="speaker-role">The position, company of Speaker 3. You can have up to 24 speakers. Unused tokens should be deleted.</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> <div class="speaker"> <div class="speaker-image"> <img src="https://pages.awscloud.com/rs/112-TZM-766/images/awsmp-icon-peccy.jpg" alt=""> </div> <h4 class="speaker-name">Peccy</h4> <p class="speaker-role">Peculiar Ways, Amazon</p> </div> </div> </div> </div> <div class="details-container"> <h2>Details</h2> <div class="details-container-box box"> <div class="description-container"> <h3> <i class="fa-solid fa-circle-info "></i> <span>Description</span> </h3> <p>In 2021, over 550 original TV shows aired across cable, broadcast TV, and streaming services, resulting in a record high for available entertainment. Consequently, audiences fall into decision paralysis, making it harder than ever to choose what to watch and where to watch it. However, incorporating third-party data allows you to improve customer loyalty, reduce churn rates, and actively engage audiences. <br><br>Leaders from entertainment pioneer IMDb will demonstrate how to gain new consumer insights, deploy new customer-centric features, and create personalized user experiences. With step-by-step explanations and technical use cases, you will discover how third-party data benefits you and your customers. </p> <p></p> <p></p> <p></p> <p></p> <p></p> </div> <div class="highlights-container"> <h3> <i class="fa-solid fa-stars "></i> <span>You will learn</span> </h3> <div class="table"> <div class="table-row"> <div class="table-data">How third-party data provides additional context to first-party data</div> </div> <div class="table-row"> <div class="table-data">Solutions to common data analytics challenges</div> </div> <div class="table-row"> <div class="table-data">Ways that IMDb’s metadata on more than 12M+ cast and crew and 8M+ movie and TV titles can help you create better experiences for your users</div> </div> <div class="table-row"> <div class="table-data">How easy-to-learn AWS services, such as Amazon Neptune and Amazon Personalize, provide additional resources to improve customer satisfaction</div> </div> <div class="table-row"> <div class="table-data">How to find, discover, and use third-party data and APIs from AWS Data Exchange</div> </div> <div class="table-row"> <div class="table-data"></div> </div> <div class="table-row"> <div class="table-data"></div> </div> <div class="table-row"> <div class="table-data"></div> </div> </div> </div> </div> </div> </div> <div class="form-container"> <div class="form-inline"> <h2>Watch now</h2> <div class="form-body box">  <div class="mktoForm" id="marketo-form"><div id='lpeCDiv_6881375' class='lpeCElement EN-APN-MPO_Event-Reason_for_Registering-custom'><span class='lpContentsItem formSpan'> <script src="/js/forms2/js/forms2.min.js"></script> <form class="mktoForm" id="mktoForm_48331"> </form> <script> (function (){ var formDescriptor = {"Id":48331,"Vid":48331,"Status":"approved","Name":"[EN]-APN-MPO Event-Reason for Registering-custom","Description":"Requester: nbbaile","Layout":"above","GutterWidth":5,"OffsetWidth":5,"HasTwoButtons":true,"SubmitLabel":"Submit 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