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(min-width: 37.5rem){.ssrcss-1qjbknt-GlobalNavigationItem{-webkit-order:0;-ms-flex-order:0;order:0;}}.ssrcss-1qjbknt-GlobalNavigationItem:hover>*>*::after,.ssrcss-1qjbknt-GlobalNavigationItem:focus>*>*::after,.ssrcss-1qjbknt-GlobalNavigationItem[data-open='true']{width:100%;opacity:100%;}.ssrcss-i66k04-NavigationLink-LogoLink{display:block;height:100%;line-height:calc(4rem - 0.5rem);-webkit-text-decoration:inherit;text-decoration:inherit;color:inherit;white-space:nowrap;text-align:center;padding:0;margin-top:-0.25rem;width:100%;}.ssrcss-i66k04-NavigationLink-LogoLink:hover .eki2hvo16::after,.ssrcss-i66k04-NavigationLink-LogoLink:focus .eki2hvo16::after,.ssrcss-i66k04-NavigationLink-LogoLink[data-open='true'] .eki2hvo16::after{width:100%;opacity:1;}@media (min-width: 23.4375rem){.ssrcss-i66k04-NavigationLink-LogoLink{text-align:center;min-width:2.5rem;}}@media (min-width: 18.75rem){.ssrcss-i66k04-NavigationLink-LogoLink{width:auto;}}@media (min-width: 37.5rem){.ssrcss-i66k04-NavigationLink-LogoLink{padding-right:0.5rem;margin-right:0.25rem;}}@media (min-width: 63rem){.ssrcss-i66k04-NavigationLink-LogoLink{padding-right:1rem;}}.ssrcss-qm4a7x-LogoIconWrapper{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;height:2.0625rem;vertical-align:middle;}@media (min-width: 22.5rem){.ssrcss-qm4a7x-LogoIconWrapper{height:2.0625rem;}}@media (min-width: 23.4375rem){.ssrcss-qm4a7x-LogoIconWrapper{height:2.0625rem;}}@media (min-width: 25.625rem){.ssrcss-qm4a7x-LogoIconWrapper{height:2.0625rem;width:auto;}}@media (min-width: 37.5rem){.ssrcss-qm4a7x-LogoIconWrapper{height:2.0625rem;width:auto;}}@media (max-width: 25rem){.ssrcss-qm4a7x-LogoIconWrapper{padding:0 0.25rem;}}.ssrcss-o7c2ms-BBCBlocks{height:2rem;max-width:7rem;}@media (min-width: 22.5rem){.ssrcss-o7c2ms-BBCBlocks{height:2rem;}}@media (min-width: 23.4375rem){.ssrcss-o7c2ms-BBCBlocks{height:2rem;}}@media (min-width: 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off;font-size:0.8125rem;line-height:1.2307692307692308;position:relative;display:block;top:0;left:0;z-index:1;padding:1rem;background:#FFFFFF;border:1px solid #8A8C8E;-webkit-text-decoration:none;text-decoration:none;color:inherit;margin:auto;width:-webkit-max-content;width:-moz-max-content;width:max-content;}@media (min-width: 37.5rem){.ssrcss-1mjrbfa-AccessibilityLink:focus{position:absolute;}}.ssrcss-sk8r9t-GlobalNavigationItem{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-top:-0.25rem;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;}@media (min-width: 18.75rem){.ssrcss-sk8r9t-GlobalNavigationItem{-webkit-order:0;-ms-flex-order:0;order:0;width:auto;}}@media (min-width: 37.5rem){.ssrcss-sk8r9t-GlobalNavigationItem{-webkit-order:0;-ms-flex-order:0;order:0;width:100%;}}.ssrcss-sk8r9t-GlobalNavigationItem:hover>*>*::after,.ssrcss-sk8r9t-GlobalNavigationItem:focus>*>*::after,.ssrcss-sk8r9t-GlobalNavigationItem[data-open='true']{width:100%;opacity:100%;}.ssrcss-j17vi8-AccountOptionsList{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;padding-right:3rem;}@media (min-width: 37.5rem){.ssrcss-j17vi8-AccountOptionsList{padding-right:0;}}.ssrcss-j17vi8-AccountOptionsList >li{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}.ssrcss-khi21n-GlobalNavigationProduct-GlobalNavigationNonProductItem-GlobalNavigationAccount{color:#000000;text-align:center;height:3.75rem;min-width:2.75rem;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;text-align:left;}.ssrcss-khi21n-GlobalNavigationProduct-GlobalNavigationNonProductItem-GlobalNavigationAccount:focus>*>*::after,.ssrcss-khi21n-GlobalNavigationProduct-GlobalNavigationNonProductItem-GlobalNavigationAccount[data-open='true']{width:100%;opacity:100%;}@media (min-width: 37.5rem){.ssrcss-khi21n-GlobalNavigationProduct-GlobalNavigationNonProductItem-GlobalNavigationAccount{min-width:3rem;}}@media (min-width: 80rem){.ssrcss-khi21n-GlobalNavigationProduct-GlobalNavigationNonProductItem-GlobalNavigationAccount{width:11rem;}}.ssrcss-5fw2ee-AccountComponentWrapper{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;position:relative;min-width:inherit;width:inherit;}.ssrcss-uwr32o-StyledAccountPlaceholderComponent{height:100%;width:100%;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;text-align:left;display:inline-block;position:absolute;}html.no-js .ssrcss-uwr32o-StyledAccountPlaceholderComponent{display:none;}.ssrcss-n7m3zs-StyledLoadingPlaceholderWrapper{min-width:inherit;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:100%;}.ssrcss-h8wpjv-StyledAccountPlaceholderIconWrapper{display:inline-block;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;width:2rem;height:2rem;}@media (min-width: 63rem){.ssrcss-h8wpjv-StyledAccountPlaceholderIconWrapper{width:1.75rem;height:1.75rem;}}.ssrcss-1lgb55w-Skeleton-StyledAccountPlaceholderIcon{background-color:#F6F6F6;overflow:hidden;border-radius:50%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:2rem;height:2rem;}@media (min-width: 63rem){.ssrcss-1lgb55w-Skeleton-StyledAccountPlaceholderIcon{width:1.75rem;height:1.75rem;}}.ssrcss-1z04xmt-StyledLoadingPlaceHolderTextWrapper{display:none;}@media (min-width: 63rem){.ssrcss-1z04xmt-StyledLoadingPlaceHolderTextWrapper{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;height:100%;width:100%;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-left:0.5rem;}}.ssrcss-82dxfl-Skeleton-StyledLoadingPlaceHolderText{background-color:#F6F6F6;overflow:hidden;width:100%;border-radius:5%;height:0.875rem;}.ssrcss-ancd6v-NavigationLink-AccountLink{display:block;height:100%;line-height:calc(4rem - 0.5rem);-webkit-text-decoration:inherit;text-decoration:inherit;color:inherit;white-space:nowrap;text-align:center;pointer-events:none;opacity:0;box-sizing:border-box;white-space:nowrap;overflow:hidden;text-overflow:ellipsis;min-width:1.25rem;position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;text-align:center;margin-right:0.3125rem;}.ssrcss-ancd6v-NavigationLink-AccountLink:hover .eki2hvo16::after,.ssrcss-ancd6v-NavigationLink-AccountLink:focus .eki2hvo16::after,.ssrcss-ancd6v-NavigationLink-AccountLink[data-open='true'] .eki2hvo16::after{width:100%;opacity:1;}@media (min-width: 23.4375rem){.ssrcss-ancd6v-NavigationLink-AccountLink{text-align:center;min-width:2.5rem;}}.ssrcss-ancd6v-NavigationLink-AccountLink::after{content:'';display:block;background-color:#0071F1;position:absolute;right:0;left:0;bottom:0.625rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-ancd6v-NavigationLink-AccountLink:hover,.ssrcss-ancd6v-NavigationLink-AccountLink:focus,.ssrcss-ancd6v-NavigationLink-AccountLink[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-ancd6v-NavigationLink-AccountLink:hover::after,.ssrcss-ancd6v-NavigationLink-AccountLink:focus::after,.ssrcss-ancd6v-NavigationLink-AccountLink[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-ancd6v-NavigationLink-AccountLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}html.no-js .ssrcss-ancd6v-NavigationLink-AccountLink{opacity:1;pointer-events:all;}@media (min-width: 18.75rem){.ssrcss-ancd6v-NavigationLink-AccountLink{min-width:inherit;margin-right:0;}}@media (min-width: 23.4375rem){.ssrcss-ancd6v-NavigationLink-AccountLink{min-width:3rem;text-align:center;}}@media (min-width: 63rem){.ssrcss-ancd6v-NavigationLink-AccountLink{width:8.5rem;text-align:left;}}@media (min-width: 80rem){.ssrcss-ancd6v-NavigationLink-AccountLink{width:11rem;}}.ssrcss-1xrtdyt-AccountIconWrapper{display:inline-block;width:2rem;height:2rem;vertical-align:-0.6875rem;}@media (min-width: 63rem){.ssrcss-1xrtdyt-AccountIconWrapper{width:1.75rem;height:1.75rem;vertical-align:-0.5625rem;}}.ssrcss-xi5oyi-StyledIcon{display:block;height:100%;width:100%;fill:currentcolor;}.ssrcss-qgttmg-AccountText{position:absolute;overflow:hidden;margin:0;width:1px;height:1px;-webkit-clip-path:inset(100%);clip-path:inset(100%);clip:rect(1px, 1px, 1px, 1px);white-space:nowrap;}@media (min-width: 63rem){.ssrcss-qgttmg-AccountText{position:static;overflow:visible;width:auto;height:auto;-webkit-clip-path:none;clip-path:none;clip:auto;white-space:inherit;margin-left:0.5rem;}}.ssrcss-19sye53-VerticalSeparator{display:none;}@media (min-width: 37.5rem){.ssrcss-19sye53-VerticalSeparator{display:block;border-left:0.0625rem solid #E6E8EA;height:1.5rem;margin-top:1rem;}}.ssrcss-1blxct3-NavigationBarLinkList-En{-webkit-flex:auto;-ms-flex:auto;flex:auto;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;}.ssrcss-1blxct3-NavigationBarLinkList-En >li{display:none;}@media (min-width: 37.5rem){.ssrcss-1blxct3-NavigationBarLinkList-En >li:nth-of-type(8){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}}@media (min-width: 37.5rem){.ssrcss-1blxct3-NavigationBarLinkList-En >li:nth-of-type(1),.ssrcss-1blxct3-NavigationBarLinkList-En li:nth-of-type(2),.ssrcss-1blxct3-NavigationBarLinkList-En li:nth-of-type(3){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}}@media (min-width: 37.5rem){.ssrcss-1blxct3-NavigationBarLinkList-En >li:nth-of-type(4){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}}@media (min-width: 41.25rem){.ssrcss-1blxct3-NavigationBarLinkList-En >li:nth-of-type(5){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}}@media (min-width: 45.5rem){.ssrcss-1blxct3-NavigationBarLinkList-En >li:nth-of-type(6){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}}@media (min-width: 48rem){.ssrcss-1blxct3-NavigationBarLinkList-En >li:nth-of-type(7){display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}}.ssrcss-18tl6fu-GlobalNavigationProduct{color:#000000;text-align:center;height:3.75rem;margin-left:0.5rem;}.ssrcss-18tl6fu-GlobalNavigationProduct:focus>*>*::after,.ssrcss-18tl6fu-GlobalNavigationProduct[data-open='true']{width:100%;opacity:100%;}@media (min-width: 37.5rem){.ssrcss-18tl6fu-GlobalNavigationProduct{min-width:3rem;}}.ssrcss-1yfeg7m-NavigationLink{display:block;height:100%;line-height:calc(4rem - 0.5rem);-webkit-text-decoration:inherit;text-decoration:inherit;color:inherit;white-space:nowrap;text-align:center;}.ssrcss-1yfeg7m-NavigationLink:hover .eki2hvo16::after,.ssrcss-1yfeg7m-NavigationLink:focus .eki2hvo16::after,.ssrcss-1yfeg7m-NavigationLink[data-open='true'] .eki2hvo16::after{width:100%;opacity:1;}@media (min-width: 23.4375rem){.ssrcss-1yfeg7m-NavigationLink{text-align:center;min-width:2.5rem;}}.ssrcss-1rvz278-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-1rvz278-NavItemHoverState::after{content:'';display:block;background-color:#000000;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-1rvz278-NavItemHoverState:hover,.ssrcss-1rvz278-NavItemHoverState:focus,.ssrcss-1rvz278-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-1rvz278-NavItemHoverState:hover::after,.ssrcss-1rvz278-NavItemHoverState:focus::after,.ssrcss-1rvz278-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-1rvz278-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-f4w0g1-GlobalNavigationProduct{color:#000000;text-align:center;height:3.75rem;}.ssrcss-f4w0g1-GlobalNavigationProduct:focus>*>*::after,.ssrcss-f4w0g1-GlobalNavigationProduct[data-open='true']{width:100%;opacity:100%;}@media (min-width: 37.5rem){.ssrcss-f4w0g1-GlobalNavigationProduct{min-width:3rem;}}.ssrcss-c32wmt-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-c32wmt-NavItemHoverState::after{content:'';display:block;background-color:#EB1212;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-c32wmt-NavItemHoverState:hover,.ssrcss-c32wmt-NavItemHoverState:focus,.ssrcss-c32wmt-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-c32wmt-NavItemHoverState:hover::after,.ssrcss-c32wmt-NavItemHoverState:focus::after,.ssrcss-c32wmt-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-c32wmt-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-hv3vcc-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-hv3vcc-NavItemHoverState::after{content:'';display:block;background-color:#FFD230;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-hv3vcc-NavItemHoverState:hover,.ssrcss-hv3vcc-NavItemHoverState:focus,.ssrcss-hv3vcc-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-hv3vcc-NavItemHoverState:hover::after,.ssrcss-hv3vcc-NavItemHoverState:focus::after,.ssrcss-hv3vcc-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-hv3vcc-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-8y8dal-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-8y8dal-NavItemHoverState::after{content:'';display:block;background-color:#AAFF00;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-8y8dal-NavItemHoverState:hover,.ssrcss-8y8dal-NavItemHoverState:focus,.ssrcss-8y8dal-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-8y8dal-NavItemHoverState:hover::after,.ssrcss-8y8dal-NavItemHoverState:focus::after,.ssrcss-8y8dal-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-8y8dal-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-1xo2gyv-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-1xo2gyv-NavItemHoverState::after{content:'';display:block;background-color:#0068FF;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-1xo2gyv-NavItemHoverState:hover,.ssrcss-1xo2gyv-NavItemHoverState:focus,.ssrcss-1xo2gyv-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-1xo2gyv-NavItemHoverState:hover::after,.ssrcss-1xo2gyv-NavItemHoverState:focus::after,.ssrcss-1xo2gyv-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-1xo2gyv-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-45jvgy-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-45jvgy-NavItemHoverState::after{content:'';display:block;background-color:#0052A1;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-45jvgy-NavItemHoverState:hover,.ssrcss-45jvgy-NavItemHoverState:focus,.ssrcss-45jvgy-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-45jvgy-NavItemHoverState:hover::after,.ssrcss-45jvgy-NavItemHoverState:focus::after,.ssrcss-45jvgy-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-45jvgy-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-wtx82e-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-wtx82e-NavItemHoverState::after{content:'';display:block;background-color:#589E50;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-wtx82e-NavItemHoverState:hover,.ssrcss-wtx82e-NavItemHoverState:focus,.ssrcss-wtx82e-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-wtx82e-NavItemHoverState:hover::after,.ssrcss-wtx82e-NavItemHoverState:focus::after,.ssrcss-wtx82e-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-wtx82e-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-o07jwc-GlobalNavigationProduct{color:#000000;text-align:center;height:3.75rem;}.ssrcss-o07jwc-GlobalNavigationProduct:focus>*>*::after,.ssrcss-o07jwc-GlobalNavigationProduct[data-open='true']{width:100%;opacity:100%;}@media (min-width: 37.5rem){.ssrcss-o07jwc-GlobalNavigationProduct{min-width:3rem;}}@media (min-width: 37.5rem){.ssrcss-o07jwc-GlobalNavigationProduct#more-menu-button{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;max-width:3rem;-webkit-box-pack:end;-ms-flex-pack:end;-webkit-justify-content:flex-end;justify-content:flex-end;}}.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink{display:block;height:100%;line-height:calc(4rem - 0.5rem);-webkit-text-decoration:inherit;text-decoration:inherit;color:inherit;white-space:nowrap;text-align:center;min-width:1.25rem;margin-top:-0.25rem;}.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink:hover .eki2hvo16::after,.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink:focus .eki2hvo16::after,.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink[data-open='true'] .eki2hvo16::after{width:100%;opacity:1;}@media (min-width: 23.4375rem){.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink{text-align:center;min-width:2.5rem;}}@media (min-width: 18.75rem){.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink{min-width:2.75rem;}}@media (min-width: 23.4375rem){.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink{min-width:3rem;}}@media (min-width: 37.5rem){.ssrcss-1qxzppn-NavigationLink-MenuToggleControlLink{margin-top:0;min-width:3rem;}}.ssrcss-1loutj3-NavItemHoverState{position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-1loutj3-NavItemHoverState::after{content:'';display:block;background-color:#000000;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-1loutj3-NavItemHoverState:hover,.ssrcss-1loutj3-NavItemHoverState:focus,.ssrcss-1loutj3-NavItemHoverState[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-1loutj3-NavItemHoverState:hover::after,.ssrcss-1loutj3-NavItemHoverState:focus::after,.ssrcss-1loutj3-NavItemHoverState[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-1loutj3-NavItemHoverState::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}@media ( min-width: 37.5rem){.ssrcss-1loutj3-NavItemHoverState{width:2rem;}}.ssrcss-13dpa8i-DotsMenuIconWrapper{display:none;}@media (min-width: 37.5rem){.ssrcss-13dpa8i-DotsMenuIconWrapper{display:inline-block;width:1.25rem;height:0.25rem;}.ssrcss-13dpa8i-DotsMenuIconWrapper>svg{vertical-align:0.1875rem;}}.ssrcss-7jj1a6-LastGlobalNavigationItem{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-order:2;-ms-flex-order:2;order:2;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;padding-left:0;}@media (min-width: 37.5rem){.ssrcss-7jj1a6-LastGlobalNavigationItem{-webkit-order:0;-ms-flex-order:0;order:0;}}@media (min-width: 37.5rem){.ssrcss-7jj1a6-LastGlobalNavigationItem{padding-left:0;}}.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-top:-0.25rem;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;width:2rem;}@media (min-width: 18.75rem){.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger{width:auto;}}@media (min-width: 37.5rem){.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger{-webkit-order:0;-ms-flex-order:0;order:0;}}.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger:hover>*>*::after,.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger:focus>*>*::after,.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger[data-open='true']{width:100%;opacity:100%;}@media (min-width: 18.75rem){.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger{width:2.5rem;}}@media (min-width: 23.4375rem){.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger{width:3rem;}}@media (min-width: 37.5rem){.ssrcss-1w3za5i-GlobalNavigationItem-GlobalNavigationBurger{display:none;}}.ssrcss-1myt22i-BurgerMenuIconWrapper{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;width:1.5rem;height:1.375rem;vertical-align:-0.5em;-webkit-box-pack:space-evenly;-ms-flex-pack:space-evenly;-webkit-justify-content:space-evenly;justify-content:space-evenly;}@media (min-width: 37.5rem){.ssrcss-1myt22i-BurgerMenuIconWrapper{display:none;}}.ssrcss-fbjoge-GlobalNavigationItem{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;margin-top:-0.25rem;-webkit-align-self:center;-ms-flex-item-align:center;align-self:center;}@media (min-width: 18.75rem){.ssrcss-fbjoge-GlobalNavigationItem{width:auto;}}@media (min-width: 37.5rem){.ssrcss-fbjoge-GlobalNavigationItem{-webkit-order:0;-ms-flex-order:0;order:0;}}.ssrcss-fbjoge-GlobalNavigationItem:hover>*>*::after,.ssrcss-fbjoge-GlobalNavigationItem:focus>*>*::after,.ssrcss-fbjoge-GlobalNavigationItem[data-open='true']{width:100%;opacity:100%;}.ssrcss-1bujrf4-NavigationLink-SearchLink{display:block;height:100%;line-height:calc(4rem - 0.5rem);-webkit-text-decoration:inherit;text-decoration:inherit;color:inherit;white-space:nowrap;text-align:center;background:none;min-width:1.25rem;text-align:center;margin-top:-0.25rem;position:relative;-webkit-text-decoration:none;text-decoration:none;display:inline-block;}.ssrcss-1bujrf4-NavigationLink-SearchLink:hover .eki2hvo16::after,.ssrcss-1bujrf4-NavigationLink-SearchLink:focus .eki2hvo16::after,.ssrcss-1bujrf4-NavigationLink-SearchLink[data-open='true'] .eki2hvo16::after{width:100%;opacity:1;}@media (min-width: 23.4375rem){.ssrcss-1bujrf4-NavigationLink-SearchLink{text-align:center;min-width:2.5rem;}}.ssrcss-1bujrf4-NavigationLink-SearchLink::after{content:'';display:block;background-color:#000000;position:absolute;right:0;left:0;bottom:0.375rem;height:0.125rem;width:66%;opacity:0;}@media (forced-colors: active){.ssrcss-1bujrf4-NavigationLink-SearchLink:hover,.ssrcss-1bujrf4-NavigationLink-SearchLink:focus,.ssrcss-1bujrf4-NavigationLink-SearchLink[data-open='true']{margin-bottom:-1px;border-bottom:1px solid currentcolor!important;}}.ssrcss-1bujrf4-NavigationLink-SearchLink:hover::after,.ssrcss-1bujrf4-NavigationLink-SearchLink:focus::after,.ssrcss-1bujrf4-NavigationLink-SearchLink[data-open='true']::after{width:100%;opacity:1;}@media (prefers-reduced-motion: no-preference){.ssrcss-1bujrf4-NavigationLink-SearchLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}@media (min-width: 18.75rem){.ssrcss-1bujrf4-NavigationLink-SearchLink{min-width:2.75rem;}}@media (min-width: 23.4375rem){.ssrcss-1bujrf4-NavigationLink-SearchLink{min-width:3rem;width:3rem;text-align:center;}}@media (min-width: 80rem){.ssrcss-1bujrf4-NavigationLink-SearchLink{background:#E6E8EA;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;height:1rem;padding:0.75rem 0.625rem;margin-left:0.5rem;min-width:11.25rem;}.ssrcss-1bujrf4-NavigationLink-SearchLink::after{display:none;}}.ssrcss-mwl823-IconWrapper-SearchIconWrapper{display:inline-block;width:1.625rem;height:1.625rem;vertical-align:middle;color:#000000;width:1.75rem;height:1.8125rem;}@media (min-width: 80rem){.ssrcss-mwl823-IconWrapper-SearchIconWrapper{width:1.375rem;height:1.375rem;}}@media (min-width: 80rem){.ssrcss-mwl823-IconWrapper-SearchIconWrapper{width:1rem;height:1rem;vertical-align:-0.25rem;}}.ssrcss-pz7t8-SearchText{padding-left:0.5rem;color:#000000;position:absolute;overflow:hidden;margin:0;width:1px;height:1px;-webkit-clip-path:inset(100%);clip-path:inset(100%);clip:rect(1px, 1px, 1px, 1px);white-space:nowrap;}@media ( min-width: 80rem){.ssrcss-pz7t8-SearchText{position:static;overflow:visible;width:auto;height:auto;-webkit-clip-path:none;clip-path:none;clip:auto;white-space:inherit;}}.ssrcss-91jqb8-GlobalNavigationDrawer{overflow:hidden;visibility:hidden;}@media (prefers-reduced-motion: no-preference){.ssrcss-91jqb8-GlobalNavigationDrawer>*{transition-property:max-height,height;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);transition-delay:0s,0s,0.4s;transition-duration:0.4s,0.4s,0s;transition-property:max-height,height,display;}@media (min-width: 37.5rem){.ssrcss-91jqb8-GlobalNavigationDrawer>*{transition-duration:0.2s,0.2s,0s;}}}.ssrcss-91jqb8-GlobalNavigationDrawer:focus{outline:5px auto -webkit-focus-ring-color;}.ssrcss-2hb8z7-GlobalNavigationMoreMenu{height:0;}.ssrcss-2hb8z7-GlobalNavigationMoreMenu:target{visibility:visible;display:block;height:auto;}@media (min-width: 18.75rem){.ssrcss-2hb8z7-GlobalNavigationMoreMenu:target{height:28rem;}}@media (min-width: 37.5rem){.ssrcss-2hb8z7-GlobalNavigationMoreMenu:target{height:4.0625rem;}}@media (min-width: 37.5rem){.ssrcss-2hb8z7-GlobalNavigationMoreMenu:target{height:8.125rem;}}@media (min-width: 41.25rem){.ssrcss-2hb8z7-GlobalNavigationMoreMenu:target{height:4.0625rem;}}.ssrcss-1obp207-MenuWrapper{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;}.ssrcss-1pnyklo-MenuLinkList-En{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex:auto;-ms-flex:auto;flex:auto;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}.ssrcss-1pnyklo-MenuLinkList-En:focus{outline:none;}.ssrcss-1pnyklo-MenuLinkList-En>li{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-basis:50%;-ms-flex-preferred-size:50%;flex-basis:50%;}@media (min-width: 37.5rem){.ssrcss-1pnyklo-MenuLinkList-En>li{-webkit-flex-basis:auto;-ms-flex-preferred-size:auto;flex-basis:auto;}}@supports (display: grid){.ssrcss-1pnyklo-MenuLinkList-En{display:grid;grid-gap:0 0.5rem;gap:0 0.5rem;}@media (min-width: 18.75rem){.ssrcss-1pnyklo-MenuLinkList-En{grid-template-columns:repeat(2, minmax(7.5rem, 1fr));}}@media (min-width: 37.5rem){.ssrcss-1pnyklo-MenuLinkList-En{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;}}.ssrcss-1pnyklo-MenuLinkList-En>li{min-width:initial;}}@media (min-width: 37.5rem){.ssrcss-1pnyklo-MenuLinkList-En >li:nth-of-type(1),.ssrcss-1pnyklo-MenuLinkList-En li:nth-of-type(2),.ssrcss-1pnyklo-MenuLinkList-En li:nth-of-type(3){display:none;}}@media (min-width: 37.5rem){.ssrcss-1pnyklo-MenuLinkList-En >li{padding-right:1.25rem;}.ssrcss-1pnyklo-MenuLinkList-En >li:nth-of-type(4){display:none;}}@media (min-width: 41.25rem){.ssrcss-1pnyklo-MenuLinkList-En >li:nth-of-type(5){display:none;}}@media (min-width: 45.5rem){.ssrcss-1pnyklo-MenuLinkList-En >li:nth-of-type(6){display:none;}}@media (min-width: 48rem){.ssrcss-1pnyklo-MenuLinkList-En >li:nth-of-type(7){display:none;}}.ssrcss-1smaim7-MenuLinkListItem{height:1.75rem;margin:0.25rem 0;-webkit-align-items:stretch;-webkit-box-align:stretch;-ms-flex-align:stretch;align-items:stretch;}@media (min-width: 18.75rem){.ssrcss-1smaim7-MenuLinkListItem{height:3.5rem;}}.ssrcss-1smaim7-MenuLinkListItem:focus>*::after,.ssrcss-1smaim7-MenuLinkListItem[data-open='true']{width:100%;opacity:100%;}.ssrcss-pt9t4a-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-pt9t4a-MenuLink::after{content:'';display:block;background-color:#141414;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-pt9t4a-MenuLink::after{bottom:0.5rem;}}.ssrcss-pt9t4a-MenuLink:hover::after,.ssrcss-pt9t4a-MenuLink:focus::after,.ssrcss-pt9t4a-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-pt9t4a-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-pt9t4a-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-pt9t4a-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-10zs8ef-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-10zs8ef-MenuLink::after{content:'';display:block;background-color:#EB1212;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-10zs8ef-MenuLink::after{bottom:0.5rem;}}.ssrcss-10zs8ef-MenuLink:hover::after,.ssrcss-10zs8ef-MenuLink:focus::after,.ssrcss-10zs8ef-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-10zs8ef-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-10zs8ef-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-10zs8ef-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-1l2ctwi-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-1l2ctwi-MenuLink::after{content:'';display:block;background-color:#FFD230;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-1l2ctwi-MenuLink::after{bottom:0.5rem;}}.ssrcss-1l2ctwi-MenuLink:hover::after,.ssrcss-1l2ctwi-MenuLink:focus::after,.ssrcss-1l2ctwi-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-1l2ctwi-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-1l2ctwi-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-1l2ctwi-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-1pho4im-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-1pho4im-MenuLink::after{content:'';display:block;background-color:#AAFF00;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-1pho4im-MenuLink::after{bottom:0.5rem;}}.ssrcss-1pho4im-MenuLink:hover::after,.ssrcss-1pho4im-MenuLink:focus::after,.ssrcss-1pho4im-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-1pho4im-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-1pho4im-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-1pho4im-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-1v9lxe0-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-1v9lxe0-MenuLink::after{content:'';display:block;background-color:#0068FF;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 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1);}}.ssrcss-1u9nz9a-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-1u9nz9a-MenuLink::after{content:'';display:block;background-color:#0052A1;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-1u9nz9a-MenuLink::after{bottom:0.5rem;}}.ssrcss-1u9nz9a-MenuLink:hover::after,.ssrcss-1u9nz9a-MenuLink:focus::after,.ssrcss-1u9nz9a-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-1u9nz9a-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-1u9nz9a-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-1u9nz9a-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-11p9y6l-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-11p9y6l-MenuLink::after{content:'';display:block;background-color:#589E50;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-11p9y6l-MenuLink::after{bottom:0.5rem;}}.ssrcss-11p9y6l-MenuLink:hover::after,.ssrcss-11p9y6l-MenuLink:focus::after,.ssrcss-11p9y6l-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-11p9y6l-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-11p9y6l-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-11p9y6l-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-116dfr6-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-116dfr6-MenuLink::after{content:'';display:block;background-color:#482878;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-116dfr6-MenuLink::after{bottom:0.5rem;}}.ssrcss-116dfr6-MenuLink:hover::after,.ssrcss-116dfr6-MenuLink:focus::after,.ssrcss-116dfr6-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-116dfr6-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-116dfr6-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-116dfr6-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-l19037-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-l19037-MenuLink::after{content:'';display:block;background-color:#002856;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-l19037-MenuLink::after{bottom:0.5rem;}}.ssrcss-l19037-MenuLink:hover::after,.ssrcss-l19037-MenuLink:focus::after,.ssrcss-l19037-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-l19037-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-l19037-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-l19037-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-7nqmpo-MenuLink{font-size:1rem;line-height:1.375;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin:0.125rem;-webkit-text-decoration:inherit;text-decoration:inherit;color:#000000;white-space:nowrap;position:relative;height:100%;}.ssrcss-7nqmpo-MenuLink::after{content:'';display:block;background-color:#149EDC;position:absolute;right:0;left:0;bottom:0.125rem;height:0.125rem;width:0;opacity:0;}@media (min-width: 18.75rem){.ssrcss-7nqmpo-MenuLink::after{bottom:0.5rem;}}.ssrcss-7nqmpo-MenuLink:hover::after,.ssrcss-7nqmpo-MenuLink:focus::after,.ssrcss-7nqmpo-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-7nqmpo-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 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18.75rem){.ssrcss-ykhqnw-MenuLink::after{bottom:0.5rem;}}.ssrcss-ykhqnw-MenuLink:hover::after,.ssrcss-ykhqnw-MenuLink:focus::after,.ssrcss-ykhqnw-MenuLink[data-open='true']::after{width:100%;opacity:1;}@media (min-width: 37.5rem){.ssrcss-ykhqnw-MenuLink{font-size:0.8125rem;line-height:1.2307692307692308;}}@media (min-width: 56.25rem){.ssrcss-ykhqnw-MenuLink{margin:0.375rem;}}@media (prefers-reduced-motion: no-preference){.ssrcss-ykhqnw-MenuLink::after{-webkit-transition:width 0.2s,opacity 0.2s;transition:width 0.2s,opacity 0.2s;transition-timing-function:cubic-bezier(0.75, 0, 0.15, 1);}}.ssrcss-1ejv6c9-CloseButtonWrapper{margin-top:0.25rem;}.ssrcss-1cxgy00-CallToActionLink{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:700;font-feature-settings:'ss01' 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off;background:#B80000;color:#FFFFFF;}.ssrcss-12x0ma7-ContentWrapper{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;}.ssrcss-kpltdl-LogoWrapper{margin:0.25rem 0;}.ssrcss-1vyfvn-LogoLink{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;width:auto;-webkit-text-decoration:none;text-decoration:none;color:inherit;}@media all and (-ms-high-contrast: none),(-ms-high-contrast: active){.ssrcss-1vyfvn-LogoLink{width:100%;}}.ssrcss-19cmzaj-LogoIcon{display:block;padding:calc(0.75rem - 0.25rem) 0;height:1.625rem;fill:currentcolor;max-width:10rem;}@media (min-width: 25rem){.ssrcss-19cmzaj-LogoIcon{padding:calc(0.875rem - 0.25rem) 0;height:1.75rem;max-width:15.5rem;}}@media (min-width: 37.5rem){.ssrcss-19cmzaj-LogoIcon{padding:calc(1rem - 0.25rem) 0;max-width:initial;}}@media (min-width: 37.5rem){.ssrcss-as2ggt-Navigation{border-top:0.0625rem solid #DB7F7F;}}html.no-js .ssrcss-wlpshj-MainNavBarContainer{border-bottom:0.25rem solid #B80000;}.ssrcss-325dy3-MenuContainer-PrimaryNavBarContainer{background-color:#FFFFFF;color:#141414;}@media (min-width: 37.5rem){.ssrcss-325dy3-MenuContainer-PrimaryNavBarContainer{background-color:#B80000;color:#FFFFFF;}}.ssrcss-tr5xws-PrimaryListContainer{margin:0 -0.5rem;}@media (min-width: 25rem){.ssrcss-tr5xws-PrimaryListContainer{margin:0 -1rem;}}@media (min-width: 37.5rem){.ssrcss-tr5xws-PrimaryListContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;margin:0;}.ssrcss-tr5xws-PrimaryListContainer .e14xdrat1 .eis6szr3:not(:last-of-type) .eis6szr2 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off;font-size:1rem;line-height:1.375;-webkit-text-decoration:none;text-decoration:none;box-sizing:border-box;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;position:relative;padding:0.5rem;cursor:pointer;color:#FFFFFF;background-color:#B80000;border:none;}html.no-js .ssrcss-pnxjgb-StyledToggle{background-color:#FFFFFF;color:#141414;}@media (min-width: 37.5rem){.ssrcss-pnxjgb-StyledToggle{min-height:2.375rem;}@media (pointer: coarse){.ssrcss-pnxjgb-StyledToggle{min-height:2.75rem;}}}.ssrcss-1m4972l-IconWrapper{display:inline-block;width:1rem;height:1rem;margin-right:0.5rem;}.ssrcss-141d9xq-MenuListContainer{display:none;}html.no-js .ssrcss-141d9xq-MenuListContainer{display:block;}@media (min-width: 37.5rem){.ssrcss-141d9xq-MenuListContainer{margin-left:-0.5rem;margin-right:-0.5rem;padding:0.5rem 0;}}@media (min-width: 37.5rem){.ssrcss-141d9xq-MenuListContainer{background-color:transparent;display:block;padding:0;margin:0;-webkit-flex-basis:100%;-ms-flex-preferred-size:100%;flex-basis:100%;}@media (pointer: coarse){.ssrcss-141d9xq-MenuListContainer{overflow-x:scroll;-webkit-overflow-scrolling:touch;-ms-overflow-style:-ms-autohiding-scrollbar;-ms-overflow-style:none;scrollbar-width:none;}.ssrcss-141d9xq-MenuListContainer::-webkit-scrollbar{display:none;}}}.ssrcss-yhbmpm-StyledMenuList{font-family:ReithSans,Helvetica,Arial,freesans,sans-serif;font-weight:400;font-feature-settings:'ss01' off;}@media (min-width: 37.5rem){.ssrcss-yhbmpm-StyledMenuList{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;position:relative;left:-0.5rem;}@media (pointer: coarse){.ssrcss-yhbmpm-StyledMenuList{-webkit-box-flex-wrap:nowrap;-webkit-flex-wrap:nowrap;-ms-flex-wrap:nowrap;flex-wrap:nowrap;}}}.ssrcss-or45ca-StyledMenuItem{border-bottom:0.0625rem solid #8A8C8E;position:relative;break-inside:avoid;margin:0;padding:0;}@media (min-width: 37.5rem){.ssrcss-or45ca-StyledMenuItem{border-bottom:none;}}@media (min-width: 37.5rem){.ssrcss-or45ca-StyledMenuItem{-webkit-flex:none;-ms-flex:none;flex:none;}}.ssrcss-dgu9ea-StyledLink{box-sizing:border-box;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding:0.25rem 0 0.25rem 0.5rem;color:inherit;-webkit-text-decoration:none;text-decoration:none;min-height:2.375rem;}@media (pointer: coarse){.ssrcss-dgu9ea-StyledLink{min-height:2.75rem;}}.ssrcss-dgu9ea-StyledLink:hover,.ssrcss-dgu9ea-StyledLink:focus{background-color:#E6E8EA;}.ssrcss-dgu9ea-StyledLink:focus-visible{box-shadow:inset 0 0 0 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eis6szr3"><a href="/news/topics/cw9nelz7j32t" class="ssrcss-36ptm4-StyledLink eis6szr2"><span class="ssrcss-1mstwv3-LinkTextContainer eis6szr1">Paths to Success</span></a></li></ul></div></div></div></nav></div></header></div><div class="ssrcss-1euvvif-Wrap e42f8511"><div width="300" class="ssrcss-q03fby-ContainerWithSidebarWrapper e1jl38b40"><div class="ssrcss-1ki8hfp-StyledZone e1mcntqj3"><main id="main-content" data-testid="main-content"><article class="ssrcss-15tkd6i-ArticleWrapper e1nh2i2l3"><header data-component="headline-block" class="ssrcss-bwbna7-ComponentWrapper-HeadlineComponentWrapper egtrm1f0"><h1 id="main-heading" type="headline" tabindex="-1" class="ssrcss-1s9pby4-Heading e10rt3ze0"><span role="text">'Trust and reserve judgement' on rebrand, says Jaguar</span></h1></header><div data-component="image-block" class="ssrcss-1b5y2ub-ComponentWrapper-FullWidthWrapper ey0461q0"><figure class="ssrcss-1vfya96-StyledFigure e34k3c22"><div class="ssrcss-ab5fd8-StyledFigureContainer e34k3c21"><span class="ssrcss-121hbca-Placeholder etlorgc0"><picture><source srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg.webp 976w" type="image/webp"/><img alt="Models in bright coloured clothes sit facing the camera and posing for an advert for Jaguar cars" loading="eager" src="https://ichef.bbci.co.uk/ace/standard/1680/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg" srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/3458/live/a411caf0-a9bc-11ef-8d23-65c6bc113e5d.jpg 976w" width="1680" height="944.1742286751361" class="ssrcss-11yxrdo-Image edrdn950"/></picture></span><span role="text" class="ssrcss-tvuve5-StyledFigureCopyright e34k3c20"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image source, </span>Jaguar</span></div><figcaption class="ssrcss-1kk6ucf-StyledFigureCaption ehbdhz00"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image caption, </span><div spacing="6" class="ssrcss-y7krbn-Stack e1y4nx260"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">A still from Jaguar鈥檚 new advert which was shared on social media.</p></div></figcaption></figure></div><div data-component="byline-block" class="ssrcss-1hbb5i-BylineComponentWrapper e8mq1e90"><div class="ssrcss-qt5zqv-BylineWrapper e8mq1e917"><div class="ssrcss-h3c0s8-ContributorContainer e8mq1e916"><div class="ssrcss-1u2in0b-Container-ContributorDetails e8mq1e913"><div class="ssrcss-68pt20-Text-TextContributorName e8mq1e96">Michael Race</div><div class="ssrcss-84ltp5-Text e8mq1e910">Business reporter, BBC News</div></div></div></div><div class="ssrcss-jlwt2c-Divider e8mq1e915"></div></div><div data-component="metadata-block" class="ssrcss-xza2yt-ComponentWrapper ep2nwvo1"><div><ul role="list" class="ssrcss-1ik71mx-MetadataStripContainer eh44mf03"><div class="ssrcss-13nu8ri-GroupChildrenForWrapping eh44mf02"><li role="listitem" class="ssrcss-30fcoe-MetadataStripItem eh44mf01"><div class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Published</div><div class="ssrcss-m5j4pi-MetadataContent eh44mf00"><span class="ssrcss-1pvwv4b-MetadataSnippet e4wm5bw3"><span class="ssrcss-1if1g9v-MetadataText e4wm5bw1"><time data-testid="timestamp" dateTime="2024-11-23T17:03:08.324Z">23 November 2024</time></span></span></div></li></div></ul></div></div><div data-component="text-block" class="ssrcss-uf6wea-RichTextComponentWrapper ep2nwvo0"><div class="ssrcss-7uxr49-RichTextContainer e5tfeyi1"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10"><b class="ssrcss-1xjjfut-BoldText e5tfeyi3">Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker.</b></p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">The teaser video has faced backlash, with many critics pointing to the fact it doesn't feature an actual car. Others have praised the company for being bold and shaking things up.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Now the company is trying to do the same again by unveiling its new "design vision" in Miami next month.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Teasing the vision online, the 30 second advert features models in extravagant, brightly-coloured outfits who reveal the new company logo written as JaGUar.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">No cars, no suave men in suits, no big cats.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"Do you sell cars?" was the response on X, from owner Elon Musk, who is also the boss of electric car firm Tesla.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"This is surely a joke?" added one user, while another suggested the move would "cost jobs and do real damage". Some said "Go woke, go broke".</p></div></div><div data-component="image-block" class="ssrcss-1b5y2ub-ComponentWrapper-FullWidthWrapper ey0461q0"><figure class="ssrcss-1vfya96-StyledFigure e34k3c22"><div class="ssrcss-ab5fd8-StyledFigureContainer e34k3c21"><span class="ssrcss-6ybo2z-Placeholder etlorgc0"><span><noscript><picture><source srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg.webp 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg.webp 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg.webp 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg.webp 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg.webp 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg.webp 976w" type="image/webp"/><img alt="The new Jaguar logo which is spelt JaGUar " loading="lazy" src="https://ichef.bbci.co.uk/ace/standard/3840/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg" srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/4ada/live/b1a519b0-a980-11ef-bdf5-b7cb2fa86e10.jpg 976w" width="3840" height="2160.2742857142857" class="ssrcss-11yxrdo-Image edrdn950"/></picture></noscript></span></span><span role="text" class="ssrcss-tvuve5-StyledFigureCopyright e34k3c20"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image source, </span>Jaguar/PA</span></div></figure></div><div data-component="text-block" class="ssrcss-uf6wea-RichTextComponentWrapper ep2nwvo0"><div class="ssrcss-7uxr49-RichTextContainer e5tfeyi1"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Specsavers, known for its humorous social media manner, created a mock-up of its own logo in response, which <a href="https://x.com/Specsavers/status/1859274959572414495" class="ssrcss-f6h2dj-InlineLink e1kn3p7n0">looked like it had been created on Microsoft Paint.<span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">, <!-- -->external</span></a> </p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">While supermarket Aldi chipped in at Jaguar's "Copy Nothing" slogan with: <a href="https://x.com/AldiUK/status/1859624646724775970" class="ssrcss-f6h2dj-InlineLink e1kn3p7n0">"You sound like our legal team."<span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">, <!-- -->external</span></a></p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Amid the anger and sarcasm, Jaguar has doubled down on its decision, replying to some posts with phrases such as "To live is to evolve".</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"We had to break rules and do something that would get us cut thru," a spokesman told the BBC - suggesting this is all part of the plan.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">As Martin Brundle, the former Formula 1 racing driver turned broadcaster, put it: "I have no idea what this is all about, but it鈥檚 genius. </p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"Everyone is talking about Jaguar in a moment of time when they鈥檙e not actually making cars."</p></div></div><div data-component="subheadline-block" class="ssrcss-19w8cxh-ComponentWrapper-HeadlineComponentWrapper egtrm1f0"><h2 id="Maybe-Jaguar-wanted-this-response" tabindex="-1" class="ssrcss-pbttu9-Heading e10rt3ze0"><span role="text">'Maybe Jaguar wanted this response'</span></h2></div><div data-component="text-block" class="ssrcss-uf6wea-RichTextComponentWrapper ep2nwvo0"><div class="ssrcss-7uxr49-RichTextContainer e5tfeyi1"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Lee Rolston is the chief growth officer of global branding agency Jones Knowles Ritchie and has worked on rebrands of household names such as Burger King and the RSPCA. </p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">He was also part of the thinking to famously drop the donuts from Dunkin' to move "to a first-name basis with America", given it was also one of the country's the biggest coffee sellers.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">He says rebrands occur generally when a company wants to "shift" its business strategy, which is what Jaguar is doing in its <a href="/news/business-56072019" class="ssrcss-f6h2dj-InlineLink e1kn3p7n0">move to electric-only cars.</a></p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">In an "ideal world" the rebrand leads to buzz and a positive reaction, Mr Rolston adds, but to achieve that you need to "make sure people understand the context".</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"Don鈥檛 ever just launch a logo - when people see a logo they tend to subjectively respond to it. It鈥檚 always good to show as much as you can," he explains.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"Unless you want that response. Maybe Jaguar did actually want this kind of response" Mr Rolston ponders.</p></div></div><div data-component="image-block" class="ssrcss-1b5y2ub-ComponentWrapper-FullWidthWrapper ey0461q0"><figure class="ssrcss-1vfya96-StyledFigure e34k3c22"><div class="ssrcss-ab5fd8-StyledFigureContainer e34k3c21"><span class="ssrcss-1lzyuw9-Placeholder etlorgc0"><span><noscript><picture><source srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 976w" type="image/webp"/><img alt="A Jaguar E-Type being driven on a country road" loading="lazy" src="https://ichef.bbci.co.uk/ace/standard/2560/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg" srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 976w" width="2560" height="1440.2078822000865" class="ssrcss-11yxrdo-Image edrdn950"/></picture></noscript></span></span><span role="text" class="ssrcss-tvuve5-StyledFigureCopyright e34k3c20"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image source, </span>Getty Images</span></div><figcaption class="ssrcss-1kk6ucf-StyledFigureCaption ehbdhz00"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image caption, </span><div spacing="6" class="ssrcss-y7krbn-Stack e1y4nx260"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">The E-Type is a classic Jaguar sports car</p></div></figcaption></figure></div><div data-component="text-block" class="ssrcss-uf6wea-RichTextComponentWrapper ep2nwvo0"><div class="ssrcss-7uxr49-RichTextContainer e5tfeyi1"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">As a result of Jaguar's rebrand strategy to tease and drip feed information of its plans, a void has been created, and that has been "filled by opinion", Mr Rolston says.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">鈥淭hey have taken a very brave route - it鈥檚 one that very, very few brands ever do take because it鈥檚 very risky, but time will tell."</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">It's not new to not include a product in an ad or to raise eyebrows - the gorilla beating the drums to Phil Collins didn't feature any Cadbury's chocolate, for example.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Keith Wells, founder and director of brand strategy business Brandwell, points out Apple's "think different" advert in 1997 which, rather than showcasing its computers, instead featured the likes of Albert Einstein and Mahatma Gandhi. </p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">However, Mr Wells has first-hand experience of a rebrand backlash. Remember Consignia? (Readers under the age of 40 can be forgiven for not).</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">In 2001, he led the consultancy Dragon Brands, which came up with the new corporate name for the Post Office Group. The aim was to create <a href="http://news.bbc.co.uk/1/hi/business/1107663.stm" class="ssrcss-f6h2dj-InlineLink e1kn3p7n0">a new, modern umbrella brand for the restructured organisation,</a> which included not just the Post Office, but Royal Mail and Parcelforce too.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">But the creation of Consignia led to a backlash from the public, largely due to people misinterpreting the rebrand. </p></div></div><div data-component="image-block" class="ssrcss-1b5y2ub-ComponentWrapper-FullWidthWrapper ey0461q0"><figure class="ssrcss-1vfya96-StyledFigure e34k3c22"><div class="ssrcss-ab5fd8-StyledFigureContainer e34k3c21"><span class="ssrcss-fmt1c3-Placeholder etlorgc0"><span><noscript><picture><source srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 976w" type="image/webp"/><img alt="models in bright coloured clothes walk across a pink landscape" loading="lazy" src="https://ichef.bbci.co.uk/ace/standard/1920/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg" srcSet="https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 976w" width="1920" height="1080" class="ssrcss-11yxrdo-Image edrdn950"/></picture></noscript></span></span><span role="text" class="ssrcss-tvuve5-StyledFigureCopyright e34k3c20"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image source, </span>Jaguar</span></div><figcaption class="ssrcss-1kk6ucf-StyledFigureCaption ehbdhz00"><span class="visually-hidden ssrcss-1f39n02-VisuallyHidden e16en2lz0">Image caption, </span><div spacing="6" class="ssrcss-y7krbn-Stack e1y4nx260"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">The advert description on YouTube reads: "We're here to delete ordinary. To go bold. To copy nothing."</p></div></figcaption></figure></div><div data-component="text-block" class="ssrcss-uf6wea-RichTextComponentWrapper ep2nwvo0"><div class="ssrcss-7uxr49-RichTextContainer e5tfeyi1"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Some people thought Post Office branches would be renamed Consignia, which wasn't the case. </p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Nonetheless, the negativity, and a new leadership team, eventually led to Consignia being canned, and being renamed Royal Mail plc 16 months later.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">While Jaguar isn't changing its name, Mr Wells says the brand has taken a "huge, bold step" and people should give "respect and time" to see how things pan out.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Mr Rolston said "branding logic" suggests companies "lean into" their current perception with the public, but Jaguar appears to have shunned that.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"Everything they have put out so far is not like a Jaguar. The question is, if it鈥檚 not a Jaguar as you used to know it, what is it?"</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Jaguar argues its rebrand can been traced back to the words of its founder, Sir William Lyons, that "A Jaguar should be a copy of nothing".</p></div></div><div data-component="subheadline-block" class="ssrcss-19w8cxh-ComponentWrapper-HeadlineComponentWrapper egtrm1f0"><h2 id="Something-has-to-change" tabindex="-1" class="ssrcss-pbttu9-Heading e10rt3ze0"><span role="text">'Something has to change'</span></h2></div><div data-component="text-block" class="ssrcss-uf6wea-RichTextComponentWrapper ep2nwvo0"><div class="ssrcss-7uxr49-RichTextContainer e5tfeyi1"><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">But it's clear, as Erin Baker, editorial director at AutoTrader puts it, that the carmaker is trying to ditch the "sage" image, that its cars are only for older, white men, who perhaps frequent golf clubs, or wear cravats and smoke cigars.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"It鈥檚 been languishing in terms of sales for years now," she said. "Something has to change fundamentally with the brand."</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">But Ms Baker is a fan of the rebrand ad. "I think it needs to really stir emotion, it needs to stir curiosity, get people asking questions," she says.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Jaguar has been the weakest link within the Jaguar Land Rover (JLR) group owned by Tata Motors for almost a decade, with The Range Rover and Defender behind the <a href="/news/articles/cer3w1ewvjyo" class="ssrcss-f6h2dj-InlineLink e1kn3p7n0">company's highest profits</a>.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">Ms Baker believes Jaguar's radical rebrand is a final attempt to revive it. But what happens if it doesn't pay off?</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"I am not sure what else they can do," adds Ms Baker. "It鈥檚 a very risky move to go pure electric in 2026 when sales of electric cars the world over have largely stalled amongst private buyers.</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">"But the truth is...no one has an idea if this is going to succeed or not."</p><p class="ssrcss-1q0x1qg-Paragraph e1jhz7w10">All agree that Jaguar probably won't mind the current noise. Jaguar replied to some critics saying "soon you'll see things our way". Only time will tell.</p></div></div><div data-component="topic-list" class="ssrcss-1qmkvfu-TopicListWrapper etw6iwl1"><div class="ssrcss-113c0cq-StyledTagContainer ed0g1kj1"><div class="ssrcss-50vlbt-TopicListHeaderWrapper etw6iwl0"><h2 type="normal" class="ssrcss-ad2rmd-Heading e10rt3ze0">Related topics</h2></div><div class="ssrcss-17ehax8-Cluster e1ihwmse1"><ul role="list" spacing="2" class="ssrcss-1ujonwb-ClusterItems e1ihwmse0"><li><a href="/news/business/companies" class="ssrcss-z69h1q-StyledLink ed0g1kj0">Companies</a></li><li><a href="/news/topics/c4mlqp91m90t" class="ssrcss-z69h1q-StyledLink ed0g1kj0">Jaguar Land Rover</a></li><li><a href="/news/topics/c4nrdv135zet" class="ssrcss-z69h1q-StyledLink ed0g1kj0">International Business</a></li><li><a href="/news/topics/cywd23g0g55t" class="ssrcss-z69h1q-StyledLink ed0g1kj0">Car industry</a></li></ul></div></div></div><div data-component="links-block" class="ssrcss-5i1hhv-LinksComponentWrapper e3eyuya0"><section 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December.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called \\\"social media tease\\\" this week, ahead of its relaunch as an electric-only brand in early December.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"The teaser video has faced backlash, with many critics pointing to the fact it doesn't feature an actual car. Others have praised the company for being bold and shaking things up.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"The teaser video has faced backlash, with many critics pointing to the fact it doesn't feature an actual car. Others have praised the company for being bold and shaking things up.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Now the company is trying to do the same again by unveiling its new \\\"design vision\\\" in Miami next month.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Now the company is trying to do the same again by unveiling its new \\\"design vision\\\" in Miami next month.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Teasing the vision online, the 30 second advert features models in extravagant, brightly-coloured outfits who reveal the new company logo written as JaGUar.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Teasing the vision online, the 30 second advert features models in extravagant, brightly-coloured outfits who reveal the new company logo written as JaGUar.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"No cars, no suave men in suits, no big cats.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"No cars, no suave men in suits, no big cats.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"Do you sell cars?\\\" was the response on X, from owner Elon Musk, who is also the boss of electric car firm Tesla.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"Do you sell cars?\\\" was the response on X, from owner Elon Musk, who is also the boss of electric car firm Tesla.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"This is surely a joke?\\\" added one user, while another suggested the move would \\\"cost jobs and do real damage\\\". Some said \\\"Go woke, go broke\\\".\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"This is surely a joke?\\\" added one user, while another suggested the move would \\\"cost jobs and do real damage\\\". 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suggesting this is all part of the plan.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"We had to break rules and do something that would get us cut thru,\\\" a spokesman told the BBC - suggesting this is all part of the plan.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"As Martin Brundle, the former Formula 1 racing driver turned broadcaster, put it: \\\"I have no idea what this is all about, but it鈥檚 genius. \",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"As Martin Brundle, the former Formula 1 racing driver turned broadcaster, put it: \\\"I have no idea what this is all about, but it鈥檚 genius. \",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"Everyone is talking about Jaguar in a moment of time when they鈥檙e not actually making cars.\\\"\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"Everyone is talking about Jaguar in a moment of time when they鈥檙e not actually making cars.\\\"\",\"attributes\":[]}}]}}]}},{\"type\":\"subheadline\",\"model\":{\"blocks\":[{\"type\":\"text\",\"model\":{\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"'Maybe Jaguar wanted this response'\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"'Maybe Jaguar wanted this response'\",\"attributes\":[]}}]}}]}}],\"level\":2,\"fontScale\":\"headlineSmall\",\"id\":\"Maybe-Jaguar-wanted-this-response\",\"isFocusable\":true}},{\"type\":\"text\",\"model\":{\"suitableForAbridgement\":false,\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"Lee Rolston is the chief growth officer of global branding agency Jones Knowles Ritchie and has worked on rebrands of household names such as Burger King and the RSPCA. \",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Lee Rolston is the chief growth officer of global branding agency Jones Knowles Ritchie and has worked on rebrands of household names such as Burger King and the RSPCA. \",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"He was also part of the thinking to famously drop the donuts from Dunkin' to move \\\"to a first-name basis with America\\\", given it was also one of the country's the biggest coffee sellers.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"He was also part of the thinking to famously drop the donuts from Dunkin' to move \\\"to a first-name basis with America\\\", given it was also one of the country's the biggest coffee sellers.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"He says rebrands occur generally when a company wants to \\\"shift\\\" its business strategy, which is what Jaguar is doing in its move to electric-only cars.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"He says rebrands occur generally when a company wants to \\\"shift\\\" its business strategy, which is what Jaguar is doing in its \",\"attributes\":[]}},{\"type\":\"urlLink\",\"model\":{\"text\":\"move to electric-only cars.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"move to electric-only cars.\",\"attributes\":[]}}],\"locator\":\"/news/business-56072019\",\"isExternal\":false}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"In an \\\"ideal world\\\" the rebrand leads to buzz and a positive reaction, Mr Rolston adds, but to achieve that you need to \\\"make sure people understand the context\\\".\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"In an \\\"ideal world\\\" the rebrand leads to buzz and a positive reaction, Mr Rolston adds, but to achieve that you need to \\\"make sure people understand the context\\\".\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"Don鈥檛 ever just launch a logo - when people see a logo they tend to subjectively respond to it. It鈥檚 always good to show as much as you can,\\\" he explains.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"Don鈥檛 ever just launch a logo - when people see a logo they tend to subjectively respond to it. It鈥檚 always good to show as much as you can,\\\" he explains.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"Unless you want that response. Maybe Jaguar did actually want this kind of response\\\" Mr Rolston ponders.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"Unless you want that response. Maybe Jaguar did actually want this kind of response\\\" Mr Rolston ponders.\",\"attributes\":[]}}]}}]}},{\"type\":\"image\",\"model\":{\"caption\":{\"type\":\"text\",\"model\":{\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"The E-Type is a classic Jaguar sports car\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"The E-Type is a classic Jaguar sports car\",\"attributes\":[]}}]}}]}},\"image\":{\"alt\":\"A Jaguar E-Type being driven on a country road\",\"copyright\":\"Getty Images\",\"height\":1440.2078822000865,\"width\":2560,\"src\":\"https://ichef.bbci.co.uk/ace/standard/2560/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg\",\"srcSet\":\"https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg.webp 976w\",\"mimeType\":\"image/webp\",\"fallbackSrcSets\":[{\"mimeType\":\"image/jpeg\",\"srcSet\":\"https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/aaa9/live/e41ecfe0-a97f-11ef-a4fe-a3e9a6c5d640.jpg 976w\"}]}}},{\"type\":\"text\",\"model\":{\"suitableForAbridgement\":false,\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"As a result of Jaguar's rebrand strategy to tease and drip feed information of its plans, a void has been created, and that has been \\\"filled by opinion\\\", Mr Rolston says.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"As a result of Jaguar's rebrand strategy to tease and drip feed information of its plans, a void has been created, and that has been \\\"filled by opinion\\\", Mr Rolston says.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"鈥淭hey have taken a very brave route - it鈥檚 one that very, very few brands ever do take because it鈥檚 very risky, but time will tell.\\\"\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"鈥淭hey have taken a very brave route - it鈥檚 one that very, very few brands ever do take because it鈥檚 very risky, but time will tell.\\\"\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"It's not new to not include a product in an ad or to raise eyebrows - the gorilla beating the drums to Phil Collins didn't feature any Cadbury's chocolate, for example.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"It's not new to not include a product in an ad or to raise eyebrows - the gorilla beating the drums to Phil Collins didn't feature any Cadbury's chocolate, for example.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Keith Wells, founder and director of brand strategy business Brandwell, points out Apple's \\\"think different\\\" advert in 1997 which, rather than showcasing its computers, instead featured the likes of Albert Einstein and Mahatma Gandhi. \",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Keith Wells, founder and director of brand strategy business Brandwell, points out Apple's \\\"think different\\\" advert in 1997 which, rather than showcasing its computers, instead featured the likes of Albert Einstein and Mahatma Gandhi. \",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"However, Mr Wells has first-hand experience of a rebrand backlash. Remember Consignia? (Readers under the age of 40 can be forgiven for not).\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"However, Mr Wells has first-hand experience of a rebrand backlash. Remember Consignia? (Readers under the age of 40 can be forgiven for not).\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"In 2001, he led the consultancy Dragon Brands, which came up with the new corporate name for the Post Office Group. The aim was to create a new, modern umbrella brand for the restructured organisation, which included not just the Post Office, but Royal Mail and Parcelforce too.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"In 2001, he led the consultancy Dragon Brands, which came up with the new corporate name for the Post Office Group. The aim was to create \",\"attributes\":[]}},{\"type\":\"urlLink\",\"model\":{\"text\":\"a new, modern umbrella brand for the restructured organisation,\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"a new, modern umbrella brand for the restructured organisation,\",\"attributes\":[]}}],\"locator\":\"http://news.bbc.co.uk/1/hi/business/1107663.stm\",\"isExternal\":false}},{\"type\":\"fragment\",\"model\":{\"text\":\" which included not just the Post Office, but Royal Mail and Parcelforce too.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"But the creation of Consignia led to a backlash from the public, largely due to people misinterpreting the rebrand. \",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"But the creation of Consignia led to a backlash from the public, largely due to people misinterpreting the rebrand. \",\"attributes\":[]}}]}}]}},{\"type\":\"image\",\"model\":{\"caption\":{\"type\":\"text\",\"model\":{\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"The advert description on YouTube reads: \\\"We're here to delete ordinary. To go bold. To copy nothing.\\\"\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"The advert description on YouTube reads: \\\"We're here to delete ordinary. To go bold. To copy nothing.\\\"\",\"attributes\":[]}}]}}]}},\"image\":{\"alt\":\"models in bright coloured clothes walk across a pink landscape\",\"copyright\":\"Jaguar\",\"height\":1080,\"width\":1920,\"src\":\"https://ichef.bbci.co.uk/ace/standard/1920/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg\",\"srcSet\":\"https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg.webp 976w\",\"mimeType\":\"image/webp\",\"fallbackSrcSets\":[{\"mimeType\":\"image/jpeg\",\"srcSet\":\"https://ichef.bbci.co.uk/ace/standard/240/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 240w, https://ichef.bbci.co.uk/ace/standard/320/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 320w, https://ichef.bbci.co.uk/ace/standard/480/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 480w, https://ichef.bbci.co.uk/ace/standard/624/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 624w, https://ichef.bbci.co.uk/ace/standard/800/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 800w, https://ichef.bbci.co.uk/ace/standard/976/cpsprodpb/3fd2/live/02981990-a9b2-11ef-bdf5-b7cb2fa86e10.jpg 976w\"}]}}},{\"type\":\"text\",\"model\":{\"suitableForAbridgement\":false,\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"Some people thought Post Office branches would be renamed Consignia, which wasn't the case. \",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Some people thought Post Office branches would be renamed Consignia, which wasn't the case. \",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Nonetheless, the negativity, and a new leadership team, eventually led to Consignia being canned, and being renamed Royal Mail plc 16 months later.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Nonetheless, the negativity, and a new leadership team, eventually led to Consignia being canned, and being renamed Royal Mail plc 16 months later.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"While Jaguar isn't changing its name, Mr Wells says the brand has taken a \\\"huge, bold step\\\" and people should give \\\"respect and time\\\" to see how things pan out.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"While Jaguar isn't changing its name, Mr Wells says the brand has taken a \\\"huge, bold step\\\" and people should give \\\"respect and time\\\" to see how things pan out.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Mr Rolston said \\\"branding logic\\\" suggests companies \\\"lean into\\\" their current perception with the public, but Jaguar appears to have shunned that.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Mr Rolston said \\\"branding logic\\\" suggests companies \\\"lean into\\\" their current perception with the public, but Jaguar appears to have shunned that.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"Everything they have put out so far is not like a Jaguar. The question is, if it鈥檚 not a Jaguar as you used to know it, what is it?\\\"\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"Everything they have put out so far is not like a Jaguar. The question is, if it鈥檚 not a Jaguar as you used to know it, what is it?\\\"\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Jaguar argues its rebrand can been traced back to the words of its founder, Sir William Lyons, that \\\"A Jaguar should be a copy of nothing\\\".\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Jaguar argues its rebrand can been traced back to the words of its founder, Sir William Lyons, that \\\"A Jaguar should be a copy of nothing\\\".\",\"attributes\":[]}}]}}]}},{\"type\":\"subheadline\",\"model\":{\"blocks\":[{\"type\":\"text\",\"model\":{\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"'Something has to change'\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"'Something has to change'\",\"attributes\":[]}}]}}]}}],\"level\":2,\"fontScale\":\"headlineSmall\",\"id\":\"Something-has-to-change\",\"isFocusable\":true}},{\"type\":\"text\",\"model\":{\"suitableForAbridgement\":false,\"blocks\":[{\"type\":\"paragraph\",\"model\":{\"text\":\"But it's clear, as Erin Baker, editorial director at AutoTrader puts it, that the carmaker is trying to ditch the \\\"sage\\\" image, that its cars are only for older, white men, who perhaps frequent golf clubs, or wear cravats and smoke cigars.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"But it's clear, as Erin Baker, editorial director at AutoTrader puts it, that the carmaker is trying to ditch the \\\"sage\\\" image, that its cars are only for older, white men, who perhaps frequent golf clubs, or wear cravats and smoke cigars.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"It鈥檚 been languishing in terms of sales for years now,\\\" she said. \\\"Something has to change fundamentally with the brand.\\\"\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"It鈥檚 been languishing in terms of sales for years now,\\\" she said. \\\"Something has to change fundamentally with the brand.\\\"\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"But Ms Baker is a fan of the rebrand ad. \\\"I think it needs to really stir emotion, it needs to stir curiosity, get people asking questions,\\\" she says.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"But Ms Baker is a fan of the rebrand ad. \\\"I think it needs to really stir emotion, it needs to stir curiosity, get people asking questions,\\\" she says.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Jaguar has been the weakest link within the Jaguar Land Rover (JLR) group owned by Tata Motors for almost a decade, with The Range Rover and Defender behind the company's highest profits.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Jaguar has been the weakest link within the Jaguar Land Rover (JLR) group owned by Tata Motors for almost a decade, with The Range Rover and Defender behind the \",\"attributes\":[]}},{\"type\":\"urlLink\",\"model\":{\"text\":\"company's highest profits\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"company's highest profits\",\"attributes\":[]}}],\"locator\":\"/news/articles/cer3w1ewvjyo\",\"isExternal\":false}},{\"type\":\"fragment\",\"model\":{\"text\":\".\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"Ms Baker believes Jaguar's radical rebrand is a final attempt to revive it. But what happens if it doesn't pay off?\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"Ms Baker believes Jaguar's radical rebrand is a final attempt to revive it. But what happens if it doesn't pay off?\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"I am not sure what else they can do,\\\" adds Ms Baker. \\\"It鈥檚 a very risky move to go pure electric in 2026 when sales of electric cars the world over have largely stalled amongst private buyers.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"I am not sure what else they can do,\\\" adds Ms Baker. \\\"It鈥檚 a very risky move to go pure electric in 2026 when sales of electric cars the world over have largely stalled amongst private buyers.\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"\\\"But the truth is...no one has an idea if this is going to succeed or not.\\\"\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"\\\"But the truth is...no one has an idea if this is going to succeed or not.\\\"\",\"attributes\":[]}}]}},{\"type\":\"paragraph\",\"model\":{\"text\":\"All agree that Jaguar probably won't mind the current noise. Jaguar replied to some critics saying \\\"soon you'll see things our way\\\". Only time will tell.\",\"blocks\":[{\"type\":\"fragment\",\"model\":{\"text\":\"All agree that Jaguar probably won't mind the current noise. Jaguar replied to some critics saying \\\"soon you'll see things our way\\\". 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