2023年消费品牌投融资市场研究报告_独家报告

<!doctype html> <html> <head> <link rel="icon" href="http://jscss.winshang.com/www/images/favicon.ico" type="image/x-icon"/> <meta http-equiv="Content-Type" content="text/html; charset=gb2312" /> <title>2023年消费品牌投融资市场研究报告_独家报告_赢商网</title> <meta name="Keywords" content="消费投融资,品牌融资盘点"/> <meta name="Description" content="品牌数读统计显示，2023年全年，消费领域共计有200+起投融资，与去年的300+起融资数量相比，出现明显的缩减。这一年，资本在涌入哪些赛道？又有哪些赛道正在降温？ "/> <meta http-equiv="mobile-agent" content="format=xhtml;url=http://m.winshang.com/gh10017.html"/> <link href="2022img/style.css" rel="stylesheet" type="text/css"/> <link rel="stylesheet" href="fontawesome/css/font-awesome.min.css"> <script src="2022img/jquery.min.js"></script> <script src="2022img/public.js"></script> <script src="2022img/login.js"></script> <script src="2022img/md5.js"></script> <script src="2022img/dlogin.js"></script> <script src="2022img/userCookie.js"></script> <script src="2022js/topSearch.js" type="text/javascript"></script> <style> .cBlue{color: #004CFF!important;} .cBlue a{color: #004CFF!important;} #praise{background:url("ghimg/zan.png") no-repeat;width:105px;height: 42px;border: 0;font-size:30px;color: #2b32d0;padding-left:30px;} .zcbox{width:400px;margin: 30px auto;height: 50px} .zcleft{width:150px;float: left;height: 50px;text-align: center;font-size:30px;color: #2b32d0;align-items:middle;position: relative;} .zcleft img{margin-right: 30px;} .zcleft span{display: block;position: absolute;z-index: 99;left:95px;top: 5px;} .zcleft p{font-size: 12px;} .zcright{width:150px;float: right;height: 50px;color: #2b32d0;align-items:middle;margin-top: 3px;} .zcright p{font-size: 12px;margin-top: 5px;} .djshow{clear: both;height:340px;position: relative;} .djshow p:nth-child(1){width:220px;height:340px;float: left;overflow: hidden;} .djshow p:nth-child(1) img{width:100%;height: auto;} .djshow p:nth-child(2){float:right;font-size:20px;font-weight: bold;line-height:40px!important;margin-bottom: 5px;width:560px;margin-top: 6px;} .djshow p:nth-child(3){float:right;font-size: 12px;margin-top:2px;width: 560px;} .djshow p:nth-child(3) span{background: #f3f3f3;padding: 3px 5px;margin-right: 8px;border-radius:5px;color: #959595;} .djshow p:nth-child(8){font-size: 12px;color: #B3B3B3;} .djshow p{width:560px;float: right;line-height:40px;} .djshow .code{position: absolute;z-index: 999;right:20px;bottom:30px;width:240px;} .djshow .vipdown a{background:linear-gradient(87deg, #fe0056 0%, #ff6d44 100%);font-size:16px;width:220px;height:50px;line-height:50px;display: block;border-radius: 15px;color: #fff;text-align: center!important;} .djyl{padding:20px 0;} .djyl img{max-width:800px;height: auto;} .bgcon{font-size: 16px;line-height:32px;padding: 20px 0;} .bgcon p{line-height:32px!important;} .dlistnav{line-height:46px;background: #f5f5f5;border-bottom: 1px solid #f1f1f1;font-size: 16px;padding-left:20px;} .dlistnav span{font-size: 12px;color: #666; margin-left: 10px;} .dlistnav .dpx{float: right;width:350px;text-align: right;padding-right:25px;} .dlistnav .dpx span{padding:5px 10px;font-size: 13px;margin-left: 5px;margin-right: 5px;} .dlistnav .dpx .on{background: #ffe5e0;color: #fa7278;border-radius:5px;} /*登录框*/ .dloginbtn{float:left;width:52px; margin-top:5px;} .dloginbtn .lbtn{cursor:pointer;border:none; background:url(http://down.winshang.com/2022img/l_btn.jpg) no-repeat;width:52px;height:32px;margin-top: 5px;} .dloginbtn p{padding-left:15px; margin-top:12px;} .dloginbtn a{color:#999;} .dloginbtn a:hover{text-decoration:underline;color:#07679b;} .inputbox{margin-top:10px;float: left;} .textbox{width:75px; height:30px;border: 1px solid #BBBBBB;border-radius:5px;font-size:12px;padding-left:5px;margin-right:10px;} .textbox input::-webkit-input-placeholder,textarea::-webkit-input-placeholder{color:#d5d5d5;font-size:12px;} .textbox input:-moz-placeholder,textarea:-moz-placeholder{color:#d5d5d5;font-size:12px;} .textbox input::-moz-placeholder,textarea::-moz-placeholder{color:#d5d5d5;font-size:12px;} .textbox input:-ms-input-placeholder,textarea:-ms-input-placeholder{color:#d5d5d5;font-size:12px;} .textreg{text-align:center; margin-top:10px;} .textreg a{color:#ff0000; margin-left:15px;} .textreg a:hover{text-decoration:underline;color:#07679b;} .regother{ line-height:36px; height:36px; text-align:center;font-size:12px;} .regother a{ margin-left:7px;margin-right: 7px; color:#999} .regother a:hover{text-decoration:underline;color:#07679b;} .regother input{ margin-top:8px; float:left;} .loginbox{padding-bottom:28px;} .viptxt{clear: both;text-align: left;line-height:35px;margin-top:0px;margin-bottom:20px;} .viptxt span:nth-child(1){font-size:16px;color: #016efd;font-weight: 300;} .viptxt span:nth-child(2){font-size:18px;color: #016efd;font-weight: 300;} .viptxt span:nth-child(2) a{color: #016efd;} </style> </head> <body> <div class="topall"> <div class="wrap1150"> <div class="topaleft"> <a href="http://www.winshang.com/">赢商网首页</a> <a href="http://www.winshangdata.com/" target="_blank">赢商大数据</a> <a href="http://group.winshang.com/" target="_blank">数智化方案</a> <a href="http://www.winshang.com/help/member/index.html" target="_blank">赢商通会员</a> </div> <div class="toparight"> <div class="winfz"> <div id="cutnav"> <ul> <li class="cutmenu2" onmouseover="this.className='cutmenu1'" onmouseout="this.className='cutmenu2'"> <a class="opfz">地方分站</a><span class="more"></span> <div class="cutlist"> <a href="http://cq.winshang.com/" target="_blank">重庆站</a> <a href="http://bj.winshang.com/" target="_blank">京津冀站</a> <a href="http://xa.winshang.com/" target="_blank">西北站</a> <a href="http://sh.winshang.com/" target="_blank">华东站</a> <a href="http://hb.winshang.com/" target="_blank">华中站</a> <a href="http://sz.winshang.com/" target="_blank">深圳站</a> <a href="http://yn.winshang.com/" target="_blank">云南站</a> <a href="http://fj.winshang.com/" target="_blank">福建站</a> <a href="http://gz.winshang.com/" target="_blank">贵州站</a> <a href="http://sc.winshang.com/" target="_blank">四川站</a> </div> </li> </ul> </div> </div> <div class="winot"> <a href="http://www.winshang.com/help/jieshao/About.html#wx" target="_blank">公众号矩阵</a> <a href="http://www.winshang.com/help/jieshao/About.html#video" target="_blank">视频号</a> <a href="http://m.winshang.com/h5/appdown/" target="_blank">赢商网APP</a> </div> <div class="win-login" id="login"> <a href="http://www.winshangdata.com/userCenter/register?tourl=http://down.winshang.com/" target="_blank">注册</a> <a href="http://account.winshang.com/login">登录</a> </div> <div class="win-user nav hide"> <div class="win-user-tx set"> <a href="http://account.winshang.com/" target="_blank"><img src="http://jscss.winshang.com/www/images/tx.jpg"/></a> </div> <a href="http://account.winshang.com/" target="_blank"> <div class="win-username"></div> </a> <i></i> <ul class="new"> <li><a href="http://account.winshang.com/userEditPre" target="_blank">账号设置</a></li> <li><a href="http://account.winshang.com/articleList.html">我的文章</a></li> <li><a href="http://account.winshang.com/myNews.html">我的关注</a></li> <li><a href="http://account.winshang.com/collect.html">我的收藏</a></li> <li><a href="http://up.winshang.com/down/mydown.aspx" target="_blank">我的下载</a></li> </ul> </div> </div> </div> </div> <div class="mh10"></div> <div class="wrap1150"> <div class="ad1150"></div> <script type="text/javascript"> $(document).ready(function () { $('.ad1150').load('//down.winshang.com/topgg.aspx'); }); </script> </div> <div class="mh10"></div> <div class="nsall"> <div class="wrap1150"> <div class="indxnav"> <div class="ilogo"><a href="http://down.winshang.com/" target="_blank"><img src="2022img/ilogo7.jpg" alt="赢商资料库"/></a></div> <div class="inav"><a href="http://vip.winshang.com/" target="_blank">赢商通会员专区</a><a href="http://down.winshang.com/ganhuolist.html" target="_blank">干货悦读</a><a href="http://down.winshang.com/ztlist.aspx" target="_blank">资料专题</a><a href="http://down.winshang.com/bglist.html" target="_blank">独家报告</a><a href="http://train.winshang.com/" target="_blank">赢商培训</a></div> <div class="iso"> <input value="请输入报告关键词！" type="text" id="newsSeId" onfocus="this.value=''" onkeypress="if (event.keyCode == 13){document.getElementById('btnNewsSe').click();}" /> <input id="btnNewsSe" type="button" onclick="var s =document.getElementById('newsSeId'); if(s.value=='' || s.value == '请输入关键词！'){alert('请输入关键词！'); s.focus(); return false;}; window.location='http://down.winshang.com/bglist.aspx?key='+ s.value.replace('&', '＆');" /> </div> <div class="clearfx"></div> </div> </div> </div> <div class="mh30"></div> <div class="wrap1150"> <div class="wrap_lleft"> <div class="djshow"> <p><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20240105150939245.jpg"/></p> <p>2023年消费品牌投融资市场研究报告</p> <p> <span>消费投融资</span> </p> <p>分类：消费趋势研究</p> <p>时间：2024年01月05日</p> <p>出品：赢商网&品牌数读</p> <p>下载积分：0</p> <p>APP积分可以通过任务轻松快速免费获得</p> <div class="code"> <div class="viptxt"><span>您好！此内容为赢商通会员专享。</span><span><a href="http://www.winshang.com/help/member/index.html" target="_blank">[查看会员权益]</a></span></div> <div class="loginbox" id="indexLogin"><div id="notLogin"><div class="inputbox"><input class="textbox" type="text" name="uid" id="uid" placeholder="请输入用户名"><input class="textbox" type="password" name="pwd" id="pwd" placeholder="请输入密码" onkeypress="if (event.keyCode == 13){login($('#uid'),$('#pwd'));$('#reloadweb').click();}"></div><div class="dloginbtn"><input name="input" type="button" class="lbtn" onclick="login($('#uid'),$('#pwd'));$('#reloadweb').click();"></div></div><div class="clr"></div><div class="regother"><a href="http://www.winshangdata.com/userCenter/login?tourl=http%3A%2F%2Fvip.winshang.com%2F" target="_blank" class="cBlue">手机号码登录</a> <a href="http://www.winshangdata.com/userCenter/forget" target="_blank">忘记密码</a></div><div class="clr"></div></div> </div> </div> <div class="dlistnav"><strong>报告简介</strong></div> <div class="bgcon">品牌数读统计显示，2023年全年，消费领域共计有200+起投融资，与去年的300+起融资数量相比，出现明显的缩减。这一年，资本在涌入哪些赛道？又有哪些赛道正在降温？ </div> <div class="dlistnav"><strong>报告目录</strong></div> <div class="bgcon"><p>01、2023年消费领域投融资整体情况分析</p> <p>02、餐饮火爆一整年，中式汉堡单季5起融资</p> <p>03、零售仍有热度，资本布局AR产业</p> <p>04、文娱缺乏亮点，宠物品类降温</p> <p>05、2023年消费领域投融资事件汇总表</p> <p>?</p></div> <div class="dlistnav"><strong>报告预览</strong></div> <div class="djyl"></div> <div class="clr"></div> </div> <div class="wrap_lright nbocss"> <div style="margin-left:20px;"> <div class="winnav"><i></i>独家报告</div> <div class="lmspnlt"> <span><a href="bglist.aspx?id=1">首店报告</a></span> <span><a href="bglist.aspx?id=14">榜单报告</a></span> <span><a href="bglist.aspx?id=9">行业研究</a></span> <span><a href="bglist.aspx?id=13">企业研究</a></span> <span><a href="bglist.aspx?id=5">调改报告</a></span> <span><a href="bglist.aspx?id=6">营销活动</a></span> <span><a href="bglist.aspx?id=8">商圈研究</a></span> <span><a href="bglist.aspx?id=10">品类研究</a></span> <span><a href="bglist.aspx?id=12">门店密码</a></span> <span><a href="bglist.aspx?id=4">开关店报告</a></span> <span><a href="bglist.aspx?id=7">消费投资趋势</a></span> <span><a href="bglist.aspx?id=3">空置率报告</a></span> <span><a href="bglist.aspx?id=2">新兴品牌研究</a></span> </div> </div> <div class="clr"></div> <div class="mh30"></div> <div class="winnav ljpa"><i></i>最新报告<span class="more"><a href="http://down.winshang.com/bglist.html" target="_blank">更多</a></span></div> <div class="ljbox"> <ul> <li><p><a href="http://down.winshang.com/bgshow20220446.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20250217172237191.jpg"/></a></p><p><a href="http://down.winshang.com/bgshow20220446.html" target="_blank">2024年12月-赢商通会员《商业市场月报》</a></p><p>2024年12月-赢商通会员《商业市场月报》</p><p><span>商业市场月报</span></p></li><li><p><a href="http://down.winshang.com/bgshow20220444.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20250109102254527.jpg"/></a></p><p><a href="http://down.winshang.com/bgshow20220444.html" target="_blank">2024年12月-赢商通会员《商业市场月报》</a></p><p>2024年12月-赢商通会员《商业市场月报》</p><p><span>商业市场月报</span></p></li><li><p><a href="http://down.winshang.com/bgshow20220443.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20241218160414623.jpg"/></a></p><p><a href="http://down.winshang.com/bgshow20220443.html" target="_blank">《2024Q3购物中心品牌开关店报告》</a></p><p>据赢商大数据统计，今年3季度全国样本购物中心开关店比回升至1.03，此前的1、2季度则分别为0.97、0.94。 </p><p><span>开关店报告</span></p></li><li><p><a href="http://down.winshang.com/bgshow20220439.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20241217111028731.png"/></a></p><p><a href="http://down.winshang.com/bgshow20220439.html" target="_blank">《赢商网百强榜· 2024年度中国领军品牌TOP100》</a></p><p>赢商网 X 中城研究院联合打造，结合客观数据、科学评价体系、价值评估理论及相关研究成果，对零售商业地产企业、购物中心及品牌商展开全面、精准测评。<br /> 《赢商网百强榜·2024年度中国领军品牌TOP100》，以量化数据、维度，监测头部品牌市场地位之变；关注品牌变化趋势及背后原因。</p><p><span>赢商网百强榜</span></p></li><li><p><a href="http://down.winshang.com/bgshow20220440.html" target="_blank"><img src="https://img3.winshangdata.com/api/server-file/file/access?fileKey=20241217112205634.png"/></a></p><p><a href="http://down.winshang.com/bgshow20220440.html" target="_blank">《赢商网百强榜· 2024年度新兴品牌TOP100》</a></p><p>赢商网 X 中城研究院联合打造，结合客观数据、科学评价体系、价值评估理论及相关研究成果，对零售商业地产企业、购物中心及品牌商展开全面、精准测评。<br /> 《赢商网百强榜·2024年度新兴品牌TOP100》，以数据化挖掘潜力新品牌；预测零售行业演变新势力；鼓励品牌推陈出新。 </p><p><span>赢商网百强榜</span></p></li> </ul> </div> <div class="mh40"></div> </div> </div> <div class="clr mh50"></div> <div class="win-footer"> <div class="win-footer-top"> <div class="win-service"> <script type="text/javascript" src="2022js/service.js"></script> </div> <div class="win-about"> <script type="text/javascript" src="2022js/about.js"></script> </div> <div class="win-Nopublic"> <script type="text/javascript" src="2022js/wxoa.js"></script> </div> <div class="win-Nopublic-two"> <script type="text/javascript" src="2022js/winapp.js"></script> </div> </div> <div class="clr mh30"></div> </div> <div class="hide"><input type="button" id="reloadweb" /></div> <script> $(function () { var previews = [{"name":"202401051516530122.png","url":"https://img3.winshangdata.com/api/server-file/file/access?fileKey=20240105151653186.png","uid":1704439012248,"status":"success"},{"name":"202401051516590602.png","url":"https://img3.winshangdata.com/api/server-file/file/access?fileKey=20240105151701132.png","uid":1704439020212,"status":"success"},{"name":"202401051517060682.png","url":"https://img3.winshangdata.com/api/server-file/file/access?fileKey=20240105151708796.png","uid":1704439027940,"status":"success"},{"name":"202401051517100714.png","url":"https://img3.winshangdata.com/api/server-file/file/access?fileKey=20240105151710821.png","uid":1704439029898,"status":"success"},{"name":"202401051517140203.png","url":"https://img3.winshangdata.com/api/server-file/file/access?fileKey=20240105151714272.png","uid":1704439033360,"status":"success"}]; if (previews == null || previews.length <= 0) return; //let obj = JSON.parse(previews) for (var i = 0; i < previews.length; i++) { $(".djyl").append("<img width='800px' src='"+previews[i]['url']+"'>") } }) </script> <script type="text/javascript"> $(document).ready(function () { $(".opfz").mouseover(function () { $('.cutlist').show(200); }) $("#reloadweb").click(function() { window.setTimeout(function () { window.location.reload(); },100) }); }); </script> <script type="text/javascript" src="http://www1.winshang.com/gol/getuserinfo.ashx"></script> <div class="hide"> <script src="http://jscss.winshang.com/tjjs/down-stats.js" language="JavaScript"></script> </div> </body> </html>

CINXE.COM

2023年消费品牌投融资市场研究报告_独家报告_赢商网