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xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/asset-management/">Digital Asset Management</a></li><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/recommendations/">Content Recommendations</a></li></ul></li></ul></div></section><section class="site-header__icon-column"><div class="site-header__icon-column__icon"><img src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/product-icons/for-dark-bkgs/opt-icononly_solution_icon_55px_dark_experiment.svg" alt="Experiment Icon"/></div><div class="site-header__icon-column__content"><a href="/web/20230306112000/https://www.optimizely.com/products/experiment/" class="site-header__icon-column__heading"><h1>Experiment</h1></a><span class="site-header__icon-column__sub-text">Run tests, uncover insights, and continuously refine every customer interaction.</span><ul class="site-header__icon-column__link-list green"><li><a href="/web/20230306112000/https://www.optimizely.com/products/experiment/feature-experimentation/">Feature Experimentation</a></li><li><a href="/web/20230306112000/https://www.optimizely.com/products/experiment/web-experimentation/">Web Experimentation</a></li><li><ul><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/personalization/">Advanced Personalization</a></li><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/program-management/">Program Management</a></li></ul></li></ul></div></section><section class="site-header__icon-column"><div class="site-header__icon-column__icon"><img src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/product-icons/for-dark-bkgs/opt-icononly_solution_icon_55px_dark_monetize.svg" alt="Monetize Icon"/></div><div class="site-header__icon-column__content"><a href="/web/20230306112000/https://www.optimizely.com/products/monetize/" class="site-header__icon-column__heading"><h1>Monetize</h1></a><span class="site-header__icon-column__sub-text">Deliver modern, relevant commerce experiences your customers will love</span><ul class="site-header__icon-column__link-list orange"><li><a href="/web/20230306112000/https://www.optimizely.com/products/monetize/customized-commerce/">Customized Commerce</a></li><li><a href="/web/20230306112000/https://www.optimizely.com/products/monetize/configured-commerce/">Configured Commerce</a></li><li><ul><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/product-information-management/">Product Information Management</a></li><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" 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src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/product-icons/for-dark-bkgs/opt-icononly_solution_icon_55px_dark_orchestrate.svg" alt="Orchestrate Icon"/></div><div class="site-header__icon-column__content"><a href="/web/20230306112000/https://www.optimizely.com/products/orchestrate/" class="site-header__icon-column__heading"><h1>Orchestrate</h1></a><span class="site-header__icon-column__sub-text">Plan campaigns, create content, and seamlessly collaborate across teams.</span><ul class="site-header__icon-column__link-list purple"><li><a href="/web/20230306112000/https://www.optimizely.com/products/orchestrate/content-marketing/">Content Marketing Platform</a></li><li><a href="/web/20230306112000/https://www.optimizely.com/products/orchestrate/content-management/">Content Management System</a></li><li><ul><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/asset-management/">Digital Asset Management</a></li><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/recommendations/">Content Recommendations</a></li></ul></li></ul></div></section><section class="site-header__icon-column"><div class="site-header__icon-column__icon"><img src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/product-icons/for-dark-bkgs/opt-icononly_solution_icon_55px_dark_experiment.svg" alt="Experiment Icon"/></div><div class="site-header__icon-column__content"><a href="/web/20230306112000/https://www.optimizely.com/products/experiment/" class="site-header__icon-column__heading"><h1>Experiment</h1></a><span class="site-header__icon-column__sub-text">Run tests, uncover insights, and continuously refine every customer interaction.</span><ul class="site-header__icon-column__link-list green"><li><a href="/web/20230306112000/https://www.optimizely.com/products/experiment/feature-experimentation/">Feature Experimentation</a></li><li><a href="/web/20230306112000/https://www.optimizely.com/products/experiment/web-experimentation/">Web Experimentation</a></li><li><ul><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g><g transform="translate(0.0 5.5) rotate(-90.0)"><path d="M0.5,0 L0.5,10" stroke="currentColor" stroke-width="2" fill="none" stroke-linecap="square" stroke-miterlimit="10"></path></g></g></g></g></g></svg><a href="/web/20230306112000/https://www.optimizely.com/personalization/">Advanced Personalization</a></li><li><svg width="12px" height="12px" viewbox="0 0 12.0 12.0" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><defs><clippath><path d="M1400,0 L1400,589 L0,589 L0,0 L1400,0 Z"></path></clippath></defs><g transform="translate(-226.0 -459.0)"><g clip-path="url(#i0)"><g transform="translate(227.0 451.0)"><g transform="translate(0.0 9.0)"><g transform="translate(4.583333333333334 0.0)"><path d="M0.416666667,0 L0.416666667,10" 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","callToAction":{"modal":null,"buttonText":null,"buttonUrl":"","isVideo":false,"buttonColor":null,"buttonType":"button--primary","buttonAlignment":null},"imageMarkup":"<picture><source srcset=\"/globalassets/02.-global-images/brand-icons/opt-icons_50px_ideation.svg?width=55&height=55&quality=80 55w\" sizes=\"100vw\" /><img alt=\"\" src=\"/globalassets/02.-global-images/brand-icons/opt-icons_50px_ideation.svg?width=55&height=55&quality=80\" loading=\"lazy\" decoding=\"async\" /></picture>"}" data-redux="false" data-router="false"><div class="icon-block__inner"><div class="icon-block__icon mb-default"><picture><source srcset="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/brand-icons/opt-icons_50px_ideation.svg?width=55&height=55&quality=80 55w" sizes="100vw"/><img alt="" src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/brand-icons/opt-icons_50px_ideation.svg?width=55&height=55&quality=80" loading="lazy" decoding="async"/></picture></div><h2 class="icon-block__headline t-heading-5">Understand your customers</h2><div class="mb-default t-body-2">Persistent profiles adapt to customer behavior in real-time unlocking flexible, personalized and data-driven marketing. </div></div></section></div><div class="col-md-4"> <section class="icon-block react-module" data-component="icon-block" data-props="{"headline":"Eliminate analysis paralysis","body":" AI-powered predictive analytics scale highly personalized multichannel campaigns without the attribution headaches or guesswork. ","callToAction":{"modal":null,"buttonText":null,"buttonUrl":"","isVideo":false,"buttonColor":null,"buttonType":"button--primary","buttonAlignment":null},"imageMarkup":"<picture><source srcset=\"/globalassets/02.-global-images/brand-icons/opt-icons_50px_analytics.svg?width=55&height=55&quality=80 55w\" sizes=\"100vw\" /><img alt=\"\" src=\"/globalassets/02.-global-images/brand-icons/opt-icons_50px_analytics.svg?width=55&height=55&quality=80\" loading=\"lazy\" decoding=\"async\" /></picture>"}" data-redux="false" data-router="false"><div class="icon-block__inner"><div class="icon-block__icon mb-default"><picture><source srcset="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/brand-icons/opt-icons_50px_analytics.svg?width=55&height=55&quality=80 55w" sizes="100vw"/><img alt="" src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/brand-icons/opt-icons_50px_analytics.svg?width=55&height=55&quality=80" loading="lazy" decoding="async"/></picture></div><h2 class="icon-block__headline t-heading-5">Eliminate analysis paralysis</h2><div class="mb-default t-body-2"> AI-powered predictive analytics scale highly personalized multichannel campaigns without the attribution headaches or guesswork. </div></div></section></div></div></div></div><div class="outer-padding module-pad"><div class="container"><div class="row"><div class="col-md-12"> <section class="quote-block react-module" data-component="quote-block" data-props="{"carouselConfiguration":{"numberOfItems":1,"shouldAutoPlay":true,"duration":"Normal","type":"Normal","id":"44090"},"quotes":[{"quote":"With Optimizely Data Platform, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.","shortQuote":false,"spokesperson":"Jurgen Nebelung","jobRole":"VP of Ecommerce & Digital","company":"Tea Forté","imageMarkup":null,"companyLogoImageMarkup":"<img alt=\"Tea Fort&#xE9;&#x200B;\" src=\"/globalassets/02.-global-images/customer-logos/svg/logo_tea-forte_100x300.svg?width=180\" />","backgroundColor":"purple","cta":null,"optiTag":null}],"shouldShowCarousel":true,"numberOfQuotes":1,"optiTag":""}" data-redux="false" data-router="false"><div class="quote-block"><div class="quote-block__container bg-purple "><div class="row"><div class="col-12"><div class="quote-block__content-wrapper"><div class="quote-block__content "><blockquote><svg class="quote-block__svg-quote mb-default" xmlns="http://www.w3.org/2000/svg" width="119" height="59" viewbox="0 0 119 58.82"><path d="M60.12,58.82h19.8a39.09,39.09,0,0,1,39.08-39V0A58.81,58.81,0,0,0,60.12,58.82Z"></path><path d="M0,58.82H19.8a39.09,39.09,0,0,1,39.08-39V0A58.79,58.79,0,0,0,0,58.82Z"></path></svg><p class="quote-block__quote">With Optimizely Data Platform, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.</p><span class="quote-block__spokesperson t-body-1">Jurgen Nebelung</span><div class="quote-block__spokesperson-info t-body-2"><span class="quote-block__role">VP of Ecommerce & Digital</span><span class="quote-block__company t-body-2">, Tea Forté</span></div><div class="quote-block__company-logo"><img alt="Tea Forté" src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/customer-logos/svg/logo_tea-forte_100x300.svg?width=180"/></div></blockquote></div></div></div></div></div></div></section></div></div></div></div> </div> <div id="features"> <div class="react-module" data-component="layout-curve" data-props="{"verticalLocation":"top","horizontalLocation":"centered","waveItem":"convex","background":"dark-blue"}" data-redux="false" data-router="false"></div><div class="outer-padding module-pad-t bg-dark-blue"><div class="container"><div class="row"><div class="col-md-12"> <div class="text vanilla-module" data-component="text-block"> <div class=""> <ul class="text__icon__wrapper" role="presentation"> <li class="text__label"> <span class="eyebrow">Customer Data</span> </li> </ul> <div class="text__content__wrapper"> <h2 class="text__heading">Explore the capabilities</h2> </div> </div> </div></div></div></div></div><div class="outer-padding bg-dark-blue"><div class="container"><div class="row gx-1"><div class="col-md-4"> <div class="text vanilla-module" data-component="text-block"> <div class=""> <div class="text__logo__wrapper"> <img classname="text__logo img-fluid" src="/web/20230306112000im_/https://www.optimizely.com/globalassets/02.-global-images/brand-icons/opt-icon_50px_optimization.svg" loading="lazy"/> </div> <div class="text__content__wrapper"> <h2 class="text__heading t-heading-4">Activation</h2> <div class="text__content rte"> <p>Make it simple to design and orchestrate omnichannel campaigns that add relevance into every touchpoint across marketing, commerce and service channels.</p></div> </div> </div> </div></div><div class="col-md-4"> <div 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