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width="429" height="728" src="https://www.thewalk.au/media/5604-Integrated-marketing-quick-start-guide-ebook.png" class="vc_single_image-img attachment-full" alt="" title="5604-Integrated-marketing-quick-start-guide-ebook" srcset="https://www.thewalk.au/media/5604-Integrated-marketing-quick-start-guide-ebook.png 429w, https://www.thewalk.au/media/5604-Integrated-marketing-quick-start-guide-ebook-177x300.png 177w" sizes="(max-width: 429px) 100vw, 429px" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element lead" > <div class="wpb_wrapper"> <h1 class="h2">Free eBook:<br /> Quick start guide to integrated marketing</h1> <p class="lead">Learn how to leverage multiple channels and grow your business with more qualified inbound leads</p> </div> </div> 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messages across different phases of the purchase cycle. For businesses, it’s a no-brainer for increasing your chance of success and reaching your marketing summit.</p> </div> </div> <div class="vc_empty_space" style="height: 15px"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="vc_chart vc_line-chart wpb_content_element" data-vc-tooltips="1" data-vc-animation="easeInOutCubic" data-vc-type="line" data-vc-values="{"labels":["Week 1"," Week 2"," Week 3"," Week 4"," Week 5"],"datasets":[{"label":"1 channel","borderColor":"#f26322","backgroundColor":"#f26322","data":["0"," 10"," 15"," 22"," 33"]},{"label":"4+ channels","borderColor":"#851f83","backgroundColor":"#851f83","data":["0"," 30"," 45"," 66"," 99"]}]}"> <div class="wpb_wrapper"> <canvas class="vc_line-chart-canvas" width="1" height="1"></canvas> </div> </div> <div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 80px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="testimonial testimonial-2 text-center"> <p style="margin-bottom: 0px;"><span class="testimonial__quote">“</span></p> <blockquote style="margin-top: 0em;"><p> Integrated campaigns across <strong>4+ channels</strong> outperform single or dual-channel campaigns <strong>by 300 percent</strong> </p></blockquote> <p style="overflow: visible;"><span class="testimonial__quote">”</span><cite style="display: block;">— <a href="https://fabrikbrands.com/what-is-integrated-marketing-communications/">Forbes</a></cite></p> </div> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Take advantage of this time-tested marketing strategy.</h2> <p class="lead">Pick your most effective channels, develop <span style="color: #f26522;"><strong>consistent and coherent content</strong></span> for each of those and begin your integrated marketing journey. Here’s a few of the biggest benefits with an integrated marketing campaign:</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Archery-2"></i> </div> <div class="feature__right"> <h6>Laser focused media budget</h6> </div> </div> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Speach-BubbleDialog"></i> </div> <div class="feature__right"> <h6>A brand and message your audiences will remember</h6> </div> </div> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Conference"></i> </div> <div class="feature__right"> <h6>Segment your company as the thought leader within your industry</h6> </div> </div> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Eyeglasses-Smiley"></i> </div> <div class="feature__right"> <h6>Strong brand visibility over the handpicked media to match your audience’s consumption habits</h6> </div> </div> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Finger-DragFourSides"></i> </div> <div class="feature__right"> <h6>A uniform message across all of your marketing collateral</h6> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1586399431690 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">What you’ll learn inside our guide</h2> </div> </div> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Statistic color--primary"></i> <h3>What integrated marketing is and how powerful it can be for growing a business</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Cursor-Move2 color--primary"></i> <h3>How to pitch integrated marketing in your next meeting</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-5 color--primary"></i> <h3>Proven steps so you can successfully get started</h3> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Business-Mens color--primary"></i> <h3>How to create tailored and complementary content</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Check color--primary"></i> <h3>How to pick the best channels for your campaign</h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Fashion color--primary"></i> <h3>Case studies: success stories from brands like Apple and Mars</h3> </div> </div> </div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column 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Country, home of the Kabi Kabi peoples and the Jinibara peoples.<br /><br />The Walk Agency acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of our nation and the Traditional Custodians of the lands where we live, learn and work. 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visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#592d383532192d313c2e38353277382c"><span class="__cf_email__" data-cfemail="354154595e75415d504254595e1b5440">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#3044515c5b7044585547515c5b1e5145"><span class="__cf_email__" data-cfemail="3743565b5c77435f5240565b5c195642">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>