YouTube for Artists

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</li> </ul> </div> </nav> </div> </div> </div> </header> <main id="content" class="yta-main" role="main"> <div class="yta-main__inner">  <script nonce="t246KwyiQK8STcH366-d4Q"> window.news = [ { tag: "youtube-lyors-letter", headline: "Only on YouTube", summary: "What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical.", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/cg2djSNHVHsdb0p4tJ05AxfhwHNZLadSYZ0i1iIykuUM7qcxTJ4eWF7Vg4wfuQXZ57noa-doq4bium3H5D-AYvL1WkiQ0wzDjo-O4tWmV96XTqdHJg=w500", link: "/news/lyors-letter-only-on-youtube", isExternal: false, publishedDate: "2022-09-20", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: If a race has no history ...", summary: "In researching Black History Month, I couldn’t help but wonder what Dr. Carter G. Woodson would think about the accomplishments of today’s Black music leaders.", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/rEBEv859KZ_CCbr88A9RLSpuD64YGgddrywpW9ZiIStjsrCy9QDPpWl6hGNTX22Hzz-c5AlxKbwLlWj4lLoRlIL9ZhKU44ILoiFBT7ryjsdZ103mqQ=w500", link: "/news/lyor-letter-bhm/", isExternal: false, publishedDate: "2021-02-26", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Susan Wojcicki, Sylvia Rhone, and Julie Greenwald – executives redefining leadership", summary: "When I invited Susan Wojcicki (CEO of YouTube), Sylvia Rhone (Chairman and CEO of Epic Records), and Julie Greenwald (Chairman and COO of Atlantic Records) to have a conversation about leadership, I wasn’t sure how much they’d be willing to share. But wow did it get real.", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/LNZ5w84DgMw70T__a-sHKvH4VYjLXxN22vndYuNpM6Mh9XV7jZMfrngH669tPkrPuOSBqKrBKDo1A-DjawZ0ZCnwxQQJkZDD58fnSWI_6l56X9-U2N8=w500", link: "/news/lyor-letter-march/", isExternal: false, publishedDate: "2021-03-30", }, { tag: "youtube-lyors-letter", headline: "How independent artists are WINNING", summary: "Although COVID-19 remains a global threat, there’s so much joy impending if we hold strong. Bags packed, summer playlists crafted, plane tickets ordered, and cars loaded to the gills. SUMMER. Family and friends. The music industry is on the verge of reuniting, and the anticipation is growing by the second. Adversity builds resilience, and I’m feeling a new sense of community in the air.", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/vHnDs9nxTOoa4XRe01zPho3OcWouU8p5g1TmQGOvUbBypxrG0ELWPkWihyddBSDz8qBZrKj-cklEkrFVROXujObcLDeXqt7FxAgxLe4rMBfMf1_AXA=w500", link: "/news/lyor-letter-summer-of-indies/", isExternal: false, publishedDate: "2021-06-17", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: The makings of a movement — talking Afropop with Tuma Basa", summary: "Lyor Cohen discusses the rise of Afropop movement with Tuma Basa", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/tJdPbPH061mi7uDNmmN7vZo794Fpdy3ilS84-4pYZ-sOWB7h4ShWOK8NwaTP6g731ckJmItyR0wUGgtkXnAFkFJYmwVPjPrYk7D1uDtMBl6xr7Mi-g=w500", link: "/news/lyors-letter-afropop/", isExternal: false, publishedDate: "2018-08-16", }, { tag: "youtube-lyors-letter", headline: "Nobody does it like The BRITs", summary: "From Elton, to Amy, to Skepta, and now Little Simz, my mission is to live and breathe UK Music.", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/JkcpZDnKdyS9ZTA8fL_c7klJh9ED1CIhJgx4_K52Naz7KvkzYydQWSOqxfajuMMLq6GN3hIpCv941JtpEGip56v9sFzm-DW5AtdykdcRAzDc245fuEI=w500", link: "/news/lyors-letter-brits/", isExternal: false, publishedDate: "2022-02-18", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: The new YouTube charts", summary: "Be more informed, make better decisions", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/Ndlep2iBDHg9X6n6EW-mZNXZZ6kgg9sI3Ma01XuKkJuwIKdfwJubCDTNbs6ahQe5XavF3zQOaCeymVs3aYTqvoV9tGZmi2j2I9jStgq3aAauA5nLU7s=w500", link: "/news/lyors-letter-charts-launch/", isExternal: false, publishedDate: "2018-05-16", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Coachella 2019", summary: "We’re bringing Coachella to you, no matter where on earth you are", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/uhpdMGrP0i6AKWw3rCCCL7yB26v8_VjpOwr4tzrHV63LVGQnjdXHm5FQSbrZSFtQ0NP7Wqg-wrEZ4fNZvUVgyKo-d6-MrJqR7yCETW7UOtjymXRIEUs=w500", link: "/news/lyors-letter-coachella/", isExternal: false, publishedDate: "2019-04-11", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: How to build fandoms on open platforms with John Shahidi", summary: "Lyor Cohen discusses the importance of open platforms in building fandoms for artists with John Shahidi", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/pizLP2e1ee273WMjIZu4Uoc7en_lkXoZaGgfX3kpT7Gr5uAexgw8Ux7v-BrX7BKtEP_G1tFhn3PZizRdC6B7nsKXjrn5WFyjkOPvviHVlchsA2kEdjI=w500", link: "/news/lyors-newsletter-open-platforms/", isExternal: false, publishedDate: "2018-11-01", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Year of Music", summary: "Thank you for a fabulous 2018, from Lyor and everyone at YouTube Music", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/servea0xeWDzQIXlil2B3T9GePH510zQwn-wmhfqycbyEvRpOA-9tEsAZ2PjB10ZGO0XknOfmxdDf3bAwMOzlLEgDh77Ub-EymizVg5Q1OhVBWPJE-s=w500", link: "/news/lyors-letter-year-of-music/", isExternal: false, publishedDate: "2019-01-09", }, { tag: "youtube-lyors-letter", headline: "Lyor's Letter: Starting the year off right", summary: "I truly believe 2019 is going to be the best year yet for us at YouTube Music - and for all of us in music", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/RAmlKaO7V1rlfWkOLRRWqP75uGqDo9ism2MAGKm7Dpmx1fMlGJLkmuwEHqdVW40I0C76HdSwzmgdp7ffxDBi-bGNRO6tSqok1BZPRz__KOM0EPIZAV0=w500", link: "/news/lyors-letter-starting-the-year-off-right/", isExternal: false, publishedDate: "2019-02-07", }, { tag: "youtube-lyors-letter", headline: "YouTube #Shorts is here. Have you made yours yet?", summary: "Last Friday, BTS invited the world to dance with them on YouTube Shorts. 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But what you might not know is how important fandom is to us.", hero: "http://web.archive.org/web/20231001160847/https://lh3.googleusercontent.com/hewhn6MH0OdffGMFDFtPqROmfrypx5qymZba3BAGbEEJicYbzBzYx8YsLcS7Np_6Hj0cLXgbJm8sxrBe7Y_oI8a6FbEfw7CdHexMLdLug5hfjJPoyFOR=w500", link: "/news/lyors-letter-shorts-reach", isExternal: false, publishedDate: "2022-07-07", }, { tag: "youtube-lyors-letter", headline: "Not your model minority: Asian American leaders in the music industry", summary: "It’s going to take courage from all of us to speak up if we want to create change. 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