Metrics | YouTube Analytics and Reporting APIs

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</script> <link rel="stylesheet" href="/extras.css"></head> <body class="docs" template="page" theme="youtube-theme" type="reference" layout="docs" concierge='closed' display-toc pending> <devsite-progress type="indeterminate" id="app-progress"></devsite-progress> <section class="devsite-wrapper"> <devsite-cookie-notification-bar></devsite-cookie-notification-bar><devsite-header role="banner"> <div class="devsite-header--inner nocontent"> <div class="devsite-top-logo-row-wrapper-wrapper"> <div class="devsite-top-logo-row-wrapper"> <div class="devsite-top-logo-row"> <button type="button" id="devsite-hamburger-menu" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Navigation menu button" visually-hidden aria-label="Open menu"> </button> <div class="devsite-product-name-wrapper"> <a href="https://developers.google.com/youtube"> <div class="devsite-product-logo-container" size="medium" > <picture> <img class="devsite-product-logo" alt="YouTube" src="https://developers.google.com/static/site-assets/logo-youtube.svg" srcset=" /static/site-assets/logo-youtube.svg" sizes="64px" loading="lazy" > </picture> </div> </a> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" aria-label="Product breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/youtube" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="YouTube" > YouTube </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/youtube/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="YouTube Analytics and Reporting APIs" > Analytics and Reporting APIs </a> </li> </ul> </span> </div> <div class="devsite-top-logo-row-middle"> <div class="devsite-header-upper-tabs"> </div> <devsite-search enable-signin enable-search enable-suggestions enable-query-completion project-name="YouTube Analytics and Reporting APIs" tenant-name="Google for Developers" project-scope="/youtube/analytics" url-scoped="https://developers.google.com/s/results/youtube/analytics" > <form class="devsite-search-form" action="https://developers.google.com/s/results" method="GET"> <div class="devsite-search-container"> <button type="button" search-open class="devsite-search-button devsite-header-icon-button button-flat material-icons" aria-label="Open search"></button> <div class="devsite-searchbox"> <input aria-activedescendant="" aria-autocomplete="list" aria-label="Search" aria-expanded="false" 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>Français</a> </li> <li role="presentation"> <a role="menuitem" lang="id" >Indonesia</a> </li> <li role="presentation"> <a role="menuitem" lang="it" >Italiano</a> </li> <li role="presentation"> <a role="menuitem" lang="pl" >Polski</a> </li> <li role="presentation"> <a role="menuitem" lang="pt_br" >Português – Brasil</a> </li> <li role="presentation"> <a role="menuitem" lang="vi" >Tiếng Việt</a> </li> <li role="presentation"> <a role="menuitem" lang="tr" >Türkçe</a> </li> <li role="presentation"> <a role="menuitem" lang="ru" >Русский</a> </li> <li role="presentation"> <a role="menuitem" lang="he" >עברית</a> </li> <li role="presentation"> <a role="menuitem" lang="ar" >العربيّة</a> </li> <li role="presentation"> <a role="menuitem" lang="fa" >فارسی</a> </li> <li role="presentation"> <a role="menuitem" lang="hi" >हिंदी</a> </li> <li role="presentation"> <a role="menuitem" lang="bn" >বাংলা</a> </li> <li role="presentation"> <a role="menuitem" lang="th" >ภาษาไทย</a> </li> <li 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data-category="Site-Wide Custom Events" data-label="Tab: Home" track-name="home" > Home </a> </tab> <tab > <a href="https://developers.google.com/youtube/reporting" track-metadata-eventdetail="https://developers.google.com/youtube/reporting" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - overview" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Overview" track-name="overview" > Overview </a> </tab> <tab > <a href="https://developers.google.com/youtube/reporting/guides/authorization" track-metadata-eventdetail="https://developers.google.com/youtube/reporting/guides/authorization" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - authorization" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Authorization" track-name="authorization" > Authorization </a> </tab> <tab class="devsite-active"> <a href="https://developers.google.com/youtube/reporting/v1/reports" track-metadata-eventdetail="https://developers.google.com/youtube/reporting/v1/reports" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - bulk reports" track-metadata-module="primary nav" aria-label="Bulk Reports, selected" data-category="Site-Wide Custom Events" data-label="Tab: Bulk Reports" track-name="bulk reports" > Bulk Reports </a> </tab> <tab > <a href="https://developers.google.com/youtube/analytics/data_model" track-metadata-eventdetail="https://developers.google.com/youtube/analytics/data_model" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - targeted queries" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Targeted Queries" track-name="targeted queries" > Targeted Queries </a> </tab> <tab > <a href="https://developers.google.com/youtube/reporting/v1/code_samples" track-metadata-eventdetail="https://developers.google.com/youtube/reporting/v1/code_samples" class="devsite-tabs-content gc-analytics-event " track-type="nav" track-metadata-position="nav - resources" track-metadata-module="primary nav" data-category="Site-Wide Custom Events" data-label="Tab: Resources" track-name="resources" > Resources </a> </tab> </nav> </devsite-tabs> </div> </div> </div> </div> </devsite-header> <devsite-book-nav scrollbars > <div class="devsite-book-nav-filter" > <span class="filter-list-icon material-icons" aria-hidden="true"></span> <input type="text" placeholder="Filter" aria-label="Type to filter" role="searchbox"> <span class="filter-clear-button hidden" data-title="Clear filter" aria-label="Clear filter" role="button" tabindex="0"></span> </div> <nav class="devsite-book-nav devsite-nav nocontent" aria-label="Side menu"> <div class="devsite-mobile-header"> <button type="button" id="devsite-close-nav" class="devsite-header-icon-button button-flat material-icons gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Close navigation" aria-label="Close navigation"> </button> <div class="devsite-product-name-wrapper"> <a href="https://developers.google.com/youtube"> <div class="devsite-product-logo-container" size="medium" > <picture> <img class="devsite-product-logo" alt="YouTube" src="https://developers.google.com/static/site-assets/logo-youtube.svg" srcset=" /static/site-assets/logo-youtube.svg" sizes="64px" loading="lazy" > </picture> </div> </a> <span class="devsite-product-name"> <ul class="devsite-breadcrumb-list" aria-label="Upper header breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/youtube" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="YouTube" > YouTube </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/youtube/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Upper Header" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="YouTube Analytics and Reporting APIs" > Analytics and Reporting APIs </a> </li> </ul> </span> </div> </div> <div class="devsite-book-nav-wrapper"> <div class="devsite-mobile-nav-top"> <ul class="devsite-nav-list"> <li class="devsite-nav-item"> <a href="/youtube/analytics" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Home" track-name="home" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Home" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Home </span> </a> </li> <li class="devsite-nav-item"> <a href="/youtube/reporting" class="devsite-nav-title gc-analytics-event " data-category="Site-Wide Custom Events" data-label="Tab: Overview" track-name="overview" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Overview" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Overview </span> </a> </li> <li class="devsite-nav-item"> <a href="/youtube/reporting/guides/authorization" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Authorization" track-name="authorization" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Authorization" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Authorization </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/youtube/reporting/v1/reports" class="devsite-nav-title gc-analytics-event devsite-nav-has-children devsite-nav-active" data-category="Site-Wide Custom Events" data-label="Tab: Bulk Reports" track-name="bulk reports" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Bulk Reports" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Bulk Reports </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/youtube/analytics/data_model" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Targeted Queries" track-name="targeted queries" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Targeted Queries" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Targeted Queries </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> <li class="devsite-nav-item"> <a href="/youtube/reporting/v1/code_samples" class="devsite-nav-title gc-analytics-event devsite-nav-has-children " data-category="Site-Wide Custom Events" data-label="Tab: Resources" track-name="resources" data-category="Site-Wide Custom Events" data-label="Responsive Tab: Resources" track-type="navMenu" track-metadata-eventDetail="globalMenu" track-metadata-position="nav"> <span class="devsite-nav-text" tooltip > Resources </span> <span class="devsite-nav-icon material-icons" data-icon="forward" > </span> </a> </li> </ul> </div> <div class="devsite-mobile-nav-bottom"> <ul class="devsite-nav-list" menu="_book"> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>YouTube Reporting API</span> </div></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Bulk Data Reports for YouTube Analytics</span> </div></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports" ><span class="devsite-nav-text" tooltip>Get Bulk Data Reports</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/dimensions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/dimensions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/dimensions" ><span class="devsite-nav-text" tooltip>Dimensions</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/metrics" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/metrics" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/metrics" ><span class="devsite-nav-text" tooltip>Metrics</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/channel_reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/channel_reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/channel_reports" ><span class="devsite-nav-text" tooltip>Channel Reports</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/content_owner_reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/content_owner_reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/content_owner_reports" ><span class="devsite-nav-text" tooltip>Content Owner Reports</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>System-Managed Reports</span> </div></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/reports" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed" ><span class="devsite-nav-text" tooltip>Get System-Managed Reports</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/fields" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/fields" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/fields" ><span class="devsite-nav-text" tooltip>Fields</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/financial-summaries" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/financial-summaries" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/financial-summaries" ><span class="devsite-nav-text" tooltip>Financial Summaries</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Financial Reports</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/financial-reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/financial-reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/financial-reports" ><span class="devsite-nav-text" tooltip>All Financial Reports</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/ads" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/ads" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/ads" ><span class="devsite-nav-text" tooltip>Ads</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/subscriptions" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/subscriptions" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/subscriptions" ><span class="devsite-nav-text" tooltip>Subscriptions</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/shorts" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/shorts" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/shorts" ><span class="devsite-nav-text" tooltip>Shorts</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/taxes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/taxes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/taxes" ><span class="devsite-nav-text" tooltip>Taxes</span></a></li></ul></div></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/videos" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/videos" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/videos" ><span class="devsite-nav-text" tooltip>Videos</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/assets" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/assets" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/assets" ><span class="devsite-nav-text" tooltip>Assets</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/references" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/references" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/references" ><span class="devsite-nav-text" tooltip>References</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/claims" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/claims" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/claims" ><span class="devsite-nav-text" tooltip>Claims</span></a></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reports/system_managed/primetime" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reports/system_managed/primetime" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reports/system_managed/primetime" ><span class="devsite-nav-text" tooltip>Primetime</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>API Reference</span> </div></li> <li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Jobs</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs/create" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs/create" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs/create" ><span class="devsite-nav-text" tooltip>create</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs/delete" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs/delete" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs/delete" ><span class="devsite-nav-text" tooltip>delete</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs/get" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs/get" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs/get" ><span class="devsite-nav-text" tooltip>get</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs/list" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs/list" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs/list" ><span class="devsite-nav-text" tooltip>list</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Reports</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs.reports" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs.reports" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs.reports" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs.reports/get" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs.reports/get" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs.reports/get" ><span class="devsite-nav-text" tooltip>get</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/jobs.reports/list" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/jobs.reports/list" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/jobs.reports/list" ><span class="devsite-nav-text" tooltip>list</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>ReportTypes</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/reportTypes" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/reportTypes" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/reportTypes" ><span class="devsite-nav-text" tooltip>Overview</span></a></li><li class="devsite-nav-item"><a href="/youtube/reporting/v1/reference/rest/v1/reportTypes/list" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/v1/reference/rest/v1/reportTypes/list" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/v1/reference/rest/v1/reportTypes/list" ><span class="devsite-nav-text" tooltip>list</span></a></li></ul></div></li> <li class="devsite-nav-item devsite-nav-break"></li> <li class="devsite-nav-item"><a href="/youtube/reporting/revision_history" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /youtube/reporting/revision_history" track-type="bookNav" track-name="click" track-metadata-eventdetail="/youtube/reporting/revision_history" ><span class="devsite-nav-text" tooltip>Revision History</span></a></li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/youtube" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="YouTube" > YouTube </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/youtube/analytics" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="YouTube Analytics and Reporting APIs" > Analytics and Reporting APIs </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/youtube/reporting/v1/reports" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="5" track-type="globalNav" track-name="breadcrumb" track-metadata-position="5" track-metadata-eventdetail="" > Bulk Reports </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <h1 class="devsite-page-title" tabindex="-1"> Metrics </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix "> <div itemscope itemtype="http://developers.google.com/ReferenceObject"> <meta itemprop="name" content="Metrics"/> <p>This document defines the metrics that the YouTube Reporting API retrieves. This API retrieves bulk data reports that contain YouTube Analytics data for a channel or content owner.</p> <p>Metrics are individual measurements of user activity, ad performance, or estimated revenue. User activity metrics include things like video view counts and ratings (likes and dislikes).</p> <h2 id="Core_Metrics" data-text="Core metrics" tabindex="-1">Core metrics</h2> <p>While the YouTube Reporting API is subject to the Deprecation Policy defined in the <a href="/youtube/terms">Terms of Service</a>, non-core metrics (and non-core dimensions) are not subject to the policy. In the definitions on this page, any metric that is a core metric is explicitly identified as such.</p> <p>The list below identifies the API's core metrics. Any of these metrics that are also used in the YouTube Analytics API are also core metrics in that API. </p> <ul> <li><code translate="no" dir="ltr"><a href="#annotation_click_through_rate">annotation_click_through_rate</a></code></li> <li><code translate="no" dir="ltr"><a href="#annotation_close_rate">annotation_close_rate</a></code></li> <li><code translate="no" dir="ltr"><a href="#average_view_duration_seconds">average_view_duration_seconds</a></code></li> <li><code translate="no" dir="ltr"><a href="#comments">comments</a></code></li> <li><code translate="no" dir="ltr"><a href="#dislikes">dislikes</a></code></li> <li><code translate="no" dir="ltr"><a href="#estimated_partner_revenue">estimated_partner_revenue</a></code></li> <li><code translate="no" dir="ltr"><a href="#likes">likes</a></code></li> <li><code translate="no" dir="ltr"><a href="#shares">shares</a></code></li> <li><code translate="no" dir="ltr"><a href="#subscribers_gained">subscribers_gained</a></code></li> <li><code translate="no" dir="ltr"><a href="#subscribers_lost">subscribers_lost</a></code></li> <li><code translate="no" dir="ltr"><a href="#views_percentage">views_percentage</a></code></li> <li><code translate="no" dir="ltr"><a href="#views">views</a></code></li> <li><code translate="no" dir="ltr"><a href="#watch_time_minutes">watch_time_minutes</a></code></li> </ul> <p>See the list of <a href="/youtube/youtube-api-list">YouTube APIs subject to the Deprecation Policy</a> for more information.</p> <h3 id="View_Metrics" data-text="View metrics" tabindex="-1">View metrics</h3> <div style="padding-left:25px"> <dl> <dt id="views" class="notranslate"><span itemprop="property">views</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that a video was viewed. In a playlist report, the metric indicates the number of times that a video was viewed in the context of a playlist. The <a href="http://support.google.com/youtube/bin/static.py?topic=1714326&guide=1714169&page=guide.cs&answer=1714329">YouTube Help Center</a> provides additional information about how views are reported. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="red_views" class="notranslate"><span itemprop="property">red_views</span></dt> <dd>The number of times that a video was viewed by YouTube Premium (previously known as YouTube Red) members.<br/></dd> <dt id="views_percentage" class="notranslate"><span itemprop="property">views_percentage</span> <span style="color: #555">(core metric)</span></dt> <dd>The percentage of viewers who were logged in when watching the video or playlist. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span></dd> </dl> </div> <h3 id="Watch_Time_Metrics" data-text="Watch time metrics" tabindex="-1">Watch time metrics</h3> <div style="padding-left:25px"> <dl> <dt id="watch_time_minutes" class="notranslate"><span itemprop="property">watch_time_minutes</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of minutes that users watched videos for the specified channel, content owner, video, or playlist. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="red_watch_time_minutes" class="notranslate"><span itemprop="property">red_watch_time_minutes</span></dt> <dd>The number of minutes that YouTube Premium (previously known as YouTube Red) members watched a video.<br/></dd> <dt id="average_view_duration_seconds" class="notranslate"><span itemprop="property">average_view_duration_seconds</span> <span style="color: #555">(core metric)</span></dt> <dd>The average length, in seconds, of video playbacks. As of December 13, 2021, this metric excludes <a href="https://support.google.com/youtube/answer/10332730">looping clips</a> traffic. In a playlist report, the metric indicates the average length, in seconds, of video playbacks that occurred in the context of a playlist. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="average_view_duration_percentage" class="notranslate"><span itemprop="property">average_view_duration_percentage</span></dt> <dd>The average percentage of a video watched during a video playback. As of December 13, 2021, this metric excludes <a href="https://support.google.com/youtube/answer/10332730">looping clips</a> traffic.</dd> </dl> </div> <h3 id="Engagement_Metrics" data-text="Engagement metrics" tabindex="-1">Engagement metrics</h3> <div style="padding-left:25px"> <dl> <dt id="comments" class="notranslate"><span itemprop="property">comments</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that users commented on a video. See the <a href="http://support.google.com/youtube/bin/static.py?topic=1715101&guide=1714169&page=guide.cs">YouTube Help Center</a> for more information. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="likes" class="notranslate"><span itemprop="property">likes</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that users indicated that they liked a video by giving it a positive rating. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="dislikes" class="notranslate"><span itemprop="property">dislikes</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that users indicated that they disliked a video by giving it a negative rating. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="shares" class="notranslate"><span itemprop="property">shares</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that users shared a video through the <code translate="no" dir="ltr">Share</code> button. See the <a href="http://support.google.com/youtube/bin/static.py?topic=1733021&guide=1714169&page=guide.cs">YouTube Help Center</a> for more information. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/></dd> <dt id="subscribers_gained" class="notranslate"><span itemprop="property">subscribers_gained</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that users subscribed to a channel. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/><br/>Channels can gain or lose subscribers in several places, including the video watch page, the channel page, and the guide that appears on the YouTube home page. To identify the number of new channel subscribers who did not subscribe through a video watch page, a basic user activity report contains a row that does not specify a <a href="/youtube/reporting/v1/reports/dimensions#video_id">video_id</a> dimension value. That row also specifies a value for the <code translate="no" dir="ltr">subscribersLost</code> metric, but it does not specify values for other metrics. <br/></dd> <dt id="subscribers_lost" class="notranslate"><span itemprop="property">subscribers_lost</span> <span style="color: #555">(core metric)</span></dt> <dd>The number of times that users unsubscribed from a channel. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span><br/><br/>Data for this metric is reported similarly to the <code translate="no" dir="ltr">subscribers_gained</code> metric. To identify the number of users who unsubscribed but did not unsubscribe on a video watch page, a basic user activity report contains a row that does not specify a <a href="/youtube/reporting/v1/reports/dimensions#video_id">video_id</a> dimension value. That row also specifies a value for the <code translate="no" dir="ltr">subscribers_gained</code> metric, but it does not specify values for other metrics. <br/></dd> <dt id="videos_added_to_playlists" class="notranslate"><span itemprop="property">videos_added_to_playlists</span></dt> <dd>The number of times that videos were added to any YouTube playlists. The videos could have been added to the video owner's playlist or to other channels' playlists.<br><br>The metric value does include the number of times that videos were added to default playlists like the "Watch Later" playlist. However, it does not count playlists that a video is automatically added to, such as a channel's uploads playlist or a user's watch history.<br><br>This metric returns an absolute number, meaning that if a user adds a video to a playlist, removes it, and then adds it again, the metric value reflects the video being added to a playlist twice. Data for this metric is not available for dates before October 1, 2014.<br/></dd> <dt id="videos_removed_from_playlists" class="notranslate"><span itemprop="property">videos_removed_from_playlists</span></dt> <dd>The number of times that videos were removed from any YouTube playlists. The videos could have been removed from the video owner's playlist or from other channels' playlists.<br><br>The metric value includes the number of times that videos were removed from default playlists like the "Watch Later" playlist.<br><br>This metric returns an absolute number, meaning that if a user adds a video to a playlist, removes it, adds it again, and then removes it again, the metric value reflects the video being removed from a playlist twice. Data for this metric is not available for dates before October 1, 2014.<br/></dd> </dl> </div> <h3 id="Playlist_Metrics" data-text="Playlist metrics" tabindex="-1">Playlist metrics</h3> <p>Playlist reports contain two types of metrics that explain how viewers interact with the videos in a playlist:</p> <ul> <li> <p><b>Aggregated video metrics</b> provide user activity and impression metrics that are aggregated for all videos in the playlist that are also owned by the channel that owns the playlist. Metrics for videos owned by other channels are not computed in the aggregation. As a result, if a channel creates a playlist that contains only videos owned by other channels, reports for those playlists will not provide values for these metrics.</p> <p>Refer to the <a href="#View_Metrics">view metrics</a> and <a href="#Watch_Time_Metrics">watch time metrics</a> sections of this document for definitions of supported aggregated video metrics.</p> </li> <li> <p><b>In-playlist metrics</b> reflect user activity and engagement in the context of the playlist page. These metrics include views for all videos in the playlist, regardless of which channel owns them, but only counts views that occurred in the playlist context.</p> </li> </ul> <p>Most of the metrics listed below are in-playlist metrics; the remaining metrics in the list, such as the <code translate="no" dir="ltr">playlistSaves</code> metric, are about user interactions with the playlist itself and not with videos in the playlist. As such, those metrics would not be characterized as either aggregated video metrics or in-playlist metrics.</p> <div style="padding-left:25px"> <dl> <dt id="playlist_starts" class="notranslate"><span itemprop="property">playlist_starts</span></dt> <dd>The number of times that viewers initiated playback of a playlist. Note that this metric includes only playlist views that occurred on the web.<br/></dd> <dt id="playlist_saves_added" class="notranslate"><span itemprop="property">playlist_saves_added</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The number of times that users saved a playlist. See the <a href="https://support.google.com/youtube/answer/4541577">YouTube Help Center</a> for more information about saved playlists. This metric returns an absolute number, meaning that if a user saves a playlist, removes it from the list of saved playlists, and saves it again, the metric value reflects two playlist saves being added.<br/></dd> <dt id="playlist_saves_removed" class="notranslate"><span itemprop="property">playlist_saves_removed</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The number of times that users removed the playlist from their lists of saved playlists. This metric returns an absolute number, meaning that if a user saves a playlist, removes it from the list of saved playlists, saves it again, and removes it again, the metric value reflects two playlist saves being removed.</dd> </dl> </div> <h3 id="Annotations_Metrics" data-text="Annotations metrics" tabindex="-1">Annotations metrics</h3> <div style="padding-left:25px"> <dl> <dt id="annotation_impressions" class="notranslate"><span itemprop="property">annotation_impressions</span></dt> <dd>The total number of annotation impressions.<br/></dd> <dt id="annotation_clickable_impressions" class="notranslate"><span itemprop="property">annotation_clickable_impressions</span></dt> <dd>The number of annotations that appeared and could be clicked.<br/></dd> <dt id="annotation_clicks" class="notranslate"><span itemprop="property">annotation_clicks</span></dt> <dd>The number of clicked annotations.<br/></dd> <dt id="annotation_click_through_rate" class="notranslate"><span itemprop="property">annotation_click_through_rate</span> <span style="color: #555">(core metric)</span></dt> <dd>The ratio of annotations that viewers clicked to the total number of clickable annotation impressions. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span> The YouTube Help Center has more information about <a href="http://support.google.com/youtube/bin/answer.py?answer=92710&topic=2802217&ctx=topic">creating annotations</a> and <a href="http://support.google.com/youtube/bin/answer.py?answer=1092582&topic=2802217&ctx=topic">using link annotations</a>.<br/></dd> <dt id="annotation_closable_impressions" class="notranslate"><span itemprop="property">annotation_closable_impressions</span></dt> <dd>The number of annotations that appeared and could be closed.<br/></dd> <dt id="annotation_closes" class="notranslate"><span itemprop="property">annotation_closes</span></dt> <dd>The number of closed annotations.<br/></dd> <dt id="annotation_close_rate" class="notranslate"><span itemprop="property">annotation_close_rate</span> <span style="color: #555">(core metric)</span></dt> <dd>The ratio of annotations that viewers closed to the total number of annotation impressions. <span class="notranslate">This is a core metric and is subject to the <a href="/youtube/youtube-api-list">Deprecation Policy</a>.</span></dd> </dl> </div> <h3 id="Card_Metrics" data-text="Card metrics" tabindex="-1">Card metrics</h3> <p>The YouTube Help Center contains more detailed instructions for <a href="https://support.google.com/youtube/answer/6140493?ref_topic=6140492">adding cards to your videos</a> and the <a href="https://support.google.com/youtube/answer/6165415">YouTube Analytics Cards Report</a>.</p> <div style="padding-left:25px"> <dl> <dt id="card_impressions" class="notranslate"><span itemprop="property">card_impressions</span></dt> <dd>The number of times cards were displayed. When the card panel is opened, a card impression is logged for each of the video's cards.<br/></dd> <dt id="card_clicks" class="notranslate"><span itemprop="property">card_clicks</span></dt> <dd>The number of times that cards were clicked.<br/></dd> <dt id="card_click_rate" class="notranslate"><span itemprop="property">card_click_rate</span></dt> <dd>The click-through-rate for cards, which is calculated as the ratio of card clicks to card impressions.<br/></dd> <dt id="card_teaser_impressions" class="notranslate"><span itemprop="property">card_teaser_impressions</span></dt> <dd>The number of times that card teasers were displayed. A video view can generate multiple teaser impressions.<br></dd> <dt id="card_teaser_clicks" class="notranslate"><span itemprop="property">card_teaser_clicks</span></dt> <dd>The number of clicks on card teasers. Card icon clicks are attributed to the last teaser displayed to the user.<br/></dd> <dt id="card_teaser_click_rate" class="notranslate"><span itemprop="property">card_teaser_click_rate</span></dt> <dd>The click-through-rate for card teasers, which is calculated as the ratio of clicks on card teasers to the total number of card teaser impressions.<br/></dd> </dl> </div> <h3 id="End_Screen_Metrics" data-text="End screen metrics" tabindex="-1">End screen metrics</h3> <p>End screens are elements that show during the last five to 20 seconds of a video to promote your content, channel, and websites. The YouTube Help Center contains more detailed instructions for <a href="https://support.google.com/youtube/answer/6388789">adding end screens to your videos</a> and the <a href="https://support.google.com/youtube/answer/7000682">YouTube Analytics End Screens Report</a>.</p> <p class="note"><b>Note:</b> Data for end screen metrics is available as of May 1, 2016.</p> <div style="padding-left:25px"> <dl> <dt id="end_screen_element_impressions" class="notranslate"><span itemprop="property">end_screen_element_impressions</span></dt> <dd>The number of end screen elements that were displayed. One impression is logged for each end screen element that displays.<br/></dd> <dt id="end_screen_element_clicks" class="notranslate"><span itemprop="property">end_screen_element_clicks</span></dt> <dd>The number of times that end screen elements were clicked.<br/></dd> <dt id="end_screen_element_click_rate" class="notranslate"><span itemprop="property">end_screen_element_click_rate</span></dt> <dd>The click-through-rate for end screen elements, which is calculated as the ratio of end screen element clicks to end screen element impressions.<br/></dd> </dl> </div> <h3 id="Audience_Retention_Metrics" data-text="Audience retention metrics" tabindex="-1">Audience retention metrics</h3> <div style="padding-left:25px"> <dl> <dt id="audience_retention_percentage" class="notranslate"><span itemprop="property">audience_retention_percentage</span></dt> <dd>The absolute ratio of viewers watching the video at the given point in the video. The ratio is calculated by comparing the number of times a portion of a video has been watched to the total number of views of the video. The <code translate="no" dir="ltr"><a href="/youtube/reporting/v1/reports/dimensions#elapsed_video_time_percentage">elapsed_video_time_percentage</a></code> dimension identifies the portion of the video to which the metric corresponds.<br/><br/> Note that a portion of a video could be watched more than once (or not at all) in a given video view. For example, if users rewind and watch the same portion of a video multiple times, then the absolute ratio for that portion of the video the could be greater than <code translate="no" dir="ltr">1</code>.<br/><br/> The following examples illustrate how the value is calculated: <ul> <li>A one-minute video is watched 100 times. Half of the viewers stop watching after 15 seconds and the rest watch the entire video. None of the viewers watch any parts of the video more than once. In this case, this metric's value would be <code translate="no" dir="ltr">1</code> for time buckets in the first quarter of the video, and its value would be <code translate="no" dir="ltr">0.50</code> for the remainder of the video.</li> <li>A one-minute video is watched 100 times. All of the viewers watch the entire video, but 20 of the viewers watch until the video's 45-second mark, then skip back to the video's 30-second mark, and then watch the remainder of the video. In this case, the metric's value would be <code translate="no" dir="ltr">1</code> for time buckets in either the first half or the last quarter of the video. However, the value would be <code translate="no" dir="ltr">1.2</code> for time buckets in the third quarter of the video since 100 percent of the viewers watched that segment of the video but 20% of those viewers watched the segment twice.</li> </ul></dd> </dl> </div> <h3 id="Membership_Cancellation_Metrics" data-text="Membership cancellation metrics" tabindex="-1">Membership cancellation metrics</h3> <div style="padding-left:25px"> <dl> <dt id="membershipsCancellationSurveyResponses" class="notranslate"><span itemprop="property">membershipsCancellationSurveyResponses</span></dt> <dd>The number of surveys completed by YouTube users who canceled their channel membership for the specified channel during the reporting period.</dd> </dl> </div> <h3 id="Estimated_Revenue_Metrics" data-text="Estimated revenue metrics" tabindex="-1">Estimated revenue metrics</h3> <p class="note"><b>Note:</b> Estimated revenue metrics are subject to month-end adjustments and do not include partner-sold and partner-served advertising. Please see the <a href="https://support.google.com/youtube/answer/1714384">YouTube Help Center</a> for additional information and notes about estimated revenue figures.</p> <div class="note">The YouTube Reporting API reports all estimated revenue and earnings figures in USD.</div> <div style="padding-left:25px"> <dl> <dt id="estimated_partner_revenue" class="notranslate"><span itemprop="property">estimated_partner_revenue</span> <span style="color: #555">(core metric)</span></dt> <dd>The total estimated net revenue from all Google-sold advertising sources as well as from non-advertising sources for the selected date range and region. </dd> <dt id="estimated_partner_ad_revenue" class="notranslate"><span itemprop="property">estimated_partner_ad_revenue</span></dt> <dd>The total estimated net revenue from all Google-sold advertising sources for the selected date range and region.<br/><br/>Estimated revenue metrics are subject to month-end adjustment and do not include partner-sold and partner-served advertising.<br/></dd> <dt id="estimated_partner_ad_auction_revenue" class="notranslate"><span itemprop="property">estimated_partner_ad_auction_revenue</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The total estimated earnings (net revenue) from auction-sold advertising via AdSense for the selected date range and region. This metric was previously named <code translate="no" dir="ltr">estimated_partner_ad_sense_revenue</code>.<br/></dd> <dt id="estimated_partner_ad_sense_revenue" class="notranslate"><span itemprop="property">estimated_partner_ad_sense_revenue</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The total estimated earnings (net revenue) from auction-sold AdSense advertising for the selected date range and region.<br><aside class="special"><b>Note:</b> This metric has been renamed and is called <a href="/youtube/reporting/v1/reports/metrics#estimated_partner_ad_auction_revenue">estimated_partner_ad_auction_revenue</a> in the most current versions of all reports that contain it.<br></dd> <dt id="estimated_partner_ad_reserved_revenue" class="notranslate"><span itemprop="property">estimated_partner_ad_reserved_revenue</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The total estimated earnings (net revenue) from reserved-sold advertising via DoubleClick (DCLK) and other YouTube-sold sources. This metric was previously named <code translate="no" dir="ltr">estimated_partner_double_click_revenue</code>.<br/></dd> <dt id="estimated_partner_double_click_revenue" class="notranslate"><span itemprop="property">estimated_partner_double_click_revenue</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The total estimated earnings (net revenue) from reserved-sold advertising via DoubleClick (DCLK) and other YouTube-sold sources.<br><aside class="special"><b>Note:</b> This metric has been renamed and is called <a href="/youtube/reporting/v1/reports/metrics#estimated_partner_ad_reserved_revenue">estimated_partner_ad_reserved_revenue</a> in the most current versions of all reports that contain it.<br/></dd> <dt id="estimated_partner_red_revenue" class="notranslate"><span itemprop="property">estimated_partner_red_revenue</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The total estimated earnings (net revenue) from YouTube Premium (previously known as YouTube Red) subscriptions.<br/></dd> <dt id="estimated_partner_transaction_revenue" class="notranslate"><span itemprop="property">estimated_partner_transaction_revenue</span> <span style="color: #555">(only supported in YouTube Reporting API)</span></dt> <dd>The total estimated revenue from transactions, such as paid content and Fan Funding, minus any partner-charged refunds.<br/></dd> </dl> </div> <h3 id="Ad_Performance_Metrics" data-text="Ad performance metrics" tabindex="-1">Ad performance metrics</h3> <div style="padding-left:25px"> <dl> <dt id="estimated_youtube_ad_revenue" class="notranslate"><span itemprop="property">estimated_youtube_ad_revenue</span></dt> <dd>The estimated gross revenue, in USD, from all Google-sold or DoubleClick-partner-sold advertising for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-served advertising. Gross revenue should not be confused with estimated revenue, or net revenue, which factors in your share of ownership and revenue-sharing agreements.<br/></dd> <dt id="estimated_cpm" class="notranslate"><span itemprop="property">estimated_cpm</span></dt> <dd>The estimated gross revenue per thousand ad impressions.<br/></dd> <dt id="ad_impressions" class="notranslate"><span itemprop="property">ad_impressions</span></dt> <dd>The number of verified ad impressions served.<br/></dd> <dt id="estimated_monetized_playbacks" class="notranslate"><span itemprop="property">estimated_monetized_playbacks</span></dt> <dd>The number of instances when a viewer played your video and was shown at least one ad impression. A monetized playback is counted if a viewer is shown a preroll ad but quits watching the ad before your video ever starts. The expected estimated error for this figure is ±2.0%.<br/></dd> <dt id="estimated_playback_based_cpm" class="notranslate"><span itemprop="property">estimated_playback_based_cpm</span></dt> <dd>The estimated gross revenue per thousand playbacks.<br/></dd> </dl> </div> </div> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>Except as otherwise noted, the content of this page is licensed under the <a href="https://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 License</a>, and code samples are licensed under the <a href="https://www.apache.org/licenses/LICENSE-2.0">Apache 2.0 License</a>. 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