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je bedrijf online groeien</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop op meerdere kanalen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik miljoenen klanten en stimuleer de verkoop</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop persoonlijk<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop wereldwijd<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Internationaal verkopen</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Verkoop direct en als groothandel<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (b2b)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accepteer online betalingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Stel betaalmethoden in</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Markt" class="font-bold text-t7 inline-block">Markt</span></div><ul class="pb-2" aria-labelledby="subNavItem-Markt"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Je bedrijf promoten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bereik en behoud klanten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Promoot op social media<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Integraties met social media</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat met klanten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Maak je klanten warm<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ken je doelgroep<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verzamel klantinzichten</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Beheer" class="font-bold text-t7 inline-block">Beheer</span></div><ul class="pb-2" aria-labelledby="subNavItem-Beheer"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Volg verkopen, bestellingen en analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Houd de prestaties bij<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics en rapportage</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Beheer je voorraad en bestellingen<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Voorraad- en bestellingenbeheer</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automatiseer je bedrijf<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="Externe bron: Shopify-ontwikkelaars . Bouw met krachtige Shopify-APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-ontwikkelaars<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw met krachtige Shopify-APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Een commerce-oplossing voor groeiende digitale merken</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/nl/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">Alle producten<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verken alle producten en functies van Shopify</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/nl/pricing">Prijzen</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Bronnen-toggle-open" aria-controls="BronnenDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Bronnen</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="BronnenDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Hulp en ondersteuning" class="font-bold text-t7 inline-block">Hulp en ondersteuning</span></div><ul class="pb-2" aria-labelledby="subNavItem-Hulp en ondersteuning"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/nl/" aria-label="Externe bron: Hulp en ondersteuning . 24/7 ondersteuning"><div class="text-base font-medium"><span class="inline-block arrow-animation">Hulp en ondersteuning<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">24/7 ondersteuning</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify-blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tips voor bedrijfsstrategie</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Populaire onderwerpen" class="font-bold text-t7 inline-block">Populaire onderwerpen</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Populaire onderwerpen"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/wat-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Wat is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Zo werkt ons handelsplatform</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/naamsbekendheid-bouw-eigen-merk"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Bouw je merk helemaal op</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/webshop-seo-beginners"><div class="text-base font-medium"><span class="inline-block arrow-animation">SEO voor e-commerce<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verbeter je score in zoekresultaten</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/social-media-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media-strategie<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Verkoop via social media</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essentiële tools" class="font-bold text-t7 inline-block">Essentiële tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essentiële tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logomaker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="Externe bron: Stockfotografie ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stockfotografie<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/blog/handleiding-ondernemingsplan-schrijven"><div class="text-base font-medium"><span class="inline-block arrow-animation">Template voor een ondernemingsplan<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="Externe bron: Link-in-bio-tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link-in-bio-tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/nl/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR-codegenerator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/nl/login?ui_locales=nl" data-component-name="login">Inloggen</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fomzetgroei&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">Gratis proefperiode starten</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fomzetgroei&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="Externe bron: Gratis proefperiode starten">Gratis proefperiode starten</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="Menu" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative z-20"><div data-component-name="secondary-navigation" class="flex items-center gap-x-8 w-full h-14 sm:h-global-header text-black"><a class="absolute left-0 top-1/2 -translate-y-1/2 transform-opacity will-change-opacity duration-200 z-20 opacity-0 pointer-events-none" href="/nl/" data-component-name="logo-home"><svg viewBox="0 0 32 36" role="img" aria-labelledby="ShoppingBagOnlyLogoTitle" class="w-8 h-9"><title id="ShoppingBagOnlyLogoTitle">Shopify</title><path fill="#95BF47" d="M27.1851 6.83166C27.1598 6.65519 27.0079 6.55435 26.8813 6.55435C26.7548 6.55435 24.2489 6.50393 24.2489 6.50393C24.2489 6.50393 22.148 4.48717 21.9455 4.26028C21.743 4.0586 21.338 4.10902 21.1861 4.15944C21.1861 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, 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id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/nl/blog/omzetgroei"/><meta itemProp="dateModified" content="2024-10-28T19:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/nl/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/nl/blog/topics/bedrijfsvoering" class="no-underline hover:text-link-light-hover topic-link">Bedrijfsvoering</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Omzet verhogen? Verhoog je gemiddelde orderwaarde!</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Meer omzet voor je webwinkel. Wie wil dat nu niet? Een slimme manier om dat voor elkaar te krijgen is door je gemiddelde orderwaarde te verhogen. In deze blog 4 manieren om dat te doen, plus tips voor nog meer omzetgroei.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/nl/blog/authors/shopify-redactie" class="no-underline" itemProp="url"><span itemProp="name">Shopify Redactie</span></a></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>28 okt 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782" alt="kleurrijke afbeelding van munten die door de lucht vliegen" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">Op deze pagina<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">Op deze pagina</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">Wat is de gemiddelde orderwaarde?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Hoe verhoog je de gemiddelde orderwaarde?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">Hoe bereken je omzetgroei?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Omzetverdubbeling bereik je zó</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">Tips om die omzetgroei ook echt te realiseren</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">Veel succes met je omzetgroei</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">Gemiddelde orderwaarde: veelgestelde vragen </a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Begin vandaag nog een onlinebedrijf.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">Helemaal gratis.</p><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fomzetgroei&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">Gratis proefperiode starten<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Die gemiddelde orderwaarde (Average Order Value, AOV) is een nuttige indicator als je werkt aan omzetgroei. Deze waarde geeft aan wat je klant gemiddeld uitgeeft per aankoop in je webshop. Als je dat bedrag verhoogt, verdien je meer. Klinkt logisch, maar hoe krijg je dat voor elkaar? En is de gemiddelde orderwaarde de enige factor die je kunt beïnvloeden voor meer omzet? </p> <p>In deze blog lees je wat de gemiddelde orderwaarde precies is en krijg je tips om die waarde te verhogen. Verder maak je kennis met de andere factoren die je kunt beïnvloeden om je omzet – én je winst – te verhogen. </p> <h2 id="1"><strong>Wat is de gemiddelde orderwaarde?</strong></h2> <p>De gemiddelde orderwaarde, ook in Nederland vaak Average Order Value of kortweg AOV genoemd, is het gemiddelde bestelbedrag in je (web)winkel. Je berekent de AOV door je totale omzet te delen door het aantal bestellingen. Als je een omzet hebt van €20.000 uit 1.000 bestellingen, dan is je AOV €20,-. Dat betekent dat een klant per keer gemiddeld € 20,- uitgeeft in je webwinkel. </p><div id="text-cta" class="hidden lg:block"></div> <p>Om die AOV van € 20,- te verhogen kun je verschillende strategieën inzetten.</p> <h2 id="2"><strong>Hoe verhoog je de gemiddelde orderwaarde?</strong></h2> <p>Hieronder vind je vier manieren om je AOV te verhogen:</p> <h3><strong>1. Upselling en cross-selling</strong></h3> <p><a href="/nl/blog/upselling">Upselling</a> houdt in dat je klanten overtuigt te kiezen voor een duurdere versie van het product dat ze eigenlijk van plan waren te kopen. Bij het boeken van een vliegticket voor de economy class krijg je bijvoorbeeld voor maar €50 extra een plek met meer beenruimte en betere stoelopties aangeboden. Of je bestelt een medium frietje en voor slechts €0,50 extra krijg je een extra grote portie.</p> <p>Met upselling kun met relatief weinig moeite je gemiddelde orderwaarde verhogen.</p> <p><a href="https://onlinemarketingagency.nl/marketingtermen/cross-selling/" rel="nofollow noopener noreferrer" target="_blank">Cross-selling</a> betekent dat je gerelateerde producten aanbiedt die de klant mogelijk ook interessant vindt. Denk bijvoorbeeld aan het aanbieden van een hoesje bij een smartphone of extra accessoires bij een kledingstuk. Hiermee vergroot je de kans dat de klant meer uitgeeft.</p> <h3><strong>2. Gratis verzending vanaf minimum bestelbedrag</strong></h3> <p>Gratis verzending bij besteding van een bepaald minimumbedrag is een van de meest gebruikte tactieken om de gemiddelde bestelwaarde te verhogen. Stel dat je gratis verzending aanbiedt vanaf €50,- en je klant heeft voor €40,- in het winkelmandje. Dan is de kans groot dat de klant iets toevoegt aan dat mandje om van die gratis verzending te kunnen profiteren.</p> <h3><strong>3. Korting bij grotere aankopen</strong></h3> <p>Je kunt klanten stimuleren meer te kopen door ze een korting aan te bieden als ze boven een bepaald bedrag uitkomen. Denk aan 10% korting zijn op alle aankopen boven de €100. Zo verleid je klanten om net iets meer in hun mandje te leggen zodat ze van die korting kunnen profiteren.</p> <h3><strong>4. Loyaliteitsprogramma's en exclusieve deals</strong></h3> <p><a href="/nl/blog/klantenbindings-programmas">Loyaliteitsprogramma's</a> zorgen ervoor dat klanten terugkomen én meer uitgeven. Geef vaste klanten toegang tot exclusieve deals of extra kortingen wanneer ze een bepaald aankoopbedrag bereiken. Dit geeft klanten een extra reden om meer te besteden.</p> <p>Het verhogen van je AOV is een uitstekende manier om je omzet te verhogen zonder dat je nieuwe klanten hoeft aan te trekken. Maar voor omzetgroei heb je meer nodig dan alleen een hogere gemiddelde orderwaarde. </p> <h2 id="3"><strong>Hoe bereken je omzetgroei?</strong></h2> <p>De omzet die je behaalt in je webshop wordt bepaald door 4 factoren:</p> <ul> <li>Gemiddelde orderwaarde (AOV)</li> <li>Frequentie (F)</li> <li>Conversieratio (CR)</li> <li>Aantal bezoekers (T)</li> </ul> <p>De formule waarmee je je omzet kunt berekenen is: </p> <p><strong>Omzet = T x CR x F x AOV </strong></p> <p>Om je omzet te laten stijgen is AOV dus niet de enige factor die je kunt beïnvloeden; ook Frequentie (F), Conversieratio (CR) en Aantal bezoekers (T) hebben effect op je omzet.</p> <h3><strong>Een rekenvoorbeeld</strong></h3> <p>Stel, een webshop heeft 100.000 bezoekers (T) , een conversieratio (CR) van 1% en elke klant plaatst 1 bestelling (F) van €100 (AOV):</p> <div style="text-align: center;"><img style="float: none;" alt="Formule van omzetgroei, rekenvoorbeeld" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Formule_van_omzetgroei_rekenvoorbeeld.png?v=1730144352"></div> <p>De omzet volgens de formule: </p> <p><strong>Omzet = T x CR x F x AOV = 100.000 x 1% x 1 x €100,- = €100.000,-</strong></p> <p>Als de AOV stijgt naar €150,- terwijl de rest van de factoren hetzelfde blijft, neemt je omzet toe tot €150.000,-. </p> <p>Maar als je ook de andere drie factoren verbetert – je trekt meer bezoekers (T), je verhoogt je conversieratio (CR) of je klanten kopen vaker bij je (F), dan is je omzetgroei veel groter. Sterker nog, als je elke factor met 30% verbetert, realiseer je een omzetverdubbeling! </p> <h2 id="4"><strong>Omzetverdubbeling bereik je zó</strong></h2> <p>Klinkt omzetverdubbeling je als muziek in de oren? Hieronder zie je wat er met je omzet gebeurt als je niet alleen je gemiddelde orderwaarde met 30% verhoogt, maar ook de conversieratio (CR) en de aankoopfrequentie (F):</p> <div style="text-align: center;"><img style="float: none;" alt="Omzetverdubbeling bereik je zó" src="https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Omzetverdubbeling_bereik_je_zo.png?v=1730144405" loading="lazy"></div> <p><strong>Hoe werkt dit precies?</strong></p> <p>Het geheim hierachter is dat de componenten elkaar versterken. Het begint natuurlijk met 30% meer bezoekers die betalende klant worden (conversieratio). In plaats van 1.000 klanten in het voorbeeld hiervoor heb je dan 1.300 betalende klanten. </p> <p>Als je voor al je klanten ook nog de aankoopfrequentie (F) met 30% weet te verhogen (elke klant koopt dus 30% vaker bij je), dan reken je volgens dezelfde formule uit dat je omzet stijgt tot ruim boven € 200.000 – meer dan een verdubbeling! </p> <p><strong>Omzet = T x CR x F x AOV = 100.000 x 1,3% x 1,3 x €130,- = €219.700,-</strong></p> <h2 id="5"><strong>Tips om die omzetgroei ook echt te realiseren</strong></h2> <p>Oké, nu je dit gezien hebt wil jij dit natuurlijk ook. Hoe je de component ‘gemiddelde orderwaarde’ (AOV) verhoogt, heb je eerder in deze blog al kunnen lezen. Hieronder vind je tips voor het verhogen van de conversieratio en van de frequentie. </p> <p>Onthoud dat het belangrijk is om je op één component tegelijk te richten, maar je daar ook weer niet te lang op blind te staren. Wissel je focus af voor het beste resultaat. Alleen dan krijg je dat versterkende effect.</p> <h3><strong>Zo verhoog je je conversieratio (CR)</strong></h3> <h4><strong>Stap 1: onderzoeken</strong></h4> <p>Voor je aan de slag gaat met het verhogen van je conversie, moet je eerst weten wat je conversie op dit moment is. Daarom start je met onderzoek.</p> <p>Conversieonderzoek bestaat uit twee delen: kwantitatief en kwalitatief. </p> <p>Kwantitatief onderzoek draait om cijfers, zoals analyses met Google Analytics. Je zoekt uit wat er misgaat (of juist goed), waar en wanneer dit gebeurt, hoe vaak en wat het kost of kan opleveren. <a href="/nl/blog/google-analytics-4">Zorg dat je Google Analytics perfect is ingesteld</a> en dat je 100% zeker weet dat je data betrouwbaar zijn. Dan kun je identificeren waar bezoekers afhaken.</p> <p>Je huidige conversieratio (CR) bereken je zo: deel het aantal individuele bestellingen door het aantal bezoekers en vermenigvuldig dit met 100.</p> <p>Maar met cijfers alleen weet je nog niet <em>waarom</em> ze afhaken. Daarom moet je ook kwalitatief onderzoek doen. Daarvoor zijn methodes beschikbaar zoals gebruikersonderzoeken, websitepolls, enquêtes en <a href="https://www.traffictoday.nl/zoekmachine-optimalisatie/conversie-optimalisatie/mouse-tracking/" rel="nofollow noopener noreferrer" target="_blank">mouse tracking</a>.</p> <p>Pas als je 100% zeker bent van de kwaliteit en betrouwbaarheid van je data kun je aan de slag met stap 2.</p> <h4><strong>Stap 2: analyseren</strong></h4> <p>Uit stap 1 heb je een lijst overgehouden met knelpunten en verbeterpunten. Misschien zie je in je analytics een hoge uitval bij de laatste checkout-stap, of blijkt uit websitepolls dat klanten je betaalopties onduidelijk vinden. Mouse tracking kan bijvoorbeeld laten zien dat bezoekers twijfelen tussen de opties die je biedt. Zet al je bevindingen overzichtelijk op een rij. </p> <h4><strong>Stap 3: oplossingen formuleren</strong></h4> <p>Nu je weet wat en waarom iets misgaat, kun je gericht oplossingen bedenken. Je kunt niet alles tegelijk aanpakken, dus rangschik je acties op prioriteit. Een manier om dit te doen is met behulp van het <a href="https://fourweekmba.com/nl/taart-kader/" rel="nofollow noopener noreferrer" target="_blank">PIE-framework</a>, wat staat voor Potential, Importance en Ease:</p> <ul> <li>P(otential) = hoeveel verbetering is mogelijk?</li> <li>I(mportance) = hoe belangrijk is het?</li> <li>E(ase) = hoeveel tijd/geld kost die verbetering?</li> </ul> <p>Door per gewenste actie de PIE-score in te vullen (op een schaal van bijvoorbeeld 1-10) zie je welke het belangrijkst zijn. </p> <p>Tip: probeer waar mogelijk minstens 2 oplossingen te bedenken per geanalyseerd knelpunt. Zo voorkom je dat je vastloopt en stimuleer je je creativiteit. Een voorbeeld: vinden klanten je afrekenproces onduidelijk en haken ze daarom af? Maak het simpeler en vraag alleen de gegevens die echt belangrijk zijn.</p> <h4><strong>Stap 4: oplossingen implementeren</strong></h4> <p>Heb je bugs of andere technische problemen geconstateerd, zoals een trage laadsnelheid of issues met compatibiliteit? Mooi! Want dat type problemen kun je direct aanpakken. Echte <em>quick wins</em>! </p> <p>Ga je punten aanpakken die een gedragsverandering bij je bezoekers als doel hebben? Bijvoorbeeld die onduidelijke betaalopties? Die kun je beter eerst testen met behulp van <a href="https://www.frankwatching.com/archive/2019/06/07/ab-testen-beginners-guide/" rel="nofollow noopener noreferrer" target="_blank">A/B-tests</a> om te zien of ze echt resultaat opleveren.</p> <h3><strong>Zo verhoog je je bezoekersfrequentie (F)</strong></h3> <p>Webwinkeliers richten zich vaak vooral op het werven van nieuwe klanten. Bestaande klanten worden nogal eens over het hoofd gezien. Terwijl het behouden van die groep minstens zoveel aandacht verdient. Sterker nog, als je je bestaande klanten opnieuw tot aankoop weet aan te zetten, is dat een zeer krachtige groeicomponent.</p> <h4><strong>Winst vanaf tweede order</strong></h4> <p>De realiteit is dat de meeste webshops weinig tot geen winst maken op een eerste verkoop. Ze beginnen pas met verdienen vanaf de tweede order. Tenminste, als ze de bestaande klant via een goedkoper kanaal tot aankoop kunnen bewegen. Hoe zit dat? </p> <ul> <li> <strong>Eerste order</strong>: vaak break-even door hoge wervingskosten. Voorbeeld: Wervingskosten zijn €15, gemiddelde orderwaarde is €30, kostprijs is €15. Winst = €0.</li> <li> <strong>Tweede order</strong>: winstgevend door lagere kosten voor herhaalaankoop. Voorbeeld: Bij een tweede aankoop via een goedkoop kanaal, zoals e-mail, zijn de kosten bijna €0. Met dezelfde orderwaarde en kostprijs is de winst nu €15.</li> </ul> <p><strong>Tip:</strong> Stuur klanten na verloop van tijd per e-mail een aantrekkelijke korting om ze aan te moedigen nog een aankoop te doen.</p> <h4><strong>25-95% meer winst door terugkerende klanten</strong></h4> <p>Uit <a href="https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty" rel="nofollow noopener noreferrer" target="_blank">onderzoek</a> van Harvard Business School blijkt dat een simpele 5% toename in klantbehoud kan leiden tot een winststijging van 25% tot 95%.</p> <p>Terugkerende klanten besteden over een langere periode meer en vaker dan nieuwe klanten. Het opbouwen van een klantrelatie verhoogt dus zowel de frequentie als de gemiddelde orderwaarde (AOV). Klanten die vaker terugkomen, geven ook sneller aanbevelingen aan anderen.</p> <p>Neem bijvoorbeeld de groep klanten die 10-20 keer iets bij je heeft gekocht. Zij komen niet alleen vaker per jaar langs, maar hun individuele aankopen zijn ook groter. Ze spenderen meer en kopen vaker in vergelijking met klanten die 5-10 keer iets bij je hebben gekocht. Door een relatie op te bouwen, creëer je loyale klanten.</p> <p>Bovendien kost het aantrekken van een nieuwe klant je, afhankelijk van het onderzoek, 5 tot 25 keer meer dan het behouden van een bestaande klant.</p> <h4><strong>Gebruik e-mailmarketing automation om de koopfrequentie te verhogen</strong></h4> <p>E-mailmarketing is de meest effectieve methode om de koopfrequentie te verhogen. Denk daarbij niet alleen aan <a href="/nl/blog/nieuwsbrief-voorbeelden">nieuwsbrieven</a>, maar ook aan geautomatiseerde e-mails die getriggerd worden door klantgedrag (transactionele e-mails). </p> <p>Zo kun je klanten die al meer dan 10 keer iets bij je hebben gekocht een andere mail sturen dan nieuwe klanten. Dit bouwt niet alleen een relatie op, maar laat ook zien dat je klanten geen nummertje zijn, zelfs als ze online kopen. Meer over <a href="/nl/blog/marketing-automation">e-mailmarketing automation lees je hier</a>.</p> <h4><strong>Verhoog je frequentie door je klant beter te bedienen</strong></h4> <p>Stel jezelf de vraag ‘Wat heeft mijn klant in de toekomst nodig?’ Dit kan een nieuwe behoefte zijn die voortvloeit uit een eerdere aankoop, of een terugkerende behoefte. (denk aan tennisballen, hondenkoekjes of printerinkt). </p> <p>Als je antwoord hebt gegeven op die vraag, kun je bijvoorbeeld aanvullende producten aanbieden, periodiek een herinnering sturen voor het tijdig aanvullen van producten, of bijvoorbeeld een loyaliteitsprogramma opstellen waarbij klanten punten kunnen sparen.</p> <p>Afhankelijk van de aard van je webshop kun je ook overwegen een abonnement aan te bieden.</p> <h2 id="6"><strong>Veel succes met je omzetgroei</strong></h2> <p>Nu je weet aan welke knoppen je moet draaien om omzetgroei te realiseren – gemiddelde orderwaarde, conversieratio en bezoekersfrequentie – staat niets je meer in de weg om dat ook echt te gaan doen. Een laatste tip: probeer niet alles tegelijk te doen, focus op waar je de grootste impact kunt maken met de minste moeite. Begin met frequentie en AOV, zodat je 80% van je concurrenten voor bent. Focus daarna op het verhogen van je conversie. Veel succes!</p> <p>—</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Meer lezen</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/nl/blog/financieel-advies">Financieel advies- 7 geldbesparende tips voor startende ondernemers</a></li><li class="mt-2"><a href="/nl/blog/liquiditeitsbegroting">Een liquiditeitsbegroting opstellen- tijdwinst, tips en een voorbeeld</a></li><li class="mt-2"><a href="/nl/blog/wetgeving-voor-webshops">Wetgeving voor webshops- Zo voldoet je site aan de regels</a></li><li class="mt-2"><a href="/nl/blog/verkopen-op-vergelijkingssites">Extra sales via een vergelijkingssite? 5 topsites uitgelicht</a></li><li class="mt-2"><a href="/nl/blog/retouren-verminderen">6 tips om je webshop retouren drastisch te verminderen</a></li><li class="mt-2"><a href="/nl/blog/sociaal-ondernemerschap">Sociaal ondernemerschap- verbeter de wereld met je bedrijf</a></li><li class="mt-2"><a href="/nl/blog/18-gratis-productiviteit-apps">Productiever worden- De 18 beste gratis apps voor kleine bedrijven</a></li><li class="mt-2"><a href="/nl/blog/time-management">35 Time management tips voor ondernemers (door productiviteitsexperts)</a></li><li class="mt-2"><a href="/nl/blog/e-fulfilment-nieuwe-regels">Internationaal verzenden- hoe e-fulfilment je kan helpen met de nieuwe regels</a></li><li class="mt-2"><a href="/nl/blog/nieuwe-regels-online-verkopen">Nieuwe regels voor online verkopen- wat verandert er?</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="7">Gemiddelde orderwaarde: veelgestelde vragen </h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Wat is de gemiddelde orderwaarde (AOV)?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>De gemiddelde orderwaarde (AOV) is een belangrijke prestatie-indicator (KPI), die aangeeft hoeveel er gemiddeld per bestelling wordt uitgegeven in je webshop.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Hoe meet je de AOV?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Om de gemiddelde orderwaarde voor je bedrijf te berekenen, deel je je totale omzet in een bepaalde periode door het aantal klanten dat in die periode een aankoop heeft gedaan.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Waarom is de gemiddelde orderwaarde belangrijk?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>De gemiddelde orderwaarde (AOV) is een belangrijke indicator voor iedereen met een e-commercebedrijf, omdat je daarmee duidelijkheid krijgt over hoeveel een klant gemiddeld uitgeeft. Om je AOV te verhogen, kun je bijvoorbeeld upselling en/of cross-selling inzetten, gratis verzending bieden vanaf een minimum bestelbedrag, korting geven bij grotere aankopen en/of loyaliteitsprogramma's en exclusieve deals aanbieden.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> door <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><span itemProp="name">Shopify Redactie</span></span></div><div class="text-body-sm text-shade-50">Laatst bijgewerkt <time>28 okt 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 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href="/nl/blog/topics/dropshipping" class="no-underline">Dropshipping</a></div><div class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl"><a class="tracking-[-.02em] font-normal pb-4 hover:underline font-aktivgroteskextended text-shade-100 text-base desktop:text-xl" href="/nl/blog/print-on-demand" rel="" target="_self">Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld</a></div><p class="richtext text-body-sm font-shopifysans font-normal text-shade-60">2023-11-08</p></div></article></div></div><div class="mobile-indicators mt-6 flex justify-center gap-x-2 lg:hidden"><div class="rounded-full box-content w-2 h-2 bg-black w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div><div class="rounded-full box-content w-2 h-2 bg-[#d9d9d9] w-2 h-2"></div></div></div></div><div class="grid md:grid-cols-2"><div class="relative overflow-hidden"><img class="h-full w-full object-cover absolute top-0 left-0 bottom-0" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040" alt="subscription banner" loading="lazy" decoding="async" width="1420" height="1040" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=400 400w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=600 600w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=800 800w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1000 1000w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1200 1200w, https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420&originalHeight=1040&width=1400 1400w"/></div><div class="flex bg-black"><div class="text-left desktop:mx-10 self-center py-16 md:py-28 mx-10 md:mx-0 md:px-4 desktop:px-8"><div class="text-left text-section-dark-text [&_span]:font-aktivgroteskextended [&_span]:text-left tablet-xl:[&_span]:text-[40px] [&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Blijf op de hoogte van het laatste nieuws van Shopify</span><p class="richtext text-body-lg pt-sm">Abonneer je op onze blog en ontvang gratis e-commercetips, inspiratie en hulpmiddelen rechtstreeks in je inbox.</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/nl/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">Vul je e-mailadres in</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="Vul je e-mailadres in"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/nl/blog/omzetgroei"/><input type="hidden" name="locale" value="nl-NL"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div></div><div class="block w-full sm:hidden"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">Aanmelden</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">Je kunt je op elk moment weer afmelden. Als je je e-mailadres invult, ga je ermee akkoord marketingberichten van Shopify te ontvangen.</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Verkoop waar dan ook met Shopify</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">Leer al doende. Probeer Shopify gratis en ontdek alle tools die je nodig hebt om je bedrijf te starten, te runnen en te laten groeien.</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=nl&locale=nl&signup_page=https%3A%2F%2Fwww.shopify.com%2Fnl%2Fblog%2Fomzetgroei&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">Gratis uitproberen</a></div></div><p class="richtext text-sm mt-2">Probeer Shopify gratis. Geen creditcard vereist.</p></div></div><div class="hidden -top-24 mb-lg [&_label]:text-sm [&_label]:text-white mt-sm mr-sm gap-xl"></div></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify-logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 5.77235C33.6266 3.26255 31.6604 1.90725 29.3414 1.90725C29.1901 1.90725 29.0389 1.90725 28.8372 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27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/over" aria-label="Over ons" data-component-name="over-ons">Over ons</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers" aria-label="Vacatures" data-component-name="vacatures">Vacatures</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="Externe bron: Investeerders" data-component-name="investeerders">Investeerders</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/news" aria-label="Externe bron: Pers en media" data-component-name="pers-en-media">Pers en media</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/partners" aria-label="Partners" data-component-name="partners">Partners</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/affiliates" aria-label="Affiliates" data-component-name="affiliates">Affiliates</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/legal" aria-label="Juridisch" data-component-name="juridisch">Juridisch</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="Externe bron: Servicestatus" data-component-name="servicestatus">Servicestatus</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ondersteuning"><h2 class="text-base font-bold text-white">Ondersteuning</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/support/login" aria-label="Externe bron: Ondersteuning voor merchants" data-component-name="ondersteuning-voor-merchants">Ondersteuning voor merchants</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/nl/" aria-label="Externe bron: Helpcentrum" data-component-name="helpcentrum">Helpcentrum</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="Externe bron: Een partner inhuren" data-component-name="een-partner-inhuren">Een partner inhuren</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="Externe bron: Shopify Academy" data-component-name="shopify-academy">Shopify Academy</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/shopify-community-nl/ct-p/nl?utm_campaign=footer&utm_content=nl&utm_medium=web&utm_source=shopify" aria-label="Externe bron: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ontwikkelaars"><h2 class="text-base font-bold text-white">Ontwikkelaars</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="Externe bron: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="Externe bron: API-documentatie" data-component-name="a-p-i-documentatie">API-documentatie</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="Externe bron: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="producten"><h2 class="text-base font-bold text-white">Producten</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="Externe bron: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="Externe bron: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/enterprise" aria-label="Shopify voor ondernemingen" data-component-name="shopify-voor-ondernemingen">Shopify voor ondernemingen</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="oplossingen"><h2 class="text-base font-bold text-white">Oplossingen</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/online" aria-label="Webshopbouwer" data-component-name="webshopbouwer">Webshopbouwer</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/nl/website/builder" aria-label="Websitebouwer" data-component-name="websitebouwer">Websitebouwer</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Landkeuze. 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0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/blog/omzetgroei" data-component-name="nl-0" aria-current="true">Nederland<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" 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Huidige: Nederland"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">Nederland</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Landkeuze" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Land/regio</h3><button 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Verhoog je gemiddelde orderwaarde!","publishedAt":"2024-10-28T19:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485","altText":"kleurrijke afbeelding van munten die door de lucht vliegen","width":1848,"height":782},"tags":["Bedrijfsvoering"],"contentHtml":"\u003cp\u003eDie gemiddelde orderwaarde (Average Order Value, AOV) is een nuttige indicator als je werkt aan omzetgroei. Deze waarde geeft aan wat je klant gemiddeld uitgeeft per aankoop in je webshop. Als je dat bedrag verhoogt, verdien je meer. Klinkt logisch, maar hoe krijg je dat voor elkaar? En is de gemiddelde orderwaarde de enige factor die je kunt beïnvloeden voor meer omzet? \u003c/p\u003e\n\u003cp\u003eIn deze blog lees je wat de gemiddelde orderwaarde precies is en krijg je tips om die waarde te verhogen. Verder maak je kennis met de andere factoren die je kunt beïnvloeden om je omzet – én je winst – te verhogen. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWat is de gemiddelde orderwaarde?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eHoe verhoog je de gemiddelde orderwaarde?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHoe bereken je omzetgroei?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eOmzetverdubbeling bereik je zó\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eTips om die omzetgroei ook echt te realiseren\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eVeel succes met je omzetgroei\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eGemiddelde orderwaarde: veelgestelde vragen \u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWat is de gemiddelde orderwaarde?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eDe gemiddelde orderwaarde, ook in Nederland vaak Average Order Value of kortweg AOV genoemd, is het gemiddelde bestelbedrag in je (web)winkel. Je berekent de AOV door je totale omzet te delen door het aantal bestellingen. Als je een omzet hebt van €20.000 uit 1.000 bestellingen, dan is je AOV €20,-. Dat betekent dat een klant per keer gemiddeld € 20,- uitgeeft in je webwinkel. \u003c/p\u003e\n\u003cp\u003eOm die AOV van € 20,- te verhogen kun je verschillende strategieën inzetten.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eHoe verhoog je de gemiddelde orderwaarde?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHieronder vind je vier manieren om je AOV te verhogen:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Upselling en cross-selling\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/blog/upselling\"\u003eUpselling\u003c/a\u003e houdt in dat je klanten overtuigt te kiezen voor een duurdere versie van het product dat ze eigenlijk van plan waren te kopen. Bij het boeken van een vliegticket voor de economy class krijg je bijvoorbeeld voor maar €50 extra een plek met meer beenruimte en betere stoelopties aangeboden. Of je bestelt een medium frietje en voor slechts €0,50 extra krijg je een extra grote portie.\u003c/p\u003e\n\u003cp\u003eMet upselling kun met relatief weinig moeite je gemiddelde orderwaarde verhogen.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://onlinemarketingagency.nl/marketingtermen/cross-selling/\"\u003eCross-selling\u003c/a\u003e betekent dat je gerelateerde producten aanbiedt die de klant mogelijk ook interessant vindt. Denk bijvoorbeeld aan het aanbieden van een hoesje bij een smartphone of extra accessoires bij een kledingstuk. Hiermee vergroot je de kans dat de klant meer uitgeeft.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Gratis verzending vanaf minimum bestelbedrag\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eGratis verzending bij besteding van een bepaald minimumbedrag is een van de meest gebruikte tactieken om de gemiddelde bestelwaarde te verhogen. Stel dat je gratis verzending aanbiedt vanaf €50,- en je klant heeft voor €40,- in het winkelmandje. Dan is de kans groot dat de klant iets toevoegt aan dat mandje om van die gratis verzending te kunnen profiteren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Korting bij grotere aankopen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe kunt klanten stimuleren meer te kopen door ze een korting aan te bieden als ze boven een bepaald bedrag uitkomen. Denk aan 10% korting zijn op alle aankopen boven de €100. Zo verleid je klanten om net iets meer in hun mandje te leggen zodat ze van die korting kunnen profiteren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Loyaliteitsprogramma's en exclusieve deals\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.shopify.com/nl/blog/klantenbindings-programmas\"\u003eLoyaliteitsprogramma's\u003c/a\u003e zorgen ervoor dat klanten terugkomen én meer uitgeven. Geef vaste klanten toegang tot exclusieve deals of extra kortingen wanneer ze een bepaald aankoopbedrag bereiken. Dit geeft klanten een extra reden om meer te besteden.\u003c/p\u003e\n\u003cp\u003eHet verhogen van je AOV is een uitstekende manier om je omzet te verhogen zonder dat je nieuwe klanten hoeft aan te trekken. Maar voor omzetgroei heb je meer nodig dan alleen een hogere gemiddelde orderwaarde. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eHoe bereken je omzetgroei?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eDe omzet die je behaalt in je webshop wordt bepaald door 4 factoren:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGemiddelde orderwaarde (AOV)\u003c/li\u003e\n\u003cli\u003eFrequentie (F)\u003c/li\u003e\n\u003cli\u003eConversieratio (CR)\u003c/li\u003e\n\u003cli\u003eAantal bezoekers (T)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDe formule waarmee je je omzet kunt berekenen is: \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOmzet = T x CR x F x AOV \u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eOm je omzet te laten stijgen is AOV dus niet de enige factor die je kunt beïnvloeden; ook Frequentie (F), Conversieratio (CR) en Aantal bezoekers (T) hebben effect op je omzet.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEen rekenvoorbeeld\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eStel, een webshop heeft 100.000 bezoekers (T) , een conversieratio (CR) van 1% en elke klant plaatst 1 bestelling (F) van €100 (AOV):\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Formule van omzetgroei, rekenvoorbeeld\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Formule_van_omzetgroei_rekenvoorbeeld.png?v=1730144352\"\u003e\u003c/div\u003e\n\u003cp\u003eDe omzet volgens de formule: \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOmzet = T x CR x F x AOV = 100.000 x 1% x 1 x €100,- = €100.000,-\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAls de AOV stijgt naar €150,- terwijl de rest van de factoren hetzelfde blijft, neemt je omzet toe tot €150.000,-. \u003c/p\u003e\n\u003cp\u003eMaar als je ook de andere drie factoren verbetert – je trekt meer bezoekers (T), je verhoogt je conversieratio (CR) of je klanten kopen vaker bij je (F), dan is je omzetgroei veel groter. Sterker nog, als je elke factor met 30% verbetert, realiseer je een omzetverdubbeling! \u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eOmzetverdubbeling bereik je zó\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eKlinkt omzetverdubbeling je als muziek in de oren? Hieronder zie je wat er met je omzet gebeurt als je niet alleen je gemiddelde orderwaarde met 30% verhoogt, maar ook de conversieratio (CR) en de aankoopfrequentie (F):\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Omzetverdubbeling bereik je zó\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Omzetverdubbeling_bereik_je_zo.png?v=1730144405\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eHoe werkt dit precies?\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eHet geheim hierachter is dat de componenten elkaar versterken. Het begint natuurlijk met 30% meer bezoekers die betalende klant worden (conversieratio). In plaats van 1.000 klanten in het voorbeeld hiervoor heb je dan 1.300 betalende klanten. \u003c/p\u003e\n\u003cp\u003eAls je voor al je klanten ook nog de aankoopfrequentie (F) met 30% weet te verhogen (elke klant koopt dus 30% vaker bij je), dan reken je volgens dezelfde formule uit dat je omzet stijgt tot ruim boven € 200.000 – meer dan een verdubbeling! \u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOmzet = T x CR x F x AOV = 100.000 x 1,3% x 1,3 x €130,- = €219.700,-\u003c/strong\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eTips om die omzetgroei ook echt te realiseren\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eOké, nu je dit gezien hebt wil jij dit natuurlijk ook. Hoe je de component ‘gemiddelde orderwaarde’ (AOV) verhoogt, heb je eerder in deze blog al kunnen lezen. Hieronder vind je tips voor het verhogen van de conversieratio en van de frequentie. \u003c/p\u003e\n\u003cp\u003eOnthoud dat het belangrijk is om je op één component tegelijk te richten, maar je daar ook weer niet te lang op blind te staren. Wissel je focus af voor het beste resultaat. Alleen dan krijg je dat versterkende effect.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eZo verhoog je je conversieratio (CR)\u003c/strong\u003e\u003c/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 1: onderzoeken\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eVoor je aan de slag gaat met het verhogen van je conversie, moet je eerst weten wat je conversie op dit moment is. Daarom start je met onderzoek.\u003c/p\u003e\n\u003cp\u003eConversieonderzoek bestaat uit twee delen: kwantitatief en kwalitatief. \u003c/p\u003e\n\u003cp\u003eKwantitatief onderzoek draait om cijfers, zoals analyses met Google Analytics. Je zoekt uit wat er misgaat (of juist goed), waar en wanneer dit gebeurt, hoe vaak en wat het kost of kan opleveren. \u003ca href=\"https://www.shopify.com/nl/blog/google-analytics-4\"\u003eZorg dat je Google Analytics perfect is ingesteld\u003c/a\u003e en dat je 100% zeker weet dat je data betrouwbaar zijn. Dan kun je identificeren waar bezoekers afhaken.\u003c/p\u003e\n\u003cp\u003eJe huidige conversieratio (CR) bereken je zo: deel het aantal individuele bestellingen door het aantal bezoekers en vermenigvuldig dit met 100.\u003c/p\u003e\n\u003cp\u003eMaar met cijfers alleen weet je nog niet \u003cem\u003ewaarom\u003c/em\u003e ze afhaken. Daarom moet je ook kwalitatief onderzoek doen. Daarvoor zijn methodes beschikbaar zoals gebruikersonderzoeken, websitepolls, enquêtes en \u003ca href=\"https://www.traffictoday.nl/zoekmachine-optimalisatie/conversie-optimalisatie/mouse-tracking/\"\u003emouse tracking\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003ePas als je 100% zeker bent van de kwaliteit en betrouwbaarheid van je data kun je aan de slag met stap 2.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 2: analyseren\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUit stap 1 heb je een lijst overgehouden met knelpunten en verbeterpunten. Misschien zie je in je analytics een hoge uitval bij de laatste checkout-stap, of blijkt uit websitepolls dat klanten je betaalopties onduidelijk vinden. Mouse tracking kan bijvoorbeeld laten zien dat bezoekers twijfelen tussen de opties die je biedt. Zet al je bevindingen overzichtelijk op een rij. \u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 3: oplossingen formuleren\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eNu je weet wat en waarom iets misgaat, kun je gericht oplossingen bedenken. Je kunt niet alles tegelijk aanpakken, dus rangschik je acties op prioriteit. Een manier om dit te doen is met behulp van het \u003ca href=\"https://fourweekmba.com/nl/taart-kader/\"\u003ePIE-framework\u003c/a\u003e, wat staat voor Potential, Importance en Ease:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eP(otential) = hoeveel verbetering is mogelijk?\u003c/li\u003e\n\u003cli\u003eI(mportance) = hoe belangrijk is het?\u003c/li\u003e\n\u003cli\u003eE(ase) = hoeveel tijd/geld kost die verbetering?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDoor per gewenste actie de PIE-score in te vullen (op een schaal van bijvoorbeeld 1-10) zie je welke het belangrijkst zijn. \u003c/p\u003e\n\u003cp\u003eTip: probeer waar mogelijk minstens 2 oplossingen te bedenken per geanalyseerd knelpunt. Zo voorkom je dat je vastloopt en stimuleer je je creativiteit. Een voorbeeld: vinden klanten je afrekenproces onduidelijk en haken ze daarom af? Maak het simpeler en vraag alleen de gegevens die echt belangrijk zijn.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 4: oplossingen implementeren\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eHeb je bugs of andere technische problemen geconstateerd, zoals een trage laadsnelheid of issues met compatibiliteit? Mooi! Want dat type problemen kun je direct aanpakken. Echte \u003cem\u003equick wins\u003c/em\u003e! \u003c/p\u003e\n\u003cp\u003eGa je punten aanpakken die een gedragsverandering bij je bezoekers als doel hebben? Bijvoorbeeld die onduidelijke betaalopties? Die kun je beter eerst testen met behulp van \u003ca href=\"https://www.frankwatching.com/archive/2019/06/07/ab-testen-beginners-guide/\"\u003eA/B-tests\u003c/a\u003e om te zien of ze echt resultaat opleveren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eZo verhoog je je bezoekersfrequentie (F)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWebwinkeliers richten zich vaak vooral op het werven van nieuwe klanten. Bestaande klanten worden nogal eens over het hoofd gezien. Terwijl het behouden van die groep minstens zoveel aandacht verdient. Sterker nog, als je je bestaande klanten opnieuw tot aankoop weet aan te zetten, is dat een zeer krachtige groeicomponent.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWinst vanaf tweede order\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eDe realiteit is dat de meeste webshops weinig tot geen winst maken op een eerste verkoop. Ze beginnen pas met verdienen vanaf de tweede order. Tenminste, als ze de bestaande klant via een goedkoper kanaal tot aankoop kunnen bewegen. Hoe zit dat? \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEerste order\u003c/strong\u003e: vaak break-even door hoge wervingskosten. Voorbeeld: Wervingskosten zijn €15, gemiddelde orderwaarde is €30, kostprijs is €15. Winst = €0.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTweede order\u003c/strong\u003e: winstgevend door lagere kosten voor herhaalaankoop. Voorbeeld: Bij een tweede aankoop via een goedkoop kanaal, zoals e-mail, zijn de kosten bijna €0. Met dezelfde orderwaarde en kostprijs is de winst nu €15.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c/strong\u003e Stuur klanten na verloop van tijd per e-mail een aantrekkelijke korting om ze aan te moedigen nog een aankoop te doen.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e25-95% meer winst door terugkerende klanten\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUit \u003ca href=\"https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty\"\u003eonderzoek\u003c/a\u003e van Harvard Business School blijkt dat een simpele 5% toename in klantbehoud kan leiden tot een winststijging van 25% tot 95%.\u003c/p\u003e\n\u003cp\u003eTerugkerende klanten besteden over een langere periode meer en vaker dan nieuwe klanten. Het opbouwen van een klantrelatie verhoogt dus zowel de frequentie als de gemiddelde orderwaarde (AOV). Klanten die vaker terugkomen, geven ook sneller aanbevelingen aan anderen.\u003c/p\u003e\n\u003cp\u003eNeem bijvoorbeeld de groep klanten die 10-20 keer iets bij je heeft gekocht. Zij komen niet alleen vaker per jaar langs, maar hun individuele aankopen zijn ook groter. Ze spenderen meer en kopen vaker in vergelijking met klanten die 5-10 keer iets bij je hebben gekocht. Door een relatie op te bouwen, creëer je loyale klanten.\u003c/p\u003e\n\u003cp\u003eBovendien kost het aantrekken van een nieuwe klant je, afhankelijk van het onderzoek, 5 tot 25 keer meer dan het behouden van een bestaande klant.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGebruik e-mailmarketing automation om de koopfrequentie te verhogen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eE-mailmarketing is de meest effectieve methode om de koopfrequentie te verhogen. Denk daarbij niet alleen aan \u003ca href=\"https://www.shopify.com/nl/blog/nieuwsbrief-voorbeelden\"\u003enieuwsbrieven\u003c/a\u003e, maar ook aan geautomatiseerde e-mails die getriggerd worden door klantgedrag (transactionele e-mails). \u003c/p\u003e\n\u003cp\u003eZo kun je klanten die al meer dan 10 keer iets bij je hebben gekocht een andere mail sturen dan nieuwe klanten. Dit bouwt niet alleen een relatie op, maar laat ook zien dat je klanten geen nummertje zijn, zelfs als ze online kopen. Meer over \u003ca href=\"https://www.shopify.com/nl/blog/marketing-automation\"\u003ee-mailmarketing automation lees je hier\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eVerhoog je frequentie door je klant beter te bedienen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eStel jezelf de vraag ‘Wat heeft mijn klant in de toekomst nodig?’ Dit kan een nieuwe behoefte zijn die voortvloeit uit een eerdere aankoop, of een terugkerende behoefte. (denk aan tennisballen, hondenkoekjes of printerinkt). \u003c/p\u003e\n\u003cp\u003eAls je antwoord hebt gegeven op die vraag, kun je bijvoorbeeld aanvullende producten aanbieden, periodiek een herinnering sturen voor het tijdig aanvullen van producten, of bijvoorbeeld een loyaliteitsprogramma opstellen waarbij klanten punten kunnen sparen.\u003c/p\u003e\n\u003cp\u003eAfhankelijk van de aard van je webshop kun je ook overwegen een abonnement aan te bieden.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003eVeel succes met je omzetgroei\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eNu je weet aan welke knoppen je moet draaien om omzetgroei te realiseren – gemiddelde orderwaarde, conversieratio en bezoekersfrequentie – staat niets je meer in de weg om dat ook echt te gaan doen. Een laatste tip: probeer niet alles tegelijk te doen, focus op waar je de grootste impact kunt maken met de minste moeite. Begin met frequentie en AOV, zodat je 80% van je concurrenten voor bent. Focus daarna op het verhogen van je conversie. Veel succes!\u003c/p\u003e\n\u003cp\u003e—\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eGemiddelde orderwaarde: veelgestelde vragen \u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat is de gemiddelde orderwaarde (AOV)?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe gemiddelde orderwaarde (AOV) is een belangrijke prestatie-indicator (KPI), die aangeeft hoeveel er gemiddeld per bestelling wordt uitgegeven in je webshop.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoe meet je de AOV?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOm de gemiddelde orderwaarde voor je bedrijf te berekenen, deel je je totale omzet in een bepaalde periode door het aantal klanten dat in die periode een aankoop heeft gedaan.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWaarom is de gemiddelde orderwaarde belangrijk?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe gemiddelde orderwaarde (AOV) is een belangrijke indicator voor iedereen met een e-commercebedrijf, omdat je daarmee duidelijkheid krijgt over hoeveel een klant gemiddeld uitgeeft. Om je AOV te verhogen, kun je bijvoorbeeld upselling en/of cross-selling inzetten, gratis verzending bieden vanaf een minimum bestelbedrag, korting geven bij grotere aankopen en/of loyaliteitsprogramma's en exclusieve deals aanbieden.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Meer omzet voor je webwinkel. Wie wil dat nu niet? Een slimme manier om dat voor elkaar te krijgen is door je gemiddelde orderwaarde te verhogen. In deze blog 4 manieren om dat te doen, plus tips voor nog meer omzetgroei.","excerptHtml":"Meer omzet voor je webwinkel. Wie wil dat nu niet? Een slimme manier om dat voor elkaar te krijgen is door je gemiddelde orderwaarde te verhogen. In deze blog 4 manieren om dat te doen, plus tips voor nog meer omzetgroei.","seo":{"__typename":"SEO","title":"3 vergeten trucs voor omzetgroei (webshops)","description":"Focussen op marketing kost teveel geld. Conversie-specialist Omar Lovert legt uit hoe je met een 3 simpele trucs de omzet van je webwinkel verdubbelt."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/average-order-value\",\"en-GB\":\"https://www.shopify.com/uk/blog/average-order-value\",\"en-AU\":\"https://www.shopify.com/au/blog/average-order-value\",\"en-ID\":\"https://www.shopify.com/id/blog/average-order-value\",\"en-NZ\":\"https://www.shopify.com/nz/blog/average-order-value\",\"en-ZA\":\"https://www.shopify.com/za/blog/average-order-value\",\"en-NG\":\"https://www.shopify.com/ng/blog/average-order-value\",\"en-PH\":\"https://www.shopify.com/ph/blog/average-order-value\",\"en-SG\":\"https://www.shopify.com/sg/blog/average-order-value\",\"en-HK\":\"https://www.shopify.com/hk/blog/average-order-value\",\"en-IE\":\"https://www.shopify.com/ie/blog/average-order-value\",\"en-MY\":\"https://www.shopify.com/my/blog/average-order-value\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"Financieel advies- 7 geldbesparende tips voor startende ondernemers\",\"url\":\"blog/financieel-advies\"},{\"title\":\"Een liquiditeitsbegroting opstellen- tijdwinst, tips en een voorbeeld\",\"url\":\"blog/liquiditeitsbegroting\"},{\"title\":\"Wetgeving voor webshops- Zo voldoet je site aan de regels\",\"url\":\"blog/wetgeving-voor-webshops\"},{\"title\":\"Extra sales via een vergelijkingssite? 5 topsites uitgelicht\",\"url\":\"blog/verkopen-op-vergelijkingssites\"},{\"title\":\"6 tips om je webshop retouren drastisch te verminderen\",\"url\":\"blog/retouren-verminderen\"},{\"title\":\"Sociaal ondernemerschap- verbeter de wereld met je bedrijf\",\"url\":\"blog/sociaal-ondernemerschap\"},{\"title\":\"Productiever worden- De 18 beste gratis apps voor kleine bedrijven\",\"url\":\"blog/18-gratis-productiviteit-apps\"},{\"title\":\"35 Time management tips voor ondernemers (door productiviteitsexperts)\",\"url\":\"blog/time-management\"},{\"title\":\"Internationaal verzenden- hoe e-fulfilment je kan helpen met de nieuwe regels\",\"url\":\"blog/e-fulfilment-nieuwe-regels\"},{\"title\":\"Nieuwe regels voor online verkopen- wat verandert er?\",\"url\":\"blog/nieuwe-regels-online-verkopen\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Een webshop starten: hier moet je rekening mee houden (5 stappen)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"webshop-complete-stappenplan\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-business.jpg?v=1616039633\u0026width=1024\",\"imageAltText\":\"webshop starten\",\"modifiedAt\":\"2023-10-25\"},{\"title\":\"Online geld verdienen: 26 manieren om direct te starten\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"online-geld-verdienen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-money-online.jpg?v=1611862139\u0026width=1024\",\"imageAltText\":\"Online geld verdienen\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"Meest verkochte producten voor webshops - trends en tips (2022)\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"bestverkochte-producten-voor-webshops\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/trending-products_c8d0d15c-9afc-47e3-9ba2-f7bad0505b9b.png?format=webp\u0026v=1614559651\u0026width=1024\",\"imageAltText\":\"3D-modellen van de best verkopende producten van 2021, die in het artikel in detail worden besproken\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Zo vind je leveranciers, groothandels en fabrikanten voor jouw webshop\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"leverancier-vinden\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?width=1024\",\"imageAltText\":\"leveranciers vinden\",\"modifiedAt\":\"2022-06-09\"},{\"title\":\"Geld verdienen vanuit huis: 25 inspirerende ideeën in 2022\",\"tags\":[\"Inspiratie\"],\"handle\":\"thuiswerken-bedrijf-ideeen\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_HomeBiz_Header_Final_dc2be449-8260-4e64-abcb-d0c0a4cd1d07.jpg?v=1587655437\u0026width=1024\",\"imageAltText\":\"geld verdienen vanuit huis\",\"modifiedAt\":\"2022-06-12\"},{\"title\":\"Wat is dropshipping en hoe werkt het?\",\"tags\":[\"Dropshipping\"],\"handle\":\"wat-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\u0026width=1024\",\"imageAltText\":\"Wat is dropshipping? Hoe het dropshippingmodel werkt.\",\"modifiedAt\":\"2022-05-05\"},{\"title\":\"Vind je niche: 9 nichemarkt voorbeelden met veel kansen\",\"tags\":[\"Product Ideeën \u0026 Webshop Beginnen\"],\"handle\":\"vind-je-niche\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/niche-markets.jpg?v=1616531005\u0026width=1024\",\"imageAltText\":\"nichemarkt niche betekenis\",\"modifiedAt\":\"2022-07-21\"},{\"title\":\"Print on demand: verkoop je eigen T-shirts, mokken en meer zonder eigen geld\",\"tags\":[\"Dropshipping\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/print-on-demand-hero.jpg?v=1555624456\u0026width=1024\",\"imageAltText\":\"Print on demand t-shirts boeken dropshipping\",\"modifiedAt\":\"2023-11-08\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0253/7753/8082/articles/kleurrijke_afbeelding_van_munten_die_door_de_lucht_vliegen.png?v=1730144485","imageAltText":"kleurrijke afbeelding van munten die door de lucht vliegen","imageClass":"","modifiedAt":"28 okt 2024","modifiedAtRaw":"2024-10-28T19:30:00Z"},"metaDescription":"Focussen op marketing kost teveel geld. Conversie-specialist Omar Lovert legt uit hoe je met een 3 simpele trucs de omzet van je webwinkel verdubbelt.","contentHtml":"\u003cp\u003eDie gemiddelde orderwaarde (Average Order Value, AOV) is een nuttige indicator als je werkt aan omzetgroei. Deze waarde geeft aan wat je klant gemiddeld uitgeeft per aankoop in je webshop. Als je dat bedrag verhoogt, verdien je meer. Klinkt logisch, maar hoe krijg je dat voor elkaar? En is de gemiddelde orderwaarde de enige factor die je kunt beïnvloeden voor meer omzet?\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIn deze blog lees je wat de gemiddelde orderwaarde precies is en krijg je tips om die waarde te verhogen. Verder maak je kennis met de andere factoren die je kunt beïnvloeden om je omzet – én je winst – te verhogen.\u0026nbsp;\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003e\u003cstrong\u003eWat is de gemiddelde orderwaarde?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eDe gemiddelde orderwaarde, ook in Nederland vaak Average Order Value of kortweg AOV genoemd, is het gemiddelde bestelbedrag in je (web)winkel. Je berekent de AOV door je totale omzet te delen door het aantal bestellingen. Als je een omzet hebt van €20.000 uit 1.000 bestellingen, dan is je AOV €20,-. Dat betekent dat een klant per keer gemiddeld € 20,- uitgeeft in je webwinkel.\u0026nbsp;\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eOm die AOV van € 20,- te verhogen kun je verschillende strategieën inzetten.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003e\u003cstrong\u003eHoe verhoog je de gemiddelde orderwaarde?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eHieronder vind je vier manieren om je AOV te verhogen:\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e1. Upselling en cross-selling\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/nl/blog/upselling\"\u003eUpselling\u003c/a\u003e houdt in dat je klanten overtuigt te kiezen voor een duurdere versie van het product dat ze eigenlijk van plan waren te kopen. Bij het boeken van een vliegticket voor de economy class krijg je bijvoorbeeld voor maar €50 extra een plek met meer beenruimte en betere stoelopties aangeboden. Of je bestelt een medium frietje en voor slechts €0,50 extra krijg je een extra grote portie.\u003c/p\u003e\n\u003cp\u003eMet upselling kun met relatief weinig moeite je gemiddelde orderwaarde verhogen.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://onlinemarketingagency.nl/marketingtermen/cross-selling/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eCross-selling\u003c/a\u003e betekent dat je gerelateerde producten aanbiedt die de klant mogelijk ook interessant vindt. Denk bijvoorbeeld aan het aanbieden van een hoesje bij een smartphone of extra accessoires bij een kledingstuk. Hiermee vergroot je de kans dat de klant meer uitgeeft.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e2. Gratis verzending vanaf minimum bestelbedrag\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eGratis verzending bij besteding van een bepaald minimumbedrag is een van de meest gebruikte tactieken om de gemiddelde bestelwaarde te verhogen. Stel dat je gratis verzending aanbiedt vanaf €50,- en je klant heeft voor €40,- in het winkelmandje. Dan is de kans groot dat de klant iets toevoegt aan dat mandje om van die gratis verzending te kunnen profiteren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e3. Korting bij grotere aankopen\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eJe kunt klanten stimuleren meer te kopen door ze een korting aan te bieden als ze boven een bepaald bedrag uitkomen. Denk aan 10% korting zijn op alle aankopen boven de €100. Zo verleid je klanten om net iets meer in hun mandje te leggen zodat ze van die korting kunnen profiteren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003e4. Loyaliteitsprogramma's en exclusieve deals\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/nl/blog/klantenbindings-programmas\"\u003eLoyaliteitsprogramma's\u003c/a\u003e zorgen ervoor dat klanten terugkomen én meer uitgeven. Geef vaste klanten toegang tot exclusieve deals of extra kortingen wanneer ze een bepaald aankoopbedrag bereiken. Dit geeft klanten een extra reden om meer te besteden.\u003c/p\u003e\n\u003cp\u003eHet verhogen van je AOV is een uitstekende manier om je omzet te verhogen zonder dat je nieuwe klanten hoeft aan te trekken. Maar voor omzetgroei heb je meer nodig dan alleen een hogere gemiddelde orderwaarde.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e\u003cstrong\u003eHoe bereken je omzetgroei?\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eDe omzet die je behaalt in je webshop wordt bepaald door 4 factoren:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGemiddelde orderwaarde (AOV)\u003c/li\u003e\n\u003cli\u003eFrequentie (F)\u003c/li\u003e\n\u003cli\u003eConversieratio (CR)\u003c/li\u003e\n\u003cli\u003eAantal bezoekers (T)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDe formule waarmee je je omzet kunt berekenen is:\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOmzet = T x CR x F x AOV\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eOm je omzet te laten stijgen is AOV dus niet de enige factor die je kunt beïnvloeden; ook Frequentie (F), Conversieratio (CR) en Aantal bezoekers (T) hebben effect op je omzet.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eEen rekenvoorbeeld\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eStel, een webshop heeft 100.000 bezoekers (T) , een conversieratio (CR) van 1% en elke klant plaatst 1 bestelling (F) van €100 (AOV):\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Formule van omzetgroei, rekenvoorbeeld\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Formule_van_omzetgroei_rekenvoorbeeld.png?v=1730144352\"\u003e\u003c/div\u003e\n\u003cp\u003eDe omzet volgens de formule:\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOmzet = T x CR x F x AOV = 100.000 x 1% x 1 x €100,- = €100.000,-\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eAls de AOV stijgt naar €150,- terwijl de rest van de factoren hetzelfde blijft, neemt je omzet toe tot €150.000,-.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eMaar als je ook de andere drie factoren verbetert – je trekt meer bezoekers (T), je verhoogt je conversieratio (CR) of je klanten kopen vaker bij je (F), dan is je omzetgroei veel groter. Sterker nog, als je elke factor met 30% verbetert, realiseer je een omzetverdubbeling!\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e\u003cstrong\u003eOmzetverdubbeling bereik je zó\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eKlinkt omzetverdubbeling je als muziek in de oren? Hieronder zie je wat er met je omzet gebeurt als je niet alleen je gemiddelde orderwaarde met 30% verhoogt, maar ook de conversieratio (CR) en de aankoopfrequentie (F):\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Omzetverdubbeling bereik je zó\" src=\"https://cdn.shopify.com/s/files/1/0253/7753/8082/files/Omzetverdubbeling_bereik_je_zo.png?v=1730144405\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eHoe werkt dit precies?\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eHet geheim hierachter is dat de componenten elkaar versterken. Het begint natuurlijk met 30% meer bezoekers die betalende klant worden (conversieratio). In plaats van 1.000 klanten in het voorbeeld hiervoor heb je dan 1.300 betalende klanten.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAls je voor al je klanten ook nog de aankoopfrequentie (F) met 30% weet te verhogen (elke klant koopt dus 30% vaker bij je), dan reken je volgens dezelfde formule uit dat je omzet stijgt tot ruim boven € 200.000 – meer dan een verdubbeling!\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eOmzet = T x CR x F x AOV = 100.000 x 1,3% x 1,3 x €130,- = €219.700,-\u003c/strong\u003e\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e\u003cstrong\u003eTips om die omzetgroei ook echt te realiseren\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eOké, nu je dit gezien hebt wil jij dit natuurlijk ook. Hoe je de component ‘gemiddelde orderwaarde’ (AOV) verhoogt, heb je eerder in deze blog al kunnen lezen. Hieronder vind je tips voor het verhogen van de conversieratio en van de frequentie.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eOnthoud dat het belangrijk is om je op één component tegelijk te richten, maar je daar ook weer niet te lang op blind te staren. Wissel je focus af voor het beste resultaat. Alleen dan krijg je dat versterkende effect.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eZo verhoog je je conversieratio (CR)\u003c/strong\u003e\u003c/h3\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 1: onderzoeken\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eVoor je aan de slag gaat met het verhogen van je conversie, moet je eerst weten wat je conversie op dit moment is. Daarom start je met onderzoek.\u003c/p\u003e\n\u003cp\u003eConversieonderzoek bestaat uit twee delen: kwantitatief en kwalitatief.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eKwantitatief onderzoek draait om cijfers, zoals analyses met Google Analytics. Je zoekt uit wat er misgaat (of juist goed), waar en wanneer dit gebeurt, hoe vaak en wat het kost of kan opleveren. \u003ca href=\"/nl/blog/google-analytics-4\"\u003eZorg dat je Google Analytics perfect is ingesteld\u003c/a\u003e en dat je 100% zeker weet dat je data betrouwbaar zijn. Dan kun je identificeren waar bezoekers afhaken.\u003c/p\u003e\n\u003cp\u003eJe huidige conversieratio (CR) bereken je zo: deel het aantal individuele bestellingen door het aantal bezoekers en vermenigvuldig dit met 100.\u003c/p\u003e\n\u003cp\u003eMaar met cijfers alleen weet je nog niet \u003cem\u003ewaarom\u003c/em\u003e ze afhaken. Daarom moet je ook kwalitatief onderzoek doen. Daarvoor zijn methodes beschikbaar zoals gebruikersonderzoeken, websitepolls, enquêtes en \u003ca href=\"https://www.traffictoday.nl/zoekmachine-optimalisatie/conversie-optimalisatie/mouse-tracking/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003emouse tracking\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003ePas als je 100% zeker bent van de kwaliteit en betrouwbaarheid van je data kun je aan de slag met stap 2.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 2: analyseren\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUit stap 1 heb je een lijst overgehouden met knelpunten en verbeterpunten. Misschien zie je in je analytics een hoge uitval bij de laatste checkout-stap, of blijkt uit websitepolls dat klanten je betaalopties onduidelijk vinden. Mouse tracking kan bijvoorbeeld laten zien dat bezoekers twijfelen tussen de opties die je biedt. Zet al je bevindingen overzichtelijk op een rij.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 3: oplossingen formuleren\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eNu je weet wat en waarom iets misgaat, kun je gericht oplossingen bedenken. Je kunt niet alles tegelijk aanpakken, dus rangschik je acties op prioriteit. Een manier om dit te doen is met behulp van het \u003ca href=\"https://fourweekmba.com/nl/taart-kader/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePIE-framework\u003c/a\u003e, wat staat voor Potential, Importance en Ease:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eP(otential) = hoeveel verbetering is mogelijk?\u003c/li\u003e\n\u003cli\u003eI(mportance) = hoe belangrijk is het?\u003c/li\u003e\n\u003cli\u003eE(ase) = hoeveel tijd/geld kost die verbetering?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eDoor per gewenste actie de PIE-score in te vullen (op een schaal van bijvoorbeeld 1-10) zie je welke het belangrijkst zijn.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eTip: probeer waar mogelijk minstens 2 oplossingen te bedenken per geanalyseerd knelpunt. Zo voorkom je dat je vastloopt en stimuleer je je creativiteit. Een voorbeeld: vinden klanten je afrekenproces onduidelijk en haken ze daarom af? Maak het simpeler en vraag alleen de gegevens die echt belangrijk zijn.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eStap 4: oplossingen implementeren\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eHeb je bugs of andere technische problemen geconstateerd, zoals een trage laadsnelheid of issues met compatibiliteit? Mooi! Want dat type problemen kun je direct aanpakken. Echte \u003cem\u003equick wins\u003c/em\u003e!\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eGa je punten aanpakken die een gedragsverandering bij je bezoekers als doel hebben? Bijvoorbeeld die onduidelijke betaalopties? Die kun je beter eerst testen met behulp van \u003ca href=\"https://www.frankwatching.com/archive/2019/06/07/ab-testen-beginners-guide/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eA/B-tests\u003c/a\u003e om te zien of ze echt resultaat opleveren.\u003c/p\u003e\n\u003ch3\u003e\u003cstrong\u003eZo verhoog je je bezoekersfrequentie (F)\u003c/strong\u003e\u003c/h3\u003e\n\u003cp\u003eWebwinkeliers richten zich vaak vooral op het werven van nieuwe klanten. Bestaande klanten worden nogal eens over het hoofd gezien. Terwijl het behouden van die groep minstens zoveel aandacht verdient. Sterker nog, als je je bestaande klanten opnieuw tot aankoop weet aan te zetten, is dat een zeer krachtige groeicomponent.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eWinst vanaf tweede order\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eDe realiteit is dat de meeste webshops weinig tot geen winst maken op een eerste verkoop. Ze beginnen pas met verdienen vanaf de tweede order. Tenminste, als ze de bestaande klant via een goedkoper kanaal tot aankoop kunnen bewegen. Hoe zit dat?\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEerste order\u003c/strong\u003e: vaak break-even door hoge wervingskosten. Voorbeeld: Wervingskosten zijn €15, gemiddelde orderwaarde is €30, kostprijs is €15. Winst = €0.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTweede order\u003c/strong\u003e: winstgevend door lagere kosten voor herhaalaankoop. Voorbeeld: Bij een tweede aankoop via een goedkoop kanaal, zoals e-mail, zijn de kosten bijna €0. Met dezelfde orderwaarde en kostprijs is de winst nu €15.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c/strong\u003e Stuur klanten na verloop van tijd per e-mail een aantrekkelijke korting om ze aan te moedigen nog een aankoop te doen.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003e25-95% meer winst door terugkerende klanten\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eUit \u003ca href=\"https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eonderzoek\u003c/a\u003e van Harvard Business School blijkt dat een simpele 5% toename in klantbehoud kan leiden tot een winststijging van 25% tot 95%.\u003c/p\u003e\n\u003cp\u003eTerugkerende klanten besteden over een langere periode meer en vaker dan nieuwe klanten. Het opbouwen van een klantrelatie verhoogt dus zowel de frequentie als de gemiddelde orderwaarde (AOV). Klanten die vaker terugkomen, geven ook sneller aanbevelingen aan anderen.\u003c/p\u003e\n\u003cp\u003eNeem bijvoorbeeld de groep klanten die 10-20 keer iets bij je heeft gekocht. Zij komen niet alleen vaker per jaar langs, maar hun individuele aankopen zijn ook groter. Ze spenderen meer en kopen vaker in vergelijking met klanten die 5-10 keer iets bij je hebben gekocht. Door een relatie op te bouwen, creëer je loyale klanten.\u003c/p\u003e\n\u003cp\u003eBovendien kost het aantrekken van een nieuwe klant je, afhankelijk van het onderzoek, 5 tot 25 keer meer dan het behouden van een bestaande klant.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eGebruik e-mailmarketing automation om de koopfrequentie te verhogen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eE-mailmarketing is de meest effectieve methode om de koopfrequentie te verhogen. Denk daarbij niet alleen aan \u003ca href=\"/nl/blog/nieuwsbrief-voorbeelden\"\u003enieuwsbrieven\u003c/a\u003e, maar ook aan geautomatiseerde e-mails die getriggerd worden door klantgedrag (transactionele e-mails).\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eZo kun je klanten die al meer dan 10 keer iets bij je hebben gekocht een andere mail sturen dan nieuwe klanten. Dit bouwt niet alleen een relatie op, maar laat ook zien dat je klanten geen nummertje zijn, zelfs als ze online kopen. Meer over \u003ca href=\"/nl/blog/marketing-automation\"\u003ee-mailmarketing automation lees je hier\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003e\u003cstrong\u003eVerhoog je frequentie door je klant beter te bedienen\u003c/strong\u003e\u003c/h4\u003e\n\u003cp\u003eStel jezelf de vraag ‘Wat heeft mijn klant in de toekomst nodig?’ Dit kan een nieuwe behoefte zijn die voortvloeit uit een eerdere aankoop, of een terugkerende behoefte. (denk aan tennisballen, hondenkoekjes of printerinkt).\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eAls je antwoord hebt gegeven op die vraag, kun je bijvoorbeeld aanvullende producten aanbieden, periodiek een herinnering sturen voor het tijdig aanvullen van producten, of bijvoorbeeld een loyaliteitsprogramma opstellen waarbij klanten punten kunnen sparen.\u003c/p\u003e\n\u003cp\u003eAfhankelijk van de aard van je webshop kun je ook overwegen een abonnement aan te bieden.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e\u003cstrong\u003eVeel succes met je omzetgroei\u003c/strong\u003e\u003c/h2\u003e\n\u003cp\u003eNu je weet aan welke knoppen je moet draaien om omzetgroei te realiseren – gemiddelde orderwaarde, conversieratio en bezoekersfrequentie – staat niets je meer in de weg om dat ook echt te gaan doen. Een laatste tip: probeer niet alles tegelijk te doen, focus op waar je de grootste impact kunt maken met de minste moeite.\u0026nbsp;Begin met frequentie en AOV, zodat je 80% van je concurrenten voor bent. Focus daarna op het verhogen van je conversie. Veel succes!\u003c/p\u003e\n\u003cp\u003e—\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eMeer lezen\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/financieel-advies\"\u003eFinancieel advies- 7 geldbesparende tips voor startende ondernemers\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/liquiditeitsbegroting\"\u003eEen liquiditeitsbegroting opstellen- tijdwinst, tips en een voorbeeld\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/wetgeving-voor-webshops\"\u003eWetgeving voor webshops- Zo voldoet je site aan de regels\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/verkopen-op-vergelijkingssites\"\u003eExtra sales via een vergelijkingssite? 5 topsites uitgelicht\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/retouren-verminderen\"\u003e6 tips om je webshop retouren drastisch te verminderen\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/sociaal-ondernemerschap\"\u003eSociaal ondernemerschap- verbeter de wereld met je bedrijf\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/18-gratis-productiviteit-apps\"\u003eProductiever worden- De 18 beste gratis apps voor kleine bedrijven\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/time-management\"\u003e35 Time management tips voor ondernemers (door productiviteitsexperts)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/e-fulfilment-nieuwe-regels\"\u003eInternationaal verzenden- hoe e-fulfilment je kan helpen met de nieuwe regels\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/nl/blog/nieuwe-regels-online-verkopen\"\u003eNieuwe regels voor online verkopen- wat verandert er?\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003eGemiddelde orderwaarde: veelgestelde vragen\u0026nbsp;\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWat is de gemiddelde orderwaarde (AOV)?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe gemiddelde orderwaarde (AOV) is een belangrijke prestatie-indicator (KPI), die aangeeft hoeveel er gemiddeld per bestelling wordt uitgegeven in je webshop.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHoe meet je de AOV?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eOm de gemiddelde orderwaarde voor je bedrijf te berekenen, deel je je totale omzet in een bepaalde periode door het aantal klanten dat in die periode een aankoop heeft gedaan.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWaarom is de gemiddelde orderwaarde belangrijk?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDe gemiddelde orderwaarde (AOV) is een belangrijke indicator voor iedereen met een e-commercebedrijf, omdat je daarmee duidelijkheid krijgt over hoeveel een klant gemiddeld uitgeeft. Om je AOV te verhogen, kun je bijvoorbeeld upselling en/of cross-selling inzetten, gratis verzending bieden vanaf een minimum bestelbedrag, korting geven bij grotere aankopen en/of loyaliteitsprogramma's en exclusieve deals aanbieden.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"Wat is de gemiddelde orderwaarde?"},{"href":"#2","text":"Hoe verhoog je de gemiddelde orderwaarde?"},{"href":"#3","text":"Hoe bereken je omzetgroei?"},{"href":"#4","text":"Omzetverdubbeling bereik je zó"},{"href":"#5","text":"Tips om die omzetgroei ook echt te realiseren"},{"href":"#6","text":"Veel succes met je omzetgroei"},{"href":"#7","text":"Gemiddelde orderwaarde: veelgestelde vragen "}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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users]","url":"https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users"},{"text":"Hootsuite - [Here’s What You Can Do About Organic Reach Decline in 2024]","url":"https://blog.hootsuite.com/organic-reach-declining"},{"text":"Meta - [How to monetize your content on Facebook and Instagram]","url":"https://www.facebook.com/business/learn/lessons/understand-monetization-eligibility-status?course_id=467400747420312\u0026curriculum_id=2374726509274694"},{"text":"Meta - [Facebook Success Stories]","url":"https://www.facebook.com/business/success?rdr=expss"},{"text":"Meta - [Eligibility requirements for Facebook Subscriptions]","url":"https://www.facebook.com/business/help/271606753455489?id=558489708108283"},{"text":"Meta - [How to stay eligible for monetization]","url":"https://www.facebook.com/business/help/903272529876480?id=648321075955172"}],"how-to-patent-an-idea":[{"text":"Bitten Design - [Moustache 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Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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