Business-to-developer (B2D) | Developer Marketing Community

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d="M77.6,90.5c-7.1,0-12.9-5.8-12.9-12.9c0-7.1,5.8-12.9,12.9-12.9h32.3c7.1,0,12.9,5.8,12.9,12.9 c0,7.1-5.8,12.9-12.9,12.9H77.6z"/> </g> </g> </svg> </a> <a href="https://www.youtube.com/@developermarketingalliance/videos" target="_blank" rel="noopener"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> <a href="https://www.tiktok.com/@dm_alliance" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 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Successful business-to-developer programs combine developer marketing and developer relations (DevRel) techniques to drive ongoing engagement throughout the developer journey. Below, you can find articles focused on the business-to-developer topic! </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/the-role-of-product-marketers-in-achieving-product-market-fit/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/ashkan-forouzani-m0l9NBCivuk-unsplash.jpeg" alt="The role of product marketers in achieving product-market fit" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-role-of-product-marketers-in-achieving-product-market-fit/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">The role of product marketers in achieving product-market fit</h2> </header> <section class="post-card-excerpt"> <p>While founders traditionally lead the charge towards PMF, there's a growing conversation about the potential role of product marketers (PMMs) in this early-stage process....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Charley Gale </div> <a href="/author/charley/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/10/Charley-Gale.jpeg" alt="Charley Gale" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-create-awesome-product-tours-your-customers-will-love-2/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/jametlene-reskp-3Dtu6_XfqIk-unsplash.jpeg" alt="How to create awesome product tours your customers will love" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-create-awesome-product-tours-your-customers-will-love-2/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">How to create awesome product tours your customers will love</h2> </header> <section class="post-card-excerpt"> <p>No one wants their customers to feel alienated and lost. Luckily, there’s a simple solution that can make your users feel right at home from the get-go, and they’re called product tours....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Grace Gupta </div> <a href="/author/grace/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/01/grace-gupta.jpeg" alt="Grace Gupta" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-product-messaging/"> <img class="post-card-image" src="/content/images/size/w800/2024/07/DMA_Framework_Tiles_messaging.jpg" alt="What is product messaging?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-product-messaging/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">What is product messaging?</h2> </header> <section class="post-card-excerpt"> <p>Without great positioning and messaging, your product may never reach your intended audience. But how can we define messaging?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Teresa Garanhel </div> <a href="/author/teresa/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/1549900816180.jpeg" alt="Teresa Garanhel" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/5-strategies-to-encourage-developers-to-contribute-to-your-product/"> <img class="post-card-image" src="/content/images/size/w800/2023/12/pexels-christina-morillo-1181263.jpeg" alt="5 strategies to encourage developers to contribute to your product" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-strategies-to-encourage-developers-to-contribute-to-your-product/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">5 strategies to encourage developers to contribute to your product</h2> </header> <section class="post-card-excerpt"> <p>By implementing some of these strategies, you can create an environment that encourages developers to become active and enthusiastic contributors, thus benefiting your project’s growth and success....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Ben Oguzie </div> <a href="/author/ben-oguzie/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/08/Screenshot-2023-08-31-at-09.42.24.png" alt="Ben Oguzie" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-future-of-devops-is-finops/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/m-ZzOa5G8hSPI-unsplash.jpeg" alt="The future of DevOps is FinOps" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-future-of-devops-is-finops/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">The future of DevOps is FinOps</h2> </header> <section class="post-card-excerpt"> <p>DevOps has significantly changed the way companies approach developing and deploying applications. In this article, I’ll talk about the future path of DevOps and the critical role that FinOps will play in that trajectory....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Chee Siong Chan </div> <a href="/author/chee/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Chee-Siong-Chan.jpeg" alt="Chee Siong Chan" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-devops-roadmap-a-guide-to-becoming-a-devops-engineer/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/bruno-bergher--8ttvM3Ca94-unsplash.jpeg" alt="The DevOps roadmap: A guide to becoming a DevOps engineer" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-devops-roadmap-a-guide-to-becoming-a-devops-engineer/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">The DevOps roadmap: A guide to becoming a DevOps engineer</h2> </header> <section class="post-card-excerpt"> <p>DevOps engineers are professionals who have the skills and knowledge to work across the entire software creation and maintenance process, from development to operations, which spans the entire technology stack....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Mohamed Toraif </div> <a href="/author/mohamed/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Mohamed-Toraif.jpeg" alt="Mohamed Toraif" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/qualitative-vs-quantitative-research/"> <img class="post-card-image" src="/content/images/size/w800/2022/11/pexels-johnmark-smith-273936.jpeg" alt="Qualitative vs quantitative research" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/qualitative-vs-quantitative-research/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">Qualitative vs quantitative research</h2> </header> <section class="post-card-excerpt"> <p>Data analysis is a broad and often complex subject to get to grips with, as it can overwhelm even the most capable of developer marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Emma Bilardi </div> <a href="/author/emma-bilardi/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/07/emma-bilardi.jpeg" alt="Emma Bilardi" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-competitive-pricing-intelligence-can-increase-revenue/"> <img class="post-card-image" src="/content/images/size/w800/2022/10/pexels-mikhail-nilov-7828315.jpeg" alt="How competitive pricing intelligence can increase revenue" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-competitive-pricing-intelligence-can-increase-revenue/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">How competitive pricing intelligence can increase revenue</h2> </header> <section class="post-card-excerpt"> <p>Competitive intelligence has always been an incredibly important part of the product marketing process, for many positive reasons....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Charley Gale </div> <a href="/author/charley/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/10/Charley-Gale.jpeg" alt="Charley Gale" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/5-essentials-for-a-killer-developer-marketing-program/"> <img class="post-card-image" src="https://images.unsplash.com/photo-1633613286991-611fe299c4be?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDh8fGZpdmV8ZW58MHx8fHwxNjQ1ODEzMTgx&ixlib=rb-1.2.1&q=80&w=800" alt="5 essentials for a killer developer marketing program" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-essentials-for-a-killer-developer-marketing-program/"> <header class="post-card-header"> <span class="post-card-tags">Developer Marketing</span> <h2 class="post-card-title">5 essentials for a killer developer marketing program</h2> </header> <section class="post-card-excerpt"> <p>How do you market to an industry that doesn't like being marketed to? Here are 5 essentials for a killer developer marketing program that actually work....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Developer Marketing Alliance </div> <a href="/author/developer-marketing/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/10/DMA-ICON.png" alt="Developer Marketing Alliance" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/will-low-code-no-code-platforms-replace-traditional-developers/"> <img class="post-card-image" src="/content/images/size/w800/2022/07/photo-1603468620905-8de7d86b781e.jpg" alt="Will low-code/no-code platforms replace traditional developers?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/will-low-code-no-code-platforms-replace-traditional-developers/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">Will low-code/no-code platforms replace traditional developers?</h2> </header> <section class="post-card-excerpt"> <p>A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence-chapman-2/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/06/lawrence.png" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/developer-marketing-trends-in-2022/"> <img class="post-card-image" src="/content/images/size/w800/2022/07/mohammad-rahmani-_Fx34KeqIEw-unsplash.jpg" alt="Developer marketing trends in 2022" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/developer-marketing-trends-in-2022/"> <header class="post-card-header"> <span class="post-card-tags">Exclusive articles</span> <h2 class="post-card-title">Developer marketing trends in 2022</h2> </header> <section class="post-card-excerpt"> <p>Take a look at the top five trends for developer marketing in 2022, and how Web3 influences them....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Gary Gonzalez </div> <a href="/author/gary/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/06/Gary-Gonzalez.jpg" alt="Gary Gonzalez" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/developer-marketing-101-the-top-terms-you-should-be-aware-of/"> <img class="post-card-image" src="/content/images/size/w800/2022/06/joshua-hoehne-1UDjq8s8cy0-unsplash--1-.jpg" alt="Developer marketing 101: the top terms you should be aware of" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/developer-marketing-101-the-top-terms-you-should-be-aware-of/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">Developer marketing 101: the top terms you should be aware of</h2> </header> <section class="post-card-excerpt"> <p>With a handy guide like this one, you can keep track of even the most difficult key terms – and always know what's what....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Teresa Garanhel </div> <a href="/author/teresa/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/1549900816180.jpeg" alt="Teresa Garanhel" /> </a> </li> </ul> <span class="reading-time">36 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-marketers-guide-to-building-a-developer-program/"> <img class="post-card-image" src="/content/images/size/w800/2022/05/patrick-perkins-ETRPjvb0KM0-unsplash.jpg" alt="The marketer’s guide to building a developer program" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-marketers-guide-to-building-a-developer-program/"> <header class="post-card-header"> <span class="post-card-tags">Business to Developer</span> <h2 class="post-card-title">The marketer’s guide to building a developer program</h2> </header> <section class="post-card-excerpt"> <p>My name is Dinesh Chandrasekhar and, at the time this article was written, I ran product marketing for the data and motion product...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Dinesh Chandrasekhar </div> <a href="/author/dinesh/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/dinesh.jpeg" alt="Dinesh Chandrasekhar" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/go-to-market-how-to-launch-an-api-into-a-market-and-keep-it-there/"> <img class="post-card-image" src="/content/images/size/w800/2024/07/DMA_Framework_Tiles_go_to_market.jpg" alt="How to create the ultimate API 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