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What Are AI Agents? Benefits, Examples, Types | Salesforce US

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Just answer four simple questions to see what's possible with Agentforce.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?w=800","alt":"","title":"2024/10/promotion-roi-calculator-einstein.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?resize=768,768","width":768,"height":768}],"width":800,"height":800,"image_alignment":"right"},"link_1":{"variant":"primary","label":"Calculate your ROI","source":"standard-link","url":"https://www.salesforce.com/agentforce/ai-agents-roi-calculator/"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719251530423_hcp","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What is an AI agent?","headline_size":"h2","description":"<p>AI agents are a type of <a href=\"https://www.salesforce.com/artificial-intelligence/\" target=\"_self\"><ins>artificial intelligence (AI)</ins></a> system that can understand and respond to customer inquiries without human intervention. They are created using an agent builder, like <a href=\"https://www.salesforce.com/agentforce/\" target=\"_self\">Agentforce</a>, and rely on <a href=\"https://www.salesforce.com/blog/what-is-machine-learning/\" target=\"_self\"><ins>machine learning</ins></a> and <a href=\"https://trailhead.salesforce.com/content/learn/modules/natural-language-processing-basics\" target=\"_self\"><ins>natural language processing (NLP)</ins></a> to handle a wide range of tasks. These intelligent agents can include anything from answering simple questions to resolving complex issues — even multi-tasking. Most importantly, AI agents can continuously improve their own performance through self-learning. This is distinct from traditional AI, which requires human input for specific tasks.</p>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"what","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719251559208_18ka","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"How do AI agents work?","headline_size":"h2","description":"<p>Here’s a breakdown of how AI agents operate:</p>\n<ul>\n<li><strong>Perception and data collection</strong>: AI agents start by gathering data from a variety of sources including customer interactions, transaction histories, and social media. This data is crucial for understanding the context and nuances of customer queries. Advanced AI agents can integrate and process data in real time, providing them with the most up-to-date information to handle inquiries effectively.</li>\n<li><strong>Decision making</strong>: Using sophisticated machine learning models, AI agents analyze the collected data to identify patterns and make decisions. For example, they can determine the most appropriate response to a customer query based on past interactions and the current context. This decision-making process is enhanced by the agent's ability to learn from previous experiences and refine its responses over time.</li>\n<li><strong>Action execution</strong>: Once a decision is made, AI agents can execute the required action. This could involve answering a customer query, processing a request, or escalating a complex issue to a human agent. The execution is designed to be seamless and efficient, ensuring that customers receive timely and accurate responses.</li>\n<li><strong>Learning and adaptation</strong>: AI agents continuously learn from each interaction, refining their algorithms to improve accuracy and effectiveness. They update their <a href=\"https://www.salesforce.com/blog/how-to-write-a-knowledge-base-article/\" target=\"_self\"><ins>knowledge base</ins></a> and use feedback to enhance future interactions. This continuous learning capability ensures that AI agents remain effective and relevant, even as customer expectations and business environments change.</li>\n</ul>\n<p>By combining these capabilities, AI agents can handle a wide range of tasks autonomously, such as making product recommendations, troubleshooting problems, and engaging in follow-up interactions. This frees up human agents to focus on more complex and value-added activities.</p>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"how","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719251585131_8gy","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"6 benefits of AI agents","headline_size":"h2","description":"<p>The adoption of AI agents offers numerous benefits, transforming how businesses interact with their customers and manage their service operations.</p>\n","anchor_id":"benefits","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1725906446495_13uh","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"1. Enhanced efficiency","headline_size":"h3","description":"<p>AI agents can handle multiple customer interactions simultaneously, significantly reducing response times and increasing the efficiency of <a href=\"https://www.salesforce.com/blog/customer-service-operations/\" target=\"_self\"><ins>customer service operations</ins></a>. They are also able to identify if they should escalate to a human, then select the representative with the best skill set to take the inquiry. This allows businesses to handle higher volumes of inquiries without compromising on the quality of service.</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1725906602287_pdm","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"2. Improved customer satisfaction","headline_size":"h3","description":"<p>AI agents provide quick and accurate responses, leading to higher <a href=\"https://www.salesforce.com/blog/customer-satisfaction-score/\" target=\"_self\"><ins>customer satisfaction scores</ins></a>. They can use data to personalize interactions, enhancing the overall <a href=\"https://www.salesforce.com/blog/what-is-customer-experience/\" target=\"_self\"><ins>customer experience</ins></a>. And because they learn over time, they’re geared toward continuous improvement.</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1725906604121_447","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"3. 24/7 availability","headline_size":"h3","description":"<p>AI agents are available around the clock, ensuring that customer inquiries are addressed promptly, regardless of time zones or business hours. This continuous availability helps businesses meet customer expectations for <a href=\"https://www.salesforce.com/blog/self-service-customer-service/\" target=\"_self\"><ins>self-service</ins></a> and improves customer loyalty.</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1725906605468_x8v","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"4. Scalability","headline_size":"h3","description":"<p>AI agents can easily scale to handle increased volumes of customer interactions, making them ideal for businesses looking to grow without compromising service quality. As case volume increases, AI agents can be easily adjusted to handle the additional load, ensuring consistent and reliable support.</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1725906606698_16am","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"5. Data-driven insights","headline_size":"h3","description":"<p>AI agents can easily scale to handle increased volumes of customer interactions, making them ideal for businesses looking to grow without compromising service quality. As case volume increases, AI agents can be easily adjusted to handle the additional load, ensuring consistent and reliable support.</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1725906608104_w7k","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"6. Consistency and accuracy","headline_size":"h3","description":"<p>AI agents provide consistent and accurate responses to customer inquiries, reducing the risk of errors and ensuring that customers receive reliable information. They can improve the accuracy of your responses through agentic loops and human-like reasoning. This consistency helps build trust and confidence in the brand, as customers get the experience they’ve come to expect.</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730749636021_1bvc","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"","headline_size":"h3","description":"<p>AI agents offer numerous benefits, including improved productivity, reduced costs, enhanced decision-making, and a better customer experience. As management consulting firm <a href=\"https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/why-agents-are-the-next-frontier-of-generative-ai\" target=\"_blank\"><ins>McKinsey found</ins></a>, \"more than 72% of companies surveyed are already deploying AI solutions, with a growing interest in generative AI. Given that activity, it would not be surprising to see companies begin to incorporate frontier technologies such as agents into their planning processes and future AI road maps.\"</p>\n<p>By leveraging these advanced AI solutions, businesses can stay ahead of the curve and innovate for customer engagement.</p>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1729701771705_4pn_4631313","name":"sf/promotion","attributes":{"blade_layout":"float_image","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Join the Agentblazer community.","description":"<p>Connect with Agentblazers from around the world to skill up on AI, discover use cases, hear from product experts, and more. Grow your AI expertise — and your career.</p>\n","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?w=1020","alt":"Agentblazer Characters","title":"2024/10/promotion-agentforce-agentblazer-2.webp","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?resize=768,769","width":768,"height":769}],"width":1020,"height":1021,"image_alignment":"left"},"link_1":{"variant":"primary","label":"Join today","source":"standard-link","url":"https://trailhead.salesforce.com/trailblazer-community/groups/0F94V0000002E89","target":"_self"},"link_2":{"variant":"secondary","label":"Learn more","source":"standard-link","url":"https://www.salesforce.com/blog/ai/agents/","target":"_self"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1719251613849_8h9","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agents examples","headline_size":"h2","description":"<p>Companies in several different industries are seeing the benefits of integrating generative AI agents. Let’s dig into some AI agent examples by industry, with specific <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/\" target=\"_self\"><ins>use cases</ins></a>, that show how versatile this technology can be.</p>\n","anchor_id":"examples","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730744992806_2l5","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agent examples for the finance industry","headline_size":"h3","description":"<p>It can be hard to deliver the kind of personalized customer service that financial customers now expect — but an AI agent eases this pain. Drawing from unified customer data, an AI agent can <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/financial-services/personalized-engagement/\" target=\"_self\"><ins>surface relevant insights</ins></a> for your human agents, tailoring financial recommendations to each customer’s needs and goals. AI can also help you better <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/client-meeting-prep/\" target=\"_self\"><ins>prepare for client meetings</ins></a>.</p>\n<p>Accurately summarizing client support interactions takes detailed review, and can be prone to human error. An AI agent helps with this, automatically summarizing open cases, open orders, invoices, and recent activity — saving your staff time and money.</p>\n","anchor_id":"","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730744919217_qyj","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agent examples for the manufacturing industry","headline_size":"h3","description":"<p>AI agents can monitor machinery to predict maintenance requirements and optimize production processes. This boosts productivity and helps avoid expensive downtime. AI agents can also <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/manufacturing/sales-agreement/\" target=\"_self\"><ins>help your sales team</ins></a> move deals down the pipeline.</p>\n<p>With AI, you can summarize sales agreements to highlight deviations in planned versus actual quantities and revenue, helping you make better, more informed decisions.</p>\n","anchor_id":"","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730744990687_1av5","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agent examples for the consumer goods industry","headline_size":"h3","description":"<p>With an AI agent, you can <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/consumer-goods/direct-store-delivery/\" target=\"_self\"><ins>improve inventory management</ins></a>. AI agents can highlight the expected versus actual inventory checked out at the end of every tour. You can contextualize these assessments with added detail, like whether or not they were counted on truck, or a part of the original load document.</p>\n<p>An AI agent also makes <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/manage-marketing-campaigns\" target=\"_self\"><ins>managing your marketing campaigns</ins></a> simpler, and can <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content\" target=\"_self\"><ins>generate promotional content</ins> </a>to keep people in the loop on new products.</p>\n","anchor_id":"","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730744988209_hes","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agent examples for the automotive industry","headline_size":"h3","description":"<p>Automotive companies can use AI agents for a <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/automotive/vehicle-telemetry\" target=\"_self\"><ins>complete view of vehicle or fleet performance</ins></a>. An AI agent can surface the most critical or time-sensitive vehicle alerts based on vehicle telematics. With AI, you can resolve issues proactively with quick visibility into <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/automotive/service-revenue-warranty\" target=\"_self\"><ins>maintenance needs</ins></a>, and choose from recommended actions.</p>\n<p>Dealerships and repair shops can use AI agents for commerce, quickly and easily <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion\" target=\"_self\"><ins>creating promotions</ins></a> that appeal to their target market.</p>\n","anchor_id":"","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730744985462_hn5","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agent examples for the healthcare industry","headline_size":"h3","description":"<p>AI agents can deliver next-level customer experiences in healthcare, too. A patient services agent not only answers questions, but helps patients schedule the best physician for their needs. The AI agent can review coverage benefits, generate medical history summaries, and approve care requests.</p>\n<p>They can also build personalized patient treatment plans and <a href=\"https://www.salesforce.com/artificial-intelligence/use-cases/patient-data-management\" target=\"_self\"><ins>assist with records management</ins></a>. Looking for ideal candidates for trials? An AI agent can match eligible candidates to relevant clinical trials using patient details and study criteria, simplifying analysis.</p>\n<p>You can also use an AI agent to gain a complete view of your provider network. This allows you to quickly review provider information and past performance, boosting efficiency and lowering patient wait times.</p>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745353683_4xg","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Types of AI agents","headline_size":"h2","description":"<p>While AI agents can help a variety of industries, these intelligent agents are not all the same. Here’s a look at a few distinct types of agents you can use to help your business.</p>\n","anchor_id":"types","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745405871_o6r","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Simple reflex agents","headline_size":"h3","description":"<p>These simple agents function using the <a href=\"https://www.sciencedirect.com/topics/computer-science/event-condition-action-rule#:~:text=A%20condition%2Daction%20rule%20is,then%20put%20gasoline%20in%20it.\" target=\"_blank\"><ins>“condition-action” principle</ins></a>. They react only to their current perceptions, meaning they have no deep understanding of the world around them. This works well in some scenarios, such as a customer chatbot, but limits use cases in complex industry environments.</p>\n","anchor_id":"types","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745459040_18qz","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Model-based reflex agents","headline_size":"h3","description":"<p>These agents have an internal model of the world around them, meaning they can perceive their environment and see things that aren’t immediately obvious. They can “fill the gaps” in missing information and make autonomous decisions based on their understanding of context. This makes them far more complex and agile than simple reflex agents.</p>\n","anchor_id":"types","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745461617_aef","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Utility-based agents","headline_size":"h3","description":"<p>These agents use a utility function to make decisions. They can evaluate different actions based on an expected utility measure to choose the optimal approach. This model is ideal when there are multiple solutions to a problem, and the agent needs to decide on the best one, such as an autonomous car deciding on the safest and quickest route.</p>\n","anchor_id":"types","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745465655_unu","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":" Goal-based agents","headline_size":"h3","description":"<p>These powerful tools are tailored to achieve specific goals. They consider the consequences of their actions and can make decisions based on whether they can use the action to achieve its objective. This means they can navigate incredibly complex scenarios autonomously and respond to the environment through sensors.</p>\n","anchor_id":"types","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745468428_1dm9","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Learning agents","headline_size":"h3","description":"<p>These agents improve over time through reinforcement learning. This is especially important in agile industries, where a business needs to stay on the cusp of new trends. 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For more complex tasks, consider a goal-oriented or learning agent that can adapt to changing customer needs and provide more sophisticated support.</li>\n<li><strong>Integrate with existing systems</strong>. Ensure that your AI agents are seamlessly integrated with your existing CRM and other customer service tools. This integration will enable a smooth flow of information and enhance the capabilities of your AI agents, allowing them to access relevant data and provide more effective support.</li>\n<li><strong>Focus on user experience</strong>. Design your AI agents with the end user in mind. Ensure that interactions are intuitive, and responses are timely and accurate, providing a positive customer experience. Test your AI agents thoroughly to identify and address any potential issues before deployment, ensuring that they meet customer expectations.</li>\n<li><strong>Monitor and optimize</strong>. Regularly monitor the performance of your AI agents and gather feedback from users. Use this information to make continuous improvements to your AI agents, ensuring they remain effective and relevant. This ongoing optimization will help you adapt to changing customer needs and improve the overall performance of your AI agents.</li>\n<li><strong>Plan for human oversight</strong>. While AI agents can handle many tasks autonomously, it's important to have a plan for human intervention when necessary. Ensure that there are clear guidelines for when and how human agents should step in to assist, providing a safety net for more complex or sensitive interactions.</li>\n<li><strong>Ensure data privacy and security</strong>. Implement robust data privacy and security measures to protect customer information handled by your AI agents. This includes compliance with data protection regulations and regular security audits to safeguard sensitive data and maintain customer trust.</li>\n</ol>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"implement","blade_background_type":{"kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1717689311241_d2u","name":"sf/promotion","attributes":{"blade_layout":"float_image","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Enable stellar service in the age of AI","description":"<p>You can scale your customer service with the power of generative AI on a unified foundation of trusted data. 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From providing personalized customer support to generating and deploying promotions tailored to your target market, here’s how this technology can help your teams accomplish more.</p>\n","anchor_id":"help","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745816352_1d8g","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agents for service teams","headline_size":"h3","description":"<p>With AI agents in place, your <a href=\"https://www.salesforce.com/service/\" target=\"_self\"><ins>customer service team</ins></a> can resolve customer inquiries in their sleep — literally. AI responds to your customers’ questions 24/7, escalating priority cases to your human agents, including all the necessary context. <a href=\"https://www.salesforce.com/agentforce/\" target=\"_self\"><ins>Agentforce Service Agent</ins></a>s can do this autonomously across all channels, drawing from your trusted customer data and responding in your brand’s voice.</p>\n<p>You can set your <a href=\"https://www.salesforce.com/agentforce/\" target=\"_self\"><ins>Agentforce Service Agent</ins></a> up in minutes with prebuilt templates, or quickly customize agents to fit your needs.</p>\n","anchor_id":"why","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745927895_19ep","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agents for sales teams","headline_size":"h3","description":"<p>Much like how your service team can use AI to respond to inquiries around the clock, your <a href=\"https://www.salesforce.com/sales/\" target=\"_self\"><ins>sales team</ins></a> can use AI agents to autonomously answer product questions at all hours and book meetings for sales reps. Agentforce Sales Development Representative (SDR) Agents respond immediately and accurately, using responses grounded in your data. You can set how often, which channels, and when your Agentforce SDR engages before escalating to your employees.</p>\n","anchor_id":"why","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745925058_mro","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agents for commerce teams","headline_size":"h3","description":"<p>An AI agent can be a huge help to your <a href=\"https://www.salesforce.com/commerce/\" target=\"_self\"><ins>commerce team</ins></a>, too. AI agents offer personalized product recommendations and even give shoppers a personal assistant, drawing from your trusted customer data. With Agentforce, AI agents can respond to customers directly on your commerce site or on messaging apps like WhatsApp. AI can help people make purchases faster by guiding search queries and tailoring product recommendations to the shopper.</p>\n","anchor_id":"why","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730745906457_14cx","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI agents for marketing teams","headline_size":"h3","description":"<p>Want better, fully-optimized marketing campaigns? AI agents can help your <a href=\"https://www.salesforce.com/marketing/\" target=\"_self\"><ins>marketing team</ins></a> build better campaigns — faster. With <a href=\"https://www.salesforce.com/agentforce/\" target=\"_self\"><ins>Agentforce Campaigns</ins></a>, AI agents generate a campaign brief and target audience segment, then create relevant content speaking to those audiences. AI can even build a customer journey in <a href=\"https://www.salesforce.com/mulesoft/automation/\" target=\"_self\"><ins>Flow</ins></a>. AI agents also continually analyze campaign performance against your key performance indicators and proactively recommend improvements.</p>\n<p>Think of AI agents as the always-on help for all your teams. They allow your employees to get more done, giving customers the personalization they’ve come to expect.</p>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"why","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/agentforce/what-are-ai-agents","urlLoc":"us","curHref":"/agentforce/what-are-ai-agents/","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-us"},{"id":"1730747283992_7yn","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"AI Agents: The next generation of business tech","headline_size":"h2","description":"<p>It's an exciting time for business owners. The adoption of AI agents represents a significant turning point. Automating tasks used to rely on predefined input from human users, but now, AI agents can perform tasks and learn with minimal intervention.</p>\n<p>As machine learning, large language models (LLMs), and natural language processing (NLP) tools develop, so too will their ability to learn, improve, and make more informed decisions.</p>\n<p>We can expect faster decision-making, more productivity, and more space for experts to focus on high-value processes.</p>\n<p>With all these new AI developments, introducing autonomous agent models at scale can seem like a daunting task. That’s why we created <a href=\"https://www.salesforce.com/agentforce/\" target=\"_self\"><ins>Agentforce</ins></a>, the fastest and easiest way to build AI agents. And you don’t have to be an IT professional to build them. Simply describe what you need it to do, using natural language, and Agentforce does the rest. <a href=\"https://www.salesforce.com/agentforce/pricing/\" target=\"_self\">Give it a try today.</a></p>\n<p>(<a href=\"#toc\" target=\"_self\">back to top</a>)</p>\n","anchor_id":"next","blade_background_type":{"blade_background_color":"255, 255, 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Benefits, Examples, Types </h1> <div class="blade__description"> <p>Autonomous AI agents can understand and interpret customers’ questions using natural language, with minimal human intervention. Here’s what you need to know.</p> </div> <div class="social-sharing__wrapper"> <div class="social-sharing" data-component="social-sharing"> <ul class="social-sharing__nav"> <li class="social-sharing__item share-the-story-text"> <p>Share the story</p> </li> <li class="social-sharing__item"> <a href="http://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.salesforce.com/agentforce/what-are-ai-agents/&amp;title=What Are AI Agents? Benefits, Examples, Types" class="social-sharing__linkedin-icon" aria-label="Share on Facebook (Opens in a new tab)" data-link-text="LinkedIn" data-link-url="http://www.linkedin.com/shareArticle?mini=true&amp;url=https://www.salesforce.com/agentforce/what-are-ai-agents/&amp;title=What Are AI Agents? 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Someone always ready to help, who knows your customers well, and who can offer detailed advice about what to do next. With various types of AI agents, that possibility is here — and growing. Let’s go over some examples of AI agents, and see how they can help a wide variety of teams.</p> <p>More companies are reaping the benefits of generative AI agents, who can draw from your trusted customer data and quickly provide valuable insights. Done manually, that kind of data gathering and analysis costs your staff time and money. But AI agents can do that instantly, freeing up your employees to work on more complex and critical issues.</p> <p>AI agents can do so much more than just data analysis and instant customer care, though. With AI agents in place, companies are able to scale teams quickly, hit key performance indicators, and solve problems before they become major issues. The possibilities of this exciting technology are only beginning.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1719251492492_1duw" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="toc" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719251492492_1duw" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><strong>What we'll cover:</strong></p> <ul> <li><a href="#what" target="_self">What is an AI agent?</a></li> <li><a href="#how" target="_self">How do AI agents work?</a></li> <li><a href="#benefits" target="_self">6 benefits of AI agents</a></li> <li><a href="#examples" target="_self">AI agents examples</a></li> <li><a href="#types" target="_self">Types of AI agents</a></li> <li><a href="#implement" target="_self">How to implement AI agents: 8 tips for success</a></li> <li><a href="#help" target="_self">How AI agents can help teams</a></li> <li><a href="#next" target="_self">AI agents: The next generation of business tech</a></li> </ul> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1729699909457_15f5_463132" data-blade-position="4" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1729699909457_15f5_463132" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--float_image" data-module-id="1729699909457_15f5_463132" data-module-name="Calculate your ROI with Agentforce." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?w=800" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-roi-calculator-einstein.webp?resize=768,768 768w" height="800" width="800"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Calculate your ROI with Agentforce. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Find out how much time and money you can save with a team of AI-powered agents working side by side with your employees and workforce. Just answer four simple questions to see what's possible with Agentforce.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Calculate your ROI" data-link-url="https://www.salesforce.com/agentforce/ai-agents-roi-calculator/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Calculate your ROI: Calculate your ROI with Agentforce." href="https://www.salesforce.com/agentforce/ai-agents-roi-calculator/" > Calculate your ROI </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1719251530423_hcp" data-blade-position="5" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="what" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719251530423_hcp" data-module-name="What is an AI agent?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What is an AI agent? </h2> </header> <div class="blade__description"> <p>AI agents are a type of <a href="https://www.salesforce.com/artificial-intelligence/" target="_self"><ins>artificial intelligence (AI)</ins></a> system that can understand and respond to customer inquiries without human intervention. They are created using an agent builder, like <a href="https://www.salesforce.com/agentforce/" target="_self">Agentforce</a>, and rely on <a href="https://www.salesforce.com/blog/what-is-machine-learning/" target="_self"><ins>machine learning</ins></a> and <a href="https://trailhead.salesforce.com/content/learn/modules/natural-language-processing-basics" target="_self"><ins>natural language processing (NLP)</ins></a> to handle a wide range of tasks. These intelligent agents can include anything from answering simple questions to resolving complex issues — even multi-tasking. Most importantly, AI agents can continuously improve their own performance through self-learning. This is distinct from traditional AI, which requires human input for specific tasks.</p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1719251559208_18ka" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="how" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719251559208_18ka" data-module-name="How do AI agents work?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How do AI agents work? </h2> </header> <div class="blade__description"> <p>Here’s a breakdown of how AI agents operate:</p> <ul> <li><strong>Perception and data collection</strong>: AI agents start by gathering data from a variety of sources including customer interactions, transaction histories, and social media. This data is crucial for understanding the context and nuances of customer queries. Advanced AI agents can integrate and process data in real time, providing them with the most up-to-date information to handle inquiries effectively.</li> <li><strong>Decision making</strong>: Using sophisticated machine learning models, AI agents analyze the collected data to identify patterns and make decisions. For example, they can determine the most appropriate response to a customer query based on past interactions and the current context. This decision-making process is enhanced by the agent's ability to learn from previous experiences and refine its responses over time.</li> <li><strong>Action execution</strong>: Once a decision is made, AI agents can execute the required action. This could involve answering a customer query, processing a request, or escalating a complex issue to a human agent. The execution is designed to be seamless and efficient, ensuring that customers receive timely and accurate responses.</li> <li><strong>Learning and adaptation</strong>: AI agents continuously learn from each interaction, refining their algorithms to improve accuracy and effectiveness. They update their <a href="https://www.salesforce.com/blog/how-to-write-a-knowledge-base-article/" target="_self"><ins>knowledge base</ins></a> and use feedback to enhance future interactions. This continuous learning capability ensures that AI agents remain effective and relevant, even as customer expectations and business environments change.</li> </ul> <p>By combining these capabilities, AI agents can handle a wide range of tasks autonomously, such as making product recommendations, troubleshooting problems, and engaging in follow-up interactions. This frees up human agents to focus on more complex and value-added activities.</p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1719251585131_8gy" data-blade-position="7" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="benefits" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719251585131_8gy" data-module-name="6 benefits of AI agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> 6 benefits of AI agents </h2> </header> <div class="blade__description"> <p>The adoption of AI agents offers numerous benefits, transforming how businesses interact with their customers and manage their service operations.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1725906446495_13uh" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1725906446495_13uh" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1725906446495_13uh" data-module-name="1. Enhanced efficiency" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 1. Enhanced efficiency </h3> </header> <div class="blade__description"> <p>AI agents can handle multiple customer interactions simultaneously, significantly reducing response times and increasing the efficiency of <a href="https://www.salesforce.com/blog/customer-service-operations/" target="_self"><ins>customer service operations</ins></a>. They are also able to identify if they should escalate to a human, then select the representative with the best skill set to take the inquiry. This allows businesses to handle higher volumes of inquiries without compromising on the quality of service.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1725906602287_pdm" data-blade-position="9" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1725906602287_pdm" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1725906602287_pdm" data-module-name="2. Improved customer satisfaction" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 2. Improved customer satisfaction </h3> </header> <div class="blade__description"> <p>AI agents provide quick and accurate responses, leading to higher <a href="https://www.salesforce.com/blog/customer-satisfaction-score/" target="_self"><ins>customer satisfaction scores</ins></a>. They can use data to personalize interactions, enhancing the overall <a href="https://www.salesforce.com/blog/what-is-customer-experience/" target="_self"><ins>customer experience</ins></a>. And because they learn over time, they’re geared toward continuous improvement.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1725906604121_447" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1725906604121_447" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1725906604121_447" data-module-name="3. 24/7 availability" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 3. 24/7 availability </h3> </header> <div class="blade__description"> <p>AI agents are available around the clock, ensuring that customer inquiries are addressed promptly, regardless of time zones or business hours. This continuous availability helps businesses meet customer expectations for <a href="https://www.salesforce.com/blog/self-service-customer-service/" target="_self"><ins>self-service</ins></a> and improves customer loyalty.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1725906605468_x8v" data-blade-position="11" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1725906605468_x8v" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1725906605468_x8v" data-module-name="4. Scalability" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 4. Scalability </h3> </header> <div class="blade__description"> <p>AI agents can easily scale to handle increased volumes of customer interactions, making them ideal for businesses looking to grow without compromising service quality. As case volume increases, AI agents can be easily adjusted to handle the additional load, ensuring consistent and reliable support.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1725906606698_16am" data-blade-position="12" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1725906606698_16am" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1725906606698_16am" data-module-name="5. Data-driven insights" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 5. Data-driven insights </h3> </header> <div class="blade__description"> <p>AI agents can easily scale to handle increased volumes of customer interactions, making them ideal for businesses looking to grow without compromising service quality. As case volume increases, AI agents can be easily adjusted to handle the additional load, ensuring consistent and reliable support.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1725906608104_w7k" data-blade-position="13" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1725906608104_w7k" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1725906608104_w7k" data-module-name="6. Consistency and accuracy" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> 6. Consistency and accuracy </h3> </header> <div class="blade__description"> <p>AI agents provide consistent and accurate responses to customer inquiries, reducing the risk of errors and ensuring that customers receive reliable information. They can improve the accuracy of your responses through agentic loops and human-like reasoning. This consistency helps build trust and confidence in the brand, as customers get the experience they’ve come to expect.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1730749636021_1bvc" data-blade-position="14" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1730749636021_1bvc" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730749636021_1bvc" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>AI agents offer numerous benefits, including improved productivity, reduced costs, enhanced decision-making, and a better customer experience. As management consulting firm <a href="https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/why-agents-are-the-next-frontier-of-generative-ai" target="_blank" class="link__new-tab"><ins>McKinsey found</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, "more than 72% of companies surveyed are already deploying AI solutions, with a growing interest in generative AI. Given that activity, it would not be surprising to see companies begin to incorporate frontier technologies such as agents into their planning processes and future AI road maps."</p> <p>By leveraging these advanced AI solutions, businesses can stay ahead of the curve and innovate for customer engagement.</p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1729701771705_4pn_4631313" data-blade-position="15" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1729701771705_4pn_4631313" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--float_image" data-module-id="1729701771705_4pn_4631313" data-module-name="Join the Agentblazer community." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?w=1020" class="image__asset" alt="Agentblazer Characters" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/10/promotion-agentforce-agentblazer-2.webp?resize=768,769 768w" height="1021" width="1020"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Join the Agentblazer community. </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>Connect with Agentblazers from around the world to skill up on AI, discover use cases, hear from product experts, and more. Grow your AI expertise — and your career.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Join today" data-link-url="https://trailhead.salesforce.com/trailblazer-community/groups/0F94V0000002E89" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Join today: Join the Agentblazer community." href="https://trailhead.salesforce.com/trailblazer-community/groups/0F94V0000002E89" target="_self" rel="noopener" > Join today </a> </pbc-button> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/blog/ai/agents/" data-link-type="secondary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: Join the Agentblazer community." label="Learn more" href="https://www.salesforce.com/blog/ai/agents/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1719251613849_8h9" data-blade-position="16" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="examples" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719251613849_8h9" data-module-name="AI agents examples" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> AI agents examples </h2> </header> <div class="blade__description"> <p>Companies in several different industries are seeing the benefits of integrating generative AI agents. Let’s dig into some AI agent examples by industry, with specific <a href="https://www.salesforce.com/artificial-intelligence/use-cases/" target="_self"><ins>use cases</ins></a>, that show how versatile this technology can be.</p> </div> </article> </div> </section> </div><div data-blade-id="1730744992806_2l5" data-blade-position="17" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1730744992806_2l5" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730744992806_2l5" data-module-name="AI agent examples for the finance industry" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agent examples for the finance industry </h3> </header> <div class="blade__description"> <p>It can be hard to deliver the kind of personalized customer service that financial customers now expect — but an AI agent eases this pain. Drawing from unified customer data, an AI agent can <a href="https://www.salesforce.com/artificial-intelligence/use-cases/financial-services/personalized-engagement/" target="_self"><ins>surface relevant insights</ins></a> for your human agents, tailoring financial recommendations to each customer’s needs and goals. AI can also help you better <a href="https://www.salesforce.com/artificial-intelligence/use-cases/client-meeting-prep/" target="_self"><ins>prepare for client meetings</ins></a>.</p> <p>Accurately summarizing client support interactions takes detailed review, and can be prone to human error. An AI agent helps with this, automatically summarizing open cases, open orders, invoices, and recent activity — saving your staff time and money.</p> </div> </article> </div> </section> </div><div data-blade-id="1730744919217_qyj" data-blade-position="18" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1730744919217_qyj" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730744919217_qyj" data-module-name="AI agent examples for the manufacturing industry" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agent examples for the manufacturing industry </h3> </header> <div class="blade__description"> <p>AI agents can monitor machinery to predict maintenance requirements and optimize production processes. This boosts productivity and helps avoid expensive downtime. AI agents can also <a href="https://www.salesforce.com/artificial-intelligence/use-cases/manufacturing/sales-agreement/" target="_self"><ins>help your sales team</ins></a> move deals down the pipeline.</p> <p>With AI, you can summarize sales agreements to highlight deviations in planned versus actual quantities and revenue, helping you make better, more informed decisions.</p> </div> </article> </div> </section> </div><div data-blade-id="1730744990687_1av5" data-blade-position="19" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1730744990687_1av5" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730744990687_1av5" data-module-name="AI agent examples for the consumer goods industry" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agent examples for the consumer goods industry </h3> </header> <div class="blade__description"> <p>With an AI agent, you can <a href="https://www.salesforce.com/artificial-intelligence/use-cases/consumer-goods/direct-store-delivery/" target="_self"><ins>improve inventory management</ins></a>. AI agents can highlight the expected versus actual inventory checked out at the end of every tour. You can contextualize these assessments with added detail, like whether or not they were counted on truck, or a part of the original load document.</p> <p>An AI agent also makes <a href="https://www.salesforce.com/artificial-intelligence/use-cases/manage-marketing-campaigns" target="_self"><ins>managing your marketing campaigns</ins></a> simpler, and can <a href="https://www.salesforce.com/artificial-intelligence/use-cases/generate-promotional-content" target="_self"><ins>generate promotional content</ins> </a>to keep people in the loop on new products.</p> </div> </article> </div> </section> </div><div data-blade-id="1730744988209_hes" data-blade-position="20" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1730744988209_hes" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730744988209_hes" data-module-name="AI agent examples for the automotive industry" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agent examples for the automotive industry </h3> </header> <div class="blade__description"> <p>Automotive companies can use AI agents for a <a href="https://www.salesforce.com/artificial-intelligence/use-cases/automotive/vehicle-telemetry" target="_self"><ins>complete view of vehicle or fleet performance</ins></a>. An AI agent can surface the most critical or time-sensitive vehicle alerts based on vehicle telematics. With AI, you can resolve issues proactively with quick visibility into <a href="https://www.salesforce.com/artificial-intelligence/use-cases/automotive/service-revenue-warranty" target="_self"><ins>maintenance needs</ins></a>, and choose from recommended actions.</p> <p>Dealerships and repair shops can use AI agents for commerce, quickly and easily <a href="https://www.salesforce.com/artificial-intelligence/use-cases/create-promotion" target="_self"><ins>creating promotions</ins></a> that appeal to their target market.</p> </div> </article> </div> </section> </div><div data-blade-id="1730744985462_hn5" data-blade-position="21" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1730744985462_hn5" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730744985462_hn5" data-module-name="AI agent examples for the healthcare industry" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agent examples for the healthcare industry </h3> </header> <div class="blade__description"> <p>AI agents can deliver next-level customer experiences in healthcare, too. A patient services agent not only answers questions, but helps patients schedule the best physician for their needs. The AI agent can review coverage benefits, generate medical history summaries, and approve care requests.</p> <p>They can also build personalized patient treatment plans and <a href="https://www.salesforce.com/artificial-intelligence/use-cases/patient-data-management" target="_self"><ins>assist with records management</ins></a>. Looking for ideal candidates for trials? An AI agent can match eligible candidates to relevant clinical trials using patient details and study criteria, simplifying analysis.</p> <p>You can also use an AI agent to gain a complete view of your provider network. This allows you to quickly review provider information and past performance, boosting efficiency and lowering patient wait times.</p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> </section> </div><div data-blade-id="1730745353683_4xg" data-blade-position="22" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745353683_4xg" data-module-name="Types of AI agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Types of AI agents </h2> </header> <div class="blade__description"> <p>While AI agents can help a variety of industries, these intelligent agents are not all the same. Here’s a look at a few distinct types of agents you can use to help your business.</p> </div> </article> </div> </section> </div><div data-blade-id="1730745405871_o6r" data-blade-position="23" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745405871_o6r" data-module-name="Simple reflex agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Simple reflex agents </h3> </header> <div class="blade__description"> <p>These simple agents function using the <a href="https://www.sciencedirect.com/topics/computer-science/event-condition-action-rule#:~:text=A%20condition%2Daction%20rule%20is,then%20put%20gasoline%20in%20it." target="_blank" class="link__new-tab"><ins>“condition-action” principle</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>. They react only to their current perceptions, meaning they have no deep understanding of the world around them. This works well in some scenarios, such as a customer chatbot, but limits use cases in complex industry environments.</p> </div> </article> </div> </section> </div><div data-blade-id="1730745459040_18qz" data-blade-position="24" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745459040_18qz" data-module-name="Model-based reflex agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Model-based reflex agents </h3> </header> <div class="blade__description"> <p>These agents have an internal model of the world around them, meaning they can perceive their environment and see things that aren’t immediately obvious. They can “fill the gaps” in missing information and make autonomous decisions based on their understanding of context. This makes them far more complex and agile than simple reflex agents.</p> </div> </article> </div> </section> </div><div data-blade-id="1730745461617_aef" data-blade-position="25" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745461617_aef" data-module-name="Utility-based agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Utility-based agents </h3> </header> <div class="blade__description"> <p>These agents use a utility function to make decisions. They can evaluate different actions based on an expected utility measure to choose the optimal approach. This model is ideal when there are multiple solutions to a problem, and the agent needs to decide on the best one, such as an autonomous car deciding on the safest and quickest route.</p> </div> </article> </div> </section> </div><div data-blade-id="1730745465655_unu" data-blade-position="26" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745465655_unu" data-module-name=" Goal-based agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Goal-based agents </h3> </header> <div class="blade__description"> <p>These powerful tools are tailored to achieve specific goals. They consider the consequences of their actions and can make decisions based on whether they can use the action to achieve its objective. This means they can navigate incredibly complex scenarios autonomously and respond to the environment through sensors.</p> </div> </article> </div> </section> </div><div data-blade-id="1730745468428_1dm9" data-blade-position="27" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745468428_1dm9" data-module-name="Learning agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Learning agents </h3> </header> <div class="blade__description"> <p>These agents improve over time through reinforcement learning. This is especially important in agile industries, where a business needs to stay on the cusp of new trends. For example, a virtual assistant could continually improve its service by learning more about the customer’s requirements and wants.</p> </div> </article> </div> </section> </div><div data-blade-id="1730745471404_j6x" data-blade-position="28" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745471404_j6x" data-module-name="Hierarchical agents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> Hierarchical agents </h3> </header> <div class="blade__description"> <p>These agents have a hierarchical structure. The higher-level AI agent programs and directs lower-level agents to work toward a common goal. This structure allows businesses to break down complex multi-step processes into simpler tasks, allowing each AI agent to focus on one set of responsibilities.</p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> </section> </div><div data-blade-id="1730744839927_n4l" data-blade-position="29" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="implement" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730744839927_n4l" data-module-name="How to implement AI agents: 8 tips for success" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How to implement AI agents: 8 tips for success </h2> </header> <div class="blade__description"> <p>If you’re getting ready to deploy generative AI agents, here are some best practices to keep in mind:</p> <ol> <li><strong>Define clear objectives</strong>. Start by defining what you want to achieve with your intelligent agents. Whether it's reducing response times, enhancing customer satisfaction, or cutting operational costs, having clear objectives will guide your implementation process and help you measure success.</li> <li><strong>Assess and prepare your data</strong>. AI agents rely on high-quality data to function effectively. Ensure that you have robust data collection and management systems in place. This includes customer interaction data, transaction histories, and other relevant information. Clean and structured data will enable your AI agents to provide accurate and relevant responses.</li> <li><strong>Choose the right AI agent type</strong>. Select the type of AI agent that best fits your needs. For instance, if you need an agent to handle routine customer queries, a reactive agent might suffice. For more complex tasks, consider a goal-oriented or learning agent that can adapt to changing customer needs and provide more sophisticated support.</li> <li><strong>Integrate with existing systems</strong>. Ensure that your AI agents are seamlessly integrated with your existing CRM and other customer service tools. This integration will enable a smooth flow of information and enhance the capabilities of your AI agents, allowing them to access relevant data and provide more effective support.</li> <li><strong>Focus on user experience</strong>. Design your AI agents with the end user in mind. Ensure that interactions are intuitive, and responses are timely and accurate, providing a positive customer experience. Test your AI agents thoroughly to identify and address any potential issues before deployment, ensuring that they meet customer expectations.</li> <li><strong>Monitor and optimize</strong>. Regularly monitor the performance of your AI agents and gather feedback from users. Use this information to make continuous improvements to your AI agents, ensuring they remain effective and relevant. This ongoing optimization will help you adapt to changing customer needs and improve the overall performance of your AI agents.</li> <li><strong>Plan for human oversight</strong>. While AI agents can handle many tasks autonomously, it's important to have a plan for human intervention when necessary. Ensure that there are clear guidelines for when and how human agents should step in to assist, providing a safety net for more complex or sensitive interactions.</li> <li><strong>Ensure data privacy and security</strong>. Implement robust data privacy and security measures to protect customer information handled by your AI agents. This includes compliance with data protection regulations and regular security audits to safeguard sensitive data and maintain customer trust.</li> </ol> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> </section> </div><div data-blade-id="1717689311241_d2u" data-blade-position="30" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1717689311241_d2u" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--float_image" data-module-id="1717689311241_d2u" data-module-name="Enable stellar service in the age of AI" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 pb-64 pt-64 mobile-pb-40 mobile-ml-32 mobile-mr-32 promotion_layout--float_image-image_wrapper " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/product-features-event-monitoring-1.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/product-features-event-monitoring-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/product-features-event-monitoring-1.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/product-features-event-monitoring-1.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/02/product-features-event-monitoring-1.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> Enable stellar service in the age of AI </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>You can scale your customer service with the power of generative AI on a unified foundation of trusted data. See how this technology improves efficiency and generates revenue from the contact center to the field.</p> </div> </header> <div class="cta_container flex flex--float_image ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Check out the demo" data-link-url="https://www.salesforce.com/form/demo/crm-service-demos/?d=pb " data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Check out the demo: Enable stellar service in the age of AI" href="https://www.salesforce.com/form/demo/crm-service-demos/?d=pb " target="_blank" rel="noopener" > Check out the demo </a> </pbc-button> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1719251905868_12gk" data-blade-position="31" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="help" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1719251905868_12gk" data-module-name="How AI agents can help teams" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How AI agents can help teams </h2> </header> <div class="blade__description"> <p>AI agents can provide a much-needed boost for your company, across several departments. From providing personalized customer support to generating and deploying promotions tailored to your target market, here’s how this technology can help your teams accomplish more.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1730745816352_1d8g" data-blade-position="32" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="why" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745816352_1d8g" data-module-name="AI agents for service teams" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agents for service teams </h3> </header> <div class="blade__description"> <p>With AI agents in place, your <a href="https://www.salesforce.com/service/" target="_self"><ins>customer service team</ins></a> can resolve customer inquiries in their sleep — literally. AI responds to your customers’ questions 24/7, escalating priority cases to your human agents, including all the necessary context. <a href="https://www.salesforce.com/agentforce/" target="_self"><ins>Agentforce Service Agent</ins></a>s can do this autonomously across all channels, drawing from your trusted customer data and responding in your brand’s voice.</p> <p>You can set your <a href="https://www.salesforce.com/agentforce/" target="_self"><ins>Agentforce Service Agent</ins></a> up in minutes with prebuilt templates, or quickly customize agents to fit your needs.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1730745927895_19ep" data-blade-position="33" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="why" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745927895_19ep" data-module-name="AI agents for sales teams" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agents for sales teams </h3> </header> <div class="blade__description"> <p>Much like how your service team can use AI to respond to inquiries around the clock, your <a href="https://www.salesforce.com/sales/" target="_self"><ins>sales team</ins></a> can use AI agents to autonomously answer product questions at all hours and book meetings for sales reps. Agentforce Sales Development Representative (SDR) Agents respond immediately and accurately, using responses grounded in your data. You can set how often, which channels, and when your Agentforce SDR engages before escalating to your employees.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1730745925058_mro" data-blade-position="34" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="why" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745925058_mro" data-module-name="AI agents for commerce teams" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agents for commerce teams </h3> </header> <div class="blade__description"> <p>An AI agent can be a huge help to your <a href="https://www.salesforce.com/commerce/" target="_self"><ins>commerce team</ins></a>, too. AI agents offer personalized product recommendations and even give shoppers a personal assistant, drawing from your trusted customer data. With Agentforce, AI agents can respond to customers directly on your commerce site or on messaging apps like WhatsApp. AI can help people make purchases faster by guiding search queries and tailoring product recommendations to the shopper.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1730745906457_14cx" data-blade-position="35" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="why" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730745906457_14cx" data-module-name="AI agents for marketing teams" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h3 class="headline text__headline--medium" style=" "> AI agents for marketing teams </h3> </header> <div class="blade__description"> <p>Want better, fully-optimized marketing campaigns? AI agents can help your <a href="https://www.salesforce.com/marketing/" target="_self"><ins>marketing team</ins></a> build better campaigns — faster. With <a href="https://www.salesforce.com/agentforce/" target="_self"><ins>Agentforce Campaigns</ins></a>, AI agents generate a campaign brief and target audience segment, then create relevant content speaking to those audiences. AI can even build a customer journey in <a href="https://www.salesforce.com/mulesoft/automation/" target="_self"><ins>Flow</ins></a>. AI agents also continually analyze campaign performance against your key performance indicators and proactively recommend improvements.</p> <p>Think of AI agents as the always-on help for all your teams. They allow your employees to get more done, giving customers the personalization they’ve come to expect.</p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1730747283992_7yn" data-blade-position="36" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="next" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1730747283992_7yn" data-module-name="AI Agents: The next generation of business tech" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> AI Agents: The next generation of business tech </h2> </header> <div class="blade__description"> <p>It's an exciting time for business owners. The adoption of AI agents represents a significant turning point. Automating tasks used to rely on predefined input from human users, but now, AI agents can perform tasks and learn with minimal intervention.</p> <p>As machine learning, large language models (LLMs), and natural language processing (NLP) tools develop, so too will their ability to learn, improve, and make more informed decisions.</p> <p>We can expect faster decision-making, more productivity, and more space for experts to focus on high-value processes.</p> <p>With all these new AI developments, introducing autonomous agent models at scale can seem like a daunting task. That’s why we created <a href="https://www.salesforce.com/agentforce/" target="_self"><ins>Agentforce</ins></a>, the fastest and easiest way to build AI agents. And you don’t have to be an IT professional to build them. Simply describe what you need it to do, using natural language, and Agentforce does the rest. <a href="https://www.salesforce.com/agentforce/pricing/" target="_self">Give it a try today.</a></p> <p>(<a href="#toc" target="_self">back to top</a>)</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1668667220025_8dd_4631335" data-blade-position="37" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1668667220025_8dd_4631335" class="relative nup--blade nup--link_below layout--4 nup--card_resource" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Keep up with the latest AI trends, insights, and conversations. </h2> 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