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DTE handled all aspects of the campaign, including creative direction, casting, pre and post-production, retouching, and video editing." property="og:description"/><meta content="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6.png" property="og:image"/><meta content="Universal Standard Case Study" property="twitter:title"/><meta content="DTE studio's award-winning campaign for Universal Standard. 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An exciting startup based in Seattle and NYC, backed by Natalie Massenet of Imaginary Ventures, Elizabeth Cutler of Soul Cycle, Jonathan Neman and Nicolas Jammet of Sweetgreen and Gwyneth Paltrow, and founded by Alex Waldman and Polina Veksler.</p></div><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cd5c121da0e335a43a87_Universal%20Standard%20precious%20header.jpg" loading="lazy" width="Auto" alt="Model Precious Lee wearing wire rim glasses and her curly hair loose." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cd5c121da0e335a43a87_Universal%20Standard%20precious%20header-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cd5c121da0e335a43a87_Universal%20Standard%20precious%20header-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cd5c121da0e335a43a87_Universal%20Standard%20precious%20header-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cd5c121da0e335a43a87_Universal%20Standard%20precious%20header-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cd5c121da0e335a43a87_Universal%20Standard%20precious%20header.jpg 2400w" class="project-header-img"/></article><section class="project-txt-block"><h1 class="h2">Award-Winning Campaign Case Study</h1><p class="paragraph">To support the launch of their Fit Liberty program, Universal Standard worked with DTE studio to create a multi-dimensional campaign. DTE handled all aspects of the campaign, including creative direction, casting, pre and post-production, retouching, and video editing. The campaign cemented Universal Standard as a leader in the market, and DTE received four Telly Awards for its work.</p><div class="btn-container"></div></section><section class="project-hero-video"><video loading="eager" preload="metadata" loop="" playsinline="true" muted="" autoplay="true" title="" poster="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/66956e95bd3d86bf8ebce49f_campaigns%205%20-%20universal%20standard.webp" class="hero-video"><source src="https://player.vimeo.com/progressive_redirect/download/267266085/rendition/1080p/universal_standard_fit_liberty_campaign_-_winner_of_4_telly_awards%20%281080p%29.mp4?loc=external&signature=af4c0d7526ffe6cdafd3dc3b694365af788c7b8e80bcb8da76abb4210eee0f7a" type="video/mp4" data-format="mp4" muted="" class="source"/></video></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f358a1b3f11063d7f6bb50_Universal%20Standard%20Fit%20Liberty%20Campaign_1.png" loading="lazy" alt="Two images from DTE's campaign for Universal Standard. A model stands wearing a white shirt and burnt red skirt, and the other is a close up shot of half of two model's faces next to each other. One model is black and the other white. " sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f358a1b3f11063d7f6bb50_Universal%20Standard%20Fit%20Liberty%20Campaign_1-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f358a1b3f11063d7f6bb50_Universal%20Standard%20Fit%20Liberty%20Campaign_1-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f358a1b3f11063d7f6bb50_Universal%20Standard%20Fit%20Liberty%20Campaign_1-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f358a1b3f11063d7f6bb50_Universal%20Standard%20Fit%20Liberty%20Campaign_1-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f358a1b3f11063d7f6bb50_Universal%20Standard%20Fit%20Liberty%20Campaign_1.png 1900w" class="featured-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6.png" loading="lazy" alt="Advertising layout by DTE studio for Universal Standard. A model is laying down with her arm outstretched above, and only her neck and above are visible. In bold white text the campaign message says FASHION FREEDOM." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6-p-2000.png 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffdd61389ebbf876dfdc_Universal%20Standard%20Fit%20Liberty%20Campaign_6.png 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35772995a0c00f6315d16_Universal%20Standard%20Fit%20Liberty%20Campaign_7.png" loading="lazy" alt="Two images of DTE's campaign for Universal Standard. One is black and white of a model pushing glasses up her face. The second shows a model in a bright blue mesh dress with long sleeves. " sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35772995a0c00f6315d16_Universal%20Standard%20Fit%20Liberty%20Campaign_7-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35772995a0c00f6315d16_Universal%20Standard%20Fit%20Liberty%20Campaign_7-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35772995a0c00f6315d16_Universal%20Standard%20Fit%20Liberty%20Campaign_7-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35772995a0c00f6315d16_Universal%20Standard%20Fit%20Liberty%20Campaign_7-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35772995a0c00f6315d16_Universal%20Standard%20Fit%20Liberty%20Campaign_7.png 1900w" class="featured-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5.jpg" loading="lazy" alt="Three Telly Award statues that DTE studio won for Best in Branded Content, Directing and Social, Fashion and Lifestyle and Budget under 100k." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5-p-2600.jpg 2600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce10c442ad059885b118_US_Telly%20Banner5.jpg 3200w" class="hero-img"/></section><section class="project-txt-block"><h1 class="h2">Out of Home</h1><p class="paragraph">As an extension of the Fit Liberty Campaign Video, DTE executed an out of home campaign that blanketed New York City.</p><div class="btn-container"></div></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10.png" loading="lazy" alt="3 horizontal banner ad layouts for DTE studio's campaign for Universal Standard. Each has the same design of bold white text that says FASHION FREEDOM overlaid on a different model. " sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10-p-2000.png 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f35773079cf36e4afb282c_Universal%20Standard%20Fit%20Liberty%20Campaign_10.png 2400w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffddb4f2e3e63725e4d1_Universal%20Standard%20Fit%20Liberty%20Campaign_3.png" loading="lazy" alt="DTE's advertising campaign covering all poster spots in a NYC subway car." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffddb4f2e3e63725e4d1_Universal%20Standard%20Fit%20Liberty%20Campaign_3-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffddb4f2e3e63725e4d1_Universal%20Standard%20Fit%20Liberty%20Campaign_3-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffddb4f2e3e63725e4d1_Universal%20Standard%20Fit%20Liberty%20Campaign_3-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffddb4f2e3e63725e4d1_Universal%20Standard%20Fit%20Liberty%20Campaign_3-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffddb4f2e3e63725e4d1_Universal%20Standard%20Fit%20Liberty%20Campaign_3.png 1741w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643dbb1e77c95ea6895557a_universal%20standard%20wild%20posting%20mockup.png" loading="lazy" alt="Designs by DTE for Wild Posting Campaign extension." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643dbb1e77c95ea6895557a_universal%20standard%20wild%20posting%20mockup-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643dbb1e77c95ea6895557a_universal%20standard%20wild%20posting%20mockup-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643dbb1e77c95ea6895557a_universal%20standard%20wild%20posting%20mockup-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643dbb1e77c95ea6895557a_universal%20standard%20wild%20posting%20mockup-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643dbb1e77c95ea6895557a_universal%20standard%20wild%20posting%20mockup.png 1650w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2.png" loading="lazy" alt="A NYC street corner with DTE's wild posting campaign for Universal Standard covering a construction site." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2-p-500.png 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2-p-800.png 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2-p-1080.png 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2-p-1600.png 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2-p-2000.png 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f2ffde82243934e5c8dee7_Universal%20Standard%20Fit%20Liberty%20Campaign_2.png 2016w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dfbb9dee66af972c0_US-press-quote-fast-company.jpg" loading="lazy" alt="A press quote from Fast Company praising Universal Standard." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dfbb9dee66af972c0_US-press-quote-fast-company-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dfbb9dee66af972c0_US-press-quote-fast-company-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dfbb9dee66af972c0_US-press-quote-fast-company-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dfbb9dee66af972c0_US-press-quote-fast-company-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dfbb9dee66af972c0_US-press-quote-fast-company.jpg 1900w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dab3b939d8570ff37_US-press-quote-forbes.jpg" loading="lazy" alt="A positive press quote from Forbes." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dab3b939d8570ff37_US-press-quote-forbes-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dab3b939d8570ff37_US-press-quote-forbes-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dab3b939d8570ff37_US-press-quote-forbes-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dab3b939d8570ff37_US-press-quote-forbes-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ce4dab3b939d8570ff37_US-press-quote-forbes.jpg 1900w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">Editorial & E-Commerce Content</h1><p class="paragraph">DTE studio was tasked with creating all new content to fill Universal Standard's e-commerce site. In a record 3 months, DTE produced over 1500 pieces of content, from concept through to production. Product pages were filled with dynamic, shoppable photos and videos. Editorial stories with a fresh, fashion-forward direction, style tips and exciting brought Fashion Freedom to a new market.</p><div class="btn-container"></div></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid.jpg" loading="lazy" alt="A grid of smaller images in 3 rows showcasing different e-commerce style photos of Universal Standard's clothing by DTE studio. The models are all on the same light gray background and have a variety of poses and styles worn." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/661d875eba7ee4c6c25fdd99_US-grid.jpg 2400w" class="hero-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano.jpg" loading="lazy" alt="A smiling model wearing a white tank top and jeans puts on a denim jacket." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643ceeac34dfd6cf5df45fc_US-kit%20pano.jpg 2400w" class="hero-img"/></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363.jpg" loading="lazy" alt="Editorial styling stories by DTE showing different professional looks, with cursive text below naming the products featured." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf19b73d0a3f88cf8f4e_US_33_363.jpg 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d9dfe7a2b7d303de6a3e_US_4.jpg" loading="lazy" alt="Two editorial shots by DTE for Universal Standard. The first is a portrait of a bright blue haired model with a tropical flower, and the second is a plus sized model standing wearing a trench coat, yellow dress and boots seen from behind." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d9dfe7a2b7d303de6a3e_US_4-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d9dfe7a2b7d303de6a3e_US_4-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d9dfe7a2b7d303de6a3e_US_4-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d9dfe7a2b7d303de6a3e_US_4-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d9dfe7a2b7d303de6a3e_US_4.jpg 1900w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cebff1bea9c4cc50640c_US_33_364.jpg" loading="lazy" alt="" sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cebff1bea9c4cc50640c_US_33_364-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cebff1bea9c4cc50640c_US_33_364-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cebff1bea9c4cc50640c_US_33_364-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cebff1bea9c4cc50640c_US_33_364-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cebff1bea9c4cc50640c_US_33_364.jpg 1900w" class="featured-img"/></section><section class="project-featured-video"><video loading="eager" preload="metadata" loop="" playsinline="true" muted="" autoplay="true" title=""Moving Image" videos showing different models wearing clothes on the streets of NYC." poster="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/66956e78bf578f18211b7b3f_universal%20standard%20kits.webp" class="featured-video"><source src="https://player.vimeo.com/progressive_redirect/download/355589254/rendition/1080p/moving_images%20%281080p%29.mp4?loc=external&signature=c823df284f96c34a65d6e35edf54dffd9946fd610034ec5f918629aaf8b4c012" type="video/mp4" data-format="mp4" class="source"/></video></section><section class="project-txt-block"><h1 class="h2">Product Heroes</h1><p class="paragraph">To highlight the high-quality materials, special details and show style diversity, DTE provided creative direction, production and post on photoshoots focused solely on the products.</p><div class="btn-container"></div></section><section class="project-hero-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs.jpg" loading="lazy" alt="Still life photos of different clothing items - a blue wrap shirt, gray overalls, dark green puffy coat and sheer, rose colored mesh shirt." sizes="100vw" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db4af1e8d02034c158e3_Universal%20Standard%20product%20lay%20downs.jpg 2400w" class="hero-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7.jpg" loading="lazy" alt="A close up shot of fabrics rolled up showcasing their quality." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643db0d8df0d4ac76f0584d_US_7.jpg 2400w" class="featured-img"/></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d0dc1049c74638ff4a35_US-laydown.jpg" loading="lazy" alt="Still life photos showing clothing details. One showcases the button and stitching for blue jeans and the other the cuff of a crisp white shirt." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d0dc1049c74638ff4a35_US-laydown-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d0dc1049c74638ff4a35_US-laydown-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d0dc1049c74638ff4a35_US-laydown-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d0dc1049c74638ff4a35_US-laydown-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643d0dc1049c74638ff4a35_US-laydown.jpg 1900w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">A 360° Approach</h1><p class="paragraph">DTE studio refreshed Universal Standard's website with an elevated look and feel, creating an engaging, robust and flexible brand experience to encompass partners, editorial content, stories and browsing for a best-in-class online shopping experience.</p><div class="btn-container"></div></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f34cf6efe33c5943de94f6_US-computer.jpg" loading="lazy" alt="The Universal Standard e-commerce website shown on 3 different devices - iMac, iPhone and iPad." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f34cf6efe33c5943de94f6_US-computer-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f34cf6efe33c5943de94f6_US-computer-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f34cf6efe33c5943de94f6_US-computer-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f34cf6efe33c5943de94f6_US-computer-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/65f34cf6efe33c5943de94f6_US-computer.jpg 1900w" class="featured-img"/></section><section class="project-featured-video"><video loading="eager" preload="metadata" loop="" playsinline="true" muted="" autoplay="true" title="" poster="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/66956e76b44ab9da6de109d6_universal%20standard%20digital.webp" class="featured-video"><source src="https://player.vimeo.com/progressive_redirect/download/273373313/rendition/1080p/universal_standard_website_design_&_content%20%281080p%29.mp4?loc=external&signature=cdcd1bb9ac4f3b6b55c722d3c67c80cfc58d1ff7bd628d5f24e88858da59de54" type="video/mp4" data-format="mp4" class="source"/></video></section><section class="project-featured-img"><img src="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2.jpg" loading="lazy" alt="The Universal Standard e-commerce website shown on 3 different devices - iMac, iPhone and iPad." sizes="(max-width: 1279px) 100vw, 1000px" srcset="https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2-p-500.jpg 500w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2-p-800.jpg 800w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2-p-1600.jpg 1600w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2-p-2000.jpg 2000w, https://cdn.prod.website-files.com/65ef10c43b535eed05c35678/6643cf539691f324ed10ded1_US-2.jpg 2400w" class="featured-img"/></section><section class="project-txt-block"><h1 class="h2">Let's Work Together</h1><div class="btn-container"><a href="mailto:studio@dtestudio.com?subject=Request%20More%20Info" class="btn1 w-button">Request More Info</a></div></section><div 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