Glasgow & Clyde Valley - Tourism Statistics

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</ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/trends" class="second-nav__link">Trends</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/trends/consumer-trends" class="third-nav__link">Consumer trends for Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/trends/trends-for-tomorrow" class="third-nav__link">Travel trends for Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/research-insights/about-our-industry/statistics" class="second-nav__link">Latest research</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/latest-statistics/visitor-economy" class="third-nav__link">Scotland's visitor economy</a> </li> <li class="third-nav__item"> <a href="/research-insights/latest-statistics/tourism-performance" class="third-nav__link">Tourism performance in Scotland</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-3" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> Events <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/events" data-main-navigation-toggle> Events </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/events/advice-materials" class="second-nav__link">Events planning advice and materials</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/events/advice-materials/data-protection" class="third-nav__link">Data protection</a> </li> <li class="third-nav__item"> <a href="/events/advice-materials/pr-communications-strategy-plan" class="third-nav__link">Developing a communications plan</a> </li> <li class="third-nav__item"> <a 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id="test-main-nav-4" role="menuitem"> <a class="main-nav__link" href="/news"> News </a> </li> <li class="main-nav__item main-nav__item--with-children" data-main-nav-hover='main-nav__item--hover' id="test-main-nav-5" role="menuitem"> <button class="main-nav__link btn" data-main-navigation-toggle> About us <i class="icon icon-nav-arrow-down"></i> </button> <div class="second-nav"> <div class="second-nav__item second-nav__primary"> <a class="second-nav__link" href="/about-us" data-main-navigation-toggle> About us </a> </div> <ul class="second-nav__list"> <li class="second-nav__item"> <a href="/about-us/what-we-do" class="second-nav__link">What we do</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/what-we-do/business-events" class="third-nav__link">Business events</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/events" class="third-nav__link">Events</a> </li> <li class="third-nav__item"> <a 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href="/about-us/what-we-do/working-in-partnership/visitor-levy-expert-group" class="third-nav__link">Visitor Levy Expert Group</a> </li> <li class="third-nav__item"> <a href="/about-us/what-we-do/working-in-partnership" class="third-nav__link">Working in partnership</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/our-team" class="second-nav__link">Our team</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-team/chairman" class="third-nav__link">Chair</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/chief-executive" class="third-nav__link">Chief Executive</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/directorates" class="third-nav__link">Directorates</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board" class="third-nav__link">The Board</a> </li> <li class="third-nav__item"> <a href="/about-us/our-team/board/board-minutes" class="third-nav__link">The Board minutes</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/our-policies" class="second-nav__link">Our policies</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/our-policies/equality" class="third-nav__link">Equality strategy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/complaints-feedback" class="third-nav__link">Feedback and complaints</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/freedom-of-information" class="third-nav__link">Freedom of information</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/procurement" class="third-nav__link">Procurement policy</a> </li> <li class="third-nav__item"> <a href="/about-us/our-policies/sustainability" class="third-nav__link">Sustainability policy</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/annual-corporate-reports" class="second-nav__link">Annual and corporate reports</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/annual-report" class="third-nav__link">Our annual report</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/our-disclosures" class="third-nav__link">Our disclosures</a> </li> <li class="third-nav__item"> <a href="/about-us/annual-corporate-reports/sustainability-report" class="third-nav__link">Sustainability report</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/jobs-careers" class="second-nav__link">Jobs and careers</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="https://visitscotland.taleo.net/careersection/vs+external/jobsearch.ftl?lang=en&portal=8105010247" class="third-nav__link">Current vacancies</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/early-careers" class="third-nav__link">Early careers</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/life-at-visitscotland" class="third-nav__link">Life at VisitScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/jobs-careers/recruitment-process" class="third-nav__link">Our recruitment process</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a href="/about-us/contact" class="second-nav__link">Contact us</a> <div class="third-nav"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/about-us/contact/eventscotland" class="third-nav__link">EventScotland</a> </li> <li class="third-nav__item"> <a href="/about-us/contact/regional-team" class="third-nav__link">Regional team</a> </li> </ul> </div> </li> </ul> </div> </li> </ul> </div> </div> </nav> <button id="main-nav-bar__search-show" class="main-nav-bar__search-show" data-toggle-search="navbar-search--show" data-test="main-nav-search-show-button"> <span class="sr-only">Search site</span><i class="icon icon-search"></i> </button> <form id="main-nav-bar__search-form" class="main-nav-bar__search-form d-none d-xl-block" role="search" aria-label="Site search" data-test="main-nav-search-form"> <div class="main-nav-bar__search-form__row"> <label for="query" class="sr-only">Search</label> <input class="main-nav-bar__search-form__row__input" type="text" placeholder="Search" name="query" autocomplete="off" id="query" /> <button aria-label="Close" class="sr-only" type="submit" tabindex="-1">Search site</button> <button id="main-nav-bar__search-hide" class="main-nav-bar__search-form__row__button"><span class="sr-only">Close</span><i class="icon icon-cross"></i></button> </div> </form> </div> </div> <div class="d-xl-none"> <nav aria-label="Main menu mobile"> <div class="mobile-nav-bar"> <div class="main-nav" id="mobile-nav" data-test-mobile-nav> <form class="mobile-nav-bar__search" role="search" aria-label="Mobile search search" action="/search" method="get" data-test="mobile-nav-search-form"> <div class="mobile-nav-bar__search__row"> <label for="query-mobile" class="sr-only">Search</label> <input class="mobile-nav-bar__search__row__input" type="text" placeholder="Search" name="query" id="query-mobile" /> <button class="mobile-nav-bar__search__row__button" type="submit"><span class="sr-only">Search site</span><i class="icon icon-search"></i></button> </div> </form> <ul class="main-nav__list"> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-1" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Supporting your business <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-1"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/supporting-your-business"> Supporting your business home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-11" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Delivering a quality visitor experience<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-11"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience" class="third-nav__link">Delivering a quality visitor experience</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/camping-caravan-parks" class="third-nav__link" data-test-third-nav>Camping and caravan parks best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/food-tourism-industry" class="third-nav__link" data-test-third-nav>Food tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/hotels" class="third-nav__link" data-test-third-nav>Hotels best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/self-catering" class="third-nav__link" data-test-third-nav>Self-catering best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/small-serviced" class="third-nav__link" data-test-third-nav>Small serviced accommodation best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/visitor-attractions" class="third-nav__link" data-test-third-nav>Visitor attractions best practice guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/brown-tourist-signs" class="third-nav__link" data-test-third-nav>Brown tourist signs</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/visitor-experience/scottish-thistle-awards" class="third-nav__link" data-test-third-nav>Scottish Thistle Awards</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-12" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Responsible tourism<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-12"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism" class="third-nav__link">Responsible tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/inclusion" class="third-nav__link" data-test-third-nav>Accessible and inclusive tourism</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change" class="third-nav__link" data-test-third-nav>Climate change in Scotland</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/green-certification-schemes" class="third-nav__link" data-test-third-nav>Green certification schemes</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-impact-guide" class="third-nav__link" data-test-third-nav>Reduce your climate impact guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/responsible-visitor-guide" class="third-nav__link" data-test-third-nav>Responsible visitor industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/responsible-tourism/climate-change/sustainable-factsheets" class="third-nav__link" data-test-third-nav>Sustainable factsheets</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-13" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Advice<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-13"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/advice" class="third-nav__link">Advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/copyright-policies-licensing" class="third-nav__link" data-test-third-nav>Copyright, licensing & government policy advice</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/electronic-travel-authorisation" class="third-nav__link" data-test-third-nav>Electronic travel authorisation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/short-term-lets-legislation" class="third-nav__link" data-test-third-nav>Short-term lets legislation</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/travel-distribution" class="third-nav__link" data-test-third-nav>Travel distribution</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/advice/visitor-levy" class="third-nav__link" data-test-third-nav>Visitor levy</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-14" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Digital skills<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-14"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills" class="third-nav__link">Digital skills</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/artificial-intelligence" class="third-nav__link" data-test-third-nav>Using AI in your digital activities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/digital-essentials" class="third-nav__link" data-test-third-nav>Essentials of digital marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/getting-started" class="third-nav__link" data-test-third-nav>Get started with digital</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/improving-performance" class="third-nav__link" data-test-third-nav>Improve your online performance</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/digital-skills/know-your-customers" class="third-nav__link" data-test-third-nav>Know your customers</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-15" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Marketing<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-15"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/supporting-your-business/marketing" class="third-nav__link">Marketing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities" class="third-nav__link" data-test-third-nav>Marketing opportunities</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/toolkits/cycling" class="third-nav__link" data-test-third-nav>Cycling tourism industry guide</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/national-tourism-website" class="third-nav__link" data-test-third-nav>Free business listing</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/photography-imagery" class="third-nav__link" data-test-third-nav>Free images and video</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/calendar" class="third-nav__link" data-test-third-nav>Our marketing calendar</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing-toolkits" class="third-nav__link" data-test-third-nav>Toolkits</a> </li> <li class="third-nav__item"> <a href="/supporting-your-business/marketing/opportunities/press" class="third-nav__link" data-test-third-nav>Working with the press</a> </li> </ul> </div> </li> </ul> </div> </li> <li class="main-nav__item main-nav__item--with-children"> <a class="main-nav__link " href="#mobile-second-nav-2" data-mobile-navigation-toggle="second-nav--show" data-nav-arrow-toggle data-test-mobile-main-toggle aria-expanded="false"> Research and insights <i class="icon icon-chevron-down"></i> </a> <div class="second-nav" id="mobile-second-nav-2"> <ul class="second-nav__list"> <li class="second-nav__item"> <a class="second-nav__link" href="/research-insights"> Research and insights home</a> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-21" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>About our visitors<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-21"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors" class="third-nav__link">About our visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/accommodation-types" class="third-nav__link" data-test-third-nav>Accommodation types visitors use in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/how-visitors-travel-to-scotland" class="third-nav__link" data-test-third-nav>How visitors travel to and around Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/international" class="third-nav__link" data-test-third-nav>International visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/planning-booking-behaviours" class="third-nav__link" data-test-third-nav>Planning and booking behaviours</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/types" class="third-nav__link" data-test-third-nav>Types of visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/uk" class="third-nav__link" data-test-third-nav>UK visitors</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/interests-activities" class="third-nav__link" data-test-third-nav>Visitor interests and activities</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/visitor-survey" class="third-nav__link" data-test-third-nav>Visitor survey</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-visitors/why-people-choose-scotland" class="third-nav__link" data-test-third-nav>Why people choose Scotland</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-22" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>About our industry<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-22"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/about-our-industry" class="third-nav__link">About our industry</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/accommodation" class="third-nav__link" data-test-third-nav>Accommodation in Scotland - occupancy statistics</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/cruise-tourism-insights" class="third-nav__link" data-test-third-nav>Cruise tourism in Scotland</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/events-wellbeing-report" class="third-nav__link" data-test-third-nav>Impact of events on wellbeing</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/covid-19-impact" class="third-nav__link" data-test-third-nav>Impact of coronavirus (COVID-19)</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/scottish-tourism-observatory" class="third-nav__link" data-test-third-nav>Scottish tourism observatory</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/tourism-employment" class="third-nav__link" data-test-third-nav>Tourism employment</a> </li> <li class="third-nav__item"> <a href="/research-insights/about-our-industry/visitor-attractions" class="third-nav__link" data-test-third-nav>Visitor attractions</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-23" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Regions<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-23"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/regions" class="third-nav__link">Regions</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/aberdeen-aberdeenshire" class="third-nav__link" data-test-third-nav>Aberdeen, Aberdeenshire and Moray Speyside</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/argyll-isles" class="third-nav__link" data-test-third-nav>Argyll and the Isles</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/ayrshire-arran" class="third-nav__link" data-test-third-nav>Ayrshire and Arran</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dumfries-galloway" class="third-nav__link" data-test-third-nav>Dumfries and Galloway</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/dundee-angus" class="third-nav__link" data-test-third-nav>Dundee and Angus</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/edinburgh-lothians" class="third-nav__link" data-test-third-nav>Edinburgh and the Lothians</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/fife" class="third-nav__link" data-test-third-nav>Fife</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/glasgow-clyde-valley" class="third-nav__link" data-test-third-nav>Glasgow and the Clyde Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/highlands" class="third-nav__link" data-test-third-nav>Highlands</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/orkney" class="third-nav__link" data-test-third-nav>Orkney</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/outer-hebrides" class="third-nav__link" data-test-third-nav>Outer Hebrides</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/perthshire" class="third-nav__link" data-test-third-nav>Perthshire</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/scottish-borders" class="third-nav__link" data-test-third-nav>Scottish Borders</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/shetland" class="third-nav__link" data-test-third-nav>Shetland</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/stirling-forth-valley" class="third-nav__link" data-test-third-nav>Stirling and Forth Valley</a> </li> <li class="third-nav__item"> <a href="/research-insights/regions/national-parks" class="third-nav__link" data-test-third-nav>Scotland's National Parks</a> </li> </ul> </div> </li> <li class="second-nav__item"> <a class="second-nav__link " href="#mobile-third-nav-24" data-mobile-navigation-toggle="third-nav--show" data-test-mobile-second-toggle>Responsible tourism insights<i class="icon icon-chevron-down"></i></a> <div class="third-nav" id="mobile-third-nav-24"> <ul class="third-nav__list"> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism" class="third-nav__link">Responsible tourism insights</a> </li> <li class="third-nav__item"> <a href="/research-insights/responsible-tourism/accessible" class="third-nav__link" data-test-third-nav>Accessible and inclusive tourism insights</a> </li> <li class="third-nav__item"> <a 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</div> </div> </div> <div> <div> <article class="pt-5 has-edit-button" aria-label="main article"> <div class="banner__header__text no-image"> <div class="container"> <hgroup class="content-article pb-lg"> <h1 class="banner__header__text__title no-image"> Glasgow and the Clyde Valley </h1> <p class="article__summary mb-1 mt-2 font-weight-bold">Insight on tourism in Glasgow and the Clyde Valley.</p> <div class="article-read-time mt-5"> <p> <span class="article-read-time__minutes">0</span> min read </p> <hr/> </div> </hgroup> </div> </div> <div class="has-edit-button"> </div> <header data-test="page-header"> </header> <div class="background-auto-wrapper"> <div class="split-block bg-white" > <div class="has-edit-button"> </div> <div class="container py-lg" data-test="split-block"> <div class="row"> <div class="col-12 col-lg-7 split-block__first-column user-content"> <h2 data-test="split-block-heading">Overview</h2> <div data-test="split-block-body"> <ul> <li>Insight on tourism in Glasgow and the Clyde Valley (also known as the wider Glasgow area) is available from a range of different sources. These include tourism monitors, national statistics, and commissioned research.</li> <li>On this page, you will find key data for the area. There are also links to further information regarding a particular source or study.</li> <li>This region covers the local authority areas of East Dunbartonshire, East Renfrewshire, Glasgow City, Inverclyde, North Lanarkshire, Renfrewshire, South Lanarkshire, and West Dunbartonshire.</li> <li>In 2023, there were a total of 3.53 million overnight tourism visits to Glasgow and the Clyde Valley and a total overnight tourism spend of  拢1,075 million.</li> <li>In 2023,  there was a total of 2.74 million overnight tourism visits to Glasgow and a total overnight tourism spend of 拢935 million (Glasgow city only).</li> </ul> </div> </div> <div class="col-12 col-lg-5 col-md-8"> <div class="anchor-link-list"> <h3>In this article:</h3> <ul class="anchor-link-list__list"> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#statistics">1. Key statistics</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#survey">2. Scotland Visitor Survey 2023</a> </li> <li class="anchor-link-list__item"> <a class="anchor-link-list__link" href="#method">3. Methodology</a> </li> </ul> </div> </div> </div> </div> </div> <div class="background-auto bg-xxlight" id="statistics"> <div class="has-edit-button"> </div> <article class="has-edit-button" data-test="key-statistics"> <div class="key-statistics"> <div class="container py-lg"> <div class="row"> <div class="col-12"> <h2 class="my-4" data-test="key-statistics-heading">1. Key statistics (Glasgow and Clyde Valley)</h2> </div> </div> <div class="row"> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/international-traveller.svg/international-traveller.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">3.53 million</p> <p class="key-statistics__card__description">total overnight visits by international and domestic visitors in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/hostel.svg/hostel.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">10.9 million</p> <p class="key-statistics__card__description">total nights spent in accommodations by international and domestic visitors in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/investment.svg/investment.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">拢1,075 million</p> <p class="key-statistics__card__description">total spend by international and domestic visitors 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/backpack-walker.svg/backpack-walker.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">拢305</p> <p class="key-statistics__card__description">average overnight visitor spend in 2023</p> </div> </div> </div> <div class="row"> <p class="col-12 col-lg-7 mt-4 mb-0"> <small>Figures shown represent tourism performance for Glasgow and the Clyde Valley, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey, 2023.</small> </p> </div> </div> </div> </article> </div> <div class="background-auto bg-xxlight" > <div class="has-edit-button"> </div> <article class="has-edit-button" data-test="key-statistics"> <div class="key-statistics"> <div class="container py-lg"> <div class="row"> <div class="col-12"> <h2 class="my-4" data-test="key-statistics-heading">Key statistics (Glasgow City)</h2> </div> </div> <div class="row"> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/historic-sites.svg/historic-sites.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">2.74 million</p> <p class="key-statistics__card__description">total overnight trips by international and domestic visitors in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/hotel.svg/hotel.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">8.63 million</p> <p class="key-statistics__card__description">total nights spent in accommodations by international and domestic visitors in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/spend.svg/spend.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">拢935 million</p> <p class="key-statistics__card__description">total spend by international and domestic visitors in 2023</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/sharing.svg/sharing.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">拢341</p> <p class="key-statistics__card__description">average overnight visitor spend in 2023</p> </div> </div> </div> <div class="row"> <p class="col-12 col-lg-7 mt-4 mb-0"> <small>Figures shown represent tourism performance for Glasgow, 2023. Sources: International Passenger Survey 2023, Great Britain Tourism Survey 2023.</small> </p> </div> </div> </div> </article> </div> <div class="background-auto bg-xxlight py-lg" > <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h3>Domestic overnight tourism</h3> <table border="1" cellpadding="1" cellspacing="1"> <tbody> <tr> <td>Region</td> <td>Domestic visits</td> <td>Domestic nights</td> <td>Domestic spend</td> </tr> <tr> <td>Glasgow and the Clyde Valley</td> <td>2,786,000</td> <td>6,455,000</td> <td>拢695 million</td> </tr> <tr> <td>Glasgow City</td> <td>2,053,000</td> <td>4,604,000</td> <td>拢580 million</td> </tr> </tbody> </table> <p><sup>Source: Great Britain Tourism Survey, 2023</sup></p> <p>Do you want to see this data as a graph or view past year figures?</p> <a href="https://tourismobservatory.scot/data/insights/domestic-overnight-visitors-to-regions-of-scotland-2013-to-2019/" class="button button--keyline button--icon-right mb-4 mt-2" aria-label='View graphs and data on tourismobservatory.scot' data-test='cta-button-secondary'>View graphs and data on tourismobservatory.scot<i class="icon icon-arrow-right"></i> </a> </div> <div class="content-article__content-column"> <h3>International overnight tourism</h3> <table border="1" cellpadding="1" cellspacing="1"> <tbody> <tr> <td>Region</td> <td>International visits</td> <td>International nights</td> <td>International spend</td> </tr> <tr> <td>Glasgow and the Clyde Valley</td> <td>740,000</td> <td>4,455,000</td> <td>拢380 million</td> </tr> <tr> <td>Glasgow City</td> <td>685,000</td> <td>4,030,000</td> <td>拢335 million</td> </tr> </tbody> </table> <p><sub>Source: International Passenger Survey, 2023 </sub></p> <p>Do you want to see this data as a graph or view past year figures?</p> <a href="https://tourismobservatory.scot/data/insights/international-visitors-to-the-regions-of-scotland/" class="button button--keyline button--icon-right mb-4 mt-2" aria-label='View graphs and data on tourismobservatory.scot' data-test='cta-button-secondary'>View graphs and data on tourismobservatory.scot<i class="icon icon-arrow-right"></i> </a> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-xxlight py-lg" > <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h3>Employment and economic performance</h3> <table border="1" cellpadding="1" cellspacing="1"> <tbody> <tr> <td>Local Authority</td> <td>Tourism employment in 2023</td> <td>Tourism employment as a percentage of all employment</td> <td>Tourism businesses in 2024</td> <td>Tourism businesses as a percentage of all businesses</td> <td>Tourism Turnover in 2022</td> <td>Total tourism GVA per head in 2022</td> </tr> <tr> <td>East Dunbartonshire</td> <td>2,500</td> <td>5.2%</td> <td>190</td> <td>6.4%</td> <td>拢95million</td> <td>拢18,171</td> </tr> <tr> <td>East Renfrewshire</td> <td>2,250</td> <td>5.1%</td> <td>185</td> <td>6.6%</td> <td>拢89million</td> <td>拢25,223</td> </tr> <tr> <td>Glasgow City</td> <td>36,000</td> <td>11.5%</td> <td>2,120</td> <td>10.1%</td> <td>拢1,682 million</td> <td> <p>拢22,888</p> </td> </tr> <tr> <td>Inverclyde</td> <td>2,500</td> <td>7.4%</td> <td>175</td> <td>10.5%</td> <td>拢100 million</td> <td>拢26,589</td> </tr> <tr> <td>North Lanarkshire</td> <td>7,000</td> <td>4.4%</td> <td>655</td> <td>7.8%</td> <td>拢224 million</td> <td>拢14,449</td> </tr> <tr> <td>Renfrewshire</td> <td>7,000</td> <td>7.9%</td> <td>440</td> <td>8.5%</td> <td>拢262 million</td> <td>拢24,313</td> </tr> <tr> <td>South Lanarkshire</td> <td>10,000</td> <td>6.4%</td> <td>715</td> <td>7.5%</td> <td>拢267 million</td> <td>拢12,924</td> </tr> <tr> <td>West Dunbartonshire</td> <td>3,500</td> <td>8.5%</td> <td>220</td> <td>11.0%</td> <td>拢104 million</td> <td>拢33,880</td> </tr> </tbody> </table> <p><sup>Source: Scottish Growth Sector Statistics, December 2024</sup></p> <p>Do you want to see this data as a graph, a time series, or a data file (CSV)?</p> <a href="https://tourismobservatory.scot/data/insights/tourism-businesses-in-scotland/?backid=1496" class="button button--keyline button--icon-right mb-4 mt-2" aria-label='View this data as a time series on tourismobservatory.scot' data-test='cta-button-secondary'>View this data as a time series on tourismobservatory.scot<i class="icon icon-arrow-right"></i> </a> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-white py-lg" id="survey"> <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> 2. Scotland Visitor Survey 2023 </h2> <p>In 2023, we commissioned the Scotland Visitor Survey to gather insight on visitor attitudes and behaviours. The scope of the survey was leisure overnight visitors only.</p> <p>The survey explores all aspects of the visitor experience in Scotland. Further information on the background, methodology, and key highlights from the survey is also available.</p> <p><a href="https://www.visitscotland.org/research-insights/about-our-visitors/visitor-survey">Browse Scotland Visitor Survey 2023.</a></p> <p>The visitor survey also allows us to explore the experiences of visitors who stayed overnight in a specific area.</p> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-white" > <div class="has-edit-button"> </div> <article class="has-edit-button" data-test="key-statistics"> <div class="key-statistics"> <div class="container py-lg"> <div class="row"> <div class="col-12"> <h2 class="my-4" data-test="key-statistics-heading">Overnight visitors to Glasgow</h2> </div> </div> <div class="row"> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/hostel.svg/hostel.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">43%</p> <p class="key-statistics__card__description">were domestic visitors</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/sharing.svg/sharing.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">57%</p> <p class="key-statistics__card__description">were international visitors</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/visitors.svg/visitors.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">58%</p> <p class="key-statistics__card__description">were repeat visitors</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/improve-quaity-of-life.svg/improve-quaity-of-life.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">16%</p> <p class="key-statistics__card__description">were on a trip of a lifetime</p> </div> </div> </div> <div class="row"> <p class="col-12 col-lg-7 mt-4 mb-0"> <small>Source: Scotland Visitor Survey 2023 (please note these figures cover Glasgow City only)</small> </p> </div> </div> </div> </article> </div> <div class="background-download background-auto py-lg bg-white"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8"> <div class="download" data-test="download" > <div class="has-edit-button"> </div> <div class="d-md-flex"> <div class="p-3"> <div class="download__details"> <div class="download__details__icon"> <img width="50" height="75" src="/webfiles/1733842162998/assets/dist/images/icons/download-pdf.svg" alt="" loading="lazy" /> </div> <h2 class="h4 my-0" data-test="download-title">Scotland Visitor Survey 2023 - Glasgow factsheet</h2> <p class="mt-0 mb-1 font-size-xxs" data-test="download-date">Published June 2024</p> <p class="my-0 font-size-xxs" data-test="download-description"></p> </div> </div> <div class="align-self-center ml-auto px-3 pb-3 pb-md-0"> <a download class="button button--icon-right" href="/binaries/content/assets/dot-org/pdf/research-insights/scotland-visitor-survey-2023-local-area-fact-sheet-glasgow.pdf" data-test="download-button" aria-label="Download PDF Scotland Visitor Survey 2023 local area factsheet Glasgow (1,260Kb)">Download (1,260Kb)<i class="icon icon-download"></i></a> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-white" > <div class="has-edit-button"> </div> <article class="has-edit-button" data-test="key-statistics"> <div class="key-statistics"> <div class="container py-lg"> <div class="row"> <div class="col-12"> <h2 class="my-4" data-test="key-statistics-heading">Overnight visitors to Wider Glasgow</h2> </div> </div> <div class="row"> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/camera.svg/camera.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">73%</p> <p class="key-statistics__card__description">were domestic visitors</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/dmc.svg/dmc.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">27%</p> <p class="key-statistics__card__description">were international visitors</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/visitors.svg/visitors.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">70%</p> <p class="key-statistics__card__description">were repeat visitors</p> </div> </div> <div class="col-12 col-sm-6 col-lg-3"> <div class="key-statistics__card"> <div class="key-statistics__card__image lazyload" data-bg="/binaries/content/gallery/dot-org/illustrations/improve-quaity-of-life.svg/improve-quaity-of-life.svg/bloat%3Asm"></div> <p class="key-statistics__card__title">8%</p> <p class="key-statistics__card__description">were on a trip of a lifetime</p> </div> </div> </div> <div class="row"> <p class="col-12 col-lg-7 mt-4 mb-0"> <small>Source: Scotland Visitor Survey 2023 (please note these figures exclude Glasgow City)</small> </p> </div> </div> </div> </article> </div> <div class="background-download background-auto py-lg bg-white"> <div class="container"> <div class="row"> <div class="col-12 col-lg-8"> <div class="download" data-test="download" > <div class="has-edit-button"> </div> <div class="d-md-flex"> <div class="p-3"> <div class="download__details"> <div class="download__details__icon"> <img width="50" height="75" src="/webfiles/1733842162998/assets/dist/images/icons/download-pdf.svg" alt="" loading="lazy" /> </div> <h2 class="h4 my-0" data-test="download-title">Scotland Visitor Survey 2023 - Wider Glasgow factsheet</h2> <p class="mt-0 mb-1 font-size-xxs" data-test="download-date">Published June 2024</p> <p class="my-0 font-size-xxs" data-test="download-description"></p> </div> </div> <div class="align-self-center ml-auto px-3 pb-3 pb-md-0"> <a download class="button button--icon-right" href="/binaries/content/assets/dot-org/pdf/research-insights/scotland-visitor-survey-2023-local-area-fact-sheet-wider-glasgow.pdf" data-test="download-button" aria-label="Download PDF Scotland Visitor Survey wider Glasgow (1,278Kb)">Download (1,278Kb)<i class="icon icon-download"></i></a> </div> </div> </div> </div> </div> </div> </div> <div class="background-auto bg-xxlight py-lg" > <div class="container" data-test="content-block-article"> <div class="row"> <div class="col-12 col-lg-7"> <div class="content-article"> <div class="user-content content-article__layout" data-test="content-block-article-body"> <div class="content-article__content-column"> <h2 data-test="content-block-article-heading"> 3. Methodology </h2> <p>The data published on this page is sourced from a number of different studies.</p> <h3>Great Britain Tourism Survey</h3> <p>Jointly sponsored by VisitEngland, VisitScotland and Visit Wales. The sample size for Glasgow and the Clyde Valley was 315 and for Glasgow was 235.<br /> <a href="https://www.visitscotland.org/research-insights/about-our-visitors/uk/overnight-tourism-survey">Browse more information on domestic overnight tourism to Scotland.</a></p> <h3>International Passenger Survey</h3> <p>Carried out by the Office of National Statistics (ONS). VisitBritain, VisitScotland and Visit Wales are sponsors of the survey. The sample size for Glasgow and the Clyde Valley was 854 and for Glasgow was 786.<br /> <a href="https://www.visitscotland.org/research-insights/about-our-visitors/international/annual-performance-report">Browse more information on international tourism performance.</a></p> <h3>Scotland Visitor Survey</h3> <p>Commissioned by VisitScotland. The sample size for Glasgow was 533 and for the Wider Glasgow, excluding Glasgow City was 278. <br /> <a href="https://www.visitscotland.org/research-insights/about-our-visitors/visitor-survey">Explore details from the Scotland Visitor Survey.</a></p> <h3>Scottish Growth Sector Statistics</h3> <p><a href="https://www.gov.scot/publications/industry-statistics/">Read details on industry statistics on gov.scot.</a></p> </div> </div> </div> </div> </div> </div> </div> <div> <div class="has-edit-button"> </div> <section class="banner-cta banner-cta--silver banner-cta--image-left" data-test="banner-cta" > <div class="banner-cta__image"> <img width="360" height="240" alt="" class="lazyload" loading="lazy" data-src="/binaries/content/gallery/dot-org/citys-and-towns/culross.jpg/culross.jpg/bloat%3Asm" data-srcset="/binaries/content/gallery/dot-org/citys-and-towns/culross.jpg/culross.jpg/bloat%3Asm 1x, /binaries/content/gallery/dot-org/citys-and-towns/culross.jpg/culross.jpg/bloat%3Amd 2x" 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