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<div id="p-vector-user-menu-preferences" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-userpage" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <nav class="vector-appearance-landmark" aria-label="Appearance"> <div id="vector-appearance-dropdown" class="vector-dropdown " title="Change the appearance of the page's font size, width, and color" > <input type="checkbox" id="vector-appearance-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-appearance-dropdown" class="vector-dropdown-checkbox " aria-label="Appearance" > <label id="vector-appearance-dropdown-label" for="vector-appearance-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" > Appearance </label> <div class="vector-dropdown-content"> <div id="vector-appearance-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <div id="p-vector-user-menu-notifications" class="vector-menu mw-portlet emptyPortlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> </ul> </div> </div> <div id="p-vector-user-menu-overflow" class="vector-menu mw-portlet" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-sitesupport-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class="">Donate</a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Trademark" title="You are encouraged to create an account and log in; however, it is not mandatory" class="">Create account</a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Trademark" title="You're encouraged to log in; however, it's not mandatory. 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[o]" accesskey="o"> Log in</a></li> </ul> </div> </div> <div id="p-user-menu-anon-editor" class="vector-menu mw-portlet mw-portlet-user-menu-anon-editor" > <div class="vector-menu-heading"> Pages for logged out editors <a href="/wiki/Help:Introduction" aria-label="Learn more about editing">learn more</a> </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="pt-anoncontribs" class="mw-list-item"><a href="/wiki/Special:MyContributions" title="A list of edits made from this IP address [y]" accesskey="y">Contributions</a></li><li id="pt-anontalk" class="mw-list-item"><a href="/wiki/Special:MyTalk" title="Discussion about edits from this IP address [n]" accesskey="n">Talk</a></li> </ul> </div> </div> </div> </div> </nav> </div> </header> </div> <div class="mw-page-container"> <div class="mw-page-container-inner"> <div class="vector-sitenotice-container"> <div id="siteNotice"></div> </div> <div class="vector-column-start"> <div class="vector-main-menu-container"> <div id="mw-navigation"> <nav id="mw-panel" class="vector-main-menu-landmark" aria-label="Site"> <div id="vector-main-menu-pinned-container" class="vector-pinned-container"> </div> </nav> </div> </div> <div class="vector-sticky-pinned-container"> <nav id="mw-panel-toc" aria-label="Contents" data-event-name="ui.sidebar-toc" class="mw-table-of-contents-container vector-toc-landmark"> <div id="vector-toc-pinned-container" class="vector-pinned-container"> <div id="vector-toc" class="vector-toc vector-pinnable-element"> <div class="vector-pinnable-header vector-toc-pinnable-header vector-pinnable-header-pinned" data-feature-name="toc-pinned" data-pinnable-element-id="vector-toc" > <h2 class="vector-pinnable-header-label">Contents</h2> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-toc.pin">move to sidebar</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-toc.unpin">hide</button> </div> <ul class="vector-toc-contents" id="mw-panel-toc-list"> <li id="toc-mw-content-text" class="vector-toc-list-item vector-toc-level-1"> <a href="#" class="vector-toc-link"> <div class="vector-toc-text">(Top)</div> </a> </li> <li id="toc-Terminology" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Terminology"> <div class="vector-toc-text"> 1 Terminology </div> </a> <button aria-controls="toc-Terminology-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Terminology subsection </button> <ul id="toc-Terminology-sublist" class="vector-toc-list"> <li id="toc-Trademarks" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Trademarks"> <div class="vector-toc-text"> 1.1 Trademarks </div> </a> <ul id="toc-Trademarks-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Trademark_symbols" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Trademark_symbols"> <div class="vector-toc-text"> 1.2 Trademark symbols </div> </a> <ul id="toc-Trademark_symbols-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Brand_vs._trademark" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Brand_vs._trademark"> <div class="vector-toc-text"> 1.3 Brand vs. trademark </div> </a> <ul id="toc-Brand_vs._trademark-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Fundamental_concepts" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Fundamental_concepts"> <div class="vector-toc-text"> 2 Fundamental concepts </div> </a> <button aria-controls="toc-Fundamental_concepts-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Fundamental concepts subsection </button> <ul id="toc-Fundamental_concepts-sublist" class="vector-toc-list"> <li id="toc-Public_policy" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Public_policy"> <div class="vector-toc-text"> 2.1 Public policy </div> </a> <ul id="toc-Public_policy-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Comparison_with_patent_and_copyright" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Comparison_with_patent_and_copyright"> <div class="vector-toc-text"> 2.2 Comparison with patent and copyright </div> </a> <ul id="toc-Comparison_with_patent_and_copyright-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-History" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#History"> <div class="vector-toc-text"> 3 History </div> </a> <button aria-controls="toc-History-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle History subsection </button> <ul id="toc-History-sublist" class="vector-toc-list"> <li id="toc-Early_origins" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Early_origins"> <div class="vector-toc-text"> 3.1 Early origins </div> </a> <ul id="toc-Early_origins-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-National_trademarks" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#National_trademarks"> <div class="vector-toc-text"> 3.2 National trademarks </div> </a> <ul id="toc-National_trademarks-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Oldest_registered_trademarks" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Oldest_registered_trademarks"> <div class="vector-toc-text"> 3.3 Oldest registered trademarks </div> </a> <ul id="toc-Oldest_registered_trademarks-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Establishing_rights" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Establishing_rights"> <div class="vector-toc-text"> 4 Establishing rights </div> </a> <button aria-controls="toc-Establishing_rights-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Establishing rights subsection </button> <ul id="toc-Establishing_rights-sublist" class="vector-toc-list"> <li id="toc-First-to-file_and_first-to-use" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#First-to-file_and_first-to-use"> <div class="vector-toc-text"> 4.1 First-to-file and first-to-use </div> </a> <ul id="toc-First-to-file_and_first-to-use-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Distinctiveness" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Distinctiveness"> <div class="vector-toc-text"> 4.2 Distinctiveness </div> </a> <ul id="toc-Distinctiveness-sublist" class="vector-toc-list"> <li id="toc-Acceptable_trademarks" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Acceptable_trademarks"> <div class="vector-toc-text"> 4.2.1 Acceptable trademarks </div> </a> <ul id="toc-Acceptable_trademarks-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Unacceptable_trademarks" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Unacceptable_trademarks"> <div class="vector-toc-text"> 4.2.2 Unacceptable trademarks </div> </a> <ul id="toc-Unacceptable_trademarks-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Clearance_search" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Clearance_search"> <div class="vector-toc-text"> 4.3 Clearance search </div> </a> <ul id="toc-Clearance_search-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-National_registration" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#National_registration"> <div class="vector-toc-text"> 4.4 National registration </div> </a> <ul id="toc-National_registration-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Madrid_System" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Madrid_System"> <div class="vector-toc-text"> 4.5 Madrid System </div> </a> <ul id="toc-Madrid_System-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Maintaining_registration" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Maintaining_registration"> <div class="vector-toc-text"> 4.6 Maintaining registration </div> </a> <ul id="toc-Maintaining_registration-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Enforcing_rights" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Enforcing_rights"> <div class="vector-toc-text"> 5 Enforcing rights </div> </a> <button aria-controls="toc-Enforcing_rights-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Enforcing rights subsection </button> <ul id="toc-Enforcing_rights-sublist" class="vector-toc-list"> <li id="toc-Trademark_infringement" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Trademark_infringement"> <div class="vector-toc-text"> 5.1 Trademark infringement </div> </a> <ul id="toc-Trademark_infringement-sublist" class="vector-toc-list"> <li id="toc-Limits_and_defenses_to_claims_of_infringement" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Limits_and_defenses_to_claims_of_infringement"> <div class="vector-toc-text"> 5.1.1 Limits and defenses to claims of infringement </div> </a> <ul id="toc-Limits_and_defenses_to_claims_of_infringement-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Wrongful_or_groundless_threats_of_infringement" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Wrongful_or_groundless_threats_of_infringement"> <div class="vector-toc-text"> 5.1.2 Wrongful or groundless threats of infringement </div> </a> <ul id="toc-Wrongful_or_groundless_threats_of_infringement-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Dilution" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Dilution"> <div class="vector-toc-text"> 5.2 Dilution </div> </a> <ul id="toc-Dilution-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Other_aspects" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Other_aspects"> <div class="vector-toc-text"> 6 Other aspects </div> </a> <button aria-controls="toc-Other_aspects-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle Other aspects subsection </button> <ul id="toc-Other_aspects-sublist" class="vector-toc-list"> <li id="toc-Sale,_transfer_and_licensing" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Sale,_transfer_and_licensing"> <div class="vector-toc-text"> 6.1 Sale, transfer and licensing </div> </a> <ul id="toc-Sale,_transfer_and_licensing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Licensing" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Licensing"> <div class="vector-toc-text"> 6.2 Licensing </div> </a> <ul id="toc-Licensing-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Domain_names" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Domain_names"> <div class="vector-toc-text"> 6.3 Domain names </div> </a> <ul id="toc-Domain_names-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-International_law" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#International_law"> <div class="vector-toc-text"> 7 International law </div> </a> <button aria-controls="toc-International_law-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> Toggle International law subsection </button> <ul id="toc-International_law-sublist" class="vector-toc-list"> <li id="toc-Territorial_application" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Territorial_application"> <div class="vector-toc-text"> 7.1 Territorial application </div> </a> <ul id="toc-Territorial_application-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Madrid_system_2" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Madrid_system_2"> <div class="vector-toc-text"> 7.2 Madrid system </div> </a> <ul id="toc-Madrid_system_2-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Trademark_Law_Treaty_of_1994,_and_the_Singapore_Trademark_Law_Treaty_of_2006" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Trademark_Law_Treaty_of_1994,_and_the_Singapore_Trademark_Law_Treaty_of_2006"> <div class="vector-toc-text"> 7.3 Trademark Law Treaty of 1994, and the Singapore Trademark Law Treaty of 2006 </div> </a> <ul id="toc-Trademark_Law_Treaty_of_1994,_and_the_Singapore_Trademark_Law_Treaty_of_2006-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-EU_Trademark_system" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#EU_Trademark_system"> <div class="vector-toc-text"> 7.4 EU Trademark system </div> </a> <ul id="toc-EU_Trademark_system-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Well-known_status" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Well-known_status"> <div class="vector-toc-text"> 7.5 Well-known status </div> </a> <ul id="toc-Well-known_status-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Protection_of_well-known_marks" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Protection_of_well-known_marks"> <div class="vector-toc-text"> 7.6 Protection of well-known marks </div> </a> <ul id="toc-Protection_of_well-known_marks-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> 8 See also </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> 9 References </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> 10 External links </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" > Toggle the table of contents </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading">Trademark</h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 75 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-75" aria-hidden="true" > 75 languages </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ang mw-list-item"><a href="https://ang.wikipedia.org/wiki/Ceapungt%C4%81cn" title="Ceapungtācn – Old English" lang="ang" hreflang="ang" data-title="Ceapungtācn" data-language-autonym="Ænglisc" data-language-local-name="Old English" class="interlanguage-link-target">Ænglisc</a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B9%D9%84%D8%A7%D9%85%D8%A9_%D8%AA%D8%AC%D8%A7%D8%B1%D9%8A%D8%A9" title="علامة تجارية – Arabic" lang="ar" hreflang="ar" data-title="علامة تجارية" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target">العربية</a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/%C6%8Fmt%C9%99%C9%99_ni%C5%9Fan%C4%B1" title="Əmtəə nişanı – Azerbaijani" lang="az" hreflang="az" data-title="Əmtəə nişanı" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target">Azərbaycanca</a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%AC%E0%A6%BE%E0%A6%A3%E0%A6%BF%E0%A6%9C%E0%A7%8D%E0%A6%AF%E0%A6%BF%E0%A6%95_%E0%A6%AE%E0%A6%BE%E0%A6%B0%E0%A7%8D%E0%A6%95%E0%A6%BE" title="বাণিজ্যিক মার্কা – Bangla" lang="bn" hreflang="bn" data-title="বাণিজ্যিক মার্কা" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target">বাংলা</a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/Siong-phiau" title="Siong-phiau – Minnan" lang="nan" hreflang="nan" data-title="Siong-phiau" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnan" class="interlanguage-link-target">閩南語 / Bân-lâm-gú</a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/%D0%A2%D0%B0%D0%B2%D0%B0%D1%80%D0%BD%D1%8B_%D0%B7%D0%BD%D0%B0%D0%BA" title="Таварны знак – Belarusian" lang="be" hreflang="be" data-title="Таварны знак" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target">Беларуская</a></li><li class="interlanguage-link interwiki-be-x-old mw-list-item"><a href="https://be-tarask.wikipedia.org/wiki/%D0%A2%D0%B0%D0%B2%D0%B0%D1%80%D0%BD%D1%8B_%D0%B7%D0%BD%D0%B0%D0%BA" title="Таварны знак – Belarusian (Taraškievica orthography)" lang="be-tarask" hreflang="be-tarask" data-title="Таварны знак" data-language-autonym="Беларуская (тарашкевіца)" data-language-local-name="Belarusian (Taraškievica orthography)" class="interlanguage-link-target">Беларуская (тарашкевіца)</a></li><li class="interlanguage-link interwiki-bg mw-list-item"><a href="https://bg.wikipedia.org/wiki/%D0%A2%D1%8A%D1%80%D0%B3%D0%BE%D0%B2%D1%81%D0%BA%D0%B0_%D0%BC%D0%B0%D1%80%D0%BA%D0%B0" title="Търговска марка – Bulgarian" lang="bg" hreflang="bg" data-title="Търговска марка" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target">Български</a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Marca_registrada" title="Marca registrada – Catalan" lang="ca" hreflang="ca" data-title="Marca registrada" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target">Català</a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Ochrann%C3%A1_zn%C3%A1mka" title="Ochranná známka – Czech" lang="cs" hreflang="cs" data-title="Ochranná známka" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target">Čeština</a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Varem%C3%A6rke" title="Varemærke – Danish" lang="da" hreflang="da" data-title="Varemærke" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target">Dansk</a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Marke_(Recht)" title="Marke (Recht) – German" lang="de" hreflang="de" data-title="Marke (Recht)" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target">Deutsch</a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Kaubam%C3%A4rk" title="Kaubamärk – Estonian" lang="et" hreflang="et" data-title="Kaubamärk" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target">Eesti</a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/%CE%95%CE%BC%CF%80%CE%BF%CF%81%CE%B9%CE%BA%CF%8C_%CF%83%CE%AE%CE%BC%CE%B1" title="Εμπορικό σήμα – Greek" lang="el" hreflang="el" data-title="Εμπορικό σήμα" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target">Ελληνικά</a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Marca_(registro)" title="Marca (registro) – Spanish" lang="es" hreflang="es" data-title="Marca (registro)" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target">Español</a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Registrita_marko" title="Registrita marko – Esperanto" lang="eo" hreflang="eo" data-title="Registrita marko" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target">Esperanto</a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Marka_erregistratu" title="Marka erregistratu – Basque" lang="eu" hreflang="eu" data-title="Marka erregistratu" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target">Euskara</a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D9%86%D9%85%D8%A7%D8%AF_%D8%A8%D8%A7%D8%B2%D8%B1%DA%AF%D8%A7%D9%86%DB%8C" title="نماد بازرگانی – Persian" lang="fa" hreflang="fa" data-title="نماد بازرگانی" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target">فارسی</a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Droit_des_marques" title="Droit des marques – French" lang="fr" hreflang="fr" data-title="Droit des marques" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target">Français</a></li><li class="interlanguage-link interwiki-fy mw-list-item"><a href="https://fy.wikipedia.org/wiki/Merknamme" title="Merknamme – Western Frisian" lang="fy" hreflang="fy" data-title="Merknamme" data-language-autonym="Frysk" data-language-local-name="Western Frisian" class="interlanguage-link-target">Frysk</a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Tr%C3%A1dmharc" title="Trádmharc – Irish" lang="ga" hreflang="ga" data-title="Trádmharc" data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target">Gaeilge</a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Marca_rexistrada" title="Marca rexistrada – Galician" lang="gl" hreflang="gl" data-title="Marca rexistrada" data-language-autonym="Galego" data-language-local-name="Galician" class="interlanguage-link-target">Galego</a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EC%83%81%ED%91%9C" title="상표 – Korean" lang="ko" hreflang="ko" data-title="상표" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target">한국어</a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D4%B1%D5%BA%D6%80%D5%A1%D5%B6%D6%84%D5%A1%D5%B6%D5%AB%D5%B7" title="Ապրանքանիշ – Armenian" lang="hy" hreflang="hy" data-title="Ապրանքանիշ" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target">Հայերեն</a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%9F%E0%A5%8D%E0%A4%B0%E0%A5%87%E0%A4%A1%E0%A4%AE%E0%A4%BE%E0%A4%B0%E0%A5%8D%E0%A4%95" title="ट्रेडमार्क – Hindi" lang="hi" hreflang="hi" data-title="ट्रेडमार्क" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target">हिन्दी</a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/%C5%BDig" title="Žig – Croatian" lang="hr" hreflang="hr" data-title="Žig" data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target">Hrvatski</a></li><li class="interlanguage-link interwiki-ilo mw-list-item"><a href="https://ilo.wikipedia.org/wiki/Marka_ti_pabrika" title="Marka ti pabrika – Iloko" lang="ilo" hreflang="ilo" data-title="Marka ti pabrika" data-language-autonym="Ilokano" data-language-local-name="Iloko" class="interlanguage-link-target">Ilokano</a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Merek_dagang" title="Merek dagang – Indonesian" lang="id" hreflang="id" data-title="Merek dagang" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target">Bahasa Indonesia</a></li><li class="interlanguage-link interwiki-is mw-list-item"><a href="https://is.wikipedia.org/wiki/V%C3%B6rumerki" title="Vörumerki – Icelandic" lang="is" hreflang="is" data-title="Vörumerki" data-language-autonym="Íslenska" data-language-local-name="Icelandic" class="interlanguage-link-target">Íslenska</a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Marchio_registrato" title="Marchio registrato – Italian" lang="it" hreflang="it" data-title="Marchio registrato" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target">Italiano</a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A1%D7%99%D7%9E%D7%9F_%D7%9E%D7%A1%D7%97%D7%A8" title="סימן מסחר – Hebrew" lang="he" hreflang="he" data-title="סימן מסחר" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target">עברית</a></li><li class="interlanguage-link interwiki-kn mw-list-item"><a href="https://kn.wikipedia.org/wiki/%E0%B2%9F%E0%B3%8D%E0%B2%B0%E0%B3%87%E0%B2%A1%E0%B3%8D_%E0%B2%AE%E0%B2%BE%E0%B2%B0%E0%B3%8D%E0%B2%95%E0%B3%8D_(%E0%B2%B5%E0%B2%BE%E0%B2%A3%E0%B2%BF%E0%B2%9C%E0%B3%8D%E0%B2%AF_%E0%B2%B8%E0%B3%82%E0%B2%9A%E0%B2%95_%E0%B2%9A%E0%B2%BF%E0%B2%A8%E0%B3%8D%E0%B2%B9%E0%B3%86_)" title="ಟ್ರೇಡ್ ಮಾರ್ಕ್ (ವಾಣಿಜ್ಯ ಸೂಚಕ ಚಿನ್ಹೆ ) – Kannada" lang="kn" hreflang="kn" data-title="ಟ್ರೇಡ್ ಮಾರ್ಕ್ (ವಾಣಿಜ್ಯ ಸೂಚಕ ಚಿನ್ಹೆ )" data-language-autonym="ಕನ್ನಡ" data-language-local-name="Kannada" class="interlanguage-link-target">ಕನ್ನಡ</a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/%E1%83%A1%E1%83%90%E1%83%95%E1%83%90%E1%83%AD%E1%83%A0%E1%83%9D_%E1%83%9C%E1%83%98%E1%83%A8%E1%83%90%E1%83%9C%E1%83%98" title="სავაჭრო ნიშანი – Georgian" lang="ka" hreflang="ka" data-title="სავაჭრო ნიშანი" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target">ქართული</a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/%D0%A2%D0%B0%D1%83%D0%B0%D1%80_%D1%82%D0%B0%D2%A3%D0%B1%D0%B0%D1%81%D1%8B" title="Тауар таңбасы – Kazakh" lang="kk" hreflang="kk" data-title="Тауар таңбасы" data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target">Қазақша</a></li><li class="interlanguage-link interwiki-sw mw-list-item"><a href="https://sw.wikipedia.org/wiki/Alama_biashara" title="Alama biashara – Swahili" lang="sw" hreflang="sw" data-title="Alama biashara" data-language-autonym="Kiswahili" data-language-local-name="Swahili" class="interlanguage-link-target">Kiswahili</a></li><li class="interlanguage-link interwiki-ky mw-list-item"><a href="https://ky.wikipedia.org/wiki/%D0%A2%D0%BE%D0%B2%D0%B0%D1%80%D0%B4%D1%8B%D0%BA_%D0%B1%D0%B5%D0%BB%D0%B3%D0%B8" title="Товардык белги – Kyrgyz" lang="ky" hreflang="ky" data-title="Товардык белги" data-language-autonym="Кыргызча" data-language-local-name="Kyrgyz" class="interlanguage-link-target">Кыргызча</a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Pre%C4%8Du_z%C4%ABme" title="Preču zīme – Latvian" lang="lv" hreflang="lv" data-title="Preču zīme" data-language-autonym="Latviešu" data-language-local-name="Latvian" class="interlanguage-link-target">Latviešu</a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Prek%C4%97s_%C5%BEenklas" title="Prekės ženklas – Lithuanian" lang="lt" hreflang="lt" data-title="Prekės ženklas" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target">Lietuvių</a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/V%C3%A9djegy" title="Védjegy – Hungarian" lang="hu" hreflang="hu" data-title="Védjegy" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target">Magyar</a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/%D0%A0%D0%B5%D0%B3%D0%B8%D1%81%D1%82%D1%80%D0%B8%D1%80%D0%B0%D0%BD_%D0%B7%D0%B0%D1%88%D1%82%D0%B8%D1%82%D0%B5%D0%BD_%D0%B7%D0%BD%D0%B0%D0%BA" title="Регистриран заштитен знак – Macedonian" lang="mk" hreflang="mk" data-title="Регистриран заштитен знак" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target">Македонски</a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%B5%E0%B5%8D%E0%B4%AF%E0%B4%BE%E0%B4%AA%E0%B4%BE%E0%B4%B0%E0%B4%AE%E0%B5%81%E0%B4%A6%E0%B5%8D%E0%B4%B0" title="വ്യാപാരമുദ്ര – Malayalam" lang="ml" hreflang="ml" data-title="വ്യാപാരമുദ്ര" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target">മലയാളം</a></li><li class="interlanguage-link interwiki-mr mw-list-item"><a href="https://mr.wikipedia.org/wiki/%E0%A4%B5%E0%A5%8D%E0%A4%AF%E0%A4%BE%E0%A4%AA%E0%A4%BE%E0%A4%B0%E0%A4%AE%E0%A5%81%E0%A4%A6%E0%A5%8D%E0%A4%B0%E0%A4%BE" title="व्यापारमुद्रा – Marathi" lang="mr" hreflang="mr" data-title="व्यापारमुद्रा" data-language-autonym="मराठी" data-language-local-name="Marathi" class="interlanguage-link-target">मराठी</a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Tanda_dagangan" title="Tanda dagangan – Malay" lang="ms" hreflang="ms" data-title="Tanda dagangan" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target">Bahasa Melayu</a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Merk" title="Merk – Dutch" lang="nl" hreflang="nl" data-title="Merk" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target">Nederlands</a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E5%95%86%E6%A8%99" title="商標 – Japanese" lang="ja" hreflang="ja" data-title="商標" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target">日本語</a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Varemerke" title="Varemerke – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Varemerke" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target">Norsk bokmål</a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Varemerke" title="Varemerke – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="Varemerke" data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target">Norsk nynorsk</a></li><li class="interlanguage-link interwiki-pnb mw-list-item"><a href="https://pnb.wikipedia.org/wiki/%D8%AA%D8%AC%D8%A7%D8%B1%D8%AA%DB%8C_%D9%85%D8%A7%D8%B1%DA%A9" title="تجارتی مارک – Western Punjabi" lang="pnb" hreflang="pnb" data-title="تجارتی مارک" data-language-autonym="پنجابی" data-language-local-name="Western Punjabi" class="interlanguage-link-target">پنجابی</a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Znak_towarowy" title="Znak towarowy – Polish" lang="pl" hreflang="pl" data-title="Znak towarowy" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target">Polski</a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Marca_registrada" title="Marca registrada – Portuguese" lang="pt" hreflang="pt" data-title="Marca registrada" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target">Português</a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Marc%C4%83_%C3%AEnregistrat%C4%83" title="Marcă înregistrată – Romanian" lang="ro" hreflang="ro" data-title="Marcă înregistrată" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target">Română</a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%A2%D0%BE%D0%B2%D0%B0%D1%80%D0%BD%D1%8B%D0%B9_%D0%B7%D0%BD%D0%B0%D0%BA" title="Товарный знак – Russian" lang="ru" hreflang="ru" data-title="Товарный знак" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target">Русский</a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Marka_tregtare" title="Marka tregtare – Albanian" lang="sq" hreflang="sq" data-title="Marka tregtare" data-language-autonym="Shqip" data-language-local-name="Albanian" class="interlanguage-link-target">Shqip</a></li><li class="interlanguage-link interwiki-si mw-list-item"><a href="https://si.wikipedia.org/wiki/%E0%B7%80%E0%B7%99%E0%B7%85%E0%B6%B3_%E0%B6%BD%E0%B6%9A%E0%B7%94%E0%B6%AB" title="වෙළඳ ලකුණ – Sinhala" lang="si" hreflang="si" data-title="වෙළඳ ලකුණ" data-language-autonym="සිංහල" data-language-local-name="Sinhala" class="interlanguage-link-target">සිංහල</a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Trademark" title="Trademark – Simple English" lang="en-simple" hreflang="en-simple" data-title="Trademark" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target">Simple English</a></li><li class="interlanguage-link interwiki-sd mw-list-item"><a href="https://sd.wikipedia.org/wiki/%D8%AA%D8%AC%D8%A7%D8%B1%D8%AA%D9%8A_%D9%86%D8%B4%D8%A7%D9%86" title="تجارتي نشان – Sindhi" lang="sd" hreflang="sd" data-title="تجارتي نشان" data-language-autonym="سنڌي" data-language-local-name="Sindhi" class="interlanguage-link-target">سنڌي</a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Ochrann%C3%A1_zn%C3%A1mka" title="Ochranná známka – Slovak" lang="sk" hreflang="sk" data-title="Ochranná známka" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target">Slovenčina</a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Blagovna_znamka" title="Blagovna znamka – Slovenian" lang="sl" hreflang="sl" data-title="Blagovna znamka" data-language-autonym="Slovenščina" data-language-local-name="Slovenian" class="interlanguage-link-target">Slovenščina</a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%96%D0%B8%D0%B3" title="Жиг – Serbian" lang="sr" hreflang="sr" data-title="Жиг" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target">Српски / srpski</a></li><li class="interlanguage-link interwiki-sh mw-list-item"><a href="https://sh.wikipedia.org/wiki/%C5%BDig" title="Žig – Serbo-Croatian" lang="sh" hreflang="sh" data-title="Žig" data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="Serbo-Croatian" class="interlanguage-link-target">Srpskohrvatski / српскохрватски</a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Tavaramerkki" title="Tavaramerkki – Finnish" lang="fi" hreflang="fi" data-title="Tavaramerkki" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target">Suomi</a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Varum%C3%A4rke" title="Varumärke – Swedish" lang="sv" hreflang="sv" data-title="Varumärke" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target">Svenska</a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Tatak-pangkalakal" title="Tatak-pangkalakal – Tagalog" lang="tl" hreflang="tl" data-title="Tatak-pangkalakal" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target">Tagalog</a></li><li class="interlanguage-link interwiki-ta mw-list-item"><a href="https://ta.wikipedia.org/wiki/%E0%AE%B5%E0%AE%A3%E0%AE%BF%E0%AE%95%E0%AE%9A%E0%AF%8D_%E0%AE%9A%E0%AE%BF%E0%AE%A9%E0%AF%8D%E0%AE%A9%E0%AE%AE%E0%AF%8D" title="வணிகச் சின்னம் – Tamil" lang="ta" hreflang="ta" data-title="வணிகச் சின்னம்" data-language-autonym="தமிழ்" data-language-local-name="Tamil" class="interlanguage-link-target">தமிழ்</a></li><li class="interlanguage-link interwiki-te mw-list-item"><a href="https://te.wikipedia.org/wiki/%E0%B0%9F%E0%B1%8D%E0%B0%B0%E0%B1%87%E0%B0%A1%E0%B1%8D%E2%80%8C%E0%B0%AE%E0%B0%BE%E0%B0%B0%E0%B1%8D%E0%B0%95%E0%B1%8D" title="ట్రేడ్‌మార్క్ – Telugu" lang="te" hreflang="te" data-title="ట్రేడ్‌మార్క్" data-language-autonym="తెలుగు" data-language-local-name="Telugu" class="interlanguage-link-target">తెలుగు</a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B9%80%E0%B8%84%E0%B8%A3%E0%B8%B7%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B8%AB%E0%B8%A1%E0%B8%B2%E0%B8%A2%E0%B8%81%E0%B8%B2%E0%B8%A3%E0%B8%84%E0%B9%89%E0%B8%B2" title="เครื่องหมายการค้า – Thai" lang="th" hreflang="th" data-title="เครื่องหมายการค้า" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target">ไทย</a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Tescilli_marka" title="Tescilli marka – Turkish" lang="tr" hreflang="tr" data-title="Tescilli marka" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target">Türkçe</a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A2%D0%BE%D1%80%D0%B3%D0%BE%D0%B2%D0%B5%D0%BB%D1%8C%D0%BD%D0%B0_%D0%BC%D0%B0%D1%80%D0%BA%D0%B0" title="Торговельна марка – Ukrainian" lang="uk" hreflang="uk" data-title="Торговельна марка" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target">Українська</a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D8%AA%D8%AC%D8%A7%D8%B1%D8%AA%DB%8C_%D9%85%D8%A7%D8%B1%DA%A9%DB%81" title="تجارتی مارکہ – Urdu" lang="ur" hreflang="ur" data-title="تجارتی مارکہ" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target">اردو</a></li><li class="interlanguage-link interwiki-ug mw-list-item"><a href="https://ug.wikipedia.org/wiki/%D8%AA%D8%A7%DB%8B%D8%A7%D8%B1_%D9%85%D8%A7%D8%B1%D9%83%D9%89%D8%B3%D9%89" title="تاۋار ماركىسى – Uyghur" lang="ug" hreflang="ug" data-title="تاۋار ماركىسى" data-language-autonym="ئۇيغۇرچە / Uyghurche" data-language-local-name="Uyghur" class="interlanguage-link-target">ئۇيغۇرچە / Uyghurche</a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Th%C6%B0%C6%A1ng_hi%E1%BB%87u" title="Thương hiệu – Vietnamese" lang="vi" hreflang="vi" data-title="Thương hiệu" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target">Tiếng Việt</a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/%E5%95%86%E6%A0%87" title="商标 – Wu" lang="wuu" hreflang="wuu" data-title="商标" data-language-autonym="吴语" data-language-local-name="Wu" class="interlanguage-link-target">吴语</a></li><li class="interlanguage-link interwiki-zh-yue 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.mw-parser-output .sidebar:not(.notheme) .sidebar-list-title,html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle{background:transparent!important}html.skin-theme-clientpref-os .mw-parser-output .sidebar:not(.notheme) .sidebar-title-with-pretitle a{color:var(--color-progressive)!important}}@media print{body.ns-0 .mw-parser-output .sidebar{display:none!important}}</style><table class="sidebar nomobile nowraplinks hlist"><tbody><tr><th class="sidebar-title"><a href="/wiki/Intellectual_property" title="Intellectual property">Intellectual property</a></th></tr><tr><td class="sidebar-image"><a href="/wiki/File:Intellectual_property_Noun_project.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1c/Intellectual_property_Noun_project.svg/150px-Intellectual_property_Noun_project.svg.png" decoding="async" width="150" height="150" class="mw-file-element" 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protection certificate">Supplementary protection certificate</a></li> <li><a href="/wiki/Trade_dress" title="Trade dress">Trade dress</a></li> <li><a href="/wiki/Trade_secret" title="Trade secret">Trade secret</a></li> <li><a class="mw-selflink selflink">Trademark</a></li> <li><a href="/wiki/Utility_model" title="Utility model">Utility model</a></li></ul></td> </tr><tr><th class="sidebar-heading"> Related topics</th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Abandonware" title="Abandonware">Abandonware</a></li> <li><a href="/wiki/Artificial_intelligence_and_copyright" title="Artificial intelligence and copyright">Artificial intelligence and copyright</a></li> <li><a href="/wiki/Brand_protection" title="Brand protection">Brand protection</a></li> <li><a href="/wiki/Copyright_abolition" title="Copyright abolition">Copyright abolition</a></li> <li><a href="/wiki/Copyright_troll" title="Copyright troll">Copyright troll</a></li> <li><a href="/wiki/Criticism_of_copyright" title="Criticism of copyright">Criticism of copyright</a></li> <li><a href="/wiki/Bioprospecting" title="Bioprospecting">Bioprospecting</a> <ul><li><a href="/wiki/Biopiracy" title="Biopiracy">Biopiracy</a></li></ul></li> <li><a href="/wiki/Idea%E2%80%93expression_distinction" title="Idea–expression distinction">Idea–expression distinction</a></li> <li><a href="/wiki/Limitations_and_exceptions_to_copyright" title="Limitations and exceptions to copyright">Limitations and exceptions to copyright</a> <ul><li><a href="/wiki/Fair_dealing" title="Fair dealing">Fair dealing</a></li> <li><a href="/wiki/Fair_use" title="Fair use">Fair use</a></li> <li><a href="/wiki/Paraphrasing_of_copyrighted_material" title="Paraphrasing of copyrighted material">Paraphrasing</a></li> <li><a href="/wiki/Right_to_quote" title="Right to quote">Right to quote</a></li></ul></li> <li><a href="/wiki/Orphan_work" title="Orphan work">Orphan work</a></li> <li><a href="/wiki/Patent_troll" title="Patent troll">Patent troll</a></li> <li><a href="/wiki/Pirate_Party" title="Pirate Party">Pirate Party</a></li> <li><a href="/wiki/Public_domain" title="Public domain">Public domain</a></li> <li><a href="/wiki/Outline_of_intellectual_property" title="Outline of intellectual property">Outline of intellectual property</a> <ul><li><a href="/wiki/Outline_of_patents" title="Outline of patents">Outline of patents</a></li></ul></li></ul> <hr /> Higher categories: <a href="/wiki/Property" title="Property">Property</a> and <a href="/wiki/Property_law" title="Property law">Property law</a></td> </tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Intellectual_property" title="Template:Intellectual property"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Intellectual_property" title="Template talk:Intellectual property"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Intellectual_property" title="Special:EditPage/Template:Intellectual property"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> A trademark (also written trade mark or trade-mark) is a form of <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> that consists of a word, phrase, symbol, design, or a combination that identifies a <a href="/wiki/Good_(economics_and_accounting)" class="mw-redirect" title="Good (economics and accounting)">product</a> or <a href="/wiki/Service_(economics)" title="Service (economics)">service</a> from a particular source and distinguishes it from others.<a href="#cite_note-1">[1]</a><a href="#cite_note-2">[2]</a><a href="#cite_note-3">[3]</a> Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colors used to create a unique identity.<a href="#cite_note-:24-4">[4]</a><a href="#cite_note-:25-5">[5]</a> For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:24-4">[4]</a> The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources.<a href="#cite_note-7">[7]</a><a href="#cite_note-:32-8">[8]</a> Legal protection for trademarks is typically secured through registration with governmental agencies, such as the <a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">United States Patent and Trademark Office</a> (USPTO) or the <a href="/wiki/European_Union_Intellectual_Property_Office" title="European Union Intellectual Property Office">European Union Intellectual Property Office</a> (EUIPO). Registration provides the owner certain exclusive rights and provides legal remedies against unauthorized use by others.<a href="#cite_note-:10-9">[9]</a><a href="#cite_note-:13-10">[10]</a> Trademark laws vary by jurisdiction but generally allow owners to enforce their rights against infringement, dilution, or unfair competition.<a href="#cite_note-:26-11">[11]</a> International agreements, such as the <a href="/wiki/Paris_Convention_for_the_Protection_of_Industrial_Property" title="Paris Convention for the Protection of Industrial Property">Paris Convention</a> and the <a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid Protocol</a>, simplify the registration and protection of trademarks across multiple countries.<a href="#cite_note-:27-12">[12]</a><a href="#cite_note-:16-13">[13]</a> Additionally, the <a href="/wiki/TRIPS_Agreement" title="TRIPS Agreement">TRIPS Agreement</a> sets minimum standards for trademark protection and enforcement that all member countries must follow.<a href="#cite_note-14">[14]</a><a href="#cite_note-15">[15]</a><a href="#cite_note-16">[16]</a> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Terminology">Terminology</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=1" title="Edit section: Terminology">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Trademarks">Trademarks</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=2" title="Edit section: Trademarks">edit</a>]</div> The term trademark can also be spelled trade mark in regions such as the EU, UK, and Australia, and as trade-mark in Canada. Despite the different spellings, all three terms denote the same concept.<a href="#cite_note-17">[17]</a><a href="#cite_note-18">[18]</a> In the United States, the <a href="/wiki/Lanham_Act" title="Lanham Act">Lanham Act</a> defines a trademark as any word, phrase, symbol, design, or combination of these things used to identify goods or services.<a href="#cite_note-19">[19]</a> Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors.<a href="#cite_note-:02-20">[20]</a> A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods.<a href="#cite_note-21">[21]</a> The term trademark is used to refer to both trademarks and service marks.<a href="#cite_note-:02-20">[20]</a> Similarly, the <a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">World Intellectual Property Organization</a> (WIPO) defines a trademark as a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises.<a href="#cite_note-22">[22]</a> WIPO administers the <a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid Protocol</a>, which allows trademark owners worldwide to file one application to register their trademark in multiple countries.<a href="#cite_note-:27-12">[12]</a><figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Burberry_pattern.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Burberry_pattern.svg/220px-Burberry_pattern.svg.png" decoding="async" width="220" height="220" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Burberry_pattern.svg/330px-Burberry_pattern.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c1/Burberry_pattern.svg/440px-Burberry_pattern.svg.png 2x" data-file-width="335" data-file-height="335" /></a><figcaption>Approximate drawing of Burberry check pattern. The pattern is a registered trademark of <a href="/wiki/Burberry" title="Burberry">Burberry Ltd.</a></figcaption></figure>Almost anything that identifies the source of goods or services can serve as a trademark. In addition to words, slogans, designs, or combinations of these, trademarks can also include <a href="/wiki/Non-conventional_trademark" title="Non-conventional trademark">non-traditional marks</a> like sounds, scents, or colors.<a href="#cite_note-:24-4">[4]</a><a href="#cite_note-:25-5">[5]</a> Under the broad heading of trademarks, there are several specific types commonly encountered, such as trade dress, collective marks, and certification marks: <ul><li>Trade dress: the design and packaging of a product.<a href="#cite_note-:03-23">[23]</a> For example, the distinctive decor of the Hard Rock Cafe restaurant chain is considered trade dress.<a href="#cite_note-24">[24]</a> The Lanham Act protects trade dress when it serves as a source identifier, similar to a trademark.<a href="#cite_note-:03-23">[23]</a></li></ul> <ul><li>Collective mark: A type of trademark used by members of a collective organization to indicate that the goods or services originate from members who meet the organization’s admission standards.<a href="#cite_note-:12-25">[25]</a><a href="#cite_note-26">[26]</a><a href="#cite_note-27">[27]</a> For instance, the collective mark BEST WESTERN is used by its members for hotel services.<a href="#cite_note-:12-25">[25]</a></li></ul> <ul><li>Certification mark: A type of trademark used by authorized individuals or businesses to indicate to consumers that specific goods or services, or their providers, meet the quality standards set by a certifying organization.<a href="#cite_note-:22-28">[28]</a><a href="#cite_note-29">[29]</a><a href="#cite_note-30">[30]</a> For example, the <a href="/wiki/Energy_Star" title="Energy Star">ENERGY STAR</a> certification mark is used by authorized users to show that their products meet the energy efficiency standards established by the U.S. <a href="/wiki/United_States_Environmental_Protection_Agency" title="United States Environmental Protection Agency">Environmental Protection Agency</a>.<a href="#cite_note-:22-28">[28]</a><a href="#cite_note-31">[31]</a></li></ul> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Energy_Star_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/73/Energy_Star_logo.svg/220px-Energy_Star_logo.svg.png" decoding="async" width="220" height="225" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/73/Energy_Star_logo.svg/330px-Energy_Star_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/73/Energy_Star_logo.svg/440px-Energy_Star_logo.svg.png 2x" data-file-width="249" data-file-height="255" /></a><figcaption>The ENERGY STAR certification mark is displayed on products, homes, buildings, and plants that have been verified as meeting the program's energy-efficiency standards.</figcaption></figure>To maintain <a href="#Distinctiveness">distinctiveness</a>, trademarks should function as adjectives, not as nouns or verbs, and be paired with a generic product or service name. They should stand out from the surrounding text using capital letters, bold type, italics, color, underlining, quotation marks, or a unique stylized format. For example, say “LEGO® toy blocks” instead of “Lego’s.”<a href="#cite_note-32">[32]</a><a href="#cite_note-:10-9">[9]</a> <div class="mw-heading mw-heading3"><h3 id="Trademark_symbols">Trademark symbols</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=3" title="Edit section: Trademark symbols">edit</a>]</div> A trademark may be designated by the following symbols: <ul><li>™: For unregistered trademarks related to goods.<a href="#cite_note-:9-33">[33]</a></li> <li>℠: For unregistered service marks connected to services.<a href="#cite_note-:9-33">[33]</a></li> <li>®: Reserved for registered trademarks.<a href="#cite_note-:9-33">[33]</a></li></ul> <style data-mw-deduplicate="TemplateStyles:r1237032888/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:204px;max-width:204px"><div class="trow"><div class="tsingle" style="width:202px;max-width:202px"><div class="thumbimage"><a href="/wiki/File:RegisteredTM.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/200px-RegisteredTM.svg.png" decoding="async" width="200" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/300px-RegisteredTM.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/400px-RegisteredTM.svg.png 2x" data-file-width="200" data-file-height="200" /></a></div><div class="thumbcaption"><a href="/wiki/Registered_trademark_symbol" title="Registered trademark symbol">Registered trademark symbol</a></div></div></div><div class="trow"><div class="tsingle" style="width:202px;max-width:202px"><div class="thumbimage"><a href="/wiki/File:Trademarked2.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/af/Trademarked2.svg/200px-Trademarked2.svg.png" decoding="async" width="200" height="200" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/af/Trademarked2.svg/300px-Trademarked2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/af/Trademarked2.svg/400px-Trademarked2.svg.png 2x" data-file-width="195" data-file-height="195" /></a></div><div class="thumbcaption"><a href="/wiki/Trademark_symbol" title="Trademark symbol">Trademark symbol</a></div></div></div></div></div> While ™ and ℠ apply to unregistered marks (™ for goods and ℠ for services),<a href="#cite_note-:8-34">[34]</a> the ® symbol indicates official registration with the relevant national authority.<a href="#cite_note-:8-34">[34]</a><a href="#cite_note-35">[35]</a> Using the ® symbol for unregistered trademarks is misleading and can be treated as unfair business practice.<a href="#cite_note-:9-33">[33]</a> It may also result in civil or criminal penalties.<a href="#cite_note-:9-33">[33]</a> <div class="mw-heading mw-heading3"><h3 id="Brand_vs._trademark">Brand vs. trademark</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=4" title="Edit section: Brand vs. trademark">edit</a>]</div> A brand is a marketing concept that reflects how consumers perceive a product or service.<a href="#cite_note-:14-36">[36]</a> It has a much wider meaning and refers to the proprietary visual, emotional, rational, and cultural image that customers associate with a company or product.<a href="#cite_note-:10-9">[9]</a><a href="#cite_note-:14-36">[36]</a> A trademark, by contrast, offers legal protection for a brand with enforceable rights over the brand's identity and distinguishing elements.<a href="#cite_note-:14-36">[36]</a> <div class="mw-heading mw-heading2"><h2 id="Fundamental_concepts">Fundamental concepts</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=5" title="Edit section: Fundamental concepts">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Public_policy">Public policy</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=6" title="Edit section: Public policy">edit</a>]</div> Trademark law is designed to fulfill the <a href="/wiki/Public_policy" title="Public policy">public policy</a> objective of <a href="/wiki/Consumer_protection" title="Consumer protection">consumer protection</a>, by preventing the public from being misled as to the origin or quality of a product or service. By identifying the commercial source of products and services, trademarks facilitate the identification of products and services which meet the expectations of consumers as to the quality and other characteristics. Trademarks may also serve as an incentive for manufacturers, providers, or suppliers to consistently provide quality products or services to maintain their business reputation. Furthermore, if a trademark owner does not maintain <a href="/wiki/Quality_control" title="Quality control">quality control</a> and adequate supervision about the manufacture and provision of products or services supplied by a licensee, such "naked licensing" will eventually adversely affect the owner's rights in the trademark. For US law see, ex. Eva's Bridal Ltd. v. Halanick Enterprises, Inc. 639 F.3d 788 (7th Cor. 2011). This proposition has, however, been watered down by the judgment of the House of Lords in the case of Scandecor Development AB v. Scandecor Marketing AB et al. [2001] UKHL 21; wherein it has been held that the mere fact that a bare license (the equivalent of the United States concept of a naked license) has been granted did not automatically mean that a trademark was liable to mislead. By the same token, trademark holders must be cautious in the sale of their mark for similar reasons as apply to licensing. When assigning an interest in a trademark, if the associated product or service is not transferred with it, then this may be an "assignment-in-gross" and could lead to a loss of rights in the trademark. It is still possible to make significant changes to the underlying goods or services during a sale without jeopardizing the trademark, but companies will often contract with the sellers to help transition the mark and goods or services to the new owners to ensure continuity of the trademark. <div class="mw-heading mw-heading3"><h3 id="Comparison_with_patent_and_copyright">Comparison with patent and copyright</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=7" title="Edit section: Comparison with patent and copyright">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">See also: <a href="/wiki/Functionality_doctrine" title="Functionality doctrine">Functionality doctrine</a> and <a href="/wiki/Threshold_of_originality" title="Threshold of originality">Threshold of originality</a></div>Trademarks are often confused with <a href="/wiki/Patent" title="Patent">patents</a> and <a href="/wiki/Copyright" title="Copyright">copyrights</a>. Although all three laws protect forms of intangible property, collectively known as <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> (IP), they each have different purposes and objectives: <table class="wikitable"> <caption>Trademark, patent, or copyright<a href="#cite_note-37">[37]</a> </caption> <tbody><tr> <th></th> <th>Trademark</th> <th><a href="/wiki/Patent" title="Patent">Patent</a></th> <th><a href="/wiki/Copyright" title="Copyright">Copyright</a> </th></tr> <tr> <td>Protects </td> <td>A word, phrase, design, or a combination that identifies and distinguishes each party's goods or services from those of others and indicates their sources. </td> <td>Technical inventions, such as chemical compositions like pharmaceutical drugs, mechanical processes like complex machinery, or machine designs that are new, unique, and usable in some type of industry. </td> <td>Artistic, literary, or intellectually created works, such as novels, music, movies, software code, photographs, and paintings that are original and exist in a tangible medium, such as paper, canvas, film, or digital format. </td></tr> <tr> <td>Example </td> <td><a href="/wiki/Coca-Cola" title="Coca-Cola">Coca-Cola</a>® for soft drinks </td> <td>A new type of hybrid engine </td> <td>Song lyrics to "<a href="/wiki/Let_It_Go" title="Let It Go">Let It Go</a>" from <a href="/wiki/Frozen_(2013_film)" title="Frozen (2013 film)">Frozen</a> </td></tr> <tr> <td>Benefits </td> <td>Protects brands against unauthorized registration by other parties and helps prevent others from using similar trademarks with related goods or services. </td> <td>Safeguards inventions and processes against duplication, manufacturing, usage, or sale by other parties without the inventor’s consent. </td> <td>Protects the exclusive right to reproduce, distribute, and perform or display the created work, and prevents other people from copying or exploiting the creation without the copyright holder’s permission. </td></tr></tbody></table> Among these types of IP, only trademark law offers the possibility of perpetual rights, provided the trademark is continuously used and renewed.<a href="#cite_note-:28-38">[38]</a><a href="#cite_note-:29-39">[39]</a> However, if a trademark is no longer in use, its registration may be subject to cancellation.<a href="#cite_note-:30-40">[40]</a> Trademarks can also lose protection through <a href="/wiki/Generic_trademark" title="Generic trademark">genericide</a>, a process where a trademark becomes so widely used to refer to a category of goods or services that it loses its distinctiveness and legal protection.<a href="#cite_note-:7-41">[41]</a> A well-known example is "escalator," which was once a trademark.<a href="#cite_note-:7-41">[41]</a><a href="#cite_note-42">[42]</a> In contrast, patents have a fixed term, typically lasting 20 years from the filing date,<a href="#cite_note-43">[43]</a><a href="#cite_note-44">[44]</a> after which the invention enters the public domain. Copyrights generally last for the life of the author plus an additional 50 to 70 years (depending on the jurisdiction),<a href="#cite_note-45">[45]</a><a href="#cite_note-46">[46]</a> after which the protected work enters the public domain. Although intellectual property laws such as these are theoretically distinct, more than one type may afford protection to the same article. For example, the particular design of a bottle may qualify for copyright protection as a non-utilitarian [sculpture], or trademark protection based on its shape, or the '<a href="/wiki/Trade_dress" title="Trade dress">trade dress</a>' appearance of the bottle as a whole may be protectable. Titles and character names from books or movies may also be protectable as trademarks while the works from which they are drawn may qualify for copyright protection as a whole. Trademark protection does not apply to utilitarian features of a product such as the plastic interlocking studs on Lego bricks.<a href="#cite_note-47">[47]</a> <div class="mw-heading mw-heading2"><h2 id="History">History</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=8" title="Edit section: History">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Early_origins">Early origins</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=9" title="Edit section: Early origins">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Lascaux_painting.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Lascaux_painting.jpg/220px-Lascaux_painting.jpg" decoding="async" width="220" height="144" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Lascaux_painting.jpg/330px-Lascaux_painting.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/1/1e/Lascaux_painting.jpg/440px-Lascaux_painting.jpg 2x" data-file-width="720" data-file-height="472" /></a><figcaption>Prehistoric Lascaux cave paintings.</figcaption></figure> The earliest examples of use of markings date back to around 15,000 years ago in <a href="/wiki/Prehistory" title="Prehistory">Prehistory</a>. Similar to branding practices, the <a href="/wiki/Lascaux" title="Lascaux">Lascaux</a> cave paintings in France, for instance, depict bulls with marks, which experts believe may have served as personal marks to indicate livestock ownership.<a href="#cite_note-:23-48">[48]</a><a href="#cite_note-49">[49]</a> Around 6,000 years ago, Egyptian masonry featured quarry marks and stonecutters' signs to identify the stone's origin and the workers responsible.<a href="#cite_note-:23-48">[48]</a> Wine <a href="/wiki/Amphora" title="Amphora">amphorae</a> marked with seals were also found in the tomb of <a href="/wiki/Tutankhamun" title="Tutankhamun">Pharaoh Tutankhamun</a>, who ruled <a href="/wiki/Ancient_Egypt" title="Ancient Egypt">ancient Egypt</a> more than 3,000 years ago.<a href="#cite_note-50">[50]</a><a href="#cite_note-:23-48">[48]</a> Over 2,000 years ago, Chinese manufacturers sold goods marked with identifying symbols in the Mediterranean region.<a href="#cite_note-:23-48">[48]</a> Trademarks have also been discovered on pottery, porcelain, and swords produced by merchants in ancient Greece and the Roman Empire.<a href="#cite_note-:23-48">[48]</a><a href="#cite_note-51">[51]</a> Other notable trademarks that have been used for a long time include <a href="/wiki/Stella_Artois" title="Stella Artois">Stella Artois</a>, which claims use of its mark since 1366, and <a href="/wiki/L%C3%B6wenbr%C3%A4u" class="mw-redirect" title="Löwenbräu">Löwenbräu</a>, which claims use of its lion mark since 1383.<a href="#cite_note-52">[52]</a><a href="#cite_note-53">[53]</a> <div class="mw-heading mw-heading3"><h3 id="National_trademarks">National trademarks</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=10" title="Edit section: National trademarks">edit</a>]</div> The first trademark legislation was passed by the <a href="/wiki/Parliament_of_England" title="Parliament of England">Parliament of England</a> under the reign of King <a href="/wiki/Henry_III_of_England" title="Henry III of England">Henry III</a> in 1266, which required all bakers to use a distinctive mark for the bread they sold.<a href="#cite_note-tmprotect-54">[54]</a> The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857 with the "Manufacture and Goods Mark Act". In Britain, the <a href="/wiki/Merchandise_Marks_Act_1862" class="mw-redirect" title="Merchandise Marks Act 1862">Merchandise Marks Act 1862</a> made it a criminal offense to imitate another's trade mark 'with intent to defraud or to enable another to defraud'. The passing of the <a href="/wiki/Trade_Marks_Registration_Act_1875" class="mw-redirect" title="Trade Marks Registration Act 1875">Trade Marks Registration Act 1875</a> allowed formal registration of trademarks at the UK Patent Office for the first time.<a href="#cite_note-EB1911-55">[55]</a> Registration was considered to comprise <a href="/wiki/Prima_facie" title="Prima facie">prima facie</a> evidence of ownership of a trademark and registration of marks began on 1 January 1876. The 1875 Act defined a registrable trade mark as a device or mark, or name of an individual or firm printed in some particular and distinctive manner; or a written signature or copy of a written signature of an individual or firm; or a distinctive label or ticket'.<a href="#cite_note-Bently_2008-56">[56]</a> In the <a href="/wiki/United_States" title="United States">United States</a>, <a href="/wiki/United_States_Congress" title="United States Congress">Congress</a> first attempted to establish a federal trademark regime in 1870.<a href="#cite_note-EB1911-55">[55]</a> This statute purported to be an exercise of Congress' <a href="/wiki/Copyright_Clause" title="Copyright Clause">Copyright Clause</a> powers. However, the Supreme Court struck down the 1870 statute in the <a href="/wiki/Trade-Mark_Cases" title="Trade-Mark Cases">Trade-Mark Cases</a> later on in the decade. In 1881, Congress passed a new trademark act, this time according to its <a href="/wiki/Commerce_Clause" title="Commerce Clause">Commerce Clause</a> powers. Congress revised the Trademark Act in 1905.<a href="#cite_note-57">[57]</a> The <a href="/wiki/Lanham_Act" title="Lanham Act">Lanham Act</a> of 1946 updated the law and has served, with several amendments, as the primary federal law on trademarks.<a href="#cite_note-58">[58]</a> The <a href="/wiki/Trade_Marks_Act_1938" class="mw-redirect" title="Trade Marks Act 1938">Trade Marks Act 1938</a> in the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> set up the first registration system based on the "intent-to-use" principle. The Act also established an application publishing procedure and expanded the rights of the trademark holder to include the barring of trademark use even in cases where confusion remained unlikely. This Act served as a model for similar legislation elsewhere.<a href="#cite_note-59">[59]</a> <div class="mw-heading mw-heading3"><h3 id="Oldest_registered_trademarks">Oldest registered trademarks</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=11" title="Edit section: Oldest registered trademarks">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Bass_logo_oldest_trademark.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Bass_logo_oldest_trademark.jpg/220px-Bass_logo_oldest_trademark.jpg" decoding="async" width="220" height="280" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Bass_logo_oldest_trademark.jpg/330px-Bass_logo_oldest_trademark.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Bass_logo_oldest_trademark.jpg/440px-Bass_logo_oldest_trademark.jpg 2x" data-file-width="768" data-file-height="979" /></a><figcaption><a href="/wiki/Bass_Brewery" title="Bass Brewery">Bass Brewery</a>'s logo became the first image to be registered as a trademark in the UK, in 1876.<a href="#cite_note-UK00000000001-60">[60]</a></figcaption></figure> The oldest registered trademark has various claimants, enumerated below: <ul><li><a href="/wiki/Australia" title="Australia">Australia</a>: Most significant companies were already using trademarks in the mid-nineteenth century and while Australia based its patent law on the British law system, the then province of <a href="/wiki/South_Australia" title="South Australia">South Australia</a> (1863), and colonies <a href="/wiki/Queensland" title="Queensland">Queensland</a> and <a href="/wiki/Tasmania" title="Tasmania">Tasmania</a> (1864), <a href="/wiki/New_South_Wales" title="New South Wales">New South Wales</a> (1895) <a href="/wiki/Victoria_(Australia)" class="mw-redirect" title="Victoria (Australia)">Victoria</a> (1876) and <a href="/wiki/Western_Australia" title="Western Australia">Western Australia</a> (in 1885) had enacted laws to protect trademarks well before Britain did.<a href="#cite_note-:2-61">[61]</a> Thus the <a href="/wiki/Bank_of_New_South_Wales" title="Bank of New South Wales">Bank of New South Wales</a> had registered its coat of arms in <abbr title="circa">c.</abbr> 1850 and firms such as Tasmanian Jam and Preserved Fruit Co. had a trademark in 1878,<a href="#cite_note-:2-61">[61]</a> when, after the <a href="/wiki/Federation_of_Australia" title="Federation of Australia">Federation of Australia</a>, the Commonwealth Trademarks Register was introduced on 2 July 1906 and the Trade Marks Office opened in Melbourne, on which date more than 750 applications were lodged.<a href="#cite_note-:1-62">[62]</a> A product for treatment for coughs colds and bronchitis, PEPS, 'a wonderful breathing medicine in soluble tablet form', was the first of these federal trademarks, registered by Charles Edward Fulford; a rounded rectangle designed for the top of a tin. The shape contained the word 'PEPs' along with a descriptive blurb that read 'for coughs, colds & bronchitis.'<a href="#cite_note-:1-62">[62]</a></li> <li><a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a>: 1876 – The <a href="/wiki/Bass_Brewery" title="Bass Brewery">Bass Brewery</a>'s label incorporating its triangle logo for <a href="/wiki/Ale" title="Ale">ale</a> was the first trademark to be registered under the Trade Mark Registration Act 1875.<a href="#cite_note-UK00000000001-60">[60]</a></li> <li><a href="/wiki/United_States" title="United States">United States</a>: there are at least two claims: <ul><li>A design mark with an eagle and a ribbon and the words "Economical, Beautiful, and Durable"<a href="#cite_note-63">[63]</a> was the first registered trademark, filed by the Averill Chemical Paint Company on 30 August 1870 under the Trademark Act of 1870.<a href="#cite_note-tmprotect-54">[54]</a><a href="#cite_note-Chasser-64">[64]</a> However, in the <a href="/wiki/Trade-Mark_Cases" title="Trade-Mark Cases">Trade-Mark Cases</a>, <a href="/wiki/List_of_United_States_Supreme_Court_cases,_volume_100" title="List of United States Supreme Court cases, volume 100">100</a> <a href="/wiki/United_States_Reports" title="United States Reports">U.S.</a> <a rel="nofollow" class="external text" href="https://supreme.justia.com/cases/federal/us/100/82/">82</a> (1879), the U.S. Supreme Court held the 1870 Act to be unconstitutional.<a href="#cite_note-tmprotect-54">[54]</a><a href="#cite_note-Chasser-64">[64]</a></li> <li>The oldest U.S. registered trademark still in use is trademark reg. no 11210,<a href="#cite_note-65">[65]</a> a depiction of the Biblical figure <a href="/wiki/Samson" title="Samson">Samson</a> wrestling a lion, registered in the United States on 27 May 1884 by the J.P. Tolman Company<a href="#cite_note-66">[66]</a> (now Samson Rope Technologies, Inc.), a <a href="/wiki/Rope" title="Rope">rope</a>-making company.<a href="#cite_note-67">[67]</a></li></ul></li> <li><a href="/wiki/Germany" title="Germany">Germany</a>: 1875 – The <a href="/wiki/Krupp" title="Krupp">Krupp</a> steel company registered three seamless train wheel tires,<a href="#cite_note-68">[68]</a> which are put on top of each other, as its label in 1875, under the German Trade Mark Protection Law of 1874.<a href="#cite_note-69">[69]</a> The seamless train wheel tire did not break, unlike iron tires with seams, and was patented by Krupp in Prussia in 1853.</li></ul> <div class="mw-heading mw-heading2"><h2 id="Establishing_rights">Establishing rights</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=12" title="Edit section: Establishing rights">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="First-to-file_and_first-to-use">First-to-file and first-to-use</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=13" title="Edit section: First-to-file and first-to-use">edit</a>]</div> Trademark protection can be acquired through registration and/or, in certain countries, through use.<a href="#cite_note-:10-9">[9]</a><a href="#cite_note-:11-70">[70]</a> Globally, the most common method for establishing trademark rights is registration.<a href="#cite_note-:11-70">[70]</a> Most countries operate under a "first-to-file" system, which grants rights to the first entity to register the mark.<a href="#cite_note-:10-9">[9]</a>(p29) However, well-known trademarks are an exception, as they may receive protection even without registration.<a href="#cite_note-:10-9">[9]</a>(p29) In contrast, a few countries, like the United States, Canada, and Australia, follow a "first-to-use" or hybrid system, where using the mark in commerce can establish certain rights, even without registration.<a href="#cite_note-:11-70">[70]</a> However, registration in these countries still provides stronger legal protection and enforcement.<a href="#cite_note-:10-9">[9]</a>(p30) <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Coca-Cola_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/220px-Coca-Cola_logo.svg.png" decoding="async" width="220" height="69" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/330px-Coca-Cola_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ce/Coca-Cola_logo.svg/440px-Coca-Cola_logo.svg.png 2x" data-file-width="512" data-file-height="161" /></a><figcaption>The COCA-COLA® trademark has been registered with the U.S. Patent and Trademark Office since 1893.<a href="#cite_note-71">[71]</a></figcaption></figure> For example, in the United States, trademark rights are established either (1) through first use of the mark in commerce, creating common law rights limited to the geographic areas of use, or (2) through federal registration with the U.S. Patent and Trademark Office (USPTO), with use in commerce required to maintain the registration.<a href="#cite_note-:26-11">[11]</a><a href="#cite_note-72">[72]</a> Federal registration with the USPTO provides additional benefits, such as: <ul><li>The registered trademark is added to the USPTO’s database, which provides public notice to anyone searching for similar trademarks.<a href="#cite_note-:13-10">[10]</a></li> <li>Federal registration establishes a legal presumption of ownership and exclusive rights to use the mark. The registration certificate can serve as evidence of ownership in legal proceedings.<a href="#cite_note-:13-10">[10]</a></li> <li>A U.S. trademark registration can be a basis for filing for trademark protection in other countries.<a href="#cite_note-:13-10">[10]</a></li> <li>Registered trademarks can display the ® symbol to designate federal registration and discourage unauthorized use.<a href="#cite_note-:13-10">[10]</a></li> <li>Trademark owners can file infringement claims in federal court and may also record their registered trademarks with U.S. Customs and Border Protection (CBP) to help prevent the importation of counterfeit or trademark infringing goods.<a href="#cite_note-:13-10">[10]</a><a href="#cite_note-73">[73]</a></li></ul> <div class="mw-heading mw-heading3"><h3 id="Distinctiveness">Distinctiveness</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=14" title="Edit section: Distinctiveness">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Trademark_distinctiveness" title="Trademark distinctiveness">Trademark distinctiveness</a></div> Trademark law grants legal protection to "distinctive" trademarks, which are marks that allow consumers to easily associate them with specific products or services.<a href="#cite_note-:17-74">[74]</a><a href="#cite_note-:5-6">[6]</a> A strong trademark is inherently distinctive (able to identify and distinguish a single source of goods or services), often falling into categories such as suggestive, fanciful, or arbitrary, and is therefore registerable.<a href="#cite_note-:17-74">[74]</a><a href="#cite_note-:5-6">[6]</a> In contrast, weak trademarks tend to be either descriptive or generic and may not be registerable.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a> <div class="mw-heading mw-heading4"><h4 id="Acceptable_trademarks">Acceptable trademarks</h4>[<a href="/w/index.php?title=Trademark&action=edit&section=15" title="Edit section: Acceptable trademarks">edit</a>]</div> <ul><li>Fanciful: Invented words that have meaning only in relation to their goods or services.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a> For example, Exxon® for petroleum and Pepsi® for soft drinks.<a href="#cite_note-:5-6">[6]</a></li> <li>Arbitrary: Actual words that have no association with the underlying goods or services.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a> For example, Apple® for computers.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a></li> <li>Suggestive: Words that suggest some quality of the goods or services, but don’t state that quality of the goods or services outright.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a> For example, Coppertone® for sun-tanning products.<a href="#cite_note-:5-6">[6]</a></li></ul> <div class="mw-heading mw-heading4"><h4 id="Unacceptable_trademarks">Unacceptable trademarks</h4>[<a href="/w/index.php?title=Trademark&action=edit&section=16" title="Edit section: Unacceptable trademarks">edit</a>]</div> <ul><li>Descriptive: Words that describe some aspect of the goods or services without identifying or distinguishing the source of those goods or services. Descriptive trademarks may become federally registerable if they acquire distinctiveness through long-term use in commerce.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a></li> <li>Generic: Common names for the goods or services and cannot function as trademarks because they fail to indicate a specific source. Generic trademarks are not federally registrable.<a href="#cite_note-:5-6">[6]</a><a href="#cite_note-:6-75">[75]</a> For example, "Bicycle" for bicycles.<a href="#cite_note-:5-6">[6]</a></li></ul> <div class="mw-heading mw-heading3"><h3 id="Clearance_search">Clearance search</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=17" title="Edit section: Clearance search">edit</a>]</div> The registration process typically begins with a trademark clearance search to identify potential conflicts that could prevent the registration of the trademark.<a href="#cite_note-:17-74">[74]</a><a href="#cite_note-:19-76">[76]</a> A comprehensive clearance search can help avoid costly and time-consuming issues, such as refusal to register, opposition or cancellation proceedings, or a trademark infringement lawsuit.<a href="#cite_note-:4-77">[77]</a> In the United States, the <a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">USPTO</a> maintains a publicly accessible database of registered trademarks. This database can be searched using the Trademark Search system,<a href="#cite_note-78">[78]</a> which replaced the Trademark Electronic Search System (TESS) in 2023.<a href="#cite_note-79">[79]</a> A comprehensive clearance search involves checking the USPTO database for federally registered and applied-for trademarks, state trademark databases, and the internet to see if someone else has already registered that trademark or a similar one.<a href="#cite_note-:19-76">[76]</a> The search should also include looking at both words and designs. To search for similar designs in the USPTO database, design search codes must be used.<a href="#cite_note-80">[80]</a> <a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">WIPO</a>’s <a href="/wiki/Global_Brand_Database" title="Global Brand Database">Global Brand Database</a> provides international access to trademarks and emblems.<a href="#cite_note-81">[81]</a> <div class="mw-heading mw-heading3"><h3 id="National_registration">National registration</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=18" title="Edit section: National registration">edit</a>]</div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Trend_in_Trademarks_applications_2007-2021.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/97/Trend_in_Trademarks_applications_2007-2021.png/220px-Trend_in_Trademarks_applications_2007-2021.png" decoding="async" width="220" height="117" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/97/Trend_in_Trademarks_applications_2007-2021.png/330px-Trend_in_Trademarks_applications_2007-2021.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/97/Trend_in_Trademarks_applications_2007-2021.png/440px-Trend_in_Trademarks_applications_2007-2021.png 2x" data-file-width="1034" data-file-height="551" /></a><figcaption>An estimated 13.9 million trademark applications were filed worldwide in 2021. This represents an increase of 4% compared to 2020. This was the twelfth consecutive year of growth following the end of the global financial crisis in 2009.<a href="#cite_note-:0-82">[82]</a></figcaption></figure> Trademark owners can either maintain protection at the national level or expand internationally through the <a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid System</a> by building on their national registration. To pursue international protection, a national registration or pending application is required to act as the "basic mark."<a href="#cite_note-:16-13">[13]</a> In the international application, the trademark owner can designate one or more Madrid System Member countries for protection. Each designated country’s trademark office will review the Madrid application under its local laws to grant or refuse protection.<a href="#cite_note-:16-13">[13]</a><figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Trademarks_filling_2011_and_2021.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Trademarks_filling_2011_and_2021.png/220px-Trademarks_filling_2011_and_2021.png" decoding="async" width="220" height="104" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Trademarks_filling_2011_and_2021.png/330px-Trademarks_filling_2011_and_2021.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/d1/Trademarks_filling_2011_and_2021.png/440px-Trademarks_filling_2011_and_2021.png 2x" data-file-width="1054" data-file-height="496" /></a><figcaption>Offices in Asia accounted for 69.7% of all trademark filing in 2021.<a href="#cite_note-:0-82">[82]</a></figcaption></figure> In the United States, for example, a trademark must first be registered or pending with the <a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">U.S. Patent and Trademark Office</a> (USPTO) to serve as the "basic mark" necessary for Madrid filings.<a href="#cite_note-83">[83]</a> The trademark registration process with the USPTO generally follows these steps:<a href="#cite_note-84">[84]</a> <ol><li>Application: A trademark application is filed after completing a clearance search to identify any potentially conflicting marks.<a href="#cite_note-:15-85">[85]</a></li> <li>Examination: An examining attorney reviews the application to ensure it meets legal requirements and that the trademark is registrable. The applicant may need to respond to any refusals or objections.<a href="#cite_note-:15-85">[85]</a></li> <li>Publication: If approved, the trademark is published in the Trademark Official Gazette for a 30-day period, allowing the public to raise any objections.<a href="#cite_note-:15-85">[85]</a></li> <li>Registration: If no opposition is filed, a registration certificate is issued, but ongoing maintenance is required to keep the registration active.<a href="#cite_note-:15-85">[85]</a></li></ol> <div class="mw-heading mw-heading3"><h3 id="Madrid_System">Madrid System</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=19" title="Edit section: Madrid System">edit</a>]</div> Trademark owners seeking protection in multiple jurisdictions have two options: the Paris route, under the <a href="/wiki/Paris_Convention_for_the_Protection_of_Industrial_Property" title="Paris Convention for the Protection of Industrial Property">Paris Convention</a>, or the <a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid System</a>, which is administered by <a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">WIPO</a>.<a href="#cite_note-:3-86">[86]</a> The Paris route, covering 180 countries and also known as the "direct route," requires filing separate applications with each country’s IP office.<a href="#cite_note-:3-86">[86]</a> In contrast, the Madrid System streamlines the process by allowing a single Madrid application, built on an existing or applied-for national or regional registration (the "basic mark"), to extend protection to up to 131 countries.<a href="#cite_note-87">[87]</a><a href="#cite_note-:3-86">[86]</a> <table class="sortable wikitable"> <caption>Top Madrid applicants, 2023<a href="#cite_note-:3-86">[86]</a> </caption> <tbody><tr> <th>Applicant </th> <th>Origin </th> <th>2021 </th> <th>2022 </th> <th>2023 </th></tr> <tr> <td><a href="/wiki/L%27Or%C3%A9al" title="L'Oréal">L'Oreal</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/c/c3/Flag_of_France.svg/23px-Flag_of_France.svg.png" decoding="async" width="23" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/c/c3/Flag_of_France.svg/35px-Flag_of_France.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/c/c3/Flag_of_France.svg/45px-Flag_of_France.svg.png 2x" data-file-width="900" data-file-height="600" /> <a href="/wiki/France" title="France">France</a> </td> <td>189 </td> <td>170 </td> <td>199 </td></tr> <tr> <td><a href="/wiki/BMW" title="BMW">Bayerische Motoren Werke AG</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/23px-Flag_of_Germany.svg.png" decoding="async" width="23" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/35px-Flag_of_Germany.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/46px-Flag_of_Germany.svg.png 2x" data-file-width="1000" data-file-height="600" /> <a href="/wiki/Germany" title="Germany">Germany</a> </td> <td>56 </td> <td>39 </td> <td>124 </td></tr> <tr> <td><a href="/w/index.php?title=Euro_Games_Technology&action=edit&redlink=1" class="new" title="Euro Games Technology (page does not exist)">Euro Games Technology</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Flag_of_Bulgaria.svg/23px-Flag_of_Bulgaria.svg.png" decoding="async" width="23" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Flag_of_Bulgaria.svg/35px-Flag_of_Bulgaria.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9a/Flag_of_Bulgaria.svg/46px-Flag_of_Bulgaria.svg.png 2x" data-file-width="1000" data-file-height="600" /> <a href="/wiki/Bulgaria" title="Bulgaria">Bulgaria</a> </td> <td>93 </td> <td>120 </td> <td>118 </td></tr> <tr> <td><a href="/wiki/Boehringer_Ingelheim" title="Boehringer Ingelheim">Boehringer Ingelheim International GmbH</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/23px-Flag_of_Germany.svg.png" decoding="async" width="23" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/35px-Flag_of_Germany.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/46px-Flag_of_Germany.svg.png 2x" data-file-width="1000" data-file-height="600" /> <a href="/wiki/Germany" title="Germany">Germany</a> </td> <td>60 </td> <td>54 </td> <td>110 </td></tr> <tr> <td><a href="/wiki/Novartis" title="Novartis">Novartis</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/23px-Flag_of_Germany.svg.png" decoding="async" width="23" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/35px-Flag_of_Germany.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/46px-Flag_of_Germany.svg.png 2x" data-file-width="1000" data-file-height="600" /> <a href="/wiki/Germany" title="Germany">Germany</a> </td> <td>94 </td> <td>131 </td> <td>110 </td></tr> <tr> <td><a href="/wiki/Berlin_Chemie" title="Berlin Chemie">Berlin-Chemie AG</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/23px-Flag_of_Germany.svg.png" decoding="async" width="23" height="14" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/35px-Flag_of_Germany.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/ba/Flag_of_Germany.svg/46px-Flag_of_Germany.svg.png 2x" data-file-width="1000" data-file-height="600" /> <a href="/wiki/Germany" title="Germany">Germany</a> </td> <td>1 </td> <td>3 </td> <td>107 </td></tr> <tr> <td><a href="/wiki/Shiseido" title="Shiseido">Shiseido</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/9e/Flag_of_Japan.svg/23px-Flag_of_Japan.svg.png" decoding="async" width="23" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/9e/Flag_of_Japan.svg/35px-Flag_of_Japan.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/9e/Flag_of_Japan.svg/45px-Flag_of_Japan.svg.png 2x" data-file-width="900" data-file-height="600" /> <a href="/wiki/Japan" title="Japan">Japan</a> </td> <td>93 </td> <td>98 </td> <td>103 </td></tr> <tr> <td><a href="/wiki/Mizuno_Corporation" class="mw-redirect" title="Mizuno Corporation">Mizuno Corporation</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/9e/Flag_of_Japan.svg/23px-Flag_of_Japan.svg.png" decoding="async" width="23" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/9e/Flag_of_Japan.svg/35px-Flag_of_Japan.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/9e/Flag_of_Japan.svg/45px-Flag_of_Japan.svg.png 2x" data-file-width="900" data-file-height="600" /> <a href="/wiki/Japan" title="Japan">Japan</a> </td> <td>21 </td> <td>51 </td> <td>79 </td></tr> <tr> <td><a href="/wiki/Huawei" title="Huawei">Huawei</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Flag_of_the_People%27s_Republic_of_China.svg/23px-Flag_of_the_People%27s_Republic_of_China.svg.png" decoding="async" width="23" height="15" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Flag_of_the_People%27s_Republic_of_China.svg/35px-Flag_of_the_People%27s_Republic_of_China.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Flag_of_the_People%27s_Republic_of_China.svg/45px-Flag_of_the_People%27s_Republic_of_China.svg.png 2x" data-file-width="900" data-file-height="600" /> <a href="/wiki/China" title="China">China</a> </td> <td>106 </td> <td>80 </td> <td>78 </td></tr> <tr> <td><a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> </td> <td><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Flag_of_the_United_States_%2823px%29.png/23px-Flag_of_the_United_States_%2823px%29.png" decoding="async" width="23" height="13" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Flag_of_the_United_States_%2823px%29.png/35px-Flag_of_the_United_States_%2823px%29.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5d/Flag_of_the_United_States_%2823px%29.png/46px-Flag_of_the_United_States_%2823px%29.png 2x" data-file-width="69" data-file-height="39" /> <a href="/wiki/United_States" title="United States">United States</a> </td> <td>92 </td> <td>47 </td> <td>74 </td></tr></tbody></table> <div class="mw-heading mw-heading3"><h3 id="Maintaining_registration">Maintaining registration</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=20" title="Edit section: Maintaining registration">edit</a>]</div> Unlike <a href="/wiki/Patent" title="Patent">patents</a> and <a href="/wiki/Copyright" title="Copyright">copyrights</a>, which have fixed expiration dates, trademark registrations typically have an initial term of 10 years and can be renewed indefinitely,<a href="#cite_note-:29-39">[39]</a><a href="#cite_note-:30-40">[40]</a><a href="#cite_note-88">[88]</a> as long as the mark remains in continuous use in commerce.<a href="#cite_note-:28-38">[38]</a><a href="#cite_note-:31-89">[89]</a> If the trademark owner stops using the mark for too long (typically three to five years, depending on the jurisdiction), the trademark rights may be lost. For example, in the United States, trademark rights are based on use in commerce.<a href="#cite_note-:28-38">[38]</a> If a mark is not used for three consecutive years, it is presumed abandoned and becomes vulnerable to challenges.<a href="#cite_note-90">[90]</a> Similarly, the European Union requires "genuine use" of the mark within a continuous five-year period following registration to maintain the trademark, with non-use potentially resulting in revocation.<a href="#cite_note-:31-89">[89]</a> <div class="mw-heading mw-heading2"><h2 id="Enforcing_rights">Enforcing rights</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=21" title="Edit section: Enforcing rights">edit</a>]</div> The trademark owner must enforce their rights to preserve the trademark's <a href="#Distinctiveness">distinctiveness</a>, prevent trademark infringement, and avoid dilution.<a href="#cite_note-91">[91]</a> Enforcement after registration generally involves: <ol><li>Border measures: Record registered trademarks with <a href="/wiki/Customs" title="Customs">customs</a> authorities, such as US <a href="/wiki/U.S._Customs_and_Border_Protection" title="U.S. Customs and Border Protection">CBP</a>'s e-Recordation or the EU's Application For Action, to help prevent the importation of counterfeit goods.<a href="#cite_note-92">[92]</a><a href="#cite_note-93">[93]</a><a href="#cite_note-:10-9">[9]</a>(p79)</li> <li>Monitoring: Track new trademark applications to identify potentially infringing marks.<a href="#cite_note-:34-94">[94]</a><a href="#cite_note-:10-9">[9]</a>(p76)</li> <li><a href="/wiki/Opposition_proceeding" title="Opposition proceeding">Opposition</a> proceeding: To prevent the registration of conflicting marks during the review period.<a href="#cite_note-95">[95]</a><a href="#cite_note-96">[96]</a><a href="#cite_note-:34-94">[94]</a></li> <li>Cancellation proceeding: To revoke third-party trademark registrations that infringe or dilute a registered mark.<a href="#cite_note-97">[97]</a><a href="#cite_note-:34-94">[94]</a></li> <li><a href="/wiki/Cease_and_desist" title="Cease and desist">Cease-and-desist</a> letters: Demand that infringers stop unauthorized use.<a href="#cite_note-:34-94">[94]</a><a href="#cite_note-:10-9">[9]</a>(p78)</li> <li>Litigation for infringement or dilution: Pursue lawsuits for injunctions and damages.<a href="#cite_note-:34-94">[94]</a></li></ol> <div class="mw-heading mw-heading3"><h3 id="Trademark_infringement">Trademark infringement</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=22" title="Edit section: Trademark infringement">edit</a>]</div> <a href="/wiki/Trademark_infringement" title="Trademark infringement">Trademark infringement</a> occurs when a competitor uses the same or a confusingly similar trademark for the same or similar products in a jurisdiction where the trademark is protected.<a href="#cite_note-:32-8">[8]</a><a href="#cite_note-98">[98]</a> This concept is recognized in many jurisdictions, including the United States, the European Union, and other countries, though specific legal standards may vary. To establish trademark infringement in court, the plaintiff generally must show: <ul><li>Ownership of a valid mark.<a href="#cite_note-:35-99">[99]</a></li> <li>Priority of rights (plaintiff's mark is "senior" to the defendant’s in registration or use).<a href="#cite_note-:35-99">[99]</a></li> <li>A likelihood of confusion regarding the source or sponsorship of the goods or services due to the similarity.<a href="#cite_note-:35-99">[99]</a></li></ul> <div class="mw-heading mw-heading4"><h4 id="Limits_and_defenses_to_claims_of_infringement">Limits and defenses to claims of infringement</h4>[<a href="/w/index.php?title=Trademark&action=edit&section=23" title="Edit section: Limits and defenses to claims of infringement">edit</a>]</div> Trademark is subject to various defenses, such as abandonment, <a href="/wiki/Tea_Rose-Rectanus_doctrine" class="mw-redirect" title="Tea Rose-Rectanus doctrine">limitations on geographic scope</a>, and fair use. In the United States, the <a href="/wiki/Fair_use_(U.S._trademark_law)" title="Fair use (U.S. trademark law)">fair use</a> defense protects many of the interests in free expression related to those protected by the <a href="/wiki/First_Amendment_to_the_United_States_Constitution" title="First Amendment to the United States Constitution">First Amendment</a>. <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:LinuxWasch3.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/LinuxWasch3.jpg/220px-LinuxWasch3.jpg" decoding="async" width="220" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/50/LinuxWasch3.jpg/330px-LinuxWasch3.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/50/LinuxWasch3.jpg/440px-LinuxWasch3.jpg 2x" data-file-width="1600" data-file-height="1200" /></a><figcaption>A product bearing "Linux" name, but not infringing <a href="/wiki/Linux_Mark_Institute" title="Linux Mark Institute">the trademark owned by Linus Torvalds</a>, because it falls into a different category</figcaption></figure> Fair use may be asserted on two grounds, either that the alleged infringer is using the mark to describe accurately an aspect of its products, or that the alleged infringer is using the mark to identify the mark owner. One of the most visible proofs that trademarks provide a limited right in the U.S. comes from the comparative advertising that is seen throughout U.S. media.<a href="#cite_note-100">[100]</a> An example of the first type is that although <a href="/wiki/Maytag" title="Maytag">Maytag</a> owns the trademark "Whisper Quiet" for its dishwashers, makers of other products may describe their goods as being "whisper quiet" so long as these products do not fall under the same category of goods the trademark is protected under. An example of the second type is that <a href="/wiki/Audi" title="Audi">Audi</a> can run advertisements saying that a trade publication has rated an Audi model higher than a <a href="/wiki/BMW" title="BMW">BMW</a> model since they are only using "BMW" to identify the competitor. In a related sense, an auto mechanic can truthfully advertise that he services <a href="/wiki/Volkswagen" title="Volkswagen">Volkswagens</a>,<a href="#cite_note-101">[101]</a> and a former <a href="/wiki/Playboy" title="Playboy">Playboy</a> <a href="/wiki/Playboy_Playmate" title="Playboy Playmate">Playmate of the Year</a> can identify herself as such on her website.<a href="#cite_note-102">[102]</a> <div class="mw-heading mw-heading4"><h4 id="Wrongful_or_groundless_threats_of_infringement">Wrongful or groundless threats of infringement</h4>[<a href="/w/index.php?title=Trademark&action=edit&section=24" title="Edit section: Wrongful or groundless threats of infringement">edit</a>]</div> Various jurisdictions have laws that are designed to prevent trademark owners from making wrongful threats of a trademark infringement action against other parties. These laws are intended to prevent large or powerful companies from intimidating or harassing smaller companies. Where one party makes a threat to sue another for trademark infringement, but does not have a genuine basis or intention to carry out that threat, or does not carry out the threat at all within a certain period, the threat may itself become a basis for legal action.<a href="#cite_note-103">[103]</a> In this situation, the party receiving such a threat may seek from the Court a <a href="/wiki/Declaratory_judgment" title="Declaratory judgment">declaratory judgment</a>; also known as a declaratory ruling. <div class="mw-heading mw-heading3"><h3 id="Dilution">Dilution</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=25" title="Edit section: Dilution">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Trademark_dilution" title="Trademark dilution">Trademark dilution</a></div> Dilution is a legal concept where the use of a mark similar to a famous one confuses or diminishes the public's perception of the famous mark.<a href="#cite_note-:20-104">[104]</a> This occurs through "blurring" (weakening the association between the mark and its goods) or "tarnishment" (damaging the mark's reputation).<a href="#cite_note-:18-105">[105]</a> For example, selling authorized Starbucks-branded auto parts might blur the association between Starbucks and coffee.<a href="#cite_note-:18-105">[105]</a> Dilution may only be applied in cases where a party's well-known mark is "famous."<a href="#cite_note-106">[106]</a> To be considered well-known, highly reputable, or famous, the mark must be widely recognized by the general public—essentially a "household name."<a href="#cite_note-:21-107">[107]</a> Examples of marks likely considered famous marks in many countries around the world include GOOGLE, COCA-COLA, SONY, and NIKE.<a href="#cite_note-:21-107">[107]</a> Many countries provide dilution protection in some form as a part of trademark law.<a href="#cite_note-:20-104">[104]</a> Notable examples include the U.S. <a href="/wiki/Trademark_Dilution_Revision_Act" title="Trademark Dilution Revision Act">Trademark Dilution Revision Act</a> (TDRA), Section 22 of the <a href="/wiki/Canadian_trademark_law" title="Canadian trademark law">Canadian Trademarks Act</a> (TMA), and Articles 4(4)(a), 5(1)(a), 5(2), and 5(5) of the European Union's Community Trade Mark Directive (TMD).<a href="#cite_note-108">[108]</a> <div class="mw-heading mw-heading2"><h2 id="Other_aspects">Other aspects</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=26" title="Edit section: Other aspects">edit</a>]</div> <div class="mw-heading mw-heading3"><h3 id="Sale,_transfer_and_licensing">Sale, transfer and licensing</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=27" title="Edit section: Sale, transfer and licensing">edit</a>]</div> In various jurisdictions, a trademark may be sold with or without the underlying <a href="/wiki/Goodwill_(business)" class="mw-redirect" title="Goodwill (business)">goodwill</a> which subsists in the business associated with the mark. However, this is not the case in the United States, where the courts have held that this would "be a fraud upon the public". In the U.S., trademark registration can therefore only be sold and assigned if accompanied by the sale of an underlying asset. Examples of assets whose sale would ordinarily support the assignment of a mark include the sale of the machinery used to produce the goods that bear the mark or the sale of the corporation (or subsidiary) that produces the trademarked goods. <div class="mw-heading mw-heading3"><h3 id="Licensing">Licensing</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=28" title="Edit section: Licensing">edit</a>]</div> Licensing means the trademark owner (the licensor) grants a permit to a third party (the licensee) to commercially use the trademark legally. It is a contract between the two, containing the scope of content and policy. The essential provisions to a trademark license identify the trademark owner and the licensee, in addition to the policy and the goods or services agreed to be licensed. Most jurisdictions provide for the use of trademarks to be licensed to third parties. The licensor must monitor the quality of the goods being produced by the licensee to avoid the risk of the trademark being deemed abandoned by the courts. A trademark license should therefore include appropriate provisions dealing with quality control, whereby the licensee provides warranties as to the quality and the licensor has rights to inspection and monitoring. <div class="mw-heading mw-heading3"><h3 id="Domain_names">Domain names</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=29" title="Edit section: Domain names">edit</a>]</div> The advent of the <a href="/wiki/Domain_name_system" class="mw-redirect" title="Domain name system">domain name system</a> has led to attempts by trademark holders to enforce their rights over domain names that are similar or identical to their existing trademarks, particularly by seeking control over the domain names at issue. As with dilution protection, enforcing trademark rights over domain name owners involves protecting a trademark outside the obvious context of its consumer market, because domain names are global and not limited by goods or service. This conflict is easily resolved when the domain name owner actually uses the domain to compete with the trademark owner. <a href="/wiki/Cybersquatting" title="Cybersquatting">Cybersquatting</a>, however, does not involve competition. Instead, an unlicensed user registers a domain name identical to a trademark and offers to sell the domain to the trademark owner. <a href="/wiki/Typosquatting" title="Typosquatting">Typosquatters</a>—those registering common misspellings of trademarks as domain names—have also been targeted successfully in trademark infringement suits. "<a href="/wiki/Gripe_site" title="Gripe site">Gripe sites</a>", on the other hand, tend to be protected as free speech, and are therefore more difficult to attack as trademark infringement. This clash of the new technology with preexisting trademark rights resulted in several high-profile decisions as the courts of many countries tried to coherently address the issue (and not always successfully) within the framework of existing trademark law. As the website itself was not the product being purchased, there was no actual consumer confusion, and so <a href="/wiki/Initial_interest_confusion" title="Initial interest confusion">initial interest confusion</a> was a concept applied instead. Initial interest confusion refers to customer confusion that creates an initial interest in a competitor's "product" (in the online context, another party's website). Even though initial interest confusion is dispelled by the time any actual sales occur, it allows a trademark infringer to capitalize on the goodwill associated with the original mark. Several cases have wrestled with the concept of initial interest confusion. In <a href="/wiki/Brookfield_Communications,_Inc._v._West_Coast_Entertainment_Corp." title="Brookfield Communications, Inc. v. West Coast Entertainment Corp.">Brookfield Communications, Inc. v. West Coast Entertainment Corp.</a> the court found initial interest confusion could occur when a competitor's trademarked terms were used in the <a href="/wiki/HTML" title="HTML">HTML</a> metatags of a website, resulting in that site appearing in the search results when a user searches on the trademarked term. In <a href="/wiki/Playboy_v._Netscape" class="mw-redirect" title="Playboy v. Netscape">Playboy v. Netscape</a>, the court found initial interest confusion when users typed in Playboy's trademarks into a search engine, resulting in the display of search results alongside unlabeled banner ads, triggered by keywords that included Playboy's marks, that would take users to Playboy's competitors. Though users might ultimately realize upon clicking on the banner ads that they were not Playboy-affiliated, the court found that the competitor advertisers could have gained customers by appropriating Playboy's goodwill since users may be perfectly happy to browse the competitor's site instead of returning to the search results to find the Playboy sites. In <a href="/wiki/Lamparello_v._Falwell" title="Lamparello v. Falwell">Lamparello v. Falwell</a>, however, the court clarified that a finding of initial interest confusion is contingent on financial profit from said confusion, such that, if a domain name confusingly similar to a registered trademark is used for a non-trademark related website, the site owner will not be found to have infringed where they do not seek to capitalize on the mark's goodwill for their own commercial enterprises. Also, courts have upheld the rights of trademark owners about the commercial use of domain names, even in cases where goods sold there legitimately bear the mark. In the landmark decision Creative Gifts, Inc. v. UFO, 235 F.3d 540 (10th Cor. 2000) (New Mexico), defendants had registered the domain name "Levitron.com" to sell goods bearing the trademark "Levitron" under an at-will license from the trademark owner. The 10th Circuit affirmed the rights of the trademark owner about the said domain name, despite arguments of <a href="/wiki/Promissory_estoppel" class="mw-redirect" title="Promissory estoppel">promissory estoppel</a>. Most courts particularly frowned on cybersquatting and found that it was itself a sufficiently commercial use (i.e., "trafficking" in trademarks) to reach into the area of trademark infringement. Most jurisdictions have since amended their trademark laws to address domain names specifically and to provide explicit remedies against cybersquatters. In the US, the legal situation was clarified by the <a href="/wiki/Anticybersquatting_Consumer_Protection_Act" title="Anticybersquatting Consumer Protection Act">Anticybersquatting Consumer Protection Act</a>, an amendment to the Lanham Act, which explicitly prohibited cybersquatting. It defines cybersquatting as "(occurring) when a person other than the trademark holder registers the domain name of a well-known trademark and then attempts to profit from this by either ransoming the domain name back to the trademark holder or using the domain name to divert business from the trademark holder to the domain name holder".<a href="#cite_note-109">[109]</a> The provision states that "[a] person shall be liable in a civil action by the owner of the mark ... if, without regard to the goods or services of the person, that person (i) had a bad faith intent to profit from the mark ...; and registers, traffics in, or uses domain name [that is confusingly similar to another's a mark or dilutes another's marked]".<a href="#cite_note-110">[110]</a> This international legal change has also led to the creation of ICANN <a href="/wiki/Uniform_Domain-Name_Dispute-Resolution_Policy" title="Uniform Domain-Name Dispute-Resolution Policy">Uniform Domain-Name Dispute-Resolution Policy</a> (UDRP) and other dispute policies for specific countries (such as <a href="/wiki/Nominet_UK" title="Nominet UK">Nominet UK</a>'s <a href="/w/index.php?title=Dispute_Resolution_Service&action=edit&redlink=1" class="new" title="Dispute Resolution Service (page does not exist)">DRS</a>) which attempt to streamline the process of resolving who should own a domain name (without dealing with other infringement issues such as damages). This is particularly desirable to trademark owners when the domain name registrant may be in another country or even anonymous. Registrants of domain names also sometimes wish to register the domain names themselves (e.g., "XYZ.COM") as trademarks for perceived advantages, such as an extra bulwark against their domain being hijacked, and to avail themselves of such remedies as confusion or <a href="/wiki/Passing_off_(legal_term)" class="mw-redirect" title="Passing off (legal term)">passing off</a> against other domain holders with confusingly similar or intentionally misspelled domain names. As with other trademarks, the domain name will not be subject to trademark registration unless the proposed mark is actually used to identify the registrant's goods or services to the public, rather than simply being the location on the Internet where the applicant's web site appears. <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a> is a prime example of a protected trademark for a domain name central to the public's identification of the company and its products. Terms that are not protectable by themselves, such as a generic term or a merely descriptive term that has not acquired secondary meaning, may become registerable when a Top-Level Domain Name (e.g. dot-COM) is appended to it. An example of such a domain name ineligible for trademark or service mark protection as a generic term, but which currently has a registered U.S. service mark, is "HEARSAY.COM".<a href="#cite_note-111">[111]</a> Among trademark practitioners there remains a great deal of debate around trademark protection under <a href="/wiki/ICANN" title="ICANN">ICANN</a>'s proposed generic top-level domain name space expansion. <a href="/wiki/World_Trademark_Review" title="World Trademark Review">World Trademark Review</a> has been reporting on the at times fiery discussion between trademark owners and domainers.<a href="#cite_note-112">[112]</a> <div class="mw-heading mw-heading2"><h2 id="International_law">International law</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=30" title="Edit section: International law">edit</a>]</div> Although there are systems that facilitate the filing, registration, or enforcement of trademark rights in more than one jurisdiction on a regional or global basis, it is currently not possible to file and obtain a single trademark registration that will automatically apply around the world. Like any national law, trademark laws apply only in their applicable country or jurisdiction, a quality which is sometimes known as "territoriality". <div class="mw-heading mw-heading3"><h3 id="Territorial_application">Territorial application</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=31" title="Edit section: Territorial application">edit</a>]</div> The inherent limitations of the territorial application of trademark laws have been mitigated by various <a href="/wiki/Intellectual_property" title="Intellectual property">intellectual property</a> <a href="/wiki/Treaty" title="Treaty">treaties</a>, foremost amongst which is the World Trade Organization <a href="/wiki/Agreement_on_Trade-Related_Aspects_of_Intellectual_Property_Rights" class="mw-redirect" title="Agreement on Trade-Related Aspects of Intellectual Property Rights">Agreement on Trade-Related Aspects of Intellectual Property Rights</a> (TRIPS). TRIPS establishes legal compatibility between member jurisdictions by requiring the <a href="/wiki/Harmonization_of_law" class="mw-redirect" title="Harmonization of law">harmonization</a> of applicable laws. For example, Article 15(1) of TRIPS defines "sign" which is used as or forms part of the definition of "trademark" in the trademark legislation of many jurisdictions around the world. <div class="mw-heading mw-heading3"><h3 id="Madrid_system_2">Madrid system</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=32" title="Edit section: Madrid system">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Madrid_system" class="mw-redirect" title="Madrid system">Madrid system</a></div> The major international system for facilitating the registration of trademarks in multiple jurisdictions is commonly known as the "Madrid system<a href="#cite_note-113">[113]</a> ". Madrid provides a centrally administered system for securing trademark registrations in member jurisdictions by extending the protection of an "international registration" obtained through the <a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">World Intellectual Property Organization</a>. This international registration is in turn based upon an application or registration obtained by a trademark applicant in its home jurisdiction. The primary advantage of the Madrid system is that it allows a trademark owner to obtain trademark protection in many jurisdictions by filing one application in one jurisdiction with one set of fees, and make any changes (e.g. changes of name or address), and renew registration across all applicable jurisdictions through a single administrative process. Furthermore, the "coverage" of the international registration may be extended to additional member jurisdictions at any time. <div class="mw-heading mw-heading3"><h3 id="Trademark_Law_Treaty_of_1994,_and_the_Singapore_Trademark_Law_Treaty_of_2006">Trademark Law Treaty of 1994, and the Singapore Trademark Law Treaty of 2006</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=33" title="Edit section: Trademark Law Treaty of 1994, and the Singapore Trademark Law Treaty of 2006">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main articles: <a href="/wiki/Trademark_Law_Treaty_of_1994" title="Trademark Law Treaty of 1994">Trademark Law Treaty of 1994</a> and <a href="/wiki/Singapore_Treaty_on_the_Law_of_Trademarks" title="Singapore Treaty on the Law of Trademarks">Singapore Treaty on the Law of Trademarks</a></div> The <a href="/wiki/Trademark_Law_Treaty_of_1994" title="Trademark Law Treaty of 1994">Trademark Law Treaty of 1994</a> established procedures for member countries to recognizing trademarks registered in other member countries. It operates under the auspices of the <a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">World Intellectual Property Organization</a>.<a href="#cite_note-114">[114]</a> The treaty was established "with objectives to reduce the complexities in the multitude of registration procedures and to increase predictability of application outcomes" through "simplification and harmonization of certain features of these trademark registration procedures and formalities".<a href="#cite_note-Leong-115">[115]</a> According to the <a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">United States Patent and Trademark Office</a>, the Trademark Law Treaty "simplifies and harmonizes trademark application and registration procedures by member states. It facilitates renewals, the recordation of assignments, name and address changes, and powers of attorney".<a href="#cite_note-116">[116]</a> By the 2000s, it became apparent that the terms of the treaty were outdated in light of the intervening development of the <a href="/wiki/Internet" title="Internet">internet</a> as a means of conveying information about products and businesses, leading to the enactment of the <a href="/wiki/Singapore_Treaty_on_the_Law_of_Trademarks" title="Singapore Treaty on the Law of Trademarks">Singapore Treaty on the Law of Trademarks</a>.<a href="#cite_note-Leong-115">[115]</a> The <a href="/wiki/Singapore_Treaty_on_the_Law_of_Trademarks" title="Singapore Treaty on the Law of Trademarks">Singapore Treaty on the Law of Trademarks</a> further establishes a system under which member jurisdictions agree to standardize procedural aspects of the trademark registration process. It is not necessarily respective of rules within individual countries.<a href="#cite_note-117">[117]</a> <div class="mw-heading mw-heading3"><h3 id="EU_Trademark_system">EU Trademark system</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=34" title="Edit section: EU Trademark system">edit</a>]</div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/European_Union_trade_mark" title="European Union trade mark">European Union trade mark</a></div> The EU Trade Mark (EUTM) system (formerly the Community Trademark system) is the trademark system which applies in the <a href="/wiki/European_Union" title="European Union">European Union</a>, whereby registration of a trademark with the <a href="/wiki/European_Union_Intellectual_Property_Office" title="European Union Intellectual Property Office">European Union Intellectual Property Office</a> (EUIPO, formerly Office for Harmonization in the Internal Market (Trade Marks and Designs)), leads to a registration which is effective throughout the EU as a whole. The EUTM system is therefore said to be unitary in character, in that a EUTM registration applies indivisibly across all <a href="/wiki/European_Union_member_states" class="mw-redirect" title="European Union member states">European Union member states</a>. However, the CTM system did not replace the national trademark registration systems; the CTM system and the national systems continue to operate in parallel to each other (see also <a href="/wiki/Trade_mark_law_of_the_European_Union" title="Trade mark law of the European Union">European Union trade mark law</a>). Persons residing outside the EU must have a professional representative to the procedures before EUIPO, while representation is recommended for EU residents. One of the tasks of a EUTM owner is the monitoring of the later applications whether any of those is similar to his/her earlier trademark. Monitoring is not easy and usually requires professional expertise. To conduct a monitoring there is the so-called Trademark Watching service where it can be checked if someone tries to get registered marks that are similar to the existing marks. <a href="/wiki/Opposition_proceeding" title="Opposition proceeding">Oppositions</a> should be filed on the standard opposition form in any official language of the European Union, however, the substantive part of the opposition (e.g. the argumentations) can be submitted only in the language of the opposed application, that is one of the working languages of the EUIPO, e.g. English, Spanish, German. <div class="mw-heading mw-heading3"><h3 id="Well-known_status">Well-known status</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=35" title="Edit section: Well-known status">edit</a>]</div> Well-known trademark status is commonly granted to famous international trade marks in less-developed legal jurisdictions. Under Article 6 bis of the <a href="/wiki/Paris_Convention_for_the_Protection_of_Industrial_Property" title="Paris Convention for the Protection of Industrial Property">Paris Convention</a>,<a href="#cite_note-118">[118]</a> countries are empowered to grant this status to marks that the relevant authority considers are "well known". In addition to the standard grounds for trademark infringement (same/similar mark applied same/similar goods or services, and a likelihood of confusion), if the mark is deemed well known it is an infringement to apply the same or a similar mark to dissimilar goods/services where there is confusion, including where it takes unfair advantage of the well-known mark or causing detriment to it.<a href="#cite_note-119">[119]</a> A well-known trademark does not have to be registered in the jurisdiction to bring a trademark infringement action (equivalent to bringing a <a href="/wiki/Passing_off" title="Passing off">passing off</a> claim without having to show goodwill and having a lesser burden of proof). As per the Trademark Rules 2017, India, an applicant needs to substantiate his claim that his trademark is having the "well-known" status. He needs to furnish the documents in support of evidence of his rights & claims, namely use of trademark, any application for trademark, and annual sales turnover, and so on.<a href="#cite_note-120">[120]</a><a href="#cite_note-121">[121]</a> <div class="mw-heading mw-heading3"><h3 id="Protection_of_well-known_marks">Protection of well-known marks</h3>[<a href="/w/index.php?title=Trademark&action=edit&section=36" title="Edit section: Protection of well-known marks">edit</a>]</div> Many countries protect unregistered well-known marks following their international obligations under the Paris Convention for the Protection of Industrial Property and the Agreement on Trade-Related Aspects of Intellectual Property Rights (the TRIPS Agreement). Consequently, not only big companies but also SMEs may have a good chance of establishing enough goodwill with customers so that their marks may be recognized as well-known marks and acquire protection without registration. It is, nevertheless, advisable to seek registration, taking into account that many countries provide for extended protection of registered well-known marks against dilution (Art. 16.3 TRIPS),<a href="#cite_note-Paris_Convention_1967-122">[122]</a> i.e., the reputation of the mark being weakened by the unauthorized use of that mark by others.<a href="#cite_note-123">[123]</a> Several trademark laws merely implement obligations under Article 16.3<a href="#cite_note-Paris_Convention_1967-122">[122]</a> of the TRIPS Agreement and protect well-known registered trademarks only under the following conditions: 1- that the goods and services for which the other mark is used or is seeking protection are not identical with or similar to the goods for which the well-known mark acquired its reputation 2- that the use of the other mark would indicate a connection between these goods and the owner of the well-known mark, and 3 – that their interests are likely to be damaged by such use. <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=37" title="Edit section: See also">edit</a>]</div> <ul><li><a href="/wiki/Article_6ter" title="Article 6ter">Article 6ter</a></li> <li><a href="/wiki/List_of_generic_and_genericized_trademarks" title="List of generic and genericized trademarks">List of generic and genericized trademarks</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=38" title="Edit section: References">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><a href="#cite_ref-1">^</a> <style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/trademark-patent-copyright">"Trademark, patent, or copyright"</a>. www.uspto.gov. Retrieved 13 October 2024. <q>A word, phrase, design, or a combination that identifies your goods or services, distinguishes them from the goods or services of others, and indicates the source of your goods or services.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Trademark%2C+patent%2C+or+copyright&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Ftrademark-patent-copyright&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-2"><a href="#cite_ref-2">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/trademark">"trademark"</a>. LII / Legal Information Institute. Retrieved 13 October 2024. <q>A trademark is any word, name, symbol, or design, or any combination thereof, used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another and to indicate the source of the goods.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=trademark&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Ftrademark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-3"><a href="#cite_ref-3">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/en/web/trademarks">"Trademarks"</a>. WIPO. Retrieved 13 October 2024. <q>A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WIPO&rft.atitle=Trademarks&rft_id=https%3A%2F%2Fwww.wipo.int%2Fen%2Fweb%2Ftrademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:24-4">^ <a href="#cite_ref-:24_4-0">a</a> <a href="#cite_ref-:24_4-1">b</a> <a href="#cite_ref-:24_4-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/trademark-examples">"Trademark examples"</a>. www.uspto.gov. Retrieved 15 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Trademark+examples&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Ftrademark-examples&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:25-5">^ <a href="#cite_ref-:25_5-0">a</a> <a href="#cite_ref-:25_5-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/en/web/trademarks">"Trademarks"</a>. WIPO. Retrieved 20 October 2024. <q>What kinds of trademark can be registered? A word or a combination of words, letters, and numerals can perfectly constitute a trademark. But trademarks may also consist of drawings, symbols, three-dimensional features such as the shape and packaging of goods, non-visible signs such as sounds or fragrances, or color shades used as distinguishing features – the possibilities are almost limitless.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WIPO&rft.atitle=Trademarks&rft_id=https%3A%2F%2Fwww.wipo.int%2Fen%2Fweb%2Ftrademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:5-6">^ <a href="#cite_ref-:5_6-0">a</a> <a href="#cite_ref-:5_6-1">b</a> <a href="#cite_ref-:5_6-2">c</a> <a href="#cite_ref-:5_6-3">d</a> <a href="#cite_ref-:5_6-4">e</a> <a href="#cite_ref-:5_6-5">f</a> <a href="#cite_ref-:5_6-6">g</a> <a href="#cite_ref-:5_6-7">h</a> <a href="#cite_ref-:5_6-8">i</a> <a href="#cite_ref-:5_6-9">j</a> <a href="#cite_ref-:5_6-10">k</a> <a href="#cite_ref-:5_6-11">l</a> <a href="#cite_ref-:5_6-12">m</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/strong-trademarks">"Strong trademarks"</a>. www.uspto.gov. Retrieved 14 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Strong+trademarks&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Fstrong-trademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-7"><a href="#cite_ref-7">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/search/likelihood-confusion">"Likelihood of confusion"</a>. www.uspto.gov. Retrieved 27 October 2024. <q>Your trademark is how customers recognize your goods or services in the marketplace and distinguish your goods or services from your competitors. If your trademark is confusingly similar to another trademark and the goods and services are related, consumers are likely to mistakenly believe these goods or services come from the same source. This is known as a likelihood of confusion, and it's the most common reason for refusing registration.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Likelihood+of+confusion&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fsearch%2Flikelihood-confusion&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:32-8">^ <a href="#cite_ref-:32_8-0">a</a> <a href="#cite_ref-:32_8-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/trademark_infringement">"trademark infringement"</a>. LII / Legal Information Institute. Retrieved 27 October 2024. <q>Trademark law protects a trademark owner's exclusive right to use a trademark when use of the mark by another would be likely to cause consumer confusion as to the source or origin of goods.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=trademark+infringement&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Ftrademark_infringement&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:10-9">^ <a href="#cite_ref-:10_9-0">a</a> <a href="#cite_ref-:10_9-1">b</a> <a href="#cite_ref-:10_9-2">c</a> <a href="#cite_ref-:10_9-3">d</a> <a href="#cite_ref-:10_9-4">e</a> <a href="#cite_ref-:10_9-5">f</a> <a href="#cite_ref-:10_9-6">g</a> <a href="#cite_ref-:10_9-7">h</a> <a href="#cite_ref-:10_9-8">i</a> <a href="#cite_ref-:10_9-9">j</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWorld_Intellectual_Property_Organization2017" class="citation web cs1">World Intellectual Property Organization (2017). <a rel="nofollow" class="external text" href="https://www.wipo.int/edocs/pubdocs/en/wipo-pub-900-1-en-making-a-mark-an-introduction-to-trademarks-for-small-and-medium-sized-enterprises.pdf">"Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises"</a> (PDF). WIPO. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240927151517/https://www.wipo.int/edocs/pubdocs/en/wipo-pub-900-1-en-making-a-mark-an-introduction-to-trademarks-for-small-and-medium-sized-enterprises.pdf">Archived</a> (PDF) from the original on 27 September 2024. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Making+a+Mark%3A+An+Introduction+to+Trademarks+for+Small+and+Medium-Sized+Enterprises&rft.pub=WIPO&rft.date=2017&rft.au=World+Intellectual+Property+Organization&rft_id=https%3A%2F%2Fwww.wipo.int%2Fedocs%2Fpubdocs%2Fen%2Fwipo-pub-900-1-en-making-a-mark-an-introduction-to-trademarks-for-small-and-medium-sized-enterprises.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:13-10">^ <a href="#cite_ref-:13_10-0">a</a> <a href="#cite_ref-:13_10-1">b</a> <a href="#cite_ref-:13_10-2">c</a> <a href="#cite_ref-:13_10-3">d</a> <a href="#cite_ref-:13_10-4">e</a> <a href="#cite_ref-:13_10-5">f</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/why-register-your-trademark">"Why register your trademark?"</a>. www.uspto.gov. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Why+register+your+trademark%3F&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Fwhy-register-your-trademark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:26-11">^ <a href="#cite_ref-:26_11-0">a</a> <a href="#cite_ref-:26_11-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://cyber.harvard.edu/metaschool/fisher/domain/tm.htm">"Overview of Trademark Law"</a>. cyber.harvard.edu. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240929021903/https://cyber.harvard.edu/metaschool/fisher/domain/tm.htm">Archived</a> from the original on 29 September 2024. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=cyber.harvard.edu&rft.atitle=Overview+of+Trademark+Law&rft_id=https%3A%2F%2Fcyber.harvard.edu%2Fmetaschool%2Ffisher%2Fdomain%2Ftm.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:27-12">^ <a href="#cite_ref-:27_12-0">a</a> <a href="#cite_ref-:27_12-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/ip-policy/international-protection/madrid-protocol">"Madrid Protocol for international trademark registration"</a>. www.uspto.gov. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241009173412/https://www.uspto.gov/ip-policy/international-protection/madrid-protocol">Archived</a> from the original on 9 October 2024. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Madrid+Protocol+for+international+trademark+registration&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fip-policy%2Finternational-protection%2Fmadrid-protocol&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:16-13">^ <a href="#cite_ref-:16_13-0">a</a> <a href="#cite_ref-:16_13-1">b</a> <a href="#cite_ref-:16_13-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/web/madrid-system/how_to/file/basics">"Filing International Trademark Applications – The Process"</a>. madrid-system. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=madrid-system&rft.atitle=Filing+International+Trademark+Applications+%E2%80%93+The+Process&rft_id=https%3A%2F%2Fwww.wipo.int%2Fweb%2Fmadrid-system%2Fhow_to%2Ffile%2Fbasics&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-14"><a href="#cite_ref-14">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/ip-policy/trade-policy">"Trade Policy"</a>. United States Patent and Trademark Office (USPTO). Retrieved 27 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=United+States+Patent+and+Trademark+Office+%28USPTO%29&rft.atitle=Trade+Policy&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fip-policy%2Ftrade-policy&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-15"><a href="#cite_ref-15">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://eur-lex.europa.eu/EN/legal-content/summary/wto-agreement-on-trade-related-aspects-of-intellectual-property.html">"WTO: agreement on trade-related aspects of intellectual property | EUR-Lex"</a>. eur-lex.europa.eu. Retrieved 27 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=eur-lex.europa.eu&rft.atitle=WTO%3A+agreement+on+trade-related+aspects+of+intellectual+property+%7C+EUR-Lex&rft_id=https%3A%2F%2Feur-lex.europa.eu%2FEN%2Flegal-content%2Fsummary%2Fwto-agreement-on-trade-related-aspects-of-intellectual-property.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-16"><a href="#cite_ref-16">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wto.org/english/tratop_e/trips_e/intel2_e.htm">"WTO | intellectual property - overview of TRIPS Agreement"</a>. www.wto.org. Retrieved 27 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.wto.org&rft.atitle=WTO+%7C+intellectual+property+-+overview+of+TRIPS+Agreement&rft_id=https%3A%2F%2Fwww.wto.org%2Fenglish%2Ftratop_e%2Ftrips_e%2Fintel2_e.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-17"><a href="#cite_ref-17">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMannBlunden2010" class="citation web cs1">Mann, Trischa; Blunden, Audrey, eds. (2010). <a rel="nofollow" class="external text" href="https://www.oxfordreference.com/display/10.1093/acref/9780195557558.001.0001/acref-9780195557558-e-3326">"Trade mark"</a>. Oxford Reference. Oxford University Press. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1093%2Facref%2F9780195557558.001.0001">10.1093/acref/9780195557558.001.0001</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-19-555755-8" title="Special:BookSources/978-0-19-555755-8"><bdi>978-0-19-555755-8</bdi></a>. Retrieved 14 October 2024. <q>Usage varies by region. UK and Australian spelling is trade mark; the US spelling is trademark.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Oxford+Reference&rft.atitle=Trade+mark&rft.date=2010&rft_id=info%3Adoi%2F10.1093%2Facref%2F9780195557558.001.0001&rft.isbn=978-0-19-555755-8&rft_id=https%3A%2F%2Fwww.oxfordreference.com%2Fdisplay%2F10.1093%2Facref%2F9780195557558.001.0001%2Facref-9780195557558-e-3326&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-18"><a href="#cite_ref-18">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://corsearch.com/content-library/blog/trademark-glossary-of-terms/">"2024 Trademark Glossary of Terms"</a>. Corsearch. Retrieved 14 October 2024. <q>What is a trademark? Basically anything that can be represented graphically and is capable of distinguishing the commercial origins of a product can be used as a trademark. A trademark gives its owner an exclusive right to use the mark for some specific products. The right to a trademark can be acquired through registration or use. Also spelled trade mark and trade-mark. What is a trade mark? Alternative spelling for trademark officially prefer(r)ed in the EU, UK, Ireland, Australia, and New Zealand. What is a trade-mark? Alternative spelling for trademark officially prefer(r)ed in Canada. Also used officially in the US until the 1970s.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Corsearch&rft.atitle=2024+Trademark+Glossary+of+Terms&rft_id=https%3A%2F%2Fcorsearch.com%2Fcontent-library%2Fblog%2Ftrademark-glossary-of-terms%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-19"><a href="#cite_ref-19">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/trademark-patent-copyright">"Trademark, patent, or copyright"</a>. www.uspto.gov. Retrieved 13 October 2024. <q>A word, phrase, design, or a combination that identifies your goods or services, distinguishes them from the goods or services of others, and indicates the source of your goods or services.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Trademark%2C+patent%2C+or+copyright&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Ftrademark-patent-copyright&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:02-20">^ <a href="#cite_ref-:02_20-0">a</a> <a href="#cite_ref-:02_20-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/what-trademark">"What is a trademark?"</a>. www.uspto.gov. Retrieved 13 October 2024. <q>The word "trademark" can refer to both trademarks and service marks. A trademark is used for goods, while a service mark is used for services.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=What+is+a+trademark%3F&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Fwhat-trademark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-21"><a href="#cite_ref-21">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/service_mark">"service mark"</a>. LII / Legal Information Institute. Retrieved 15 October 2024. <q>A service mark is a mark used to distinguish the services provided by one person or company from services provided by others. The term "service" applies only to services rendered to others; it does not apply to services that are solely for the benefit of the performer.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=service+mark&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fservice_mark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-22"><a href="#cite_ref-22">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/en/web/trademarks">"Trademarks"</a>. WIPO. Retrieved 13 October 2024. <q>A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WIPO&rft.atitle=Trademarks&rft_id=https%3A%2F%2Fwww.wipo.int%2Fen%2Fweb%2Ftrademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:03-23">^ <a href="#cite_ref-:03_23-0">a</a> <a href="#cite_ref-:03_23-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/trade_dress">"trade dress"</a>. LII / Legal Information Institute. Retrieved 15 October 2024. <q>A trade dress is the design and shape of the materials in which a product is packaged. Product configuration, the design and shape of the product itself, may also be considered a form of trade dress.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=trade+dress&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Ftrade_dress&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-24"><a href="#cite_ref-24">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.justia.com/intellectual-property/trademarks/trade-dress/">"Trade Dress Under the Law"</a>. Justia. 25 April 2018. Retrieved 15 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Justia&rft.atitle=Trade+Dress+Under+the+Law&rft.date=2018-04-25&rft_id=https%3A%2F%2Fwww.justia.com%2Fintellectual-property%2Ftrademarks%2Ftrade-dress%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:12-25">^ <a href="#cite_ref-:12_25-0">a</a> <a href="#cite_ref-:12_25-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/apply/collective-mark-applications">"Collective mark applications"</a>. www.uspto.gov. Retrieved 15 October 2024. <q>It's a type of trademark used by members of a collective organization to indicate the origin of goods or services in members of the collective organization who meet the organization's standards for admission. A collective mark identifies and distinguishes the members' goods or services from those of nonmembers.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Collective+mark+applications&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fapply%2Fcollective-mark-applications&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-26"><a href="#cite_ref-26">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/collective_mark">"collective mark"</a>. LII / Legal Information Institute. Retrieved 15 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=collective+mark&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fcollective_mark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-27"><a href="#cite_ref-27">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.euipo.europa.eu/en/trade-marks/before-applying/types-of-trade-marks">"Types of trade marks"</a>. EUIPO. Retrieved 29 October 2024. <q>A collective mark distinguishes the goods and services of members of an association from those of businesses that are not members of the association.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=EUIPO&rft.atitle=Types+of+trade+marks&rft_id=https%3A%2F%2Fwww.euipo.europa.eu%2Fen%2Ftrade-marks%2Fbefore-applying%2Ftypes-of-trade-marks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:22-28">^ <a href="#cite_ref-:22_28-0">a</a> <a href="#cite_ref-:22_28-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/apply/certification-mark-applications">"Certification mark applications"</a>. www.uspto.gov. Retrieved 15 October 2024. <q>What is a certification mark? It's a type of trademark used by authorized users to show consumers that particular goods or services, or the providers of those goods or services, have met certain standards set by a certifying organization. Certification marks are used by the providers of certified goods or services, or by certified providers of goods or services, and are not generally used by the certifying organization itself. The providers of certified goods or services, or certified providers of goods or services, are considered "authorized users" of the certification mark.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Certification+mark+applications&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fapply%2Fcertification-mark-applications&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-29"><a href="#cite_ref-29">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/certification_mark">"certification mark"</a>. LII / Legal Information Institute. Retrieved 15 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=certification+mark&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fcertification_mark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-30"><a href="#cite_ref-30">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.euipo.europa.eu/en/trade-marks/before-applying/types-of-trade-marks">"Types of trade marks"</a>. EUIPO. Retrieved 29 October 2024. <q>A certification mark guarantees that the goods and services of a provider that uses the mark (who is not the owner of the mark) meet certain standards or characteristics that have been established by the owner of the mark. It therefore distinguishes goods and services that are certified by the proprietor of the mark from those that are not.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=EUIPO&rft.atitle=Types+of+trade+marks&rft_id=https%3A%2F%2Fwww.euipo.europa.eu%2Fen%2Ftrade-marks%2Fbefore-applying%2Ftypes-of-trade-marks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-31"><a href="#cite_ref-31">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.energystar.gov/partner-resources/brand-guidelines/recognition-marks">"Specific Guidelines: ENERGY STAR Recognition Marks | ENERGY STAR"</a>. www.energystar.gov. Retrieved 28 October 2024. <q>What It Is. The ENERGY STAR Certification Mark is used as a label on products, homes, buildings, and plants that have been verified to meet ENERGY STAR requirements.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.energystar.gov&rft.atitle=Specific+Guidelines%3A+ENERGY+STAR+Recognition+Marks+%7C+ENERGY+STAR&rft_id=https%3A%2F%2Fwww.energystar.gov%2Fpartner-resources%2Fbrand-guidelines%2Frecognition-marks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-32"><a href="#cite_ref-32">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.inta.org/wp-content/uploads/public-files/resources/consumer/2020_TMUseMediaInternetPublishing.pdf">"A Guide to Proper Trademark Use For Media, Internet, and Publishing Professionals"</a> (PDF). International Trademark Association. Retrieved 5 February 2023.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=A+Guide+to+Proper+Trademark+Use+For+Media%2C+Internet%2C+and+Publishing+Professionals&rft.pub=International+Trademark+Association&rft_id=https%3A%2F%2Fwww.inta.org%2Fwp-content%2Fuploads%2Fpublic-files%2Fresources%2Fconsumer%2F2020_TMUseMediaInternetPublishing.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:9-33">^ <a href="#cite_ref-:9_33-0">a</a> <a href="#cite_ref-:9_33-1">b</a> <a href="#cite_ref-:9_33-2">c</a> <a href="#cite_ref-:9_33-3">d</a> <a href="#cite_ref-:9_33-4">e</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/edocs/pubdocs/en/wipo-pub-900-1-en-making-a-mark-an-introduction-to-trademarks-for-small-and-medium-sized-enterprises.pdf">"Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises"</a> (PDF). World Intellectual Property Organization (WIPO). 2017. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240927151517/https://www.wipo.int/edocs/pubdocs/en/wipo-pub-900-1-en-making-a-mark-an-introduction-to-trademarks-for-small-and-medium-sized-enterprises.pdf">Archived</a> (PDF) from the original on 27 September 2024. Retrieved 19 October 2024. <q>The use of ®, TM, SM, or equivalent symbols next to a trademark is not a requirement and generally provides no further legal protection. Nevertheless, it may be a convenient way of informing others that a given sign is a trademark, thus warning possible infringers and counterfeiters. The ® symbol may only be used once a trademark has been registered, whereas TM is usually used with unregistered trademarks. SM is used similarly to TM for unregistered trademarks, but in connection with services rather than goods. Using the ® symbol with unregistered trademarks may be considered unfair business practice or misleading marketing. Avoid using it when exporting goods to countries where the trademark is not registered.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Making+a+Mark%3A+An+Introduction+to+Trademarks+for+Small+and+Medium-Sized+Enterprises&rft.pub=World+Intellectual+Property+Organization+%28WIPO%29&rft.date=2017&rft_id=https%3A%2F%2Fwww.wipo.int%2Fedocs%2Fpubdocs%2Fen%2Fwipo-pub-900-1-en-making-a-mark-an-introduction-to-trademarks-for-small-and-medium-sized-enterprises.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:8-34">^ <a href="#cite_ref-:8_34-0">a</a> <a href="#cite_ref-:8_34-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/what-trademark">"What is a trademark?"</a>. www.uspto.gov. Retrieved 14 October 2024. <q>Every time you use your trademark, you can use a symbol with it. The symbol lets consumers and competitors know you're claiming the trademark as yours. You can use "TM" for goods or "SM" for services even if you haven't filed an application to register your trademark. Once you register your trademark with us, use an ® with the trademark. You may use the registration symbol anywhere around the trademark, although most trademark owners use the symbol in a superscript or subscript manner to the right of the trademark. You may only use the registration symbol with the trademark for the goods or services listed in the federal trademark registration.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=What+is+a+trademark%3F&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Fwhat-trademark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-35"><a href="#cite_ref-35">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.euipo.europa.eu/en/trade-marks/after-applying/registration">"Registration"</a>. EUIPO. Retrieved 19 October 2024. <q>You can use the ® symbol to show that your trade mark is registered.You can also indicate the EU trade mark number next to your trade mark. Do not use the ® symbol on a mark that is not registered as using this symbol with an unregistered mark can be considered a civil or criminal offence.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=EUIPO&rft.atitle=Registration&rft_id=https%3A%2F%2Fwww.euipo.europa.eu%2Fen%2Ftrade-marks%2Fafter-applying%2Fregistration&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:14-36">^ <a href="#cite_ref-:14_36-0">a</a> <a href="#cite_ref-:14_36-1">b</a> <a href="#cite_ref-:14_36-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/sites/default/files/documents/TM-Registration-Toolkit.pdf">"Trademark Registration Toolkit"</a> (PDF). U.S. Patent and Trademark Office (USPTO). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240926202327/https://www.uspto.gov/sites/default/files/documents/TM-Registration-Toolkit.pdf">Archived</a> (PDF) from the original on 26 September 2024. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Trademark+Registration+Toolkit&rft.pub=U.S.+Patent+and+Trademark+Office+%28USPTO%29&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fsites%2Fdefault%2Ffiles%2Fdocuments%2FTM-Registration-Toolkit.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-37"><a href="#cite_ref-37">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/trademark-patent-copyright">"Trademark, patent, or copyright"</a>. www.uspto.gov. Retrieved 14 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Trademark%2C+patent%2C+or+copyright&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Ftrademark-patent-copyright&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:28-38">^ <a href="#cite_ref-:28_38-0">a</a> <a href="#cite_ref-:28_38-1">b</a> <a href="#cite_ref-:28_38-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/learning-and-resources/trademark-faqs#type-browse-faqs_1928">"Trademark FAQs"</a>. www.uspto.gov. Retrieved 14 October 2024. <q>Trademarks protect words, names, symbols, sounds, or colors that distinguish goods and services from those manufactured or sold by others and indicate the source of the goods. Trademarks, unlike patents, can be renewed forever as long as they are being used in commerce.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Trademark+FAQs&rft_id=https%3A%2F%2Fwww.uspto.gov%2Flearning-and-resources%2Ftrademark-faqs%23type-browse-faqs_1928&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:29-39">^ <a href="#cite_ref-:29_39-0">a</a> <a href="#cite_ref-:29_39-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/web/trademarks">"Trademarks"</a>. trademarks. WIPO. Retrieved 14 October 2024. <q>The term of trademark registration can vary, but is usually ten years. It can be renewed indefinitely on payment of additional fees...</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=trademarks&rft.atitle=Trademarks&rft_id=https%3A%2F%2Fwww.wipo.int%2Fweb%2Ftrademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:30-40">^ <a href="#cite_ref-:30_40-0">a</a> <a href="#cite_ref-:30_40-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/maintain/keeping-your-registration-alive">"Keeping your registration alive"</a>. www.uspto.gov. Retrieved 14 October 2024. <q>Generally, trademark owners are only entitled to a federal registration if they're using their trademark in commerce. That's why most applicants submit specimens when they apply — to show that they're using their trademark. However, demonstrating trademark use once isn't enough. You must regularly demonstrate use throughout the life of your trademark if you want to maintain your registration and keep its benefits.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Keeping+your+registration+alive&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fmaintain%2Fkeeping-your-registration-alive&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:7-41">^ <a href="#cite_ref-:7_41-0">a</a> <a href="#cite_ref-:7_41-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/genericide">"genericide"</a>. LII / Legal Information Institute. Retrieved 14 October 2024. <q>Genericide refers to the gradual process of a trademarked term becoming generic through use by the common individual. When a term becomes generic, the term cannot receive a trademark nor can current trademarks be enforced. This process can be harmful to companies, but they do not have much control over how the common person refers to their trademarked products. For example, escalator was originally a protected trademark used to designate the moving stairs manufactured by a specific company. Overtime, the common individual used the term to refer to any moving stairs and thus lost its trademark protection. Other examples of trademarks that have become generic terms are lite beer, soft soap, and cola.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=genericide&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fgenericide&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-42"><a href="#cite_ref-42">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGordon2019" class="citation web cs1">Gordon, Whitson (24 June 2019). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2019/06/24/smarter-living/how-a-brand-name-becomes-generic.html">"How a Brand Name Becomes Generic"</a>. The New York Times. Retrieved 14 October 2024. <q>...If a brand name is understood by the public to refer broadly to a category of goods and services rather than a brand's specific good or service, a company may be at risk of losing its trademark. Escalator, cellophane, and laundromat have all lost their trademark status to genericide.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=How+a+Brand+Name+Becomes+Generic&rft.date=2019-06-24&rft.aulast=Gordon&rft.aufirst=Whitson&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2019%2F06%2F24%2Fsmarter-living%2Fhow-a-brand-name-becomes-generic.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-43"><a href="#cite_ref-43">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/patents/basics/essentials">"Patent essentials"</a>. www.uspto.gov. Retrieved 14 October 2024. <q>Utility and plant patents have a term for up to 20 years from the date the first non-provisional application for patent was filed...</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Patent+essentials&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fpatents%2Fbasics%2Fessentials&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-44"><a href="#cite_ref-44">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/web/patents/faq_patents">"Frequently Asked Questions"</a>. patents. WIPO. Retrieved 14 October 2024. <q>Patent protection is granted for a limited period, generally 20 years from the filing date of the application.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=patents&rft.atitle=Frequently+Asked+Questions&rft_id=https%3A%2F%2Fwww.wipo.int%2Fweb%2Fpatents%2Ffaq_patents&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-45"><a href="#cite_ref-45">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.copyright.gov/help/faq/faq-duration.html">"How Long Does Copyright Protection Last? (FAQ) | U.S. Copyright Office"</a>. www.copyright.gov. U.S. Copyright Office. Retrieved 14 October 2024. <q>The term of copyright for a particular work depends on several factors, including whether it has been published, and, if so, the date of first publication. As a general rule, for works created after January 1, 1978, copyright protection lasts for the life of the author plus an additional 70 years. For an anonymous work, a pseudonymous work, or a work made for hire, the copyright endures for a term of 95 years from the year of its first publication or a term of 120 years from the year of its creation, whichever expires first. For works first published prior to 1978, the term will vary depending on several factors. To determine the length of copyright protection for a particular work, consult chapter 3 of the Copyright Act (title 17 of the United States Code). More information on the term of copyright can be found in Circular 15a, Duration of Copyright, and Circular 1, Copyright Basics.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.copyright.gov&rft.atitle=How+Long+Does+Copyright+Protection+Last%3F+%28FAQ%29+%7C+U.S.+Copyright+Office&rft_id=https%3A%2F%2Fwww.copyright.gov%2Fhelp%2Ffaq%2Ffaq-duration.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-46"><a href="#cite_ref-46">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/copyright/en/protection.html">"Obtaining IP Rights: Copyright"</a>. www.wipo.int. WIPO. Retrieved 14 October 2024. <q>Generally, protection of the economic rights lasts for the lifetime of the author plus an additional period of at least 50 years. In a number of countries, this period is even longer (for example, 70 years after the death of the author in Europe, the United States of America and several other countries).</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.wipo.int&rft.atitle=Obtaining+IP+Rights%3A+Copyright&rft_id=https%3A%2F%2Fwww.wipo.int%2Fcopyright%2Fen%2Fprotection.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-47"><a href="#cite_ref-47">^</a> See, for example, <a href="/wiki/Kirkbi_AG_v._Ritvik_Holdings_Inc." class="mw-redirect" title="Kirkbi AG v. Ritvik Holdings Inc.">Kirkbi AG v. Ritvik Holdings Inc.</a>, <a rel="nofollow" class="external text" href="https://www.canlii.org/en/ca/scc/doc/2005/2005scc65/2005scc65.html">2005 SCC 65</a>, <a href="/wiki/Supreme_Court_of_Canada" title="Supreme Court of Canada">Supreme Court</a> (Canada) </li> <li id="cite_note-:23-48">^ <a href="#cite_ref-:23_48-0">a</a> <a href="#cite_ref-:23_48-1">b</a> <a href="#cite_ref-:23_48-2">c</a> <a href="#cite_ref-:23_48-3">d</a> <a href="#cite_ref-:23_48-4">e</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/en/web/podcasts/madrid/transcripts/international_trademark_system_talk_01">"A History of Trademarks: from the Ancient World to the 19th Century"</a>. WIPO. 6 December 2021. Retrieved 23 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WIPO&rft.atitle=A+History+of+Trademarks%3A+from+the+Ancient+World+to+the+19th+Century&rft.date=2021-12-06&rft_id=https%3A%2F%2Fwww.wipo.int%2Fen%2Fweb%2Fpodcasts%2Fmadrid%2Ftranscripts%2Finternational_trademark_system_talk_01&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-49"><a href="#cite_ref-49">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDiamond1975" class="citation book cs1">Diamond, Sidney A. (1975). <a rel="nofollow" class="external text" href="https://tind.wipo.int/record/2715?ln=en">The historical development of trademarks</a>. The Trademark Reporter. New York, New York: International Trademark Association.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+historical+development+of+trademarks&rft.place=New+York%2C+New+York&rft.series=The+Trademark+Reporter&rft.pub=International+Trademark+Association&rft.date=1975&rft.aulast=Diamond&rft.aufirst=Sidney+A.&rft_id=https%3A%2F%2Ftind.wipo.int%2Frecord%2F2715%3Fln%3Den&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-50"><a href="#cite_ref-50">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.researchgate.net/publication/222039488_First_evidence_of_white_wine_in_ancient_Egypt_from_Tutankhamun's_tomb">"First evidence of white wine in ancient Egypt from Tutankhamun's tomb"</a>. ResearchGate. August 2006. Retrieved 23 October 2024. <q>...The inscriptions on Tutankhamun's amphorae show the name of the product, the year, the property and the place of origin, and the name of the vintner in chief but not the color of these wines.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ResearchGate&rft.atitle=First+evidence+of+white+wine+in+ancient+Egypt+from+Tutankhamun%27s+tomb&rft.date=2006-08&rft_id=https%3A%2F%2Fwww.researchgate.net%2Fpublication%2F222039488_First_evidence_of_white_wine_in_ancient_Egypt_from_Tutankhamun%27s_tomb&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-51"><a href="#cite_ref-51">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRichardson2008" class="citation journal cs1">Richardson, Gary (April 2008). <a rel="nofollow" class="external text" href="https://doi.org/10.3386%2Fw13930">"Brand Names Before the Industrial Revolution"</a>. NBER Working Paper No. 13930. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.3386%2Fw13930">10.3386/w13930</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=NBER+Working+Paper+No.+13930&rft.atitle=Brand+Names+Before+the+Industrial+Revolution&rft.date=2008-04&rft_id=info%3Adoi%2F10.3386%2Fw13930&rft.aulast=Richardson&rft.aufirst=Gary&rft_id=https%3A%2F%2Fdoi.org%2F10.3386%252Fw13930&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-52"><a href="#cite_ref-52">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFPackard2010" class="citation book cs1">Packard, Ashley (2010). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=YcYJGlKJ4g4C">Digital Media Law</a>. John Wiley and Sons. p. 162. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9781444318203" title="Special:BookSources/9781444318203"><bdi>9781444318203</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Digital+Media+Law&rft.pages=162&rft.pub=John+Wiley+and+Sons&rft.date=2010&rft.isbn=9781444318203&rft.aulast=Packard&rft.aufirst=Ashley&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DYcYJGlKJ4g4C&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-53"><a href="#cite_ref-53">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://trademark.trademarkia.com/stella-artois-anno-1366-77003422.html">"STELLA ARTOIS ANNO 1366 Trademark of ANHEUSER-BUSCH INBEV S.A. Serial Number: 77003422 :: Trademarkia Trademarks"</a>. trademark.trademarkia.com. 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W.; Craies, W. F. (1911). <a class="external text" href="https://en.wikisource.org/wiki/1911_Encyclop%C3%A6dia_Britannica/Trade_Marks">"Trade Marks" </a>. In <a href="/wiki/Hugh_Chisholm" title="Hugh Chisholm">Chisholm, Hugh</a> (ed.). <a href="/wiki/Encyclop%C3%A6dia_Britannica_Eleventh_Edition" title="Encyclopædia Britannica Eleventh Edition">Encyclopædia Britannica</a>. Vol. 27 (11th ed.). Cambridge University Press. pp. 128–135.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=bookitem&rft.atitle=Trade+Marks&rft.btitle=Encyclop%C3%A6dia+Britannica&rft.pages=128-135&rft.edition=11th&rft.pub=Cambridge+University+Press&rft.date=1911&rft.aulast=Renton&rft.aufirst=A.+W.&rft.au=Craies%2C+W.+F.&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-Bently_2008-56"><a href="#cite_ref-Bently_2008_56-0">^</a> Bently, Lionel, "The Making of Modern Trade Marks Law: The Construction of the Legal Concept of Trade Mark (1860-80)" in Lionel Bently, Jane C. Ginsburg & Jennifer Davis (eds), Trade Marks and Brands: An Interdisciplinary Critique (Cambridge University Press, 2008) </li> <li id="cite_note-57"><a href="#cite_ref-57">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="http://www.iip.or.jp/translation/ono/ch2.pdf">The History and Development of Trademark Law</a> (PDF)</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+History+and+Development+of+Trademark+Law&rft_id=http%3A%2F%2Fwww.iip.or.jp%2Ftranslation%2Fono%2Fch2.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-58"><a href="#cite_ref-58">^</a> Roger W. Dyer Jr., <a rel="nofollow" class="external text" href="http://scholarship.law.missouri.edu/mlr/vol77/iss1/10">Monetary Damages under the Lanham Act: Eighth Circuit Holds Actual Confusion is Not a Prerequisite</a>, 77 Mo. L. Rev. (2012) </li> <li id="cite_note-59"><a href="#cite_ref-59">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWorld_Intellectual_Property_Organization1997" class="citation book cs1">World Intellectual Property Organization (1997). <a rel="nofollow" class="external text" href="https://books.google.com/books?isbn=9041109382">Introduction to Intellectual Property: Theory and Practice</a>. Kluwer Law International. p. 23.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Introduction+to+Intellectual+Property%3A+Theory+and+Practice&rft.pages=23&rft.pub=Kluwer+Law+International&rft.date=1997&rft.au=World+Intellectual+Property+Organization&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fisbn%3D9041109382&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-UK00000000001-60">^ <a href="#cite_ref-UK00000000001_60-0">a</a> <a href="#cite_ref-UK00000000001_60-1">b</a> <a rel="nofollow" class="external text" href="https://www.ipo.gov.uk/tmcase/Results/1/UK00000000001?legacySearch=False">Case details for trade mark UK00000000001</a>, United Kingdom Intellectual Property Office. </li> <li id="cite_note-:2-61">^ <a href="#cite_ref-:2_61-0">a</a> <a href="#cite_ref-:2_61-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCozzolinoRutherford2000" class="citation cs2"><a href="/wiki/Mimmo_Cozzolino" title="Mimmo Cozzolino">Cozzolino, Mimmo</a>; Rutherford, Graeme Fysh (2000), Symbols of Australia (20th anniversary ed.), Mimmo Cozzolino, <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-646-40309-0" title="Special:BookSources/978-0-646-40309-0"><bdi>978-0-646-40309-0</bdi></a></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Symbols+of+Australia&rft.edition=20th+anniversary&rft.pub=Mimmo+Cozzolino&rft.date=2000&rft.isbn=978-0-646-40309-0&rft.aulast=Cozzolino&rft.aufirst=Mimmo&rft.au=Rutherford%2C+Graeme+Fysh&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:1-62">^ <a href="#cite_ref-:1_62-0">a</a> <a href="#cite_ref-:1_62-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFAustralia2016" class="citation web cs1">Australia, I. 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Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=tsdr.uspto.gov&rft.atitle=Trademark+Status+%26+Document+Retrieval&rft_id=https%3A%2F%2Ftsdr.uspto.gov%2F%23caseNumber%3D70022406%26caseSearchType%3DUS_APPLICATION%26caseType%3DDEFAULT%26searchType%3DstatusSearch&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-72"><a href="#cite_ref-72">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://trademarks.usc.edu/trademark-fundamentals/">"Trademark Fundamentals – Trademarks and Licensing Services"</a>. trademarks.usc.edu. 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Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=U.S.+Customs+and+Border+Protection+services+for+trademark+owners&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fprotect%2Fcustoms-and-border-protection&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:17-74">^ <a href="#cite_ref-:17_74-0">a</a> <a href="#cite_ref-:17_74-1">b</a> <a href="#cite_ref-:17_74-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWIPO2017" class="citation report cs1">WIPO (2017). <a rel="nofollow" class="external text" href="https://www.wipo.int/edocs/pubdocs/en/wipo_pub_900_1.pdf">Making a Mark: An Introduction to Trademarks for Small and Medium-sized Enterprises</a> (PDF) (Report). World Intellectual Property Organization. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=report&rft.btitle=Making+a+Mark%3A+An+Introduction+to+Trademarks+for+Small+and+Medium-sized+Enterprises&rft.pub=World+Intellectual+Property+Organization&rft.date=2017&rft.au=WIPO&rft_id=https%3A%2F%2Fwww.wipo.int%2Fedocs%2Fpubdocs%2Fen%2Fwipo_pub_900_1.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:6-75">^ <a href="#cite_ref-:6_75-0">a</a> <a href="#cite_ref-:6_75-1">b</a> <a href="#cite_ref-:6_75-2">c</a> <a href="#cite_ref-:6_75-3">d</a> <a href="#cite_ref-:6_75-4">e</a> <a href="#cite_ref-:6_75-5">f</a> <a href="#cite_ref-:6_75-6">g</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/distinctive_trademark">"distinctive trademark"</a>. LII / Legal Information Institute. Retrieved 14 October 2024. <q>A distinctive trademark is a trademark that "identifies and distinguishes" the relevant goods or services. This is required for a trademark to be eligible for federal trademark protection and registration at the United States and Trademark Office.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=distinctive+trademark&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fdistinctive_trademark&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:19-76">^ <a href="#cite_ref-:19_76-0">a</a> <a href="#cite_ref-:19_76-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/basics/why-search-similar-trademarks">"Why search for similar trademarks?"</a>. www.uspto.gov. Retrieved 14 October 2024. <q>One of the most common reasons applications are rejected is because the applied-for trademark is too similar to an already registered one and there's a likelihood of confusion. This means customers are likely to think your goods or services come from the same source as another party's goods or services. Before you apply to register a trademark, conduct a clearance search to see if someone else already registered that trademark or a similar one. A comprehensive clearance search typically involves searching our trademark database of federally registered and applied-for trademarks, state trademark databases, and the internet. Although the trademark examining attorney assigned to your application will also conduct a search, they will only determine whether there are conflicting trademarks in our federal database. It's your responsibility to search state trademark databases and the internet.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Why+search+for+similar+trademarks%3F&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fbasics%2Fwhy-search-similar-trademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:4-77"><a href="#cite_ref-:4_77-0">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/search/comprehensive-clearance-search-similar-trademarks">"Comprehensive clearance search for similar trademarks"</a>. www.uspto.gov. Retrieved 14 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Comprehensive+clearance+search+for+similar+trademarks&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fsearch%2Fcomprehensive-clearance-search-similar-trademarks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-78"><a href="#cite_ref-78">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/search">"Search our trademark database"</a>. www.uspto.gov. Retrieved 14 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Search+our+trademark+database&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fsearch&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-79"><a href="#cite_ref-79">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/subscription-center/2023/retiring-tess-what-know-about-new-trademark-search-system">"Retiring TESS: What to know about the new trademark search system"</a>. www.uspto.gov. Retrieved 14 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Retiring+TESS%3A+What+to+know+about+the+new+trademark+search+system&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fsubscription-center%2F2023%2Fretiring-tess-what-know-about-new-trademark-search-system&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-80"><a href="#cite_ref-80">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/search/design-search-codes">"Design search codes"</a>. www.uspto.gov. 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Retrieved 21 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WIPO&rft.atitle=Global+Brand+Database&rft_id=https%3A%2F%2Fwww.wipo.int%2Fweb%2Fglobal-brand-database&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:0-82">^ <a href="#cite_ref-:0_82-0">a</a> <a href="#cite_ref-:0_82-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/edocs/pubdocs/en/wipo-pub-941-2022-en-world-intellectual-property-indicators-2022.pdf">"World Intellectual Property Indicators 2022"</a> (PDF). 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Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Madrid+Protocol&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fip-policy%2Ftrademark-policy%2Fmadrid-system-international-registration-marks-madrid-protocol&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-84"><a href="#cite_ref-84">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/apply">"Apply online"</a>. www.uspto.gov. Retrieved 20 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Apply+online&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fapply&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:15-85">^ <a href="#cite_ref-:15_85-0">a</a> <a href="#cite_ref-:15_85-1">b</a> <a href="#cite_ref-:15_85-2">c</a> <a href="#cite_ref-:15_85-3">d</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/sites/default/files/documents/TM-Registration-Toolkit.pdf">"Trademark Registration Toolkit"</a> (PDF). 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Retrieved 21 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=madrid-system&rft.atitle=WIPO+%7C+Madrid+%E2%80%93+The+International+Trademark+System&rft_id=https%3A%2F%2Fwww.wipo.int%2Fen%2Fweb%2Fmadrid-system%2Findex&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-88"><a href="#cite_ref-88">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.euipo.europa.eu/en/trade-marks/before-applying/fees-payments">"Fees and payments"</a>. EUIPO. Retrieved 27 October 2024. <q>An EU trade mark is valid for 10 years. It can be renewed indefinitely, 10 years at a time.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=EUIPO&rft.atitle=Fees+and+payments&rft_id=https%3A%2F%2Fwww.euipo.europa.eu%2Fen%2Ftrade-marks%2Fbefore-applying%2Ffees-payments&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:31-89">^ <a href="#cite_ref-:31_89-0">a</a> <a href="#cite_ref-:31_89-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://guidelines.euipo.europa.eu/2214311/2043917/trade-mark-guidelines/2-2-3-period-of-time-to-be-considered">"2.2.3 Period of Time to be Considered"</a>. EUIPO Trade Mark Guidelines. European Union Intellectual Property Office (EUIPO). Retrieved 27 October 2024. <q>Pursuant to Article 58(1)(a) EUTMR, the EUTM becomes susceptible to revocation if it has not been put to genuine use within a continuous period of 5 years. However, no person may claim that the proprietor's rights in an EUTM should be revoked where, during the interval between expiry of the 5-year period and filing of the application, genuine use of the trade mark has started or resumed. Further, according to Article 62(1) EUTMR, if the request for revocation is granted, the effective date of revocation is the date of the application for revocation.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=EUIPO+Trade+Mark+Guidelines&rft.atitle=2.2.3+Period+of+Time+to+be+Considered&rft_id=https%3A%2F%2Fguidelines.euipo.europa.eu%2F2214311%2F2043917%2Ftrade-mark-guidelines%2F2-2-3-period-of-time-to-be-considered&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-90"><a href="#cite_ref-90">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/abandonment_(of_trademark)">"abandonment (of trademark)"</a>. LII / Legal Information Institute. Retrieved 27 October 2024. <q>Abandonment of a trademark occurs when the owner of the trademark deliberately ceases to use the trademark for three or more years, with no intention of using the trademark again in the future. When a trademark is abandoned, the trademark owner may no longer claim rights to the trademark. In effect, this frees the trademark so that anyone else can use it without recourse from the original trademark owner.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=abandonment+%28of+trademark%29&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fabandonment_%28of_trademark%29&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-91"><a href="#cite_ref-91">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFColson2022" class="citation web cs1">Colson, Abby (14 November 2022). <a rel="nofollow" class="external text" href="https://legal.thomsonreuters.com/blog/trademark-litigation-101/">"Trademark litigation 101 - Legal Blog"</a>. Thomson Reuters Law Blog. Retrieved 29 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Thomson+Reuters+Law+Blog&rft.atitle=Trademark+litigation+101+-+Legal+Blog&rft.date=2022-11-14&rft.aulast=Colson&rft.aufirst=Abby&rft_id=https%3A%2F%2Flegal.thomsonreuters.com%2Fblog%2Ftrademark-litigation-101%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-92"><a href="#cite_ref-92">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://iprr.cbp.gov/s/">"ipr"</a>. iprr.cbp.gov. Retrieved 29 October 2024. <q>United States Customs and Border Protection (CBP) has the authority to detain, seize, forfeit, and ultimately destroy merchandise seeking entry into the United States if it bears an infringing trademark or copyright that has been registered with the United States Patent and Trademark Office (USPTO) or the United States Copyright Office (USCOP), and has subsequently been recorded with CBP. As an intellectual property right (IPR) owner, you can partner with CBP to receive border enforcement of your registered trademarks and copyrights through CBP's e-Recordation Program.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=iprr.cbp.gov&rft.atitle=ipr&rft_id=https%3A%2F%2Fiprr.cbp.gov%2Fs%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-93"><a href="#cite_ref-93">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://taxation-customs.ec.europa.eu/customs-4/prohibitions-and-restrictions/counterfeit-piracy-and-other-ipr-violations/defend-your-rights_en">"Defend your rights - European Commission"</a>. taxation-customs.ec.europa.eu. Retrieved 30 October 2024. <q>Customs administrations are in the frontline to enforce intellectual property rights at the EU borders. In order to effectively carry out their task, customs need the active engagement of the right-holders themselves. Co-operation is the most effective weapon: thanks to the information provided by the right holders, customs may identify more easily goods suspected of infringing intellectual property rights (IPR) and take the necessary action. As a right holder, you can defend your rights by asking customs to detain goods suspected of infringing IPR.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=taxation-customs.ec.europa.eu&rft.atitle=Defend+your+rights+-+European+Commission&rft_id=https%3A%2F%2Ftaxation-customs.ec.europa.eu%2Fcustoms-4%2Fprohibitions-and-restrictions%2Fcounterfeit-piracy-and-other-ipr-violations%2Fdefend-your-rights_en&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:34-94">^ <a href="#cite_ref-:34_94-0">a</a> <a href="#cite_ref-:34_94-1">b</a> <a href="#cite_ref-:34_94-2">c</a> <a href="#cite_ref-:34_94-3">d</a> <a href="#cite_ref-:34_94-4">e</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.inta.org/topics/enforcement/">"Enforcement"</a>. International Trademark Association. Retrieved 29 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=International+Trademark+Association&rft.atitle=Enforcement&rft_id=https%3A%2F%2Fwww.inta.org%2Ftopics%2Fenforcement%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-95"><a href="#cite_ref-95">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/trademarks/ttab/trademark-trial-and-appeal-board-ttab#type-browse-faqs_160488">"Trademark Trial and Appeal Board (TTAB) FAQs"</a>. www.uspto.gov. Retrieved 29 October 2024. <q>I just got a notice of opposition. What's an opposition? An opposition is a proceeding in which one party is seeking to prevent registration of another party's trademark. Under the law, if a party believes that he will be damaged by the registration of a mark, he can file an opposition. For more information, see TBMP § 102.02.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Trademark+Trial+and+Appeal+Board+%28TTAB%29+FAQs&rft_id=https%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Fttab%2Ftrademark-trial-and-appeal-board-ttab%23type-browse-faqs_160488&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-96"><a href="#cite_ref-96">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.euipo.europa.eu/en/trade-marks/after-applying/opposition">"Opposition"</a>. EUIPO. Retrieved 29 October 2024. <q>If someone owns an earlier right and they think that there is a conflict between your trade marks, they can oppose your application. To do this, they need to fill in an opposition form and pay a fee of €320. If an opposition is filed, your mark will be subject to opposition proceedings. An opposition must be filed no later than 3 months after the publication of the trade mark application.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=EUIPO&rft.atitle=Opposition&rft_id=https%3A%2F%2Fwww.euipo.europa.eu%2Fen%2Ftrade-marks%2Fafter-applying%2Fopposition&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-97"><a href="#cite_ref-97">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/uscode/text/15/1064">"15 U.S. Code § 1064 - Cancellation of registration"</a>. LII / Legal Information Institute. Retrieved 29 October 2024. <q>A petition to cancel a registration of a mark, stating the grounds relied upon, may, upon payment of the prescribed fee, be filed as follows by any person who believes that he is or will be damaged, including as a result of a likelihood of dilution by blurring or dilution by tarnishment under section 1125(c) of this title, by the registration of a mark on the principal register established by this chapter, or under the Act of March 3, 1881, or the Act of February 20, 1905:</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=15+U.S.+Code+%C2%A7+1064+-+Cancellation+of+registration&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fuscode%2Ftext%2F15%2F1064&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-98"><a href="#cite_ref-98">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/en/web/ip-enforcement">"Intellectual Property Enforcement"</a>. WIPO. Retrieved 29 October 2024. <q>Trademark infringement occurs when there is an unauthorized use of a registered trademark or similar sign to identify identical or similar products and services as those covered by the registered trademark that lead to likelihood of confusion among consumers about the origin of the goods and services that are identified by these signs.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=WIPO&rft.atitle=Intellectual+Property+Enforcement&rft_id=https%3A%2F%2Fwww.wipo.int%2Fen%2Fweb%2Fip-enforcement&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:35-99">^ <a href="#cite_ref-:35_99-0">a</a> <a href="#cite_ref-:35_99-1">b</a> <a href="#cite_ref-:35_99-2">c</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/page/about-trademark-infringement">"About Trademark Infringement"</a>. www.uspto.gov. Retrieved 30 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=About+Trademark+Infringement&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fpage%2Fabout-trademark-infringement&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-100"><a href="#cite_ref-100">^</a> <a rel="nofollow" class="external text" href="http://www.ipwatchdog.com/2008/11/16/comparative-advertising-mac-vs-pc/">Comparative Advertising: Mac vs. PC</a> – "In the United States where we hold the First Amendment above reproach by any laws, there are many legitimate and legal uses of a trademark, and the right to engage in comparative advertising is among one of those legitimate uses." </li> <li id="cite_note-101"><a href="#cite_ref-101">^</a> Volkswagenwerk Aktiengesellschaft v. Church, 411 F.2d 350, 352 (9th Cor. 1969). </li> <li id="cite_note-102"><a href="#cite_ref-102">^</a> Playboy Enterprises, Inc. v. Welles, 279 F.3d 796 (9th Cor. 2002) </li> <li id="cite_note-103"><a href="#cite_ref-103">^</a> <a rel="nofollow" class="external text" href="http://www.opsi.gov.uk/acts/acts1994/ukpga_19940026_en_2#pt1-pb4-l1g21">Section 21, Trade Marks Act 1994</a> </li> <li id="cite_note-:20-104">^ <a href="#cite_ref-:20_104-0">a</a> <a href="#cite_ref-:20_104-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.law.cornell.edu/wex/dilution">"dilution"</a>. LII / Legal Information Institute. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230419005031/https://www.law.cornell.edu/wex/dilution">Archived</a> from the original on 19 April 2023. Retrieved 22 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=LII+%2F+Legal+Information+Institute&rft.atitle=dilution&rft_id=https%3A%2F%2Fwww.law.cornell.edu%2Fwex%2Fdilution&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:18-105">^ <a href="#cite_ref-:18_105-0">a</a> <a href="#cite_ref-:18_105-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFChristopher_T._Zirpoli2023" class="citation report cs1">Christopher T. Zirpoli (24 July 2023). <a rel="nofollow" class="external text" href="https://crsreports.congress.gov/product/pdf/IF/IF12456">An Introduction to Trademark Law in the United States</a> (Report). Congressional Research Service. Retrieved 22 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=report&rft.btitle=An+Introduction+to+Trademark+Law+in+the+United+States&rft.pub=Congressional+Research+Service&rft.date=2023-07-24&rft.au=Christopher+T.+Zirpoli&rft_id=https%3A%2F%2Fcrsreports.congress.gov%2Fproduct%2Fpdf%2FIF%2FIF12456&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-106"><a href="#cite_ref-106">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/ip-policy/trademark-policy/well-known-marks">"Well-known marks"</a>. www.uspto.gov. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240926173231/https://www.uspto.gov/ip-policy/trademark-policy/well-known-marks">Archived</a> from the original on 26 September 2024. Retrieved 22 October 2024. <q>In addition to these grounds, in certain cases the owner of a well-known mark that rises to the level of being "famous" may bring an action against another use of the mark in U.S. federal courts or may seek to oppose or cancel another's application or registration for the mark on the grounds of likelihood of dilution. "Dilution" is the lessening of the capacity of a famous mark to uniquely distinguish its goods, either by tarnishing (that is, weakening the mark through unsavory associations) or blurring (that is, chipping away at distinctiveness due to the unauthorized use of a mark on dissimilar products). However, dilution may only be applied in cases where a party's well-known mark is "famous," such that it is widely known among the U.S. consuming public.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=Well-known+marks&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fip-policy%2Ftrademark-policy%2Fwell-known-marks&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-:21-107">^ <a href="#cite_ref-:21_107-0">a</a> <a href="#cite_ref-:21_107-1">b</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.inta.org/fact-sheets/trademark-dilution-intended-for-a-non-legal-audience/">"Trademark Dilution (Intended for a Non-Legal Audience)"</a>. International Trademark Association. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20241006162412/https://www.inta.org/fact-sheets/trademark-dilution-intended-for-a-non-legal-audience/">Archived</a> from the original on 6 October 2024. Retrieved 22 October 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=International+Trademark+Association&rft.atitle=Trademark+Dilution+%28Intended+for+a+Non-Legal+Audience%29&rft_id=https%3A%2F%2Fwww.inta.org%2Ffact-sheets%2Ftrademark-dilution-intended-for-a-non-legal-audience%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-108"><a href="#cite_ref-108">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="https://www.elgaronline.com/edcollbook/book/9781035312405/9781035312405.xml">"Trademark Dilution and Free Riding"</a>, Trademark Dilution and Free Riding, Edward Elgar Publishing, p. 5, 12 December 2023, <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.4337%2F9781035312405">10.4337/9781035312405</a>, <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-0353-1240-5" title="Special:BookSources/978-1-0353-1240-5"><bdi>978-1-0353-1240-5</bdi></a>, retrieved 22 October 2024</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Trademark+Dilution+and+Free+Riding&rft.atitle=Trademark+Dilution+and+Free+Riding&rft.pages=5&rft.date=2023-12-12&rft_id=info%3Adoi%2F10.4337%2F9781035312405&rft.isbn=978-1-0353-1240-5&rft_id=https%3A%2F%2Fwww.elgaronline.com%2Fedcollbook%2Fbook%2F9781035312405%2F9781035312405.xml&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-109"><a href="#cite_ref-109">^</a> Bosley Medical Institute, Inc v. Bosley Medical Group, 403 F.3d 672, 680 (9th Cir. 2005)(quoting DaimlerChrysler v. The Net Inc. 388 F.3d 201, 204 (6th Cir. 2004)) </li> <li id="cite_note-110"><a href="#cite_ref-110">^</a> <a href="/wiki/Title_15_of_the_United_States_Code" title="Title 15 of the United States Code">15 U.S.C.</a> <a rel="nofollow" class="external text" href="https://www.law.cornell.edu/uscode/text/15/1125">§ 1125</a>(d)(1)(A) </li> <li id="cite_note-111"><a href="#cite_ref-111">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.uspto.gov/trademarks/index.jsp">"Trademarks"</a>. USPTO. 26 October 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=USPTO&rft.atitle=Trademarks&rft.date=2019-10-26&rft_id=http%3A%2F%2Fwww.uspto.gov%2Ftrademarks%2Findex.jsp&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-112"><a href="#cite_ref-112">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.worldtrademarkreview.com/daily/Detail.aspx?g=0332a6d5-8494-4466-a8f1-6e1de82bdafd">"The STIckler: inside the latest trademark protection gTLD discussion – Blog – World Trademark Review"</a>. Retrieved 3 July 2016.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+STIckler%3A+inside+the+latest+trademark+protection+gTLD+discussion+%E2%80%93+Blog+%E2%80%93+World+Trademark+Review&rft_id=http%3A%2F%2Fwww.worldtrademarkreview.com%2Fdaily%2FDetail.aspx%3Fg%3D0332a6d5-8494-4466-a8f1-6e1de82bdafd&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-113"><a href="#cite_ref-113">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/madrid/en/how_madrid_works.html">"How the Madrid System Works"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=How+the+Madrid+System+Works&rft_id=https%3A%2F%2Fwww.wipo.int%2Fmadrid%2Fen%2Fhow_madrid_works.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-114"><a href="#cite_ref-114">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/treaties/en/ip/tlt/summary_tlt.html">"Summary of the Trademark Law Treaty (TLT) (1994)"</a>. www.wipo.int. Retrieved 18 June 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.wipo.int&rft.atitle=Summary+of+the+Trademark+Law+Treaty+%28TLT%29+%281994%29&rft_id=https%3A%2F%2Fwww.wipo.int%2Ftreaties%2Fen%2Fip%2Ftlt%2Fsummary_tlt.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-Leong-115">^ <a href="#cite_ref-Leong_115-0">a</a> <a href="#cite_ref-Leong_115-1">b</a> Susanna H. S. Leong, "<a rel="nofollow" class="external text" href="https://books.google.com/books?id=VRH9DwAAQBAJ&pg=PT110&lpg=PT110">The Internationalisation of Trademark Protection</a>" in Irene Calboli and Jane C. Ginsburg, eds., International Aspects of Trademark Protection (Cambridge University Press, 2020). </li> <li id="cite_note-116"><a href="#cite_ref-116">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.uspto.gov/ip-policy/international-ip-treaties">"International IP treaties"</a>. www.uspto.gov. Retrieved 18 June 2024.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.uspto.gov&rft.atitle=International+IP+treaties&rft_id=https%3A%2F%2Fwww.uspto.gov%2Fip-policy%2Finternational-ip-treaties&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-117"><a href="#cite_ref-117">^</a> Full text of the <a rel="nofollow" class="external text" href="http://alpilaw.com/wp-content/uploads/2014/05/Full_text_Trademark_Law_Treaty.pdf">Trademark Law Treaty.</a> </li> <li id="cite_note-118"><a href="#cite_ref-118">^</a> Paris Convention: <a rel="nofollow" class="external text" href="http://www.wipo.int/treaties/en/ip/paris/trtdocs_wo020.html#P151_21198">Article 6 bis, Paris Convention</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140210043001/http://www.wipo.int/treaties/en/ip/paris/trtdocs_wo020.html#P151_21198">Archived</a> 10 February 2014 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> </li> <li id="cite_note-119"><a href="#cite_ref-119">^</a> Hong Kong Trade Marks Ordinance section dealing with infringement: <a rel="nofollow" class="external text" href="http://www.legislation.gov.hk/blis_ind.nsf/e1bf50c09a33d3dc482564840019d2f4/b8ad171ad6e831894825697d0028e34e?OpenDocument">Cap 559, s.18</a> </li> <li id="cite_note-120"><a href="#cite_ref-120">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.ipindia.nic.in/writereaddata/Portal/IPOtherNotice/1_31_1/Public-Notice.pdf">"Indian Trademark Rules"</a> (PDF). ipindia.nic.in. Retrieved 31 December 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ipindia.nic.in&rft.atitle=Indian+Trademark+Rules&rft_id=http%3A%2F%2Fwww.ipindia.nic.in%2Fwritereaddata%2FPortal%2FIPOtherNotice%2F1_31_1%2FPublic-Notice.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-121"><a href="#cite_ref-121">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.ipindia.nic.in/writereaddata/Portal/News/333_1_Well-known_public-Notice.pdf">"Public Notice"</a> (PDF).</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Public+Notice&rft_id=http%3A%2F%2Fwww.ipindia.nic.in%2Fwritereaddata%2FPortal%2FNews%2F333_1_Well-known_public-Notice.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> <li id="cite_note-Paris_Convention_1967-122">^ <a href="#cite_ref-Paris_Convention_1967_122-0">a</a> <a href="#cite_ref-Paris_Convention_1967_122-1">b</a> [Article 6bis of the Paris Convention (1967) shall apply, mutatis mutandis, to goods or services which are not similar to those in respect of which a trademark is registered, provided that use of that trademark about those goods or services would indicate a connection between those goods or services and the owner of the registered trademark and provided that the interests of the owner of the registered trademark are likely to be damaged by such use] </li> <li id="cite_note-123"><a href="#cite_ref-123">^</a> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.wipo.int/edocs/mdocs/mdocs/en/wipo_ipr_tyo_17/wipo_ipr_tyo_17_t15.pdf">"Famous trademarks"</a> (PDF). 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Famous+trademarks&rft.date=2017&rft_id=https%3A%2F%2Fwww.wipo.int%2Fedocs%2Fmdocs%2Fmdocs%2Fen%2Fwipo_ipr_tyo_17%2Fwipo_ipr_tyo_17_t15.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATrademark" class="Z3988"> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2>[<a href="/w/index.php?title=Trademark&action=edit&section=39" title="Edit section: External links">edit</a>]</div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/40px-Wiktionary-logo-en-v2.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/60px-Wiktionary-logo-en-v2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/80px-Wiktionary-logo-en-v2.svg.png 2x" data-file-width="512" data-file-height="512" /></div> <div class="side-box-text plainlist">Look up <a href="https://en.wiktionary.org/wiki/trademark" class="extiw" title="wiktionary:trademark">trademark</a> in Wiktionary, the free dictionary.</div></div> </div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1235681985"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237033735"><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/d/df/Wikibooks-logo-en-noslogan.svg/40px-Wikibooks-logo-en-noslogan.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/df/Wikibooks-logo-en-noslogan.svg/60px-Wikibooks-logo-en-noslogan.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/df/Wikibooks-logo-en-noslogan.svg/80px-Wikibooks-logo-en-noslogan.svg.png 2x" data-file-width="400" data-file-height="400" /></div> <div class="side-box-text plainlist">Wikibooks has a book on the topic of: <a href="https://en.wikibooks.org/wiki/US_Trademark_Law" class="extiw" title="wikibooks:US Trademark Law">US Trademark Law</a></div></div> </div> <ul><li>WIPO <ul><li><a rel="nofollow" class="external text" href="https://branddb.wipo.int/en/">WIPO Global Brand Database</a></li> <li><a rel="nofollow" class="external text" href="http://www.wipo.int/trademarks/en/trademarks.html">Trademark info on WIPO website</a></li> <li><a rel="nofollow" class="external text" href="https://www.wipo.int/edocs/pubdocs/en/wipo-pub-940-2024-en-madrid-yearly-review-2024.pdf">Madrid Yearly Review 2024</a></li></ul></li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20130115084625/http://www.patentamt.de/docs/service/veroeffentlichungen/broschueren_en/trademarks.pdf">Trade Marks: The information brochure on trademark protection</a> by the <a href="/wiki/Deutsches_Patent-_und_Markenamt" class="mw-redirect" title="Deutsches Patent- und Markenamt">German Patent and Trade Mark Office (GPTO)</a></li> <li><a rel="nofollow" class="external text" href="http://www.ipo.gov.uk/tm-quickfacts.pdf">"Quick Facts"</a> by the <a href="/wiki/Intellectual_Property_Office_(United_Kingdom)" title="Intellectual Property Office (United Kingdom)">Intellectual Property Office (United Kingdom)</a></li> <li><a rel="nofollow" class="external text" href="https://tmsearch.uspto.gov/search/">USPTO Trademark Search system</a></li> <li><a rel="nofollow" class="external text" href="http://www.inta.org/TrademarkBasics/FactSheets/Pages/FactSheets.aspx">Trademark Fact Sheets</a> by the <a href="/wiki/International_Trademark_Association" title="International Trademark Association">International Trademark Association</a></li></ul> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1236075235">.mw-parser-output .navbox{box-sizing:border-box;border:1px solid #a2a9b1;width:100%;clear:both;font-size:88%;text-align:center;padding:1px;margin:1em auto 0}.mw-parser-output .navbox .navbox{margin-top:0}.mw-parser-output .navbox+.navbox,.mw-parser-output .navbox+.navbox-styles+.navbox{margin-top:-1px}.mw-parser-output .navbox-inner,.mw-parser-output .navbox-subgroup{width:100%}.mw-parser-output .navbox-group,.mw-parser-output .navbox-title,.mw-parser-output .navbox-abovebelow{padding:0.25em 1em;line-height:1.5em;text-align:center}.mw-parser-output .navbox-group{white-space:nowrap;text-align:right}.mw-parser-output .navbox,.mw-parser-output .navbox-subgroup{background-color:#fdfdfd}.mw-parser-output .navbox-list{line-height:1.5em;border-color:#fdfdfd}.mw-parser-output .navbox-list-with-group{text-align:left;border-left-width:2px;border-left-style:solid}.mw-parser-output tr+tr>.navbox-abovebelow,.mw-parser-output tr+tr>.navbox-group,.mw-parser-output tr+tr>.navbox-image,.mw-parser-output tr+tr>.navbox-list{border-top:2px solid #fdfdfd}.mw-parser-output .navbox-title{background-color:#ccf}.mw-parser-output .navbox-abovebelow,.mw-parser-output .navbox-group,.mw-parser-output .navbox-subgroup .navbox-title{background-color:#ddf}.mw-parser-output .navbox-subgroup .navbox-group,.mw-parser-output .navbox-subgroup .navbox-abovebelow{background-color:#e6e6ff}.mw-parser-output .navbox-even{background-color:#f7f7f7}.mw-parser-output .navbox-odd{background-color:transparent}.mw-parser-output .navbox .hlist td dl,.mw-parser-output .navbox .hlist td ol,.mw-parser-output .navbox .hlist td ul,.mw-parser-output .navbox td.hlist dl,.mw-parser-output .navbox td.hlist ol,.mw-parser-output .navbox td.hlist ul{padding:0.125em 0}.mw-parser-output .navbox .navbar{display:block;font-size:100%}.mw-parser-output .navbox-title .navbar{float:left;text-align:left;margin-right:0.5em}body.skin--responsive .mw-parser-output .navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Trademark_law" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Trademark_law" title="Template:Trademark law"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Trademark_law" title="Template talk:Trademark law"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Trademark_law" title="Special:EditPage/Template:Trademark law"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Trademark_law" style="font-size:114%;margin:0 4em"><a class="mw-selflink selflink">Trademark law</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Trademark_distinctiveness" title="Trademark distinctiveness">Distinctiveness</a></li> <li><a href="/wiki/Trademark_dilution" title="Trademark dilution">Dilution</a></li> <li><a href="/wiki/Generic_trademark" title="Generic trademark">Generic trademark</a></li> <li><a href="/wiki/Passing_off" title="Passing off">Passing off</a></li> <li><a href="/wiki/Concurrent_use_registration" title="Concurrent use registration">Concurrent use</a></li> <li><a href="/wiki/Priority_right" title="Priority right">Priority right</a></li> <li><a href="/wiki/Trade_mark_coexistence_agreement" class="mw-redirect" title="Trade mark coexistence agreement">Coexistence agreement</a></li> <li><a href="/wiki/Confusing_similarity" title="Confusing similarity">Confusing similarity</a></li> <li><a href="/wiki/Functionality_doctrine" title="Functionality doctrine">Functionality doctrine</a></li> <li><a href="/wiki/Initial_interest_confusion" title="Initial interest confusion">Initial interest confusion</a></li> <li><a href="/wiki/Tea_Rose_%E2%80%93_Rectanus_doctrine" title="Tea Rose – Rectanus doctrine">Good faith doctrine</a></li> <li><a href="/wiki/Fair_use_(U.S._trademark_law)" title="Fair use (U.S. trademark law)">Fair use</a></li> <li><a href="/wiki/Secondary_liability" title="Secondary liability">Secondary liability</a></li> <li><a href="/wiki/Nominative_use" title="Nominative use">Nominative use</a></li> <li><a href="/wiki/Disparagement" title="Disparagement">Disparagement</a></li> <li><a href="/wiki/Reputation_parasitism" title="Reputation parasitism">Reputation parasitism</a></li> <li><a href="/wiki/Cybersquatting" title="Cybersquatting">Cybersquatting</a></li> <li><a href="/wiki/Parallel_import" title="Parallel import">Parallel import</a></li> <li><a class="mw-selflink-fragment" href="#Well-known_status">Well-known trademark</a></li></ul> </div></td><td class="noviewer navbox-image" rowspan="8" style="width:1px;padding:0 0 0 2px"><div><img alt="The word "R" within a circle" src="//upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/50px-RegisteredTM.svg.png" decoding="async" width="50" height="50" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/75px-RegisteredTM.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/2b/RegisteredTM.svg/100px-RegisteredTM.svg.png 2x" data-file-width="200" data-file-height="200" /></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Treaties</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Paris_Convention_for_the_Protection_of_Industrial_Property" title="Paris Convention for the Protection of Industrial Property">Paris Convention</a></li> <li><a href="/wiki/Madrid_Agreement" class="mw-redirect" title="Madrid Agreement">Madrid Agreement</a></li> <li><a href="/wiki/Madrid_Protocol" title="Madrid Protocol">Madrid Protocol</a></li> <li><a href="/wiki/Agreement_on_Trade-Related_Aspects_of_Intellectual_Property_Rights" class="mw-redirect" title="Agreement on Trade-Related Aspects of Intellectual Property Rights">TRIPS</a></li> <li><a href="/wiki/Singapore_Treaty_on_the_Law_of_Trademarks" title="Singapore Treaty on the Law of Trademarks">Singapore Treaty</a></li> <li><a href="/wiki/Community_Trade_Mark" class="mw-redirect" title="Community Trade Mark">Community Trade Mark</a></li> <li><a href="/wiki/Uniform_Domain-Name_Dispute-Resolution_Policy" title="Uniform Domain-Name Dispute-Resolution Policy">Uniform Domain-Name Dispute-Resolution Policy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Country</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Australian_trade_mark_law" title="Australian trade mark law">Australia</a></li> <li><a href="/wiki/Canadian_trademark_law" title="Canadian trademark law">Canada</a></li> <li><a href="/wiki/Trademark_law_of_China" title="Trademark law of China">China</a></li> <li><a href="/wiki/Trade_mark_law_of_the_European_Union" title="Trade mark law of the European Union">European Union</a></li> <li><a href="/wiki/Hong_Kong_trademark_law" class="mw-redirect" title="Hong Kong trademark law">Hong Kong</a></li> <li><a href="/wiki/Indian_trademark_law" title="Indian trademark law">India</a></li> <li><a href="/w/index.php?title=Irish_trademark_law&action=edit&redlink=1" class="new" title="Irish trademark law (page does not exist)">Ireland</a></li> <li><a href="/wiki/Japanese_trademark_law" title="Japanese trademark law">Japan</a></li> <li><a href="/wiki/Trademark_Law_of_Oman" class="mw-redirect" title="Trademark Law of Oman">Oman</a></li> <li><a href="/wiki/Philippine_trademark_law" title="Philippine trademark law">Philippines</a></li> <li><a href="/wiki/United_Kingdom_trade_mark_law" title="United Kingdom trade mark law">United Kingdom</a></li> <li><a href="/wiki/United_States_trademark_law" title="United States trademark law">United States</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Trademark_classification" title="Trademark classification">Types</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/International_(Nice)_Classification_of_Goods_and_Services" title="International (Nice) Classification of Goods and Services">Standard</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Registered_trademark" class="mw-redirect" title="Registered trademark">Registered trademark</a></li> <li><a href="/wiki/Service_mark" title="Service mark">Service mark</a></li> <li><a href="/wiki/Trade_dress" title="Trade dress">Trade dress</a></li> <li><a href="/wiki/Unregistered_trademark" title="Unregistered trademark">Unregistered trademark</a></li> <li><a href="/wiki/Wordmark" title="Wordmark">Wordmark</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Non-standard</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Certification_mark" title="Certification mark">Certification marks</a></li> <li><a href="/wiki/Chartered_mark" title="Chartered mark">Chartered marks</a></li> <li><a href="/wiki/Collective_trademark" class="mw-redirect" title="Collective trademark">Collective trademarks</a></li> <li><a href="/wiki/Defensive_trademark" class="mw-redirect" title="Defensive trademark">Defensive trademarks</a></li> <li><a href="/wiki/Electronic_registration_mark" title="Electronic registration mark">Electronic registration marks</a></li> <li><a href="/wiki/Intellectual_property_protection_of_typefaces" title="Intellectual property protection of typefaces">Font trademark</a></li> <li><a href="/wiki/Ghost_mark" title="Ghost mark">Ghost marks</a></li> <li><a href="/wiki/Geographical_indication" title="Geographical indication">Geographical indication</a></li> <li><a href="/wiki/Protected_designation_of_origin" title="Protected designation of origin">Protected designation of origin</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Non-conventional_trademark" title="Non-conventional trademark">Non-conventional</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Colour_trade_mark" title="Colour trade mark">Colour trademarks</a></li> <li><a href="/wiki/Hologram_trademark" title="Hologram trademark">Hologram trademarks</a></li> <li><a href="/wiki/Motion_trademark" class="mw-redirect" title="Motion trademark">Motion trademarks</a></li> <li><a href="/wiki/Scent_trademark" class="mw-redirect" title="Scent trademark">Scent trademarks</a></li> <li><a href="/w/index.php?title=Shape_trademark&action=edit&redlink=1" class="new" title="Shape trademark (page does not exist)">Shape trademarks</a></li> <li><a href="/wiki/Sound_trademark" title="Sound trademark">Sound trademarks</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brand" title="Brand">Brand</a></li> <li><a href="/wiki/Emblem" title="Emblem">Emblem</a></li> <li><a href="/wiki/Logo" title="Logo">Logo</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bodies</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/World_Intellectual_Property_Organization" title="World Intellectual Property Organization">WIPO</a></li> <li><a href="/wiki/International_Trademark_Association" title="International Trademark Association">International Trademark Association</a></li> <li><a href="/wiki/European_Union_Intellectual_Property_Office" title="European Union Intellectual Property Office">EUIPO</a></li> <li><a href="/wiki/United_States_Patent_and_Trademark_Office" title="United States Patent and Trademark Office">USPTO</a></li> <li><a href="/wiki/Internet_Corporation_for_Assigned_Names_and_Numbers" class="mw-redirect" title="Internet Corporation for Assigned Names and Numbers">ICANN</a></li> <li><a href="/wiki/Deutsches_Patent-_und_Markenamt" class="mw-redirect" title="Deutsches Patent- und Markenamt">Deutsches Patent- und Markenamt</a></li> <li><a href="/wiki/Canadian_Intellectual_Property_Office" title="Canadian Intellectual Property Office">CIPO</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Symbols</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Registered_trademark_symbol" title="Registered trademark symbol">Registered trademark symbol</a></li> <li><a href="/wiki/Service_mark_symbol" title="Service mark symbol">Service mark symbol</a></li> <li><a href="/wiki/Trademark_symbol" title="Trademark symbol">Unregistered trademark symbol</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Disputes</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Budweiser_trademark_dispute" title="Budweiser trademark dispute">Budweiser</a></li> <li><a href="/wiki/Debian%E2%80%93Mozilla_trademark_dispute" title="Debian–Mozilla trademark dispute">Debian–Mozilla</a></li> <li><a href="/wiki/Stolichnaya_trademark_dispute" class="mw-redirect" title="Stolichnaya trademark dispute">Stolichnaya</a></li> <li><a href="/wiki/Ugg_boots_trademark_dispute" title="Ugg boots trademark dispute">Ugg boots</a></li> <li><a href="/wiki/Washington_Redskins_trademark_dispute" title="Washington Redskins trademark dispute">Washington Redskins</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Trademark_attorney" title="Trademark attorney">Trademark attorney</a></li> <li><a href="/wiki/Trademark_examiner" title="Trademark examiner">Trademark examiner</a></li> <li><a href="/wiki/Trademark_infringement" title="Trademark infringement">Trademark infringement</a></li> <li><a href="/wiki/Trademark_share" title="Trademark share">Trademark share</a></li> <li><a href="/wiki/Trademark_troll" title="Trademark troll">Trademark troll</a></li> <li><a href="/wiki/World_Trademark_Review" title="World Trademark Review">World Trademark Review</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="3"><div> <ul><li><a href="/wiki/Category:Trademark_law" title="Category:Trademark law">Category:Trademark law</a></li> <li><a href="/wiki/List_of_trademark_case_law" title="List of trademark case law">Case laws</a></li> <li><a href="/wiki/Wikipedia:Manual_of_Style/Trademarks" title="Wikipedia:Manual of Style/Trademarks">WP:MOS/Trademarks</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"><style data-mw-deduplicate="TemplateStyles:r1038841319">.mw-parser-output .tooltip-dotted{border-bottom:1px dotted;cursor:help}</style><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1038841319"></div><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q167270#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div id="Authority_control_databases_frameless&#124;text-top&#124;10px&#124;alt=Edit_this_at_Wikidata&#124;link=https&#58;//www.wikidata.org/wiki/Q167270#identifiers&#124;class=noprint&#124;Edit_this_at_Wikidata" style="font-size:114%;margin:0 4em"><a href="/wiki/Help:Authority_control" title="Help:Authority control">Authority control databases</a> <a href="https://www.wikidata.org/wiki/Q167270#identifiers" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">International</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><a rel="nofollow" class="external text" href="http://id.worldcat.org/fast/1153892/">FAST</a></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">National</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><a rel="nofollow" class="external text" href="https://d-nb.info/gnd/4114513-6">Germany</a></li><li><a rel="nofollow" class="external text" href="https://id.loc.gov/authorities/sh85136742">United States</a></li><li><a rel="nofollow" class="external text" href="https://catalogue.bnf.fr/ark:/12148/cb135052424">France</a></li><li><a rel="nofollow" class="external text" href="https://data.bnf.fr/ark:/12148/cb135052424">BnF data</a></li><li><a rel="nofollow" class="external text" href="https://id.ndl.go.jp/auth/ndlna/00572073">Japan</a></li><li><a rel="nofollow" class="external text" href="https://aleph.nkp.cz/F/?func=find-c&local_base=aut&ccl_term=ica=ph123671&CON_LNG=ENG">Czech Republic</a></li><li><a rel="nofollow" class="external text" href="http://catalogo.bne.es/uhtbin/authoritybrowse.cgi?action=display&authority_id=XX524679">Spain</a></li><li><a rel="nofollow" class="external text" href="https://kopkatalogs.lv/F?func=direct&local_base=lnc10&doc_number=000068490&P_CON_LNG=ENG">Latvia</a></li><li><a rel="nofollow" class="external text" href="http://olduli.nli.org.il/F/?func=find-b&local_base=NLX10&find_code=UID&request=987007543717005171">Israel</a></li></ul></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"><ul><li><a rel="nofollow" class="external text" href="https://hls-dhs-dss.ch/fr/articles/013728">Historical Dictionary of Switzerland</a></li><li><a rel="nofollow" class="external text" href="https://catalog.archives.gov/id/10641814">NARA</a><ul><li><a rel="nofollow" class="external text" href="https://catalog.archives.gov/id/10633658">2</a></li></ul></li><li><a rel="nofollow" class="external text" href="http://esu.com.ua/search_articles.php?id=63689">Encyclopedia of Modern Ukraine</a><ul><li><a rel="nofollow" class="external text" href="http://esu.com.ua/search_articles.php?id=16377">2</a></li></ul></li></ul></div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" 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