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src="/nextImageExportOptimizer/website2023.cms.k.io_uploads_dreaming_the_beacon_97728dc62b-opt-2048.WEBP"/><svg style="border:0;clip:rect(0 0 0 0);height:0;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px"><filter id="sharpBlur"><feGaussianBlur stdDeviation="20" color-interpolation-filters="sRGB"></feGaussianBlur><feColorMatrix type="matrix" color-interpolation-filters="sRGB" values="1 0 0 0 0, 0 1 0 0 0, 0 0 1 0 0, 0 0 0 9 0"></feColorMatrix><feComposite in2="SourceGraphic" operator="in"></feComposite></filter></svg></div><div class="grid items-stretch relative md:grid-cols-[0fr_1fr_10vh_0fr] lg:grid-cols-[1fr_936px_344px_1fr]"><div class="border-gray-800 border-r col-start-2 hidden md:block md:h-[30vh] object-right"></div><div class="bg-white md:row-start-2 md:border-t md:border-gray-800 "></div><div class="col-span-1 row-start-2 md:border-gray-800 md:border-t"><div class="bg-white max-w-[936px] pt-6 px-4 space-y-6 sm:pt-8 md:border-gray-800 md:border-r md:pt-16 md:px-8 md:space-y-8 lg:pt-24 lg:space-y-12 lg:pr-[112px]"><div class="space-y-3"><h1 class="text-gray-900 text-h-md md:text-h-xl lg:text-h-2xl font-medium balance font-heading">Our Creed</h1></div><div class="space-y-8 md:space-y-12"><div class="space-y-4 md:space-y-6"><h2 class="text-gray-600 font-semibold text-xl md:text-2xl">Doing things differently since day dot.</h2><p class="text-gray-600 text-lg md:text-xl balance">We've always operated differently. With the planet at our heart. But for us, this means more than just promises, it means putting our money where our mouth is to make sure we're uncompromisingly good for our customers, and uncompromisingly good for the planet.</p><p class="text-gray-600 text-lg md:text-xl balance">Imagine if great tech didn't come with destructive downsides. And imagine if every company used their business as a vehicle for positive change, to inspire others and improve industries.</p><p class="text-gray-600 text-lg md:text-xl balance">That's why we're in business.</p></div></div></div></div><div class="border-gray-800 col-span-2 col-start-3 row-start-2 md:border-b md:border-t"></div></div></div></div><main class="py-16 space-y-16 md:py-24 md:space-y-24" id="main-content"><div class="mx-auto w-full max-w-7xl px-4 md:px-8"><ul class="w-full max-w-[768px] flex flex-col"><button aria-pressed="true" class="w-full h-full py-4 hover:border-l-4 text-start pl-[26px] hover:pl-[26px] border-l-4 border-grass-600 hover:border-grass-600 bg-gradient-to-r from-grass-100 to-grass-100/0 bg-[linear-gradient(90deg, #EFFBEF 0%, rgba(239, 251, 239, 0.00) 100%)]"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">We're here for change</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24">Because as a business, we know we've got a big role to play.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">Fiercely Independent</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">Consumers are best served by competition, so we're standing up to the industry duopoly.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">Sustainability doesn't always mean sacrifice</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">Great tech doesn't always mean bad for the planet and we're here to prove that.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">We're only as good as our people</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">We know we're only as great as our team and every one of them embodies our purpose and mission.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">Transparency is everything</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">Starting with our name, through to our ethos, products, prices and billing - we're as open and honest as they come.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">Possibility has no end</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">It's taken us 22 years to get to where we are today but it feels like the real work is just beginning.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">Doing the right thing isn't always easy</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">But we know there is a better way and we're truly committed to doing everything in our power to get us there.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">We're stronger together</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">We know that building a better future is going to take all of us and we hope Krystal can become a beacon to show others what can be done.</p></button><button aria-pressed="false" class="w-full h-full py-4 hover:pl-6 border-l-4 border-l-gray-100 pl-[24px] hover:border-l-4 hover:border-l-gray-300 text-start"><li class="text-gray-900 text-h-xs lg:text-h-sm font-medium italic list-decimal list-outside ml-6 pl-1">Creating a legacy</li><p class="text-gray-600 text-md md:text-lg mt-1 italic pl-7 sm:h-24 hidden">Founded in 2002 on a trampoline and a shoestring budget, Krystal exists for more than profit. Designed from the start as a platform for good, we hope Krystal will remain long after we're gone.</p></button></ul></div><section class=""><div class="mx-auto w-full max-w-7xl px-4 md:px-8"><p class="text-gray-600 text-lg md:text-xl max-w-[768px]">Currently the web hosting industry is dominated by two faceless corporations, who have gobbled up the competition to create a situation that is unfair to customers and harmful to the planet. But, we're here to show that there is a different way. As the UK's largest independent hosting company, we've come a long way in making sure our business is as fair to our customers as it is to our planet. </p><p class="text-gray-600 text-lg md:text-xl max-w-[768px] mt-4">However, we know there's still a long way to go to change the industry for the better, so we'll continue to push forwards and drive real, meaningful change.</p></div></section><section class="relative"><div class="mx-auto w-full max-w-7xl px-4 md:px-8"><div class="bg-gray-50 border border-gray-800 relative"><div class="flex space-y-8 flex-col md:flex-row justify-between md:space-y-0 gap-x-12 px-6 py-10 md:flex-1 md:p-12 lg:p-16"><div class="space-y-4 max-w-3xl"><div class="max-w-[960px] space-y-3"><h2 class="text-gray-900 text-h-xs lg:text-h-sm font-semibold">Ready to join us in building a better world?</h2></div><div class="balance max-w-3xl"><p class="text-gray-600 text-base sm:text-lg md:text-xl">Join thousands of businesses who have already made the 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class="text-gray-600">Over 20 years of experience have gone in to creating the perfect cloud hosting platform.</p><ul class="flex items-center gap-6 flex-wrap"><li class="flex-shrink-0"><svg class="block shrink-0 stroke-2 h-auto w-auto" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" alt="ISO 27001 Information Security Management" height="96" width="96"><use xlink:href="/sprites/partners-03234adc.svg#iso27001"></use></svg></li><span class="flex flex-row items-center gap-6 flex-shrink-0"><li class="flex-shrink-0"><a aria-label="Certified B Corp" href="https://www.bcorporation.net/en-us/find-a-b-corp/company/krystal-hosting-ltd/" rel="noreferrer noopener" target="_blank"><svg class="block shrink-0 stroke-2 h-auto w-auto" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" alt="Certified B Corp" height="56" width="33.22"><use xlink:href="/sprites/partners-03234adc.svg#bcorp"></use></svg></a></li><li class="flex-shrink-0"><a 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