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One Year of Loom AI & What’s Next | Loom Blog
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* var(--lns-unit,8px));}</style><span color="currentColor" size="4" class="css-rkq3f4"><svg viewBox="0 0 24 24" fill="none" class="text-thd-color-violet-80"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 12a1 1 0 011-1h12a1 1 0 110 2H6a1 1 0 01-1-1z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M11.293 5.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L16.586 12l-5.293-5.293a1 1 0 010-1.414z" fill="currentColor"></path></svg></span></button></div></form></div></div></div></div></div><main class="mt-0 pt-0" id="skip-to-content"><header class="py-[70px] lg:py-[110px] bg-thd-color-violet-10"><div class="max-w-[1440px] px-20 md:px-[35px] lg:px-[70px] mx-auto"><div class="flex flex-wrap justify-center"><div class="lg:w-1/3 px-12 mb-24 lg:mb-0"><p class="mb-24 uppercase font-medium text-12 text-thd-color-violet-90">Oct 30, 2024</p><h1 class="text-3xl md:text-5xl font-medium mb-24 tracking-tighter text-thd-color-violet-90">One Year of Loom AI & What’s Next</h1><div class=""><a class="thd-focus-thick thd-focus-thick-current-color rounded-sm inline-flex items-center" href="/blog/authors/ellie-eberly"><img alt="Ellie Eberly headshot" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="hidden md:block rounded-full mr-8 object-cover flex-shrink-0 h-48 w-48" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1GYWbPFU2oDgZC361am5LM%2Fee86379397638531ed1e52cd4550f480%2Fheadshot.jpeg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1GYWbPFU2oDgZC361am5LM%2Fee86379397638531ed1e52cd4550f480%2Fheadshot.jpeg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1GYWbPFU2oDgZC361am5LM%2Fee86379397638531ed1e52cd4550f480%2Fheadshot.jpeg&w=96&q=75"/><div class="max-w-xs"><p class="lm-blog-headline-xxs text-thd-color-violet-90">Ellie Eberly</p><p class="lm-blog-headline-xxs-alt font-normal text-thd-color-violet-70">Product Marketing Manager at Loom</p></div></a></div><div class="flex mt-24 space-x-12 "><a class="px-12 py-4 bg-thd-color-violet-20 rounded-lg text-thd-color-violet-90 text-12 hover:bg-thd-color-violet-30" href="/blog/categories/inside-loom">Inside Loom</a></div></div><div class="lg:w-2/3 px-12"><img alt="One Year of Loom AI & What’s Next" loading="lazy" width="1656" height="1078" decoding="async" data-nimg="1" class="w-full rounded-md" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4yTGCd3D7DHY2uGZ3U3DBD%2F72881e97e664ea376989395d31490d8e%2FFall_Launch_Blog_Hero.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4yTGCd3D7DHY2uGZ3U3DBD%2F72881e97e664ea376989395d31490d8e%2FFall_Launch_Blog_Hero.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F4yTGCd3D7DHY2uGZ3U3DBD%2F72881e97e664ea376989395d31490d8e%2FFall_Launch_Blog_Hero.jpg&w=3840&q=75"/></div></div></div></header><div><div class="bg-thd-color-violet-20 w-full h-10 sticky z-30" style="top:-2px"><div class="absolute left-0 top-0 bottom-0 h-full z-20 bg-thd-color-violet-60 rounded-r-full" style="width:0%"></div></div><section class="py-[70px] lg:py-[110px]"><div class="max-w-[1440px] px-20 md:px-[35px] lg:px-[70px] mx-auto"><div class="flex flex-wrap lg:-mx-[25px] xl:-mx-[50px]"><div class="w-full lg:w-1/3 lg:px-[25px] xl:px-[50px] hidden lg:block"><aside class="lg:sticky" style="top:32px"><div class="p-30 bg-thd-color-violet-10 rounded-md mb-24"><p class="uppercase text-12 font-medium text-thd-color-violet-90 border-b border-thd-color-violet-20 pb-12 mb-12">Table of contents</p><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-violet-80 hover:font-bold " href="#it-s-been-over-a-year-since-we-introduced-loom-ai-as-an-add-on-and-with-your-feedback-and-enthusiasm-it-s-evolved-into-features-that-make-video-recording-editing-and-viewing-even-better">It’s been over a year since we introduced Loom AI as an add-on, and with your feedback and enthusiasm, it’s evolved into features that make video recording, editing, and viewing even better. </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-violet-80 hover:font-bold " href="#introducing-the-business-ai-plan">Introducing the Business + AI Plan: </a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-violet-80 hover:font-bold " href="#coming-soon-the-future-of-video-communication">Coming Soon: The Future of Video Communication</a><a class="text-16 py-12 pl-12 pr-24 block rounded-md text-thd-color-violet-80 hover:font-bold " href="#ready-to-transform-your-video-communication">Ready to transform your video communication? </a></div><div class="p-30 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class="_blog_post__postContent__RsWJA pb-55 border-b border-thd-color-grey-80 text-thd-color-grey-80 mb-16"><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="it-s-been-over-a-year-since-we-introduced-loom-ai-as-an-add-on-and-with-your-feedback-and-enthusiasm-it-s-evolved-into-features-that-make-video-recording-editing-and-viewing-even-better">It’s been over a year since we introduced Loom AI as an add-on, and with your feedback and enthusiasm, it’s evolved into features that make video recording, editing, and viewing even better. </h2></div><p>That’s why we’re re-introducing Loom AI — plus some all-new features — as part of a core Loom package tier. And there’s even more coming soon. </p><p>Both the numbers and your voices speak for themselves. Loom AI gives the very best experience of video communication: </p><ul><li><p>Thousands of customers have revolutionized how they communicate at work, recording <b>47M</b> video messages enhanced by Loom AI.</p></li><li><p>Customers have called this tool a <b>“game-changer for their workflow”</b>, <b>“instantly a top 10 AI feature”</b>, so good it <b>“feels like cheat code”</b> and an AI tool that’s <b>“actually useful”</b>. </p></li></ul><figure><img alt="Fall Launch Blog Loom AI" loading="lazy" width="1656" height="1078" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F63B6tjwfhfiwsD1Ne5eNye%2F1ba3120920162ea2b95c18567cc4236a%2FFall_Launch_Blog_Loom_AI.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F63B6tjwfhfiwsD1Ne5eNye%2F1ba3120920162ea2b95c18567cc4236a%2FFall_Launch_Blog_Loom_AI.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F63B6tjwfhfiwsD1Ne5eNye%2F1ba3120920162ea2b95c18567cc4236a%2FFall_Launch_Blog_Loom_AI.jpg&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12"></figcaption></figure><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="introducing-the-business-ai-plan"><b>Introducing the Business + AI Plan: </b></h2></div><p>The Business + AI plan combines the magic of AI with intuitive editing tools to help you confidently communicate. Whether you're creating training materials, sharing feedback, or connecting with customers, these tools ensure your message comes across clearly and professionally every time.</p><figure><img alt="Fall Launch Blog Intro" loading="lazy" width="1656" height="1078" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3WBjpFMQeFQN1bPVcCPJDy%2Fd464ea8dab4d048b00395022607bc652%2FFall_Launch_Blog_Intro.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3WBjpFMQeFQN1bPVcCPJDy%2Fd464ea8dab4d048b00395022607bc652%2FFall_Launch_Blog_Intro.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F3WBjpFMQeFQN1bPVcCPJDy%2Fd464ea8dab4d048b00395022607bc652%2FFall_Launch_Blog_Intro.jpg&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12"></figcaption></figure><h3 class="text-2xl font-medium mt-48" id="what-s-included"><b>What’s Included:</b></h3><p><b>Instantly-enhanced videos with AI:</b></p><blockquote><p>“<i>Documentation is necessary, but also incredibly time-consuming/mind-numbing. Sometimes just getting started is more than half the battle. Loom's AI features are seriously fantastic. They don't just get me started. It gets me most of the way there.” </i></p></blockquote><p>Since launching our AI features, we've been on a mission to make every video message feel magically produced. Our journey began with a simple question: <i>How can we help people communicate faster and more effectively with less effort?</i> The answer led us to develop AI tools that don't just clean up your videos — they transform them. Here’s what our Loom AI suite does to date:</p><ul><li><p>Helps you communicate clearly by removing filler words and silences</p></li><li><p>Generates engaging titles and descriptions that capture your message perfectly</p></li><li><p>Auto-generates comprehensive documents from your video transcripts, flipping the script on traditional workflows</p></li><li><p>Bridges language barriers by supporting audio in 50+ languages, making global communication seamless</p></li></ul><p><b>Smart Editing: Perfect Your Message in Minutes</b></p><p>Remember the days of recording the same video multiple times to get it right? Those days are over. Our new editor puts professional-grade tools at your fingertips, making creating polished, engaging content easier than ever.</p><figure><img alt="Fall Launch Blog Editing" loading="lazy" width="1656" height="1078" decoding="async" data-nimg="1" class="rounded-md mx-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1LmjKzGix0jHSWHhfMmX3T%2F9f19b0dce1538a2ba2ff473c24c42d38%2FFall_Launch_Blog_Editing.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1LmjKzGix0jHSWHhfMmX3T%2F9f19b0dce1538a2ba2ff473c24c42d38%2FFall_Launch_Blog_Editing.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1LmjKzGix0jHSWHhfMmX3T%2F9f19b0dce1538a2ba2ff473c24c42d38%2FFall_Launch_Blog_Editing.jpg&w=3840&q=75"/><figcaption class="lm-blog-headline-xs-alt text-center mt-12"></figcaption></figure><p>Here's how our new editor makes every take your best take:</p><ul><li><p>Edit with precision using our 50x zoom waveform view — perfect for smoothing out tiny bits of video</p></li><li><p>Rearrange clips with drag-and-drop simplicity, helping you structure your message for maximum impact</p></li><li><p>Choose between transcript or waveform editing — whatever works best for your editing style</p></li><li><p>Perfect your pacing and timing with our intuitive trimming tools</p></li></ul><p>The result? Videos that look and sound professional are created in a fraction of the time it used to take. </p><p>But don't take it from us. Our customers have loved this tool from day one:</p><blockquote><p><i>"Editing video by transcript is MIND-BLOWINGLY easy! I love being able to visually see pauses or unnecessary words in the transcript, and editing them out couldn't be easier.”</i></p></blockquote><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="coming-soon-the-future-of-video-communication"><b>Coming Soon: The Future of Video Communication</b></h2></div><p></p><p>We're just getting started. Our team is hard at work developing the next generation of video communication tools. Here's a peek at what's next:</p><p><b>Loom AI:</b></p><ul><li><p>Multi-format viewing: watch the video or read a written doc generated from the video — your choice. Perfect for teammates who prefer different learning styles.</p></li><li><p>Enhanced documentation: screenshots extracted from your video and code snippets that make technical docs and how-to guides crystal clear.</p></li><li><p>Confluence connection: send the docs generated from your video straight to Confluence for even faster knowledge sharing.</p></li></ul><p><b>Video Editing:</b></p><ul><li><p>Rich media overlays: Add images, text, and borders for more engaging content that captures and keeps attention.</p></li><li><p>Variables (now in beta): Personalize videos at scale with dynamic content — perfect for sales and customer success teams. (Variables is now in beta with the ability to personalize the video title and single audio clips – but the team is hard at work expanding this tool!)</p></li></ul><div><h2 class="text-2xl md:text-4xl tracking-tighter font-medium text-thd-color-grey-80 mt-64 " style="scroll-margin-top:32px" id="ready-to-transform-your-video-communication"><b>Ready to transform your video communication? </b></h2></div><p><b>All new customers get to try the very best of Loom for 14 days upon sign-up. </b></p><p>The Business + AI plan isn't just an upgrade — it's a complete toolkit for creating videos that get noticed, shared, and acted upon. In a world where effective communication can make or break business relationships, having these tools at your disposal isn't just nice to have — it's essential.</p><p>And with our ambitious roadmap of AI-powered features on the horizon, your videos will keep getting better. We're committed to staying at the forefront of video communication technology, ensuring you always have the tools to communicate your best.</p><div class="flex flex-wrap items-center lm-blog-headline-xs-alt"><a class="BlogButton_variantPrimary__4ZdV1 BlogButton_stylePurple__WPJsZ thd-focus-thick font-medium text-sm md:text-base" href="https://www.loom.com/signup?utm_source=blog&utm_medium=organic&utm_campaign=content">Try Loom for Free Today<span class="ml-10"><style data-emotion-css="1eflel7">.css-1eflel7{display:block;color:currentColor;}.css-1eflel7 > svg,.css-1eflel7 > img{display:block;width:calc(3 * var(--lns-unit,8px));height:calc(3 * var(--lns-unit,8px));}</style><span color="currentColor" size="3" class="css-1eflel7"><svg viewBox="0 0 24 24" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M5 12a1 1 0 011-1h12a1 1 0 110 2H6a1 1 0 01-1-1z" fill="currentColor"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M11.293 5.293a1 1 0 011.414 0l6 6a1 1 0 010 1.414l-6 6a1 1 0 01-1.414-1.414L16.586 12l-5.293-5.293a1 1 0 010-1.414z" fill="currentColor"></path></svg></span></span></a></div><p></p></div><div class="flex flex-wrap"><div class="w-full lg:w-1/2"><a class="thd-focus-thick thd-focus-thick-current-color rounded-sm inline-flex items-center" href="/blog/authors/ellie-eberly"><img alt="Ellie Eberly headshot" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="hidden md:block rounded-full mr-8 object-cover flex-shrink-0 h-48 w-48" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1GYWbPFU2oDgZC361am5LM%2Fee86379397638531ed1e52cd4550f480%2Fheadshot.jpeg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1GYWbPFU2oDgZC361am5LM%2Fee86379397638531ed1e52cd4550f480%2Fheadshot.jpeg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1GYWbPFU2oDgZC361am5LM%2Fee86379397638531ed1e52cd4550f480%2Fheadshot.jpeg&w=96&q=75"/><div class="max-w-xs"><p class="lm-blog-headline-xxs text-thd-color-violet-90">Ellie Eberly</p><p class="lm-blog-headline-xxs-alt font-normal text-thd-color-violet-70">Product Marketing Manager at Loom</p></div></a></div></div></div></div></div></section></div><section class="bg-thd-color-violet-90 pt-[70px] pb-[15px] lg:pb-[55px] lg:pt-[110px]"><div class="max-w-[1440px] px-20 md:px-[35px] lg:px-[70px] mx-auto"><h2 class="text-thd-color-violet-10 text-3xl md:text-4xl tracking-tighter font-medium mb-[55px] text-center">Related articles</h2><div class="columns-1 sm:columns-2 lg:columns-3 gap-24 mb-[55px] -mt-12"><a class="block h-auto break-inside-avoid-column py-12 group blog-card" href="/blog/introducing-loom"><div class="h-full rounded-md bg-thd-color-violet-10 p-24 duration-200 hover:shadow-md"><div><p class="font-medium uppercase text-xs mb-12 text-thd-color-violet-90">Inside Loom</p><p class="text-2xl tracking-tighter font-light group-hover:underline mb-12 text-thd-color-violet-90">Introducing Loom</p><div class="thd-focus-thick thd-focus-thick-current-color rounded-sm inline-flex items-center"><img alt="Joe Thomas headshot" loading="lazy" width="48" height="48" decoding="async" data-nimg="1" class="hidden md:block rounded-full mr-8 object-cover flex-shrink-0 h-48 w-48" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1m0JNMiomrZjlgQbA2nGUl%2Ff5275c641e0fb54d59276908d992f6da%2FJoe_Thomas2__2_.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1m0JNMiomrZjlgQbA2nGUl%2Ff5275c641e0fb54d59276908d992f6da%2FJoe_Thomas2__2_.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1m0JNMiomrZjlgQbA2nGUl%2Ff5275c641e0fb54d59276908d992f6da%2FJoe_Thomas2__2_.jpg&w=96&q=75"/><div 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src="/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fm1px4cv57vle%2F1m0JNMiomrZjlgQbA2nGUl%2Ff5275c641e0fb54d59276908d992f6da%2FJoe_Thomas2__2_.jpg&w=96&q=75"/><div class="max-w-xs"><p class="lm-blog-headline-xxs text-thd-color-violet-90">Joe Thomas</p><p class="lm-blog-headline-xxs-alt font-normal text-thd-color-violet-70">Co-Founder of Loom and Head of Product Management for Loom at Atlassian</p></div></div></div></div></a></div></div></section></main><footer class="bg-thd-color-violet-10 overflow-hidden max-w-100vw pt-fluid-lg"><h3 class="sr-only">Loom Footer Menu</h3><div class="max-w-screen-3xl px-fluid-base mx-auto mb-fluid-md"><div class="w-full grid sm:grid-cols-footer-2 md:grid-cols-footer-3 lg:grid-cols-footer-4 2xl:grid-cols-footer-6 gap-y-fluid-lg justify-between 2xl:justify-between"><div class="text-thd-color-violet-80"><h4 class="thd-overline mb-fixed-md">Product</h4><ul><li class="mb-fixed-md last:mb-0"><a class="thd-body-sm thd-focus-thin" 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All Rights Reserved.</small></div></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json" crossorigin="">{"props":{"pageProps":{"entry":{"title":"One Year of Loom AI \u0026 What’s Next","slug":"one-year-of-loom-ai-and-whats-next","publishDate":"2024-10-30T10:00:00.000-07:00","seoDescription":"It’s been over a year since we introduced Loom AI as an add-on, with features that make video recording, editing, and viewing even better.","introLoom":null,"taxonomies":{"items":[{"title":"Inside Loom","slug":"inside-loom","isCategory":true}]},"author":{"fullName":"Ellie Eberly","slug":"ellie-eberly","title":"Product Marketing Manager at Loom","avatar":{"url":"https://images.ctfassets.net/m1px4cv57vle/1GYWbPFU2oDgZC361am5LM/ee86379397638531ed1e52cd4550f480/headshot.jpeg"}},"featuredImage":{"url":"https://images.ctfassets.net/m1px4cv57vle/4yTGCd3D7DHY2uGZ3U3DBD/72881e97e664ea376989395d31490d8e/Fall_Launch_Blog_Hero.jpg","width":1656,"height":1078},"seoImage":{"url":"https://images.ctfassets.net/m1px4cv57vle/4yTGCd3D7DHY2uGZ3U3DBD/72881e97e664ea376989395d31490d8e/Fall_Launch_Blog_Hero.jpg"},"content":{"json":{"nodeType":"document","data":{},"content":[{"nodeType":"heading-2","data":{},"content":[{"nodeType":"text","value":"It’s been over a year since we introduced Loom AI as an add-on, and with your feedback and enthusiasm, it’s evolved into features that make video recording, editing, and viewing even better. 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