Policy Accountability and Transparency

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d="M9.23,12.33c-1.53,0-2.77,1.24-2.77,2.77c0,1.06,0.6,1.99,1.48,2.45c-0.33-0.46-0.52-1.01-0.52-1.62 c0-1.53,1.24-2.77,2.77-2.77c0.29,0,0.56,0.05,0.82,0.13V9.93c-0.27-0.04-0.54-0.06-0.82-0.06c-0.05,0-0.1,0-0.14,0v2.58 C9.79,12.38,9.51,12.33,9.23,12.33z" /> <path fill="#fe2c55" d="M19.88,7.32v2.56c-1.71,0-3.29-0.55-4.58-1.47v6.7c0,3.34-2.72,6.06-6.06,6.06c-1.29,0-2.49-0.41-3.48-1.1 C6.86,21.25,8.44,22,10.19,22c3.34,0,6.06-2.72,6.06-6.06v-6.7c1.29,0.93,2.88,1.47,4.58,1.47V7.42 C20.51,7.42,20.19,7.38,19.88,7.32z" /> <path d="M15.29,15.1V8.4c1.29,0.93,2.88,1.47,4.58,1.47V7.32c-0.99-0.21-1.86-0.74-2.5-1.48c-1.03-0.67-1.78-1.75-2.01-3.01h-2.41 l-0.01,13.2c-0.06,1.48-1.27,2.67-2.76,2.67c-0.92,0-1.74-0.46-2.25-1.15c-0.88-0.46-1.48-1.39-1.48-2.45 c0-1.53,1.24-2.77,2.77-2.77c0.29,0,0.56,0.05,0.82,0.13V9.88c-3.28,0.08-5.92,2.76-5.92,6.06c0,1.59,0.62,3.05,1.63,4.13 c0.98,0.69,2.18,1.1,3.48,1.1C12.57,21.16,15.29,18.44,15.29,15.1z" /> </symbol> </svg> <header class="glue-header glue-header--single 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>through transparency</span > </h1> <p class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="pageSubHeading" > <span style="color: #5f6368" class="glue-body--large glue-font-weight-regular" data-cy="text-attr" >We believe shedding light on how we handle privacy, security, and access to information empowers users and encourages progress toward a safer, more secure web. To uphold our commitment to transparency, we provide transparency reports and share how content recommendations work across Google products and services.</span > </p> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <hr class="hr glue-page" style="--hr-bgColor: #dadce0; --hr-width: 73%" /> <div class="page-promo-b glue-spacer-7-top glue-spacer-0-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h2 class="glue-headline glue-headline--headline-2" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Championing transparency reports</span > </h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-a glue-spacer-5-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-top"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl image-right" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col1x1"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="502" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s502-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s1004-fcrop64=1,00000000ffffffff 2x " /> <source media="(min-width: 1024px)" width="502" height="502" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s502-fcrop64=1,00000000ffffffff " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="943" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s943-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s1886-fcrop64=1,00000000ffffffff 2x " /> <source media="(min-width: 600px)" width="943" height="943" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s943-fcrop64=1,00000000ffffffff " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="543" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s543-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s1086-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="543" height="543" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s543-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Illustration of a web page shows a bar graph and share icon to represent how Google shares policy action data." srcset=" https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s543-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s1086-fcrop64=1,00000000ffffffff 2x " width="543" height="543" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/fb/29/b90fd9c64546a1371cdf79ecdb14/acc.png=s543-fcrop64=1,00000000ffffffff" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg" > <h3 class="glue-headline glue-headline--headline-4" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Increasing visibility to establish trust</span > </h3> <div class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description" > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >More than a decade ago, we launched our first transparency report with the intention to show users how government policy impacts access to information and inform discussions about the free flow of information online. We publish a range of transparency reports that share how Google works — from the way we respond to government requests to how we handle content moderation across our products and services.</span > </div> <div class="cta-container glue-spacer-4-top tablet-left"> <a class="glue-button glue-button--medium-emphasis glue-button--icon-right" href="https://transparencyreport.google.com" target="_blank" data-tracking='{"event":"select_content","eventParams":{"contentType":"tout"}}' data-cy="button" > <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Learn about Transparency Reports</span > <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="#open-in-new"></use></svg ></a> </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-4-top glue-spacer-0-bottom" full-width style="background-color: #e8f0fe" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-0-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h2 class="glue-headline glue-headline--headline-1" data-cy="promo-title"> <span style="color: #202124" class="glue-headline--headline-2 glue-headline glue-font-weight-medium" data-cy="text-attr" >Explore featured reports</span > </h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <section class="card-list-a glue-page" data-cy="list-module"> <div class="glue-spacer-5-top glue-spacer-7-bottom"> <ul class="glue-grid glue-cards glue-cards--compact"> <li class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-text-left" aria-label="Go to the Google Safe Browsing transparency report" > <a href="https://transparencyreport.google.com/safe-browsing/overview" target="_blank" aria-label=" Go to the Google Safe Browsing transparency report " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"Google Safe Browsing"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="Go to the Google Safe Browsing transparency report" data-card-fill="white-50" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-label" data-cy="card-category">TRANSPARENCY REPORT</p> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Safe Browsing</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >View how Google's security team is making the web safer by identifying unsafe websites and warning website owners of potential harm. </span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-right" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="#open-in-new"></use></svg ></span> </div> </div></div ></a> </div> </li> <li class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-text-left" aria-label="Go to the government requests transparency report" > <a href="https://transparencyreport.google.com/government-removals/government-requests" target="_blank" aria-label=" Go to the government requests transparency report " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"Government requests to remove content"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="Go to the government requests transparency report" data-card-fill="white-50" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-label" data-cy="card-category">TRANSPARENCY REPORT</p> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Government requests to remove content</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >See the number of requests that we receive from courts and government agencies from around the world to remove information from Google products.</span > </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-right" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="#open-in-new"></use></svg ></span> </div> </div></div ></a> </div> </li> <li class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md" value="6" data-cy="card-list" > <div data-cy="card" class="glue-card glue-text-left" aria-label="Go to the YouTube Community Guidelines enforcement transparency report" > <a href="https://transparencyreport.google.com/youtube-policy/removals" target="_blank" aria-label=" Go to the YouTube Community Guidelines enforcement transparency report " class="glue-card__outer" tabindex="0" data-tracking='{"event":"card_select","eventParams":{"moduleName":"Vertical Card","cardName":"YouTube Community Guidelines enforcements"}}' data-cy="card-outer" > <div class="glue-card__inner" aria-hidden="true" aria-label="Go to the YouTube Community Guidelines enforcement transparency report" data-card-fill="white-50" > <div class="glue-card__content glue-spacer-3-top"> <p class="glue-label" data-cy="card-category">TRANSPARENCY REPORT</p> <p class="glue-headline glue-headline--headline-5" aria-hidden="true" data-cy="card-title" > <span style="color: #202124" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >YouTube Community Guidelines enforcements</span > </p> <p class="glue-card__description" aria-hidden="true" data-cy="card-description" > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >View the report that provides data on the flags YouTube receives and how we enforce our policies to maintain a safe and vibrant community.</span ><br /> </p> <div class="glue-card__cta glue-card__cta-wrapper glue-card__cta--arrow glue-card__cta-right" > <span class="glue-button glue-button--low-emphasis" tabindex="-1" data-cy="card-button" > <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="#open-in-new"></use></svg ></span> </div> </div></div ></a> </div> </li> </ul> <div class="glue-list-cta" style="text-align: center"> <a class="glue-button glue-button--medium-emphasis glue-button--icon-right" target="_blank" href="https://transparencyreport.google.com/" data-cy="button" > <p> <span style="" class="glue-font-weight-medium" data-cy="text-attr" >Explore all reports</span > </p> <svg role="presentation" aria-hidden="true" class="glue-icon"> <use xlink:href="#open-in-new"></use></svg ></a> </div> </div> </section> </div> </div> </div> <div class="one-col-container glue-page glue-container glue-spacer-none-top glue-spacer-0-bottom" full-width style="background-color: #f8f9fa" data-cy="one-column-container" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-12" data-modulewell data-cy="one-column-container-span" > <div class="page-promo-b glue-spacer-7-top glue-spacer-5-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h2 class="glue-headline glue-headline--headline-1" data-cy="promo-title"> <span style="color: #202124" class="glue-headline--headline-2 glue-headline glue-font-weight-medium" data-cy="text-attr" >Sharing how we recommend content</span > </h2> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-a glue-spacer-4-top glue-spacer-7-bottom" data-cy="promo"> <div class="glue-grid glue-page image-mobile-top"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div data-cy="promo-img" class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-12-sm" > <picture data-crop="fullSpan5Col1x1"> <source media="(min-width: 1024px)" type="image/webp" width="502" height="502" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s502-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s1004-fcrop64=1,00000000ffffffff 2x " /> <source media="(min-width: 1024px)" width="502" height="502" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s502-fcrop64=1,00000000ffffffff " /> <source media="(min-width: 600px)" type="image/webp" width="943" height="943" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s943-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s1886-fcrop64=1,00000000ffffffff 2x " /> <source media="(min-width: 600px)" width="943" height="943" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s943-fcrop64=1,00000000ffffffff " /> <source media="(max-width: 599px)" type="image/webp" width="543" height="543" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s543-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s1086-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="543" height="543" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s543-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Illustrated collage of 3 different users receiving different recommendations for their laptop shopping search queries" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s543-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s1086-fcrop64=1,00000000ffffffff 2x " width="543" height="543" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/8f/1b/3073ca8d464cb51d06c3c5c0a095/en-accountability-img.png=s543-fcrop64=1,00000000ffffffff" /> </picture> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-content-well glue-grid__col glue-grid__col--span-12 glue-grid__col--span-5-lg glue-grid__col--span-5-xl" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md glue-grid__col--span-10-lg" > <h3 class="glue-headline glue-headline--headline-4" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Personalising content and results</span > </h3> <div class="glue-subheadline glue-spacer-2-top glue-body" data-cy="promo-description" > <div class="cms-textAlign-left"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >We develop constantly, evolving systems to help users discover relevant content and to personalize results. Recommendations play an important role in how we maintain responsible products and services. They help to reduce the chances that they’ll see harmful and illegal content.</span > </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-2 glue-grid__col--span-2-sm glue-grid__col--span-1-md glue-grid__col--span-0-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="page-promo-b glue-spacer-7-top glue-spacer-6-bottom" data-cy="promo"> <div class="glue-page glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> <div class="glue-content glue-grid__col glue-grid__col--span-10 glue-grid__col--span-10-md glue-grid__col--span-10-lg glue-grid__col--span-10-xl glue-text-center" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> <div class="glue-grid__col glue-grid__col--span-8 glue-grid__col--span-10-md"> <h2 class="glue-headline glue-headline--headline-3" data-cy="promo-title"> <span style="color: #202124" class="glue-font-weight-medium" data-cy="text-attr" >Explore how different factors affect recommendations</span > </h2> <div class="glue-subheadline glue-spacer-2-top glue-body--large" data-cy="promo-description" > <span style="color: #5f6368" class="glue-body--large glue-font-weight-regular" data-cy="text-attr" >Every product takes a variety of specific parameters, factors, and signals into account when recommending content. Together, they impact your results. View how different products have unique approaches to recommendations and learn how you can adjust your settings.</span > </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-1-md glue-grid__col--span-1-lg" ></div> </div> </div> <div class="glue-vertical-tabs demo-tabpanels glue-page glue-spacer-none-top glue-spacer-7-bottom" data-cy="tabsContainer" > <div class="glue-tabpanels-heading"></div> <div class="glue-tabpanels demo-tabpanels-responsive" data-glue-tabpanels-breakpoints="sm" data-glue-tabpanels-responsive="true" data-glue-tabpanels="tabs-icons" data-glue-tabpanels-count="10" > <div class="glue-grid"> <div class="glue-grid__col glue-grid__col--span-1-xl glue-grid__col--span-1-lg glue-grid__col--span-0-md" ></div> <div class="glue-content-well glue-grid__col--span-12 glue-grid__col glue-grid__col--span-4-xl glue-grid__col--span-4-lg glue-grid__col glue-grid__col--span-6-md" > <div class="glue-content glue-grid__col glue-grid__col--span-12 glue-grid__col--span-10-xl glue-grid__col--span-8-lg glue-grid__col--span-6-md" > <div class="glue-tabpanels__page-list" data-cy="tabsHeaderList"> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-1-00000192-1da4-d2ed-a9bf-bda6afad0022" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Chrome Web Store"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8e/43/bb454dd24ad3af1af6cacf5d91c0/chrome2.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8e/43/bb454dd24ad3af1af6cacf5d91c0/chrome2.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8e/43/bb454dd24ad3af1af6cacf5d91c0/chrome2.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Chrome logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8e/43/bb454dd24ad3af1af6cacf5d91c0/chrome2.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8e/43/bb454dd24ad3af1af6cacf5d91c0/chrome2.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/8e/43/bb454dd24ad3af1af6cacf5d91c0/chrome2.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Chrome Web Store</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-2-00000191-d5e2-d4fc-a3fb-dfef97270000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Google Ads"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/85/b5/af3846444e4ab701cd5d4307ffb1/googleads.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/85/b5/af3846444e4ab701cd5d4307ffb1/googleads.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/85/b5/af3846444e4ab701cd5d4307ffb1/googleads.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Google Ads Logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/85/b5/af3846444e4ab701cd5d4307ffb1/googleads.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/85/b5/af3846444e4ab701cd5d4307ffb1/googleads.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/85/b5/af3846444e4ab701cd5d4307ffb1/googleads.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Google Ads</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-3-00000191-d5e6-dd32-afdb-d7f706890000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Google Assistant"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fe/a2/17c4f9824e5a9c649131266b1900/googleassistant.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/fe/a2/17c4f9824e5a9c649131266b1900/googleassistant.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fe/a2/17c4f9824e5a9c649131266b1900/googleassistant.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Google Assistant logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/fe/a2/17c4f9824e5a9c649131266b1900/googleassistant.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/fe/a2/17c4f9824e5a9c649131266b1900/googleassistant.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/fe/a2/17c4f9824e5a9c649131266b1900/googleassistant.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Google Assistant</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-4-00000191-d5e7-d1b5-a3fb-dfefd0b90000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Google Maps"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/2f/e5/0c82286c4149bf128d67b6d571d0/googlemaps.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/2f/e5/0c82286c4149bf128d67b6d571d0/googlemaps.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/2f/e5/0c82286c4149bf128d67b6d571d0/googlemaps.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Google Map logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/2f/e5/0c82286c4149bf128d67b6d571d0/googlemaps.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/2f/e5/0c82286c4149bf128d67b6d571d0/googlemaps.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/2f/e5/0c82286c4149bf128d67b6d571d0/googlemaps.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Google Maps</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-5-00000191-d5e8-db5c-a5b5-fffe4a910000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Google Play"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/46/1b/4f22bf144223b14327b138bef45b/googleplay.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/46/1b/4f22bf144223b14327b138bef45b/googleplay.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/46/1b/4f22bf144223b14327b138bef45b/googleplay.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Google Play logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/46/1b/4f22bf144223b14327b138bef45b/googleplay.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/46/1b/4f22bf144223b14327b138bef45b/googleplay.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/46/1b/4f22bf144223b14327b138bef45b/googleplay.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Google Play</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-6-00000191-d5e8-d272-a7d9-ffee87200000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Google Search"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/01/66/c90bfd354834a9277080feab599f/googlesearch.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/01/66/c90bfd354834a9277080feab599f/googlesearch.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/01/66/c90bfd354834a9277080feab599f/googlesearch.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Google Search logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/01/66/c90bfd354834a9277080feab599f/googlesearch.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/01/66/c90bfd354834a9277080feab599f/googlesearch.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/01/66/c90bfd354834a9277080feab599f/googlesearch.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Google Search</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-7-00000191-d5e8-dfca-a7b5-d7f8c8180000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Google Shopping"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/5a/2c/6f835eb64426b5b0d59220669311/googleshopping.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/5a/2c/6f835eb64426b5b0d59220669311/googleshopping.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/5a/2c/6f835eb64426b5b0d59220669311/googleshopping.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Google Shopping Icon" srcset=" https://www.gstatic.com/marketing-cms/assets/images/5a/2c/6f835eb64426b5b0d59220669311/googleshopping.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/5a/2c/6f835eb64426b5b0d59220669311/googleshopping.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/5a/2c/6f835eb64426b5b0d59220669311/googleshopping.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Google Shopping</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-8-00000191-d5e9-d463-abd9-d5fb00340000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Travel"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/31/8be24f164ad9b598b9de8a67d819/travel.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/cd/31/8be24f164ad9b598b9de8a67d819/travel.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/31/8be24f164ad9b598b9de8a67d819/travel.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="Travel logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/cd/31/8be24f164ad9b598b9de8a67d819/travel.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/cd/31/8be24f164ad9b598b9de8a67d819/travel.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/cd/31/8be24f164ad9b598b9de8a67d819/travel.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Travel</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-9-00000192-0e36-de70-a596-2f7731d80000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"Waze"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8d/25/e78303824490855e67ffe6b3d8ef/waze.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8d/25/e78303824490855e67ffe6b3d8ef/waze.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8d/25/e78303824490855e67ffe6b3d8ef/waze.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="waze logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/8d/25/e78303824490855e67ffe6b3d8ef/waze.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/8d/25/e78303824490855e67ffe6b3d8ef/waze.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/8d/25/e78303824490855e67ffe6b3d8ef/waze.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">Waze</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> <div class="glue-tab glue-tab-highlight" style="--background-color: #e8f0fe" id="tab-panel-10-00000192-1dd2-d365-a39f-fff3760f0000" data-tracking='{"event":"tablist_select","eventParams":{"moduleName":"","tabName":"YouTube"}}' data-cy="tabHeader" > <picture data-crop="24icon"> <source media="(max-width: 599px)" type="image/webp" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/d1/27/0095033d4935a9e41ef7d71aa0f6/youtube.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/d1/27/0095033d4935a9e41ef7d71aa0f6/youtube.png=s48-fcrop64=1,00000000ffffffff 2x " /> <source media="(max-width: 599px)" width="24" height="24" srcset=" https://www.gstatic.com/marketing-cms/assets/images/d1/27/0095033d4935a9e41ef7d71aa0f6/youtube.png=s24-fcrop64=1,00000000ffffffff " /> <img class="image" data-alt-override="false" alt="YouTube logo" srcset=" https://www.gstatic.com/marketing-cms/assets/images/d1/27/0095033d4935a9e41ef7d71aa0f6/youtube.png=s24-fcrop64=1,00000000ffffffff 1x, https://www.gstatic.com/marketing-cms/assets/images/d1/27/0095033d4935a9e41ef7d71aa0f6/youtube.png=s48-fcrop64=1,00000000ffffffff 2x " width="24" height="24" loading="lazy" src="https://www.gstatic.com/marketing-cms/assets/images/d1/27/0095033d4935a9e41ef7d71aa0f6/youtube.png=s24-fcrop64=1,00000000ffffffff" /> </picture> <span class="vertical-tabs-text">YouTube</span> <svg role="presentation" class="glue-icon glue-icon--24px tab-selected-chevron" > <use xlink:href="#chevron-right"></use> </svg> </div> </div> </div> </div> <div class="glue-media glue-grid__col glue-grid__col--span-12 glue-grid__col--span-6-xl glue-grid__col--span-6-lg glue-grid__col--span-6-md" > <div class="glue-tabpanels__panel-list"> <div id=" tab-1-00000192-1da4-d2ed-a9bf-bda6afad0022 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-1-00000192-1da4-d2ed-a9bf-bda6afad0022-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Chrome Web Store","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Chrome Web Store</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-1-00000192-1da4-d2ed-a9bf-bda6afad0022-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Chrome Web Store</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Users have multiple options for discovering items on the Chrome Web Store: keyword search, curated collections, the home page, and personalized recommendations. The store organizes and displays items to help users discover the ones that are relevant to their interests and use cases. These factors are used to organize items:</span ><br /> </p> <ul class="rte2-style-ul"> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Quality of the item's experience and editorial value: Items</span ><span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" > </span ><a class="glue-inline-tonal-link" href="https://developer.chrome.com/docs/webstore/discovery/#featured-badge" target="_blank" ><span class="anchorText">featured</span></a > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >on the Chrome Web Store are manually selected based on specific</span ><span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" > </span ><a class="glue-inline-tonal-link" href="https://developer.chrome.com/docs/webstore/best_practices/" target="_blank" ><span class="anchorText">eligibility criteria</span></a >.<br /> </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Relevancy: Search ranking and recommendations are ordered based on the item name, description relevancy, popularity, and user experience.</span ><br /> </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >User popularity: The number of ratings and the average rating are taken into account when prioritizing items.</span > </li> </ul> </div> </div> </div> </div> </div> <div id=" tab-2-00000191-d5e2-d4fc-a3fb-dfef97270000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-2-00000191-d5e2-d4fc-a3fb-dfef97270000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Google Ads","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Google Ads</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-2-00000191-d5e2-d4fc-a3fb-dfef97270000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Ads</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Google Ads that users see on Google are either personalized or non-personalized. Personalized ads on Google are shown to users based on parameters such as</span >:<br /> </p> <ul class="rte2-style-ul"> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >The choices they have made in </span ><a class="glue-inline-tonal-link" href="https://myadcenter.google.com/" target="_blank" ><span class="anchorText">My Ad Center</span></a >, <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >like their preferred ad topics and brands. Users can customize their ads by choosing the topics and brands that they’d like to get more or fewer ads about</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Information about users, such as age and gender, including information provided by users in their Google Accounts</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Activity saved to their Google Accounts, including things they’ve looked for on Google Search, videos they’ve watched on YouTube, apps they’ve installed on their Android device, and ads or content they’ve interacted with</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Activity from sites that partner with Google that is saved to their Google Account</span > </li> </ul> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >While users are signed in to their Google Account they can turn on or off personalized ads in</span > <a class="glue-inline-tonal-link" href="https://myadcenter.google.com/" target="_blank" ><span class="anchorText">My Ad Center</span></a >. <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >If they're not signed in to their Google Account, they can turn off personalized ads on Search, YouTube and Web by going to </span ><a class="glue-inline-tonal-link" href="https://adssettings.google.com/" target="_blank" ><span class="anchorText">Ads Settings</span></a > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >and then turning on or off personalized ads within each section.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >For more information on how personalized ads work, visit the</span > <a class="glue-inline-tonal-link" href="https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=en&ref_topic=11616697#zippy=%2Cpersonalized-ads-on-google%2Cnon-personalized-ads-on-google%2Cwhen-youre-signed-in-to-your-google-account%2Cwhen-youre-signed-out-of-your-google-account" target="_blank" ><span class="anchorText">My Ad Center help page</span></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-3-00000191-d5e6-dd32-afdb-d7f706890000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-3-00000191-d5e6-dd32-afdb-d7f706890000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Google Assistant","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Google Assistant</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-3-00000191-d5e6-dd32-afdb-d7f706890000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" spacing-removed data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Assistant</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >When users ask a question or tell it to do something, the Google Assistant strives to respond to their requests in the most helpful way possible. For example, Assistant may show recommendations for recipes based on users’ activity across other Google products, YouTube Music personal playlists, liked songs, uploads, or library content, and other personalized Search or Actions on Google results.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >When using the Google Assistant, users may get action suggestions that they can select to perform an action or learn more about the response. Action suggestions create a more personalized, helpful experience and may use information that we collect when our services are used, like questions they've previously asked the Google Assistant or events they've created in Google Calendar. Action suggestions may also be based on popular questions related to what other users have asked.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Users can influence which action suggestions they get when they</span > <a class="glue-inline-tonal-link" href="https://support.google.com/websearch/answer/465" target="_blank" ><span class="anchorText">delete past activity</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >or</span > <a class="glue-inline-tonal-link" href="https://support.google.com/assistant/answer/7684543" target="_blank" ><span class="anchorText" >turn personal results on or off</span ></a >.<span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" > They can also control what activity gets saved to their Google account when they adjust their</span > <a class="glue-inline-tonal-link" href="https://support.google.com/accounts/answer/6139018" target="_blank" ><span class="anchorText">Activity controls</span></a >. </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >For more information on how action suggestions work, visit the </span ><a class="glue-inline-tonal-link" href="https://support.google.com/assistant/answer/9346386?hl=en" target="_blank" ><span class="anchorText" >Google Assistant Help Center</span ></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-4-00000191-d5e7-d1b5-a3fb-dfefd0b90000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-4-00000191-d5e7-d1b5-a3fb-dfefd0b90000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Google Maps","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Google Maps</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-4-00000191-d5e7-d1b5-a3fb-dfefd0b90000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Maps</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Google Maps is committed to helping you explore the world around you. You can search for areas of interest, things to do, or notable locations in Google Maps. You can find places like nearby museums, new restaurants, and popular bars and clubs, as well as ratings and descriptions of these places.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >When you search for notable locations or things to do on Google Maps, your results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might rank a highly rated business that's </span ><span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >farther</span ><span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" > away from you above a lower rated business that's closer to you.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >To choose which places to show you, Google Maps may use data from your Google Account, like your Web & App Activity and Device Information. This helps you get personalized suggestions about places you might be interested in.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Your community feed shows content based on your Web & App activity and current map view. The community feed can include updates from other Maps users in your current map view and recommendations based on your preferences and past activities.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >You can adjust your experience or turn off personalized recommendations on Google Maps by changing the settings on the</span > <a class="glue-inline-tonal-link" href="https://myactivity.google.com/activitycontrols?pli=1" target="_blank" ><span class="anchorText">Activity Control</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >page. For more details, you can read our help Center article on how</span > <a class="glue-inline-tonal-link" href="https://support.google.com/maps/topic/13650150?ref_topic=3093390&sjid=12640743090746985562-NA" target="_blank" ><span class="anchorText" >Google Maps provides recommendations</span ></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-5-00000191-d5e8-db5c-a5b5-fffe4a910000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-5-00000191-d5e8-db5c-a5b5-fffe4a910000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Google Play","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Google Play</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-5-00000191-d5e8-db5c-a5b5-fffe4a910000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Play</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >To help users find apps they’ll have a good experience with, Google Play aims to show them the most relevant results. Google Play first shows high-quality apps that many people use. Multiple factors are considered to decide which apps to show when users search, how many apps to show, and how they appear, including:</span ><br /> </p> <ul class="rte2-style-ul"> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Relevance: We show apps that are relevant to the page users are on or what they searched</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Quality of the app experience: We show apps that have good in-app user experiences based on several factors, including app design</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Editorial value: We curate recommendations based on what’s noteworthy and interesting</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Ads: When developers advertise their apps, we make sure the ads are appropriately identified</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >User experience: We show apps that perform well in the Play Store and that users continue to enjoy after installation</span > </li> </ul> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >These factors are weighted differently depending on your device, your preferences, and where you’re looking in Google Play.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Users can manage how their experience is personalized on the</span > <a class="glue-inline-tonal-link" href="https://myactivity.google.com/activitycontrols?utm_source%3DHelpCenter%26utm_medium%3DAccounts%26utm_campaign%3D" target="_blank" ><span class="anchorText">Activity Controls</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >of their Google Accounts, where they can turn off personalization by turning off Web & App Activity, or by deleting past activity.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >For more information on how suggestions work in Google Play, visit the </span ><a class="glue-inline-tonal-link" href="https://support.google.com/googleplay/answer/11906913?visit_id=637913968011893960-4207115815&p=play_store_search&rd=1" target="_blank" ><span class="anchorText">Google Play help center</span></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-6-00000191-d5e8-d272-a7d9-ffee87200000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-6-00000191-d5e8-d272-a7d9-ffee87200000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Google Search","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Google Search</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-6-00000191-d5e8-d272-a7d9-ffee87200000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Search</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Google’s ranking systems are designed to sort through hundreds of billions of webpages and other content in our Search index to present the most relevant, useful results in a fraction of a second. To give users the most useful information, Search algorithms look at many factors and signals, including the wording of user queries, relevance and usability of pages, expertise of sources, and location and settings. The weight applied to each factor varies depending on the nature of your query. For example, the freshness of the content plays a bigger role in answering queries about current news topics than it does about dictionary definitions.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >The key factors that help determine which results are returned for user queries are the meaning(s) of a query, relevance, quality, usability, user’s settings, and context. You can find out more about them</span > <a class="glue-inline-tonal-link" href="https://www.google.com/search/howsearchworks/how-search-works/ranking-results/#relevance" target="_blank" ><span class="anchorText">here</span></a >. </p> <h5> <span style="" class="glue-headline--headline-5 glue-headline glue-font-weight-regular" data-cy="text-attr" >Discover</span > </h5> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >With Discover, users can get updates for their interests, like their favorite sports team or news site, without searching for them. They can find Discover in different ways: in the Google app, in their browser on google.com for Android phones or tablets and iPhones, and on some devices, swiping right from their device's home screen.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >To determine what to show in Discover, Google uses information from users’ devices and from other Google products. Google also uses data that's stored in Google Accounts. This data is based on settings which may include Web&App Activity, Location History and Location Settings. Users can change or turn on or off these settings in the</span > <a class="glue-inline-tonal-link" href="https://myaccount.google.com/activitycontrols" target="_blank" ><span class="anchorText">Activity controls</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >page. If they don’t want to get personalized stories, users can also turn off personal results in the</span > <a class="glue-inline-tonal-link" href="https://myaccount.google.com/data-and-privacy" target="_blank" ><span class="anchorText">Data & Privacy section</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >of their Google Account or</span > <a class="glue-inline-tonal-link" href="https://support.google.com/websearch/answer/9504726?hl=en&co=GENIE.Platform%3DAndroid" target="_blank" ><span class="anchorText">turn off Discover</span></a >. </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >For more information on how to customize what you find in Discover, visit the</span > <a class="glue-inline-tonal-link" href="https://support.google.com/websearch/answer/2819496?hl=en&co=GENIE.Platform%3DAndroid" target="_blank" ><span class="anchorText">Google Search help center</span></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-7-00000191-d5e8-dfca-a7b5-d7f8c8180000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-7-00000191-d5e8-dfca-a7b5-d7f8c8180000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Google Shopping","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Google Shopping</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-7-00000191-d5e8-dfca-a7b5-d7f8c8180000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Google Shopping</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <h5>Shopping Ads</h5> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >By default, ranking of Shopping ads is based on a combination of advertiser bids and relevance, such as a user’s current search terms and activity.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Personalized ads on Google are shown to users based on parameters such as:</span > </p> <ul class="rte2-style-ul" style=" margin: 0px 0px 20px; padding: 0px; box-sizing: border-box; list-style-position: outside; margin-inline-start: 20px; " > <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Information about users, such as age and gender, including information provided by users in their Google Accounts</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Activity saved to their Google Accounts, including things they’ve looked for on Google Search or the Shopping tab, videos they’ve watched on YouTube, apps they’ve installed on their Android device, and ads or content they’ve interacted with</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Activity from sites that partner with Google that is saved to their Google Account</span > </li> </ul> <h5>Free Listings</h5> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Free listings allow customers to see product results across Google, such as on the Shopping tab, YouTube, Google Search (.com), Google Images, and Google Lens. Unless otherwise indicated, offers are ranked based on our best estimate of a user’s overall shopping experience, considering the relevance of the results to a given query and the experience with the product and/or merchant offering it. Google also uses browsing activity on Web Search, the Shopping tab, and Image Search to help get better results. This activity includes searches and clicks on the Google Search results page.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Past Google activity is also used to make recommendations on items to buy and to send reminders based on users preferences.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >For both Shopping Ads and Free listings, users can manage how their experience is personalized on the</span > <a class="glue-inline-tonal-link" href="https://myactivity.google.com/activitycontrols" target="_blank" ><span class="anchorText">Activity Controls</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >of their Google Accounts, where they can turn off personalization by turning off Ad personalization and Web & App Activity, or by deleting past activity.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >If they're not signed in to their Google Accounts, they can turn off personalized ads on Search, YouTube and Web by going to Ads Settings and then turning on or off personalized ads within each section.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >For more information on recommendations and personalization, visit the</span > <a class="glue-inline-tonal-link" href="https://support.google.com/googleshopping/answer/9116422?hl=en#zippy=%2Cgoogle-uses-browsing-activity%2Cgoogle-uses-buy-on-google-order-history-and-browsing-history" target="_blank" ><span class="anchorText" >Google Shopping help center</span ></a ><br /> </p> </div> </div> </div> </div> </div> <div id=" tab-8-00000191-d5e9-d463-abd9-d5fb00340000 " data-cy="tabItem" > <h3 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-8-00000191-d5e9-d463-abd9-d5fb00340000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Travel","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Travel</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h3> <div id="tab-8-00000191-d5e9-d463-abd9-d5fb00340000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-none-top glue-spacer-0-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Travel</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <h5>Hotels</h5> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >When users do a</span > <a class="glue-inline-tonal-link" href="http://google.com/travel/hotels" target="_blank" ><span class="anchorText">hotel search on Google</span></a ><span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >, they find a list of hotel results and a map that shows those results. By default, the results are sorted by relevance. Dozens of factors are considered in ranking by relevance, including search terms and various hotel aspects, like location, price, user ratings and reviews. Results may be personalized based on browsing activity, recent searches on Google and previous bookings (for signed in users with the appropriate account settings).</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Users might find one or more paid ads at the top of the results, indicated by an “Ad” badge and the name of the advertiser. These ads are selected and ranked by an auction in which Google considers bids and the quality of the ad. These ads only appear when they’re relevant to a search query and they have no impact on the search results.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >To control what they find, users can adjust their search and app activity through the</span > <a class="glue-inline-tonal-link" href="https://myactivity.google.com/activitycontrols" target="_blank" ><span class="anchorText">Activity controls</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >of their Google Account where they can turn off personalization by turning off Web&App Activity or by deleting past activity. They can also adjust</span > <a class="glue-inline-tonal-link" href="https://www.google.com/setting/search/privateresults/?hl=en&utm_source=preferences" target="_blank" ><span class="anchorText">Personal results</span></a > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >and</span > <a class="glue-inline-tonal-link" href="https://support.google.com/mail/answer/10079371" target="_blank" ><span class="anchorText">Gmail settings</span></a >. </p> <h5>Flights</h5> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >When users search for flights,</span > <a class="glue-inline-tonal-link" href="https://www.google.com/travel/flights" target="_blank" ><span class="anchorText">Google Flights</span></a > <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >automatically sorts the results by “Best flights,” an order that shows the best value by price, length, time of day, and other factors. “Best departing flights” are ranked based on the best tradeoff between price and convenience, including factors such as duration, number of stops and airport changes during layovers. Other departing flights are ranked in ascending order by price, with unpriced itineraries below all others.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >Once users select an itinerary, they may see one or more links to book with our airline and OTA partners. Booking links are ranked based on different factors including whether the link has a price, the price offered by the partner on Google flights, and whether the link leads to a mobile-friendly website, if the link is an airline or an Online Travel Agency link, as well as link type and quality.</span > </p> <p> <span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" >For more information on how search works for hotels, visit the</span > <a class="glue-inline-tonal-link" href="https://support.google.com/travel/answer/6276008?hl=en%5C" target="_blank" ><span class="anchorText" >Hotel tab in the Travel help center</span ></a >.<span style="color: #5f6368" class="glue-font-weight-regular" data-cy="text-attr" > For more information on how we rank the best Google Flights, visit the</span > <a class="glue-inline-tonal-link" href="https://support.google.com/travel/answer/7664728?ref_topic=2475360&hl=en" target="_blank" ><span class="anchorText" >Flights tab in the Travel help center</span ></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-9-00000192-0e36-de70-a596-2f7731d80000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-9-00000192-0e36-de70-a596-2f7731d80000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"Waze","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">Waze</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-9-00000192-0e36-de70-a596-2f7731d80000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >Waze</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p></p> <p></p> <p></p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Waze's search algorithm is designed to show you the most relevant results for your search. When you insert a query on Waze, we will identify potential locations and show you results based on the following factors, in this order of importance:</span > </p> <p></p> <ul class="rte2-style-ul" style=" margin: 0px 0px 20px; padding: 0px; box-sizing: border-box; list-style-position: outside; margin-inline-start: 20px; " > <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Your distance from the identified location</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >The extent by which the identified location matches your search query</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >The identified location's prominence and popularity</span > </li> </ul> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >If your query matches an advertisement or other paid content, it will be presented at the top of the search results and clearly labeled as an ad.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Once you have chosen your destination, Waze aims to provide you with alternative routes to your chosen destination. When ranking the suggested routes to your destination we will take under consideration the following factors, in this order of importance:</span > </p> <p></p> <ul class="rte2-style-ul" style=" margin: 0px 0px 20px; padding: 0px; box-sizing: border-box; list-style-position: outside; margin-inline-start: 20px; " > <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Road/area restrictions (e.g. restrictions based on time, vehicle type etc.)</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >User preferences (e.g. to avoid toll roads)</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Road types (e.g. toll, private etc.)</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Estimated time of arrival ("ETA")</span > </li> <li style="color: #5f6368"> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Route length & number of road segments</span > </li> </ul> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Based on these factors, we will show you a number of suggested routes. The first route will always be the one we think is the optimal route. The other suggested routes are ranked based on the above-mentioned factors, as well as your preferred routes (i.e. a route that you tend to take) and the natural routes (i.e. a route that you would expect to get) to the destination. All routes are also labeled to allow you to better understand why each route is presented.</span > </p> <p></p> <h5>Business data in Waze search results</h5> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Waze may show you information about a business or venue when you search for it, such as contact information, hours of operation, and prices. This is data provided by Waze users, Google and other partners.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >We work with different partners to source relevant information about businesses users can navigate to in Waze. We receive data from these partners and try to update this data regularly. While the sources used vary across categories, we aim to display the most accurate and up-to-date information possible. In addition, our community of editors also suggest edits to keep the data as fresh as possible.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >In search results and venue pages, Waze tries to display the most relevant data for each user. For example, displaying the gas price associated with the user’s preferred fuel marked in settings. If the user does not have this setting marked, we show the cheapest gas prices available. Sometimes, additional prices and prices for additional services may be indicated inside of the venue page.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Waze does not verify third-party data and therefore cannot guarantee the accuracy of the information and is not responsible for any out-of-date or inaccurate data.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >Need more help? Check out our Waze Community forum for more questions and answers about </span ><a class="glue-inline-tonal-link" href="https://support.google.com/waze/threads?hl=en&thread_filter=(category:waze_app)&sjid=5350360353297476418-EU" target="_blank" ><span class="anchorText">Waze app</span></a >.<br /> </p> </div> </div> </div> </div> </div> <div id=" tab-10-00000192-1dd2-d365-a39f-fff3760f0000 " data-cy="tabItem" > <h2 class="glue-tabpanels__panel-toggle"> <div class="glue-tabpanels__panel-button" id="tab-10-00000192-1dd2-d365-a39f-fff3760f0000-toggle" data-tracking='{"event":"tablist_select","eventParams":{"tabName":"YouTube","interactionType":"expand"}}' > <span class="glue-tabpanels__panel-title"> <span class="vertical-tabs-text">YouTube</span> </span> <svg role="presentation" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow" > <use xlink:href="#expand-more"></use> </svg> </div> </h2> <div id="tab-10-00000192-1dd2-d365-a39f-fff3760f0000-content" class="glue-tabpanels__panel-content" > <div> <div class="rich-text-module glue-page glue-spacer-4-top glue-spacer-4-bottom" data-cy="rich-text-module" data-module > <h3 class="glue-headline glue-headline--headline-4" data-cy="rich-text-title" > <br /><span style="color: #202124" class="glue-headline--headline-4 glue-headline glue-font-weight-regular" data-cy="text-attr" >YouTube</span > </h3> <div class="rich-text-module-items rich-text-body" data-cy="rich-text-items" > <p></p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >YouTube’s recommendation system is constantly evolving, learning every day from over 80 billion pieces of information we call signals, which can include a user’s watch and search history (if enabled), channel subscriptions, and watchtime.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >YouTube also uses sharing, likes and dislikes, and the “Not interested” and “Don’t recommend” selections. Because everyone has unique viewing habits, the YouTube system compares a user’s viewing habits with those with similar habits, using that information to suggest other content that might be relevant.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >The importance of each signal depends on each individual user, and is why our system doesn't follow a set formula. Instead, our system develops dynamically as a user’s viewing habits change.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >There are several ways to influence these recommendations and search results. Users can remove or pause specific videos from their</span > <a class="glue-inline-tonal-link" href="https://support.google.com/youtube/answer/95725" target="_blank" ><span class="anchorText">watch history</span></a > <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >or search history through</span > <a class="glue-inline-tonal-link" href="https://myactivity.google.com/" target="_blank" ><span class="anchorText">My Google Activity</span></a >. <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >They can also choose topics in their recommendations on the Home Page and Watch page, or remove recommended content.</span > </p> <p> <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >For more information on YouTube Search, visit the </span ><a class="glue-inline-tonal-link" href="https://www.youtube.com/howyoutubeworks/product-features/search/" target="_blank" ><span class="anchorText">YouTube Search page</span></a >. <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >To learn how YouTube recommendations work, visit</span > <a class="glue-inline-tonal-link" href="https://blog.youtube/inside-youtube/on-youtubes-recommendation-system/" target="_blank" ><span class="anchorText" >YouTube’s recommendation page</span ></a >. <span style="color: #5f6368" class="glue-body glue-font-weight-regular" data-cy="text-attr" >To manage your Youtube recommendations and search results, visit the</span > <a class="glue-inline-tonal-link" href="https://support.google.com/youtube/answer/6342839?hl=en" target="_blank" ><span class="anchorText">YouTube help center</span></a >.<br /> </p> </div> </div> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-1-xl glue-grid__col--span-1-lg glue-grid__col--span-0-md" ></div> </div> </div> </div> </div> </div> </div> </div> </main> <footer 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