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id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">New Zealand soft drink</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox hrecipe hproduct"><caption class="infobox-title fn ingredient">Lemon & Paeroa (L&P)</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Lemon_and_Paeroa.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Lemon_and_Paeroa.jpg/150px-Lemon_and_Paeroa.jpg" decoding="async" width="150" height="203" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Lemon_and_Paeroa.jpg/225px-Lemon_and_Paeroa.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/8f/Lemon_and_Paeroa.jpg/300px-Lemon_and_Paeroa.jpg 2x" data-file-width="986" data-file-height="1337" /></a></span><div class="infobox-caption">Lemon & Paeroa on sale in Shanghai</div></td></tr><tr><th scope="row" class="infobox-label">Type</th><td class="infobox-data category"><a href="/wiki/Soft_drink" title="Soft drink">Soft drink</a></td></tr><tr><th scope="row" class="infobox-label">Manufacturer</th><td class="infobox-data brand"><a href="/wiki/Coca-Cola_Europacific_Partners" title="Coca-Cola Europacific Partners">Coca-Cola Europacific Partners</a></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap">Country of origin </span></th><td class="infobox-data"><a href="/wiki/Paeroa" title="Paeroa">Paeroa</a>, <a href="/wiki/New_Zealand" title="New Zealand">New Zealand</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data"><abbr title="circa">c.</abbr> 1907</td></tr><tr><th scope="row" class="infobox-label">Colour</th><td class="infobox-data">Pale, light yellow</td></tr><tr><th scope="row" class="infobox-label">Variants</th><td class="infobox-data">Sugar Free, Sour, Dry Ginger Beer, Chilli & Lime (limited edition)</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://www.lemonandpaeroa.co.nz/">www<wbr />.lemonandpaeroa<wbr />.co<wbr />.nz</a></span></td></tr></tbody></table> <p><b>Lemon & Paeroa</b>, often shortened to <b>L&P</b>, is a sweet, lemon-flavoured <a href="/wiki/Soft_drink" title="Soft drink">soft drink</a> manufactured in New Zealand. It is considered <a href="/wiki/Kiwiana" title="Kiwiana">Kiwiana</a>,<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> and was traditionally made by combining <a href="/wiki/Lemon_juice" class="mw-redirect" title="Lemon juice">lemon juice</a> with naturally carbonated <a href="/wiki/Mineral_water" title="Mineral water">mineral water</a> from the town of <a href="/wiki/Paeroa" title="Paeroa">Paeroa</a>. Today, it is manufactured by multi-national <a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">Coca-Cola</a>. The origin date of the drink is uncertain, but the brand estimates 1907. </p><p>In the township of Paeroa, the origin place of the drink, there is a 7-metre (23 ft) tall <a href="/wiki/Big_Lemon_%26_Paeroa_bottle" title="Big Lemon & Paeroa bottle">Lemon & Paeroa bottle statue</a>. It is one of the most photographed locations in the country, and is also considered a New Zealand icon. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Paeroa_water_advertisement_1937.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/8/89/Paeroa_water_advertisement_1937.jpg/220px-Paeroa_water_advertisement_1937.jpg" decoding="async" width="220" height="318" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/89/Paeroa_water_advertisement_1937.jpg/330px-Paeroa_water_advertisement_1937.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/8/89/Paeroa_water_advertisement_1937.jpg/440px-Paeroa_water_advertisement_1937.jpg 2x" data-file-width="1385" data-file-height="2000" /></a><figcaption>Paeroa water newspaper advertisement from 1937</figcaption></figure> <p>Originally, Lemon & Paeroa used naturally carbonated water from a spring in the town of Paeroa. The spring is located near the <a href="/wiki/Ohinemuri_River" title="Ohinemuri River">Ohinemuri</a> and <a href="/wiki/Waihou_River" title="Waihou River">Waihou</a> rivers. The land at the spring was originally used to service gold mines, and was a cow paddock when the spring was discovered. Locals frequently visited the spring following its discovery to drink the water. This was a time before anyone had thought of commercialising it.<sup id="cite_ref-:3_2-0" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>James Coote and Alexander Hogg, who were both from Paeroa, owned the land where the spring was located.<sup id="cite_ref-:3_2-1" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> In August 1887 they subdivided the property, transferring the plot with the spring (13 acres) to <a href="/wiki/John_Logan_Campbell" title="John Logan Campbell">Sir John Logan Campbell</a>. The land was bought by timber merchant James McAndrew in 1896, who built a sawmill there.<sup id="cite_ref-:9_3-0" class="reference"><a href="#cite_note-:9-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> The land then transferred through several owners during the next decade until December 1908, when Robert Fewell and his brother-in-law, Frank Brinkler, bought the sawmill and the land around it including the spring.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>Analysis of the spring's water in 1904 carried out by Arthur Wohlman revealed <a href="/wiki/Magnesium_carbonate" title="Magnesium carbonate">magnesium bicarbonate</a> in a concentration of 73 grains to the gallon (1040 mg/L), that the water had a temperature of 80 °F (27 °C),<sup id="cite_ref-McCloy_5-0" class="reference"><a href="#cite_note-McCloy-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> and that the water also had a pleasant taste.<sup id="cite_ref-:3_2-2" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Wohlman believed that it had medicinal benefits, such as for constipation.<sup id="cite_ref-:3_2-3" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Wohlman believed that due to <a href="/wiki/Colony_of_New_Zealand" title="Colony of New Zealand">the colony's</a> widespread consumption of tea, demand for the spring's water would be limited.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:9_3-1" class="reference"><a href="#cite_note-:9-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p><p>In 1909 Fewell started bottling the spring water commercially. He erected a steam pump at the spring and built a concrete reservoir to hold the water pumped up. A bottling plant was constructed that could manage 500 dozen bottles per day.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Samples of the water were exhibited at the Auckland Winter Exhibition in May 1909.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Fewell incorporated the Paeroa Natural Mineral Water Company in March 1910. This company sold cases of bottled mineral water rather than Lemon & Paeroa.<sup id="cite_ref-:3_2-4" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:9_3-2" class="reference"><a href="#cite_note-:9-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Fewell's factory burnt down in July 1912,<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> but was probably rebuilt as the bottled water continued to be sold. Fewell left Paeroa to live in Auckland in 1914.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>In 1915, the Paeroa Natural Mineral Water Company and the property the spring sits on was sold to Grey & Menzies Limited,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> and by November 1915 'Lemon and Paeroa' was being advertised.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> In 1916 Grey & Menzies advertised their "new idea" of bottled Paeroa mineral water with added lemon.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Grey & Menzies later opened a new factory in Paeroa in 1926 producing plain mineral water, but also had a factory in Auckland.<sup id="cite_ref-:3_2-5" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>Water from Paeroa was transported in barrels by trucks and tankers to the Auckland factory, where Lemon & Paeroa was made.<sup id="cite_ref-:3_2-6" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-McCloy_5-1" class="reference"><a href="#cite_note-McCloy-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> It took until 1934 for the Lemon & Paeroa label design to be trademarked, although the name itself was not trademarked at the time. This was because place names (Paeroa) and generic fruit are often not trademarkable.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> In 1934 L&P started to be manufactured in the Paeroa factory.<sup id="cite_ref-McCloy_5-2" class="reference"><a href="#cite_note-McCloy-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> In 1960 the company was bought by <a href="/wiki/New_Zealand_Breweries_Ltd" class="mw-redirect" title="New Zealand Breweries Ltd">New Zealand Breweries Ltd</a>, which was later acquired by <a href="/wiki/Schweppes" title="Schweppes">Schweppes</a>.<sup id="cite_ref-:3_2-7" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> In 1963 Menzies & Co merged with Hamilton-based bottlers CL Innes, and L&P took on the <i>Innes <a href="/wiki/Tartan" title="Tartan">Tartan</a></i> as a motif on the neck of the L&P bottle.<sup id="cite_ref-McCloy_5-3" class="reference"><a href="#cite_note-McCloy-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> In the 1960s the well of the spring was lined with concrete that went 13 metres (43 ft) deep, and in 1970 a pipeline was laid from the well to the factory.<sup id="cite_ref-:3_2-8" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Due to the carbon dioxide from the well causing breathing issues for workers, there was difficulty upgrading it. The crane first chosen for these upgrades could not lift as much weight as required, meaning that a new crane had to be used.<sup id="cite_ref-:6_15-0" class="reference"><a href="#cite_note-:6-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> In 1969 Lemon & Paeroa won the <a href="/w/index.php?title=British_Bottlers%27_Institute&action=edit&redlink=1" class="new" title="British Bottlers' Institute (page does not exist)">British Bottlers' Institute</a> Diploma of Excellence Award, the only non-British company to do so.<sup id="cite_ref-:3_2-9" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> Innes Tartan and Schweppes was acquired by <a href="/w/index.php?title=Oasis_Industries&action=edit&redlink=1" class="new" title="Oasis Industries (page does not exist)">Oasis Industries</a> in the late 1970s,<sup id="cite_ref-:3_2-10" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-McCloy_5-4" class="reference"><a href="#cite_note-McCloy-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> who were later bought by Coca Cola in 1989.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>In the 1970s the Paeroa factory was upgraded, increasing the floor space to 1,115 square metres (12,000 sq ft).<sup id="cite_ref-:3_2-11" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Around this time, a new spring water pipe was placed between the Paeroa factory and the Railway Reserve, which pumped filtered Paeroa spring water, allowing the public to drink the spring's water for free by using a hand pump in a kiosk. It was smashed multiple times by vandals, causing the system's closure eighteen months later.<sup id="cite_ref-:3_2-12" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:6_15-1" class="reference"><a href="#cite_note-:6-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> By the 1970s, water used in Lemon & Paeroa was made artificially rather than coming from the spring. To make sure that the artificial water tastes the same as the original, checks were made between the artificial and spring water.<sup id="cite_ref-:3_2-13" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> In July 1980 the factory in Paeroa closed.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> L & P production shifted to Auckland, and the drink is now manufactured by Coca-Cola.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:3_2-14" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>In 1995 a complaint was made under the <a href="/wiki/Fair_Trading_Act_1986" title="Fair Trading Act 1986">Fair Trading Act</a> to the <a href="/wiki/Commerce_Commission" title="Commerce Commission">Commerce Commission</a>, stating that as the water used in the drink now comes from Auckland rather than the Paeroa spring, it should renamed to Lemon & Panmure (Panmure is the current location of the water supply), or production moved back to Paeroa. The Commerce Commission said that no action was necessary.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Branding_and_packaging">Branding and packaging</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=2" title="Edit section: Branding and packaging"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:L%26P.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/L%26P.jpg/154px-L%26P.jpg" decoding="async" width="154" height="325" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bd/L%26P.jpg/232px-L%26P.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/b/bd/L%26P.jpg 2x" data-file-width="285" data-file-height="600" /></a><figcaption>Bottle design from 2005</figcaption></figure> <p>In 1982–1983, two-litre bottles were released for L&P, up from the previous maximum of 1.25 litres.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>The brand was redesigned in 2005, changing the label to a "retro" style. After advertising marking the rebrand, the new branding was rolled out three months later in stores so that people would recognise the new bottle designs.<sup id="cite_ref-:2_22-0" class="reference"><a href="#cite_note-:2-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> In 2012 the branding was redesigned by <a href="/wiki/Dow_Design" title="Dow Design">Dow Design</a> with the intention of making it look more up to date and in line with the younger generation.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> This included changing the cream coloured lid to a yellow one.<sup id="cite_ref-:1_24-0" class="reference"><a href="#cite_note-:1-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> The branding was changed again in 2016. It included a logo change and new bottle shapes, allowing for better differentiation of the various L&P flavours.<sup id="cite_ref-:0_25-0" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p><p>In 2022 Coca-Cola announced that they were considering changing the plastic on the bottles from brown to clear, which would make recycling of the bottle easier. A similar change had already been made with <a href="/wiki/Sprite_(drink)" title="Sprite (drink)">Sprite</a> bottles. Critics including <a href="/wiki/Mayor_of_Hauraki" title="Mayor of Hauraki">Hauraki District Mayor</a> Toby Adams have mentioned that because the brown bottle is iconic, people may have a hard time supporting the change. Adams said that if the reason of change (recycling) was given to consumers, they would be more likely to accept it. When asked if he thought the colour change would affect tourist numbers to the 7-metre (23 ft) L&P statue in Paeroa, Adams said he believed tourists are attracted to it because it is a large and famous bottle, not because of its colour.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Summer_cans">Summer cans</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=3" title="Edit section: Summer cans"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The summer cans released in October 2018 had a spelling mistake. It spelt "Cook Straight" rather than the correct spelling, "<a href="/wiki/Cook_Strait" title="Cook Strait">Cook Strait</a>". After the first production run the typo was discovered and corrected. Lemon & Paeroa decided to release these cans instead of throwing them away. Head of marketing at University of Auckland, Bodo Lang and brand strategist of University of Waikato, Korey Rubenstein have expressed the possibility that this was a deliberate marketing move rather than a mistake.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>The 2023 edition, the eighth year of the summer cans, was the first year that the cans included both English and <a href="/wiki/M%C4%81ori_language" title="Māori language">Māori</a> words.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Flavours_and_variations">Flavours and variations</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=4" title="Edit section: Flavours and variations"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>A sugar-free version of L&P was introduced in 2005, dry ginger beer was introduced in 2009,<sup id="cite_ref-:1_24-1" class="reference"><a href="#cite_note-:1-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> and sour in 2013.<sup id="cite_ref-:1_24-2" class="reference"><a href="#cite_note-:1-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> In October 2016 Lemon & Paeroa launched a limited edition Chilli & Lime flavour with stereotypical Mexican branding.<sup id="cite_ref-:0_25-1" class="reference"><a href="#cite_note-:0-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> It was described by the company as "Like getting kicked by a baby donkey". To introduce this flavour an unscripted "L&P Live" show was created, which was set in a <a href="/wiki/Dairy_(store)" title="Dairy (store)">dairy</a> and hosted by comedians <a href="/wiki/Tim_Batt" title="Tim Batt">Tim Batt</a> and <a href="/wiki/Guy_Montgomery" title="Guy Montgomery">Guy Montgomery</a>.<sup id="cite_ref-:1_24-3" class="reference"><a href="#cite_note-:1-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p><p>There have been multiple L&P fusion foods, such as a <a href="/wiki/Whittaker%27s" title="Whittaker's">Whittaker's</a> chocolate in 2013,<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Griffin%27s_Foods" title="Griffin's Foods">Griffin's</a> L&P biscuit around 2017,<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> L&P <a href="/wiki/Fruju" title="Fruju">Fruju</a> in the summer of 2017,<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> and a <a href="/wiki/Pineapple_lumps" title="Pineapple lumps">Pineapple lumps</a>-flavoured drink for three months in 2020.<sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p>In 2019 Lemon & Paeroa created a limited edition set of bottles which were 70 cm (28 in) tall. Ten of these bottles were made, and one sold on <a href="/wiki/Trade_Me" title="Trade Me">Trade Me</a> for over $1,000.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Attractions">Attractions</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=5" title="Edit section: Attractions"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Big_Lemon_&_Paeroa_bottle"><span id="Big_Lemon_.26_Paeroa_bottle"></span>Big Lemon & Paeroa bottle</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=6" title="Edit section: Big Lemon & Paeroa bottle"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Big_Lemon_%26_Paeroa_bottle" title="Big Lemon & Paeroa bottle">Big Lemon & Paeroa bottle</a></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Big_Lemon_and_Paeroa_Bottle.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Big_Lemon_and_Paeroa_Bottle.jpg/220px-Big_Lemon_and_Paeroa_Bottle.jpg" decoding="async" width="220" height="293" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Big_Lemon_and_Paeroa_Bottle.jpg/330px-Big_Lemon_and_Paeroa_Bottle.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e8/Big_Lemon_and_Paeroa_Bottle.jpg/440px-Big_Lemon_and_Paeroa_Bottle.jpg 2x" data-file-width="3024" data-file-height="4032" /></a><figcaption>The <a href="/wiki/Big_Lemon_%26_Paeroa_bottle" title="Big Lemon & Paeroa bottle">Giant L&P bottle</a> in Paeroa</figcaption></figure> <p>There is a 6.8-metre (22 ft) tall L&P bottle in Paeroa. It is one of New Zealand's most famous icons, and one of the most photographed locations in the country.<sup id="cite_ref-:3_2-15" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> It began in 1967 as a replica rocket in the centre of town for a Christmas promotion of Paeroa, which was taken down after the summer. Materials from the rocket were used to create the Lemon & Paeroa bottle for the 1968 Christmas season,<sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup> but the bottle was dismantled after the summer as it became a traffic hazard.<sup id="cite_ref-36" class="reference"><a href="#cite_note-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> It was rebuilt in 1969, this time permanently, further away from the town centre near <a href="/wiki/State_Highway_2_(New_Zealand)" title="State Highway 2 (New Zealand)">State Highway 2</a>. The bottle became a traffic hazard again due to photographers, so in 2002 it was moved 20 m away to the <a href="/w/index.php?title=Ohinemuri_Reserve&action=edit&redlink=1" class="new" title="Ohinemuri Reserve (page does not exist)">Ohinemuri Reserve</a>.<sup id="cite_ref-:02_37-0" class="reference"><a href="#cite_note-:02-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:64_38-0" class="reference"><a href="#cite_note-:64-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> The move took 40 minutes and was watched by about 100 residents.<sup id="cite_ref-:64_38-1" class="reference"><a href="#cite_note-:64-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup> Since then, a park has been built around the statue.<sup id="cite_ref-:5_39-0" class="reference"><a href="#cite_note-:5-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> </p><p>In 2013 after Lemon & Paeroa partnered with Whittaker's to make an L&P chocolate, a Whittaker's delivery van was placed next to the statue to make it appear as if the van had crashed into it.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> Chief executive of the council, Langley Cavers, ordered that Whittaker's pay for damage of the crash. It was reported that the mayor and council knew about the campaign and were told by Whittaker's to "play dumb".<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Lemon_&_Paeroa_Café"><span id="Lemon_.26_Paeroa_Caf.C3.A9"></span>Lemon & Paeroa Café</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=7" title="Edit section: Lemon & Paeroa Café"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Lemon & Paeroa's brand team operates a café,<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> which was opened on 16 December 2000.<sup id="cite_ref-:3_2-16" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> It sells food flavoured with L&P,<sup id="cite_ref-:3_2-17" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> which includes L&P flavoured ice-cream, <a href="/wiki/Eggs_Benedict" title="Eggs Benedict">eggs benedict</a> with L&P <a href="/wiki/Hollandaise_sauce" title="Hollandaise sauce">hollandaise sauce</a>, L&P pork ribs, and L&P chicken salad.<sup id="cite_ref-:4_43-0" class="reference"><a href="#cite_note-:4-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> Outside the café is a 5.8-metre (19 ft) tall L&P bottle outside, which is not to be confused with the 6.8-metre (22 ft) tall bottle in the Ohinemuri Reserve.<sup id="cite_ref-:32_44-0" class="reference"><a href="#cite_note-:32-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> Having two L&P bottle statues in Paeroa has caused controversy.<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="What controversy? (November 2023)">clarification needed</span></a></i>]</sup><sup id="cite_ref-:32_44-1" class="reference"><a href="#cite_note-:32-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup> The café also has a souvenir shop.<sup id="cite_ref-:3_2-18" class="reference"><a href="#cite_note-:3-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> In 2015 the café was refurbished.<sup id="cite_ref-:10_45-0" class="reference"><a href="#cite_note-:10-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> It was listed for sale in 2018,<sup id="cite_ref-46" class="reference"><a href="#cite_note-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> and 2020.<sup id="cite_ref-:10_45-1" class="reference"><a href="#cite_note-:10-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Marketing">Marketing</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=8" title="Edit section: Marketing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>An instrumental piece written for a Lemon & Paeroa advertisement won the writer, Mike Harvey, the <a href="/wiki/Clio_Awards" title="Clio Awards">Clio Award</a> in 1978 for the best musical soundtrack in a commercial.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> In late 1987, a promotional music video for Lemon & Paeroa was made by prominent music artists under the name "80 in the Shade". It is based on the 1960s <a href="/wiki/Motown" title="Motown">Motown</a> song <i>Heatwave</i>, and the video was filmed in an L&P factory. In 1988 it was named the country's best commercial in the <a href="/w/index.php?title=Listener_Film_and_Television_Awards&action=edit&redlink=1" class="new" title="Listener Film and Television Awards (page does not exist)">Listener Film and Television Awards</a>.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> A long-running 1990s television advertisement for Lemon & Paeroa, featuring <a href="/wiki/The_Swingers" title="The Swingers">the Swingers</a> song "<a href="/wiki/Counting_the_Beat" title="Counting the Beat">Counting the Beat</a>" and the slogan "World famous in New Zealand", was shot at various locations around Paeroa including the Lemon & Paeroa statue.<sup id="cite_ref-:13_49-0" class="reference"><a href="#cite_note-:13-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> Starting in the early 2000s, there was an advertising campaign encouraging people to not get caught drinking anything other than L&P. In the two years that this campaign ran, sales grew by 30%, which was higher than the soft drink industry overall.<sup id="cite_ref-:2_22-1" class="reference"><a href="#cite_note-:2-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>At the time of the 2005 rebranding there was a $1.25 million advertising campaign that started on 27 February which changed the slogan from "World famous in New Zealand" to "World famous in New Zealand since ages ago".<sup id="cite_ref-:2_22-2" class="reference"><a href="#cite_note-:2-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> The campaign mocked cringeworthy parts of the recent past,<sup id="cite_ref-:8_50-0" class="reference"><a href="#cite_note-:8-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup> featuring 1970s and 1980s imagery such as <a href="/wiki/Stubbies_(brand)" title="Stubbies (brand)">stubbies</a>, <a href="/wiki/Swim_briefs" title="Swim briefs">speedos</a>, and the phrase "bring back the <a href="/wiki/Mullet_(haircut)" title="Mullet (haircut)">mullet</a>". The campaign started three months before new bottles were introduced in stores so that people would recognise the new branding.<sup id="cite_ref-:2_22-3" class="reference"><a href="#cite_note-:2-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>In 2014 Lemon & Paeroa created a "3D pop-out billboard" in Auckland, Wellington, and Christchurch. The billboards had free gifts which could be detached, such as sandals, <a href="/wiki/Jandals" class="mw-redirect" title="Jandals">jandals</a>, and towels.<sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> A <a href="/wiki/Snapchat" title="Snapchat">Snapchat</a> campaign took place in 2015, titled the "<a href="/wiki/Trickshot" class="mw-redirect" title="Trickshot">Trickshot</a> Challenge". People would buy a limited edition can labelled with "Shot Bro Trickshot Challenge", which had one of four unique instructions showing how to use the can to perform a trickshot. Contestants would then tag Lemon & Paeroa on Snapchat.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> </p><p>Lemon & Paeroa launched a non-TV "Backyard Cricket" campaign. It featured friends and family playing cricket using unconventional gear, such as beer crates as wickets and tennis balls for bowling. The campaign creative said that the goal of the advertisements was to align Lemon & Paeroa with New Zealand pastimes, and that "backyard cricket is something every Kiwi can relate to".<sup id="cite_ref-:7_53-0" class="reference"><a href="#cite_note-:7-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> Similar use of local icons was used again in a 2017 campaign. It was named "On the lamb", where sheep drank Lemon & Paeroa, escaped the paddock, and then participated in iconic small town New Zealand pastimes such as playing arcade games, visiting the local <a href="/wiki/Four_Square_(supermarket)" title="Four Square (supermarket)">Four Square</a>, and having a swim at the beach, before returning back to a Māori farmer.<sup id="cite_ref-:7_53-1" class="reference"><a href="#cite_note-:7-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </p><p>Lemon & Paeroa launched an advertisement in 2019 that featured zombies in a post-apocalyptic city. The <a href="/wiki/Advertising_Standards_Authority_(New_Zealand)" title="Advertising Standards Authority (New Zealand)">Advertising Standards Authority</a> had received 40 complaints about the advertisement by November 2019. Complainants described it as "frightening" and "disgusting", and some complained that the advertisement had inappropriate timing, running before 7pm. The Authority did not uphold the complaints, but the advertisement was later rescheduled to play after 7pm.<sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>In 2021 Lemon & Paeroa launched a campaign named "Space Manu". It started with a man in space, dressed in a space suit, who jumps from a platform to free fall to the ground, stripping down to his shorts, and eventually landing in a pool where he does a cannonball dive or <a href="/wiki/Cannonball_(diving)" title="Cannonball (diving)">manu</a>.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> In 2023 Lemon & Paeroa started <i>Manu Applied Sciences Aotearoa</i> (MASA) which had a logo with similar appearance to the one of <a href="/wiki/NASA" title="NASA">NASA</a>. A <a href="/wiki/Cannonball_(diving)" title="Cannonball (diving)">manu</a> L&P swimsuit was created, featuring an advertisement in outer space. The creative director of the campaign said that it was inspired by comments on their 2021 space advertisement. The swimsuit was made to be practical for doing the manu.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id=""World_Famous_in_New_Zealand""><span id=".22World_Famous_in_New_Zealand.22"></span>"World Famous in New Zealand"</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=9" title="Edit section: "World Famous in New Zealand""><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/World_famous_in_New_Zealand" title="World famous in New Zealand">World famous in New Zealand</a></div> <p>The "World Famous in New Zealand" slogan was created in 1993 by <a href="/wiki/Saatchi_%26_Saatchi" title="Saatchi & Saatchi">Saatchi & Saatchi</a> for Lemon and Paeroa.<sup id="cite_ref-:1_24-4" class="reference"><a href="#cite_note-:1-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:7_53-2" class="reference"><a href="#cite_note-:7-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> The lead creative of the campaign said that the campaign was "very refreshing at a time when lots of brands were striving to mimic overseas trends. It was one of the first campaigns to truly embrace Kiwi quirks instead of shying away from them". The advertising campaign where the phrase was used would playfully mock aspects of Paeroa, such as by saying "it ain't famous for its [surf, Hollywood mansions, harbour bridge]". The advertisement then cut to a group of people in a car in front of the Lemon & Paeroa bottle statue, and described Paeroa with "But, it is famous!".<sup id="cite_ref-:13_49-1" class="reference"><a href="#cite_note-:13-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> The advertisement ran for over a decade, and was perceived as a classic.<sup id="cite_ref-:7_53-3" class="reference"><a href="#cite_note-:7-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> Now the phrase has entered everyday speech, referring to objects that are loved by locals.<sup id="cite_ref-:7_53-4" class="reference"><a href="#cite_note-:7-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup> </p><p>In 2005, it was temporarily changed to "World famous in New Zealand since ages ago".<sup id="cite_ref-:2_22-4" class="reference"><a href="#cite_note-:2-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> </p><p>The slogan was trademarked in 2004.<sup id="cite_ref-:11_58-0" class="reference"><a href="#cite_note-:11-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> Beginning in 2007, Tony Coombe tried to repeal Coca-Cola Amatil's attempt to trademark it.<sup id="cite_ref-:11_58-1" class="reference"><a href="#cite_note-:11-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:12_59-0" class="reference"><a href="#cite_note-:12-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> Coombe himself owned a non-trading company named World Famous in New Zealand. He said that the main reason for his battle is that the phrase is a popular "kiwi-ism", a popular part of New Zealand language, that belongs to New Zealanders.<sup id="cite_ref-:11_58-2" class="reference"><a href="#cite_note-:11-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-:12_59-1" class="reference"><a href="#cite_note-:12-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> A legal argument used was that there had been several non-L&P products with the name, and that people who use the phrase often do not reference L&P.<sup id="cite_ref-:12_59-2" class="reference"><a href="#cite_note-:12-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> This was ultimately dismissed by the High Court.<sup id="cite_ref-:8_50-1" class="reference"><a href="#cite_note-:8-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The text near this tag may need clarification or removal of jargon. (December 2023)">clarification needed</span></a></i>]</sup> In a hearing in December 2009, Brian Jones, assistant commissioner of trademarks, said that L&P had used the phrase since 1993, and later decided in favour of Coca Cola.<sup id="cite_ref-:12_59-3" class="reference"><a href="#cite_note-:12-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> By May 2010, Coombes had spent a total of $30,000 on legal fees.<sup id="cite_ref-:12_59-4" class="reference"><a href="#cite_note-:12-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=10" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a href="/wiki/List_of_lemon_dishes_and_beverages" class="mw-redirect" title="List of lemon dishes and beverages">List of lemon dishes and beverages</a></li> <li><a href="/wiki/Lemon_%26_Te_Aroha" title="Lemon & Te Aroha">Lemon & Te Aroha</a></li> <li><span class="nowrap"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_%28Banquet%29.svg/16px-Goblet_Glass_%28Banquet%29.svg.png" decoding="async" width="16" height="28" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_%28Banquet%29.svg/24px-Goblet_Glass_%28Banquet%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/e/e2/Goblet_Glass_%28Banquet%29.svg/33px-Goblet_Glass_%28Banquet%29.svg.png 2x" data-file-width="239" data-file-height="408" /></span></span> </span><a href="/wiki/Portal:Drink" title="Portal:Drink">Drink portal</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Lemon_%26_Paeroa&action=edit&section=11" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://anyquestions.govt.nz/many-answers/kiwiana-new-zealand">"Kiwiana (New Zealand) | AnyQuestions"</a>. <i>anyquestions.govt.nz</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230918103939/https://anyquestions.govt.nz/many-answers/kiwiana-new-zealand">Archived</a> from the original on 18 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=anyquestions.govt.nz&rft.atitle=Kiwiana+%28New+Zealand%29+%7C+AnyQuestions&rft_id=https%3A%2F%2Fanyquestions.govt.nz%2Fmany-answers%2Fkiwiana-new-zealand&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:3-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-:3_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:3_2-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:3_2-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:3_2-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:3_2-4"><sup><i><b>e</b></i></sup></a> <a href="#cite_ref-:3_2-5"><sup><i><b>f</b></i></sup></a> <a href="#cite_ref-:3_2-6"><sup><i><b>g</b></i></sup></a> <a href="#cite_ref-:3_2-7"><sup><i><b>h</b></i></sup></a> <a href="#cite_ref-:3_2-8"><sup><i><b>i</b></i></sup></a> <a href="#cite_ref-:3_2-9"><sup><i><b>j</b></i></sup></a> <a href="#cite_ref-:3_2-10"><sup><i><b>k</b></i></sup></a> <a href="#cite_ref-:3_2-11"><sup><i><b>l</b></i></sup></a> <a href="#cite_ref-:3_2-12"><sup><i><b>m</b></i></sup></a> <a href="#cite_ref-:3_2-13"><sup><i><b>n</b></i></sup></a> <a href="#cite_ref-:3_2-14"><sup><i><b>o</b></i></sup></a> <a href="#cite_ref-:3_2-15"><sup><i><b>p</b></i></sup></a> <a href="#cite_ref-:3_2-16"><sup><i><b>q</b></i></sup></a> <a href="#cite_ref-:3_2-17"><sup><i><b>r</b></i></sup></a> <a href="#cite_ref-:3_2-18"><sup><i><b>s</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.ohinemuri.org.nz/?catid=0&id=1645">"Ohinemuri – The L and P Story"</a>. <i>www.ohinemuri.org.nz</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230918103943/https://www.ohinemuri.org.nz/?catid=0&id=1645">Archived</a> from the original on 18 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.ohinemuri.org.nz&rft.atitle=Ohinemuri+%E2%80%93+The+L+and+P+Story&rft_id=https%3A%2F%2Fwww.ohinemuri.org.nz%2F%3Fcatid%3D0%26id%3D1645&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:9-3"><span class="mw-cite-backlink">^ <a href="#cite_ref-:9_3-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:9_3-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:9_3-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20161019145029/http://paeroa.org.nz/l-and-p-story">"History of Lemon and Paeroa"</a>. Positive Paeroa. 2011. Archived from <a rel="nofollow" class="external text" href="http://www.paeroa.org.nz/l-and-p-story">the original</a> on 19 October 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">19 October</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=History+of+Lemon+and+Paeroa&rft.pub=Positive+Paeroa&rft.date=2011&rft_id=http%3A%2F%2Fwww.paeroa.org.nz%2Fl-and-p-story&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/THS19081224.2.15">"Local and general news"</a>. <i>Thames Star</i>. 24 December 1908. p. 2 – via Papers Past.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Thames+Star&rft.atitle=Local+and+general+news&rft.pages=2&rft.date=1908-12-24&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FTHS19081224.2.15&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-McCloy-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-McCloy_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-McCloy_5-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-McCloy_5-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-McCloy_5-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-McCloy_5-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMcCloy2008" class="citation book cs1">McCloy, Nicola (2008). <i>Made in New Zealand: Stories of iconic Kiwi brands</i>. Auckland: Random House. pp. 36–37. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1-86979-018-9" title="Special:BookSources/978-1-86979-018-9"><bdi>978-1-86979-018-9</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Made+in+New+Zealand%3A+Stories+of+iconic+Kiwi+brands&rft.place=Auckland&rft.pages=36-37&rft.pub=Random+House&rft.date=2008&rft.isbn=978-1-86979-018-9&rft.aulast=McCloy&rft.aufirst=Nicola&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://teara.govt.nz/mi/tea-coffee-and-soft-drinks/page-2">"Water, soft drinks and milk drinks"</a>. <i><a href="/wiki/Te_Ara:_The_Encyclopedia_of_New_Zealand" title="Te Ara: The Encyclopedia of New Zealand">Te Ara: The Encyclopedia of New Zealand</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231114025016/https://teara.govt.nz/mi/tea-coffee-and-soft-drinks/page-2">Archived</a> from the original on 14 November 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">14 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Te+Ara%3A+The+Encyclopedia+of+New+Zealand&rft.atitle=Water%2C+soft+drinks+and+milk+drinks&rft_id=https%3A%2F%2Fteara.govt.nz%2Fmi%2Ftea-coffee-and-soft-drinks%2Fpage-2&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/NZH19090206.2.19">"Local and general news"</a>. <i>New Zealand Herald</i>. 6 February 1909. p. 4 – via Papers Past.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=New+Zealand+Herald&rft.atitle=Local+and+general+news&rft.pages=4&rft.date=1909-02-06&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FNZH19090206.2.19&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/AS19090524.2.39">"The Winter Exhibition"</a>. <i>Auckland Star</i>. 24 May 1909. p. 5 – via Papers Past.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Auckland+Star&rft.atitle=The+Winter+Exhibition&rft.pages=5&rft.date=1909-05-24&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FAS19090524.2.39&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/AS19120725.2.33">"Fire at Paeroa"</a>. <i>Auckland Star</i>. 25 July 1912. p. 4 – via Papers Past.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Auckland+Star&rft.atitle=Fire+at+Paeroa&rft.pages=4&rft.date=1912-07-25&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FAS19120725.2.33&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-10">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/OG19140515.2.8">"Local and general"</a>. <i>Ohinemuri Gazette</i>. 15 May 1914. p. 2 – via Papers Past.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Ohinemuri+Gazette&rft.atitle=Local+and+general&rft.pages=2&rft.date=1914-05-15&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FOG19140515.2.8&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/OG19150811.2.6">"Local and general"</a>. <i>Ohinemuri Gazette</i>. 11 August 1915. p. 2 – via Papers Past.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Ohinemuri+Gazette&rft.atitle=Local+and+general&rft.pages=2&rft.date=1915-08-11&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FOG19150811.2.6&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/NEM19151127.2.40.3">"[Advertisement]"</a>. <i>Nelson Evening Mail</i>. 27 November 1915. p. 2 – via Papers Past. <q>Lemon and "Paeroa" Mineral Water the very best summer drink on the market, 4s per doz J. WOOD AND SONS.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Nelson+Evening+Mail&rft.atitle=%5BAdvertisement%5D&rft.pages=2&rft.date=1915-11-27&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FNEM19151127.2.40.3&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/NZH19160304.2.82.1">"Lemon and Paeroa Natural Mineral Water [advertisement]"</a>. <i>New Zealand Herald</i>. p. 13 – via Papers Past. <q>It's a delightful drink—PAEROA and LEMON— pure and refreshing. Nature's finest mineral water delicately flavoured with lemon. All connoisseurs agree that Paeroa excels the best Imported table waters, and this new idea of bottling it flavoured with lemon – just taste it once and realise how delicious it is – so healthful too.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=New+Zealand+Herald&rft.atitle=Lemon+and+Paeroa+Natural+Mineral+Water+%5Badvertisement%5D&rft.pages=13&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FNZH19160304.2.82.1&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://teara.govt.nz/en/photograph/23004/lemon-and-paeroa-bottle">"Lemon and Paeroa bottle"</a>. <i><a href="/wiki/Te_Ara:_The_Encyclopedia_of_New_Zealand" title="Te Ara: The Encyclopedia of New Zealand">Te Ara: The Encyclopedia of New Zealand</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231114023633/https://teara.govt.nz/en/photograph/23004/lemon-and-paeroa-bottle">Archived</a> from the original on 14 November 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">14 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Te+Ara%3A+The+Encyclopedia+of+New+Zealand&rft.atitle=Lemon+and+Paeroa+bottle&rft_id=https%3A%2F%2Fteara.govt.nz%2Fen%2Fphotograph%2F23004%2Flemon-and-paeroa-bottle&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:6-15"><span class="mw-cite-backlink">^ <a href="#cite_ref-:6_15-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:6_15-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.ohinemuri.org.nz/journals/journal-14-october-1970/history-of-lemon-and-paeroa">"Ohinemuri – History of "Lemon and Paeroa"<span class="cs1-kern-right"></span>"</a>. <i>www.ohinemuri.org.nz</i>. 14 October 1970. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231005182958/https://www.ohinemuri.org.nz/journals/journal-14-october-1970/history-of-lemon-and-paeroa">Archived</a> from the original on 5 October 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">30 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.ohinemuri.org.nz&rft.atitle=Ohinemuri+%E2%80%93+History+of+%22Lemon+and+Paeroa%22&rft.date=1970-10-14&rft_id=https%3A%2F%2Fwww.ohinemuri.org.nz%2Fjournals%2Fjournal-14-october-1970%2Fhistory-of-lemon-and-paeroa&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/CHP19690819.2.103?items_per_page=10&page=4&query=%22lemon+and+paeroa%22&snippet=true&type=ARTICLE,ILLUSTRATION">"General news"</a>. <i>paperspast.natlib.govt.nz</i>. 19 August 1969. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231112011324/https://paperspast.natlib.govt.nz/newspapers/CHP19690819.2.103?items_per_page=10&page=4&query=%22lemon+and+paeroa%22&snippet=true&type=ARTICLE,ILLUSTRATION">Archived</a> from the original on 12 November 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">12 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=paperspast.natlib.govt.nz&rft.atitle=General+news&rft.date=1969-08-19&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FCHP19690819.2.103%3Fitems_per_page%3D10%26page%3D4%26query%3D%2522lemon%2Band%2Bpaeroa%2522%26snippet%3Dtrue%26type%3DARTICLE%2CILLUSTRATION&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/CHP19891026.2.122.6?items_per_page=10&page=5&query=%22lemon+and+paeroa%22&snippet=true&type=ARTICLE,ILLUSTRATION">"Lion buys up despite uncertainty"</a>. <i>paperspast.natlib.govt.nz</i>. 26 October 1989. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231112011921/https://paperspast.natlib.govt.nz/newspapers/CHP19891026.2.122.6?items_per_page=10&page=5&query=%22lemon+and+paeroa%22&snippet=true&type=ARTICLE,ILLUSTRATION">Archived</a> from the original on 12 November 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">12 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=paperspast.natlib.govt.nz&rft.atitle=Lion+buys+up+despite+uncertainty&rft.date=1989-10-26&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FCHP19891026.2.122.6%3Fitems_per_page%3D10%26page%3D5%26query%3D%2522lemon%2Band%2Bpaeroa%2522%26snippet%3Dtrue%26type%3DARTICLE%2CILLUSTRATION&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFIles2017" class="citation web cs1">Iles, Julie (21 April 2017). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/business/property/91691959/the-factory-that-made-lp-fizz-is-on-the-market">"The factory that made L&P fizz is on the market"</a>. <i>Stuff</i><span class="reference-accessdate">. Retrieved <span class="nowrap">16 December</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=The+factory+that+made+L%26P+fizz+is+on+the+market&rft.date=2017-04-21&rft.aulast=Iles&rft.aufirst=Julie&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Fbusiness%2Fproperty%2F91691959%2Fthe-factory-that-made-lp-fizz-is-on-the-market&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWade2022" class="citation web cs1">Wade, Pamela (12 March 2022). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/travel/destinations/nz/the-coromandel/300528298/world-famous-in-new-zealand-paeroas-giant-lp-bottle-is-an-irresistible-selfiemagnet">"World Famous in New Zealand: Paeroa's giant L&P bottle is an irresistible selfie-magnet"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230909001826/https://www.stuff.co.nz/travel/destinations/nz/the-coromandel/300528298/world-famous-in-new-zealand-paeroas-giant-lp-bottle-is-an-irresistible-selfiemagnet">Archived</a> from the original on 9 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">8 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=World+Famous+in+New+Zealand%3A+Paeroa%27s+giant+L%26P+bottle+is+an+irresistible+selfie-magnet&rft.date=2022-03-12&rft.aulast=Wade&rft.aufirst=Pamela&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Ftravel%2Fdestinations%2Fnz%2Fthe-coromandel%2F300528298%2Fworld-famous-in-new-zealand-paeroas-giant-lp-bottle-is-an-irresistible-selfiemagnet&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text">No action taken on L&P complaint Dominion Post, The, 13 January 1995</span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://paperspast.natlib.govt.nz/newspapers/CHP19830922.2.38.4">"Two-litre bottles"</a>. <i>paperspast.natlib.govt.nz</i>. 22 September 1983. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231005182959/https://paperspast.natlib.govt.nz/newspapers/CHP19830922.2.38.4">Archived</a> from the original on 5 October 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">30 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=paperspast.natlib.govt.nz&rft.atitle=Two-litre+bottles&rft.date=1983-09-22&rft_id=https%3A%2F%2Fpaperspast.natlib.govt.nz%2Fnewspapers%2FCHP19830922.2.38.4&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:2-22"><span class="mw-cite-backlink">^ <a href="#cite_ref-:2_22-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:2_22-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:2_22-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:2_22-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:2_22-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/business/backwards-lurch-to-leap-forward/RG54GWXZS6EAZCCBBAFOSOI6DA/">"Backwards lurch to leap forward"</a>. <i>NZ Herald</i>. 16 February 2005. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230918103940/https://www.nzherald.co.nz/business/backwards-lurch-to-leap-forward/RG54GWXZS6EAZCCBBAFOSOI6DA/">Archived</a> from the original on 18 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NZ+Herald&rft.atitle=Backwards+lurch+to+leap+forward&rft.date=2005-02-16&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Fbusiness%2Fbackwards-lurch-to-leap-forward%2FRG54GWXZS6EAZCCBBAFOSOI6DA%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.thedieline.com/blog/2012/8/2/lemon-paeroa-before-after.html">"Lemon & Paeroa Before & After"</a>. <i>www.thedieline.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221029143344/https://thedieline.com/blog/2012/8/2/lemon-paeroa-before-after.html">Archived</a> from the original on 29 October 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.thedieline.com&rft.atitle=Lemon+%26+Paeroa+Before+%26+After&rft_id=https%3A%2F%2Fwww.thedieline.com%2Fblog%2F2012%2F8%2F2%2Flemon-paeroa-before-after.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:1-24"><span class="mw-cite-backlink">^ <a href="#cite_ref-:1_24-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:1_24-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:1_24-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:1_24-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:1_24-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://stoppress.co.nz/news/lp-spices-brand-work-beverage-options/">"The marketing minds behind L&P's decision to spice up its brand"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220813203147/https://stoppress.co.nz/news/lp-spices-brand-work-beverage-options/">Archived</a> from the original on 13 August 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+marketing+minds+behind+L%26P%27s+decision+to+spice+up+its+brand&rft_id=https%3A%2F%2Fstoppress.co.nz%2Fnews%2Flp-spices-brand-work-beverage-options%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:0-25"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_25-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_25-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWinter2016" class="citation web cs1">Winter, Chloe (3 October 2016). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/business/84900414/lp-release-new-flavour-chilli--lime-company-rebrands">"L&P release new flavour Chilli & Lime, company rebrands"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201108180003/https://www.stuff.co.nz/business/84900414/lp-release-new-flavour-chilli--lime-company-rebrands">Archived</a> from the original on 8 November 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">10 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=L%26P+release+new+flavour+Chilli+%26+Lime%2C+company+rebrands&rft.date=2016-10-03&rft.aulast=Winter&rft.aufirst=Chloe&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Fbusiness%2F84900414%2Flp-release-new-flavour-chilli--lime-company-rebrands&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.newstalkzb.co.nz/on-air/early-edition/audio/toby-adams-hauraki-district-mayor-on-classic-lp-bottle-being-on-the-way-out/">"Why the classic L&P bottle is on the way out"</a>. <i>ZB</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20221122074120/https://www.newstalkzb.co.nz/on-air/early-edition/audio/toby-adams-hauraki-district-mayor-on-classic-lp-bottle-being-on-the-way-out/">Archived</a> from the original on 22 November 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">10 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=ZB&rft.atitle=Why+the+classic+L%26P+bottle+is+on+the+way+out&rft_id=https%3A%2F%2Fwww.newstalkzb.co.nz%2Fon-air%2Fearly-edition%2Faudio%2Ftoby-adams-hauraki-district-mayor-on-classic-lp-bottle-being-on-the-way-out%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMoorby2018" class="citation web cs1">Moorby, Caitlin (22 February 2018). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/business/better-business/101682250/cook-straight--straightup-error-or-clever-marketing-by-lp">"Cook Straight – straight-up error, or clever marketing by L&P?"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201212013108/https://www.stuff.co.nz/business/better-business/101682250/cook-straight--straightup-error-or-clever-marketing-by-lp">Archived</a> from the original on 12 December 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=Cook+Straight+%E2%80%93+straight-up+error%2C+or+clever+marketing+by+L%26P%3F&rft.date=2018-02-22&rft.aulast=Moorby&rft.aufirst=Caitlin&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Fbusiness%2Fbetter-business%2F101682250%2Fcook-straight--straightup-error-or-clever-marketing-by-lp&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://supermarketnews.co.nz/whats-new/limited-edition-release-for-summer/">"Limited Edition Release For Summer"</a>. <i>Supermarket News</i>. 4 October 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20231006040741/https://supermarketnews.co.nz/whats-new/limited-edition-release-for-summer/">Archived</a> from the original on 6 October 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">27 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Supermarket+News&rft.atitle=Limited+Edition+Release+For+Summer&rft.date=2023-10-04&rft_id=https%3A%2F%2Fsupermarketnews.co.nz%2Fwhats-new%2Flimited-edition-release-for-summer%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.scoop.co.nz/stories/BU1307/S00585/whittakers-and-lp-to-launch-a-classic-kiwi-combo.htm">"Whittaker's and L&P to launch a classic Kiwi combo"</a>. <i>www.scoop.co.nz</i>. 15 July 2013. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210123122712/https://www.scoop.co.nz/stories/BU1307/S00585/whittakers-and-lp-to-launch-a-classic-kiwi-combo.htm">Archived</a> from the original on 23 January 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.scoop.co.nz&rft.atitle=Whittaker%27s+and+L%26P+to+launch+a+classic+Kiwi+combo&rft.date=2013-07-15&rft_id=https%3A%2F%2Fwww.scoop.co.nz%2Fstories%2FBU1307%2FS00585%2Fwhittakers-and-lp-to-launch-a-classic-kiwi-combo.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFHoyland2017" class="citation web cs1">Hoyland, Natasha (29 March 2017). <a rel="nofollow" class="external text" href="https://thespinoff.co.nz/society/29-03-2017/the-spinoff-reviews-new-zealand-14-who-keeps-asking-for-lp-fusion-foods">"The Spinoff reviews New Zealand #14: Who keeps asking for L&P fusion foods?"</a>. <i>The Spinoff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210926071335/https://thespinoff.co.nz/society/29-03-2017/the-spinoff-reviews-new-zealand-14-who-keeps-asking-for-lp-fusion-foods/">Archived</a> from the original on 26 September 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">27 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Spinoff&rft.atitle=The+Spinoff+reviews+New+Zealand+%2314%3A+Who+keeps+asking+for+L%26P+fusion+foods%3F&rft.date=2017-03-29&rft.aulast=Hoyland&rft.aufirst=Natasha&rft_id=https%3A%2F%2Fthespinoff.co.nz%2Fsociety%2F29-03-2017%2Fthe-spinoff-reviews-new-zealand-14-who-keeps-asking-for-lp-fusion-foods&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/lifestyle/lp-fruju-the-latest-crazy-kiwi-food-combo/OUL62EGOALPFSSLZS2FT4ZPDEE/">"L&P Fruju the latest crazy Kiwi food combo"</a>. <i><a href="/wiki/The_New_Zealand_Herald" title="The New Zealand Herald">The New Zealand Herald</a></i>. 17 December 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">27 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+Zealand+Herald&rft.atitle=L%26P+Fruju+the+latest+crazy+Kiwi+food+combo&rft.date=2017-12-17&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Flifestyle%2Flp-fruju-the-latest-crazy-kiwi-food-combo%2FOUL62EGOALPFSSLZS2FT4ZPDEE%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/lifestyle/kiwi-as-lemon-paeroa-introduces-brand-new-pineapple-lump-flavour/2QOPAZT3GQYZCLQUYLKK5HJ5F4/">"Sweet as bro! L&P introduces wacky new Kiwiana flavour"</a>. <i>NZ Herald</i>. 11 September 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210311062712/https://www.nzherald.co.nz/lifestyle/kiwi-as-lemon-paeroa-introduces-brand-new-pineapple-lump-flavour/2QOPAZT3GQYZCLQUYLKK5HJ5F4/">Archived</a> from the original on 11 March 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">10 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NZ+Herald&rft.atitle=Sweet+as+bro%21+L%26P+introduces+wacky+new+Kiwiana+flavour&rft.date=2023-09-11&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Flifestyle%2Fkiwi-as-lemon-paeroa-introduces-brand-new-pineapple-lump-flavour%2F2QOPAZT3GQYZCLQUYLKK5HJ5F4%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFRamsey2020" class="citation web cs1">Ramsey, Teresa (16 January 2020). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/life-style/food-wine/118826118/lp-and-pineapple-lumps-the-latest-in-weird-kiwi-food-combos">"L&P and pineapple lumps: The latest in weird Kiwi food combos"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220524155036/https://www.stuff.co.nz/life-style/food-wine/118826118/lp-and-pineapple-lumps-the-latest-in-weird-kiwi-food-combos">Archived</a> from the original on 24 May 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">27 November</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=L%26P+and+pineapple+lumps%3A+The+latest+in+weird+Kiwi+food+combos&rft.date=2020-01-16&rft.aulast=Ramsey&rft.aufirst=Teresa&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Flife-style%2Ffood-wine%2F118826118%2Flp-and-pineapple-lumps-the-latest-in-weird-kiwi-food-combos&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-34"><span class="mw-cite-backlink"><b><a href="#cite_ref-34">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBhatia2019" class="citation web cs1">Bhatia, Ripu (31 May 2019). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/auckland/113134443/novelty-lp-bottle-selling-for-1000-on-trade-me-after-bidding-war">"Novelty L&P bottle selling for $1000 on Trade Me after bidding war"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190814224347/https://www.stuff.co.nz/auckland/113134443/novelty-lp-bottle-selling-for-1000-on-trade-me-after-bidding-war">Archived</a> from the original on 14 August 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">8 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=Novelty+L%26P+bottle+selling+for+%241000+on+Trade+Me+after+bidding+war&rft.date=2019-05-31&rft.aulast=Bhatia&rft.aufirst=Ripu&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Fauckland%2F113134443%2Fnovelty-lp-bottle-selling-for-1000-on-trade-me-after-bidding-war&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-35"><span class="mw-cite-backlink"><b><a href="#cite_ref-35">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/bay-of-plenty-times/news/lp-bottle-record-set-straight-on-the-true-history-of-famous-landmark/VTE5MST73DPXKNDOUNXTJQIMEY/">A local person disputes this account of the bottle's origins</a></span> </li> <li id="cite_note-36"><span class="mw-cite-backlink"><b><a href="#cite_ref-36">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://teara.govt.nz/en/photograph/30761/paeroa-lp-bottle-1968">"Paeroa: L&P bottle, 1968 (2nd of 3)"</a>. <i>teara.govt.nz</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230908060330/https://teara.govt.nz/en/photograph/30761/paeroa-lp-bottle-1968">Archived</a> from the original on 8 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=teara.govt.nz&rft.atitle=Paeroa%3A+L%26P+bottle%2C+1968+%282nd+of+3%29&rft_id=https%3A%2F%2Fteara.govt.nz%2Fen%2Fphotograph%2F30761%2Fpaeroa-lp-bottle-1968&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:02-37"><span class="mw-cite-backlink"><b><a href="#cite_ref-:02_37-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/bay-of-plenty-times/news/lp-bottle-whitewashed-in-anticipation-of-a-spruce-up/JKWCJX4H3VE67BKXZ54JJ4NIMM/">"Paeroa's famous L&P bottle whitewashed in anticipation of a spruce-up"</a>. <i>NZ Herald</i>. 8 September 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230908060136/https://www.nzherald.co.nz/bay-of-plenty-times/news/lp-bottle-whitewashed-in-anticipation-of-a-spruce-up/JKWCJX4H3VE67BKXZ54JJ4NIMM/">Archived</a> from the original on 8 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">8 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NZ+Herald&rft.atitle=Paeroa%27s+famous+L%26P+bottle+whitewashed+in+anticipation+of+a+spruce-up&rft.date=2023-09-08&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Fbay-of-plenty-times%2Fnews%2Flp-bottle-whitewashed-in-anticipation-of-a-spruce-up%2FJKWCJX4H3VE67BKXZ54JJ4NIMM%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:64-38"><span class="mw-cite-backlink">^ <a href="#cite_ref-:64_38-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:64_38-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFVOS2002" class="citation news cs1">VOS, Inger (13 November 2002). "...and not a drop was spilt". <i><a href="/wiki/Waikato_Times" title="Waikato Times">Waikato Times</a></i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Waikato+Times&rft.atitle=...and+not+a+drop+was+spilt&rft.date=2002-11-13&rft.aulast=VOS&rft.aufirst=Inger&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:5-39"><span class="mw-cite-backlink"><b><a href="#cite_ref-:5_39-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/whanganui-chronicle/news/paeroa-best-little-town-in-the-middle-of-everywhere/RNAMVZH3N5QZXRSVPASZRTSNUA/">"Paeroa: Best little town in the middle of everywhere"</a>. <i>NZ Herald</i>. 26 September 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230926073838/https://www.nzherald.co.nz/whanganui-chronicle/news/paeroa-best-little-town-in-the-middle-of-everywhere/RNAMVZH3N5QZXRSVPASZRTSNUA/">Archived</a> from the original on 26 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">26 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NZ+Herald&rft.atitle=Paeroa%3A+Best+little+town+in+the+middle+of+everywhere&rft.date=2023-09-26&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Fwhanganui-chronicle%2Fnews%2Fpaeroa-best-little-town-in-the-middle-of-everywhere%2FRNAMVZH3N5QZXRSVPASZRTSNUA%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.scoop.co.nz/stories/BU1307/S00585/whittakers-and-lp-to-launch-a-classic-kiwi-combo.htm">"Whittaker's and L&P to launch a classic Kiwi combo"</a>. <i>www.scoop.co.nz</i>. 15 July 2013. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210123122712/https://www.scoop.co.nz/stories/BU1307/S00585/whittakers-and-lp-to-launch-a-classic-kiwi-combo.htm">Archived</a> from the original on 23 January 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.scoop.co.nz&rft.atitle=Whittaker%27s+and+L%26P+to+launch+a+classic+Kiwi+combo&rft.date=2013-07-15&rft_id=https%3A%2F%2Fwww.scoop.co.nz%2Fstories%2FBU1307%2FS00585%2Fwhittakers-and-lp-to-launch-a-classic-kiwi-combo.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nzherald.co.nz/nz/mayor-plays-dumb-on-whittakers-pr-stunt/LMRBP62RMGSANMWYDA6D7WA4SY/">"Mayor in on PR stunt fizzer"</a>. <i>NZ Herald</i>. 11 September 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230918103937/https://www.nzherald.co.nz/nz/mayor-plays-dumb-on-whittakers-pr-stunt/LMRBP62RMGSANMWYDA6D7WA4SY/">Archived</a> from the original on 18 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NZ+Herald&rft.atitle=Mayor+in+on+PR+stunt+fizzer&rft.date=2023-09-11&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Fnz%2Fmayor-plays-dumb-on-whittakers-pr-stunt%2FLMRBP62RMGSANMWYDA6D7WA4SY%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBeverland2020" class="citation journal cs1">Beverland, Michael (December 2020). <a rel="nofollow" class="external text" href="https://sussex.figshare.com/articles/journal_contribution/How_brands_craft_national_identity/23478947/1/files/41188076.pdf">"How Brands Craft National Identity"</a> <span class="cs1-format">(PDF)</span>. <i><a href="/wiki/Journal_of_Consumer_Research" title="Journal of Consumer Research">Journal of Consumer Research</a></i>. <b>48</b> (4): 586–609. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1093%2Fjcr%2Fucaa062">10.1093/jcr/ucaa062</a><span class="reference-accessdate">. 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Retrieved <span class="nowrap">2 December</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=NZ+Herald&rft.atitle=%27Frightening%27+L%26P+zombie+ad+attracts+40+complaints&rft.date=2019-11-21&rft_id=https%3A%2F%2Fwww.nzherald.co.nz%2Fbusiness%2Ffrightening-lp-zombie-ad-attracts-40-complaints%2FJNWGPCNEV3WLFVDS5LCCHBDP7M%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-55"><span class="mw-cite-backlink"><b><a href="#cite_ref-55">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://campaignbrief.co.nz/2021/01/28/lp-launches-new-platform-by-launching-man-off-platform-in-space-via-ddb-aotearoa/">"L&P launches new platform, by launching man off platform (in space) via DDB Aotearoa"</a>. <i>Campaign Brief NZ</i>. 28 January 2021. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20210225212255/https://campaignbrief.co.nz/2021/01/28/lp-launches-new-platform-by-launching-man-off-platform-in-space-via-ddb-aotearoa/">Archived</a> from the original on 25 February 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">11 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Campaign+Brief+NZ&rft.atitle=L%26P+launches+new+platform%2C+by+launching+man+off+platform+%28in+space%29+via+DDB+Aotearoa&rft.date=2021-01-28&rft_id=https%3A%2F%2Fcampaignbrief.co.nz%2F2021%2F01%2F28%2Flp-launches-new-platform-by-launching-man-off-platform-in-space-via-ddb-aotearoa%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-56"><span class="mw-cite-backlink"><b><a href="#cite_ref-56">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation cs2"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=iMu-gpHp6tA"><i>Space Manu – L&P</i></a><span class="reference-accessdate">, retrieved <span class="nowrap">16 December</span> 2023</span></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Space+Manu+%E2%80%93+L%26P&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DiMu-gpHp6tA&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-57"><span class="mw-cite-backlink"><b><a href="#cite_ref-57">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://campaignbrief.co.nz/2023/03/29/lp-and-masa-launch-world-first-manu-togs-in-new-campaign-via-ddb-group-aotearoa/">"L&P and MASA launch world first 'Manu Togs' in new campaign via DDB Group Aotearoa"</a>. <i>Campaign Brief NZ</i>. 29 March 2023. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230911032225/https://campaignbrief.co.nz/2023/03/29/lp-and-masa-launch-world-first-manu-togs-in-new-campaign-via-ddb-group-aotearoa/">Archived</a> from the original on 11 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">10 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Campaign+Brief+NZ&rft.atitle=L%26P+and+MASA+launch+world+first+%27Manu+Togs%27+in+new+campaign+via+DDB+Group+Aotearoa&rft.date=2023-03-29&rft_id=https%3A%2F%2Fcampaignbrief.co.nz%2F2023%2F03%2F29%2Flp-and-masa-launch-world-first-manu-togs-in-new-campaign-via-ddb-group-aotearoa%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:11-58"><span class="mw-cite-backlink">^ <a href="#cite_ref-:11_58-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:11_58-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:11_58-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMACE2009" class="citation web cs1">MACE, WILLIAM (16 December 2009). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/national/3168875/Kiwis-scrap-with-Coca-Cola-world-famous-in-NZ">"Kiwi's scrap with Coca-Cola world famous in NZ"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230929180744/https://www.stuff.co.nz/national/3168875/Kiwis-scrap-with-Coca-Cola-world-famous-in-NZ">Archived</a> from the original on 29 September 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">18 September</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=Kiwi%27s+scrap+with+Coca-Cola+world+famous+in+NZ&rft.date=2009-12-16&rft.aulast=MACE&rft.aufirst=WILLIAM&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Fnational%2F3168875%2FKiwis-scrap-with-Coca-Cola-world-famous-in-NZ&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> <li id="cite_note-:12-59"><span class="mw-cite-backlink">^ <a href="#cite_ref-:12_59-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:12_59-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:12_59-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-:12_59-3"><sup><i><b>d</b></i></sup></a> <a href="#cite_ref-:12_59-4"><sup><i><b>e</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMACE2010" class="citation web cs1">MACE, WILLIAM (12 May 2010). <a rel="nofollow" class="external text" href="https://www.stuff.co.nz/business/industries/3690913/Drinks-giant-wins-world-famous-fight">"Drinks giant wins world famous fight"</a>. <i>Stuff</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100515123057/http://www.stuff.co.nz/business/industries/3690913/Drinks-giant-wins-world-famous-fight">Archived</a> from the original on 15 May 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">1 December</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Stuff&rft.atitle=Drinks+giant+wins+world+famous+fight&rft.date=2010-05-12&rft.aulast=MACE&rft.aufirst=WILLIAM&rft_id=https%3A%2F%2Fwww.stuff.co.nz%2Fbusiness%2Findustries%2F3690913%2FDrinks-giant-wins-world-famous-fight&rfr_id=info%3Asid%2Fen.wikipedia.org%3ALemon+%26+Paeroa" class="Z3988"></span></span> </li> </ol></div></div><div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl 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.navbox-image img{max-width:none!important}@media print{body.ns-0 .mw-parser-output .navbox{display:none!important}}</style></div><div role="navigation" class="navbox" aria-labelledby="Brands_of_New_Zealand" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" 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of New Zealand"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Brands_of_New_Zealand" title="Special:EditPage/Template:Brands of New Zealand"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Brands_of_New_Zealand" style="font-size:114%;margin:0 4em">Brands of New Zealand</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Beverages</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Primo_(milk)" title="Primo (milk)">Primo</a></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Soft drinks</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Foxton_Fizz" title="Foxton Fizz">Foxton Fizz</a></li> <li><a class="mw-selflink selflink">Lemon & Paeroa</a></li> <li><a href="/wiki/Lemon_%26_Te_Aroha" title="Lemon & Te Aroha">Lemon & Te Aroha</a></li> <li><a href="/wiki/The_Longest_Drink_In_Town" title="The Longest Drink In Town">The Longest Drink In Town</a></li> <li><a href="/wiki/Wests_(drink)" title="Wests (drink)">Wests</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Alcohol</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Double_Brown" title="Double Brown">Double Brown</a></li> <li><a href="/wiki/Lion_Red" title="Lion Red">Lion Red</a></li> <li><a href="/wiki/Steinlager" title="Steinlager">Steinlager</a></li> <li><a href="/wiki/Waikato_Draught" title="Waikato Draught">Waikato Draught</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Energy drinks</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/V_(drink)" title="V (drink)">V</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Food</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bluebird_Foods" title="Bluebird Foods">Bluebird Foods</a></li> <li><a href="/wiki/Chelsea_Sugar_Refinery" title="Chelsea Sugar Refinery">Chelsea Sugar Refinery</a></li> <li><a href="/wiki/Cookie_Time" title="Cookie Time">Cookie Time</a></li> <li><a href="/wiki/Edmonds_(brand)" title="Edmonds (brand)">Edmonds</a></li> <li><a href="/wiki/Kapiti_Fine_Foods" title="Kapiti Fine Foods">Kapiti Fine Foods</a></li> <li><a href="/wiki/Griffin%27s_Foods" title="Griffin's Foods">Griffin's Foods</a></li> <li><a href="/wiki/Le_Snak" title="Le Snak">Le Snak</a></li> <li><a href="/wiki/Mainland_(cheese)" title="Mainland (cheese)">Mainland</a></li> <li><a href="/wiki/OOB_Organic" title="OOB Organic">OOB Organic</a></li> <li><a href="/wiki/Wattie%27s" title="Wattie's">Wattie's</a></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Confectionery</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Fruit_Bursts" title="Fruit Bursts">Fruit Bursts</a></li> <li><a href="/wiki/Jaffas" title="Jaffas">Jaffas</a></li> <li><a href="/wiki/Minties" title="Minties">Minties</a></li> <li><a href="/wiki/Pascall_(company)" title="Pascall (company)">Pascall</a></li> <li><a href="/w/index.php?title=Rainbow_Confectionery&action=edit&redlink=1" class="new" title="Rainbow Confectionery (page does not exist)">Rainbow Confectionery</a></li> <li><a href="/wiki/Spaceman_Candy_Sticks" title="Spaceman Candy Sticks">Spaceman Candy Sticks</a></li> <li><a href="/wiki/Tangy_Fruits" title="Tangy Fruits">Tangy Fruits</a></li> <li><a href="/wiki/Whittaker%27s" title="Whittaker's">Whittaker's</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Savoury</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Jimmy%27s_Pies" title="Jimmy's Pies">Jimmy's Pies</a></li> <li><a href="/w/index.php?title=Big_Ben_Pies&action=edit&redlink=1" class="new" title="Big Ben Pies (page does not exist)">Big Ben Pies</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Frozen desserts</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Fruju" title="Fruju">Fruju</a></li> <li><a href="/wiki/Goody_Goody_Gum_Drops" title="Goody Goody Gum Drops">Goody Goody Gum Drops</a></li> <li><a href="/wiki/Jelly_Tip" title="Jelly Tip">Jelly Tip</a></li> <li><a href="/wiki/Trumpet_(ice_cream)" title="Trumpet (ice cream)">Trumpet</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Anchor_(brand)" title="Anchor (brand)">Anchor</a></li> <li><a href="/wiki/Lewis_Road_Creamery" title="Lewis Road Creamery">Lewis Road Creamery</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Private label</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Pams_(brand)" title="Pams (brand)">Pams</a></li> <li><a href="/wiki/No_Frills_(brand)" title="No Frills (brand)">No Frills</a></li></ul> </div></td></tr></tbody></table></div><div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="The_Coca-Cola_Company" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="3"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:The_Coca-Cola_Company" title="Template:The Coca-Cola Company"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:The_Coca-Cola_Company" title="Template talk:The Coca-Cola Company"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:The_Coca-Cola_Company" title="Special:EditPage/Template:The Coca-Cola Company"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="The_Coca-Cola_Company" style="font-size:114%;margin:0 4em"><a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Coca-Cola_brands" title="List of Coca-Cola brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%">Soft drinks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/A%26W_Root_Beer" title="A&W Root Beer">A&W Root Beer</a> <small>(Canada only)</small></li> <li><a href="/wiki/Ambasa" title="Ambasa">Ambasa</a></li> <li><a href="/wiki/Ameyal" title="Ameyal">Ameyal</a></li> <li><a href="/wiki/Barq%27s" title="Barq's">Barq's</a></li> <li><a href="/wiki/Beat_(drink)" title="Beat (drink)">Beat</a></li> <li><a href="/wiki/Beverly_(drink)" title="Beverly (drink)">Beverly</a></li> <li><a href="/wiki/Julmust" title="Julmust">Bjäre Julmust</a></li> <li><a href="/wiki/Blue_Sky_Beverage_Company" title="Blue Sky Beverage Company">Blue Sky</a></li> <li><a href="/wiki/Cannings_Foods_Limited" title="Cannings Foods Limited">Cannings</a></li> <li><a href="/wiki/Coca-Cola" title="Coca-Cola">Coca-Cola</a></li> <li><a href="/wiki/Fanta" title="Fanta">Fanta</a> <ul><li>Frutee</li> <li><a href="/wiki/Hit_(drink)" title="Hit (drink)">Hit</a></li> <li>Icy</li> <li>Kist</li> <li><a href="/wiki/Royal_Tru" title="Royal Tru">Royal</a></li> <li>Tropical</li></ul></li> <li><a href="/wiki/Fioravanti_(soft_drink)" title="Fioravanti (soft drink)">Fioravanti</a></li> <li><a href="/wiki/Fresca" title="Fresca">Fresca</a></li> <li><a href="/wiki/Fruktime" title="Fruktime">Fruktime</a></li> <li><a href="/wiki/Frutonic" title="Frutonic">Frutonic</a></li> <li><a href="/wiki/Guaran%C3%A1_Jesus" title="Guaraná Jesus">Guaraná Jesus</a></li> <li><a href="/wiki/Inca_Kola" title="Inca Kola">Inca Kola</a></li> <li><a href="/wiki/Iron_Brew_(South_African_drink)" title="Iron Brew (South African drink)">Iron Brew</a></li> <li><a href="/wiki/Joya_(drink)" title="Joya (drink)">Joya</a></li> <li><a href="/wiki/Kia-Ora" title="Kia-Ora">Kia-Ora</a></li> <li><a href="/wiki/Kinley_(brand)" title="Kinley (brand)">Kinley</a></li> <li><a href="/wiki/Kola_Inglesa" class="mw-redirect" title="Kola Inglesa">Kola Inglesa</a></li> <li>Krest</li> <li><a href="/wiki/Kuat_(drink)" title="Kuat (drink)">Kuat</a></li> <li><a class="mw-selflink selflink">Lemon & Paeroa</a></li> <li><a href="/wiki/Lift_(soft_drink)" class="mw-redirect" title="Lift (soft drink)">Lift</a></li> <li><a href="/wiki/Mare_Rosso" title="Mare Rosso">Mare Rosso</a></li> <li><a href="/wiki/Mello_Yello" title="Mello Yello">Mello Yello</a></li> <li><a href="/wiki/Mezzo_Mix" title="Mezzo Mix">Mezzo Mix</a></li> <li><a href="/wiki/Moxie" title="Moxie">Moxie</a></li> <li><a href="/wiki/Nordic_Mist" title="Nordic Mist">Nordic Mist</a></li> <li>Northern Neck Ginger Ale</li> <li><a href="/wiki/OK_Soda" title="OK Soda">OK Soda</a></li> <li><a href="/wiki/Pibb_Xtra" title="Pibb Xtra">Pibb Xtra</a></li> <li><a href="/wiki/Portello_(soft_drink)" title="Portello (soft drink)">Portello</a></li> <li><a href="/wiki/Quatro_(beverage)" class="mw-redirect" title="Quatro (beverage)">Quatro</a></li> <li><a href="/wiki/Quwat_Jabal" title="Quwat Jabal">Quwat Jabal</a></li> <li><a href="/wiki/Ramblin%27_Root_Beer" title="Ramblin' Root Beer">Ramblin' Root Beer</a></li> <li><a href="/wiki/RimZim" title="RimZim">RimZim</a></li> <li><a href="/wiki/Red_Flash" title="Red Flash">Red Flash</a></li> <li><a href="/wiki/Santiba" title="Santiba">Santiba</a></li> <li><a href="/wiki/Sarsaparilla_(soft_drink)#Sarsi_(brand)" class="mw-redirect" title="Sarsaparilla (soft drink)">Sarsi</a></li> <li><a href="/wiki/Seagram" title="Seagram">Seagram's</a></li> <li><a href="/wiki/Senzao" title="Senzao">Senzao</a></li> <li><a href="/wiki/Smart_(drink)" title="Smart (drink)">Smart</a></li> <li><a href="/wiki/Sparkle_(drink)" title="Sparkle (drink)">Sparkle</a></li> <li><a href="/wiki/Sparletta" title="Sparletta">Sparletta</a></li> <li><a href="/wiki/Sprite_(drink)" title="Sprite (drink)">Sprite</a> <ul><li><a href="/wiki/Sprite_(drink)" title="Sprite (drink)">Chinotto</a></li></ul></li> <li><a href="/wiki/Stoney_(drink)" title="Stoney (drink)">Stoney</a></li> <li><a href="/wiki/Surge_(drink)" title="Surge (drink)">Surge</a> <ul><li><a href="/wiki/Urge_(drink)" title="Urge (drink)">Urge</a></li></ul></li> <li><a href="/wiki/Tab_(drink)" title="Tab (drink)">Tab</a></li> <li><a href="/wiki/Tanora" title="Tanora">Tanora</a></li> <li><a href="/wiki/Tiky" title="Tiky">Tiky</a></li> <li><a href="/wiki/Vault_(drink)" title="Vault (drink)">Vault</a></li> <li><a href="/wiki/VegitaBeta" title="VegitaBeta">VegitaBeta</a></li> <li><a href="/wiki/Victoria_(drink)" title="Victoria (drink)">Victoria</a></li> <li><a href="/wiki/Yoli" title="Yoli">Yoli</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Juices and teas</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ayataka" title="Ayataka">Ayataka</a></li> <li><a href="/wiki/Capri-Sun" title="Capri-Sun">Capri-Sun</a></li> <li><a href="/wiki/Delaware_Punch" title="Delaware Punch">Delaware Punch</a></li> <li><a href="/wiki/Enviga" title="Enviga">Enviga</a></li> <li><a href="/wiki/Far_Coast" title="Far Coast">Far Coast</a></li> <li><a href="/wiki/Five_Alive" title="Five Alive">Five Alive</a></li> <li><a href="/wiki/Fruitopia" title="Fruitopia">Fruitopia</a></li> <li><a href="/wiki/Frutonic" title="Frutonic">Frutonic</a></li> <li><a href="/wiki/Fuze_Beverage" title="Fuze Beverage">Fuze</a></li> <li><a href="/wiki/Energy_Brands" title="Energy Brands">Glaceau</a></li> <li><a href="/wiki/Gold_Peak_Tea" title="Gold Peak Tea">Gold Peak</a></li> <li><a href="/wiki/Hi-C" title="Hi-C">Hi-C</a></li> <li><a href="/wiki/Honest_Tea" title="Honest Tea">Honest Tea</a></li> <li><a href="/wiki/Innocent_Drinks" title="Innocent Drinks">Innocent</a></li> <li><a href="/wiki/Matte_Le%C3%A3o" title="Matte Leão">Matte Leão</a></li> <li><a href="/wiki/Minute_Maid" title="Minute Maid">Minute Maid</a> <ul><li><a href="/wiki/Cappy_(juice)" title="Cappy (juice)">Cappy</a></li></ul></li> <li><a href="/wiki/Nestea" title="Nestea">Nestea</a></li> <li><a href="/wiki/Oasis_(drink)" title="Oasis (drink)">Oasis</a></li> <li><a href="/wiki/Odwalla" title="Odwalla">Odwalla</a></li> <li><a href="/wiki/Qoo" title="Qoo">Qoo</a></li> <li><a href="/wiki/Peace_Iced_Tea" title="Peace Iced Tea">Peace Iced Tea</a></li> <li><a href="/wiki/Simply_Beverages" title="Simply Beverages">Simply Beverages</a></li> <li><a href="/wiki/Sokenbicha" title="Sokenbicha">Sokenbicha</a></li> <li><a href="/wiki/Sparkle_(drink)" title="Sparkle (drink)">Sparkle</a></li> <li><a href="/wiki/Tum-E_Yummies" title="Tum-E Yummies">Tum-E Yummies</a></li> <li><a href="/wiki/Energy_Brands#VitaminWater" title="Energy Brands">VitaminWater</a></li> <li><a href="/wiki/Zico_(drink)" title="Zico (drink)">Zico</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Sports drinks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aquarius_(beverage)" class="mw-redirect" title="Aquarius (beverage)">Aquarius</a></li> <li><a href="/wiki/Bodyarmor_SuperDrink" title="Bodyarmor SuperDrink">Bodyarmor SuperDrink</a></li> <li><a href="/wiki/Powerade" title="Powerade">Powerade</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Monster_Beverage" title="Monster Beverage">Monster Beverage</a><br /><span style="font-size:85%;">(17.9% stake)</span></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>BPM Energy</li> <li><a href="/wiki/Burn_(energy_drink)" title="Burn (energy drink)">Burn</a></li> <li><a href="/wiki/Energy_Brands" title="Energy Brands">Formula 50</a></li> <li><a href="/wiki/Full_Throttle_(drink)" title="Full Throttle (drink)">Full Throttle</a></li> <li><a href="/wiki/Live%2B" title="Live+">Live+</a></li> <li><a href="/wiki/Monster_Energy" title="Monster Energy">Monster</a></li> <li><a href="/wiki/Mother_(drink)" title="Mother (drink)">Mother</a></li> <li><a href="/wiki/NOS_(drink)" title="NOS (drink)">NOS</a></li> <li><a href="/wiki/RAC_124" title="RAC 124">RAC 124</a></li> <li><a href="/wiki/Relentless_(drink)" title="Relentless (drink)">Relentless</a></li> <li><a href="/wiki/Tab_Energy" title="Tab Energy">Tab Energy</a></li> <li><a href="/wiki/Von_Dutch" title="Von Dutch">Von Dutch</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Bottled water</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abbey_Well" title="Abbey Well">Abbey Well</a></li> <li><a href="/wiki/Ades_(drinking_water)" class="mw-redirect" title="Ades (drinking water)">AdeS</a></li> <li><a href="/wiki/Arwa_(water)" title="Arwa (water)">Arwa</a></li> <li><a href="/wiki/Aquarius_(beverage)" class="mw-redirect" title="Aquarius (beverage)">Aquarius</a></li> <li><a href="/wiki/Ciel_(beverage)" class="mw-redirect" title="Ciel (beverage)">Ciel</a></li> <li><a href="/wiki/Dasani" title="Dasani">Dasani</a></li> <li><a href="/wiki/Deep_River_Rock" title="Deep River Rock">Deep River Rock</a></li> <li><a href="/wiki/Malvern_Water_(bottled_water)" title="Malvern Water (bottled water)">Malvern Water</a></li> <li><a href="/wiki/Glaceau_Smartwater" title="Glaceau Smartwater">Smartwater</a></li> <li><a href="/wiki/Topo_Chico" title="Topo Chico">Topo Chico</a></li> <li><a href="/wiki/Valpre" title="Valpre">Valpre</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Coffee-based</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Caribou_Coffee" title="Caribou Coffee">Caribou Coffee</a></li> <li><a href="/wiki/Costa_Coffee" title="Costa Coffee">Costa Coffee</a></li> <li><a href="/wiki/Dunkin%27_Donuts" title="Dunkin' Donuts">Dunkin' Donuts</a></li> <li><a href="/wiki/Georgia_(coffee)" title="Georgia (coffee)">Georgia</a></li> <li><a href="/wiki/Illy" title="Illy">illy</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Dairy-based</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Fairlife" title="Fairlife">Fairlife</a></li> <li><a href="/wiki/Swerve_(drink)" title="Swerve (drink)">Swerve</a></li> <li><a href="/wiki/Vio_(drink)" title="Vio (drink)">Vio</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Purchased from <a href="/wiki/Bisleri" title="Bisleri">Bisleri</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Citra_(drink)" title="Citra (drink)">Citra</a></li> <li><a href="/wiki/Gold_Spot" title="Gold Spot">Gold Spot</a></li> <li><a href="/wiki/Limca" title="Limca">Limca</a></li> <li><a href="/wiki/Thums_Up" title="Thums Up">Thums Up</a></li> <li><a href="/wiki/Maaza" title="Maaza">Maaza</a></li></ul> </div></td></tr></tbody></table><div></div></td><td class="noviewer navbox-image" rowspan="6" style="width:1px;padding:0 0 0 2px"><div><span typeof="mw:File"><a href="/wiki/File:The_Coca-Cola_Company_(2020).svg" class="mw-file-description" title="The Coca-Cola Company logo"><img alt="The Coca-Cola Company logo" src="//upload.wikimedia.org/wikipedia/commons/thumb/0/09/The_Coca-Cola_Company_%282020%29.svg/135px-The_Coca-Cola_Company_%282020%29.svg.png" decoding="async" width="135" height="22" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/09/The_Coca-Cola_Company_%282020%29.svg/203px-The_Coca-Cola_Company_%282020%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/09/The_Coca-Cola_Company_%282020%29.svg/270px-The_Coca-Cola_Company_%282020%29.svg.png 2x" data-file-width="512" data-file-height="82" /></a></span></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Joint ventures</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Coca-Cola_Beverages_Africa" title="Coca-Cola Beverages Africa">Coca-Cola Beverages Africa</a> <span style="font-size:85%;">(66.5%)</span></li> <li><a href="/wiki/Coca-Cola_Europacific_Partners" title="Coca-Cola Europacific Partners">Coca-Cola Europacific Partners</a> <span style="font-size:85%;">(19.5%)</span></li> <li><a href="/wiki/Coca-Cola_FEMSA" title="Coca-Cola FEMSA">Coca-Cola FEMSA</a> <span style="font-size:85%;">(28%)</span></li> <li><a href="/wiki/Coca-Cola_Hellenic_Bottling_Company" title="Coca-Cola Hellenic Bottling Company">Coca-Cola Hellenic</a> <span style="font-size:85%;">(23.2%)</span></li> <li><a href="/wiki/Bambi_(company)" title="Bambi (company)">Bambi</a> <span style="font-size:85%;">(23.0%)</span></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former holdings</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beverage_Partners_Worldwide" title="Beverage Partners Worldwide">Beverage Partners Worldwide</a></li> <li><a href="/wiki/Coca-Cola_Amatil" title="Coca-Cola Amatil">Coca-Cola Amatil</a></li> <li><a href="/wiki/Coca-Cola_Enterprises" title="Coca-Cola Enterprises">Coca-Cola Enterprises</a></li> <li><a href="/wiki/Columbia_Pictures" title="Columbia Pictures">Columbia Pictures</a></li> <li><a href="/wiki/TriStar_Pictures" title="TriStar Pictures">TriStar Pictures</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Category:Coca-Cola_litigation" title="Category:Coca-Cola litigation">Legal</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/United_States_v._Forty_Barrels_and_Twenty_Kegs_of_Coca-Cola" title="United States v. Forty Barrels and Twenty Kegs of Coca-Cola">United States v. Forty Barrels and Twenty Kegs of Coca-Cola</a></i> <span style="font-size:85%;">(1916)</span></li> <li><i><a href="/wiki/Escola_v._Coca-Cola_Bottling_Co." title="Escola v. Coca-Cola Bottling Co.">Escola v. Coca-Cola Bottling Co.</a></i> <span style="font-size:85%;">(1944)</span></li> <li><i><a href="/wiki/Sinaltrainal_v._Coca-Cola_Co." title="Sinaltrainal v. Coca-Cola Co.">Sinaltrainal v. Coca-Cola</a></i> <span style="font-size:85%;">(2001)</span></li> <li><i><a href="/wiki/POM_Wonderful_LLC_v._Coca-Cola_Co." title="POM Wonderful LLC v. Coca-Cola Co.">POM Wonderful v. Coca-Cola</a></i> <span style="font-size:85%;">(2014)</span></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_promotional_campaigns_by_Coca-Cola" title="List of promotional campaigns by Coca-Cola">Campaigns</a><br />and <a href="/wiki/List_of_Coca-Cola_slogans" title="List of Coca-Cola slogans">slogans</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Ashita_Ga_Arusa_(TV_series)" title="Ashita Ga Arusa (TV series)">Ashita Ga Arusa</a></li> <li><a href="/wiki/Coke_Zero_Facial_Profiler" title="Coke Zero Facial Profiler">Coke Zero Facial Profiler</a></li> <li><a href="/wiki/Coming_Together_(advertisement)" title="Coming Together (advertisement)">Coming Together</a></li> <li><a href="/wiki/Country_Sunshine_(song)" title="Country Sunshine (song)">Country Sunshine</a></li> <li><a href="/wiki/H2NO" title="H2NO">H<sub>2</sub>NO</a></li> <li><a href="/wiki/Hey_Kid,_Catch!" title="Hey Kid, Catch!">Hey Kid, Catch!</a></li> <li><a href="/wiki/I%27d_Like_to_Teach_the_World_to_Sing_(In_Perfect_Harmony)" title="I'd Like to Teach the World to Sing (In Perfect Harmony)">I'd like to buy the world a Coke</a></li> <li><a href="/wiki/The_Lost_Island_of_Alanna" title="The Lost Island of Alanna">The Lost Island of Alanna</a></li> <li><a href="/wiki/MagiCan" title="MagiCan">MagiCan</a></li> <li><a href="/wiki/Max_Headroom" title="Max Headroom">Max Headroom</a></li> <li><a href="/wiki/Move_to_the_Beat" title="Move to the Beat">Move to the Beat</a></li> <li><a href="/wiki/My_Coke_Rewards" title="My Coke Rewards">My Coke Rewards</a></li> <li><a href="/wiki/MyCoke" title="MyCoke">MyCoke</a></li> <li><a href="/wiki/Once_Upon_a_Wheel" title="Once Upon a Wheel">Once Upon a Wheel</a></li> <li><a href="/wiki/Open_Happiness" title="Open Happiness">Open Happiness</a></li> <li><a href="/wiki/Pepsi_Invaders" title="Pepsi Invaders">Pepsi Invaders</a></li> <li><a href="/wiki/Coca-Cola_polar_bears" title="Coca-Cola polar bears">Coca-Cola polar bears</a> <ul><li><a href="/wiki/The_Polar_Bears" title="The Polar Bears">The Polar Bears</a></li></ul></li> <li><a href="/wiki/Share_a_Coke" title="Share a Coke">Share a Coke</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/List_of_Coca-Cola_buildings_and_structures" title="List of Coca-Cola buildings and structures">Coca-Cola buildings and structures</a></li> <li><a href="/wiki/Criticism_of_Coca-Cola" title="Criticism of Coca-Cola">Criticism of Coca-Cola</a> <ul><li><a href="/wiki/Cocacolonization" title="Cocacolonization">Cocacolonization</a></li></ul></li> <li><a href="/wiki/Coca-Cola_Freestyle" title="Coca-Cola Freestyle">Coca-Cola Freestyle</a></li> <li><a href="/wiki/Cola_wars" title="Cola wars">Cola wars</a></li> <li><i><a href="/wiki/Limca_Book_of_Records" title="Limca Book of Records">Limca Book of Records</a></i></li> <li><i><a href="/wiki/One,_Two,_Three" title="One, Two, Three">One, Two, Three</a></i> (1961 film)</li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; 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