TBWA \ Tequila Wins 2014 Best Bank Rich Media Online Ad Internet Advertising Award for uCount trolley banner

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>TBWA \ Tequila Wins 2014 Best Bank Rich Media Online Ad Internet Advertising Award for uCount trolley banner</title> <meta name="description" content="TBWA \ Tequila has won the Best Bank Rich Media Online Ad for uCount trolley banner in the 2014 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, TBWA \ Tequila, uCount trolley banner, TBWA \ Tequila, web marketing association, Best Bank Rich Media Online Ad, Bank awards, Industry recognition, Best Bank awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('/iac/img/iacWinnerDefaultpic.jpg?303')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> <div style="background: url('http://www.iacaward.org/iac/images/userimages/13280sitepic.jpg')no-repeat; width: 320px; height: 240px; margin: 50px 240px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"><h1 class="winner"><strong>TBWA \ TEQUILA</strong></h1><br /> <a href="http://41.160.234.68/awards/standard_bank/ucount/banner/"><h1 class="winner">UCOUNT TROLLEY BANNER</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=13280" data-title="TBWA \ Tequila Wins 2014 Best Bank Rich Media Online Ad Internet Advertising Award for uCount trolley banner"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className="active"; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showabout() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'block'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className="active"; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showcredits() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'block'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className="active"; document.getElementById('agencya').className=""; } function showagency() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'block'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className="active"; } </script> <div id="horizonallinenavT"> </div> <nav id="navabout" style="margin-left:20px;"> <ul class="block"> <li> <a href="javascript:showaward();" class="active" id="awarda">AWARD</a> </li> <li> <a href="javascript:showabout();" id="abouta">ABOUT</a> </li> <li> <a href="javascript:showcredits();" id="creditsa">CREDITS</a> </li> <li> <a href="javascript:showagency();" id="agencya">AGENCY</a> </li> </ul> </nav> <p> </p> <div style="margin-left:0px;"> <div id="award" style="dislay:block;"> <h1 class="winner">Best Bank Rich Media Online Ad</h1> <div id="divider"> </div> <div id="slide3trophy"> </div> </div> <div id="about" style="dislay:none;"> <p> THE BRIEF <br>Standard Bank was launching their new UCount Loyalty programme and needed rich media banners that would help communicate the benefits of the UCount Rewards programme. There were two messages that needed to be conveyed.<br><br>1. customers would get 10% back on groceries purchased <br>2. customers would get 1.5% back on all purchases.<br><br>THE IDEA<br>We wanted to demonstrate the rewards in a simple way by using a literal representation of what the consumer would be getting money back on in a very visual way.<br><br>HOW IT WORKS<br>The rich media banners both featured a trolley between two till conveyer belts. Products then rolled into the trolley when the user interacted with the banner to demonstrate exactly what kind of items uCount rewards applied to.<br></p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>TBWA \ TEQUILA</b></p> <p><strong>Location:</strong> South Africa</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright 漏2025 Web Marketing<br> Association, Inc. 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TBWA \ Tequila Wins 2014 Best Bank Rich Media Online Ad Internet Advertising Award for uCount trolley banner