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Sustainable Makeup | Eco-Friendly Makeup Packaging | Rare Beauty

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src="https://www.googletagmanager.com/ns.html?id=GTM-MMKQH7Z" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <header id="header" class="header header--with-global-banner" data-cy="header" > <div class="header__container container"><div class="hide-desktop nav"> <button class="nav__button nav__button--toggle-visibility" id="mobileMenuOpen" type="button" > <i class="icon nav__hamburger icon--hamburger"></i> <span class="screenreader">Open Navigation</span> </button> <button class="nav__button nav__button--close-navigation" id="mobileMenuClose" type="button" > <i class="icon icon--close nav__close"></i> <span class="screenreader">Close Navigation</span> </button> <a href="/account" class="nav__button nav__button--mobile-account"> <i class="icon icon--account"></i> <span class="screenreader">Account</span> </a> </div> <nav id="nav" class="nav hide-mobile"> <ul class="nav__list list-reset" ><li class="nav__item 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class="nav-search__btn"> <span class="nav-search__btn-text">Search</span> <i class="icon icon--search nav-search__icon"></i> </button> <i id="searchGray" class="icon icon--search-gray hide"></i> </div> </div> <div class="hide-desktop"> <button id="searchIcon" type="button" class="nav__button nav__button--mobile-search" > <i class="icon icon--search-light nav-search__icon"></i> <span class="screenreader">Search</span> </button> </div> <a href="/account" class="nav__button hide-mobile"> <i class="icon icon--account nav-utilities__account"></i> <span class="screenreader">Account</span> </a> <button type="button" class="nav__button nav__button--toggle-cart js-bag-toggle" id="cartCloseBtn" tabindex="0" > <div class="bag-count__icon-wrapper"> <i class="icon icon--bag"></i> <span id="navUtilCount" class="js-bag-count bag-count__number"> </span> <span class="screenreader">Toggle Cart</span> </div> </button> <button id="bagContinue" type="button" class="nav__button nav__button--close-bag hide-desktop js-close-bag" > <i class="icon icon--close"></i> <span class="screenreader">Close Bag</span> </button> <button id="localizationModalTriggerDesktop" class="nav__button nav__button--locale-trigger hide-mobile" > <span class="nav__button--locale-trigger-img"><img src="//cdn.shopify.com/static/images/flags/us.svg?crop=center&amp;height=25&amp;width=25" alt="United States" srcset="//cdn.shopify.com/static/images/flags/us.svg?crop=center&amp;height=25&amp;width=25 25w" width="25" height="25"></span> </button> </ul> </div> </div> </header> <aside id="search" class="search"> <div class="container search__container"> <form id="searchForm" action="submit" class="search__form"> <div class="input-placeholder search__input-placeholder"> <label id="searchLabel" for="searchInput" class="search__label">Search</label> <input id="searchInput" type="text" class="search__input input"> </div> <button id="searchClear" type="button" class="search__close btn-icon"> <i class="icon icon--close search__close-icon"></i> <span class="screenreader">Close Search</span> </button> </form> <div class="search__results" id="searchResults"></div> <ul id="searchItems" class="search__items list-reset"></ul><div id="searchRecommendations" class="search-recommendations"> <div class="search-recommendations__heading"><p class="search-recommendations__error">We couldn’t find any matches</p><h2 class="search-result__heading search-result__heading--error">Try These Best Sellers</h2><a id='recommendationsLink' href="/collections/bestsellers" class="btn-link search-result__view-all" >See all Best Sellers</a></div> <div id="searchRecommendationsZero" class="search-recommendations__zero-rec" > </div> </div> </div> </aside> <aside id="overlay" class="overlay"></aside><main id="main" class="page-wrap" role="main"> <div id="shopify-section-template--15702457188487__main" class="shopify-section"> <section class="sustain-environmental"><div class="split-tout" > <ul class="split-tout__list list-reset" > <li class="split-tout__item split-tout__item--image" > <div class="split-tout__container--image container"><div class="ir ir--square is-loading hide-mobile" > <img class="lazyload split-tout__image" data-src="//www.rarebeauty.com/cdn/shop/files/sustainability-1-mobile_{width}x.jpg?v=1613736410" data-widths="[180,360,540,720,900,1080,1296,1380]" data-sizes="auto" tabindex="-1" alt="" ></div> <div class="ir ir--square is-loading hide-desktop" > <img class="lazyload split-tout__image" data-src="//www.rarebeauty.com/cdn/shop/files/sustainability-1-mobile_{width}x.jpg?v=1613736410" data-widths="[180,360,540,720,900,1080,1296,1380]" data-sizes="auto" tabindex="-1" alt="" ></div> </div> </li> <li class="split-tout__item split-tout__item--content"> <div class="split-tout__container container"> <div class="split-tout__content"><h2 class="split-tout__header">Environmental<br><span class='rare-script'>Impact</span></h2><p class="split-tout__copy">We’ve made a conscious effort to limit waste wherever possible—details below!—but we know we have a long way to go. We’re working hard to do better, and plan to gradually introduce post- consumer recycled materials into our packaging beginning in late 2021.<br><br>It will be an ongoing journey, but we’re committed to doing more good and being kinder to the earth we live in. </p></div> </div> </li> </ul> </div> </section> <section class="sustain-packaging"><div class="split-tout split-tout--image-overlap-bottom split-tout--padding-top" > <ul class="split-tout__list list-reset split-tout__list--reverse split-tout__list--reverse-column" > <li class="split-tout__item split-tout__item--image" > <div class="split-tout__container--image container"><div class="ir ir--split-tout is-loading hide-mobile" > <img class="lazyload split-tout__image split-tout__image--border-radius split-tout__image--border-radius-large" data-src="//www.rarebeauty.com/cdn/shop/files/sustainability-2-desktop_{width}x.jpg?v=1613736410" data-widths="[180,360,540,720,900,1080,1296,1512,1728,1944,2160,2376,2592,2808,2820]" data-sizes="auto" tabindex="-1" alt="" ></div> <div class="ir ir--split-tout is-loading hide-desktop" > <img class="lazyload split-tout__image split-tout__image--border-radius split-tout__image--border-radius-large" data-src="//www.rarebeauty.com/cdn/shop/files/sustainability-2-desktop_{width}x.jpg?v=1613736410" data-widths="[180,360,540,720,900,1080,1296,1512,1728,1944,2160,2376,2592,2808,2820]" data-sizes="auto" tabindex="-1" alt="" ></div> </div> </li> <li class="split-tout__item split-tout__item--content"> <div class="split-tout__container container"> <div class="split-tout__content"><h2 class="split-tout__header">Outer<br><span class='rare-script'>Packaging</span></h2><p class="split-tout__copy split-tout__copy--large">Our 100% recyclable boxes are made from responsibly sourced, FSC-certified materials, and printed with water-based ink.<br><br>*Excluding limited edition</p></div> </div> </li> </ul> </div> </section> <section class="sustain-quote-tout"><div class="quote"> <div class="container quote__container"> <div class="quote__wrapper"> <h3 class="quote__subheader">From Our Founder</h3> <h2 class="quote__header">&#8220;I wanted to create a brand that was <span class='rare-script'>thoughtfully</span> made, inside and out. From the products to the packaging, and even the suppliers we partner with...we’re constantly learning and improving to make everything better for you, and the environment.&#8221;</h2> <h3 class="quote__subheader">Selena Gomez</h3> </div> </div> </div></section> <section class="sustain-shipper-boxes"><div class="split-tout split-tout--image-overlap-top split-tout--image-contain" > <ul class="split-tout__list list-reset split-tout__list--reverse" > <li class="split-tout__item split-tout__item--image" > <div class="split-tout__container--image container"><div class="ir ir--split-tout-rectangle is-loading hide-mobile" > <img class="lazyload split-tout__image" data-src="//www.rarebeauty.com/cdn/shop/files/sustainability-3-desktop_{width}x.jpg?v=1613736410" data-widths="[180,360,540,720,900,1080,1296,1512,1728,1944,2120]" data-sizes="auto" tabindex="-1" alt="" ></div> <div class="ir ir--split-tout-rectangle is-loading hide-desktop" > <img class="lazyload split-tout__image" data-src="//www.rarebeauty.com/cdn/shop/files/sustainability-3-desktop_{width}x.jpg?v=1613736410" data-widths="[180,360,540,720,900,1080,1296,1512,1728,1944,2120]" data-sizes="auto" tabindex="-1" alt="" ></div> </div> </li> <li class="split-tout__item split-tout__item--content"> <div class="split-tout__container container"> <div class="split-tout__content"><h2 class="split-tout__header">Shipper Boxes<br>& Everything<br><span class='rare-script'>Inside</span></h2><p class="split-tout__copy split-tout__copy--large"><h4>RECYCLE</h4> <b>Shipper box</b><br>Made from recycled fiber, is FSC certified, and 100% recyclable<br><br> <b>Welcome card</b><br>Made from recycled fiber, is FSC certified, and 100% recyclable<br><br><b>Tissue</b><br>Made from recycled fiber and is 100% recyclable<br><br><b>Tape</b><br>100% recyclable<br><br><b>Foam</b><br>A unique, natural, environmentally friendly packaging material made from corn that dissolves with water. It is also compostable and should dissolve in 60 days or less in a moist soil environment.<br><br><h4>REUSE</h4>Give that protective drawstring pouch a new life! Made of durable cotton canvas, it’s perfect for taking your Rare Beauty favorites with you on the go.</p></div> </div> </li> </ul> </div> </section> <section class="sustain-carousel"><div class="split-tout-carousel split-tout-carousel--no-images"> <ul class="split-tout-carousel__list list-reset"><li class="split-tout-carousel__item split-tout-carousel__item--content"> <div class="split-tout-carousel__container container"> <div class="split-tout-carousel__content"><div class="split-tout-carousel__wrapper js-split-tout-carousel"><div class="split-tout-carousel__slide js-split-tout-carousel-item"><h2 class="split-tout-carousel__header">Thoughtfully Formulated.<br> Thoroughly Tested.</h2><ul class="split-tout-carousel__list split-tout-carousel__list--carousel list-reset"><li class="split-tout-carousel__item split-tout-carousel__item--block"> <div class="split-tout-carousel__partition split-tout-carousel__partition--left"><p>The safety and transparency of our formulas is a top priority. Made to respect you and your health, we leave out harsh ingredients that you’d rather go without, with formulas that are made to comply with and go beyond standard cosmetic regulations—you have our word.</p><br><h4>RARE BEAUTY IS: </h4><h3>Cruelty Free & Vegan | Certified by PETA’s Global Beauty Without Bunnies</h3><p>Made with love for animals: We are free of animal-derived ingredients or animal byproducts, and never test on animals (nor do we ask others to test on our behalf).</p></div> <div class="split-tout-carousel__partition split-tout-carousel__partition--right"><h3>Dermatologist Tested</h3><p>We formulate with sensitive skin types in mind.</p><br><h3>Partnered only with Cosmetic GMP Certified Suppliers</h3><p>All of our formula suppliers are audited to make sure they meet the stringent international regulatory standards for Cosmetic Good Manufacturing Practices, including ISO 22716. GMP guidelines are designed to help ensure product safety, quality, and consistency through production, control, storage, and shipment.</p></div> </li> </ul> </div><div class="split-tout-carousel__slide js-split-tout-carousel-item"><h2 class="split-tout-carousel__header">Mindfully Made <span class='rare-script'>Without</span></h2><ul class="split-tout-carousel__list split-tout-carousel__list--carousel list-reset"><li class="split-tout-carousel__item split-tout-carousel__item--block"> <div class="split-tout-carousel__partition split-tout-carousel__partition--left"><p>Animal-derived ingredients or by-products<br>BHAs (Butylated Hydroxyanisole)<br>Butyl benzyl phthalate (BBP)<br>Di-n-butyl phthalate (DBP)<br>Di-n-hexyl phthalate (DnHP)<br>Di (2-ethylhexyl) phthalate (DEHP)<br>Di-isodecyl phthalate (DIDP)<br>Diisononyl phthalate (DINP)<br>Formaldehyde<br>Gluten-derived ingredients*<br>Oxybenzone / Octinoxate<br>Parabens<br>PTFE<br>Retinyl Palmitate / Retinyl Acetate<br>Sodium Hydroxymethylglycinate<br><br> ...and more.</p></div> <div class="split-tout-carousel__partition split-tout-carousel__partition--right"><p>We go by the strict cosmetic standards of the European Union, which means we ban more than 1,600 chemicals from going into our products.<br><br>We go above and beyond to exclude these ingredients from our formulas; however, trace amounts are sometimes unavoidable. We work closely with our manufacturers and third-party labs to keep them within safe and permitted industry levels.<br><br>*We formulate without gluten-derived ingredients; however, due to unavoidable cross-contamination in the manufacturing process, traces of these ingredients are sometimes possible.</p></div> </li> </ul> </div><div class="split-tout-carousel__slide js-split-tout-carousel-item"><h2 class="split-tout-carousel__header">Put To The Test</h2><ul class="split-tout-carousel__list split-tout-carousel__list--carousel list-reset"><li class="split-tout-carousel__item split-tout-carousel__item--block"> <div class="split-tout-carousel__partition split-tout-carousel__partition--left"><p>Each and every ingredient we use is researched and tested by both internal and independent scientific experts, such as:<br><br>+ Chemists<br>+ Microbiologists<br>+ Ophthalmologists (where applicable)<br>+ Dermatologists<br>+ Regulatory Experts</p></div> <div class="split-tout-carousel__partition split-tout-carousel__partition--right"><p>Once the ingredients are approved as safe for use, we send our products through several external tests including safety, trace contaminant, and microbiological testing with third-party labs. And of course, we make sure all our formulas pass skin-sensitivity testing and are reviewed by third-party safety assessors. All tests performed are dependent on the nature of the formula, final packaging, and intended use.</p></div> </li> </ul> </div><div class="split-tout-carousel__slide js-split-tout-carousel-item"><h2 class="split-tout-carousel__header">Human Rights & <br>Safety in the Workplace.</h2><ul class="split-tout-carousel__list split-tout-carousel__list--carousel list-reset"><li class="split-tout-carousel__item split-tout-carousel__item--block"> <div class="split-tout-carousel__partition split-tout-carousel__partition--left"><p>We strive to only partner with suppliers who take seriously, and promise to comply with, our Social and Environmental Responsibility (SER) Standards. These standards contain specific provisions designed to help us achieve our goal of ensuring that the products you trust us to make for you are never compromised by the unethical and immoral practice of Forced Labor (that is, trafficked, slave, bonded, child, indentured, and other forms of involuntary or otherwise coerced labor).</p></div> <div class="split-tout-carousel__partition split-tout-carousel__partition--right"></div> </li> </ul> </div></div> </div> </div> </li> </ul> </div> </section> </div> </main><footer class="footer" role="contentinfo" ><div class="scroll-to-top js-scroll-to-top"> <div class="scroll-to-top__container container container--large"> <button type="button" class="btn-link scroll-to-top__button js-scroll-to-top-btn"> <i class="scroll-to-top__icon icon icon--arrow-top"> <span class="screenreader">Scroll to Top</span> </i> </button> </div> </div><div class="footer__container container container--large"> <div class="footer__main"> <div class="footer__newsletter footer__item"> <h4 class="footer__newsletter-heading"> Sign up for email and/or texts for the latest updates, special offers, and more. </h4><div id="footerNewsletterForm" class="footer-newsletter"> <small class="footer-newsletter__legal">By entering your email address and clicking “Join Us” you agree to receive marketing email messages from Rare Beauty at the email address provided. 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\"Joy.\"","id":24845547241607,"position":9,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/ECOMM-SP-LIQUID-BLUSH-DEWY-JOY.jpg?v=1727896960"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/ECOMM-SP-LIQUID-BLUSH-DEWY-JOY.jpg?v=1727896960","width":1440},{"alt":"Love| Rare Beauty Soft Pinch Liquid Blush in Love shade.","id":24845547274375,"position":10,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/ECOMM-SP-LIQUID-BLUSH-MATTE-LOVE.jpg?v=1727896971"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/ECOMM-SP-LIQUID-BLUSH-MATTE-LOVE.jpg?v=1727896971","width":1440},{"alt":"Grateful| Rare Beauty's Soft Pinch Liquid Blush in the true red shade 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\"Faith.\"","id":24845549895815,"position":13,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/ECOMM-SP-LIQUID-BLUSH-MATTE-FAITH.jpg?v=1727897164"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/ECOMM-SP-LIQUID-BLUSH-MATTE-FAITH.jpg?v=1727897164","width":1440},{"alt":"Hope| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the dewy nude mauve shade \"Hope.\"","id":24845316489351,"position":14,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-HOPE.png?v=1727888987"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-HOPE.png?v=1727888987","width":1440},{"alt":"Bliss| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the matte nude pink shade 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\"Believe.\"","id":24845392085127,"position":19,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-BELIEVE.png?v=1727891622"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-BELIEVE.png?v=1727891622","width":1440},{"alt":"Happy| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the dewy cool pink shade \"Happy.\"","id":24845445693575,"position":20,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-HAPPY.png?v=1727893567"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-HAPPY.png?v=1727893567","width":1440},{"alt":"Lucky| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the dewy hot pink shade \"Lucky.\"","id":24845446086791,"position":21,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-LUCKY.png?v=1727893617"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-LUCKY.png?v=1727893617","width":1440},{"alt":"Joy| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the muted peach shade \"Joy.\"","id":24845446119559,"position":22,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-JOY.png?v=1727893629"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-JOY.png?v=1727893629","width":1440},{"alt":"Love| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the terracotta shade \"Love.\"","id":24845446217863,"position":23,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-MATTE-LOVE.png?v=1727893640"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-MATTE-LOVE.png?v=1727893640","width":1440},{"alt":"Grateful| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the true red shade \"Grateful.\"","id":24845446250631,"position":24,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-GRATEFUL.png?v=1727893648"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-DEWY-GRATEFUL.png?v=1727893648","width":1440},{"alt":"Grace| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the bright rose mauve shade \"Grace.\"","id":24845446283399,"position":25,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-MATTE-GRACE.png?v=1727893657"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-MATTE-GRACE.png?v=1727893657","width":1440},{"alt":"Faith| A swatch of Rare Beauty's Soft Pinch Liquid Blush in the deep berry shade \"Faith.\"","id":24845446348935,"position":26,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-MATTE-FAITH.png?v=1727893668"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SWATCH-SP-LIQUID-BLUSH-MATTE-FAITH.png?v=1727893668","width":1440},{"alt":"Hope| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Hope\" applied on models of differing skin tones.","id":24845561036935,"position":27,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-HOPE.jpg?v=1727897490"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-HOPE.jpg?v=1727897490","width":1440},{"alt":"Bliss| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Bliss\" applied on models of differing skin tones.","id":24845561200775,"position":28,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-BLISS.jpg?v=1727897503"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-BLISS.jpg?v=1727897503","width":1440},{"alt":"Virtue| A model wearing Rare Beauty's Soft Pinch Liquid Blush in the dewy beige peach shade \"Virtue.\"","id":24845561233543,"position":29,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-VIRTUE.jpg?v=1727897516"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-VIRTUE.jpg?v=1727897516","width":1440},{"alt":"Worth| A model wearing Rare Beauty's Soft Pinch Liquid Blush in the dewy true rose shade \"Worth.\"","id":24845561266311,"position":30,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-WORTH.jpg?v=1727897530"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-WORTH.jpg?v=1727897530","width":1440},{"alt":"Encourage| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Encourage\" applied on models of differing skin tones.","id":24845561626759,"position":31,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-ENCOURAGE.jpg?v=1727897562"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-ENCOURAGE.jpg?v=1727897562","width":1440},{"alt":"Believe| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Believe\" applied on models of differing skin tones.","id":24845561692295,"position":32,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-BELIEVE.jpg?v=1727897570"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-BELIEVE.jpg?v=1727897570","width":1440},{"alt":"Happy| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Happy\" applied on models of differing skin tones.","id":24845561725063,"position":33,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-HAPPY.jpg?v=1727897575"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-HAPPY.jpg?v=1727897575","width":1440},{"alt":"Lucky| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Lucky\" applied on models of differing skin tones.","id":24845561790599,"position":34,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-LUCKY.jpg?v=1727897586"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-LUCKY.jpg?v=1727897586","width":1440},{"alt":"Joy| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Joy\" applied on models of differing skin tones.","id":24845561823367,"position":35,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-JOY.jpg?v=1727897593"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-JOY.jpg?v=1727897593","width":1440},{"alt":"Love| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Love\" applied on models of differing skin tones.","id":24845561888903,"position":36,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-LOVE.jpg?v=1727897599"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-LOVE.jpg?v=1727897599","width":1440},{"alt":"Grateful| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Grateful\" applied on models of differing skin tones.","id":24845561954439,"position":37,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-GRATEFUL.jpg?v=1727897607"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-DEWY-GRATEFUL.jpg?v=1727897607","width":1440},{"alt":"Grace| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Grace\" applied on models of differing skin tones.","id":24845562249351,"position":38,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-GRACE.jpg?v=1727897621"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-GRACE.jpg?v=1727897621","width":1440},{"alt":"Faith| Rare Beauty's Soft Pinch Liquid Blush in the shade \"Faith\" applied on models of differing skin tones.","id":24845562282119,"position":39,"preview_image":{"aspect_ratio":0.738,"height":1952,"width":1440,"src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-FAITH.jpg?v=1727897621"},"aspect_ratio":0.738,"height":1952,"media_type":"image","src":"\/\/www.rarebeauty.com\/cdn\/shop\/files\/SHADE-GRIDS-SP-LIQUID-BLUSH-MATTE-FAITH.jpg?v=1727897621","width":1440},{"alt":"Virtue| A model wearing Rare Beauty's Soft Pinch Liquid Blush in the dewy beige peach shade 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