CINXE.COM

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8"> <link rel="preload" as="style" href="/Magazine/core.css?p=7513768168161844"> <link rel="preload" as="script" href="/Magazine/core.js?p=7513768168161844"> <title>A deep dive into reusable packaging solutions | Article | Packaging Europe</title> <meta name="description" content="In this comment piece, Marija Jovic, technical director for PreScouter’s chemicals, materials and packaging vertical, takes a detailed look at the reuse market as it stands today." /> <meta name="viewport" content="width=device-width, initial-scale=1" /> <meta name="momentnowdate" content="2024-11-23 10:30:19.259"/> <meta name="momentlocale" content="en-gb"/> <meta name="momentlocaleformat" content="D MMMM YYYY"/> <meta name="momentrelative" content="false"/> <meta name="momentrelativeformat" content="YYYY,MM,DD"/> <meta name="momentrelativemorethan" content="10"/> <meta name="pubdate" content="Tue, 22 Oct 2024 15:02 GMT" /> <link rel="canonical" href="https://packagingeurope.com/a-deep-dive-into-reusable-packaging-solutions/4275.article" /> <meta name="blockthis" content="blockGA" /> <meta name="showwallpaper" content="true" /> <meta name="navcode" content="2" /> <meta name="primarynavigation" content="Home" /> <meta property="og:title" content="A deep dive into reusable packaging solutions" /> <meta property="og:type" content="Article" /> <meta property="og:url" content="https://packagingeurope.com/a-deep-dive-into-reusable-packaging-solutions/4275.article" /> <meta property="og:site_name" content="Packaging Europe" /> <meta property="og:description" content="In this comment piece, Marija Jovic, technical director for PreScouter&#8217;s chemicals, materials and packaging vertical, takes a detailed look at the reuse market as it stands today." /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="536" /> <meta property="og:image" content="https://d2wrwj382xgrci.cloudfront.net/Pictures/1024x536/7/4/4/4744_reuse-25.01.jpg" /> <meta property="og:image:alt" content="reuse-25.01.jpg" /> <meta property="twitter:card" content="summary_large_image" /> <meta property="twitter:title" content="A deep dive into reusable packaging solutions" /> <meta property="twitter:description" content="In this comment piece, Marija Jovic, technical director for PreScouter&#8217;s chemicals, materials and packaging vertical, takes a detailed look at the reuse market as it stands today." /> <meta property="twitter:image:src" content="https://d2wrwj382xgrci.cloudfront.net/Pictures/1120xAny/7/4/4/4744_reuse-25.01.jpg" /> <meta property="twitter:image:alt" content="reuse-25.01.jpg" /> <link rel="icon" href="/magazine/dest/graphics/favicons/favicon-32x32.png" />  <link rel="apple-touch-icon-precomposed" href="/magazine/dest/graphics/favicons/apple-touch-icon-precomposed.png" /> <meta name="msapplication-TileImage" content="/magazine/dest/graphics/favicons/mstile-144x144.png" /> <meta name="msapplication-TileColor" content="#ffffff" /> <link href="/Magazine/core.css?p=7513768168161844" rel="stylesheet" type="text/css"> <link href="/Magazine/print.css?p=7513768168161844" rel="stylesheet" type="text/css" media="print"> <script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.4.1/jquery.min.js" integrity="sha256-CSXorXvZcTkaix6Yvo6HppcZGetbYMGWSFlBw8HfCJo=" crossorigin="anonymous" referrerpolicy="no-referrer"></script> <script>var newLang={"more":{"default":"Show more","searchtype":"Show more","searchdates":"Show more"},"less":{"default":"Show fewer","searchtype":"Show fewer","searchdates":"Show fewer"},"show":{"default":"show"},"hide":{"default":"hide"},"caption":{"show":"show caption","hide":"hide caption"},"carousel":{"play":"play slideshow","pause":"pause slideshow"}};</script> <script type="text/javascript"> var IPState = { useripstate: false, useripname: '' }; </script> <script type="text/javascript"> window.dataLayer = window.dataLayer || []; window.dataLayer.push({'StoryID':'4275'}); window.dataLayer.push({'StoryFormatProperty':'N'}); window.dataLayer.push({'StoryCategories':'|Product Preservation|Retail performance|Comment|Sustainability|'}); window.dataLayer.push({'StoryLayout':'Standard'}); window.dataLayer.push({'StoryWidth':'standard width'}); window.dataLayer.push({'StoryLayoutCode':'1'}); window.dataLayer.push({'StoryFormatCode':'1096'}); window.dataLayer.push({'StoryTypeCode':'1013'}); window.dataLayer.push({'StoryCategoriesCodes':'|314|320|346|350|'}); window.dataLayer.push({'StoryFullNavPath':'null'}); window.dataLayer.push({'UserID':undefined}); window.dataLayer.push({'NavCode':'2'}); window.dataLayer.push({'MicrositeNavCode':'-1'}); window.dataLayer.push({'NavKey':'2'}); window.dataLayer.push({'NavigationAreaNavCode':'2'}); </script> <script type="text/javascript"> window.dataLayer.push({'UserID': undefined}); window.dataLayer.push({'LoggedIn':'False'}); window.dataLayer.push({'UserStateLoggedIn':'False'}); window.dataLayer.push({'FullNavPath':'|1|30|92|'}); window.dataLayer.push({'AccessStatus':'Granted'}); window.dataLayer.push({'Template':'Story'}); window.dataLayer.push({'Pubcode':'2'}); window.dataLayer.push({'PublicationName':'CORE TEST'}); window.dataLayer.push({'Title':'A deep dive into reusable packaging solutions | Article'}); window.dataLayer.push({'StoryAccessControl':'Public'}); window.dataLayer.push({'StoryFormat':'Article'}); window.dataLayer.push({'StoryType':'Article'}); window.dataLayer.push({'Headline':'A deep dive into reusable packaging solutions'}); window.dataLayer.push({'LongHeadline':undefined}); window.dataLayer.push({'Intro':'In this comment piece, Marija Jovic, technical director for PreScouter’s chemicals, materials and packaging vertical, takes a detailed look at the reuse market as it stands today.'}); window.dataLayer.push({'Catchline':undefined}); window.dataLayer.push({'Synopsis':undefined}); window.dataLayer.push({'Standfirst':undefined}); window.dataLayer.push({'Answer':undefined}); window.dataLayer.push({'Source':undefined}); window.dataLayer.push({'Refs':undefined}); window.dataLayer.push({'Class':undefined}); window.dataLayer.push({'Credits':undefined}); window.dataLayer.push({'Postscript':undefined}); window.dataLayer.push({'PrimaryNav':'|Main navigation|Sections|Comment|'}); window.dataLayer.push({'PrimaryNavCurrent':'Comment'}); window.dataLayer.push({'PrimaryNavCode':'|1|30|92|'}); window.dataLayer.push({'PrimaryNavCodeCurrent':'92'}); window.dataLayer.push({'Categories':'|Product Preservation|Retail performance|Comment|Sustainability|'}); window.dataLayer.push({'CategoryCodes':'|314|320|346|350|'}); window.dataLayer.push({'Tags':undefined}); window.dataLayer.push({'Bylines':undefined}); window.dataLayer.push({'IssueDate':'12-10-2021'}); window.dataLayer.push({'IssueDateTime':'12-10-2021 17:00:34'}); window.dataLayer.push({'PublishDate':'22-10-2024'}); window.dataLayer.push({'PublishDateTime':'22-10-2024 15:02:00'}); </script> <link rel="preload" href="https://use.typekit.net/ueb1mlw.css" as="font" type="font/woff2" crossorigin> <link rel="stylesheet" href="https://use.typekit.net/ueb1mlw.css"> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/font-awesome/4.7.0/css/font-awesome.min.css">  <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Poppins:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900&display=swap" rel="stylesheet">  <style> .hot-topics-container li.hot-topics-item { margin-left: -10px; } .hot-topics-container li #hot-topics-icon { display: none; } .hot-topics-container li.hot-topics-item:not(:last-child) > a:after, .hot-topics-container li.hot-topics-item:not(:last-child) > span:after { background-color: transparent; } @media screen and (min-width: 1024px){ .masthead .hot-topics-container li.hot-topics-item { padding-right: 0; text-transform: uppercase; margin-left: -20px; } } </style>  <style> @media screen and (min-width: 1280px){ .contentWrapper { border-right: .5px solid #ffffff00; }} </style> <style> .native-feature-box--container { background: #222222; border-bottom-left-radius: 0px; border-top-right-radius: 0px; } .native-feature-box--container:after, .native-feature-box--container:before { border-width: 0px 0px 0 0; } #rightcolumn .native-feature-box--container .native-feature-box--content .content-heading a, .rightcolumn .native-feature-box--container .native-feature-box--content .content-heading a, .videoStory-aside .native-feature-box--container .native-feature-box--content .content-heading a { color: white; } .native-feature-box--container .native-feature-box .content-meta { color: white; } .native-feature-box--container .native-feature-box .content-intro { Display:none; color: white; } .native-feature-box .content-heading a { color: white; } .native-feature-box--container .native-feature-box--sectionhead h2 { display: none;} .native-feature-box--container .native-feature-box--sectionhead:after{ /* content: 'The Spotlight'; */ content: url(https://packagingeurope.com/d2wrwj382xgrci.cloudfront.net/Pictures/200xAny/P/web/m/f/u/spotlight_257386.png); color: white; font-family: poppins,sans-serif; font-weight: 700; line-height: 2.802rem; } </style>   <style> @media screen and (min-width: 1024px){ .hero-spin .hero-spin__main__content__container { padding-top: 20px; padding-bottom: 20px; } .hero-spin .hero-spin__main__content__container { min-height: 450px;} } </style> <style> .event_occs .datetime {color: rgb(210,0,32);}</style> <style> @media screen and (min-width: 1024px){ .masthead .mastheadLogo { display: none;} .masthead .mast #print_logo { display: block; float: left; margin-right: 2.3576516%; width: 23.2317613%; width: auto; margin-top: 15px; } .masthead .mast .inner-sleeve { position:relative; } .masthead .mastheadPromo { display : none; position:absolute; bottom:-39px; left:33.33%; } } </style>  <style> body:not(.story-full-layout) .tab-widget-10 { /* min-height: 1109px; */ display: none; } </style>   <style> .spinPromo{ position:relative; } .spinPromo .spinPromo-content { display: flex; justify-content: space-between; } .spinPromo .spinPromo-content .spinPromo-info { width: 56%; } .spinPromo .spinPromo-content .spinPromo-img { position: absolute; right: 0; bottom: -6px; } </style>   <style type="text/css"> .masthead .hot-topics-container li.hot-topics-item { padding-right: 0; text-transform: uppercase; margin-left: 0px; } </style>   <style> @media screen and (min-width: 1280px){ .story-full-layout .image_size_full, .story-full-layout .storytext>.story_video, .story-full-layout .storytext>.table-full { max-width: auto; width: auto; margin-left: calc((87.780783% - 719px)); }} </style>  <style> .contactDetailsTop .fa { padding: 20px; font-size: 25px; text-align: center; text-decoration: none; margin: 20px 25px; border-radius: 50%; } .fa:hover { opacity: 0.7; } .contactDetailsTop .fa-twitter { background: #55ACEE; color: white; } .contactDetailsTop .fa-linkedin { background: #007bb5; color: white; } .contactDetailsTop .fa-youtube { background: #bb0000; color: white; } </style> <style> .webinar-columns { display: flex; flex-direction: row; flex-wrap: wrap; width: 100%; } .webinar-host { flex: 50%; } .webinar-speaker { flex: 50%; } </style>    <style> body #wrapper { /* overflow-x: clip; */ max-width: 1020px; position: relative; /* left: 10%;*/ margin: auto; } .picCarousel { min-width: 309px } @media screen and (min-width: 1180px) { .flexbox #foot .oneColumn .hero-carousel.hero-carousel-multi .caption, .flexbox #foot .oneColumn .hero-carousel.hero-carousel-single .caption, .flexbox #top .oneColumn .hero-carousel.hero-carousel-multi .caption, .flexbox #top .oneColumn .hero-carousel.hero-carousel-single .caption { padding-left: 0; left: 182px; right: 82px; width: 567px; }} </style> <style> /*///////Spot Light start ///////////////*/ #spotlight-logo_196{ margin-bottom:0px;} #spotlight-logo_888{margin-bottom:0px;} /*///////Spot Light///////////////*/ </style> <style> /*/////// start ///////////////*/ .desktopNavigation .dropdown>.inner-sleeve { height: 415px; /* overflow: hidden;*/} .desktopNavigation .subnav>ul li { line-height: 1.25rem; } /*/////// end ///////////////*/ </style> <style> /*/////// Start mod ///////////////*/ * { box-sizing: border-box; } .moderators { float: left; width: 33%; height: 420px; text-align: center; } /* Clear floats after the columns */ .row:after { content: ""; display: table; clear: both; } /* Responsive layout - columns stack on top of each other instead of next to each other */ @media screen and (max-width: 600px) { .moderators { width: 100%; } } </style>  <style> .container>.inner-sleeve:not(#colwrapper) .grid .oneColumn div.full-width-background>.sleeve, .container>.inner-sleeve:not(#colwrapper) .grid .oneColumn div.site-width-background>.sleeve{ padding: 37px 40px 30px; } .container>.inner-sleeve:not(#colwrapper) .grid .oneColumn div.full-width-background.gridLayout p.more, .container>.inner-sleeve:not(#colwrapper) .grid .oneColumn div.site-width-background.gridLayout p.more{ margin-top: 35px; } .container>.inner-sleeve:not(#colwrapper) .grid .oneColumn div.full-width-background>.sleeve .sectionhead h2, .container>.inner-sleeve:not(#colwrapper) .grid .oneColumn div.site-width-background>.sleeve .sectionhead h2 { margin-bottom: 17px; letter-spacing: normal; } </style>  <style> /*///////contact us ///////////////*/ .contactList{ display: none;} /*///////contact us///////////////*/ </style> <style> html { scroll-behavior: smooth; } </style> <style> #sponsors_490{margin-top:45px;} * { box-sizing: border-box; } .mod-container{ text-align:center; } .mod_img{ display:inline-block; padding:5px; } </style>  <style> dfn { cursor: help; font-style: normal; position: relative; } dfn::after { content: attr(data-info); display: inline-block; position: relative; top: 22px; left: 0; opacity: 0; width: 230px; font-size: 12px; font-weight: 400; line-height: 1.25em; padding: 0.5em 0.8em; background: rgba(0,0,0,0.8); color: #fff; pointer-events: none; transition: opacity 250ms, top 250ms; } dfn::before { content: ''; display: block; position: absolute; top: 12px; left: 20px; opacity: 0; width: 0; height: 0; border: solid transparent 5px; border-bottom-color: #151F36; transition: opacity 250ms, top 250ms; } dfn:hover {z-index: 2;} dfn:hover::after, dfn:hover::before {opacity: 1;} dfn:hover::after {top: 30px;} dfn:hover::before {top: 20px;} </style> <style> /*.desktopNavigation ul.main>li>a>span, .desktopNavigation ul.main>li>span { padding: 18px 3px 14px;}*/ .desktopNavigation ul.main>li.highlght>a>span { /*text-transform: lowercase;*/ color: #d20001; }</style> <style> /*New styling*/ #masthead .mast a { color: #E1E06D; } .desktopNavigation { background: #0B1126; border-bottom: 1px solid #0B1126; } .desktopNavigation ul.main>li>a>span, .desktopNavigation ul.main>li>span { font-size: 1rem; line-height: 1.266rem; color: #fff; text-transform: uppercase; font-weight: 700; } .desktopNavigation { background: #0B1126; border-bottom: 1px solid #666; } @media screen and (min-width: 1024px) { .masthead .mast { background: #0B1126; padding: 15px 0 15px; } .masthead .mastheadSearch { width: 22.761566%;} } .masthead .mastNav.loggedin>ul li.user ul { background: #0B1126; border: 0.5px solid #dcdcdc; } .footer .footerTopNavPageText { background-color: #0B1126;} .footer .bottomNav { background-color: #0B1126; border-top: 1px solid #fff; border-bottom: 1px solid #fff; } .footer { background-color: #0B1126; } </style> <style> .banner-ad { position: fixed; bottom: 0; left: 0; width: 100%; background-color: #0B1126; /*0B1126*/ text-align: center; z-index: 1000; display: flex; justify-content: center; align-items: center; } .close-btn { position: absolute; top: 10px; right: 10px; background: none; border: none; color: #fff; font-size: 24px; cursor: pointer; } </style>  <style> * { box-sizing: border-box; } /* Create four equal columns that floats next to each other */ .columnsmpu { padding-left: 0px; float: left; width: 34%; /* padding: 2px; */ height: 250px; text-align: center; margin-bottom: 38px; } .columnsmpu2 { padding-left: 0px; float: left; width: 33%; /* padding: 10px; */ height: 250px; text-align: center; } .columnsmpu3 { /*padding-left: 0px;*/ float: left; width: 33%; /* padding: 10px; */ height: 250px; text-align: center; } /* .columnsmpu4 { /*padding-left: 33px; */ /* float: left; width: 33%; /* padding: 0px; */ /*height: 250px; text-align: center; }*/ /* Clear floats after the columns */ .row:after { content: ""; display: table; clear: both; } /* Set max-width for images */ .row img { max-width: 100%; } /* Responsive */ @media screen and (max-width: 600px) { .columnsmpu { width: 100%; margin-bottom: 10px; } } @media screen and (max-width: 600px) { .columnsmpu2 { width: 100%; margin-bottom: 10px; } } @media screen and (max-width: 600px) { .columnsmpu3 { width: 100%; margin-bottom: 10px; } } @media screen and (max-width: 600px) { .columnsmpu4 { width: 100%; margin-bottom: 10px; } } @media screen and (max-width: 768px) { .columnsmpu { width: 100%; margin-bottom: 10px; } } @media screen and (max-width: 768px) { .columnsmpu2 { width: 100%; margin-bottom: 5px; } } @media screen and (max-width: 768px) { .columnsmpu3 { margin-bottom: 5px; width: 100%; } } @media screen and (max-width: 768px) { .columnsmpu4 { margin-bottom: 5px; width: 100%; } } @media screen and (min-width: 1024px) { .mpu-bg{ margin: auto; padding: 28px 285px; text-align: center; left: 50%; /* height: 310px; */ margin-left: -50vw; margin-right: -50vw; right: 50%; width: 100vw; position: relative; background-color: #f0f2f2; border-bottom: 1px solid #dcdcdc; margin-bottom: 13px; } } </style> <style type="text/css"> .site-width-background.lightblue { background-color: #151f36; margin-top: -42px; } </style> <style type="text/css"> .site-width-background.darkblue { background-color: #151f35; } /*.grid .spinLayout.list ul li h2 { line-height: 1.38rem;}*/ .grid .spinLayout.list ul li { padding-bottom: 26px; } .grid .picCarousel .swiper-container .swiper-slide .story-type .storyType { background:#222} .featured .more {display:none;} .featured .spinLayout.list ul li { padding-bottom: 23px; } </style> <script> function getDataLayerVal(keyVal) { for (var i = 0; i < window.dataLayer.length; i++) { if (dataLayer[i][keyVal] !== undefined) { return dataLayer[i][keyVal]; } } } function getFullNavPath(path) { if(getDataLayerVal(path) !== undefined) { getDataLayerVal(path).split('|').join(' ').trim(); } } </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineOutOfPageSlot('/262840192/PE_1X1_AD-UNIT', 'div-gpt-ad-1643060175633-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script type='text/javascript'> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); </script> <script type='text/javascript'> // Function to extract values from <meta> elements function getMetaContentByName(name,content){ var content = (content==null)?'content':content; return document.querySelector("meta[name='"+name+"']").getAttribute(content); } googletag.cmd.push(function() { // Define a size mapping object which can be applied to the ad positions. The first parameter to addSize is a viewport size, while the second is a list of allowed ad sizes.The sizes included below match those in the examples provided in this support document. // (Used for: AdvertA, AdvertB, AdvertC, AdvertAttach) var mapSmallRight = googletag.sizeMapping(). // 320, 0 (Mobile) addSize([320, 0], [[300, 450]]). // 768, 0 (Tablet - Portrait) addSize([768, 0], [[300, 450]]). // 1024, 0 (Desktop / Tablet Landscape) addSize([1024, 0], [[300, 450]]).build(); //(Used for: AdvertD, AdvertE, AdvertF) var mapLargeRight = googletag.sizeMapping(). // 320, 0 (Mobile) addSize([320, 0], [[300, 250]]). // 768, 0 (Tablet - Portrait) addSize([768, 0], [[300, 250]]). // 1024, 0 (Desktop / Tablet Landscape) addSize([1024, 0], [[300, 250]]).build(); // (Used for: Masthead Leaderboard;) var mapLB = googletag.sizeMapping(). addSize([0, 0], [[320, 50], [300, 50]]). addSize([600, 90], [728, 90]). addSize([1050, 250], [[970, 90], [970, 250], [975, 250], [978, 174], [970, 250], [978, 250], [978, 90]]). build(); //Define the link between the page text ad container reference and the GAM inventory item code (included as ‘/GAM_Account_Id/Inventory_Item_Code’). The supported creative size definition is also associated based on the ‘sizeMapping’ definitions added in the code which immediately precedes this. googletag.defineSlot('/262840192/AdvertA', [300, 250], 'div-gpt-adA').defineSizeMapping(mapSmallRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertB', [300, 250], 'div-gpt-adB').defineSizeMapping(mapSmallRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertC', [300, 250], 'div-gpt-adC').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertD', [300, 250], 'div-gpt-adD').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertE', [300, 250], 'div-gpt-adE').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertF', [300, 250], 'div-gpt-adE').defineSizeMapping(mapLargeRight).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertMastLB', [[300, 50], [970, 90], [728, 90]], 'div-gpt-adMastLB').defineSizeMapping(mapLB).addService(googletag.pubads()); googletag.defineSlot('/262840192/AdvertAttach', [300, 250], 'div-gpt-adAttach').defineSizeMapping(mapSmallRight).addService(googletag.pubads()); // Pass the value of the ‘navcode’ meta element to GAM as ‘navcode’ (to be used as a ‘key-value’) googletag.pubads().setTargeting('navcode', getDataLayerVal('NavCode')); googletag.pubads().setTargeting('storycode', getDataLayerVal('StoryID')); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); }); </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MZVXLHL');</script>   <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/AdvertMastLB', [[300, 50], [970, 90], [728, 90]], 'div-gpt-ad-1645130642135-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/AdvertMastNav', [[970, 90], [728, 90], [300, 50]], 'div-gpt-ad-1645055122705-0').setTargeting('navcode', ['85']).addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/test_takeover_mapping', [1680, 1050], 'div-gpt-ad-1612436853312-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/mpu1', [300, 250], 'div-gpt-ad-1646220379613-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/mpu2', [300, 250], 'div-gpt-ad-1646222562612-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/mpu4', [300, 250], 'div-gpt-ad-1646226072609-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/mpu3', [300, 250], 'div-gpt-ad-1646224462428-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/bl-mpu', [300, 250], 'div-gpt-ad-1645801589621-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineOutOfPageSlot('/262840192/Roller', 'div-gpt-ad-1649189323199-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/wv', [[400, 600], [600, 400]], 'div-gpt-ad-1651242099416-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/bl-story', [300, 450], 'div-gpt-ad-1653926426117-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/lisb-mpu', [400, 500], 'div-gpt-ad-1652704505668-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/lisb-story', [[300, 250], [300, 450]], 'div-gpt-ad-1652709581131-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script async src="https://www.googletagmanager.com/gtag/js?id=AW-970676942"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'AW-970676942'); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/ICW', [300, 450], 'div-gpt-ad-1662027488484-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/Expander-2020', [[300, 450], [50, 200], [300, 250], [27, 191]], 'div-gpt-ad-1665430642110-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script> <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/Video-MPU', [300, 250], 'div-gpt-ad-1696858926169-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>   <script async src="https://www.googletagmanager.com/gtag/js?id=G-J77SLZYP5S"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-J77SLZYP5S'); </script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/sps-takeover', [1680, 1050], 'div-gpt-ad-1701339245945-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script src="https://player.vimeo.com/api/player.js"></script> <script> document.addEventListener('DOMContentLoaded', function () { var vimeoPlayerElements = document.querySelectorAll('iframe[src*="player.vimeo.com"]'); vimeoPlayerElements.forEach(function (element) { var vimeoPlayer = new Vimeo.Player(element); vimeoPlayer.on('play', function (data) { gtag('event', 'vimeo_video_play', { 'event_category': 'Video', 'event_label': 'Vimeo Video', 'value': data.seconds }); }); }); }); </script> <script type="text/javascript" src="//script.crazyegg.com/pages/scripts/0076/5998.js" async="async" ></script>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/PE_Leaderboard-Bottom', [[1280, 90], [728, 90], [970, 90], [300, 50]], 'div-gpt-ad-1719562202196-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>  <script> var EnhancedAdvertisingConfig = {}; </script>  <script> $(window).trigger("wvcfe:globalenhancedadvertsinit", [event, EnhancedAdvertisingConfig]); </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-WGJ5V9N');</script>  <script> ga('require', 'eventTracker'); ga('require', 'urlChangeTracker'); ga('require', 'outboundLinkTracker'); </script> <script async src="https://www.google-analytics.com/analytics.js"></script> <script async src="https://cdnjs.cloudflare.com/ajax/libs/autotrack/2.4.1/autotrack.js"></script> </head> <body id="story" class="M1-master js-disabled story-style-1 story-format-1013 story-type-1096">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WGJ5V9N" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>   <script type="text/javascript">document.body.className = document.body.className.replace('js-disabled', ''); document.cookie = "_js=1; path=/";</script> <div id="cookiePolicy" class="container inlinePopUp" data-menu-open-pushed="true"> <div class="inner-sleeve"> <form method="post" action="/"> <fieldset> <div>  <style> #cookiePolicy.show {display: none;} </style> <input type="hidden" name="cookiepolicyaccepted" value="yes" /> <button type="submit" class="continue">OK</button> </div> </fieldset> </form> </div> </div> <div id="wrapper"> <ul id="skiplinks"><li><a href="#wrapper_sleeve">Skip to main content</a></li><li><a href="#mainnav">Skip to navigation</a></li></ul> <header id="masthead" class="masthead"> <div class="htmlContent"> </div> <div class="hot-topics-container container showMenuPushed"><div class="inner-sleeve"><ul><li class="hot-topics-item"><svg id="hot-topics-icon" viewBox="0 0 15 15" xmlns="http://www.w3.org/2000/svg"><title>hot-topics</title><path d="M.31,7.44,7.56,14.7A1,1,0,0,0,9,14.7H9L14.7,9h0a1,1,0,0,0,0-1.45L7.44.31A1,1,0,0,0,6.79,0H1A.92.92,0,0,0,.27.27h0A.92.92,0,0,0,0,1V6.65a1,1,0,0,0,0,.14H0A1,1,0,0,0,.31,7.44ZM2.39,5.3a2.07,2.07,0,1,1,2.93,0A2.07,2.07,0,0,1,2.39,5.3Z" fill="#ababab" /></svg><span>Hot topics</span></li><li class="first"><a href="https://packagingeurope.com/about-us">About Us</a></li><li><a href="https://packagingeurope.com/submissions">Submissions</a></li><li><a href="https://www.packagingsummit.earth/2024/4830292?utm_medium=website&utm_source=pe&utm_campaign=navbar" class="newWindow">Sustainable Packaging Summit 2024</a></li><li><a href="https://packagingeurope.com/SPIN2.aspx?navCode=84" class="newWindow">e-Magazine</a></li><li><a href="https://packagingeurope.com/SPIN2FixedRHC.aspx?navCode=165">Webinars</a></li><li><a href="https://packagingeurope.com/the-wider-view">The Wider View</a></li><li class="last"><a href="https://packagingeurope.com/sustainability-awards" class="newWindow">Sustainability Awards</a></li></ul></div></div> <div class="leaderboard showMenuPushed"> <div class="ad">  <div id='div-gpt-ad-1645130642135-0' style='min-width: 300px; min-height: 50px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1645130642135-0'); }); </script> </div> </div> </div>  <div class="mast container full" role="banner" data-multi-toggle-menu> <div class="inner-sleeve" data-menu-open-pushed>  <div id="print_logo"> <a href="/"> <span class="logoIcon"> <span class="assistive">Site name</span> </span> <img alt="pe-logo-strapline" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/250xAny/P/web/v/q/u/pelogowhite_35221.png" /> </a> </div> <div class="mastheadMobileLogo"> <a href="/"> <span class="logoIcon"> <span class="assistive">Site name</span> </span> </a> </div>  <div class="mastControls"> <nav data-multi-toggle-item="" class="mastNav loggedout hide"><span class="toggleIcon"><a href="#mastnav" data-toggle-button=""><span class="assistive">Mast navigation</span></a></span><ul id="mastnav" data-toggle-element=""><li><a href="https://packagingeurope.com/subscribe">Subscribe</a></li><li><a class="popup signIn" href="https://packagingeurope.com/sign-in">Sign In</a></li></ul></nav> <div class="mastheadSearch hide" data-multi-toggle-item=""> <span class="toggleIcon"> <a href="#search" data-toggle-button=""> <span class="assistive">Search our site</span> </a> </span> <form action="https://packagingeurope.com/searchresults" method="get" id="mastsearch" data-toggle-element=""> <fieldset> <div> <label for="search">Search our site</label> <input type="text" id="search" value="" name="qkeyword" class="text" placeholder="Search our site" /> <button class="mastSearch" type="submit">Search</button> </div> </fieldset> </form> </div> <div class="menuToggle"> <span class="toggleIcon"><a href="#mobilemenu" data-menu-toggle-button=""><span class="assistive">Menu</span></a></span> </div> </div> </div> </div> <div class="menuContainer"> <div class="mobileMenu" id="mobilemenu"> <div class="sleeve"> <a class="menuClose" href="#wrapper"> <span>Close<span class="assistive"> menu</span></span> </a> <ul class="main"> <li class=""> <a href="https://packagingeurope.com/"> <span>Home</span> </a> </li> <li class="hasChildren "> <a href="https://packagingeurope.com/topics" aria-expanded="false"> <span>Topics</span> </a> <ul aria-hidden="true" class="subMenu hide"> <li class="parentBack"> <a class="toolbar" href="#"> <span class="header">Back<span class="assistive"> to parent navigation item</span></span> <span class="btn backBtn"> <i></i> </span> </a> </li> <li class="parentNav"> <a href="https://packagingeurope.com/topics"> <span>Topics</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/sustainability"> <span>Sustainability</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/consumer-experience"> <span>Consumer Experience</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/protection"> <span>Protection</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/smart-packaging"> <span>Smart Packaging</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/e-commerce"> <span>E-Commerce</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/business-and-collaboration"> <span>Business & Collaboration</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/food"> <span>Food</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/beverages"> <span>Beverages</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/pharmaceutical"> <span>Pharmaceutical</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/personal-care"> <span>Personal Care</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/flexibles"> <span>Flexibles</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/rigid-packaging"> <span>Rigid Packaging</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/renewables"> <span>Renewables</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/production-line-and-efficiency"> <span>Production Line & Efficiency</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/topics/print-and-labelling"> <span>Print & Labelling</span> </a> </li> </ul> </li> <li class="hasChildren "> <a href="https://packagingeurope.com/sections" aria-expanded="false"> <span>Sections</span> </a> <ul aria-hidden="true" class="subMenu hide"> <li class="parentBack"> <a class="toolbar" href="#"> <span class="header">Back<span class="assistive"> to parent navigation item</span></span> <span class="btn backBtn"> <i></i> </span> </a> </li> <li class="parentNav"> <a href="https://packagingeurope.com/sections"> <span>Sections</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sections/news"> <span>News</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sections/comment"> <span>Comment</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sections/features"> <span>Features</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sections/videos"> <span>Videos</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sections/podcasts"> <span>Podcasts</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sections/webinars"> <span>Webinars</span> </a> </li> </ul> </li> <li class="hasChildren "> <a href="https://packagingeurope.com/events" aria-expanded="false"> <span>Events</span> </a> <ul aria-hidden="true" class="subMenu hide"> <li class="parentBack"> <a class="toolbar" href="#"> <span class="header">Back<span class="assistive"> to parent navigation item</span></span> <span class="btn backBtn"> <i></i> </span> </a> </li> <li class="parentNav"> <a href="https://packagingeurope.com/events"> <span>Events</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/sustainability-awards" class="newWindow"> <span>Sustainability Awards</span> </a> </li> <li class=""> <a href="https://www.packagingsummit.earth/2024/4830292?utm_medium=website&utm_source=pe&utm_campaign=navbar"> <span>Sustainable Packaging Summit 2024</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/events"> <span>Upcoming industry events</span> </a> </li> </ul> </li> <li class=""> <a href="https://packagingeurope.com/SPIN2.aspx?navCode=319" class="newWindow"> <span>Sustainable Packaging Summit 2024 on-demand</span> </a> </li> <li class="hasChildren "> <a href="https://packagingeurope.com/membership" aria-expanded="false"> <span>MEMBERSHIP</span> </a> <ul aria-hidden="true" class="subMenu hide"> <li class="parentBack"> <a class="toolbar" href="#"> <span class="header">Back<span class="assistive"> to parent navigation item</span></span> <span class="btn backBtn"> <i></i> </span> </a> </li> <li class="parentNav"> <a href="https://packagingeurope.com/membership"> <span>MEMBERSHIP</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/the-brief/423.subject"> <span>The Brief</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/reports/424.subject"> <span>Reports</span> </a> </li> <li class=""> <a href="https://packagingeurope.com/membership/sustainable-packaging-summit-2024-on-demand"> <span>Sustainable Packaging Summit 2024 on-demand</span> </a> </li> </ul> </li> </ul> </div> </div> <div class="mobileMenuClose"></div> <div id="mainnav" class="desktopNavigation container" data-menu-open-pushed=""><div class="dropdown vanityPanel"><div class="inner-sleeve"></div></div><div class="inner-sleeve"><ul class="main preJS"><li data-navcode="2" data-rootnavcode="2" class="current"><a href="https://packagingeurope.com/"><span>Home</span></a></li><li data-navcode="29" data-rootnavcode="29" class="hasChildren oneSubNav"><a href="https://packagingeurope.com/topics"><span>Topics</span></a><div class="dropdown"><div class="inner-sleeve"><ul><li class="subnav"><ul><li data-navcode="58" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/sustainability"><span>Sustainability</span></a></li><li data-navcode="59" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/consumer-experience"><span>Consumer Experience</span></a></li><li data-navcode="60" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/protection"><span>Protection</span></a></li><li data-navcode="120" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/smart-packaging"><span>Smart Packaging</span></a></li><li data-navcode="61" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/e-commerce"><span>E-Commerce</span></a></li><li data-navcode="62" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/business-and-collaboration"><span>Business & Collaboration</span></a></li><li data-navcode="63" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/food"><span>Food</span></a></li><li data-navcode="64" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/beverages"><span>Beverages</span></a></li><li data-navcode="65" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/pharmaceutical"><span>Pharmaceutical</span></a></li><li data-navcode="66" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/personal-care"><span>Personal Care</span></a></li><li data-navcode="67" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/flexibles"><span>Flexibles</span></a></li><li data-navcode="68" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/rigid-packaging"><span>Rigid Packaging</span></a></li><li data-navcode="69" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/renewables"><span>Renewables</span></a></li><li data-navcode="70" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/production-line-and-efficiency"><span>Production Line & Efficiency</span></a></li><li data-navcode="71" data-rootnavcode="29" class=""><a href="https://packagingeurope.com/topics/print-and-labelling"><span>Print & Labelling</span></a></li></ul></li></ul></div></div></li><li data-navcode="30" data-rootnavcode="30" class="hasChildren oneSubNav"><a href="https://packagingeurope.com/sections"><span>Sections</span></a><div class="dropdown"><div class="inner-sleeve"><ul><li class="subnav"><ul><li data-navcode="91" data-rootnavcode="30" class=""><a href="https://packagingeurope.com/sections/news"><span>News</span></a></li><li data-navcode="92" data-rootnavcode="30" class=""><a href="https://packagingeurope.com/sections/comment"><span>Comment</span></a></li><li data-navcode="93" data-rootnavcode="30" class=""><a href="https://packagingeurope.com/sections/features"><span>Features</span></a></li><li data-navcode="52" data-rootnavcode="30" class=""><a href="https://packagingeurope.com/sections/videos"><span>Videos</span></a></li><li data-navcode="53" data-rootnavcode="30" class=""><a href="https://packagingeurope.com/sections/podcasts"><span>Podcasts</span></a></li><li data-navcode="310" data-rootnavcode="30" class=""><a href="https://packagingeurope.com/sections/webinars"><span>Webinars</span></a></li></ul></li></ul></div></div></li><li data-navcode="31" data-rootnavcode="31" class="hasChildren oneSubNav"><a href="https://packagingeurope.com/events"><span>Events</span></a><div class="dropdown"><div class="inner-sleeve"><ul><li class="subnav"><ul><li data-navcode="56" data-rootnavcode="31" class=""><a href="https://packagingeurope.com/sustainability-awards" class="newWindow"><span>Sustainability Awards</span></a></li><li data-navcode="147" data-rootnavcode="31" class=""><a href="https://www.packagingsummit.earth/2024/4830292?utm_medium=website&utm_source=pe&utm_campaign=navbar"><span>Sustainable Packaging Summit 2024</span></a></li><li data-navcode="54" data-rootnavcode="31" class=""><a href="https://packagingeurope.com/events"><span>Upcoming industry events</span></a></li></ul></li><li class="promotedStory"><a href="/events/sustainable-innovation-report-2024-current-trends-and-future-priorities/11263.article" class="image layoutIcon pictureLayout"><div class="image"><img src="https://d2wrwj382xgrci.cloudfront.net/Pictures/274x183/5/1/9/14519_sp9_01_199339_crop.jpg" loading="lazy" class="lazyloaded" alt="Sustainable Innovation Report 2024: Current Trends and Future Priorities"></div><div class="captionBlock"><span class="title">Sustainable Innovation Report 2024: Current trends and future priorities</span></div></a></li></ul></div></div></li><li data-navcode="290" data-rootnavcode="290" class="hasChildren"><a href="https://packagingeurope.com/SPIN2.aspx?navCode=319" class="newWindow"><span>Sustainable Packaging Summit 2024 on-demand</span></a><div class="dropdown"><div class="inner-sleeve"><ul><li class="htmlBlock"><div> <style> /* Remove dropdown styling */ .desktopNavigation ul.main > li:nth-child(5) > div.dropdown { display: none; } .desktopNavigation ul.main > li:nth-child(5) > a > span{ color: #E1E06D; /* d20001 E1E06D Set the initial text color */ } </style></div></li></ul></div></div></li><li data-navcode="318" data-rootnavcode="318" class="hasChildren oneSubNav"><a href="https://packagingeurope.com/membership"><span>MEMBERSHIP</span></a><div class="dropdown"><div class="inner-sleeve"><ul><li class="subnav"><ul><li data-navcode="298" data-rootnavcode="318" class=""><a href="https://packagingeurope.com/the-brief/423.subject"><span>The Brief</span></a></li><li data-navcode="299" data-rootnavcode="318" class=""><a href="https://packagingeurope.com/reports/424.subject"><span>Reports</span></a></li><li data-navcode="319" data-rootnavcode="318" class=""><a href="https://packagingeurope.com/membership/sustainable-packaging-summit-2024-on-demand"><span>Sustainable Packaging Summit 2024 on-demand</span></a></li></ul></li></ul></div></div></li><li class="more hide"><a href="#mobilemenu" data-menu-toggle-button="" aria-expanded="false"><span> More from<span class="assistive"> navigation items</span></span></a></li></ul></div></div><div class="desktopNavigationSpace"></div> </div> </header> <div class="ad-style1 showMenuPushed"> <div class="sleeve">  <div id='div-gpt-ad-1645055122705-0' style='min-width: 300px; min-height: 50px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1645055122705-0'); }); </script> </div> </div></div> <div id="wrapper_sleeve" data-menu-open-pushed> <div class="storyLayout standard"></div> <div class="headerWrapper"> <div class="container titleByline"> <div class="inner-sleeve"> <div class="story_title"> <h1>A deep dive into reusable packaging solutions</h1> </div> <p class="byline meta"> <span class="date" data-date-timezone="{"publishdate": "2024-10-22T15:02:00","format": "D MMMM YYYY"}">2024-10-22T15:02:00+01:00</span> </p> </div> </div> </div> <div id="columns" class="container"> <div id="colwrapper" class="inner-sleeve"> <div id="colmain" role="main" class="restrictedcontent"> <div id="content"> <div id="content_sleeve"> <div class="contentWrapper"> <div class="storyContentWrapper"> <div class="pageOptions"> <ul>  <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3a%2f%2fpackagingeurope.com%2fa-deep-dive-into-reusable-packaging-solutions%2f4275.articlee=A+deep+dive+into+reusable+packaging+solutions" class="facebook" title="Share this on Facebook" target="_blank"></a> </li>  <li> <a href="https://twitter.com/intent/tweet?text=A+deep+dive+into+reusable+packaging+solutions&url=https%3a%2f%2fpackagingeurope.com%2fa-deep-dive-into-reusable-packaging-solutions%2f4275.article" class="twitter" title="Share this on Twitter" target="_blank"></a> </li>  <li> <a href="https://www.linkedin.com/cws/share?url=https%3a%2f%2fpackagingeurope.com%2fa-deep-dive-into-reusable-packaging-solutions%2f4275.article" class="linkedin" title="Share this on Linked in" target="_blank"></a> </li> <li><a href="mailto:?subject=A deep dive into reusable packaging solutions&body=https://packagingeurope.com/a-deep-dive-into-reusable-packaging-solutions/4275.article" class="email" title="Email this article"></a></li> </ul> <ul class="pageOptions_right"> <li class=" last" aria-live="polite" data-cache-bust="true" data-ajax-load-content="" data-url="/4275/bookmark"> </li> </ul> </div> <div class="articleWrapper"> <div class="articleContent"> <div class="storytext"><div class="inline_image image_size_full" data-attachment="4744" data-sequence="2"> <p class="picture"><img alt="reuse-25.01.jpg" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/4/4/4744_reuse-25.01.jpg" sizes="(max-width: 1023px) 100vw, 780px" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/4/4/4744_reuse-25.01.jpg 480w,https://d2wrwj382xgrci.cloudfront.net/Pictures/600xany/7/4/4/4744_reuse-25.01.jpg 600w,https://d2wrwj382xgrci.cloudfront.net/Pictures/780xany/7/4/4/4744_reuse-25.01.jpg 780w" loading="eager" class="lazyloaded" width="1080" height="810"></p> </div> <p><strong>Between recyclable, biodegradable, and reusable, <a href="https://www.prescouter.com/inquiry/reusable-packaging-solutions-time-to-make-the-switch/">a recent PreScouter report</a> sees reusable packaging as the most promising solution in terms of replacing single-use products. In this comment piece, Marija Jovic, technical director for PreScouter’s chemicals, materials and packaging vertical, takes a detailed look at the reuse market as it stands today.</strong></p> <hr> <p>Here are 3 companies that are pioneers in creating successful reusable packaging models, whether it be at-home models or on-the-go solutions.</p> <p><strong>Loop</strong> is an initiative from TerraCycle with a vision is to stop the use of linear, single-use packaging and create a circular economy by reusing containers and other receptacles, where consumers receive their trusted brands in durable and reusable packaging.</p> <p>With the first pilot having started in May 2019, Loop has grown rapidly through partnerships with brands across the globe like Kroger and Walgreens in the United States, Tesco in Great Britain, Carrefour in France, Aeon in Japan, Woolworths in Australia, and Loblaws in Canada.</p> <p>The<strong> Ozzi group</strong> is revolutionizing the way we consume our to-go food. Utilizing technology and driven by a sustainable mindset, Ozzi is set to eliminate the disposable containers used for “to-go” food in all segments and has partnered with a larger number of colleges and universities as well as healthcare centers, supermarket food courts, restaurants, the military, and outdoor events.</p> <p>Wherever food is served in paper, foam, or plastic containers, Ozzi is replacing the disposable containers with reusable containers. The system uses an Ozzi smart drop-off station and reusable food containers that can be used as part of a meal plan or by buying a token. Food is served in a clean, reusable Ozzi container at the counter and is placed in the Ozzi machine to be cleaned after use. The machine then returns the token to be used for the next meal.</p> <p>The startup <strong>Returnity</strong> is set to revolutionize shipping and packaging by offering custom-designed bags and packages that can be returned and reused multiple times. Returnity claims their packages are water-resistant, more durable than cardboard, and cost-efficient. From tote bags to duffle bags to makeup bags, they can provide customized solutions for the fabric type, pattern, and imprinting.</p> <p>Recently, the company partnered with antimicrobial solution developer Polygiene to provide custom packaging coated with antimicrobial ViralOff solution to address current COVID-19-related concerns. Returnity is looking to replace the use of over 6 million cardboard boxes and poly mailer bags with reusable packaging by 2020.</p> <p>The company was recently named a winner in the Circular Economy Track of the Ocean Plastic Innovation Challenge. Returnity’s customers include thredUP, <a href="https://generationtux.com/" target="_blank" rel="noopener noreferrer">Generation Tux</a>, BOXED, REBAG, and many others. The company is currently working with several prominent brands in apparel, furniture, and even wine.</p> <p><strong>What are the bottlenecks to the wider adoption of reusable solutions?</strong></p> <p>Cost and return logistics remain the two major bottlenecks preventing the implementation of reusable packaging across industries. However, for each of these challenges, companies are stepping up to provide an innovative way to overcome them.</p> <p>Because most financial benefits of reusable packaging come from avoided production, the rate at which a package is replaced is a key element. Savings are not seen immediately, but in the long run. To ensure that the packaging lasts for multiple rounds of product deliveries, it should be durable and made of materials that are more expensive than cheap plastic. This is definitely a concern across industries and stands as a major impediment to adopting other alternatives that can be reused.</p> <p>However, companies can mitigate this higher packaging material cost by finding innovative ways to sell their products at a lower price point.<strong> Blueland</strong>, a privately held New York-based startup, has successfully used this approach to lower costs.</p> <p>Co-founded by a new mom who set out to create a clean home while keeping the planet clean, Blueland recognized that cleaning liquids are 95% water and came up with the idea of selling replaceable nontoxic cleaning tablets that reduce the size and hence the shipping costs considerably.</p> <p>The company has further reduced costs by focusing on home cleaning products that are usually associated with low brand loyalty and thus are easier for consumers to adopt. This has allowed them to sell their products at a lower price point. These products can be replenished into the long-lasting 100% BPA-free “Forever Bottles” by dissolving in water. A recent report evaluated Blueland’s products as innovative, sustainable, effective, and affordable. In 2019, the company raised $3 million from Global Founders Capital and won a decent deal from Shark Tank.</p> <p>With the intent to participate in sustainable packaging, different sectors are still trying to figure out the most efficient way to handle reverse logistics, which will enable them to engage in returnable packaging options. Because companies have to bear the cost of shipping and handling during the return cycle, they need to efficiently work out the logistics behind this in order to support reusable packaging options.</p> <p>One approach is to bring refillable containers to consumers where they are at. Started in the Chilean capital, the mission of <strong>Algramo</strong> is to promote the concepts of reuse, refill, and optimization of reverse logistics. The company places vending machines dispensing its products in some stores, and in others, Algramo stocks products and collects empty containers that are then cleaned and reused.</p> <p> Algramo, which means “by the gram,” combines this return logistics strategy with a lowered product price approach so they can serve the poorer economy in Latin America. The idea is to provide both convenience and affordability, enabling consumers to buy only as much as they need, as opposed to buying in bulk, in refillable containers, with no difference in the price per gram.</p> <p>Since its launch, the Algramo 1.0 model has expanded to 2,000 stores in Santiago, reaching 350,000 customers. The Algramo 2.0 model relies on brand partnerships, and the company is currently working with Unilever to sell co-branded laundry detergent and dish soap via a dispensing machine mounted on an electric tricycle that delivers at your doorstep into your refillable container.</p> <div class="inline_image image_size_full" data-attachment="4743" data-sequence="1"> <p class="picture"><img alt="reuse-25.01.jpg" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/4/3/4743_reuse-25.01.jpg" sizes="(max-width: 1023px) 100vw, 780px" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/480xany/7/4/3/4743_reuse-25.01.jpg 480w,https://d2wrwj382xgrci.cloudfront.net/Pictures/600xany/7/4/3/4743_reuse-25.01.jpg 600w,https://d2wrwj382xgrci.cloudfront.net/Pictures/780xany/7/4/3/4743_reuse-25.01.jpg 780w" loading="lazy" class="lazyloaded" width="1080" height="810"></p> </div> <p><strong>Reusable packaging can be adopted across all sectors</strong></p> <p>The global food and beverage industry accounts for about 35% of plastic waste and is under tremendous pressure to eliminate plastic packaging. This sector was one of the first to start incorporating reusable packaging in the form of refillable packages.</p> <p>Consumer packaged goods is another sector at the forefront of the reusable packaging trend, with products being packaged using reusable or fully recyclable materials such as alloys, glass, and engineered plastics. And as other industries recognize the advantages of moving beyond single-use packaging, reusable packaging is set to expand outside the F&B and CPG sectors in the coming years.</p> <p>Since 80-85% of the healthcare industry’s waste is generated from packaging waste, the industry is also currently under the radar. Hospitals are encouraging vendors to reduce or reuse packaging of medical products to minimize environmental waste.</p> <p>Automotive manufacturers are beginning to opt for returnable packaging for transporting heavy and high-volume auto parts frequently over short distances. For the aerospace industry, plastic corrugated and thermoformed packaging are durable reusable packaging options offering the safe transportation of equipment and parts.</p> <p><strong>The future of reusable packaging is smarter and more personal</strong></p> <p>The future of reusable packaging will be driven by trends such as smart packaging and personalized packaging. When joined together with the principles of reusable packaging, these evolving packaging trends, with their focus on enhancing the customer experience, promise to augment the business advantages that come with each of the reusable packaging models mentioned above by incentivizing consumers to keep and reuse containers rather than purchasing items that come in single-use packaging.</p> <p>Smart packaging incorporates advanced technologies to provide enhanced functionality compared to conventional packaging. Sensors and other microelectronics, smart pigments, IoT connectivity, and innovative security measures can increase the efficiency of delivery by helping to prevent damage, spoilage, misplacement, and theft, thus preventing the need for returns or re-delivery.</p> <p>European startup LivingPackets partnered with E Ink, a leading innovator of electronic ink technology, to develop the company’s next-gen smart reusable packaging solution, the Box. Sensors embedded in the Box allow users to monitor temperature, humidity, pressure, light, motion, and more through a smartphone app.</p> <p>The Box also has a camera inside that can be accessed with the app as well as a microphone and speaker that allows for communication with the delivery personnel. An electromechanical lock keeps the Box secure from theft. And with E Ink’s energy-efficient, on-demand electronic label, addresses and other details can be updated in real-time. Intended for multiple reuse, the Box is made from durable materials, and the interior space is adjustable, eliminating the need for additional materials such as bubble wrap or packing peanuts.</p> <p><strong>Reusable personalized packaging</strong></p> <p>With today’s consumers looking for ways to connect with products and brands based on their opinions, thoughts, and way of life, companies are investing in innovative containers and packaging that speaks to their customers as individuals using technologies such as digital and 3D printing. Combining these personalization technologies with reusable containers can be a strong incentive for consumers to change their consumption habits to embrace sustainable options.</p> <p>Nalgene Outdoor is a leader in the reusable container sector, with its sturdy, odor-resistant, leak-proof water bottles that are popular with outdoor enthusiasts. The company offers a wide selection of BPA- and BPS-free products, including their Sustain bottles, which are made from 50% recycled content. All of the company’s bottles are customizable, with customers being able to choose from a variety of bottle and cap colors to personalize with uploaded images, text, and stock graphics.</p> <p><a href="https://www.psfk.com/2020/12/pharrell-humanrace-sustainable-skincare.html">Humanrace</a> is a skincare company created by musician, producer, and entrepreneur Pharrell Williams “in the belief that taking better care of ourselves can teach us to take better care of each other.” With a focus on sustainability, social impact, and inclusivity, their Humanrace line of skincare products are made with vegan and cruelty-free ingredients. Moreover, the containers, which feature braille writing for the visually impaired, are made from 50% post-consumer recycled landfill plastic and are designed to be refilled from recyclable cartons.</p></div><div id="storytext-end" class="storytext-end"></div> </div> </div> <div class="htmlContent"> </div> </div> <div class="topics"><div class="sleeve"><span class="topicsLabel"></span><h2>Topics</h2><ul class="topicsList"><li><a href="/comment/346.subject">Comment</a></li><li><a href="/product-preservation/314.subject">Product Preservation</a></li><li><a href="/retail-performance/320.subject">Retail performance</a></li><li><a href="/sustainability/350.subject">Sustainability</a></li></ul></div></div> <div class="pageOptions"> <ul>  <li> <a href="https://www.facebook.com/sharer/sharer.php?u=https%3a%2f%2fpackagingeurope.com%2fa-deep-dive-into-reusable-packaging-solutions%2f4275.articlee=A+deep+dive+into+reusable+packaging+solutions" class="facebook" title="Share this on Facebook" target="_blank"></a> </li>  <li> <a href="https://twitter.com/intent/tweet?text=A+deep+dive+into+reusable+packaging+solutions&url=https%3a%2f%2fpackagingeurope.com%2fa-deep-dive-into-reusable-packaging-solutions%2f4275.article" class="twitter" title="Share this on Twitter" target="_blank"></a> </li>  <li> <a href="https://www.linkedin.com/cws/share?url=https%3a%2f%2fpackagingeurope.com%2fa-deep-dive-into-reusable-packaging-solutions%2f4275.article" class="linkedin" title="Share this on Linked in" target="_blank"></a> </li> <li><a href="mailto:?subject=A deep dive into reusable packaging solutions&body=https://packagingeurope.com/a-deep-dive-into-reusable-packaging-solutions/4275.article" class="email" title="Email this article"></a></li> </ul> <ul class="pageOptions_right"> <li class=" last" aria-live="polite" data-cache-bust="true" data-ajax-load-content="" data-url="/4275/bookmark"> </li> </ul> </div> </div> </div> </div> </div> <div id="rightcolumn" class="fixedrightcolumn rightcolumn restrictedcontent"> <div id="rightcolumn_sleeve">  <div data-mpu1-reflow></div> <div id="rhcreflow-tabletlandscape"></div> <div id="rhcreflow-desktop" class="rhc-mostpopular-desktop"> <div class="" data-ajax-load-content="" data-url="/ajax/most?rhs=1&storypage=1" data-reject-parents-mobile="body:not(.enhanced-advertising)" data-reject-parents-desktop="body.story-full-layout:not(.enhanced-advertising)"></div> </div> <div id="rhcreflow-extra"></div> <div id="rhcreflow-extra-end" class="rhcreflow-extra-end"></div> <div class="ad" data-mpu-end=""> <div id='div-gpt-ad-1646222562612-0' style='min-width: 300px; min-height: 250px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1646222562612-0'); }); </script> </div> </div> <div id='div-gpt-adB'> <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('div-gpt-adB'); }); </script> </div> <div class="ad" data-mpu-end=""> <div data-ajax-param-replacement="true" data-ajax-load-native-content="" data-cache-bust="true" data-url="/relatednativeadvert?storytoken=1&pid=A"></div> </div>          </div> </div> </div> </div> <div class="container bottomAdContainer restrictedcontent"> <div class="inner-sleeve"> <div class="bottomAd"> <div data-ajax-param-replacement="true" data-ajax-load-native-content="" data-cache-bust="true" data-url="/relatednativeadvert?storytoken=1&pid=B"></div>  </div> </div> </div> <div class="container relatedVideos restrictedcontent"> <div class="inner-sleeve"> <div id="videosreflow-tabletportrait"></div> <div id="videosreflow-mobile"></div> </div> </div> <div class="container commentContainer restrictedcontent"> <div class="inner-sleeve"> <div class=" extras"> <div class="extrasStory"> <div class="contentWrapper"></div> </div></div> </div> </div> <div class="container latestVideos relatedArticles" id="relatedArticles"> <div class="inner-sleeve"> <div data-reflow-content="" class="extras latestvideos"> <div class="sleeve"> <div class="extras_heading"> <h3>Related articles</h3> </div> <div class="extrasStory listBlocks loadMoreItems" data-load-more-ajax=""> <ul data-load-more-context=""> <li class=""> <a href="https://packagingeurope.com/news/reusable-detergent-and-fabric-conditioner-bottles-now-sold-by-ocado/12073.article" class="image"> <img alt="PE_Ocado_Detergent_Conditioner" loading="lazy" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/7/1/4/15714_pe_ocado_detergent_conditioner_118219.png" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/7/1/4/15714_pe_ocado_detergent_conditioner_118219.png 380w" width="380" height="253" class="lazyloaded" /> </a> <div class="storyDetails"> <a href="https://packagingeurope.com/article/1013.type" class="storyType">Article</a> <h3> <a href="https://packagingeurope.com/news/reusable-detergent-and-fabric-conditioner-bottles-now-sold-by-ocado/12073.article">Reusable detergent and fabric conditioner bottles now sold by Ocado</a> </h3> <p class="meta"> <span class="date" data-date-timezone="{"publishdate": "2024-10-29T10:46:00Z","format": "D MMMM YYYY h:mm"}">2024-10-29T10:46:00Z</span> </p> </div> </li> <li class=""> <a href="https://packagingeurope.com/comment/how-to-measure-reusable-packaging-success/9306.article" class="image"> <img alt="KELLYANNPETRY_CLP_WALMART-443" loading="lazy" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/1/3/1/11131_kellyannpetry_clp_walmart443_323147.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/1/3/1/11131_kellyannpetry_clp_walmart443_323147.jpg 380w" width="380" height="253" class="lazyloaded" /> </a> <div class="storyDetails"> <a href="https://packagingeurope.com/article/1013.type" class="storyType">Article</a> <h3> <a href="https://packagingeurope.com/comment/how-to-measure-reusable-packaging-success/9306.article">How to measure reusable packaging success</a> </h3> <p class="meta"> <span class="date" data-date-timezone="{"publishdate": "2023-01-24T10:43:00Z","format": "D MMMM YYYY h:mm"}">2023-01-24T10:43:00Z</span> </p> </div> </li> <li class=""> <a href="https://packagingeurope.com/features/how-new-solutions-for-recycling-thermoset-materials-are-providing-fresh-opportunities/8129.article" class="image"> <img alt="prescouter-21.04" loading="lazy" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/0/0/9/9009_prescouter21.04_433332.jpg" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/0/0/9/9009_prescouter21.04_433332.jpg 380w" width="380" height="253" class="lazyloaded" /> </a> <div class="storyDetails"> <a href="https://packagingeurope.com/article/1013.type" class="storyType">Article</a> <h3> <a href="https://packagingeurope.com/features/how-new-solutions-for-recycling-thermoset-materials-are-providing-fresh-opportunities/8129.article">How new solutions for recycling thermoset materials are providing fresh opportunities</a> </h3> <p class="meta"> <span class="date" data-date-timezone="{"publishdate": "2022-04-21T10:35:00Z","format": "D MMMM YYYY h:mm"}">2022-04-21T10:35:00Z</span> </p> </div> </li> <li class=""> <a href="https://packagingeurope.com/news/chilled-ready-meal-tray-containing-40-kerbside-rpet-revealed-by-faerch/12175.article" class="image"> <img alt="PE_Faerch_Tray" loading="lazy" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/9/0/2/15902_pe_faerch_tray_666038.png" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/9/0/2/15902_pe_faerch_tray_666038.png 380w" width="380" height="253" class="lazyloaded" /> </a> <div class="storyDetails"> <a href="https://packagingeurope.com/article/1013.type" class="storyType">Article</a> <h3> <a href="https://packagingeurope.com/news/chilled-ready-meal-tray-containing-40-kerbside-rpet-revealed-by-faerch/12175.article">Chilled ready meal tray containing 40% kerbside rPET revealed by Faerch</a> </h3> <p class="meta"> <span class="date" data-date-timezone="{"publishdate": "2024-11-22T11:12:00Z","format": "D MMMM YYYY h:mm"}">2024-11-22T11:12:00Z</span> </p> </div> </li> <li class=""> <a href="https://packagingeurope.com/news/health-industries-remind-inc-5-negotiators-of-plastics-safety-benefits/12173.article" class="image"> <img alt="PE_Catheters_In_Packs" loading="lazy" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/9/0/0/15900_pe_catheters_in_packs_915313.png" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/9/0/0/15900_pe_catheters_in_packs_915313.png 380w" width="380" height="253" class="lazyloaded" /> </a> <div class="storyDetails"> <a href="https://packagingeurope.com/article/1013.type" class="storyType">Article</a> <h3> <a href="https://packagingeurope.com/news/health-industries-remind-inc-5-negotiators-of-plastics-safety-benefits/12173.article">Health industries remind INC-5 negotiators of plastic’s safety benefits</a> </h3> <p class="meta"> <span class="date" data-date-timezone="{"publishdate": "2024-11-22T08:38:00Z","format": "D MMMM YYYY h:mm"}">2024-11-22T08:38:00Z</span> </p> </div> </li> <li class=""> <a href="https://packagingeurope.com/news/circularity-roadmap-for-us-pet-packaging-outlined-in-new-study/12171.article" class="image"> <img alt="Systemiq 21.11.24" loading="lazy" src="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/8/9/9/15899_systemiq21.11.24_820037.png" srcset="https://d2wrwj382xgrci.cloudfront.net/Pictures/380x253/8/9/9/15899_systemiq21.11.24_820037.png 380w" width="380" height="253" class="lazyloaded" /> </a> <div class="storyDetails"> <a href="https://packagingeurope.com/article/1013.type" class="storyType">Article</a> <h3> <a href="https://packagingeurope.com/news/circularity-roadmap-for-us-pet-packaging-outlined-in-new-study/12171.article">Circularity roadmap for U.S PET packaging outlined in new study</a> </h3> <p class="meta"> <span class="date" data-date-timezone="{"publishdate": "2024-11-21T14:31:00Z","format": "D MMMM YYYY h:mm"}">2024-11-21T14:31:00Z</span> </p> </div> </li> </ul> <div class="loadMoreButtonWrapper" data-load-more-button-wrapper=""> <button type="button" class="button" data-load-more-button="" data-items-offset="6" data-ajax-url="https://packagingeurope.com/4275/loadmore?code=ARTICLES" data-items-to-load="6" data-loading-more-text="Loading more articles"> Load more articles </button> </div> </div> <div class="fixedrightcolumn rightcolumn"> <div class="ad"> <div id='div-gpt-adC'> <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('div-gpt-adC'); }); </script> </div> </div>  <div class="ad"> <div id='div-gpt-adD'> <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('div-gpt-adD'); }); </script> </div> </div> <div class="ad"> <div id='div-gpt-adE'> <script type='text/javascript'> googletag.cmd.push(function() { googletag.display('div-gpt-adE'); }); </script> </div> </div> <div class="ad">  <div id='div-gpt-ad-1696858926169-0' style='min-width: 300px; min-height: 250px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1696858926169-0'); }); </script> </div> </div> </div> </div> </div> </div> </div> <div class="container"><div class="inner-sleeve"><div id="rhcreflow-tabletportrait"></div><div id="rhcreflow-mobile"></div></div></div><div id="mobile-drop-zone"></div> <div class="container storyBottomMostPopularContainer"> <div class="inner-sleeve"> <div class="extrasStory"> <div class="contentWrapper"> <div class="tab-widget-10" data-ajax-load-content="" data-url="/ajax/most?bottom=1&storypage=1"></div> </div> </div> <div class="fixedrightcolumn rightcolumn">  </div> </div> </div> <div class="footer_ad"> <div class="footer_ad_strip"> <div class="ad"> </div> </div> </div> <div id="footer" class="footer" role="contentinfo"> <div class="container footerTopNavPageText"> <div class="inner-sleeve"> <div class="nav topNav"><ul><li class="first"><a href="https://packagingeurope.com/topics">Topics</a></li><li class=""><a href="https://packagingeurope.com/sections">Sections</a></li><li class=""><a href="https://packagingeurope.com/events">Events</a></li><li class="last"><a href="https://account.packagingeurope.com/registrationselection?surveycode=6">Subscribe</a></li></ul></div><div class="footerSocial"> <ul>  <li class="footerSocialTwitter" title="Connect with us on Twitter"> <a href="https://twitter.com/PackagingEurope">Connect with us on Twitter</a> </li> <li class="footerSocialLinkedin" title="Connect with us on Linked In"> <a href="https://www.linkedin.com/company/packaging-europe/mycompany/">Connect with us on Linked in</a> </li>  <li class="footerSocialYoutube" title="Connect with us on Youtube"> <a href="https://www.youtube.com/packagingeurope">Connect with us on Youtube</a> </li>  </ul> </div> </div> </div> <div class="container bottomNav"><div class="inner-sleeve"><ul><li class="first"><a href="https://packagingeurope.com/about-us">About Us</a></li><li><a href="https://packagingeurope.com/submissions">Submissions</a></li><li><a href="https://packagingeurope.com/contact-us">Contact us</a></li><li><a href="https://packagingeurope.com/magazine">Magazine</a></li><li><a href="https://packagingeurope.com/media-pack">Media Pack</a></li><li><a href="https://packagingeurope.com/terms-and-conditions">Terms & Conditions</a></li><li><a href="https://www.rapidnews.com/privacy-policy" class="newWindow">Privacy Policy</a></li><li class="last">© 2024 Packaging Europe Ltd</li></ul></div></div> <div class="bottom"> <div class="container footerBottomNavPageText"> <div class="inner-sleeve"> <p class="webvision">Site powered by <a href="https://www.abacusemedia.com/webvisioncloud">Webvision Cloud</a></p> </div> </div> </div> </div> </div> </div> <script src="/Magazine/core.js?p=7513768168161844" defer></script> <script> $(function(){ $('.videoblock iframe').attr('scrolling', 'auto'); }); </script>  <div id='div-gpt-ad-1643060175633-0'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1643060175633-0'); }); </script> </div>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MZVXLHL" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script async src="https://securepubads.g.doubleclick.net/tag/js/gpt.js"></script> <div id="gpt-passback"> <script> window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { googletag.defineSlot('/262840192/News-Read-Mid', [[300, 50], [600, 90]], 'gpt-passback').addService(googletag.pubads()).setTargeting('storycode', ['9295', '9436', '9439', '9440', '9445', '9468']).setTargeting('StoryID', ['9295', '9468', '9445', '9440', '9439', '9436']); googletag.enableServices(); googletag.display('gpt-passback'); }); </script> </div>     <div id='div-gpt-ad-1612436853312-0' > <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1612436853312-0'); }); </script> </div>       <div id="banner-ad" class="banner-ad"> <div id='div-gpt-ad-1719562202196-0' style='min-width: 300px; min-height: 50px;'> <script> googletag.cmd.push(function() { googletag.display('div-gpt-ad-1719562202196-0'); }); </script> </div> <button id="close-btn" class="close-btn">×</button> </div> <script> document.getElementById('close-btn').addEventListener('click', function() { document.getElementById('banner-ad').style.display = 'none'; }); </script>  <script type="text/javascript"> _linkedin_partner_id = "4106521"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(l) { if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])}; window.lintrk.q=[]} var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(window.lintrk); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=4106521&fmt=gif" /> </noscript> </body> </html>