Twitter video resources

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</dl> </div> </div> </div> </div> <div id="main-content"> <div class="c24-sticky-cta"> <div class="comp-wrapper sticky-cta align-right "> <div class="comp-container"> <div class="sticky-wrapper"> <a href="https://web.archive.org/web/20190212205748/https://ads.twitter.com/?ref=en-btc-agency-video-header" target="_blank"> <button type="submit" class="yellow"> <span>Start a campaign</span> </button> </a> </div> </div> </div> </div> <div class="c03-small-masthead"> <div style="background-image: url(https://web.archive.org/web/20190212205748im_/https://cdn.cms-twdigitalassets.com/content/dam/business-twitter/insights/june-2018/in-stream.jpg);" class="comp-wrapper masthead slim cq-dd-image desktop"> <div class="overlay"></div> <div class="comp-container"> <div class="copy-wrapper"> <div class="copy-container"> <h1>Twitter video resources</h1> </div> </div> </div> </div> <div class="comp-wrapper nav-contextual-mobile"> <div class="comp-container"> <ul class="back-main"> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a.html"> <i class="icon-navigation_side_back_arrow_mobile"></i> <span>a</span> </a> </li> </ul> <ul> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/holiday-2-Tweets-Q416.html"> 'Tis the season for Tweeting </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/holiday-3-Mobile-Q416.html"> Twitter users shop on mobile </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/holiday-4-Customers-Q416.html"> Give the gift of customer service </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/welcome-to-twitter-ads-tips.html"> Create Campaign Tips </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/agency-video.html"> Insider info about Twitter Video </a> </li> <li class="current"> <a href="/web/20190212205748/https://business.twitter.com/en/a/video-campaign.html"> Twitter video resources <div class="arrow-down"> <i aria-hidden="true" class="icon-navigation_down_arrow"></i> <span class="screen-reader">Arrow down icon</span> </div> </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/impactnest.html"> #ImpactNest </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/2018-twitter-lineup-calendar.html"> 2018 Twitter Lineup Calendar </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/british-summer.html"> British Summer </a> </li> <li> <a href="/web/20190212205748/https://business.twitter.com/en/a/2019-twitter-lineup-calendar2.html"> 2019 Twitter marketing calendar </a> </li> </ul> </div> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-3"> </div> <div class="col col-6"> <div class="c02-rich-text-editor text parbase"> <div> <h4>Videos on Twitter drive the highest recall and emotional connection on any digital platform.*聽 Make聽your brand's message memorable, shareable, and replay-worthy by adding video to your Twitter advertising strategy.<br/> </h4> </div> </div> </div> <div class="col col-3"> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h2 style="text-align: center;">Twitter video best practices</h2> <p style="text-align: center;">聽Follow these Twitter video best practices to create content that will聽make a lasting impact.</p> </div> </div> <div class="c01-column"> <div class="container equal-heights "> <div class="t-row"> <div class="col col-2"> </div> <div class="col col-4"> <div class="c10-medium-module"> <div class="comp-wrapper module cq-dd-image img img-left}"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190212205748im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/a/video-campaign/jcr:content/par/c01_column_1916612326/col2/c10_medium_module_co.img.500.medium.1543882252987.png);"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/best-practices-In-Stream-Video-Ads.html">6 best practices for In-Stream Video Ads on Twitter</a> </div> </div> <div class="copy-container"> <h4> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/best-practices-In-Stream-Video-Ads.html"> 6 best practices for In-Stream Video Ads on Twitter </a> </h4> <div class="copy-inner"> <p>People who see In-Stream Video Ads on Twitter are 70% more likely to recall the brand鈥檚 ad. Follow these聽best practices to help your brand get the most of In-Stream Video Ads on Twitter.<br/> </p> <div class="link-cont"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/best-practices-In-Stream-Video-Ads.html">Learn more</a> </div> </div> </div> </div> </div> <div class="c10-medium-module"> <div class="comp-wrapper module cq-dd-image img img-left}"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190212205748im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/a/video-campaign/jcr:content/par/c01_column_1916612326/col2/c10_medium_module_64.img.500.medium.1543881830597.jpg);"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/5-data-driven-tips-for-scroll-stopping-video.html">Data-driven tips for scroll stopping video</a> </div> </div> <div class="copy-container"> <h4> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/5-data-driven-tips-for-scroll-stopping-video.html"> Data-driven tips for scroll stopping video </a> </h4> <div class="copy-inner"> <p>Tweets with video attract 10X more engagements than Tweets without video. What elements make for a standout video? Follow these best practices to start producing videos that will make a lasting impression.<br/> </p> <div class="link-cont"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/5-data-driven-tips-for-scroll-stopping-video.html">Learn more</a> </div> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c10-medium-module"> <div class="comp-wrapper module cq-dd-image img img-left}"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190212205748im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/a/video-campaign/jcr:content/par/c01_column_1916612326/col3/c10_medium_module_1268473037.img.500.medium.1543882213622.jpg);"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/3-ways-brand-leveraging-Video-Website-Cards.html">3 ways your brand can start leveraging Video Website Cards</a> </div> </div> <div class="copy-container"> <h4> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/3-ways-brand-leveraging-Video-Website-Cards.html"> 3 ways your brand can start leveraging Video Website Cards </a> </h4> <div class="copy-inner"> <p>Learn three ways your brand can start leveraging聽the undeniable stopping power of video paired with the business impact of driving people to a landing page.<br/> </p> <div class="link-cont"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/3-ways-brand-leveraging-Video-Website-Cards.html">Learn more</a> </div> </div> </div> </div> </div> <div class="c10-medium-module"> <div class="comp-wrapper module cq-dd-image img img-left}"> <div class="img-container"> <div class="img-container-inner linkable" style="background-image: url(https://web.archive.org/web/20190212205748im_/https://cdn.cms-twdigitalassets.com/content/business-twitter/en/a/video-campaign/jcr:content/par/c01_column_1916612326/col3/c10_medium_module.img.500.medium.1543882260226.png);"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/creative-roundup-examples-of-impactful-video-campaigns-on-twitte.html">Creative roundup: Examples of impactful video campaigns on T</a> </div> </div> <div class="copy-container"> <h4> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/creative-roundup-examples-of-impactful-video-campaigns-on-twitte.html"> Creative roundup: Examples of impactful video campaigns on T </a> </h4> <div class="copy-inner"> <p>Get inspired to add video to your Twitter strategy by checking out how these brands make the most out of the medium.</p> <div class="link-cont"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/blog/creative-roundup-examples-of-impactful-video-campaigns-on-twitte.html">Learn more</a> </div> </div> </div> </div> </div> </div> <div class="col col-2"> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h2 style="text-align: center;">Common questions</h2> </div> </div> <div class="c01-column"> <div class="container equal-heights "> <div class="t-row"> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image no-img "> <div class="copy-container"> <h4>What is a Promoted video views campaign?</h4> <div class="copy-inner"> <p>The Promoted video views campaign objective is the perfect way to maximize your videos' views, as your videos will auto-play within user's timelines encouraging interaction by tap or click.聽<br/> </p> <div class="link-cont button"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/help/campaign-setup/create-a-video-views-campaign.html">Learn more</a> </div> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image no-img "> <div class="copy-container"> <h4>How much does a Promoted video views campaign cost?</h4> <div class="copy-inner"> <p>When you run a Promoted video views campaign, you will only be charged for the video views (either standard video view or 3s/100% view) you acquire from that campaign. Impressions that don't result in a video view are free.<br/> </p> <div class="link-cont button"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/help/campaign-setup/create-a-video-views-campaign.html">Learn more</a> </div> </div> </div> </div> </div> </div> <div class="col col-4"> <div class="c09-small-module"> <div class="comp-wrapper module cq-dd-image no-img "> <div class="copy-container"> <h4>How do you upload a video to your ads account?</h4> <div class="copy-inner"> <p>To create video promoted-only Tweets, you will first have to upload your videos to your Ads account. Read below for steps to upload videos, as well as troubleshooting steps.<br/> </p> <div class="link-cont button"> <a href="https://web.archive.org/web/20190212205748/https://business.twitter.com/en/help/campaign-setup/create-a-video-views-campaign/upload-a-video.html">Learn more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <h2 style="text-align: center;">Twitter video examples from other brands<br/> </h2> </div> </div> <div class="c01-column"> <div class="container "> <div class="t-row"> <div class="col col-4"> <div class="t08-embedded-tweet"> <div class="t08-tweet " data-tweet-id="1009144053986988032" data-tweet-conversation="all" data-tweet-cards="visible" data-tweet-theme="light"></div> </div> <div class="c13-spacer"> <div class="comp-wrapper spacer margin-negative-small"> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p><i>Makeup company聽<a href="https://web.archive.org/web/20190212205748/https://twitter.com/glossier">@glossier</a>聽showcased how to use their products in a short video. The video included a strong story, text overlay, and clear branding.</i><br/> </p> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p><i>*Twitter internal data</i></p> </div> </div> </div> <div class="col col-4"> <div class="t08-embedded-tweet"> <div class="t08-tweet " data-tweet-id="1024797161303695360" data-tweet-conversation="all" data-tweet-cards="visible" data-tweet-theme="light"></div> </div> <div class="c13-spacer"> <div class="comp-wrapper spacer margin-negative-small"> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p><i>Women's shoe brand聽<a href="https://web.archive.org/web/20190212205748/https://twitter.com/tieks">@tieks</a>聽created a short video featuring their different styles.聽The video featured their聽products and included clear branding.<br/> </i><br/> </p> </div> </div> </div> <div class="col col-4"> <div class="t08-embedded-tweet"> <div class="t08-tweet " data-tweet-id="869595828553482242" data-tweet-conversation="all" data-tweet-cards="visible" data-tweet-theme="light"></div> </div> <div class="c13-spacer"> <div class="comp-wrapper spacer margin-negative-small"> </div> </div> <div class="c02-rich-text-editor text parbase"> <div> <p><i><a href="https://web.archive.org/web/20190212205748/https://twitter.com/SahaleSnacks">@SahaleSnacks</a>聽used a 15-second video to spotlight their delicious snacks.聽The video included strong branding and has a clear story without sound.</i><br/> </p> </div> </div> </div> </div> </div> </div> <div class="c13-spacer"> <div class="comp-wrapper spacer margin-small"> </div> </div> <div class="c01-column"> </div> <div class="c08-large-billboard-no-image"><div class="comp-wrapper billboard no-img align-center background-white text-blue"> <div class="comp-container"> <div class="copy-container"> <h2>Ready to advertise on Twitter?</h2> <div></div> <div class="btn-container"> <a 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