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<!DOCTYPE html><html data-wf-domain="www.gocadmium.com" data-wf-page="664bcf94d327b619986b49b2" data-wf-site="6633d24ec81e27522344e830" lang="en" data-wf-collection="664bcf94d327b619986b4997" data-wf-item-slug="how-to-harness-the-power-of-your-livestream-and-on-demands-content-analytics"><head><meta charset="utf-8"/><title>How to Harness the Power of Your Content's Analytics</title><meta content="Learn how you can leverage your content analytics to track and set specific goals for your content, improve the experience/learning for your membership, quantify attendee satisfaction and engagement, provide valuable insights for future events, and demonstrate value on money spent (ROI)." name="description"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/css/cadmium-8020.d10b10309.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/665a00e3cdab6ec3e1e0aec3_favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/665a00e62642c92c42507d23_webclip.png" rel="apple-touch-icon"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-GE5BH392Z7"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-GE5BH392Z7');</script><style> #hs-eu-cookie-confirmation { top: unset !important; bottom: 0 !important; } #hs-eu-confirmation-button { background-color: #93331F !important; border: 1px solid #93331F !important; border-radius: 0 !important; color: #fff !important; } #hs-eu-cookie-confirmation div#hs-eu-cookie-confirmation-inner a, div#hs-eu-cookie-confirmation div#hs-eu-cookie-confirmation-inner a { color: #000 !important; text-decoration: underline !important; } </style></head><body class="body"><div class="page-wrapper"><div class="global-styles w-embed"><style> /* Fluid responsive hack for small desktops */ @media only screen and (max-width: 1440px) and (min-width: 992px) { html { font-size: 1.1111vw; } } .scroll-div { -ms-overflow-style: none; /* for Internet Explorer, Edge */ scrollbar-width: none; /* for Firefox */ overflow-y: scroll; } .scroll_div::-webkit-scrollbar { display: none; /* for Chrome, Safari, and Opera */ } /* Make text look crisper and more legible in all browsers */ body { -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; font-smoothing: antialiased; text-rendering: optimizeLegibility; } /* Focus state style for keyboard navigation for the focusable elements */ *[tabindex]:focus-visible, input[type="file"]:focus-visible { outline: 0.125rem solid #4d65ff; outline-offset: 0.125rem; } /* Set color style to inherit */ .inherit-color * { color: inherit; } /* Get rid of top margin on first element in any rich text element */ .w-richtext > :not(div):first-child, .w-richtext > div:first-child > :first-child { margin-top: 0 !important; } /* Get rid of bottom margin on last element in any rich text element */ .w-richtext>:last-child, .w-richtext ol li:last-child, .w-richtext ul li:last-child { margin-bottom: 0 !important; } /* Make sure containers never lose their center alignment */ .container-medium,.container-small, .container-large { margin-right: auto !important; margin-left: auto !important; } /* Make the following elements inherit typography styles from the parent and not have hardcoded values. 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id="w-node-d0302cd5-bf05-1d19-a339-c8fa921a3b6d-26c84f54" class="navigation_content-right"><div class="navigation-card-wrapper z-index-1"><a href="https://learning.gocadmium.com/products/beyond-the-stage-the-power-of-speaker-support-and-management-for-event-success#tab-product_tab_overview" target="_blank" class="navbar-card-item w-inline-block"><div class="navbar-card-image-wrapper"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/673df8cea9e07a851c41b3f4_Website%20Webinar%20Card.png" loading="eager" sizes="100vw" srcset="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/673df8cea9e07a851c41b3f4_Website%20Webinar%20Card-p-500.png 500w, https://cdn.prod.website-files.com/6633d24ec81e27522344e830/673df8cea9e07a851c41b3f4_Website%20Webinar%20Card.png 641w" alt="" class="navbar-card-image"/></div><div class="navbar-card-content background-color-ivory"><h4 class="text-size-tiny text-weight-normal">UPCOMING WEBINAR</h4><div class="text-color-primary"><div class="text-size-tiny">The Power of Speaker Support and Management for Event Success with Courtney Stanley<br/>‍<br/>December 10 | 3:00PM ET<br/>Click <span class="text-color-red">here</span> to learn more & register</div></div></div></a></div><div class="navigation_content-right-background"></div></div></div></div></div></div><div data-w-id="0ca95e0c-b78c-d97d-24f4-662126c84f91" class="navigation_dropdown"><div class="navigation_drop-link products"><div class="text-color-primary"><div class="text-size-regular">Products</div></div><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504aee649f36c592a6349_chevron-down.svg" alt="" class="chevron-menu"/></div><div class="navigation_sub-menu is-products"><div class="navigation_content-wrapper"><div class="navigation_content-grid"><div class="navigation_content-left"><div class="navigation_content-float-wrapper"><div class="navbar-products_drop-link-list"><div class="navbar-products-heading-wrap"><h4 id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84f9e-26c84f54" class="text-size-tiny">Event Management</h4></div><div id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84fa0-26c84f54" class="submenu-products-link_wrapper"><a href="/eventscribe" class="submenu-card-link w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a62d0_product-ico-green.svg" alt="" class="submenu-logo-product-image"/><h5 class="text-size-large text-color-primary">Eventscribe</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ace649f36c592a619e_Cadmium-Eventscribe.svg" alt="Eventscribe logo" class="submenu-card-link-image"/><div class="text-size-caption">Task-based Event Management System</div></a></div></div><div class="navbar-products_drop-link-list"><div class="navbar-products-heading-wrap"><h4 id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84fab-26c84f54" class="text-size-tiny">Learning Management</h4></div><div id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84fad-26c84f54" class="submenu-products-link_wrapper"><a href="/ethosce" class="submenu-card-link w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a62e5_product-ico-purple.svg" alt="" class="submenu-logo-product-image"/><h5 class="text-size-large text-color-primary">EthosCE</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a628b_Cadmium-EthosCE.svg" alt="EthosCE logo" class="submenu-card-link-image"/><div class="text-size-caption">Trusted LMS for Continuing Healthcare Education </div></a><a href="/elevate" class="submenu-card-link w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a62e5_product-ico-purple.svg" alt="" class="submenu-logo-product-image"/><h5 class="text-size-large text-color-primary">Elevate</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ace649f36c592a6147_Cadmium-Elevate.svg" alt="Elevate logo" class="submenu-card-link-image"/><div class="text-size-caption">Intuitive LMS for Associations</div></a></div></div><div class="navbar-products_drop-link-list"><div class="navbar-products-heading-wrap"><h4 id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84fc0-26c84f54" class="text-size-tiny">Content Management</h4></div><div id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84fc2-26c84f54" class="submenu-products-link_wrapper"><a href="/warpwire" class="submenu-card-link w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a62bc_product-ico-blue.svg" alt="" class="submenu-logo-product-image"/><h5 class="text-size-large text-color-primary">Warpwire</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ace649f36c592a61d9_Cadmium-Warpwire.svg" alt="Warpwire Logo" class="submenu-card-link-image"/><div class="text-size-caption">Secure Media Management and Livestreaming Solution</div></a></div></div></div></div><div id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84fcb-26c84f54" class="navigation_content-right"><div class="navigation-card-wrapper z-index-1"><a href="https://learning.gocadmium.com/products/beyond-the-stage-the-power-of-speaker-support-and-management-for-event-success#tab-product_tab_overview" target="_blank" class="navbar-card-item w-inline-block"><div class="navbar-card-image-wrapper"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/673df8cea9e07a851c41b3f4_Website%20Webinar%20Card.png" loading="eager" sizes="100vw" srcset="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/673df8cea9e07a851c41b3f4_Website%20Webinar%20Card-p-500.png 500w, https://cdn.prod.website-files.com/6633d24ec81e27522344e830/673df8cea9e07a851c41b3f4_Website%20Webinar%20Card.png 641w" alt="" class="navbar-card-image"/></div><div class="navbar-card-content background-color-ivory"><h4 class="text-size-tiny text-weight-normal">UPCOMING WEBINAR</h4><div class="text-color-primary"><div class="text-size-tiny">The Power of Speaker Support and Management for Event Success with Courtney Stanley<br/>‍<br/>December 10 | 3:00PM ET<br/>Click <span class="text-color-red">here</span> to learn more & register</div></div></div></a></div><div class="navigation_content-right-background"></div></div></div></div></div></div><div data-w-id="0ca95e0c-b78c-d97d-24f4-662126c84fcf" class="navigation_dropdown"><div class="navigation_drop-link resources"><div class="text-color-primary"><div class="text-size-regular">Resources</div></div><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504aee649f36c592a6349_chevron-down.svg" alt="" class="chevron-menu"/></div><div class="navigation_sub-menu is-resources"><div class="navigation_content-wrapper"><div class="navigation-content-resources"><a href="/industry-insights" class="submenu-card-link w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a632a_Blog.svg" alt="" class="submenu-card-link-icon"/><h5 class="text-size-large text-color-primary">Blog</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ace649f36c592a61d9_Cadmium-Warpwire.svg" alt="Warpwire Logo" class="submenu-card-link-image"/><div class="text-size-small">Blogs and News Updates</div></a><a href="https://learning.gocadmium.com/" target="_blank" class="submenu-card-link is-larger w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a6314_University.svg" alt="" class="submenu-card-link-icon"/><h5 class="text-size-large text-color-primary">Cadmium University</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ace649f36c592a61d9_Cadmium-Warpwire.svg" alt="Warpwire Logo" class="submenu-card-link-image"/><div class="text-size-small">Webinars and On-demand Courses</div></a><a href="https://cadmiumspark2024.eventscribe.net/" target="_blank" class="submenu-card-link w-inline-block"><div class="submenu-card-link-heading"><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ade649f36c592a62f2_Cadmium%20Spark.svg" alt="" class="submenu-card-link-icon"/><h5 class="text-size-large text-color-primary">Cadmium Spark</h5></div><img loading="eager" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504ace649f36c592a61d9_Cadmium-Warpwire.svg" alt="Warpwire Logo" class="submenu-card-link-image"/><div class="text-size-small">The go-to event for Cadmium users, and event & continuing education professionals. </div></a></div></div></div></div><div data-w-id="6dc9c3ae-58f0-f371-f13c-8ebb689a5c52" class="navigation_dropdown"><div class="navigation_drop-link products"><div class="text-color-primary"><div class="text-size-regular">Support</div></div><img loading="lazy" src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/664504aee649f36c592a6349_chevron-down.svg" alt="" class="chevron-menu"/></div><div class="navigation_sub-menu is-support"><div class="navigation_content-wrapper"><div class="navigation_content-grid"><div id="w-node-_0ca95e0c-b78c-d97d-24f4-662126c84f69-26c84f54" class="navigation_content-left"><div 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Something went wrong while submitting the form.</div></div></div></div><aside data-w-id="85b58ce5-9902-a2b9-9ce0-906532608f8e" class="close-pop-up-modal"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/668d74656378e56da7b7e321_close_24dp_262A37_FILL0_wght400_GRAD0_opsz24.svg" loading="lazy" alt="Close Request Demo Form" class="image-9"/></aside></article></div></nav><main class="main-wrapper"><div class="section_main-container"><div class="padding-global"><div class="container-large"><div class="section_blog-2col"><div class="main-content"><div class="blog-content"><a href="/industry-insights" class="link-block-2 w-inline-block"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667f0647d18c2237b7d8e561_chevron-left.svg" loading="lazy" alt=""/><div class="text-block-3">Back to Blog</div></a><div class="spacer-small-4"></div><div class="blog-header-row"><div class="blog-header-title"><h1 class="blog-heading-title">How to Harness the Power of Your Content's Analytics </h1><div class="resources-tags-wrapper w-dyn-list"><div role="list" class="resources-tag-list w-dyn-items"><div style="background-color:hsla(219.25925925925927, 36.00%, 44.12%, 1.00)" role="listitem" class="resources-tags w-dyn-item"><div class="resources-tag-item">Warpwire</div></div><div style="background-color:hsla(219.25925925925927, 36.00%, 44.12%, 1.00)" role="listitem" class="resources-tags w-dyn-item"><div class="resources-tag-item">Video Management</div></div></div></div></div><div class="blog-header-thumbnail-wrapper"><div style="background-color:hsla(219.25925925925927, 36.00%, 44.12%, 1.00)" class="div-block-13"></div><img class="blog-thumbnail" src="https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2).png" width="300" height="Auto" alt="" style="background-color:hsla(219.25925925925927, 36.00%, 44.12%, 1.00)" sizes="(max-width: 479px) 78vw, (max-width: 767px) 74vw, (max-width: 991px) 73vw, 355px" loading="lazy" srcset="https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2)-p-800.png 800w, https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2)-p-1080.png 1080w, https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2)-p-1600.png 1600w, https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2)-p-2000.png 2000w, https://cdn.prod.website-files.com/664bcf949a3815780495a254/66c5e70b8b1ea2433cf82686_Blog%20Featured%20Image%20(2).png 2240w"/></div></div><div class="blog-article-content w-richtext"><p>Collecting data isn’t enough, you need to ensure your livestream and on-demand content analytics are pointed towards answering questions surrounding engagement, ROI, and common patterns. Below are some handy questions that can get you started on the right path.</p><p>‍</p><h2>Key Questions to Guide Your Analytics</h2><p>‍</p><p>Collecting your VOD and livestream’s data is just the first step. To truly benefit from your content’s analytics, you should apply the following metrics to specific questions that will guide your decision-making for enhanced livestreaming and on-demand experiences.</p><p>‍</p><p><strong>When tracking engagement:</strong></p><ul role="list"><li>How much of the content did my audience watch?</li><li>Did they click off at specific points?</li></ul><p>‍</p><p><strong>When evaluating content performance:</strong></p><ul role="list"><li>How many people watched the content?</li><li>Which content pieces are getting the most attention?</li></ul><p>‍</p><p><strong>When measuring ROI:</strong></p><ul role="list"><li>Does the content meet a minimum standard?</li><li>Did the content piece lead to conversions, views, or anything else?</li></ul><p>‍</p><p><strong>When spotting patterns & demographics:</strong></p><ul role="list"><li>Is this content more popular with a specific subset of membership?</li><li>Did a certain group's behavior surprise you?</li></ul><p>‍</p><h2>Maximize Livestream Content with Analytics</h2><p>Getting an accurate read on your livestream’s analytics ensures that your current efforts are being measured, while also finding areas of improvement for your next one. When finding ways to evaluate your livestream content’s overall performance and overall ROI, you should look at the total viewers, engagement (such as clicks/comments/questions), and average viewing time. </p><p>‍</p><p>When looking for patterns and demographics, look at your viewer’s browser type, operating system, and location. These metrics will help you make tweaks and adjustments to your livestream so that your viewers have the most optimal viewing experience. </p><p>‍</p><p><strong>For Example: </strong> </p><p>If most of your viewers are tuning into your livestream using Safari on their mobile devices and are located mainly on the east coast of the United States, you can optimize your livestreams for mobile viewers using a browser and schedule your livestreams according to eastern standard time. </p><p>‍</p><h2>Unlock On-Demand Potential with Analytics</h2><p>When getting an accurate read on your Video on Demand (VOD) content, you will be measuring metrics that focus on how your users interact and access the content rather than their live reactions to it. When measuring your VOD content’s engagement and ROI, you will be looking mainly at the average engagement and timeline engagement. </p><p>‍</p><p>When evaluating your content’s performance, you will want to look at the media views, minutes viewed, and percentage of the content watched. These will help you see how much your VODs are being viewed by your users. </p><p>‍</p><p><strong>For example:</strong> </p><p>If your viewers are spending more time viewing and engaging with a specific series compared to your other VOD content, then you can pinpoint where viewers are most interested through the percentage watched and engagement metrics. This can help you shape an even stronger VOD content for your next series. </p><p>‍</p><h2>Going Forward</h2><p>Discover how you can deliver the value of content analytics with Warpwire, the secure livestreaming and on-demand multimedia service that engages, captivates, and enlightens audiences. Warpwire makes it easy to deliver insight into how the communities engage with the content. <a href="http://www.gocadmium.com/book-a-warpwire-demo" target="_blank">Schedule a demo today</a>!</p><p>‍</p></div><div class="spacer-medium"></div><div class="border-top"><div class="blog-content-footer"><div class="blog-published-date"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667e2965d28a70c07ca5e39c_date-icon.svg" loading="lazy" width="20" height="20" alt=""/><div>August 28, 2024</div></div><div class="blog-social-icons"><a aria-label="Social Media Icon for LinkedIn" href="https://www.linkedin.com/company/gocadmium/" class="w-inline-block"><div class="social-media-icon"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667e2b4fa0f32a8ab02d9968_linkedin-icon.svg" loading="lazy" width="20" height="20" alt=""/></div></a><a aria-label="Social Media Icon for YouTube" href="https://www.youtube.com/channel/UCnR5aFR7uj5oqirOfyhA7WA" class="w-inline-block"><div class="social-media-icon"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667e2b4f1fff18252a98daab_youtube-icon.svg" loading="lazy" width="20" height="20" alt="" aria=""/></div></a><a aria-label="Social Media Icon for Facebook" href="https://www.facebook.com/GoCadmium/" class="w-inline-block"><div class="social-media-icon"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667e2b4fd73d0242581c919a_facebook-icon.svg" loading="lazy" width="20" height="20" alt=""/></div></a><a aria-label="Social Media Icon for Instagram" href="https://www.instagram.com/gocadmium/" class="w-inline-block"><div class="social-media-icon"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667e2b4fbaf274466e4302d2_instagram-icon.svg" loading="lazy" width="20" height="20" alt=""/></div></a><a aria-label="Social Media Icon for Twitter (X)" href="https://twitter.com/gocadmium" class="w-inline-block"><div class="social-media-icon"><img src="https://cdn.prod.website-files.com/6633d24ec81e27522344e830/667e2b4fbfdd018309f18bed_twitter-x-icon.svg" loading="lazy" width="20" height="20" alt=""/></div></a></div></div></div></div></div><div class="sidebar"><div class="about-cadmium"><p class="sidebar-header-xl">About Cadmium</p><div>Cadmium empowers associations to harness the power of learning experiences by providing an integrated suite of solutions that streamline event management and continuing education. We understand that learning is about transformative moments, and we're here to help associations share those moments, create community, and drive meaningful change. 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