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styles_leftSidebar__w6mqp"><div class="text-18 font-semibold text-dark-gray mb-7">Learn Stuff</div><div class="flex flex-col"><div class="text-16 font-semibold text-dark-gray styles_sidebarLink__o3WHs my-4">Getting Ready</div><div class="flex flex-col pl-4"><a class="text-16 font-normal text-dark-gray" href="/launch/how-product-hunt-works">How Product Hunt works</a><a class="text-16 font-normal text-brand-500" href="/launch/before-launch">Before launch</a><a class="text-16 font-normal text-dark-gray" href="/launch/preparing-for-launch">Preparing for launch</a><a class="text-16 font-normal text-dark-gray" href="/launch/sharing-your-launch">Sharing your launch</a></div></div><div class="flex flex-col"><div class="text-16 font-semibold text-dark-gray styles_sidebarLink__o3WHs my-4">Launch a Product</div><div class="flex flex-col pl-4"><a class="text-16 font-normal text-dark-gray" href="/launch/launch-day-duties">Launch Day duties</a><a class="text-16 font-normal text-dark-gray" href="/launch/launch-day-questions">Launch Day questions</a></div></div><div class="flex flex-col"><div class="text-16 font-semibold text-dark-gray styles_sidebarLink__o3WHs my-4">Growing a community</div><div class="flex flex-col pl-4"><a class="text-16 font-normal text-dark-gray" href="/launch/days-after-launch">Days after your launch</a><a class="text-16 font-normal text-dark-gray" href="/launch/two-weeks-post-launch">Two weeks post-launch</a></div></div><div class="flex flex-col"><div class="text-16 font-semibold text-dark-gray styles_sidebarLink__o3WHs my-4">Definitions</div><div class="flex flex-col pl-4"><a class="text-16 font-normal text-dark-gray" href="/launch/definitions">Definitions</a></div></div></aside><main class="styles_main__osJg3"><div class="flex flex-col"><ol class="mb-5 flex list-none flex-row flex-wrap gap-2"><li class="flex flex-row items-center gap-2"><a class="text-14 font-normal text-dark-gray hover:text-blue opacity-70" href="/launch">Launch Guide</a></li><li class="flex flex-row items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="7" height="11" viewBox="0 0 7 11" class="mt-0.5 h-2 fill-light-gray"><path fill-rule="evenodd" d="M6.744 5.502a1 1 0 0 1-.292.703l-4.247 4.247a1.003 1.003 0 0 1-1.412-.002.996.996 0 0 1-.003-1.412L4.33 5.5.79 1.962A1.004 1.004 0 0 1 .794.55a.995.995 0 0 1 1.41-.002l4.248 4.247c.192.192.29.447.29.702z"></path></svg><a class="text-14 font-normal text-dark-gray hover:text-blue pointer-events-none" href="/launch/before-launch">Before launch</a></li></ol><div class="text-32 font-semibold text-dark-gray mb-6">Before launch</div><div class="text-18 font-normal text-light-gray styles_markdown___zt4z">So now you understand the basics of how the platform works, but before we get into best practices around your actual product launch, there are some important things to know about how to make the most of the most of the community. We’ll dive into some myths around Product Hunt too.</div><div class="text-18 font-semibold text-dark-gray mb-1 mt-6">This article covers:</div><a class="text-16 font-normal text-dark-gray styles_anchorLink__W_BSa mt-2" href="before-launch#get-familiar-with-the-community">Get familiar with the community</a><a class="text-16 font-normal text-dark-gray styles_anchorLink__W_BSa mt-2" href="before-launch#ready-to-launch?">Ready to launch?</a><a class="text-16 font-normal text-dark-gray styles_anchorLink__W_BSa mt-2" href="before-launch#setting-goals">Setting goals</a><a class="text-16 font-normal text-dark-gray styles_anchorLink__W_BSa mt-2" href="before-launch#hunters:-do-you-need-one?">Hunters: Do you need one?</a></div><div class="my-10 flex flex-col"><h2 class="text-24 font-semibold text-dark-gray mb-3" id="get-familiar-with-the-community">Get familiar with the community</h2><div class="styles_markdown___zt4z styles_markdown__6cQvB"><div class="text-18 font-normal text-light-gray">It’s a good idea to get familiar with Product Hunt and the community before posting. Newly created accounts will even need to wait 1 week before posting a product, so use this time to familiarize yourself and have fun. One week is just a minimum, too; we highly recommend joining the platform well ahead of your launch (three months or more) and building a <a href="/launch/sharing-your-launch#promoting-your-launch">presence in the community</a>.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Get your free account by clicking the “Sign up” button at the top right of the page. Take some time to fill out a short description of yourself and add your website and Twitter links — this can help people (from potential partners to VCs) get in touch with you when you launch.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Invite your team and community to join Product Hunt too so they’re ready to engage with your launch when the day comes.</div></div></div><div class="my-10 flex flex-col"><h2 class="text-24 font-semibold text-dark-gray mb-3" id="ready-to-launch?">Ready to launch?</h2><div class="styles_markdown___zt4z styles_markdown__6cQvB"><div class="text-18 font-normal text-light-gray">Ah, the age-old question — how do you know when your product is ready? The short answer is that it all depends on you, your product, and who you listen to. You will find no shortage of advice on the topic.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-600 text-dark-gray" id="the-just-fcking-ship-it-camp">The “just f*cking ship it” camp</div><div class="text-18 font-normal text-light-gray">We have spoken to maker after maker who believes that marinating over every feature for too long is not the way to go. These makers recognize that they need feedback quickly to refine their product or even need to first validate that their idea is a good one. This strategy seems to be preferred by solo or lifestyle makers that don’t have a lot of time to waste or recognize that they tend to get too bogged down in building features people might not use.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Example: <a href="/stories/these-bootstrapping-makers-always-start-by-validating-their-ideas">Leave Me Alone</a>, <a href="/stories/sitting-on-a-project-this-maker-grant-recipient-s-motto-just-f-cking-ship-it">Danny Postma</a></div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-600 text-dark-gray" id="get-feedback-then-ship">Get feedback, then ship</div><div class="text-18 font-normal text-light-gray">We have also spoken to plenty of makers and teams that would prefer to have already refined their product a bit before putting it out to a larger audience. They likely have beta testing groups with their target audience. Those early users help provide feedback that the maker has acted on, so that when time comes to launch, the product is more attractive to that specific audience.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Example: <a href="/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit">Framer</a></div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-600 text-dark-gray" id="that-magic-moment">That magic moment</div><div class="text-18 font-normal text-light-gray">We have also seen plenty of users make the most of a seat-of-your-pants launch. Real life is full of surprises — one excited user might share your product <a href="/launch/launch-day-questions#someone-already-hunted-your-product">early</a> or unexpectedly; maybe a cultural event or an unexpected media article creates the perfect storm. If you’ve got little to lose and the initial response looks good, it can be a great idea to jump on board. Don’t lose the opportunity to ride the tailwinds you’ve got, especially if distribution is one of your concerns.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Example: <a href="/stories/how-notion-fostered-an-avid-community-on-product-hunt">Notion</a></div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">The bottom line is that when you launch largely depends on your goals, your product, and even your own strategic style. As for what time to launch — <a href="/launch/preparing-for-launch#when-to-launch">we’ll cover that too</a>.</div></div></div><div class="my-10 flex flex-col"><h2 class="text-24 font-semibold text-dark-gray mb-3" id="setting-goals">Setting goals</h2><div class="styles_markdown___zt4z styles_markdown__6cQvB"><div class="text-18 font-normal text-light-gray">If you came across Product Hunt on the interwebs, you might know that a lot of people measure success by the number of upvotes they receive or the product’s position on the leaderboard.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">There’s no doubt that “Product of the Day,” or the product at the top of the leaderboard on the day of launch, is an indication of a successful launch. Some pretty epic companies have achieved the status. But that’s far from the only way to measure success.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">There are many <a href="/launch/how-product-hunt-works#why-should-i-launch-on-product-hunt?">reasons</a> you may choose to launch on Product Hunt, and just as many goals and measures of success you can apply to your launch:</div><div class="text-18 font-normal text-light-gray"> </div><ul><li><div class="text-18 font-normal text-light-gray">Leaderboard (any position, not just the top!): Join the ranks of notable products like Notion, Loom, and more.</div></li><li><div class="text-18 font-normal text-light-gray">Upvotes</div></li><li><div class="text-18 font-normal text-light-gray">Comments (messages from the community provide helpful feedback so you adjust things like your product features or positioning, or see if you have product-market fit)</div></li><li><div class="text-18 font-normal text-light-gray">New followers/community members (on Product Hunt or elsewhere)</div></li><li><div class="text-18 font-normal text-light-gray">Social media buzz</div></li><li><div class="text-18 font-normal text-light-gray">Getting ahead of the competition</div></li><li><div class="text-18 font-normal text-light-gray">Interest from investors</div></li><li><div class="text-18 font-normal text-light-gray">Website traffic</div></li><li><div class="text-18 font-normal text-light-gray">Product sales/leads, early adopters</div></li><li><div class="text-18 font-normal text-light-gray">Feedback and networking</div></li><li><div class="text-18 font-normal text-light-gray">Team (people have found companies they want to work for on Product Hunt, or discovered partners who became co-founders)</div></li><li><div class="text-18 font-normal text-light-gray">Brand recognition, visibility, and reach</div></li><li><div class="text-18 font-normal text-light-gray">Just getting it done! Launching is a milestone.</div></li></ul><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">The most important point here: <strong>You should have measurable goals that you can work towards and evaluate your launch against.</strong> We recommend tying these goals to whatever your overall company/product goals are. Product of the Day is certainly an awesome goal to strive for and our foam fingers are at the ready. However, many products that do not achieve this rank have done very well, met their goals, and had undeniably <a href="/stories/how-your-startup-can-rise-above-the-crowd-with-storytelling-positioning">successful Product Hunt launches</a>.</div></div></div><div class="my-10 flex flex-col"><h2 class="text-24 font-semibold text-dark-gray mb-3" id="hunters:-do-you-need-one?">Hunters: Do you need one?</h2><div class="styles_markdown___zt4z styles_markdown__6cQvB"><div class="text-18 font-normal text-light-gray">“Do I need someone specific to hunt my product?” you ask.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">The answer is quite simple: Nope. Hunting is just posting. A <a href="/launch/definitions#hunter">hunter</a> can be <em>anybody</em> with a personal Product Hunt account. That can be you, your co-makers, or an enthusiastic user.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-600 text-dark-gray" id="myths-around-famous-hunters">Myths around famous hunters</div><div class="text-18 font-normal text-light-gray">When Product Hunt first launched, only a few people were able to hunt products… and they hunted a LOT of great products. These early community members were instrumental in Product Hunt’s story; many still use the site today. We are super grateful to those early users for their sheer love of tech, products, and community building. As we grew, the community requested that we open up the ability to hunt to everyone. Now anyone with a personal account on Product Hunt can contribute products to the community.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Hunters on Product Hunt are product and tech enthusiasts at their core. You can be the hunter of your own product, and we actively encourage this to give you more control over your launch. We love hunters; we are hunters! Our advice to makers is not to let waiting for the ‘ideal’ hunter to post your product be a blocker to launching. This can become a distraction from working on the most important thing — building your product and growing a community around it.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">As for self-hunting — you can feel confident that using a top hunter is no longer a barrier to success:</div><ul><li><div class="text-18 font-normal text-light-gray">79% of featured posts were by makers who self-hunted</div></li><li><div class="text-18 font-normal text-light-gray">60% of #1 Product of the Day winners were self-hunted</div></li></ul><div class="text-18 font-normal text-light-gray">Our aim is to empower makers, so if you’re in search of someone who can help you with your questions or need help navigating your launch, reach out! You can reach our global support team via the chat button on the bottom right of the website.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-600 text-dark-gray" id="paying-hunters-or-promoters">Paying hunters or promoters</div><div class="text-18 font-normal text-light-gray">There is no rule against using a hunter outside of your team, but paying people to hunt your product goes against our guidelines.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">We obsess over making sure everyone enjoys a free, fair experience. People who ask for compensation for posting or pushing traffic to your launch have been known to use tactics that go against our policies, like using bots to spam the community or running <a href="/launch/sharing-your-launch#how-not-to-market">giveaways</a> for upvotes. That inauthentic behavior is easy to spot. Not only does that actually end up being a turn-off for those who genuinely want to engage with your product, it also hurts your product. Products caught breaking the rules will be unfeatured or removed and the makers associated with the product <strong>may be permanently banned from the site.</strong> Read more on <a href="/launch/before-launch#hunters:-do-you-need-one?">this here</a>.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-600 text-dark-gray" id="what-to-focus-on">What to focus on</div><div class="text-18 font-normal text-light-gray">Choose a hunter who really understands the benefits of your product, whether that's you, a co-maker, or a user who big-time loves your product. By doing so, you’re showing the community that you’re invested — not just in vanity metrics, but in what you’re building and the experience of your users. Garnering your first 100 true fans is far more critical for your product in the long term than false engagement for short-lived perceived gains.</div><div class="text-18 font-normal text-light-gray"> </div><div class="text-18 font-normal text-light-gray">Focus on authentic engagement. Set goals, prepare your <a href="/launch/preparing-for-launch#content-checklist">launch content</a>, read <a href="/launch#case-studies">case studies</a>, and let <a href="/launch/sharing-your-launch#promoting-your-launch">your community</a> know your launch is coming.</div></div></div><a href="preparing-for-launch"><div class="styles_nextUpButton__1xk3X mb-10 flex flex-row p-6"><div class="flex flex-col"><div class="text-14 font-normal text-dark-gray">Up Next</div><div class="text-18 font-semibold text-dark-gray">Preparing for launch</div></div><svg xmlns="http://www.w3.org/2000/svg" width="6" height="12" class="styles_icon__uPl14"><path fill="#E8E8E8" d="M1.781.375A1 1 0 0 0 .22 1.625L3.72 6l-3.5 4.375a1 1 0 1 0 1.562 1.25l4-5a1 1 0 0 0 0-1.25l-4-5z"></path></svg></div></a></main></div></div><div id="root-portal"></div><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"\n !function(){var 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Take some time to fill out a short description of yourself and add your website and Twitter links — this can help people (from potential partners to VCs) get in touch with you when you launch.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Invite your team and community to join Product Hunt too so they’re ready to engage with your launch when the day comes.\"]}]],\"id\":\"$undefined\",\"className\":\"styles_markdown___zt4z styles_markdown__6cQvB\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"my-10 flex flex-col\",\"children\":[[\"$\",\"h2\",null,{\"style\":\"$undefined\",\"className\":\"text-24 font-semibold text-dark-gray mb-3\",\"id\":\"ready-to-launch?\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":\"Ready to launch?\"}],[\"$\",\"div\",\"outer\",{\"children\":[[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Ah, the age-old question — how do you know when your product is ready? The short answer is that it all depends on you, your product, and who you listen to. You will find no shortage of advice on the topic.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-600 text-dark-gray\",\"id\":\"the-just-fcking-ship-it-camp\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"The “just f*cking ship it” camp\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"We have spoken to maker after maker who believes that marinating over every feature for too long is not the way to go. These makers recognize that they need feedback quickly to refine their product or even need to first validate that their idea is a good one. This strategy seems to be preferred by solo or lifestyle makers that don’t have a lot of time to waste or recognize that they tend to get too bogged down in building features people might not use.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Example: \",[\"$\",\"a\",\"2\",{\"href\":\"/stories/these-bootstrapping-makers-always-start-by-validating-their-ideas\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"Leave Me Alone\"]}],\", \",[\"$\",\"a\",\"4\",{\"href\":\"/stories/sitting-on-a-project-this-maker-grant-recipient-s-motto-just-f-cking-ship-it\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"Danny Postma\"]}]]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-600 text-dark-gray\",\"id\":\"get-feedback-then-ship\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Get feedback, then ship\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"We have also spoken to plenty of makers and teams that would prefer to have already refined their product a bit before putting it out to a larger audience. They likely have beta testing groups with their target audience. Those early users help provide feedback that the maker has acted on, so that when time comes to launch, the product is more attractive to that specific audience.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Example: \",[\"$\",\"a\",\"2\",{\"href\":\"/stories/how-framer-used-product-hunt-to-strengthen-its-product-market-fit\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"Framer\"]}]]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-600 text-dark-gray\",\"id\":\"that-magic-moment\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"That magic moment\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"We have also seen plenty of users make the most of a seat-of-your-pants launch. Real life is full of surprises — one excited user might share your product \",[\"$\",\"a\",\"4\",{\"href\":\"/launch/launch-day-questions#someone-already-hunted-your-product\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"early\"]}],\" or unexpectedly; maybe a cultural event or an unexpected media article creates the perfect storm. If you’ve got little to lose and the initial response looks good, it can be a great idea to jump on board. 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As for what time to launch — \",[\"$\",\"a\",\"3\",{\"href\":\"/launch/preparing-for-launch#when-to-launch\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"we’ll cover that too\"]}],\".\"]}]],\"id\":\"$undefined\",\"className\":\"styles_markdown___zt4z styles_markdown__6cQvB\"}]]}],[\"$\",\"div\",\"2\",{\"className\":\"my-10 flex flex-col\",\"children\":[[\"$\",\"h2\",null,{\"style\":\"$undefined\",\"className\":\"text-24 font-semibold text-dark-gray mb-3\",\"id\":\"setting-goals\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":\"Setting goals\"}],[\"$\",\"div\",\"outer\",{\"children\":[[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"If you came across Product Hunt on the interwebs, you might know that a lot of people measure success by the number of upvotes they receive or the product’s position on the leaderboard.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"There’s no doubt that “Product of the Day,” or the product at the top of the leaderboard on the day of launch, is an indication of a successful launch. Some pretty epic companies have achieved the status. But that’s far from the only way to measure success.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"There are many \",[\"$\",\"a\",\"1\",{\"href\":\"/launch/how-product-hunt-works#why-should-i-launch-on-product-hunt?\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"reasons\"]}],\" you may choose to launch on Product Hunt, and just as many goals and measures of success you can apply to your launch:\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"ul\",\"6\",{\"start\":\"$undefined\",\"className\":\"$undefined\",\"children\":[[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Leaderboard (any position, not just the top!): Join the ranks of notable products like Notion, Loom, and more.\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Upvotes\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Comments (messages from the community provide helpful feedback so you adjust things like your product features or positioning, or see if you have product-market fit)\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"New followers/community members (on Product Hunt or elsewhere)\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Social media buzz\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Getting ahead of the competition\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Interest from investors\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Website traffic\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Product sales/leads, early adopters\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Feedback and networking\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Team (people have found companies they want to work for on Product Hunt, or discovered partners who became co-founders)\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Brand recognition, visibility, and reach\"]}]}],[\"$\",\"li\",null,{\"children\":[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Just getting it done! Launching is a milestone.\"]}]}]]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"The most important point here: \",[\"$\",\"strong\",\"2\",{\"className\":\"$undefined\",\"children\":[\"You should have measurable goals that you can work towards and evaluate your launch against.\"]}],\" We recommend tying these goals to whatever your overall company/product goals are. Product of the Day is certainly an awesome goal to strive for and our foam fingers are at the ready. However, many products that do not achieve this rank have done very well, met their goals, and had undeniably \",[\"$\",\"a\",\"8\",{\"href\":\"/stories/how-your-startup-can-rise-above-the-crowd-with-storytelling-positioning\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"successful Product Hunt launches\"]}],\".\"]}]],\"id\":\"$undefined\",\"className\":\"styles_markdown___zt4z styles_markdown__6cQvB\"}]]}],[\"$\",\"div\",\"3\",{\"className\":\"my-10 flex flex-col\",\"children\":[[\"$\",\"h2\",null,{\"style\":\"$undefined\",\"className\":\"text-24 font-semibold text-dark-gray mb-3\",\"id\":\"hunters:-do-you-need-one?\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":\"Hunters: Do you need one?\"}],[\"$\",\"div\",\"outer\",{\"children\":[[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"“Do I need someone specific to hunt my product?” you ask.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"The answer is quite simple: Nope. Hunting is just posting. A \",[\"$\",\"a\",\"2\",{\"href\":\"/launch/definitions#hunter\",\"title\":\"$undefined\",\"className\":\"$undefined\",\"children\":[\"hunter\"]}],\" can be \",[\"$\",\"em\",\"4\",{\"className\":\"$undefined\",\"children\":[\"anybody\"]}],\" with a personal Product Hunt account. That can be you, your co-makers, or an enthusiastic user.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-600 text-dark-gray\",\"id\":\"myths-around-famous-hunters\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Myths around famous hunters\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"When Product Hunt first launched, only a few people were able to hunt products… and they hunted a LOT of great products. These early community members were instrumental in Product Hunt’s story; many still use the site today. We are super grateful to those early users for their sheer love of tech, products, and community building. As we grew, the community requested that we open up the ability to hunt to everyone. Now anyone with a personal account on Product Hunt can contribute products to the community.\"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\" \"]}],[\"$\",\"div\",null,{\"style\":\"$undefined\",\"className\":\"text-18 font-normal text-light-gray\",\"id\":\"$undefined\",\"data-test\":\"$undefined\",\"onClick\":\"$undefined\",\"title\":\"$undefined\",\"children\":[\"Hunters on Product Hunt are product and tech enthusiasts at their core. You can be the hunter of your own product, and we actively encourage this to give you more control over your launch. We love hunters; we are hunters! Our advice to makers is not to let waiting for the ‘ideal’ hunter to post your product be a blocker to launching. 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